Content for Quotas

Austin Content Marketing Tweetup: Julie Gomoll on the Hot Seat!

Fernando Labastida — Thu, 23 Jun 2011 16:27:54 +0000

What are a content marketer’s secrets to SEO? Did you ever want to beat the competition and reach the top of the SEO rankings for your category but thought you had to hire an expensive SEO consultant who mastered the mysterious black arts of search? Julie Gomoll, our next hot seat occupant, believes in [...]

How to Convert Customers Using Content

Fernando Labastida — Wed, 15 Jun 2011 22:42:27 +0000

The term “Content Marketing” has entered the mainstream. I’m sure every time you hear it, however, your eyes roll. Frankly, creating content on a regular basis is hard. It takes time, and life gets in the way. But take heart. Content can actually convert. It can convert visitors to subscribers. It can converts subscribers to [...]

How To Make Your Customers Love You

Fernando Labastida — Tue, 03 May 2011 21:41:33 +0000

Did you ever buy a big ticket item, like a house or a car or a boat, and you just loved the sales person? Come on, admit it. There had to be at least one. I did. I had an awesome real estate agent, and my wife and I thought he walked on water. He [...]

5 Reasons Why Software Companies Should Adopt a Content Marketing Approach

Fernando Labastida — Tue, 29 Mar 2011 23:52:57 +0000

Mobile app development. Cloud computing. Virtualizaiton. Big data. Social location apps. These are some of the hot software categories I’ve observed recently. Stacey Higginbotham seems to agree as she noted in her latest Gigamo blog post on 10 Austin Startups to Meet at SXSW 2011. But despite the rapid advances in innovative technology, marketing strategies [...]

5 Marketing Lessons Learned from SXSW Interactive

Fernando Labastida — Fri, 25 Mar 2011 15:31:05 +0000

I just spent five days at the South by Southwest Interactive festival, a conference that focuses on emerging technologies such as social media, web 2.0, development tools, cutting edge marketing and startups. It’s a wild and woolly cornucopia of ideas, networking, presentations and parties. As a marketer I am always on the lookout for new [...]

Why Large Account Sales People Must Also Be Marketers

Fernando Labastida — Tue, 22 Mar 2011 16:31:59 +0000

There’s a classic conundrum in large account sales, or as it’s referred to in the software industry, “enterprise sales.” Sales always derides the leads the marketing department hands them. “The leads are weak” they say. Marketing complains that the primma donnas in sales only want a lead that will say “yes!” to them during the [...]