Content, Not Ads

Kenny Fcking Powers Channels Steve Fcking Jobs

Thu, 23 Feb 2012 10:47:00 -0800

God I love this K-Swiss and Kenny Powers campaign.

Here's Kenny Powers channeling Steve Jobs, black turtleneck and all.

K-Swiss Blades by Kenny Powers - watch more funny videos

Brand: K-Swiss

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Brisk Star Wars Claymation

Wed, 22 Feb 2012 08:59:00 -0800

via youtube.com

Big fan of this brand content from Brisk. They've been doing this series for over a year now, good stuff.

Brand: Brisk

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Truly Amazing Hockey Flash Fan Mob from Budweiser

Fri, 03 Feb 2012 09:03:00 -0800

Brand: Budweiser

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Bueller Reincarnate

Thu, 26 Jan 2012 17:20:00 -0800

Gotta love the 10 second ad promoting another ad. Branded content is indeed king...

Bueller? Bueller?

via youtube.com

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Every Day Should Be the Super Bowl

Thu, 26 Jan 2012 13:47:00 -0800

New from the Sharethrough Creative Lab....presenting:

What's the one day a year where we don't fast forward ads, but stop to savor them?

Here's to a world built on Content, not Ads, and Engagement, not Interruption.

Every day should be the Super Bowl!

Check out the full site here:

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Popeye & Wilco

Thu, 26 Jan 2012 10:09:00 -0800

This is the first hand-drawn Popeye cartoon in 30 years. Big fan.

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And Then There's This...

Thu, 19 Jan 2012 15:37:11 -0800

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Wheat Thins

Sat, 14 Jan 2012 08:27:17 -0800

Awesome Wheat Thins commercial.

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NIKE: Everyone is on the #KobeSystem - YouTube

Fri, 13 Jan 2012 16:04:00 -0800

Aziz Ansari, Kanye West, Jerry Rice, and Richard Branson are on the Kobe System.

" What do you buy after you buy a planet?"

"Can you put a ring, on a ring?"

"Is there such a thing as a no-handed catch?"

via youtube.com

Brand: Nike

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"Who's Got It Better Than Us" - Go Niners!

Fri, 13 Jan 2012 15:58:00 -0800

via youtube.com

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Underneath the Sycamore

Wed, 11 Jan 2012 13:32:40 -0800

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Notorious Siri

Wed, 11 Jan 2012 08:39:00 -0800

Notorious Siri from robb on Vimeo.

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Baby Panda of the Day

Mon, 09 Jan 2012 21:52:55 -0800

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30 Under 30: Dan Greenberg's Sharethrough Redefines Online Video and Advertising

Mon, 09 Jan 2012 09:02:00 -0800

Flattered and humbled to be on Forbes 2011 30 Under 30 list. 2012 is going to be a great year.

30 Under 30: Dan Greenberg's Sharethrough Redefines Online Video and Advertising

Originally published in Forbes, 12/19/2011

Startup Sharethrough is aiming to redefine online video advertising and more broadly the concept of advertising iteslf. The company started out helping brands turn their videos into viral hits online. That is, promoting “videos as content,” not “videos as ads.”

Sharethrough helped distribute the videos to millions of people on a wide range of social networking sites and through games and other sites. (See some examples here and here.)

Now the company is extending that concept to place these ads “natively” on publishers’ websites. Sharethrough is aiming to place brands’ videos on publishers’ websites in ways that are tightly integrated to the site and essentially do not feel like traditional disruptive or annoying pre-roll ads or banner ads. Instead, the ads will be “native inventory,” says Dan Greenberg, 26, cofounder and CEO of Sharethrough, who made this year’s FORBES 30 Under 30 List for Social/Mobile. The videos will be integrated and organized in the site so it will be “native” like any other content on the site. And the content will be “great content” that will be relevant to what people are interested in at the time.

The idea is for Sharethrough to provide something similar to what sites such as YouTube do with its promoted videos, or Twitter with its promoted Tweets, or StumbleUpon with its “paid discovery” or Facebook with its engagement ads. Greenberg believes Sharethrough can provide this type of native experience for many other web publishers. The idea is to provide something like Google’s AdSense but for video content.

Meanwhile, for brands, they can become essentially publishers of content, not just ads. The idea is that people will actually want to watch their videos, even though they may not have anything to do directly with their brand’s product.

Dan Greenberg was a lead TA in Stanford’s first class on Facebook apps in 2007. But Greenberg wasn’t just a TA he was building apps himself. He figured out how to turn apps into viral hits on Facebook. He later transfered those skills into online video, figuring out how videos become big hits through social networks online.

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The Infographic History Of Advertising

Mon, 09 Jan 2012 08:54:00 -0800

via businessinsider.com

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4 Guys, 1 Girl, 1 Guitar

Fri, 06 Jan 2012 17:56:00 -0800

Awesometown.

via devour.com

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Most Viewed Videos of 2011 Around the World

Fri, 30 Dec 2011 11:45:00 -0800

via our friends at YouTube

JAPAN:

Fun-loving residents celebrate the opening of the Kyushu Shinkansen high speed rail line in Japan.

ISRAEL:

"Dip Your Apple" is a Rosh Hashanah-themed song parody of Shakira's "Waka Waka."

FRANCE:

French comedian Max Boublil created this year's hit video with his passionate tribute to "ugly" women.

SOUTH KOREA:

Sister provides a surprise at an elegant wedding:

CZECH REPUBLIC:

The President of the Czech Republic created a stir after allegedly "stealing a pen."

INDIA:

This epic trailer was the #2 most-watched clip.

MEXICO:

Werevertumorro has a big following in Mexico, where this birthday party video was very popular.

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"What Are You Doing New Years Eve?" by Zooey Deschanel

Fri, 30 Dec 2011 11:39:00 -0800

via youtube.com

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Little Kid Philosophy on Marketing

Tue, 27 Dec 2011 14:59:00 -0800

via youtube.com

"They try to trick us girls into buying the pink stuff instead of buying the stuff the boys want to buy...!"

Amazing.

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"What the Hell is Klout?" Video

Mon, 26 Dec 2011 19:03:00 -0800

Just stumbled across this great branding video from our friends at Klout, produced by Divison of Labor, an awesome Sausalito-based agency/production company. (Same guys who put up the great new Roku boards around the city.)

"His Klout score is high, but he has a small penis." Nice.

via vimeo.com

Brand: Klout

Agency: Divison of Labor

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Content, Not Ads

Kenny F*cking Powers Channels Steve F*cking Jobs

Brisk Star Wars Claymation

Truly Amazing Hockey Flash Fan Mob from Budweiser

Bueller Reincarnate

Every Day Should Be the Super Bowl

Popeye & Wilco

And Then There's This...

Wheat Thins

NIKE: Everyone is on the #KobeSystem - YouTube

"Who's Got It Better Than Us" - Go Niners!

Underneath the Sycamore

Notorious Siri

Baby Panda of the Day

30 Under 30: Dan Greenberg's Sharethrough Redefines Online Video and Advertising

The Infographic History Of Advertising

4 Guys, 1 Girl, 1 Guitar

Most Viewed Videos of 2011 Around the World

"What Are You Doing New Years Eve?" by Zooey Deschanel

Little Kid Philosophy on Marketing

"What the Hell is Klout?" Video

Kenny Fcking Powers Channels Steve Fcking Jobs