Controversial-Affairs

8 OSCARS to SLUMDOG MILLIONAIRE

2009-02-23T10:41:00.010+05:30

"It takes decade to achieve an overnight success."

And this success of Slumdog by winning 8 out of 10 nomination and beaten by itself in one out of two remaining (2 songs "Jai ho" and "O saya" are nominated for best song) is just an achievement of decades of toil and brilliant work which each individual has shown in there respective field and ultimately rewarded tonight.

Slumdog wins 8 academy awards:

Achievement in Cinematography - Anthony Did Mantle

Achievement in Directing - Danny Boyle

Achievement in Film Editing - Chris Dickens

Achievement in Music Written for Motion Pictures (Original Score) - A.R. Rahman

Achievement in Music Written for Motion Pictures (Original Song) - Music by A.R. Rahman; Lyric by Gulzar

Best Motion Picture of the Year - Christian Colson

Achievement in Sound Mixing - Ian Tapp, Richard Pryke and Resul Pookutty

Adapted Screenplay - Screenplay by Simon Beaufoy

The rest two in which it was nominated are:

Achievement in Music Written for Motion Pictures (Original Song) won by "Jai ho" of Slumdog.

Achievement in Sound Editing won by THE DARK KNIGHT - Richard King

Let us understand what actually Oscars are.

The Oscars reward the previous year’s greatest cinema achievements as determined by some of the world’s most accomplished motion picture artists and professionals. The Academy’s roughly 6,000 members vote for the Oscars using secret ballots, which are tabulated by the international auditing firm of PricewaterhouseCoopers. The auditors maintain absolute secrecy until the moment the show’s presenters open the envelopes and reveal the winners on live television.

Awards are presented for outstanding individual or collective efforts in up to 25 categories. Members select winners from as many as five nominees in each category, which are determined by members of the relevant Academy branch. (For instance, only film editors may nominate for the Achievement in Film Editing award.) The only exceptions are the Best Picture category, for which nominees are selected by the entire membership, and the Best Foreign Language films, which are nominated by a committee of members drawn from all branches.

In addition to the regular annual awards conferred by the membership, the Board of Governors is empowered to bestow Scientific and Technical Awards, Honorary Awards, Special Achievement Awards and other honors.

Broadcast rights to the annual Oscar telecast provide the majority of the revenue for the organization’s rich and varied year-round activities.

Thus all in all Oscars for past several decades rules the world for its prestige and honour.

This year by winning 8 Oscars Slumdog opens a new window which clearly shows a face very old but having a freshness of sprouted leave: "India" which is in business of making film for decades but slowly recognized by the world.

Clearly this time the two great personalities behind are A R Rahman and Danny Boyle who showed the color of India to the world.

Darwin

2009-02-12T21:53:00.006+05:30

Survival of the fittest.

well if we go by Darwin we must ask the question whether his theory would survive the times when every one is after one single question :

What was the start??????????????????????????????????????

Yes no one has the answer and still the search is on. Darwin has gone to an extent but in true sense it look likes it is beyond our power given by nature to know the answer and it is destiny to live in jeopardy.

Darwin is definitely given a great theory but not the ultimate one which is still waiting to be executed.

So ultimately the answer is one but questions are two:

Who is God?????????

What was the START??????????????

Slumdog Controversy

2009-02-03T22:54:00.005+05:30

There are two controversies attached to Slumdog Millionaire:

Director Danny Boyle exploited child artists of slums.
Amitabh Bachchan comments on description of third world as dirty in film.

Nothing new every big project is associated with controversies and with success they get more publicity and more clicks.

But what we must look upon is the art of describing and showing the reality. I don't know about the book but one could not deny the masterpiece created by Danny Boyle and the magic of A R Rahman.

Is it really possible to picturize the scenes taking all well trained child actors. Very difficult, as it requires real life hero's like Azharuddin(child Jamal) and Rubina(child Latika).
Whether its unfair to show a particular class of society and there lifestyle to world when it is world largest slum.

Well I don't think so and believe that these are just the side affects of success.

A R Rahman - A Brand

2009-01-31T12:19:00.007+05:30

If brand is personification then what do we call a person who itself is a brand- PERSONIFIED BRAND.

With a golden globe award and 3 Oscar nominations A R Rahman has proved that he has been going places and established itself as a strong brand among the various celebs.

Let us examine it in 3 steps:

Category identification: He entered the industry as musician and automatically conveys that I am going to make tunes and you can expect the obvious outcomes.

POD(point of deference)Then he creates music like no other has done before whether its in Roza or Bombay.

POP(point of parity)He creates ripples by not only giving music like every one but a music for causes from time to time like Vande matram and recent Jiya se jiya. He creates music not only for dance and fun in movies but also a music that becomes the sole of the movie.

Well he has gone international with Bombay dreams and now at Slumdog Millionaire where at last he wins accolades at international arena.

Thus Rahman poses an ideal example of a personified brand and shows how a person by constant good work and simple rules of marketing can achieve success.

For A R Rahman Profile : http://selectedarticles-shishir.blogspot.com/2009/01/r-rahman.html

Obama's inaugural address

2009-01-21T00:05:00.004+05:30

Top ten points to be noted in Obama speech:

So it has been. So it must be with this generation of Americans. That we are in the midst of crisis is now well understood.
Our nation is at war, against a far-reaching network of violence and hatred. Our economy is badly weakened, a consequence of greed and irresponsibility on the part of some, but also our collective failure to make hard choices and prepare the nation for a new age
Homes have been lost; jobs shed; businesses shuttered. Our health care is too costly; our schools fail too many; and each day brings further evidence that the ways we use energy strengthen our adversaries and threaten our planet.
On this day, we gather because we have chosen hope over fear, unity of purpose over conflict and discord.
we understand that greatness is never a given. It must be earned.
We remain the most prosperous, powerful nation on Earth
crisis has reminded us that without a watchful eye, the market can spin out of control - and that a nation cannot prosper long when it favors only the prosperous.
all other peoples and governments who are watching today, from the grandest capitals to the small village where my father was born: know that America is a friend of each nation. We are a nation of Christians and Muslims, Jews and Hindus - and non-believers.
We will begin to responsibly leave Iraq to its people, and forge a hard-earned peace in Afghanistan.
we will work tirelessly to lessen the nuclear threat, and roll back the specter of a warming planet.

For full seech : http://selectedarticles-shishir.blogspot.com/2009/01/obama-inaguration-speech.html

Obama - Presidential Inauguration 2009 part 3

2009-01-19T15:51:00.005+05:30

Wherever this path will take to world but this Presidential inaguration will make history in terms of marketing.

The last space in the bottom right is going to be filled by this 20th Jan and a festival in washington begins with a joyride.

Well lets have few facts to understand the grandueur of this finale of a marketing campaign:

Cost will be around $150mn
2mn people are expected
10,000 charter buses
1mn metro riders

when the event is of such grand scale one would expect how big the campaing is and how various facets are to be maintained well I just quote here 1 thing thats speech which is one of the great importance.

Speeches

Thomas Jefferson-"We are all Republicans, we are all Federalists"

Abraham Lincoln-"Fondly do we hope, fervently do we pray, that this mighty scourge of war may speedily pass away."

Franklin D Roosevelt-"I am certain that my fellow Americans expect that on my induction into the Presidency I will address them with a candour and a decision which the present situation of our nation impels"

John F Kennedy-"In the long history of the world, only a few generations have been granted the role of defending freedom in its hour of maximum danger"

What are other marketing factors in this Presidential Inauguration 2009 ?

Obama - Presidential Inauguration 2009 part 2

2009-01-17T14:22:00.005+05:30

Marketing is going to make history with Obama becoming 44th prez on 20th jan 2009.

When Obama takes oath and makes inaugural address nearly 2 million people are expected to see the splendid moment.

Is it really worth to celebrate the new government at such a grand scale??

Ya but at what cost we are celebrating and what for.

Whole world is in trouble and who knows better than America. It’s time to show results rather than to celebrate for the change in government not the situation.

Let’s look from the eyes “who look life differently”

Let’s suppose your company is in trouble and in financial crisis would you celebrate the newly appointed CEO????
Your project is in trouble and you are in dire need of funds and you got a new leader would you celebrate???
You are planning to have a new venture and suddenly you bleed dry would you celebrate?????
Lakhs lost their jobs and you still celebrate.
There is a terror attack and you celebrate.

All these things happen all the time but right now I just don’t understand the reason to celebrate without delivering the result.

Celebration is there but for what, for a change (in govt.) or we must celebrate CHANGE(scenario’s).

Obama - Presidential Inauguration 2009

2009-01-15T20:52:00.009+05:30

O ne

B rand

A nd

M illions

A round

Ya that's the magic of Obama which leads him to the victory and now a splendid inauguration is waiting which could be the last stamp to the success of Obama's marketing campaign.

Well the big question is how the success could be evaluated. My views "For those who life differently" is its a combination of all the major brands of 2008 as per Inter brand 2008 ranking. let's have a look:

(For all top brands - http://selectedarticles-shishir.blogspot.com/2009/01/top-brands-interbrand.html)

Coca cola - sold in more than 200 countries and Obama sold itself not only in America but internationally .

IBM - IBM has converted itself from a hardware giant to computer service provider and Obama's solution provider image from the more arrogant to more flexible America.

Microsoft - Well no one forgets what windows give a see and feel attribute to people just as Obama has given a feel and approachable Presidential image.

GE - Well no one is as diversified as GE among the top brands and same with Obama's diversified attributes about each sector from foreign policy to domestic employment.

Nokia - I just have to say a common phrase for both "connecting people".

Toyota - When one talks about quality how one can forget Toyota and we have seen the quality in speeches of Obama as well as in small things like dressing.

Intel - one small chip that solve all the problems in spite of big vacuum tubes just as simple and easy to understand solution of Obama instead of a burden created by Bush.

McDonald - A fast food chain for all and and a slogan I am loving it just as created by campaign so that people start saying I am loving it.

Disney - A brand having fun attached to it and I don't think so think so people have witnessed more fun than this Presidential campaign ever before.

Google - Are you in a problem or concerns about any issue just ask Obama and he has a answer ready for it.

Well this campaign seems to be a grand mix of big brands and it will show its color on 20Th Jan.

(Presidential Inauguration 2009 - http://selectedarticles-shishir.blogspot.com/2009/01/presidential-inauguration-2009.html)

Beyonce L'Oreal Ad - Marketing Racism

2009-01-14T20:29:00.007+05:30

Have you ever heard of Marketing Racism?.

L'Oreal in its Ads has edited the pics of celebrity Beyonce and shown her as white.

If we talk about ethics this Ad seems to be a direct case of racism where a black has been sown white to sell their product proving that still every one wants to be a white as its a better race.

Well if we look at it broadly case seems to be simple but it reflects our social system which is still in era of racism and people still want to be white to be of a better race or to look beautiful as in India more fair a girl more beautiful she is considered by a majority.

Well United colors of Benetton has previously run a successful and controversial campaign on racism and until it prevails in society the question remains whether our Ads are reflection of society or showing a virtual image.

World Bank: Who Cares????

2009-01-13T19:07:00.004+05:30

"Have you ever said when someone throws mud on your face - "who cares"

Well Wipro is being banned by the world bank for 4 years in 2007.

The news opens to public in 2009.
Wipro says no effect on revenue as we don't care.

What ever may be the case but the image of wipro is being hurted and in a time when Satyam has already brought shame.

Although there are many firms which are banned by the World bank but India's 3rd largest IT firm has a reputation and it came at a crucial time.

Few aspects to be noted are:

Wipro's image is clean and known for its ethics.
World and India fighting hard with downturn and cases like this only harms.
Satyam has already raised a lot of questions which are there to answer and now more trouble.
IT is backbone of India's boom and Wipro and Satyam both being on news for all the wrong reasons is worrisome.

Well whatever may be the case all in all it has tarnished the brand image of Wipro and will hurt in one or the other way.

Price or Prize ??

2009-01-12T14:23:00.005+05:30

How many bites of Apple do you have?

Well now Apple in the wake of strong competition has reduced the price of its ITune store and and fragmented it in three parts: 69cents, 99cents and $1.29.

Well as the season for reason has gone and they commented that its good for customers the only obvious reason seems to be intense competition now on web.

Two major concern for the Apple are:

Its price
and its compatibility

Both were resolved and now the more adamant Apple becomes a bit soft.

Well with competitors like Amazon and Wallmart its seems Apple is finding difficult to see its future.

Well at last what matters most is the toss between Exclusivity and Availability.

For more: http://selectedarticles-shishir.blogspot.com/2009/01/apple-changes-tune-on-music-pricing.html

Naked Internet or Naked Eye

2009-01-10T14:42:00.005+05:30

If it’s true that beauty lies in the eye of beholder than it must be equally true that vulgarity also lies in the eyes of its beholder.

That’s why few see the naked lady in Leonardo’s “the swan or something” and few see art in it while rest just pass their judgment.

Well talking about the present the platform is becoming more flat and open and to ban sites and restrict free movements of thought by Chinese government looks out of the trend as usual whether its Tiananmen or Tibet.

Keeping in view:

China has highest no of internet users-290 million.
70% are below age of 30.

With a move to target giants like Google and Microsoft China once again moved in a backward direction.

China must now realize its importance in global arena and act in a matured fashion as may be in future they had to lead the world and a backward moving leader only get stumbled and falls.

What Business Demand????????????????

2009-01-08T19:59:00.011+05:30

The big question mark after the tag line of Satyam questions the integrity of corporate world in a big way.

Its not only one about a rotten fish but whole pond is effected by it.

The confidence of the stake holders is shattered throughout the market.

The role of corporate governance is once again in the question and once again a giant falls through taking a lot of others with it.

Stakeholders are the biggest losers with both monetary and non-monetary losses.
It industry which seems to be the backbone of boom has got its 1st big scam and witnessed what every other market around the world had some or the other time.
Market as a whole which seems to be responding to Govt. and RBI actions falls drastically and its further effect is to be looked upon.
India as whole known for its IT and Outsourcing got effected while companies like Infosys sets benchmark we have loosen on the other edges.
For the world its one more case to get analyzed and one more lesson to be learned for all of us.

So what actually business demand profit,economic value addition,or good corporate governance.

Satyam meaning truth but full of lies become one of the greatest paradox of corporate world.

For letter written by B. Ramalinga Raju to BOD visit http://selectedarticles-shishir.blogspot.com/2009/01/b-ramalinga-raju-letter-to-board.html

Controversy Again: Horlicks vs Complan

2009-01-06T23:06:00.010+05:30

We all know about the intense competition in the FMCG sector and is always full of attacks and responses.

So who's the next: none other than our childhood alternative food's Horlicks and complan.

If you watch the ads of each of the brand you will find a direct attack by showing the competitor's brand and showing it inferior.

Well this is not so new we have seen this in past with coke and Pepsi(http://controversial-affairs.blogspot.com/2008/12/this-is-height-of-competetion.html),

But the real question is: How long we engage in such battles and how long both the parties bleed because of such a useless competitive strategies?

Horlicks : http://en.wikipedia.org/wiki/Horlicks

Complan:http://www.complanfoods.com/

There are 4 different Strategies to fight

Defensive : Your organization is the clear market leader.

1. Only the market leader should consider playing defense.

2. The best defensive strategy is the courage to attack yourself.

3. Strong competitive moves should always be blocked.

You strengthen your position by introducing new products or services that obsolete your

existing ones.

It’s better to take business away from yourself than have someone else do it for you.

Attacking yourself may sacrifice short-term profits, but it has one fundamental benefit. It

protects market share, the ultimate weapon in any marketing battle.

When you own the pie, you should try to increase the size of the pie, rather than of

your slice.

Offensive :Your organization is # 2 or 3 in the market, and your have the resources to sustain a challenge to the leader.

1. The main consideration is the strength of the leader’s position.

2. Find a weakness in the leader’s strength and attack at that point.

3. Launch the attack on as narrow a front as possible.

What’s good strategy for the leader is bad strategy for #2, and vice versa.

“Where absolute superiority is not attainable,” says Clausewitz, “you must produce arelative one at the decisive point by making skilled used of what you have.”

There’s weakness in strength, if you can find it.

Flanking : Your organization is 4-6 in the market, and you have the resources to pursue your flanking move, sewing up that market segment.

1. A good flanking move must be made into an uncontested area.

2. Tactical surprise ought to be an important element of the plan.

3. The pursuit is as critical as the attack itself.

The success of a flanking attack often hinges on your ability to create and maintain a separate category.

Flanking skill requires exceptional foresight. The reason is that in a true flanking attack,

there is no established market for the new product or service.

Reinforce success, abandon failures. What if you don’t have the resources to follow up the

launch of a successful flanking attack (the “pour it on” principle)? Perhaps you shouldn’t have launched a flanking attack in the first place. Perhaps you should have waged guerrilla warfare.

Guerrilla : Appropriate for the other 96 organizations in an 100 org market

1. Find a segment of the market small enough to defend.

2. No matter how successful you become, never act like the leader.

3. Be prepared to bug out at a moment’s notice.

There’s a critical difference between flanking and guerrilla warfare. A flanking attack is deliberately launched close to the leader’s position. The objective of a flanking attack is

to bleed or unravel the leader’s share.

How small a market should a guerrilla set its sights on? That’s where judgment comes in.

Try to pick a segment small enough so that you can become the leader – but never act

like the leader. Successful guerrillas operate with a different organization and a different

timetable. Get as high a percentage of your personnel on the firing line as possible.

An open world after all……………….

2009-01-06T21:54:00.002+05:30

When you look into the mirror have you realized that you are looking at the fake and it is just an image?

Well if you can believe the mirror whose image is not real why not the fake products after all they too are good in their own terms?

Why we hate the fakes:

They lack quality
They lack trust
They are misguiding people
Or just we think that this is not fair

Well most of the original product too lack in quality, as far as trust is concerned you can check yourself , if they are misguiding then most of the original brands too are misguiding customers and if it's just a thinking well then it will take time but it may change. And even if they lack any of these they compensate for it by their lower prices.

Thus why can't we imagine a world with an open ground and a space for all to leverage benefit of others so that the ultimate focal point of business i.e. customer would benefit and it means more overall business.

We know how cheap fake products of Nokia from china give the chance to common people to have a set with fm, camera and mp3 player.

Now you were thinking then who will develop the ideas well market has its own way and it's difficult to predict but may be then everyone fight for 1^st mover advantage or may be those attributes which are difficult to copy to gain sustainable competitive advantage.

How long and how far we will stop this revolution one or the other day it will find its own destiny.

Above are the images from a mall soon to be opened in china with all the fake brands.

For more: http://selectedarticles-shishir.blogspot.com/2009/01/fake-brands-shopping-centre-set-to-open.html

Leader-Follower and Me

2009-01-05T18:50:00.010+05:30

"Don't walk as if you rule the world walk as if you don't care who rules the world"

Well if we go by books a company always find itself in one of the four categories:

Leader
Challenger
Followers
Others

For more on each one's strategy: http://selectedarticles-shishir.blogspot.com/2009/01/marketing-warfare-by-al-ries-and-jack.html

You fall in one of the category and all others in the remaining and that's how you classify competition.

Is it important to look our self in the same mirror or there are other ways in which one can know about his identity?

I just want to say that is it really necessary to put our self in one of those categories or concentrate while dealing with competition as Me vs Me and All others. While dealing with competition we always focus on different set of competitors and waste a significant amount of resources while if we just concentrate on purpose we can better utilize our resources and deal with competition automatically. Purpose to challenge our self to achieve best,purpose to diminish problems, purpose for which we stand and purpose for which we have a vision when we have started the journey.

Lets look broadly what different companies have achieved from that bookish competition.

Who win the Pepsi Coke war and if anyone is it really by targeting competition or by its own virtue.
Is google became the best search engine by targeting competition or by giving customers what they want. No one achieves success in the war, its a loss to all humanity.

Thus I would like to conclude that its better for companies who try to achieve success concentrate on purpose rather than competition.

As John Nash wants a game in which everyone could win, really "A Beautiful Mind"

What's in a name? That which we call a rose…….

2009-01-04T14:16:00.012+05:30

"What's in a name? That which we call a rose

By any other name would smell as sweet."

-Shakespeare

So does it really matter to have a good name to get success? If we go by Martin Lindstorm "game of name" plays a vital role in building a strong brand and an early registration for it is equally important.

Well do you think that Google and Yahoo are well thought of and considered successful at its initial stage. Really not they are the one who developed their brand name on the basis of their services and a rational decision to name them would call them either Gosearch or YaMail but still they have gone for that and rest is history.

So a brand name means a lot but to name the child on its birth is a difficult task as if it becomes a superstar then Shakespeare has its say but if not it really is a bad name to call off.

For more: http://selectedarticles-shishir.blogspot.com/2009/01/strategies-for-building-strong-brand.html

BRAND "2009"

2009-01-03T13:53:00.005+05:30

A very happy and prosperous new year to everyone.

Well this article is not just to wish you about the New Year but to also let you think in a different direction.

If go into the past till now every year has something in its pocket and every year says some says its own story. Just try to think 47-independence, 84-Indira Gandhi, 91-economic reforms and if we go deep every year has a brand in itself.

So what will be the new brand "2009". Let's have a 360 degree view.

Economy has the GDP growth, swinging stock market and the big question who will be the man of the match -RBI, market our finance ministry or some mysterious scams.
We have the biggest nuclear deal challenge which has capability to change the face of India well other technologies to watch are are 3G spectrum, mobile and net penetration or may be new breakthrough invention never thought of.
Greenhouse gases already created a wave throughout the world and 2009 has a lot of carbon credit in pocket. From green houses to green technology everyone is now talking about one color of environment. However in time of crisis expectations are less.
Waiting for lot more sting operations in 2009 well there are lots of scams pending and with mushrooming media all over the world they are really a show no one can miss.
Elections 2009 is already a buzzword with the biggest democracy of the world going to vote. Lots of "Naitik jimmedari"(moral responsibility) to be taken and lots of drama going to unfold in politics.
Well with laws going liberal to some and hard on terrorism we have a lot to hear from supreme and once again hope for justice delayed then denied like every year.
Society filled with the anger of recent attack and standing like never before. From saas bahu to social issues like balika vadhu society to has a lot to say this year.
Ethics riding on the rope with Satyam controversy and we have to watch as the big giant fight continues between the Ambani bros.

So a lot of chemistry in new year to watch, well, if you are still thinking about which brand to wear it's never to late to wear 2009!!!!!!!!!!!!

Controversial Affairs: Why controversy a negative word

2008-12-31T14:11:00.006+05:30

If we look at the long history of literature we always find the association of word controversy with negative connotation and always considered it as avoidable. However if we look at the history, what we find most interesting are controversies, which proves the fact that whatever be the thinking of our civilized society controversies always attracts.

From time to time we come across controversy but its striking feature is its association with media whether it’s created by them or they are putting light on it, thus it’s very difficult for marketers to ignore it.

It acts two ways:

· One you can avoid them and be safe or try not to indulge in unnecessary controversy.
· Other use it for benefit to crack the market.

Well some products are already in such categories where you find juggling through the rope. Fam, Waller and Erdogan (2002) used factor analysis to generate four groups:

· Gender/Sex Related Products (eg. condoms, female contraceptives, male/female underwear, and feminine hygiene products);
· Social/Political Groups (e.g. political parties, religious denominations, funeral services, racially extreme groups, and guns and armaments);
· Addictive Products (e.g. alcohol, cigarettes, and gambling); and
· Health and Care Products (e.g. Charities, sexual diseases (AIDS, STD prevention), and weight loss programs).

While others have their choice to toss the coin and try the luck. Few gained success from brands like United colors of Benetton to personalities like Rakhi sawant while others just got the mud on their face like Hanes and Playboy. (To watch controversial ads of United colors of Benetton, Hanes and Playboy visit http://controversial-affairs.blogspot.com/)

With regard to SWOT analysis I would like to associate controversy with weakness and threat which brings ample opportunity to convert itself into strength, but limit should be checked otherwise consequences are serious.

17Bn Bailout-30 Bn stakeholders and a foolish Thank You

2008-12-31T12:10:00.007+05:30

We all know the condition of American automobile industry who received bailout of $17.4 bn.

On one hand they are receiving bailout from the taxes collected from public and on the other hand they are spending it carelessly.

The Ad by Chrysler costs around half a million and similar Ads were posted by GM on leading news journals.

Well various reason for the outrage:
Who want their money to be given out like that, even if its given revert back to public 1st then express your gratitude.
Why thanks when even you have not yet used it for the right purpose.
A simple thanks is enough by PR then why a campaign of full page for 1 week.

Public is not fool and and they are waiting for the results afterall now all 30 Bn Americans are stakeholders in the company.

Is your LOGO right in time of crisis??????

2008-12-27T23:26:00.003+05:30

Well if logo gets changed when a company wants to reform its image or generally when a company is growing big why not in crisis companies are looking forward to change their image for bad times.

Well if a company is looking to take challenges of diversification or growth with a new LOGO why not the challenge of crisis be taken care in similar format.

I think that in the time of crisis company must reform its strategy and rather than saving the ship must try to move in right direction with the wind otherwise everyone knows what mother nature has done to Titanic Lehman Brother.

Above pics shows the humuros logo modifications of the leading co.'s. For more follow the link: http://economictimes.indiatimes.com/Re-branding_due_to_global_crisis/articleshowpics/3894348.cms

Why not in India: buses and trucks stop the cars

2008-12-26T23:04:00.000+05:30

Who don't know about the Volvo buses and Swaraj Mazda's minibuses but still they are not in India .

Is their image be one of the reason because it seems difficult to ignore the growing market of India.

For few companies image seems to be a big problem where brands like Burnol(an antiseptic for burns) find it difficult to diversify and survive and ultimately die Nirma find it difficult to sell soaps.

Why not in India: Mother cow preventing top restaurant chains

2008-12-26T22:17:00.001+05:30

Burger king and Wendy's are 2nd and 3rd after McDonald but still India seems to be a though nut for them.

consider the flagship products of the two company:

Wendy's Square ground beef hamburger
Burger king's whopper a hamburger consisting of a grilled quarter pound beef patty

Till now no one has challenged "THE MOTHER COW" in India, and those who challenged had to either shut their shop or change their product.

Now one can appreciate why McD take 6 yrs to study Indian market.

Above pic shows the famous campaign of Wendy's "where is the beef" and Whopper of Burger King.

Marketing Politics

2008-12-25T23:07:00.000+05:30

World has seen one of the best marketing campaign of all time in recent US election, whereas if look at the campaigns of our country they score very low in terms of marketing.

Not only these campaigns generate awareness among voters but also increases transparency and overall worldwide exposure.

However one thing is common in both that is controversies whether its standing of woman's in Muslim scarfs with Obama or Ajit Jogi's pic on school bag.

However we have got a good chance this time when all eyes are towards us to show our marketing skills and rock the world at the same time benefit the society with elections next year.

Above pic shows a store selling Obama merchandise and a street vendor selling congress merchandise. "A PICTURE IS WORTH THOUSAND WORDS"

Santa crucified

2008-12-25T13:59:00.002+05:30

Artist Jimmy W. in BC Canada, who made this "Santa Cross" effigy, says it's intended to be a comment on society’s growing appetite for consumer goods.

From time to time marketers used such sacred figures to market there products whether its Santa on Christmas or Ganesha on Diwali, and consumer follow he suit. there are 2 side of this coin:

1. Marketers need to communicate in the best possible way they could and they must be given freedom to communicate in a way consumers get it right.

2. Consumers who are emotional gets trapped by sacred figure and went on to purchase. Although emotional touch is necessary but is it really necessary to enter such sacred zones.

The coin is still rotating and which side it drops depends on the acumen of marketer