ConversionR http://conversionr.com It's The Conversions, Stupid! Wed, 31 Mar 2010 15:03:40 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 High Rankings, Low Conversions http://conversionr.com/conversion/high-rankings-low-conversions/ http://conversionr.com/conversion/high-rankings-low-conversions/#comments Wed, 31 Mar 2010 15:03:40 +0000 Merrill http://conversionr.com/?p=675

In the past I have seen high rankings and subsequent high visitor volume but very low conversion achieved by SEO judged as a success and that the low conversion was a failure of the site/business rather than the campaign. Something that would just never wash in the world of pay per click. Obviously sites are partly accountable and search marketeers cannot all be conversion rate experts, but the original strategy and implementation for targeting is entirely down to the provider.

From PPC BLog, Why A Grounding In PPC Can Help Your SEO


]]> http://conversionr.com/conversion/high-rankings-low-conversions/feed/ 0 Nestlé:The Chocolate Has Hit The Fan! http://conversionr.com/social-media/nestle-social-media-fail/ http://conversionr.com/social-media/nestle-social-media-fail/#comments Mon, 22 Mar 2010 14:44:27 +0000 Merrill http://conversionr.com/?p=662 Nestlé is learning about social media the hard way.

I’m sure that the offcial Nestlé Page on Facebook will be used in many case studies on how NOT to interact with the public through social media!

nestle social media fail


]]> http://conversionr.com/social-media/nestle-social-media-fail/feed/ 0 Why PageRank still matters http://conversionr.com/seo/why-pagerank-still-matters/ http://conversionr.com/seo/why-pagerank-still-matters/#comments Thu, 18 Mar 2010 11:55:19 +0000 Merrill http://conversionr.com/?p=647

“… the number of pages that we crawl is roughly proportional to your PageRank”

Matt Cutts, in an interview with StoneTemple Consulting


]]> http://conversionr.com/seo/why-pagerank-still-matters/feed/ 0 Shortlisted for The Bobs http://conversionr.com/france/shortlisted-for-the-bobs/ http://conversionr.com/france/shortlisted-for-the-bobs/#comments Tue, 16 Mar 2010 08:32:47 +0000 Merrill http://conversionr.com/?p=643 THE BOBs

My French Blog “Entendu A Paris” is shortlisted for the Deutsche Welle International Weblog Awards. It is in the final 11 in the French language category. Obviously, I’d be really grateful if any of you takes a few minutes to vote for me.


]]> http://conversionr.com/france/shortlisted-for-the-bobs/feed/ 0 Conversion Marketing, Post-Click Marketing or Conversion Optimization? http://conversionr.com/conversion/conversion-marketing-post-click-marketing-or-conversion-optimization/ http://conversionr.com/conversion/conversion-marketing-post-click-marketing-or-conversion-optimization/#comments Wed, 10 Mar 2010 17:30:46 +0000 Merrill http://conversionr.com/?p=624 Why should you use the expression “Conversion Marketing” instead of “Post-Click Marketing” or “Conversion Optimization”?

Because that’s what people type!


]]> http://conversionr.com/conversion/conversion-marketing-post-click-marketing-or-conversion-optimization/feed/ 0 Your Country, Your Call, Their Intellectual Property Rights http://conversionr.com/ireland/your-country-your-call-their-intellectual-property-rights/ http://conversionr.com/ireland/your-country-your-call-their-intellectual-property-rights/#comments Tue, 09 Mar 2010 15:04:57 +0000 Merrill http://conversionr.com/?p=619

7.2 At Promoter’s option, in consideration of entry into the Competition the winning Participants (including, where relevant, all Team members of such Participants) shall irrevocably transfer, convey and assign to the Promoter (or such party that the Promoter may direct) all right, title and interest in and to the winning Proposal and all Intellectual Property Rights therein (excluding moral rights). The winning Participants (including, where relevant, all Team members of such Participants) further agree to waive all moral rights relating thereto and agree to execute all documents and perform all acts deemed necessary by the Promoter to apply for, register, perfect and record such transfer and assignment and/or waivers.

Your Country Your Call Terms and Conditions (Via Tupp_Ed)


]]> http://conversionr.com/ireland/your-country-your-call-their-intellectual-property-rights/feed/ 0 Links on the go – 09th March 2010 http://conversionr.com/links/links-on-the-go-09th-march-2010/ http://conversionr.com/links/links-on-the-go-09th-march-2010/#comments Tue, 09 Mar 2010 14:38:18 +0000 Merrill http://conversionr.com/?p=614 O2 Ireland does anonymous proxy and content scrapping

Vodafone distributes malware

New to the Techmeme family of sites: Mediagazer

Why DRM doesn’t work: the picture edition

Interested in volunteering in Ireland ? VCI has a new forum

Yet another brilliant music video from OK Go!

If you have missed Wordcamp Ireland, Wordpress TV should have the talks soon


]]> http://conversionr.com/links/links-on-the-go-09th-march-2010/feed/ 0 50 Acronyms Every Online Marketer Should Know http://conversionr.com/online-marketing/50-acronyms-every-online-marketer-should-know/ http://conversionr.com/online-marketing/50-acronyms-every-online-marketer-should-know/#comments Wed, 03 Mar 2010 20:11:47 +0000 Merrill http://conversionr.com/?p=588 Every line of work has acronyms for the most common expressions in their field and online marketing is no exception. Acronyms allow online marketers to gain time (saying “SEO” takes a fraction of the time needed to pronounce “Search Engine Optimization”), but they can also be hard to understand for new people joining the SEM field. So voilà the 50 Acronyms Every Online Marketer Should Know:

  • API: Application Programming Interface
  • CC: Creative Commons
  • CMS: Content Management System
  • CPA: Cost per Action
  • CPA: Cost per Aquisition
  • CPC: Cost per Click
  • CPM: Cost per Thousand (Impressions)
  • CPO: Cost Per Order
  • CPS: Cost Per Sale
  • CR: Conversion Rate
  • CTR: Click Through Rate
  • DMCA: Digital Millenium Copyright Act
  • DNS: Domain Name System
  • eCPM: Effective Cost Per Thousands
  • EPC: Earnings Per Click
  • FB: Facebook
  • FF: FireFox
  • GA: Google Analytics
  • GAP: Google Advertising Professionals
  • GPL: General Public License
  • IE: Internet Explorer
  • IP: Internet Protocol
  • ISP: Internet Service Provider
  • KPI: Key Performance Indicato
  • LP: Landing Page
  • LPQ: Landing Page Quality
  • MFA: Made For Adsense
  • MLM: Multi Level Marketing
  • PPC: Pay Per Click
  • PPI: Pay Per Impression
  • PPL: Pay Per Lead
  • PPS: Pay Per Sale
  • PR: PageRank
  • PV: Page Views
  • QS: Quality Score
  • ROAS: Return On Advertising Spending
  • ROI: Return On Investment
  • RON: Run Of Network
  • ROS: Run Of Site
  • RT: Retweet
  • SEM: Search Engine Marketing
  • SEO: Search Engine Optimization
  • SES: Search Engine Strategies
  • SMO: Social Media Optimization
  • SMX: Search Marketing Expo
  • TOS: Terms Of Services
  • UGC: User Generated Content
  • UV: Unique Visitors
  • WP: WordPress
  • YSM: Yahoo Search Marketing


]]> http://conversionr.com/online-marketing/50-acronyms-every-online-marketer-should-know/feed/ 1 2010: The year of the Google backlash http://conversionr.com/google/2010-the-year-of-the-google-backlash/ http://conversionr.com/google/2010-the-year-of-the-google-backlash/#comments Tue, 02 Mar 2010 14:12:55 +0000 Merrill http://conversionr.com/?p=419

Image by bison bison/ CC BY-NC-SA 2.0

Google used to be the ubercool company everyone loved, wanted to work for and admired.

But those days are long gone.

I’ve seen so much animosity from internet users, web professionals and public officials towards the Big G in the last couple of months that I think 2010 will be the year Google suffers from the biggest backlash ever.

Every week, Google is in the news for the wrong reasons: privacy issues, copyright infringements, condemnations for libel, failed product launches or top executives leaving the company… you name it.

Google will have to get themselves straight very fast if they don’t want to become the new Microsoft.


]]> http://conversionr.com/google/2010-the-year-of-the-google-backlash/feed/ 0 Chatroulette + Moleskine: A SFW Video! http://conversionr.com/tech/chatroulette-moleskine-a-sfw-video/ http://conversionr.com/tech/chatroulette-moleskine-a-sfw-video/#comments Fri, 26 Feb 2010 16:30:44 +0000 Merrill http://conversionr.com/?p=573 French blogger Monsieur Dream demontrates that Chatroulette can be a family friendly tool. The video should bring you a smile or two.


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