7.2 At Promoter’s option, in consideration of entry into the Competition the winning Participants (including, where relevant, all Team members of such Participants) shall irrevocably transfer, convey and assign to the Promoter (or such party that the Promoter may direct) all right, title and interest in and to the winning Proposal and all Intellectual Property Rights therein (excluding moral rights). The winning Participants (including, where relevant, all Team members of such Participants) further agree to waive all moral rights relating thereto and agree to execute all documents and perform all acts deemed necessary by the Promoter to apply for, register, perfect and record such transfer and assignment and/or waivers.

Your Country Your Call Terms and Conditions (Via Tupp_Ed)

O2 Ireland does anonymous proxy and content scrapping

Vodafone distributes malware

New to the Techmeme family of sites: Mediagazer

Why DRM doesn’t work: the picture edition

Interested in volunteering in Ireland ? VCI has a new forum

Yet another brilliant music video from OK Go!

If you have missed Wordcamp Ireland, Wordpress TV should have the talks soon

Every line of work has acronyms for the most common expressions in their field and online marketing is no exception. Acronyms allow online marketers to gain time (saying “SEO” takes a fraction of the time needed to pronounce “Search Engine Optimization”), but they can also be hard to understand for new people joining the SEM field. So voilà the 50 Acronyms Every Online Marketer Should Know:

• API: Application Programming Interface

• CC: Creative Commons

• CMS: Content Management System

• CPA: Cost per Action

• CPA: Cost per Aquisition

• CPC: Cost per Click

• CPM: Cost per Thousand (Impressions)

• CPO: Cost Per Order

• CPS: Cost Per Sale

• CR: Conversion Rate

• CTR: Click Through Rate

• DMCA: Digital Millenium Copyright Act

• DNS: Domain Name System

• eCPM: Effective Cost Per Thousands

• EPC: Earnings Per Click

• FB: Facebook

• FF: FireFox

• GA: Google Analytics

• GAP: Google Advertising Professionals

• GPL: General Public License

• IE: Internet Explorer

• IP: Internet Protocol

• ISP: Internet Service Provider

• KPI: Key Performance Indicato

• LP: Landing Page

• LPQ: Landing Page Quality

• MFA: Made For Adsense

• MLM: Multi Level Marketing

• PPC: Pay Per Click

• PPI: Pay Per Impression

• PPL: Pay Per Lead

• PPS: Pay Per Sale

• PR: PageRank

• PV: Page Views

• QS: Quality Score

• ROAS: Return On Advertising Spending

• ROI: Return On Investment

• RON: Run Of Network

• ROS: Run Of Site

• RT: Retweet

• SEM: Search Engine Marketing

• SEO: Search Engine Optimization

• SES: Search Engine Strategies

• SMO: Social Media Optimization

• SMX: Search Marketing Expo

• TOS: Terms Of Services

• UGC: User Generated Content

• UV: Unique Visitors

• WP: WordPress

• YSM: Yahoo Search Marketing

Image by bison bison/ CC BY-NC-SA 2.0

Google used to be the ubercool company everyone loved, wanted to work for and admired.

But those days are long gone.

I’ve seen so much animosity from internet users, web professionals and public officials towards the Big G in the last couple of months that I think 2010 will be the year Google suffers from the biggest backlash ever.

Every week, Google is in the news for the wrong reasons: privacy issues, copyright infringements, condemnations for libel, failed product launches or top executives leaving the company… you name it.

Google will have to get themselves straight very fast if they don’t want to become the new Microsoft.

French blogger Monsieur Dream demontrates that Chatroulette can be a family friendly tool. The video should bring you a smile or two.

The hashtags #seofilms and #ppcfilms are trending on Twitter. The best ones so far:

• @MikeBusson My Name Is URL #SEOfilms
• @NicholaStott There’s Something About Marissa #seofilms
• @alexmossSEO Brokeback Mountain View #seofilms
• @smithyd cache me if you can #seofilms
• @sultanofsearch The Dayparted #ppcfilms
• @ChrisRowett Searching Nemo #ppcfilms
• @HaggiWaggi Debbie does dynamic keyword insertion #ppcfilms
• @jc1000000 No Country For Old Domains #seofilms
• @HaggiWaggi Minority Search Query Report #ppcfilms
• @Eloi_Casali Final Destination URL #ppcfilms
• @AnalyticsGirl The Wizard of DMoZ #seofilms
• @jamr0ck Summer of SEM #seofilms

Update: my participations to the meme

• The Adventures of Lisa Baron Munchausen #seofilms
• Short Matt Cuts #seofilms
• I had a good one but I forgot the “Title” (tag) #seofilms

If an individual does not wish for an image of their house to be visible on Street View, they should send an email to ‘streetview-europe@google.com’ outlining their address and their wish to have the image removed.  If an individual has any difficulty in progressing their query or receiving a reply to the issue raised, they can contact this Office.

Source: Data Protection Commissioner via Damien Mulley

Last week Internet users searched for [facebook login] and, for reasons I’m still not sure of, came to believe that ReadWriteWeb was the new version of Facebook they were all hearing about. They believed it because that’s what came up in their search and users trust search. Those same users then got really angry when they couldn’t figure out how to get to their Facebook walls, because, you know, THEY WEREN’T ON FACEBOOK! They were on a tech news site. Users were so confused that RWW had to write an article explaining that they weren’t Facebook and that if searches wanted to get to Facebook, that they should go to facebook.com.

Lisa Barone How Listening To Your Bubble Costs You Money

And make sure you read the hilarious (and scary) comments left by confused FB users on the ReadWriteWeb article that ranked number 1 for “facebook login“.

Pay per Click is a complex thing. There are tons of data to analyse, many metrics to look at and different ways to optimize your campaigns. However when I have to explain the basic of PPC optimization to a beginner, I use a the very simple formula that never let me down.