We’ve seen our dating traffic explode over the past year and we’re on the hunt to bring you more niche-specific, international and WAP dating offers.  With that said, we’re off to Miami next week for idate 2012.    Unlike most of the shows we attend and exhibit, this show is exclusively geared toward just one vertical.  This should give us the opportunity to narrow our focus for a few days and lock down some more direct deals.

Today is the last day to register at the discounted rate so if you plan to attend, time is running out.  If you are going to be there reach out to Steve Howe or Robert Dolan.  They’ll be representing us there and would love to meet with you.

While at the show, Revenue Magazine stopped by to let us know we were voted #8 in their Blue Book Top 20 CPA Networks.  Thanks to all of you who voted for us!   We sure appreciate the recognition and we’ll continue to strive to earn your business in 2012.

Meet Market

The C2M Booth

Steve enjoying a little "Booth service" before the show

Happy Holidays from Convert2Media!

Friday we celebrated our first annual Ugly Sweater Holiday Party, a newly installed tradition here at the office. Despite our efforts with sparkly hats and light-up pins, our programmer Megan swept the grand prize with her awesome handmade sweater. Congrats, Megan! We loved the hand-crocheted snowflakes and your DIY spirit!

And props must be given to Steve and Mike for their gangster ugly sweaters. Pimping really ain’t easy.

We’d like to thank all of our partners in business for the amazing year we’ve had. We are growing by leaps and bounds internally, starting with two new staffers. I need to take this opportunity to welcome our new business development manager, Josh Arroyo, who is also proudly rocking an ugly sweater today. Gangster!

He will be working together with Robert Dolan in bringing in the hottest new offers to the network. And, for those of you who haven’t already met him, we’d also like to give a very belated welcome to our newest Affiliate Manager, Matt Hoyler, posing here in front of C2M’s first Christmas tree.

Matt has been with us for over six months and has been hard on the grind since day one. He’s a hard-working manager and is aggressive about getting his affiliates what they need. If you’re working with Matt, you’re in the right hands.

We also are anxious to reveal Mobooka, our sister company, in full at the start of next year. We are proud to welcome Arthur Kerry who will be heading up the business development end of Mobooka and leading the way with this exciting new venture.

We here at C2M are thankful for all the success we’ve had in 2011, but we can also promise you that 2012 is going to be huge! We are looking forward to sharing this success with our affiliates and advertising partners.

We hope you all have a fabulous holiday and we look forward to another year of  with all of you!

Happy Holidays!

Susie and the C2M Crew!

All of us here at Convert2Media would like to wish you and your loved ones a Happy Thanksgiving! We have a lot to be thankful for, especially those of you who have supported us all these years. We will be closed on Thursday 11/24 and Friday 11/25 to honor the holiday and cherish our friends and family. We hope you do the same and stay safe this weekend!

Last year you voted us into the TOP 15 CPA Networks Worldwide.
Now we need you to do it again. Help Convert2Media move up in the ranks of the TOP 20 Performance Marketing Networks!

All it takes is 60 seconds of your time.

I know it’s hard not to ignore our plea and get back to feverishly refreshing your stats (F5, F5, F5, F5, F5, F5…) But just think of all the good you could do!

Think of all the smiles spreading across C2M…like freshly baked cookies just materialized on our desks…all thanks to you.

Alright already, enough sweet talk. Get out there and VOTE!

Convert2Media is heading to the Big Apple!
Well… (sigh…) we can’t all go… but Steve Howe, Matt Hoyler, and Robert Dolan are jetting up to the Ad:Tech conference held November 8th through the 10th.

Most of you have heard of Ad:Tech,
unless, you know, you’re one of those
I-make-a-point-to-be-out-of-the-loop kind of people.

The paramount event of the year for digital media, Ad:Tech unites over 10,000 of the best and brightest minds in online marketing (as well as the intuitive unknowns looking to soak up their genius) to network, train, workshop, and more. The conference functions as a medium for publishers, advertisers, and agencies to cumulate and collaborate, creating a scintillating atmosphere of innovation and ingenuity.

Some of the more renowned speakers attending include:

David Fisher
Facebook
VP of Advertising and Global Operations

Wendy Clark
The Coca-Cola Company
Sr. VP of Integrated Marketing Communications and Capabilities

Christian Oestlien
Google
Head of Social Advertising Products

But keynote speakers are not the only gems of the conference. Three of the top talent in digital media can be found walking amongst the crowds… without all the pomp and circumstance of the celebrity speakers, eager to speak with you one-on-one… Who are these Web Wizards? Why Steve, Matt, and Robert, of course. They have a hectic schedule to tackle, so contact us to set up a time. It’s going to be an exciting couple of days for the boys, so if you cant find them at the conference here’s some advice: check the nearest pub.

Will you be in the Big Apple for Ad:Tech this year?

We hope your weekend was filled with more treats than tricks! Having some fun and fiesta is the perfect way to close yet another sweet and prosperous month for Convert2Media. But there is no rest for the winners in these crazy competitive times. We are hitting the ground running and taking on November with full force from the very start. November and December, if handled properly, can be an incredibly successful time of the year for you. Our careful plans and strategies are already under way to ensure this holiday season will be the best one yet for Convert2Media and our Affiliates and Advertising partners! Are you ready? Don’t let the wealth of opportunity ushered in with the holiday season pass you by without getting your catch of the cash! Time is of the essence and the sooner you get on the ball the better you’ll fare this holiday season. Need some help? Our experienced affiliate managers can make you into the money-making machine you’ve secretly been asking Santa for all these years.

Happy Halloween from all of us here at Convert2Media! Stay safe, and stay savvy!

I am very pleased to represent Convert2Media as the newly appointed CEO at this years digital marketing conference. Whether you are an advertiser, publisher, marketer or business owner – exhibiting or visiting, you will be overwhelmed with the networking opportunities available with the hundreds of company’s exhibiting at this year conference.

For more information or to schedule a meeting with us at the show contact events@convert2media.com

To Your Success,
Steve Howe

I’ve been using SEM Rush for many years and the comprehensive data that it provides is second-to-none when it comes to keyword research and competitive intelligence!

Below, I’m going to outline and touch base on some of my favorite features within SEM Rush and how you can leverage these specific tools and data to improve your own campaigns.

More Opportunities Than You’ll Know What to Do With

Of all the reports that you can generate with SEM Rush my favorite has to be the Potential Ad Sellers report.  I took the root domain of one of our top skincare offers and popped it into SEM Rush and it kicked out a report with close to 1200 potential opportunities.  The skies the limit, really.

Pay-Per-View, private media buys, or even the Google Content Network if you’re a hermit or lack the patience to contact the individual site owners to negotiate a private media buy.  When you generate a Potential Ad Sellers report, SEM Rush will add a little green note next to the domain if they are monetizing with Adsense, this is a potential Google Content Network placement.

The aforementioned private media buy is another angle you can take with the Potential Ad Sellers report.  After you sift through the results, weed out the content farms, eCommerce sites, big brands, and Oprah you’ll find some really high volume, under monetized sites (see SBI sites and Mommy Bloggers) you can contact to negotiate private media buys and isolate yourself from the competition.  Playing in the sandbox alone is fun when you’re making money, right?  Right…..

Let’s not forget your favorite guru’s bread-and-butter traffic source, the ever popular Pay-Per-View.  There is so much information available within SEM Rush reports.  With every click in the Potential Ad Sellers report for example, you drill deeper and deeper revealing more URL’s and keywords to target.  Say it with me now; There is no such thing as too many targets.

Working Ad Copy at Your Fingertips

Another nifty little SEM Rush report is the Unique Adwords Ads Overview.  This report kicks out all of the PPC ads that are running for any given domain and groups them together making it easy to see what ad copy and offers a company or affiliate is running at any given time.

Now you can stay inside the box, steal borrow this ad copy, and turn around and take it right back over to your favorite seach engine, or you can step outside the quadrilateral and port it over to the flavor-of-the-week social networking site, use it on your landing pages, or take the headlines and use them in your email drops.  Whatever direction you go, make sure you put your own spin on it!

Mo Keywords, Mo Keywords

If you are using just one keyword tool — you lost already.  One keyword tool is not going to uncover all keywords!  The SEM Rush Keyword Summary report will give you a little more of an edge on your friend-today-enemy-tomorrow affiliate brethren.

Similar to the Google Adwords Keyword tool, the Keyword Summary report provides suggestions, search volume, cost-per-click, competition, and the number of site results for any given keyword.

Because One Keyword Tool is Not Enough

Affiliate marketing is a volatile industry and if you are going to stay afloat you have to “move like a cheetah”.  As an affiliate marketer or just an online marketer in general, you should regularly invest in services and tools to increase profits and scalability.  What if Batman went into every fight with just a Batarang and no utility belt?

Invest intelligently and stay one step ahead of the competition.  Use the following code [1835-FD13-X042-NT1D] and give SEM Rush Pro a shot for two weeks on us!

We’d like to also congratulate Ruck and Ryan Gray on the huge success of IM Grind. For those of you who are not aware, they both have decided to pursue their Guru venture full-time. We’re sad to see both of them go, but if you were in attendance at their seminars or involved in their forums, you know they have certainly found their niche. They’re doing a great job and are truly dedicated to teaching affiliates how to break into the business and scale their profits.

With that being said, I’d like to be the first to introduce Steve Howe as the new CEO of Convert2Media.  He has been a driving force behind C2M from day one, dedicating himself to developing and improving every aspect of the company. He will continue to be a strong leader and visionary for our company.

Moving forward, we will be progressing heavily in two areas: technology and talent.  C2M is about to take some major steps forward in our available products to affiliates.  We’ll be releasing our new platform, Mobooka.com, to the public this winter.  Steve and I have invested in this platform that has literally created mini-fortunes for affiliates overnight that have beta-tested.

Regarding talent, we’re looking to hire the best and brightest Affiliate Managers,  a Business Development Manager, a Social Media Manager, Media Buyers, and an ASP.net programmer.  We’ll be posting detailed job descriptions at convert2media.com/careers when we get back in town.

We’re all excited about these new opportunities and cannot thank you enough for your support in making Convert2media a top-tier network.  We’ll continue to strive to provide the best service possible.

To Your Success,

Michael Durham
CFO