Bogdan Gavrila - Core Target

1.000.000 unique visitors – Romanian website, studycase

Bogdan Gavrila — Sat, 06 Mar 2010 09:33:31 +0000

Few people know the history of the Internet in Romania but yesterday I had the chance to notice the sudden death of local legend – I think it deserves a post. 1996 – The first Romanian newspaper published on the Internet marks the launch of online journalism in Romania. ZIUA was the first general newspaper to [...]

1989-2009: Romania after 20 years

Bogdan Gavrila — Sat, 06 Feb 2010 13:36:41 +0000

IAA YP – Marketing research with Dan Petre

Bogdan Gavrila — Thu, 28 Jan 2010 18:09:44 +0000

I’m doing live blogging right now from a very interesting event hosted the International Advertising Association (IAA Romania) YP Chapter. Dan Petre (Managing Partner D&D Research) is delivering a great presentation on insights, market research, tools and advanced techniques. Also invited to speak this evening: Raluca Oprescu – Marketing Development Management Ursus Breweries and Sorin Psatta – [...]

Top 20 Advertisers in 2009 vs 2008: bigger discounts, more exposure, same money

Bogdan Gavrila — Tue, 26 Jan 2010 06:25:10 +0000

I had a twit this morning about Simina’s article based on local media budgets in 2009 published in Wall-Street. According to Alfa Cont numbers, Romanian top 20 advertisiers spent almost, 2005,3 mil EUR (rate card) in 2009 compared to 2174,2 mil EUR (rate card) in 2008. The panic effect: similar bugdets, 90% discounts The difference: 168,8 mil EUR (rate card), a very [...]

Wael Abbas, World Blogging Forum member, sentenced in Egypt

Bogdan Gavrila — Sun, 24 Jan 2010 07:38:59 +0000

Wael Abbas was one of the guests at the World Blogging Forum in Bucharest last autumn (I wrote a post here about his fascinating story, online activism and struggle). On the 21st of January the court of Hadayek ElQobba, upheld the sentence against of six months imprisonment. Find below more info about the imprisonment and about how you [...]

Romanian online advertising market: historical fragmentation, great opportunities for media agencies

Bogdan Gavrila — Thu, 14 Jan 2010 17:26:06 +0000

At a first glance, I’m almost sure that 2010 will be the year of media buying agencies in Romania. The fragmentation is amazing and probably the client service and decent rebates will decide who will perform the best in 2010. One thing is for sure: the media agencies will have a head start when negotiating buying [...]

Gabriel Boaca and Magdalena Zander launch Digital4

Bogdan Gavrila — Thu, 14 Jan 2010 17:01:26 +0000

Gabriel Boaca and Magdalena Zander (part of the executive management of Intact Interactive in 2009) announced yesterday the launch of Digital4, a local advertising sales agency focused only on independent websites. A very good start-up idea but very difficult for 2010 – I’m more than sure that their experince in ARBOmedia, Boom and Intact Interactive will [...]

On the move: Silviu Ispas, Arbomedia Romania

Bogdan Gavrila — Thu, 14 Jan 2010 16:42:17 +0000

Silviu Ispas, local managing director of ARBOmedia.net and EMI Romania, decided to leave the company starting with 31st of march 2010. ARBOmedia is already looking for a replacement for Romanian operations but until then, mr. Thomas Landolt, board president of ARBOmedia AG will supervise the operations (media buying and publishing) on the local market.

eRepublik reached 1.000.000 users in december 2009

Bogdan Gavrila — Thu, 14 Jan 2010 16:30:49 +0000

Fun Intro – Nikolas Sarkozy viral video on eRepublik - Spain Vs France: Alexis Bonte, one of the most enthusiastic European Internet entrepreneurs, published a blog post today celebrating the 1 millionth eRepublik citizen. I remember that when I first met Alexis he was really excited about eRepublik.com and about the project (If I remember well, it was [...]

Internet Event: API.trafic.ro Awards

Bogdan Gavrila — Wed, 13 Jan 2010 15:42:15 +0000

Trafic.ro is the oldest and one of the most trusted audit websites for Romanian webmasters as it displays statistics for over 45.000 internet websites. The service measures Romanian Internet traffic since 2000 and in the last year they started to display an open strategy built around its community. As we speak, Romanian online advertising has 2 accepted [...]