Copy Arc

What Is Your Free Glass of Prosecco?

Corey Pemberton — Mon, 18 Dec 2017 21:53:28 +0000

We went out to dinner for my wife’s birthday last night. Got all gussied up. Drove downtown to a new Italian place she’s been wanting to try. The food was really good. I’m still full from all the pizza, pasta, and gelato. The service was really good too. So was the ambiance of the place. […]

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Why “Building a Better Mousetrap” Isn’t Enough Anymore

Corey Pemberton — Thu, 14 Dec 2017 17:10:58 +0000

Have you heard this quote from Ralph Waldo Emerson: “Build a better mousetrap, and the world will beat a path to your door.” It sounds great, right? And in a just world, it WOULD be. Entrepreneurs could put everything they had into dreaming up the coolest products, never shaving any corners, demanding the absolute highest […]

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The Roman Emperor School of Marketing

Corey Pemberton — Wed, 13 Dec 2017 21:58:19 +0000

Stoicism saved my life. Normally I’m not one to dive into a ton of details about personal struggles in business (or life in general.) But I came across this ancient philosophy at the perfect time. I was insecure, afraid, and depressed. None of the newer “think positive” type self-help books helped… The answer, it turned […]

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Good Marketing Is Like a Good Golf Swing

Corey Pemberton — Tue, 12 Dec 2017 17:00:26 +0000

“Stop thinking about hitting the ball. Swing right through it instead.” These words from my dad were one of the first lessons I ever got in golf. I didn’t understand them at all. Wasn’t HE hitting the ball? What was I doing wrong? It was only after a summer of practice that they started to […]

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Judging Books by Their Covers

Corey Pemberton — Mon, 11 Dec 2017 20:18:56 +0000

People are shallow. (No, not just the orange-colored Botox queens from Miami or Beverly Hills…) I’m not excluding myself from this observation either. “Don’t judge a book by its cover” is timeless advice, but it’s hard to follow with so many shiny objects competing for limited attention. You could bemoan the lack of depth and […]

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Transparency: The Most Valuable Commodity

Corey Pemberton — Fri, 08 Dec 2017 15:03:56 +0000

You’re surrounded by pretenders. I probably didn’t need to remind you. Watch politicians, “princes” from Nigeria, and even your kid’s manipulative friend down the street. The BS outweighs the truth by orders of magnitudes. So much of success comes down to figuring out which one is which. It’s bad enough that so many people […]

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The Beauty of Shoestring Marketing Budgets

Corey Pemberton — Thu, 07 Dec 2017 15:36:06 +0000

“More, More, More!” If modern western culture could speak, those would be its first words. It makes me think of a kid screaming for you to push her higher on the swing — even though if you did more than what you’re doing now, you would send her flying over the swing set. Wouldn’t life […]

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Picking up Loose Change

Corey Pemberton — Wed, 06 Dec 2017 15:14:00 +0000

You walk past it every day. Usually you don’t even see it. The times you do, it’s easier to hurry on your way instead of stop, bend down, and scoop it up. I’m talking about loose change. The spare pennies and nickels, pence and cents. They gather on sidewalks and in parking lots. Forgotten. […]

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Russian Doll Audiences

Corey Pemberton — Tue, 05 Dec 2017 15:09:10 +0000

Audiences, as we know them, are broken. They used to be these giant huddled masses — strangers united by nothing more than age or location or some other general demographic detail. But now? They’ve tapered off into countless little groups. And these groups have fragmented into even smaller sub-groups. Audiences today are like those nesting Russian […]

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What Can Craft Beers and Vinyls Teach You About Better Marketing?

Corey Pemberton — Mon, 04 Dec 2017 16:04:36 +0000

Today’s post is a bit of a hipster’s delight. Relax. You can leave your unicycle and mustache oil at home… But some things that hipsters love these days are signaling a shift in consumer preferences at large. And by being aware of this shift, you can upgrade your marketing. Let’s start by listing some of […]

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