Writing the subject lines for your emails can be one of the most stressful steps of email marketing. You are always wondering…Is it engaging enough? …too short? …too wordy? …too boring? Is the person I’m sending ti to going to click ‘delete’ because of it? Or will they open it? You also have to wonder if it will even get to them, or will it trigger a SPAM filter? The last of these concerns is the reason we want to give you a great resource to use.

SPAM filters can be triggered for a variety of reasons, causing your email to skip recipients’ inboxes and land straight in their SPAM box. One of easiest ways to avoid SPAM filters is by carefully choosing the words you use in your email’s subject line. Next time you sit down to write an email subject line, consult this exhaustive list from HubSpot to make sure you aren’t using any words that will get you in trouble. Make sure you bookmark this list so you can refer back to it every time you craft an email subject line.

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Those that are familiar with Cornerstone know that we are obsessed with disruption. We are always searching for ways to to help our customers find that one disruptive moment in their own business when they discover what sets them apart from the competition. Then what would happen if you exposed that discovery to the light of day? What would happen if you took one of your existing products and applied it differently? Would it create a new market segment?

We are always looking for products we find disruptive. It’s funny sometimes where you find it. In this case we found it One Pair of Eyeglasses at a Time. Enjoy!

Our Po!nt: Where have you found disruption in a product you had to have or a service you could not live without? Where are you discovering disruption in the products and services your run across? Share with us those disruptions here and tell us why you consider them disruptive.

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Not really sure if Google+ is for your business. You need to reconsider as Google+ is giving Facebook a serious run for it’s money. Here are just a few of the brands worth copying on Google+:

1. Red Bull

The first thing you’ll notice about Red Bull’s Google+ page is the animated “scrapbook” photo strip across the top of the page, which shows a cyclist spinning slowly in midair, perhaps amped up on the company’s signature energy drink.

That feature makes other name brand pages look almost stodgy, but the rest of the “Posts” page keeps the energy flowing with frequent posts, many of which embed videos of company-sponsored high-adventure events, which no doubt is exactly what its page fans want.

2. Mashable

Mashable’s Google+ page is a model for anybody in the information-sharing or content-marketing business because it combines a robust collection of fresh content and thoughtful exploration of just about every service or tool Google+ offers.

Page admins post content frequently and usually add a bit of fresh copy to introduce material recycled from the Mashable website. The page also takes creative license with the “scrapbook” photo strip across the top of the content well and includes plenty of pictures on its Photos tab.

3. Dell

The feature most worth copying on Dell’s Google+ page is its helpful “About” tab, one that many other big brands populate with boilerplate copy or ignore altogether.

Dell’s “About” tab:

• Avoids corporate-speak in its mission statement
• Provides essential contact info
• Invites visitors to connect with the company on its many social networks (multiple Twitter and Facebook sites, Flickr, YouTube, SlideShare and LinkedIn as well as the Dell blog and company website).

4. Williams-Sonoma

This specialty retailer offers a good demonstration of repurposing standard catalog photos into something fresh and useful on a different site.

Many of the photos accompany short Google+ posts that feature recipes using food or kitchen products the company sells. It’s like having a virtual recipe box on a single web page.

We wish the recipe links in the photos were clickable, but you can copy the URLs into a browser address form to reach the original content on the website.

Our Po!nt: Facebook Beware! Google+ is on its way. Share your favorite Google+ sites and why your like them here now.

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2012 is officially here, and what better way to kick off the New Year than with some data? WooHoo! In its recent US Digital Media Usage report, eMarketer estimates how digital media usage will grow in 2012 in terms of the mobile marketing and usage.

Check out these 14 eye-popping marketing stats that will effect the probable growth of mobile marketing in 2012 and emphasize why you’ll definitely need inbound marketing and how this will expand cross channel marketing this year.

• Mobile internet users will reach 113.9 million in 2012, up 17.1% from 97.3 million in 2011. Tweet This!
• Smartphone users will reach 106.7 million in 2012, up 18.4% from 2011. Tweet This!
• In 2012, 94% of smartphones users will be mobile internet users. Tweet This!
• All mobile phone users will reach 242.6 million in 2012, up 2.3% from 2011. Tweet This!
• Mobile shoppers will reach 72.8 million in 2012. Tweet This!
• Mobile buyers will reach 37.5 million in 2012. Tweet This!
• Smartphone shoppers will reach 68.6 million in 2012. Tweet This!
• Smartphone buyers will reach 36.4 million in 2012. Tweet This!
• Tablet users will reach 54.8 million in 2012, up 62.8% from 33.7 million in 2011. Tweet This!
• iPad users will reach 41.9 million in 2012. Tweet This!
• In 2012, 76.4% of tablet users will be iPad users. Tweet This!
• Mobile video viewers will reach 54.6 million in 2012. Tweet This!
• Smartphone video viewers will reach 51.2 million in 2012. Tweet This!
• Adult-aged eReader users will reach 45.6 million in 2012, up from 33.3 million in 2011. Tweet This

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Google Analytics has changed not only its appearance it also has added things your really need to be tracking now that gives you even more information about your potential customers. The lowest-hanging fruit of web analytics is counting metrics of such things like the number of visitors that come to your site and can be filtered to show what sites theyre coming from and how many of them have or havent been to your site before.

Google has broken down your metrics into three basic categories…

• Acquisition – this are numbers related to new visitors, returning visitors, geo-tracking, mobile tracking, browsers and more.
• Engagement – These numbers consider the quality of your site traffic. When visitors come to your site, theyll do one of three things: read the page they came to, click to more pages beyond their entry page, or leave. Engagement metrics focus on these actions visitors are taking once they get to your site and how good you are at keeping them there.
• Outcome – Are you driving visitors to make online purchases? Getting them to view a specific piece of content? Aiming for more newsletter signups? Once youve pinned down your site goals, make sure your site administrator enables Goals in Google Analytics in the Account Settings page.

For more details look at this details article at Mashable that goes into more details.

Our Po!nt: When using Google Analytics you have to determine what sort of analytics you are going to tract as it relates to your customer demographics. Share with us what sort of analytics are you tracking to grow your company from your website?

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Test! Test1 Test! Most people develop a website and typically forget about the performance of the site once they get everything in place and it’s all pretty as well as continue to deliver engaging website experiences time and time again.

We always recommend that you constantly test and retest your website for all sorts of stuff – performance, graphic, content, etc in order to see what produces the best results. To make it simple we found this Infographic from Monetate for you to save and use as a good starting point.

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Ok! Do we need another social media platform? Isn’t Facebook, Twitter and YouTube enough? Well I use to think so until I ran across Pinterest! I feel that it could be just as big as Facebook because it has the power to influence buyers! Yes, real buyers long term!

So what is Pinterest? Pinterest lets you organize and share all the important things you find on the web that you want to save for later to use, view or pruchase. People use the pinboards inside Pinterest to plan their weddings, decorate their homes, and organize their favorite recipes and so much more.

Best of all, you can browse pinboards created by other people to find the things that your friends like or perfect stranger pin for themselves. Browsing pinboards is a fun way to discover new things and get inspiration from people who share your interests. To get started, request an invite.

Best part is you can add your company into Pinterest and add “Pin It ” buttons to be sure visitors to your website add your items to someones pinboard! I have to say the clients we have introduced this to don’t like it at first but once they are in and adding their products they start to see it as a way to be pinned by thousands of people as a long term prospect-to-customer system that perpetually feeds on itself. Downside is you have to be invited to join just like you did with Facebook. Don’t know anyone on Pinterest yet? No problem, email me and I will send you an invite.

Our Po!nt: Just when you think you can’t have any thing else in your life to influence what you like, want or need along comes something we feel you won’t want to live without. Check Pinterest out and let us know what you think!

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Right from the beginning of 2011 I could tell it was going to be an amazing year for technology as far as impacting web design and the user experience. I was completely amazing at all of the innovations in the new HTML5 coding standards and the many great ideas on what technology could do for growing your business.

Take a moment to click this link to see all of the great things that 2011 gave us that you can use in 2012! Discover…

• Simple Color Schemes
• Being Mobile Ready
• Designing For Touch Screens, Not Mice (my favorite)
• QR Coding
• And More

Our Po!nt: Keep you mind and eyes open when looking on how you can improve your next version of your website. Also post some of the trends you’ve seen as well. Thanks for a great 2011 and see you in 2012!

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There is a new business economy or marketing or something taking place that all businesses need to pay attention to because in 5 years you may not be around because of it. Watch this video and leave your comments about how you feel about Social Media’s influence – Fad or a Real Business Marketing Tool?

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We ran across these from an article in Mashable from last week we feel you needed to see. Enjoy!

Editors Picks

• How to Use Google Search More Effectively [INFOGRAPHIC]
  Fewer than 25% of students know how to perform a reasonably well-executed search of web information. This infographic shares a few essential Google search tips and tricks.
• How 5 Top Brands Crafted Their Social Media Voices
  Many companies have had to identify and develop their brand voices for social networks. Heres how some of the best have done it.
• How To Take Control of Your Next Job Interview
  Stephanie Daniel, senior vice president of career management company Keystone Associates, spoke with us about her thoughts on how job interviewees can take control of their next job interview by asking the right questions
• 16 Sustainable Gifts for the Eco-Minded Techie
  Looking for a green gift? Here are 16 ideas for friends, family and coworkers.

Social Media

• Niche Social Networks Deliver Big Results for BrandsCheck out how companies are embracing smaller social networks to reach out to fans and potential customers in new ways.
• How to Change Your Twitter HandleLooking to change your Twitter handle? You dont have to create a new account you can simply modify your old Twitter handle and keep all of your followers.
• Black Friday: Twitter Affirms Your Decision to Stay Home [PICS]Take a look through our gallery of Twitter pics showing the lines, crushes, overflowing shopping carts and mass of humanity trying to grab bargains.
• 5 Ways to Turn Social Customers Into Brand Ambassadors
  Smart businesses will leverage their social channels to spread a positive brand reputation. Here are five ways to turn customers into brand ambassadors through customer service.
• Whos Tweeting About Black Friday? [INFOGRAPHIC]
  The buzz on Twitter about when and where consumers are shopping on Black Friday is bigger than ever. Here are a few statistics culled from the Twittersphere.
• One in Five Teachers Witness Cyberbaiting [STUDY]
  Twenty percent of teachers have personally experienced or knows another teacher who has experienced cyberbaiting, a new study reveals.
• Facebook Makes the World Smaller, Shrinks 6 Degrees of Separation to 4 [STUDY]
  According to a recent study, Facebook reduces the six degrees of separation to only four, meaning it makes the world even smaller.
• Study: Half of Facebook Users Post Political Messages [INFOGRAPHIC]
  As campaigning for the GOP primary gets underway, market researcher Lab42 polled 500 social media users on all things politics
• 4 Ways Brands Are Tapping the Power of Social Games on Facebook
  4 Ways Brands Are Tapping the Power of Social Games on Facebook
• How Social Media Revived The Muppets
  A look at how social and digital helped reinvent The Muppets for the big screen.
• 4 Tips for Optimizing Your Resume with Social Media
  4 Tips for Optimizing Your Resume with Social Media
• Instagram Tips From Top Beverage Brands
  Companies are using Instagram to make their beverage brand-building social. See three successful beverage business photo campaigns.
• Saved By the Facebook Timeline [CARTOON]
  Facebook executives said they planned on using early adopters to train others how to implement and manage their Facebook Timelines.
• The 10 Most-Retweeted Pics of the Week
  The 10 most-retweeted pics of the week, as measured by Skylines.

For more social media news and resources, you can follow Mashables social media channel on Twitter and become a fan on Facebook.

Tech & Mobile

• How a Facebook Phone Could Help Facebook Break Into Mobile Apps [VIDEO]Mashables Christina Warren discusses the merits of a deeply integrated Facebook phone with CNN.
• How to Turn Your Instagram Photos Into Wall ArtA new service, CanvasPop, lets you turn your Instagram photos into large canvas prints.
• How Job Seekers Are Using Mobile [INFOGRAPHIC]Forget the laptop 77% of job seekers are using mobile job search apps.
• 10 Tips to Avoid Cyber Monday Scams90% of consumers will shop online on Cyber Monday. Heres how to keep your personal information secure.
• 10 Best Cross-Platform Multiplayer Mobile GamesCheck out our picks for some of the best cross-platform mobile titles out there.
• Top 10 Kindle Fire CasesWeve found 10 fabulous cases for the Kindle Fire, each with a different texture, style and color to suit your personal preference.
• 10 Best Racing Games for iPhoneHere are 10 of the best racing games for iOS.
• 15 Helpful Resources for the Holiday SeasonWhether youre looking forward to shopping or giving, these resources will help you celebrate this years holiday season.
• 16 Quirky Gadget Gifts for the HolidaysNeed some ideas about what to get your tech-obsessed friends and family members this holiday season? Browse through our gallery to discover 16 quirky gadgets.
• The NYC Thanksgiving Day Parade in Tweeted PicsWere watching the Twitterverse for tweeted photos and sharing them as we find them. Were also mapping photos along the parade route.
• 8 Enormous Things That Are Smaller Than Apple, Inc. [INFOGRAPHIC]
  There are entire worldwide industries that dont hold a revenue candle to the behemoth that is Apple. This infographic shows some startling comparisons.
• 5 Cities Harnessing Breakthrough Geothermal Technology
  Did you know that theres a mountain of energy underneath your feet? Check out five cities putting it to good use.
• WordPress 3.3: The 11 Most Important New Features
  WordPress 3.3 should be released in late November. Here are the new functionalities that most users and developers will enjoy.
• 10 Photo Apps That Enhance Instagram
  If youre looking to make the most of Instagram, check out these 10 apps to extend the apps digital reach.
• 5 Location-Based Dating Apps Worthy of Your Love
  Ready to check in to romance? These 5 location-based apps will connect you with possible matches in your vicinity.
• How to Enable the New YouTube Design Now
  The new YouTube design is slowly rolling out to everyone. If you dont yet have it, but want to check it out, this quick browser tweak will enable it.
• 5 Sites for Shopping Local Food Online
  Want to streamline your local grocery shopping? Here are five convenient sites to help you search, shop and learn from the local food movement.
• 10 Best iPhone Action Games
  One common complaint against mobile games is that they arent up to snuff with so-called actual games. Were putting that assertion to rest with the top 10 captivating mobile games on the market.
• Top 9 Thanksgiving Apps for iPhone
  The holidays can be a little stressful, but these apps will make your Thanksgiving dinner a piece of pumpkin pie!
• 8-Bit Music Videos: 8 Pixel-Perfect Examples [VIDEOS]
  We have collated eight great videos that offer 8-bit graphics, game-play themed storylines and more pixels that you could shake a joystick at
• 16 Online Resources for Preparing the Perfect Thanksgiving
  Read on to discover 16 online resources that can help plan a successful and fulfilling Thanksgiving holiday.
• Google Music: Everything You Need to Know
  Google Music launched to the public earlier this week, and weve provided you with all the things you need to know about the service

For more tech news and resources, you can follow Mashables tech channel on Twitter and become a fan on Facebook.

Business & Marketing

• Cyber Monday: 6 Years of Online Discounts [INFOGRAPHIC]Thousands of online retailers will discount their stock for Cyber Monday the online version of Black Friday now in its sixth year.
• Facebooks New Analytics Reminds Businesses to Engage FansNew reports show that friends of fans are a great resource for brand-building. Use these tips to engage a new group of people and gain fans.
• 9 Tips for Activating the Entrepreneurial SpiritIve been lucky enough to learn about entrepreneurship, leadership and teamwork from supportive family members and forward-thinking mentors. Here are 9 invaluable lessons Ive taken away.
• 4 Ways Companies and Causes Can Partner for Good on FacebookCause Marketing Forum traces the history of cause marketing on Facebook back to 2007 and explains the current lay of the land through four popular campaign types.
• Small Business Saturday: A Guide for Shoppers and Stores
  Small Business Saturdays goal is to to steer shoppers toward local independently owned businesses during the holiday season instead of bigger stores on Black Friday or online on Cyber Monday. Here are some tips for consumers or businesses.
• The Entrepreneurs Guide to a Good Nights Sleep
  Ambitious professionals often survive on five or six hours of sleep a night, but these habits can inhibit your productivity and performance. Heed these tips for a more restful nights sleep.
• 3 Mistakes Web Programmers Need to Stop Making
  Here are three common mistakes we programmers make, and what we can do to fix them.

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