Coro Strandberg https://corostrandberg.com Solutions for a Sustainable World Tue, 31 Mar 2026 13:25:05 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 https://corostrandberg.com/wp-content/uploads/2024/07/favicon-coro-150x150.png Coro Strandberg https://corostrandberg.com 32 32 Purpose at Risk: Why Risk May be the Missing Link https://corostrandberg.com/purpose-at-risk-why-risk-may-be-the-missing-link/ Tue, 31 Mar 2026 13:25:05 +0000 https://corostrandberg.com/?p=12641 Enterprise risk management has long asked a familiar question: Will we achieve our strategy?
But once an organization adopts a purpose, that question is no longer sufficient.

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]]> Purpose at the Top: Where it Belongs https://corostrandberg.com/purpose-at-the-top-where-it-belongs/ Tue, 27 Jan 2026 15:46:07 +0000 https://corostrandberg.com/?p=12599 In recent years, more companies have articulated a social purpose—a clear reason for being that seeks to create positive societal impact. Yet simply declaring a purpose is not enough.

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]]> From Words to Oversight:
 How Canada’s Largest Firms Measure Up on Social Purpose https://corostrandberg.com/from-words-to-oversight-how-canadas-largest-firms-measure-up-on-social-purpose/ Mon, 03 Nov 2025 14:56:30 +0000 https://corostrandberg.com/?p=12503 Even amid pushback on ESG, expectations for companies to help solve global challenges are rising — not retreating. A new TSX 60 Social Purpose Report Card shows that nearly half of Canada’s biggest firms have now embraced a social purpose, but governance is lagging behind. Without board-level accountability, purpose risks stalling at the level of aspiration rather than action.

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 How Canada’s Largest Firms Measure Up on Social Purpose appeared first on Coro Strandberg.

]]> The Purpose Imperative Is Taking Hold — Here’s What We’re Learning https://corostrandberg.com/the-purpose-imperative-is-taking-hold-heres-what-were-learning/ Thu, 03 Jul 2025 12:38:25 +0000 https://corostrandberg.com/?p=12413 Social purpose is becoming a practical way to clarify direction, energize culture, and build a stronger value proposition in a noisy and competitive market.

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]]> Beyond ESG: Purpose as the Next Frontier in Investing https://corostrandberg.com/beyond-esg-purpose-as-the-next-frontier-in-investing/ Mon, 02 Jun 2025 14:55:11 +0000 https://corostrandberg.com/?p=12372 Investors now see purpose as a KPI for resilience: Purpose-led companies can better navigate disruption and retain stakeholder confidence in uncertain times.

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]]> Purpose in Action:
 Navigating Disruption and Driving Impact with Social Purpose https://corostrandberg.com/purpose-in-action-navigating-disruption-and-driving-impact-with-social-purpose/ Mon, 24 Mar 2025 12:31:38 +0000 https://corostrandberg.com/?p=12331 Here are 7 practical tools and frameworks to help your business realize the potential of its purpose — and be a beacon of hope in a time that sorely needs it.

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 Navigating Disruption and Driving Impact with Social Purpose appeared first on Coro Strandberg.

]]> Scaling Social Purpose in Canada: Highlights from My Forbes Interview https://corostrandberg.com/scaling-social-purpose-in-canada-highlights-from-my-forbes-interview/ Mon, 18 Nov 2024 12:00:03 +0000 https://corostrandberg.com/?p=11838 I’m excited to share that I was recently interviewed by Afdhel Aziz for a Forbes article to discuss my journey to social purpose, my work with the Canadian Purpose Economy Project (CPEP), and our vision for creating a Purpose Economy by 2030.

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]]> From Profit to Purpose: Architecting the Purpose Economy https://corostrandberg.com/from-profit-to-purpose-architecting-the-purpose-economy/ Fri, 11 Oct 2024 11:00:52 +0000 https://corostrandberg.com/?p=11775 The single-minded drive for profits in modern shareholder capitalism exacts a heavy toll on society. Accelerating climate change, mounting biodiversity loss, widening inequality, and eroding public trust are among the most damaging consequences of this economic paradigm. Its focus on profit as the primary purpose of business is a threat to human and planetary well-being.

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]]> The State of Purpose Governance in Canada https://corostrandberg.com/the-state-of-purpose-governance-in-canada/ Fri, 20 Sep 2024 11:00:45 +0000 https://corostrandberg.com/?p=11657 Corporate governance standards and expectations continue to evolve in response to rising demands from investors, regulators, and stakeholders – and in response to continuous improvement on the part of high-performing boards. In recent years, with more companies clarifying their purpose as their meaningful reason to exist, their boards are beginning to broaden their oversight role to include “purpose governance”.

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]]> The Purpose of Governance: Bridging the Say-Do Gap https://corostrandberg.com/the-purpose-of-governance-bridging-the-say-do-gap/ Mon, 10 Jun 2024 12:46:52 +0000 https://corostrandberg.com/?p=9636 Corporate governance standards and expectations continue to evolve in response to rising demands from investors, regulators, and stakeholders—and in response to continuous improvement on the part of high-performing Boards.

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]]> The Social-Purpose Economy Is Coming of Age https://corostrandberg.com/the-social-purpose-economy-is-coming-of-age/ Mon, 15 Apr 2024 12:23:37 +0000 https://corostrandberg.com/?p=9577 The purpose ecosystem is coming of age. You can see this when you start coming across academic research defining it and studying its potential and constraints, when you watch it come to fruition through your or others’ deliberate efforts, or when over 100 CEOs of purpose-driven companies endorse a Call to Purpose

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]]> Strength in Numbers: Accelerating Sustainability Through Sector Collaboration https://corostrandberg.com/strength-in-numbers-accelerating-sustainability-through-sector-collaboration/ Mon, 19 Feb 2024 13:57:36 +0000 https://corostrandberg.com/?p=9526 We are in the final inning. That sustainable future we all want? Not possible — unless companies work together across both sectors and shared value chains to innovate, share risks and overcome collective challenges.

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