The Corporate Blogging Show - a podcast produced by Debbie Weil to accompany The Corporate Blogging Book http://www.thecorporatebloggingshow.com Fri, 13 Apr 2007 02:17:28 +0000 http://wordpress.org/?v=2.1.2 en © 2003-2006 wordbiz@gmail.com () wordbiz@gmail.com Just another WordPress weblog Just another WordPress weblog wordbiz@gmail.com No no http://www.corporatebloggingpodcast.com/wp-content/plugins/podpress/powered_by_podpress.jpg The Corporate Blogging Show - a podcast produced by Debbie Weil to accompany The Corporate Blogging Book http://www.thecorporatebloggingshow.com 144 144 © 2003-2006Society & Culture <link>http://www.thecorporatebloggingshow.com/2006/02/10/about-the-corporate-blogging-show/</link> <comments>http://www.thecorporatebloggingshow.com/2006/02/10/about-the-corporate-blogging-show/#comments</comments> <pubDate>Fri, 10 Feb 2006 19:16:45 +0000</pubDate> <dc:creator>bookchiq</dc:creator> <category><![CDATA[Podcast Announcements]]></category> <guid isPermaLink="false">http://www.corporatebloggingpodcast.com/2006/02/10/about-the-corporate-blogging-show/</guid> <description><![CDATA[window.document.getElementById('post-13').parentNode.className += ' adhesive_post'; Welcome to the blog that accompanies The Corporate Blogging Show, Internet talk radio a podcast hosted by Debbie Weil (formerly on VoiceAmerica (TM) Business). I'll be exploring the landscape of the corporate blogosphere (the what, why and how) with a great line-up of guests including Michael Sippey, Richard Edelman, Zane Safrit, [...]]]></description> <content:encoded><![CDATA[<script type="text/javascript">window.document.getElementById('post-13').parentNode.className += ' adhesive_post';</script><p><a href="http://www.modavox.com/VoiceAmericaBusiness/"><img src="http://www.corporatebloggingpodcast.com/wp-content/uploads/2006/11/TCBShow_banner_bigger_cropped.jpg" border="0" alt="TCBShow_banner_bigger_cropped.jpg" /></a> </p> <p>Welcome to the blog that accompanies <a href="http://www.modavox.com/VoiceAmericaBusiness/">The Corporate Blogging Show</a>, <strike>Internet talk radio</strike> a podcast hosted by <span class="st">Debbie </span>Weil (formerly on <a href="http://www.modavox.com/VoiceAmericaBusiness/">VoiceAmerica (TM) Business</a>). I'll be exploring the landscape of the corporate blogosphere (the what, why and how) with a great line-up of guests including <a href="http://sippey.typepad.com/" title="Michael Sippey's blog">Michael Sippey</a>, <a href="http://www.edelman.com/speak_up/blog/" title="Richard Edelman's blog">Richard Edelman</a>, <a href="http://zane.typepad.com/" title="Zane Safrit's blog">Zane Safrit</a>, Googler <a href="http://googleblog.blogspot.com/" title="Google's official blog">Karen Wickre</a> (the editor behind Google's corporate blog), <a href="http://notetaker.typepad.com/cgm/" title="Pete Blackshaw's CGM blog">Pete Blackshaw</a> of Nielsen BuzzMetrics, <a href="http://halleyscomment.blogspot.com/">Halley Suitt</a> and more TK. No techie-talk allowed. This should be fun. Stay tuned…</p> <h3> Subscribe to The Corporate Blogging Show as a podcast<br /> </h3> <p><a href="http://feeds.feedburner.com/corporatebloggingpodcast"><img src="http://www.thecorporatebloggingshow.com/wp-content/uploads/2006/12/rss_feedicon.gif" border="0" alt="rss_feedicon.gif" /></a><a href="http://feeds.feedburner.com/corporatebloggingpodcast">Subscribe</a> </p> <h3>The Corporate Blogging Show is sponsored by:</h3> <p><a href="http://conferencecallsunlimited.com/cindy/podcast.html" title="Conference Calls Unlimited"><img src="http://www.corporatebloggingpodcast.com/wp-content/uploads/2006/11/conf_calls_unlimited.gif" border="0" alt="Conference Calls Unlimited" /></a> <p> </p> <p></p> ]]></content:encoded> <wfw:commentRss>http://www.thecorporatebloggingshow.com/2006/02/10/about-the-corporate-blogging-show/feed/</wfw:commentRss> </item> <item> <title>Zane Safrit on CEO Blogging in a Crisis… and other stuff too http://www.thecorporatebloggingshow.com/2007/02/20/zane-safrit-on-ceo-blogging-in-a-crisis-a-bunch-of-other-stuff-too/ http://www.thecorporatebloggingshow.com/2007/02/20/zane-safrit-on-ceo-blogging-in-a-crisis-a-bunch-of-other-stuff-too/#comments Tue, 20 Feb 2007 18:43:48 +0000 Debbie http://www.thecorporatebloggingshow.com/2007/02/20/zane-safrit-on-ceo-blogging-in-a-crisis-a-bunch-of-other-stuff-too/ zane_safrit.jpgAnother great show with CEO blogger Zane Safrit (full disclosure: his company, Conference Calls Unlimited, is one of our loyal sponsors).  We talked about the growing phenomenon of CEO blogs and what - or whether - to post in a crisis.

Specifically, we zeroed in on JetBlue's David Neeleman who has apparently been moved to tears over the plight of his stranded passengers due to a severe winter storm. But (as of Feb. 20, 2007 when this show aired) hadn't posted a word to his blog in almost three weeks.

I asked Zane a bunch of questions: what is the responsibility - if any - of a top exec to communicate to customers, the media and other stakeholders through an established blog? Is it too much to ask in the middle of a firestorm? Or is it the obvious thing to do?

We also talked about radio vs. podcasts vs. online video. And Zane offered up his Top Three Tips for Blogging (with which I heartily concur):

1. Start blogging today (forget the nine-month project plan; you don't need it).

2. Blog three times a week. 

3. Be honest. 

Podcasticon_1Click the podcast icon to listen to the Feb. 20. 2007 show or download the MP3 file to your desktop. Be sure to subscribe to our RSS feed to get future editions of the TCB Show automatically.

Useful Links

Listen up JetBlue: if you've got a corporate blog, use it… or lose it

A phone call from JetBlue CEO David Neeleman's office

Link to libsyn blog

]]> http://www.thecorporatebloggingshow.com/2007/02/20/zane-safrit-on-ceo-blogging-in-a-crisis-a-bunch-of-other-stuff-too/feed/ noJust another WordPress weblogThe Corporate Blogging Show Micro Persuasion’s Steve Rubel debunks “social media” as a concept, talks about the new PR (it’s not really new) and admits that his Second Life avatar needs new clothes http://www.thecorporatebloggingshow.com/2007/02/13/micro-persuasions-steve-rubel-debunks-social-media-as-a-concept-talks-about-the-new-pr-its-not-really-new-and-admits-that-his-second-life-avatar-needs-new-clothes/ http://www.thecorporatebloggingshow.com/2007/02/13/micro-persuasions-steve-rubel-debunks-social-media-as-a-concept-talks-about-the-new-pr-its-not-really-new-and-admits-that-his-second-life-avatar-needs-new-clothes/#comments Tue, 13 Feb 2007 16:09:56 +0000 Debbie http://www.thecorporatebloggingshow.com/2007/02/13/micro-persuasions-steve-rubel-debunks-social-media-as-a-concept-talks-about-the-new-pr-its-not-really-new-and-admits-that-his-second-life-avatar-needs-new-clothes/ steve_high_res.jpg Great interview with Steve Rubel in a live broadcast from Voice America's Phoenix, AZ studio. The audio quality is so much better when you're talking into a mike. Felt like a real radio host. Steve, as most everyone knows, is a senior VP of Edelman PR as well as the publisher of Micro Persuasion, a Technorati Top 100 blog.

Squaw_Peak in_Phoenix.jpgI'm in Arizona this week courtesy of my husband who's attending a conference. The weather is glorious (cool but sunny). Climbed the surprisingly challenging 2,600-foot Squaw Peak (now known as Piestawa Peak) for a fantastic 360-degree view of the city.

Podcasticon_1Download the Feb. 13, 2007 show as a podcast or sign up for the RSS feed to get it (and future editions of the TCB Show) automatically.

libsyn blog

]]> http://www.thecorporatebloggingshow.com/2007/02/13/micro-persuasions-steve-rubel-debunks-social-media-as-a-concept-talks-about-the-new-pr-its-not-really-new-and-admits-that-his-second-life-avatar-needs-new-clothes/feed/ noJust another WordPress weblogThe Corporate Blogging Show Blogging pioneer Halley Suitt on what’s off limits on a business blog, the importance of links in blog writing and her experience as a woman and a CEO http://www.thecorporatebloggingshow.com/2007/02/06/blogging-pioneer-halley-suitt-on-whats-off-limits-on-a-business-blog-the-importance-of-links-in-blog-writing-and-her-experience-as-a-woman-and-a-ceo/ http://www.thecorporatebloggingshow.com/2007/02/06/blogging-pioneer-halley-suitt-on-whats-off-limits-on-a-business-blog-the-importance-of-links-in-blog-writing-and-her-experience-as-a-woman-and-a-ceo/#comments Wed, 07 Feb 2007 01:34:33 +0000 Debbie http://www.thecorporatebloggingshow.com/2007/02/06/blogging-pioneer-halley-suitt-on-whats-off-limits-on-a-business-blog-the-importance-of-links-in-blog-writing-and-her-experience-as-a-woman-and-a-ceo/ halley_suitt.png Happy Birthday Halley! Long-time blogger, writer and entrepreneur Halley Suitt graciously agreed to be my guest on The Corporate Blogging Show today, on her birthday. We talked about why she started blogging in 2002, whether and how corporate blogs can adopt the unique "voice" that distinguishes the best personal blogs, the stuff you can't write about when you're a CEO and lots about writing.

Blog writing is so different from other kinds of writing, Halley reminded listeners. And it's her favorite way to write. Inserting links as a wink or nod (injecting a counterpoint, or bit of irony or humor) is something you just can't do in print.

Her best line:

If Google were a girl, you would know where to kiss her." — Halley Suitt

Halley wrote the first case study about business blogging for Harvard Business Review in 2003. She is the former CEO of Top Ten Sources (which aggregates the best new media content by topic). She has appeared on Oprah (Halley, when and why? I forgot to ask you on the show.)

Useful link: What is RSS anyway? 

]]> http://www.thecorporatebloggingshow.com/2007/02/06/blogging-pioneer-halley-suitt-on-whats-off-limits-on-a-business-blog-the-importance-of-links-in-blog-writing-and-her-experience-as-a-woman-and-a-ceo/feed/ Baltimore Sun multimedia editor John Lindner on blurring the line between mainstream media and marketing http://www.thecorporatebloggingshow.com/2007/01/30/baltimore-sun-multimedia-editor-john-lindner-on-blurring-the-line-between-mainstream-media-and-marketing/ http://www.thecorporatebloggingshow.com/2007/01/30/baltimore-sun-multimedia-editor-john-lindner-on-blurring-the-line-between-mainstream-media-and-marketing/#comments Tue, 30 Jan 2007 18:48:19 +0000 Debbie http://www.thecorporatebloggingshow.com/2007/01/30/baltimore-sun-multimedia-editor-john-lindner-on-blurring-the-line-between-mainstream-media-and-marketing/ baltimore_sun1.jpgJohn Lindner and I did tit for tat interviews this week. He interviewed me for his Blography podcast (click here to listen) for The Baltimore Sun. (Will post direct link later.) Then I interviewed him the next day for The Corporate Blogging Show. We had a wide-ranging discussion as we both tried to parse the landscape of citizen journalism and citizen marketing and how it relates to mainstream journalism.

Podcasticon_1Download the Jan. 30, 2007 show as a podcast or sign up for the RSS feed to get it (and future editions of the TCB Show) automatically.

libsyn blog

]]> http://www.thecorporatebloggingshow.com/2007/01/30/baltimore-sun-multimedia-editor-john-lindner-on-blurring-the-line-between-mainstream-media-and-marketing/feed/ noJust another WordPress weblogThe Corporate Blogging Show Jackie Huba talks about citizen marketing (and her new book) and how it relates to corporate blogging http://www.thecorporatebloggingshow.com/2007/01/23/jackie-huba-talks-about-citizen-marketing-and-her-new-book-and-how-it-relates-to-corporate-blogging/ http://www.thecorporatebloggingshow.com/2007/01/23/jackie-huba-talks-about-citizen-marketing-and-her-new-book-and-how-it-relates-to-corporate-blogging/#comments Tue, 23 Jan 2007 20:00:08 +0000 Debbie http://www.thecorporatebloggingshow.com/2007/01/23/jackie-huba-talks-about-citizen-marketing-and-her-new-book-and-how-it-relates-to-corporate-blogging/ citizen_marketers_book-3d-cm.jpgA great show with Jackie Huba, co-author of the newly published Citizen Marketers.

Podcasticon_1Download the Jan. 23, 2007 show as a podcast or sign up for the RSS feed to get it (and future editions of the TCB Show) automatically.

libsyn blog

]]> http://www.thecorporatebloggingshow.com/2007/01/23/jackie-huba-talks-about-citizen-marketing-and-her-new-book-and-how-it-relates-to-corporate-blogging/feed/ noJust another WordPress weblogThe Corporate Blogging Show J.D. Iles of SignsNeverSleep.com on small business blogging: practical, passionate and personal http://www.thecorporatebloggingshow.com/2007/01/09/jd-iles-of-signsneversleepcom-on-small-business-blogging-practical-passionate-and-personal/ http://www.thecorporatebloggingshow.com/2007/01/09/jd-iles-of-signsneversleepcom-on-small-business-blogging-practical-passionate-and-personal/#comments Tue, 09 Jan 2007 20:00:32 +0000 Debbie http://www.thecorporatebloggingshow.com/2007/01/09/jd-iles-of-signsneversleepcom-on-small-business-blogging-practical-passionate-and-personal/ signs_never_sleep.jpgJ.D. Iles is one of the case studies in my book (chapter 6: The New ROI is ROB - Return on Blogging) so it was fun to catch up with him. He runs a custom sign-making shop in Lincoln, N.H. and blogs (almost daily) at SignsNeverSleep. J.D. takes a highly practical approach to blogging, one that many small businesses can learn from. His blog is engaging and conversational, serves as a showcase of his custom signs and in 2005 brought in 10 percent of his total revenues.

J.D. explained why he has a blog instead of a static Web site, why he gets up at 2:30 AM every day and what he accomplishes in 30 minutes of blogging.

Podcasticon_1Download the Jan. 9, 2007 show as a podcast or sign up for the RSS feed to get it (and future editions of the TCB Show) automatically.

libsyn blog

]]> http://www.thecorporatebloggingshow.com/2007/01/09/jd-iles-of-signsneversleepcom-on-small-business-blogging-practical-passionate-and-personal/feed/ noJust another WordPress weblogThe Corporate Blogging Show Six Apart’s Anil Dash on effective corporate blogging, the natural deaths of blogs, niche communities, cool tools and more http://www.thecorporatebloggingshow.com/2006/12/19/six-aparts-anil-dash-with-tips-tricks-for-more-effective-corporate-blogging/ http://www.thecorporatebloggingshow.com/2006/12/19/six-aparts-anil-dash-with-tips-tricks-for-more-effective-corporate-blogging/#comments Tue, 19 Dec 2006 17:19:11 +0000 Debbie http://www.thecorporatebloggingshow.com/2006/12/28/six-aparts-anil-dash-with-tips-tricks-for-more-effective-corporate-blogging/ anildashspeaking.jpgAnil Dash, VP and chief evangelist for Six Apart, and I could have talked for hours. We chatted about:

  • What it means to be an A-list blogger (and whether it matters)
  • The importance of niche communities who are loyal to particular blogs
  • The natural deaths of some blogs
  • Tools like digg and del.icio.us and how corporate bloggers can use them
  • Time's 2006 Person of the Year (You!) and what this means for corporate blogging
  • Using blogs for progressive social change
  • And more…

 I'll have to get him back on the show.

Podcasticon_1Download the Dec. 19, 2006 show as a podcast (MP3, 12.8 MB, 55:42) or sign up for the RSS feed to get it (and future editions of the TCB Show) automatically.

libsyn blog

]]> http://www.thecorporatebloggingshow.com/2006/12/19/six-aparts-anil-dash-with-tips-tricks-for-more-effective-corporate-blogging/feed/ noJust another WordPress weblogThe Corporate Blogging Show Des Walsh on making connections: key to the blogging of business http://www.thecorporatebloggingshow.com/2006/12/12/des-walsh-on-making-connections-key-to-the-blogging-of-business/ http://www.thecorporatebloggingshow.com/2006/12/12/des-walsh-on-making-connections-key-to-the-blogging-of-business/#comments Wed, 13 Dec 2006 01:22:23 +0000 Debbie http://www.thecorporatebloggingshow.com/2006/12/12/des-walsh-on-making-connections-key-to-the-blogging-of-business/ des_walsh.jpgHad a great chat with Aussie Des Walsh who graciously agreed to come on the show at 6 AM by his clock. He lives and works on the Gold Coast of Australia, the lucky dog. Des also writes Business and Blogging for B5Media. Here are his musings on our show.

Podcasticon_1Download the Dec. 12, 2006 show as a podcast (MP3, 12.8 MB, 55:51) or sign up for the RSS feed to get it (and future editions of the TCB Show) automatically.

Libsyn blog

]]> http://www.thecorporatebloggingshow.com/2006/12/12/des-walsh-on-making-connections-key-to-the-blogging-of-business/feed/ noJust another WordPress weblogPodcast Announcements Pete Blackshaw on CGM, the future of authenticity, what’s advertising & what’s not and more… http://www.thecorporatebloggingshow.com/2006/12/05/pete-blackshaw-on-cgm-the-future-of-authenticity-whats-advertising-whats-not-and-more/ http://www.thecorporatebloggingshow.com/2006/12/05/pete-blackshaw-on-cgm-the-future-of-authenticity-whats-advertising-whats-not-and-more/#comments Wed, 06 Dec 2006 01:07:28 +0000 Debbie http://www.thecorporatebloggingshow.com/2006/12/05/pete-blackshaw-on-cgm-the-future-of-authenticity-whats-advertising-whats-not-and-more/ blackshaw_550x381.jpgPete Blackshaw was one of the best interviewees so far on The Corporate Blogging Show. We had a meaty one-hour conversation about CGM (consumer generated media) and much more. Pete is CMO of Nielsen BuzzMetrics, a former brand manager for Procter & Gamble, and a genius when it comes to parsing the woolly world of consumer generated media (a phrase he coined). Complete write-up of the show here.

Podcasticon_1Download the Dec. 5, 2006 show as a podcast (MP3, 13.4 MB, 58:38) or sign up for the RSS feed to get it (and future editions of the TCB Show) automatically.

Libsyn blog

]]> http://www.thecorporatebloggingshow.com/2006/12/05/pete-blackshaw-on-cgm-the-future-of-authenticity-whats-advertising-whats-not-and-more/feed/ noJust another WordPress weblogThe Corporate Blogging Show nonadultJust another WordPress weblog