Trailblazing OUT of Corporate Life with Ina Coveney

#100: My business story and what’s next

ina@inanutshellweb.com (Ina Coveney) — Tue, 23 Jun 2020 06:00:19 +0000

It’s the end of an era! Trailblazing OUT of Corporate Life has reached its 100th and FINAL episode. In this episode I’ll share with you my business journey over the past 2 years, revenue, financial decisions, and my best lessons for you as you start your own journey.

To continue to follow along the evolution of the brand, follow The Global Phenomenon by joining the Facebook group.

Like and Follow The Global Phenomenon movement on Facebook.

As a great complement to this episode, download the Salary Replacement ONEYEAR Roadmap at: inacoveney.com/join

Hear about future trainings and challenges by dropping your email at: inacoveney.com/join

Watch video version of this episode at: inacoveney.com/100

#99: How to be a leader in historic times

ina@inanutshellweb.com (Ina Coveney) — Tue, 09 Jun 2020 06:00:02 +0000

You are a business owner and a public figure selling your services, promoting your programs, and then, a major movement starts to hit the airwaves. How do you react? How do you stand in your leadership? We get to the root of this topic in the context of the #BLACKLIVESMATTER movement, which I personally support.

Resources mentioned in the podcast:

Like and Follow The Global Phenomenon movement on Facebook.

As a great complement to this episode, download the Salary Replacement ONEYEAR Roadmap at: inacoveney.com/join

Hear about future trainings and challenges by dropping your email at: inacoveney.com/join

Watch video version of this episode at: inacoveney.com/99

#98: Your Next 3 Steps

ina@inanutshellweb.com (Ina Coveney) — Tue, 02 Jun 2020 06:00:25 +0000

Are you just starting to dabble in the idea of starting a business? Or have you decided you’re definitely starting one? Or maybe you’re already on your way! Wherever you are in the journey, you have 3 next steps ahead of you. With the creation of a new brand called The Global Phenomenon, I have 3 next steps too! And one of them always ends up being the doozie. This is how you can keep moving forward even when there are insurmountable tasks ahead.

Bonus content: standing up for #blacklivesmatter in this time of reckoning.

Like and Follow The Global Phenomenon movement on Facebook.

As a great complement to this episode, download the Salary Replacement ONEYEAR Roadmap at: inacoveney.com/join

Hear about future trainings and challenges by dropping your email at: inacoveney.com/join

Watch video version of this episode at: inacoveney.com/98

#97: How to Evolve with your Business

ina@inanutshellweb.com (Ina Coveney) — Tue, 26 May 2020 06:00:10 +0000

Our business is going through an evolution and you will be in the front seat! Let me tell you about starting a business when you have no idea where it will lead, and how you should evolve with your idea and let it take you wherever it leads.

Like and Follow The Global Phenomenon movement on Facebook.

As a great complement to this episode, download the Salary Replacement ONEYEAR Roadmap at: inacoveney.com/join

Hear about future trainings and challenges by dropping your email at: inacoveney.com/join

Watch video version of this episode at: inacoveney.com/97

#96: Introducing The Global Phenomenon

ina@inanutshellweb.com (Ina Coveney) — Tue, 19 May 2020 06:00:44 +0000

You will be a Global Phenomenon, but you probably have to keep those thoughts hidden from everyone you know. At some point it became taboo to dream bigger than everyone else around you, and it’s time to bring it back. You WILL take over the big stages, the big screen, and nail the big message. Here is the movement that will help you along in your journey. I would like to introduce you to The Global Phenomenon. A new initiative that intends to help you dream as big as you want UNAPOLOGETICALLY and with clear next steps to make your wildest goals come true. Are you in?

Like and Follow The Global Phenomenon movement on Facebook.

As a great complement to this episode, download the Salary Replacement ONEYEAR Roadmap at: inacoveney.com/join

Hear about future trainings and challenges by dropping your email at: inacoveney.com/join

Watch video version of this episode at: inacoveney.com/96

#95: How to weed out non-ideal clients

ina@inanutshellweb.com (Ina Coveney) — Tue, 12 May 2020 05:31:27 +0000

It’s a common fear to believe that you will end up getting clients you don’t connect with. Especially as you are starting out, getting ANY CLIENT AT ALL seems like a blessing, but it is actually more like a curse. Your best bet is to identify who your IDEAL client is meant to be, and weed out all the rest. Here are 3 ways to refuse to work with people who will not help you grow or love your business.

As a great complement to this episode, download the Salary Replacement ONEYEAR Roadmap at: inacoveney.com/join

Hear about future trainings and challenges by dropping your email at: inacoveney.com/join

Watch video version of this episode at: inacoveney.com/95

#94: How to be SURE of your business idea

ina@inanutshellweb.com (Ina Coveney) — Tue, 05 May 2020 06:00:20 +0000

How long have you been mulling your business idea over? Have you noticed how the more you think about it, the more the idea changes? If your idea changes every week, how can you ever confidently commit to any specific idea? That’s the perfect recipe for never actually starting anything. In this episode I walk you through a thought process that will break the cycle of over-thinking and get you acting NOW.

As a great complement to this episode, download the Salary Replacement ONEYEAR Roadmap at: inacoveney.com/join

Hear about future trainings and challenges by dropping your email at: inacoveney.com/join

Watch video version of this episode at: inacoveney.com/94

#93: Choose the right path

ina@inanutshellweb.com (Ina Coveney) — Tue, 28 Apr 2020 06:00:39 +0000

Have you heard yourself say “I just need to get organized,” or “I know what to do, I just need to do it,” or “I just need to get out of my own head,” then you are on a path full of uncertainty and stalling tactics. There is another path. One that people like YOU use ALL THE TIME, and it’s very easy for you to switch to the other side. Learn more about that here.

Also, a more personal update on the pandemic at the end of the episode.

As a great complement to this episode, download the Salary Replacement ONEYEAR Roadmap at: inacoveney.com/join

Hear about future trainings and challenges by dropping your email at: inacoveney.com/join

Watch video version of this episode at: inacoveney.com/93

Welcome packets: Done!

ina@inanutshellweb.com (Ina Coveney) — Tue, 21 Apr 2020 03:19:20 +0000

There is no episode this week because I was getting THIS done! So excited!!!
To read more about the BE FOUND program go to: inacoveney.com/apply

As a great complement to this episode, download the Salary Replacement ONEYEAR Roadmap at: inacoveney.com/join

Hear about future trainings and challenges by dropping your email at: inacoveney.com/join

#92: Solopreneur vs Homeschooling with Vincent Pugliese

ina@inanutshellweb.com (Ina Coveney) — Wed, 15 Apr 2020 06:00:17 +0000

Vincent Pugliese is the host of the Total Life Freedom podcast and author of the book of the same name, and is going to teach me how to rock it in my business and also rock it at homeschooling during quarantine. He and his wife have been running the business and homeschooling for the past 5 years, and I got QUESTIONS.

Download the entrepreneur’s homeschooling guide from Vincent

And listen to Vincent every week on the Total Life Freedom podcast!

As a great complement to this episode, download the Salary Replacement ONEYEAR Roadmap at: inacoveney.com/join

Hear about future trainings and challenges by dropping your email at: inacoveney.com/join

Watch video version of this episode at: inacoveney.com/92

#91: Solopreneur vs Homeschooling Guilt

ina@inanutshellweb.com (Ina Coveney) — Tue, 14 Apr 2020 06:00:58 +0000

You are doing all the things. You are running a business, keeping your house impossibly clean and tidy, and ALSO unwillingly homeschooling your kids during the coronavirus outbreak quarantine. And you are falling apart at the seams. Not only is it IMPOSSIBLE for any human being to keep up, it’s IMPOSSIBLE for anyone to make it seem EASY and TOTALLY UNDER CONTROL. In this episode I share with you my battle as a solopreneur and doing everything perfectly. My hope is that this message will reach exactly that person who needs to hear this most.

As a great complement to this episode, download the Salary Replacement ONEYEAR Roadmap at: inacoveney.com/join

Hear about future trainings and challenges by dropping your email at: inacoveney.com/join

Watch video version of this episode at: inacoveney.com/91

#90: How to find your first client

ina@inanutshellweb.com (Ina Coveney) — Tue, 07 Apr 2020 06:00:24 +0000

Have you been on the online marketing hamster wheel and still have not gotten any clients at all? You might be wondering what is wrong with your offer, your message or even if you picked the right niche! In this episode I break down how SIMPLE it is to get yourself your first client, and the amazing impact it has on allowing you to get more clients in the future.

As a great complement to this episode, download the Salary Replacement ONEYEAR Roadmap at: inacoveney.com/join

What did you think of this episode? Leave me a voicemail: 1-833-INA-YEAR (833-462-9327)

Hear about future trainings and challenges by dropping your email at: inacoveney.com/join

Watch video version of this episode at: inacoveney.com/90

#89: How the COVID outbreak affected my online business

ina@inanutshellweb.com (Ina Coveney) — Wed, 01 Apr 2020 18:59:38 +0000

People think my business didn’t get affected by the COVID outbreak because I always ran it from home. They are wrong. Here’s the truth that you should keep in mind as you build your business online. Also, a little bit of perspective.

As a great complement to this episode, download the Salary Replacement ONEYEAR Roadmap at: inacoveney.com/join

What did you think of this episode? Leave me a voicemail: 1-833-INA-YEAR (833-462-9327)

Hear about future trainings and challenges by dropping your email at: inacoveney.com/join

Watch video version of this episode at: inacoveney.com/89

#88: No one will hire me without experience (and other myths about starting your own business)

ina@inanutshellweb.com (Ina Coveney) — Tue, 31 Mar 2020 06:00:28 +0000

Do you feel like nobody wants to hire you because you have never had clients before? If you don’t have testimonials, and you are yet to get your first client, it may seem like a chicken and the egg issue: people won’t hire you if you don’t have experience, and you won’t get experience without signing clients. What gives?

In this episode I give you my top 3 pieces of advice to start showing up as an expert on day 1, regardless of whether you have ever had clients or not. Listen carefully and start getting clients now.

As a great complement to this episode, download the Salary Replacement ONEYEAR Roadmap at: inacoveney.com/join

What did you think of this episode? Leave me a voicemail: 1-833-INA-YEAR (833-462-9327)

Hear about future trainings and challenges by dropping your email at: inacoveney.com/join

Watch video version of this episode at: inacoveney.com/88

#87: 5 Steps to Raise your Prices

ina@inanutshellweb.com (Ina Coveney) — Tue, 24 Mar 2020 06:00:23 +0000

We all want to replace our salary, but we won’t do it at $20/hr. There has to be a way to charge what we see other people charging and feel confident that it will still attract the right clients. In this episode I give you the 5 steps to charge what you’re worth and start the process to seriously replace your salary in the next year. You are the premium option, and they will find out as soon as you implement these steps in your business!

As a great complement to this episode, download the Salary Replacement ONEYEAR Roadmap at: inacoveney.com/join

What did you think of this episode? Leave me a voicemail: 1-833-INA-YEAR (833-462-9327)

Hear about future trainings and challenges by dropping your email at: inacoveney.com/join

Watch video version of this episode at: inacoveney.com/87

#86: The experts’ not-so-secret shortcut

ina@inanutshellweb.com (Ina Coveney) — Tue, 17 Mar 2020 06:00:10 +0000

Everyone wants to be an overnight success, but you know better. You know it takes time. At the same time, becoming successful in a single year has a LOT to do with this single shortcut: GET THE RIGHT HELP. Don’t be afraid to pay for help, communities and strategy. Here I tell you how to go from “I can do it all myself” and watch it develop slooowly, to “I can’t do this without help” and start achieving NOW.

As a great complement to this episode, download the Salary Replacement ONEYEAR Roadmap at: inacoveney.com/join

What did you think of this episode? Leave me a voicemail: 1-833-INA-YEAR (833-462-9327)

Hear about future trainings and challenges by dropping your email at: inacoveney.com/join

Watch video version of this episode at: inacoveney.com/86

#85: 5 things your web developer is not telling you

ina@inanutshellweb.com (Ina Coveney) — Tue, 10 Mar 2020 06:00:20 +0000

So you are ready to step out there and show the world that you are the best at what you do! The best shortcut to authority is to have an amazing website. But working with a web developer can be a challenge if you’ve never done it before, and it’s even more difficult when the developer you chose (because the price was right) is as inexperienced as you!

Here are my 5 best heads up at working with developers that will ensure your project will remain on time and on budget! Take my 17 years of experience and learn from them!

As a great complement to this episode, download the Salary Replacement ONEYEAR Roadmap at: inacoveney.com/join

What did you think of this episode? Leave me a voicemail: 1-833-INA-YEAR (833-462-9327)

Hear about future trainings and challenges by dropping your email at: inacoveney.com/join

Watch video version of this episode at: inacoveney.com/85

#84: This ONE word is keeping you down

ina@inanutshellweb.com (Ina Coveney) — Tue, 03 Mar 2020 07:00:44 +0000

Whenever you hear this one word, use it as a TRIGGER to remind yourself: it’s a BS word designed to keep you down. Stop using it, and don’t allow others to use it around you.

As a great complement to this episode, download the Salary Replacement ONEYEAR Roadmap at: inacoveney.com/join

What did you think of this episode? Leave me a voicemail: 1-833-INA-YEAR (833-462-9327)

Hear about future trainings and challenges by dropping your email at: inacoveney.com/join

Watch video version of this episode at: inacoveney.com/84

#83: Build your website yourself or hire someone?

ina@inanutshellweb.com (Ina Coveney) — Tue, 25 Feb 2020 07:00:27 +0000

When you’re starting out, you want to save as much money as possible, so you take on building your own website. I’ll never tell you that’s wrong to do. After all, that’s a great way to start! But when you are looking to increase your authority online, you will need more than the ability to put a block here and text there. You will need a design strategy that helps your website work with your business and get you clients. In this episode I give you the guidelines: how do you know that you are ready to hire someone? And once you hire someone, how do you work with them to keep your project on time and on budget?

As a great complement to this episode, download the Salary Replacement ONEYEAR Roadmap at: inacoveney.com/join

What did you think of this episode? Leave me a voicemail: 1-833-INA-YEAR (833-462-9327)

Hear about future trainings and challenges by dropping your email at: inacoveney.com/join

Watch video version of this episode at: inacoveney.com/83

#82: The ONE thing missing from your to-do list

ina@inanutshellweb.com (Ina Coveney) — Tue, 18 Feb 2020 07:00:30 +0000

Sometimes we are so focused on planning, organizing, and getting our new business perfectly figured out in our minds that we spend months and months failing to start. In this episode I walk you through a simple item to add to your to-do list, from which everything else flows right into place.

As a great complement to this episode, download the Salary Replacement ONEYEAR Roadmap at: inacoveney.com/join

What did you think of this episode? Leave me a voicemail: 1-833-INA-YEAR (833-462-9327)

Hear about future trainings and challenges by dropping your email at: inacoveney.com/join

Watch video version of this episode at: inacoveney.com/81

#81: Salary Replacement Training

ina@inanutshellweb.com (Ina Coveney) — Tue, 11 Feb 2020 07:00:17 +0000

This is a full training to prepare you for quitting your job a year from now. In this episode I guide you through my Salary Replacement O.N.E.Y.E.A.R. Roadmap and explain in detail how I came to land a deal with Staples to create the tutorial video for their new Podcasting Studio space, and how you can do it, too! Also, happy 2nd year anniversary to my business! Bring a pen and paper, these lessons will be worth remembering!

As a great complement to this episode, download the Salary Replacement ONEYEAR Roadmap at: inacoveney.com/join

What did you think of this episode? Leave me a voicemail: 1-833-INA-YEAR (833-462-9327)

Hear about future trainings and challenges by dropping your email at: inacoveney.com/join

Watch video version of this episode at: inacoveney.com/81

#80: My secret to abundant content in 5 steps

ina@inanutshellweb.com (Ina Coveney) — Mon, 03 Feb 2020 07:00:48 +0000

People tell me all the time: “You’re everywhere!” “You’re killing it!” “You create a TON of content!”
And the reality is… yes, yes I do. But I’m not a slave to posting content. In fact, the content I post during the week is completely unplanned.
In this episode I share with you my 5 steps to creating a social media presence that is ever-present, without it feeling like another full time job.

As a great complement to this episode, download the Salary Replacement ONEYEAR Roadmap at: inacoveney.com/join

What did you think of this episode? Leave me a voicemail: 1-833-INA-YEAR (833-462-9327)

Hear about future trainings and challenges by dropping your email at: inacoveney.com/join

Watch video version of this episode at: inacoveney.com/80

#79: Are coaches worth the money?

ina@inanutshellweb.com (Ina Coveney) — Tue, 28 Jan 2020 07:00:17 +0000

If you’re smart, resourceful and driven, why would you need a coach? Is it really worth the money? Listen to this before diving into a coach’s program.

As a great complement to this episode, download the Salary Replacement ONEYEAR Roadmap at: inacoveney.com/join

What did you think of this episode? Leave me a voicemail: 1-833-INA-YEAR (833-462-9327)

Hear about future trainings and challenges by dropping your email at: inacoveney.com/join

Watch video version of this episode at: inacoveney.com/79

#78: Does your job disallow side work?

ina@inanutshellweb.com (Ina Coveney) — Tue, 21 Jan 2020 07:00:24 +0000

If you’re not starting your business because you don’t know if you’re still in compliance with your contract, you need to listen to this NOW.

As a great complement to this episode, download the Salary Replacement ONEYEAR Roadmap at: inacoveney.com/join

What did you think of this episode? Leave me a voicemail: 1-833-INA-YEAR (833-462-9327)

Hear about future trainings and challenges by dropping your email at: inacoveney.com/join

Watch video version of this episode at: inacoveney.com/78

#77: The inside scoop on mailing lists

ina@inanutshellweb.com (Ina Coveney) — Tue, 14 Jan 2020 07:00:15 +0000

I sent 2 letters to my audience this morning, but only ONE of them got both. What’s the deal with email list management? Here are some things you may not have thought of yet…

Get the book “Contagious” by Jonah Berger.
As an Amazon Associate, we earn from qualifying purchases.

As a great complement to this episode, download the Salary Replacement ONEYEAR Roadmap at: inacoveney.com/join

What did you think of this episode? Leave me a voicemail: 1-833-INA-YEAR (833-462-9327)

Hear about future trainings and challenges by dropping your email at: inacoveney.com/join

Watch video version of this episode at: inacoveney.com/77

#76: So your first offer flopped… now what?

ina@inanutshellweb.com (Ina Coveney) — Tue, 07 Jan 2020 07:00:57 +0000

So you think your worst nightmare has come true. After months of working on your website, going to conferences, investing thousands of dollars on a coach, and officially and [very publicly] kicking off your business, your first offer is a flop. What happens then?

As a great complement to this episode, download the Salary Replacement ONEYEAR Roadmap at: inacoveney.com/join

What did you think of this episode? Leave me a voicemail: 1-833-INA-YEAR (833-462-9327)

Hear about future trainings and challenges by dropping your email at: inacoveney.com/join

Watch video version of this episode at: inacoveney.com/76

#75: How I got my clients in 2019

ina@inanutshellweb.com (Ina Coveney) — Mon, 30 Dec 2019 12:54:31 +0000

Apply for the BE FOUND program starting January 14th, 2019: get your website, learn all about building a client base online, and kickoff the year with your online presence the way it should be!

Complete breakdown of how I got my clients in 2019!
Here’s to YOUR big 2020 vision!!!

As a great complement to this episode, download the Salary Replacement ONEYEAR Roadmap at: inacoveney.com/join

What did you think of this episode? Leave me a voicemail: 1-833-INA-YEAR (833-462-9327)

Hear about future trainings and challenges by dropping your email at: inacoveney.com/join

Watch video version of this episode at: inacoveney.com/75

#74: Market Research and Pricing Your Services

ina@inanutshellweb.com (Ina Coveney) — Fri, 20 Dec 2019 17:00:15 +0000

Apply for the BE FOUND program starting January 14th, 2019: get your website, learn all about building a client base online, and kickoff the year with your online presence the way it should be!

Q&A WEEK – QUESTION #5:
HOW TO DO MARKET RESEARCH AND PRICE YOUR SERVICES WHEN YOU’RE STARTING OUT? ALSO, HOW MUCH SHOULD YOU EXPECT TO PAY FOR A COACH OR SOMEONE TO MAKE YOUR WEBSITE?
We answer that question AT LENGTH here!

As a great complement to this episode, download the Salary Replacement ONEYEAR Roadmap at: inacoveney.com/join

What did you think of this episode? Leave me a voicemail: 1-833-INA-YEAR (833-462-9327)

Hear about future trainings and challenges by dropping your email at: inacoveney.com/join

Watch video version of this episode at: inacoveney.com/74

#73: The Best Way to START a Business Online

ina@inanutshellweb.com (Ina Coveney) — Thu, 19 Dec 2019 21:23:13 +0000

Apply for the BE FOUND program starting January 14th, 2019: get your website, learn all about building a client base online, and kickoff the year with your online presence the way it should be!

Q&A WEEK – QUESTION #4:
WHAT IS THE BEST WAY TO START A BUSINESS ONLINE?
We answer that question AT LENGTH here!
We’ll be back tomorrow with Question #5 of Q&A WEEK!

As a great complement to this episode, download the Salary Replacement ONEYEAR Roadmap at: inacoveney.com/join

What did you think of this episode? Leave me a voicemail: 1-833-INA-YEAR (833-462-9327)

Hear about future trainings and challenges by dropping your email at: inacoveney.com/join

Watch video version of this episode at: inacoveney.com/73

#72: Build an Audience from Scratch (Free and Paid)

ina@inanutshellweb.com (Ina Coveney) — Wed, 18 Dec 2019 20:24:29 +0000

Apply for the BE FOUND program starting January 14th, 2019: get your website, learn all about building a client base online, and kickoff the year with your online presence the way it should be!

Q&A WEEK – QUESTION #3:
HOW DO YOU GROW YOUR AUDIENCE FROM SCRATCH?
We answer that question AT LENGTH here!
We’ll be back tomorrow with Question #4 of Q&A WEEK!

As a great complement to this episode, download the Salary Replacement ONEYEAR Roadmap at: inacoveney.com/join

What did you think of this episode? Leave me a voicemail: 1-833-INA-YEAR (833-462-9327)

Hear about future trainings and challenges by dropping your email at: inacoveney.com/join

Watch video version of this episode at: inacoveney.com/72

#71: 5 Steps To Cure Failure To Launch

ina@inanutshellweb.com (Ina Coveney) — Tue, 17 Dec 2019 21:01:27 +0000

Apply for the BE FOUND program starting January 14th, 2019: get your website, learn all about building a client base online, and kickoff the year with your online presence the way it should be!

Q&A WEEK – QUESTION #2:
YOU ALREADY HAVE A FULL SCHEDULE. HOW DO YOU FOCUS AND START TO SEE PROGRESS?
We answer that question AT LENGTH here!
We’ll be back tomorrow with Question #3 of Q&A WEEK!

As a great complement to this episode, download the Salary Replacement ONEYEAR Roadmap at: inacoveney.com/join

What did you think of this episode? Leave me a voicemail: 1-833-INA-YEAR (833-462-9327)

Hear about future trainings and challenges by dropping your email at: inacoveney.com/join

Watch video version of this episode at: inacoveney.com/71

#70: Minimum Required Online Presence for Local Businesses

ina@inanutshellweb.com (Ina Coveney) — Mon, 16 Dec 2019 17:36:26 +0000

Apply for the BE FOUND program starting January 14th, 2019: get your website, learn all about building a client base online, and kickoff the year with your online presence the way it should be!

Q&A WEEK – QUESTION #1:
How much of an online presence do you need to have if you only want local in-person clients?
We answer that question AT LENGTH here!
We’ll be back tomorrow with Question #2 of Q&A WEEK!

As a great complement to this episode, download the Salary Replacement ONEYEAR Roadmap at: inacoveney.com/join

What did you think of this episode? Leave me a voicemail: 1-833-INA-YEAR (833-462-9327)

Hear about future trainings and challenges by dropping your email at: inacoveney.com/join

Watch video version of this episode at: inacoveney.com/70

#69: How to get to your end goal faster

ina@inanutshellweb.com (Ina Coveney) — Mon, 09 Dec 2019 18:22:17 +0000

Apply for the BE FOUND program starting January 14th: get your website, learn all about building a client base online, and kickoff the year with your online presence the way it should be!

How do you get to your end goal FASTER?

What do you do about those pesky thoughts that keep you from taking action?
How do you create an accurate vision that will push you forward?
What are your immediate next 3 steps to making it happen in 2020?

Let’s get this done, guys!!!

As a great complement to this episode, download the Salary Replacement ONEYEAR Roadmap at: inacoveney.com/join

What did you think of this episode? Leave me a voicemail: 1-833-INA-YEAR (833-462-9327)

Hear about future trainings and challenges by dropping your email at: inacoveney.com/join

Watch video version of this episode at: inacoveney.com/69

#68: 5 keys to keeping your resolutions in 2020

ina@inanutshellweb.com (Ina Coveney) — Wed, 27 Nov 2019 15:20:14 +0000

Ready to write “start my business for REALZ this time” on your list of resolutions… again?
Make 2020 the year you break out of this disappointing pattern.
Here are the 5 keys to keeping your resolutions in 2020!

Also, come and meet some more entrepreneurs at the upcoming 2020 Vision Lectures

As a great complement to this episode, download the Salary Replacement ONEYEAR Roadmap at: inacoveney.com/join

What did you think of this episode? Leave me a voicemail: 1-833-INA-YEAR (833-462-9327)

Hear about future trainings and challenges by dropping your email at: inacoveney.com/join

Watch video version of this episode at: inacoveney.com/68

#67: How to set up a local live event

ina@inanutshellweb.com (Ina Coveney) — Thu, 21 Nov 2019 02:19:29 +0000

If you’re starting an online business, you can’t forget that you live in the PHYSICAL world! Host live events and elevate your authority in your area and all over the world! Here’s the specific (and technical) way to do it!

Also, come and meet some more entrepreneurs at the upcoming 2020 Vision Lectures

As a great complement to this episode, download the Salary Replacement ONEYEAR Roadmap at: inacoveney.com/join

What did you think of this episode? Leave me a voicemail: 1-833-INA-YEAR (833-462-9327)

Hear about future trainings and challenges by dropping your email at: inacoveney.com/join

Watch video version of this episode at: inacoveney.com/67

#66: Who’s Who in the Online World

ina@inanutshellweb.com (Ina Coveney) — Thu, 14 Nov 2019 04:46:01 +0000

Let me introduce you to names you should KNOW, and how to use them!
Also, come and meet some more entrepreneurs at the upcoming 2020 Vision Lectures

As a great complement to this episode, download the Salary Replacement ONEYEAR Roadmap at: inacoveney.com/join

What did you think of this episode? Leave me a voicemail: 1-833-INA-YEAR (833-462-9327)

Hear about future trainings and challenges by dropping your email at: inacoveney.com/join

Watch video version of this episode at: inacoveney.com/66

#65: 3 Criteria to Choose your Next Coach

ina@inanutshellweb.com (Ina Coveney) — Wed, 06 Nov 2019 16:46:23 +0000

How do you choose your next big coaching investment? Do you leave it up to personality or good-feels? Or do you apply these 3 criteria that I use to evaluate my next investment? Take these from my experience and make sure your next investment is worth it!

As a great complement to this episode, download the Salary Replacement ONEYEAR Roadmap at: inacoveney.com/join

What did you think of this episode? Leave me a voicemail: 1-833-INA-YEAR (833-462-9327)

Hear about future trainings and challenges by dropping your email at: inacoveney.com/join

Watch video version of this episode at: inacoveney.com/65

#64: Your first 5 steps to start your business

ina@inanutshellweb.com (Ina Coveney) — Wed, 30 Oct 2019 14:09:16 +0000

If you have ever said “I want to start my business online but I don’t know where to start” then this episode is for YOU. We get into the tactics that you should follow to start a successful business and replace your salary in the next year.

As a great complement to this episode, download the Salary Replacement ONEYEAR Roadmap at: inacoveney.com/join

What did you think of this episode? Leave me a voicemail: 1-833-INA-YEAR (833-462-9327)

Hear about future trainings and challenges by dropping your email at: inacoveney.com/join

Watch video version of this episode at: inacoveney.com/64

#63: How to pick your business idea EVEN if you are multi-talented

ina@inanutshellweb.com (Ina Coveney) — Wed, 23 Oct 2019 07:00:05 +0000

How do you pick a business idea when you have MANY interests and you’re used to picking up projects and dropping them just as quickly? How are you expected to succeed when you suffer from shiny object syndrome? Take this 10-step exercise and narrow down your purpose once and for all!

What did you think of this episode? Leave me a voicemail: 1-833-INA-YEAR (833-462-9327)

Hear about future trainings and challenges by dropping your email at: inacoveney.com/join

Watch video version of this episode at: inacoveney.com/63

#62: Equipment and Software for Content Creators

ina@inanutshellweb.com (Ina Coveney) — Wed, 16 Oct 2019 05:14:26 +0000

I open my toolbox to share with you all of my favorite equipment, software and tools that I use to run my podcast, coaching and content creator business. Follow along (and find the purchase links) by going to inacoveney.com/mytoolbox

What did you think of this episode? Leave me a voicemail: 1-833-INA-YEAR (833-462-9327)

Hear about future trainings and challenges by dropping your email at: inacoveney.com/join

Watch video version of this episode at: inacoveney.com/62

#61: Can you be a SHY online business owner?

ina@inanutshellweb.com (Ina Coveney) — Thu, 10 Oct 2019 20:41:57 +0000

Being shy and an introvert can sometimes be a blocker to start a business online, especially when you see a ton of people with a big personality doing things you would NEVER do or saying things you would NEVER say. Does being shy spell doom? If you are shy, this is the exact episode you need to listen to RIGHT NOW.

What did you think of this episode? Leave me a voicemail: 1-833-INA-YEAR (833-462-9327)

Hear about future trainings and challenges by dropping your email at: inacoveney.com/join

Watch video version of this episode at: inacoveney.com/61

#60: Don’t be a rookie at a conference

ina@inanutshellweb.com (Ina Coveney) — Wed, 02 Oct 2019 12:16:36 +0000

A-players got a well-honed playbook for how to show up at conferences. Don’t be a rookie! Learn how the big shots use conferences to their advantage. If you are excited about the line-up, you are excited about the WRONG thing! Start here.

What did you think of this episode? Leave me a voicemail: 1-833-INA-YEAR (833-462-9327)

Hear about future trainings and challenges by dropping your email at: inacoveney.com/join

Watch video version of this episode at: inacoveney.com/60

#59: 3 things you can start doing NOW to replace your salary in one year

ina@inanutshellweb.com (Ina Coveney) — Wed, 25 Sep 2019 05:00:01 +0000

In this episode I give you the three GOLD pieces of advice that you need to take action on NOW if you have any hopes of submitting your resignation in a year.

What did you think of this episode? Leave me a voicemail: 1-833-INA-YEAR (833-462-9327)

Hear about future trainings and challenges by dropping your email at: inacoveney.com/join

Watch video version of this episode at: inacoveney.com/59

#58: My 2 days with millionaires (PART 2)

ina@inanutshellweb.com (Ina Coveney) — Tue, 17 Sep 2019 21:45:53 +0000

Last July I went on an adventure trip in the Colombian rainforest with millionaires, at a retreat hosted by Ron Reich.

In this episode I tell you my story of how cliff jumping led to one of the millionaires giving me his best piece of business advice.

To listen to PART 1, go back to episode #56!

What did you think of this episode? Leave me a voicemail: 1-833-INA-YEAR (833-462-9327)

Hear about future trainings and challenges by dropping your email at: inacoveney.com/join

Watch video version of this episode at: inacoveney.com/58

#57: The ONE QUESTION that will get you UNSTUCK

ina@inanutshellweb.com (Ina Coveney) — Thu, 12 Sep 2019 21:35:35 +0000

If you are feeling stuck, and like all your work is getting you nowhere, it’s time to ask yourself the only question that matters.

In this episode I tell you what this magical question is, and the 2 actions you need to take to remove the block.

What did you think of this episode? Leave me a voicemail: 1-833-INA-YEAR (833-462-9327)

Hear about future trainings and challenges by dropping your email at: inacoveney.com/join

Watch video version of this episode at: inacoveney.com/57

#56: My 2 days with millionaires

ina@inanutshellweb.com (Ina Coveney) — Fri, 19 Jul 2019 12:36:18 +0000

I spent 2 days learning from millionaire online business owners. Here are my biggest takeaways and greatest lessons.

Hear about future trainings and challenges by dropping your email at: inacoveney.com/join

Watch video version of this episode at: inacoveney.com/56

#55: All About Corporate Partnerships

ina@inanutshellweb.com (Ina Coveney) — Tue, 09 Jul 2019 15:45:17 +0000

How do you partner with a corporation as an independent entrepreneur? Here’s my story of how I created a relationship with the largest office supply store in New England: Staples.

Hear about future trainings and challenges by dropping your email at: inacoveney.com/join

Watch video version of this episode at: inacoveney.com/55

#54: Prepare to go Independent

ina@inanutshellweb.com (Ina Coveney) — Tue, 02 Jul 2019 11:34:20 +0000

If you have thought about starting your own business, but you’re not ready to start right now, I have news for you.

You should be thinking about it NOW, so that you are ready later.

Here are 3 ways to prepare for your jump from corporate down the line. The work begins NOW.

Hear about future trainings and challenges by dropping your email at: inacoveney.com/join

Watch video version of this episode at: inacoveney.com/54

#53: Quieting your inner critic (with Jeremy Lipkowitz)

ina@inanutshellweb.com (Ina Coveney) — Wed, 26 Jun 2019 12:25:46 +0000

How did Jeremy Lipkowitz go from being an atheist scientist, to being a Buddhist monk, to teaching common-sense techniques to quiet the mind?

We discuss how you can take control of the impact that your negative thoughts have in you.

Show Notes:

Friend Jeremy Lipkowitz on Facebook
Follow him on Instagram: @minduntangled
Visit his page: Untangling the Mind
For Porn Addition, join: Authentic Self-Mastery: Fulfillment Through Healthy Sexuality
To get 50% off his mindfulness course, click here!
Check out Jeremy’s YouTube video: The Most Important Skill If You Want To Improve Your Life
Book: Happier, by Tal Ben-Shahar
Book: Happiness: A Guide to Developing Life’s Most Important Skill, by Matthieu Ricard

Jeremy Lipkowitz is a meditation teacher and mindfulness coach and the creator of Untangling the Mind, a site where he helps people overcome anxiety, kick bad habits, and rewire their brains for more happiness in the present moment.

As a former scientist and PhD candidate at Duke University, Jeremy Lipkowitz found mindfulness meditation to be a huge help in coping with his high-stress career and the difficulties of living in the modern digital age. After experiencing the benefits of mindfulness in his own life, Jeremy has been committed to teaching others how to do the same.

Jeremy leads retreats and workshops around the world, and also offers private, 1-on-1 coaching online. Combining his knowledge of modern neuroscience with his deep experiential understanding of meditation, Jeremy offers a down-to-earth and pragmatic approach to mindfulness and mental health.

Hear about future trainings and challenges by dropping your email at: inacoveney.com/join

Watch video version of this episode at: inacoveney.com/53

#52: What if your friends don’t get your dreams?

ina@inanutshellweb.com (Ina Coveney) — Fri, 21 Jun 2019 01:01:55 +0000

Our friends and family want to be supportive of our dreams and our new business, but, most of the time, they don’t want to hear about it! And that is OK. Let me tell you a story that just happened. Sometimes you just need to be clear about the role certain friendships will pay in your life.

Hear about future trainings and challenges by dropping your email at: inacoveney.com/join

Watch video version of this episode at: inacoveney.com/52

#51: A Different Choice

ina@inanutshellweb.com (Ina Coveney) — Wed, 12 Jun 2019 02:08:21 +0000

When are you going to make a different choice to get what you want? What is it going to take?
I take you down a rambling path from the past two weeks where I WILLED myself to do things that I could only do by making the CHOICE.

Hear about future trainings and challenges by dropping your email at: inacoveney.com/join

Watch video version of this episode at: inacoveney.com/51

#50: The game you don’t know you’re playing, and determines your whole future

ina@inanutshellweb.com (Ina Coveney) — Wed, 29 May 2019 18:06:17 +0000

Are you a hamster wheel that just realized they are in a never-ending loop?

In this episode I tell you about the maze we are all in, and how to open your eyes to move through it while others stay stuck in a room with busy work and no awareness.

Hear about future trainings and challenges by dropping your email at: inacoveney.com/join

Watch video version of this episode at: inacoveney.com/50

#49: I’ll give you $5,000 to give up on your dream right now

ina@inanutshellweb.com (Ina Coveney) — Wed, 22 May 2019 20:59:15 +0000

What would you do if I said: “I’ll let you keep $5,000 if you give up on your dream right now.”?
In this episode I reveal how much I have invested in my business over the past year, and what I got out of it.

Join the Facebook Community and ask all your questions!
inacoveney.com/facebook

Watch video version of this episode at: inacoveney.com/ct48

#48: Why would a high-achieving go-getter get a coach? (with Jennifer Crespo)

ina@inanutshellweb.com (Ina Coveney) — Mon, 06 May 2019 02:48:40 +0000

What makes a high-achieving engineer and lawyer decide to get a business coach? Hear it from the wonderful Jennifer Crespo, founder of The Mindset Toolbox.

Join the Facebook Community and ask all your questions!
inacoveney.com/facebook

Watch video version of this episode at: inacoveney.com/ct48

#47: How I made $20K in a single month

ina@inanutshellweb.com (Ina Coveney) — Tue, 30 Apr 2019 14:29:18 +0000

What percentage of my income came from each revenue stream? How did I do it? What are some BIG takeaways you can learn from?

Join the Facebook Community and ask all your questions!
inacoveney.com/facebook

Watch video version of this episode at: inacoveney.com/ct47

#46: How Taylor Swift is preventing you from quitting your job

ina@inanutshellweb.com (Ina Coveney) — Thu, 25 Apr 2019 03:18:46 +0000

You may not think that Taylor Swift and Kim Kardashian have anything to do with your life.

But did you know that the way they live theirs is ACTIVELY affecting how you approach your dreams (or if you dare at all)?

Join the Facebook Community and ask all your questions!
inacoveney.com/facebook

Watch video version of this episode at: inacoveney.com/ct46

#45: How to Replace your Salary in One Year

ina@inanutshellweb.com (Ina Coveney) — Wed, 17 Apr 2019 12:26:30 +0000

How to replace your salary in one year. Hint: it’s not all 1-2-3, and there’s a whole lot of growth that goes with it.

Join the Facebook Community and ask all your questions!
inacoveney.com/facebook

Watch video version of this episode at: inacoveney.com/ct45

#44: John Lee Dumas: How I make money with my podcast.

ina@inanutshellweb.com (Ina Coveney) — Wed, 10 Apr 2019 02:49:06 +0000

If you’ve been in the entrepreneurial world for a minute, you know about the amazing JLD from Entrepreneurs on Fire, and you may be wondering:

HOW does he ACTUALLY make his money by podcasting? And can I do it too?

I also asked him THE question I wanted to know: How did he meet online giants like Amy Porterfield and Lewis Howse?

Watch this awesome interview on video at inacoveney.com/ct44, and join the Facebook Group where we learn everything we need to know to trailblaze our way out of corporate life and into freedom of choice and time!

See you in the group!

Join the Facebook Community and ask all your questions!
inacoveney.com/facebook

Watch video version of this episode at: inacoveney.com/ct44

#43: 3 Fatal Mistakes Corporate People Make When Starting a Side Business

ina@inanutshellweb.com (Ina Coveney) — Mon, 18 Mar 2019 15:37:40 +0000

Thinking about starting a side business and you “hope” it replaces your salary? Then you really need to listen to these 3 fatal mistakes that people like you and me are bound to make when we start a side business.

Oh yes, ME included. I was a corporate person and I made these mistakes. Luckily, I learn them and started avoiding them, and now my business is on rails!

Get your new venture on the right track! Follow this advice, and this episode will pay for itself (it was free, but anyway) by the end of the year!

Join the Facebook Community and ask all your questions!
inacoveney.com/facebook

Watch video version of this episode at: inacoveney.com/ct43

#42: How to make money as a Translator (with Virginia Katsimpiri)

ina@inanutshellweb.com (Ina Coveney) — Mon, 11 Mar 2019 22:54:41 +0000

This month I am interviewing amazing entrepreneurs who are making a living doing what they absolutely LOVE to do.

In this interview, Virginia Katsimpiri dives deep into what it takes to survive as a translator in a competitive world.

If you’d like to watch all the other interviews, go to: inacoveney.com/3M

Attend the FREE Translators Professional Summit here: https://bit.ly/2EK2vki

Join the Corporate Trailblazers Facebook Community:
inacoveney.com/facebook

Watch video version of this episode at: inacoveney.com/ct42

#41: Where my business income comes from

ina@inanutshellweb.com (Ina Coveney) — Tue, 05 Mar 2019 15:43:59 +0000

This month I am interviewing amazing entrepreneurs who are making a living doing what they absolutely LOVE to do.

Sometimes we need to see to believe. This is the kickoff episode where I tell you how I monetize my passion for helping you create a life outside of corporate.

If you’d like to watch all the other interviews, go to: inacoveney.com/3M

Join the Corporate Trailblazers Facebook Community:
inacoveney.com/facebook

Watch video version of this episode at: inacoveney.com/ct41

#40: The 4 Secrets Millionaires Live By, And We Brush Off

ina@inanutshellweb.com (Ina Coveney) — Tue, 26 Feb 2019 04:18:03 +0000

I was talking to a former coworker (from my last job!) and telling her about all the exciting things happening in my business. Then she asked a question:

What is one important lesson you have learned in the past year?

My answer took me a second, but I got it: that millionaires are people like you and me, but they BELIEVE something in their gut that we, mere mortals, brush off.

Here are the 4 secrets millionaires live by, and we dismiss as a bunch of malarkey.

Join the Corporate Trailblazers Facebook Community:
inacoveney.com/facebook

Watch video version of this episode at: inacoveney.com/ct40

#39: Leaving a Big TV Star to Impact 1 Billion People (with Matt Lebris)

ina@inanutshellweb.com (Ina Coveney) — Mon, 18 Feb 2019 05:43:09 +0000

Matt Lebris is a New York entrepreneur who served as content manager for Daymond John, the huge TV star and investor from Shark Tank.

Now on his own, Matt dives deep into his business plan, speaking engagements and his branding agency.

Listen and learn!

Join the Corporate Trailblazers Facebook Community:
inacoveney.com/facebook

Watch video version of this episode at: inacoveney.com/ct39

#38: The UNCENSORED Lessons From My First Year In Business After Quitting Corporate

ina@inanutshellweb.com (Ina Coveney) — Mon, 11 Feb 2019 19:53:43 +0000

Happy anniversary to my business! What went wrong? What went right? What I would NEVER do again, and what I would DEFINITELY continue to do!

Thinking about starting a business yourself? Listen to this for lesson gold nuggets!

In last week’s episode, I shared with you how I went from oblivion to quitting my job to pursue my own business full time: PART 1: How I reached the decision to quit my job (UNCENSORED too!)

Join the Corporate Trailblazers Facebook Community:
inacoveney.com/facebook

Watch video version of this episode at: inacoveney.com/ct38

#37: The UNCENSORED Story of How I Left Corporate

ina@inanutshellweb.com (Ina Coveney) — Mon, 04 Feb 2019 15:41:59 +0000

No matter what people say, nobody wakes up from a comfortable life and decides to quit their job and start a business.

In this episode, I give you the ENTIRE bolts-to-nuts story of how my mind evolved from climbing the corporate ladder to working for myself.

In next week’s episode, I share with you PART 2: How my first year in business went (UNCENSORED too!)

Join the Corporate Trailblazers Facebook Community:
inacoveney.com/facebook

Watch video version of this episode at: inacoveney.com/ct37

#36: What NOT to do when starting your business! (with Melody Spencer)

ina@inanutshellweb.com (Ina Coveney) — Fri, 01 Feb 2019 03:41:06 +0000

In this super fun interview, Melody Spencer, Branding Strategist, shares with us her journey into entrepreneurship, and all the lessons she learned the hard way!

Find her at SwiftlySocial.com and download her freebie from the homepage!

And listen to her podcast. Start with this episode!
Listen to my interview in the Biz Babes with Soul!

Join the Corporate Trailblazers Facebook Community:
inacoveney.com/facebook

Watch video version of this episode at: inacoveney.com/ct36

#35: How Great Success Stories Are Born (with Thembi Bheka)

ina@inanutshellweb.com (Ina Coveney) — Tue, 22 Jan 2019 18:35:22 +0000

From a toxic life situation in Zimbabwe, Thembi Bheka defied all odds and became a successful real estate investor and business coach. She now focuses on empowering women in her home country and travels back and forth to Africa bringing women entrepreneurs to get a lesson in perspective.

This is an interview you will never forget. If you have more questions for Thembi, you can contact her at:
ThembiBheka.com
ThembiBheka.com/safari

Join the Corporate Trailblazers Facebook Community:
inacoveney.com/facebook

Watch video version of this episode at: inacoveney.com/ct35

#34: Are you feeling depressed?

ina@inanutshellweb.com (Ina Coveney) — Mon, 14 Jan 2019 07:00:16 +0000

Watch the video version of this podcast episode: inacoveney.com/ct34

Depression is one of those things that is different for everyone.

For me, it comes as a wave of sadness that has no reason.

I used to think that whatever latest drama was what triggered an episode, but I no longer believe that.

I understand that my depression was there already, brewing in the background, and dramas just make me react 10x worse.

In this episode, I do exactly what other influencers tell you NOT to do: I talk about it WHILE I’m going through an episode.

But it’s not all down and out and misery. I share with you the 10 things I am doing to deal with it the best I can, until it passes.

I hope it helps some of you out there in understanding that these things happen, and we can’t let them define our future.

I am sharing this with you right now, and it will be posted on the Corporate Trailblazers with Ina Coveney podcast on Monday as episode #34.

𝐃𝐈𝐒𝐂𝐋𝐀𝐈𝐌𝐄𝐑
I am not a medical professional, and I am not qualified or certified to give you medical advice. Please consult your doctor before you make any changes to your lifestyle or care plan.

Join the Corporate Trailblazers Facebook Community:
inacoveney.com/facebook

Watch video version of this episode at: inacoveney.com/ct34

#33: Is Your Side Business Legally Compliant With Your Full Time Job?

ina@inanutshellweb.com (Ina Coveney) — Mon, 07 Jan 2019 16:58:46 +0000

Watch the video version of this podcast episode: inacoveney.com/ct33

Employers LOVE to hire self-starter go-getter entrepreneurs, but as soon as they are hired, they tell them to stop their side business.

In this episode I give you 5 points to consider to make sure that your side business is legally compliant with your full time job.

And keep on going!

Join the Corporate Trailblazers Facebook Community:
inacoveney.com/facebook

Watch video version of this episode at: inacoveney.com/ct33

#32: 5 Strategies To Create Business Resolutions That Stick!

ina@inanutshellweb.com (Ina Coveney) — Tue, 01 Jan 2019 19:53:16 +0000

Watch the video version of this podcast episode: inacoveney.com/ct32

New year’s resolutions are SO FUN to write! But SO hard to stick to!

That’s why we have to stop thinking of resolutions as “wishes” and more as PLANS.

If 2019 is going to be the BEST year of our lives, we have to start by actually CHANGING our lives.

Let’s get it done with these 5 important strategies to get to the next level!

Join the Corporate Trailblazers Facebook Community:
inacoveney.com/facebook

Watch video version of this episode at: inacoveney.com/ct32

#31: Break through your fear of using your personal Facebook profile for business

ina@inanutshellweb.com (Ina Coveney) — Mon, 03 Dec 2018 21:02:33 +0000

Watch the video version of this podcast episode: inacoveney.com/ct31

Just a month ago, I REFUSED to use my personal Facebook account for business.

And then something happened… and it was like unlocking the secret door to audience building that I never knew existed.

Here’s how I broke through my fear of rejection from family and friends and started growing my audience by being myself in all my social media outlets.

Join the Corporate Trailblazers Facebook Community:
inacoveney.com/facebook

Watch video version of this episode at: inacoveney.com/ct31

#30: My Why (an intervention by Dr. Gladys Ato)

ina@inanutshellweb.com (Ina Coveney) — Fri, 23 Nov 2018 04:31:09 +0000

Watch the video version of this podcast episode: inacoveney.com/ct30

In this extremely raw and vulnerable post, I show you a video intervention that Dr. Gladys Ato did on me for one of her mastermind programs.

The results were incredible, and I felt called to share this experience with everyone out there.

Join the Corporate Trailblazers Facebook Community:
inacoveney.com/facebook

Watch video version of this episode at: inacoveney.com/ct30

#29: My Tony Robbins UPW Experience (and How to Prepare!)

ina@inanutshellweb.com (Ina Coveney) — Mon, 19 Nov 2018 22:46:40 +0000

Watch the video version of this podcast episode: inacoveney.com/ct29

Unleash the Power Within is a Tony Robbins event where you get to do some deep work on your limiting beliefs and let it all go so you can move forward in life, business, health or even relationships.

In this episode, I cover:

What is UPW anyway?
How to prepare for the event
Did I burn my feet on the fire walk
Why Day 3 (Transformation Day) was worth 10x the price of admission and exactly WHAT HAPPENED on Day 3?
Some people go 20 times. Would I go again?

Join the Corporate Trailblazers Facebook Community:
inacoveney.com/facebook

Watch video version of this episode at: inacoveney.com/ct29

#28: Q&A How to create an eGuide, grow your IG audience locally and more!

ina@inanutshellweb.com (Ina Coveney) — Tue, 13 Nov 2018 00:00:32 +0000

I love answering questions for my tribe! They are all gathered in our Facebook group: Corporate Trailblazers Unite! Are you a member yet? Join us!

In this live Q&A I answered these questions:

How do you create an eGuide?
How do you grow an Instagram account LOCALLY?
Do I plan my content?
How should you plan your blog content?

Got questions? Join the Facebook group and ask!

Join the Corporate Trailblazers Facebook Community:
inacoveney.com/facebook

Watch video version of this episode at: inacoveney.com/ct28

#27: Listen to my first FB LIVE on my personal profile

ina@inanutshellweb.com (Ina Coveney) — Mon, 05 Nov 2018 16:55:43 +0000

If you are starting your online business, you will have inevitably had this question:

Should you post only on your business page and group, or should you be posting on your personal group as well?

The answer is: post on both, but only when you are ready.

In this episode, I went live on my personal group for the first time ever! How do you think it went??

Join the Corporate Trailblazers Facebook Community:
inacoveney.com/facebook

Watch video version of this episode at: inacoveney.com/ct27

#26: How to Have a Market Research Conversation (Step by Step!)

ina@inanutshellweb.com (Ina Coveney) — Tue, 30 Oct 2018 00:27:57 +0000

If you are even thinking about starting a business, listen to this episode FIRST.

If you have ALREADY started your business, and you are not getting much traction, listen to this episode NOW.

Market research is the ONLY WAY to find out what your ideal client really wants, and how much they would pay for it.

Pre-episode editorial topic: Life is complicated. Give yourself a break, but don’t give up.

Join the Corporate Trailblazers Facebook Community:
inacoveney.com/facebook

Watch video version of this episode at: inacoveney.com/ct26

#25: How to Start a Business with No Money

ina@inanutshellweb.com (Ina Coveney) — Mon, 22 Oct 2018 20:50:51 +0000

So you have zero money, but you REALLY want to start your business.

The GOOD news is that you ABSOLUTELY CAN.

In this episode I tell you about the STRATEGY and the TECHNICAL sides of starting a business with no money down whatsoever.

Join the Corporate Trailblazers Facebook Community:
inacoveney.com/facebook

Watch video version of this episode at: inacoveney.com/ct25

#24: How to remove guilt from your schedule – The FIND TIME Challenge (Day 5)

ina@inanutshellweb.com (Ina Coveney) — Sat, 20 Oct 2018 02:13:10 +0000

It’s time to bring it all together.

If you have followed along every day of the challenge, your life has changed.

You now have more time than you ever thought you did to create the life you want for yourself. Congratulations!!!

Today is all about: how are we going to keep this up? It’s all about permission. Listen carefully.

Listen to the entire challenge! Episodes 20 through 24

Join the Corporate Trailblazers Facebook Community:
inacoveney.com/facebook

Watch video version of this episode at: inacoveney.com/ct24

#23: Let them support you – The FIND TIME Challenge (Day 4)

ina@inanutshellweb.com (Ina Coveney) — Fri, 19 Oct 2018 02:04:36 +0000

Remember all those times you did your partner’s laundry, made them dinner, took care of everything while they went away on a work trip, or let them sleep in every Saturday while you took the kids?

It’s time to collect, baby!!!

All kidding aside, your partner wants to see you happy and wants to support you in any way they can. This is your time to let them into your business process and give them a role.

In this episode we talk about how to ask for help to move towards your goals much faster.

Listen to the entire challenge! Episodes 20 through 24

Join the Corporate Trailblazers Facebook Community:
inacoveney.com/facebook

Watch video version of this episode at: inacoveney.com/ct23

#22: Learn on the go! – The FIND TIME Challenge (Day 3)

ina@inanutshellweb.com (Ina Coveney) — Thu, 18 Oct 2018 03:44:43 +0000

Every day is a busy one in hindsight. But there are always pockets of time during the day where we could have done work on our dream projects.

One of the most important factors to your success as a new entrepreneur is to have INSPIRATION and STRATEGY. If you are continuously learning from others through podcasts or audiobooks, your productivity will organically skyrocket.

So next time someone asks you “when was the last time you read a good book?” pretend they are asking you “when was the last time you took a shower?”. They might as well be asking you the same thing.

Listen to the entire challenge! Episodes 20 through 24

Join the Corporate Trailblazers Facebook Community:
inacoveney.com/facebook

Watch video version of this episode at: inacoveney.com/ct22

#21: What would you do if you had time? – The FIND TIME Challenge (Day 2)

ina@inanutshellweb.com (Ina Coveney) — Wed, 17 Oct 2018 01:59:26 +0000

The best kept secret of highly productive people is their ability to make the best use of the time they do have.

Without a plan, you will run into free time and opt for browsing Facebook, tidying up the house (for the 5th time today) or do some other mindless task.

What would you do if you had the time? Let’s daydream!

Listen to the entire challenge! Episodes 20 through 24

Join the Corporate Trailblazers Facebook Community:
inacoveney.com/facebook

Watch video version of this episode at: inacoveney.com/ct21

#20: What do you do all day? – The FIND TIME Challenge (Day 1)

ina@inanutshellweb.com (Ina Coveney) — Tue, 16 Oct 2018 02:27:58 +0000

“So, what DO you do all day?”

Anytime we hear this question we get into battle stance.

What do you MEAN what do I do all day???

You got a full life, a job, a partner, kids, a house, family commitments and yes, every once in a while you like to go out and do something nice for yourself, so what???

Ok. Now that we got the defensive stuff out of the way, it’s time to collect some data.

Data will serve you to find out where exactly you are spending your time, and find any available time pockets that we may want to deprioritize to make room for something that you would really much rather be spending time on.

Listen to the entire challenge over the next 5 episodes.

Join the Corporate Trailblazers Facebook Community:
inacoveney.com/facebook

Watch video version of this episode at: inacoveney.com/ct20

#19: 3 Habits you have that GUARANTEE you will settle for an ordinary life

ina@inanutshellweb.com (Ina Coveney) — Mon, 15 Oct 2018 06:00:17 +0000

The truth is hard to hear. But it’s the truth.

The moment we stop challenging our own assumptions and our own excuses not to do something, it’s the moment we lose the battle to live a remarkable life.

Just because we were born in a certain place, or we were guided in a certain path, doesn’t mean we have to stay the course.

In this episode I dive into the 3 habits that will GUARANTEE that you will settle for an ordinary life.

Join the Corporate Trailblazers Facebook Community:
inacoveney.com/facebook

Watch video version of this episode at: inacoveney.com/ct19

#18: Reprioritize your time & Replace your salary

ina@inanutshellweb.com (Ina Coveney) — Mon, 08 Oct 2018 20:00:37 +0000

When I was working full time, I set out to find out where on this green Earth my time was going ONCE and for ALL!

So I tracked every single thing I did for 2.5 months, and I learned that I DO have free time, I was just choosing to use it in non-productive ways.

I also learned that if I have time to track my time every 15 minutes, I DEFINITELY have more free time than I thought

In this episode I share with you the 4 KEY things I did when I started (and I still do!) to manufacture my own time out of thin air, and work on my dreams even as I lead a super busy life.

Join the Corporate Trailblazers Facebook Community:
inacoveney.com/facebook

Watch video version of this episode at: inacoveney.com/ct18

#17: The 5 Steps That Every Financially-Free Entrepreneur Takes BEFORE They Start

ina@inanutshellweb.com (Ina Coveney) — Tue, 02 Oct 2018 01:13:35 +0000

There is something that separates those who succeed from those who quit too soon: Grit.

You may think you are either born with it, or not. But I have found that if the quit-too-sooners understand the risks and reset their expectations, they are more likely to stick with their businesses far longer than anyone else that may have started without such preparation.

Here is your chance to level the playing field. There’s a little bit of tough love, but it’s all designed to make sure you will be one of the success stories.

Join the Corporate Trailblazers Facebook Community:
inacoveney.com/facebook

Watch video version of this episode at: inacoveney.com/ct17

#16: What is Manifestation? with Micah Marquette

ina@inanutshellweb.com (Ina Coveney) — Tue, 25 Sep 2018 06:00:43 +0000

Corporate trailblazers are amazingly smart and resourceful. And just like anyone else, they have mindset stuff to work through if they plan on being successful in their own business.

That’s why I brought Micah Marquette on the show. She’s a mindset coach for moms to step back into their power and live fulfilling lives.

We get into all things manifestation, taking advantage of opportunities, and a little bit of her story to show us how we can all go from working full time to having a thriving business.

You can find Micah at her website: micahmarquette.com.

Join the Corporate Trailblazers Facebook Community:
inacoveney.com/facebook

Watch video version of this episode at: inacoveney.com/ct16

#15: Going to events alone: overcoming solo anxiety

ina@inanutshellweb.com (Ina Coveney) — Tue, 18 Sep 2018 04:06:38 +0000

I just got back from attending the Ascend Live conference by Melissa Pharr, and I was surprised when all of my insecurities came flooding back.

It’s hard being in a room full of amazing women, and feel amazing yourself.

In this episode I show you how I got over all my worries in a matter of minutes, and what I did to meet more people I could establish long lasting friendships with.

As promised, here is the link to be considered to work with me 1×1.

Watch video version of this episode at: inacoveney.com/ct15

Join the Corporate Trailblazers Facebook Community:
inacoveney.com/facebook

#14: How the big shots make the big bucks

ina@inanutshellweb.com (Ina Coveney) — Tue, 11 Sep 2018 06:00:10 +0000

Once you start making the 6-figures and the 7-figures, you have a machine behind you to generate that kind of income in a consistent basis.

But HOW do you make money at that level? Listen here!

Watch video version at: inacoveney.com/ct14

Join the Corporate Trailblazers Facebook Community:
inacoveney.com/facebook

#13: Business is not a new year’s resolution

ina@inanutshellweb.com (Ina Coveney) — Wed, 05 Sep 2018 06:00:13 +0000

Starting a business is hard. If you don’t have the right mindset, you may be dooming yourself to failure before you even create your first website or FB group.

In this episode, I walk you through the mindset work that must happen if you are to make your business successful.

Join the Corporate Trailblazers Facebook Community:
inacoveney.com/facebook

#12: How to publish your book with Steve Dimmick

ina@inanutshellweb.com (Ina Coveney) — Tue, 28 Aug 2018 20:02:27 +0000

Steve Dimmick, Co-founder of Bookthority.com comes to talk to us about how to publish your book! From before you sit down to write the first page, through different ways to get published.

Join the Corporate Trailblazers Facebook Community:
inacoveney.com/facebook

#11: How to sell in your emails with Rebecca Parson

ina@inanutshellweb.com (Ina Coveney) — Tue, 21 Aug 2018 06:44:47 +0000

Email copywriter, Rebecca Parson, joins us to talk all about the power of email.

Join the Corporate Trailblazers Facebook Community:
inacoveney.com/facebook

#10: How to get clients on LinkedIn with Mark Firth

ina@inanutshellweb.com (Ina Coveney) — Tue, 14 Aug 2018 06:00:42 +0000

LinkedIn is NOT just a place to post your resume and look for jobs.

What many don’t realize is that the same people who are on Facebook are also on LinkedIn, and it is much much easier to find potential clients on LinkedIn than by retargeting on Facebook!

That’s exactly what Mark Firth and his community of Linkedpreneurs have managed to do: day by day, week by week, get clients using LinkedIn, and today, he tells us the magic behind using LinkedIn for client acquisition!

You can find Mark Firth by going to:

Traffic School is now Open!

Traffic School has opened its doors to anyone in need for a refresher on the fundamental guidelines to attract MASSIVE TRAFFIC to your site and establish yourself as an AUTHORITY in your field. This free training session will change the way you manage your online business forever!

Join the conversation! Come meet other brilliant entrepreneurs like yourself:
Join the Facebook Group

#9: Why you should care about TRAFFIC

ina@inanutshellweb.com (Ina Coveney) — Tue, 07 Aug 2018 12:43:05 +0000

5 ways traffic helps catapult your business.

By the end of this episode you will know why prioritizing online traffic to your content is crucial to your business’s success.

I wasted almost 7 years in my business not thinking about building an online community. In this business, your audience is your currency. The more you have, the more you can get, and the more your business will grow.

If you are wondering whether you should care about traffic, or whether building an online community is for you, then listen to this episode and you will know for sure!

==================
Traffic School has opened its doors to anyone in need for a refresher on the fundamental guidelines to attract MASSIVE TRAFFIC to your site and establish yourself as an AUTHORITY in your field. This free training session will change the way you manage your online business forever!
Register at: inacoveney.com/traffic

Join the conversation! Come meet other brilliant entrepreneurs like yourself:
inacoveney.com/facebook

#8: How to overcome your limiting beliefs around money

ina@inanutshellweb.com (Ina Coveney) — Tue, 31 Jul 2018 05:00:16 +0000

Fix your money mindset hangups, fix your income potential.

Money mindset is the combination of your beliefs around money, who deserves to have it, and how much you’re allowed to have.

In this episode I uncover my own money mindset by telling you about my money story.

How I grew up and my first interactions with money have defined my attitude towards my income, expense and investments for almost 20 years.

Now, I declare I refuse to live by my old standards. It’s time to turn the page on those limiting beliefs and open the world in front of me.

Are you ready to take this leap with me?

Join the conversation! Come meet other brilliant entrepreneurs like yourself:
inacoveney.com/facebook

#7: Stages of a Product Launch: Pre-Launch, Launch and Post-Launch

ina@inanutshellweb.com (Ina Coveney) — Tue, 24 Jul 2018 06:00:10 +0000

Double your list size and get sales in just a few weeks.

If your goal is to attract more traffic to your content, or to make massive sales, you should follow the LAUNCHING process.

WHAT IS A LAUNCH?

A launch is nothing more than a marketing campaign with a particular goal.

The goal is usually selling a product, but it can also have the goal of doubling your mailing list size, or attracting people’s attention to one of your offers (even if it is a free offer, like a podcast).

In this episode I walk you through the 3 stages of launch: pre-launch, launch, and post-launch.

PRE-LAUNCH

This is the stage where you get everyone excited about your launch.

You can run ads, send emails to your list and go on a social media spree trying to get everyone excited for what you are about to show them.

There are a few ways to do this type of countdown sequence. A few of them are:

Do a challenge
4-part video series
Series of blog posts
Webinar

LAUNCH

Your launch begins as soon as your cart opens (on the day of your webinar, or the last day of the challenge or video series).

In this phase you share the sales page for your offer, and send messages to your audience to remind them when the cart will close.

It is important that you continue to provide great content during this phase.

Once your audience has added the item to their cart, this is a good time to offer an UPSELL.

An upsell is an offer that makes the original offer a sweeter deal. It should be something that complements the original offer and makes for a better experience.

POST-LAUNCH

Once your cart closes, you have the option to provide a DOWNSELL.

The downsell offer is a trimmed down version of the larger offer, which should appear to folks who were not ready for the larger leap, but are still engaged and would like to get value from premium content.

Once your downsell expires, it’s time to follow up and find out why people didn’t buy.

This is something that is best achieved through phone calls, or a survey.

Download your free Launch checklist

To help you with this, I created a checklist to help you plan you first big launch!

Listen to the full episode for a more detailed description of a launch and don’t forget to take home your freebie!

Join the conversation at our Facebook Group:

#6: How to do market research on Facebook

ina@inanutshellweb.com (Ina Coveney) — Tue, 17 Jul 2018 06:09:01 +0000

Facebook can be a goldmine for market research. You just have to know where to look!

Last week we wrapped up an EPIC Idea Validation Challenge and it was exactly that: EPIC.

Now we take that as a perfect segway to dive a little deeper into how to do market research on Facebook, when you don’t even have an audience yet!

HOW TO DO MARKET RESEARCH ON FACEBOOK

In last week’s episode we talked about how to do market research on a much smaller scale.

The truth of the matter is that real market research is about doing a full assessment of the current market.

What are competitors doing? Finding out who is buying your competitors products!

Here’s the problem, though: when you start out, you don’t have an audience, so you can’t ask your audience anything.

So I wanted to share with you a trick to get around this problem.

USING EXISTING FACEBOOK GROUPS

When you think of where you audience may be hanging out, think of massive Facebook groups.

Just do a search for your topic and start joining Facebook groups that have more than 10K members.

When you search for groups, try to think creatively.

People who want to start a pdocast may not be in Podcasters groups, but they may be in their particular niche group, like fashion groups, or fitness groups.

Once you are in, that’s where the fun begins.

I’m going tell you a couple of ways to do it. But the more you do it, the more you’ll become a master at it.

1) POST SOMETHING YOUR TARGET AUDIENCE IS LIKELY TO RESPOND TO

We all go ga-ga for something. What is that thing that would make your audience respond?

To help you with this, I created a freebie. It’s a bonus for signing onto my mailing list. It is 20 conversation starters that you can apply to your industry today!

2) SEARCH FOR KEYWORDS WITHIN THE GROUP

What are people talking about when it comes to your topic?

Perform a search to find out what people are saying about it and start reading comments!

USING AMAZON BOOK REVIEWS

Another great way is to run a search for popular books on Amazon that are related to your niche, and read the reviews!

People LOVE to complain out loud, which is why there are so many more negative reviews than positive for anything!

So this will be a gold mine for your objections research.

Listen to the full episode for more examples and don’t forget to take home your freebie!

Join the conversation at our Facebook Group:

#5: The 4 Traits of a Winning Website – Idea Validation Challenge (Day 5)

ina@inanutshellweb.com (Ina Coveney) — Fri, 13 Jul 2018 22:14:11 +0000

What is a website that sells?

Welcome to Day 5 of the Idea Validation Challenge!

This challenge is for those who have a great business idea, and they want to make sure it will WORK before you invest time and money into it!

It is also for people who already started a business, and they want to revisit their target audience to increase their reach.

Join the conversation at our Facebook Group:

WHAT IS A WEBSITE THAT SELLS?

A website that sells is one that keeps your target audience engaged and gives them what they need right when they need it.
We are not even talking about driving traffic to your site yet.
We are talking about when someone lands on your page. Does it help them? Does it make them want to keep clicking through to find out more?

THE 4 TRAITS OF A WINNING WEBSITE
A professional website that sells must have the following components:

#1 PERSONALITY:

YOUR personality.
Unless you are a faceless corporation, your audience will want to know who they are buying from.
What’s your story? Do you have a kind smile or a no-nonsense face?
People are drawn to people they can admire. Be that person. Don’t hide behind your product.

#2 OPPORTUNITY TO JOIN A COMMUNITY

When someone lands on your site, they may click around, and leave. Then forget they ever visited. You just lost a potential customer or advocate.
Your goal should be to keep them engaged beyond their visiting your site.
The best way to do this is to provide something (for free) that they cannot help but click on, and add themselves to your mailing list.
If you are going to build an audience, you must have a mailing list that you can nurture and inform about what you have going on.

#3 GREAT FREE CONTENT

Ever notice how your website just doesn’t get a lot of traffic? Do you ever wonder why?

The reason some websites get traffic and some don’t is related to how much great content the site has AND how many ways there are for people to find it.

People will visit your website from any of these sources:

Google search
Pinterest
Facebook posts
Facebook ads
YouTube videos
YouTube ads
You speaking at an event
You posting on someone else’s blog
You being a guest in someone’s podcast
You email your mailing list with a GREAT blog post they MUST check out
Someone forwards it to them

The question for you is: how much effort are you putting into being found through any of these ways? If the answer is none, then that explains the crickets.
What you want to do is have this list up on your wall (your physical home wall) and look at it every single day, and every day do something to put your great content out in one of those channels.

Over time, and faster if you are smart with your search keywords, people will start finding your site.

And every single time you put content out there, you must come back to your blog and add it there as well.

Your website must be the central hub for all your content.

This allows your audience to have solid bearings around what you are doing, and where to find all your content.

Before we reveal the last trait of a winning website, I have an announcement to make.

At 12pm EST on Friday, July 13th I am opening the cart to my course: WP FOR COMPLETE BEGINNERS. This course is for you if you are ready to set up your online presence and make your idea a reality!
The Early Bird Price will expire by midnight (EST) on Sunday, July 15th.
Got questions? We got answers! PM me on Facebook!

Super exciting, right?? I can’t wait to tell you more about it! Visit the sign up page to learn more.

Ok, back to the challenge.

And the final trait of a winning website is: (drumroll)

#4 AN IRRESISTIBLE HOMEPAGE

The first screen your audience sees when they visit your site may be the last one they will ever see.
For this reason, it should be packed with visually appealing information without being too wordy, and it should offer a reason to click through, such as offering a freebie right there front and center.

YOUR ASSIGNMENT

Visit multiple websites from competitors of your idea. Try to find similar size businesses or sites from similar entrepreneurs.

Things to watch out for:

What do the photos, fonts, colors, say about their brand?
What is their free offering to sign up for the mailing list, and where is it located on the website? How enticing is it?
When was the last time they updated their blog? How often do they post? Are they good posts?
Observe what you first encounter when you go to their homepage. Does it make you want to stick around for more?

ANSWER THESE QUESTIONS: In terms of the 4 traits…

What are they doing right?
What could they be doing better?

Then go to the Facebook group and post your answer with the hashtag #day5.

#4: How to run a market research interview – Idea Validation Challenge (Day 4)

ina@inanutshellweb.com (Ina Coveney) — Thu, 12 Jul 2018 18:08:46 +0000

What should you ask your target audience during market research surveys?

Welcome to Day 4 of the Idea Validation Challenge!

This challenge is for those who have a great business idea, and they want to make sure it will WORK before you invest time and money into it!

It is also for people who already started a business, and they want to revisit their target audience to increase their reach.

Join the conversation at our Facebook Group:

HOW ARE WE GOING TO FIND YOUR FIRST CLIENT?

By going out and talking to people!

If you are anything like me, you may be hyperventilating right now.

Talking to people about something you have not even started yet is very hard. You are making yourself completely vulnerable to criticism, rejection and to people trying to talk you out of whatever this crazy scam is.

But here’s the deal: if you do not go out of your comfort zone and ask people what they think, you will NEVER truly understand the needs of your target audience.

Multi-million dollar corporations have miserably failed and foiled because they failed to understand their market’s needs. You will not be one of them.

Plus, chances are, those people who say you have a great idea in your hands will be your best advocates, and you can always tap on them for more feedback about whatever product you are creating. And that, my friend, is an invaluable resource.

LET THE MARKET RESEARCH BEGIN

So how do you go about finding out if your presumed target audience would actually buy into your idea?

3 easy steps:

Take your list of target audience types from yesterday and write the name of someone you know next to it who matches that criteria.
Write down a list of questions. This is important: you will ask everyone the same questions so that you can compare and contrast answers and compare apples to apples. Let’s say you want to start a travel blog. Here are some sample questions you might ask:
- Have you been on a leisure trip lately?
- How did you choose the destination?
- Did you Google the place before you booked it?
- When you Googled it, what information were you looking for?
- Did you find the answers you needed? If yes, where did you find them and tell me more about that. If not, why not?
Notice we are not asking “Would you read my travel blog?” We are trying to dive deep into their experience with your specific area, and letting them tell us what was good and bad about it. Out of the struggle will come the light. Which problem are you going to solve for them?
Ask them to chat over the phone. Yes, it must be over the phone or in person. When you speak to someone (like TALKING) their mind is allowed to wander as they speak, and you end up finding out things they would have never written on a text.

YOUR ASSIGNMENT

Follow the 3 market research steps, and call AT LEAST 1 person and actually talk to them.

After the call, write down some notes. Do you have a better idea for what the PROBLEM you are solving is?

Then go to the Facebook group and post your answer with the hashtag #day4.

#3: What is your target audience? – Idea Validation Challenge (Day 3)

ina@inanutshellweb.com (Ina Coveney) — Wed, 11 Jul 2018 17:23:49 +0000

How do you define and find your target audience?

Welcome to Day 3 of the Idea Validation Challenge!

This challenge is for those who have a great business idea, and they want to make sure it will WORK before you invest time and money into it!

It is also for people who already started a business, and they want to revisit their target audience to increase their reach.

Join the conversation at our Facebook Group:

WHAT IS A TARGET AUDIENCE?

Your target audience is the group of people who are going to LOVE, relate to and engage with your content.
Sometimes the answer is not obvious.

For example, you would think that the target audience for high-power drills would be construction workers. They are the ones who need them, use them, and who understand the difference between a good one and a bad one. Target audience = identified. Right? Wrong!

Some drill manufacturer (true story) found that their product experienced a huge spike in the spring/early summer time. They thought it was perhaps because that’s when construction projects start to rev up. But it puzzled them that the people who purchased it were not construction workers. It was women in the 30-40 year old demographic. This got them to scratch their heads some more.

As it turns out, these women were purchasing drills en masse for their partners around Father’s Day.

Target Audience: not so obvious anymore.

Once the manufacturer caught on and started marketing it as the perfect gift for that special person in our lives who loves DIY works year-round, their sales EXPLODED.

So when you think of your target audience, you have to think of 2 things: who is the product intended for, and who is the product likely to be promoted by.

THE EXERCISE

You probably already have an idea for who would enjoy your content. In fact, you can probably think of a few people who would.

STEP 1: Start with a preliminary list of personas

The best exercise is to write up a list of 5 to 10 types of people who would enjoy what you are putting out there.

When you think of each type, I want you to go down to 3 levels of specificity. For example:

Women (1) who work full time (2) who have children (3).
IT Managers (1) who manage system security (2) for small/mid size firms (3)
Women (1) who feels strongly about recycling (2) who are always looking for a bargain (3)
Women (1) who work full time (2) and have big dreams (3)

STEP 2: Rank each one by how well you know their struggle

Once you have your list of potential target audience members, you are going to give them each a score: 1, 2 or 3:

You are extremely familiar with this group. In fact, you are or have been in that group.
You are not one of them, but you personally know people who are.
You do not know anyone in that group personally

STEP 3: Strike off all ranked “3”

The next thing you do is completely strike out anyone with a ranking of “3” and then you are going to order your list with the 1s at the top and the 2s at the bottom.

The reason we strike out the 3s is because it is a lot easier to market to people you know and understand, than to assume you know their struggle. This also simplifies our exercise.

Now you have a preliminary list of your target audience.

STEP 4: Match them to someone you know

For each remaining persona, write down 1 or 2 names of people who may talk to you about their needs.

Feel free to reach out to them to see if they are available, but don’t talk to them yet until we cover our session tomorrow on HOW to run a market research interview!

YOUR ASSIGNMENT
Go through The Exercise and share a post on our Facebook group with your target audience members and their ranks.
Bonus points for telling us how you feel about asking them what they think about your product. Which group makes you the most nervous to engage with and why?
Then go to the Facebook group and post your answer with the hashtag #day3.

#2: How to choose your business model – Idea Validation Challenge (Day 2)

ina@inanutshellweb.com (Ina Coveney) — Tue, 10 Jul 2018 17:08:46 +0000

How do you choose a business model when you are starting out?

Welcome to Day 2 of the Idea Validation Challenge!

This challenge is for those who have a great business idea, and they want to make sure it will WORK before you invest time and money into it!

It is also for people who already started a business, and they want to revisit their target audience to increase their reach.

Join the conversation at our Facebook Group:

WHAT IS A BUSINESS MODEL?
A business model defines how your business will make money.
In this document I have laid out 6 of the most popular ways to make money with an online business.

These include:

Make it. Sell it.
Consulting
Produce a Video Series
Blogging
Podcasting
Create Online Courses
Here’s the catch: no successful entrepreneur ever chooses just one.

The reality is that as your business grows, having multiple sources of income will become even more important.

I’m telling you this now because I want you to know that I know that you are already thinking about this.

Remember how I said starting a business is hard? Always remember that when you make your decisions. The most important thing you can do for yourself right now is to FOCUS and get SOMETHING done.

So for now, you will pick your very first business model, and focus on it alone.

HOW DO YOU KNOW WHICH BUSINESS MODEL IS RIGHT FOR YOU?

The only way to find out is to go through each one and test your comfort level.

Tip: Forget about the technology.
Do not make your expertise (or lack thereof) with the technology a factor in this decision. That stuff can be figured out or you can hire someone very inexpensively to do it for you. It should not be a roadblock to your selecting your perfect business model.

What we are looking for is a model that you believe in your gut you could pull off and continue contributing to with content week after week, for all eternity.

Here’s some guidance for each one. Do any of these speak to you?

MAKE IT. SELL IT.
You are creative and love your craft. If all you had to do was make that thing you make forever, and make money at it, you would be in heaven.

CONSULTING
You absolutely love helping people. And not just in the way everyone else says they love helping people, you are actually an amazing teacher. You revel in your students’ successes, and feed off of their energy.

PRODUCE A VIDEO SERIES
Produce a Video Series: What can you say, the camera loves you. You don’t know what stage fright is, you have a great eye for what makes a greatly produced video, and you have topics you could talk about for HOURS.

BLOGGING
You are a natural writer. You write all the time. When you’re not writing, you’re wishing you were writing. You have topics you want to unveil to the world and if you could write every single day and make money at it, you’d think you’ve found your life calling.

PODCASTING
You are a lively conversationalist. When you click with someone, conversation just flows. You can find something interesting in anything you’re told at a cocktail party. Everything is just fascinating! If you could talk for a living, you’d be set for life!

CREATE ONLINE COURSES
Some have the gift of documentation and presentation. Perhaps it’s your corporate upbringing, but you just have a knack for making presentations that could explain refrigerators to eskimos. When you present, you come to life. The stage is your friend.

Did you see yourself in any of those descriptions?

YOUR ASSIGNMENT
Take a few minutes to picture yourself doing each of those business models.

Answer the question: which of these (only one please) do you see yourself consistently putting content out for every single week without breaking a sweat? Tell us WHY!

Remember that you can (in fact, you SHOULD) add more streams as your business grows, so remember that you will not be “stuck” with your first choice forever.

What is important right now is that you set yourself up for success by making your first model the easiest one for you to implement right now.

Then go to the Facebook group and post your answer with the hashtag #day2.

#1: Is your idea right for YOU? – Idea Validation Challenge (Day 1)

ina@inanutshellweb.com (Ina Coveney) — Mon, 09 Jul 2018 18:39:07 +0000

Is your idea right for YOU?

Welcome to Day 1 of the Idea Validation Challenge!

This challenge is for those who have a great business idea, and they want to make sure it will WORK before you invest time and money into it!
It is also for people who already started a business, and they want to revisit their target audience to increase their reach.

Join the conversation at our Facebook Group:

IS YOUR IDEA ANY GOOD?

Sounds like the question you should be asking, right?

Here’s the problem with that question: there is a market for EVERYTHING, so the answer to this question will ALWAYS be YES.

I mean, people buy Kitty Cucumbers for crying out loud (if you’ve never heard of kitty cucumbers, Google it; it will reboot your brain).

But this doesn’t help you any. It doesn’t tell you whether you will succeed or not.

So the question is not whether you have a good idea. The question is…

IS YOUR IDEA PERFECT FOR YOU?

Now we’re talking.

The truth of the matter is that there isn’t just one perfect business out there that you should go into.

There are MANY ways to become an entrepreneur, but chances are you will not be successful (in fact, you will fall flat on your face guaranteed) if it is the WRONG business for YOU.

Because…

STARTING A BUSINESS IS HARD.

YOU WILL NOT MAKE MONEY, LET ALONE REPLACE YOUR FORMER SALARY, FOR A WHILE.

YOU WILL HAVE A LOT OF EXPENSES BEFORE YOU START MAKING MONEY.

YOU WILL BE WORKING ALL THE TIME. AROUND THE CLOCK. NO JOKE.

Sorry about the caps, but this is Entrepreneurship 101: The Tough Love Lesson.

So when you think of your idea, you have to be SURE that you are willing (and, in fact, excited) to go through crazy hardship in order to fulfill your dream.

Here are some tests that will help you figure out if your idea is right for you:

THE REGRET TEST:

Picture yourself 3 months from now: you’re about to launch your first product. You’ve been putting in 13 hour days and you are a few hundreds (or thousands?) of dollars in debt and you haven’t even made any money yet. You don’t even know if your launch is going to make you any money at all.
Ask your future self: Are you excited that your idea is finally going to see the light? Or do you have a tickle in your stomach that is making you think you should have picked that OTHER idea? The one that didn’t sound lucrative, but if you knew you had to put in this much work and still not get paid, you would have rather worked on something you loved more?
For example:If you chose to do consulting for your corporate area of expertise, but you have always wondered what it would be like to be a travel blogger, you have to realize as early as possible that this is your opportunity to do something special that will ensure you make money as well as fulfill your lifelong dreams. If you end up consulting for corporate but wishing you had a travel blog instead, what was it all for?
You Pass the Test if: The idea you chose does not give you a sense of regret for not having followed a different path.

THE HOURS TEST:

Once your business is live, what will your hours be? Is this the type of business that will allow you to be with your family every night and weekend? Or the type of business that requires you to work outside the home at odd hours?
For example:If you are a photographer, you could set up your work around your family’s schedule, but there may be some nights and weekend work. If you have a brick-and-mortar business establishment with patrons that is open nights and weekends, count on being there every day and night until you hire proper trustworthy management.
You Pass the Test if: You are aware, willing and able to put in the hours that your new profession requires, and you vow never to make that your reason for quitting down the line.

THE NICHE TEST:

People are looking for specific answers to specific questions. Nobody cares how multi-talented you are, so having “Food lover, Organic Grower, Business Expert, and Equestrian Trainer Extraordinaire” on the front of your website does NOT work in your favor.
People want to know that you can help them with THIS problem they have. So all you have to do is make sure you come off as being the ultimate expert on THIS problem.
This may sound intuitive and like a no-brainer, but in reality it’s actually very hard to narrow your focus and especially LET GO of all the other things you are choosing NOT to help people with. #thestruggleisreal
For example: There are a million life coaches out there. Put yourself on the side of the customer: Do you see yourself hiring a life coach right now? Probably not. But what if you saw there was someone who could help you identify all the ways to outsource tasks in your life (business AND personal) to make more time for the things that only you can do? Improve your productivity, eliminate friction in your relationship, and have time to devote to your side hustle. NOW THAT’S a niche people would totally buy into because it solves a problem.
Just remember: Jacks of All Trades Don’t Make Jack.
You Pass the Test if: You can answer this question in a simple sentence: What PROBLEM are you solving?

EVOLUTION IS PART OF THE PROCESS

I want to prep you for something that might happen, or most certainly will happen.

And that is that no matter how much time and research you devote to your idea, you may end up pivoting to something else.

This is OK.

Every step you take to validate your idea will lead you down different branches of the same tree.

This is OK.

What I DON’T want you to do is suffer from analysis paralysis. Pick an idea and produce SOMETHING before you move on to your next one. Learn something in the process.

Pivot like nobody is watching as early as possible, but always keep on moving!

Fail fast. Fail often.

YOUR ASSIGNMENT

Take the 3 tests.

Then go to the Facebook group and post with hashtag #day1:

Your result to The Regret Test: Were you torn between two ideas? Tell us both, and reveal which is the chosen one and why!
Your result to The Hours Test: Describe your expected work schedule, and affirm you are willing to do it!
Your result to The Niche Test: Describe your niche.