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	<title>Corporation Pop</title>
	
	<link>http://www.corporationpop.co.uk</link>
	<description />
	<lastBuildDate>Fri, 02 Dec 2011 20:11:41 +0000</lastBuildDate>
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		<title>Merry Christmas!</title>
		<link>http://www.corporationpop.co.uk/merry-christmas-from-corporation-pop/</link>
		<comments>http://www.corporationpop.co.uk/merry-christmas-from-corporation-pop/#comments</comments>
		<pubDate>Fri, 02 Dec 2011 20:09:40 +0000</pubDate>
		<dc:creator>Dom</dc:creator>
				<category><![CDATA[3D worlds and games]]></category>
		<category><![CDATA[Company]]></category>
		<category><![CDATA[Web]]></category>

		<guid isPermaLink="false">http://www.corporationpop.co.uk/?p=1354</guid>
		<description><![CDATA[In an uncharacteristic display of festive goodwill we have created a suitably seasonal game which allows you, the player, to&#8230;]]></description>
			<content:encoded><![CDATA[<p>In an uncharacteristic display of festive goodwill we have created a suitably seasonal game which allows you, the player, to bash us, Corporation Pop, on the head! With more than a nod to the ever popular <a href="http://en.wikipedia.org/wiki/Whac-A-Mole">Whac-a-Mole</a> you can test your reflexes by trying to click on our avatars as they pop up from their snowy burrows. Your scores are entered on the Leaderboard and you can impress your friends by tweeting your success or posting to your facebook wall. We&#8217;ll be converting the highest score (achieved before 3rd January) in to pounds and making a donation to <a title="Link to WaterAid website" href="http://www.wateraid.org/" target="_blank">WaterAid</a>.</p>
<p>The game has been created using the canvas element of HTML5 which allows us to use javascript to create the animation rather than using third-party software like Flash. This has the benefit of allowing the game to be played, without a plugin, across multiple javascript enabled browsers on devices including the iPhone and iPad (which don&#8217;t support Flash).</p>
<p>You can play the game at <a title="Corporation Pop html5 canvas game" href="http://www.corporationpop.co.uk/xmas/" target="_blank">corporationpop.co.uk/xmas</a></p>
<p><img class="alignnone size-medium wp-image-1357" src="http://www.corporationpop.co.uk/wp-content/uploads/2011/12/xmas_leaderboard-460x252.jpg" alt="Corporation Pop's xmas game leaderboard" width="460" height="252" /></p>
<p><img class="alignnone size-medium wp-image-1360" src="http://www.corporationpop.co.uk/wp-content/uploads/2011/12/xmas_dom-460x256.jpg" alt="" width="460" height="256" /></p>
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		<title>Bench Showreel</title>
		<link>http://www.corporationpop.co.uk/bench-showreel/</link>
		<comments>http://www.corporationpop.co.uk/bench-showreel/#comments</comments>
		<pubDate>Fri, 25 Nov 2011 10:45:30 +0000</pubDate>
		<dc:creator>Dom</dc:creator>
				<category><![CDATA[Motion]]></category>
		<category><![CDATA[Print]]></category>

		<guid isPermaLink="false">http://www.corporationpop.co.uk/?p=1330</guid>
		<description><![CDATA[From humble beginnings in 1989 Bench has grown to become one of the most widely recognised global fashion brands with&#8230;]]></description>
			<content:encoded><![CDATA[<p>From humble beginnings in 1989 Bench has grown to become one of the most widely recognised global fashion brands with a network of stores around the world and many more outlets through major retail chains.</p>
<p>To celebrate this success and over twenty years of the brand’s history Bench appointed us to create a video showreel and accompanying book. Both the showreel and the book are packaged in a custom box along with samples of Bench clothing. The package will be used by the International sales team to help win new business.</p>
<p>For the showreel we have used archive images, artwork and video clips overlaid with graphics to create an animated two-minute montage. Meanwhile the 24 page case-bound book contains spreads influenced by the video and additional sales and product information.</p>
<p>Emily Frazer, International Marketing Manager at Bench said: “Having worked with Corporation Pop on a number of projects including several campaign videos, they were a natural choice for this project. Over the course of four weeks, Corporation Pop were efficient, forward thinking and kept communications clear and frequent, making sure we were informed fully through every step of the process. The finished products looked great and were a brilliant asset to the brand to use internationally, and we will definitely be working with them again in the future.”</p>
<p><iframe src="http://player.vimeo.com/video/31844135?title=0&amp;byline=0&amp;portrait=0" width="460" height="250" frameborder="0" webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></p>
<p><img class="alignnone size-medium wp-image-1345" src="http://www.corporationpop.co.uk/wp-content/uploads/2011/11/benchbook1-460x293.jpg" alt="" width="460" height="293" /></p>
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		<title>‘Lives at War’ online game</title>
		<link>http://www.corporationpop.co.uk/lives-at-war-online-game/</link>
		<comments>http://www.corporationpop.co.uk/lives-at-war-online-game/#comments</comments>
		<pubDate>Mon, 19 Sep 2011 08:00:35 +0000</pubDate>
		<dc:creator>Dom</dc:creator>
				<category><![CDATA[3D worlds and games]]></category>
		<category><![CDATA[Applications]]></category>
		<category><![CDATA[Web]]></category>

		<guid isPermaLink="false">http://www.corporationpop.co.uk/?p=1240</guid>
		<description><![CDATA[Today (19th September 2011) sees the launch of Lives at War, our groundbreaking new game aimed at secondary school children&#8230;]]></description>
			<content:encoded><![CDATA[<p>Today (19th September 2011) sees the launch of <strong>Lives at War</strong>, our groundbreaking new game aimed at secondary school children learning about life on the Home Front during World War 2.</p>
<p>Developed in partnership with <a title="Lighthouse, Brighton" href="http://www.lighthouse.org.uk/" target="_blank">Lighthouse</a>, with funding from the Digital Film Archive Fund and the Heritage Lottery Fund, <strong><em>Lives at War</em></strong> is a virtual world presenting a fictitious Brighton street of the 1940s. The environment uses game mechanics to draw ‘players’ in to the lives and experiences of air-raid survivors, through a number of task-based activities.</p>
<p>Much of the content of the game has been developed with a group of school children aged 14 – 15 working with older people from Brighton who remember the war. Together they have visited museums, galleries and archives, participated in creative workshops, and investigated artifacts and archive films from Screen Archive South East.</p>
<p>We’ve been planning this project with Lighthouse for almost two years now so it’s wonderful to reach the point where we can finally show it off. When we first started scoping the game, browser based 3D worlds were in their infancy but as the project has developed so has the technology. But this process has been about so much more than the technology and one of the most rewarding aspects has been the involvement of the schoolchildren at each stage of the game’s development from researching real life experiences that drive the storyline to producing moodboards for the creation of avatars.</p>
<p>You can read more about the game in our <a title="Lighthouse case study" href="http://www.corporationpop.co.uk/portfolio/case-studies/lighthouse/" target="_blank">case study</a> and play the game at <a title="Lives at War webiste" href="http://www.lives-at-war.org.uk" target="_blank">www.lives-at-war.org.uk</a></p>
<p>The launch takes place at <a title="Lighthouse, Brighton" href="http://www.lighthouse.org.uk/" target="_blank">Lighthouse</a> in Brighton and is part of the month-long <a title="Brighton Digital Festival" href="http://brightondigitalfestival.co.uk/" target="_blank">Brighton Digital Festival</a> so if you&#8217;re reading this on the 19th and happen to be in Brighton this evening come along and say hello!</p>
<p><iframe src="http://player.vimeo.com/video/29090505?title=0&amp;byline=0&amp;portrait=0" width="450" height="250" frameborder="0" webkitAllowFullScreen allowFullScreen></iframe>.</p>
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		<title>Creamfields TV commercial</title>
		<link>http://www.corporationpop.co.uk/creamfields-tv-commercial/</link>
		<comments>http://www.corporationpop.co.uk/creamfields-tv-commercial/#comments</comments>
		<pubDate>Mon, 05 Sep 2011 14:54:08 +0000</pubDate>
		<dc:creator>Dom</dc:creator>
				<category><![CDATA[Motion]]></category>

		<guid isPermaLink="false">http://www.corporationpop.co.uk/?p=1193</guid>
		<description><![CDATA[Back in July we won a three-way pitch to deliver a 30 second TV commercial for Warner Music. The commercial&#8230;]]></description>
			<content:encoded><![CDATA[<p>Back in July we won a three-way pitch to deliver a 30 second TV commercial for Warner Music. The commercial is now airing on UK TV channels and advertises the release of the &#8216;Creamfields 2011&#8242; album.</p>
<p>The ad features an animated 3-dimensional version of the album artwork (which we also designed) overlaid over edited live-action sequences. The creative for both the album and the commercial is based on this year&#8217;s highly successful campaign design which we produced for the festival earlier this year.</p>
<p>At the time of writing the album is Top 10 in the UK Top 40 Compilation Albums!</p>
<p><iframe src="http://player.vimeo.com/video/28191073?title=0&amp;byline=0&amp;portrait=0" width="450" height="255" frameborder="0" webkitAllowFullScreen allowFullScreen></iframe>
<p><a href="http://vimeo.com/28191073">Creamfields 2011</a> from <a href="http://vimeo.com/corporationpop">Corporation Pop</a> on <a href="http://vimeo.com">Vimeo</a>.</p>
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		<title>Sealife Dallas facebook app</title>
		<link>http://www.corporationpop.co.uk/sealife-dallas-facebook-app/</link>
		<comments>http://www.corporationpop.co.uk/sealife-dallas-facebook-app/#comments</comments>
		<pubDate>Mon, 18 Jul 2011 10:47:32 +0000</pubDate>
		<dc:creator>Dom</dc:creator>
				<category><![CDATA[Applications]]></category>
		<category><![CDATA[Web]]></category>

		<guid isPermaLink="false">http://www.corporationpop.co.uk/?p=1178</guid>
		<description><![CDATA[Following our recent successful collaboration with Manchester PR consultancy Down at the Social to produce a facebook app for Legoland&#8230;]]></description>
			<content:encoded><![CDATA[<p>Following our recent successful collaboration with Manchester PR consultancy <a title="Down At The Social" href="http://www.downatthesocial.co.uk" target="_blank">Down at the Social</a> to produce a <a title="Legoland Discovery Centre facebook app" href="http://www.corporationpop.co.uk/legoland-discovery-centre-facebook/" target="_blank">facebook app</a> for Legoland Discovery Centres we&#8217;ve now delivered another app for the latest addition to Merlin Entertainment’s midway attractions, the SEALIFE Grapevine in Dallas.</p>
<p>The aim of the app was to build relationships with young underwater fans  and their parents in the run up to the launch of the centre on 1 July  2011. We created a Facebook application that allows users to  upload images and text which are then posted to a competition viewing  gallery.  The key to making the campaign a success is the ability to  share, like and comment on the entries.  A bespoke content management  system also allows administrators to moderate entries and view  competition analytics.</p>
<p><img class="alignnone size-medium wp-image-1180" src="http://www.corporationpop.co.uk/wp-content/uploads/2011/07/sealife1-460x393.jpg" alt="" width="460" height="393" /></p>
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		<title>Deadmau5 campaign</title>
		<link>http://www.corporationpop.co.uk/deadmau5-campaign/</link>
		<comments>http://www.corporationpop.co.uk/deadmau5-campaign/#comments</comments>
		<pubDate>Mon, 18 Jul 2011 10:46:33 +0000</pubDate>
		<dc:creator>Dom</dc:creator>
				<category><![CDATA[Motion]]></category>
		<category><![CDATA[Print]]></category>
		<category><![CDATA[Web]]></category>

		<guid isPermaLink="false">http://www.corporationpop.co.uk/?p=1183</guid>
		<description><![CDATA[Its a little late in the day but we thought you&#8217;d like to know about a campaign we delivered last&#8230;]]></description>
			<content:encoded><![CDATA[<p>Its a little late in the day but we thought you&#8217;d like to know about a campaign we delivered last month for Deadmau5. In an English festival exclusive for 2011 LED (London Electronic Dance Festival) presented a one day festival in London&#8217;s Victoria Park which featured the world famous house music artist, producer and DJ. We produced all the campaign collateral which included animated web banners, press advertising, flyers, posters and in-store animated videos for the HMV chain. This follows our successful campaign for the<a title="LED Festival 2010" href="http://www.corporationpop.co.uk/putting-led-in-our-pencil/" target="_blank"> first LED Festival</a> which we delivered last year. View the <a title="Deadmau5 video" href="http://vimeo.com/26572045" target="_blank">in-store video</a>.</p>
<p><iframe src="http://player.vimeo.com/video/26572045?title=0&amp;byline=0&amp;portrait=0" width="450" height="260" frameborder="0"></iframe>
<p><a href="http://vimeo.com/26572045">Deadmau5</a> from <a href="http://vimeo.com/corporationpop">Corporation Pop</a> on <a href="http://vimeo.com">Vimeo</a>.</p>
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		<title>Christmas in July for ASDA</title>
		<link>http://www.corporationpop.co.uk/christmas-in-july-for-asda/</link>
		<comments>http://www.corporationpop.co.uk/christmas-in-july-for-asda/#comments</comments>
		<pubDate>Mon, 18 Jul 2011 09:20:40 +0000</pubDate>
		<dc:creator>Dom</dc:creator>
				<category><![CDATA[Print]]></category>

		<guid isPermaLink="false">http://www.corporationpop.co.uk/?p=1173</guid>
		<description><![CDATA[Chirstmas has come early for ASDA this year as we&#8217;ve produced a &#8216;look book&#8217; showcasing their new 2011 Christmas range.&#8230;]]></description>
			<content:encoded><![CDATA[<p>Chirstmas has come early for ASDA this year as we&#8217;ve produced a &#8216;look book&#8217; showcasing their new 2011 Christmas range. The book was launched at the RSA Vaults in London on Tuesday 6th July and is a lavish 64pp case-bound production using holographic glitter and gun-metal foils, a green ribbon page marker and has a credit card usb stick (containing hi-res images of the products) housed in a wallet on the cover. The cover features a prominent ASDA snowglobe Christmas decoration which (in the absence of a real one) we modelled in Maya.</p>
<p>Beyond showcasing the products the book also introduces some of the producers behind the artisan cheeses, fine wines, meat and produce in store this year. As part of the campaign we also produced an invite to the launch and e-shot which was sent out to journalists.</p>
<p><img class="alignnone size-medium wp-image-1174" src="http://www.corporationpop.co.uk/wp-content/uploads/2011/07/Asda_book-460x306.jpg" alt="" width="460" height="306" /></p>
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		<title>Cream Ibiza</title>
		<link>http://www.corporationpop.co.uk/cream-ibiza/</link>
		<comments>http://www.corporationpop.co.uk/cream-ibiza/#comments</comments>
		<pubDate>Tue, 07 Jun 2011 11:26:34 +0000</pubDate>
		<dc:creator>Dom</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Print]]></category>

		<guid isPermaLink="false">http://www.corporationpop.co.uk/?p=1125</guid>
		<description><![CDATA[As part of our long-standing relationship with the Cream Group we&#8217;ve just delivered this summer&#8217;s Cream Ibiza campaign which will&#8230;]]></description>
			<content:encoded><![CDATA[<p>As part of our long-standing relationship with the Cream Group we&#8217;ve just delivered this summer&#8217;s Cream Ibiza campaign which will run between now and August across press, print and outdoor advertising both in the UK and in Ibiza. The campaign features stylised typography and an abstracted 3D rendering of the iconic Cream logo.</p>
<p><img class="alignnone size-full wp-image-1126" src="http://www.corporationpop.co.uk/wp-content/uploads/2011/06/Ibiza_for_News_02.jpg" alt="" width="460" height="320" /></p>
]]></content:encoded>
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		<title>The Leadmill website</title>
		<link>http://www.corporationpop.co.uk/the-leadmill-website/</link>
		<comments>http://www.corporationpop.co.uk/the-leadmill-website/#comments</comments>
		<pubDate>Fri, 27 May 2011 14:50:13 +0000</pubDate>
		<dc:creator>Dom</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[People]]></category>
		<category><![CDATA[Web]]></category>

		<guid isPermaLink="false">http://www.corporationpop.co.uk/?p=1113</guid>
		<description><![CDATA[We&#8217;ve just completed a new social networking and e-commerce site for The Leadmill – the legendary Sheffield live music venue&#8230;]]></description>
			<content:encoded><![CDATA[<p>We&#8217;ve just completed a new social networking and e-commerce site for <a title="The Leadmill website" href="http://www.leadmill.co.uk" target="_blank">The Leadmill</a> – the legendary Sheffield live music venue which is now celebrating its 30th year. As part of the contract we also undertook a complete rebrand producing a new logo and brand guidelines.</p>
<p>The Leadmill has a particular significance for Dom Raban, our MD. In the early &#8217;80s he rented an office upstairs where he produced ‘Proper Gander’ a well-known fanzine of the time and documenter of the burgeoning Sheffield music scene. Later that decade The Leadmill became his first client as he embarked on a career as a self-employed designer producing posters for its club and gig nights.</p>
<p>Dom says: &#8220;Not only is this a great win for Corporation Pop but it’s also a very special project for me. The Leadmill was my social hub in the 80s and it’s great to see it entering the next stage of its history with an attitude just as young and fresh as it was back in the day. The only downside is it makes me feel incredibly old!”</p>
<p>Visit <a title="The Leadmill website" href="http://www.leadmill.co.uk" target="_blank">The Leadmill website</a>.</p>
<p><img class="alignnone size-medium wp-image-1115" src="http://www.corporationpop.co.uk/wp-content/uploads/2011/05/leadmill-460x364.jpg" alt="" width="460" height="364" /></p>
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		<title>MINIREPORTERS facebook app</title>
		<link>http://www.corporationpop.co.uk/legoland-discovery-centre-facebook/</link>
		<comments>http://www.corporationpop.co.uk/legoland-discovery-centre-facebook/#comments</comments>
		<pubDate>Fri, 11 Mar 2011 08:09:22 +0000</pubDate>
		<dc:creator>Dom</dc:creator>
				<category><![CDATA[Applications]]></category>
		<category><![CDATA[Web]]></category>

		<guid isPermaLink="false">http://www.corporationpop.co.uk/?p=1063</guid>
		<description><![CDATA[We’ve been helping Manchester based PR and social media consultancy Down at the Social deliver a global social media campaign&#8230;]]></description>
			<content:encoded><![CDATA[<p>We’ve been helping Manchester based PR and social media consultancy <a title="Down At The Social" href="http://www.downatthesocial.co.uk" target="_blank">Down at the Social</a> deliver a global social media campaign for LEGOLAND Discovery Centres.</p>
<p>Down at the Social are tasked with global PR and social media for the Merlin Entertainments Group attractions in Manchester, Berlin, Duisberg, Chicago and Dallas and have developed a cross-territory campaign searching for ‘MINIREPORTERS’. The campaign encourages parents and teachers to work with their children to create unique video and picture news stories and is being delivered through a facebook app which we’ve developed.</p>
<p>The application uses the same mechanic in each territory but is themed differently to reflect the local market.  Users upload a video or picture into the application via You Tube or Facebook, and can then view and vote on other entries in a gallery. The five entries with the most votes are then judged by a panel of experts before the final winner is announced.</p>
<p>We have developed a bespoke competition platform that enables multiple competitions held in different regions to reuse the same gaming mechanic. Administrators are then able to tailor content to each specific region by using the competition systems&#8217; content management system. LEGOLAND Discovery Centres&#8217; investment in a competition platform has significantly reduced development time, deployment costs and ongoing management time and costs enabling them to concentrate on the important work of engaging with their target audience.</p>
<p>View the <a title="LEGOLAND Discovery Centre" href="http://www.facebook.com/#!/ldcmanchester?v=app_4949752878" target="_blank">MINIREPORTERS facebook app</a>.</p>
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