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SEO (Search Engine Optimization) is the process of optimizing a website or webpage to increase its visibility and rank higher on search engine results pages (SERPs) for targeted keywords. SEO is a complex and ever-evolving field that encompasses many different strategies and techniques. Among these strategies, there are three main categories of SEO: white-hat, black-hat, and gray-hat.

White-hat SEO is the most ethical and organic approach to optimizing a website. Here at Corvus, this is our bread and butter! White-hat SEO involves optimizing a website’s content and structure to make it more relevant, useful, and accessible to both users and search engines. White-hat techniques focus on creating high-quality content, using relevant keywords, optimizing meta tags and descriptions, and building natural backlinks through guest posting and outreach.

Black-hat SEO, on the other hand, is an unethical and manipulative approach to SEO that violates search engine guidelines and tries to deceive search engines into ranking a website higher. Black-hat techniques involve tactics such as keyword stuffing, cloaking, hidden text, link farms, and other spammy techniques that can harm a website’s reputation and search engine rankings. You should stay away from any marketing firm that uses black-hat techniques! Risking your reputation is simply not worth it.

Gray-hat SEO is a middle-ground approach that falls somewhere between white-hat and black-hat SEO. Gray-hat techniques are not necessarily unethical but may violate some search engine guidelines or be considered manipulative. Examples of gray-hat techniques include buying expired domains, using keyword-rich anchor texts, and using automated tools for link building.

White-hat SEO is the most ethical and sustainable approach to SEO, while black-hat SEO is manipulative and can harm a website’s reputation and rankings. Gray-hat SEO falls somewhere in between and may be acceptable in some situations, but it’s important to understand the risks and potential consequences of using these techniques. Ultimately, here at Corvus we focus on white-hat SEO as that is the best way to create high-quality content that provides value to users and follows search engine guidelines to ensure long-term success.

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Website Design | SEO Search Engine Optimization | Marketing Strategy | Sacramento

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Here at Corvus it is our priority to make sure that businesses have a strong website. We make sure that websites are not only up and running but strategically designed as well. A website is often the first point of contact between a business and potential customers. As such, web design plays a crucial role in the success of a business. A website that is well-designed can attract and retain customers, increase sales and revenue, and enhance brand identity and perception. In contrast, a poorly designed website can turn away potential customers, harm brand perception, and ultimately hinder a business’s success.

One reason why web design can make or break the success of a business is because it affects the user experience. A website that is difficult to navigate, has slow loading times, or is cluttered with irrelevant content can frustrate users and cause them to abandon the site in favor of a competitor. A well-designed website, on the other hand, can enhance the user experience by being intuitive, user-friendly, and aesthetically pleasing. This can encourage users to stay on the site longer, increasing the chances of conversion.

Another reason why web design is important for the success of a business is because it affects search engine optimization (SEO). SEO is the practice of optimizing a website to rank higher in search engine results pages, which can lead to increased visibility and traffic. A well-designed website with clean code, proper headings, and relevant content can improve SEO and help a business rank higher in search results. This, in turn, can increase visibility and drive more traffic to the site, ultimately leading to increased sales and revenue. SEO is one of the competitive advantages that you get with a partnership with Corvus. We are true experts in this area.

Mobile responsiveness is another critical aspect of web design that can impact the success of a business. In today’s mobile-first world, more and more people are using mobile devices to browse the internet. As such, a website that is not optimized for mobile devices can be frustrating for users and cause them to seek out competitors with mobile-friendly sites. A responsive web design that adapts to different screen sizes and devices can improve the user experience and increase the likelihood of conversion. Furthermore, search engines like Google prioritize mobile-friendly sites in their rankings, so having a mobile-friendly site can also improve SEO and increase visibility.

Web design is a crucial component of a business’s success in the digital age. A well-designed website can enhance the user experience, improve SEO, and increase mobile responsiveness, all of which can lead to increased sales and revenue. On the other hand, a poorly designed website can harm user experience, hurt SEO, and hinder a business’s success. As such, businesses should prioritize web design to ensure they are providing a positive experience for users and maximizing their chances of success.

Partner with Corvus today and let us help you build a strong website for your business!

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Website Design | SEO Search Engine Optimization | Marketing Strategy | Sacramento

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If you want to build your brand partner with Corvus. We are here to take your brand, build a reputation in the market, and be competitive. Building your brand is what we do because it is what customers truly care about. Today we will discuss a few ways we help clients build their brands.

First impressions are everything. If your name and logo do not have a nice ring or look to it changing those will be the number one priority. You need a name that sticks. A name that customers will remember. A name that customers will see and say, “hey I like that”. Same thing with logos. Your logo needs to pop. It needs to be different than competitors but not too overwhelming. Finding the right logo will depend on what market you are in. Name and logo are everything as those two things are the first things customers see. We help change or create names and logos to help clients stay competitive.

Names and logos are one thing but growing a brand is a different story. We pride ourselves in taking businesses to the next level. When you partner with Corvus we are going to hit the ground running and be aggressive. We are going to help build your online presence. We are going to help you merchandise. We are going to get ambassadors on the streets to get in front of potential customers face to face. We are all about brand growth and quite frankly it’s one of the best things we do.

Lastly, we help strategize. Running a business is tough and having a good overall marketing strategy that works can be hard to put together. But we have the resources and have the experience to help with that. We sit down with clients and make sure a good strategy is put into place. We have a plan before executing and we make sure you are on board before making any decisions.

Brand is everything and we are here to help develop them to their full potential. Through names and logos. Through building and growth. Through strategy. Through all things Corvus. These are all ways we help our clients and this is only the tip of the iceberg. Find out all of the things we can do for your business by reaching out to us today!

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It’s All About SEO

Search engine optimization (SEO) is now considered a major pillar in online marketing. If you are a business owner and brainstorming ways on how to grow your customer base one of the first things you probably think of is building an online presence. A strong website is where you will start but one of the next major steps should be incorporating SEO. Your online business and online presence are doomed without it.

Think of SEO as a filter across all of the major search engines. If you do not have key words or phrases across your website the algorithms that Google, Yahoo, Bing, etc. have built in to the search function will not pick up what you are trying to sell. This means that potential customers will go to other stores that have more efficient website pages. Remember that top searches appeal to more people even if the product is not as good. It is all about SEO and incorporating it from the jump.

As mentioned before, most of the time a website is the first step in taking your business to the next level. With a website you can reach a broader audience. That being said, all of your marketing and digital marketing efforts will not perform at their maximum capacity if you do not optimize your website and its pages for search. Think of your website as an employee. A new employee equipped with the right tools and training will thrive and become an asset to your business. A new employee thrown to the wolves with no direction will struggle and its productivity will suffer. Equip your website with a tool like SEO and it will catapult your business to success.

Lastly, know that your competition is using SEO. SEO is not a new thing anymore. The strategy is out there and being used left and right. If you want your business to dominate the market SEO is the answer. Do your website and your business a favor by prioritizing SEO and using it strategically.

If you want to get started with SEO reach out to us here at Corvus.

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We here at Corvus Communications are your marketing experts. We are here to help build your brand across various channels and help you strategically navigate the market you are in. Corvus is here as a partner to help achieve all of your goals. Today we will discuss one aspect of our business that we really pride ourselves in: helping you develop a marketing strategy.

One of the first things we will do is help you define your goals. This is a critical first step in creating a marketing strategy because if you do not know where you want to go, how can you possibly follow the right path to get there? So, you need to first come up with goals. Marketing 101 teaches you to create SMART (Specific, Measurable, Attainable, Realistic, and Timely) goals. The SMARTer your goals, the easier it will be to create an action plan to get there.

Once goals are defined we will continue by building your brand. This is a pretty broad step as it is a combination of many things. Do you have the right logo? Do you have the right merchandise and are you pricing your merchandise competitively? Does your target audience really know who you are? We will tackle these questions together to really determine how strong your brand is compared to your competitors. Our goal is to strengthen your brand and have it dominate the market.

The most important thing we want to highlight today is that Corvus prioritizes search engine optimization (SEO). We know the ins and outs of SEO and the impact it has on your brand. Modern day technology demands that SEO is implemented or you will be giving your competitors the upper hand. SEO is the best way to drive online traffic to your website. If your website is not on the first page you are doing your brand a disservice. SEO will push your website onto the first page and towards the top, putting your brand in the prime spot for marketing success.

These are all things that go into a good marketing strategy. Corvus offers the services above and much more. We are your marketing experts and will help you take your brand to the next level. Inquire with us today as we are your competitive advantage.

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Website Design | SEO Search Engine Optimization | Marketing Strategy | Sacramento

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As a business owner one of the first things you prioritize is marketing. Modern day technology demands that in order to market your brand effectively you need to have an online presence. You need to have things like a website, social media page, and sometimes even blogs or videos to keep your brand relevant. One of the best ways to build that online presence through those outlets is via search engine optimization (SEO). Today we will discuss what that is and why it is important.

Lets start from scratch. SEO in simple terms is about creating your brand’s website in a way where its pages can be discovered by consumers searching for what you have to offer through search engines like Google. SEO is what you do to rank higher on Google and get more traffic to your site. The better visibility your pages have the more likely your brand will be found. The purpose of SEO is to attract consumers, clients, or an audience to the products you sell, services you provide, and general information.

SEO is important because it drives traffic to your website. SEO equals click bait. More clicks on your website means more opportunity for business. More traffic equates to increased brand awareness as well. SEO is also important because it puts your brand and website higher on Google searches. Ranking higher on Google builds instant credibility and if Google trusts you then consumers will trust you. If your brand and website is not on the first page of a Google search you will not get the traffic you are looking for. Lastly, SEO is important because you get a higher return on your investment. Creating a website costs money and if you do not incorporate an SEO strategy as part of that website you will be hurting you business. SEO will instantly make your website a top-performer and make your investment worth it.

Take your business to the next level by using SEO. It is a business strategy that will make or break your success. For more information on SEO please reach out to us here at Corvus Communications. We are here to help build your brand!

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Building a strong marketing strategy is not an easy task. In today’s world where 81 percent of consumers do some type of online research before buying anything, as a business, you have to understand that marketing today is not the same marketing conducted ten years ago. Because of new technology and search engines providing consumers information at their fingertips, the use of road signage, flyers, and direct mail are not as useful nowadays. Marketers today are trying to figure out how to build their brand up to a certain level of reputation through mediums like content marketing, social media posts, and search engine optimization (SEO). The internet has elevated the standard for constructing strong marketing strategies and that is why Corvus is there to help. Below are our descriptions on how we can help formulate your business’ best marketing strategy.

First, we focus on the importance of content marketing. One of the best ways to have a positive relationship with your consumer is to build trust. The only way to do this is to keep your target customers updated on everything from new products to new strategies via content marketing. Content marketing consists of things like articles, blog posts, and videos. When a customer searches your brand and clicks on your website, they should feel as though they are walking into your store and getting greeted by an employee. Content marketing can and will help your business by ensuring that your customer trusts your brand because they will be informed.

Next, we focus on the importance of social media. Twitter, Facebook, Instagram, and YouTube are all great ways to reach your consumer. These companies have changed the way people get news and information. From keeping up with voting polls to watching live sports, social media posts are one of the easiest ways to get noticed more frequently. Corvus can help you capitalize on building your network through a strong presence on all social media accounts.

Lastly, we stress the importance of SEO. SEO helps your company rank higher for relevant queries within search engines. Your consumers are already searching your brand and product before even thinking about making the purchase, so why not implement SEO to be one of the first websites they click on? SEO is a game changer and you will see the difference almost immediately. SEO is the area where Corvus can provide the most knowledge and assistance.

Content marketing, social media posts, and SEO are all key pillars to building a strong marketing strategy. Corvus can bring value by helping your company in all of these areas. For more information on marketing strategies check into our blog or give us a call. We look forward to working with you.

Marketing Strategy

Website Design | SEO Search Engine Optimization | Marketing Strategy | Social Media | Branding| Brand Development

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Website Design | SEO Search Engine Optimization | Marketing Strategy | Social Media | Branding| Brand Development

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TEL: 916-905-4568

EMAIL: info@corv.us

For any business website it is important to have regular traffic, right? If customers are not clicking on your page and browsing the content, a website almost seems pointless. One of the most effective ways to build an online presence is to prioritize SEO. SEO is not easy but with a little help, your company will be put in a great position to grow and meet long-term goals. Below are some reasons why SEO is important in 2019.

SEO builds trust between your company and your customer. The goal of SEO is to, “establish a strong foundation for a beautiful website with a clean, effective user experience that is easily discoverable in search with thanks to the trust and credibility of the brand and its digital properties” (Search Engine Journal). If your website is easy to find, easy to use, and the user experience is enjoyable for customers who click on your page…you are building trust and credibility with your customers. Once strong trust is built it will be hard for your competitors to lure your customers away.

SEO influences whether or not your product/service will get purchased. Most product research is not done by reading magazines and newspapers anymore. People do their research online by simply browsing websites and seeing which one has the best options. Using SEO to relay new products/services, sales, and good deals to your customers can be a game changer. You want your company and your product to be in the running against competitors, but if customers are doing their research and your website is not even looked at, you have no chance of selling to that customer. Use SEO to make sure your product/service has a chance of being purchased.

SEO services can be purchased at a reasonable price. Corvus allows you to choose how much time and money you want to spend on SEO. We can walk you through every step or you can hand most of the work load over to us and have us do the heavy lifting. We will do our best to prepare you and your website for effective SEO no matter how much you spend with us or what industry your company is in. Bottom line is that you should invest in SEO as it is cheap and instantly effective.  

Most businesses should focus on investing time, money, and effort into SEO because without an online presence they will be giving their competitors a competitive advantage. SEO builds trust, it impacts the buying cycle, and is a relatively cheap service.

For more information on SEO stay updated on our website or give us a call.

Why SEO is important

Website Design | SEO Search Engine Optimization | Marketing Strategy | Social Media | Branding| Brand Development

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Website Design | SEO Search Engine Optimization | Marketing Strategy | Social Media | Branding| Brand Development

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EMAIL: info@corv.us

One of the best ways to build your brand is to incorporate Search Engine Optimization (SEO) into your marketing strategy. In a technology driven world it is important to understand that everything from groceries to Christmas gifts of all kinds can be purchased through the internet. People no longer have to get up, make their way to a store, and wait in a line to get what they want. Online purchasing has driven companies out of business and those without an online presence are putting themselves in a position to fail. To keep up with this fast-paced technology, if you are looking to build your company make sure to invest time into effective SEO.

It is important for your company to invest in effective SEO because the majority of web traffic is driven by major commercial search engines like Google and Yahoo. The point of SEO is to make sure your company is one of the first to show up when key words are entered into the search bar. This is important because most people do not even think to look past the first page after they click enter. Use yourself as an example, when was the last time you looked at page 2, 3, or 4 when searching for things like clothes or accessories? The answer is probably never. This is why effective SEO is so important. Bottom line is that if your company website isn’t showing up on the first page, you aren’t drawing in potential customers and your brand needs better SEO.

SEO can make or break your brand. Because this tool is so important, Corvus provides services that help build brands specifically through SEO. The basic concepts are quite simple to understand but things are constantly changing, and technicalities can be hard to keep up with. The Corvus SEO service gives customers an opportunity to hand this aspect of their marketing campaign off to professionals. You can be as invested as you want to be regarding SEO as Corvus believes that all of our partners should understand SEO, but if you are too busy, we will do our best to put your company in the best online position possible. Corvus has understood the importance of SEO and have been implementing SEO for partners before the term was even created. SEO is one of Corvus’ biggest strengths so use this to your advantage!

Build your online presence effectively! Contact us for more SEO information.

Search Engine Optimization | Marketing Agency

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Website Design | SEO Search Engine Optimization | Marketing Strategy | Social Media | Branding| Brand Development

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EMAIL: info@corv.us

The Biggest Buzz Word in Marketing Might Have You Confused

Which is how you get ripped off by “SEO” companies

If you have a small business, you probably know that you need a website. True. And if you have done any kind of research into marketing, then you know doubt have heard about SEO, or Search Engine Optimization. You may have even met with a marketing firm that gave you a proposal to do your SEO for you. Well, Corvus has been doing SEO for our clients before SEO was even a thing, and I am tired of seeing good people get ripped off by bad companies, all because they don’t fully understand what SEO is or how to do it. Today I hope to clear things up for you!

What is SEO?

In simple terms, it is making sure that your website is easily found by your potential customers. More specifically, it is making sure that your website is on page 1 of a relative Google search.

Why should I focus on SEO?

Easy: to make sure that your potential customers can find you easily when they are searching for your type of service(s). Don’t forget, there are millions of potential customers out there who don’t know you exist. So if you are tattoo parlor, you want your tattoo website address to come up front and center, anytime someone types in “tattoo parlor”. Making sure your website is easily found during any number of relevant Google searches is “SEO”.

If your site is buried somewhere on page 2 or 3 of the Google results, that means there are at least 10 competitors site’s above yours, right there for a potential customer to choose instead of you. Considering that about 60% of shoppers use online searches to find the product they want, and something like 90% don’t go past page 1 of a Google search, it seems to me that investing some time and effort on your SEO is pretty important.

How to SEO

So this one is a little more complicated. There are many ways to approach SEO, some more effective than others, and some just flat out wrong. Additionally, Google, the God of Internet Search, has a bunch of rules and algorithms that they use to decide how a website ranks. These are constantly changing, and if you break the rules, not only will your SEO be ineffective, Google can actually penalize your ranking. So, while there are basics that anyone can do to improve their website, true and effective SEO takes some serious know-how. Whether you are trying to figure it out yourself, or you are shopping for some professional help, here are some basic guidelines:

Make sure your website features the correct “keywords” for your business, industry, or service.

The magic is being able to identify “correct keywords” that people are using to search in your industry.

Make sure that your website is responsive

This just means that your website should look good when viewed on a desktop, laptop, tablet, or smart phone. It should “respond” to the user’s device and scale the website content accordingly.

Make sure your website content is relevant

The content you put on your website should inform your target market about your company and services, painting a clear picture about your business.

Make sure your website is up to date

This means a couple things. 1) make sure it is updated with the latest security protocols…Google does not like ranking websites that are not considered “secure”. 2) make sure the theme (or design) is modern and current, and user friendly. 3) make sure that your content is recent and current…Google does not like ranking a website with out-dated content

SEO Doesn’t Have to be Expensive

By now you may be realizing that SEO is very important, and that effective SEO takes some expertise. This is why many companies will charge you an arm and a leg to help you with it. Most SEO companies range in the $1000-$2000/month for SEO, and are very good at doing what they say they will do. Unfortunately, there are many companies out there just trying to ride the SEO wave, and offer “affordable” SEO packages, but don’t actually do any kind of proactive SEO. My advice is to shop around, learn what you can, and find the company that can accommodate your budget while still providing results.

Corvus offers different SEO packages depending on how much you want to be involved in the process. The more you are involved, the greater the discount. Corvus always seeks out a win-win, and this is where we are unique in the industry. Corvus can teach you the basics of SEO, empowering you to manage a large portion of it, while leaving the confusing behind the scenes publishing and optimizing to us. This is the ultimate “teach a man to fish” mentality if you ask us. We believe that by working together, your SEO can exceed your expectations!

CORVUS BUILDS BRANDS. PERIOD. CONTACT US TO LEARN HOW WE CAN HELP!

More from the Murder*

• How Ignoring SEO Can Cost You Money
• What is Branding and Why Does it Matter?

*don’t freak out! A group of crows is often referred to as a “murder”

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SEO Sacramento | How to SEO

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