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	<title>Cowley On&#8230;</title>
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	<link>https://www.cowleyon.com</link>
	<description>Ian Cowley on all things web</description>
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		<title>Yahoo Web Analytics Launched</title>
		<link>https://www.cowleyon.com/2008/10/09/yahoo-web-analytics-launched/</link>
		
		<dc:creator><![CDATA[admin]]></dc:creator>
		<pubDate>Thu, 09 Oct 2008 09:43:11 +0000</pubDate>
				<category><![CDATA[Analytics]]></category>
		<guid isPermaLink="false">http://www.cowleyon.com/?p=60</guid>

					<description><![CDATA[Yahoo have today launched their Web Analytics tool. Which in their words: Yahoo! Web Analytics is an enterprise site analytics tool that provides real-time insight into visitor behavior on your website. With powerful and flexible tools and dashboards, Yahoo! Web Analytics helps online marketers and website designers enhance the visitor experience, increase sales and reduce &#8230; <a href="https://www.cowleyon.com/2008/10/09/yahoo-web-analytics-launched/" class="more-link">Continue reading <span class="screen-reader-text">Yahoo Web Analytics Launched</span> <span class="meta-nav">&#8594;</span></a>]]></description>
		
		
		
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		<title>12 Great Tips to Improve Your Business Networking Skills and Get More From Business Networking Events</title>
		<link>https://www.cowleyon.com/2008/09/29/business-networking-tips/</link>
		
		<dc:creator><![CDATA[Ian]]></dc:creator>
		<pubDate>Mon, 29 Sep 2008 13:42:34 +0000</pubDate>
				<category><![CDATA[Random]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<guid isPermaLink="false">http://www.cowleyon.com/?p=56</guid>

					<description><![CDATA[I&#8217;ve gained an awful lot from meeting people at industry events and informal get-togethers. I&#8217;ve met new clients, hired staff, learnt a lot, made some great friends and had a lot of fun, all through business networking. Here&#8217;s some tips on how you can improving your business networking skills. Take a good look at The &#8230; <a href="https://www.cowleyon.com/2008/09/29/business-networking-tips/" class="more-link">Continue reading <span class="screen-reader-text">12 Great Tips to Improve Your Business Networking Skills and Get More From Business Networking Events</span> <span class="meta-nav">&#8594;</span></a>]]></description>
		
		
		
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		<title>Hackers Hit Cotton Traders And Take Credit Card Details</title>
		<link>https://www.cowleyon.com/2008/06/11/hakers-hit-cotton-traders-and-take-credit-card-details/</link>
		
		<dc:creator><![CDATA[Ian]]></dc:creator>
		<pubDate>Wed, 11 Jun 2008 07:45:15 +0000</pubDate>
				<category><![CDATA[ecommerce]]></category>
		<guid isPermaLink="false">http://www.cowleyon.com/?p=55</guid>

					<description><![CDATA[You may have heard in the news that dirty hackers have stolen 1000&#8217;s of credit card numbers, along with addresses from the Cotton Traders website. As many as 38000 customers of Cotton Traders had their information stolen when the clothing company&#8217;s website was hacked into. I did a quick search on Google for Cotton Traders &#8230; <a href="https://www.cowleyon.com/2008/06/11/hakers-hit-cotton-traders-and-take-credit-card-details/" class="more-link">Continue reading <span class="screen-reader-text">Hackers Hit Cotton Traders And Take Credit Card Details</span> <span class="meta-nav">&#8594;</span></a>]]></description>
		
		
		
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		<title>18 Super Useful Ways To Use Twitter</title>
		<link>https://www.cowleyon.com/2008/06/09/18-super-useful-ways-to-use-twitter/</link>
					<comments>https://www.cowleyon.com/2008/06/09/18-super-useful-ways-to-use-twitter/#comments</comments>
		
		<dc:creator><![CDATA[Ian]]></dc:creator>
		<pubDate>Mon, 09 Jun 2008 15:54:14 +0000</pubDate>
				<category><![CDATA[Social Marketing]]></category>
		<guid isPermaLink="false">http://www.cowleyon.com/2008/06/09/18-super-useful-ways-to-use-twitter/</guid>

					<description><![CDATA[Twitter is a micro-blogging platform and social networking tool. The micro bit comes from the fact that you can only post updates, or &#8220;tweets&#8221; as they are affectionately called, that are 140 characters long. You can follow people which ads them to your network and shows you their updates, you can also send personal messages &#8230; <a href="https://www.cowleyon.com/2008/06/09/18-super-useful-ways-to-use-twitter/" class="more-link">Continue reading <span class="screen-reader-text">18 Super Useful Ways To Use Twitter</span> <span class="meta-nav">&#8594;</span></a>]]></description>
		
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			<slash:comments>5</slash:comments>
		
		
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		<title>3 Simple Steps to Increasing Your Ads Click Through Rate</title>
		<link>https://www.cowleyon.com/2008/06/03/3-simple-steps-to-increasing-your-ads-click-through-rate/</link>
					<comments>https://www.cowleyon.com/2008/06/03/3-simple-steps-to-increasing-your-ads-click-through-rate/#comments</comments>
		
		<dc:creator><![CDATA[Ian]]></dc:creator>
		<pubDate>Tue, 03 Jun 2008 21:22:45 +0000</pubDate>
				<category><![CDATA[Marketing]]></category>
		<guid isPermaLink="false">http://www.cowleyon.com/2008/06/03/3-simple-steps-to-increasing-your-ads-click-through-rate/</guid>

					<description><![CDATA[Writing ad copy that makes people take action is a skill. An overlooked skill. It can take time, creativity and testing to come up with the perfect call to action. But a Call To Action, or CTA as it gets called in our office, is only half the story. If you want to rocket CTRs, &#8230; <a href="https://www.cowleyon.com/2008/06/03/3-simple-steps-to-increasing-your-ads-click-through-rate/" class="more-link">Continue reading <span class="screen-reader-text">3 Simple Steps to Increasing Your Ads Click Through Rate</span> <span class="meta-nav">&#8594;</span></a>]]></description>
		
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			<slash:comments>5</slash:comments>
		
		
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		<title>BBC NOT Wasting TV Licence Payers Money on Adwords</title>
		<link>https://www.cowleyon.com/2008/05/22/bbc-wasting-tv-licence-payers-money-on-adwords/</link>
					<comments>https://www.cowleyon.com/2008/05/22/bbc-wasting-tv-licence-payers-money-on-adwords/#comments</comments>
		
		<dc:creator><![CDATA[admin]]></dc:creator>
		<pubDate>Thu, 22 May 2008 10:50:56 +0000</pubDate>
				<category><![CDATA[Random]]></category>
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					<description><![CDATA[I just did a search for &#8220;profigold HDMI cables&#8221; on Google. Showing clearly is an advert for the BBC. It links to an FAQ about HD TV. Thanks to John from thedaddy.org for correctly pointing out that the BBC&#8217;s commercial enterprises go through BBC Worldwide which is not funded through the license fee. If it&#8217;s &#8230; <a href="https://www.cowleyon.com/2008/05/22/bbc-wasting-tv-licence-payers-money-on-adwords/" class="more-link">Continue reading <span class="screen-reader-text">BBC NOT Wasting TV Licence Payers Money on Adwords</span> <span class="meta-nav">&#8594;</span></a>]]></description>
		
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			<slash:comments>1</slash:comments>
		
		
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		<title>34 Incredibly Strong Calls To Action To Make Your Visitors Click, Phone Or Buy</title>
		<link>https://www.cowleyon.com/2008/05/19/34-incredibly-strong-calls-to-action-make-your-visitors-click-phone-or-buy/</link>
					<comments>https://www.cowleyon.com/2008/05/19/34-incredibly-strong-calls-to-action-make-your-visitors-click-phone-or-buy/#comments</comments>
		
		<dc:creator><![CDATA[Ian]]></dc:creator>
		<pubDate>Mon, 19 May 2008 21:13:17 +0000</pubDate>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[CTA]]></category>
		<guid isPermaLink="false">http://www.cowleyon.com/2008/05/19/34-incredibly-strong-calls-to-action-make-your-visitors-click-phone-or-buy/</guid>

					<description><![CDATA[Does you website strongly motivate people to do something? Or do your visitors simply visit and leave? If you want a successful business it&#8217;s simply not enough to drive traffic to your website, or get eyeballs on your adverts. You need them to do something, to act! A call to action is words or phrases &#8230; <a href="https://www.cowleyon.com/2008/05/19/34-incredibly-strong-calls-to-action-make-your-visitors-click-phone-or-buy/" class="more-link">Continue reading <span class="screen-reader-text">34 Incredibly Strong Calls To Action To Make Your Visitors Click, Phone Or Buy</span> <span class="meta-nav">&#8594;</span></a>]]></description>
		
					<wfw:commentRss>https://www.cowleyon.com/2008/05/19/34-incredibly-strong-calls-to-action-make-your-visitors-click-phone-or-buy/feed/</wfw:commentRss>
			<slash:comments>15</slash:comments>
		
		
			</item>
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		<title>Add To Basket Button Examples</title>
		<link>https://www.cowleyon.com/2008/05/19/add-to-basket-button-examples/</link>
		
		<dc:creator><![CDATA[Ian]]></dc:creator>
		<pubDate>Mon, 19 May 2008 20:34:36 +0000</pubDate>
				<category><![CDATA[ecommerce]]></category>
		<category><![CDATA[Design]]></category>
		<guid isPermaLink="false">http://www.cowleyon.com/2008/05/19/add-to-basket-button-examples/</guid>

					<description><![CDATA[A lot of my work involves designing, optimising and marketing ecommerce websites. SEO is a big part of this and there&#8217;s no shortage of SEO blogs and communities. Ecommerce however is a little different. It&#8217;s much harder to find good blogs which focus on ecommerce. Although, I did just find one called getelastic. You may &#8230; <a href="https://www.cowleyon.com/2008/05/19/add-to-basket-button-examples/" class="more-link">Continue reading <span class="screen-reader-text">Add To Basket Button Examples</span> <span class="meta-nav">&#8594;</span></a>]]></description>
		
		
		
			</item>
		<item>
		<title>Google Now Showing Related Searches Above Organic Results</title>
		<link>https://www.cowleyon.com/2008/05/07/google-showing-related-searches-at-top-of-page/</link>
		
		<dc:creator><![CDATA[admin]]></dc:creator>
		<pubDate>Wed, 07 May 2008 12:06:46 +0000</pubDate>
				<category><![CDATA[Google]]></category>
		<guid isPermaLink="false">http://www.cowleyon.com/2008/05/07/google-showing-related-searches-at-top-of-page/</guid>

					<description><![CDATA[I hadn&#8217;t seen (or maybe just not noticed) this before. Google&#8217;s now showing related search phrases right at the top of the organic results. They&#8217;ve been showing them below the organic results for a long time now. Now then, how could you spam your way on to that list of related searches&#8230; Bookmark and share:]]></description>
		
		
		
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		<title>&#8220;Just for fun&#8221; Is Most Popular Facebook Application Category</title>
		<link>https://www.cowleyon.com/2008/05/05/just-for-fun-is-most-popular-facebook-application-category/</link>
		
		<dc:creator><![CDATA[admin]]></dc:creator>
		<pubDate>Mon, 05 May 2008 22:34:48 +0000</pubDate>
				<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[social]]></category>
		<guid isPermaLink="false">http://www.cowleyon.com/2008/05/05/just-for-fun-is-most-popular-facebook-application-category/</guid>

					<description><![CDATA[&#8220;Just for fun&#8221; dominates the installed Facebook Application category. Do not assume that a pointless Facebook application is worthless. There&#8217;s some very interesting Facebook app stats, including the number of installs and active users here. Bookmark and share:]]></description>
		
		
		
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