It was just tucked quietly away inside one of the boxes. That is also not the first time they have done this.

• How do you give unexpected gifts to your customers?
• How do you keep your customers loyal?
• What do you do to get your customers to tell everybody about your great service?

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But it can be a fine line between embellishing a story to make it a great story, and telling an outright lie.

Darren la Croux has written a great blog post on this subject, explaining that your stories should at least be “Based on a True Story”. He says,

Have you ever noticed that Hollywood blockbusters always start off, “based on a true story?” They never start, “this is exactly how it happened.” If they told it exactly how it happened, we’d be bored!

Are you perfectly accurate when you tell your stories? The truth is important, yes. I’m not saying to lie or make things up. I just want your stories to be so memorable that people walk away clearly understanding your message.

If you are unsure how to approach this issue in your speeches, read his post; he gives a very clear an concise answer.

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Gary Bailey

Some tips I picked up from Gary (ex goal keeper for Manchester United) at our Toastmasters conference. Enjoy!

Manchester United:

• Is a $1 billion business
• Has 300 million customers
• Delivers weekly to its customers

The principles of a good soccer team apply to business as well…

• Be tough- learns to takes knocks
• Build on gratitude
• Appreciate staff and all those around you
• Things go wrong for everybody at some time
• It’s how you deal with life, not what happens to you that is important
• Plan for the future
• Don’t send emotional emails because there is no emotion in email
• Make time for others
• Raise your energy
  • Body; food & exercise
  • Spirit; helping others
  • Mind;
  • Emotions;

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Ali Bacher and ,me

Dr Ali Bacher spoke at our Toastmasters conference in May. Here are a few lessons from him.

1. Return correspondence within 24 hours
2. Brevity – 2 pages (both speaking and writing)
3. Workplace structures are meaningless (my version is that titles are meaningless)
4. Look after quality people that make it happen
5. If you pay peanuts you get monkeys
6. Keep your door open
7. Promote performers
8. Give responsibility to people you have confidence in
9. Give small gestures of appreciation
10. Be honest – never lie
11. Never break your word
12. Always settle out of court
13. Never record your feelings at the time, wait until you have cooled down
14. To learn respect, set the example
15. Fly economy class with your staff!
16. You have a responsibility to transfer your skills
17. Things don’t just happen; be proactive

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Many people are afraid of speaking in public or have trouble doing so effectively. With today’s technology, the job of a public speaker is becoming easier. Here are 5 iPhone apps that you can use the next time you are giving a presentation.

1. Presenter Pro

“Presenter Pro” is available for $1.99 is designed to improve your public speaking abilities. It covers body language, the content of your presentation, the audiovisuals that you use, and many quick tips. By making use of ability of the iPhone to seamlessly blend text, pictures, and sounds, this application is ideal for a public speaker who is looking to improve his or her skills.

2. Public Speaking Hypnosis

If the thought of public speaking makes you start sweating, try the “Public Speaking Hypnosis” application ($0.99). This application claims to use hypnosis techniques to reduce anxiety before your big presentation. It uses beats and soothing music to allow you to attain a state of relaxation.

3. Speech Timer Premium

“Speech Timer Premium” ($4.99) offers large, color coded timers for your speech. A light on your phone will indicate green, yellow, red, or flashing to alert you when you reach pre-set times. See at a glance whether you are on track or use the vibrate feature and keep your phone in your pocket. If you give a variety of presentations, you can save the timing information for each of your presentations. This application also comes in a “lite” version for $0.99 if you don’t need all the features of the full application.

4. iSpeechCards

“iSpeechCards” ($1.99) is a full featured cue card application that allows you to plan out your presentation on a series of notecards which you can flip or tap to turn allowing you to refer to your notes as you speak. You can also set a duration for each card to display and then “turn” automatically. The notecards can also be easily rearranged or edited.

5. iUmmm

“iUmmm” ($0.99) is a unique application which allows you to record your presentation and take note of your verbal tics or bad habits. You can set whatever habits you want to track and use an easy click to record each time it occurs. If you have a tendency to allow “um” or “like” to interrupt your speech or a nervous habit of clicking your pen, this application can make you more aware of the habit and track your progress in ridding yourself of it.

Public speaking is your opportunity to present yourself with confidence and professionalism. With the help of some new applications, you can be more in control of how you present yourself so that your next public speaking engagement will make a positive impression on your audience.

Louise Baker is a freelance blogger who usually writes about online degrees for Zen College Life. Her most recent article ranked the best online schools.

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Published by Thomas Nelson

***look below for a free copy – contest closed

Many of us have intentions to read more self-development books, but by the end of the work-day we are simply too tired, so we end up in front of the TV or reading a light novel.

This book is one of those that you can pick up at the end of the day. It is filled with stories and anecdotes drawn from his own experience and from others; all of which illustrate the points that he is trying to make. The story telling style makes it easy reading; yet still a book of substance. This is typical of what I have come to expect from his other books. At 250 pages it is not a long read, but you can always go back to it again and again.

The main premise of the book is that while we spend a huge amount of time communicating, we are not necessarily making the right effective connections that are crucial to effective communication and leadership.

The book is divided into two main sections; principles and practices. It is self explanatory, but he gives a few simple principles on making better and effective connections, and then shows how to implement them.

The book is aimed at anybody wishing to make better connections; and could be applied in both your personal or business life. He gives simple tips at the end of chapter, divided into three main areas, namely one-on one, a group or an audience.

For the public speakers out there; some great tips (and affirmation of some things you already know), for those of you in corporate business, some tips on working with colleagues, in teams at or in a group environment, such as at meetings. And one-on one communication is important to us all.

An unusual feature of the book is that John Maxwell posted the manuscript of the book on his blog www.johnmaxwellonleadership.com, and he received over 100,000 view over eleven weeks, resulting in over 70 quotes, stories and anecdotes from readers which resulted in over 100 revisions. Every contributor is acknowledged in the book.

I am a fan of John Maxwell, so it is difficult to be unbiased, but as a communicator and public speaker, this is a great book, and it is going to help you to become even better.

It is available from Amazon in hardback for $17.15.

The folks at Thomas Nelson have kindly provided 5 free copies to readers. Leave you name in the comment section below, and I will randomly draw 5 names on 28 July who will each receive a copy.

Thanks to Thomas Nelson for the (signed) review copy.

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“We’d like to help, but it’s our company policy…”
“You’ll have to talk to the corporate office about that.”
“No one else has complained about…”

How many of them have you said yourself?

The full list is here.

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“Yes, you should wake up every morning terrified with your sheets drenched in sweat, but not because you’re afraid of our competitors. Be afraid of our customers, because those are the folks who have the money. Our competitors are never going to send us money.”

Jeff Bezos, CEO, Amazon.com
Remember who could be sending you money, and do everything to gain their trust, respect and business.

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The book provides an interesting view of the history and growth of computers, seeing through the eyes of the hackers; the somewhat elusive group of people that have never cared much for contention, have pushed the limits of both computing hardware and software, and have at the same time engage in headed and headstrong arguments about computers, hardware and software.

The book discusses three main groups of hackers, representing the early era’s of modern computing. The first were the group of mainframe hackers bases at MIT in the 50’s an 60’s, using computing time on the hulking mainframes, trying to get the monolithic batch-processing machines to bend to their will.

The second group were the so-called hardware hackers; a group of hardware junkies at Berkeley, figuring out how to assemble pieces hardware to create their own working computers in the 70’s. This was the days of Alteir, the beginning of Intel and Steve Wozniak (who created the original Apple and Apple II).

The final group focuses largely on computer games; an industry which sprung up in the 80’s with the proliferation of arcade games, and the mass movement of computers into people’s homes.

While the book is not specifically written for computer junkies, it is far more interesting for the hackers (or at least want-to-be hackers) out there. Somebody without a passionate interest in computers or programming would probably get a little board with the level of detail.

However, for those like me who work the field, it is a fascinating story of some eccentric people that literally shaped the computing world as we know it today. While there is a strong focus on the development of Apple, and the gaming world for the Apple (at least in the second half), there is very little mention of the IBM/Microsoft route, and the development of applications and games for the so-called PC world. This almost reflects the modern Apple/PC divide.

While at times I find the book little verbose, it is nonetheless a fascinating story. The edition I read was a 25’th anniversary edition of the book, which was originally published in 1985, a testimony to the longevity of the book. Well worth reading.

Thanks to the folks at O’Reilly for the review copy.

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Thanks to Ian and Michael Bratt, as well as the Times for the copy.

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