Crate Label News from Oobydooby

It’s that Spooky Time of Year Again

2006-09-30T17:58:00.008-05:00

Halloween Citrus Label
Barr Packing Company, Sanger, California

The Jack-o’-Lantern — folklore
There are lots of legends connected to Halloween and the carved pumpkin or Jack-o’-Lantern has its fair share. One Irish legend is about a shrewd but lazy farmer, Jack, who is said to have trapped the Devil up a tree by carving a cross on the trunk. Jack then made a deal to release the Devil if he promised to never tempt Jack again. When he died, Jack’s lazy, evil ways denied him Heaven, and the Devil wouldn't let him into Hell. The Devil gave Jack a single ember to light his way through eternal darkness. Jack carved out one of his turnips, put the ember inside, and began endlessly wandering the Earth. He was known as "Jack of the Lantern," or Jack-o'-Lantern.

According to Wikipedia there are a multitude of variations on this legend:

The Devil mockingly tossed a coal from the fires of Hell at Jack, which Jack then placed in the turnip.
Jack tricked/trapped the Devil a variety of ways, including placing a key or other item in the Devil's pocket when the Devil was suspended in the air or plucking an apple from a tree. Some versions include a "wise and good man." helping Jack to prevail over the Devil.
In some variations, Jack's bargain with the Devil is only a temporary bargain, but the Devil, embarrassed and vengeful, refuses Jack entry into Hell after Jack dies.
Jack is considered a greedy man and is not allowed into either Heaven or Hell, without anything having to do with the Devil.

In the earliest uses of the term jack-o'-lantern in the mid-17th century, it meant a night watchman, or man with a lantern. In America, carved pumpkins are closely associated with the harvest season in general.

The poet John Greenleaf Whittier, who was born in 1807, wrote in
The Pumpkin (1850):

Oh!—fruit loved of boyhood!—the old days recalling,
When wood-grapes were purpling and brown nuts were falling!
When wild, ugly faces we carved in its skin,
Glaring out through the dark with a candle within!

Schooner Lemon Crate Label

2006-05-06T11:56:00.000-05:00

Back to Goleta Valley and the Goleta Lemon Association for this vintage circa 1930s lemon crate label. Featuring a great image of a schooner at sea, this crate label for Schooner Brand, famous Santa Barbara lemons from Goleta Lemon Association, Goleta, California, was printed by Schmidt Litho Co., Los Angeles. The label measures approximately 10.75 x 8.5 inches. The colors are beautiful on a dark background with deep red border and red and white lettering.

I've discussed Goleta in previous posts but here's a little more information.

Goleta Lemon Association
The Goleta Lemon Association began in the late 1800s with less than 700 acres and grew to eventually include more than 2500 acres, about three-fourths of the valley's crops. In 1936 the Association built a million-dollar packing plant and in June of that year sent their first shipment of lemons, wrapped in yellow or white tissue paper called onion skins, to the Chicago market. The then famous Santa Barbara County lemons sold for $9.20 to $9.60 per box, a high price during the Depression years.

In the 1950s a fire destroyed the land and storage facilities, costing the Association $1.5 million. The Association was able to raise the money needed to restart operations and they continued until 1976 when they were purchased by interests in the Central Valley and later sold to the Santa Barbara Lemon Association which operated until 1986.

California Lemon Festival
Lemons are such a large and inherent part of the history of Goleta, it was inevitable that they be celebrated. For the past 14 years the Lemon Festival has been the biggest celebration in the Goleta Valley. If you would like to join the celebration, which includes "sumptuous lemon food, fantastic family atmosphere, a cornucopia of entertainment and activities, and their famous pie-eating contests," just head to Girsh Park in Goleta, October 21 & 22, 2006 for the 15th Annual Lemon Festival. Seriously, for more information on the lemon festival, go to http://www.lemonfestival.com/.

Purchase this Schooner Brand Lemon Crate label or visit Oobydooby.com to view or purchase several Goleta Valley Lemon Crate Labels.

From Table to Wine Grapes

2006-03-07T15:15:00.000-06:00

This vintage crate label says Sanguinetti Flame Tokay Grapes, packed by Sanguinetti Fruit Company of Lodi, California — the home of the Lodi Grape Festival. Although Lodi has produced grapes steadily from its incorporation as a city in 1906 through today, the festival got its start in 1934 after the repeal of Prohibition, when the city looked forward to prosperous times for both table and wine grapes.

At the height of the Flame Tokay production, about 25,000 acres of land — almost half Lodi's total acreage — were dedicated to Flame Tokays. In the late 1950s and early 1960s, production of Flame Tokays peaked at around 4 million "lug" crates of the best grapes intended for use as table grapes.

Today, there may be less than 1000 acres in production and only about 1,000 lug boxes of Flame Tokays are shipped from the Lodi area. Most Flame Tokays today are used as bulk grapes in sparkling wines and brandy. This decline is due to the popularity of the flame seedless variety. Flame seedless grapes are a blend of Thompson, Cardinal and a few other grape varieties and are the second most popular table grape after the Thompson seedless. There is still a small market for the old grapes and some are shipped to Canada.

You can learn more about Lodi and the festival and the California grape industry at lodinews.com.

Independent Pear Labels from Yakima

2006-02-12T09:51:00.000-06:00

In 1805, men from the Lewis and Clark expedition were the first white men to view the Yakima Valley. Their descriptions of the wildlife and fertile soil attracted trappers and settlers, who came over the Cascade Mountains by wagon train. As more settlers came to the valley in the 1850s, disputes erupted between the settlers and Native tribes, leading to the Yakima Indian Wars of 1855. Yakima grew from 432 pioneers in 1870 to 15,000 by the turn of the century. As the area continued to grow, water and electricity became available, and railways supplied industry and agriculture.

Today, Yakima County in Central Washington is the state's leading agricultural county, "The Fruit Bowl of the Nation." A large and varied assortment of farms and orchards grow apples, cherries, pears, grapes and many other fruits plus a wide variety of vegetables, seeds, field crops and cereal grains making Yakima Valley one of the top agricultural producers in the nation.

Apples, pears and beer and wine?
One of the most fertile and productive growing areas in the world is the Pacific Northwest region of the United States. Made up of the states of Idaho, Oregon and Washington, the region has become the top producer of high quality hop varieties. The Yakima Valley is also rapidly becoming known for its ever-increasing number of wineries producing an incredible array of wines.

Washington Fruit & Produce
Independent Pears came from Washington Fruit & Produce Company, incorporated in 1916 to grow, pack and ship apples, pears and peaches from the Yakima Valley. In the 1950s they added cherries and in the 1970s they ceased growing peaches. Today Washington Fruit also grows wine grapes. In the 1940s they started selling for Underwood Fruit of Bingen, Washington. Underwood Fruit grows, packs and ships apples, pears and cherries.

Washington Fruit & Produce is still family-owned and operated.

Visit Oobydooby.com for Independent Apples, Independent Pears and Independent Fruit labels from Washington Fruit & Produce, Yakima, Washington.

Goleta Valley Channel Lemons Crate Label

2006-02-02T12:31:00.000-06:00

Seagulls fly across an oval vignette of a coastline orchard, with a lighthouse and ship at sea, all set against a dark blue and black background on this colorful lemon crate label — Channel Santa Barbara County Lemons for Goleta Lemon Association of Goleta, California. Lithograph printed by Schmidt Litho Co., Los Angeles, circa 1930s. 12.5 x 8.75 inches.

According to the Goleta Chamber of Commerce article Lemons Are Goleta by Justin M. Ruhge, "Goleta gained nationwide fame and recognition through the production of lemons. Along with the walnut, this piece of fruit brought the Goleta rancher far-flung notoriety."

The climate and soil in Goleta were good for the production of lemons, which were not indigenous to the cattle ranching area. In 1874 Sherman P. Stow began the first commercial planting of lemons on 30 acres of ranch land. The lemons from this first orchard, which bore fruit until 1938, were processed and shipped under the Mission brand label.

Goleta's lemon business grew and prospered. Most growers marketed crops through the Johnston Fruit Company, founded in 1897, until 1935. At that time, the independent cooperative organization, Goleta Lemon Association, was formed and shipped lemons all over the world until 1976. The Santa Barbara Lemon Association operated until 1986 when the lemon packing business in the Goleta Valley ended.

Click here to see the Channel Lemon label at Oobydooby.com.

Click here to read the complete Lemons Are Goleta article.

Mariposa Brand Valencias Crate Label

2006-01-27T16:17:00.000-06:00

This beautiful fruit crate label, featuring one of my favorite flowers—the pansy, is a somewhat difficult crate label to find, although I see it pop up from time to time on various Web sites and on eBay. It was created by an unknown or anonymous artist for Mupu Citrus Association of Santa Paula, Ventura County, California, circa 1930-1940. The label is a color offset lithograph sized approximately 10 x 11 inches. The spray of flowers in pink, white and yellow are striking against the very dark background, framed in dark blue.

Barbara Franchi, an Antiques Roadshow appraiser had this to say about vintage fruit crate labels: "Each label is a small work of folk-art. It's one of the few things you can still get without having to spend more than your lunch money." As to value, she added, "The rare ones are always going to be worth more, but you don't have to buy the high-end ones to enjoy them."

Click here to see the Mariposa label at Oobydooby.com.

Click here to read the complete Antiques Roadshow article "Cornucopia of Crate Labels."

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2006-01-26T23:17:00.000-06:00

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