Shaping the ultimate context for great ideas
Strategy is a powerful way to unleash creativity. I believe the greatest ideas are born through human driven insights.
In my 15 years practicing brand & content strategy I have learned that human driven insights shape the most powerful context for creatives to thrive. In my career, I’ve worked as a brand strategist, (social) content strategist and agency leader. For international agencies MediaCom (WPP) and Weber Shandwick (IPG) I have successfully build content departments from scratch. As being part of the management of Blauw Gras (Ace), I contributed to its growth from small boutique to one of the top Social media agencies in The Netherlands.
Strategic direction for brands
Analyzing human behavior, exploring culture and social media trends play a central role in my work. Over the years, I’ve become skilled in brand strategy, specializing in developing integrated (content) platforms for brands. My work is always in close collaboration with creative and account teams. They are my guiding voices to create impact. In all phases of the strategy process, I use Ai as my personal assistant.
AI assistance for agencies
Ai is going to change the way agencies are organized and operate. Processes and roles within those agencies will undergo a massive transformation in the coming years. As an Ai Assistant, I advise creative (digital) agencies how to integrate Ai into their creative process.