Trent Reznor posted yesterday that the Beastie Boys’ Ill Communication reissue is “how you sell music today”. As a rebuttal to the usual “that only works for established artists” replies, he’s followed this up with an extended post on what artists who haven’t reached the Beasties or NIN level of profile can do to get established.

NIN’s $300 deluxe edition of Ghosts sold out in under two days, grossing $750,000. The first week combined sales grossed $1.6million, despite being released for free under a Creative Commons license. (Photo CC Nick Humphries)

Having been part of a reasonably high profile band with an album released through the label system, Trent’s post reads like a list of “how I wish it had been”. Every point he makes is absolutely spot on. The article is filled with active verbs. Make. Give. Sell. Share. Release. Start. Engage. Film. This is the crux of how creators succeed in the digital age: They do things. Rather than waiting for someone else to tell them how to make money from a product that can be easily garnered for free, the people who are doing well are making it up as they go along, trying new things. You know… being creative.

As a web developer, director and general creative tech geek, Trent’s closers are especially poignant:

The database you are amassing should not be abused, but used to inform people that are interested in what you do when you have something going on – like a few shows, or a tour, or a new record, or a webcast, etc.
Have your MySpace page, but get a site outside MySpace – it’s dying and reads as cheap / generic. Remove all Flash from your website. Remove all stupid intros and load-times. MAKE IT SIMPLE TO NAVIGATE AND EASY TO FIND AND HEAR MUSIC (but don’t autoplay). Constantly update your site with content – pictures, blogs, whatever. Give people a reason to return to your site all the time. Put up a bulletin board and start a community. Engage your fans (with caution!) Make cheap videos. Film yourself talking. Play shows. Make interesting things. Get a Twitter account. Be interesting. Be real. Submit your music to blogs that may be interested. NEVER CHASE TRENDS. Utilize the multitude of tools available to you for very little cost of any – Flickr / YouTube / Vimeo / SoundCloud / Twitter etc.

Check out the rest of the article.

For digital artists, a lot of the web and technological networking comes easier than to rock bands. When a laptop is part of your rig, hopefully you understand computers better than someone who exclusively hits their instrument with sticks (SPD20s aside), because you use the computer for music regularly. Ed.: This is a simple fact – if you’re a digital artist, regardless of your instrument, you spend more time behind the screen than people who are conventional instruments – so you should have no excuse for making the most of that technology once the production and performance phase are done. -PK We’re also in the middle of a huge mobile web expansion phase. Now that everyone has web enabled computers in their pockets, what you can do while you’re out there playing shows is getting better and better; I just spent the evening configuring an online store which can be administered via its own iPhone app. If this had been available two years ago, a whole lot more CD orders would have been delivered on time.

Giving some solid metrics to bolster Trent’s advice, Michael Masnick’s (founder of Techdirt) recent presentation at the NARM 2009 conference is truly fantastic.

NARM 2009 State Of The Industry: Michael Masnick from NARM on Vimeo.

The presentation is quite long at 31 minutes, but he breaks it up with 515 slides, so it feels punchy. It expands on many of the points Trent makes, and touches on some themes we’ve been interested in here at CDM. Interestingly, he gives some revenue and sales statistics on the Nine Inch Nails “Ghosts” release: $1.6 million gross in the first week, from an album which was released for free under a Creative Commons license.

Having been quite deeply involved in the “old” way of doing things, and having experimented in the last year with faster, cheaper live performance videography and similarly streamlined “studio” production, I feel that I’m replete with the kool aid, and comfortable with a future in which I’m not looking for “a contract”. In fact, this evening I called my bandmate over and convinced him that the album we’re about to record and shoot will be released entirely under a Creative Commons Attribution license. Finished tracks and stems, music videos and source files, animation sprites, live footage, album artwork, and whatever else we create.

I’ve long believed that “free” and “open” is a big part of the future of creative industries. The label system has kept creators and fans at arms length. Last year I was a rightsholder on an album which spent a week in the top 5 sellers on iTunes in Australia. I know nothing about any of the listeners who put it there. Next album release, I want to know all of those fans by name.

What if you could record directly online from a Web browser – no additional software needed? It’s not a new idea, but online music community Indaba has an interesting new Java-based tool that gets one step closer. We took a first look at the tool last month, but it’s now publicly available at indabamusic.com today. Indaba shared with CDM some video walking us through the feature set, and the company founders also answered some of my questions. For the musicians in the audience, we’ll have some more hands-on time with this tool to see if it’s something you can use. (My guess is, it’s something you might use alongside your existing tool of choice.) For the developers and Java fans (or skeptics), I also want to dig a little deeper in the Java and JavaFX platforms behind the scenes.

What can you do when making music in a browser?

• Work online or offline.
• Record directly online and share immediately.
• Work across platforms, directly in the browser.
• Add real-time effects, mixing, and even multitrack automation for adjusting levels.

Indaba isn’t alone in some of these features, but the ability to have high-performance, non-destructive audio effects and to record directly into the program without the typical browser restraints is definitely a step forward from other solutions.

Pricing will include a relatively full-featured free plan, plus $5/mo and $25/mo tiers adding additional clips, online storage workspace, and real-time non-destructive effects. (Video sharing service Vimeo recently adjusted their free/Pro distinction, a subject Jaymis covered for Create Digital Motion yesterday.)

Here’s our own Q&A to get things rolling:

CDM: Obviously, we have readers who are very comfortable with some existing, non-browser-based tools. But I can see them having a place for a browser tool as a supplement. How might some of those kinds of people use Indaba, as you envision it?

Indaba: The Indaba console is fully integrated with our global community of musicians, so it’s much easier to share work and collaborate on mixes. Even if your readers currently use non-browser-based tools, the Indaba console enables them to work together seamlessly from any computer without having to transfer files from machine to machine. What’s more, because the Indaba console is web-based, it can capture inspiration that strikes when artists are on the road or otherwise away from their studios. For musicians who don’t currently use complex DAWs, the Indaba console can be even more – a turnkey solution for recording, editing, and mixing.

Why JavaFX? What specifically was possible with JavaFX versus, say, Flash – given that at least some basic DSP functions we have seen in Flash?

The real decision was to build a Java application. A signed Java app gives us the freedom we need to tap into client-side hardware (sound-card, hard drive etc) and the power we need to handle multiple non-destructive effects. Other client-side technologies simply can’t offer this level of access. JavaFX gave us the ability to develop a sexy interface that wouldn’t look/feel like the stereotypical java apps of yesteryear. Going forward, this will enable us to do some pretty amazing things.

Ed. – note, that generally answer leads to some follow-up, specific development questions I have regarding implementation on Mac, Windows, and Linux, so we can talk more about those details – feel free to pass along your own thoughts and I’ll see what I can learn.

CDM: It’s nice to see the Creative Commons license on the sample materials. Will there be ways for artists using Creative Commons to release their own clips / share their own loops?

Not in this release but shortly thereafter. For now there are hundreds of clips available to our members.

Will there be an API for other sites to hook into what Indaba users are doing / what they’re doing on the Java-FX-based editing platform?

It’s definitely something we’re planning on releasing at some point. At the moment, we have private APIs for corporate partners.

What are some likely workflows with the new tool? How does that differ from previous versions?

It cuts a tremendous amount of overhead out of the process and is a simple and quick way to capture your ideas in high quality. Previously you had to download tracks, record locally, bounce them out of your DAW and upload them to the site… Now you can pop open the Console, record in high quality and mix your song all within Indaba.

Stay tuned for more details. And, of course, Indaba does have some competition on the Web; it’ll be interesting to see how it all stacks up.

Should you quit your day job and go on tour with a rock band?

That’s the question answered by cellist Zoe Keating at Ignite, the 5-minute hyperpresentation series put on by O’Reilly. (At an NYC event, I gave a talk explaining why understanding basic programming concepts was as important as calculating your tip on a bill.)

Zoe Keating on Should you join a rock band? [Ignite's Brady Forrest]

Zoe debunks the myth of the glamorous tour with some sobering realities with which I’m sure at least some readers here are already far too familiar. The presentation is snappy, sharp, and more than occasionally hilarious, a perfect Igniter.

If that’s got you down, though, the same post points to this brilliant “Quantum Cello” piece in which Zoe explains how she works with loops, blending electronic techniques with a 17th-century instrument. That’s the kind of old meets new sensibility we love. And by the way, when Zoe tours with a rock band, she does have good taste — she hit the road with the Dresden Dolls’ fabulous Amanda Palmer.

Quantum Cello, WNYC Radio Lab [Audio podcast / interview]

CrudBox by Steven Litt at ITP from Core77 on Vimeo.

How much performance power can you pack in a briefcase? What if you could have a magic box that did whatever you wanted?

That’s the question asked, in various different ways, by the artists we’re showcasing at this month’s Handmade Music NYC, Thursday evening 7/16 in Brooklyn. It’s a free event if you’re in the New York area, and we’ll be bringing as much of the work to you online around the world. Full event details:

Brooklyn, July 16: Suitcase Sequencers, Handmade Loopers, APC Hacking, Shake That Egg

Facebook event/RSVP

Join the global Handmade Music group on noisepages

The projects:

Sequence everything: CRUDBOX / STEVEN LITT
The CrudBox is an original hardware step sequencer in a briefcase, which plugs into and sequences everything from cassette decks to power tools and turns them into musical patterns.

Looping hardware: LOOOP-R / RUI PEREIRA
Looop-R is a musical, visual, hardware, software instrument.

Shake the beats: EGGBEATER / TED HAYES
This wireless, egg-shaped controller lets you mash loops, control filters, and play music using live gestures.

Ableton hacking: AKAI APC40, HACKED / MICHAEL HATSIS
Live laptop fans, take note: the commercially-available Akai APC40 Ableton Live controller warped to make new musical performances possible.

Handmade Music is FREE and, as always, made possible by our hosts at Brooklyn’s 3rd Ward creative space, plus our friends at XLR8R Magazine, MAKE Magazine, and DIY marketplace Etsy.com.

Handmade Music’s Brooklyn home:
http://www.3rdward.com/handmade-music/

Handmade Music in NYC and (soon) around the world, @ CDM’s Noisepages:
http://handmademusic.noisepages.com

The PowerMate from Griffin is an affordable, very compact USB knob with glowing blue LED feedback and push-and-turn functionality (so it’s a button, too). But using just one knob may not be all that useful for control. We’ve already seen Robert Hodgin VJing with four PowerMates, but our friends Bill Van Loo and Joshua Schnable have come up with a novel solution. Using Schnable’s custom software built in Pure Data (Pd), they’ve not only mapped the PowerMate to MIDI, but using switches and the push function allow you to control four or eight channels at once using just the one knob.

At the end of last week, they offered a first look at the solution, with a basic demo in Ableton Live (though any MIDI-capable software will work), and downloadable Pd patch and manual to get you started. The patch is open source-licensed.

announcing CTRL4 + CTRL8: MIDI Control for Griffin PowerMate + PureData

Of course, if you’d rather use OSC or create an instrument right in Pd, you can do that, too, with this as a template. But if you want to get up and running with your PowerMate – even if you’ve never used Pd – this should be quite accessible.

Check it out in action in the video below. More documentation is coming.

The manual itself is written from the Mac perspective, but with any MIDI loopback tool on Windows, it should work, too – and I believe some people are even using the PowerMate on Linux. If anyone wants to share how you’re using this on another platform or with another setup, that’d be great, in a noisepages post/blog or anywhere you like – just let us know. (Documentation, suffice to say, is a huge part of going open source.)

This might be worth trying with similar hardware like the (discontinued but still available) Logitech NuLOOQ Navigator, as well. (The NuLOOQ is more expensive list, but looks like prices are as low as $30, and it adds additional controls like a ring on the top.)

Griffin PowerMate

Logitech NuLOOQ Navigator

FIRST LOOK: Joshua Schnable’s CTRL8 Powermate/PD control software from chromedecay on Vimeo.

There really is something special about Montreal, Quebec’s metropolis just beyond the New York Adirondacks. Having shared our own conversation with Christopher Bauder and Robert Henke with video from their stunning ATOM, here’s what our friends at XLR8R Magazine were up to in May: they were on a tour of Montreal with local Ghislain Poirier.

Poirer’s Caribbean-infused electronica has made him one of Montreal’s hottest exports, but this Ninja Tune artist isn’t fleeing for Berlin (ahem). Wandering around Montreal, you really get a sense of his love for the city and what you can do to make the scene what you want – a great lesson for those of us living anywhere in the world. Poirer is currently touring the UK and Europe, having done a set at the sprawling Metropolis club during MUTEK, but he’ll get back to Montreal in time to play a Piknic Electronik in the park.

I’d love to see more artists showing us around their cities – including hamlets that don’t get so much coverage, or even big-name cities like my own home New York from a different perspective. We do have a chance to have a different view of things on the Internet. I welcome ideas about how to go about that.

We have traditionally used the Feedburner service for RSS; I even knew folks who worked there and were CDM readers prior to the Google acquisition. Since the Google acquisition, though, that service seems not to have evolved much, and we’ve grown, too – meaning we’re really happy to let you subscribe directly.

We suggest you point your RSS reader, if you haven’t already, to:

http://createdigitalmusic.com/feed/

If you ever have any issue with CDM or noisepages, do let us know. Thanks for your help.

Inside a computer, digital music is entirely unseen. But translate it into the tangible world, and it can be anything you imagine – not limited by acoustic reality or practicality, music can become three-dimensional sculpture.

For artist Christopher Bauder and composer Robert Henke, ATOM’s light and sound sculpture found a three-dimensional matrix of balloons as its medium. Flashing in hypnotic patterns and moving into different configurations, accompanied by live laptop music from Henke (aka Monolake), music and visuals become an inseparable fusion.

ATOM received its North American premiere at Montreal’s MUTEK in May. That turned out to be perfect programming, as it placed ATOM in a week that featured complementary work from artists Artificiel. Henke says some of his matrix manipulations – and even the specific Max/MSP patches from ATOM – came from collaboration with Artificiel and their light bulbs. For their part, at MUTEK they unveiled a new audiovisual etude called POWEr Play involving a live-sampled Tesla Coil. The science fair ethos of ATOM and POWEr Play could have been gimmicky or overly fixated on spectacle, but in these pieces, it was anything but. Both works contemplated their subject matter so thoughtfully that balloons and electrical coils seemed perfectly natural media for the audiovisual imagination, and audiences were left marveling at phenomena in a way too rare in 2009.

Video episode at Blip.tv [includes mobile/desktop video downloads]
YouTube Part 1 and Part 2 (if you prefer YouTube for viewing)

It’s worth downloading the video above and really getting to soak up some of this piece when you have time. I also have an audio interview of a conversation with Robert and Christopher immediately following one of the performances.

You’ll hear Christopher’s voice first, followed by the unmistakable percussive enthusiasm of Robert. For me, the best part of the interview was hearing them discuss whether you should notice some of the unintentional randomness of drifting balloons or technical hiccups, and how they structured the work formally with a palette of possible balloon patterns.

Download the audio interview

For more on POWEr Play, see my Montreal flat mate Greg Smith writing for Rhizome – and stay tuned for the CDM audio interview, coming next week:
power play – artificiel at mutek [Serial Consign Blog]
Variable Frame Rate: Multimedia Performance at MUTEK 2009 [Rhizome]

More information:
Atom project Information at monolake.de
Text interview by Bertram Niessen for Digimag magazine, October 2007, also at monolake.de

Lusine on the Detroit People Mover, Movement 2009 from Create Digital Media on Vimeo.

I’ve been a big admirer of Lusine’s adept sound palette, which smartly blends minimal, techno, and ambient techniques. That, in turn, represents to me some of the best stuff the US-based label Ghostly International is turning out. Liz McLean Knight sends us this video of a conversation she had with Lusine at Detroit’s Movement Festival in May, wandering onto the city’s People Mover. (You can join in a chorus of the Simpsons “Monorail” tune if you like.)

One aside from Lusine not in the above video: he talked about sticking with stock plug-ins for stability. What he didn’t say, but what you might infer, is that this may help him keep his sound focused rather than getting distracted by other capabilities. On the other hand, speaking of rules that are meant to be broken, he’s friends with Richard Devine, who has a VST folder that could put any of us to shame and bring any VST host to its knees.

You can bet CDM will check in with Lusine when the new album comes out – and we’re eager to hear just what this vocal/”pop” direction may actually sound like.

http://lusineweb.com/

No relation to the Lusine who was Miss Armenia 2003, though I can’t imagine this Lusine would mind the comparison.

July 1, 1979: it was thirty years ago today that the Sony Walkman went on sale, launching mobile music for the first time.

Wait – rewind (so to speak). That honor really belongs to the portable transistor radio – and, indeed, part of the reason America already knew and loved Sony by the time 1979 rolled around, having embraced their pocketable radios as early as the 1950s. In fact, if you want to blame a device for degrading audio fidelity, you should again look not to MP3s and iPods but back to — you guessed it — the same transistor radio.

But no matter. The Walkman did popularize carrying your own music collection with you. It was not only about mobility, but mobile music collections free of airwaves, mix tapes and the experience of walking around the city or doing a workout with your own personally-assembled soundtrack. It turned everyone into DJs and made the music something that could easily bounce around inside your head rather than around your living room or a music venue. The Walkman and not the iPod might also have to carry the burden of claims that music was made antisocial – but it also made for a uniquely personal experience.

And do we ever love cassettes, with their ability to accommodate our own mixes and recordings and stack in neat cubes.

True, the link that’s making the rounds on the Web parodies the clueless 13-year-old child of the iPod age:
Giving up my iPod for a Walkman [BBC News]

This comes from a different planet than the one on which we live on CDM. In this world, snarky 13-year-olds have no idea what the metal/normal switch does, and the zinger is “Did my dad, Alan, really ever think this was a credible piece of technology?” Okay, you snot-nosed brat, it’s a good thing global warming will revert us all to a primitive Stone Age existence and you won’t have to suffer the fate of technological advancement. PS – your dad says never to call him Alan again. (I kid, kid, really. Just can’t resist.)

Of course, on our planet some 13-year-old is probably assembling his or her own cassette player out of spare parts and turning it into a circuit-bent DJ machine, and knows the entire history of the Sony Walkman by model number, and can tell you which factory assembled your old broken model based on the serial number. In that demented spirit, I invite readers to share your own Walkman memories, and offer up a selection of my favorite cassette-themed posts from CDM (of which, I was surprised to discover, there are quite a lot).

I won’t even try to summarize the history of the Walkman, because I have no idea what it is, and Wikipedia has beaten me to the punch.

CDM on Cassettes

The best story of all time: Eric Beug on how to make a Mellotron sampler entirely out of Walkmans, as seen at an early Handmade Music with CDM, Make Magazine, and Etsy. See MAKE:blog for the full post.

The best-ever cassette quote: from experimental DJ Artjom (DIY machines and Max patches below):

Yes, you can contact with me. But, if you would want that I played on your party on cassettes, then I refuse. I do not play on cassettes any more. In general, I don’t want play in the club, because people come there to drink and to search partner for copulate. This is bad.

The best day for cassettes: when we read RIAA numbers that showed that DVD Audio and SACD combined were still matched by cassette sales. Some new formats catch on. Some do not.

Cassette tapes (and other tape media) as a way of making lo-fi samples:

Free Tape-Recorded Samples of Roland TR-606, 808

Cassettes for uses silly and uses practical alike:

Cassette Change Purse; Choosing Cassette Decks with Pitch Control

In other words, cassettes can be entirely useless and about nostalgia only — or they can remain a useful and inspiring musical tool even for digital users, helping you get out of your rut and approach sound in a new way.

Cassette Jockeys at the 2007 Maker Faire

The work of DJ Artyom, who assembled DIY DJ gear using cassette tapes for a unique sound and mixing techniques:

Homemade Cassette Tape DJ Mixers + Max/MSP PC

An international collective shares mix tapes – the physical tapes, yes, even in the Internet age

Above: Andy Warhol shills for TDK. Video cassette tape, to be sure – but sublime nonetheless. If I had to remember my Japanese lines, I might have to close my eyes, too.

Tape collections:
The brilliant Project C-90
The Obsessive “Tape Jam”

Walkman Sequencer: Tape + Homebrew Sequencer + Nintendo Game Boy

Gijs Gieskes is a master circuit bender, and cassette is a favorite medium. Check out his Tape Seq 02, which varies cassette playback using controllable pots and synchronizes to a Game Boy. It’s an analog result that’s only possible in this way with tape as the playback technology.

Put a cassette deck inside a Windows PC (sadly, this product appears to be discontinued?)

You Tell Us

Nostalgia is one thing. But what to you have the cassette and the Sony Walkman meant for music? And is there anything these youngsters (well, anyone younger than … 20, I guess?) could learn about this technology? Is there a lesson from the Walkman?

Above: You know a technology makes an impact when it has its own graffiti. The cult of the cassette, as captured (CC) hugovk.