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Tablet Owners Pay for Content

admin — Mon, 19 Mar 2012 09:26:50 +0000

Nielsen are reporting that consumers are very keen to purchase content for their tablets.

According to the report people are downloading costly music, books, movies, magazines, TV shows, streaming radio, news and sports content, usually in that order.

Other facts about tablet owners revealed in the report:

Men make up the majority in tablet usage.
Most tablet users are 18 to 34 years old.
Tablets are mostly used at home. Only 30% use the bulky device on-the-go.

Apple Lead Smartphone Market

admin — Fri, 05 Aug 2011 10:43:45 +0000

According to IDC the worldwide mobile phone market grew 65.4% year over year in the second quarter of 2011 (2Q11). And good news for Apple… they now hold a 19% share of the market which represents a year-over-year growth of 141.7%.

“The smartphone market crowned a new leader in 2Q11, and its name is Apple,” said Ramon Llamas, senior research analyst with IDC.

Survey Highlights Positives of In-App Advertising

admin — Wed, 27 Jul 2011 11:45:34 +0000

A YouGov survey in the UK gives a poor reflection on smartphone users interaction with ads that appear on their phones. However YouGov are positive regarding the effectiveness of embedded ads in apps:

“Embedding ads into applications is the most effective way to get messages to smartphone users – with 33% of respondents recognising placements every time they use an app, and 19% recalling ads on apps they use daily. Apple and HTC users are most likely to have been reached via in-app advertising.”

The survey indicates that:

46% of iPhone users have received ad messages of some form
3% of smartphone users respond to an advert from an app.