Creative Fall

A Logo Design Is Understood

noreply@blogger.com (Hasan Shirazi) — Fri, 02 Jul 2010 12:00:00 +0000

Do people understand your corporate logo design?

The first thing that should be heeded by entrepreneurs regarding their logo design is the understanding of the logo by the target market. No matter how artistic or creative your logo design is, it won’t work if no one understands the meaning of it and what it’s about. So the first question an entrepreneur should ask to himself / herself is, “What would people make out of my corporate logo design”?

There is no doubt about a logo being the face of any organization. It is the first thing that meets the eye when people look at your company’s logo design. Logos are brand ambassadors of your business therefore; they should reflect the true character and the very nature of your business. It is not at all about having a creative logo design which seems like ancient Egyptian hieroglyphics and need experts to decipher them. In fact the perfect logo design should be strong and meaningful yet simple enough to be understood by potential customers.

Having said that, one might be thinking of a way to have a corporate logo design that is strong enough to be the brand ambassador on one side, and simple enough to be clearly understood on the other. This leads entrepreneurs to seek help form professional logo designers who have the ability to serve the right purpose.

The first and foremost thing to do when hiring professional logo designers is finding out what they understand of your company. Before starting to work upon your corporate logo design, logo designers should be well aware what your business is all about. Conveying the correct message to your logo designer is the key to getting what you actually want.

Apprise them of each and every aspect of your business, what you do, what it takes to do that and what you really want in your corporate logo design. Then let them come with their own ideas and sample logo designs for you. While selecting from the samples, look for the most meaningful and easy to understand logo design.

Another factor while considering the best logo design for your company is knowing the value of colour in a particular logo design. The importance of colour should always be kept in mind. Choose appealing colours for your logo design which do not overburden the eyes.

Last but not the least, look at your logo as an outsider in order to judge whether or not your corporate logo design would be understood by others.

A Logo a Day Keeps the Doctor Away!

noreply@blogger.com (Hasan Shirazi) — Wed, 30 Jun 2010 12:00:00 +0000

The Private Diary of a Logo Designing Professional

A logo a day keeps the doctor away. No it’s not what the doctor ordered. It just crossed my mind when I was writing an article one day. Then I went on to meet a friend who happens to be a logo designing professional. I am sure when you meet him you’ll say, “This guy is really encourageable”. He told me about some interesting events that took place in his professional life. I have intentionally omitted names of the client and his company from the narrative.

“I was getting a brief from a client one day which is a routine part of a logo designer’s work. This client happens to be from the clothing industry. The interesting thing is that he was insisting upon me to make him a unique logo design which could not be matched with any other logo design in the whole world. My imagination was running out of ideas and I was running out of patience. It was useless trying to make him understand that even other unique logo designs have some sort of similarity to another. This is by mere chance and there is no deliberate infringement of copyright involved.

I showed him examples of quite a few logos that looked slightly similar in design but he kept on with his argument. But then all of a sudden, a thought came to my mind and bingo, I got what he wanted.

I asked him to contact me the next week when I’ll give him two options to choose from. In the meantime, I pondered upon the client’s brief, the nature of his business and the company name. Then I searched for similar logo designs of companies similar in nature. I looked at each logo design individually and compared them with each other. It was quite astonishing that 70% of the logo designs had a slight similarity to one or the other logo design.

Nevertheless, I went on to work on his logo design and completed it within the given time frame. When my client came to see me the next week, I showed him the two options I had developed and he was speechless. He liked both of them and said he would use one logo design for his winter campaign and the other for summer.

You must be wondering what I did to satisfy my client. Well you see, I just took the name of his company and put it on a four hole button and that was it. Because I did not find a single logo design that had the image of a button, I used it for my client’s logo. Now a button is just an accessory for clothing but it was so natural that my client and I were both fascinated”.

Wow, so simple yet novel. I hope you all enjoyed this real life account of a logo designing professional. I’ll try to bring more of such interviews for you in the future.

End Note: The contents are the view points of the author and questions/responses are MORE than welcome.

A Firm’s Business Image Shrunk in a Business Logo Design!

noreply@blogger.com (Hasan Shirazi) — Sun, 27 Jun 2010 11:16:00 +0000

Logos serve as representatives for a business firm and therefore, a company logo design should be accurately expressive towards the nature of that specific company. Monograms have always been reflective of the very essence of the particular company they represent and inaccurately or poorly designed logos can have adverse effects on the corporate image for that matter.

Whenever you see a company logo design, you are reminded of its owner company if it’s a famous brand. If we take the Philips logo in view, almost everyone would identify it instantly. Same is with the Coke logo and the Pepsi logo design. But what do these trade mark logo designs represent as stand alone symbols? No doubt they have become the icons of identity for these firms but then, if an alien visiting earth for the first time sees the Pepsi logo. What would he / she think? Nothing but the letters P. E. P. S. I. until someone explains the whole idea.

The Philips logo design has shining stars in it which denote something that shines or light / a source of light / light bulb and the idea can be grasped with a bit of thinking.

You must have seen logos of military organisations worldwide. Each and every one has a logo design that shows some sort of weaponry or the other and weapons connect with the military and eventually, war. Similarly, a company logo design should mirror the very product or service provided by that company. In addition, it is not necessary to relate logos solely to commercial organizations.

Here we can have a look at the United Nations logo and see if it serves the purpose.

Oh yes, it certainly does. The image of the globe represents the entity in which all nations exist and the olive branches covering the globe denote world peace as the guardian of nations which stand united under the cover of United Nations Organization. It is therefore considered to be a perfect business logo design.

Having said all of the above, it proves that entrepreneurs must know the importance of a logo design and its relevance to the business it represents.

End Note: The contents are the view points of the author and questions/responses are MORE than welcome.

Sisters; the Volcanic Peaks of Oregon

noreply@blogger.com (Marketing Twister) — Sat, 19 Jun 2010 13:54:00 +0000

Sisters is a city in Oregon , USA. And is named after “three sisters”; the three volcanic peaks in Oregon, also renowned as ‘Oregon sisters’ lying in a row with elevation more than 10,000 feet each.

Sisters weather is awesome and pollution less atmosphere and the town is famous for its quilt life. Sisters map is available online. River, resorts, hotels, fishing sites and clear lake are the real attraction of this city. If you are fond of fishing, you can also find a fishing guide from the town easily.

Ashland is a city in Jackson County, Oregon, United States, near Interstate 5 and the California border, and located in the south end of the Rogue Valley. Tourism is the main source of income and annual Oregon Shakespeare Festval is the most renowned and loved event which brings thousands of visitors to the city.

Mt.Hood is the renowned volcanic peak in Oregon State, having a number of glaciers. The area is so beautiful and has a number of hotels and resorts for tourists.

Here rafting is so popular, normally referred as white water rafting. River rafting events are normally organized and people from the town and other part of the state participate in these events with great eager.

MLS, the abbreviation of multiple listing services; are used by various realtors in order to make all the information about real estate. Bend realtors and Tigard realtors are the leading names in Sisters real estate.

Various condominiums are offering services regarding property management. They provide details and deals for homes for sale and help the potential customers in home search and arranging accommodation. Southern property, river front property, coastal property of various acreages and property for sale are the prominent domains of real estate business there. Southern homes and homes for sale with are also potential areas in property business in Sisters area.

Pebble Beach, the Most Spectacular Golf Venue on Planet

noreply@blogger.com (Marketing Twister) — Sat, 19 Jun 2010 13:53:00 +0000

Pebble beach Oceanside Golf Clu

Pebble beach is the breath taking ocean side with conspicuous views that grab all the senses of beauty one can even imagine. Golf at Pebble beach has the spectacular history of over 90 years, and now proudly hosting the US Open golf championship 2010. The Oceanside golf course has seen the most esteemed players of all times over the whole last century and the most prestigious contests than any other course on the planet.

The hotels near the beach, resorts and lodges are fabulous there to experience the gorgeous feel of heavenly beach during the tourists stay there. Vacation rentals, houses for sale and properties at this heavenly piece of earth are available, can easily be worked out from online map and travel guides. Pebble beach home; the concept of extreme feel of classic beauty and typical style of accommodation on ocean bank, online photos reveal the glimpses of their beauty. Casa Palmero, is one of the most prominent inns in the area offering the ultimate sense of lodging with superior service quality. The refreshing and revitalizing spa here is famous for elegance and is ranked at number 3 all over the world.

Pebble beach in Monterey County, California is also renowned for annual concours of prewar and postwar car exhibition along with the show of latest ones. Lexus models 2008 and 2009 are named after this resort has been a remark in comfort and enjoyed respect among all other luxury cars.

Pebble Beach club and restaurants offer the esteemed sense of hosting, service and hospitality.

Car Financing Makes it Easy to Buy / Sell Classic Old Sports

noreply@blogger.com (Hasan Shirazi) — Mon, 14 Jun 2010 07:14:00 +0000

It was always my intention to buy an old classic sports car, which should be vintage sports category. I searched weekly the online classified magazines of antique cars and found interesting resources where you can get the list of car owners to contact them directly or contact autos collector to find a used old sports car for you.

Every year there are hundreds of exhibitors who join NEC Classic Motor Show in UK, where you can find several traders and even old classic cars financing companies. Such companies help the owners to sale there car quickly whereas provide you with a benefit of credit which can be paid back in installments. Bank rate has provided an auto calculator check it out here.

Business.com provides a list of auto financing companies here, through which you can get a cheap vintage sports car. I will list up few old classic cars 4 sale soon in USA and UK.

Does Logo Redesigning Really Work?

noreply@blogger.com (Hasan Shirazi) — Sat, 27 Mar 2010 06:59:00 +0000

Logo redesigning has now turned out to be a new trend for commercial brands around the world. Every other company is looking to redesign the logo to gain that extra bit of popularity. In fact it has nowadays become so in vogue for commercial companies to have their business logo design reworked after some time that they even go as far as tweaking their existing logo design according to special occasions and festivals or even seasons for that matter. So does logo redesigning really work in a positive manner for your business? Find the answer in the lines below.

As business and advertising trends are changing rapidly in today’s world, business logo designs are also going through these rapid changes. Entrepreneurs today feel that modifying or changing the look of their business logo design keeps them abreast of the developments that are taking place in the modern world. They believe that logo redesigning is the key to for their business to remain in the lime light and gain further popularity in the market.

In a totally different scenario, there are entrepreneurs and decision makers for companies who do not agree with this sort of approach and most of them hang on to their existing logo design like dear life. They believe that a logo is the main representation of a business or brand and stands for the individual and symbolic identity of that brand.

A business logo design that has never been altered has a solid standing of its own in the world. Everybody knows and remembers these logos and people relate to them with a sense of pride.

So what do you think is the right approach here?

Elements of a Perfect Logo Design Creative Brief

noreply@blogger.com (Hasan Shirazi) — Thu, 26 Nov 2009 13:32:00 +0000

Much has been written about how to choose a logo designer or logo design service and stuff like that. A lot more has been written about what should there be in a logo to achieve maximum results. This article is not about choosing the best logo design service available in the market. Neither it is about the elements of the best logo design of the century. It is rather about the ingredients of the creative brief that is given to a logo design service by clients to make a new or redesigned logo.

Standard creative briefs are bound to look something like this;

• Client’s company name and relevant details
• Project Description e.g. logo design or redesigning of old logo
• Description of the client company
• Description of products or services offered by the company
• Website name (complete address with external links if any)
• Description of niche target market
• Colour advice (if any)
• Inspiration – Any other logos that inspire you
• Medium of speech for the logo
• Supporting info

This was a simple creative brief that goes in about every logo design service as a standard procedure to start a logo design project.

Now for the best or at least one of the best logo design creative briefs that should be a uniform SOP document for all logo design service providers.

• Client’s company name and relevant details
• Description of the client company
• Description of products or services offered by the company
• Detail of core values and branding priorities
• Identity awareness: What you think of your identity
• Identity perception: What they (clients / customers) think of your identity
• Identity perception: What competitors think of your identity
• Description of tag line, slogans
• Detail of future aspirations with regards to current business standing
• Website name (complete address with external links if any)
• Description of niche target market / target audience
• Description of business rivals and their details
• Project Description e.g. logo design or redesigning of old logo
• Details of the current logo (if applicable)
• Reason for redesigning (if applicable)
• Colour inspiration (if any)
• Colour advice (if any)
• Design Inspiration – Any other logos that inspire you
• Design advice (if any)
• Size Inspiration (if any)
• Size advice (if any)
• Medium of speech for the logo / Language for the logo
• Supporting info