News

Designing Signage that Sells

brooke miceli — Tue, 02 Aug 2011 09:00:00 CDT

Creative Link is a blended marketing, branding and technology company. As such, we have some practice areas that do not get the love and attention in the blogosphere that we give to interactive projects. One under appreciated niche is retail promotions which require a specialized set of talents to design and produce effective marketing materials. Just as important are respecting retail budgets and delivering on-time.

Creative Collaboration

bobby arispe — Tue, 26 Jul 2011 09:30:00 CDT

Sometimes in the creative process, I need a buddy. Someone that can help me wade through a bog of ho-hum ideas to find the treasure of a great creative concept. Occasionally when the project, time, budget and stars align, I get the chance to collaborate with another creative, and it can be a wonderful thing.

Connotation of Words

heather rosenquist — Tue, 19 Jul 2011 09:30:00 CDT

Let's say you're going to be in a wedding this weekend. And miracle of all miracles, the attire the bride or groom has selected for you to wear is to your liking. Then suddenly, the delightful couple calls to say that your dress, or suit, will no longer be basic black.

Team Building

Jessica Miller — Wed, 13 Jul 2011 09:30:00 CDT

Team building is crucial to the success of a company. After all, it can help improve communication, make the workplace more enjoyable, motivate individuals, increase productivity and encourage collaboration.

Getting the most out of your budget

Tracy Lowe — Tue, 21 Jun 2011 10:00:00 CDT

Most clients today are spending marketing dollars within a closely monitored budget. With reduced spending, there are fewer free dollars to test new opportunities, or even expand in channels that are working like, pay per click, email marketing or television. However, there are ways to make your budgets work harder, optimize results and grow your business. Here are 5 tips to help you get the most out of any budget.

Don't Blame the Keyword

marisa fox — Tue, 07 Jun 2011 10:00:00 CDT

Pay-per-click (PPC) advertising has the potential to be very efficient. Not all keywords are equal though, and those keywords that aren't as efficient can find themselves either deleted or their bid lowered to the point they receive zero clicks. It isn't always the keyword's fault though. If it's a relevant keyword that should work, maybe the keyword isn't the problem and bid optimization isn't the answer.

Getting Personal with B2B Marketing

Marisa Fox — Thu, 02 Jun 2011 09:45:00 CDT

Business-to-Consumer (B2C) and Business-to-Business (B2B) marketing have their differences, but not realizing that both B2C and B2B marketing are speaking to an individual can hinder your B2B results.

In the News: The Epsilon Breach and Your Email Campaigns

valerie karnes — Thu, 26 May 2011 09:30:00 CDT

Last month an online marketing firm’s system was compromised by hackers who accessed a subset of customer information. Epsilon, the firm attacked, sends billions of emails annually on behalf of more than 2,500 clients. Some of these clients include Walgreens, Best Buy and Citigroup. How does this effective your email campaigns?

3,2,1 Fight! Search Engines vs Users

valerie karnes — Tue, 24 May 2011 09:00:00 CDT

Ladies and Gentlemen! Lets get ready to ruummmble!! In the red corner, we have Search Engines! And in the blue corner... Users! Ding ding! Fight! Wait... why are Search Engines and Users battling it out? After all, search engines purpose is to help users find what they're looking for, fast. So why the competition?

PPC or Nothing! Or So I Thought...

Marisa Fox — Wed, 18 May 2011 08:00:00 CDT

What a difference a year can make. Having spent 2004 through May 2010 working for an online yellow pages company and then a PPC agency, I was convinced that online marketing was so much more important, effective and efficient than traditional marketing.

"Win A Truck," is Effective Copywriting

heather rosenquist — Tue, 03 May 2011 09:00:00 CDT

Talk to any copywriter and within minutes, they’ll find a way to let you know how terribly clever they are. Nonsense, you say? Obviously, you don’t know any copywriters.

Tweet Tips for Event Promotion

brooke miceli — Tue, 26 Apr 2011 12:30:00 CDT

Twitter’s reach is undeniable and can be a viable PR tool for any business or organization with the right approach. Here are a few tips to utilize tweets to promote and effectively cover a professional event while not taking away from the actual experience:

Type on the Web

bobby arispe — Tue, 19 Apr 2011 09:00:00 CDT

The internet has long been the land of Arial, Verdana, and Times. Typography on the web has been a boring and lonely place.

North American Launch of Desjoyaux Pools

Andrew Festa — Thu, 07 Apr 2011 17:00:00 CDT

Georgia just got a little more French. And Creative Link was a part of it.

Gym. Tan. Volleyball - Week 2

jessica miller — Fri, 01 Apr 2011 17:15:00 CDT

It was another great night in the sand! We had a little food and drank and we were ready to play.