tag:blogger.com,1999:blog-42888086003850476072024-11-01T07:11:04.277-04:00Social Media For Business, Real Estate And Creative ProfessionalsRoberta Stonehttp://www.blogger.com/profile/03284199202692152750noreply@blogger.comBlogger162125tag:blogger.com,1999:blog-4288808600385047607.post-90480697143856403102011-11-02T08:56:00.009-04:002011-11-02T08:56:00.118-04:00

Okay, so you’ve finally gotten on the social media bandwagon. You’ve been putting it off and putting it off, but now you’ve finally made the move. You’ve decided social media is where its at and you’ve not only launched your business on Facebook but you’ve paid someone to design a snazzy new custom branded Facebook Landing Page.Your new Landing Page is the place newcomers to your Facebook Page

Roberta Stonehttp://www.blogger.com/profile/03284199202692152750noreply@blogger.com0tag:blogger.com,1999:blog-4288808600385047607.post-55840772625273622862011-11-01T08:56:00.022-04:002011-11-01T08:56:00.235-04:00

It is no secret: LinkedIn is the largest professional network available on the Internet. As of August 2011, LinkedIn CEO, Jeff Weiner, could proudly verify that the global network had over 120 million member profiles – with approximately half of these users located in the United States. In addition to individual user profiles, LinkedIn also offers company profiles. Over 2 million public and

Roberta Stonehttp://www.blogger.com/profile/03284199202692152750noreply@blogger.com0tag:blogger.com,1999:blog-4288808600385047607.post-5542694000784701372011-10-30T08:56:00.018-04:002011-10-30T08:56:00.222-04:00

Be honest. How often do you sabotage yourself?On any given day, you have tasks you’d like to finish because you know they’d positively impact your business, and tasks you actually do.You trick yourself into thinking that keeping up with industry news, and reading the latest “10 tips to ______” post is “working”.You know better, but some part of you believes that simply reading the article will

Roberta Stonehttp://www.blogger.com/profile/03284199202692152750noreply@blogger.com0tag:blogger.com,1999:blog-4288808600385047607.post-56300410517577772992011-10-29T08:56:00.005-04:002011-10-29T08:56:00.507-04:00

Roberta Stonehttp://www.blogger.com/profile/03284199202692152750noreply@blogger.com0tag:blogger.com,1999:blog-4288808600385047607.post-6241443782505221442011-10-28T08:56:00.001-04:002011-10-28T08:56:00.573-04:00

Social media sites are more popular than ever and with over 100 million users LinkedIn is in the top five most popular. LinkedIn is the world’s largest professional network and is an extremely resourceful tool for job hunters, recruiters, business owners, etc. Once you sign up for a LinkedIn account, you must create your professional profile. The more effective your profile, the more

Roberta Stonehttp://www.blogger.com/profile/03284199202692152750noreply@blogger.com0tag:blogger.com,1999:blog-4288808600385047607.post-40376691867370737192011-10-27T08:56:00.008-04:002011-10-27T08:56:00.469-04:00

I often have clients that need advice about separating their personal and business contacts, especially onFacebook. However, I also advise against a big ‘separation.’While I understand the need for privacy, I’m also an advocate for getting to know people.  It’s that human connection that allows people to get to know you, like you, trust you… and yes –eventually–buy from you.When I meet

Roberta Stonehttp://www.blogger.com/profile/03284199202692152750noreply@blogger.com0tag:blogger.com,1999:blog-4288808600385047607.post-52545855312736769972011-10-26T08:56:00.000-04:002011-10-26T08:56:00.214-04:00

So you're attracting lots of visitors to your website. But if you're a freelancer or running a creative business, you need those visitors to become clients and customers. Otherwise your site is like a bucket with a hole - draining away your time and money.1. Work out what they really want. Finding out what your customers want is the beginning and end of your marketing efforts. Get this

Roberta Stonehttp://www.blogger.com/profile/03284199202692152750noreply@blogger.com0tag:blogger.com,1999:blog-4288808600385047607.post-79128112632724919782011-10-23T08:56:00.007-04:002011-10-23T08:56:00.071-04:00

There are a multitude of blog posts and articles on the Internet on everything from how to create your Facebook Business Page to how to use third party applications, how to manage your page to how to get more likes. This is not one of those posts. This is a quick and dirty low-down on five ways you can make your Facebook Business Page more likable – today. Not next week. Not when you get

Roberta Stonehttp://www.blogger.com/profile/03284199202692152750noreply@blogger.com0tag:blogger.com,1999:blog-4288808600385047607.post-35391982116242451362011-10-22T08:56:00.002-04:002011-10-22T08:56:01.021-04:00

'Fantastic' iPhone 4S sales thump 1.7M record set by last year's smartphoneComputerworld - Apple today said that it had sold more than 4 million iPhone 4S smartphones since the device reached retail last Friday.That's a record for Apple, which last year touted iPhone 4 sales of 1.7 million in its first three days of retail availability. The early iPhone 4S sales were four times

Roberta Stonehttp://www.blogger.com/profile/03284199202692152750noreply@blogger.com0tag:blogger.com,1999:blog-4288808600385047607.post-4285890851807744492011-10-21T08:56:00.017-04:002011-10-21T08:56:01.006-04:00

On October 10, Facebook rolled out its long awaited native iOS application and an HTML 5 web application. Part of Facebook’s first efforts in extending its full Platform to the mobile market, both apps not only provide a slick new user experience, but also bring social app discovery to mobile. Users can now discover and interact with apps on their mobile devices through three new channels: 

Roberta Stonehttp://www.blogger.com/profile/03284199202692152750noreply@blogger.com0tag:blogger.com,1999:blog-4288808600385047607.post-32757289512949093142011-10-20T08:56:00.005-04:002011-10-20T08:56:00.322-04:00

Roberta Stonehttp://www.blogger.com/profile/03284199202692152750noreply@blogger.com0tag:blogger.com,1999:blog-4288808600385047607.post-57521652826139200292011-10-19T08:56:00.001-04:002011-10-19T08:56:00.211-04:00

70% of Companies Ignore Customer Complaints on TwitterDespite increasing numbers of customers using Twitter to publicly complain about brands, the vast majority of companies respond in the exact same way….with the quiet of contempt.New research from Maritz and Evolve24 of 1,298 Twitter complainants found that only 29% of those tweet gripes were replied to by the companies in question.&

Roberta Stonehttp://www.blogger.com/profile/03284199202692152750noreply@blogger.com0tag:blogger.com,1999:blog-4288808600385047607.post-17508855600528837422011-10-18T08:56:00.020-04:002011-10-18T08:56:00.480-04:00

A few weeks back, Techdirt posted a story about a European campaign group called "Europe vs. Facebook", which is trying to find out exactly what information Facebook holds about its users. It is doing this using European data protection laws, thanks to the fact that Facebook' s international headquarters are in Ireland.The group's founder, Max Schrems, received a reply to his request

Roberta Stonehttp://www.blogger.com/profile/03284199202692152750noreply@blogger.com0tag:blogger.com,1999:blog-4288808600385047607.post-38380269802155642792011-10-17T08:56:00.012-04:002011-10-17T08:56:00.577-04:00

Facebook is trying to make privacy simpler. But as they add more features, privacy always seems to become more complicated.With the addition of the Facebook Subscribe button, understanding how your Facebook privacy works is more important than ever.The good news is that Facebook is making it simpler to find the settings for controlling your privacy.The bad news is that there’s a

Roberta Stonehttp://www.blogger.com/profile/03284199202692152750noreply@blogger.com0tag:blogger.com,1999:blog-4288808600385047607.post-66230792008235185272011-10-16T08:56:00.007-04:002011-10-16T08:56:00.499-04:00

By now everyone has probably seen the new Facebook changes. I’ll admit that I’m not an avid Facebook user, so it feels like every time I log on to the site I’m bombarded by something new that makes me wish for the old days when you had to have an .edu email address to use the site. Ah, simpler times. But I understand why Facebook had to evolve. If not, it would get left behind.&

Roberta Stonehttp://www.blogger.com/profile/03284199202692152750noreply@blogger.com0tag:blogger.com,1999:blog-4288808600385047607.post-80741458036115833642011-10-15T08:56:00.007-04:002011-10-15T08:56:00.148-04:00

The social media adoption rate continues to grow at a staggering pace as the big four networks – Facebook, Twitter, LinkedIn and Google+ – gobble up the attention and man-hours of brands and users alike.Facebook recently announced they had passed 800 million active users. Twitter has at least 200 million registered profiles (more than 254 million, by my count). LinkedIn has 64 million users in

Roberta Stonehttp://www.blogger.com/profile/03284199202692152750noreply@blogger.com0tag:blogger.com,1999:blog-4288808600385047607.post-78304252077758033012011-10-14T08:56:00.014-04:002011-10-14T08:56:00.567-04:00

Yet marketers have concerns with the communities they've built on social sites Social media marketers feel that having a presence on social sites is more important than advertising there, but there are still challenges related to keeping a community running online.In July 2011, Microsoft Advertising and Advertiser Perceptions surveyed social media marketers in six countries

Roberta Stonehttp://www.blogger.com/profile/03284199202692152750noreply@blogger.com0tag:blogger.com,1999:blog-4288808600385047607.post-67505184595006838842011-10-13T08:56:00.007-04:002011-10-13T08:56:00.855-04:00

Oct 11 (Reuters) - Marketing chiefs feel overwhelmed by the growing volume of customer data on websites like Facebook and Twitter, and while they realise its potential value they consider themselves ill-equipped to harness it, an IBM study found.Only 26 percent of chief marketing officers track blogs and just 40 percent track any online communications, while 82 percent still rely on traditional

Roberta Stonehttp://www.blogger.com/profile/03284199202692152750noreply@blogger.com0tag:blogger.com,1999:blog-4288808600385047607.post-44515142081105726782011-10-12T08:56:00.015-04:002011-10-12T08:56:00.267-04:00

Currently Facebook has over 750 million active users. This means the Facebook community is over 2.4 times the population of the United States and it's growing rapidly every day. The marketing potential of this site is just incredible. If you are doing any kind of online marketing for your business and are not using Facebook then you are missing out on thousands of potential customers. It is

Roberta Stonehttp://www.blogger.com/profile/03284199202692152750noreply@blogger.comtag:blogger.com,1999:blog-4288808600385047607.post-16919468516325163722011-10-11T08:58:00.009-04:002011-10-11T11:20:14.963-04:00

Social media can be an effective tool for connecting with other Internet users and to promote yourself and your business online. If you don't put some strict limits in place, you can find yourself spending far too much time on sites like Twitter, Facebook and LinkedIn. To get the benefits of these sites and continue taking care of business, you need to effectively manage your social media time.

Roberta Stonehttp://www.blogger.com/profile/03284199202692152750noreply@blogger.com0tag:blogger.com,1999:blog-4288808600385047607.post-36251497824764276402011-10-10T08:58:00.017-04:002011-10-10T08:58:00.176-04:00

How successful is your online business? Are you achieving the monetary rewards that you’d hoped to achieve when you set up your Web site? If not, you may have fallen prey to one of five common misconceptions to achieving success with an online business. Misconception #1: If you put up a Web site, people will come. Regretfully, this is far from the truth. Competition is fierce on the Internet,

Roberta Stonehttp://www.blogger.com/profile/03284199202692152750noreply@blogger.com0tag:blogger.com,1999:blog-4288808600385047607.post-39791675182458977252011-10-09T10:01:00.023-04:002011-10-09T10:01:00.245-04:00

Planning an Internet marketing strategy? Will you get the best ROI from a CPA, CPC, PPL, or a hybrid model? And how will you track your CPM and determine your CTR?HUH?If you’re new to business and trying to learn how to market on the Internet, your first reaction will be complete bewilderment. Come to think of it, why am I suggesting this happens only to people who are new to business? I’m

Roberta Stonehttp://www.blogger.com/profile/03284199202692152750noreply@blogger.com0tag:blogger.com,1999:blog-4288808600385047607.post-9438571601285105562011-10-08T08:56:00.018-04:002011-10-08T08:56:00.153-04:00

Picture, if you will, a Rocky-style montage. A team is involved in website creation from the ground up. A driving, inspirational song begins. The first scene is a highly contentious meeting, with a sweating and nervous marketing executive frantically drawing away at a whiteboard in front of a hostile audience. Flash to copywriters, fingers cracked and bleeding, churning away at their keyboards.

Roberta Stonehttp://www.blogger.com/profile/03284199202692152750noreply@blogger.com0tag:blogger.com,1999:blog-4288808600385047607.post-14855316457970558772011-10-07T14:12:00.001-04:002011-10-07T14:12:52.254-04:00

For all of his years in the spotlight at the helm of Apple, Steve Jobs in many ways remains an inscrutable figure — even in his death. Fiercely private, Jobs concealed most specifics about his personal life, from his curious family life to the details of his battle with pancreatic cancer — a disease that ultimately claimed him on Wednesday, at the age of 56. While the CEO and co-founder of

Roberta Stonehttp://www.blogger.com/profile/03284199202692152750noreply@blogger.com0tag:blogger.com,1999:blog-4288808600385047607.post-63574782865260433082011-10-07T08:56:00.020-04:002011-10-07T08:56:00.142-04:00

When you’re hunting online for a roofer, bicycle repair shop or optometrist, one of the first screening criteria you use when looking at web sites is “Are they nearby?” You want that question answered in the first five seconds after landing on a company’s site.When you’re hunting online for a roofer, bicycle repair shop or optometrist, one of the first screening criteria you use when looking at

Roberta Stonehttp://www.blogger.com/profile/03284199202692152750noreply@blogger.com0