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	<title>Creative Traction</title>
	
	<link>http://creativetraction.com</link>
	<description>Research, Insight, Strategy</description>
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		<title>Google’s UX Team: How people behave online</title>
		<link>http://creativetraction.com/2010/07/30/googles-ux-team-how-people-behave-online/</link>
		<comments>http://creativetraction.com/2010/07/30/googles-ux-team-how-people-behave-online/#comments</comments>
		<pubDate>Fri, 30 Jul 2010 11:00:48 +0000</pubDate>
		<dc:creator>Duane Brown</dc:creator>
				<category><![CDATA[Research & Insight]]></category>

		<guid isPermaLink="false">http://creativetraction.com/?p=3286</guid>
		<description><![CDATA[Paul Adams is a user experience research at Google. He recently gave a speech outlining research by Google and others into how people connect with each other and what that means for the internet.

The Real Life Social Network v2
View more documents from Paul Adams.

This presentation looks at behavior and how people act online and is [...]]]></description>
			<content:encoded><![CDATA[<blockquote><p>Paul Adams is a user experience research at Google. He recently gave a speech outlining research by Google and others into how people connect with each other and what that means for the internet.</p></blockquote>
<p><img style="visibility: hidden; width: 0px; height: 0px;" src="http://counters.gigya.com/wildfire/IMP/CXNID=2000002.0NXC/bT*xJmx*PTEyODAzNzIzOTE3NDAmcHQ9MTI4MDM3MjQ*MDQyOCZwPTEwMTkxJmQ9V*ZfZW1iZWRfZG9jdW1lbnQmZz*yJm89Njky/MDEyNDI5OTc*NDhiOWI2NTI4YTc2MmM*YjRmYTgmb2Y9MA==.gif" border="0" alt="" width="0" height="0" /></p>
<div id="__ss_4656436" style="width: 477px;"><strong style="display: block; margin: 12px 0 4px;"><a title="The Real Life Social Network v2" href="http://www.slideshare.net/padday/the-real-life-social-network-v2">The Real Life Social Network v2</a></strong><object id="__sse4656436" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="477" height="510" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="FlashVars" value="gig_lt=1280372391740&amp;gig_pt=1280372440428&amp;gig_g=2" /><param name="src" value="http://static.slidesharecdn.com/swf/doc_player.swf?doc=vtm2010-100701010846-phpapp01&amp;stripped_title=the-real-life-social-network-v2" /><param name="name" value="__sse4656436" /><param name="flashvars" value="gig_lt=1280372391740&amp;gig_pt=1280372440428&amp;gig_g=2" /><param name="allowfullscreen" value="true" /><embed id="__sse4656436" type="application/x-shockwave-flash" width="477" height="510" src="http://static.slidesharecdn.com/swf/doc_player.swf?doc=vtm2010-100701010846-phpapp01&amp;stripped_title=the-real-life-social-network-v2" name="__sse4656436" flashvars="gig_lt=1280372391740&amp;gig_pt=1280372440428&amp;gig_g=2" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<div style="padding: 5px 0pt 12px;">View more <a href="http://www.slideshare.net/">documents</a> from <a href="http://www.slideshare.net/padday">Paul Adams</a>.</div>
</div>
<p>This presentation looks at behavior and how people act online and is less about the technology. About 20% into the presentation Paul says we&#8217;ll all need to become skilled at social web design and I&#8217;ve to agree. The technology will help us get to where we want to go. First, we&#8217;ll need to know what we&#8217;ll want to do and which relationships we want to build.</p>
<p>Found Via: <a href="http://www.alexlcohen.com/social-media/2010/07/28/social-media-presentation/">Digital Alex</a></p>
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		<item>
		<title>The ups and downs of social networks</title>
		<link>http://creativetraction.com/2010/07/28/the-ups-and-downs-of-social-networks/</link>
		<comments>http://creativetraction.com/2010/07/28/the-ups-and-downs-of-social-networks/#comments</comments>
		<pubDate>Wed, 28 Jul 2010 23:20:14 +0000</pubDate>
		<dc:creator>Duane Brown</dc:creator>
				<category><![CDATA[Research & Insight]]></category>

		<guid isPermaLink="false">http://creativetraction.com/?p=3232</guid>
		<description><![CDATA[
Facebook has announced that it now has 500m active users, just six years after it was launched. The site has become the poster child of social networking on the web. While some others have seen growth, MySpace, Flickr and Bebo appear to have declined in the past year, according to these figures from Nielsen. Interesting [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><a href="http://creativetraction.com/wp-content/uploads/2010/07/url1.jpg"><img class="size-full wp-image-3247  aligncenter" title="url" src="http://creativetraction.com/wp-content/uploads/2010/07/url1.jpg" alt="" width="352" height="263" /></a></p>
<blockquote><p>Facebook has announced that it now has 500m active users, just six years after it was launched. The site has become the poster child of social networking on the web. While some others have seen growth, MySpace, Flickr and Bebo appear to have declined in the past year, according to these figures from Nielsen. Interesting international variations are seen, both in the amount of time Facebook users spend on the site each month and in the competing networks&#8217; popularity in different countries.</p></blockquote>
<p>Wanted to share this great infographic by BBC about the mood of people on Facebook over the last year. The infographic covers the US, UK, Spain, France and many more. <a href="http://www.bbc.co.uk/news/technology-10719042">Check it out</a>.</p>
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		<title>Recorded Future</title>
		<link>http://creativetraction.com/2010/07/24/recorded-future/</link>
		<comments>http://creativetraction.com/2010/07/24/recorded-future/#comments</comments>
		<pubDate>Sat, 24 Jul 2010 23:01:56 +0000</pubDate>
		<dc:creator>Duane Brown</dc:creator>
				<category><![CDATA[Research & Insight]]></category>

		<guid isPermaLink="false">http://creativetraction.com/?p=3206</guid>
		<description><![CDATA[This past week I had the opportunity to chat with the team at Recorded Future.
The company is one of the first to receive money from Google Ventures. Recorded Future is a social media monitoring tool in its basic form. However, it&#8217;s looking to help track events and the data around that. Below is a video [...]]]></description>
			<content:encoded><![CDATA[<p>This past week I had the opportunity to chat with the team at <a href="http://recordedfuture.com/">Recorded Future</a>.</p>
<p>The company is one of the first to receive money from <a href="http://www.google.com/ventures/">Google Ventures</a>.<a href="http://recordedfuture.com/"> Recorded Future</a> is a social media monitoring tool in its basic form. However, it&#8217;s looking to help track events and the data around that. Below is a video off their YouTube channel</p>
<p><a href="http://creativetraction.com/2010/07/24/recorded-future/"><em>Click here to view the embedded video.</em></a></p>
<p>I&#8217;m going to test the tool this week and look at Comic-Con, which the geek event or all events taking place this summer. I&#8217;m going to add them to my list of <a href="../2009/06/11/paid-social-media-monitoring-and-measurement-tools-the-almost-complete-guide/">Paid Social Media Monitoring and Measurement Tools</a>.<a href="../2009/06/11/paid-social-media-monitoring-and-measurement-tools-the-almost-complete-guide/"> </a></p>
<p><strong>[Update]</strong> The system doesn&#8217;t want to let me track comic con. I&#8217;m in touch with me contact to see about this.</p>
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		<title>The Bucket Brigade</title>
		<link>http://creativetraction.com/2010/07/21/the-bucket-brigade/</link>
		<comments>http://creativetraction.com/2010/07/21/the-bucket-brigade/#comments</comments>
		<pubDate>Wed, 21 Jul 2010 16:46:07 +0000</pubDate>
		<dc:creator>Duane Brown</dc:creator>
				<category><![CDATA[Research & Insight]]></category>

		<guid isPermaLink="false">http://creativetraction.com/?p=3195</guid>
		<description><![CDATA[
I was minding my own business as I often do on Twitter and came across this tweet by  Emma Brooks:
 

I&#8217;ve supported Bud. Have you? #DoIt RT @bud_caddell: 36 hours to go! Gimme a hand spreading the good word, won&#8217;t you? http://bit.ly/bItEAk  


I love the people I follow on Twitter and the great [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://creativetraction.com/wp-content/uploads/2010/07/bucketbrigade.full_.jpg"><img class="aligncenter size-full wp-image-3198" title="bucketbrigade.full" src="http://creativetraction.com/wp-content/uploads/2010/07/bucketbrigade.full_.jpg" alt="" width="560" height="420" /></a></p>
<p>I was minding my own business as I often do on Twitter and came across this tweet by <strong> </strong><strong><a href="http://twitter.com/ejbrooks/status/19087089806">Emma Brooks</a></strong>:</p>
<p><!-- http://twitter.com/ejbrooks/status/19087089806 --> <!-- .bbpBox19087089806 {background:url(http://a3.twimg.com/profile_background_images/3612731/100508-35-Metal-Texture.jpg) #ffffff;padding:20px;} p.bbpTweet{background:#fff;padding:10px 12px 10px 12px;margin:0;min-height:48px;color:#000;font-size:18px !important;line-height:22px;-moz-border-radius:5px;-webkit-border-radius:5px} p.bbpTweet span.metadata{display:block;width:100%;clear:both;margin-top:8px;padding-top:12px;height:40px;border-top:1px solid #fff;border-top:1px solid #e6e6e6} p.bbpTweet span.metadata span.author{line-height:19px} p.bbpTweet span.metadata span.author img{float:left;margin:0 7px 0 0px;width:38px;height:38px} p.bbpTweet a:hover{text-decoration:underline}p.bbpTweet span.timestamp{font-size:12px;display:block} --></p>
<div class="bbpBox19087089806">
<p class="bbpTweet">I&#8217;ve supported Bud. Have you? <a class="tweet-url hashtag" title="#DoIt" rel="nofollow" href="http://twitter.com/search?q=%23DoIt">#DoIt</a> RT @<a class="tweet-url username" rel="nofollow" href="http://twitter.com/bud_caddell">bud_caddell</a>: 36 hours to go! Gimme a hand spreading the good word, won&#8217;t you? <a rel="nofollow" href="http://bit.ly/bItEAk">http://bit.ly/bItEAk</a><span class="timestamp"> </span><span class="metadata"><span class="author"> </span></span></p>
</div>
<p><!-- end of tweet --></p>
<p>I love the people I follow on Twitter and the great opportunities to connect with more interesting people and projects through them is amazing. I may even go as far as say it&#8217;s bliss.</p>
<p>Bud Caddell over at <a href="http://whatconsumesme.com/">WhatConsumesMe</a> has started an awesome new book project called <a href="http://www.kickstarter.com/projects/1755731273/were-writing-a-book-the-bucket-brigade-title-tenta">The Bucket Brigade</a>.</p>
<blockquote><p>Let’s help brands and marketers better understand how to court and  support existing communities, crowds, and networks; that each is  different and that each possesses people seeking unique interests.</p>
<p>Let’s prove to brands that there’s far more value in earning,  feeding, and sustaining their own communities, crowds, and networks than  a few more repeat purchases.</p>
<p>Let’s prove what a farce it is to measure that value in terms of  media impressions.</p>
<p>Let’s set the record straight, there is no free user generated  content and there is no magical <em>viral</em> answer to reintroducing  the corporation to culture.</p></blockquote>
<p>This book is going to help change people&#8217;s views I hope and teach us all something along the way. Please check out <a href="http://www.kickstarter.com/projects/1755731273/were-writing-a-book-the-bucket-brigade-title-tenta">Kickstarter and fund it</a>!</p>
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		<title>Gamasutra Article: The Real Cost Of Marketing Your Game With Social Media</title>
		<link>http://creativetraction.com/2010/07/18/gamasutra-article-the-real-cost-of-marketing-your-game-with-social-media/</link>
		<comments>http://creativetraction.com/2010/07/18/gamasutra-article-the-real-cost-of-marketing-your-game-with-social-media/#comments</comments>
		<pubDate>Mon, 19 Jul 2010 02:57:50 +0000</pubDate>
		<dc:creator>Duane Brown</dc:creator>
				<category><![CDATA[Announce]]></category>

		<guid isPermaLink="false">http://creativetraction.com/?p=3189</guid>
		<description><![CDATA[
Last week I was happy to see my second article go live at Gamasutra: The Real Cost Of Marketing Your Game With Social  Media. Some areas I cover are:

Real-Time Listening in Social Media
Building out Your Social Engagement Organically
Business Objectives
The Cost of Social Media

There a few comments and I love the feedback from the video [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><a href="http://creativetraction.com/wp-content/uploads/2010/07/url.jpg"><img class="size-full wp-image-3190  aligncenter" title="url" src="http://creativetraction.com/wp-content/uploads/2010/07/url.jpg" alt="" width="552" height="167" /></a></p>
<p>Last week I was happy to see my second article go live at <a href="http://www.gamasutra.com/">Gamasutra</a>: <a href="http://www.gamasutra.com/view/feature/5893/the_real_cost_of_marketing_your_.php">The Real Cost Of Marketing Your Game With Social  Media</a>. Some areas I cover are:</p>
<ol>
<li>Real-Time Listening in Social Media</li>
<li>Building out Your Social Engagement Organically</li>
<li>Business Objectives</li>
<li>The Cost of Social Media</li>
</ol>
<p>There a few comments and I love the feedback from the video game community that I get. Now I need to think about what my next article will be. I&#8217;ve a few ideas but need to flush them out.</p>
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		<title>Web Trend Map</title>
		<link>http://creativetraction.com/2010/07/15/web-trend-map/</link>
		<comments>http://creativetraction.com/2010/07/15/web-trend-map/#comments</comments>
		<pubDate>Thu, 15 Jul 2010 16:04:38 +0000</pubDate>
		<dc:creator>Duane Brown</dc:creator>
				<category><![CDATA[Research & Insight]]></category>

		<guid isPermaLink="false">http://creativetraction.com/?p=3186</guid>
		<description><![CDATA[A cool link that my friend Renee sent out a tweet today about Web Trend Map.
The Web Trend Map community curates meaningful link trends by choosing  sources they trust.
Old Spice is one of the trending topics for YouTube of course. Web Trend Map.
]]></description>
			<content:encoded><![CDATA[<p>A cool link that my friend Renee sent out a <a href="http://twitter.com/Renee3/statuses/18612099952">tweet</a> today about <a href="http://webtrendmap.com/">Web Trend Map</a>.</p>
<blockquote><p>The Web Trend Map community curates meaningful link trends by choosing  sources they trust.</p></blockquote>
<p>Old Spice is one of the trending topics for YouTube of course. <a href="http://webtrendmap.com/">Web Trend Map</a>.</p>
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		<title>Facebook Usage Declining</title>
		<link>http://creativetraction.com/2010/07/12/facebook-usage-declining/</link>
		<comments>http://creativetraction.com/2010/07/12/facebook-usage-declining/#comments</comments>
		<pubDate>Mon, 12 Jul 2010 18:00:57 +0000</pubDate>
		<dc:creator>Duane Brown</dc:creator>
				<category><![CDATA[Research & Insight]]></category>

		<guid isPermaLink="false">http://creativetraction.com/?p=3176</guid>
		<description><![CDATA[
Reports are coming in over the weekend that Facebook usage is starting to decline among teens. This was always a question of when for Facebook and not if.
Social networks in general take up a large portion of teens’ time online  – over 80% of it according to this survey. The Facebook burnout isn’t  [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><a href="http://creativetraction.com/wp-content/uploads/2010/07/IIIIMyClock1.jpg"><img class="size-full wp-image-3178  aligncenter" title="IIIIMyClock1" src="http://creativetraction.com/wp-content/uploads/2010/07/IIIIMyClock1.jpg" alt="" width="388" height="396" /></a></p>
<p>Reports are coming in over the weekend that<a href="http://www.socialtimes.com/2010/07/report-teens-love-affair-with-facebook-might-be-waning/?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+socialtimes+%28SocialTimes.com%29&amp;utm_content=Bloglines"> Facebook usage is starting to decline</a> among teens. This was always a question of when for Facebook and not if.</p>
<blockquote><p>Social networks in general take up a large portion of teens’ time online  – over 80% of it according to this survey. The Facebook burnout isn’t  affecting all of these youthful social networkers: 90% of teens say they  use social networks and prefer Facebook above all others. However,  nearly a fifth of these (19%) say they use the site less often, or have  stopped altogether in recent weeks. Also, 21% of those surveyed say that  their friends are using Facebook less often than before.</p></blockquote>
<p>So what does this mean? Do we go <a href="http://creativetraction.com/2010/07/10/the-rise-of-the-vertical-social-network/">vertical</a> like I talked about on Saturday. I think that&#8217;s one option. However, the other option is really the one we should have been looking at as well. Building out your own database of information on your consumers. To many brands replied on Facebook to the keepers of information about their consumers and that&#8217;s going to be a challenge as Facebook becomes less relevant over time.</p>
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		<title>The Rise of the Vertical Social Network</title>
		<link>http://creativetraction.com/2010/07/10/the-rise-of-the-vertical-social-network/</link>
		<comments>http://creativetraction.com/2010/07/10/the-rise-of-the-vertical-social-network/#comments</comments>
		<pubDate>Sat, 10 Jul 2010 13:29:53 +0000</pubDate>
		<dc:creator>Duane Brown</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>

		<guid isPermaLink="false">http://creativetraction.com/?p=3174</guid>
		<description><![CDATA[A few weeks ago I talked about branding and standing out from the crowd. Over the last week we&#8217;ve seen posts talk about The Rise of the Vertical Social Network. We&#8217;re going to continue to see this trend as we get more people focused on connecting and the quality of that connection.
]]></description>
			<content:encoded><![CDATA[<p>A few weeks ago I talked about <a href="http://creativetraction.com/2010/06/13/getting-your-brand-visibility/">branding</a> and standing out from the crowd. Over the last week we&#8217;ve seen posts talk about <a href="http://blog.sysomos.com/2010/07/08/the-rise-of-the-vertical-social-network/">The Rise of the Vertical Social Network</a>. We&#8217;re going to continue to see this trend as we get more people focused on connecting and the quality of that connection.</p>
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		<title>WellKnown.as</title>
		<link>http://creativetraction.com/2010/07/06/wellknown-as/</link>
		<comments>http://creativetraction.com/2010/07/06/wellknown-as/#comments</comments>
		<pubDate>Tue, 06 Jul 2010 16:54:27 +0000</pubDate>
		<dc:creator>Duane Brown</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>

		<guid isPermaLink="false">http://creativetraction.com/?p=3164</guid>
		<description><![CDATA[
Came across WellKnown.as the other day and can&#8217;t honestly remember how.
Wellknown.as helps you discover events based on your location or area of interest; attend and meet up with peers, and develop your network in all events.
After checking out the site and seeing what they&#8217;re doing for the Social Media Marketing 2010 San Francisco. I feel [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://creativetraction.com/wp-content/uploads/2010/07/plancast.jpg"><img class="aligncenter size-full wp-image-3169" title="plancast" src="http://creativetraction.com/wp-content/uploads/2010/07/plancast.jpg" alt="" width="450" height="330" /></a></p>
<p>Came across <a href="http://WellKnown.as">WellKnown.as</a> the other day and can&#8217;t honestly remember how.</p>
<blockquote><p>Wellknown.as helps you discover events based on your location or area of interest; attend and meet up with peers, and develop your network in all events.</p></blockquote>
<p>After checking out the site and seeing what they&#8217;re doing for the <a href="http://wellknown.as/events/1413/posts">Social Media Marketing 2010 San Francisco</a>. I feel like this is a benefit or feature of an existing platform like <a href="http://plancast.com/">Plancast</a> or events on Facebook.</p>
<p>I don&#8217;t feel compelled enough to join another event site even if they are trying to get more social.</p>
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		<title>Infographic: Marketing Map Integration</title>
		<link>http://creativetraction.com/2010/07/03/infographic-marketing-map-integration/</link>
		<comments>http://creativetraction.com/2010/07/03/infographic-marketing-map-integration/#comments</comments>
		<pubDate>Sat, 03 Jul 2010 11:51:54 +0000</pubDate>
		<dc:creator>Duane Brown</dc:creator>
				<category><![CDATA[Strategy & Branding]]></category>

		<guid isPermaLink="false">http://creativetraction.com/?p=3159</guid>
		<description><![CDATA[Do you want to know why integration is so difficult? See this amazing Marketing Map. 

Found this via the crazy team over at Noise Digital &#38; Marketing Map.
]]></description>
			<content:encoded><![CDATA[<p>Do you want to know why integration is so difficult? See this amazing Marketing Map. </p>
<p><a href="http://creativetraction.com/wp-content/uploads/2010/07/marketing_map_layers.gif"><img class="aligncenter size-full wp-image-3160" title="marketing_map_layers" src="http://creativetraction.com/wp-content/uploads/2010/07/marketing_map_layers.gif" alt="" width="543" height="366" /></a></p>
<p>Found this via the crazy team over at <a href="http://www.noisedigital.com">Noise Digital</a> &amp; <a href="http://www.marketing-map.co.uk/cms/home">Marketing Map</a>.</p>
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