CreatoBlog

The Art of Procrastination

Stephanie Fisher — Mon, 14 May 2012 14:33:37 +0000

It’s Finals Week, and all my fellow design students and I are all in the same zombie state, running around trying to finish everything on time.Seeing everyone scrambling, and the look of 2 days without sleep (and way too much caffeine) on their faces has got me thinking about the way everyone works and handles [...]

Small Time Name, Big Time Fame

Joshua Arter — Fri, 30 Mar 2012 17:17:50 +0000

You would probably have a hard time today trying to find someone not on Facebook or Twitter (heaven forbid both!). But what use are they for someone not promoting a huge brand? Sure we keep in touch with friends, share news, and see what’s the latest and greatest online, however there is so much more [...]

Use puns in advertising copy to add clarity

Priya — Thu, 29 Mar 2012 15:37:22 +0000

Puns in ad copy can be powerful because they help people quickly grasp and remember what you have to say. But, not so much when they are used gratuitously. I’ve been hearing a radio spot touting Froedtert and the Medical College of Wisconsin as an academic medical partnership. It suggests that using a teaching hospital [...]

Anything you tweet can and will be used against you.

Priya — Thu, 22 Mar 2012 15:43:39 +0000

The Occupy Wall Street protests have bloomed for many reasons. But mostly because technologies like Twitter have allowed people to organize them. That’s wonderful from a free speech perspective. But could your tweets be seen as organizing to break the law? If so, be warned. Your tweets can be used against you because they were [...]

QR Code Takeover

Stephanie Fisher — Wed, 07 Mar 2012 02:02:07 +0000

Looking for new ways to market your business? Look no further! What your business needs is a square box of dots and squiggles to catch the consumer eye. Where can they be placed, you ask? On virtually anything, even cupcakes! Check out these QR Code fails: http://mashable.com/2012/03/04/funniest-qr-code-fail/

Happy Now?

Brad — Tue, 28 Feb 2012 00:56:06 +0000

If I have to read another article on how the richest people in the world (or even “highly-effective” people) spend their money, you can just gag me with a 24-carat, gold-plated spoon. But what about those elusive HAPPY folks out there? What are they spending their hard-earned paycheck on? It turns out the happiest people [...]

Chatype: A Typeface for Chattanooga

Joshua Arter — Tue, 21 Feb 2012 18:10:13 +0000

Q: What do you get when you cross a brand consultant and a typeface designer? A: Chatype, a font that tells the world that Chattanooga isn’t your average city. When D.J. Trischler, a brand consultant, realized he had been sitting next to typeface designer Jeremy Dooley at a local coffeeshop in Chattanooga, Tennessee, the idea [...]

Freedom of Speech

Jordanne — Tue, 05 Jul 2011 18:53:08 +0000

After a holiday weekend of grilling out, spending time with friends and family and watching explosives light up the sky, it is important to remember what the Fourth of July is really all about. Before we take our freedom for granted, here are a few zany freedom of speech laws from around the globe. FYI-you [...]

The Sensory Experience: Photography + Design + Music

Jordanne — Wed, 15 Jun 2011 14:23:56 +0000

Nothing makes me more excited than a new release from my favorite band. Lucky me, The Graduate released two “name-your-price” EPs this spring. While one of the EPs contained b-sides from their sophomore release, “Only Every Time”, the other was a collection of songs written for an art show that most fans never thought they’d get their [...]

Great sports ad

Brad — Mon, 13 Jun 2011 19:00:22 +0000

I feel guilty I “forgot” I loved this ad, and that my son actually commented on it, but it’s worth sharing here. Aside from the utter simplicity of the words at the end, check this out: the Stanley Cup slowly gets “lifted” into position until it is securely overhead in the victory position. Note also [...]