http://blog.crowdbooster.com Social Media Marketing Optimization posterous.com crowdboosterhttp://feedburner.google.comSubscribe with My Yahoo!Subscribe with NewsGatorSubscribe with My AOLSubscribe with BloglinesSubscribe with NetvibesSubscribe with GoogleSubscribe with PageflakesSubscribe with Live.comJoin in on the social media marketing discussion! Wed, 02 Jan 2013 20:53:00 -0800 http://feedproxy.google.com/~r/crowdbooster/~3/s6hqiUX4mYs/crowdbooster-is-discontinuing-its-free-servic http://blog.crowdbooster.com/crowdbooster-is-discontinuing-its-free-servic <p> <em><strong>Summary</strong>: On March 1, 2013, Crowdbooster's currently free service will be replaced by a paid subscription at $9 a month. Below we explain how we arrived at this decision and how it affects you.&nbsp;</em> <p /> <div>Dear Crowdbooster users,&nbsp;</div> <p /> <div><strong>We have recently made the very difficult decision to discontinue Crowdbooster's free service and replace it&nbsp;</strong><strong>with a paid subscription at $9 a month&nbsp;</strong><strong>starting on March 1, 2013.</strong> We understand that this is going to create problems for those of you who rely on Crowdbooster. To help you through this transition, we want to offer discounts, help you look for free alternatives, and give you time to explore the new Crowdbooster. We hope to continue our journey together.&nbsp;</div> <p /> <div><strong><span style="text-decoration: underline;">What does this mean for you if you are a free user?</span>&nbsp;</strong></div> <div> <ul> <li><strong>Your current free service will be discontinued on March 1, 2013. </strong>If you don't take action, your account will simply be deactivated on March 1. Please be assured that you will not be charged.</li> <li><strong>Between now and March 1, 2013, you will enjoy an extended trial period </strong>with all features of the paid service to avoid interruption and let you evaluate our offering.&nbsp;</li> <li><strong>We are offering a special discounted pricing </strong>as our way of saying thank you for supporting us over the last two and a half years.&nbsp;The discounts are:&nbsp; <ul> <li><strong><span style="text-decoration: underline;">20% off</span> your monthly / annual rate if you subscribe to any plan during the month of <span style="text-decoration: underline;">January</span>*</strong> (~4 months of savings).&nbsp;</li> <li><strong><span style="text-decoration: underline;">10% off</span> your monthly / annual rate if you subscribe to any plan during the month of <span style="text-decoration: underline;">February</span>*</strong>.&nbsp;</li> <li><strong>*</strong>Either way, you will not be billed until March 1, and we encourage you to subscribe in January to lock in the lower rate.&nbsp;</li> </ul> </li> <li><strong>You will get a better Crowdbooster with data export and much more to come.</strong> This change is coming on the eve of <a href="http://blog.crowdbooster.com/say-hello-to-the-new-crowdbooster">a major redesign to Crowdbooster with improvements across the board</a>. Today, we are also announcing a completely <strong>new export feature</strong> to help you take Crowdbooster data to Excel and share your insights more easily. This is an example of what you have to look forward to as a paid subscriber.</li> </ul> <a href="http://crowdbooster.com/pricing/?discount=ThankYouForUsingCrowdbooster" target="_blank"></a> <div style="text-align: center;"><a href="http://crowdbooster.com/pricing/?discount=ThankYouForUsingCrowdbooster" target="_blank"><div class='p_embed p_image_embed'> <img alt="Image" height="244" src="http://getfile3.posterous.com/getfile/files.posterous.com/crowdbooster/V3EEYOFVKKNYSJaWpaioNIN3gyyqoZSoqTjwpPRhSvNYHNzbLHG3TJQt647w/image.png.scaled595.png" width="314" /> </div> </a></div> <div style="text-align: center;"><strong style="text-align: left;"><span style="font-size: large;"><span style="background-color: #ffff00;"><a href="http://crowdbooster.com/pricing/?discount=ThankYouForUsingCrowdbooster" target="_blank">See your discounted pricing table and sign up now.&nbsp;</a></span></span></strong></div> <p /> <strong><span style="text-decoration: underline;">Why did we decide to change?</span></strong>&nbsp;</div> <p /> <div>T<strong>he cost of supporting free users has taken a toll on us</strong>. As Crowdbooster has become mission-critical to many of you, we started falling behind on our promise to give you the highest quality service and we hated it. Instead of the unsustainable freemium model, we've decided to charge a low monthly price of $9 for the currently free service. This freedom will allow us to innovate faster (like our new export feature) and provide you an even better service.&nbsp;We think great analytics can be a difference maker in how we learn to communicate and tell stories using social media.&nbsp;If you've enjoyed Crowdbooster over the last two and a half years, we hope you'd consider purchasing a plan. As always, we welcome your comments and are committed to making Crowdbooster great for you.&nbsp;</div> <p /> <div><strong>Thoughts?</strong> Tweet @Crowdbooster. Send us a message on Facebook. Email Ricky from Crowdbooster at&nbsp;<a href="mailto:ricky@crowdbooster.com">ricky@crowdbooster.com</a> or give him a call at +1 (888) 960-6018. He will also be responding to all of you who have been giving us feedback over the last week about this change.&nbsp;</div> <div><strong>Looking for free alternatives?</strong> We've started a <a href="https://docs.google.com/spreadsheet/ccc?key=0AiA_xls996KwdGY0Sm5wSEVGUzhuemZoUVNnYjFwZUE" target="_blank">Google Doc</a> right here to help you out.&nbsp;</div> <p /> <div style="text-align: center;"><a href="http://crowdbooster.com/pricing/?discount=ThankYouForUsingCrowdbooster" target="_blank"><div class='p_embed p_image_embed'> <img alt="Untitled-1" height="100" src="http://getfile0.posterous.com/getfile/files.posterous.com/temp-2013-01-02/uxcxylFjhtlGaxbeGCIDjkHdJbchqkFhnyobqbivFxfDCjykpayGIzwplxht/Untitled-1.png.scaled595.png" width="580" /> </div> </a></div> </p> <p><a href="http://blog.crowdbooster.com/crowdbooster-is-discontinuing-its-free-servic">Permalink</a> | <a href="http://blog.crowdbooster.com/crowdbooster-is-discontinuing-its-free-servic#comment">Leave a comment&nbsp;&nbsp;&raquo;</a> </p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/crowdbooster?a=s6hqiUX4mYs:e6hZ0ngyp3s:6W8y8wAjSf4"><img src="http://feeds.feedburner.com/~ff/crowdbooster?d=6W8y8wAjSf4" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/crowdbooster?a=s6hqiUX4mYs:e6hZ0ngyp3s:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/crowdbooster?d=qj6IDK7rITs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/crowdbooster?a=s6hqiUX4mYs:e6hZ0ngyp3s:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/crowdbooster?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/crowdbooster?a=s6hqiUX4mYs:e6hZ0ngyp3s:-BTjWOF_DHI"><img src="http://feeds.feedburner.com/~ff/crowdbooster?i=s6hqiUX4mYs:e6hZ0ngyp3s:-BTjWOF_DHI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/crowdbooster?a=s6hqiUX4mYs:e6hZ0ngyp3s:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/crowdbooster?i=s6hqiUX4mYs:e6hZ0ngyp3s:gIN9vFwOqvQ" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/crowdbooster/~4/s6hqiUX4mYs" height="1" width="1"/> http://files.posterous.com/user_profile_pics/115828/rickyyean.jpg http://posterous.com/users/4aAQfO26OIsp Ricky Yean rickyyean Ricky Yean http://blog.crowdbooster.com/crowdbooster-is-discontinuing-its-free-servic Sun, 23 Dec 2012 06:12:00 -0800 http://feedproxy.google.com/~r/crowdbooster/~3/g2Ri444BG7E/say-hello-to-the-new-crowdbooster http://blog.crowdbooster.com/say-hello-to-the-new-crowdbooster <p> <div><div class='p_embed p_image_embed'> <a href="http://getfile8.posterous.com/getfile/files.posterous.com/temp-2012-12-23/qntnEdtlxGwazdamhcrEfrshEoAJfknmFzBnHfIhrmgnwhmmidpyqcjzpjuk/Screen_Shot_2012-12-24_at_2.42.29_PM_2.png.scaled1000.png"><img alt="Screen_shot_2012-12-24_at_2" height="414" src="http://getfile2.posterous.com/getfile/files.posterous.com/temp-2012-12-23/qntnEdtlxGwazdamhcrEfrshEoAJfknmFzBnHfIhrmgnwhmmidpyqcjzpjuk/Screen_Shot_2012-12-24_at_2.42.29_PM_2.png.scaled595.png" width="595" /></a> </div> </div> <div>Today, we are introducing #NewCrowdbooster to everyone and turning off the old version. We are so excited about it. Let me tell you why.</div> <div> <p><span><strong>A brand new experience</strong></span></p> </div> <div> <p>Crowdbooster is a completely new experience. We've been paying attention to how you use the service over the last two and a half years. What you see now is a direct result of your feedback. We've made everything easier - the important numbers are front-and-center, the scheduler is easier to use inside the "Publish" tab, and the right-hand side will surface our intelligent alerts and recommendations to hep you understand your analytics. Everything is snappier to minimize your frustration so you can accomplish what you set out to do with Crowdbooster, faster!</p> </div> <div><div class='p_embed p_image_embed'> <a href="http://getfile3.posterous.com/getfile/files.posterous.com/temp-2012-12-23/aBvEwJyewpHHtrcuuJosaqEDphBEvDAzqBkrCghyChvzIzFfmebaptFJnuta/Screen_Shot_2012-12-24_at_2.49.29_PM_2.png.scaled1000.png"><img alt="Screen_shot_2012-12-24_at_2" height="416" src="http://getfile5.posterous.com/getfile/files.posterous.com/temp-2012-12-23/aBvEwJyewpHHtrcuuJosaqEDphBEvDAzqBkrCghyChvzIzFfmebaptFJnuta/Screen_Shot_2012-12-24_at_2.49.29_PM_2.png.scaled595.png" width="595" /></a> <a href="http://getfile5.posterous.com/getfile/files.posterous.com/temp-2012-12-23/ecCfspEmBmawewGCAJEEkCIhhocutCCnpdxwFoHlrhEfsbmtjHvqmessHzJv/Screen_Shot_2012-12-24_at_3.02.12_PM.png.scaled1000.png"><img alt="Screen_shot_2012-12-24_at_3" height="411" src="http://getfile1.posterous.com/getfile/files.posterous.com/temp-2012-12-23/ecCfspEmBmawewGCAJEEkCIhhocutCCnpdxwFoHlrhEfsbmtjHvqmessHzJv/Screen_Shot_2012-12-24_at_3.02.12_PM.png.scaled595.png" width="595" /></a> <div class='p_see_full_gallery'><a href="http://blog.crowdbooster.com/say-hello-to-the-new-crowdbooster">See the full gallery on Posterous</a></div> </div> </div> <p /> <div><strong>The graphs are stunning</strong></div> <p /> <div>We gave the graphs a makeover and improved your ability to interact with the graph by grouping overlapping tweets together. When you mouseover a group of tweets, you can click in the tooltip to explore the overlapped tweets in a table. The details panel below the graph is also more interactive, helping you drill down on interesting data.</div> <p /> <div><div class='p_embed p_image_embed'> <a href="http://getfile5.posterous.com/getfile/files.posterous.com/temp-2012-12-23/AqoCCmolxliFcvecInkeuBeDmEpFmfCAeHGCuEtbCobIbmtFhrFkwivtuJuo/Screen_Shot_2012-12-24_at_2.34.02_PM_2.png.scaled1000.png"><img alt="Screen_shot_2012-12-24_at_2" height="366" src="http://getfile5.posterous.com/getfile/files.posterous.com/temp-2012-12-23/AqoCCmolxliFcvecInkeuBeDmEpFmfCAeHGCuEtbCobIbmtFhrFkwivtuJuo/Screen_Shot_2012-12-24_at_2.34.02_PM_2.png.scaled595.png" width="595" /></a> <a href="http://getfile1.posterous.com/getfile/files.posterous.com/temp-2012-12-23/dwxyDobtInhcJjfxeeihhzvwCimCEqsjzDAdHaGyEEJaxJeyFgikoGwurihF/Screen_Shot_2012-12-24_at_2.31.12_PM.png.scaled1000.png"><img alt="Screen_shot_2012-12-24_at_2" height="172" src="http://getfile0.posterous.com/getfile/files.posterous.com/temp-2012-12-23/dwxyDobtInhcJjfxeeihhzvwCimCEqsjzDAdHaGyEEJaxJeyFgikoGwurihF/Screen_Shot_2012-12-24_at_2.31.12_PM.png.scaled595.png" width="595" /></a> <a href="http://getfile3.posterous.com/getfile/files.posterous.com/temp-2012-12-23/coCqfDoHxFajpuEnDfyoHlqdagaiGyzcjjwptgvsyswgGcxIzdsrcisaBhgv/Screen_Shot_2012-12-24_at_2.52.50_PM_2.png.scaled1000.png"><img alt="Screen_shot_2012-12-24_at_2" height="495" src="http://getfile3.posterous.com/getfile/files.posterous.com/temp-2012-12-23/coCqfDoHxFajpuEnDfyoHlqdagaiGyzcjjwptgvsyswgGcxIzdsrcisaBhgv/Screen_Shot_2012-12-24_at_2.52.50_PM_2.png.scaled595.png" width="595" /></a> <div class='p_see_full_gallery'><a href="http://blog.crowdbooster.com/say-hello-to-the-new-crowdbooster">See the full gallery on Posterous</a></div> </div> </div> <div> <p><span><strong>The difference maker is under the hood</strong></span></p> </div> <div>What may not be be immediately obvious to you is how much better Crowdbooster now <em>performs.</em>&nbsp;We invested a significant part of 2012 reconstructing Crowdbooster to deliver your data accurately and in <em>real-time</em>. You helped us learn that it's extremely important to have accurate data whenever the need arises, so this will continue to be a focus for us. At times we may still fall short, but we intend to make Crowdbooster the fastest and most reliable social analytics service on the market. Here's a little video to showcase what we're able to do now, notice how the number and the circles on the graph are changing in real-time!</div> <p /> <div><iframe allowfullscreen src="http://www.youtube.com/embed/lx_WzQKVORY?wmode=transparent" frameborder="0" height="417" width="500"></iframe></div> <div> <p><span><strong>A more robust Facebook analytics</strong></span></p> </div> <div>You might know Crowdbooster for its Twitter analytics, but we'd like you to get to know Crowdbooster for Facebook, too. That's why we've updated our Facebook analytics to include all of the latest metrics like "People Talking About This," "Engaged Users," "Reach" and "Impressions" to help you put Facebook to work!</div> <p /> <div><div class='p_embed p_image_embed'> <a href="http://getfile8.posterous.com/getfile/files.posterous.com/crowdbooster/nKZChcPjewEjQKHCihZqT8zZtwTolTy1oNJ2OBxsLMpSgt0wgRfK8e5Fx9hY/2image.png.scaled.1000.jpg"><img alt="2image" height="405" src="http://getfile6.posterous.com/getfile/files.posterous.com/crowdbooster/krxauc5nPnh9CSHvL9cQilXniQ6FYrHzBlgmadLLD9bgLAGgkVl90rOFH1tB/2image.png.scaled595.png" width="595" /></a> <a href="http://getfile8.posterous.com/getfile/files.posterous.com/crowdbooster/c8liloRWWMjh5wLml6913mixZelU8QuuoDBtSKPDZttvt41vC4atYtaHBH74/image.png"><img alt="Image" height="187" src="http://getfile6.posterous.com/getfile/files.posterous.com/crowdbooster/c8liloRWWMjh5wLml6913mixZelU8QuuoDBtSKPDZttvt41vC4atYtaHBH74/image.png.scaled595.png" width="595" /></a> <a href="http://getfile0.posterous.com/getfile/files.posterous.com/crowdbooster/gBAyFrzC3Il3HMiwA4m9095MpsauALM5iSIn2k4SuEPvrC9ArhaEHBeUBvLQ/1image.png"><img alt="1image" height="218" src="http://getfile0.posterous.com/getfile/files.posterous.com/crowdbooster/gBAyFrzC3Il3HMiwA4m9095MpsauALM5iSIn2k4SuEPvrC9ArhaEHBeUBvLQ/1image.png.scaled595.png" width="595" /></a> <div class='p_see_full_gallery'><a href="http://blog.crowdbooster.com/say-hello-to-the-new-crowdbooster">See the full gallery on Posterous</a></div> </div> </div> <p /> <div><strong>One more thing...</strong></div> <p /> <div>We listened to your feedback over the last few weeks of testing, and we've added back in "Top Retweeters," "Top Fans" and "Influential Followers." You can find them by click on the new "Engage" tab at the top!</div> <p /> <div><div class='p_embed p_image_embed'> <a href="http://getfile4.posterous.com/getfile/files.posterous.com/temp-2012-12-23/JbkChhFieaqahdyqmFcfvCcghegtcIAGmDIJoiewpqcoHgwjxHzylAAusrDi/Screen_Shot_2012-12-24_at_2.40.42_PM.png.scaled1000.png"><img alt="Screen_shot_2012-12-24_at_2" height="286" src="http://getfile2.posterous.com/getfile/files.posterous.com/temp-2012-12-23/JbkChhFieaqahdyqmFcfvCcghegtcIAGmDIJoiewpqcoHgwjxHzylAAusrDi/Screen_Shot_2012-12-24_at_2.40.42_PM.png.scaled595.png" width="595" /></a> </div> </div> <div><strong><br />The devil's in the details</strong></div> <p /> <div>We've spent the last few months thinking through every element like how you edit a link attachment when you share to Facebook. There are many more things that we hope you will notice over time, and we hope together they create a compelling experience for you.</div> <p /> <div><div class='p_embed p_image_embed'> <a href="http://getfile4.posterous.com/getfile/files.posterous.com/crowdbooster/J1NkkXuL0QfqENlNf86prJhsdd266WhrfZP7dbqS0ChlpTHtJ3ayli5KxNv2/0image.png"><img alt="0image" height="278" src="http://getfile2.posterous.com/getfile/files.posterous.com/crowdbooster/J1NkkXuL0QfqENlNf86prJhsdd266WhrfZP7dbqS0ChlpTHtJ3ayli5KxNv2/0image.png.scaled595.png" width="595" /></a> </div> </div> <p /> <div>This is just the beginning of new Crowdbooster. On that note, we'd like to thank you using Crowdbooster and helping us improve. As always, we love feedback, so don't hesitate to get in touch.&nbsp;<a href="http://twitter.com/crowdbooster">Tweet</a>, <a href="http://facebook.com/crowdbooster">Facebook</a>, <a href="http://feedback.crowdboster.com/">write on our feedback forum</a>, <a href="mailto: feedback@crowdbooster.com">email us</a>, or leave a comment below!</div> </p> <p><a href="http://blog.crowdbooster.com/say-hello-to-the-new-crowdbooster">Permalink</a> | <a href="http://blog.crowdbooster.com/say-hello-to-the-new-crowdbooster#comment">Leave a comment&nbsp;&nbsp;&raquo;</a> </p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/crowdbooster?a=g2Ri444BG7E:HdmN4X-Tslg:6W8y8wAjSf4"><img src="http://feeds.feedburner.com/~ff/crowdbooster?d=6W8y8wAjSf4" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/crowdbooster?a=g2Ri444BG7E:HdmN4X-Tslg:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/crowdbooster?d=qj6IDK7rITs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/crowdbooster?a=g2Ri444BG7E:HdmN4X-Tslg:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/crowdbooster?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/crowdbooster?a=g2Ri444BG7E:HdmN4X-Tslg:-BTjWOF_DHI"><img src="http://feeds.feedburner.com/~ff/crowdbooster?i=g2Ri444BG7E:HdmN4X-Tslg:-BTjWOF_DHI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/crowdbooster?a=g2Ri444BG7E:HdmN4X-Tslg:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/crowdbooster?i=g2Ri444BG7E:HdmN4X-Tslg:gIN9vFwOqvQ" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/crowdbooster/~4/g2Ri444BG7E" height="1" width="1"/> http://files.posterous.com/user_profile_pics/115828/rickyyean.jpg http://posterous.com/users/4aAQfO26OIsp Ricky Yean rickyyean Ricky Yean http://blog.crowdbooster.com/say-hello-to-the-new-crowdbooster Tue, 31 Jul 2012 10:45:00 -0700 http://feedproxy.google.com/~r/crowdbooster/~3/k-YQXqTGjAQ/150157855 http://blog.crowdbooster.com/150157855 <p> <p><strong style="font-family: Times; font-size: medium; font-weight: normal;"><span style="font-size: 13px; font-family: Arial; background-color: transparent; vertical-align: baseline;">Gone are the days when the president hosted Fireside Chats over the radio (cough, Franklin D. Roosevelt). Welcome today&rsquo;s digital age, introducing...SOCIAL MEDIA, a fast and direct way of communicating and engaging with individuals worldwide!</span><br /><span style="font-size: 13px; font-family: Arial; background-color: transparent; vertical-align: baseline;">&nbsp;</span><br /><span style="font-size: 13px; font-family: Arial; background-color: transparent; font-style: italic; vertical-align: baseline;">Politics</span><span style="font-size: 13px; font-family: Arial; background-color: transparent; vertical-align: baseline;"> and social media are merging, becoming more intertwined than ever before. &nbsp;Let&rsquo;s take a look at the social media efforts from 1600 Pennsylvania Avenue&hellip;</span><br /><span style="font-size: 13px; font-family: Arial; background-color: transparent; vertical-align: baseline;">&nbsp;</span><br /><span style="font-size: 13px; font-family: Arial; background-color: transparent; vertical-align: baseline;">Obama and the White House staff are the first Administration actively using various social media tools including Facebook, Twitter, Google+, YouTube, Instagram, Pinterest, and the list goes on...</span></strong></p> <p><strong style="font-family: Times; font-size: medium; font-weight: normal;"><div class='p_embed p_image_embed'> <img alt="Obamatweet" height="191" src="http://getfile6.posterous.com/getfile/files.posterous.com/temp-2012-07-31/EIkzlBemldFdmwjJgCEohCrnCpsEedfsawoxnGEGbafagfFlcFCqHthjsqqe/obamatweet.png.scaled595.png" width="254" /> </div> <div class='p_embed p_image_embed'> <img alt="Tweet" height="158" src="http://getfile7.posterous.com/getfile/files.posterous.com/temp-2012-07-31/IBImykxrpgwsirsgsHxbGxoxjHCzzqcAywzEpgicwbhBobHfxvteJyxowmvl/tweet.png.scaled595.png" width="374" /> </div> <span style="font-size: 13px; font-family: Arial; background-color: transparent; vertical-align: baseline;">&nbsp;</span></strong></p> <p><strong style="font-family: Times; font-size: medium; font-weight: normal;"><span style="font-size: 13px; font-family: Arial; background-color: transparent; vertical-align: baseline;">If you t</span></strong><strong style="font-family: Times; font-size: medium; font-weight: normal;"><span style="font-size: 13px; font-family: Arial; background-color: transparent; vertical-align: baseline;">hink about it, what better way to capture a democratic society than having the President and the White House staff engaged in social media, working towards transparency, engagement and participation?!</span></strong></p> <p><strong style="font-family: Times; font-size: medium; font-weight: normal;"><span style="font-size: 13px; font-family: Arial; background-color: transparent; vertical-align: baseline;">In an </span></strong><strong style="font-family: Times; font-size: medium; font-weight: normal;"><span style="font-size: 13px; font-family: Arial; background-color: transparent; vertical-align: baseline;">interview with Macon Phillips, the White House&rsquo;s director of new media, Phillips explained that, &ldquo;Social media presents an enormous landscape of opportunity for communication...It is a means of expanding the channels in which members of the White House communicate.&rdquo; He emphasized that technology can and should be used to make the world a smaller place, to demonstrate how interconnected we really are.</span></strong></p> <p><strong style="font-family: Times; font-size: medium; font-weight: normal;"><span style="font-size: 13px; font-family: Arial; background-color: transparent; vertical-align: baseline;">Crowdbooster is including social media tips from the White House that can help YOU achieve social media success! &nbsp;</span><br /><span style="font-size: 13px; font-family: Arial; background-color: transparent; vertical-align: baseline;">&nbsp;</span><br /><span style="font-size: 13px; font-family: Arial; background-color: transparent; vertical-align: baseline;">1. Experiment, try something new. Social media gives you the opportunity to test things out and see h</span></strong><strong style="font-family: Times; font-size: medium; font-weight: normal;"><span style="font-size: 13px; font-family: Arial; background-color: transparent; vertical-align: baseline;">ow your audience reacts.</span></strong></p> <p><strong style="font-family: Times; font-size: medium; font-weight: normal;"><span style="font-size: 13px; font-family: Arial; background-color: transparent; vertical-align: baseline;">For e</span></strong><strong style="font-family: Times; font-size: medium; font-weight: normal;"><span style="font-size: 13px; font-family: Arial; background-color: transparent; vertical-align: baseline;">xample, President Obama hosted a Google+ hangout to interact with citizens nationwide, </span></strong><strong style="font-family: Times; font-size: medium; font-weight: normal;"><span style="font-size: 13px; font-family: Arial; background-color: transparent; vertical-align: baseline;">answering </span></strong><strong style="font-family: Times; font-size: medium; font-weight: normal;"><span style="font-size: 13px; font-family: Arial; background-color: transparent; vertical-align: baseline;">questions </span></strong><strong style="font-family: Times; font-size: medium; font-weight: normal;"><span style="font-size: 13px; font-family: Arial; background-color: transparent; vertical-align: baseline;">about&nbsp;</span></strong><strong style="font-family: Times; font-size: medium; font-weight: normal;"><span style="font-size: 13px; font-family: Arial; background-color: transparent; vertical-align: baseline;">the State&nbsp;</span></strong><strong style="font-family: Times; font-size: medium; font-weight: normal;"><span style="font-size: 13px; font-family: Arial; background-color: transparent; vertical-align: baseline;">of the Union address. This was the first ever all-virtual interview from the White House! &rarr; (see picture below)</span></strong></p> <p><div class='p_embed p_image_embed'> <img alt="Googlehangout" height="211" src="http://getfile3.posterous.com/getfile/files.posterous.com/temp-2012-07-31/AolzglrEEqiorDIdFbyqxgyushrfejhgEhkdGpFhyuodCDJznwvckfflksoc/googlehangout.png.scaled595.png" width="328" /> </div> </p> <p><strong style="font-family: Times; font-size: medium; font-weight: normal;"><span style="font-size: 13px; font-family: Arial; background-color: transparent; vertical-align: baseline;">2. A</span></strong><strong style="font-family: Times; font-size: medium; font-weight: normal;"><span style="font-size: 13px; font-family: Arial; background-color: transparent; vertical-align: baseline;">sk questions to gain a better of understanding of what your community is interested in reading and discussing. Feedback helps. A lot.</span></strong></p> <p><strong style="font-family: Times; font-size: medium; font-weight: normal;"><a href="https://twitter.com/whitehouse/status/76298730504060928" target="_blank"><span style="font-size: 13px; font-family: Arial; color: #1155cc; background-color: transparent; vertical-align: baseline;" /><blockquote class="twitter-tweet"><p>How’s the @<a href="https://twitter.com/whitehouse">whitehouse</a> account doing? Things you like? Things it could do better? Take our survey: <a href="http://wh.gov/3IK">http://wh.gov/3IK</a></p>&mdash; The White House (@whitehouse) <a href="https://twitter.com/whitehouse/status/76298730504060928">June 2, 2011</a></blockquote></span></a><br /><span style="font-size: 13px; font-family: Arial; background-color: transparent; vertical-align: baseline;">For more on this, visit:</span><br /><a href="http://www.whitehouse.gov/webform/tell-us-what-you-think-social-media" target="_blank"><span style="font-size: 13px; font-family: Arial; color: #1155cc; background-color: transparent; vertical-align: baseline;">http://www.whitehouse.gov/webform/tell-us-what-you-think-social-media</span></a><br /><strong style="font-family: Times; font-size: medium; font-weight: normal;"><span style="font-size: 13px; font-family: Arial; color: #1155cc; background-color: transparent; vertical-align: baseline;"><a href="http://techpresident.com/short-post/white-house-asks-how-are-we-tweeting" target="_blank">http://techpresident.com/short-post/white-house-asks-how-are-we-tweeting</a></span></strong></strong></p> <p><strong style="font-family: Times; font-size: medium; font-weight: normal;"><span style="font-size: 13px; font-family: Arial; background-color: transparent; vertical-align: baseline;">3. Have fun! Many argue that Obama was successful at getting votes during his 2008 campaign by using social media to get people excited about, involved in, and talking about...POLITICS! </span></strong></p> <p><strong style="font-family: Times; font-size: medium; font-weight: normal;"><span style="font-size: 13px; font-family: Arial; background-color: transparent; vertical-align: baseline;">Arianna Huffington, editor-in-chief of the Huffington Post, went as far as to say that, "Were it not for the Internet, Barack Obama would not be president."&nbsp;</span></strong></p> <p><div class='p_embed p_image_embed'> <img alt="Graph" height="601" src="http://getfile0.posterous.com/getfile/files.posterous.com/temp-2012-07-31/sBFtkaFbHjyFdAqylmbhlxsurCitDvoGuCbwmfDbJyhmzIpfioIhDysglpri/graph.png.scaled595.png" width="532" /> </div> </p> <p><a href="http://bits.blogs.nytimes.com/2008/11/07/how-obamas-internet-campaign-changed-politics/" target="_blank">http://bits.blogs.nytimes.com/2008/11/07/how-obamas-internet-campaign-changed-politics/</a></p> <p><strong style="font-family: Times; font-size: medium; font-weight: normal;"><span style="font-size: 13px; font-family: Arial; background-color: transparent; vertical-align: baseline;">Do you use social media as a way of engaging with politics? If yes, how? Do you follow Preside</span></strong><strong style="font-family: Times; font-size: medium; font-weight: normal;"><span style="font-size: 13px; font-family: Arial; background-color: transparent; vertical-align: baseline;">nt Obama and&nbsp;</span></strong><strong style="font-family: Times; font-size: medium; font-weight: normal;"><span style="font-size: 13px; font-family: Arial; background-color: transparent; vertical-align: baseline;">the White House on Twitter?</span></strong></p> <p><strong style="font-weight: normal; font-size: medium; font-family: Times;"><span style="font-size: 13px; font-family: Arial; background-color: transparent; vertical-align: baseline;">If not, start now!</span><br /></strong></p> <p><strong style="font-family: Times; font-size: medium; font-weight: normal;"><span style="font-size: 13px; font-family: Arial; background-color: transparent; vertical-align: baseline;">President Barack Obama:</span><a href="https://twitter.com/BarackObama" target="_blank"><span style="font-size: 13px; font-family: Arial; color: #000000; background-color: transparent; text-decoration: none; vertical-align: baseline;"> </span><span style="font-size: 13px; font-family: Arial; color: #1155cc; background-color: transparent; vertical-align: baseline;">https://twitter.com/BarackObama</span></a><br /><span style="font-size: 13px; font-family: Arial; background-color: transparent; vertical-align: baseline;">White House:</span><a href="https://twitter.com/whitehouse" target="_blank"><span style="font-size: 13px; font-family: Arial; color: #000000; background-color: transparent; text-decoration: none; vertical-align: baseline;"> </span><span style="font-size: 13px; font-family: Arial; color: #1155cc; background-color: transparent; vertical-align: baseline;">https://twitter.com/whitehouse</span></a><br /><span style="font-size: 13px; font-family: Arial; background-color: transparent; vertical-align: baseline;">Macon Phillips:</span><a href="https://twitter.com/macon44" target="_blank"><span style="font-size: 13px; font-family: Arial; color: #000000; background-color: transparent; text-decoration: none; vertical-align: baseline;"> </span><span style="font-size: 13px; font-family: Arial; color: #1155cc; background-color: transparent; vertical-align: baseline;">https://twitter.com/macon44</span></a><br /></strong></p> <p><strong style="font-family: Times; font-size: medium; font-weight: normal;"><span style="font-size: 13px; font-family: Arial; background-color: transparent; vertical-align: baseline;">Feel like reading more on this topic? Check out...</span><br /></strong></p> <p><strong style="font-family: Times; font-size: medium; font-weight: normal;"><span style="font-size: 13px; font-family: Arial; background-color: transparent; vertical-align: baseline;">Pew Research Center&rsquo;s study entitled, &ldquo;The Internet's Role in Campaign 2008: A majority of American adults went online in 2008 to keep informed about political developments and to get involved with the election.&rdquo;</span><br /><a href="http://web.pewinternet.org/~/media/Files/Reports/2009/The_Internets_Role_in_Campaign_2008.pdf" target="_blank"><span style="font-size: 13px; font-family: Arial; color: #1155cc; background-color: transparent; vertical-align: baseline;">http://web.pewinternet.org/~/media/Files/Reports/2009/The_Internets_Role_in_Campaign_2008.pdf</span></a></strong></p> <p>&nbsp;</p> <p>&nbsp;</p> <p style="text-align: left;">&nbsp;</p> </p> <p><a href="http://blog.crowdbooster.com/150157855">Permalink</a> | <a href="http://blog.crowdbooster.com/150157855#comment">Leave a comment&nbsp;&nbsp;&raquo;</a> </p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/crowdbooster?a=k-YQXqTGjAQ:46CeqnHlooY:6W8y8wAjSf4"><img src="http://feeds.feedburner.com/~ff/crowdbooster?d=6W8y8wAjSf4" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/crowdbooster?a=k-YQXqTGjAQ:46CeqnHlooY:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/crowdbooster?d=qj6IDK7rITs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/crowdbooster?a=k-YQXqTGjAQ:46CeqnHlooY:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/crowdbooster?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/crowdbooster?a=k-YQXqTGjAQ:46CeqnHlooY:-BTjWOF_DHI"><img src="http://feeds.feedburner.com/~ff/crowdbooster?i=k-YQXqTGjAQ:46CeqnHlooY:-BTjWOF_DHI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/crowdbooster?a=k-YQXqTGjAQ:46CeqnHlooY:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/crowdbooster?i=k-YQXqTGjAQ:46CeqnHlooY:gIN9vFwOqvQ" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/crowdbooster/~4/k-YQXqTGjAQ" height="1" width="1"/> http://files.posterous.com/user_profile_pics/2093288/IMG_1215.JPG http://posterous.com/users/n5sPdry3mOkCm Danielle Levite daniellelev Danielle Levite http://blog.crowdbooster.com/150157855 Fri, 06 Jul 2012 08:32:00 -0700 http://feedproxy.google.com/~r/crowdbooster/~3/n0hqejnmbX8/brands-keeping-it-real-1 http://blog.crowdbooster.com/brands-keeping-it-real-1 <p> <p>I get sad whenever I see a tweet that sounds more like advertising than the start of a conversation. I whine about <a href="https://www.facebook.com/photo.php?fbid=10150595520233870&amp;set=a.65046118869.76163.6278093869&amp;type=1&amp;theater">uninspired posts</a> that were created to get cheap likes.&nbsp;</p> <p>I wonder if marketers will ever come around to understanding that social media is about becoming part of the conversation and not interrupt it with buzzkill advertising copy.</p> <p>Social media is an opportunity for brands to open up and invite us in to see the what they are about. It&rsquo;s authentic, it&rsquo;s personal, it&rsquo;s human.</p> <p>For my own sanity's sake, I&rsquo;m going to blog about brands that get it, and showcase them here on the Crowdbooster blog. Here's my first post, tell me if you like it.</p> <p></p> <p><span style="text-decoration: underline;"><strong>McDonald's</strong></span></p> <blockquote class="twitter-tweet"> <p>.@<a href="https://twitter.com/MikeBloomberg">MikeBloomberg</a> We trust our customers to make the choices that are best for them.</p> &mdash; McDonald's (@McDonalds) <a href="https://twitter.com/McDonalds/status/208610928319672320">June 1, 2012</a></blockquote> <p>Brands have opinions. Sometimes it's obvious. Of course McDonald's didn't like NYC Mayor Bloomberg's proposal to ban sugary drinks larger than 16 ounces at restaurants. It was extremely refreshing to see them come out and say it. If businesses only hide behind carefully crafted scripts, they would quickly become irrelevant in this day and age.&nbsp;</p> <p><span style="text-decoration: underline;"><strong>GOOD Magazine</strong></span></p> <blockquote class="twitter-tweet"> <p>Today was a big &amp; difficult one. We lost great people as we evolve our platform to better serve you. Stay tuned, <a href="https://twitter.com/search/%2523GOOD">#GOOD</a> things are ahead.</p> &mdash; GOOD(@GOOD) <a href="https://twitter.com/GOOD/status/208754266452668416">June 2, 2012</a></blockquote> <p>One of my favorite magazines laid off many of its editorial staff. Rather than letting the news go away quietly, the magazine's Twitter chose to say something, revealing the business' vulnerabilities and getting my attention.</p> <p><span style="text-decoration: underline;"><strong>Bonobos</strong></span></p> <p><div class='p_embed p_image_embed'> <img alt="Screen_shot_2012-07-05_at_11" height="547" src="http://getfile7.posterous.com/getfile/files.posterous.com/temp-2012-07-05/knEmvpwqGJDlEEmftFAewzhHbxcBIfayznJtJsHaAqJBAGkucyztdbFFGzej/Screen_Shot_2012-07-05_at_11.46.57_PM.png.scaled595.png" width="425" /> </div> </p> <p><a href="https://www.facebook.com/photo.php?v=10150979354894870">https://www.facebook.com/photo.php?v=10150979354894870</a></p> <p>I found this "spotlight" to be extremely awesome from Bonobos. A simple 10-second video introducing an employee, followed by Q&amp;A in the comments. For Bonobos' fans, they'd love to know what goes into making the nice-fitting pants. They do this regularly. I'm going to swagga-jack this and do it for Crowdbooster.</p> <p><span style="text-decoration: underline;"><strong>The Hundreds</strong></span></p> <p><div class='p_embed p_image_embed'> <img alt="Photo_1" height="480" src="http://getfile4.posterous.com/getfile/files.posterous.com/temp-2012-07-05/dIaFzxcDksrArnsCJhexrqrhGjrwbBiuentfmaobzHylrxmuwxAhamylAwwq/photo_1.PNG.scaled595.png" width="320" /> </div> <a href="http://instagram.com/p/McJp5djIoR/" target="_blank">http://instagram.com/p/McJp5djIoR/</a></p> <p>Saving the best for last. Bobby Hundreds is the truth. The Hundreds is about more than the clothes. It's a culture, and I follow the creator to get regular doses of it. This is why social media is powerful.&nbsp;</p> </p> <p><a href="http://blog.crowdbooster.com/brands-keeping-it-real-1">Permalink</a> | <a href="http://blog.crowdbooster.com/brands-keeping-it-real-1#comment">Leave a comment&nbsp;&nbsp;&raquo;</a> </p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/crowdbooster?a=n0hqejnmbX8:Z7oCwva-Jrg:6W8y8wAjSf4"><img src="http://feeds.feedburner.com/~ff/crowdbooster?d=6W8y8wAjSf4" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/crowdbooster?a=n0hqejnmbX8:Z7oCwva-Jrg:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/crowdbooster?d=qj6IDK7rITs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/crowdbooster?a=n0hqejnmbX8:Z7oCwva-Jrg:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/crowdbooster?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/crowdbooster?a=n0hqejnmbX8:Z7oCwva-Jrg:-BTjWOF_DHI"><img src="http://feeds.feedburner.com/~ff/crowdbooster?i=n0hqejnmbX8:Z7oCwva-Jrg:-BTjWOF_DHI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/crowdbooster?a=n0hqejnmbX8:Z7oCwva-Jrg:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/crowdbooster?i=n0hqejnmbX8:Z7oCwva-Jrg:gIN9vFwOqvQ" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/crowdbooster/~4/n0hqejnmbX8" height="1" width="1"/> http://files.posterous.com/user_profile_pics/115828/rickyyean.jpg http://posterous.com/users/4aAQfO26OIsp Ricky Yean rickyyean Ricky Yean http://blog.crowdbooster.com/brands-keeping-it-real-1 Mon, 16 Apr 2012 14:05:00 -0700 http://feedproxy.google.com/~r/crowdbooster/~3/nGUF4BzYvjs/social-media-gimmicks-and-the-future-of-commu http://blog.crowdbooster.com/social-media-gimmicks-and-the-future-of-commu <p> <p>In our last post, we explored <a href="http://blog.crowdbooster.com/the-pinterest-appeal" target="_blank">Pinterest's potential</a> for social media marketing and community management efforts. As the network continues to grow, however, some brands are leveraging the social network in a different manner. Most notable of these instances comes from Gilt's "<a href="http://techcrunch.com/2012/04/02/flash-sales-giant-gilt-to-offer-special-discounts-to-pinterest-pinners/" target="_blank">unlockable pins</a>" campaign. According to TechCrunch, this new feature allows pinners to access a hidden link once a pin has been repinned at least 50 times. This promotional link remains exclusive to Pinterest followers and cannot be accessed anywhere else on the Gilt's site.</p> <p><div class='p_embed p_image_embed'> <img alt="Screen_shot_2012-04-13_at_3" height="504" src="http://getfile6.posterous.com/getfile/files.posterous.com/temp-2012-04-13/dvFjFoDGeBitwzdzAwoJjeHmrnnJBbFjHJvAatHnyspeiaDhwfFpsICouxuf/Screen_shot_2012-04-13_at_3.08.03_PM.jpg.scaled595.jpg" width="293" /> </div> </p> <p><span style="font-size: xx-small;"><strong><em>Gilt offers a discount in exchange for a repin. Is this effective community management?&nbsp;</em></strong></span></p> <p>When news of this promotional move first hit last week, we were immediately reminded of the commonly used tactic of "<a href="http://blog.hubspot.com/blog/tabid/6307/bid/27514/5-Examples-of-Like-Gating-to-Generate-Facebook-Fans.aspx" target="_blank">like-gating</a>." Before the introduction of Facebook's Timeline, brand pages allowed companies to offer exclusive content to its fans. The most common form of this</p> <p></p> <p>technique included the company banner, urging first-time viewers to "Like" your page. The most extreme examples included Sephora's promise of exclusive deals in exchange for a "Like." Today, the new Timeline layout has largely done away with this banner method, but other promotions such as a retweet to enter a sweepstakes or contest still abound.</p> <p><div class='p_embed p_image_embed'> <img alt="Sephora_before_the_like" height="495" src="http://getfile0.posterous.com/getfile/files.posterous.com/temp-2012-04-13/qBchCEljhAeBffAHHaIjcCtxohqdBotxleJcFebcgyHCzFAxGbFnHCeCzbDG/Sephora_Before_the_Like.jpg.scaled595.jpg" width="586" /> </div> </p> <p><em><strong><span style="font-size: xx-small;">Sephora provides us with a clear example of the "like-gating" banner (courtesy of <a href="http://blog.hubspot.com/blog/tabid/6307/bid/27514/5-Examples-of-Like-Gating-to-Generate-Facebook-Fans.aspx" target="_blank">Hubspot</a>).&nbsp;</span></strong></em></p> <p>As we consider the future of social media marketing, these approaches to community management will continually be called into question. Sure, there are undoubtedly short term benefits of these campaigns for brands. Social media managers can pinpoint the ROI of such promotions based on increased (albeit artificial) engagement. But is this transaction-based engagement truly where we want to steer the social media marketing industry? After all, it seems these transactions cheapen the community's experience.&nbsp;</p> <p>Why can't we focus on the long-term advantages and power of an engaged community? Brands need to be constantly reminded that social media isn't a simple task. There can be a place for easy to execute promotional campaigns, but true online engagement stems from hours of immersion within your own community. As <a href="http://twitter.com/#!/Ekaterina" target="_blank">Ekaterina Walter</a>, social strategist at Intel,&nbsp;writes on <a href="http://www.mpdailyfix.com/facebook-like-gating-hot-and-trendy-and-effective/" target="_blank">MarketingProfs</a>, brands should provide compelling and interactive content. This varies from industry to industry and network to network, but it's increasingly clear that social media is valid force in marketing. As the industry flourishes, we'll learn to measure and appreciate the long-term benefits of sustained community engagement. What do you think? Have you tried to justify time spent truly interacting and relating to the community? How difficult was that?&nbsp;</p> </p> <p><a href="http://blog.crowdbooster.com/social-media-gimmicks-and-the-future-of-commu">Permalink</a> | <a href="http://blog.crowdbooster.com/social-media-gimmicks-and-the-future-of-commu#comment">Leave a comment&nbsp;&nbsp;&raquo;</a> </p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/crowdbooster?a=nGUF4BzYvjs:89l2mSOaD1I:6W8y8wAjSf4"><img src="http://feeds.feedburner.com/~ff/crowdbooster?d=6W8y8wAjSf4" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/crowdbooster?a=nGUF4BzYvjs:89l2mSOaD1I:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/crowdbooster?d=qj6IDK7rITs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/crowdbooster?a=nGUF4BzYvjs:89l2mSOaD1I:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/crowdbooster?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/crowdbooster?a=nGUF4BzYvjs:89l2mSOaD1I:-BTjWOF_DHI"><img src="http://feeds.feedburner.com/~ff/crowdbooster?i=nGUF4BzYvjs:89l2mSOaD1I:-BTjWOF_DHI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/crowdbooster?a=nGUF4BzYvjs:89l2mSOaD1I:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/crowdbooster?i=nGUF4BzYvjs:89l2mSOaD1I:gIN9vFwOqvQ" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/crowdbooster/~4/nGUF4BzYvjs" height="1" width="1"/> http://files.posterous.com/user_profile_pics/1119110/19272_1368802499834_1224861391_1086645_554675_n.jpg http://posterous.com/users/heO3HGk8NU0fo Daniel Mrdjenovich Daniel Daniel Mrdjenovich http://blog.crowdbooster.com/social-media-gimmicks-and-the-future-of-commu Mon, 05 Mar 2012 05:30:00 -0800 http://feedproxy.google.com/~r/crowdbooster/~3/wKggaBvxneg/crowdbooster-happy-hour-sxsw http://blog.crowdbooster.com/crowdbooster-happy-hour-sxsw <p> <p>The Crowdbooster team would love to meet you in-person over drinks! We're hosting a special Crowdbooster Happy Hour just for our users at SXSW! Please join us on Monday, March 12th at 4PM at Lustre Pearl. More info &amp; RSVP here:&nbsp;<a href="http://crowdboostersxsw.eventbrite.com" title="http://crowdboostersxsw.eventbrite.com" target="_self">http://crowdboostersxsw.eventbrite.com</a></p> <p><a href="http://crowdboostersxsw.eventbrite.com" title="http://crowdboostersxsw.eventbrite.com" target="_self"><div class='p_embed p_image_embed'> <a href="http://getfile0.posterous.com/getfile/files.posterous.com/temp-2012-03-05/EDtvuhAfjfIpouzEhEwhhbtvCuEuuxuouyaeDAwfgqlHhtjyEBvuuFiGEzre/sxswflyerlarge.png.scaled1000.png"><img alt="Sxswflyerlarge" height="397" src="http://getfile1.posterous.com/getfile/files.posterous.com/temp-2012-03-05/EDtvuhAfjfIpouzEhEwhhbtvCuEuuxuouyaeDAwfgqlHhtjyEBvuuFiGEzre/sxswflyerlarge.png.scaled595.png" width="595" /></a> </div> </a></p> <p>&nbsp;</p> <p>If you are not making the trip to Austin this year, we'd still love to hear from you: <a href="http://twitter.com/intent/tweet?text=@Crowdbooster " title="http://twitter.com/intent/tweet?text=@Crowdbooster" target="_blank">tweet @Crowdbooster</a> or <a href="http://feedback.crowdbooster.com" title="http://feedback.crowdbooster.com" target="_blank">give us feedback at <a href="http://feedback.crowdbooster.com">http://feedback.crowdbooster.com</a></a>. Keep your eye out for future events for our users. Thanks for all of your support!</p> </p> <p><a href="http://blog.crowdbooster.com/crowdbooster-happy-hour-sxsw">Permalink</a> | <a href="http://blog.crowdbooster.com/crowdbooster-happy-hour-sxsw#comment">Leave a comment&nbsp;&nbsp;&raquo;</a> </p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/crowdbooster?a=wKggaBvxneg:ZGRSKGEGVwQ:6W8y8wAjSf4"><img src="http://feeds.feedburner.com/~ff/crowdbooster?d=6W8y8wAjSf4" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/crowdbooster?a=wKggaBvxneg:ZGRSKGEGVwQ:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/crowdbooster?d=qj6IDK7rITs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/crowdbooster?a=wKggaBvxneg:ZGRSKGEGVwQ:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/crowdbooster?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/crowdbooster?a=wKggaBvxneg:ZGRSKGEGVwQ:-BTjWOF_DHI"><img src="http://feeds.feedburner.com/~ff/crowdbooster?i=wKggaBvxneg:ZGRSKGEGVwQ:-BTjWOF_DHI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/crowdbooster?a=wKggaBvxneg:ZGRSKGEGVwQ:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/crowdbooster?i=wKggaBvxneg:ZGRSKGEGVwQ:gIN9vFwOqvQ" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/crowdbooster/~4/wKggaBvxneg" height="1" width="1"/> http://files.posterous.com/user_profile_pics/1872175/profilepic.jpg http://posterous.com/users/3snuk9zgSNxL David Tran David David Tran http://blog.crowdbooster.com/crowdbooster-happy-hour-sxsw Sun, 26 Feb 2012 10:45:00 -0800 http://feedproxy.google.com/~r/crowdbooster/~3/MUgqBLBsjtQ/the-pinterest-appeal http://blog.crowdbooster.com/the-pinterest-appeal <p> <p><div class='p_embed p_image_embed'> <img alt="Pinterest-logo-600x340_2" height="148" src="http://getfile8.posterous.com/getfile/files.posterous.com/temp-2012-02-26/FIFuufbCJmsdfajgwmFJhHfAJrBCdkBIsdJaufsgmiHhlpHHJpJapoqDgAbi/pinterest-logo-600x340_2.jpg.scaled595.jpg" width="586" /> </div> </p> <p>It's clean, slick, and endlessly engaging. It's hard to ignore Pinterest's draw because it's largely an interest-driven network. Sure, you can connect with your friends from Facebook, but as a user you're far more concerned with sifting through seemingly endless pictures of anything from postmodern architecture to aborable puppies. Don't worry, you're not alone. Earlier this month,&nbsp;<a href="http://techcrunch.com/2012/02/07/pinterest-monthly-uniques/" target="_blank">TechCrunch broke news</a>&nbsp;that Pinterest has reached <strong>11.7 million monthly users</strong>. Clearly, there exists potential for brands to enter the world of Pinterest, but how should they approach the network?</p> <p>A few weeks ago we discussed this topic with a group of community managers during our <a href="http://stanzr.com/ch94h444" target="_blank">#SMOCha</a>t. Based on these responses, research into the top existing brands on the site, and some of our own experiences, we've compiled some quick tips for your initial run with Pinterest.&nbsp;</p> <p><span style="color: #ff6600;"><span style="font-size: medium;">Create a Vision</span></span></p> <p><span style="font-size: x-small;"><span style="font-size: small;">While <a href="http://blog.crowdbooster.com/the-forgotten-social-network-exposing-your-br" target="_blank">Instagram</a> might lend itself to a random sampling of brand images, Pinterest demands a more structured schedule. Upon creating a profile for your brand, develop a few boards with separate cohesive themes. Then, stick to them. For example, at Crowdbooster we distinguish our <a href="http://pinterest.com/crowdbooster/life-at-crowdbooster/" target="_blank">"Life at Crowdbooster"</a> board (pins promoting company events and culture) from our <a href="http://pinterest.com/crowdbooster/infographics-and-more/" target="_blank">"Infographics and More"</a> board (pins related to industry infographics and posters). While this might seem unnecessary, it actually offers you the opportunity to create multiple niches on one network. Some might come for the infographics, others for the company quirks</span>.</span></p> <p><div class='p_embed p_image_embed'> <img alt="Screen_shot_2012-02-17_at_12" height="286" src="http://getfile2.posterous.com/getfile/files.posterous.com/temp-2012-02-26/iCeuofJlhEphqohhqFuohjGeilupvuzHFqpDcGtsikuyqrpzrDEgHteCvJgI/Screen_shot_2012-02-17_at_12.09.05_PM.jpg.scaled595.jpg" width="586" /> </div> </p> <p><span style="font-size: xx-small;"><strong><em>Whole Foods's communicates a clear vision on Pinterest: promote the organic lifestyle with appealing pictures.</em></strong></span></p> <p><a href="http://pinterest.com/wholefoods/" target="_blank">Whole Foods</a> has one of the most unified brand visions so far on Pinterest. It maintains over 25 boards dedicated to a variety of topics from sustainability to dessert art. While the majority of their 17000+ followers may not necessarily shop at a local Whole Foods store, the brand itself creates value in the community through a diverse set of interests.&nbsp;</p> <p><span style="color: #ff6600;"><span style="font-size: medium;">Connect With Interests</span></span></p> <p><span style="color: #ff6600;"><span style="font-size: medium;"><span style="color: #000000;"><span style="font-size: small;">Once the vision has been established, target the interests that best resonate with your community. While it's important to leverage the social frameworks Pinterest has to offer (cover in the "Engage Your Audience" section), at the end of the day the network functions on content. Use that content to drive conversation.</span></span></span></span></p> <p><div class='p_embed p_image_embed'> <img alt="Haviland-table_1" height="282" src="http://getfile7.posterous.com/getfile/files.posterous.com/temp-2012-02-26/mzkedEDyueGsJtdGgCwheeimllbqEaIGaiglhrylAvpcHlGznpAegarDhdyD/haviland-table_1.jpg.scaled595.jpg" width="586" /> </div> </p> <p><span style="color: #ff6600;"><span style="font-size: medium;"><span style="color: #000000;"><span style="font-size: small;"><em><strong><span style="font-size: xx-small;">HGTV actively curates its taste for interior design. Followers don't seem to mind one bit.&nbsp;</span></strong></em></span></span></span></span></p> <p><span style="font-size: small;">Pinterest's highly visual interface offers brands an opportunity to set the standard within their industry. Ricky Yean, Crowdbooster CEO, regards Pinterest as an arena in which companies can potentially "curate their tastes and express an aspirational lifestyle." For example, cable TV channel, <a href="http://pinterest.com/hgtv/" target="_blank">HGTV</a>, doesn't design its strategy on Pinterest in order to broadcast its shows to followers. Instead, many of their pins offer decorating tips and suggestions for enhancing your home. This actually serves to elevate their brand beyond the product itself.</span></p> <p><span style="color: #ff6600;"><span style="font-size: medium;">Avoid Self-Promotion</span></span></p> <p><span style="font-size: small;">In light of the fact that Pinterest is interest-driven, it's unwise to inject company promotions and advertisements into your followers' feed. Depending on your industry, you may compete with pins depicting designer clothes or jaw-dropping European landscapes. While a brand should certainly utilize Pinterest as a marketing platform, its efforts should contribute to the conversation, not disrupt it. </span></p> <p><div class='p_embed p_image_embed'> <img alt="Screen_shot_2012-02-26_at_11" height="248" src="http://getfile0.posterous.com/getfile/files.posterous.com/temp-2012-02-26/cioHbygyCJbGkoDrHJFbxFkFFdoBFflkIIFgtHCrwfvmquqGicHAojlaEjzG/Screen_shot_2012-02-26_at_11.20.53_AM.jpg.scaled595.jpg" width="586" /> </div> </p> <p><span style="font-size: xx-small;"><strong><em>During out <a href="http://stanzr.com/ch94h444" target="_blank">#SMOchat</a>, <a href="http://twitter.com/#!/britmorse" target="_blank">Brittany Morse</a> of <a href="http://pinterest.com/sproutsocial/" target="_blank">Sprout Socia</a>l share insights on Pinterest. Clearly, Sprout Social understands the need to add valuable content to the conversation.&nbsp;</em></strong></span></p> <p><span style="font-size: small;">Even B2B companies can add value to the conversation. Promote a blog post or infographic that offers industry tips, trends, or statistics. You can even take it one step further and pin videos that highlight case studies or tutorials. <a href="http://www.copyblogger.com/pinterest-marketing/" target="_blank">Beth Hayden of Copyblogger</a> suggests that since there are far fewer videos than pictures on the site, your videos are more likely to be seen. All in all, these tips may help you create desirable content that engages followers with your brand without alienating them.</span></p> <p><span style="color: #ff6600;"><span style="font-size: medium;">Engage Your Community</span></span></p> <p><span style="font-size: small;">Similar to other social media sites, Pinterest offers brands ample opportunity to foster a two-way conversation within its online community. Although it's important to establish yourself as a "curator of taste" or leader within your industry, take time to acknowledge the value your audiences contributes to the topic or niche. Repin content you find particularly compelling onto company boards. Design a board that highlights customer stories, whether case studies or pins that highlight the value your product or service offers. Take it one step further: like and comment pins from your followers, regardless of whether or not they relate to your brand. Don't be afraid to show followers a <a href="http://blog.crowdbooster.com/delivering-your-brands-culture-through-social" target="_blank">human element of your brand's culture</a>.</span></p> <p><span style="font-size: small;">Ultimately, we hope this serves as a basic guide for developing your brand's presence of Pinterest. We'd love comments on readers' experience so far with the network in the comments section. As a community manager, what are best practices you've found so far? As a personal user, do you engage with brands on Pinterest? Why or why not?</span></p> <p><span style="font-size: small;">We'd love to connect with you on <a href="http://pinterest.com/crowdbooster/" target="_blank">Pinterest</a>! Our boards are still a work in progress but they're a taste of what's to come.&nbsp;</span></p> </p> <p><a href="http://blog.crowdbooster.com/the-pinterest-appeal">Permalink</a> | <a href="http://blog.crowdbooster.com/the-pinterest-appeal#comment">Leave a comment&nbsp;&nbsp;&raquo;</a> </p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/crowdbooster?a=MUgqBLBsjtQ:GCBtN-2CcWk:6W8y8wAjSf4"><img src="http://feeds.feedburner.com/~ff/crowdbooster?d=6W8y8wAjSf4" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/crowdbooster?a=MUgqBLBsjtQ:GCBtN-2CcWk:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/crowdbooster?d=qj6IDK7rITs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/crowdbooster?a=MUgqBLBsjtQ:GCBtN-2CcWk:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/crowdbooster?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/crowdbooster?a=MUgqBLBsjtQ:GCBtN-2CcWk:-BTjWOF_DHI"><img src="http://feeds.feedburner.com/~ff/crowdbooster?i=MUgqBLBsjtQ:GCBtN-2CcWk:-BTjWOF_DHI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/crowdbooster?a=MUgqBLBsjtQ:GCBtN-2CcWk:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/crowdbooster?i=MUgqBLBsjtQ:GCBtN-2CcWk:gIN9vFwOqvQ" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/crowdbooster/~4/MUgqBLBsjtQ" height="1" width="1"/> http://files.posterous.com/user_profile_pics/1119110/19272_1368802499834_1224861391_1086645_554675_n.jpg http://posterous.com/users/heO3HGk8NU0fo Daniel Mrdjenovich Daniel Daniel Mrdjenovich http://blog.crowdbooster.com/the-pinterest-appeal Mon, 23 Jan 2012 08:00:00 -0800 http://feedproxy.google.com/~r/crowdbooster/~3/P98EiLceuyg/the-forgotten-social-network-exposing-your-br http://blog.crowdbooster.com/the-forgotten-social-network-exposing-your-br <p> <p><span style="font-size: small;">When brands set out to establish a social media strategy, they automatically gravitate towards the "Big Three": Facebook, LinkedIn, and Twitter. While this is certainly more than a sound gameplan considering the majority of one's audience will be found on these major networks, one shouldn't overlook the other up and coming niche networks. Since its launch in October 2010, Instagram rapidly expanded to over 10 million users in only a year. Clearly, it's here to stay.&nbsp;</span></p> <p><div class='p_embed p_image_embed'> <img alt="Tumblr_lwn0n5d1d31ql90huo1_400" height="421" src="http://getfile9.posterous.com/getfile/files.posterous.com/temp-2012-01-20/DrqsFIIJfEBEndbsGmjHulhizlIqpJvFgdDmggiGDJognbAxzIIGfkyIjayG/tumblr_lwn0n5d1D31ql90huo1_400.jpg.scaled595.jpg" width="586" /> </div> </p> <p><strong><em><span style="font-size: xx-small;">Still don't belive Instagram is catching fire? Check out the iPhone Instagram phone case.</span></em></strong></p> <p></p> <p><span style="font-size: small;">What's so attractive about Instagram? As a mobile app, it makes perfect sense. Snap a picture, choose a filter, and post. Human beings are visually stimulated individuals. It's visual content in seconds. Although it's rather easy as a brand to dive right into the action, we want to lend a few tips that will help you capture and maintain the attention of your audience on Instagram.</span></p> <p><span style="color: #ff6600;"><span style="font-size: medium;">Lose the Shameless Self-Promotion</span></span></p> <p><span style="font-size: small;">Users flock to Instagram for the visual experience. The top users on the app create artistic shots that their followers find interesting and worthwhile. Don't badger your followers with countless shots of company logos or coporate headshots in every filter available. Instead, work to cultivate a community through <a href="http://blog.crowdbooster.com/delivering-your-brands-culture-through-social" target="_blank">brand culture</a>. Leverage the v</span><span style="font-size: small;">isual nature of Instagram to create a story for your followers. Take candid shots of team members working on the prototype of an upcoming product. Snap a few pictures at the co-founder's birthday party. Keep it interesting.</span></p> <p><div class='p_embed p_image_embed'> <img alt="Photo-2_1" height="440" src="http://getfile7.posterous.com/getfile/files.posterous.com/temp-2012-01-20/tgynwjIeqvJuepjwdkjlgzDkCefAseBArhydlFjxczJGtJnruHDqCBIfpBAl/photo-2_1.jpg.scaled595.jpg" width="293" /> </div> </p> <p><span style="font-size: xx-small;"><strong><em>Shots like these have earned Starbucks over 200000 followers.</em></strong></span></p> <p><span style="font-size: small;">Starbucks has done a wonderful job in this department. On Instagram, they're telling the story of coffee in fun and creative ways. From a lone coffee cup in a pumpkin patch to baristas making all sorts of drinks, Starbucks keeps its followers asking for more. &nbsp;&nbsp;</span></p> <p><span style="color: #ff6600;"><span style="font-size: medium;">Integrate Across Platforms</span></span></p> <p><span style="font-size: small;">Although it's discouraged to <a href="http://blog.crowdbooster.com/debunking-social-media-myths-facebook-twitter" target="_blank">blindly cross-post</a> between networks such as Facebook and Twitter, Instagram allows brands the opportunity to share content on a variety of networks. Upload a shot of the company lunch onto your company's blog or tweet out a link to a picture of Friday fun at the office. This allows you the opporunity to expand your audience on Instagram by leveraging existing audiences on other networks. At Crowdbooster, we keep a Tumblr account (<a href="http://backstage.crowdbooster.com/" target="_blank">Backstage at Crowdbooster</a>) to offer users an opportunity to enjoy our daily office antics. &nbsp;</span></p> <p><span style="color: #ff6600;"><span style="font-size: medium;">Engage the Community</span></span></p> <p><span style="color: #ff6600;"><span style="font-size: medium;"><span style="color: #000000;"><span style="font-size: small;">As with all other platforms, sustained engagement is a key to social media. Don't become a compulsive uploader. Draw in users by commenting on their pictures, even if the pictures have little or nothing to do with your brand. Establish a regular stream of content that followers can come to expect and even anticipate. Call on users to submit shots of their favorite moments with your product or service.</span></span></span></span></p> <p><div class='p_embed p_image_embed'> <img alt="Photo_1" height="440" src="http://getfile3.posterous.com/getfile/files.posterous.com/temp-2012-01-20/irsFukglvfmBmHlxtodrtefjprzgaDfACiwbIsffpsnmycwAFtEpFncuggox/photo_1.jpg.scaled595.jpg" width="293" /> </div> </p> <p><span style="font-size: xx-small;"><strong><em>Couldn't get any crazier than this shot.&nbsp;</em></strong></span></p> <p><span style="font-size: small;">At nearly 99000 followers, Red Bull has fully leveraged Instagram's potential. The brand posts a "daily awesome picture" from their sports playground in order to stay true to its audience's nature. In addition, despite its large fan base, it regularly likes and comments pictures posted by users. &nbsp;</span></p> <p><span style="color: #ff6600;"><span style="font-size: medium;">Keep Working at It</span></span></p> <p><span style="color: #ff6600;"><span style="font-size: medium;"><span style="color: #000000;"><span style="font-size: small;">While zero followers on Instagram may seem disheartening compared to the thousands of fans and followers you might have already established on Facebook and Twitter, it's important to keep at it. At the end of the day, you should value the quality of your brand community over the quantity. As a social media manager, challenge yourself to orchestrate the most creative and interesting shots your company has to offer every once in a while. Ready, Snap, Post.&nbsp;</span></span></span></span></p> </p> <p><a href="http://blog.crowdbooster.com/the-forgotten-social-network-exposing-your-br">Permalink</a> | <a href="http://blog.crowdbooster.com/the-forgotten-social-network-exposing-your-br#comment">Leave a comment&nbsp;&nbsp;&raquo;</a> </p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/crowdbooster?a=P98EiLceuyg:NJFcJAr0EN4:6W8y8wAjSf4"><img src="http://feeds.feedburner.com/~ff/crowdbooster?d=6W8y8wAjSf4" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/crowdbooster?a=P98EiLceuyg:NJFcJAr0EN4:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/crowdbooster?d=qj6IDK7rITs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/crowdbooster?a=P98EiLceuyg:NJFcJAr0EN4:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/crowdbooster?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/crowdbooster?a=P98EiLceuyg:NJFcJAr0EN4:-BTjWOF_DHI"><img src="http://feeds.feedburner.com/~ff/crowdbooster?i=P98EiLceuyg:NJFcJAr0EN4:-BTjWOF_DHI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/crowdbooster?a=P98EiLceuyg:NJFcJAr0EN4:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/crowdbooster?i=P98EiLceuyg:NJFcJAr0EN4:gIN9vFwOqvQ" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/crowdbooster/~4/P98EiLceuyg" height="1" width="1"/> http://files.posterous.com/user_profile_pics/1119110/19272_1368802499834_1224861391_1086645_554675_n.jpg http://posterous.com/users/heO3HGk8NU0fo Daniel Mrdjenovich Daniel Daniel Mrdjenovich http://blog.crowdbooster.com/the-forgotten-social-network-exposing-your-br Thu, 01 Dec 2011 09:15:00 -0800 http://feedproxy.google.com/~r/crowdbooster/~3/r84XGvWVZT0/small-improvements-on-to-celebrate-crowdboost http://blog.crowdbooster.com/small-improvements-on-to-celebrate-crowdboost <p> <div style="background-color: transparent; font-family: Times; font-size: medium;"> <p style="margin-right: 12pt; margin-top: 0pt; margin-bottom: 0pt;"><span style="font-family: Arial; color: #000000; background-color: #ffffff; font-weight: normal; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; font-size: small;">November was a special month for us here at Crowdbooster because exactly one year ago we told <a href="http://mashable.com/2010/11/17/crowdbooster/" target="_blank">Mashable about our little company</a> trying to do something different in the social media marketing industry. Fast forward a year later, we have an awesome and growing community of users, and we're proud to be pushing for more and more innovation in this space.</span></p> <span style="font-family: Arial; color: #000000; background-color: #ffffff; font-weight: normal; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; font-size: small;">&nbsp;</span><br /> <p style="margin-right: 12pt; margin-top: 0pt; margin-bottom: 0pt;"><span style="font-family: Arial; color: #000000; background-color: #ffffff; font-weight: normal; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; font-size: small;">Here&rsquo;s a little update from us to you.</span></p> <span style="font-family: Arial; color: #000000; background-color: #ffffff; font-weight: normal; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; font-size: small;">&nbsp;</span><br /> <p style="margin-right: 12pt; margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: small;"><span style="font-family: Arial; color: #000000; background-color: #ffffff; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: underline; vertical-align: baseline;">We are making performance enhancements across the board</span><span style="font-family: Arial; color: #000000; background-color: #ffffff; font-weight: normal; font-style: normal; font-variant: normal; text-decoration: underline; vertical-align: baseline;">&nbsp;</span></span></p> <span style="font-family: Arial; font-size: small;"> <span style=""><span style="text-decoration: underline;"><br /></span></span> </span> <p style="margin-right: 12pt; margin-top: 0pt; margin-bottom: 0pt;"><span style="font-family: Arial; color: #000000; background-color: #ffffff; font-weight: normal; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; font-size: small;">Our top priority is to improve our site&rsquo;s performance. Thank you for being patient during this period. We look forward to bringing you a faster, more accurate, and more reliable service in the near future.</span></p> <br /> <p style="margin-right: 12pt; margin-top: 0pt; margin-bottom: 0pt;"><span style="font-family: Arial; color: #000000; background-color: #ffffff; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: underline; vertical-align: baseline; font-size: small;">We&rsquo;ve added &ldquo;tweets you forgot to respond to&rdquo;</span></p> </div> <div style="background-color: transparent; font-family: Times; font-size: medium;"><span style="font-size: small;"><div class='p_embed p_image_embed'> <a href="http://getfile4.posterous.com/getfile/files.posterous.com/temp-2011-11-30/imfdGaHIridlnyvHtmstnlsejCFqFskDiysovFhHjpcJwDslEbDocqnHfily/Screen_shot_2011-11-30_at_7.58.18_PM.png.scaled1000.png"><img alt="Screen_shot_2011-11-30_at_7" height="150" src="http://getfile5.posterous.com/getfile/files.posterous.com/temp-2011-11-30/imfdGaHIridlnyvHtmstnlsejCFqFskDiysovFhHjpcJwDslEbDocqnHfily/Screen_shot_2011-11-30_at_7.58.18_PM.png.scaled595.png" width="595" /></a> </div> </span></div> <div style="background-color: transparent;"><br /> <p style="font-family: Times; font-size: medium; margin-right: 12pt; margin-top: 0pt; margin-bottom: 0pt;"><span style="font-family: Arial; color: #000000; background-color: #ffffff; font-weight: normal; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; font-size: small;">We rolled out an early version of this new feature to get your feedback. It will bring you direct replies (i.e. tweets that begin with "@yourhandle...") that you have not responded to for more than 3 hours. We <a href="http://twitter.com/crowdbooster" target="_blank">answer a lot of questions on Twitter</a> and we've found this feature to be extremely useful in making sure that we don&rsquo;t miss anything. <a href="http://clicktotweet.com/fv1D0" target="_blank">Tell us if you like it.</a></span></p> <br /> <p style="font-family: Times; font-size: medium; margin-right: 12pt; margin-top: 0pt; margin-bottom: 0pt;"><span style="font-family: Arial; color: #000000; background-color: #ffffff; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: underline; vertical-align: baseline; font-size: small;">Tweet scheduler just got smarter</span></p> <p style="margin-right: 12pt; margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: small;"><div class='p_embed p_image_embed'> <a href="http://getfile0.posterous.com/getfile/files.posterous.com/temp-2011-11-30/nFCilvkmtnzyGmyFJikFnzEdajAoItceFnoercscfdpkvdjxcDuokpupmneJ/Screen_shot_2011-11-30_at_8.16.54_PM.png.scaled1000.png"><img alt="Screen_shot_2011-11-30_at_8" height="121" src="http://getfile4.posterous.com/getfile/files.posterous.com/temp-2011-11-30/nFCilvkmtnzyGmyFJikFnzEdajAoItceFnoercscfdpkvdjxcDuokpupmneJ/Screen_shot_2011-11-30_at_8.16.54_PM.png.scaled595.png" width="595" /></a> </div> <div class='p_embed p_image_embed'> <a href="http://getfile4.posterous.com/getfile/files.posterous.com/temp-2011-11-30/wIhvpfJqoroiBxjGcsjGAuHwCflbBgFhkAlhshtFakFHpAAegiJyhrkIyjsq/Screen_shot_2011-11-30_at_8.17.07_PM.png.scaled1000.png"><img alt="Screen_shot_2011-11-30_at_8" height="162" src="http://getfile1.posterous.com/getfile/files.posterous.com/temp-2011-11-30/wIhvpfJqoroiBxjGcsjGAuHwCflbBgFhkAlhshtFakFHpAAegiJyhrkIyjsq/Screen_shot_2011-11-30_at_8.17.07_PM.png.scaled595.png" width="595" /></a> </div> </span></p> <p style="font-family: Times; font-size: medium; margin-right: 12pt; margin-top: 0pt; margin-bottom: 0pt;"><span style="font-family: Arial; color: #000000; background-color: #ffffff; font-weight: normal; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; font-size: small;">It is now easier to schedule multiple tweets through Crowdbooster. The scheduler will automatically advance to the next best time. We also made the scheduler a persistent part of the homepage instead of a pop-up widget to help you access it more easily. Schedule away!</span></p> <br /> <p style="font-family: Times; font-size: medium; margin-right: 12pt; margin-top: 0pt; margin-bottom: 0pt;"><span style="font-family: Arial; color: #000000; background-color: #ffffff; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: underline; vertical-align: baseline; font-size: small;">Better time recommendations on Facebook</span></p> </div> <div style="background-color: transparent;"><span style="font-size: small;"><div class='p_embed p_image_embed'> <a href="http://getfile3.posterous.com/getfile/files.posterous.com/temp-2011-11-30/qaojobFsDnsozFqGkedklIivAInbAkEaqDladbfyHuhrIItiexmrFarusajc/Screen_shot_2011-11-30_at_11.45.50_PM.png.scaled1000.png"><img alt="Screen_shot_2011-11-30_at_11" height="43" src="http://getfile3.posterous.com/getfile/files.posterous.com/temp-2011-11-30/qaojobFsDnsozFqGkedklIivAInbAkEaqDladbfyHuhrIItiexmrFarusajc/Screen_shot_2011-11-30_at_11.45.50_PM.png.scaled595.png" width="595" /></a> </div> </span></div> <div style="background-color: transparent;"><br /> <p style="font-family: Times; font-size: medium; margin-right: 12pt; margin-top: 0pt; margin-bottom: 0pt;"><span style="font-family: Arial; color: #000000; background-color: #ffffff; font-weight: normal; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; font-size: small;">We made Facebook time recommendations more precise. Instead of suggesting three 3-hour blocks of time, we will now recommend times in 1-hour blocks or in one 3-hour block depending on the amount of data we have to analyze from you. We also added a "new post" button at the top of your Facebook dashboard so you can schedule your posts more easily.</span></p> <br /> <p style="font-family: Times; font-size: medium; margin-right: 12pt; margin-top: 0pt; margin-bottom: 0pt;"><span style="font-family: Arial; color: #000000; background-color: #ffffff; font-weight: normal; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; font-size: small;">We are working on a lot of exciting things and I can&rsquo;t wait to share them with you when they are ready. Give us your thoughts in <a href="mailto:feedback@crowdbooster.com" target="_blank">email</a> or on our <a href="http://feedback.crowdbooster.com" target="_blank">Uservoice forum</a>. Thank you.</span></p> <br /> <p style="font-family: Times; font-size: medium; margin-right: 12pt; margin-top: 0pt; margin-bottom: 0pt;"><span style="font-family: Arial; color: #000000; background-color: #ffffff; font-weight: normal; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; font-size: small;">====</span></p> <br /> <p style="font-family: Times; font-size: medium; margin-right: 12pt; margin-top: 0pt; margin-bottom: 0pt;"><span style="font-family: Arial; color: #000000; background-color: #ffffff; font-weight: normal; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; font-size: small;">If you liked what you read, share one of the tweets below or compose your own.</span></p> <br /> <p style="font-family: Times; font-size: medium; margin-right: 12pt; margin-top: 0pt; margin-bottom: 0pt;"><span style="font-family: Arial; color: #000000; background-color: #ffffff; font-weight: normal; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; font-size: small;">".@Crowdbooster now will now remind you to respond to tweets addressed directly at you." <a href="http://clicktotweet.com/Y8ec3" target="_blank">Tweet this</a></span></p> <p style="font-family: Times; font-size: medium; margin-right: 12pt; margin-top: 0pt; margin-bottom: 0pt;"><span style="font-family: Arial; color: #000000; background-color: #ffffff; font-weight: normal; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; font-size: small;">"Scheduling tweets on @Crowdbooster just got easier!" <a href="http://clicktotweet.com/9q9C3" target="_blank">Tweet this</a></span></p> <p style="font-family: Times; font-size: medium; margin-right: 12pt; margin-top: 0pt; margin-bottom: 0pt;"><span style="font-family: Arial; color: #000000; background-color: #ffffff; font-weight: normal; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; font-size: small;">".@Crowdbooster improved their time recommendations for posting on Facebook." <a href="http://clicktotweet.com/d27TV" target="_blank">Tweet this</a></span></p> <p /> </div> <p>&nbsp;</p> </p> <p><a href="http://blog.crowdbooster.com/small-improvements-on-to-celebrate-crowdboost">Permalink</a> | <a href="http://blog.crowdbooster.com/small-improvements-on-to-celebrate-crowdboost#comment">Leave a comment&nbsp;&nbsp;&raquo;</a> </p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/crowdbooster?a=r84XGvWVZT0:sxlP0ycUcD8:6W8y8wAjSf4"><img src="http://feeds.feedburner.com/~ff/crowdbooster?d=6W8y8wAjSf4" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/crowdbooster?a=r84XGvWVZT0:sxlP0ycUcD8:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/crowdbooster?d=qj6IDK7rITs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/crowdbooster?a=r84XGvWVZT0:sxlP0ycUcD8:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/crowdbooster?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/crowdbooster?a=r84XGvWVZT0:sxlP0ycUcD8:-BTjWOF_DHI"><img src="http://feeds.feedburner.com/~ff/crowdbooster?i=r84XGvWVZT0:sxlP0ycUcD8:-BTjWOF_DHI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/crowdbooster?a=r84XGvWVZT0:sxlP0ycUcD8:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/crowdbooster?i=r84XGvWVZT0:sxlP0ycUcD8:gIN9vFwOqvQ" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/crowdbooster/~4/r84XGvWVZT0" height="1" width="1"/> http://files.posterous.com/user_profile_pics/115828/rickyyean.jpg http://posterous.com/users/4aAQfO26OIsp Ricky Yean rickyyean Ricky Yean http://blog.crowdbooster.com/small-improvements-on-to-celebrate-crowdboost Fri, 11 Nov 2011 14:34:24 -0800 http://feedproxy.google.com/~r/crowdbooster/~3/_d5AmjfL02M/4-ways-social-media-will-rock-your-next-event http://blog.crowdbooster.com/4-ways-social-media-will-rock-your-next-event <p> <p>Whether it's a casual company meet-and-greet or a top-notch industry panel, offline events offer one of the best opportunities for a brand to connect with its customers and clients in person. While everything from the color of the tablecloths to the type of entrees might be planned beforehand, one can never account for who will actually show up. For example, as a company based in Palo Alto, CA, with a userbase that spans the globe, we're never exactly sure who would show up to any of our events.</p> <p><div class='p_embed p_image_embed'> <img alt="Ricky_1" height="391" src="http://getfile8.posterous.com/getfile/files.posterous.com/temp-2011-11-11/jpfjJAigyolyqghJbsphmdAdjllzkxknvctdgbtlFaDqhDaGmDflEGpfuedC/ricky_1.jpg.scaled595.jpg" width="586" /> </div> </p> <p><span style="font-size: xx-small;"><strong><em>Events allow for meaningful interaction with users in real life. (Founder, Ricky, featured with <a href="https://twitter.com/#!/evanhamilton" target="_blank">Evan Hamilton </a>of UserVoice.)</em></strong></span></p> <p>Fortunately, we live in the era of social media. Your event's audience can extend well beyond the physical constraints of your office's conference room. We hope this post will serve as a guide on how to engage your online community in order to extend the reach of your company's latest and greatest event.</p> <p><span style="color: #ff6600;"><span style="font-size: medium;">Create a Hashtag</span></span></p> <p>This tip alone will work wonders to promote your event. Once you have a date set for the event, create a catchy hashtag on Twitter. Ensure the hashtag remains short and captures either the name or theme of your event. Hashtags have proven the easiest way to track topics on Twitter so every time you promote or reference your event, make sure to include your hashtag. For best marketing hashtag practices, check out <a href="http://twitter.com/#!/smexaminer" target="_blank">Social Media Examiner</a>'s <a href="http://www.socialmediaexaminer.com/12-ways-to-market-your-event-with-social-media/" target="_blank">take on the subject</a>.</p> <p>This past week, PR News hosted a <a href="http://www.prnewsonline.com/free/Opportunities-in-Media-Customer-Relations-Shared-at-Twitter-Conference_15602.html" target="_blank">Twitter Conference in Las Vegas</a>. Boasting a lineup featuring <a href="http://twitter.com/#!/jasonfalls" target="_blank">Jason Falls</a> and <a href="https://twitter.com/#!/kipwetzel" target="_blank">Kip Wetzel</a>, the event received considerable buzz beforehand with its #prntwitter hashtag. During the event, thousands of people joined the discussion by searching for the hashtag. A day after the event, people are still promoting their own blog post reactions and thoughts with the hashtag to keep the discussion flowing. Bottomline: hashtags are effective.</p> <p><div class='p_embed p_image_embed'> <img alt="Screen_shot_2011-11-11_at_2" height="355" src="http://getfile7.posterous.com/getfile/files.posterous.com/temp-2011-11-11/HDElmialaIDvAnolwEhHooHGzJoBimgekrglyHhtbrqonCybnAAwonlqxbkm/Screen_shot_2011-11-11_at_2.13.23_PM.jpg.scaled595.jpg" width="586" /> </div> </p> <p><strong style="font-size: xx-small;"><em>A quick search of #prntwitter reveals quite the buzz.</em></strong></p> <p><span style="color: #ff6600;"><span style="font-size: medium;">Tweet and Post Live</span></span></p> <p><span style="color: #ff6600;"><span style="font-size: medium;"><span style="color: #000000;"><span style="font-size: small;">Now that you've created promotion for your event within your online community, go ahead and invite them to participate remotely. Social media creates the opportunity to expand your audience from a few hundred bodies in a conference room to thousands of followers online. Tweet groundbreaking statistics, important quotes, or the night's best jokes as they happen live to your followers. Encourage discussion on Facebook with thought-provoking questions about topics and pictures from the night. Treat your online community with as much VIP status as you would any other guest.</span></span></span></span></p> <p><span style="font-size: small;">During Apple's media event last month, Mashable created a <a href="http://mashable.com/2011/10/04/apple-iphone-live-blog/" target="_blank">live feed on its blog</a> to update its community about every product announcement and generate discussion about the topics. Mashable's community undoubtedly thanks the blog for providing the opportunity to virtually attend an event at which they couldn't physically attend. As expressed in <a href="http://blog.crowdbooster.com/delivering-your-brands-culture-through-social" target="_blank">our post last week</a>, it all connects back to creating brand culture through ties with the community.</span></p> <p><div class='p_embed p_image_embed'> <img alt="Screen_shot_2011-11-11_at_2" height="247" src="http://getfile9.posterous.com/getfile/files.posterous.com/temp-2011-11-11/fggFdoJCoAFfqDxtmecAlbjlglturaFlrozaGeoBgptensdrJjqfiwEofhxm/Screen_shot_2011-11-11_at_2.24.27_PM.jpg.scaled595.jpg" width="586" /> </div> </p> <p><span style="font-size: small;"><span style="color: #000000;"><em><strong><span style="font-size: xx-small;">Mashable keeps its community engaged prior to the unveiling of the iPhone 4s.</span></strong></em></span></span></p> <p><span style="color: #ff6600;"><span style="font-size: medium;">Establish a Check-In</span></span></p> <p><span style="color: #ff6600;"><span style="font-size: medium;"><span style="color: #000000;"><span style="font-size: small;">It's time to dust off those Foursqare and Gowalla accounts. Ask your guests to check into your company's event on these social networks. Offer exciting door prizes or raffles for those who decide to check-in. Although check-ins to the event will likely be promoting on Facebook and Twitter through automatic updates, go one step further and congratulate the winners of the raffle on Twitter and Facebook. This should serve to generate a bit more buzz for the event.&nbsp;</span></span></span></span></p> <p><div class='p_embed p_image_embed'> <img alt="Foursquare-events_1" height="375" src="http://getfile3.posterous.com/getfile/files.posterous.com/temp-2011-11-11/ABCgfpidDvItCCfaCkxoHlGtlBhjvFAGeDiHsgGjCpJxFimsfddphrglxiGx/foursquare-events_1.jpg.scaled595.jpg" width="586" /> </div> </p> <p><span style="color: #000000;"><span style="font-size: xx-small;"><strong><em>Foursquare's recent unveiling of event check-ins makes this step even easier than before.&nbsp;</em></strong></span></span></p> <p><span style="color: #ff6600;"><span style="font-size: medium;">Continue the Conversation</span></span></p> <p><span style="color: #ff6600;"><span style="font-size: medium;"><span style="color: #000000;"><span style="font-size: small;">Social media ensures that the event doesn't have to end when the speakers head home. Use the event's hashtag to continue sharing thoughts and pictures. At Crowdbooster, our <a href="http://blog.crowdbooster.com/tgif-thank-you-top-retweetersmentioners-with" target="_blank">Follow Friday</a> recommendation emerged as a way to thank an account's most engaged fans, based on retweets and mentions, for the week. While you should certainly give a shout-out to those who attended the event in person, don't hesitate to thank your top online guests too. Create lasting value from your event by cultivating relationships in your community.&nbsp;</span></span></span></span></p> <p>Be sure to share with us some of your experiences in social-media enhanced events in the comments section.</p> </p> <p><a href="http://blog.crowdbooster.com/4-ways-social-media-will-rock-your-next-event">Permalink</a> | <a href="http://blog.crowdbooster.com/4-ways-social-media-will-rock-your-next-event#comment">Leave a comment&nbsp;&nbsp;&raquo;</a> </p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/crowdbooster?a=_d5AmjfL02M:sGikl75DGI8:6W8y8wAjSf4"><img src="http://feeds.feedburner.com/~ff/crowdbooster?d=6W8y8wAjSf4" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/crowdbooster?a=_d5AmjfL02M:sGikl75DGI8:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/crowdbooster?d=qj6IDK7rITs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/crowdbooster?a=_d5AmjfL02M:sGikl75DGI8:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/crowdbooster?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/crowdbooster?a=_d5AmjfL02M:sGikl75DGI8:-BTjWOF_DHI"><img src="http://feeds.feedburner.com/~ff/crowdbooster?i=_d5AmjfL02M:sGikl75DGI8:-BTjWOF_DHI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/crowdbooster?a=_d5AmjfL02M:sGikl75DGI8:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/crowdbooster?i=_d5AmjfL02M:sGikl75DGI8:gIN9vFwOqvQ" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/crowdbooster/~4/_d5AmjfL02M" height="1" width="1"/> http://files.posterous.com/user_profile_pics/1119110/19272_1368802499834_1224861391_1086645_554675_n.jpg http://posterous.com/users/heO3HGk8NU0fo Daniel Mrdjenovich Daniel Daniel Mrdjenovich http://blog.crowdbooster.com/4-ways-social-media-will-rock-your-next-event Fri, 04 Nov 2011 14:15:00 -0700 http://feedproxy.google.com/~r/crowdbooster/~3/qyjzr1wl2uo/delivering-your-brands-culture-through-social http://blog.crowdbooster.com/delivering-your-brands-culture-through-social <p> <p>Tony Hsieh, CEO of Zappos, contends that the key to success is to remember that "your culture is your brand." In the age of social media, traditional marketing is lost. A brand can no longer squeeze advertising copy into 140 characters and expect a positive response from its community. Social media has created a two-way stream in which fans and followers strive for a more authentic relationship with brands. Drawing on our own company experience and those experiences of some of the most famous brands in social media, we hope this post offers 3 simple steps to communicating your brand's culture to your community.</p> <p><span style="color: #ff6600;"><span style="font-size: medium;">Humanize Your Brand</span></span></p> <p><span style="font-size: small;">Believe it or not, social media has offered brands the opportunity of a lifetime. A few decades ago, companies such as American Airlines or Pepsi were largely viewed as corporate monoliths because consumers didn't relate to the brand beyond the experience of flying cross-country or drinking a soda. However, social media now offers brands the opportunity to actively create and engage a community beyond the consumer experience.</span></p> <p></p> <p><span style="font-size: small;">Creating a culture begins with lending a human element to your brand. Don't be afraid to display parts of company life that have nothing to do with your service or product. Trust me, nothing your employees do should be that scandalous or top secret as to turn away potential clients or customers. At Crowdbooster, we find pictures the b</span><span style="font-size: small;">est way to capture our company's life. They offer your community the opportunity to be there with you, whether it be the stressful hours leading to a public launch or the exciting minutes of a presentation at Twitter HQ.</span></p> <p><div class='p_embed p_image_embed'> <img alt="254331_207208525988636_156011887774967_557828_6921774_n_1" height="369" src="http://getfile9.posterous.com/getfile/files.posterous.com/temp-2011-11-04/rysdusDlpnnxddeolBGbDhiAwEznqtCmqcyFrcqaGwxcAgkfAumzsxlbjwfH/254331_207208525988636_156011887774967_557828_6921774_n_1.jpg.scaled595.jpg" width="453" /> </div> </p> <p><span style="font-size: xx-small;"><strong><em>Our <a href="http://www.facebook.com/Crowdbooster" target="_blank">Facebook Page</a> and <a href="http://backstage.crowdbooster.com/" target="_blank">Tumblr</a> is constantly being updated with photos. It reminds our users we are real people too! (Founders David and Mark pictured)</em></strong></span></p> <p><span style="font-size: small;">Zappos even goes so far as to humanize its tweets. Each of its customer service represenatives signs on and off with a tweet when his or her shift ends. This offers an element of authenticity to an otherwise faceless brand. Consumers generally respond better to other people to which they can relate. For other tips on humanizing your be sure to check out <a href="http://twitter.com/#!/corinamackay" target="_blank">Corina Mackay</a>'s <a href="http://www.socialmediaexaminer.com/5-ways-to-humanize-your-company-with-social-media/" target="_blank">post on the subject</a>.</span></p> <p><span style="font-size: small;"><div class='p_embed p_image_embed'> <img alt="Screen_shot_2011-11-04_at_1" height="192" src="http://getfile2.posterous.com/getfile/files.posterous.com/temp-2011-11-04/iAaaIipjyqjIubxfaDeqdsBGAclterCDeHAtabyyznmbFvhrtrsvcoeJDqem/Screen_shot_2011-11-04_at_1.36.51_PM_1.jpg.scaled595.jpg" width="586" /> </div> </span></p> <p><span style="font-size: xx-small;"><strong><em><a href="http://twitter.com/#!/zappos_service" target="_blank">@Zappos_Service</a> knows exactly how to humanize its brand.&nbsp;</em></strong></span></p> <p><span style="color: #ff6600; font-size: medium;">Spend Time With the Community</span></p> <p><span style="color: #000000;"><span style="font-size: small;">As mentioned above, social media has created an opportunity for brands to enter in a two-way conversation with consumers. Extending your brand's culture will rely heavily on how much time you spend engaging the community on topics that are unrelated to your product or service. </span></span></p> <p><span style="color: #000000;"><span style="font-size: small;">Every Tuesday at 12 PT, the Crowdbooster Team hosts an <a href="http://stanzr.com/smochat" target="_blank">#SMOChat</a> on Twitter. We discuss topics relating to social media optimization and social media marketing. While the cynics might say we do this to obtain new and exciting ideas for product features, the reality is that most of the participants aren't even users on our site. Since our community extends beyond our user base, we use this chat to develop relationships with those most interested in our industry.</span></span></p> <p><div class='p_embed p_image_embed'> <img alt="Screen_shot_2011-11-04_at_1" height="326" src="http://getfile7.posterous.com/getfile/files.posterous.com/temp-2011-11-04/AbbtcAIupzirniDwmzCAJyxBeIbdbswreyDjGhwxCowxhGBwCHnIiuukEwyn/Screen_shot_2011-11-04_at_1.42.49_PM_1.jpg.scaled595.jpg" width="586" /> </div> </p> <p><span style="font-size: small;"><em><strong><span style="font-size: xx-small;">Join us every Tuesday at 12 PM PT! We look forward to all the great exchanges every week.&nbsp;</span></strong></em></span></p> <p><span style="color: #000000;"><span style="font-size: small;">Coca-Cola allows its fans to use the "Discussions" section of its Facebook Page to post questions or comments related to any topic. Coca Cola represenatives regularly drop in with their own opinions in order to faciliate the discussions. For more tips on community management, visit <a href="http://www.feverbee.com/" target="_blank">FeverBee's blog</a>.&nbsp;</span></span></p> <p><div class='p_embed p_image_embed'> <img alt="Screen_shot_2011-11-04_at_1" height="310" src="http://getfile7.posterous.com/getfile/files.posterous.com/temp-2011-11-04/xajuraFGinEiHyHHwphEoAjHttpDhqBwyxHFcJpqgygCkrIpzEnnkdnhllky/Screen_shot_2011-11-04_at_1.47.31_PM_1.jpg.scaled595.jpg" width="586" /> </div> </p> <p><span style="font-size: small;"><em><strong><span style="font-size: xx-small;">Coca-Cola uses Facebook to keep in touch with its online community.&nbsp;</span></strong></em></span></p> <p><span style="color: #000000;"><span style="font-size: small;"><span style="font-size: medium;"><span style="color: #ff6600;">Create Valuable Content</span></span></span></span></p> <p>At the end of the day, content is still king. Although social media naturally lends itself to a two-way conversation, brands still need to compete with the amount of noise present on social networks. Interactive, valuable, and engaging content can define your brand's online culture and reputation. It is important to note that a brand's content doesn't necessarily need to be related to its product. It's just as important to curate as to create.</p> <p>At Crowdooster, we only reference our product when necessary. Most of our tweets and posts actually involve the latest news in social media or great social media marketing habits and tips. We know <a href="http://blog.crowdbooster.com/10-must-read-social-media-resourcesb" target="_blank">the blogs</a> to which our community and user base subscibe because we ourselves read them. Tweeting out these blog posts allows us to engage our followers in conversation on a topic that interests the company and the user.</p> <p><div class='p_embed p_image_embed'> <img alt="Screen_shot_2011-11-04_at_1" height="299" src="http://getfile9.posterous.com/getfile/files.posterous.com/temp-2011-11-04/FrCpgfbcxBjjikzbGlwJuJArsgrjplCbiFfsCiEGibfeqIstykJpIGjdevqv/Screen_shot_2011-11-04_at_1.53.09_PM_1.jpg.scaled595.jpg" width="586" /> </div> </p> <p><span style="font-size: xx-small;"><strong><em>Try not to make your social media presence "all about me." Publish the content your followers and fans want to see.&nbsp;</em></strong></span></p> <p>In addition, live updates from company or industry events can also serve as excellent content. Our CEO, Ricky, regularly live tweets from events with a hashtag on the Crowdbooster account. Our followers have the excitement of remotely following along live events that they couldn't normally attend.</p> <p><div class='p_embed p_image_embed'> <img alt="316256_248707238505431_156011887774967_688573_2032888881_n_2" height="328" src="http://getfile6.posterous.com/getfile/files.posterous.com/temp-2011-11-04/bmgmlmrummabJIifsvtEeHcbduFCsrlCwkBuDqpCcBuqjHijldovJutHgBsv/316256_248707238505431_156011887774967_688573_2032888881_n_2.jpg.scaled595.jpg" width="586" /> </div> </p> <p><em><strong><span style="color: #000000;"><span style="font-size: xx-small;">Whether presenting at an event or just attending the conference, Ricky takes the main ideas from the talks and communicates them to our followers to extend the conversation online.&nbsp;</span></span></strong></em></p> <p>We hope this post serves as a solid foundation to begin releasing your brand's culture on social media. It's far from exhaustive so please feel free to add any other suggestions in the comments section. &nbsp;&nbsp;</p> <p>&nbsp;</p> </p> <p><a href="http://blog.crowdbooster.com/delivering-your-brands-culture-through-social">Permalink</a> | <a href="http://blog.crowdbooster.com/delivering-your-brands-culture-through-social#comment">Leave a comment&nbsp;&nbsp;&raquo;</a> </p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/crowdbooster?a=qyjzr1wl2uo:xjanLMuB8R4:6W8y8wAjSf4"><img src="http://feeds.feedburner.com/~ff/crowdbooster?d=6W8y8wAjSf4" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/crowdbooster?a=qyjzr1wl2uo:xjanLMuB8R4:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/crowdbooster?d=qj6IDK7rITs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/crowdbooster?a=qyjzr1wl2uo:xjanLMuB8R4:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/crowdbooster?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/crowdbooster?a=qyjzr1wl2uo:xjanLMuB8R4:-BTjWOF_DHI"><img src="http://feeds.feedburner.com/~ff/crowdbooster?i=qyjzr1wl2uo:xjanLMuB8R4:-BTjWOF_DHI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/crowdbooster?a=qyjzr1wl2uo:xjanLMuB8R4:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/crowdbooster?i=qyjzr1wl2uo:xjanLMuB8R4:gIN9vFwOqvQ" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/crowdbooster/~4/qyjzr1wl2uo" height="1" width="1"/> http://files.posterous.com/user_profile_pics/1119110/19272_1368802499834_1224861391_1086645_554675_n.jpg http://posterous.com/users/heO3HGk8NU0fo Daniel Mrdjenovich Daniel Daniel Mrdjenovich http://blog.crowdbooster.com/delivering-your-brands-culture-through-social Wed, 14 Sep 2011 10:00:00 -0700 http://feedproxy.google.com/~r/crowdbooster/~3/7I9PQECcZQ4/social-media-speak-stylish-headlines-and-seas http://blog.crowdbooster.com/social-media-speak-stylish-headlines-and-seas <p> <p><span style="font-family: Times; font-size: small;"><div class='p_embed p_image_embed'> <img alt="Askmen" height="150" src="http://getfile1.posterous.com/getfile/files.posterous.com/temp-2011-09-15/culDfHsyECrIBCqCodytobjfdjbcgwkIJCGbnExazpmtaffBvirIxFmdkfAn/askmen.jpg.scaled595.jpg" width="586" /> </div> </span></p> <div><span style="font-size: small;"><span style="font-family: Times;"> </span></span> <div style="background-color: transparent;"><span style="font-family: Arial; color: #000000; background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline;">&ldquo;Tweets with unique stories and great headlines look the best,&rdquo; said marketing specialist Johnny Testa, who oversees Twitter for AskMen.com. The leading online men&rsquo;s lifestyle publication makes it fame with topics on fine living to cars to &ldquo;amateur hypnotism.&rdquo;</span></div> <p /> <div style="background-color: transparent;"><span style="font-family: Arial; color: #000000; background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline;">With a focus on follower engagement, AskMen encourages questions from tweeters. &ldquo;We&rsquo;re happy to respond, whether it&rsquo;s with a reply or a direct message,&rdquo; Testa said. &ldquo;I like the communication aspect of social media and being here to help on a more personal level.&rdquo;</span></div> <p /> <div style="background-color: transparent;"><span style="font-family: Arial; color: #000000; background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline;"><div class='p_embed p_image_embed'> <img alt="At_reply_cars" height="207" src="http://getfile1.posterous.com/getfile/files.posterous.com/temp-2011-09-13/kqquBphwIuwzHEwdfymIuzAspptIJzyggrCGcGfBxHswDgFeJopnGmwlCjIB/at_reply_cars.jpg.scaled595.jpg" width="450" /> </div> </span></div> <div style="background-color: transparent;"><span style="font-family: Arial; color: #000000; background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline;"><br /></span></div> <div style="background-color: transparent;"><span style="font-size: medium; color: #ff6600;"><span style="font-family: Arial; background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline;">Roaring reads: A global mindset goes a long way when telling tweeters.</span></span><br /><span style="font-family: Arial; color: #000000; background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline;">Catchy copywriting cuts time spent crafting tweets, especially for the article-driven publication. &ldquo;I tweet whatever stories we have on our front page,&rdquo; Testa said. &ldquo;Cross-posting tweets to Facebook doesn&rsquo;t work as well, so we do change the text a bit on another platform.&rdquo;</span></div> <p /> <div style="background-color: transparent;"><div class='p_embed p_image_embed'> <img alt="Post_health" height="279" src="http://getfile3.posterous.com/getfile/files.posterous.com/temp-2011-09-13/sjxzaGJemdpAFgeJeukkFxknhxdmxoFIEsxbnHCBaCHaAmCecvxEFHkrDwFG/post_health.jpg.scaled595.jpg" width="450" /> </div> </div> <div style="background-color: transparent;"><span style="font-family: Arial; color: #000000; background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline;">With about two tweets per hour, Testa posts popular content at optimal times when more readers see tweets and less popular content at other times. He stories from morning to night, but releases a couple tweets in the middle of the night to appease AskMen&rsquo;s global audience. &ldquo;We don&rsquo;t limit the range of content we send,&rdquo; Testa said. &ldquo;We want to make readership accessible and cater to everyone we can. Anything less than this goal might alienate our followers.&rdquo;</span></div> <p /> <div style="background-color: transparent;"><div class='p_embed p_image_embed'> <img alt="Website_basics" height="199" src="http://getfile3.posterous.com/getfile/files.posterous.com/temp-2011-09-13/wmlxgmHemqAlvJfIpewFjzkimsywalkIFfEujqIspoqhmkmgnunsfFlIurbd/website_basics.jpg.scaled595.jpg" width="450" /> </div> </div> <div style="background-color: transparent;"><span style="font-family: Arial; color: #000000; background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline;">Website articles about health, fitness and dating are the most popular on Twitter for the AskMen audience. Testa sends top-10 suggestions on each topic because readers like straightforward advice. Of course, being a lifestyle resource means being resourceful as a content provider too. When it comes to curation, 15% of AskMen tweets are from outside sources.</span></div> <p /> <div style="background-color: transparent;"><div class='p_embed p_image_embed'> <img alt="Tweet_dating" height="261" src="http://getfile6.posterous.com/getfile/files.posterous.com/temp-2011-09-13/cbCwmqFmCaIrsbnvlxyynrdIdlJCcvgBCEvmhlfejgByvprvFHdduoxjyyvA/tweet_dating.jpg.scaled595.jpg" width="450" /> </div> </div> <div style="background-color: transparent;"><span style="font-family: Arial; color: #000000; background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline;">Knowing that its follower community retweets content well, AskMen frequently hosts contests. Campaigns on Twitter last no more than a week, but AskMen experiments more on Facebook with longer times for more extravagant giveaways. Testa has short instructions for followers and steers clear of difficult demands that drive users away. </span><a href="http://www.askmen.com/entertainment/austin_600/618_new-balance-fathers-day-giveaway.html" target="_blank"><span style="font-family: Arial; background-color: transparent; font-style: normal; font-variant: normal; text-decoration: underline; vertical-align: baseline;">In a drawing to win shoes from retailer New Balance</span></a><span style="font-family: Arial; color: #000000; background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline;">, the only requirement was to follow AskMen and New Balance before posting a generic tweet about the event.</span></div> <p /> <div style="background-color: transparent;"><span style="font-family: Arial; color: #000000; background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline;"><div class='p_embed p_image_embed'> <img alt="Tweet_manliest_meal" height="241" src="http://getfile2.posterous.com/getfile/files.posterous.com/temp-2011-09-13/gheyDzqpmjwkFIgDIlrFicbzolsxDDwxjiHaobkdnorubxavqdudtyhvjthJ/tweet_manliest_meal.jpg.scaled595.jpg" width="450" /> </div> </span></div> <p /> <div style="background-color: transparent;"><span style="font-size: medium; color: #ff6600;"><span style="font-family: Arial; background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline;">Twitter analytics for trendsetters: Center on social resonance.</span></span></div> <span style="font-family: Times; font-size: medium;"> </span> <div style="background-color: transparent;"><span style="font-family: Arial; color: #000000; background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; font-size: small;">The website&rsquo;s social media curators know optimal tweet times because of Crowdbooster. For recommendations, the analytics platform checks when AskMen has the most reader engagement. &ldquo;I like that I can always look into our progress and statistics with Crowdbooster,&rdquo; Testa said. &ldquo;I see which content is retweeted most and consider posting more of that.&rdquo;</span></div> <div style="background-color: transparent;"><span style="font-family: Arial; color: #000000; background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; font-size: small;">&nbsp;</span><span style="font-family: Arial; font-size: x-small;"><span style=""><br /></span></span><span style="font-family: Arial; color: #000000; background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; font-size: small;">Another favorite Crowdbooster feature is a custom influential followers list. During online campaigns and polls, AskMen will mention influential users in relevant tweets. For one article debate on the better between two Nissan models, Testa included &ldquo;@nissannews&rdquo; in tweets. This led to a &ldquo;cool collaboration&rdquo; where Nissan started tweeting and Facebook-posting AskMen content to its large following as well.</span></div> <p /> <div style="background-color: transparent;"><span style="font-family: Arial; font-size: small;">The publication is still going strong with its community engagement. Voting is open to all&nbsp;</span><span style="font-family: Arial; font-size: small;">fans and followers</span><span style="font-family: Arial; font-size: small;"> for <a href="http://www.askmen.com/specials/top_49_men/" target="_blank">the next Top 49 Men to be featured on the website</a>.</span></div> <p /> <div style="background-color: transparent;"><span style="font-family: Arial; color: #000000; background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; font-size: small;">When online networks drew more attention three years ago, AskMen started building its web presence with Twitter and Facebook. &ldquo;Social media is part of businesses nowadays, and you can&rsquo;t really ignore it,&rdquo; Testa said. &ldquo;We saw it, picked it up and started optimizing for it. We pride ourselves on being first at the scene.&rdquo;</span></div> </div> </p> <p><a href="http://blog.crowdbooster.com/social-media-speak-stylish-headlines-and-seas">Permalink</a> | <a href="http://blog.crowdbooster.com/social-media-speak-stylish-headlines-and-seas#comment">Leave a comment&nbsp;&nbsp;&raquo;</a> </p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/crowdbooster?a=7I9PQECcZQ4:L6fwwtmYI-A:6W8y8wAjSf4"><img src="http://feeds.feedburner.com/~ff/crowdbooster?d=6W8y8wAjSf4" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/crowdbooster?a=7I9PQECcZQ4:L6fwwtmYI-A:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/crowdbooster?d=qj6IDK7rITs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/crowdbooster?a=7I9PQECcZQ4:L6fwwtmYI-A:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/crowdbooster?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/crowdbooster?a=7I9PQECcZQ4:L6fwwtmYI-A:-BTjWOF_DHI"><img src="http://feeds.feedburner.com/~ff/crowdbooster?i=7I9PQECcZQ4:L6fwwtmYI-A:-BTjWOF_DHI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/crowdbooster?a=7I9PQECcZQ4:L6fwwtmYI-A:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/crowdbooster?i=7I9PQECcZQ4:L6fwwtmYI-A:gIN9vFwOqvQ" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/crowdbooster/~4/7I9PQECcZQ4" height="1" width="1"/> http://files.posterous.com/user_profile_pics/1319449/profilephoto-square.jpg http://posterous.com/users/heOeqSse8sCHE Sophia Vo sovo Sophia Vo http://blog.crowdbooster.com/social-media-speak-stylish-headlines-and-seas Fri, 09 Sep 2011 12:01:00 -0700 http://feedproxy.google.com/~r/crowdbooster/~3/DdhPL_6bUYs/a-look-back-at-early-days-of-twitter-future-o http://blog.crowdbooster.com/a-look-back-at-early-days-of-twitter-future-o <p> <p>Did you enjoy the short work week? Get ready for the weekend with at this past week's top stories as indicated by our Fans and Followers. This week we took a look at the state of Twitter after 5 years (how time flies) and the future of social advertising.&nbsp;</p> <p><div class='p_embed p_image_embed'> <img alt="107548136_1" height="150" src="http://getfile6.posterous.com/getfile/files.posterous.com/temp-2011-09-09/mkGprxvIzkeIFDfzqAhCujaEHtiDtEFCbytIEJqgbIDiehxnvytjsoCcmCic/107548136_1.jpg.scaled595.jpg" width="586" /> </div> </p> <p style="text-align: right;"><em><strong><span style="font-size: xx-small;">Image via Hidehiko Sakashita of Getty Images</span></strong></em></p> <p><span style="color: #ff6600; font-size: medium;">Twitter at Age Five</span></p> <ul> <li><span style="color: #000000;"><span style="font-size: small;"><a href="http://www.youtube.com/watch?v=93NGaicjHnE&amp;feature=youtu.be" target="_blank">A Look at the Early Days of Twitter</a>: Jack Dorsey, Biz Stone, and Evan Williams give an interview and product demo at the original Twitter offices in San Francisco.&nbsp;</span></span></li> <li><span style="color: #000000;"><span style="font-size: small;"><a href="http://mashable.com/2011/09/05/startup-names/" target="_blank">How Today's Hottest Startups Got Their Names</a>: Ever wonder how Twitter got its catchy name? Mashable highlights the naming dilemmas faced by nine of today's hottest startups.</span></span></li> <li><span style="color: #000000;"><span style="font-size: small;"><a href="http://techcrunch.com/2011/09/08/twitter-has-100m-monthly-active-users-and-40-of-active-users-dont-tweet/" target="_blank">Twitter Has 100M Monthly Active Users, and 40% of Active Users Don't Tweet</a>: Don't think that this is necessarily a doomsday statistic. Plenty of people have adopted Twitter to watch the interesting conversations.</span></span></li> <li><span style="color: #000000;"><span style="font-size: small;"><a href="http://www.chrisbrogan.com/unfollow/" target="_blank">The Great Twitter Unfollow Experiment of 2011</a>: <a href="http://twitter.com/#!/chrisbrogan" target="_blank">Chris Brogan</a> finds out just how much the emotional significance of the "Follow" has evolved when he one week decided to unfollow his more than 131000 followers.&nbsp;</span></span></li> </ul> <p><span style="color: #ff6600; font-size: medium;">The Future of Social Advertising</span></p> <ul> <li><span style="color: #000000;"><span style="font-size: small;"><a href="http://www.briansolis.com/2011/09/whats-the-r-o-i-a-framework-for-social-analytics/" target="_blank">What's the ROI? A Framework for Social Analytics</a>: <a href="http://twitter.com/#!/briansolis" target="_blank">Brian Solis</a> provides an excellent breakdown of how to evaluate ROI in the face of social advertising.</span></span></li> <li><span style="color: #000000;"><span style="font-size: small;"><a href="http://techcrunch.com/2011/09/08/twitter-advertising/" target="_blank">Costolo: Advertising is Key, Promoted Tweets in Stream Coming Everywhere, Including Third-Parties</a>: According to Twitter, the future of social advertising lies in accessing user's streams.&nbsp;</span></span></li> <li><span style="color: #000000;"><span style="font-size: small;"><a href="http://searchengineland.com/nearly-90-of-twitter-users-follow-brands-just-10-9-of-users-find-promoted-tweets-to-be-annoying-91532" target="_blank">Nearly 90% of Twitter Users Follow Brands &amp; Just 10.9% of Users Find Promoted Tweets Annnoying</a>: <a href="http://twitter.com/#!/sengineland" target="_blank">Search Engine Land </a>dispels popular belief with a study that suggests that promoted tweets aren't as intrusive as we might intially think.</span></span></li> <li><span style="color: #000000;"><span style="font-size: small;"><a href="http://www.coolinfographics.com/blog/2011/9/1/the-20-most-expensive-adwords-on-google.html" target="_blank">The 20 Most Expensive AdWords on Google</a>: As social advertising evolves, it'd be interesting to compare this current list to one five years down the road.</span></span></li> </ul> <p><span style="color: #000000;"><span style="font-size: small;">As always suggest any topics you'd like to see in the future in the comments section.</span></span></p> </p> <p><a href="http://blog.crowdbooster.com/a-look-back-at-early-days-of-twitter-future-o">Permalink</a> | <a href="http://blog.crowdbooster.com/a-look-back-at-early-days-of-twitter-future-o#comment">Leave a comment&nbsp;&nbsp;&raquo;</a> </p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/crowdbooster?a=DdhPL_6bUYs:NvOipAruwBk:6W8y8wAjSf4"><img src="http://feeds.feedburner.com/~ff/crowdbooster?d=6W8y8wAjSf4" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/crowdbooster?a=DdhPL_6bUYs:NvOipAruwBk:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/crowdbooster?d=qj6IDK7rITs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/crowdbooster?a=DdhPL_6bUYs:NvOipAruwBk:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/crowdbooster?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/crowdbooster?a=DdhPL_6bUYs:NvOipAruwBk:-BTjWOF_DHI"><img src="http://feeds.feedburner.com/~ff/crowdbooster?i=DdhPL_6bUYs:NvOipAruwBk:-BTjWOF_DHI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/crowdbooster?a=DdhPL_6bUYs:NvOipAruwBk:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/crowdbooster?i=DdhPL_6bUYs:NvOipAruwBk:gIN9vFwOqvQ" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/crowdbooster/~4/DdhPL_6bUYs" height="1" width="1"/> http://files.posterous.com/user_profile_pics/1119110/19272_1368802499834_1224861391_1086645_554675_n.jpg http://posterous.com/users/heO3HGk8NU0fo Daniel Mrdjenovich Daniel Daniel Mrdjenovich http://blog.crowdbooster.com/a-look-back-at-early-days-of-twitter-future-o Fri, 02 Sep 2011 10:00:00 -0700 http://feedproxy.google.com/~r/crowdbooster/~3/h7GepjNPgGc/reasons-why-your-content-isnt-shared-young-wo http://blog.crowdbooster.com/reasons-why-your-content-isnt-shared-young-wo <p> <p>Happy Friday! Get ready for the weekend with a look at this past week's top stories as voted by our Fans and Followers. Topics included tips for social media content and a look at the future of social media.&nbsp;</p> <p><div class='p_embed p_image_embed'> <img alt="98918753_1" height="150" src="http://getfile7.posterous.com/getfile/files.posterous.com/temp-2011-09-02/CJprotsdgHxIrakjFqjeijmypInkmtIsEpqhgpByiwsksqjHEobxiFghfCyy/98918753_1.jpg.scaled595.jpg" width="586" /> </div> </p> <p style="text-align: right;"><span style="color: #000000;"><em><strong><span style="font-size: xx-small;">Image via Paul Mansfield Photography of Getty Images</span></strong></em></span></p> <p><span style="font-size: medium; color: #ff6600;">Content is Still King</span></p> <ul> <li><span style="color: #000000;"><span style="font-size: small;"><a href="http://www.socialmediaexaminer.com/9-reasons-why-your-content-is-not-shared-on-social-networks-new-research/" target="_blank">9 Reasons Why Your Content is Not Shared on Social Networks</a>: <a href="http://twitter.com/#!/smexaminer" target="_blank">Social Media Examiner</a> unveils new research and key takeaways to make your content stand out to your community.</span></span></li> <li><span style="color: #000000;"><span style="font-size: small;"><a href="http://mashable.com/2011/08/30/estee-lauder-social-media/" target="_blank">How Cosmetics Giant Estee Lauder Leverages Social Media on a Global Scale</a>: <a href="http://twitter.com/#!/mashable" target="_blank">Mashable</a> goes one-on-one with this global company to uncover content strategies that increase engagement.&nbsp;</span></span></li> <li><span style="color: #000000;"><span style="font-size: small;"><a href="http://socialmediatoday.com/node/329482" target="_blank">When Less is More: Tips for (Not) Getting Unfollowed</a>: In light of Barack Obama's recent <a href="http://articles.latimes.com/2011/jul/29/news/la-pn-obama-twitter-unfollowed-20110729" target="_blank">one day 35,000 follower decrease</a>, <a href="https://twitter.com/#!/eModeration" target="_blank">Tia Fisher</a> breaks down quality efforts to take to ensure you keep your audience engaged.</span></span></li> <li><span style="color: #000000;"><span style="font-size: small;"><a href="http://www.imediaconnection.com/article_full.aspx?id=29755" target="_blank">How to Hire the Ultimate Community Manager</a>: The ability to curate effective online content still remains a key trait for effective community managers.</span></span></li> </ul> <p><span style="font-size: medium; color: #ff6600;">The Future of Social Media</span></p> <ul> <li><span style="color: #000000;"><span style="font-size: small;"><a href="http://articles.cnn.com/2011-08-26/tech/women.social.networks_1_social-media-social-networking-sites-pew-report?_s=PM:TECH" target="_blank">Young Women are Power Users of Social Media Sites</a>: <a href="http://twitter.com/#!/cnn" target="_blank">CNN</a> reports that 89 percent of online women from ages 18-29 are on social media sites.</span></span></li> <li><span style="color: #000000;"><span style="font-size: small;"><a href="http://www.huffingtonpost.com/2011/09/01/growth-social-media-infographic_n_945256.html" target="_blank">The Growth of Social Media</a>: In light of the recent study that shows half of US adults are on social networking sites, <a href="http://twitter.com/#!/huffingtonpost" target="_blank">The Huffington Post</a> teams up <a href="http://twitter.com/#!/sejournal" target="_blank">Search Engine Journal</a> to deliver a powerful infographic that tracks the growth of this space.</span></span></li> <li><span style="color: #000000;"><span style="font-size: small;"><a href="http://thenextweb.com/twitter/2011/08/18/twitter-users-are-more-likely-to-impact-your-brand-than-any-other-social-network/" target="_blank">Twitter Users are More Likely to Impact Your Brand than Any Other Social Network</a>: <a href="http://twitter.com/#!/thenextweb" target="_blank">The Next Web</a> breaks news that suggests that Twitter users are far more likely to engage online than members of other social networks.</span></span></li> <li><span style="color: #000000;"><span style="font-size: small;"><a href="http://mashable.com/2011/08/25/google-plus-brand-accounts/" target="_blank">Google+ Brand Accounts - What Every Social Media Manager Wants to See</a>: Amidst rumors and anticipation of Google+'s release of business profiles, social media managers are already voicing what they'd like to have.&nbsp;</span></span></li> </ul> <p><span style="font-size: small;">As always feel free to leave suggestions of topics you'd like to see in the comments section.</span></p> <p><span style="font-size: x-small;"><br /></span></p> <ul> </ul> </p> <p><a href="http://blog.crowdbooster.com/reasons-why-your-content-isnt-shared-young-wo">Permalink</a> | <a href="http://blog.crowdbooster.com/reasons-why-your-content-isnt-shared-young-wo#comment">Leave a comment&nbsp;&nbsp;&raquo;</a> </p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/crowdbooster?a=h7GepjNPgGc:USIwJUmQgfA:6W8y8wAjSf4"><img src="http://feeds.feedburner.com/~ff/crowdbooster?d=6W8y8wAjSf4" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/crowdbooster?a=h7GepjNPgGc:USIwJUmQgfA:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/crowdbooster?d=qj6IDK7rITs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/crowdbooster?a=h7GepjNPgGc:USIwJUmQgfA:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/crowdbooster?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/crowdbooster?a=h7GepjNPgGc:USIwJUmQgfA:-BTjWOF_DHI"><img src="http://feeds.feedburner.com/~ff/crowdbooster?i=h7GepjNPgGc:USIwJUmQgfA:-BTjWOF_DHI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/crowdbooster?a=h7GepjNPgGc:USIwJUmQgfA:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/crowdbooster?i=h7GepjNPgGc:USIwJUmQgfA:gIN9vFwOqvQ" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/crowdbooster/~4/h7GepjNPgGc" height="1" width="1"/> http://files.posterous.com/user_profile_pics/1119110/19272_1368802499834_1224861391_1086645_554675_n.jpg http://posterous.com/users/heO3HGk8NU0fo Daniel Mrdjenovich Daniel Daniel Mrdjenovich http://blog.crowdbooster.com/reasons-why-your-content-isnt-shared-young-wo Wed, 31 Aug 2011 08:45:00 -0700 http://feedproxy.google.com/~r/crowdbooster/~3/CONDEjVsf5w/we-launch-today-and-its-just-the-beginning http://blog.crowdbooster.com/we-launch-today-and-its-just-the-beginning <p> <p>Today we are announcing the launch of Crowdbooster public beta. This marks another milestone in our company's young history, and it's just the beginning. Since our <a href="http://mashable.com/2010/11/17/crowdbooster/">private beta launch</a> in November, you've been here helping us build a truly revolutionary product. We will continue to commit to this "open strategy" where we make an effort learn from you every step of the way, and I hope you can continue to guide us by giving us your feedback.</p> <p /> <div><strong>Check out the press release</strong> and share our news with the world:&nbsp;<a href="http://bit.ly/oKhv2F" target="_blank">http://bit.ly/oKhv2F</a></div> <p /> <div>[UPDATED]</div> <div> <ul> <li><a href="http://www.forbes.com/sites/tomiogeron/2011/08/31/crowdboosters-social-media-appeal-from-esther-dyson-to-lil-wayne/" title="http://www.forbes.com/sites/tomiogeron/2011/08/31/crowdboosters-social-media-appeal-from-esther-dyson-to-lil-wayne/" target="_blank">Crowdbooster's Social Media Appeal: From Esther Dyson to Lil Wayne</a>&nbsp;(<a href="http://twitter.com/tomiogeron" title="http://twitter.com/tomiogeron" target="_blank">Tomio Geron</a>, Forbes)</li> <li><a href="http://gigaom.com/2011/08/31/crowdbooster-makes-social-media-campaigns-smarter/" title="http://gigaom.com/2011/08/31/crowdbooster-makes-social-media-campaigns-smarter/" target="_blank">Crowdbooster Makes Social Media Campaigns Smarter </a>(<a href="http://twitter.com/oryankim" title="http://twitter.com/oryankim" target="_blank">Ryan Kim</a>, GigaOm, <a href="http://www.nytimes.com/external/gigaom/2011/08/31/31gigaom-crowdbooster-makes-social-media-campaigns-smarter-99872.html?partner=rss&amp;emc=rss" title="http://www.nytimes.com/external/gigaom/2011/08/31/31gigaom-crowdbooster-makes-social-media-campaigns-smarter-99872.html?partner=rss&amp;emc=rss" target="_blank">NYTImes</a>, <a href="http://money.cnn.com/news/newsfeeds/gigaom/articles/2011_08_31_crowdbooster_makes_social_media_campaigns_smarter.html" title="http://money.cnn.com/news/newsfeeds/gigaom/articles/2011_08_31_crowdbooster_makes_social_media_campaigns_smarter.html" target="_blank">CNNMoney</a>)</li> <li><a href="http://techcrunch.com/2011/08/31/yc-backed-crowdbooster-launches-social-media-monitoring-dashboard-that-does-the-thinking-for-you/" title="http://techcrunch.com/2011/08/31/yc-backed-crowdbooster-launches-social-media-monitoring-dashboard-that-does-the-thinking-for-you/" target="_blank">YC-backed Crowdbooster Launches Social Media Monitoring Dashboard That Does the Thinking For You</a>&nbsp;(<a href="http://twitter.com/leenarao" title="http://twitter.com/leenarao" target="_blank">Leena Rao</a>, Techcrunch)</li> <li><a href="http://allthingsd.com/20110831/crowdbooster-tells-you-when-is-best-to-tweet-and-more/" title="http://allthingsd.com/20110831/crowdbooster-tells-you-when-is-best-to-tweet-and-more/" target="_blank">Crowdbooster Tells You When Is Best to Tweet, And More</a>&nbsp;(<a href="http://twitter.com/lizgannes" target="_blank">Liz Gannes</a>, AllThingsD)</li> <li><a href="http://www.simplyzesty.com/social-media/has-crowdbooster-just-launched-the-future-of-social-analytics/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=has-crowdbooster-just-launched-the-future-of-social-analytics" title="http://www.simplyzesty.com/social-media/has-crowdbooster-just-launched-the-future-of-social-analytics/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=has-crowdbooster-just-launched-the-future-of-social-analytics" target="_blank">Has Crowdbooster just launched the future of social analytics?</a> (<a href="http://twitter.com/#!/laurenfisher" title="http://twitter.com/#!/laurenfisher" target="_blank">Lauren Fisher</a>, SimplyZesty)</li> <li><a href="http://www.prweekus.com/crowdbooster-rolls-out-social-analytics-tool/article/JOqkHMUcQT4%3d/t/" target="_blank">Crowdbooster rolls out social analytics tool</a> (<a href="twitter.com/bkrietsch" target="_blank">Beth Krietsch</a>, PRWeek)</li> <li><a href="http://www.launch.is/blog/social-media-management-for-dummies-crowdbooster-tells-you-w.html" target="_blank">Social Media Management for Dummies: Crowdbooster Tells You What to Do</a> (<a href="http://twitter.com/MattWilhalme" target="_blank">Matt Wilhalme</a>, LAUNCH)</li> <li><a href="http://technology.inc.com/2011/09/02/crowdbooster-offers-recommendations-analytics-for-social-media/" title="http://technology.inc.com/2011/09/02/crowdbooster-offers-recommendations-analytics-for-social-media/" target="_blank">Crowdbooster Offers Recommendations, Analytics for Social Media</a> (Abe Brown, Inc. Magazine)</li> </ul> <p>&nbsp;</p> <ul> </ul> </div> </p> <p><a href="http://blog.crowdbooster.com/we-launch-today-and-its-just-the-beginning">Permalink</a> | <a href="http://blog.crowdbooster.com/we-launch-today-and-its-just-the-beginning#comment">Leave a comment&nbsp;&nbsp;&raquo;</a> </p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/crowdbooster?a=CONDEjVsf5w:hyFrSL06hDg:6W8y8wAjSf4"><img src="http://feeds.feedburner.com/~ff/crowdbooster?d=6W8y8wAjSf4" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/crowdbooster?a=CONDEjVsf5w:hyFrSL06hDg:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/crowdbooster?d=qj6IDK7rITs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/crowdbooster?a=CONDEjVsf5w:hyFrSL06hDg:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/crowdbooster?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/crowdbooster?a=CONDEjVsf5w:hyFrSL06hDg:-BTjWOF_DHI"><img src="http://feeds.feedburner.com/~ff/crowdbooster?i=CONDEjVsf5w:hyFrSL06hDg:-BTjWOF_DHI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/crowdbooster?a=CONDEjVsf5w:hyFrSL06hDg:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/crowdbooster?i=CONDEjVsf5w:hyFrSL06hDg:gIN9vFwOqvQ" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/crowdbooster/~4/CONDEjVsf5w" height="1" width="1"/> http://files.posterous.com/user_profile_pics/115828/rickyyean.jpg http://posterous.com/users/4aAQfO26OIsp Ricky Yean rickyyean Ricky Yean http://blog.crowdbooster.com/we-launch-today-and-its-just-the-beginning Mon, 29 Aug 2011 13:33:11 -0700 http://feedproxy.google.com/~r/crowdbooster/~3/XnodYcqBoeg/how-to-street-team-social-media-like-a-global http://blog.crowdbooster.com/how-to-street-team-social-media-like-a-global <p> <p><span style="font-size: small;"><div class='p_embed p_image_embed'> <img alt="Test_hillsong" height="150" src="http://getfile9.posterous.com/getfile/files.posterous.com/temp-2011-08-29/xhzwkArayovIirGdjEqoEycipdgJcxCGADqEvBFItshsytHsckHntfoknEEm/test_Hillsong.jpg.scaled595.jpg" width="586" /> </div> <span style="font-family: Times;"> </span></span></p> <div style="background-color: transparent;"><span style="font-family: Arial; color: #000000; background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; font-size: small;">&ldquo;Creative teamwork behind social media is thrilling,&rdquo; said online media specialist Adam Moore. The statement is no surprise, as he is kept on his toes by a diverse web audience. He directs the social media vision for this nonprofit organization. 3.7 million Facebook fans and 400,000 Twitter followers are spread over three accounts: Hillsong, Hillsong United and Hillsong Live.</span></div> <p><span style="font-size: small;"><iframe src="http://player.vimeo.com/video/7543777?title=0&amp;byline=0&amp;portrait=0" frameborder="0" height="225" width="400"></iframe></span></p> <p><span style="font-family: Times; font-size: small;"> </span></p> <div style="background-color: transparent;"><span style="font-family: Arial; color: #000000; background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; font-size: small;">The Australia-based ministries of Hillsong have a global presence with church services in the United Kingdom, Ukraine, France, Africa, Sweden and the United States; with top-ten albums from its praise band Hillsong United; and with teaching conferences and live music recordings.<br />&nbsp;</span></div> <div style="background-color: transparent;"><span style="font-family: Arial; color: #000000; background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; font-size: small;"><div class='p_embed p_image_embed'> <img alt="Hillsong_city" height="150" src="http://getfile5.posterous.com/getfile/files.posterous.com/temp-2011-08-29/sbhqaupDarFjaEucxEetsvqtgDxxGkmAAulljlDoxGtBdipsgnkrwHwwnkxc/hillsong_city.jpg.scaled595.jpg" width="586" /> </div> </span></div> <p><span style="font-family: Times; font-size: small;"> </span></p> <div style="background-color: transparent;"><span style="font-size: medium; color: #ff6600;"><span style="font-family: Arial; background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline;">Speaking in peace about peace: Let fans do the posting.</span><span style="font-family: Arial; background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline;">&nbsp;</span></span><br /><span style="font-family: Arial; color: #000000; background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; font-size: small;">Love notes from Facebook fans are the only posts on Hillsong United&rsquo;s wall, and fans don&rsquo;t seem to mind. Band members are more likely to be on Twitter, tweeting on tour and between album releases. While the band is away performing, the content team in Australia still engages with fans. Polls and videos seek public sentiment by directing questions at supporters.<br />&nbsp;</span></div> <div style="background-color: transparent;"><span style="font-family: Arial; color: #000000; background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; font-size: small;"><div class='p_embed p_image_embed'> <img alt="Facebook_fans" height="173" src="http://getfile4.posterous.com/getfile/files.posterous.com/temp-2011-08-29/wAqGjlBbwhDuHmdtrvCdyDFFpmqseyywojIonhJtEhjztbzrpDbBwJItvcnz/facebook_fans.jpg.scaled595.jpg" width="450" /> </div> </span></div> <p><span style="font-family: Times; font-size: small;"> </span></p> <div style="background-color: transparent;"><span style="font-family: Arial; color: #000000; background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; font-size: small;">&ldquo;Asking a short question at the end of an announcement often starts more conversations,&rdquo; Moore said. &ldquo;You can say, &lsquo;This is happening: what are you most excited for? Are you coming?&rdquo; Since music is &ldquo;important is to people around the world,&rdquo; Hillsong tweets whenever a new song can be heard and gives exclusive information about live recordings that fans can attend. Rapid fan interaction online follows each post.</span></div> <p><span style="font-size: small;"><div class='p_embed p_image_embed'> <img alt="Tweet_live_recording" height="285" src="http://getfile8.posterous.com/getfile/files.posterous.com/temp-2011-08-29/bvnImgckrCrnIcavErsqjyvkDyGyeoHzysyBBquoDEFoEadhgGurbHraFsJc/tweet_live_recording.jpg.scaled595.jpg" width="450" /> </div> </span></p> <div style="background-color: transparent;"><span style="font-family: Arial; color: #000000; background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; font-size: small;">What&rsquo;s more, the <a href="http://www.hillsongunited.com/blog" target="_blank">Hillsong United blog</a> has artwork that plays on the paradox theme of its album. Followers and fans alike are able to re-post the photos and comment on them with friends.</span></div> <p><span style="font-size: small;"><div class='p_embed p_image_embed'> <img alt="Crosslovebridge" height="150" src="http://getfile7.posterous.com/getfile/files.posterous.com/temp-2011-08-29/bDbydtgGayvfvzfiriHeapwzEHgzHhzdznzHpJvGIeplrBcibyGuAFnmachA/crosslovebridge.jpeg.scaled595.jpg" width="586" /> </div> <span style="font-family: Times;"> </span></span></p> <div style="background-color: transparent;"><span style="font-size: medium; color: #ff6600;"><span style="font-family: Arial; background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline;">Together through the streets: Reach out and reach offline to hearts.</span><span style="font-family: Arial; background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline;"> </span></span><br /><span style="font-family: Arial; color: #000000; background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; font-size: small;">Global social media causes bring Hillsong supporters together for social good. &nbsp;For Easter 2011, the &ldquo;Cross = Love&rdquo; campaign moved between Twitter and the real world. Hillsong supporters made cards with a drawing of a cross and a heart on one side and a website address on the other. They left the card around cities after each act of kindness done for a stranger, like buying coffee for someone.</span><br /><span style="font-family: Arial; color: #000000; background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; font-size: small;">&nbsp;</span><br /><span style="font-family: Arial; color: #000000; background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; font-size: small;">Followers excitedly posted about their good giveaways. Soon after, strangers who received cards tweeted photos and messages about their gratitude. Moore and the social media team would answer questions card recipients asked by tweeting back or inviting them to a one-on-one meal. &ldquo;Keep the language casual online and easy to relate to,&rdquo; Moore said. &ldquo;Stay in touch with what your audience wants to know.&rdquo;</span><br /><span style="font-family: Arial; color: #000000; background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; font-size: small;">&nbsp;</span><br /><span style="font-family: Arial; color: #000000; background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; font-size: small;">About organizations showing politeness to their followers, Moore added, &ldquo;Don&rsquo;t overtweet; even your biggest fans can be annoyed. You lose followers by hijacking their news feeds.&rdquo; Hillsong remembers this lesson from firsthand experience. One team member once asked a question to very receptive followers and then unwisely retweeted every response.<br />&nbsp;</span></div> <div style="background-color: transparent;"><span style="font-family: Arial; color: #000000; background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; font-size: small;"><div class='p_embed p_image_embed'> <img alt="Hillsong_sitting" height="150" src="http://getfile3.posterous.com/getfile/files.posterous.com/temp-2011-08-29/wgIgBxknnIdHapwcuBkbAlgFzdmdHkqiBmmhsplGhkIFpnCtduhfcxaIBybd/hillsong_sitting.jpg.scaled595.jpg" width="586" /> </div> </span></div> <p><span style="font-family: Times; font-size: small;"> </span></p> <div style="background-color: transparent;"><span style="font-size: medium; color: #ff6600;"><span style="font-family: Arial; background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline;">Finally in one place: Be data-motivated when re-posting your popular content.</span><span style="font-family: Arial; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline;">&nbsp;</span></span><br /><span style="font-family: Arial; color: #000000; background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; font-size: small;">Hillsong addresses both worldwide and local audiences. When not posting about album releases and replying to fans, the organization tells about church events in Sydney, Australia. On @hillsong, Moore retweets pastors and other church staff members who post insider information. He schedules automatic posts to promote the live-streaming church, which meets online twice a week. For leader-training Hillsong Conference, the social media team also streams the event and takes Twitter questions live online.</span><br /><span style="font-family: Arial; color: #000000; background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; font-size: small;">&nbsp;</span><br /><span style="font-family: Arial; color: #000000; background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; font-size: small;">The communications team maintains the unified look of Hillsong graphics while a separate team creates video content. Collaboration between those two departments leads to a stronger media strategy on the best way to reach all fans and followers.<br />&nbsp;</span></div> <div style="background-color: transparent;"><span style="font-family: Arial; color: #000000; background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; font-size: small;"><div class='p_embed p_image_embed'> <img alt="Tweet_church_event" height="183" src="http://getfile7.posterous.com/getfile/files.posterous.com/temp-2011-08-29/azqdyjqJyhIlzdijfJfhkvqxolBxEhgcxodwndEbAeJlClndwlzElBxuAqei/tweet_church_event.jpg.scaled595.jpg" width="450" /> </div> <span style="font-family: Times;"> </span></span> <div style="background-color: transparent;"><span style="font-family: Arial; color: #000000; background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; font-size: small;">Since joining Twitter in 2008, Hillsong realizes networking benefits more every day. In the past, its website posted updates in hopes that fans would read them. Now supporters check Facebook and Twitter at least once a day, if not running media at all times in a separate Internet window. Instead of &ldquo;waiting and hoping&rdquo; for website readership, Hillsong finds Twitter outreach efforts most rewarding.</span><br /><span style="font-family: Arial; color: #000000; background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; font-size: small;">&nbsp;</span><br /><span style="font-family: Arial; color: #000000; background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; font-size: small;">After spotting Crowdbooster in a Mashable article, Moore took a liking to social media analytics. Knowing the most effective times to contact Hillsong readers &ldquo;absolutely changed&rdquo; the organization&rsquo;s social behavior. &ldquo;We can tweet about a global or live streaming event and know exactly when it&rsquo;s time to reach out,&rdquo; Moore said. The Sydney-based tweeter admitted that his time zone is &ldquo;a crazy time for most of the world, so Crowdbooster recommendations are actually really helpful.&rdquo;</span></div> </div> <p><span style="font-size: small;"><div class='p_embed p_image_embed'> <img alt="Tweet_manila" height="225" src="http://getfile3.posterous.com/getfile/files.posterous.com/temp-2011-08-29/nEcfrzcemlHIsrvszjDostGEyGyuxFBeEfnghphCoAsfndeDGxgcEysJprtv/tweet_manila.jpg.scaled595.jpg" width="450" /> </div> <span style="font-family: Times;"> </span></span></p> <div style="background-color: transparent;"><span style="font-family: Arial; color: #000000; background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; font-size: small;">Hillsong also checks data for top retweets and posts; its social media team then sends more of that popular content. &ldquo;People really like quotes, which have most likes on Facebook,&rdquo; Moore said. &ldquo;I personally love photos, and we do tweet photos a lot because followers like a visual look behind the scenes.&rdquo;</span><br /><span style="font-family: Arial; color: #000000; background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; font-size: small;">&nbsp;</span><br /><span style="font-family: Arial; color: #000000; background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; font-size: small;">&ldquo;Crowdbooster is the best for tracking data that we&rsquo;ve seen so far,&rdquo; Moore said. &ldquo;It&rsquo;s nice to come to one place for all statistics and recommendations. We found out through Crowdbooster when was the best time to promote a live music Youtube event, which we hosted just this morning.&rdquo;</span></div> <p><span style="font-size: small;"><div class='p_embed p_image_embed'> <img alt="Hillsong_in_concert" height="150" src="http://getfile3.posterous.com/getfile/files.posterous.com/temp-2011-08-29/eBfBsxvqtkirHvopphdsGJdxtxxwlczICwdmrcvFvzFJEiydDlFoomfwjfkf/hillsong_in_concert.jpg.scaled595.jpg" width="586" /> </div> <span style="font-family: Times;"> </span></span></p> <div style="background-color: transparent;"><span style="font-size: medium; color: #ff6600;"><span style="font-family: Arial; background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline;">Across the board: Join the conversation and leave no one uncared for.</span><span style="font-family: Arial; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline;">&nbsp;</span></span><br /><span style="font-family: Arial; color: #000000; background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; font-size: small;">Connecting with different age groups online is a welcome challenge for Hillsong&rsquo;s thought leaders.</span></div> <p><span style="font-size: small;"><div class='p_embed p_image_embed'> <img alt="Tweet_artwork" height="512" src="http://getfile7.posterous.com/getfile/files.posterous.com/temp-2011-08-29/HFejmoapjtnarhccnqChHpHEjdCogAurkoqyBJCzEhIanAbaBpgacFtgDDrz/tweet_artwork.jpg.scaled595.jpg" width="392" /> </div> <span style="font-family: Times;"> </span></span></p> <div style="background-color: transparent;"><span style="font-family: Arial; color: #000000; background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; font-size: small;">&ldquo;Unexpected types of people embrace technology more in 2011,&rdquo; Moore said. &ldquo;Even older generations have their own Facebook and Twitter accounts. Add the teenagers who are growing up with online media, and this is really the best way to reach everybody across the board.&rdquo;</span></div> </p> <p><a href="http://blog.crowdbooster.com/how-to-street-team-social-media-like-a-global">Permalink</a> | <a href="http://blog.crowdbooster.com/how-to-street-team-social-media-like-a-global#comment">Leave a comment&nbsp;&nbsp;&raquo;</a> </p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/crowdbooster?a=XnodYcqBoeg:_sEMjWi0wG0:6W8y8wAjSf4"><img src="http://feeds.feedburner.com/~ff/crowdbooster?d=6W8y8wAjSf4" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/crowdbooster?a=XnodYcqBoeg:_sEMjWi0wG0:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/crowdbooster?d=qj6IDK7rITs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/crowdbooster?a=XnodYcqBoeg:_sEMjWi0wG0:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/crowdbooster?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/crowdbooster?a=XnodYcqBoeg:_sEMjWi0wG0:-BTjWOF_DHI"><img src="http://feeds.feedburner.com/~ff/crowdbooster?i=XnodYcqBoeg:_sEMjWi0wG0:-BTjWOF_DHI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/crowdbooster?a=XnodYcqBoeg:_sEMjWi0wG0:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/crowdbooster?i=XnodYcqBoeg:_sEMjWi0wG0:gIN9vFwOqvQ" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/crowdbooster/~4/XnodYcqBoeg" height="1" width="1"/> http://files.posterous.com/user_profile_pics/1319449/profilephoto-square.jpg http://posterous.com/users/heOeqSse8sCHE Sophia Vo sovo Sophia Vo http://blog.crowdbooster.com/how-to-street-team-social-media-like-a-global Fri, 26 Aug 2011 13:27:00 -0700 http://feedproxy.google.com/~r/crowdbooster/~3/70NgWQQsRpo/happy-birthday-hashtags-tips-for-effective-fa http://blog.crowdbooster.com/happy-birthday-hashtags-tips-for-effective-fa <p> <p>News of <a href="http://gizmodo.com/5834141/steve-jobs-resigns-as-apple-ceo" target="_blank">Steve Jobs's resignation</a> and<a href="http://mashable.com/2011/08/26/hurricane-irene-from-space/" target="_blank"> Hurrican Irene's approach</a> dominated the national headlines this past week. At Crowdbooster, we also tracked the numerous milestones social media reached and added some spectacular articles on community management advice. In case you missed the buzz, we've listed the most popular links from this week below.</p> <p><div class='p_embed p_image_embed'> <img alt="486643_1" height="150" src="http://getfile8.posterous.com/getfile/files.posterous.com/temp-2011-08-26/sBxhijbHwaEFDyAnEAkcCpqyEppcFubdifCbxHIwndbnzHqjBAwjJbJcHewJ/486643_1.jpg.scaled595.jpg" width="586" /> </div> </p> <p style="text-align: right;"><em><strong><span style="color: #000000;"><span style="font-size: xx-small;">Image via David W. Hamilton of Getty Images</span></span></strong></em></p> <p><span style="color: #ff6600;"><span style="font-size: medium;">Social Media Milestones</span></span></p> <ul> <li><span style="font-size: small;"><a href="http://infodocket.com/2011/06/13/meet-the-inventor-of-twitter-hashtags-chris-messina-a-googler/" target="_blank">The Hashtag Turns 4 Years Old</a>: We can't imagine what Twitter would be like without them. Can you name the mastermind behind this creation?&nbsp;</span></li> <li><span style="font-size: small;"><a href="http://mashable.com/2011/08/20/twitter-infographic-2/" target="_blank">How Are People Using Twitter</a>: Mashable delivers an inforgraphic that charts just how prevelant Twitter has become. Teaser: 70% of people surveyed access Twitter at least once a day.&nbsp;</span></li> <li><span style="font-size: small;"><a href="http://mashable.com/2011/08/26/adult-social-media-stats/" target="_blank">Only 50% of U.S. Adults Use Social Media</a>: This number has more than tripled in the past three years. Check out the Pew Internet's full report here.</span></li> <li><span style="font-size: small;">Germany vs. Facebook: Like Buttton Declared Illegal, Sites Threatened with Fine: The Like button has achieved enough popuarity that it has caught the attention of the German government.</span></li> </ul> <p><span style="color: #ff6600;"><span style="font-size: medium;">Community Management</span></span></p> <ul> <li><span style="color: #000000;"><span style="font-size: small;"><a href="http://www.socialmediaexaminer.com/4-tips-for-effective-facebook-community-management/" target="_blank">4 Tips for Effective Facebook Community Management</a>: Social Media Examiner explores the ways you can manage an effective presence on your Facebook Page through discussions, postings, and moderation.&nbsp;</span></span></li> <li><span style="color: #000000;"><span style="font-size: small;"><a href="http://www.feverbee.com/2011/08/subtleinfluence.html" target="_blank">How to Subtly Influence Your Online Community</a>: Fever Bee Consultancy points to close relationships and effective content as just two ways to achieve influence. &nbsp;</span></span></li> <li><span style="color: #000000;"><span style="font-size: small;"><a href="http://www.socialmediaexaminer.com/21-creative-ways-to-increase-your-facebook-fanbase/" target="_blank">21 Creative Ways to Increase Your Facebook Fanbase</a>: <a href="http://twitter.com/#!/MariSmith" target="_blank">Mari Smith</a> dismisses certain tactics as "Suggesting Pages" but offers plenty of other ways to attract fans on Facebook.&nbsp;</span></span></li> <li><span style="color: #000000;"><span style="font-size: small;"><a href="http://www.briansolis.com/2011/08/new-inforgraphic-the-brandsphere-by-brian-solis-and-jess3/" target="_blank">The Brandsphere</a>: Brian Solis teams up with JESS3 to deliver an outstanding infographic organizing the different ways in which social media shapes a brand's story.&nbsp;</span></span></li> </ul> <p><span style="font-size: small;">As always, leave any suggestions for content in the comments section. Enjoy the weekend!&nbsp;</span></p> <ul> </ul> </p> <p><a href="http://blog.crowdbooster.com/happy-birthday-hashtags-tips-for-effective-fa">Permalink</a> | <a href="http://blog.crowdbooster.com/happy-birthday-hashtags-tips-for-effective-fa#comment">Leave a comment&nbsp;&nbsp;&raquo;</a> </p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/crowdbooster?a=70NgWQQsRpo:bqnIlGQ03e0:6W8y8wAjSf4"><img src="http://feeds.feedburner.com/~ff/crowdbooster?d=6W8y8wAjSf4" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/crowdbooster?a=70NgWQQsRpo:bqnIlGQ03e0:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/crowdbooster?d=qj6IDK7rITs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/crowdbooster?a=70NgWQQsRpo:bqnIlGQ03e0:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/crowdbooster?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/crowdbooster?a=70NgWQQsRpo:bqnIlGQ03e0:-BTjWOF_DHI"><img src="http://feeds.feedburner.com/~ff/crowdbooster?i=70NgWQQsRpo:bqnIlGQ03e0:-BTjWOF_DHI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/crowdbooster?a=70NgWQQsRpo:bqnIlGQ03e0:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/crowdbooster?i=70NgWQQsRpo:bqnIlGQ03e0:gIN9vFwOqvQ" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/crowdbooster/~4/70NgWQQsRpo" height="1" width="1"/> http://files.posterous.com/user_profile_pics/1119110/19272_1368802499834_1224861391_1086645_554675_n.jpg http://posterous.com/users/heO3HGk8NU0fo Daniel Mrdjenovich Daniel Daniel Mrdjenovich http://blog.crowdbooster.com/happy-birthday-hashtags-tips-for-effective-fa Fri, 19 Aug 2011 10:03:14 -0700 http://feedproxy.google.com/~r/crowdbooster/~3/QSuVR-GmbZQ/oxford-dictionary-picks-up-retweet-altimeter http://blog.crowdbooster.com/oxford-dictionary-picks-up-retweet-altimeter <p> <p>This past week proved a pleasant surprise for us at Crowdbooster. Our newest recommendation, influential follower notifications, landed us coverage on <a href="http://corp.klout.com/blog/2011/08/optimize-social-media-with-crowdbooster/" target="_blank">Klout's blog</a> and <a href="http://mashable.com/2011/08/15/crowdbooster-klout-scores/" target="_blank">Mashable</a>. While we sometimes selfishly think this is the only news that matters in social media, there was plenty of other buzz in the social media world. In case you missed it, here are the top stories (based on retweets and replies) chosen by our followers.</p> <p><div class='p_embed p_image_embed'> <img alt="82977241_1" height="150" src="http://getfile5.posterous.com/getfile/files.posterous.com/temp-2011-08-19/ChHrzojDdoFHFDExjEoIvzfEmkHruAtuAduuutoneqioztDxihbcesFghjuc/82977241_1.jpg.scaled595.jpg" width="586" /> </div> </p> <p style="text-align: right;"><span style="font-size: xx-small;"><strong><em>Image via Travelpix Ltd</em></strong></span></p> <p><span style="color: #ff6600; font-size: medium;">Social Media in the Spotlight</span></p> <ul> <li><span style="color: #ff6600; font-size: medium;"><span style="color: #000000;"><span style="font-size: small;"><a href="http://mashable.com/2011/08/18/oxford-english-dictionary-retweet-sexting-woot/" target="_blank">Retweet &amp; Sexting Are Now Words in Oxford English Dictionary</a>: It seems "retweet" has finally made it mainstream enough to merit recognition in our official language.&nbsp;</span></span></span></li> <li><span style="color: #ff6600; font-size: medium;"><span style="color: #000000;"><span style="font-size: small;"><a href="http://mashable.com/2011/08/15/obama-joins-foursquare/" target="_blank">President Obama Joins Foursquare</a>: He won't be checking into the White House anytime soon but make sure to follow his tips about the White House and his tour around the country.&nbsp;</span></span></span></li> <li><span style="color: #ff6600; font-size: medium;"><span style="color: #000000;"><span style="font-size: small;"><a href="http://www.forbes.com/sites/tomiogeron/2011/08/05/the-celebrities-who-love-tech/" target="_blank">The Celebrities Who Love Tech</a>: JT, AplusK, and MC Hammer made Forbes' List. Who is your favorite?</span></span></span></li> <li><span style="color: #ff6600; font-size: medium;"><span style="color: #000000;"><span style="font-size: small;"><a href="http://www.fastcompany.com/1770222/5-things-lady-gaga-can-teach-marketers-about-community-building" target="_blank">5 Things Lady Gaga Can Teach Marketers About Community Building</a>: Fast Company shares some of Lady Gaga's social media secrets.&nbsp;</span></span></span></li> </ul> <p><span style="color: #ff6600; font-size: medium;">Community Engagement Tips</span></p> <ul> <li><span style="color: #000000;"><span style="font-size: small;"><a href="http://susanetlinger.wordpress.com/2011/08/10/research-report-a-framework-for-social-analytics/" target="_blank">A Framework for Social Analytics</a>: <a href="http://twitter.com/#!/setlinger" target="_blank">Susan Etlinger</a> from <a href="http://twitter.com/#!/altimetergroup" target="_blank">Altimeter Group</a> presents the most current and authoratative report on the industy.</span></span></li> <li><span style="color: #000000;"><span style="font-size: small;"><a href="http://www.briansolis.com/2011/08/14-best-practices-for-brands-to-grow-their-audiences-in-social-media/" target="_blank">14 Best Practices for Brands to Grow their Audiences in Social Media</a>: Designing an effective channel strategy and creating a life support system are two tips that make <a href="http://twitter.com/#!/briansolis" target="_blank">Brian Solis</a>'s fantastic list.</span></span></li> <li><span style="color: #000000;"><span style="font-size: small;"><a href="http://www.marketingprofs.com/charts/2011/5670/linkedin-audiences-highly-engaged-active-in-groups" target="_blank">LinkedIn Audiences Highly Engaged, Active in Groups</a>: A study by <a href="https://twitter.com/#!/MarketingProfs" target="_blank">MarketingProfs</a> suggests you should consider adopting a LinkedIn strategy to engage your community.&nbsp;</span></span></li> <li><span style="color: #000000;"><span style="font-size: small;"><a href="http://www.socialmediaexaminer.com/7-ways-to-develop-customer-tribes-for-your-business/" target="_blank">7 Ways to Develop Customer Tribes for Your Business</a>: <a href="http://twitter.com/#!/smexaminer" target="_blank">Social Media Examiner</a> explains why developing customer tribes can benefit your brand.&nbsp;</span></span></li> </ul> <p><span style="font-size: small;">As always, feel free to suggest any topics to us the comment section.&nbsp;</span></p> <ul> </ul> </p> <p><a href="http://blog.crowdbooster.com/oxford-dictionary-picks-up-retweet-altimeter">Permalink</a> | <a href="http://blog.crowdbooster.com/oxford-dictionary-picks-up-retweet-altimeter#comment">Leave a comment&nbsp;&nbsp;&raquo;</a> </p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/crowdbooster?a=QSuVR-GmbZQ:2JHTeVw10yI:6W8y8wAjSf4"><img src="http://feeds.feedburner.com/~ff/crowdbooster?d=6W8y8wAjSf4" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/crowdbooster?a=QSuVR-GmbZQ:2JHTeVw10yI:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/crowdbooster?d=qj6IDK7rITs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/crowdbooster?a=QSuVR-GmbZQ:2JHTeVw10yI:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/crowdbooster?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/crowdbooster?a=QSuVR-GmbZQ:2JHTeVw10yI:-BTjWOF_DHI"><img src="http://feeds.feedburner.com/~ff/crowdbooster?i=QSuVR-GmbZQ:2JHTeVw10yI:-BTjWOF_DHI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/crowdbooster?a=QSuVR-GmbZQ:2JHTeVw10yI:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/crowdbooster?i=QSuVR-GmbZQ:2JHTeVw10yI:gIN9vFwOqvQ" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/crowdbooster/~4/QSuVR-GmbZQ" height="1" width="1"/> http://files.posterous.com/user_profile_pics/1119110/19272_1368802499834_1224861391_1086645_554675_n.jpg http://posterous.com/users/heO3HGk8NU0fo Daniel Mrdjenovich Daniel Daniel Mrdjenovich http://blog.crowdbooster.com/oxford-dictionary-picks-up-retweet-altimeter Fri, 12 Aug 2011 10:00:00 -0700 http://feedproxy.google.com/~r/crowdbooster/~3/6G9rldtUKAQ/ignoring-people-is-painful-lessons-learned-fr http://blog.crowdbooster.com/ignoring-people-is-painful-lessons-learned-fr <p> <div style="background-color: transparent;"> <div style="background-color: transparent;"><span style="font-family: Arial; background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; font-size: small;">The most popular Crowdbooster tweets this week! </span></div> <div style="background-color: transparent;"><span style="font-family: Arial; background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; font-size: small;">Are there other topics you&rsquo;d like to see on our site?</span></div> <p /> <div style="background-color: transparent;"><span style="font-family: Arial; background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; font-size: small;"><div class='p_embed p_image_embed'> <img alt="Another_spam_by_benheine" height="150" src="http://getfile4.posterous.com/getfile/files.posterous.com/temp-2011-08-11/HHqDohqgDwvxjoIkzGiiyvcxFfuDngmtBzuurrInHafHfkAJkzybxkjxgItr/Another_Spam_by_BenHeine.jpg.scaled595.jpg" width="586" /> </div> </span></div> </div> <div style="text-align: right;"><em><span style="font-size: xx-small;">Image via&nbsp;<a href="http://www.deviantart.com/" target="_new">deviantART</a>.</span></em></div> <p><span style="font-family: Times;"> </span></p> <div style="background-color: transparent;"> <div style="background-color: transparent;"><span style="font-size: medium;"><span style="font-family: Arial; color: #ff6600; background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline;">From politics to pop culture<br /></span></span><span style="font-size: small;"><span style="font-family: Arial; background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline;">studies: Farmville, Pepsi, Domino&rsquo;s show </span><a href="http://j.mp/nYFFm2" target="_blank"><span style="font-family: Arial; background-color: transparent; font-style: normal; font-variant: normal; text-decoration: underline; vertical-align: baseline;">what successful social media campaigns look like.</span></a></span></div> </div> <div style="background-color: transparent;"> <div style="background-color: transparent;"><span style="font-size: small;"><span style="font-family: Arial; background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline;">infographic: Seacrest, Glee and Baldwin in the lead! <a href="http://j.mp/mYfIIk" target="_blank">The Emmys: I&rsquo;m Big On Twitter</a></span></span><br /><span style="font-size: small;"><span style="font-family: Arial; background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline;">Do you welcome or shun Klout perks? Join the </span><a href="http://j.mp/o4qihn" target="_blank"><span style="font-family: Arial; background-color: transparent; font-style: normal; font-variant: normal; text-decoration: underline; vertical-align: baseline;">What&rsquo;s Trending Live audience&hellip; with enough Klout.</span></a></span><br /><span style="font-size: small;"><span style="font-family: Arial; background-color: #ffffff; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline;">We talk Social Media Optimization, but some take it to mean </span><a href="http://j.mp/r66AaB" target="_blank"><span style="font-family: Arial; background-color: #ffffff; font-style: normal; font-variant: normal; text-decoration: underline; vertical-align: baseline;">Social </span><span style="font-family: Arial; background-color: #ffffff; font-style: italic; font-variant: normal; text-decoration: underline; vertical-align: baseline;">Content</span><span style="font-family: Arial; background-color: #ffffff; font-style: normal; font-variant: normal; text-decoration: underline; vertical-align: baseline;"> Optimization</span></a><span style="font-family: Arial; background-color: #ffffff; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline;">.</span></span><br /><span style="font-size: small;"><span style="font-family: Arial; background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline;">Turn ME into WE. Studies: </span><span style="font-family: Arial; background-color: transparent; font-style: normal; font-variant: normal; text-decoration: underline; vertical-align: baseline;"><a href="http://j.mp/pYgJG5" target="_blank">4 Ways to Put Some Human Back in Marketing</a></span></span></div> </div> <p><span style="font-family: Times;"> </span></p> <div style="background-color: transparent;"><span style="font-family: Arial; background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; color: #ff6600; font-size: medium;">Reads on the rise of social networking<br /></span><span style="font-size: small;"><span style="font-family: Arial; background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline;">infographic: &ldquo;80% use Facebook for networking power.&rdquo; Follower vs. Fan: </span><span style="font-family: Arial; background-color: transparent; font-style: normal; font-variant: normal; text-decoration: underline; vertical-align: baseline;"><a href="http://j.mp/pqJqhG" target="_blank">Who&rsquo;s More Valuable?<br /></a></span></span><span style="font-family: Times; font-size: small;"><span style="font-family: Arial; background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline;">Gasp! Study says, &ldquo;64% of small businesses </span><span style="font-family: Arial; background-color: transparent; font-style: normal; font-variant: normal; text-decoration: underline; vertical-align: baseline;"><a href="http://j.mp/qEhNeF%20" target="_blank">think social media is unnecessary.&rdquo;<br /></a></span></span><span style="font-family: Times; font-size: small;"><span style="font-family: Arial; background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline;">&ldquo;Check your URL click-throughs.&rdquo; 8 Ways to </span><span style="font-family: Arial; background-color: transparent; font-style: normal; font-variant: normal; text-decoration: underline; vertical-align: baseline;"><a href="http://j.mp/o1vErC" target="_blank">Discover Content Ideas from Your Readers<br /></a></span></span><span style="font-family: Times; font-size: small;"><span style="font-family: Arial; background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline;">&ldquo;Ignoring people is painful. And it turns them off.&rdquo; </span><span style="font-family: Arial; background-color: transparent; font-style: normal; font-variant: normal; text-decoration: underline; vertical-align: baseline;"><a href="http://j.mp/r8Y9dT" target="_blank">Lessons Learned from a Twitter Robot</a></span></span></div> <p><span style="font-family: Times;"> </span></p> <div style="background-color: transparent;"><span style="font-family: Arial; background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; font-size: medium; color: #ff6600;">Words for the weekend<br /></span><span style="font-size: small;"><span style="font-family: Arial; background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline;">slideshow: &ldquo;Twitter on the web is for dorks.&rdquo; </span><a href="http://j.mp/nK3AUG" target="_blank"><span style="font-family: Arial; background-color: transparent; font-style: normal; font-variant: normal; text-decoration: underline; vertical-align: baseline;">7 Habits of Highly Effective CEO Tweeters</span></a></span></div> <div style="background-color: transparent;"><span style="font-size: small;"><span style="font-family: Arial; background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline;">The pressure&rsquo;s on to vacation. </span><a href="http://j.mp/pKHfN2" target="_blank"><span style="font-family: Arial; background-color: transparent; font-style: normal; font-variant: normal; text-decoration: underline; vertical-align: baseline;">Show Mashable &amp; CNN iReport How You Disconnect</span></a></span><br /><span style="font-size: small;"><span style="font-family: Arial; background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline;">My 1,000 LinkedIn contacts = a network of 15 million... </span><a href="http://j.mp/ro1X1h" target="_blank"><span style="font-family: Arial; background-color: transparent; font-style: normal; font-variant: normal; text-decoration: underline; vertical-align: baseline;">but that's not a strategy.</span></a></span><br /><span style="font-size: small;"><span style="font-family: Arial; background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline;">&ldquo;No experts allowed.&rdquo; 10 Steps to </span><a href="http://j.mp/oms2t3" target="_blank"><span style="font-family: Arial; background-color: transparent; font-style: normal; font-variant: normal; text-decoration: underline; vertical-align: baseline;">Creating a Successful Twitter Chat</span></a></span><br /><span style="font-size: small;"><span style="font-family: Arial; background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline;">&ldquo;</span><span style="font-family: Arial; background-color: #ffffff; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline;">Google+ had </span><span style="font-family: Arial; background-color: #ffffff; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline;">4x the amount of click-throughs.&rdquo; </span><a href="http://j.mp/nshBAu" target="_blank"><span style="font-family: Arial; background-color: #ffffff; font-style: normal; font-variant: normal; text-decoration: underline; vertical-align: baseline;">G</span><span style="font-family: Arial; background-color: transparent; font-style: normal; font-variant: normal; text-decoration: underline; vertical-align: baseline;">+ vs. Twitter Experiment</span></a></span><br /><span style="font-size: small;"><span style="font-family: Arial; background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline;">infographic: &ldquo;3 of 5 workers don&rsquo;t need to be in the office to be productive.&rdquo; </span><span style="font-family: Arial; background-color: transparent; font-style: normal; font-variant: normal; text-decoration: underline; vertical-align: baseline;"><a href="http://j.mp/q2cq16" target="_blank">Mobile Workstyle</a></span></span></div> </p> <p><a href="http://blog.crowdbooster.com/ignoring-people-is-painful-lessons-learned-fr">Permalink</a> | <a href="http://blog.crowdbooster.com/ignoring-people-is-painful-lessons-learned-fr#comment">Leave a comment&nbsp;&nbsp;&raquo;</a> </p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/crowdbooster?a=6G9rldtUKAQ:Bs7bs6cbFE4:6W8y8wAjSf4"><img src="http://feeds.feedburner.com/~ff/crowdbooster?d=6W8y8wAjSf4" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/crowdbooster?a=6G9rldtUKAQ:Bs7bs6cbFE4:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/crowdbooster?d=qj6IDK7rITs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/crowdbooster?a=6G9rldtUKAQ:Bs7bs6cbFE4:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/crowdbooster?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/crowdbooster?a=6G9rldtUKAQ:Bs7bs6cbFE4:-BTjWOF_DHI"><img src="http://feeds.feedburner.com/~ff/crowdbooster?i=6G9rldtUKAQ:Bs7bs6cbFE4:-BTjWOF_DHI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/crowdbooster?a=6G9rldtUKAQ:Bs7bs6cbFE4:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/crowdbooster?i=6G9rldtUKAQ:Bs7bs6cbFE4:gIN9vFwOqvQ" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/crowdbooster/~4/6G9rldtUKAQ" height="1" width="1"/> http://files.posterous.com/user_profile_pics/1319449/profilephoto-square.jpg http://posterous.com/users/heOeqSse8sCHE Sophia Vo sovo Sophia Vo http://blog.crowdbooster.com/ignoring-people-is-painful-lessons-learned-fr Thu, 11 Aug 2011 08:00:00 -0700 http://feedproxy.google.com/~r/crowdbooster/~3/lK5C5shItCQ/nix-the-marketing-jargon-tweet-tidbits-from-t http://blog.crowdbooster.com/nix-the-marketing-jargon-tweet-tidbits-from-t <p> <p><iframe src="http://www.youtube.com/embed/qskCmNp6sHo" frameborder="0" height="330" width="400"></iframe></p> <p><span style="font-family: Times; font-size: medium;"> </span></p> <div style="background-color: transparent;"><span style="font-family: Arial; color: #000000; background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; font-size: small;">&ldquo;Post like you&rsquo;re describing content to a friend,&rdquo; said editorial assistant Marie McIntosh. In 2010, <a href="http://www.baycitizen.org/" target="_blank">The Bay Citizen</a> started making pals out of readers with its interactive news following online.</span><br /><span style="font-family: Arial; font-size: x-small;"><span style=""><br /></span></span><span style="font-family: Arial; color: #000000; background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; font-size: small;">McIntosh tells how the nonprofit organization sees social media --- where the side effects are breaking news, where the hecklers are befriended too and where &ldquo;social&rdquo; is at the center.</span></div> <p><div class='p_embed p_image_embed'> <img alt="Johnavalos" height="186" src="http://getfile9.posterous.com/getfile/files.posterous.com/temp-2011-08-10/bJthmjHDsnhEcsHjrCvxlfuyFFIscjqhupmaddwDvoBJCHrDJJAwlbkmkJoo/JohnAvalos.jpg.scaled595.jpg" width="450" /> </div> <div class='p_embed p_image_embed'> <img alt="Californiacuisine" height="184" src="http://getfile1.posterous.com/getfile/files.posterous.com/temp-2011-08-10/JFsamwupDbokhoJnAynIaqrzBsrfeFooFjsnzJCljnwpqzunkepoffBCJeuF/Californiacuisine.jpg.scaled595.jpg" width="450" /> </div> <div class='p_embed p_image_embed'> <img alt="Sailboats" height="186" src="http://getfile0.posterous.com/getfile/files.posterous.com/temp-2011-08-10/oIBcezgfIoaqdhrFHmruozdgomeFuijpDsppggmmHaifrCfvochpdvDsqEdI/Sailboats.jpg.scaled595.jpg" width="450" /> </div> </p> </p> <p><a href="http://blog.crowdbooster.com/nix-the-marketing-jargon-tweet-tidbits-from-t">Permalink</a> | <a href="http://blog.crowdbooster.com/nix-the-marketing-jargon-tweet-tidbits-from-t#comment">Leave a comment&nbsp;&nbsp;&raquo;</a> </p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/crowdbooster?a=lK5C5shItCQ:vu0TghvFop4:6W8y8wAjSf4"><img src="http://feeds.feedburner.com/~ff/crowdbooster?d=6W8y8wAjSf4" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/crowdbooster?a=lK5C5shItCQ:vu0TghvFop4:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/crowdbooster?d=qj6IDK7rITs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/crowdbooster?a=lK5C5shItCQ:vu0TghvFop4:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/crowdbooster?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/crowdbooster?a=lK5C5shItCQ:vu0TghvFop4:-BTjWOF_DHI"><img src="http://feeds.feedburner.com/~ff/crowdbooster?i=lK5C5shItCQ:vu0TghvFop4:-BTjWOF_DHI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/crowdbooster?a=lK5C5shItCQ:vu0TghvFop4:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/crowdbooster?i=lK5C5shItCQ:vu0TghvFop4:gIN9vFwOqvQ" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/crowdbooster/~4/lK5C5shItCQ" height="1" width="1"/> http://files.posterous.com/user_profile_pics/1319449/profilephoto-square.jpg http://posterous.com/users/heOeqSse8sCHE Sophia Vo sovo Sophia Vo http://blog.crowdbooster.com/nix-the-marketing-jargon-tweet-tidbits-from-t