Ever since Steve Ballmer made that surprise announcement at CES 2011, there has been a lot of speculation about just how Microsoft would be bringing Windows to the ARM architecture. Would it be a whole separate line? Would it be compatible with old applications? Would it be cheaper?

Many of these questions have been answered in a long and technical post on the Building Windows 8 blog today, as Steven Sinofsky explains how they developed (re-developed, really) Windows On ARM, or WOA, and why they made the choices they made.

Some major points, for those unwilling to read: WOA will be totally incompatible with x86/x64-based applications; it will include a desktop only for Office apps and file management; it will be focused on portability, battery life, and “integrated quality,” by which they mean it ships with, in a way, everything you need. On that note, it won’t be available separately as a software purchase; it will only be available pre-installed on devices.

The process of transferring Windows to ARM was not an easy or short one. They’ve been working on it for years; for an indicator of how long, consider that when they started, there was no such thing as an ARM-based tablet. They had to run the OS on ARM phones like the one pictured here from Asus.

As ARM systems are built on a completely different principle from the Intel, AMD, and IBM-led PC-compatible spec, some serious changes had to be made. Device and hardware management would have to be completely rethought. Back compatibility was a fairy tale. And there was no way to stress-test builds on debug rigs the way they’d been doing for 20 years on racks of x86 PCs. At least, there was no way until they built a way, and by next month they plan to have 3200 machines running WOA in stacks (also pictured) to troubleshoot, stress test, and so on.

Yet some things had to stay the same, as well: every ARM device would have to be outfitted with UEFI, ACPI, and the Windows Hardware Abstraction Layer in order to create a basic platform on which Windows would be comfortable. After that, things like DirectX, discrete device inclusion (printers, GPS units, and the like) could be added. And higher-level apps were a piece of cake, apparently, Microsoft having built them in a forward-looking way with allowances for multiple architectures.

The restrictions imposed by this new environment, and some design decisions made along the way, have produced something of a different product from the Windows we all know and some of us love.

For one thing, back-compatibility has been essentially abandoned. A clean break sounds good on the face of it, but consider that part of Microsoft’s success has been its ability to accommodate legacy hardware and software from ridiculously far back. Remember that video about installing every version of Windows on top of the last?

Doom II, installed on Windows 1.0, still ran without problems in Windows 7. That’s amazing. WOA breaks from this tradition with a purpose, though.

Sinofsky describes WOA as “a new member of the Windows family, much like Windows Server, Windows Embedded, or Windows Phone.” It’s not meant to play games installed on operating systems from a quarter of a century ago. It’s meant to be a point of access for the current, and only the current, Windows ecosystem. It is similar to the “full” version of Windows 8 only in those parts that have been developed specifically for Windows 8.

Think of it this way. Windows 8 for x86/x64, in a way, includes Windows 7, Vista, XP, 98, 95, and so on. It is built with compatibility in mind, as part of a venerable line of operating systems. Windows On ARM includes only Windows 8. It’s as if the last ten versions of the OS never happened — though there are echoes.

This breaks the OS for some people — me, for example — but it could be a breath of fresh air for many. This OS is at once bare-bones and all-inclusive: it comes with a familiar version of Office, it will almost certainly be cheap and easy to deploy by the hundred or thousand, and it’s absolutely a known quantity.

Apps for WOA will all come from the Windows Store, and will all be Metro — except for Office (and a few other trusted programs), which will be able to run in the traditional desktop environment for productivity purposes. It’s a bit puzzling, this admission (in a way) that the traditional desktop is superior for productivity, but it’s also the truth: an all-Metro productivity suite would be unfamiliar to Microsoft’s base. They’ll make it optional for now, and drop the other shoe later.

The focus on tablets is made plain: “you don’t turn off a WOA PC.” You don’t have sleep and hibernate modes. Like a phone or tablet, you just hit the button and it goes into a newly-developed low-power mode in which the battery will reportedly last weeks. These tablets, while they won’t run the “real” Windows 8, will be totally functional (it runs “super well”) access points to the Windows ecosystem. And with the increasing focus on cloud storage, web-based apps, and mobility, that limited access may start looking less like a bug and more like feature as time goes on.

There’s still lots to be done, says Sinofsky, but they hope to launch Windows On ARM at the same time as the commercial launch of Windows 8. It’s a real change for Microsoft, which is heartening to those of us who have been disappointed with their willingness to honestly self-evaluate lately. Devices are being tested from NVIDIA, Qualcomm, and Texas Instruments; whether a worthy product will be available at launch time is still a mystery, but it’s obvious that everyone involved is deeply invested.

And lastly, here’s the video that accompanies the blog post. It explains some things but generally just shows that WOA will act more or less like x86/x64 Windows 8:

It was just a few days ago that news of a mysterious home-oriented Google device was being prepped for testing in the homes of 252 company employees, but the associated FCC filing left most of the specifics up in the air. Now, if a new report from the Wall Street Journal holds true, Google’s next foray into the hardware space could be all about pumping up those jams.

According to WSJ’s sources, the device in development is a “home entertainment system” that can wirelessly stream music throughout users’ homes. Google has attempted to make inroads into the living room before with initiatives like Google TV, but this would mark the first time the search giant would be developing and selling products under their own name rather than relying on external hardware vendors.

The pieces we have at this point certainly seem to line up. In their FCC application, Google representatives noted that the at-home beta test was meant to accomplishing the following:

Testing throughput and stability of home WiFi networks using an entertainment device. Testing will include functional testing of all subsystems, including WiFi and Bluetooth radio. Users will connect their device to home WiFi networks and use Bluetooth to connect to other home electronics equipment.

WiFi support seems like a no-brainer when it comes to streaming content, but the inclusion of a Bluetooth radio (commonly seen on phones of all stripes) hints at the possibility of a close connection between the box in question and mobile devices.

The mysterious entertainment device is reportedly the result of years of work from Google’s Android team, which shouldn’t come as much of a surprise. With movies and more recently music being introduced into the Android Market, it was only natural that the device in question would be able to capitalize on all that content. WSJ’s sources acknowledge that notion, as they note that the Google Mystery Box may be able to stream content other than just music.

Still, media/hardware ventures like Google TV haven’t been as strong a performer in the marketplace as Google would have hoped, so it’s a bit surprising to see that another media-oriented device seems so close to fruition. Maybe it shouldn’t be a surprise though — Google chairman Eric Schmidt reaffirmed himself as being a proponent of a highly-connected home life while at this year’s CES.

One of the bigger questions that this whole situation raises is whether or not the entertainment box will ever actually see the light of day. At first glance, the answer seems obvious — why put a petition for testing that much new hardware outside of the lab in front of a federal body if it’ll never see the light of day? WSJ’s sources seem to confirm that the device isn’t just vaporware and that it will launch later this year, but a lot could happen between now and then.

If it is real though, and Google can churn out reliable — and preferably cheap — units, they stand a chance at yanking the rug out from under a major competitor: Apple and its $99 Apple TV.

Valentine’s Day is just around the corner, and the majority of us are likely scrambling to find that special gift. (The rest of us, meanwhile, are cursing couples.) A Valentine’s Day gift is usually more important than others because it’s a one-on-one situation, unlike Christmas or birthdays. Just one gift, to just one person — and it better be good.

With that in mind, I’d like to address an article out of AllThingsD this morning that sourced information from PriceGrabber’s Valentine’s Day Dashboard Report. The report took information from February 4 through February 5, finding that various tablets, TVs and phones are hot items for gift-crazed Valentines.

The information itself isn’t that intriguing, but it did get me thinking about handing out gadgetry as a gift.

What makes gift-giving so special to us — and such a huge part of our culture — is the fact that it’s proof of one person’s thought for another person. We’re naturally very self-centered, all of us. But by going out and thinking of, finding, buying, and wrapping a gift, we give that special someone proof that we’ve been thinking about them — proof that they’re important to us.

Of course, expensive gifts are often seen as better gifts, but that’s just a product of our consumer-driven lifestyles. To spend more on someone is nice, if thought is also a large part of the equation, but without thought the gift becomes empty. For example, last year I bought my girlfriend a pretty expensive necklace from her favorite jewelry store. I figured that since the store was her favorite, and that particular necklace was one of their most expensive, I’d be good to go.

Wrong.

She said the necklace wasn’t her style, which made a lot of sense after we went through her jewelry box and found that she only owned silver jewelry. The necklace I bought was gold.

Unfortunately, most gadgetry falls into this category. Just because it’s expensive and flashy and has an Apple on it doesn’t mean that it’s the most meaningful gift. Especially considering the fact that our gadgetry is so very personal.

The type of phone you own and enjoy using says a lot about you, and it is inevitably a part of your daily life for about two years. For some of us, it’s a more steadfast, stable relationship than the one we have with our Valentine. Why would anyone ever want someone else to pick it out for them?

The same is true for tablets and PCs. Just think of how many configurations your laptop could have come in. But you thought about it, knew your needs, knew your price range, and configured your notebook accordingly. Chances are, no one else could’ve done that for you.

Of course, there are exceptions to both of the points I’ve made — that expensive gifts are empty and that gadgets need to be chosen by the owner.

Ever since I was 16, Christmas changed at my house. There were no longer a dozen small gifts under the tree. Instead, my dad asked me in October if there was anything that I really, really wanted, and that one gift is what I’d get on Christmas. This is how I got my first car, help with the down payment on my apartment, and almost every piece of gadgetry I’ve ever owned, including the iPhone 4S.

So, according to my earlier logic, my dad would be an awful gift-giver. But that’s not necessarily the case. See, in the instance of my family Christmas, my dad always asked me what I wanted, and in turn I was as specific as possible. I was getting the end-all, be-all of potential Christmas gifts because it’s exactly what I had chosen.

Plus, we’re talking about my dad and Christmas, not your lover and Valentine’s Day.

So do your Valentine a favor this year: Unless he or she has asked very specifically for this or that gadget, take an extra minute to think what would truly make this person happy, and do your very best to make it happen for them.

Tablets and phones are great, but knowing that someone has spent time thinking about you… that’s priceless.

[Img credit: Lasse Kristensen, ShutterStock]

Consider today the end of an era for one of the most iconic brands in the imaging industry. While their bankruptcy protection filing from last month signaled the need for some drastic action, it’s still a bit of a shock to see Kodak announce that they are putting all of their digital cameras, camcorders, and picture frames out to pasture.

When all is said and done, Kodak expects annual operating savings of around $100 million, but the bigger loss is going to be that of a cultural icon. Kodak will still exist, sure, but primarily as a purveyor of desktop printers as well as online and retail photo printing services.

The company is also looking to expand its brand licensing program in order to bring in some much-needed revenue, but their consumer imaging division is shaping up to be a shell of its former self.

The phase out process is set to begin during the first half of this year, and Kodak has reached out to their retail partners in order to make sure their last remaining customers aren’t left in the lurch when it comes to support and warranties.

Kodak CMO Pradeep Jotwani notes that the company has been scaling back their efforts in the digital imaging space in order to focus on more lucrative aspects of their business. It’s a understandable move for Kodak to make — the company has been on the ropes for quite some time now, with slumping camera sales and some high profile departures only adding fuel to the fire. Even so, the loss of a once-dominant player in the industry stands as a reminder to competitors that staying nimble and innovative is the key to survival.

Consider the blurring lines between cell phones and cameras. Kodak dipped their toes into the water by lending their name and optics to the Motorola MOTOZINE, but never really pursued the space further. Now, a study from the NPD Group points at smartphone camera use supplanting the need for a standalone camera, and a timely gamble back then could have made for smoother seas these past few years.

It would seem that representatives from Change.org and SumOfUs.org have organized a global protest against Apple’s use of Foxconn and other Chinese manufacturing plants to build the iPhone and iPad.

This comes on the heels of a New York Times series exposing harsh working conditions in said plants. 250,000 people have signed petitions calling for a “worker protection strategy”, which will today be delivered to Apple stores in a number of major cities, including New York.

We’ve known about the harsh conditions at Foxconn since well before the NYT series. The media reported on suicides during 2007, and the plant got extensive coverage after the number of jumpers went up drastically between March and May of 2010.

Despite the fact that the story’s well documented, this NYT series has really fired people up. Along with today’s planned protest, we’re hearing reports that a group called Swagg Security has hacked Foxconn, retrieving usernames and passwords and uploading the materials onto The Pirate Bay.

You can check out Swagg Security’s “press release” here, but be prepared for misspellings and this unsettling feeling that the world only gets worse and worse.

An excerpt:

We believe there is no reality in hacktivism, even with good intentions. We know those who claim to be “hacktivists” that inside of you, a suppressed part of you, enjoys playing a part in the anarchist event of hacking of an infrastructure. One which at the same time presents a challenge, upon completing reveals an almost unknown feeling of a menacing satisfaction. We encourage not to continue quelling such a natural emotion but to embrace it. Only when embracing what society has taught you to hinder, is when you realize your own identity.

Shocking news of the day: Apple is preparing to announce the iPad 3. Crazy news, I know. That announcement, if AllThingsD is to be believed, should come in the first week of March. The next-gen tablet itself is reportedly an upgraded version of the iPad 2, featuring a dual-core CPU and a higher-resolution display. But then again, that’s to be expected. Of course the iPad 3 will have better specs than the year-old iPad 2.

Apple announced the iPad 2 in the same timeframe last year. Steve Jobs made a surprise return from medical leave to deliver the announcement. It was sadly the last Jobsnote. There’s no word who will take the stage and announce the iPad 3, though.

If this rumor doesn’t pan out, it’s still a safe bet that the iPad 3 announcement is right around the corner. Apple generally sends invites out two weeks in advance so the announcement could still happen this month.

Amazon used to be able to sell the Kindle based on its readability in sunlight. That’s a fair comparison to make and the old advertising featured little more than people being happy reading. To wit:

But the commercial above takes a different tack. The old “it works in the sun” line is still is still in there, but I assure you that Amazon is most interested in getting the more expensive and potentially more lucrative Kindle Fires out the door. What do they do? They suggest that the kids can hang out in the shade with their Fires while mom schools an old fool and his iPad. And all three of those devices still cost less than an iPad (or similarly outfitted tablet). Sneaky, sneaky, Amazon.

In fairness, two Fires and a standard Kindle are still cheaper than an iPad, but I suspect the kiddos in that Daiquiri-stained sloth tent would still rather watch videos and play games on a more capable device. But this is Amazon’s version of price-conscious Club Med, and who are we to judge?

Mark one up for Samsung. After months of legal and PR battles, the South Korean company is finally able to sell and market their iPad clone in Germany. Just don’t call it an iPad clone anymore. The Samsung Galaxy Tab 10.1N (pictured left) is slightly different from the iPad — but that’s all that matters.

Samsung released the Galaxy Tab 10.1N late last year. This version features a silver boarder around the screen’s black bezel. The speakers were also relocated in a stereo configuration and now flank the screen. The original GalTab 10.1 was a blatant iPad ripoff. This version at least looks slightly different.

The Dusseldorf Regional Court said there are “clear differences” between the 10.1N and Apple’s iPad, essentially clearing it for retail sale. This ruling shoots down Apple’s request for a preliminary injunction. No doubt Apple’s all-star legal team will fight the decision, but they’re quickly losing support. The reworked 10.1N at least appears to be significantly different from the iPad — at least to the point that any 10.1 slate can look different from another one.

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It’s been a while since we’ve heard anything about Lytro (other than nearly grabbing a Crunchie (I voted for them)), the camera where you shoot now and focus later. And the latest news comes not from the company itself, but from the FCC, which just today published the internal photos from its investigation of the device.

There’s nothing fabulously surprising, but Wireless Goodness points out that the chip pictured, a Marvell Avastar 88W8787, has Bluetooth and wi-fi capabilities. Companies don’t generally include capabilities in hardware they don’t expect to use; it drives up the cost of the device and feeds speculation like this article. Lytro hasn’t announced wireless syncing or updating, and the user manual makes no mention of it, so there’s no way to be sure. Lytro has not returned an email on the subject.

(Update: Lytro says: “The initial Lytro camera is not Wi-Fi enabled. Connectivity is important to us, and we’re working on it.” Could mean anything.)

Also pictured is the sensor, which is rather small; I estimate it to be about 6.5×4.5 millimeters. That’s a little larger than an iPhone sensor (1/3.2″) and a little smaller than most point and shoots (1/2.3″). Here’s a little diagram I whipped up to give you an idea:

So: small, but in good company. Note that sensor size isn’t everything, and at any rate the Lytro isn’t a traditional sensor at all. Traditional spatial resolution, all-important in a normal camera, apparently isn’t quite as necessary here. The assembly is orientated around capturing megarays, not megapixels. And the size and true dimensions of the final image are still not quite clear, so we’ll leave that alone for now.

Lastly, worth noting is the interesting style of construction; the non-traditional form factor of the Lytro makes for a fun engineering challenge, no doubt: the compact square prism shape prevents anything but the tiniest of PCBs and makes wiring difficult. Kudos to their hardware engineering team for taking on the challenge and (presumably) making it work.

You can read the rest of the Lytro FCC inspection info here (the internal photos are the only new information since November).

It’s a sign of the times, though not a particularly surprising one: Nokia has finally eliminated its European phone assembly infrastructure and will be moving those 4000 jobs to Asia, according to a Reuters report. The factories are not being shuttered altogether, and localizing and finishing work will still be done there, but the primary assembly work is being relocated.

The news and layoffs were expected, as the company has slashed many more thousands of jobs over the last year, but this particular cut is symbolic: the intensely European company has been battered into submission, and will join the others in the now-standard configuration of “design here, build there.”

The job losses are 2300 in Hungary, 1000 in Finland, and 700 in Mexico. They don’t represent all of Nokia’s employees in those countries, just those involved with basic assembly. Nokia did not say where or to what contractor the jobs would be sent, but considering their need to cut costs, the majors in China, Taiwan, Thailand, and others in the area are the natural choice.

Naturally, the countries losing the jobs expressed disappointment, but Nokia’s got to do what Nokia’s got to do, and these job losses have been telegraphed for some time. It’s likely that they were announced today only after extensive negotiations with unions and local contractors.

Whether this approach will prove effective at lowering costs without damaging the company or brand is yet to be seen; it may be that saving money on manufacturing might not be enough to counter the enormous drop in sales Nokia has seen over the last two years.

Nest is ready to fight. The Palo Alto company just issued a followup statement regarding Honeywell’s recent patent infringement suit.

In short they’re not going to roll over. They’re going to stand tall. The plan is to “vigorously defend itself” from what they call an attempt to stifle “thoughtful competition.” Nice. Go get ‘em, boys.

From Nest Labs:
We at Nest are proud of creating products that bring true innovation to home efficiency and we are continuing to innovate and bring products to market. The Nest Learning Thermostat is already making a difference, saving customers energy and money. Nest will vigorously defend itself against Honeywell’s patent-attack strategy to stifle thoughtful competition and we have the resources, support and conviction to do so.

Nest Labs might have a tough fight ahead. Honeywell alleges that the Nest Learning Thermostat infringes on seven of Honeywell’s patents. From my view on the outside it seems that Honeywell might have a case but Nest likely (hopefully) saw this coming and already has a litigation strategy prepped to argue that these patents are invalid. But it’s up to the courts now.

Some people might say that there’s no way Google could be more aware of your browsing habits. Not true! There is much they don’t know. But it’s not because they don’t want to know.

Last night Google rolled out two programs aimed at increasing their awareness of how people use their browsers — what sites they visit, for how long, for what purpose, etc. They’ll pay you for the privilege, a bit like being a Nielsen family. They even give you a little box!

The “lightweight” option (first noted at Search Engine Land) is simply a Chrome browser extension that “will share with Google the sites you visit and how you use them.” You’ll be given a $5 Amazon gift card when you sign up, and then another one every three months. Not exactly frontier gold but some people will no doubt find it enticing. There’s a maximum of $25 stated, but they’ll evaluate later how to compensate people in the program for more than a year.

The other option, not publicly accessible, was pointed out by a tipster to Ars Technica. Knowledge Networks, with whom Google is partnering in this endeavor, is a company that organizes surveys and such for companies that want to know about their visitors or customers. “Fill out this quick survey and you’ll be entered to win an iPad!” — that sort of thing. Some Knowledge Networks users have received offers to be part of the first 2500 households in the study, which would pay $100 up front and $20 per month.

Interestingly, the latter study involves sending out a “high-end router” from Cisco that will need to be installed. It presumably has firmware on it that records relevant data traffic from the household’s “web access,” though that term is not defined. Does it include Netflix? Torrents? Game traffic? Most likely it just means data you would normally send and receive via the browser, though for many that is still maddeningly vague. Obviously they are not likely to volunteer for this service.

All data will be recorded, including what goes on in those Incognito mode tabs, though that data “will not be tied to or associated with any personally identifiable information”. Reassuring to some, terrifying to others. And anonymized individual data will be shared with “academic institutions, advertisers, publishers, and programming networks.”

It’s fairly standard data-collection stuff, but it’s fun to see them taking the route of in-home hardware to monitor on a bit level. While many would consider this level of recording a monumental invasion of privacy, just as many (likely far more) don’t see much of a difference between this and how much they’re tracked already. The extra cash would certainly be welcome in many homes.

Naturally the habits observed among the “people who don’t care too much about privacy and are willing to sell their browsing habits for not a lot of money” group will be different from those at large, but it’s still valuable.

Right now there isn’t much more info than this on the programs, but you can sign up for updates and registration at Google’s Screenwise page.

All smartphones do not depreciate equally. 18 months after purchase, iPhones can be sold for 53% of their original price, while Androids can only be sold for 42% and BlackBerries for 41% on average according to a study by Y Combinator second-hand price guide startup Priceonomics.

That frown on Android fanboy faces gets even larger the quicker they try to resell. 12 months after purchase, iPhones can pull in 63% of their day 1 manufacturer suggested retail price, compared to 46% for Android. Early adopters who must have the latest model would do well to stick with Apple. 6 months after purchase iPhones claim 89% of their original MSRP, while Androids fall to just 66%.

Priceonomics says “We examined all iPhone models and the 70 most popular Androids and 30 most popular BlackBerry models. iPhone is wiping the floor with Android and BlackBerry in terms of resale value.” This study doesn’t take into account the high, off-contract price of iPhones or the economical options for Android buyers. It’s based on hardware alone, doesn’t compare carrier charges, and may be skewed towards American resale values due to the location of Pricenomics’ user base.

The numbers indicate enduring confidence in Apple hardware, and that a liquid iPhone resale market could make the device a wiser purchase. Carriers, on the other hand, aren’t doing so well selling the iPhone. Verizon, AT&T, and especially Sprint are seeing profits shaved down by subsidizing iPhone purchases, CNN Money repots.

Some other interesting findings include that paying for extra memory hardly enhances resale value, breaking your contract and paying the termination fee is cheaper than buying off-contract, and pre-paid Android phones are cheap and hold their value quite well compared to contracted Androids. The lower resale value may make some Android models more expensive to own per month.

Finally, Priceonomics composed some fanboy location indices showing where the highest volume of certain phones were being resold on its site. Long Island, New York, Miami, and New Jersey have the most BlackBerry resales , while Santa Barbara, Anchorage, Orange County, Boulder, and San Francisco see the most iPhones changing hands. Looks like the adages are true. Smug cities full of supposed cool kids love their Apple products, while bro’ed out popped collar-types are propping up RIM.

Call it a sort of a bear hug: Sprint, the also-ranniest of the also-rans in the carrier world, lost money selling phones that, on the aggregate gained them subscribers. It’s also Catch-22, a blindside, and a mess.

According to Sprint, the company reported a net loss last quarter while still selling 1.8 million iPhones and increasing their subscriber base by 1.6 million. How? The costs associated with provisioning and supporting these new phones drove operating losses to $438 million, up from $139 million in Q4 last year.

The company reported increased subscriber numbers – 55 million this year. Forty percent of Sprint iPhone buyers were new customers. They nearly doubled capital expenditures this year.

Sprint is in a strange place. Like T-Mobile, the company has always been overshadowed by the bigger guys and never gained traction after acquisition. While using ostensibly the same hardware, Verizon has roundly trounced Sprint by advertising improved coverage and reception.

However, unlike T-Mobile, Sprint has the iPhone. This move – beyond any network improvements or handset acquisitions – is what’s keeping the company afloat. The net loss shown this year happened because Sprint was supporting the iPhone, a wild situation in which a company’s best-seller is actually dragging it down.

If the iPhone taught consumes anything it’s that mobile broadband is a right, not a privilege. The right to Instagram, Yelp, and browse all day and night is seemingly god-given and that same god knows that the iPhone hasn’t been useful for making calls these last few years. In short, we’re looking at a product that would upend any carrier’s view of the world, not just Sprint’s.

For decades, carriers worried about getting calls from point A to point B. Now they have to worry about tethering, massive data downloads to small devices, and always-on connectivity. They have to worry about angry Tweets, upset Facebook posts, and maintain gear that is cutting edge and prone to failure. So, in the end, it didn’t make financial sense to go the popular route, but hopefully it will buoy Sprint’s prospects in the long term.

The iPhone taught carriers that it wasn’t enough to dump out a feature phone or two and keep the power on in the switch room. Sprint’s troubles – masquerading as opportunity – is the finest example of the change that is currently rolling over the operator landscape.

photo credit: ucumari via photopin cc

While Samsung’s new low-key approach to MWC may have some gadget fans feeling blue, Microsoft’s plans for MWC just made things much more interesting. The company has begun to send out press invitations to an event at this year’s Mobile World Congress where they will officially launch the Windows 8 Consumer Preview.

The invitation is understandably light on details, but the event is slated to take place between 3 and 5PM CET.

Though members of the tech press have managed to get some hands-on time with early builds of Windows 8 in the past, the consumer preview is a considerable milestone for Microsoft in that the general public will finally get their chance take the new OS for a spin. The new Metro UI, seen above, is one of the most striking new additions to Windows, but other changes run much deeper than that. Compatibility with ARM processors is a first for Windows 8, and a renewed focus on getting the OS onto devices with different form factors means that Windows 8 isn’t just a rehash of the same old Microsoft philosophy.

Not that the general public would even notice that. They’ll be much to busy poking around with the build’s preloaded apps and games to bother checking under the hood.

That Microsoft would choose to put their latest OS in the hands of the public at a wireless conference is a bit of head-scratcher when you consider their very public exit from keynoting at CES. Recent reports point to deep connection between Windows 8 and the forthcoming Windows Phone 8 mobile platform though, and what better way to make that connection concrete than at Mobile World Congress?

Developing…

After spending the past few quarters in the red, LG recently turned things around with a bit of growth in their once-ailing smartphone division. By focusing half of their 2012 capital expenditures budget on developing smartphones, LG wanted people to know that some big mobile plays were on the horizon.

As it turns out, their plans for the year include the newly-leaked Optimus Vu, which isn’t exactly the sort of big we were hoping for.

The first thing you notice about the Optimus Vu is its large 5-inch display, followed shortly by the realization that it’s awfully square. LG opted to run with a 4:3 screen aspect ratio this time around for some reason, which has led to a handset design that’s more squat than I’m accustomed to seeing.

Now LG isn’t the first to toy with this sort of form factor. Fellow Korean manufacturer Pantech introduced the blocky-looking Pocket late last year, but to see a major player run with it is a surprise.

Meanwhile, someone has reportedly managed snap a shot of Optimus Vu in the wild (above) and with it comes a solid spec sheet. If true, the OV sports a dual-core 1.5GHz Qualcomm chipset, 1GB RAM, NFC support, and an 8-megapixel camera. Sadly, there’s no Ice Cream Sandwich to be found here — the Optimus Vu is all about Gingerbread.

It’s easy to take potshots at the Optimus Vu — comment reels across the web (or at least the part of the web that cares about phones) are full of people decrying the device as a Galaxy Note knockoff. The comparison may be harsh, but in fairness, LG could do worse than to try to follow Samsung’s example here. The Galaxy Note enjoys substantial popularity in the international market, and if the rumors of the Optimus Vu having a stylus pan out, the phablet market may soon grow a bit more crowded.

Potential stylus inclusion aside, LG’s decision to go with a 4:3 display could come back to bite them when it comes time for people to decide on a new phone. Smartphones have historically grown taller instead of just wider, and while LG certainly has the novelty factor going with the Optimus Vu, whether or not that will translate into unit sales is still up in the air.

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Olympus is building on its significant micro four-thirds IP (i.e. mirrorless cameras with the M4/3 sensor size) with a premium offering with a stylized, retro look. The OM-D EM-5, digital successor to the long-running OM series of film cameras, has a look straight out of the 70s but specs that should satisfy enthusiast photographers looking for a compact but powerful system.

Their PEN series of M4/3 cameras is popular and well-reviewed, and the EM-5 builds on that tech. The difference is in some pro-like features Olympus has added in: a weather-resistant magnesium body, high-FPS EVF, and high-speed autofocus and shooting.

Here are the basic specs:

• New 16-megapixel Live MOS sensor
• ISO up to 25600
• Tilting 3″ OLED touch screen (~610k dots, I can’t determine the resolution)
• 120Hz 800×600 electronic viewfinder
• Magnesium alloy body, as “dustproof and splashproof” as the E-5
• New fast autofocus system
• 9fps burst shooting

I’m thinking that people who bought into Olympus’s M/43 line early and were thinking about upgrading are going to have a lot of trouble picking between these and the next PEN series.

It also comes in a handsome black finish. I really can’t say which I prefer.

Unfortunately, it doesn’t use the old OM mount, which would have been pretty cool but ultimately alienating to modern shooters. But it is looking like a solid camera. At $999 for the body only or a bit more with kit lenses, it’s right at the top of the line for M4/3 cameras, though — more than the capable GX1 I reviewed last week and many similar and very good cameras. Will the EM-5 be able to prove itself?

Only real hands-on testing will be able to show one way or the other. It’s a new sensor, a new form factor, and there’s a lot to be evaluated. It ships in April, so expect a review around then. Until that time rolls around, entertain yourself by hanging around the official Olympus page. There are some accessories and a couple new lenses worth checking out as well.

Update: there are hands-ons appearing around the web. Here’s DPReview’s thorough-as-usual take. Worth taking a stroll through the pages to see some of the size comparisons (the camera is quite small).

If you want to slay orcs and elves, there’s plenty of options, but the millions of car racing gamers out there have few places to chase the checkered flag. That’s going to change because today, Ignite Game Technologies closed a $5 million Series C round from private investors bringing it to $17.5 million in funding. It will use the cash to speed up development of its recently launched Simraceway freemium game, as well as its skill matching technology.

Ignite plans to hook users with high-profile licensed content, accurate physics, and addictive gameplay to get users paying to race or buy cars.

Simraceway is a free to play, downloadable PC client-based head-to-head racing game. It sits in the realistic driving game space, less hardcore than true simulations, but deeper than arcade racers. Most realistic racing competitors like Gran Turismo and Forza are disc-based where you pay up front. Simraceway is looking to fill the average revenue per user gap between casual, social racing games and these competitors with a high-end freemium model.

Racing games present a particular development challenge not found in massively multiplayer online role-playing games or first-person shooters. To be fun, gamers have to be extremely well-matched in terms of skill level, otherwise one person spends the entire race far behind and doesn’t want to play again.

Ignite is solving this problem with its proprietary skill quantification technology that eliminates mismatches. Ignite will use the new funding to refine the system, and CEO Jonathan Haswell tells me it might license the tech to other developers. Ignite has also found a way to let players race each other asynchronously. Its ghost lap system that could keep players engaged even when their favorite opponents are offline.

To attract auto enthusiasts, Ignite has secured licenses from 600 brands. These include the full car catalogs of manufacturers such as Bentley, McLaren, and Mitsubishi, with each car featuring simulation-grade driving physics. Four-time IndyCar Series winner Dario Franchitti is working with Ignite’s physics development team to do R&D at the Simraceway Performance Driving Center, a real-world racing facility based at Infineon Raceway in Sonoma, California.

Users can play Simraceway with their keyboard, a full wheel and pedal set, or Ignite’s own S1 motion-controlled steering wheel that’s affordably priced to draw users into Simraceway. There they spend real cash to buy better cars and enter big online races where they can win real prizes such as driving lesson vacations to Infineon.

Auto racing is one of the most popular forms of sport, and its one where fans are accustomed to spending big money to attend races, trick out their own cars, and buy gaming controllers. If Simraceway can grow to host more match-ups than any other racing platform, network effect will kick in and keep in-game purchases flowing. One day, Ignite could become a gaming revenue powerhouse like Activision-Blizzard, whose World of Warcraft helped bring in $754 million in net revenues during Q3 2011.