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    <title>Business Insider</title>
    <link>https://www.businessinsider.com</link>
    <description>All Content from Business Insider for Feedburner</description>
    <language>EN</language>
    <copyright>Insider Inc.</copyright>
    <pubDate>Fri, 10 Apr 2026 22:07:03 +0000</pubDate>
    <item>
      <title>Microsoft exec suggests AI agents will need to buy software licenses, just like employees</title>
      <link>https://www.businessinsider.com/microsoft-executive-suggests-ai-agents-buy-software-licenses-seats-2026-4</link>
      <description>Are AI agents employees or tools? A Microsoft exec suggested they&#39;re new paid &#34;seats,&#34; a shift that could reshape SaaS pricing — and spark pushback.</description>
      <content:encoded><![CDATA[<figure><img src="https://i.insider.com/69d96e8605c9b303c4e77277?format=jpeg" height="1620" width="2429" charset="" alt="Microsoft exec Rajesh Jha"/><figcaption>Microsoft exec Rajesh Jha<p class="copyright">Bloomberg/Getty Images</p></figcaption></figure><ul class="summary-list"><li>A version of this story originally appeared in the BI Tech Memo newsletter.</li><li>Sign up for the weekly <a target="_blank" href="https://www.businessinsider.com/subscription/newsletter/tech-memo" data-autoaffiliated="false">BI Tech Memo newsletter here</a>.</li></ul><p><a target="_blank" href="https://www.businessinsider.com/author/ashley-stewart">Ashley Stewart</a>&#39;s scoops are always worth reading. This week, she published a <a target="_blank" href="https://www.businessinsider.com/salesforce-microsoft-stocks-down-ai-replacement-future-of-software-2026-4">sharp piece</a> on the AI threat to software, and how Microsoft, <a target="_blank" href="https://www.businessinsider.com/salesforce-isnt-giving-raises-for-director-level-and-above-memo-shows-2026-3">Salesforce</a>, and others are responding.</p><p>Buried in the story was a deceptively simple question: does your AI agent count as an employee?</p><p>At a recent conference, <a target="_blank" href="https://www.businessinsider.com/microsoft-makes-sweeping-overhaul-of-hr-organization-internal-memo-shows-2026-3">Microsoft</a> executive <a target="_blank" href="https://www.businessinsider.com/microsoft-executive-rajesh-jha-retiring-read-memos-2026-3">Rajesh Jha</a> floated a provocative idea. In a future where companies deploy fleets of <a target="_blank" href="https://www.businessinsider.com/asana-ceo-ai-agent-orchestration-saas-software-disruption-2026-3">AI agents</a>, those agents may need their own identities — logins, inboxes, and even seats inside software systems. If so, AI wouldn&#39;t shrink software revenue. It could expand it.</p><p>&#34;All of those embodied agents are seat opportunities,&#34; Jha said, envisioning organizations with more agents than humans — each effectively a user that must pay for a software license, or &#34;seat&#34; in industry lingo.</p><p>That&#39;s a radical twist in the SaaS pricing debate rattling companies like Microsoft, Salesforce, and Workday. Investors worry AI could <a target="_blank" href="https://www.businessinsider.com/saas-ai-changing-how-software-companies-charge-customers-2025-4">hollow out seat-based pricing</a>, the backbone of enterprise software. If one human can manage dozens of agents, why pay for dozens of licenses?</p><p>Jha&#39;s answer: because those agents are the new users. A company with 20 employees might buy 20 <a target="_blank" href="https://www.businessinsider.com/microsoft-plans-long-awaited-365-bundle-with-ai-features-2026-2">Microsoft 365</a> licenses today. If each employee gets five AI agents, and the workforce shrinks to 10 people, that could still mean 50 paid seats.</p><p>Not everyone buys it.</p><p>Nenad Milicevic, a partner at <a target="_blank" href="https://www.businessinsider.com/alixpartners-scorecard-shows-which-software-companies-win-lose-ai-2026-4">AlixPartners</a>, sees the opposite. AI agents will reduce the number of humans interacting with software, slashing licenses. Instead of 20 employees, you might have one person overseeing a handful of agents. That shift would pressure vendors and empower customers to push back on pricing that no longer makes sense.</p><p>Milicevic argues the winners will be open platforms. Companies could charge extra for machine-based access, but risk losing customers to software rivals that let agents operate freely.</p><p>Which brings us back to the core tension: if AI agents are just extensions of you, charging extra feels like double billing. If they&#39;re autonomous workers, paying for them may be inevitable.</p><p>The answer could define the next decade of <a target="_blank" href="https://www.businessinsider.com/software-ceo-stock-based-compensation-layoffs-ai-saas-atlassian-2026-3">software economics</a>.</p><p><strong><em>Sign up for BI&#39;s Tech Memo newsletter </em></strong><a target="_blank" href="https://www.businessinsider.com/subscription/newsletter/tech-memo">here</a><strong><em>. Reach out to me via email at </em></strong><a target="_blank" href="mailto:abarr@businessinsider.com">abarr@businessinsider.com</a><strong><em>.</em></strong></p><div class="read-original">Read the original article on <a href="https://www.businessinsider.com/microsoft-executive-suggests-ai-agents-buy-software-licenses-seats-2026-4">Business Insider</a></div>]]></content:encoded>
      <author>abarr@businessinsider.com (Alistair Barr)</author>
      <guid>https://www.businessinsider.com/microsoft-executive-suggests-ai-agents-buy-software-licenses-seats-2026-4</guid>
      <pubDate>Fri, 10 Apr 2026 22:05:21 +0000</pubDate>
      <category domain="https://www.businessinsider.com/artificial-intelligence">AI</category>
      <category domain="https://www.businessinsider.com/tech">Tech</category>
      <category>microsoft</category>
      <category>salesforce</category>
      <category>software</category>
      <category>saas</category>
      <category>software-as-a-service</category>
      <category>artificial-intelligence</category>
      <category>generative-ai</category>
      <category>anthropic</category>
      <category>openai</category>
      <category>limited-synd</category>
      <media:thumbnail url="https://i.insider.com/69d9719d96ef6a4c9d121d87?format=jpeg" width="2160" height="1620"></media:thumbnail>
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    <item>
      <title>At a major AI conference, the consensus was clear: Anthropic is the new favorite in Silicon Valley</title>
      <link>https://www.businessinsider.com/the-consensus-was-openai-is-cooked-and-anthropic-is-cooking-2026-4</link>
      <description>Talking to VCs and founders at HumanX, one of the year&#39;s biggest AI events, some attendees are placing their bets on Anthropic over OpenAI.</description>
      <content:encoded><![CDATA[<figure><img src="https://i.insider.com/69d87d66f976785dcb190164?format=jpeg" height="1247" width="1870" charset="" alt="HumanX 2026"/><figcaption>HumanX 2026<p class="copyright">Roam Travel PR/Human X</p></figcaption></figure><ul class="summary-list"><li>Thousands converged in downtown San Francisco this week for HumanX, one of the year&#39;s biggest AI conferences.</li><li>Talking to VCs, the consensus was clear: OpenAI is cooked while Anthropic is cooking.</li><li>But with how quickly models are advancing, no one was ready to count OpenAI out.</li></ul><p>Thousands converged in downtown San Francisco this week for HumanX, one of the year&#39;s biggest AI conferences, proving people still prefer interacting with humans rather than AI agents.</p><p>Talking to VCs and founders inside San Francisco&#39;s Moscone Center, the consensus was clear for most: Anthropic is the new Silicon Valley favorite. That sentiment is a sharp contrast with the first HumanX last year, <a target="" class="" href="https://www.businessinsider.com/new-conference-on-ai-it-was-all-about-human-connections-2025-3">held in a Las Vegas casino,</a> where most VCs were placing their chips on OpenAI.</p><p>&#34;In Vegas last year, it felt like OpenAI was the clear winner, and now it seems like Anthropic is miles ahead,&#34; said Roseanne Winsek of Renegade Partners. &#34;The Anthropic product is so good.&#34;</p><p>Last year, Anthropic had not yet widely released Claude Code or Claude 4. Now, Claude Code is <a target="_blank" class="" href="https://time.com/article/2026/03/11/anthropic-claude-disruptive-company-pentagon/">a phenomenon. </a>Both companies are preparing to go public, and Anthropic is releasing models that are the envy of the industry. Valued at $380 billion, some VCs also see it as<a target="_blank" class="" href="https://affiliate.insider.com/?h=c516cecd818d531485e50b4af5d80648252e0c57fb38534ffd73553b9dcb527f&amp;postID=69d87c10e7e5495777a4922b&amp;postSlug=the-consensus-was-openai-is-cooked-and-anthropic-is-cooking-2026-4&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.theinformation.com%2Fnewsletters%2Fthe-briefing%2Fanthropics-revenue-growth-suggests-openai-overvalued" data-autoaffiliated="true"> a better bargain </a>compared to OpenAI&#39;s rich $852 billion valuation, especially with <a target="_blank" class="" href="https://t.co/XgSjL0And7">Anthropic announcing this week that </a>its run-rate revenue surpassed $30 billion, up from $9 billion at the end of 2025.</p><p>&#34;They&#39;re crushing it,&#34; said Jared Quincy Davis, founder and CEO of Mithril, an AI cloud platform, referring to Anthropic. &#34;It&#39;s pretty clear that the focus that they had on enterprise, on frontier capabilities, on coding, and making deliberate decisions not to go into some consumer use cases, were great decisions&#34;</p><p>OpenAI and Anthropic did not respond to requests for comment.</p><p>While there was universal praise for Anthropic, it was hard to find anyone saying good things about OpenAI, whether because of bewilderment over its <a target="_blank" href="https://www.businessinsider.com/why-openai-bought-tbpn-2026-4">recent acquisition of the internet talk show TBPN </a>or questions about CEO Sam Altman&#39;s <a target="_blank" href="https://www.businessinsider.com/openai-ai-deal-sam-altman-pentagon-defense-department-anthropic-2026-2">deal with the Pentagon. </a>Most founders and VCs were still reluctant to criticize OpenAI on the record.</p><p>&#34;There are quite a few people who have disagreed with Sam and what he&#39;s been doing,&#34; said Andy Chen, a former partner at Coatue and Kleiner Perkins, who is expecting a brain drain of talent from OpenAI. &#34;And Anthropic has tripled its revenue in the past three months.&#34;</p><p>As if Anthropic did not already have enough momentum, midway through the conference, <a target="_blank" href="https://www.businessinsider.com/claude-mythos-preview-anthropic-cybersecurity-reaction-glasswing-2026-4">it announced its latest model,</a> Mythos, which it said is so powerful it cannot yet be unleashed upon the general public because of the risk of cyber attacks.</p><p>&#34;The Mythos model is a huge deal, said Tomasz Tunguz, founder and general partner of Theory Ventures. &#34;There&#39;s a tremendous amount of excitement.&#34;</p><p>This year&#39;s HumanX was twice as large as last year, with some 6700 attendees paying upward of $4,000 a ticket for a chance to rub shoulders with industry heavyweights like Lovable cofounder Anton Osika or billionaire venture capitalist Vinod Khosla.</p><figure><img src="https://i.insider.com/69d87fa196ef6a4c9d121844?format=jpeg" height="4364" width="6543" charset="" alt="Humanoids and robot dogs at HumanX"/><figcaption>Humanoids and robot dogs at HumanX<p class="copyright">HumanX/ALX MEDIA</p></figcaption></figure><p>On a vast exhibition floor, startups building AI agenetic security startups and autonomous workflows handed out branded hoodies, water bottles, and notebooks. Each day, attendees received an AI-generated list of people they should have lunch with and which sessions to attend. (The list I got was not very helpful, as it spit out a list of other VC journalists to meet.)</p><p>Robot humanoids and dogs roamed the floor, but nearby, the real dogs with their real fur at the &#34;HumanX Dog Park&#34; proved far more popular.</p><p>There was also a &#34;retro lounge&#34; with a pinball machine and jukebox, a mock New York City bodega, and a wellness lounge offering massages. The non-AI attractions seemed designed to calm the nerves of anxious attendees worried about what the AI future might hold.</p><p>&#34;The mood I&#39;m feeling is exuberance and existential terror,&#34; said Stefan Weitz, a former Microsoft executive who is co-founder and CEO of <a target="_blank" href="https://www.humanx.co/about">HumanX</a>. &#34;I can&#39;t reconcile the two.&#34;</p><figure><img src="https://i.insider.com/69d8807305c9b303c4e76d85?format=jpeg" height="1095" width="1643" charset="" alt="The dog park at HumanX"/><figcaption>The dog park at HumanX<p class="copyright">HumanX/Roam Travel PR</p></figcaption></figure><p>The rapid shift in sentiment from last year reflects the dizzying pace of AI advancement, leaving VCs exhausted.</p><p>&#34;Every day you wake up and something has meaningfully changed,&#34; said Tunguz. &#34;Everyone is in a rush because everything is changing so fast. &#34;</p><p>With how quickly models are advancing, no one was ready to count OpenAI out. When HumanX returns to Las Vegas next year, the betting favorite could have changed.</p><p>&#34;These things change so fast,&#34; Winsek said. &#34;OpenAI will probably be back.&#34;</p><div class="read-original">Read the original article on <a href="https://www.businessinsider.com/the-consensus-was-openai-is-cooked-and-anthropic-is-cooking-2026-4">Business Insider</a></div>]]></content:encoded>
      <author>bbergman@insider.com (Ben Bergman)</author>
      <guid>https://www.businessinsider.com/the-consensus-was-openai-is-cooked-and-anthropic-is-cooking-2026-4</guid>
      <pubDate>Fri, 10 Apr 2026 22:00:32 +0000</pubDate>
      <category domain="https://www.businessinsider.com/tech">Tech</category>
      <category domain="https://www.businessinsider.com/artificial-intelligence">AI</category>
      <category domain="https://www.businessinsider.com/startups">Startups</category>
      <category>limited-synd</category>
      <category>tech</category>
      <category>startups</category>
      <category>ai</category>
      <category>artificial-intelligence</category>
      <category>openai</category>
      <category>anthropic</category>
      <media:thumbnail url="https://i.insider.com/69d87e8e05c9b303c4e76d7a?format=jpeg" width="1820" height="1365"></media:thumbnail>
    </item>
    <item>
      <title>Best cat litter</title>
      <link>https://www.businessinsider.com/guides/pets/best-cat-litter</link>
      <description>We tested 33 cat litters to see which ones make litter box cleanup and maintenance easiest.</description>
      <content:encoded><![CDATA[<p class="headline-regular financial-disclaimer">When you buy through our links, Business Insider may earn an affiliate commission. <a target="_blank" href="https://www.businessinsider.com/guides/about-us">Learn more</a></p><figure><img src="https://i.insider.com/697d3676a645d11881886493?format=jpeg" height="1079" width="2157" charset="" alt="A gray-and-white cat stands in a shallow beige litter box, pawing and digging in the granular litter."/><figcaption>Dr. Elsey&#39;s Cat Attract checks all the boxes for an excellent cat litter.<p class="copyright">Janelle Leeson/Business Insider</p></figcaption></figure><p>Cleaning the litter box is often the most dreaded chore for any cat guardian, but using one of the best cat litters can make the task much easier. That said, what&#39;s ideal for us may not be what our cats prefer. If the texture isn&#39;t quite right or it has added fragrances, your cat may choose to do their business outside the box.</p><p>For this guide, I consulted several veterinarians and, alongside another reporter, cumulatively tested 33 cat litters to find which ones work best for both cats and their humans. <a target="_blank" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-74527-20&amp;h=f9de4b66d51496fa9072577924a5d1570b7eb4750e0abeb22a2448f795077f39&amp;postID=6761931085dd6f21aee2bc89&amp;postSlug=guides%2Fpets%2Fbest-cat-litter&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.chewy.com%2Fdr-elseys-cat-attract-clumping-clay%2Fdp%2F32365" data-autoaffiliated="true">Dr. Elsey&#39;s Cat Attract Multi-Cat Strength</a> is the best overall litter I&#39;ve tested. It produces minimal dust, offers strong clumping without sticky residue, and provides effective odor control. A more affordable option is <a target="_blank" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-74527-20&amp;h=fb6b35a1084b8beaff7fa5ef4cac8b4a75ae2e96b8b3ed17a36dc7934a5c5c52&amp;postID=6761931085dd6f21aee2bc89&amp;postSlug=guides%2Fpets%2Fbest-cat-litter&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.chewy.com%2Farm-hammer-litter-super-scoop%2Fdp%2F51945" data-autoaffiliated="true">Arm &amp; Hammer Super Scoop Clumping Litter</a>, which will save you about 30 cents per pound compared to Dr. Elsey’s Cat Attract. While it’s the heaviest litter we tested, it also tracked the least. Learn more about these litters below as well as other top picks, including lightweight and natural litters.</p><p><em>Learn more about </em><a target="" rel="" class="" href="https://www.businessinsider.com/guides/pets/how-we-test-pet-products"><em><u>how Insider Reviews tests and researches pet products</u></em></a><em>.</em></p><h2 id="d0f5b7c1-441e-42d7-8e0f-cdaeab19a2d0" data-toc-id="d0f5b7c1-441e-42d7-8e0f-cdaeab19a2d0" data-toc-label="Our top picks for the best cat litters">Our top picks for the best cat litter</h2><p><strong>Best overall: </strong>Dr. Elsey&#39;s Cat Attract Multi-Cat Strength Litter - <a target="_blank" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-74527-20&amp;h=f9de4b66d51496fa9072577924a5d1570b7eb4750e0abeb22a2448f795077f39&amp;postID=6761931085dd6f21aee2bc89&amp;postSlug=guides%2Fpets%2Fbest-cat-litter&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.chewy.com%2Fdr-elseys-cat-attract-clumping-clay%2Fdp%2F32365" data-autoaffiliated="true">See at Chewy</a></p><p><strong>Best lightweight:</strong> Frisco Lightweight Cat Litter - <a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-74527-20&amp;h=0983ce43be6bcb38a29292bc7aeb634329a37dcb082120fe16e7961ccdaab4c5&amp;postID=6761931085dd6f21aee2bc89&amp;postSlug=guides%2Fpets%2Fbest-cat-litter&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.chewy.com%2Ffrisco-lightweight-unscented-clumping%2Fdp%2F257224" data-autoaffiliated="true">See at Chewy</a></p><p><strong>Best budget: </strong>Arm &amp; Hammer Super Scoop Clumping Litter - <a target="_blank" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-74527-20&amp;h=fb6b35a1084b8beaff7fa5ef4cac8b4a75ae2e96b8b3ed17a36dc7934a5c5c52&amp;postID=6761931085dd6f21aee2bc89&amp;postSlug=guides%2Fpets%2Fbest-cat-litter&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.chewy.com%2Farm-hammer-litter-super-scoop%2Fdp%2F51945" data-autoaffiliated="true">See at Chewy</a></p><p><strong>Best natural:</strong> Sustainably Yours Small Grains Cat Litter - <a target="_blank" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-74527-20&amp;h=985719c722eebfdf807bc7aba0359fef82e5d33b912c8a39c688dc6913e5e7ab&amp;postID=6761931085dd6f21aee2bc89&amp;postSlug=guides%2Fpets%2Fbest-cat-litter&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.chewy.com%2Fsustainably-yours-multi-cat-plus%2Fdp%2F864526" data-autoaffiliated="true">See at Chewy</a></p><p><strong>Best paper:</strong> Ökocat Non-Clumping Paper Pellet Litter -<a target="_blank" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-74527-20&amp;h=fa3aa97d214769e77889c3946d36f505b819b249e3e0b807362408ccdd9c8308&amp;postID=6761931085dd6f21aee2bc89&amp;postSlug=guides%2Fpets%2Fbest-cat-litter&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.chewy.com%2Fokocat-dust-free-unscented-non%2Fdp%2F929854" data-autoaffiliated="true">See at Chewy</a></p><h2 id="48919f63-e08e-4221-a45d-1806ec815393" data-toc-id="48919f63-e08e-4221-a45d-1806ec815393" data-toc-label="Best overall">Best overall</h2><p id="48919f63-e08e-4221-a45d-1806ec815393" data-toc-label="Best overall"><a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-74527-20&amp;h=f9de4b66d51496fa9072577924a5d1570b7eb4750e0abeb22a2448f795077f39&amp;postID=6761931085dd6f21aee2bc89&amp;postSlug=guides%2Fpets%2Fbest-cat-litter&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.chewy.com%2Fdr-elseys-cat-attract-clumping-clay%2Fdp%2F32365" data-autoaffiliated="true">Dr. Elsey&#39;s Cat Attract Multi-Cat Strength Litter</a> makes litter box duty noticeably less unpleasant for people while encouraging consistent use among cats. It remained odor-free for three weeks with twice-daily scooping, and clumps lifted cleanly without leaving sticky residue.</p><p>If you&#39;re unsure of your cat&#39;s litter preferences, this fine-grain clay litter is a safe bet. My cats often chose it over others in side-by-side testing, likely because of its sand-like texture, minimal dust, and lack of noticeable fragrance. Cats are naturally drawn to sandy textures like this one, which are gentler on their paws and more comfortable for digging than coarser alternatives, says <a target="_blank" href="https://www.codapet.com/experts/dr-bethany-hsia">Dr. Bethany Hsia</a>, veterinarian and cofounder of CodaPet.</p><p>The formula also includes a proprietary blend of herbs intended to attract cats to the box. <a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-74527-20&amp;h=bee5c9cdcefa84ef7464931f986e341f827d9cbd9b26919cf8de4ae591a44212&amp;postID=6761931085dd6f21aee2bc89&amp;postSlug=guides%2Fpets%2Fbest-cat-litter&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.rover.com%2Fblog%2Fdr-mikel-delgado%2F" data-autoaffiliated="true">Mikel Delgado</a>, a certified cat behavior consultant, says she&#39;s seen the litter successfully encourage litter box use in her client work and at home. However, litter attractants aren&#39;t a substitute for proper box setup and cleaning or a veterinary evaluation for cats that go outside of the litter box.</p><figure><img src="https://i.insider.com/697d3499a645d11881886449?format=jpeg" height="1440" width="1920" charset="" alt="A split image shows a gray-and-white cat using a shallow litter tray next to a bag of Dr. Elsey&#39;s Cat Attract litter, alongside a close-up of the granular litter in a glass bowl."/><figcaption>Dr. Elsey&#39;s Cat Attract Multi-Cat Strength Litter has key characteristics that naturally appeal to cats.<p class="copyright">Janelle Leeson/Business Insider</p></figcaption></figure><p>The litter absorbed liquid almost instantly and formed solid clumps, although a few broke during scooping. We used about half of a 40-pound bag to fill a large 20-by-24-inch litter box roughly 3 inches deep. At around 80 cents per pound, it offers good value for its longevity. It was easier to pour and scoop than my heavier budget pick, and tracked less than my lightweight pick. However, pouring produced a small amount of dust and left a fine residue on my hands.</p><p>The brand says the only difference between this litter and its <a target="_blank" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-74527-20&amp;h=75783ab3cad3477d67399f102f52c01944feb799479c89e1c3552e9cad97237e&amp;postID=6761931085dd6f21aee2bc89&amp;postSlug=guides%2Fpets%2Fbest-cat-litter&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.chewy.com%2Fdr-elseys-ultra-unscented-clumping%2Fdp%2F28977" data-autoaffiliated="true">Ultra Litter</a> is the addition of cat-attracting herbs, but we found Ultra consistently stuck to the litter box. And while Ultra is about 20 cents per pound less, it needed a full refresh after just two weeks of twice-daily scooping. </p><h2 id="50f64f70-6952-49c4-815e-16890f380c6f" data-toc-id="50f64f70-6952-49c4-815e-16890f380c6f" data-toc-label="Best lightweight">Best lightweight</h2><p id="48919f63-e08e-4221-a45d-1806ec815393">Lightweight litter can be a good choice for many cats, especially for senior cats with arthritis or kittens with tiny paws, since the lighter granules are easier to dig in. When it&#39;s time for you to lift and pour the litter, the lighter weight is also a back-saver. However, litter that is too light can get pushed out of the box or tracked through the house. Enter <a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-74527-20&amp;h=0983ce43be6bcb38a29292bc7aeb634329a37dcb082120fe16e7961ccdaab4c5&amp;postID=6761931085dd6f21aee2bc89&amp;postSlug=guides%2Fpets%2Fbest-cat-litter&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.chewy.com%2Ffrisco-lightweight-unscented-clumping%2Fdp%2F257224" data-autoaffiliated="true">Frisco Lightweight Cat Litter</a>, which hits a sweet spot.</p><p>Made from a unique blend of clay and grass seed, it weighs less than half as much as my top pick but has just enough heft to stay mostly contained in the litter box. The clumps are easy to scoop, though they aren&#39;t quite as firm as other litters in this guide and occasionally break in two. On the plus side, dust is virtually nonexistent.</p><figure><img src="https://i.insider.com/69d959ef05c9b303c4e771d0?format=jpeg" height="1440" width="1920" charset="" alt="A side-by-side image shows a container of Frisco Lightweight Cat Litter with a measured scoop on a scale reading 4.8 ounces on the left, and a gray-and-white cat standing in a litter box filled with the same litter on the right."/><figcaption>This lightweight litter from Frisco was a hit with my cats and is surprisingly low dust.<p class="copyright">Janelle Leeson/Business Insider</p></figcaption></figure><p>My colleagues and I haven&#39;t always had success with grass litters — some of our cats have tried to eat them while others refused to use them entirely — so I was genuinely delighted that my cats used this one immediately and consistently throughout testing. Even after Lyra rolled around in the box (a true testament to her approval), the litter didn&#39;t cling to the sides of the box walls or her fuzzy paws. Over the course of a week, I collected just under a quarter cup of tracked litter, and most of it was within a few feet of the box and caught by the litter mat.</p><p>The 9-pound jug filled my large 20-by-24-inch litter box less than 2 inches deep, so I&#39;d need at least two jugs a month for the best depth. It also costs about 10% more than my top pick from Dr. Elsey&#39;s. As the litter level dropped, I noticed slightly more sticking, and after two weeks, a small amount of residue was left at the bottom of the box. Even so, with twice-a-day scooping, I didn&#39;t notice any foul smells. </p><h2 id="d982e02f-a6e6-4ead-9dc6-aac120214231" data-toc-id="d982e02f-a6e6-4ead-9dc6-aac120214231" data-toc-label="Best budget"><strong>Best budget</strong></h2><p id="d982e02f-a6e6-4ead-9dc6-aac120214231">A low price doesn&#39;t mean much if a litter does a poor job of absorbing liquids or trapping odors since frequently litter changes can quickly drive up the cost. At about 50 cents per pound, <a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-74527-20&amp;h=fb6b35a1084b8beaff7fa5ef4cac8b4a75ae2e96b8b3ed17a36dc7934a5c5c52&amp;postID=6761931085dd6f21aee2bc89&amp;postSlug=guides%2Fpets%2Fbest-cat-litter&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.chewy.com%2Farm-hammer-litter-super-scoop%2Fdp%2F51945" data-autoaffiliated="true">Arm &amp; Hammer Super Scoop Clumping Litter</a> is the most affordable formula among the best cat litters we tested, and it proved very effective.</p><p>This litter produced very little dust and absorbed liquid almost immediately. Urine consistently formed tight clumps without breaking or sticking to the scoop or box, and it stayed fresh for three weeks when scooped twice daily. The clay formula contains baking soda crystals, which helps control odors by neutralizing the pH of cat urine.</p><figure><img src="https://i.insider.com/697d34ead3c7faef0ecd535c?format=jpeg" height="1440" width="1920" charset="" alt="A split image shows a person pouring Arm &amp; Hammer Super Scoop litter into a shallow beige litter tray, alongside a close-up of the fine gray litter piled inside the box."/><figcaption>Arm &amp; Hammer Super Scoop Clumping Litter is a low-dust, low-tracking option that also costs significantly less than my other picks.<p class="copyright">Janelle Leeson/Business Insider</p></figcaption></figure><p>While my cats used this litter, they often preferred other clay options in side-by-side tests. Despite being advertised as unscented, I noticed a faint fresh laundry-like smell when scooping, which some cats might find off-putting.</p><p>Arm &amp; Hammer Super Scoop Clumping Litter has heavier grains, which means less tracking outside the box than with my other picks. However, heavier litter comes with a trade-off. The extra weight makes pouring and scooping noticeably harder. It can also make it more difficult for cats to dig and fully bury their waste. This can contribute to litter box odors in some households, but it wasn&#39;t an issue during my testing. </p><h2 id="5a92ff58-81d9-4e3d-b734-dbc575b3f744" data-toc-id="5a92ff58-81d9-4e3d-b734-dbc575b3f744" data-toc-label="Best natural"><strong>Best natural</strong></h2><p id="5a92ff58-81d9-4e3d-b734-dbc575b3f744">Thanks to its impressive odor control, this plant-based litter earned the top spot in my guide to the <a target="_blank" href="https://www.businessinsider.com/guides/pets/best-natural-cat-litter">best natural cat litters</a>. During testing, there was no noticeable odor, even after a month of continuous use by two cats.</p><p>A single 13-pound bag of <a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-74527-20&amp;h=985719c722eebfdf807bc7aba0359fef82e5d33b912c8a39c688dc6913e5e7ab&amp;postID=6761931085dd6f21aee2bc89&amp;postSlug=guides%2Fpets%2Fbest-cat-litter&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.chewy.com%2Fsustainably-yours-multi-cat-plus%2Fdp%2F864526" data-autoaffiliated="true">Sustainably Yours Small Grains Cat Litter</a> was enough to fill a large litter box, and with average twice-daily use by both of my cats, the litter remained odor-free for the entire 30 days. Made from a blend of corn and cassava — a starchy plant — it outperformed similar litters in clumping. Urine formed clumps and was scoopable in about 8 seconds.</p><figure><img src="https://i.insider.com/697d3511d3c7faef0ecd5362?format=jpeg" height="1440" width="1920" charset="" alt="A split image shows two cats sniffing a bag of Sustainably Yours small-grain cat litter, followed by one of the cats standing in a litter box filled with the pale litter."/><figcaption>I named Sustainably Yours Small Grains Cat Litter the top natural litter after testing 23 other formulas.<p class="copyright">Janelle Leeson/Business Insider</p></figcaption></figure><p>The litter&#39;s texture was fine enough that my cats had no issues with it. They even seemed to enjoy using it, especially when it was fresh. While the finer consistency resulted in more tracking compared to other litters we tested, it was less bothersome than clay litters due to its softer texture.</p><p>Another reason it&#39;s my top choice for natural litter is its very low dust, and one of the main reasons experts recommend natural litter over traditional clay. This makes it a good choice for cats or people with respiratory issues. </p><h2 id="69fbf056-7f7b-4911-8f8a-5e8977e98ad5" data-toc-id="69fbf056-7f7b-4911-8f8a-5e8977e98ad5" data-toc-label="Best paper"><strong>Best paper</strong></h2><p id="69fbf056-7f7b-4911-8f8a-5e8977e98ad5">Most paper litters come in the form of small, firm pellets. Because they are virtually dust-free, they are a good choice for cats or caregivers with respiratory issues and may also be recommended after surgery to keep incisions clean. Of the five paper options we tested, <a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-74527-20&amp;h=fa3aa97d214769e77889c3946d36f505b819b249e3e0b807362408ccdd9c8308&amp;postID=6761931085dd6f21aee2bc89&amp;postSlug=guides%2Fpets%2Fbest-cat-litter&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.chewy.com%2Fokocat-dust-free-unscented-non%2Fdp%2F929854" data-autoaffiliated="true">Ökocat Non-Clumping Paper Pellet Litter</a> absorbed liquid the fastest without falling apart right away. These pellets were also the softest and smallest, making them well-suited to a cat&#39;s natural scratching, digging, and burying behaviors.</p><p>Despite these positive qualities, our four adult tester cats wouldn&#39;t use any paper litters, so we tested odor control over 12 hours using a vinegar-and-water mixture. The scent was only detectable within a few inches of my nose, though this was still stronger than other paper litters tested.</p><figure><img src="https://i.insider.com/697d3531d3c7faef0ecd536b?format=jpeg" height="1440" width="1920" charset="" alt="A split image shows a bag of Ökocat litter beside a shallow litter box filled with light wood pellets, and a close-up of a hand holding the pellet-style litter over the open bag."/><figcaption>If you&#39;re in need of a dust-free paper litter, Ökocat is the best option I&#39;ve tried.<p class="copyright">Janelle Leeson/Business Insider</p></figcaption></figure><p>One distinct advantage, however, is how quickly Ökocat pellets absorb liquid. The pellets puff up on contact, which helps prevent urine from spreading throughout the box. This keeps the litter box cleaner than slower-absorbing paper brands. However, paper pellets don&#39;t form clumps that can be easily buried and removed. Urine-saturated paper can break down and mix with clean litter, leading to lingering odors and less hygienic conditions.</p><p>Ökocat Non-Clumping Paper Pellet Litter is 35% to 60% more expensive than the other paper litters we tested. Unlike most options, which are made from recycled paper, Ökocat uses sustainably sourced, dye-free white paper that is free of synthetic chemicals. While it may not be as eco-friendly as litter made from recycled materials, Ökocat prioritizes sustainability through its use of responsibly sourced paper and natural dyes. The weight and shape of the pellets suggest they are much less likely to track than smaller-grained clay and natural varieties. </p><h2 id="d138bffe-af1f-497c-a77b-bd867a01c3b7" data-toc-id="d138bffe-af1f-497c-a77b-bd867a01c3b7" data-toc-label="What to look for"><strong>What to look for in cat litter</strong></h2><p>There are so many different kinds of cat litter on the market that it can be hard to decide on which one is best. &#34;Many of the variations are made to appeal to owners, rather than the cats who are using them,&#34; says <a target="_blank" href="https://www.cityvet.com/location/woodstock/">Dr. Elizabeth Whitlock</a>, a veterinarian and partner at CityVet in Woodstock, Georgia. &#34;I think the most important thing to consider is what a cat actually prefers. Because if cats don&#39;t like it, they won&#39;t use it.&#34;</p><p>It&#39;s also important to keep in mind what litter works with your litter box. For standard litter boxes, like my top pick for the <a target="_blank" href="https://www.businessinsider.com/guides/pets/best-cat-litter-boxes">best cat litter boxes</a>, any type of litter should work. The <a target="_blank" href="https://www.businessinsider.com/guides/pets/best-self-cleaning-litter-boxes">best automatic litter boxes</a>, like Whisker Litter-Robot, often limit the type of litter you can use. &#34;The litter must be able to clump quickly prior to cycling for proper use,&#34; Whitlock says.</p><p>Still, there are other considerations. &#34;Selecting the ideal cat litter involves considering various factors to ensure your cat&#39;s comfort level and convenience,&#34; says <a target="_blank" href="https://petsprint.com/about-us/">Dr. Joanna Herberger</a>, a veterinary consultant at PetSprint. You&#39;ll want to consider the following qualities when choosing among the best cat litters.</p><p><strong>Odor control: </strong>No one wants their house to smell like a litter box, but strong perfumes that claim to mask odors can be overpowering. &#34;Cats are very sensitive to odors and may refuse a litter if the fragrance is too strong for them,&#34; Whitlock says. For that reason, an unscented cat litter is usually the best option for most cats. You can find products that provide odor control without fragrance, including the best cat litters we recommend in this guide.</p><p><strong>Scoopability: </strong>When it comes to cleaning the litter box, Herberger says litter that clumps or forms solids when it comes into contact with liquid makes it easier to scoop out both liquid and solid cat waste without having to change the entire box. Not only is it more convenient, but cats also often prefer it over non-clumping litter, she adds.</p><p><strong>Texture:</strong> Cats can get fussy about what they&#39;re squatting in, and Whitlock says some will object to natural substrates such as corn, pine, or nut shells. She has found that accidents may increase when cats don&#39;t like the texture of their litter. One of the most popular types of litter, clay, tends to be well-liked by most cats.</p><p><strong>Cleanliness: </strong>Some litters claim to be low-tracking, meaning they keep the litter in the box where it belongs. Others are marketed as low-dust, which can be useful for cats or people who suffer from respiratory issues.</p><p><strong>Sustainability:</strong> The best cat litters are not always the best for the planet, and you may want to use eco-friendly litter for that reason. However, some cats will reject it. &#34;The most accepted one I&#39;ve seen is made from recycled newspaper,&#34; Whitlock says, adding that this type of litter requires more upkeep than the average clumping clay litter. So it&#39;s a matter of what you prioritize and what your cat will accept.</p><p><strong>Price: </strong>Your budget also factors into the litter you choose to use. &#34;It is essential to strike the right balance between quality and cost to ensure you get the best value for your product without breaking the bank,&#34; Herberger says. Clay litters tend to be less expensive than natural substrates or crystal or manufactured litters, Whitlock says.</p><h2 id="ca9826d6-cb42-46eb-ba75-0a76f5d6541b" data-toc-id="ca9826d6-cb42-46eb-ba75-0a76f5d6541b" data-toc-label="How we tested"><strong>How we tested the best cat litters</strong></h2><p id="ca9826d6-cb42-46eb-ba75-0a76f5d6541b">Over several years, freelance reporter Shoshi Parks and I tested and retested more than 30 cat litters. Most recently, I tested a dozen top contenders with my two cats, building on previous testing by Parks and her two cats. I&#39;ve also evaluated dozens of natural cat litters, but only the top-performing litter is featured in this guide.</p><p>We&#39;ve also consulted veterinarians and cat behaviorists to refine our testing methodology, with contributions from freelance reporter Jill Waldbieser as well. Based on our experts&#39; insights, we assessed each litter for qualities important to both cats and their humans. Each litter was then poured into a litter box for the cats to use, allowing us to test real-world factors such as cat appeal, odor control, and tracking. For each litter, we performed the following tests.</p><p><strong>Ease of cleaning: </strong>We scooped the litter boxes once to twice daily, noting how easy it was to remove solids and urine and whether any residue was left behind in the box or on the scoop. To test absorption and clumping in real-time, we added ¼ cup of water to 2 cups of litter in a glass container. We observed how quickly the litter absorbed moisture, how much litter became soiled, and whether clumps held together, when applicable.</p><p><strong>Odor control:</strong> We<strong> </strong>tested each litter for a minimum of two weeks, extending to three weeks if the litter remained fresh with once- or twice-daily scooping. We monitored for changes in the smell, appearance, or texture of the litter.</p><p>For any litters Leeson&#39;s cats did not willingly use, she adapted the ease-of-cleaning test to assess odor control. She added 1 teaspoon of white vinegar to the ¼ cup of water used in that test and poured it over 2 cups of litter in a glass container. She then held the bowl at arm&#39;s length and gradually moved it closer to note when we could detect the smell and then repeated the test after 12 hours.</p><p><strong>Biologically appropriate qualities:</strong> We considered several qualities that make a cat litter appealing to cats.</p><ul><li><strong>Weight:</strong> Lighter weight litters make digging and covering waste easier for cats. We measured 1 cup of each litter on a kitchen scale to compare weights side by side.</li><li><strong>Size:</strong> Cats generally prefer small, sand-like granules. We sifted each litter through a colander and noted any pieces too large to pass through.</li><li><strong>Diggability: </strong>We observed whether our cats were able to bury their waste and noted any changes in digging behavior or litter box use.</li><li><strong>Texture:</strong> We felt the litter substrate between our fingers, noting sharp edges or discomfort.</li></ul><p><strong>Tracking: </strong>A clean <a target="" class="" href="https://www.businessinsider.com/guides/pets/best-cat-litter-mats">litter mat</a> was placed in front of each box. We measured how much litter escaped onto the mat and surrounding floor, noted how far it traveled, and checked for any litter stuck in our cats&#39; fur.</p><p><strong>Scent:</strong> We evaluated the smell of the unused litter when pouring it into a clean litter box and by carefully sniffing it from a few inches away. We noted any strong scents in the room or on our cats during the testing period.</p><p><strong>Dust: </strong>We observed dust produced when pouring and scooping, as well as any residue left on the pan or our cats&#39; fur. We also ran our hands through the clean litter to check for any particles left behind.</p><p><strong>Cat preference: </strong>While every cat has their own preferences, observing if and how our cats used each litter provided valuable insight into qualities that encourage or discourage use, or make digging and covering difficult. When Leeson&#39;s cats didn&#39;t readily use a litter, she drew on experience using some of these litters while fostering over 50 cats and kittens and during five years of professional cat sitting.</p><h2 id="608a9277-7f84-4299-97bf-67c1f8a0d318" data-toc-id="608a9277-7f84-4299-97bf-67c1f8a0d318" data-toc-label="FAQs"><strong>Cat litter FAQs</strong></h2><h3 class="faq-question"><strong>What kind of cat litter is best?</strong></h3><p class="faq-answer">Nearly every one of the more than a dozen veterinarians, veterinary behaviorists, and cat behavior specialists we&#39;ve spoken to agrees that most cats prefer, or are at least more tolerant of, nonperfumed clay litters. &#34;Generally speaking, I recommend a fine-grained, clay-based clumping litter that is unscented,&#34; says <a target="_blank" href="https://www.ksvetbehavior.com/">Dr. Karen Sueda</a>, a veterinary behaviorist. While litter preferences vary from cat to cat, she says every feline wants a substrate they can easily dig and cover their waste in. Cats with sensitive feet may avoid using litters with sharper granules, such as crystal or pellet formulas.</p><h3 class="faq-question"><strong>What are the differences between clumping and non-clumping litters?</strong></h3><p class="faq-answer">Clumping cat litters, including those made from clay, corn, wood, and grass, form solid masses when they come into contact with urine, and those must be removed from the litter daily. Non-clumping litters absorb urine, but instead of forming clumps, the granules of silica, wood, or paper become saturated. On each cleaning, the saturated litter must be scooped from the box. There is no difference between how non-clumping and clumping litters interact with solids — feces must also be scooped daily.</p><h3 class="faq-question"><strong>Is there a dust-free cat litter?</strong></h3><p class="faq-answer">Dusty natural and clay litters can be problematic for both cats and people. Dust may cause sensitive cats, particularly those with allergies or respiratory issues like asthma, to cough, sneeze, or wheeze during or after using their litter box. Litter can produce the same effect in humans when they fill or scoop the box. While no litter is completely dust-free, those that produce very little dust are less likely to have respiratory effects.</p><h3 class="faq-question"><strong>Is fragrance-free cat litter better?</strong></h3><p class="faq-answer">Our experts recommended sticking to an unscented litter. Because cats have an extremely strong sense of smell, the scent of a litter is a significant factor in whether they will use or avoid a litter box, says <a target="_blank" href="https://www.caldervbs.com/">Dr. Christine Calder</a>, a veterinary behaviorist. Even a natural scent may deter a cat.</p><h3 class="faq-question"><strong>How many times a day does a cat normally use the litter box?</strong></h3><p class="faq-answer">On average, cats urinate two to four times a day, but Sueda says this can vary from cat to cat. Scooping litter boxes at least once daily can help guardians determine if there&#39;s a change in frequency, which may indicate a health problem. Typically, cats defecate one to two times a day, but this, too, can vary from cat to cat. Like with urination, sudden changes in frequency may indicate a health problem.</p><h3 class="faq-question"><strong>What size and how many litter boxes do I need?</strong></h3><p class="faq-answer">A litter box should be at least 1.5 times the length of a cat, large enough for them to comfortably scratch and bury their waste. The standard rule of thumb is to have one litter box area per cat plus one extra, and ideally one on each floor of a home. In a home with multiple cats, Sueda says you may be able to get away with fewer extra-large litter boxes as long as they are scooped at least twice a day.</p><div class="read-original">Read the original article on <a href="https://www.businessinsider.com/guides/pets/best-cat-litter">Business Insider</a></div>]]></content:encoded>
      <author>insider@insider.com (Janelle Leeson,Julie Liu, DVM)</author>
      <guid>https://www.businessinsider.com/guides/pets/best-cat-litter</guid>
      <pubDate>Fri, 10 Apr 2026 21:54:11 +0000</pubDate>
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      <title>Marines say the best attack drone pilots might be dirt bikers, not gamers</title>
      <link>https://www.businessinsider.com/marines-say-best-attack-drone-pilots-might-be-dirt-bikers-2026-4</link>
      <description>Marines expected gamers to excel at flying drones. Instead, dirt bikers and boaters are emerging as top performers in new training.</description>
      <content:encoded><![CDATA[<figure><img src="https://i.insider.com/69d96bf896ef6a4c9d121d67?format=jpeg" height="4480" width="6720" charset="" alt="A Marine with 1st Marine Division handles a Parrot Amari AI drone during a training exercise in Singapore, March 26, 2025."/><figcaption>A Marine with 1st Marine Division handles a Parrot Amari AI drone during a training exercise in Singapore, March 26, 2025.<p class="copyright">Cpl. Tyler Wilson/US Marine Corps</p></figcaption></figure><ul class="summary-list"><li>Marines say troops who grew up as dirt bikers may outperform gamers as drone pilots.</li><li>Fine motor skills can determine early drone pilot skill mastery.</li><li>A new California training course is part of a broader DoD push to field drones to troops.</li></ul><p>Marines out on the West Coast are discovering that some of the best drone operators aren&#39;t necessarily gamers. Instead, they&#39;re likely to be dirt bikers or boaters, an officer told Business Insider.</p><p>Course leaders for the 1st Marine Division drone school at Camp Pendleton in California initially thought their young Gen Z Marines, who began cycling through the new course last fall, would have a natural advantage considering their upbringing in a tech-saturated world and gaming exposure.</p><p>But while experience with video games can make it easier to master drone simulators, instructors have found that piloting drones weighed down, even lightly, with explosive payloads comes more naturally to Marines who grew up honing their dexterity in the great outdoors, operating dirt bikes, jet skis, or boats, said Maj. Mike Olivarez, who oversees the division&#39;s drone pilot course.</p><p>At the center of the challenge are small toggles on the handheld control system, which dictate a drone&#39;s direction, speed, and altitude and require an unusually soft touch to master.</p><p>&#34;It feels heavier as you&#39;re trying to apply that torque,&#34; Olivarez said, comparing the dexterity required to handle armed drones to handling a motorcycle throttle. That torque is influenced by the weight of the explosive payload, which weighs just five pounds but can have a notable impact on flight.</p><p>Soldiers with <a target="_blank" href="https://www.businessinsider.com/drone-warfare-isnt-like-video-games-gamers-make-great-pilots-2025-2">Ukrainian drone units</a> and <a target="_blank" href="https://www.businessinsider.com/us-army-captain-says-top-drone-pilots-are-video-gamers-2025-8">US Army brigade combat teams</a> have observed that gamers — <a target="_blank" href="https://www.businessinsider.com/ukraine-schools-say-best-drone-pilots-young-tech-loving-gamers-2025-12">tech-savvy individuals</a> comfortable with screens and controllers — often possess skills needed to excel as drone pilots, but such findings are anecdotal, not definitive. The Army is still trying to work out what kind of soldier makes the <a target="_blank" href="https://www.businessinsider.com/not-all-army-soldiers-can-fly-drones-scouting-talent-2026-2">best drone pilot</a>. And the Marines are too.</p><p>&#34;If they don&#39;t have anything from their past personal life to relate to that experience, they still continue to struggle with it,&#34; Olivarez said. &#34;If it has anything to do with mechanics and operating outdoors, I would say that sets you up for more success than gaming.&#34;</p><p>Over the Marine Corps course&#39;s six iterations, the instructors began noticing that more than 20% of the students were failing due to issues with toggle sensitivity. The problem became especially clear as students transitioned from zero-weight simulator controls to real-world systems, where drones carry payloads that may not be heavy but still require different handling.</p><p>To address the gap, Olivarez and his team have asked the simulator&#39;s manufacturer to better replicate the weight of a warhead on a drone. Instructors have also started students on a smaller, five-inch drone with some toggle resistance to help bridge the transition to the Corps&#39; <a target="_blank" href="https://www.businessinsider.com/drone-startups-list-us-government-contracts-funding-2025-11">Neros Archer</a> drone and reduce attrition to around 15%.</p><figure><img src="https://i.insider.com/69d96e5005c9b303c4e77274?format=jpeg" height="5152" width="7728" charset="" alt="An attack drone instructor teaches Marines on Okinawa, Japan, Dec. 7, 2025."/><figcaption>An attack drone instructor teaches Marines on Okinawa, Japan, Dec. 7, 2025.<p class="copyright">Cpl. Joaquin Dela Torre/US Marine Corps</p></figcaption></figure><p>The drone training program is a jam-packed three weeks meant to rapidly share the <a target="_blank" href="https://www.businessinsider.com/west-coast-marines-training-new-drone-pilots-2026-2">basics of drone operation</a> across as much of the force as possible. For the 1st Marine Division, that could eventually mean 500 troops each year.</p><p>Drones are emerging as an integral part of modern warfare, as Russia&#39;s war against Ukraine has demonstrated. On the battlefield in Ukraine, a mixture of quadcopters, fixed-wing drones, octocopters, and more are surveilling enemy positions, striking troops and vehicles, dropping bombs, and even intercepting other drones.</p><p>The Marines, like other branches of the US armed forces, are racing to prepare for that <a target="" class="" href="https://www.businessinsider.com/military-challenges-drones-marine-corps-modern-day-marine-2025-4">growing threat</a>.</p><p>During training at Camp Pendleton, Marines navigate various flight patterns using their drones in teams, often mimicking how the Ukrainians operate, testing their navigation and new flight skills to ultimately strike with an explosive at a marked grid coordinate.</p><p>Some Marines are now designated as both drone operators and payload specialists, meaning that they can safely prepare an explosive payload — a change course leaders made to move more Marines through the pipeline, Olivarez said.</p><p>For now, the course, which mirrors the Corps&#39; Attack Drone Team training at its primary weapons hub in Quantico, Virginia, is only open to infantry personnel. That includes riflemen, machine gunners, mortarmen, and anti-tank missile gunners.</p><p>The Marine Corps does have a separate designation for Marines who operate larger, more traditional uncrewed aircraft systems used for intelligence, surveillance, and reconnaissance. It does not currently have a stand-alone job field for small drone operators.</p><p>Beyond dexterity, Olivarez said the ideal Marine for the course is someone with a natural curiosity about technology and the ability to think creatively about how to employ it.</p><p>&#34;You&#39;re looking for someone who has the ability to adapt and understand UAS very quickly,&#34; he said. &#34;Because the technology that we are getting is going to force you to be more technologically savvy.&#34;</p><div class="read-original">Read the original article on <a href="https://www.businessinsider.com/marines-say-best-attack-drone-pilots-might-be-dirt-bikers-2026-4">Business Insider</a></div>]]></content:encoded>
      <author>kbaker@insider.com (Kelsey Baker)</author>
      <guid>https://www.businessinsider.com/marines-say-best-attack-drone-pilots-might-be-dirt-bikers-2026-4</guid>
      <pubDate>Fri, 10 Apr 2026 21:51:51 +0000</pubDate>
      <category domain="https://www.businessinsider.com/defense">Military &amp; Defense</category>
      <category>drones</category>
      <category>military</category>
      <category>marine-corps</category>
      <category>camp-pendleton</category>
      <category>warfare-big-bet</category>
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      <title>Amazon is selling TurboTax Deluxe for $56 ahead of the tax deadline</title>
      <link>https://www.businessinsider.com/guides/deals/amazon-is-selling-turbotax-sale-deals</link>
      <description>TurboTax Deluxe is now $56 on Amazon, a 30% discount ahead of the tax deadline. File federal and state returns with this desktop software.</description>
      <content:encoded><![CDATA[<p class="headline-regular financial-disclaimer">When you buy through our links, Business Insider may earn an affiliate commission. <a target="_blank" href="https://www.businessinsider.com/guides/about-us">Learn more</a></p><figure><img src="https://i.insider.com/69d9611905c9b303c4e7720c?format=jpeg" height="600" width="1200" charset="" alt="turbotax logo on a blue gradient background"/><figcaption><p class="copyright">Amazon/Business Insider</p></figcaption></figure><h2 id="e0f7cd3c-720f-4231-836d-92f99c0f6ad1" data-toc-id="e0f7cd3c-720f-4231-836d-92f99c0f6ad1">Why we love this TurboTax deal</h2><p id="e0f7cd3c-720f-4231-836d-92f99c0f6ad1">If you have yet to file your taxes, the last thing you need to worry about is getting stuck in the confusing paperwork. <a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-151183626444l-20&amp;h=524d6dbb7e3771d564696e01744c308d85f384a9cd48035e94ff6f1543a26fe8&amp;postID=69d954c6e7e5495777a52fa2&amp;postSlug=guides%2Fdeals%2Famazon-is-selling-turbotax-sale-deals&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.amazon.com%2FTurboTax-Deluxe-Desktop-Federal-Download%2Fdp%2FB0FWV56H48%3Fth%3D1" data-autoaffiliated="true">TurboTax</a> is a household name for simplifying an otherwise convoluted process, and luckily, it&#39;s on sale for last-minute filers.</p><p id="e0f7cd3c-720f-4231-836d-92f99c0f6ad1">Now 30% off, you can get TurboTax Deluxe Desktop Edition for only $56. This version covers both federal and state returns, with downloadable versions for both Windows and Mac OS. It&#39;s been on sale for a while, and the price is starting to increase as the deadline approaches, so don&#39;t hesitate to add this feature-packed program to your cart now.</p><h2 id="a43915c0-4895-4b78-bfbe-dece0573f9e9" data-toc-id="a43915c0-4895-4b78-bfbe-dece0573f9e9">Intuit TurboTax Deluxe Desktop Edition 2025 - <s>$80</s> $56 at <a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-151183626444l-20&amp;h=524d6dbb7e3771d564696e01744c308d85f384a9cd48035e94ff6f1543a26fe8&amp;postID=69d954c6e7e5495777a52fa2&amp;postSlug=guides%2Fdeals%2Famazon-is-selling-turbotax-sale-deals&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.amazon.com%2FTurboTax-Deluxe-Desktop-Federal-Download%2Fdp%2FB0FWV56H48%3Fth%3D1" data-autoaffiliated="true">Amazon</a></h2><figure><img src="https://i.insider.com/697bd4f0d3c7faef0ecd3825?format=jpeg" height="720" width="1440" charset="" alt="a man named ben filing his taxes using turbotax on a laptop while writing notes in a notebook"/><figcaption><p class="copyright">TurboTax</p></figcaption></figure><h2 id="83863a61-714d-401e-9bdb-39462bf2fbb2" data-toc-id="83863a61-714d-401e-9bdb-39462bf2fbb2">Why you&#39;ll love it</h2><p>No matter how you prefer to file your taxes, TurboTax can help streamline the process. All you have to do to get started is download the software onto your computer and set up or log in to an existing Intuit account.</p><p>Once your account is set up, you&#39;ll be able to upload your documents and follow easy instructions to complete your state and federal tax returns. For an additional fee, you can also use the software to virtually connect with a TurboTax expert for live tax advice and individualized answers to any questions you may have. Either way, all you&#39;ll have to do is answer some simple questions and upload documents; TurboTax will do the math for you.</p><h2 id="74b17490-25ea-40eb-bec5-d37e6c1f5488" data-toc-id="74b17490-25ea-40eb-bec5-d37e6c1f5488">Intuit TurboTax Deluxe Desktop Edition 2025 details</h2><ul><li><strong>Compatible operating systems:</strong> Windows 11 and Mac OS Sonoma 14 or later</li><li><strong>Tax returns:</strong> Up to five federal and one state</li><li><strong>Device:</strong> Laptop or desktop computer</li><li><strong>Applicable tax year:</strong> 2025</li></ul><h2 id="86138e70-f84b-42da-8681-3c718e9c5b7d" data-toc-id="86138e70-f84b-42da-8681-3c718e9c5b7d">When is the deadline to file 2025 taxes?</h2><p id="86138e70-f84b-42da-8681-3c718e9c5b7d">If you have yet to file your taxes for last year, you have until April 15 to do so before incurring late penalties. <a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-151183626444l-20&amp;h=524d6dbb7e3771d564696e01744c308d85f384a9cd48035e94ff6f1543a26fe8&amp;postID=69d954c6e7e5495777a52fa2&amp;postSlug=guides%2Fdeals%2Famazon-is-selling-turbotax-sale-deals&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.amazon.com%2FTurboTax-Deluxe-Desktop-Federal-Download%2Fdp%2FB0FWV56H48%3Fth%3D1" data-autoaffiliated="true">TurboTax</a> makes it easy by simplifying complex requirements and paperwork into a simple user interface, especially with the discount above.</p><hr/><p><em>Follow us on </em><a target="_blank" rel=" nofollow" class="" href="https://www.instagram.com/insiderreviews/"><em><u>Instagram</u></em></a><em> and </em><a target="_blank" rel=" nofollow" class="" href="https://www.whatsapp.com/channel/0029Vb2J5x9J3juulcffA60F"><em><u>WhatsApp</u></em></a><em> for more of the latest deals, buying guides, and reviews.</em></p><p><em>Shop more </em><a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-151183626444l-20&amp;h=34bc15ccce60d2d0302c5e05187d6e06b596c2043ec7a1cbf7763aa1cbe54721&amp;postID=69d954c6e7e5495777a52fa2&amp;postSlug=guides%2Fdeals%2Famazon-is-selling-turbotax-sale-deals&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.amazon.com%2Fdeals" data-autoaffiliated="true"><em>trending deals at Amazon</em></a><em>.</em></p><div class="read-original">Read the original article on <a href="https://www.businessinsider.com/guides/deals/amazon-is-selling-turbotax-sale-deals">Business Insider</a></div>]]></content:encoded>
      <author>insider@insider.com (Jennifer Gonick)</author>
      <guid>https://www.businessinsider.com/guides/deals/amazon-is-selling-turbotax-sale-deals</guid>
      <pubDate>Fri, 10 Apr 2026 20:47:47 +0000</pubDate>
      <category domain="https://www.businessinsider.com/insiderpicks-deals">Deals (Reviews)</category>
      <category domain="https://www.businessinsider.com/insiderpicks">Reviews</category>
      <category domain="https://www.businessinsider.com/insiderpicks-electronics">Tech (Reviews)</category>
      <category>insider-reviews</category>
      <category>reviews-rit-ads</category>
      <category>limited-synd</category>
      <media:thumbnail url="https://i.insider.com/69d96123f976785dcb19062b?format=jpeg" width="800" height="600"></media:thumbnail>
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      <title>Best Peacock promo codes we&#39;ve tested in April 2026</title>
      <link>https://www.businessinsider.com/guides/deals/peacock-coupon-promo-codes-vouchers</link>
      <description>We&#39;re always testing the best Peacock promo codes to bring you the latest discounts.</description>
      <content:encoded><![CDATA[<p class="headline-regular financial-disclaimer">When you buy through our links, Business Insider may earn an affiliate commission. <a target="_blank" href="https://www.businessinsider.com/guides/about-us">Learn more</a></p><figure><img src="https://i.insider.com/5e960c0292e8ba11780d2780?format=jpeg" height="2160" width="3840" charset="" alt="peacock browse"/><figcaption>Peacock is touting 15,000 hours of on-demand content at launch.<p class="copyright">Peacock</p></figcaption></figure><p><em>Update: After scouring the internet for Peacock promo codes, we&#39;ve found no active coupons at this time. We&#39;ll continue to keep an eye out for new discounts and update this page accordingly, so keep checking back. In the meantime, you can learn more about saving with Peacock&#39;s </em><a target="" class="" href="https://www.businessinsider.com/guides/deals/peacock-coupon-promo-codes-vouchers#peacock-sales-and-deals"><em>annual plans and bundles</em></a><em> below or head </em><a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-74639-20&amp;h=caeee9601b9ce5644fea356eb7ebf062442041e48f7f6ee08f9c0b5b52fe7e97&amp;postID=67a288085794bed7384567ad&amp;postSlug=guides%2Fdeals%2Fpeacock-coupon-promo-codes-vouchers&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.peacocktv.com%2Fplans%2Fall-monthly" data-autoaffiliated="true"><em>back to checkout</em></a>.</p><p>Since launching in 2020, <a target="_blank" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-74639-20&amp;h=f310a4b772cde7085b2f7fc231ed558bb6689e0da5e367867ad5da3c0a0ef51a&amp;postID=67a288085794bed7384567ad&amp;postSlug=guides%2Fdeals%2Fpeacock-coupon-promo-codes-vouchers&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.peacocktv.com%2F" data-autoaffiliated="true">Peacock</a> has risen through the ranks of the <a target="" class="" href="https://www.businessinsider.com/guides/streaming/best-streaming-services">best streaming services</a>. The streamer carries a massive selection of programming, from old network classics to new streaming originals you can&#39;t find anywhere else. Peacock also offers a treasure trove of reality TV and sports programming, meaning that there&#39;s something for everyone on the NBCUniversal app. The service offers a variety of plans to fit all kinds of budgets, but customers can unlock even more savings with one of the best Peacock promo codes.</p><p>While NBC hits like &#34;Law &amp; Order: SVU&#34; and &#34;The Office&#34; might be the initial selling point for Peacock, the streaming service&#39;s catalog reaches far beyond that. Reality TV fans can binge Bravo hits like &#34;Vanderpump Rules&#34; and the &#34;Real Housewives&#34; franchise, as well as Peacock reality originals such as &#34;The Traitors&#34; and &#34;Love Island USA.&#34; There&#39;s an enticing selection of films, from horror flicks like &#34;Nope&#34; to Academy Award-nominated titles such as &#34;Bugonia&#34; and &#34;Hamnet.&#34;</p><p>Peacock also carries an impressive slate of original TV series, including hits like &#34;All Her Fault,&#34; &#34;Ponies,&#34; and &#34;The Burbs.&#34; The streaming service even offers select live sports events, including multiple NFL and NBA games each season. Some of the games are streaming exclusives, meaning even cable subscribers might need to sign up for Peacock if they want to watch every game of the season.</p><p>To learn even more about the streaming service, you can check out our official <a target="" class="" href="https://www.businessinsider.com/guides/streaming/peacock-tv-streaming-service-app">Peacock TV guide</a>, where we break down everything you need to know about prices, plans, and bundles. The streamer has remained competitively priced amid recent industry-wide increases, even launching a new budget-friendly plan, but deals and promo codes (when available) remain some of the best ways to keep subscription costs low. We&#39;ve rounded up the best ongoing Peacock discounts in one place, so make sure to browse the top offers below before you <a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-74639-20&amp;h=caeee9601b9ce5644fea356eb7ebf062442041e48f7f6ee08f9c0b5b52fe7e97&amp;postID=67a288085794bed7384567ad&amp;postSlug=guides%2Fdeals%2Fpeacock-coupon-promo-codes-vouchers&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.peacocktv.com%2Fplans%2Fall-monthly" data-autoaffiliated="true">subscribe</a>.</p><hr/><h2 id="60cf69d8-eb79-4313-bd3b-1b3adde18c96" data-toc-id="60cf69d8-eb79-4313-bd3b-1b3adde18c96" data-toc-label="Today&#39;s best coupons">Today&#39;s best Peacock coupons and promo codes</h2>
      
      <aside class="callout-box headline-regular ignore-typography">
        
        <p>Update: After testing various listed coupons across the internet, we did not find any active Peacock promo codes at this time.</p><p>We&#39;ll continue to update this space as more become available, so check back soon. In the meantime, check out Peacock&#39;s <a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-74639-20&amp;h=15d87d0e746772a0dcf8a8f23e3688f1507ca352631b4c050e1ffd447ee2feda&amp;postID=67a288085794bed7384567ad&amp;postSlug=guides%2Fdeals%2Fpeacock-coupon-promo-codes-vouchers&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.peacocktv.com%2F%23ib-section-section-10" data-autoaffiliated="true">deals on annual plans</a> below.</p><ul><li><a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-74639-20&amp;h=caeee9601b9ce5644fea356eb7ebf062442041e48f7f6ee08f9c0b5b52fe7e97&amp;postID=67a288085794bed7384567ad&amp;postSlug=guides%2Fdeals%2Fpeacock-coupon-promo-codes-vouchers&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.peacocktv.com%2Fplans%2Fall-monthly" data-autoaffiliated="true">Back to checkout</a></li></ul>
      
      </aside>
    
    <h2 id="8c054be2-00f4-4199-880c-efcfddd73d73" data-toc-id="8c054be2-00f4-4199-880c-efcfddd73d73" data-toc-label="Today&#39;s best Peacock coupons and promo codes">Previous Peacock promo codes</h2>
      
      <aside class="callout-box headline-regular ignore-typography">
        
        <p id="60cf69d8-eb79-4313-bd3b-1b3adde18c96">These codes are for previous Peacock promotions that have since expired, but may be reactivated in the future.</p><ul><li><a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-74639-20&amp;h=f310a4b772cde7085b2f7fc231ed558bb6689e0da5e367867ad5da3c0a0ef51a&amp;postID=67a288085794bed7384567ad&amp;postSlug=guides%2Fdeals%2Fpeacock-coupon-promo-codes-vouchers&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.peacocktv.com%2F" data-autoaffiliated="true">1 year of Peacock for $29.99 with promo code*:</a> <strong>WINTERSAVINGS</strong></li><li><a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-74639-20&amp;h=f310a4b772cde7085b2f7fc231ed558bb6689e0da5e367867ad5da3c0a0ef51a&amp;postID=67a288085794bed7384567ad&amp;postSlug=guides%2Fdeals%2Fpeacock-coupon-promo-codes-vouchers&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.peacocktv.com%2F" data-autoaffiliated="true">Get one year of Peacock Premium for $24.99 with promo code*:</a> <strong>SPRINGSAVINGS</strong></li></ul><p id="60cf69d8-eb79-4313-bd3b-1b3adde18c96">*This deal excludes existing Peacock Premium and Premium Plus subscribers, so you must be a new subscriber to the Premium plan to use the code. Be aware that after your first year, the subscription cost will return to the original price (currently $109.99). You can cancel before then and wait for a better <a target="_blank" class="" href="https://www.businessinsider.com/guides/deals/best-streaming-deals-bundles">streaming deal</a>.</p>
      
      </aside>
    
    <h2 id="292a94c5-33ce-48e6-a80a-ab8afd774f3e" data-toc-id="292a94c5-33ce-48e6-a80a-ab8afd774f3e" data-toc-label="Peacock sales and deals">Are there any other Peacock sales running at the moment?</h2><p id="292a94c5-33ce-48e6-a80a-ab8afd774f3e">There are no special promotional offers from Peacock at the moment. That said, there are still ways to save year-round or month-to-month, such as annual plans and bundles. Peacock annual plans always offer savings year over year compared to the total amount you&#39;d pay over 12 months with a monthly subscription. The <a target="" class="" href="https://www.businessinsider.com/guides/streaming/peacock-and-apple-tv-bundle">Peacock and Apple TV bundles</a> offer savings each month when compared to the price of subscribing to multiple services separately. Check out the savings below:</p>
      
      <aside class="callout-box headline-regular ignore-typography">
        
        <ul><li>Save $15.89 year-over-year on <a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-74639-20&amp;h=15d87d0e746772a0dcf8a8f23e3688f1507ca352631b4c050e1ffd447ee2feda&amp;postID=67a288085794bed7384567ad&amp;postSlug=guides%2Fdeals%2Fpeacock-coupon-promo-codes-vouchers&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.peacocktv.com%2F%23ib-section-section-10" data-autoaffiliated="true">Peacock Select</a> with the annual plan</li><li>Save $21.89 year-over-year on <a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-74639-20&amp;h=15d87d0e746772a0dcf8a8f23e3688f1507ca352631b4c050e1ffd447ee2feda&amp;postID=67a288085794bed7384567ad&amp;postSlug=guides%2Fdeals%2Fpeacock-coupon-promo-codes-vouchers&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.peacocktv.com%2F%23ib-section-section-10" data-autoaffiliated="true">Peacock Premium</a> with the annual plan</li><li>Save $33.89 year-over-year on <a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-74639-20&amp;h=15d87d0e746772a0dcf8a8f23e3688f1507ca352631b4c050e1ffd447ee2feda&amp;postID=67a288085794bed7384567ad&amp;postSlug=guides%2Fdeals%2Fpeacock-coupon-promo-codes-vouchers&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.peacocktv.com%2F%23ib-section-section-10" data-autoaffiliated="true">Peacock Premium Plus</a> with the annual plan</li></ul><p>All savings are compared to the cost of paying for 12 months with the monthly plan. You&#39;re essentially getting 12 months for the price of 10 with annual plans.</p>
      
      </aside>
    
    
      
      <aside class="callout-box headline-regular ignore-typography">
        
        <ul><li>Save $8.99 every month with the <a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-74639-20&amp;h=dfd3dc17788cf48b0e4537b6e7466867681c13abd97ab6a36e4fe707f4ddb7db&amp;postID=67a288085794bed7384567ad&amp;postSlug=guides%2Fdeals%2Fpeacock-coupon-promo-codes-vouchers&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.peacocktv.com%2Fbundle%2Fapple-tv" data-autoaffiliated="true">Peacock Premium and Apple TV bundle</a></li><li>Save $9.99 every month with the <a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-74639-20&amp;h=dfd3dc17788cf48b0e4537b6e7466867681c13abd97ab6a36e4fe707f4ddb7db&amp;postID=67a288085794bed7384567ad&amp;postSlug=guides%2Fdeals%2Fpeacock-coupon-promo-codes-vouchers&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.peacocktv.com%2Fbundle%2Fapple-tv" data-autoaffiliated="true">Peacock Premium Plus and Apple TV bundle</a></li></ul><p>All savings are compared to the cost of paying for the two services separately each month.</p>
      
      </aside>
    
    <ul><li><em>Follow us on </em><a target="_blank" class="" href="https://www.instagram.com/insiderreviews/?hl=en"><em>Instagram</em></a><em> and </em><a target="_blank" class="" href="https://www.whatsapp.com/channel/0029Vb2J5x9J3juulcffA60F"><em>WhatsApp</em></a><em> for more deals and buying guides</em></li></ul><hr/><h2 id="fd79540e-2f8f-440f-86f7-bfc97b31787d" data-toc-id="fd79540e-2f8f-440f-86f7-bfc97b31787d" data-toc-label="How to use Peacock promo codes">How to use Peacock promo codes</h2><p>You must create an account to take advantage of the Peacock promo code. From the <a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-74639-20&amp;h=f310a4b772cde7085b2f7fc231ed558bb6689e0da5e367867ad5da3c0a0ef51a&amp;postID=67a288085794bed7384567ad&amp;postSlug=guides%2Fdeals%2Fpeacock-coupon-promo-codes-vouchers&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.peacocktv.com%2F" data-autoaffiliated="true">Peacock landing page</a>, you can click &#34;Pick Your Plan&#34; and then hit &#34;Choose&#34; on the option you want. From there, you&#39;ll be taken to a checkout page where you can create an account by entering your name, email, password, ZIP code, and birthday. On this page, you can apply the promo code by clicking &#34;Have a promo code?,&#34; pasting the code into the text box, and clicking &#34;Apply.&#34;</p><figure><img src="https://i.insider.com/67d8646b69253ccddf997674?format=jpeg" height="976" width="972" charset="" alt="Screenshot of the Peacock checkout page, which allows you to enter a promo code."/><figcaption>A promo code field will appear when you click &#34;Have a promo code?&#34; on the checkout page.<p class="copyright">Peacock</p></figcaption></figure><h2 id="42ee9bed-f7dd-43e5-a455-7acff87ed467" data-toc-id="42ee9bed-f7dd-43e5-a455-7acff87ed467" data-toc-label="Can you stack promo codes?">Can you stack Peacock promo codes?</h2><p id="42ee9bed-f7dd-43e5-a455-7acff87ed467">Peacock promo codes cannot be stacked together. Only one code may be applied per account at a time. In the past, we&#39;ve found that there&#39;s usually only one Peacock promo code active at a time, if at all, so this issue shouldn&#39;t come up much.</p><figure><img src="https://i.insider.com/69b1c2b5a96e437d6eb827b0?format=jpeg" height="1901" width="2534" charset="" alt="Maya Jama holds a whistle while hosting Love Island Games Season 1."/><figcaption>Maya Jama hosts Love Island All Stars, in addition to other Love Island series.<p class="copyright">Mark Taylor/PEACOCK/ITV via Getty Images</p></figcaption></figure><h2 id="b980a0c6-53f4-4aeb-9d82-1126035a3651" data-toc-id="b980a0c6-53f4-4aeb-9d82-1126035a3651" data-toc-label="FAQs">Peacock promo code frequently asked questions</h2><h3 class="faq-question">Does Peacock offer discounts for teachers, students, or the military?</h3><p class="faq-answer">Peacock offers a <a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-74639-20&amp;h=f4790a73f9293b3e8aca1634f8692d16a5f0ab37781924ef89b436b42fe8dc97&amp;postID=67a288085794bed7384567ad&amp;postSlug=guides%2Fdeals%2Fpeacock-coupon-promo-codes-vouchers&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fimp.i305175.net%2Fc%2F196318%2F2974778%2F11640">student discount</a>, allowing eligible students to pay $5.99 monthly for the first 12 months of their Peacock Premium subscription instead of the original $10.99. <a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-74639-20&amp;h=51ba9fb03875fe21db1077133a9c5d0fbcb7cbb9e4481a39356c1b883c315934&amp;postID=67a288085794bed7384567ad&amp;postSlug=guides%2Fdeals%2Fpeacock-coupon-promo-codes-vouchers&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fimp.i305175.net%2Fc%2F196318%2F2974776%2F11640">Eligible teachers</a> and <a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-74639-20&amp;h=1e62f9c970e40dc9e4f67cd6fe2130478e0036cd77f8f0a47b9fc6c0f8c047fc&amp;postID=67a288085794bed7384567ad&amp;postSlug=guides%2Fdeals%2Fpeacock-coupon-promo-codes-vouchers&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fimp.i305175.net%2Fc%2F196318%2F2974781%2F11640">military members</a> can also receive a discounted Peacock Premium subscription for $6.99 monthly for the first 12 months. Even if you&#39;re not a student, Peacock also offers a <a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-74639-20&amp;h=ae2856877e1dfa96d5dd0239521676901845efd30dd93ed4889c8bce94f238ac&amp;postID=67a288085794bed7384567ad&amp;postSlug=guides%2Fdeals%2Fpeacock-coupon-promo-codes-vouchers&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.peacocktv.com%2Fyoung-adult" data-autoaffiliated="true">young adult discount</a> of $5.99 a month for the first 12 months of Peacock Premium for those who are ages 18-24.</p><p class="faq-answer">All of these discounts are subject to required verification. Those who are still eligible after the first 12 months might be able to renew (with further verification) at the then-standard discount rate.</p><p class="faq-answer">Be sure to check out our roundups of the <a target="_blank" class="" href="https://www.businessinsider.com/guides/deals/best-student-discounts">best student discounts</a> and the <a target="_blank" class="" href="https://www.businessinsider.com/guides/deals/teacher-discounts-deals-and-freebies">best teacher discounts</a> for more savings.</p><h3 class="faq-question">What is the difference between Peacock Premium and Peacock Premium Plus?</h3><p class="faq-answer">Peacock Premium and Peacock Premium Plus are the two main tiers of the streaming service. There&#39;s also Peacock Select, which we&#39;ll dig into further down the page.</p><p class="faq-answer">Peacock Premium costs $10.99 a month or $109.99 a year. It gives you access to the streaming service&#39;s full catalog (including movies, NBC shows, Peacock originals, and Bravo programming), but it&#39;s supported by ads. Premium also offers access to select live sports and events, including full coverage of the Olympics.</p><p class="faq-answer">Peacock Premium Plus costs $16.99 a month or $169.99 a year. Like Premium, it gives subscribers access to Peacock&#39;s full catalog of content, although you&#39;ll be able to watch on-demand programming ad-free. Premium also unlocks 24/7 live streams of your local NBC station and gives you the ability to download certain programming so that you can watch it later offline.</p><h3 class="faq-question">Does Peacock offer a free trial?</h3><p class="faq-answer">While Peacock initially offered users a weeklong free trial, they have since removed this option, so you&#39;ll have to subscribe to a Peacock Premium or Premium Plus plan to watch.</p><h3 class="faq-question">Do Instacart Plus and Walmart Plus members get Peacock?</h3><p class="faq-answer">If you&#39;re an <a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-74639-20&amp;h=fb4876fafe27d55b4bfdefbd5e04a372527252ae96a3b9a56aada29a3c7b1d54&amp;postID=67a288085794bed7384567ad&amp;postSlug=guides%2Fdeals%2Fpeacock-coupon-promo-codes-vouchers&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.instacart.com%2Finstacart-plus%3F" data-autoaffiliated="true">Instacart Plus</a> member, Peacock Premium is included with your membership. The grocery delivery service added Peacock as a perk in 2023, so members can now access Peacock&#39;s full ad-supported library. Peacock Premium is also available through <a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-74639-20&amp;h=94bb756b030448c2c69b5343ee9c762e0af5744932ef23d8e3448e1b8984922c&amp;postID=67a288085794bed7384567ad&amp;postSlug=guides%2Fdeals%2Fpeacock-coupon-promo-codes-vouchers&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.walmart.com%2Fplus" data-autoaffiliated="true">Walmart Plus</a> memberships. Walmart Plus subscribers have the option of choosing between a Peacock Premium or Paramount Plus Essential subscription every 90 days.</p><h3 class="faq-question">Where can I watch Peacock?</h3><p class="faq-answer">Peacock&#39;s streaming app is available on iOS and Android mobile devices, Roku, LG Smart TV, Samsung Smart TV, Google TV, Apple TV, Android TV, Chromecast, Fire TV, Xfinity, and more. Peacock is also available on gaming consoles like PlayStation (4 and 5) and Xbox (One, Series X, and Series S). For a full list of supported devices (along with required generations and operating systems), see <a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-74639-20&amp;h=1c9198884273b92008bb1d4e525da925792d50384094ddbf366f27e355714078&amp;postID=67a288085794bed7384567ad&amp;postSlug=guides%2Fdeals%2Fpeacock-coupon-promo-codes-vouchers&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.peacocktv.com%2Fhelp%2Farticle%2Fwhat-devices-and-platforms-are-supported-by-peacock" data-autoaffiliated="true">Peacock&#39;s website</a>.</p><h3 class="faq-question">Is Peacock available outside the United States?</h3><p class="faq-answer">Peacock is available to watch within the United States and certain US territories, such as Puerto Rico, Guam, American Samoa, the Northern Mariana Islands, and the US Virgin Islands. However, there are no international versions of Peacock, unlike some of its main competitors. If you&#39;re hoping to use the service while traveling in other regions, it will be worth trying one of the <a target="" class="" href="https://www.businessinsider.com/guides/tech/best-vpn-service">best VPNs</a>.</p><h3 class="faq-question">Which live sports events are available on Peacock?</h3><p class="faq-answer">If you&#39;re a sports fan, Peacock has you covered. Subscribers get access to Sunday Night Football during the <a target="" class="" href="https://www.businessinsider.com/guides/streaming/how-to-watch-nfl-football-without-cable-live-stream">NFL season</a>, <a target="" class="" href="https://www.businessinsider.com/guides/streaming/how-to-watch-nba-games-live-streams">NBA games</a>, soccer matches from the <a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-74639-20&amp;h=f47e235391ca6e21c4cb274e968897f0db7f000392365d9cc2346b7ec8c37a49&amp;postID=67a288085794bed7384567ad&amp;postSlug=guides%2Fdeals%2Fpeacock-coupon-promo-codes-vouchers&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.peacocktv.com%2Fsports%2Fpremier-league" data-autoaffiliated="true">Premier League</a>, golf tournaments, cycling races, and more. NBC had the broadcast rights to Super Bowl LX and to the 2026 NBA All-Star game, both of which aired in February.</p><p class="faq-answer">Peacock is also the main US streaming hub for the Olympics. NBC and other NBCUniversal networks offer loads of broadcasts from the most notable events, but if you&#39;re hoping to watch everything that the Olympics has to offer, including live coverage at off-hours and less mainstream sports, then Peacock is the best option. Peacock most recently carried the 2026 Winter Olympics, and NBCUniversal holds the US broadcast rights to the Olympics through the 2036 Summer Games. You can learn more about sports coverage on <a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-74639-20&amp;h=dc60d58313839081ab47dd8423e00f94e701a6ec459e4338442db8c60006c9ba&amp;postID=67a288085794bed7384567ad&amp;postSlug=guides%2Fdeals%2Fpeacock-coupon-promo-codes-vouchers&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.peacocktv.com%2Fsports" data-autoaffiliated="true">Peacock&#39;s website</a>.</p><h3 class="faq-question">What&#39;s new on Peacock?</h3><p class="faq-answer">Recently, Peacock subscribers got access to hit TV shows, like the season premieres of &#34;Saturday Night Live&#34; and &#34;Vanderpump Rules.&#34; New movies, such as &#34;Hamnet,&#34; &#34;Song Sung Blue,&#34; and &#34;Bugonia,&#34; have also joined the platform.</p><p class="faq-answer">The streamer also recently dropped new original series like &#34;The Burbs&#34; and &#34;All Her Fault,&#34; as well as the latest season of the Emmy Award-winning reality series &#34;The Traitors (US).&#34; Peacock also carries various international versions of &#34;The Traitors,&#34; including the UK iteration. Learn more about what&#39;s new on Peacock on <a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-74639-20&amp;h=b510ad6373c322da62b878e524c4acc5cc167342869782632bb5e3cdf56a0719&amp;postID=67a288085794bed7384567ad&amp;postSlug=guides%2Fdeals%2Fpeacock-coupon-promo-codes-vouchers&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.peacocktv.com%2Fcollections%2Fnew-on-peacock" data-autoaffiliated="true">their website</a>.</p><h3 class="faq-question">What is Peacock Select?</h3><p class="faq-answer">Peacock Select is the streaming service&#39;s newest tier, rolled out in 2025. At $7.99 a month or $79.99 a year, Select is the cheapest of Peacock&#39;s subscription plans. Select plans grant subscribers access to TV favorites from NBC, Bravo, and more. However, Select is missing quite a few programming categories, including movies, Peacock originals, and live sports/events.</p><p class="faq-answer">Since it&#39;s so pared-down, we mainly recommend this tier for those who don&#39;t mind advertisements and are simply looking for a budget-friendly way to get caught up on-demand with broadcast favorites. Otherwise, it&#39;s worth shelling out a bit extra each month for Premium or Premium Plus.</p><hr/><p><em>Check out more streaming discounts in our guides to the </em><a target="_blank" class="" href="https://www.businessinsider.com/guides/deals/best-streaming-deals-bundles"><em>best streaming deals and bundles</em></a><em> and the latest </em><a target="_blank" class="" href="https://www.businessinsider.com/guides/deals/paramount-plus-coupon-codes-promo"><em>Paramount Plus coupons</em></a><em>.</em></p><div class="read-original">Read the original article on <a href="https://www.businessinsider.com/guides/deals/peacock-coupon-promo-codes-vouchers">Business Insider</a></div>]]></content:encoded>
      <author>insider@insider.com (Lillian Brown)</author>
      <guid>https://www.businessinsider.com/guides/deals/peacock-coupon-promo-codes-vouchers</guid>
      <pubDate>Fri, 10 Apr 2026 20:45:36 +0000</pubDate>
      <category domain="https://www.businessinsider.com/insiderpicks-deals">Deals (Reviews)</category>
      <category domain="https://www.businessinsider.com/insiderpicks-streaming">Streaming (Reviews)</category>
      <category>coupons</category>
      <category>insider-reviews</category>
      <category>reviews-rit-ads</category>
      <category>limited-synd</category>
      <category>peacock</category>
      <media:thumbnail url="https://i.insider.com/67a37ff9bfebcc4d029dd49c?format=jpeg" width="2880" height="2160"></media:thumbnail>
    </item>
    <item>
      <title>Best TVs for picture quality in 2026</title>
      <link>https://www.businessinsider.com/guides/tech/best-tvs-for-picture-quality</link>
      <description>After testing TVs with meters, patterns, and real-world content, these LG, Sony, Samsung, TCL, and Hisense models delivered the best image quality.</description>
      <content:encoded><![CDATA[<p class="headline-regular financial-disclaimer">When you buy through our links, Business Insider may earn an affiliate commission. <a target="_blank" href="https://www.businessinsider.com/guides/about-us">Learn more</a></p><figure><img src="https://i.insider.com/69d9418396ef6a4c9d121bea?format=jpeg" height="1000" width="2000" charset="" alt="A composite image with an original photo of an LG G5 OLED on a media console displaying an image of a lion, side-by-side with an original photo of a TCL X11L SQD TV on a media console displaying an image of a butterfly."/><figcaption>The best TVs for picture quality include flagship OLED and Mini LED sets from brands like LG (left) and TCL (right).<p class="copyright">Steven Cohen/Business Insider</p></figcaption></figure><p>As a professional TV reviewer, I&#39;ve tested tons of displays over the years. And when you&#39;ve seen as many TVs as I have, it can be hard for specific models to stand out. But once in a while, a few high-end TVs come along that rise above the pack, delivering industry-leading image performance. If budget isn&#39;t a concern and you want the absolute best picture quality available, these are the TVs I recommend above all others.</p><p>The best TVs for picture quality all aced my team&#39;s rigorous review process, not just with meters and test patterns, but with real-world content. After all, what good are impressive numbers if they don&#39;t translate to a consistently great home theater experience when you actually sit down to watch TV? For this guide, I&#39;ve recommended picks from each major brand, highlighting each company&#39;s best premium TV. For instance, if you&#39;re considering an LG TV, the <a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-151170384284w-20&amp;h=b69cd1d7dd719a4980b67de475485d4c865725af23222a7e2fbba47e53e8f8c2&amp;postID=69728ba7a1e4d776a3697508&amp;postSlug=guides%2Ftech%2Fbest-tvs-for-picture-quality&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.amazon.com%2Fdp%2FB0DYQR8R98" data-autoaffiliated="true">G5 OLED</a> is the display to beat. And if you&#39;re looking for a more affordable high-end offering from a value-forward brand like Hisense, I suggest the <a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-151170384284w-20&amp;h=13571becc67319e0f808431a4f086dae4585ad20948308f4a6b6d68d05640a5f&amp;postID=69728ba7a1e4d776a3697508&amp;postSlug=guides%2Ftech%2Fbest-tvs-for-picture-quality&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.amazon.com%2Fdp%2FB0F1DV217B" data-autoaffiliated="true">U8QG QLED</a>.</p><p>All of my picks are available in several screen sizes, with options typically starting at 55, 65, or 75 inches. Some models are even sold in up to 100 inches, making them a perfect fit for sports and watch parties.</p><h2 id="c48635a5-31c7-4f55-ad2d-406802041f4d" data-toc-id="c48635a5-31c7-4f55-ad2d-406802041f4d">Our top picks for the best TVs for picture quality</h2><p><strong>Best from LG: </strong>G5 OLED 4K TV - <a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-151170384284w-20&amp;h=b69cd1d7dd719a4980b67de475485d4c865725af23222a7e2fbba47e53e8f8c2&amp;postID=69728ba7a1e4d776a3697508&amp;postSlug=guides%2Ftech%2Fbest-tvs-for-picture-quality&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.amazon.com%2Fdp%2FB0DYQR8R98" data-autoaffiliated="true">See at Amazon</a></p><p><strong>Best from Samsung: </strong>S95H OLED 4K TV - <a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-151170384284w-20&amp;h=1dfece8d2eec0aa91002a05719b3fe9b06b2dbccd46fcefaeae46dfd60e6e934&amp;postID=69728ba7a1e4d776a3697508&amp;postSlug=guides%2Ftech%2Fbest-tvs-for-picture-quality&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.samsung.com%2Fus%2Ftvs%2Foled-tv%2F65-inch-oled-4k-tv-s95h-sku-qn65s95hafxza%2F" data-autoaffiliated="true">See at Samsung</a></p><p><strong>Best from Sony:</strong> Bravia 8 II OLED 4K TV - <a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-151170384284w-20&amp;h=2ca7aae3858fe39d597f6a94662bf1d3462158eba2347b4577aac7d5412ef81f&amp;postID=69728ba7a1e4d776a3697508&amp;postSlug=guides%2Ftech%2Fbest-tvs-for-picture-quality&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.amazon.com%2FSony-Processor-Technology-Television-K-65XR80M2%2Fdp%2FB0DYK7Y2YB" data-autoaffiliated="true">See at Amazon</a></p><p><strong>Best from TCL: </strong>X11L SQD 4K TV - <a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-151170384284w-20&amp;h=aa2b9cc16d4544c290537b0ec848afbf32a9b1fb70d743ff2d57f395f6d55fc4&amp;postID=69728ba7a1e4d776a3697508&amp;postSlug=guides%2Ftech%2Fbest-tvs-for-picture-quality&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.amazon.com%2FTCL-SQD-Mini-Ultimate-Brightness-Contrast%2Fdp%2FB0GFDJGFG7" data-autoaffiliated="true">See at Amazon</a></p><p><strong>Best from Hisense:</strong> U8QG QLED 4K TV - <a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-151170384284w-20&amp;h=13571becc67319e0f808431a4f086dae4585ad20948308f4a6b6d68d05640a5f&amp;postID=69728ba7a1e4d776a3697508&amp;postSlug=guides%2Ftech%2Fbest-tvs-for-picture-quality&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.amazon.com%2Fdp%2FB0F1DV217B" data-autoaffiliated="true">See at Amazon</a></p><h2 id="96e3017e-30c9-4d9f-a6ed-7450f4bc423f" data-toc-id="96e3017e-30c9-4d9f-a6ed-7450f4bc423f" data-toc-label="Best from LG">Best from LG</h2><p>The <a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-151170384284w-20&amp;h=b69cd1d7dd719a4980b67de475485d4c865725af23222a7e2fbba47e53e8f8c2&amp;postID=69728ba7a1e4d776a3697508&amp;postSlug=guides%2Ftech%2Fbest-tvs-for-picture-quality&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.amazon.com%2Fdp%2FB0DYQR8R98" data-autoaffiliated="true">G5</a> is one of LG&#39;s most jaw-dropping TVs right now. In fact, the G5 stands out as one of the best-looking displays I&#39;ve reviewed from any brand.</p><p>The G5 uses LG&#39;s high-end four-stack OLED panel, which enables a brighter image than a standard OLED while still offering pixel-level contrast control for perfect black levels. On paper, the numbers are impressive. </p><p>In its most accurate picture mode, I measured roughly 2,400 nits of peak brightness using a standard 10% HDR test window. That&#39;s the second-highest measurement I&#39;ve recorded on an OLED, and around 1,000 nits brighter than many midrange models. But what really matters is how the G5 looks when watching actual movies and shows — and that&#39;s where the TV truly shines.</p><figure><img src="https://i.insider.com/69729407d3c7faef0eccc63c?format=jpeg" height="1669" width="2225" charset="" alt="An angled view of an LG G5 TV displaying an image of a lion in front of a pack of elephants."/><figcaption>LG&#39;s G5 offers the best combination of contrast and brightness we&#39;ve seen on any TV.<p class="copyright">Steven Cohen/Business Insider</p></figcaption></figure><p>High-brightness HDR content is stunning. Action-heavy films like &#34;Mad Max: Fury Road&#34; and &#34;Aquaman&#34; explode with intense highlights, deep shadows, and incredible depth. The combination of high peak brightness and infinite contrast gives images a level of realism and punch I&#39;ve rarely seen on a consumer TV. Colors remain vibrant without looking overcooked, and the G5&#39;s wide viewing angles keep the picture stable even when you&#39;re sitting off to the side. Gamers also get a bonus here, with support for up to a 165Hz refresh rate when connected to a PC, enabling ultra-smooth motion.</p><p>The G5 isn&#39;t flawless, though. Early units showed some banding (blocky rather than smooth color transitions) in isolated HDR scenes, but firmware updates have largely fixed this. During weeks of testing, it popped up so infrequently that it didn&#39;t meaningfully detract from the experience. If you&#39;re extremely sensitive to that issue, alternative OLEDs in this guide, like the Samsung S95H or Sony Bravia 8 II, may be a better option.</p><p>Beyond picture quality, the G5 is also just a great smart TV. LG&#39;s webOS platform is solid, if not my favorite, and the TV&#39;s sleek, gallery-style design looks fantastic on the wall — though you&#39;ll need to buy a stand separately if mounting isn&#39;t an option. The G5 is available in <a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-151170384284w-20&amp;h=de446d91f8c60e08d4b48eec2140ab6b07e0355f7192fc9eecf6932a7f2a90a0&amp;postID=69728ba7a1e4d776a3697508&amp;postSlug=guides%2Ftech%2Fbest-tvs-for-picture-quality&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.amazon.com%2Fdp%2FB0DYQGRHX3" data-autoaffiliated="true">55</a>, <a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-151170384284w-20&amp;h=b69cd1d7dd719a4980b67de475485d4c865725af23222a7e2fbba47e53e8f8c2&amp;postID=69728ba7a1e4d776a3697508&amp;postSlug=guides%2Ftech%2Fbest-tvs-for-picture-quality&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.amazon.com%2Fdp%2FB0DYQR8R98" data-autoaffiliated="true">65</a>, <a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-151170384284w-20&amp;h=e2aef13a12b460236674b51153c6770adfdb30dd41143f9693dc62f2e12cf6a9&amp;postID=69728ba7a1e4d776a3697508&amp;postSlug=guides%2Ftech%2Fbest-tvs-for-picture-quality&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.amazon.com%2Fdp%2FB0DYQCKLMG" data-autoaffiliated="true">77</a>, <a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-151170384284w-20&amp;h=2de006cf97b62eb145b144a00052c2f4317ae332cc317a92b2e602c57e79e967&amp;postID=69728ba7a1e4d776a3697508&amp;postSlug=guides%2Ftech%2Fbest-tvs-for-picture-quality&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.amazon.com%2Fdp%2FB0DYQ1R8YS" data-autoaffiliated="true">83</a>, and <a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-151170384284w-20&amp;h=820f010151cb60ea6866b61eb2f634506d021505094230681301e6a25a8a69d2&amp;postID=69728ba7a1e4d776a3697508&amp;postSlug=guides%2Ftech%2Fbest-tvs-for-picture-quality&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.amazon.com%2Fdp%2FB0DYQRL1YX" data-autoaffiliated="true">97 inches</a>. However, the 97-inch model uses a standard OLED panel, so it can&#39;t get as bright as the smaller editions.</p><p>LG also sells a 2026 edition of this TV, called the <a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-151170384284w-20&amp;h=bca85d1eb012305b46cf8f33f48b0614f47ad8b89b87307c9c1b82210cf489c7&amp;postID=69728ba7a1e4d776a3697508&amp;postSlug=guides%2Ftech%2Fbest-tvs-for-picture-quality&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.lg.com%2Fus%2Ftvs%2Flg-oled65g6wua-oled-4k-tv" data-autoaffiliated="true">G6</a>. I got an early look at the G6, and it offers similarly impressive performance. It can get a bit brighter than the G5, handles reflections better while still maintaining a glossy finish, and uses improved processing to further minimize banding. However, I&#39;ll need more testing time with the G6 to reach a final verdict. For now, the G5 remains my recommendation, but that could change once I conduct a full G6 review. You can learn more in my <a target="" class="" href="https://www.businessinsider.com/guides/tech/lg-2026-c6-g6-oled-4k-tvs-price-release-impressions">2026 LG OLED TV roundup</a>.</p><p>Check out our <a target="_blank" href="https://www.businessinsider.com/guides/tech/lg-g5-oled-4k-tv-review">LG G5 TV review</a>.</p><p>Visit our guides to the <a target="" class="" href="https://www.businessinsider.com/guides/tech/best-tvs">best TVs</a>, <a target="_blank" href="https://www.businessinsider.com/guides/tech/best-lg-tvs">best LG TVs,</a> and <a target="" class="" href="https://www.businessinsider.com/guides/tech/best-oled-tvs">best OLED TVs</a>.</p><h2 id="8476a183-22c1-4acd-886a-96b40a4897b3" data-toc-id="8476a183-22c1-4acd-886a-96b40a4897b3" data-toc-label="Best from Samsung">Best from Samsung</h2><p>The <a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-151170384284w-20&amp;h=1dfece8d2eec0aa91002a05719b3fe9b06b2dbccd46fcefaeae46dfd60e6e934&amp;postID=69728ba7a1e4d776a3697508&amp;postSlug=guides%2Ftech%2Fbest-tvs-for-picture-quality&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.samsung.com%2Fus%2Ftvs%2Foled-tv%2F65-inch-oled-4k-tv-s95h-sku-qn65s95hafxza%2F" data-autoaffiliated="true">Samsung S95H</a> is the company&#39;s most impressive OLED yet, and it easily earns a place among the best TVs for picture quality. It&#39;s pricey, but in return you get a flagship display with stunning HDR performance, premium design touches, and the brightest OLED picture I&#39;ve ever measured. </p><p>In my testing, the S95H hit around 2,780 nits on a 10% HDR window, which is a noticeable 30% jump over the already excellent S95F from 2025. That&#39;s also enough to push OLED luminance closer than ever to top-tier Mini LED territory. That extra brightness gives highlights a real sense of intensity, making movies and shows look more vivid, dynamic, and lifelike. The TV also supports a fast 165Hz refresh rate, which is a great perk for PC gamers.</p><figure><img src="https://i.insider.com/69d93ea0f976785dcb1904f7?format=jpeg" height="1057" width="1409" charset="" alt="A Samsung S95H OLED TV hanging on a wall in a living room setup with an image of the ocean and a sunset on screen."/><figcaption>The S95H offers high-end picture quality, an impressive anti-glare screen, and a unique metal frame design.<p class="copyright">Steven Cohen/Business Insider</p></figcaption></figure><p>Like previous S95-series OLEDs, the S95H uses the company&#39;s glare-free screen coating, which does a fantastic job reducing reflections. If you watch TV in a bright room, that can make a huge difference. The screen is much less reflective than a typical glossy OLED, so daytime viewing is less distracting, and sports, TV shows, and movies are easier to enjoy, even with sunlight hitting the TV.</p><p>That said, there is still a tradeoff with this kind of screen. As with Samsung&#39;s other glare-free TVs, black levels can look a bit hazy when light hits the panel from certain angles. I found this effect less noticeable than on previous-generation models, but those who are irritated by this drawback will still notice it. Glossy OLED TVs, like the LG G5, maintain better contrast, but they suffer from more reflections. In a dark room, though, the S95H delivers the kind of deep black levels and pixel-level contrast OLED fans expect.</p><p>Beyond picture quality, the S95H stands out for its design. Samsung&#39;s new FloatLayer styling features a unique metal bezel on the TV, giving it a cool, frame-like look. The design definitely won&#39;t be for everyone, but I think it looks fantastic on a wall. The S95H is also the company&#39;s first OLED with access to Samsung&#39;s Art Store. You need a subscription to unlock everything, but all users get a free selection of 30 pieces every month.</p><p>The S95H is sold in <a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-151170384284w-20&amp;h=f649bf938737d47ce250ae1f1f930f3ef1c105d3040fe57289fb8d312b97c888&amp;postID=69728ba7a1e4d776a3697508&amp;postSlug=guides%2Ftech%2Fbest-tvs-for-picture-quality&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.samsung.com%2Fus%2Ftvs%2Foled-tv%2F55-inch-oled-4k-tv-s95h-sku-qn55s95hafxza%2F" data-autoaffiliated="true">55-</a>, <a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-151170384284w-20&amp;h=1dfece8d2eec0aa91002a05719b3fe9b06b2dbccd46fcefaeae46dfd60e6e934&amp;postID=69728ba7a1e4d776a3697508&amp;postSlug=guides%2Ftech%2Fbest-tvs-for-picture-quality&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.samsung.com%2Fus%2Ftvs%2Foled-tv%2F65-inch-oled-4k-tv-s95h-sku-qn65s95hafxza%2F" data-autoaffiliated="true">65-</a>, <a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-151170384284w-20&amp;h=d75dce54579ffb408102833232149f320fe690bab9b90dded701d5438518433c&amp;postID=69728ba7a1e4d776a3697508&amp;postSlug=guides%2Ftech%2Fbest-tvs-for-picture-quality&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.samsung.com%2Fus%2Ftvs%2Foled-tv%2F77-inch-oled-4k-tv-s95h-sku-qn77s95hafxza%2F" data-autoaffiliated="true">77-</a>, and <a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-151170384284w-20&amp;h=14b8ffed1dc4f11012dafe8b934e3b2edd82de8027f2a9ecccaec58de69461d2&amp;postID=69728ba7a1e4d776a3697508&amp;postSlug=guides%2Ftech%2Fbest-tvs-for-picture-quality&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.samsung.com%2Fus%2Ftvs%2Foled-tv%2F83-inch-oled-4k-tv-s95h-sku-qn83s95haexza%2F" data-autoaffiliated="true">83-inch</a> sizes. Though Samsung doesn&#39;t state which panels it uses, based on its past choices and my testing so far, the 55-, 65-, and 77-inch models are likely using QD-OLED tech, while the 83-inch size likely uses a four-stack OLED to achieve similar performance.</p><p>Check out my breakdown of <a target="" class="" href="https://www.businessinsider.com/guides/tech/samsung-2026-s90h-s95h-s85h-oled-4k-tvs-price-impressions">2026 Samsung OLED TVs</a>.</p><p>Visit our guides to the <a target="_blank" href="https://www.businessinsider.com/guides/tech/best-samsung-tvs">best Samsung TVs</a>, <a target="" class="" href="https://www.businessinsider.com/guides/tech/best-tv-for-sports">best sports TVs</a>, and <a target="" class="" href="https://www.businessinsider.com/guides/tech/best-gaming-tvs">best gaming TVs</a>.</p><h2 id="af6fbc60-a5d0-4166-962d-1f1a9a45e9c7" data-toc-id="af6fbc60-a5d0-4166-962d-1f1a9a45e9c7" data-toc-label="Best from Sony">Best from Sony</h2><p>Sony has long been known for its premium image quality, and the <a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-151170384284w-20&amp;h=2ca7aae3858fe39d597f6a94662bf1d3462158eba2347b4577aac7d5412ef81f&amp;postID=69728ba7a1e4d776a3697508&amp;postSlug=guides%2Ftech%2Fbest-tvs-for-picture-quality&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.amazon.com%2FSony-Processor-Technology-Television-K-65XR80M2%2Fdp%2FB0DYK7Y2YB" data-autoaffiliated="true">Bravia 8 II</a> is the brand at its absolute finest. This is the company&#39;s latest flagship OLED, and it earns its place among the very best high-end TVs thanks to its superb balance of contrast, color, brightness, and processing.</p><p>At the heart of the Bravia 8 II is a QD-OLED panel that combines OLED&#39;s pixel-level contrast with quantum-dot color technology. The result is a display that delivers perfect black levels in a dark room while producing bright, richly saturated colors that look natural rather than exaggerated. Highlights stand out with incredible precision, and dark scenes retain deep shadow detail without blooming or haloing.</p><figure><img src="https://i.insider.com/69728eb6e1ba468a96aa8cdf?format=jpeg" height="1374" width="1832" charset="" alt="A Bravia 8 II OLED TV on a media console with an image of a leopard displayed on the screen."/><figcaption>Sony&#39;s high-end picture processing helps give the Bravia 8 II an edge in image accuracy and upscaling.<p class="copyright">Steven Cohen/Business Insider</p></figcaption></figure><p>HDR content, in particular, looks fantastic. Movies and shows pop with bold highlights, refined textures, and excellent color accuracy. In testing, the Bravia 8 II reached around 1,560 nits of peak brightness on a standard 10% HDR window, with smaller highlights approaching 1,900 nits. While that doesn&#39;t quite match rivals like Samsung&#39;s S95H or LG&#39;s G5, it&#39;s still one of the brightest OLED TVs you can buy.</p><p>Where the Bravia 8 II separates itself is in image processing. Sony&#39;s video processing is among the best in the industry, delivering a remarkably accurate picture and doing an exceptional job cleaning up lower-quality sources through top-tier upscaling. Streaming content, cable TV, and older movies simply look better here than on most competing OLEDs.</p><p>There is a minor tradeoff. Like other QD-OLED displays, black levels can slightly lift when the screen is exposed to ambient light. In practice, the effect is subtle and far less noticeable than on matte-screen TVs like the Samsung S95H. I&#39;m usually very picky about black levels, but during normal viewing, it never felt distracting.</p><p>The Bravia 8 II runs Google TV, offering smooth navigation and access to all major streaming apps. That said, the included remote has lost some premium touches, like a backlight, found on earlier Sony flagships. This model is also limited to just <a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-151170384284w-20&amp;h=a94afe6a82af38ceb4df9a384153eb059aabd096cfa828f0e8400ecc0b0068fe&amp;postID=69728ba7a1e4d776a3697508&amp;postSlug=guides%2Ftech%2Fbest-tvs-for-picture-quality&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.amazon.com%2FSony-Processor-Technology-Television-K-65XR80M2%2Fdp%2FB0DYK995S3" data-autoaffiliated="true">55-</a> and <a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-151170384284w-20&amp;h=2ca7aae3858fe39d597f6a94662bf1d3462158eba2347b4577aac7d5412ef81f&amp;postID=69728ba7a1e4d776a3697508&amp;postSlug=guides%2Ftech%2Fbest-tvs-for-picture-quality&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.amazon.com%2FSony-Processor-Technology-Television-K-65XR80M2%2Fdp%2FB0DYK7Y2YB" data-autoaffiliated="true">65-inch sizes</a>, which may be a dealbreaker for shoppers seeking a larger screen. Still, for viewers who prioritize natural color, refined processing, and overall image accuracy, the Bravia 8 II is easily one of the best TVs for picture quality you can buy.</p><p>Check out our guide to all the <a target="_blank" href="https://www.businessinsider.com/guides/tech/best-sony-tvs">best Sony TVs</a>.</p><h2 id="dacf64ed-e852-4e41-8a44-24414f32e914" data-toc-id="dacf64ed-e852-4e41-8a44-24414f32e914" data-toc-label="Best from TCL">Best from TCL</h2><p>The <a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-151170384284w-20&amp;h=aa2b9cc16d4544c290537b0ec848afbf32a9b1fb70d743ff2d57f395f6d55fc4&amp;postID=69728ba7a1e4d776a3697508&amp;postSlug=guides%2Ftech%2Fbest-tvs-for-picture-quality&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.amazon.com%2FTCL-SQD-Mini-Ultimate-Brightness-Contrast%2Fdp%2FB0GFDJGFG7" data-autoaffiliated="true">X11L SQD TV</a> is not only the most impressive TCL display I&#39;ve tested, but also one of the most impressive TVs I&#39;ve ever seen, period. It&#39;s the first TV to use TCL&#39;s SQD technology, which combines super quantum dots with an improved color filter to enable better performance than a standard QLED. Though I was a bit wary that SQD might just be a marketing gimmick, the TV&#39;s stunning image quality speaks for itself. </p><p>In my testing, the X11L delivered around 3,000 nits of sustained brightness in its most accurate picture mode, which is more than any OLED can deliver. This level of brightness makes highlights look vivid without throwing overall image quality out of balance. Fiery explosions, reflections on metal, and other high-impact HDR details all leap off the screen with the kind of punch you&#39;d expect from a flagship display. And if you do want to pump up brightness even further, the TV is technically capable of brief bursts up to 9,300 nits, which is the brightest measurement I&#39;ve ever recorded on any TV.</p><figure><img src="https://i.insider.com/69d93ee7f976785dcb1904fe?format=jpeg" height="1536" width="2048" charset="" alt="A TCL X11L TV on a media console in a living room with an image of a woman in red on screen."/><figcaption>The TCL X11L has the best local dimming performance we&#39;ve seen on an LCD-based TV.<p class="copyright">Steven Cohen/Business Insider</p></figcaption></figure><p>Color performance is another big reason the X11L stands out. TCL&#39;s new SQD tech enables the panel to produce an extremely wide color gamut. I measured about 88% of the BT.2020 color space, putting it among the most capable TVs on the market. More importantly, that translates well to real content. Colorful movies like &#34;Mad Max: Fury Road&#34; and &#34;Aquaman&#34; look rich, vibrant, and expansive.</p><p>What really seals the deal, though, is the X11L&#39;s local dimming. In fact, this is the best local dimming I&#39;ve seen on a Mini LED TV. Black levels often disappear in a dark room, and blooming around bright objects is virtually nonexistent. The TV&#39;s contrast still can&#39;t fully match an OLED&#39;s pixel-level control or wide viewing angles, but for shoppers who want a bright Mini LED set with stunning HDR punch and exceptional backlight control, the X11L is the TV to beat.</p><p>It also has an elegant design with a bronze-tinged finish, low-profile feet, and an extremely thin border. This means more of the panel is used to display its picture. I also love the included backlit remote, which has handy side controls for brightness and image quality adjustments. The Google TV interface is smooth and reliable, too, and Gemini AI is integrated for conversational voice search and chatbot features.</p><p>On the downside, the X11L is currently only available in <a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-151170384284w-20&amp;h=aa2b9cc16d4544c290537b0ec848afbf32a9b1fb70d743ff2d57f395f6d55fc4&amp;postID=69728ba7a1e4d776a3697508&amp;postSlug=guides%2Ftech%2Fbest-tvs-for-picture-quality&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.amazon.com%2FTCL-SQD-Mini-Ultimate-Brightness-Contrast%2Fdp%2FB0GFDJGFG7" data-autoaffiliated="true">85-inch</a> and <a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-151170384284w-20&amp;h=908753e25c30056937a1cc3481a1999f9e082ef03ce2aa19e6cb6e2b7f615773&amp;postID=69728ba7a1e4d776a3697508&amp;postSlug=guides%2Ftech%2Fbest-tvs-for-picture-quality&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.amazon.com%2FTCL-SQD-Mini-Ultimate-Brightness-Contrast%2Fdp%2FB0GFDR8DRG" data-autoaffiliated="true">98-inch</a> sizes, with a <a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-151170384284w-20&amp;h=9f6406b98865d84a0d8c6adc72aa52e50989511a43afbe42df6bfb7e03613306&amp;postID=69728ba7a1e4d776a3697508&amp;postSlug=guides%2Ftech%2Fbest-tvs-for-picture-quality&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.amazon.com%2FTCL-SQD-Mini-Ultimate-Brightness-Contrast%2Fdp%2FB0GFDHZZ8F" data-autoaffiliated="true">75-inch</a> option coming soon. The TV is also very expensive, even more so than most high-end OLED displays. Its image quality does justify a premium, but I do hope TCL lowers the price during upcoming deal events. At its current price, this is strictly a TV for enthusiasts, but for those who can afford it, it delivers genuine bragging rights. </p><p>Check out our <a target="" class="" href="https://www.businessinsider.com/guides/tech/tcl-x11l-sqd-4k-qled-tv-review">TCL X11L TV review</a>.</p><p>Visit our guides to the <a target="_blank" href="https://www.businessinsider.com/guides/tech/best-tcl-tvs">best TCL TVs</a> and <a target="" class="" href="https://www.businessinsider.com/guides/tech/best-smart-tvs">best smart TVs</a>.</p><h2 id="7fa7ba33-38e1-4f12-a010-04a085f7b030" data-toc-id="7fa7ba33-38e1-4f12-a010-04a085f7b030" data-toc-label="Best from Hisense">Best from Hisense</h2><p>The <a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-151170384284w-20&amp;h=13571becc67319e0f808431a4f086dae4585ad20948308f4a6b6d68d05640a5f&amp;postID=69728ba7a1e4d776a3697508&amp;postSlug=guides%2Ftech%2Fbest-tvs-for-picture-quality&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.amazon.com%2Fdp%2FB0F1DV217B" data-autoaffiliated="true">Hisense U8QG</a> is one of the most impressive QLED TVs available, and it&#39;s an especially good value. It&#39;s Hisense&#39;s current flagship TV, delivering the kind of brightness and HDR impact that immediately grabs your attention, especially in rooms with lots of ambient light.</p><p>Like the TCL X11L, the Hisense U8QG uses a Mini LED backlight and full-array local dimming. This allows it to hit eye-watering brightness levels while still maintaining strong contrast. In testing, it pushed beyond 5,000 nits in HDR — among the highest measurements our reviewer has seen. That kind of output gives HDR movies, shows, and games a level of intensity that&#39;s hard to miss, with highlights that look genuinely dazzling even during daytime viewing.</p><figure><img src="https://i.insider.com/69d9424005c9b303c4e77100?format=jpeg" height="1360" width="1813" charset="" alt="An angled view of a Hisense U8QG TV on a media console displaying an image of a large library."/><figcaption>Hisense&#39;s UQG offers incredible brightness with impressive HDR performance.<p class="copyright">John Higgins/Business Insider</p></figcaption></figure><p>Importantly, the U8QG isn&#39;t just about raw brightness. Its local dimming system does a good job of minimizing blooming, so bright objects rarely spill light into surrounding dark areas. TCL&#39;s X11L does have an edge in backlight control, but the U8QG is still among the best LCD-based TVs in this regard.</p><p>There are some tradeoffs, though. The TV can occasionally crush shadow detail, and reds are pushed a bit aggressively, making explosions and warm tones look slightly oversaturated at times. Still, overall color coverage is wide, skin tones remain natural, and most content looks bold and engaging.</p><p>The U8QG is also well equipped for gaming, with HDMI 2.1 support, low input lag, VRR, and refresh rates up to 120Hz for consoles and 165Hz for PCs, along with Dolby Vision gaming and a handy on-screen game bar. However, connectivity is one weak spot: the TV has only three HDMI ports, with the fourth input replaced by a USB-C DisplayPort for PCs that most users won&#39;t find useful.</p><p>Google TV handles smart features smoothly, and while the design is thicker than ultra-slim rivals, that extra depth allows for a decent built-in speaker system. Just note that picture performance varies by size: the <a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-151170384284w-20&amp;h=13571becc67319e0f808431a4f086dae4585ad20948308f4a6b6d68d05640a5f&amp;postID=69728ba7a1e4d776a3697508&amp;postSlug=guides%2Ftech%2Fbest-tvs-for-picture-quality&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.amazon.com%2Fdp%2FB0F1DV217B" data-autoaffiliated="true">65-</a> and <a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-151170384284w-20&amp;h=30320574aff5c35e27f0756eedb3cdb9218b65b82aff909d9f4f2a6a1b2c0364&amp;postID=69728ba7a1e4d776a3697508&amp;postSlug=guides%2Ftech%2Fbest-tvs-for-picture-quality&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.amazon.com%2Fdp%2FB0F1DTP5WY" data-autoaffiliated="true">85-inch</a> models use higher-contrast VA panels, while the <a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-151170384284w-20&amp;h=307824100e83b9f52f47de3d5ae165cb12b41c2221afdb546a3783528f5e6ec3&amp;postID=69728ba7a1e4d776a3697508&amp;postSlug=guides%2Ftech%2Fbest-tvs-for-picture-quality&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.amazon.com%2Fdp%2FB0F1DRNWP7" data-autoaffiliated="true">55-</a> and <a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-151170384284w-20&amp;h=0570a22b867ea03d51534ce3f7c9d63edb5266e5a272969ffce5286409fb4e8e&amp;postID=69728ba7a1e4d776a3697508&amp;postSlug=guides%2Ftech%2Fbest-tvs-for-picture-quality&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.amazon.com%2Fdp%2FB0F1DV1Z1X" data-autoaffiliated="true">75-inch</a> versions reportedly use ADS Pro panels with better viewing angles but weaker contrast. Based on that, the VA-equipped sizes should deliver better overall picture quality.</p><p>Check out our review of the <a target="_blank" href="https://www.businessinsider.com/guides/tech/hisense-u8qg-4k-tv-review">Hisense U8QG TV</a>.</p><p>Visit our guide to the <a target="" class="" href="https://www.businessinsider.com/guides/tech/best-hisense-tvs">best Hisense TVs</a>.</p><h2 id="d496bfa8-6603-4bc0-b2f7-601964e8954e" data-toc-id="d496bfa8-6603-4bc0-b2f7-601964e8954e" data-toc-label="How we test">How we test TVs for picture quality</h2><figure><img src="https://i.insider.com/69728f8ed3c7faef0eccc583?format=jpeg" height="1701" width="2268" charset="" alt="A TCL QM7K TV on a media console with a colorimeter placed on a white box displayed on the screen."/><figcaption>We use a combination of objective measurements with a meter and real-world viewing to assess TV image performance.<p class="copyright">Steven Cohen/Business Insider</p></figcaption></figure><p>To find the best TVs for picture quality, our team conducted extensive hands-on testing backed by more than a decade of experience reviewing home entertainment gear. We don&#39;t just glance at spec sheets — every TV recommended in this guide was evaluated across a wide range of real-world performance factors, with a focus on picture quality.</p><p>Each display is assessed for image clarity, contrast, HDR performance, peak brightness, color range, and viewing angles. We use professional meters to measure brightness and rely on industry-standard test patterns to objectively evaluate a TV&#39;s technical capabilities.</p><p>Of course, numbers only tell part of the story. To understand how a TV actually performs in everyday use, we spend hours watching real movies and TV shows. We carefully select scenes that stress different aspects of image quality, such as deep black levels, intense highlights, fine detail, and color accuracy. Content is viewed across a mix of resolutions — including Ultra HD (4K), HD, and SD — to see how well each TV handles upscaling from streaming services, cable feeds, and Blu-ray players.</p><p>Viewing tests are conducted in both dark, theater-like environments and brighter rooms to account for different lighting conditions. We also evaluate gaming performance using multiple consoles, including the PlayStation 5, Xbox Series X, and Nintendo Switch, paying close attention to motion clarity and supported gaming features.</p><p>Though the focus of this guide is picture quality, we also test each TV&#39;s smart platform for speed, stability, and ease of use. App load times, menu responsiveness, voice search reliability, and digital assistant features are all factored into our evaluations, along with additional perks such as design touches, ambient modes, smart home controls, and cloud gaming support.</p><h2 id="1d9259a3-c473-42c4-8bd8-fae63db721c8" data-toc-id="1d9259a3-c473-42c4-8bd8-fae63db721c8" data-toc-label="FAQs">FAQs</h2><figure><img src="https://i.insider.com/69d9400596ef6a4c9d121bd9?format=jpeg" height="1785" width="2381" charset="" alt="An angled view of a Samsung S95H OLED TV hanging on a wall, displaying an image of a lighthouse overlooking the ocean."/><figcaption>OLED TVs, like the Samsung S95H, have a notable edge in viewing angles over QLED and Mini LED TVs.<p class="copyright">Steven Cohen/Business Insider</p></figcaption></figure><h3 class="faq-question">What makes a TV&#39;s image quality good or bad?</h3><p class="faq-answer">Great image quality comes down to a few core factors working together. Contrast is one of the most important elements: the wider the gap between the brightest highlights and the deepest black levels, the more realistic and punchy an image looks. TVs with low contrast appear cloudy and washed out with patchy brightness. This can be especially distracting when watching TV in a dark room. The best TVs for picture quality either use an OLED panel or a local-dimming backlight to achieve high contrast, providing deep black levels and a greater sense of dimension.</p><p class="faq-answer">Raw brightness matters too, especially for <a target="" class="" href="https://www.businessinsider.com/guides/tech/what-is-hdr-tv">HDR content</a> and rooms with lots of ambient light. Color accuracy and color range affect how accurate and natural (or exaggerated) images appear, while processing determines how well a TV handles motion, upscaling, and lower-quality content. Viewing angles also matter, since many QLED and LED TVs distort contrast and color when you sit off-center. When any of these elements falls short, the overall picture can look inaccurate, flat, or overly harsh.</p><h3 class="faq-question">Do OLED or QLED TVs have better image quality?</h3><p class="faq-answer">OLED TVs generally offer the best overall image quality, thanks to their pixel-level contrast and perfect black levels. This makes them especially impressive for movies and TV shows watched in darker rooms. QLED TVs (which are LCD TVs with quantum dots) can&#39;t match OLED&#39;s contrast, but high-end Mini LED QLED models can get brighter than most OLEDs, making them better suited for rooms with lots of light during daytime viewing. Both technologies can deliver excellent results — it just comes down to your viewing environment and priorities.</p><p class="faq-answer">You can learn more in our <a target="" class="" href="https://www.businessinsider.com/guides/tech/qled-vs-oled">QLED vs. OLED comparison</a>.</p><h3 class="faq-question">What about Micro RGB TVs?</h3><p class="faq-answer">This year, several companies will release TV models that use a new display technology called Micro RGB, RGB Mini LED, or True RGB (depending on the brand). These TVs have LCD panels and Mini LED backlights, just like many QLED TVs. But instead of using a blue or white backlight with a color filter, Micro RGB TVs use separate red, blue, and green LEDs in their backlights. This has the potential to produce a wider, brighter, and more accurate color range.</p><p class="faq-answer">Right now, the only Micro RGB/RGB Mini LED TVs available are a massive <a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-151170384284w-20&amp;h=c962e42e496d974da7c7934a0dfe7f1c0c3429e08b4226e43ffb8eacb2ea1b8e&amp;postID=69728ba7a1e4d776a3697508&amp;postSlug=guides%2Ftech%2Fbest-tvs-for-picture-quality&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.amazon.com%2FHisense-116-Inch-Premium-RGB-MiniLED-116UX%2Fdp%2FB0FFKVPNTD" data-autoaffiliated="true"><u>116-inch Hisense model</u></a> and <a target="_blank" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-151170384284w-20&amp;h=f5b8099b39f397c13dee16d039c0fc0d99c81ad47ff30a1d411a61c02e79a182&amp;postID=69728ba7a1e4d776a3697508&amp;postSlug=guides%2Ftech%2Fbest-tvs-for-picture-quality&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.samsung.com%2Fus%2Ftvs%2Fmicro-rgb%2F115-inch-class-micro-rgb-4k-tv-sku-mrn115mr95fxza" data-autoaffiliated="true"><u>a 115-inch Samsung model,</u></a> which cost $20,000 to $30,000 each. However, more consumer-friendly models are coming soon from Samsung, Hisense, TCL, and LG. Sony also recently announced that it will release its own RGB-backlit TVs, <a target="" class="" href="https://www.businessinsider.com/guides/tech/sony-true-rgb-tv-technology-first-look-2026-4">branded as True RGB TVs</a>, later this spring. </p><p class="faq-answer">Once RGB TVs are available, we&#39;ll review them for consideration in this guide. You can learn more in our <a target="" class="" href="https://www.businessinsider.com/guides/tech/top-tvs-display-trends-ces-samsung-lg-tcl-hisense-2026-1">2026 CES TV roundup</a>.</p><h3 class="faq-question">Which TV brand offers the best picture quality?</h3><p class="faq-answer">There&#39;s no single brand that wins in every category, but a few consistently stand out. LG, Samsung, and Sony all offer excellent high-end OLED TV models with image quality that ranks among the best you can buy. Sony&#39;s top models are known for their excellent image processing and color accuracy, while premium OLEDs from LG and Samsung have an edge in brightness. Brands like TCL and Hisense have also closed the gap. Though they don&#39;t offer OLED models, they sell impressive QLED TVs with Mini LED backlights that rival much pricier models.</p><h3 class="faq-question">How much should I spend on a high-end TV?</h3><p class="faq-answer">If you&#39;re shopping for top-tier picture quality, expect to spend at least $1,000 for a 65-inch TV. QLED models tend to be more affordable, but flagship 65-inch OLEDs are pricier, with top options costing around $2,000 to $3,300.</p><h3 class="faq-question">What size TV is best for picture quality?</h3><p class="faq-answer">There&#39;s no single best size for TV image quality. Instead, the optimal size for your needs largely depends on how far you plan to sit from your screen and your personal preferences.</p><p class="faq-answer">Bigger TVs can deliver a more immersive sense of scope because they fill more of your field of view, making details pop more while offering a more cinematic experience. However, sitting too close to an extra-large screen can negatively impact picture quality, making the image feel overwhelming and making imperfections easier to spot. Meanwhile, if you sit too far from a small TV, you&#39;re likely to miss fine details.</p><p class="faq-answer">A good rule of thumb is to sit at a distance of about one to 1.5 times the size of your TV. So, for a 65-inch TV, a good distance would be around 5.4 and 8.1 feet. TVs larger than 65 inches are a good fit if you plan to sit farther than eight feet from the screen.</p><p class="faq-answer">When shopping for a high-end display, it&#39;s also important to note that the best premium TV models are often only sold in larger sizes. All of our picks in this guide start at 55 inches, and it&#39;s rare to find flagship models that are smaller.</p><p class="faq-answer">For TV recommendations specific to different sizes, check out our various guides:</p><ul class="faq-answer"><li><a target="_self" rel="" class="" href="https://www.businessinsider.com/guides/tech/best-100-inch-tvs"><u>Best 100-inch TVs</u></a></li><li><a target="" class="" href="https://www.businessinsider.com/guides/tech/best-85-inch-tv"><u>Best 85-inch TVs</u></a></li><li><a target="" rel="" class="" href="https://www.businessinsider.com/guides/tech/best-75-inch-tv"><u>Best 75-inch TVs</u></a></li><li><a target="_self" rel="" class="" href="https://www.businessinsider.com/guides/tech/best-65-inch-tv"><u>Best 65-inch TVs</u></a></li><li><a target="_self" rel="" class="" href="https://www.businessinsider.com/guides/tech/best-55-inch-tvs"><u>Best 55-inch TVs</u></a></li><li><a target="_self" rel="" class="" href="https://www.businessinsider.com/guides/tech/best-50-inch-tvs"><u>Best 50-inch TVs</u></a></li><li><a target="_self" rel="" class="" href="https://www.businessinsider.com/guides/tech/best-43-inch-tvs"><u>Best 43-inch TVs</u></a></li></ul><div class="read-original">Read the original article on <a href="https://www.businessinsider.com/guides/tech/best-tvs-for-picture-quality">Business Insider</a></div>]]></content:encoded>
      <author>scohen@insider.com (Steven Cohen)</author>
      <guid>https://www.businessinsider.com/guides/tech/best-tvs-for-picture-quality</guid>
      <pubDate>Fri, 10 Apr 2026 20:35:34 +0000</pubDate>
      <category domain="https://www.businessinsider.com/insiderpicks-electronics">Tech (Reviews)</category>
      <category domain="https://www.businessinsider.com/insiderpicks">Reviews</category>
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      <category>buying-guides</category>
      <category>tv</category>
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      <title>Where to watch Monte Carlo Masters: Live stream the ATP tour from anywhere</title>
      <link>https://www.businessinsider.com/guides/streaming/where-to-watch-monte-carlo-masters-tennis-2026</link>
      <description>The next stop on the ATP Tour is here. We&#39;ll show you where to watch the Monte Carlo Masters online.</description>
      <content:encoded><![CDATA[<p class="headline-regular financial-disclaimer">When you buy through our links, Business Insider may earn an affiliate commission. <a target="_blank" href="https://www.businessinsider.com/guides/about-us">Learn more</a></p><figure><img src="https://i.insider.com/69d3c7aae762ed6cfe44a912?format=jpeg" height="1705" width="3410" charset="" alt="Carlos Alcaraz lunges for a tennis ball during the 2025 Monte Carlo Masters final."/><figcaption>Carlos Alcaraz will return to defend his title at the Monte Carlo Masters.<p class="copyright">Manon Cruz/REUTERS</p></figcaption></figure><p>After a March spent in the USA, the ATP tour is in Europe for the first 1000 Masters tournament of the 2026 season on the continent. World No. 1 Carlos Alcaraz is defending his title, and we&#39;ll show you where to watch Monte Carlo Masters live streams no matter where in the world you are this weekend.</p><p>Alcaraz is riding high after making history in January — by winning the Australian Open, the 22-year-old became the youngest man to complete a career Grand Slam. Already a legend of the game in his early 20s, he&#39;ll be delighted to return to the clay courts and kick-start his preparations for a tilt at a third consecutive French Open crown. Alcaraz has advanced to the semifinals, where he&#39;ll square off with Valentin Vacherot.</p><p>As has become the norm over the last couple of years, Jannik Sinner is the man looking most likely to defeat him. He has his own opportunity to take a career Slam when the season reaches Roland-Garros and is in fine form, having just won the so-called Sunshine Double (Indian Wells and Miami) without dropping a single set. Sinner will face No. 3 Alexander Zverev in the semis.</p><p>To see if Alcaraz can be toppled, keep reading to discover where to watch the Monte Carlo Masters and how using a VPN will allow you to watch the action on your usual streaming service while overseas.</p><ul><li>See also: <a target="" class="" href="https://www.businessinsider.com/guides/streaming/where-to-watch-champions-league-live-streams-free">Where to watch Champions League</a> | <a target="" class="" href="https://www.businessinsider.com/guides/streaming/how-to-watch-nhl-games-online">How to watch NHL games</a> | <a target="" class="" href="https://www.businessinsider.com/guides/streaming/how-to-watch-nba-games-live-streams">How to watch NBA games</a></li></ul>
      
      <aside class="callout-box headline-regular ignore-typography">
        
        <h4 id="509eeff1-71f1-422c-a2d4-efde44858413" data-toc-id="509eeff1-71f1-422c-a2d4-efde44858413" data-toc-label="Where to watch Monte Carlo Masters: quick links">Where to watch Monte Carlo Masters: quick links</h4><ul><li><p id="509eeff1-71f1-422c-a2d4-efde44858413"><strong>US:</strong> Tennis Channel</p><ul><li><a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-151183385443s-20&amp;h=2398c8eaec049418cc5f07f5b2340ef7e5573d19a416c7339d0dc036b55bf259&amp;postID=69d3babee7e5495777a14bb7&amp;postSlug=guides%2Fstreaming%2Fwhere-to-watch-monte-carlo-masters-tennis-2026&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.directv.com%2Fgenre-packs%2Fmysports%2F" data-autoaffiliated="true">DirecTV (5-day free trial)</a></li><li><a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-151183385443s-20&amp;h=54acae0f023287ef17380c16700c0c02df3a3f2fa38bb7e065e7b28cbabdaec3&amp;postID=69d3babee7e5495777a14bb7&amp;postSlug=guides%2Fstreaming%2Fwhere-to-watch-monte-carlo-masters-tennis-2026&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.fubo.tv%2Fwelcome%3Firad%3D366904%26amp%3Birmp%3D196318" data-autoaffiliated="true">Fubo (5-day free trial)</a></li><li><a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-151183385443s-20&amp;h=1e3fb696bbdb86813884158ec2e9e64a5dc2a54ce1cba247f82c951a9c2e37b6&amp;postID=69d3babee7e5495777a14bb7&amp;postSlug=guides%2Fstreaming%2Fwhere-to-watch-monte-carlo-masters-tennis-2026&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.sling.com%2F" data-autoaffiliated="true">Sling TV (from $57/month)</a></li></ul></li><li><strong>UK:</strong> <a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-151183385443s-20&amp;h=c626cb45008d4c6899c6157b9f12d5a4e13067f59bfddf1a06bd6d4d0f9cd155&amp;postID=69d3babee7e5495777a14bb7&amp;postSlug=guides%2Fstreaming%2Fwhere-to-watch-monte-carlo-masters-tennis-2026&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.sky.com%2Ftv%2Fsports" data-autoaffiliated="true">Sky Sports (various)</a></li><li><strong>France:</strong> <a target="_blank" class="" href="https://www.france.tv/sport/tennis/rolex-monte-carlo-masters/">France.TV (Select matches, Free)</a></li><li><strong>Access streaming from anywhere:</strong> <a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-151183385443s-20&amp;h=7e0ef3d482acb0967b938e4b0cf9ed11f3292de012ff47ab7bb5d6d5ad7c5171&amp;postID=69d3babee7e5495777a14bb7&amp;postSlug=guides%2Fstreaming%2Fwhere-to-watch-monte-carlo-masters-tennis-2026&amp;tags=service%3Acapi&amp;u=http%3A%2F%2Fwww.jdoqocy.com%2Fclick-6415797-13382109">NordVPN (30-day money-back guarantee)</a></li><li><p><strong>When:</strong> April 5–April 12, 2026, from 5 a.m. ET / 10 a.m. BST / 5 p.m. AWST daily</p><ul><li>Alexander Zverev vs. Jannik Sinner on Saturday at 7:30 a.m. ET / 12:30 p.m. BST / 7:30 p.m. AWST</li><li>Carlos Alcaraz vs. Valentin Vacherot on Saturday at 9:30 a.m. ET / 2:30 p.m. BST / 9:30 p.m. AWST</li><li>Final on Sunday at TBD</li></ul></li></ul>
      
      </aside>
    
    <h2 id="de8cde7f-fd96-4591-9beb-821323acb68f" data-toc-id="de8cde7f-fd96-4591-9beb-821323acb68f" data-toc-label="Where to watch in the US"><strong>Where to watch Monte Carlo Masters in the US</strong></h2><p>The Tennis Channel is the place to watch ATP Masters 1000 events like the Monte Carlo Masters in the US. Select coverage will also be shown on Tennis Channel 2 (T2). The Tennis Channel is carried through a number of cable plans, or if you want to watch online, you can subscribe directly through its website for $12 a month or $110 a year. Alternatively, it&#39;s well serviced by a variety of OTT streaming services, including DirecTV, Fubo, and Sling TV.</p><p><a target="_blank" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-151183385443s-20&amp;h=2398c8eaec049418cc5f07f5b2340ef7e5573d19a416c7339d0dc036b55bf259&amp;postID=69d3babee7e5495777a14bb7&amp;postSlug=guides%2Fstreaming%2Fwhere-to-watch-monte-carlo-masters-tennis-2026&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.directv.com%2Fgenre-packs%2Fmysports%2F" data-autoaffiliated="true">DirecTV MySports</a> is a great option for fans of tennis and wider sports. Costing $65 a month (with a $20 a month discount for your first two), it carries the Tennis Channel among the likes of ESPN, FS1 &amp; 2, Golf Channel, MLB Network, NBA TV, NFL Network, and NHL Network, as well as local ABC, CBS, Fox, and NBC networks (where available). You can try DirecTV before you buy with its 5-day free trial.</p><p><a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-151183385443s-20&amp;h=54acae0f023287ef17380c16700c0c02df3a3f2fa38bb7e065e7b28cbabdaec3&amp;postID=69d3babee7e5495777a14bb7&amp;postSlug=guides%2Fstreaming%2Fwhere-to-watch-monte-carlo-masters-tennis-2026&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.fubo.tv%2Fwelcome%3Firad%3D366904%26amp%3Birmp%3D196318" data-autoaffiliated="true">Fubo</a> is one of the most comprehensive cable-cutting services around, and its Elite plan carries the Tennis Channel and T2 among its 280+ channel lineup. It costs a hefty $84 a month, although there&#39;s a $30 discount for your first month at the time of writing. New users can try before they buy thanks to Fubo&#39;s 5-day free trial. The Tennis Channel also features on its cheaper, more focused Sports + News plan for $56 a month.</p><p><a target="_blank" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-151183385443s-20&amp;h=1e3fb696bbdb86813884158ec2e9e64a5dc2a54ce1cba247f82c951a9c2e37b6&amp;postID=69d3babee7e5495777a14bb7&amp;postSlug=guides%2Fstreaming%2Fwhere-to-watch-monte-carlo-masters-tennis-2026&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.sling.com%2F" data-autoaffiliated="true">Sling TV</a> is a more affordable cord-cutting option than the two above, though there&#39;s no free trial. To get access to the Tennis Channel, you&#39;ll need to sign up for your choice of Sling Blue ($46 a month) or Orange &amp; Blue ($61 a month) packages and then opt in for the <a target="_blank" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-151183385443s-20&amp;h=54fbb8aea599a31e7db9b7a4edeaa2de26446730e7e68c08fdd7657529466b65&amp;postID=69d3babee7e5495777a14bb7&amp;postSlug=guides%2Fstreaming%2Fwhere-to-watch-monte-carlo-masters-tennis-2026&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.sling.com%2Fsports" data-autoaffiliated="true">Sports Extra</a> add-on for an additional $11 a month.</p><h2 id="b32ef01a-9a7d-4d45-b94c-83cd5100c44f" data-toc-id="b32ef01a-9a7d-4d45-b94c-83cd5100c44f" data-toc-label="Where to watch in the UK"><strong>Where to watch Monte Carlo Masters in the UK</strong></h2><p><a target="_blank" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-151183385443s-20&amp;h=c626cb45008d4c6899c6157b9f12d5a4e13067f59bfddf1a06bd6d4d0f9cd155&amp;postID=69d3babee7e5495777a14bb7&amp;postSlug=guides%2Fstreaming%2Fwhere-to-watch-monte-carlo-masters-tennis-2026&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.sky.com%2Ftv%2Fsports" data-autoaffiliated="true">Sky Sports</a> once again has the rights to show the Monte Carlo Masters in the UK. That means subscribers can also watch online and through their mobiles thanks to the Sky Go app. You can learn more in our guide to the <a target="" class="" href="https://www.businessinsider.com/guides/deals/best-sky-tv-deals-and-plans">best Sky TV deals and plans</a>. If you don&#39;t want to sign up for a full-blown Sky TV package, then you can opt for a more flexible <a target="_blank" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-151183385443s-20&amp;h=cb9facc1974632729de756eb95c9c9292227fb95cac8c7039727090d20da47f9&amp;postID=69d3babee7e5495777a14bb7&amp;postSlug=guides%2Fstreaming%2Fwhere-to-watch-monte-carlo-masters-tennis-2026&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.nowtv.com%2Fstream-tennis" data-autoaffiliated="true">Now Sports Membership</a>, which starts from as little as £15 a day or costs £35 on a rolling monthly basis.</p><h2 id="0154378e-2653-485e-a1ec-55b9175b09cf" data-toc-id="0154378e-2653-485e-a1ec-55b9175b09cf" data-toc-label="Where to watch in France"><strong>Where to watch Monte Carlo Masters in France</strong></h2><p>Although US- and UK-based tennis fans have to pay to watch this tournament, those in France get to catch some of the action absolutely free. One match per day will be streamed for free on the <a target="_blank" class="" href="https://www.france.tv/sport/tennis/rolex-monte-carlo-masters/">France TV</a> platform — including the final! You need to register an account to watch, which includes your name, date of birth, and a postal code. Once you&#39;ve done that, you can watch <a target="_blank" class="" href="https://www.france.tv/sport/tennis/rolex-monte-carlo-masters/">France.TV</a> streams live and on catch-up. For more comprehensive coverage of the full tournament, you&#39;ll need to pay for Eurosport.</p><h2 id="6e861623-3878-4c1a-8cca-61fa383b5901" data-toc-id="6e861623-3878-4c1a-8cca-61fa383b5901" data-toc-label="How to watch from anywhere"><strong>How to watch Monte Carlo Masters from anywhere</strong></h2><p>Try watching Monte Carlo Masters coverage from outside your country, and you&#39;ll soon find that your normal feed is blocked. To get around this issue, you can use a virtual private network — or VPN. It&#39;s a clever tool that makes your laptop, smartphone, or other streaming device think it&#39;s in another country altogether, as well as giving you an extra level of online security.</p><p><a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-151183385443s-20&amp;h=7e0ef3d482acb0967b938e4b0cf9ed11f3292de012ff47ab7bb5d6d5ad7c5171&amp;postID=69d3babee7e5495777a14bb7&amp;postSlug=guides%2Fstreaming%2Fwhere-to-watch-monte-carlo-masters-tennis-2026&amp;tags=service%3Acapi&amp;u=http%3A%2F%2Fwww.jdoqocy.com%2Fclick-6415797-13382109">NordVPN</a> is the best VPN you can get right now. It&#39;s the full package, bringing fantastic speeds, super-smooth usability across devices, market-leading security, and an impressive reputation for unblocking a range of services. You can read more in our guide to the <a target="" class="" href="https://www.businessinsider.com/guides/tech/best-vpn-service">best VPNs</a> and, if it sounds like the right product for you, subscribe safely in the knowledge that there&#39;s a 30-day money-back guarantee.</p>
      
      <aside class="callout-box headline-regular ignore-typography">
        
        <h4 id="25ac5c9b-776d-468a-9444-a1d3900d0c22" data-toc-id="25ac5c9b-776d-468a-9444-a1d3900d0c22" data-toc-label="How to use a VPN">How to use a VPN</h4><ul><li>Sign up for a <a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-151183385443s-20&amp;h=7e0ef3d482acb0967b938e4b0cf9ed11f3292de012ff47ab7bb5d6d5ad7c5171&amp;postID=69d3babee7e5495777a14bb7&amp;postSlug=guides%2Fstreaming%2Fwhere-to-watch-monte-carlo-masters-tennis-2026&amp;tags=service%3Acapi&amp;u=http%3A%2F%2Fwww.jdoqocy.com%2Fclick-6415797-13382109">VPN</a> if you don&#39;t already have one.</li><li>Install it on the device you&#39;re using to watch.</li><li>Turn it on and set it to the location of your streaming service.</li><li>Navigate to your streaming service and create an account if necessary.</li><li>Enjoy the tennis.</li></ul>
      
      </aside>
    
    <hr/><p><em>Note: The use of VPNs is illegal in certain countries and using VPNs to access region-locked streaming content might constitute a breach of the terms of use for certain services. Business Insider does not endorse or condone the illegal use of VPNs.</em></p><div class="read-original">Read the original article on <a href="https://www.businessinsider.com/guides/streaming/where-to-watch-monte-carlo-masters-tennis-2026">Business Insider</a></div>]]></content:encoded>
      <author>insider@insider.com (Adam Marshall)</author>
      <guid>https://www.businessinsider.com/guides/streaming/where-to-watch-monte-carlo-masters-tennis-2026</guid>
      <pubDate>Fri, 10 Apr 2026 20:28:31 +0000</pubDate>
      <category domain="https://www.businessinsider.com/insiderpicks-streaming">Streaming (Reviews)</category>
      <category domain="https://www.businessinsider.com/sports">Sports</category>
      <category domain="https://www.businessinsider.com/insiderpicks">Reviews</category>
      <category>insider-reviews</category>
      <category>reviews-rit-ads</category>
      <category>limited-synd</category>
      <category>monte-carlo-masters</category>
      <category>tennis</category>
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      <title>Where to watch free Champions League live streams from anywhere</title>
      <link>https://www.businessinsider.com/guides/streaming/where-to-watch-champions-league-live-streams-free</link>
      <description>Free Champions League live streams are hard to find, but we&#39;ve picked out the most reliable legal options.</description>
      <content:encoded><![CDATA[<p class="headline-regular financial-disclaimer">When you buy through our links, Business Insider may earn an affiliate commission. <a target="_blank" href="https://www.businessinsider.com/guides/about-us">Learn more</a></p><figure><img src="https://i.insider.com/67572a2e91c1cc343d47649e?format=jpeg" height="512" width="1024" charset="" alt="The Champions League trophy"/><figcaption><p class="copyright">Matteo Ciambelli/DeFodi Images via Getty Images</p></figcaption></figure><p>Looking for the latest information on where to watch Champions League matches? Our guide can help you find local and international viewing options to help you watch every match from anywhere, covering both free and paid routes.</p><p>While many countries charge for access (details below), there are plenty of options for free Champions League live streams for every round of games. To get around region blocks, you&#39;ll need a <a target="_blank" class="" href="https://go.getproton.me/aff_c?offer_id=25&amp;aff_id=17128&amp;url_id=808">VPN</a> (virtual private network) to access them from overseas.</p><p>And it&#39;s a great time to do so, as there are free options for all the quarter-final second leg matches on April 14-15. Check out the second box below for details on where and how to enjoy those from anywhere.</p><ul><li><strong>See also:</strong> <a target="_blank" class="" href="https://www.businessinsider.com/guides/deals/best-streaming-deals-bundles">Best streaming deals</a> | <a target="_blank" class="" href="https://www.businessinsider.com/guides/streaming/best-sports-streaming-services-apps-live">Best sports streaming services</a></li></ul>
      
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        <h4 id="aea92ea3-7658-46b4-b1bf-7132a94c63ce" data-toc-id="aea92ea3-7658-46b4-b1bf-7132a94c63ce">Champions League live stream: quick links</h4><ul><li><strong>Access live streams internationally via</strong> <a target="_blank" class="" href="https://go.getproton.me/aff_c?offer_id=25&amp;aff_id=17128&amp;url_id=808">ProtonVPN (try it risk-free for 30 days)</a></li><li><strong>USA: </strong><a target="_blank" rel="noopener" href="https://affiliate.insider.com/?amazonTrackingID=biauto-61765-20&amp;h=8721594bf7c3bcbd57c3ef39b5420b181c0b3b0f98ca11f941b1256e425ce82f&amp;postID=65085f6874fcf693ad39e179&amp;postSlug=guides%2Fstreaming%2Fwhere-to-watch-champions-league-live-streams-free&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.paramountplus.com%2F" data-autoaffiliated="true">Paramount Plus</a></li><li><strong>Luxembourg (select games):</strong> <a target="_blank" class="" href="https://play.rtl.lu/live/rtl-zwee">RTL2 (FREE)</a></li><li><strong>Ireland (select games):</strong> <a target="_blank" class="" href="https://www.rte.ie/player/onnow/66546216064">RTE2 (FREE)</a> | <a target="_blank" class="" href="https://play.virginmediatelevision.ie/live/">Virgin Media 2 (FREE)</a></li><li><strong>Belgium (select games):</strong> <a target="_blank" class="" href="https://www.rtlplay.be/rtlplay/direct/club">RTL Club (FREE)</a></li><li><strong>Italy (select games):</strong> <a target="_blank" class="" href="https://www.tv8.it/streaming">TV8 (FREE)</a></li><li><strong>UK: </strong><a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=biauto-61765-20&amp;h=7be26091d54d4903eef7d30147db5121dd7ba813f4e6bf0288e2d8077c93b4af&amp;postID=65085f6874fcf693ad39e179&amp;postSlug=guides%2Fstreaming%2Fwhere-to-watch-champions-league-live-streams-free&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.hbomax.com%2Fgb%2Fen%2Fsports" data-autoaffiliated="true">TNT Sports on HBO Max (from £31/month)</a> | <a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=biauto-61765-20&amp;h=dc7a27cda684d780c89f5ffd4c6111001d733a4b67b224997ec58b226ecb8ce5&amp;postID=65085f6874fcf693ad39e179&amp;postSlug=guides%2Fstreaming%2Fwhere-to-watch-champions-league-live-streams-free&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.amazon.co.uk%2Famazonprime" data-autoaffiliated="true">Prime Video (1 game a week - free trial)</a></li><li><strong>Germany:</strong> <a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=biauto-61765-20&amp;h=b01a7b619e75150765961c666722e089b8cefb3d27ac9b9ee596b004cfbc92f8&amp;postID=65085f6874fcf693ad39e179&amp;postSlug=guides%2Fstreaming%2Fwhere-to-watch-champions-league-live-streams-free&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.dazn.com%2Fen-DE%2Fwelcome" data-autoaffiliated="true">DAZN €34.99/pm</a></li><li><strong>Canada: </strong><a target="_blank" rel="noopener" href="https://affiliate.insider.com/?amazonTrackingID=biauto-61765-20&amp;h=ca67598dfcf4914d005daab8011f3b830763fe33cc2d997c6e693e0ede377c9a&amp;postID=65085f6874fcf693ad39e179&amp;postSlug=guides%2Fstreaming%2Fwhere-to-watch-champions-league-live-streams-free&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.dazn.com%2Fen-CA" data-autoaffiliated="true">DAZN CA$24.99/pm</a></li><li><strong>Australia:</strong> <a target="_blank" rel="noopener" href="https://www.stan.com.au/sport">Sport (from $32 a month)</a></li></ul>
      
      </aside>
    
    <ul><li><a target="_blank" class="" href="https://whatsapp.com/channel/0029Vb2J5x9J3juulcffA60F">Join our mobile WhatsApp channel for more buying guides</a></li></ul><h2 id="0ace6512-3535-4c18-a294-b9a0c4980dbb" data-toc-id="0ace6512-3535-4c18-a294-b9a0c4980dbb" data-toc-label="This week&#39;s free live streams">Upcoming free Champions League live streams</h2><p>There are some fantastic free Champions League live streams around Europe. You don&#39;t get <em>every</em> game, especially in the early stages, but we often get many of the bigger matches appearing in the list. If you&#39;re not in the channel&#39;s country, you can still watch by using a VPN to prevent the website from detecting your location and blocking you.</p><p>The VPN mimics the required country for your viewing device and lets you watch along for free. We&#39;ve tested this ourselves for lots of live sports and TV shows.</p><p>Don&#39;t have a VPN to watch the above options from abroad? Right now, there&#39;s a fantastic offer on one of the <a target="" class="" href="https://www.businessinsider.com/guides/tech/best-vpn-service">best VPN services</a> we&#39;ve tested and have been using for years for streaming and protecting our online devices. You can save up to 70% on the usual price of <a target="_blank" class="" href="https://go.getproton.me/aff_c?offer_id=25&amp;aff_id=17128&amp;url_id=808">ProtonVPN</a>. If you&#39;re unsatisfied, there&#39;s a hassle-free 30-day money-back guarantee. Sound good? Then get stuck in and enjoy these free Champions League live streams.</p>
      
      <aside class="callout-box headline-regular ignore-typography">
        
        <h4 id="4ec442e9-f5fd-450b-b221-7ea909dc6ecd" data-toc-id="4ec442e9-f5fd-450b-b221-7ea909dc6ecd">This week&#39;s free Champions League live streams</h4><ul><li>April 14: Atletico Madrid vs. Barcelona on <a target="_blank" class="" href="https://play.virginmediatelevision.ie/live/">Virgin Media 2 (Ireland)</a></li><li class="has-focus">April 14: Liverpool vs. PSG on <a target="_blank" class="" href="https://www.rtlplay.be/club">RTL Club (Belgium)</a></li><li class="has-focus">April 14: Match TBC on <a target="_blank" class="" href="https://play.rtl.lu/live/rtl-zwee">RTL2 (Luxembourg)</a></li><li class="has-focus">April 15: Arsenal vs. Sporting Lisbon on <a target="_blank" class="" href="https://play.virginmediatelevision.ie/live/">Virgin Media 2 (Ireland)</a></li><li class="has-focus">April 15: Bayern Munich vs. Real Madrid on <a target="_blank" class="" href="https://www.rte.ie/player/onnow">RTE2 (Ireland)</a></li><li class="has-focus">April 15: Bayern Munich vs. Real Madrid on <a target="_blank" class="" href="https://www.rtlplay.be/club">RTL Club (Belgium)</a></li><li class="has-focus">April 15: Arsenal vs. Sporting Lisbon on <a target="_blank" class="" href="https://www.tv8.it/streaming">TV8 (Italy)</a></li><li class="has-focus">April 15: Match TBC on <a target="_blank" class="" href="https://play.rtl.lu/live/rtl-zwee">RTL2 (Luxembourg)</a></li></ul>
      
      </aside>
    
    <h2 id="dc00330d-1079-43c3-9baf-991eeb5a73dd" data-toc-id="dc00330d-1079-43c3-9baf-991eeb5a73dd" data-toc-label="How to watch with a VPN"><strong>How to watch the Champions League with a VPN</strong></h2><ul><li>Sign up for a <a target="_blank" class="" href="https://go.getproton.me/aff_c?offer_id=25&amp;aff_id=17128&amp;url_id=808">VPN</a> if you don&#39;t have one.</li><li>Install it on the device you&#39;re using to watch the game.</li><li>Set the location to the required overseas streaming service&#39;s country.</li><li>Create an account and sign in if required.</li><li>Enjoy the game.</li></ul><h2 id="78623a15-e2e4-437f-b095-ca02f440be40" data-toc-id="78623a15-e2e4-437f-b095-ca02f440be40" data-toc-label="How to watch in the UK">Where to watch Champions League in the UK</h2><p>As of March 26, 2026, there&#39;s been a change. Champions League is still showing TNT Sport in the UK, but instead of Discovery+, it&#39;s now found on <a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=biauto-61765-20&amp;h=7be26091d54d4903eef7d30147db5121dd7ba813f4e6bf0288e2d8077c93b4af&amp;postID=65085f6874fcf693ad39e179&amp;postSlug=guides%2Fstreaming%2Fwhere-to-watch-champions-league-live-streams-free&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.hbomax.com%2Fgb%2Fen%2Fsports" data-autoaffiliated="true">HBO Max</a> from £31 a month, minus one game a week, which will be shown on <a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=biauto-61765-20&amp;h=dc7a27cda684d780c89f5ffd4c6111001d733a4b67b224997ec58b226ecb8ce5&amp;postID=65085f6874fcf693ad39e179&amp;postSlug=guides%2Fstreaming%2Fwhere-to-watch-champions-league-live-streams-free&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.amazon.co.uk%2Famazonprime" data-autoaffiliated="true">Prime Video</a> instead.</p><p>If the idea of tracking another streaming service grinds your gears, you might prefer the simpler option of adding it to your Amazon Prime membership <a target="_blank" rel="noopener" class="" href="https://affiliate.insider.com/?amazonTrackingID=biauto-61765-20&amp;h=6b1e88c99cced7851b2a1dcb8d6bbecad438b8ce0f048e4138c5c006faae930c&amp;postID=65085f6874fcf693ad39e179&amp;postSlug=guides%2Fstreaming%2Fwhere-to-watch-champions-league-live-streams-free&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.amazon.co.uk%2Fgp%2Fvideo%2Fstorefront%2Fsubscription%2Ftntsportsuk" data-autoaffiliated="true">as an add-on</a>. It&#39;s the same £31 a month, and you can cancel anytime. Watching it through Amazon Prime Video means you can enjoy Champions League live streams across more devices, as app support across TVs, consoles, and streaming sticks is much better for Prime Video than Discovery.</p><p>The Prime-exclusive matches during the league phase focused on British teams and many of them have made it through to the next round as well. Confirmation of fixtures at this stage is updated after each match week. Up next:</p><ul><li>April 14: Liverpool vs. PSG</li></ul><p><strong><em>Pro tip:</em></strong> If you want a cheaper option than TNT, you might want to try Australia&#39;s Stan Sport, as you can subscribe with a UK bank account for half what it costs for TNT (we&#39;ve tested this ourselves). You need a VPN to access the site and Champions League live streams outside Australia. It still works out cheaper, though. More details below. </p><h2 id="f9b8d8ab-322c-42e8-8eba-c5a0ce9246f5" data-toc-id="f9b8d8ab-322c-42e8-8eba-c5a0ce9246f5" data-toc-label="How to watch in Australia"><strong>Where to watch Champions League in Australia</strong></h2><p>The Champions League is a <a target="_blank" rel="noopener" href="https://www.stan.com.au/">Stan Sport</a> exclusive in Australia for the majority of the season (but the free service, <a target="_blank" class="" href="https://www.9now.com.au/uefa-champions-league-final">9Now</a>, is also showing the final). So if you want to see the entire tournament, you&#39;ll need to sign up for Stan and then add Stan Sport as an add-on. The cheapest setup is $32 a month (for Stan Basic at $12 and Sport at $20). Better yet, it comes with a 30-day free trial first for the baseline tier - you&#39;ll still pay $20 for the Sport add-on from the off, though.</p><p>Stan Basic only streams in standard definition, but Stan Sport&#39;s content will stream in up to 4K, even when paired with this cheapest tier, so you might as well go Basic if you&#39;re just getting it for sport. However, if you want to check out the TV shows and movies too, HD is $17 a month/$22 for 4K (then add $20 for Sport). All are on rolling one-month contracts, so there&#39;s no long-term commitment.</p><p>If you&#39;re eying up this option via a VPN as a cheaper alternative to your country&#39;s Champions League streaming service, <strong><em>we can confirm it will work</em></strong>. We could pay with a UK bank card and have full access to the streaming service. You could also use a travel card like Revolut to pay in local currency so you don&#39;t get a foreign transaction fee from your bank.</p><h2 id="9f80c7c0-66d1-441f-9be1-1c5663d189f4" data-toc-id="9f80c7c0-66d1-441f-9be1-1c5663d189f4" data-toc-label="How to watch in the US">Where to watch Champions League in the US</h2><p>This is where &#39;soccer&#39; being so far down the rankings of the most popular sports in the USA really pays off for viewers who want to enjoy the most prestigious competition in club football.</p><p>Every Champions League game is live streamed on Paramount Plus <a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=biauto-61765-20&amp;h=8721594bf7c3bcbd57c3ef39b5420b181c0b3b0f98ca11f941b1256e425ce82f&amp;postID=65085f6874fcf693ad39e179&amp;postSlug=guides%2Fstreaming%2Fwhere-to-watch-champions-league-live-streams-free&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.paramountplus.com%2F" data-autoaffiliated="true">for just $8.99</a> a month or $89.99 a year.</p><p>So yes, you can opt for the cheapest Paramount Plus tier and still get the Champions League despite it not having CBS, as the games will run via separate feeds. If you have CBS already, you&#39;ll find it airs some games, but nowhere near as many as Paramount Plus, and rarely the best ones, in all honesty. </p><h2 id="43e3d022-b72e-4c28-befa-3ae299af822e" data-toc-id="43e3d022-b72e-4c28-befa-3ae299af822e" data-toc-label="Can I access Paramount Plus with a VPN?">Can I access Champions League on Paramount Plus with a VPN?</h2><p>Yes and no. If you set up Paramount Plus while already living in the US and are traveling abroad, and want to keep watching, you&#39;re all set. A VPN will indeed let you tune in like you were still in the US.</p><p>If you have a non-US subscription, like in the UK, you won&#39;t be able to access the US version&#39;s content with those same login credentials via a VPN on the app or the US website, as they&#39;re essentially different apps and services in each country. Unlike Netflix, which will allow one login to work anywhere via a VPN.  </p><p>If you&#39;re outside the US and want a US account, Paramount Plus has made it difficult for outsiders. That&#39;s because you&#39;ll need a US form of payment, and we&#39;ve found international currency cards, like Revolut, don&#39;t count.</p><p>What about PayPal? You&#39;ll need to create a US PayPal account, which must be verified by a US mobile phone number. So, <em>if</em> you can get around all this, you can enjoy the best value Champions League live streams in the world.</p><p><strong><em>Note:</em></strong><em> The use of VPNs is illegal in certain countries, and using VPNs to access region-locked streaming content might constitute a breach of the terms of use for certain services. Insider does not endorse or condone the illegal use of VPNs.</em></p><div class="read-original">Read the original article on <a href="https://www.businessinsider.com/guides/streaming/where-to-watch-champions-league-live-streams-free">Business Insider</a></div>]]></content:encoded>
      <author>insider@insider.com (Brendan Griffiths)</author>
      <guid>https://www.businessinsider.com/guides/streaming/where-to-watch-champions-league-live-streams-free</guid>
      <pubDate>Fri, 10 Apr 2026 19:19:47 +0000</pubDate>
      <category domain="https://www.businessinsider.com/insiderpicks-streaming">Streaming (Reviews)</category>
      <category domain="https://www.businessinsider.com/insiderpicks">Reviews</category>
      <category domain="https://www.businessinsider.com/sports">Sports</category>
      <category>insider-reviews</category>
      <category>soccer</category>
      <category>champions-league</category>
      <category>uefa-champions-league</category>
      <category>reviews-rit-ads</category>
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    <item>
      <title>Private jets are flocking to a small regional airport for The Masters, the billionaires&#39; favorite golf tournament</title>
      <link>https://www.businessinsider.com/private-jets-billionaires-flock-small-augusta-airport-masters-tournament-golf-2026-4</link>
      <description>Each year, Augusta&#39;s small regional airport sees a surge in private jets for the golf tournament.</description>
      <content:encoded><![CDATA[<figure><img src="https://i.insider.com/69d93f9805c9b303c4e770e6?format=jpeg" height="1611" width="2417" charset="" alt="Masters flag"/><figcaption>The Masters began on Thursday, and with the opening tee times came hundreds of private jets.<p class="copyright">Jared C. Tilton/Getty Images</p></figcaption></figure><ul class="summary-list"><li>The Masters Tournament is drawing hundreds of private jets to Augusta, Georgia.</li><li>The golf competition has become a top event for private jet operators.</li><li>To manage the influx, the Augusta Regional Airport has hired extra staff and expanded its facilities.</li></ul><p>As <a target="" class="" href="https://www.businessinsider.com/family-rents-out-home-for-masters-tournament-prep-cost-2026-4">The Masters</a> teed off on Thursday at the rarefied Augusta National Golf Club, at the small regional airport 11 miles away, hundreds of private jets were undertaking their annual pilgrimage to the billionaires&#39; favorite golf tournament.</p><p>On Thursday, nearly 300 aircraft arrived at the <a target="" class="" href="https://www.businessinsider.com/masters-augusta-airport-private-jets-delta-american-airlines-2024-04">Augusta Regional Airport</a>, about five times the typical number of arrivals and departures combined, according to data from FlightAware.</p><p>The aircraft, many registered to charter and fractional ownership companies like NetJets and VistaJet, came from tony locations, such as Palm Beach, Florida, and Hilton Head, South Carolina.</p><p>To prepare for the influx this year, the airport, which charges as much as $4,000 per aircraft to land, hired additional staff, increased the number of fuel trucks, and expanded aircraft parking, according to a letter sent to aircraft operators.</p><p>&#34;It&#39;s organized chaos to us,&#34; Lauren Smith, the Augusta Regional&#39;s assistant director of marketing and public relations, told Business Insider ahead of <a target="" class="" href="https://www.businessinsider.com/masters-2025-augusta-airport-private-jets-exodus-map-2025-4">last year&#39;s tournament</a>, during which third-party flight tracking data showed more than 2,100 private flights flying in and out of the airport.</p><p>The Masters, along with the Super Bowl and Formula 1 races, is one of the biggest events of the year for <a target="" class="" href="https://www.businessinsider.com/inside-private-jet-perk-benefits-luxury-travel-f1-super-bowl-2025-10">private jet operators</a>, who use the golf tournament to market and mingle with their wealthy clientele.</p><p>NetJets hosts an annual party with A-list entertainment, and Wheels Up, which booked over 150 flights to and from the tournament last year, opens a clubhouse for its members, where golf personalities record live podcasts and a fashion illustrator captures guests&#39; outfits.</p><p>VistaJet rents a private home nearby and hosts its members for programming, including dinners, live entertainment, and visits from golf insiders.</p><p>&#34;We give them something they never want to get rid of,&#34; Matteo Atti, the chief marketing officer of VistaJet&#39;s parent company, Vista Global, told Business Insider of his company&#39;s membership perks last year.</p><p>The Masters is a premier event on the <a target="" class="" href="https://www.businessinsider.com/billionaire-social-calendar-events">billionaire social calendar</a>. In past years, the jets of Nike CEO Phil Knight and investor Herbert Allen Jr. have made the trip.</p><p>While official <a target="" class="" href="https://www.businessinsider.com/guides/tickets/how-to-buy-us-masters-tournament-tickets">tickets to the Masters</a>, given out through a lottery system, are relatively inexpensive — $160 per day, at most — they are hard to come by. Though the tournament prohibits reselling tickets, they are available on resale sites, where they cost exponentially more. In the days leading up to the event, resale passes were going for upward of $50,000.</p><p>Once you&#39;re through the door, though, rest assured that your food won&#39;t cost much. The price of the tournament&#39;s famous pimento cheese sandwich hasn&#39;t budged in years: $1.50.</p><div class="read-original">Read the original article on <a href="https://www.businessinsider.com/private-jets-billionaires-flock-small-augusta-airport-masters-tournament-golf-2026-4">Business Insider</a></div>]]></content:encoded>
      <author>mberg@businessinsider.com (Madeline Berg)</author>
      <guid>https://www.businessinsider.com/private-jets-billionaires-flock-small-augusta-airport-masters-tournament-golf-2026-4</guid>
      <pubDate>Fri, 10 Apr 2026 19:18:27 +0000</pubDate>
      <category domain="https://www.businessinsider.com/sports">Sports</category>
      <category domain="https://www.businessinsider.com/transportation">Transportation</category>
      <category domain="https://www.businessinsider.com/travel">Travel</category>
      <category>private-jets</category>
      <category>golf</category>
      <category>masters-tournament</category>
      <category>billionaires</category>
      <category>augusta</category>
      <category>aviation</category>
      <category>airports</category>
      <category>luxury</category>
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      <title>The 16 best polarized sunglasses for reducing glare</title>
      <link>https://www.businessinsider.com/guides/style/best-polarized-sunglasses</link>
      <description>After testing over 30 polarized sunglasses, these 16 pairs stood out for reducing glare and improving visibility.</description>
      <content:encoded><![CDATA[<p class="headline-regular financial-disclaimer">When you buy through our links, Business Insider may earn an affiliate commission. <a target="_blank" href="https://www.businessinsider.com/guides/about-us">Learn more</a></p><figure><img src="https://i.insider.com/69824735a645d118818894f7?format=jpeg" height="1080" width="2160" charset="" alt="a man wearing Raen sunglasses and a woman wearing DIFF sunglasses"/><figcaption><p class="copyright">Kara Thurmond/DIFF/Business Insider</p></figcaption></figure><p>Spring is almost here, and if you&#39;re looking for a new pair of sunglasses, you&#39;ll want to make sure they protect your eyes as well as look the part.</p><p>You&#39;ve probably heard the term &#34;polarized&#34; in regard to sunglasses, but what does that really mean, and is it an important factor when choosing a pair of sunglasses? I spoke with two ophthalmologists, Drs. Lisa Park and Natasha Herz explained that polarized lenses prevent glare from entering the eye horizontally.</p><p>Plus, they can help make your eyes feel less tired, ease associated headaches (especially when you&#39;re on or near the water), and make your surroundings appear sharper.</p><p>This guide has a variety of polarized sunglass styles and price points, including <a target="_blank" href="https://www.businessinsider.com/guides/style/where-to-buy-glasses-online-using-insurance">prescription sunglasses</a>. Each pair in this guide is unisex, but you can find larger sizes in our guide to the <a target="_blank" class="" href="https://www.businessinsider.com/guides/style/best-mens-sunglasses">best sunglasses for men</a> and smaller ones in our list of the <a target="_blank" href="https://www.businessinsider.com/guides/style/best-sunglasses-for-women">best sunglasses for women</a>. </p><h2 id="58fe1e1c-ec23-4581-99f3-19fb32df9acb" data-toc-id="58fe1e1c-ec23-4581-99f3-19fb32df9acb" data-toc-label="Our top five picks">Our top 5 polarized sunglasses picks</h2><p> </p><div id="slideshow"><div class="slide">Best overall: American Optical Saratoga<figure><img src="https://i.insider.com/643072cb5a15060019d88ff7?format=jpeg" height="542" width="723" charset="" alt="Person wearing a peace color jacket and American Optical Saratoga sunglasses in a desert location with mountains in the background."/><figcaption><p class="copyright">American Outfitters</p></figcaption></figure>
      
      
      
      
      
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        <p><strong>Pros: </strong>Incredibly well-made in the U.S. in a timeless design.</p><p><strong>Cons: </strong>None.</p>
      
      
      
      
      
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    <p><a target="_blank" class="" href="https://aoeyewear.com/product/saratoga">American Optical (AO)</a> has a storied history. It&#39;s the oldest eyewear company in the U.S., founded in 1869 when two even older Massachusetts companies merged. AO designed the original Aviators, had the first sunnies on the Moon, and AO&#39;s Saratoga sunglasses were President John F. Kennedy&#39;s favorite shades. The Saratoga ticks all the boxes. Among its many attributes, they&#39;re made in the US, at a facility in Chicago. The AOLite lenses offer outstanding clarity, depth perception, and glare reduction. The lenses have a coating to further prevent glare, and another to prevent smudging. </p><p>The acetate frames have a nice heft to them—they&#39;re slightly heavier than Ray-Ban Wayfarers, but less chunky design-wise. I&#39;ve had a pair in regular rotation for more than two years. They still look brand new — no scratches on the lenses, the hinges still have a smooth action, and the frame&#39;s color is still pristine — I&#39;m not super careful with them. AO reintroduced the Saratoga in 2020 after being unavailable for decades. </p></div><div class="slide">Best budget: Knockaround Pacific Palisades<figure><img src="https://i.insider.com/643074273007470019fe2f3f?format=jpeg" height="591" width="788" charset="" alt="Blonde person wearing Knockaround Pacific Palisades sunglasses while leaning out of a car window."/><figcaption><p class="copyright">Knockaround</p></figcaption></figure>
      
      
      
      
      
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        <p><strong>Pros: </strong>A stylish pair of sunnies at a nice price; a bunch of cool colorways.</p><p><strong>Cons: </strong>While it punches way above its weight, it&#39;s not quite on par with brands like Ray-Ban, but an excellent buy nonetheless.</p>
      
      
      
      
      
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    <p><a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=biipg_061818_best-polarized-sunglasses-20&amp;h=048fe7a21815c3b00210fb6b3c954ca1888da082f6ea2900653d0a87f10e155d&amp;postID=61b8efc6f2a36b1ac9f41c17&amp;postSlug=guides%2Fstyle%2Fbest-polarized-sunglasses&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fknockaround.com%2Fproducts%2Fcoastal-dunes-pacific-palisades" data-autoaffiliated="true">Knockaround</a>, the So Cal brand that&#39;s been around since 2005, made its name with stylish, sturdy shades priced right (they start at just $25). The Pacific Palisades are &#39;70s-style oversized sunnies with a keyhole bridge and rounded rectangular lenses that give you plenty of eye coverage. They come in a variety of fun colorways, from Coastal Dunes (glossy two-tone green frames and Polarized amber gradient lenses) to Vintage Rose — translucent pink frames with Polarized smoke gradient lenses. Besides reducing glare, the lenses offer UV400 protection and are impact-resistant. At under $35, these are a great deal. </p></div><div class="slide">Best splurge: Persol 649 Original<figure><img src="https://i.insider.com/643455fb5a15060019d8b79e?format=jpeg" height="900" width="1200" charset="" alt="Persol 649 Original sunglasses in tortoiseshell frames with dark polarized lenses."/><figcaption><p class="copyright">Persol</p></figcaption></figure>
      
      
      
      
      
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        <p><strong>Pros:</strong> Built to last; a beautifully designed, iconic style handcrafted in Italy.</p><p><strong>Cons: </strong>If you&#39;re prone to losing your sunnies you&#39;ll be out a chunk of change; some may not like the oversized look.</p>
      
      
      
      
      
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    <p>For more than 100 years, the Italian luxury eyewear brand <a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=biipg_061818_best-polarized-sunglasses-20&amp;h=9ea9bc8f531cefba86b5a23ea634981c5fe8d4822b75bda0f7ed39e6d3088d5b&amp;postID=61b8efc6f2a36b1ac9f41c17&amp;postSlug=guides%2Fstyle%2Fbest-polarized-sunglasses&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fgo.skimresources.com%2F%3Fid%3D35871X943606%26amp%3Burl%3Dhttps%253A%252F%252Fwww.persol.com%252Fusa%252F0PO0649--24-31">Persol</a> (an acronym of &#34;for the sun&#34; in Italian) has been making the highest quality shades available, combining timeless style with impeccable craftsmanship. The 649 Original, released in 1957, is still handmade in Italy, and remains an iconic sunnies style that has been worn by the likes of hip-hop god, record executive, and entrepreneur Jay-Z. The acetate frame has a wide profile with a keyhole bridge that features the company&#39;s patented Victor Flex, a three-notch bridge that allows you to adjust the length and curve for a personalized fit. The 649s also featured Persol&#39;s famous Meflecto flexible stems that prevent them from pressing against your temples, making for a more comfortable wearing experience. </p><p>The lenses are made of crystal for incredible clarity and scratch resistance. They completely cut out glare and also provide complete UV protection. &#34;Persol&#39;s lenses are scientifically formulated to offer outstanding protection against the sun&#39;s harmful rays, absorbing radiation that can be harmful to the eyes,&#34; Niels Van Geet, Luxury House Brands Director at Luxottica (Persol&#39;s parent company) told <em>Insider</em> in an email. While all the choices are gorgeous, the Resina e Sal with Blue Gradient lenses are a standout.</p></div><div class="slide">Best value: Tomahawk Shades Ranger Class<figure><img src="https://i.insider.com/643075835a15060019d890b8?format=jpeg" height="1509" width="2012" charset="" alt="Person with a blue shirt wearing Tomahawk Watson sunglasses with green grass in background"/><figcaption><p class="copyright">Kara Thurmond/Insider</p></figcaption></figure>
      
      
      
      
      
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        <p><strong>Pros: </strong>Top-quality shades at a fair price; a wide range of cool styles to choose from.</p><p><strong>Cons: </strong>While high-quality, the lenses aren&#39;t quite on par with the likes of Maui Jim, but are exceptional, especially for the price.</p>
      
      
      
      
      
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    <p><a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=biipg_061818_best-polarized-sunglasses-20&amp;h=c6906a96a65b99f27442a652b798a2ecf12ac92301eb664d0034f3df7279b969&amp;postID=61b8efc6f2a36b1ac9f41c17&amp;postSlug=guides%2Fstyle%2Fbest-polarized-sunglasses&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Ftomahawkshades.com%2Fcollections%2Franger-class" data-autoaffiliated="true">Tomahawk Shades</a> is a buzzy DTC sunglasses brand that sells shades at a reasonable price ($35 to $95). The company makes all the sunnies in small batches to ensure the highest quality and are as good as brands that cost twice the price or more. &#34;We try to show people that we are here producing top-of-the-line products with the best materials we can source,&#34; Andrew Shapiro, Tomahawk Shades CEO, and Founder, told <em>Business Insider</em> via email. </p><p>The lenses are excellent, especially for the price point. They completely wipe out glare, offer 100% UVA protection, and are scratch- and shatter-resistant. Tomahawk Shades also offers a stellar <a target="_blank" rel="noopener nofollow sponsored" href="https://affiliate.insider.com/?amazonTrackingID=biipg_061818_best-polarized-sunglasses-20&amp;h=369fcee1b6ced1c68292e4ca656d44444176d4fde46d7e1cbc4b0ef9276fc2a0&amp;postID=61b8efc6f2a36b1ac9f41c17&amp;postSlug=guides%2Fstyle%2Fbest-polarized-sunglasses&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Ftomahawkshades.com%2Fpages%2Fworry-free-warranty" data-autoaffiliated="true">lifetime warranty</a>. If you damage, break, or even lose your sunglasses, the company will replace them up to two times for a small fee ($10 to $20 depending on the style, a bit more for international orders) plus shipping. The Ranger Class Shades have a mid-century aesthetic with square lenses and elegantly tapered temples. They&#39;re made from cellulose acetate with an internal steel frame. The Watsons are a particular favorite with their semi-transparent dark-yellow frame and dark gray lenses, but every pair of Tomahawk Shades I&#39;ve tested have held up beautifully over a two-year period (and as I&#39;ve mentioned I&#39;m not overly careful with them) and are really well designed.</p></div><div class="slide">Best unisex: Raen Kwela<figure><img src="https://i.insider.com/688d088c85e81483682f276b?format=jpeg" height="900" width="1200" charset="" alt="Raen Kwela"/><figcaption><p class="copyright">Gabrielle Chase/Raen/Business Insider</p></figcaption></figure>
      
      
      
      
      
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        <p><strong>Pros:</strong> Luxe look, comfortable weight, one-year warranty</p><p><strong>Cons:</strong> Expensive, fits best on narrow faces</p>
      
      
      
      
      
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    <p>These shades from <a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=biipg_061818_best-polarized-sunglasses-20&amp;h=f5605cfc326b07dd603a0bd06398a638f184d065982c6a18ef3ccbc028b76de3&amp;postID=61b8efc6f2a36b1ac9f41c17&amp;postSlug=guides%2Fstyle%2Fbest-polarized-sunglasses&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fraen.com%2F" data-autoaffiliated="true">Raen</a> are practically the only sunglasses I&#39;ve worn this summer. Almost every time I&#39;m out with friends, people want to try them on. They have a nice weight to them, so I don&#39;t have to be precious when I put them in my handbag. They sit evenly across my nose bridge and stay put thanks to their wide temple arms. <br/><br/>The <a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=biipg_061818_best-polarized-sunglasses-20&amp;h=0bb1bcc8bc2342fb7df0b8cb4a986c877201462e4781094ec981ead5f04cb2f7&amp;postID=61b8efc6f2a36b1ac9f41c17&amp;postSlug=guides%2Fstyle%2Fbest-polarized-sunglasses&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fraen.com%2Fproducts%2Fkwela-negroni-green-53%3Fvariant%3D43799112319116" data-autoaffiliated="true">Kwelas</a> have a small-to-medium-sized frame, similar to styles from the late 90s. The lenses are still scratch-free even after several trips in my sandy beach bag. I carry them in the included leather hard case. I admit I wasn&#39;t sure exactly how polarized sunglasses would make a difference in my vision, as most of my sunnies are the cheap kind sold by sidewalk vendors. But because I get motion sick easily, I realized that the warm vignette and polarized lenses helps minimize glare from other cars as I&#39;m sitting in traffic, thereby easing my headaches. And since I wear contact lenses, outlines now look even more crisp.</p></div><div class="slide">Best for men: Raen Optics Remmy<figure><img src="https://i.insider.com/643076d25a15060019d8913a?format=jpeg" height="1817" width="2423" charset="" alt="Person in blue shirt wearing Raen Remmy sunglasses with green grass and lake in background."/><figcaption><p class="copyright">Kara Thurmond/Insider</p></figcaption></figure>
      
      
      
      
      
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        <p><strong>Pros: </strong>Looks great on a variety of face shapes and genders; timeless sunnies that are well-made using top-quality materials; comes in two sizes.</p><p><strong>Cons: </strong>Not yet available in prescription lenses from Raen.</p>
      
      
      
      
      
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    <p><a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=biipg_061818_best-polarized-sunglasses-20&amp;h=39bd4931dc024441d1d78066760c6ae47415bd708d9bd4a8c1ebb23b1b8fea90&amp;postID=61b8efc6f2a36b1ac9f41c17&amp;postSlug=guides%2Fstyle%2Fbest-polarized-sunglasses&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fraen.com%2Fproducts%2Fremmy-honey-green-polarized-49" data-autoaffiliated="true">Raen Optics</a> is a California brand that has continued to up the game on mid-priced sunglasses with handmade frames, timeless style, and high-quality materials, all at a decent price. The <a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=biipg_061818_best-polarized-sunglasses-20&amp;h=39bd4931dc024441d1d78066760c6ae47415bd708d9bd4a8c1ebb23b1b8fea90&amp;postID=61b8efc6f2a36b1ac9f41c17&amp;postSlug=guides%2Fstyle%2Fbest-polarized-sunglasses&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fraen.com%2Fproducts%2Fremmy-honey-green-polarized-49" data-autoaffiliated="true">Remmy</a>, which comes in both narrow and medium sizes, features classic rounded lenses in frames with subtly horned temples and a keyhole bridge and looks great on any gender or face shape. Made from acetate, the temples have a wire core to which the five-barrel hinges are mounted for a stronger pair of shades. I can attest to Remmy&#39;s construction. My two-year-old pair still looks tip-top.  The lenses are manufactured by the German manufacturer Carl Zeiss, one of the world&#39;s leading optics companies. Besides cutting glare, these lenses also take out 100% UVA/UVB light. The Remmy comes in eight colorways, but the Honey with green polarized lenses are a standout. If you&#39;re looking for sunnies that are understated yet ultra cool, and still keep the sun&#39;s harsh rays from doing a number on your eyes, you can&#39;t go wrong with Raen Optics&#39; Remmys.</p></div><div class="slide">Best for women: DIFF Daphne<figure><img src="https://i.insider.com/68dd94ca5dbc4fd10daa0040?format=jpeg" height="900" width="1200" charset="" alt="DIFF Eyewear"/><figcaption><p class="copyright">DIFF Eyewear</p></figcaption></figure>
      
      
      
      
      
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        <p><strong>Pros:</strong> Stylish, compact, and every pair sold helps fund <a target="_blank" rel="noopener noreferrer" class="c-link" href="https://visiontolearn.org/">Vision to Learn</a></p><p><strong>Cons:</strong> May not suit low nose bridges</p>
      
      
      
      
      
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    <p>This season&#39;s trend for women&#39;s sunglasses is sleek, modern shapes with sharp, clean lines. <a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=biipg_061818_best-polarized-sunglasses-20&amp;h=dc9f0a5cfb53331a6950a08d0733254f1cdb87ea01109a44085dc33ee6c5c04f&amp;postID=61b8efc6f2a36b1ac9f41c17&amp;postSlug=guides%2Fstyle%2Fbest-polarized-sunglasses&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.diffeyewear.com%2Fproducts%2Fdaphne-espresso-tortoise-metal-brown-polarized-sunglasses" data-autoaffiliated="true">DIFF</a> has plenty of styles that meet the moment, like this Dior-inspired pair. They&#39;re glossy and glam while still practical, since they&#39;re scratch-resistant and compact enough to fit in my small shoulder bag. DIFF also has a colorful variety of franchise-themed eyewear, like Disney princesses, Wicked, The White Lotus, and Emily in Paris.</p></div><div class="slide">Best for women (runner-up): Le Specs Outta Love<figure><img src="https://i.insider.com/643077665a15060019d89185?format=jpeg" height="1282" width="1709" charset="" alt="Person wearing Le Specs Outta Love polarized sunglasses with tan frame."/><figcaption><p class="copyright">Le Specs</p></figcaption></figure>
      
      
      
      
      
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        <p><strong>Pros: </strong>Super trendy yet timeless.</p><p><strong>Cons:</strong> Only offer polarized lenses in one colorway.</p>
      
      
      
      
      
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    <p><a target="_blank" class="" href="https://lespecs.com/products/outta-love-tort-green-mono-lsp1802498">Le Specs Outta Love</a> sunnies are sleek, feminine, and oh-so-trendy with their late-90s oval frames that have earned the status of also being timeless. They&#39;re small enough not to overwhelm your features, but still offer good eye coverage. They&#39;re made from BPA-free plastic, which makes for a lightweight yet durable frame. The Caramel Polarized version comes in a subtle semi-translucent light tan with polarized tonal-tinted lenses. Unfortunately, this is the only colorway that features polarized lenses. Even so, this colorway is a stunner that also keeps the glare from the paparazzi&#39;s cameras outta your eyes. </p></div><div class="slide">Best prescription: Warby Parker Barkley<figure><img src="https://i.insider.com/6434534b5a15060019d8b6d8?format=jpeg" height="900" width="1200" charset="" alt="Person wearing Warby Parker Barkley sunglasses with black frames and black lenses."/><figcaption><p class="copyright">Warby Parker</p></figcaption></figure>
      
      
      
      
      
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        <p><strong>Pros: </strong>Easy to find your perfect frames and lenses, and apply your vision insurance.</p><p><strong>Cons: </strong>Takes some but not all insurances, but you can still save an average of $105 for out-of-network insurers.</p>
      
      
      
      
      
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    <p><a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=biipg_061818_best-polarized-sunglasses-20&amp;h=f23f979fb9d8b58e7ec9a97aeadadd4de5cd0fa624da18304e33f38664045dc3&amp;postID=61b8efc6f2a36b1ac9f41c17&amp;postSlug=guides%2Fstyle%2Fbest-polarized-sunglasses&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.warbyparker.com%2F" data-autoaffiliated="true">Warby Parker</a>, the DTC brand that changed the optometry game, offers both non-prescription and prescription versions of its Barkley polarized sunglasses. The polarized prescription versions are made from polycarbonate, known for its impact and scratch resistance. The lenses also offer 100% UV protection. Warby Parker has a 30-day hassle-free return or exchange policy, free shipping, and a no-scratch guarantee for their lenses (they&#39;ll replace them for free within the first 6 months). The single-vision prescription version of the Barkley comes in at $195. And the brand takes many major insurers&#39; <a target="_blank" rel="noopener" href="https://affiliate.insider.com/?amazonTrackingID=biipg_061818_best-polarized-sunglasses-20&amp;h=4e021b2bc69bf4c70eb4d6af571b77f88d416ef6942c5c2ae8dfdafb11514a7f&amp;postID=61b8efc6f2a36b1ac9f41c17&amp;postSlug=guides%2Fstyle%2Fbest-polarized-sunglasses&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.warbyparker.com%2Finsurance" data-autoaffiliated="true">vision plans</a> and automatically applies the discount at checkout when you follow the instructions. </p><p>The Barkley, a contemporary take on square-framed sunnies, is made from hand-polished cellulose acetate and comes in four widths for the perfect fit. The Antique Shale Fade is an attractive choice with its two-tone black-and-tan colorway so you can pair it with a ton of outfits.<br/><br/>See our full <a target="_blank" href="https://www.businessinsider.com/guides/style/warby-parker-review">Warby Parker review</a>.</p></div><div class="slide">Best scratch-resistant: Fuse Egmont<figure><img src="https://i.insider.com/643453ae3007470019fe5710?format=jpeg" height="900" width="1200" charset="" alt="Fuse Egmont sunglasses with clear gray frames and rainbow polarized lenses."/><figcaption><p class="copyright">Fuse</p></figcaption></figure>
      
      
      
      
      
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        <p><strong>Pros:</strong> The polycarbonate lenses are extra scratch and shatter-resistant; they come in a variety of lens colors; great value for the price.</p><p><strong>Cons:</strong> You have to pay an extra $10 for the Pro or $20 for the Amp lenses if you want the best the brand offers.</p>
      
      
      
      
      
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    <p><a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=biipg_061818_best-polarized-sunglasses-20&amp;h=0001e1e51914b798a7ff20b2ffdbd55798d2e398aee9d0c5dcc066eb4054b641&amp;postID=61b8efc6f2a36b1ac9f41c17&amp;postSlug=guides%2Fstyle%2Fbest-polarized-sunglasses&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fgo.skimresources.com%2F%3Fid%3D35871X943606%26amp%3Burl%3Dhttps%253A%252F%252Fwww.fuselenses.com%252Fproducts%252Ffuse-egmont-sunglasses-gloss-black%253Fvariant%253D32783266250806">Fuse Lenses</a> is best known for its outstanding and wide-ranging replacement lenses, but the company also makes high-quality sunglasses at great prices. The Egmont is a sporty Wayfarer-style frames that wrap around slightly to help block out light and is perfect for outdoor sports. But it&#39;s the lenses that truly make these shades shine. Fuse makes its own optical-grade polycarbonate lenses. Their two higher-end styles, Pro and Amp, are highly scratch and impact-resistant (check out this <a target="_blank" rel="noopener nofollow sponsored" href="https://vimeo.com/134726247">video</a> of their lenses standing up to a .22 caliber bullet). The polarizing material is also extra durable. If you damage (or even lose) your shades, Fuse offers a lifetime, <a target="_blank" rel="noopener" href="http://redirect.viglink.com/?u=https%3A%2F%2Fwww.fuselenses.com%2Fpages%2Fwarranty-returns&amp;key=a0a489b80c119e1fb25b8b4606294f7e">one-time replacement warranty</a>, no questions asked. And you get all this for under $65 for the Pro and $75 for the color-boosting Amp.</p></div><div class="slide">Best tech: Ray-Ban Meta Smart Wayfarer<figure><img src="https://i.insider.com/68128cccc6ad288d147fa44c?format=jpeg" height="2661" width="3548" charset="" alt="Amir wearing Meta Ray-Ban Wayfarers"/><figcaption><p class="copyright">Amir Ismael/Business Insider</p></figcaption></figure>
      
      
      
      
      
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        <p><strong>Pros:</strong> A super stylish pair of sunnies that doesn&#39;t scream &#34;smart glasses;&#34; easy to set up and operate.</p><p><strong>Cons:</strong> You need a Facebook account for setup, but after that, there isn&#39;t much interaction with the social media site.</p>
      
      
      
      
      
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    <p><a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=biipg_061818_best-polarized-sunglasses-20&amp;h=b4f2b07a8f50a8395c9fb67b42860ae3afb391b65a6740b76e81a2de6d77d083&amp;postID=61b8efc6f2a36b1ac9f41c17&amp;postSlug=guides%2Fstyle%2Fbest-polarized-sunglasses&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.ray-ban.com%2Fusa%2Fray-ban-meta-ai-glasses%3Fcid%3DPM-FGS_000000-5.US-RayBanStories-EN-B-NA-PMAX-NA-Prs-NA-Ecom-NA_%26amp%3Bs_kwcid%3DAL%2116196%213%21%21%21%21x%21%21%2120587096464%21%26amp%3Bgclsrc%3Daw.ds%26amp%3Bgad_source%3D1%26amp%3Bgad_campaignid%3D20593255655%26amp%3Bgbraid%3D0AAAAACyJz68IG3txiZsNvKDuopS61nUwd%26amp%3Bgclid%3DEAIaIQobChMIxIKBw_29kgMVjktHAR2EFwJUEAAYAiAAEgKSkvD_BwE" data-autoaffiliated="true">Ray-Ban Meta Smart Glasses</a>, previously named the Ray-Ban Stories, is the brand&#39;s first foray into smart glasses and they do a great job of packing in a lot of functionality into their signature Wayfarer frames while keeping the tech aspect discreet for folks who don&#39;t want something that screams smart glasses. You can take up to 500 photos or 30 60-second videos hands-free. The two cameras, near the hinges, aren&#39;t really noticeable and feature automatic light adjustment and stereoscopic photo depth. The sunnies also have built-in speakers in the temples so you can listen to music without earbuds and make and receive phone calls. You can also charge on the go with the carrying case.</p><p>The one downside, in my opinion, is the necessity of having to have a Facebook account in order to set up these shades. But after getting started, there&#39;s little interaction with the social media site unless you choose to. It&#39;s easy to share your photos and videos on FB and Instagram through the Stories.</p></div><div class="slide">Best mirrored: Smith Lowdown 2<figure><img src="https://i.insider.com/643079083007470019fe30bb?format=jpeg" height="2051" width="2735" charset="" alt="Person wearing Smith Lowdown 2 sunglasses, black sweatshirt and maroon beanie with lake and tree in background."/><figcaption><p class="copyright">Kara Thurmond/Insider</p></figcaption></figure>
      
      
      
      
      
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        <p><strong>Pros:</strong> lightweight yet tough; amazing clarity and depth-perception; a good variety of mirrored lens colors.</p><p><strong>Cons:</strong> Some may not like the oversized frames or sporty look.</p>
      
      
      
      
      
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    <p><a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=biipg_061818_best-polarized-sunglasses-20&amp;h=57fb082afe1061a41b413c80089a8ce0777d63e61320f586eb2cf8e6d261d27c&amp;postID=61b8efc6f2a36b1ac9f41c17&amp;postSlug=guides%2Fstyle%2Fbest-polarized-sunglasses&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.smithoptics.com%2Fen-us%2Fcollections%2Flowdown-collection" data-autoaffiliated="true">The Smith Lowdown 2</a> are my favorite sunglasses to run in, but that doesn&#39;t mean they&#39;ve been relegated to that single job. The mirrored lenses in these sunnies come in several dramatic colors, from gold to violet, and with their oversized, sporty Wayfarer frames, they do double duty for outdoor parties and hanging out beachside. They&#39;re light, and the frames are large enough to fully block out the sun. The frames are made using a bio-based material that&#39;s very light but still durable. I&#39;ve been abusing mine for four years and they still look as good as the day I got them. The Chromapop lenses are also smudge and moisture-resistant and provide enhanced contrast and color. Everything looks crisp and bright through the lenses. The depth perception is also crystal clear. All of Smith&#39;s lenses offer 100% UV protection.</p></div><div class="slide">Best customizable: Maui Jim Relaxation Mode<figure><img src="https://i.insider.com/643454355a15060019d8b72c?format=jpeg" height="900" width="1200" charset="" alt="Maui Jim relaxation mode sunglasses in clear brown frames and pink solarized lenses."/><figcaption><p class="copyright">Maui Jim</p></figcaption></figure>
      
      
      
      
      
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        <p><strong>Pros:</strong> Imaginative styles with a nice range of frame colorways and lens options, including readers.</p><p><strong>Cons:</strong> some may not like the non-traditional look.</p>
      
      
      
      
      
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    <p>I&#39;m a big fan of <a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=biipg_061818_best-polarized-sunglasses-20&amp;h=3729b0921f2d4e941e434205f880895e71c9611ed645cf116d63aafd8b2efa94&amp;postID=61b8efc6f2a36b1ac9f41c17&amp;postSlug=guides%2Fstyle%2Fbest-polarized-sunglasses&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.mauijim.com%2F" data-autoaffiliated="true">Maui Jim</a> for the brand&#39;s ability to come up with unique frames and for their polarized lenses—which are all made in either Italy or Japan—that are some of the best available. And besides also being durable (although one pair fell prey to my puppy) the brand offers a wide range of customization with its products. For example, with their Relaxation Mode sunglasses, you have the choice of four unique colorways for the frames and eight different lenses. You can also have them as readers in three different strengths (1.5, 2, 2.5) and they&#39;re also available as prescription lenses. The frames are made from acetate and stainless steel and have classic square lenses set off by the metal double bridge for a unique look. They make the polarized lenses from the company&#39;s Maui Brilliant, a polycarbonate material that&#39;s much lighter than glass but with optics nearly as clear, while being shatter and scratch resistant. These sunnies wipe out glare while providing sharp details, offer complete UV protection, and make colors pop beautifully. The best way to describe it is that looking through these lenses is akin to boosting the saturation levels on your Instagram photos.</p></div><div class="slide">Best for fishing: Oakley Flak 2.0 XL<figure><img src="https://i.insider.com/643454d65a15060019d8b75c?format=jpeg" height="900" width="1200" charset="" alt="Oakley Flak sunglasses in black frames with blue and purple polarized lenses."/><figcaption><p class="copyright">Oakley</p></figcaption></figure>
      
      
      
      
      
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        <p><strong>Pros:</strong> the wrap-around style keeps more glare out so you can focus on catching fish; stays on even when you&#39;re trying to reel in a big one.</p><p><strong>Cons: </strong>Some may not like the retro-futuristic appearance.</p>
      
      
      
      
      
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    <p><a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=biipg_061818_best-polarized-sunglasses-20&amp;h=573028cff7eb16ca31043504b24fe6ab9727fc4520b2edba5dfd139549f567ef&amp;postID=61b8efc6f2a36b1ac9f41c17&amp;postSlug=guides%2Fstyle%2Fbest-polarized-sunglasses&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.oakley.com%2Fen-us%2Fproduct%2FW0OO9188" data-autoaffiliated="true">Oakley&#39;s Flak 2.0 XL</a> are retro-futuristic shades that offer wrap-around eye protection in an ultra-lightweight, flexible but sturdy frame, making for a perfect pair of sunglasses for your next fishing trip. The Flak 2.0 XL features excellent eye coverage, including peripheral views, and the polarized Prizm lenses provide great clarity and glare reduction, along with intense color enhancement, allowing you to see into the water and help reel in the big ones. These sunglasses also include the brand&#39;s patented &#34;Unobtainium&#34; material for the ear socks and nose pads that&#39;s soft and comfortable but gets grippier the more you sweat so the sunglasses won&#39;t drop into the water while you&#39;re fighting that eight-pound bass (keep dreaming).</p></div><div class="slide">Best for fishing (wider alternative): Costa Antille<figure><img src="https://i.insider.com/68dd92625dbc4fd10da9ffcd?format=jpeg" height="900" width="1200" charset="" alt="Costa sunglasses"/><figcaption><p class="copyright">Costa</p></figcaption></figure>
      
      
      
      
      
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        <p><strong>Pros: </strong>Generously wide fit, vented nose pads, comfortably lightweight</p><p><strong>Cons: </strong>Expensive, may not work for low nose bridges</p>
      
      
      
      
      
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    <p>I wore <a target="_blank" class="" href="https://www.costadelmar.com/en-us/sunglasses/6S9083-198537008436">Costa&#39;s Antille polarized sunglasses</a> on a hazy summer afternoon while aboard a moored wooden fishing boat in Tribeca. Compared to when I had no sunnies on, they made a huge difference in how my eyes perceived the polluted skyline. Their rose-hued, scratch-resistant lenses actually seemed to illuminate outlines while simultaneously blocking glare, so I could better make out the Statue of Liberty way in the distance.</p><p>They help turn the horizon from a smoggy blur to a crisper landscape. The matte frames are nice and lightweight, and their nose pads are ventilated to prevent them from slipping down your nose as you sweat. They have a wide fit and flexible temples, so they work for those of us with large noggins. Costa claims to craft them using 97% recycled fishing nets, thereby protecting precious marine life.</p></div><div class="slide">Best for driving: Ray-Ban Aviator Classic<figure><img src="https://i.insider.com/64307b5c5a15060019d892e0?format=jpeg" height="1067" width="1423" charset="" alt="Ray-Ban gold frame sunglasses with green polarized lenses."/><figcaption><p class="copyright">Ray-Ban</p></figcaption></figure>
      
      
      
      
      
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        <p><strong>Pros:</strong> Great at keeping out glare; iconic, cool, that&#39;s hard to beat.</p><p><strong>Cons:</strong> Wire frames aren&#39;t as rugged as acetate frames.</p>
      
      
      
      
      
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    <p>As a kid, I lusted after the <a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=biipg_061818_best-polarized-sunglasses-20&amp;h=359ffc40f8d6cb08c2703def606863add55e4d6ac3f0f3a3119a1ac814f12f22&amp;postID=61b8efc6f2a36b1ac9f41c17&amp;postSlug=guides%2Fstyle%2Fbest-polarized-sunglasses&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.ray-ban.com%2Fusa%2Fsunglasses%2FRB3025aviator%2520classic-arista%2520gold%2F805289602057" data-autoaffiliated="true">Ray-Ban Aviators</a>. As an adult, after I&#39;d finally made the upgrade from cheaper imitations, the brand&#39;s quality and craftsmanship made me that much more of a fan, especially when behind the wheel. Just ask any state trooper. The Ray Ban Aviators are classics that have been around since the late 1930s when they were designed for the US Army pilots (before the birth of the U.S. Air Force). And if they were the go-to for flying aces, they definitely make the cut for commuting.</p><p>The thin, but resilient, metal frames have a double bridge for added strength. The teardrop lenses are made from either crystal or polycarbonate depending on which you choose and have an anti-reflective coating on the back of the lens, preventing 99% of reflected light from reaching the eye and also providing 100% UV protection. The gold frames with green (G-15) crystal lenses are a favorite, but there are 11 more options to choose from.<br/><br/>Read more in our full <a target="_blank" href="https://www.businessinsider.com/ray-ban-review">Ray-Ban review</a>. </p></div><div class="slide">What to look for in the best polarized sunglasses<p><strong>Style: </strong>As with any accessories, from <a target="_blank" href="https://www.businessinsider.com/guides/style/breda-luxury-watches-review">watches</a> to <a target="_blank" href="https://www.businessinsider.com/guides/style/best-wallet-men">wallets</a>, style comes down to personal choice. Spend some time thinking about your typical look — are you a <a target="_blank" href="https://www.businessinsider.com/guides/style/best-jeans-men">jeans</a> and <a target="_blank" href="https://www.businessinsider.com/guides/style/best-t-shirt-men">T-shirt</a> person or do you lean toward more formal attire, or perhaps a bit of both? Pick sunnies that can bridge your looks and will get you the most day-to-day use. Your best bet, especially if you&#39;re spending money on a quality pair, is to go for timeless styles, like <a target="_blank" rel="noopener" href="https://affiliate.insider.com/?amazonTrackingID=biipg_061818_best-polarized-sunglasses-20&amp;h=bad3e9c9e37e3763891af7ded6a947f207bd502b7f534603ca5d36d88270c369&amp;postID=61b8efc6f2a36b1ac9f41c17&amp;postSlug=guides%2Fstyle%2Fbest-polarized-sunglasses&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.amazon.com%2FAO-Saratoga-Sunglasses-AOLite-52-19-145%2Fdp%2FB08HVY4DLZ" data-autoaffiliated="true">AO Saratogas</a>, <a target="_blank" rel="noopener nofollow sponsored" href="https://www.persol.com/usa/0PO0649--24-31?cid=PM-ACJ_200301-5370367_Skimlinks_14011690&amp;cjevent=c5be8440d1bc11ed830862ff0a82b832&amp;cjdata=MXxOfDB8WXww">Persol 649s</a>, or any of <a target="_blank" rel="noopener" href="https://affiliate.insider.com/?amazonTrackingID=biipg_061818_best-polarized-sunglasses-20&amp;h=9882a4f95c502be436ea8c30e6bfeb4ce1b6350a1d357ea16658df2af83b800b&amp;postID=61b8efc6f2a36b1ac9f41c17&amp;postSlug=guides%2Fstyle%2Fbest-polarized-sunglasses&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fraen.com%2Fcollections%2Fbest-seller%2Fproducts%2Fremmy-honey-green-polarized-49%3Futm_source%3Dpartnerize%26amp%3Butm_medium%3Daffiliate%26amp%3Butm_campaign%3D133628%26amp%3Butm_content%3D8-12712%26amp%3BclickId%3D4336277668%23remmy-honey-bottle-green-49" data-autoaffiliated="true">Raen&#39;s frames</a>, rather than the trend of the moment, to get more wear out of your shades. </p><p><strong>Activity: </strong>When choosing a pair of sunglasses, consider what you plan on doing with them. While some styles can bridge the gap between activities like cycling or running and brunch with friends, like <a target="_blank" rel="noopener nofollow sponsored nofollow sponsored" href="https://affiliate.insider.com/?amazonTrackingID=biipg_061818_best-polarized-sunglasses-20&amp;h=c02709804a61d5e1d285794812e9be217c71a1daae00860c97bf58cb84abc1be&amp;postID=61b8efc6f2a36b1ac9f41c17&amp;postSlug=guides%2Fstyle%2Fbest-polarized-sunglasses&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.smithoptics.com%2Fen_US%2Fp%2Fsunglass%2Flowdown-2-everyday-sunglass%2FLOWDOWN2-SUNGLASSES.html%3Firclickid%3DwMGyOd3G7xyNU59RgWQSDQxhUkAT0fWfIzPcVg0%26amp%3Birgwc%3D1%26amp%3Butm_source%3DImpact%26amp%3Butm_medium%3Daffiliate%26amp%3Butm_campaign%3Dbb_affiliate%26amp%3Butm_content%3DOnline%2520Tracking%2520Link%26amp%3Butm_term%3DBusiness%2520Insider." data-autoaffiliated="true">Smith&#39;s Lowdown 2</a> or the <a target="_blank" rel="noopener" href="http://redirect.viglink.com/?u=https%3A%2F%2Fwww.fuselenses.com%2Fproducts%2Ffuse-egmont-sunglasses-gloss-black%3Fvariant%3D32783266873398&amp;key=a0a489b80c119e1fb25b8b4606294f7e">Fuse Egmont</a>. Some sunglasses meant for sports may look out of place on a date, while some fashion sunnies may not stand up to sweat and wear from hard workouts. </p><p><strong>Prescription: </strong>If you wear prescription glasses and require them for your daily activities, you may have a little more work ahead of you (but not <em>that</em> much) to find your perfect pair of sunnies. <a target="_blank" rel="noopener nofollow sponsored nofollow sponsored" href="https://affiliate.insider.com/?amazonTrackingID=biipg_061818_best-polarized-sunglasses-20&amp;h=77bebce05291bfffca282b907f3384a168f496b161c7bd70cab98479746daa7a&amp;postID=61b8efc6f2a36b1ac9f41c17&amp;postSlug=guides%2Fstyle%2Fbest-polarized-sunglasses&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.warbyparker.com%2Fsunglasses%2Fbarkley%2Fantique-shale-fade%3Fsource%3Daw%26amp%3Butm_source%3DAWIN%26amp%3Butm_medium%3Daffiliate%26amp%3Bpublisherid%3D257137%26amp%3Butm_content%3D257137%26amp%3Bsingular%3D84049__257137__0%26amp%3Bawc%3D17226_1680484453_71a5dcf3be06cb431a8f90b9aae0ec93%26amp%3Butm_campaign%3Dcampaign" data-autoaffiliated="true">Warby Parker</a> is an obvious go to as is <a target="_blank" rel="noopener" href="http://redirect.viglink.com/?u=https%3A%2F%2Fwww.fuselenses.com%2Fproducts%2Ffuse-egmont-sunglasses-gloss-black%3Fvariant%3D32783266873398&amp;key=a0a489b80c119e1fb25b8b4606294f7e">Fuse Lenses</a>. While some sunglasses brands, especially smaller companies, may not offer prescriptions with their frames, many larger brands, like <a target="_blank" rel="noopener nofollow sponsored nofollow sponsored" href="https://affiliate.insider.com/?amazonTrackingID=biipg_061818_best-polarized-sunglasses-20&amp;h=1b1c5499d4abd32f328a15f4f808dad3006e77ba5b92e317feaf16a64309381d&amp;postID=61b8efc6f2a36b1ac9f41c17&amp;postSlug=guides%2Fstyle%2Fbest-polarized-sunglasses&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.ray-ban.com%2Fusa%2Fsunglasses%2FRB3025%2520UNISEX%2520043-aviator%2520classic-polished%2520gold%2F805289602057%3Fcategory_Id%3D1725780%26amp%3Bcid%3DPM-ACJ_190701-3861930_Business%2BInsider_11777270%26amp%3Bcjevent%3D5cc8c366d1bd11ed8094ac990a82b82c%26amp%3Bcjdata%3DMXxOfDB8WXww" data-autoaffiliated="true">Ray Ban</a> and <a target="_blank" rel="noopener" href="https://affiliate.insider.com/?amazonTrackingID=biipg_061818_best-polarized-sunglasses-20&amp;h=4b1e153862041c642196b9a3006bfaa0ad7b2930ea3425f4d884c1b437c8df9d&amp;postID=61b8efc6f2a36b1ac9f41c17&amp;postSlug=guides%2Fstyle%2Fbest-polarized-sunglasses&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.mauijim.com%2FUS%2Fen_US" data-autoaffiliated="true">Maui Jim</a>, do. </p><p><strong>Price: </strong>There&#39;s a vast range of pricing with sunglasses, and while there are some nicely priced brands that still offer top quality, like Tomahawk, much of the time a cheaper pair of sunnies may not hold up as well as more expensive ones. Think, scratched or popped lenses, flaking polarizing film, or broken hinges. Then there&#39;s the problem that some of us have with constantly losing our sunglasses, in which case you probably don&#39;t want to spend a ton of money on them.</p></div><div class="slide">How we tested the best polarized sunglasses<p>We use real-world testing, along with pouring over hundreds of customer comments, in combination with our own years of industry experience to bring you reviews you can trust. Beyond materials and craftsmanship, we also look at areas like sustainability and value when determining what makes it into our guides.</p></div><div class="slide">Our sources<ul><li><strong>Dr. Herz</strong>, the clinical spokesperson for the <a target="_blank" rel="noopener" href="https://www.aao.org/">American Academy of Ophthalmology</a></li><li><strong>Dr. Park</strong>, an Associate Professor in the <a target="_blank" rel="noopener" href="https://www.vagelos.columbia.edu/departments-centers/ophthalmology">Department of Ophthalmology at Columbia University Medical Center</a> in New York</li></ul></div><div class="slide">FAQs<h3 class="faq-question"><strong>How do polarized sunglasses work?</strong></h3><p class="faq-answer">Polarized sunglasses work by filtering out the light oscillating in a certain direction. Polarized light, as described by Dr. Park, is made up of waves oscillating in one plane or direction. When light hits a flat surface such as a body of water or the hood of a car, it gets polarized horizontally and can cause glare. Polarized lenses have a chemical coating that will block out the light coming directly, horizontally, into your eyes and only allow vertical light in, according to Dr. Herz.</p><h3 class="faq-question"><strong>Is there a difference between UVA/UVB light protection and polarized lenses?</strong></h3><p class="faq-answer">Yes, there&#39;s a big difference. Dr. Park describes UV radiation as a wavelength of light in the non-visible spectrum that can cause damage to tissues of the body, including the eye. UV lenses protect the surface of your eyes from harmful rays. &#34;You can&#39;t put sunscreen on the surface of your eyes or your eyelids,&#34; she said. &#34;Those areas can still get skin cancer.&#34;</p><h3 class="faq-question"><strong>Do polarized lenses provide UV protection?</strong></h3><p class="faq-answer">No, they don&#39;t. Polarized lenses differ from lenses with UV protection, Dr. Herz explained. Polarization has more to do with glare and will help reduce your eye strain while you&#39;re working outdoors or playing sports. It&#39;s not medically necessary, while UV protection is.  For more information on protecting your eyes, visit the <a target="_blank" rel="noopener" href="https://www.aao.org/eye-health">American Academy of Ophthalmology</a> website.</p><h3 class="faq-question"><strong>Are there different methods of making polarized lenses?</strong></h3><p class="faq-answer">Yes. &#34;Inexpensive polarized sunglasses have a thin film applied on one side of the lens,&#34; Dr. Park said. &#34;Higher quality lenses have film laminated between two layers of lens material, preventing it from being scratched or rubbed off.&#34;</p><h3 class="faq-question"><strong>What are the downsides of polarized lenses?</strong></h3><p class="faq-answer">According to Dr. Park, polarized lenses reduce visibility at night, so should not be worn while driving when it&#39;s dark out. They also interfere with the ability to see an LCD display because these screens use polarized light to create a sharp image. Dr. Herz points out that some vehicles have dashboards that use LCD displays, and in those cases, polarized lenses would not be the best choice.</p></div></div><div class="read-original">Read the original article on <a href="https://www.businessinsider.com/guides/style/best-polarized-sunglasses">Business Insider</a></div>]]></content:encoded>
      <author>insider@insider.com (Andrew Amelinckx)</author>
      <guid>https://www.businessinsider.com/guides/style/best-polarized-sunglasses</guid>
      <pubDate>Fri, 10 Apr 2026 19:14:15 +0000</pubDate>
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      <title>A market analyst shares why he thinks Tesla is the &#39;single greatest stock short&#39; in market history</title>
      <link>https://www.businessinsider.com/tesla-stock-short-bearish-elon-musk-options-trading-markets-tsla-2026-4</link>
      <description>Gordon Johnson predicts Tesla&#39;s stock could fall to $25 a share, citing its sky-high valuation, slowing sales, and changes in options trading.</description>
      <content:encoded><![CDATA[<figure><img src="https://i.insider.com/69d7fcdef976785dcb18ff7c?format=jpeg" height="2670" width="4000" charset="" alt="Tesla CEO Elon Musk on stage at an industry event."/><figcaption><p class="copyright">SUV</p></figcaption></figure><ul class="summary-list"><li>Wall Street analyst Gordon Johnson thinks Tesla stock is destined to plummet this year. </li><li>He told Business Insider that his $25 price target is based on several key factors.</li><li>Johnson said that changes in Tesla&#39;s options trading activity are a red flag.</li></ul><p>Tesla stock is down 25% in 2026, and one market strategist thinks there&#39;s more pain ahead through year-end. </p><p>Gordon Johnson, the founder and CEO of market research firm GLJ Research, recommended &#34;aggressively&#34; shorting the EV maker&#39;s stock last year, and he maintains that view in 2026. </p><p>Johnson spoke to Business Insider about his short thesis on Tesla stock, explaining the reasons for his firm&#39;s $25 price target, which would represent a 93% plunge from Friday&#39;s levels. </p><p>&#34;I think Tesla&#39;s gonna go down as the single greatest stock short in the history of the stock market,&#34; he said.</p><p>His view is similar to that of other Tesla bears, including veteran fund manager George Noble, who recently <a target="" class="" href="https://www.businessinsider.com/tesla-stock-market-bubble-elon-musk-evs-tech-george-noble-2026-1?utm_source=linkedin&amp;utm_medium=social&amp;utm_campaign=personal-author-post-samuel-o%27brient">described Tesla</a> as the stock market&#39;s biggest bubble. </p><p>Johnson is mainly concerned about the company&#39;s high valuation, as the forward price-to-earnings ratio is about 175x, while its sales continue to decline and <a target="" class="" href="https://www.businessinsider.com/ev-shakeout-us-market-tesla-toyota-2026-4">demand for its EVs weakens</a> in both the US and<a target="" class="" href="https://www.businessinsider.com/ev-shakeout-us-market-tesla-toyota-2026-4"> </a>the key China market. </p><p>&#34;At today&#39;s price, the market is pricing Tesla for explosive growth, and [we&#39;re] actually seeing the opposite,&#34; he said. &#34;What that tells you is that the stock is grossly overvalued.&#34;</p><p>Johnson attributed Tesla&#39;s premium valuation to Elon Musk&#39;s history of making big claims about Tesla&#39;s products, which end up getting priced into the stock long before the vision is realized. </p><p>He added that he thinks the slow rollout of Tesla&#39;s <a target="" class="" href="https://www.businessinsider.com/robotaxi-locations-us-cities-tesla-waymo-uber-2025-12">robotaxis</a> has been a disappointment as well. In Johnson&#39;s view, every day Tesla doesn&#39;t deliver on expanding its robotaxi fleet, investors will worry that the company isn&#39;t executing on Musk&#39;s promises.</p><p>Yet, Johnson thinks Tesla&#39;s problems go deeper than delayed robotaxi expansions. In a recent note, he discussed options trading in Tesla stock, highlighting the concentrated trading activity seen in 2021, which has since faded, with options volume dwindling in line with the stock price. </p><p>Johnson thinks the pattern is directly correlated with Tesla stock&#39;s high volatility, and ultimately, its recent streak of losses. </p><figure><img src="https://i.insider.com/69d91156f976785dcb19035e?format=jpeg" height="401" width="964" charset="" alt="A chart showing Tesla total options volume ratio versus its share price."/><figcaption><p class="copyright">Gordon Johnson/GLJ Research</p></figcaption></figure><p>Johnson added that if he is correct about the decline of options-fueled momentum, Tesla will revert to trading on its fundamentals, which he thinks will push it down to the $25 range.</p><p>&#34;On a fundamental basis, Tesla is in a state of structural decline and negative earnings growth,&#34; he said. &#34;If that fundamental story befell any of the mag six, their stock prices would be annihilated.&#34;</p><div class="read-original">Read the original article on <a href="https://www.businessinsider.com/tesla-stock-short-bearish-elon-musk-options-trading-markets-tsla-2026-4">Business Insider</a></div>]]></content:encoded>
      <author>sobrient@insider.com (Samuel O&#39;Brient)</author>
      <guid>https://www.businessinsider.com/tesla-stock-short-bearish-elon-musk-options-trading-markets-tsla-2026-4</guid>
      <pubDate>Fri, 10 Apr 2026 19:02:35 +0000</pubDate>
      <category domain="https://www.businessinsider.com/markets">Markets</category>
      <category>investing</category>
      <category>stocks</category>
      <category>stock-market</category>
      <category>wall-street</category>
      <category>tesla</category>
      <category>elon-musk</category>
      <category>electric-vehicles</category>
      <category>options</category>
      <category>short-selling</category>
      <category>analyst-notes</category>
      <media:thumbnail url="https://i.insider.com/69d9177396ef6a4c9d121a58?format=jpeg" width="3560" height="2670"></media:thumbnail>
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      <title>Trump officials want to recruit gamers without college degrees to be air traffic controllers</title>
      <link>https://www.businessinsider.com/trump-officials-want-recruit-gamers-air-traffic-controllers-atc-2026-4</link>
      <description>This campaign specifically targets young people without college degrees whose &#34;useful skills&#34; include multitasking, spatial awareness, and strategy.</description>
      <content:encoded><![CDATA[<figure><img src="https://i.insider.com/69d93b3af976785dcb1904cf?format=jpeg" height="2667" width="4000" charset="" alt="Transportation Secretary Sean Duffy speaks at a press conference behind a podium with an air traffic control tower pictured behind him."/><figcaption>Transportation Secretary Sean Duffy is trying to speed up hiring and training for new air traffic controllers, as the industry faces a chronic shortage.<p class="copyright">Bloomberg/Getty Images</p></figcaption></figure><ul class="summary-list"><li>The Trump Administration is calling on gamers to apply to be air traffic controllers.</li><li>Officials think gamers have quick thinking skills and can stay focused under pressure.</li><li>The FAA is accepting applications between April 17 and April 27, no college degree required.</li></ul><p>The US government is targeting a group whose hyper-reactive skills align with one of its most demanding jobs: Gamers.</p><p>Transportation Secretary Sean Duffy said Friday that the Federal Aviation Administration will accept applications for <a target="" class="" href="https://www.businessinsider.com/air-traffic-controllers-worlds-hardest-jobs-2025-11">air traffic controller jobs</a> from April 17 through April 27.</p><p>The role, which is about 3,000 controllers short and chronically understaffed, opens to the public only a few times a year.</p><p>This campaign specifically targets young people without college degrees whose &#34;useful skills&#34; include multitasking, spatial awareness, strategy, and problem-solving.</p><p>The FAA thinks that those &#34;active in gaming&#34; may fit the bill: &#34;Feedback from controller exit interviews reinforces this, with several <a target="" class="" href="https://www.businessinsider.com/united-airlines-flight-cancellations-delays-newark-2025-5">controllers</a> pointing to gaming as an influence on their ability to think quickly, stay focused, and manage complexity,&#34; the agency said.</p><p>It added that roughly 200 million people — about 65% of Americans — regularly play video games.</p><p>A callout to gamers has been done before. Under former President Joe Biden, the Federal Aviation Administration launched a &#34;Level Up&#34; hiring campaign in 2021 that explicitly targeted gamers as potential candidates.</p><figure><img src="https://i.insider.com/69d9486796ef6a4c9d121c2a?format=jpeg" height="1333" width="2000" charset="" alt="The FAA is facing a shortage of up to 3,000 air traffic controllers at facilities across the US."/><figcaption>The FAA is facing a shortage of up to 3,000 air traffic controllers at facilities across the US.<p class="copyright">Al Drago/Bloomberg via Getty Images</p></figcaption></figure><p>The FAA also hopes to attract talent with high paychecks: it said <a target="_blank" href="https://www.businessinsider.com/air-traffic-controller-atc-how-much-make-salary-paid-shutdown-2025-11">controllers can earn six figures</a> annually within about three years on the job. Though securing higher paychecks often requires advancing quickly and getting based in high-cost-of-living cities.</p><p>New controllers, who must first graduate from the Oklahoma City training academy, earn about $55,000, according to pay scales previously reviewed by Business Insider. The highest-paid controllers, who have many years of experience at the US&#39; busiest airports, earn more than $225,000 a year.</p><p>There are almost 11,000 active air traffic controllers, with another 4,000 in training. April&#39;s hiring window will close after 8,000 applicants. Eligible candidates must be under 31 when applying, be a US citizen, speak fluent English, and meet specific physical and mental fitness standards.</p><p><a target="" class="" href="https://www.businessinsider.com/becoming-air-traffic-controller-career-pros-cons-of-job-2022-1">Current controllers</a> come from a variety of backgrounds — many joined from the military or from specialized aviation schools. Others are picked off the street with no prior experience, but they still have to pass knowledge and aptitude tests.</p><h2 id="6a47764f-9ab4-4b09-8a51-62918c3d4810" data-toc-id="6a47764f-9ab4-4b09-8a51-62918c3d4810"><strong>The industry is desperate</strong></h2><p>The renewed focus on gamers reflects the government&#39;s urgent effort to broaden its hiring pool for a job that leaves little room for error, as a system that has been understaffed for years faces delays, overworked controllers, and mounting safety concerns.</p><p>Those pressures were <a target="" class="" href="https://www.businessinsider.com/dc-plane-crash-atc-spotlight-investigation-ntsb-2025-1">underscored by the midair collision</a> between an American Airlines jet and an Army helicopter over Washington, DC, in January 2025 that claimed 67 lives, which investigators have linked in part to staffing levels in the tower that night.</p><p>The 43-day government shutdown in late 2025 further underscored the system&#39;s fragility, when mass controller callouts triggered thousands of flight disruptions and forced regulators to cut 10% of flights to manage capacity.</p><p>The FAA said there has been improvement, thanks to Duffy&#39;s &#34;supercharged&#34; hiring plan, which has <a target="" class="" href="https://www.businessinsider.com/air-traffic-controllers-bonus-faa-hiring-incentives-pay-2025-5">added bonuses for new hires</a>, incentives for controllers to stay on in other roles after the mandatory retirement age of 56, and changes to speed up training by more than five months.</p><p>The agency said it met its hiring goal for the 2025 fiscal year, adding more than 2,000 new controllers, and that it&#39;s already almost halfway toward its 2026 goal, with nearly 1,200 new hires to date.</p><div class="read-original">Read the original article on <a href="https://www.businessinsider.com/trump-officials-want-recruit-gamers-air-traffic-controllers-atc-2026-4">Business Insider</a></div>]]></content:encoded>
      <author>trains@businessinsider.com (Taylor Rains)</author>
      <guid>https://www.businessinsider.com/trump-officials-want-recruit-gamers-air-traffic-controllers-atc-2026-4</guid>
      <pubDate>Fri, 10 Apr 2026 18:59:25 +0000</pubDate>
      <category domain="https://www.businessinsider.com/transportation">Transportation</category>
      <category domain="https://www.businessinsider.com/travel">Travel</category>
      <category>air-traffic-control</category>
      <category>aviation</category>
      <category>airlines</category>
      <category>atc-shortage</category>
      <category>faa</category>
      <category>dot</category>
      <media:thumbnail url="https://i.insider.com/69d93b49f976785dcb1904d1?format=jpeg" width="3556" height="2667"></media:thumbnail>
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      <title>I sent my son to Australia alone when he was 13 so he&#39;d be more independent. Now that he&#39;s an adult, I get advice from him.</title>
      <link>https://www.businessinsider.com/parenting-adult-kids-role-reversal-advice-2026-4</link>
      <description>I raised my kids to be independent. Now they&#39;re adults, and I look to them for guidance and inspiration.</description>
      <content:encoded><![CDATA[<figure><img src="https://i.insider.com/69caca2b8e5f53c45ea2d901?format=jpeg" height="1874" width="2498" charset="" alt="Mom and son walking on beach"/><figcaption>The author (not pictured) raised her kids to be independent.<p class="copyright">alyfromuk2us/Getty Images</p></figcaption></figure><ul class="summary-list"><li>I sent my son abroad at 13 to help him grow more independent.</li><li>Over time, my kids became capable adults with skills and confidence.</li><li>Now I look to my children for advice, guidance, and inspiration.</li></ul><p>As a mom, I&#39;ve made a few what-was-I-thinking <a target="" class="" href="https://www.businessinsider.com/favorite-celebrities-parenting-tips-advice-raising-kids">parenting decisions</a>. </p><p>The first, and perhaps the most consequential, was choosing to send my oldest son to work on a banana plantation in Australia for 10 weeks the summer prior to his freshman year of <a target="" class="" href="https://www.businessinsider.com/returned-to-us-for-high-school-had-culture-shock-2023-11">high school</a>. I believed it would accelerate his maturity and help him develop a worldview that might broaden his horizons in the future.</p><p>I did it to fulfill my primary goal in raising my five children — to guide them from total <a target="" class="" href="https://www.businessinsider.com/how-to-raise-independent-kids-2017-1">dependence to independence</a> while they lived under my roof.</p><p>My son was 13 when he left, which, because he was the first of my kids to reach that age, didn&#39;t seem that young at the time. He celebrated his 14<sup>th</sup> birthday in the Outback and returned home brimming with newfound wisdom and confidence. None of his siblings chose to replicate this trip, which was fine with me once I realized 13 was a really young age to send a child to the other hemisphere.</p><h2 id="8b3e9d47-99b8-465d-b299-03b54cbb2e87" data-toc-id="8b3e9d47-99b8-465d-b299-03b54cbb2e87"><strong>My kids know more than me</strong></h2><p>In preparation for the plantation work, his team learned rudimentary <a target="" class="" href="https://www.businessinsider.com/job-openings-bachelors-college-degree-no-education-requirements-2024-2">construction skills</a>, such as laying bricks and pouring concrete. When he returned home, he proved how adept he&#39;d become by mixing concrete for a memorial stone for his dog, who died while he was away.</p><p>As I watched him patiently cure the cement, I realized this kid knew a lot more than any of the rest of us. From that day forward, he was the one to fix the cracks in the front pathway, level the driveway, and lay the bricks for the patio.</p><p>Six years later, he asked me how I&#39;d made the <a target="" class="" href="https://www.businessinsider.com/woman-shares-kids-with-ex-she-copes-empty-home-2023-1">decision to leave home</a> when I was his age. It was his way of preparing me for his departure, one of the best decisions he&#39;s ever made.</p><h2 id="5c7b27db-b876-431b-8aff-8ea716974c28" data-toc-id="5c7b27db-b876-431b-8aff-8ea716974c28"><strong>My kids set an example for me</strong></h2><p>Even though I was sad to see him go, I didn&#39;t discourage him from moving from Boston to San Francisco. Those first few months on the West Coast were challenging, but it didn&#39;t take long for him to find his footing. Within the year, he enrolled in art school and today has a flourishing career as an artist in LA.</p><figure><img src="https://i.insider.com/69cacb758e5f53c45ea2d913?format=jpeg" height="768" width="1024" charset="" alt="Man cooking meats"/><figcaption><p class="copyright">Courtesy of the author</p></figcaption></figure><p>His fearlessness set an example for me, who, a few years later, <a target="_blank" href="https://www.businessinsider.com/left-boston-for-san-francisco-to-live-near-grown-children-2025-12">followed him westward</a>. Upon our arrival, this oldest child, now well established, helped his youngest sibling and me set up housekeeping. He recommended the car dealer, the bank, and the furniture store with the best deals. He even suggested which barber his youngest brother should use.</p><h2 id="546284c5-ba22-4705-acb7-174fdd1ec049" data-toc-id="546284c5-ba22-4705-acb7-174fdd1ec049"><strong>Now I&#39;m the one asking questions</strong></h2><p>My children do not just offer practical advice. They inspire me. Three are talented artists making names for themselves.  On those rare occasions when we gather to share a meal, I walk away praying that their artistic genius will spark my own creativity. I ask them how they come up with ideas. I stalk — I mean follow — them on social media to learn how they promote their work. I talk to them about business plans and strategies that lead to success.</p><h2 id="c8d66d98-2609-424c-9919-33bb9d9223f9" data-toc-id="c8d66d98-2609-424c-9919-33bb9d9223f9"><strong>It&#39;s no longer appropriate for me to offer suggestions</strong></h2><p>What I don&#39;t do is offer them professional advice. That was a tough pivot for me.  For too many years, it was my job to review homework and make suggestions on how to improve an essay or refine a research paper.  I learned the hard way that these professionals no longer need that.</p><p>My son, who&#39;s a photographer, has kept a 3-year-old email from me in his inbox as a reminder that Mom doesn&#39;t know what she&#39;s talking about. I honestly don&#39;t remember writing that I thought the subjects of his photo essay should smile more, but I did.</p><h2 id="87b46aa7-44ac-41df-aacf-4eef97929148" data-toc-id="87b46aa7-44ac-41df-aacf-4eef97929148"><strong>I welcome their advice</strong></h2><p>I don&#39;t mind when they offer me advice. In fact, I welcome it. I want my son, who works in finance, to recommend investment opportunities. I want my daughter, who has a talent for decorating, to suggest the color for my bedroom walls. I&#39;m open to them telling me how best <a target="" class="" href="https://www.businessinsider.com/what-i-learned-caring-for-my-grandkids-for-three-weeks-2026-2">to interact with my grandchildren</a>.</p><p>My children have become wise adults. I think it&#39;s a combination of life experience, book learning, and their innate abilities to figure things out. I appreciate learning from what they&#39;ve learned along the way, and now it&#39;s my turn to benefit from their guidance.</p><div class="read-original">Read the original article on <a href="https://www.businessinsider.com/parenting-adult-kids-role-reversal-advice-2026-4">Business Insider</a></div>]]></content:encoded>
      <author>insider@insider.com (Susan Solomon Yem)</author>
      <guid>https://www.businessinsider.com/parenting-adult-kids-role-reversal-advice-2026-4</guid>
      <pubDate>Fri, 10 Apr 2026 18:58:01 +0000</pubDate>
      <category domain="https://www.businessinsider.com/parenting">Parenting</category>
      <category>essay</category>
      <category>parenting</category>
      <category>parenting-freelancer</category>
      <category>adult-kids</category>
      <media:thumbnail url="https://i.insider.com/69caca3d8373a547629c7c39?format=jpeg" width="2498" height="1874"></media:thumbnail>
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    <item>
      <title>The best art frame TVs of 2026: How do Samsung, Hisense, and TCL models compare?</title>
      <link>https://www.businessinsider.com/guides/tech/best-frame-tvs</link>
      <description>Art frame TVs are designed to complement your decor, like framed paintings on your wall. They use matte screens, flush mounts, and swappable bezels.</description>
      <content:encoded><![CDATA[<p class="headline-regular financial-disclaimer">When you buy through our links, Business Insider may earn an affiliate commission. <a target="_blank" href="https://www.businessinsider.com/guides/about-us">Learn more</a></p><figure><img src="https://i.insider.com/69d932bcf976785dcb19046d?format=jpeg" height="1229" width="2457" charset="" alt="An angled view of a wall featuring several Samsung Frame and Frame Pro TVs."/><figcaption>Art TVs, like the Samsung Frame and Frame Pro, are designed to look like hanging paintings when not in use as TVs.<p class="copyright">Steven Cohen/Business Insider</p></figcaption></figure><p>TVs have a habit of dominating a room, and not always in a good way. When they&#39;re off, they&#39;re basically just big black rectangles taking up wall space. That&#39;s the problem Samsung set out to solve when it launched the Frame in 2017, and it&#39;s a big reason why frame-style TVs have become such a popular alternative to traditional displays.</p><p>Instead of sticking out like a sore thumb, the best frame TVs are designed to blend into your décor like hanging pieces of art. They use matte, anti-glare screens with a canvas-like finish, sit nearly flush against your wall, and offer interchangeable bezels. On top of that, you get access to curated digital art libraries, with everything from famous museum pieces to modern designs. Samsung may have kicked off the trend, but it&#39;s no longer the only option. Brands like Hisense and TCL now offer their own art-inspired TVs that aim for a similar look at a lower price.</p><p>Over the past few years, I&#39;ve tested several versions of Samsung&#39;s Frame, including the standard <a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-15110285605qk-20&amp;h=79ea1ec374234bb293165289c20bb5cddf840135f304bc05a012ce29e6d32837&amp;postID=689f3379acbb9be0ea7590ce&amp;postSlug=guides%2Ftech%2Fbest-frame-tvs&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.amazon.com%2FSamsung-65-Inch-Wireless-Connect-Processor%2Fdp%2FB0DXMR856R" data-autoaffiliated="true">Frame</a> and the high-end <a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-15110285605qk-20&amp;h=98b914250d21148408c736c1931599d4fd79ea417a2c65c953f30a3522bb6c30&amp;postID=689f3379acbb9be0ea7590ce&amp;postSlug=guides%2Ftech%2Fbest-frame-tvs&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.amazon.com%2FSamsung-65-Inch-Wireless-Connect-Processor%2Fdp%2FB0DXNB3QB2" data-autoaffiliated="true">Frame Pro</a>. I&#39;ve always been impressed by Samsung&#39;s design, but I wanted to see how more affordable competitors stack up. Can rivals like the <a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-15110285605qk-20&amp;h=cb69f20c4050f46d0fe8d89eee7a7e68da9a75b8383cac47ad03cf6a3366c870&amp;postID=689f3379acbb9be0ea7590ce&amp;postSlug=guides%2Ftech%2Fbest-frame-tvs&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.amazon.com%2FHisense-85-Inch-CanvasTV-Vision-85S7N%2Fdp%2FB0D2PNVJFT" data-autoaffiliated="true">Hisense CanvasTV</a> and <a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-15110285605qk-20&amp;h=3a6054458c1406fc65d229e9bec74e238f7c411f3c14821a32af94ddfbf8d02d&amp;postID=689f3379acbb9be0ea7590ce&amp;postSlug=guides%2Ftech%2Fbest-frame-tvs&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.amazon.com%2FTCL-65-Inch-NXTVISION-Google-Canvas%2Fdp%2FB0DB6HJDJL" data-autoaffiliated="true">TCL NXTVISION TV</a> really deliver that gallery-style vibe without sacrificing picture quality or key features?</p><p>To find out, I tested the best art frame TVs from Samsung, Hisense, and TCL. Below, I break down how each one performs — both as a TV and as a design piece — including where they shine, where they fall short, and which models make the most sense for your space and budget.</p><h2 id="a4cf7d0d-7fd5-456a-9c04-9473ebeb6d74" data-toc-id="a4cf7d0d-7fd5-456a-9c04-9473ebeb6d74" data-toc-label="Our picks for the best art frame TVs">Our picks for the best frame TVs</h2><p id="a4cf7d0d-7fd5-456a-9c04-9473ebeb6d74"><strong>Best overall</strong>: Samsung Frame TV - <a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-15110285605qk-20&amp;h=79ea1ec374234bb293165289c20bb5cddf840135f304bc05a012ce29e6d32837&amp;postID=689f3379acbb9be0ea7590ce&amp;postSlug=guides%2Ftech%2Fbest-frame-tvs&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.amazon.com%2FSamsung-65-Inch-Wireless-Connect-Processor%2Fdp%2FB0DXMR856R" data-autoaffiliated="true">See at Amazon</a></p><p id="a4cf7d0d-7fd5-456a-9c04-9473ebeb6d74"><strong>Best high-end model</strong>: Samsung Frame Pro TV - <a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-15110285605qk-20&amp;h=98b914250d21148408c736c1931599d4fd79ea417a2c65c953f30a3522bb6c30&amp;postID=689f3379acbb9be0ea7590ce&amp;postSlug=guides%2Ftech%2Fbest-frame-tvs&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.amazon.com%2FSamsung-65-Inch-Wireless-Connect-Processor%2Fdp%2FB0DXNB3QB2" data-autoaffiliated="true">See at Amazon</a></p><p id="a4cf7d0d-7fd5-456a-9c04-9473ebeb6d74"><strong>Best Frame TV alternative</strong>: Hisense CanvasTV - <a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-15110285605qk-20&amp;h=cb69f20c4050f46d0fe8d89eee7a7e68da9a75b8383cac47ad03cf6a3366c870&amp;postID=689f3379acbb9be0ea7590ce&amp;postSlug=guides%2Ftech%2Fbest-frame-tvs&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.amazon.com%2FHisense-85-Inch-CanvasTV-Vision-85S7N%2Fdp%2FB0D2PNVJFT" data-autoaffiliated="true">See at Amazon</a></p><p id="a4cf7d0d-7fd5-456a-9c04-9473ebeb6d74"><strong>Honorable mention</strong>: TCL NXTVISION TV - <a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-15110285605qk-20&amp;h=3a6054458c1406fc65d229e9bec74e238f7c411f3c14821a32af94ddfbf8d02d&amp;postID=689f3379acbb9be0ea7590ce&amp;postSlug=guides%2Ftech%2Fbest-frame-tvs&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.amazon.com%2FTCL-65-Inch-NXTVISION-Google-Canvas%2Fdp%2FB0DB6HJDJL" data-autoaffiliated="true">See at Amazon</a></p><h2 id="fb732bf0-9a66-4988-a9a2-dc88cae77079" data-toc-id="fb732bf0-9a66-4988-a9a2-dc88cae77079" data-toc-label="Best overall"><strong>Best overall</strong></h2><p>Samsung&#39;s standard <a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-15110285605qk-20&amp;h=79ea1ec374234bb293165289c20bb5cddf840135f304bc05a012ce29e6d32837&amp;postID=689f3379acbb9be0ea7590ce&amp;postSlug=guides%2Ftech%2Fbest-frame-tvs&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.amazon.com%2FSamsung-65-Inch-Wireless-Connect-Processor%2Fdp%2FB0DXMR856R" data-autoaffiliated="true">Frame TV</a> is the best art TV for most people. It checks every box you&#39;d expect from a display that doubles as décor, and it offers a few thoughtful perks that cheaper competitors skip.</p><p>On the design front, the Frame delivers all the essentials: a matte, canvas-like screen, support for magnetic bezels (sold separately), a flush wall mount, and a motion sensor that turns art mode on only when someone&#39;s in the room. Because the standard Frame has been around the longest, it also offers the widest selection of bezel styles, from understated to more ornate. Just keep in mind that none of these bezels come included — out of the box, you get a basic black border.</p><figure><img src="https://i.insider.com/69d933b205c9b303c4e7705b?format=jpeg" height="939" width="1252" charset="" alt="A Sonos Arc Ultra on a media console underneath a Samsung Frame TV mounted on the wall, with a Sonos Sun 4 on the floor next to the stand."/><figcaption>The standard Frame TV uses a wired connection box with one thin, transparent cable that&#39;s easy to hide. (It&#39;s behind the plant in the image above.)<p class="copyright">Tyler Hayes/Business Insider</p></figcaption></figure><p>The TV utilizes Samsung&#39;s wired One Connect Box, which consolidates power and device connections into a single, thin, transparent cable that runs from the screen to a separate box. You can then place the box on a console or out of sight. This keeps your wall clean and makes it easy to add a streaming player, an antenna, or a game console without moving the TV.</p><p>Samsung&#39;s Art Store is another standout. Its catalog of high-quality images is far more robust than the free selections you get from Hisense or TCL. But while Samsung does offer a small rotating batch of free artwork, to unlock the full library, you&#39;ll need a paid subscription.</p><p>The Frame&#39;s anti-glare matte display also performs well in bright rooms, helping art look convincing and daytime TV viewing remain comfortable. But as with most art TVs, picture quality isn&#39;t the Frame TV&#39;s strong suit. Brightness peaks at around 500 nits, contrast is lacking, and the edge-lit backlighting can result in patchy black levels. While watching TV in the dark, this uneven lighting can be downright distracting.</p><p>Still, the Frame isn&#39;t aimed at cinephiles chasing premium HDR performance — it&#39;s for style-first shoppers who want a TV that blends seamlessly into their space. And in that role, it shines. It&#39;s also available in a wide range of sizes: the 2025 model recommended here ranges from <a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-15110285605qk-20&amp;h=fef5e4e01d7a28be6065d2895f6a6537d827b7777909ab51c3b8ad5b3fac0900&amp;postID=689f3379acbb9be0ea7590ce&amp;postSlug=guides%2Ftech%2Fbest-frame-tvs&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.amazon.com%2FSamsung-65-Inch-Wireless-Connect-Processor%2Fdp%2FB0DXNBGS93" data-autoaffiliated="true">43</a> to <a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-15110285605qk-20&amp;h=79ea1ec374234bb293165289c20bb5cddf840135f304bc05a012ce29e6d32837&amp;postID=689f3379acbb9be0ea7590ce&amp;postSlug=guides%2Ftech%2Fbest-frame-tvs&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.amazon.com%2FSamsung-65-Inch-Wireless-Connect-Processor%2Fdp%2FB0DXMR856R" data-autoaffiliated="true">65</a> inches, but you may still be able to find older versions from <a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-15110285605qk-20&amp;h=4a4a29687280f6107bc8fd8fb8718d1002404e7b90b0c9663c0940ec0e92e294&amp;postID=689f3379acbb9be0ea7590ce&amp;postSlug=guides%2Ftech%2Fbest-frame-tvs&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.amazon.com%2FSAMSUNG-65-Inch-Anti-Reflection-Customizable-QN65LS03D%2Fdp%2FB0BWFWKWMY" data-autoaffiliated="true">32</a> to <a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-15110285605qk-20&amp;h=a90da45c38fa376db45c5cefc3ec4cb755a761e4fcd37d5f783715c52cba7bb7&amp;postID=689f3379acbb9be0ea7590ce&amp;postSlug=guides%2Ftech%2Fbest-frame-tvs&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.amazon.com%2FSAMSUNG-65-Inch-Anti-Reflection-Customizable-QN65LS03D%2Fdp%2FB0CVS9BFH4" data-autoaffiliated="true">85</a> inches.</p><p>Samsung is also launching a slightly revised Frame TV later this year. The 2026 Frame carries over the same basic specifications as the 2025 model, but it will now feature its inputs built into the panel rather than having a separate connection box. This could be a pro or con, depending on your setup needs. The only other notable change is that the new model will be available in an extra-large 98-inch screen size for the first time.</p><p>Check out our guide to all of the <a target="" class="" href="https://www.businessinsider.com/guides/tech/best-samsung-tvs">best Samsung TVs</a>.</p><h2 id="229e26ad-61f8-4379-bbb4-c7c1ff23a5ff" data-toc-id="229e26ad-61f8-4379-bbb4-c7c1ff23a5ff" data-toc-label="Best high-end"><strong>Best high-end model</strong></h2><p>The <a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-15110285605qk-20&amp;h=98b914250d21148408c736c1931599d4fd79ea417a2c65c953f30a3522bb6c30&amp;postID=689f3379acbb9be0ea7590ce&amp;postSlug=guides%2Ftech%2Fbest-frame-tvs&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.amazon.com%2FSamsung-65-Inch-Wireless-Connect-Processor%2Fdp%2FB0DXNB3QB2" data-autoaffiliated="true">Frame Pro</a> is Samsung&#39;s premium art-style TV. It&#39;s the most advanced option on the market and offers a noticeably bolder, brighter image than any other display in this guide.</p><p>This model carries over all the essential features of the standard Frame TV, including a matte screen, support for attachable bezels, a flush wall mount, and a motion sensor. What sets this model apart from Samsung&#39;s cheaper Frame is its wireless connection box and local dimming backlight.</p><p>Like the standard Frame TV, the Frame Pro uses a separate One Connect Box to house its video ports. However, the Frame Pro takes it one step further by making this connection box wireless. It still needs to be plugged into an outlet, but it doesn&#39;t require a physical connection to the TV itself. This greatly opens up placement options and makes it easier to work around obstacles in your home so you can mount your TV in spots that were previously too tricky to work.</p><figure><img src="https://i.insider.com/687a7c1e85e81483682e484d?format=jpeg" height="1322" width="1763" charset="" alt="A Samsung Frame Pro TV on a media console displaying an image of a Monet painting."/><figcaption>The Frame Pro is the brightest art-style TV thanks to its Mini LED backlight.<p class="copyright">Tyler Hayes/Business Insider</p></figcaption></figure><p>When it comes to picture quality, the Frame Pro utilizes Samsung&#39;s Neo QLED technology with Mini LED edge-lit local dimming. These features provide a significant technical advantage over the standard Frame TV and its rivals. Every other art TV uses a basic edge-lit LED backlight without dimming, which greatly limits contrast and brightness. But the Frame Pro&#39;s Mini LEDs help it reach a peak brightness of around 1,000 nits, about double that of the standard Frame, Hisense Canvas, and TCL NXTVISION.</p><p>This higher brightness allows the TV to produce bolder highlights when watching <a target="" class="" href="https://www.businessinsider.com/guides/tech/what-is-hdr-tv">high-dynamic-range</a> (HDR) videos and helps it overcome ambient light in rooms with many windows. The Mini LED backlight can also produce deeper black levels than other art frame TVs, so dark scenes don&#39;t look as washed out and uneven when watching TV with the lights off.</p><p>That said, there are still some caveats that prevent the Frame Pro from being a complete slam dunk for everyone. The biggest consideration, quite literally, is its size. The 2025 Frame Pro is available only in 65-, 75-, and 85-inch sizes. Those large sizes won&#39;t work for everyone. Additionally, though the Frame Pro&#39;s Mini LED backlight is an improvement over a regular LED panel, I still noticed some light blotches and uneven dimming in dark scenes during nighttime viewing. While this is the best frame TV for picture quality, it still can&#39;t match the image performance of most traditional Mini LED and OLED TVs.</p><p>It&#39;s also important to remember that access to Samsung&#39;s full Art Store requires a subscription fee, and that magnetic bezel attachments are an additional cost. But while this all adds to the price, the Frame Pro is easily the best art TV for premium performance.</p><p>Samsung also sells a refreshed <a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-15110285605qk-20&amp;h=a56b7d2be998adbfcfbc0675fa404d419f5ed242c545311a312d5fa59a901a8e&amp;postID=689f3379acbb9be0ea7590ce&amp;postSlug=guides%2Ftech%2Fbest-frame-tvs&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.samsung.com%2Fus%2Flifestyle-tvs%2Fthe-frame%2F65-inch-the-frame-pro-neo-qled-4k-tv-ls03hw-sku-qn65ls03hwfxza%2F" data-autoaffiliated="true">2026 version of the Frame Pro</a>, but its improvements are minor, with some slight refinements to the set&#39;s glare-free screen and higher refresh rate when paired with a PC. In general, the cheaper 2025 Frame Pro remains the best value. However, the 2026 model will be available in 55 inches later this year, so it&#39;s your only Pro option if you want a smaller screen.</p><p>Check out our full <a target="" class="" href="https://www.businessinsider.com/guides/tech/samsung-frame-pro-tv-review">Samsung<em> </em>Frame Pro TV review</a>.</p><h2 id="33391db5-43b2-4a38-9867-1a47d5ef82ef" data-toc-id="33391db5-43b2-4a38-9867-1a47d5ef82ef" data-toc-label="Best Frame TV alternative"><strong>Best Frame TV alternative</strong></h2><p>The <a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-15110285605qk-20&amp;h=cb69f20c4050f46d0fe8d89eee7a7e68da9a75b8383cac47ad03cf6a3366c870&amp;postID=689f3379acbb9be0ea7590ce&amp;postSlug=guides%2Ftech%2Fbest-frame-tvs&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.amazon.com%2FHisense-85-Inch-CanvasTV-Vision-85S7N%2Fdp%2FB0D2PNVJFT" data-autoaffiliated="true">Hisense CanvasTV</a> is the best Frame TV competitor, and does a solid job of matching most of the standard Samsung Frame&#39;s features and design perks. It has all the essentials that make an art TV an art TV, including a matte screen, support for magnetic bezel attachments, a flush mount, access to digital paintings, and a motion sensor.</p><p>I also like that Hisense offers a solid assortment of free paintings and photos without a subscription. In fact, Hisense doesn&#39;t currently offer a premium membership. The selection of photography and art prints isn&#39;t as wide as what you&#39;d get with Samsung&#39;s paid Art Store, so if you like to switch up the mood in your room frequently, you won&#39;t have as many options. However, I never had that problem and found more than enough free choices that I liked.</p><figure><img src="https://i.insider.com/68c98264183847aa39d6db52?format=jpeg" height="1875" width="2500" charset="" alt="A Hisense CanvasTV hanging on a wall."/><figcaption>The CanvasTV&#39;s biggest downside is its lack of a connection box, which means wires to your connected devices will hang down from the display.<p class="copyright">Tyler Hayes/Business Insider</p></figcaption></figure><p>The biggest complaint I have about the CanvasTV is that all its ports are on the back of the display, just like a traditional TV. This contrasts with Samsung&#39;s Frame models, which use a separate connection box. So, if you have multiple media devices you want to hook up, you could end up with multiple cables hanging from your wall. This hinders the TV&#39;s ability to mimic a framed painting. Of course, you could hide cables with a cover or feed them through the wall if you can drill, but Samsung&#39;s solution is more user-friendly and versatile.</p><p>On the plus side, I appreciate that the TV comes with a magnetic bezel that resembles a wooden frame. You&#39;d have to pay extra for that when buying a Samsung model. However, alternate magnetic bezels are difficult to track down through Hisense or third-party retailers. The most common search results are for those from sellers on Etsy. In contrast, there are tons of styles available for Samsung Frame TVs.</p><p>In terms of picture quality, there&#39;s not much separating the CanvasTV from Samsung&#39;s standard Frame. The 4K QLED display offers decent pop in both dark and light room conditions with similar brightness capabilities. Watching movies with the basic settings most people use, I couldn&#39;t easily tell the difference between the two products in black levels or color saturation. That said, the CanvasTV&#39;s viewing angles are more limited, especially when watching TV during the day in bright light.</p><p>However, despite its drawbacks, Hisense&#39;s CanvasTV is the best Frame TV alternative for anyone<strong> </strong>seeking a more affordable art TV that mimics most, but not all, of Samsung&#39;s features. A refreshed 2026 version of the CanvasTV is now available as well. We haven&#39;t tested the revised model, but its specifications appear nearly identical, with the only notable difference being the introduction of a smaller <a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-15110285605qk-20&amp;h=0c9de187826bbd148454086416efb0e2cc3a45973e31502a8f8f747ad310a41b&amp;postID=689f3379acbb9be0ea7590ce&amp;postSlug=guides%2Ftech%2Fbest-frame-tvs&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.amazon.com%2FHisense-85-Inch-CanvasTV-Vision-85S7N%2Fdp%2FB0GRGTZKHT" data-autoaffiliated="true">50-inch option</a>.</p><p>Check out our guide to all the <a target="" class="" href="https://www.businessinsider.com/guides/tech/best-hisense-tvs">best Hisense TVs</a>.</p><h2 id="24f377f8-5ba7-4c10-a525-be2bf14d750c" data-toc-id="24f377f8-5ba7-4c10-a525-be2bf14d750c" data-toc-label="Honorable mention"><strong>Honorable mention</strong></h2><p>Thanks to its matte display and slim frame, the <a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-15110285605qk-20&amp;h=3a6054458c1406fc65d229e9bec74e238f7c411f3c14821a32af94ddfbf8d02d&amp;postID=689f3379acbb9be0ea7590ce&amp;postSlug=guides%2Ftech%2Fbest-frame-tvs&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.amazon.com%2FTCL-65-Inch-NXTVISION-Google-Canvas%2Fdp%2FB0DB6HJDJL" data-autoaffiliated="true">TCL NXTVISION</a> does a convincing job of passing as an art-style TV. But it&#39;s missing several features you&#39;ll find on the Samsung Frame and Hisense CanvasTV, which makes it tough to recommend over either. It does occasionally win on price — sales often make it the cheapest option — but if Hisense&#39;s CanvasTV is available for the same amount or less, that&#39;s the better alternative.</p><p>The NXTVISION includes a light wood-style magnetic bezel, which is a nice touch, but I struggled to find other bezel colors or styles online. That could improve over time, but currently, Samsung has a clear edge in terms of bezel variety.</p><p>On the art side, TCL provides over 100 free images, along with screensaver-like options featuring motion and information, such as the time. It&#39;s a solid selection, but still smaller than Hisense&#39;s free library or Samsung&#39;s paid Art Store. I didn&#39;t have trouble finding pieces I liked, but a year or two down the line, the limited catalog might feel restrictive.</p><figure><img src="https://i.insider.com/689f840a194a2d49b8aeab30?format=jpeg" height="1875" width="2500" charset="" alt="A TCL NXTVISION TV on an eisel stand."/><figcaption>The NXTVISION TV doesn&#39;t include a stand, but TCL sells an easel-style stand (pictured above).<p class="copyright">Tyler Hayes/Business Insider</p></figcaption></figure><p>Like the Hisense CanvasTV, the NXTVISION keeps its connection ports built into the panel rather than having a separate box. If you wall-mount it, be prepared to deal with multiple visible cables. The TV also lacks a motion sensor to turn art mode on or off based on room activity, a feature both Samsung and Hisense include.</p><p>Art customization is another shortcoming. You can add mats, but the aspect ratio options are limited and don&#39;t do much to enhance the illusion of real artwork. Hisense and Samsung offer far more flexibility here.</p><p>A slim wall mount is included in the box, but TCL doesn&#39;t provide a basic stand. The company does sell a <a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-15110285605qk-20&amp;h=066e16afd603352bc60513b219fbaa33cde68019f6a8fa894421b133da6e8c03&amp;postID=689f3379acbb9be0ea7590ce&amp;postSlug=guides%2Ftech%2Fbest-frame-tvs&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.amazon.com%2FTCL-NXTFRAME-Movable-Magnetic-Decorative%2Fdp%2FB0DG7SH3C5" data-autoaffiliated="true">rolling stand</a> with a rear shelf for devices, which I tested. It&#39;s a nice stand, but it&#39;s expensive, and I wish a basic one were included with the TV</p><p>Picture quality is on par with the standard Samsung Frame and Hisense CanvasTV, although the NXTVISION is slightly dimmer. On the plus side, its viewing angles are marginally wider than Hisense&#39;s, which I noticed throughout testing at different times of day.</p><p>While TCL&#39;s NXTVISION lags behind the competition in a few key areas, it&#39;s typically the most budget-friendly art-style TV. It comes in sizes ranging from 55 to 85 inches, and the 55-inch version is often available for around $698. However, when the NXTVISION and CanvasTV are similarly priced, Hisense&#39;s model is the better buy.</p><p>Ultimately, the TCL NXTVISION is best suited for shoppers who want a stylish TV but only have a passing interest in the art mode. It&#39;s a decent art TV on a budget, but its lack of customization options and motion sensor puts it a step behind the competition.</p><p>For other TCL display recommendations, visit our guide to the <a target="" class="" href="https://www.businessinsider.com/guides/tech/best-tcl-tvs">best TCL TVs</a>.</p><h2 id="7c5a1b9f-bbee-404a-aea2-5d0b10a80d7d" data-toc-id="7c5a1b9f-bbee-404a-aea2-5d0b10a80d7d" data-toc-label="Frame TVs compared">Art frame TVs compared</h2><table style="min-width: 125px;"><colgroup><col style="min-width: 25px;"/><col style="min-width: 25px;"/><col style="min-width: 25px;"/><col style="min-width: 25px;"/><col style="min-width: 25px;"/></colgroup><tbody><tr><td></td><td>Samsung Frame</td><td>Samsung Frame Pro</td><td>Hisense CanvasTV</td><td>TCL NXTVISION</td></tr><tr><td colspan="1" rowspan="1">Typical price (65 inch)</td><td colspan="1" rowspan="1">$1,200</td><td colspan="1" rowspan="1">$1,600</td><td colspan="1" rowspan="1">$1,000</td><td colspan="1" rowspan="1">$900</td></tr><tr><td colspan="1" rowspan="1">Matte screen</td><td colspan="1" rowspan="1">Yes</td><td colspan="1" rowspan="1">Yes</td><td colspan="1" rowspan="1">Yes</td><td colspan="1" rowspan="1">Yes</td></tr><tr><td colspan="1" rowspan="1">Flush wall mount</td><td colspan="1" rowspan="1">Yes</td><td colspan="1" rowspan="1">Yes</td><td colspan="1" rowspan="1">Yes</td><td colspan="1" rowspan="1">Yes</td></tr><tr><td colspan="1" rowspan="1">Motion sensor</td><td colspan="1" rowspan="1">Yes</td><td colspan="1" rowspan="1">Yes</td><td colspan="1" rowspan="1">Yes</td><td colspan="1" rowspan="1">No</td></tr><tr><td colspan="1" rowspan="1">Stand included</td><td colspan="1" rowspan="1">Yes</td><td colspan="1" rowspan="1">Yes</td><td colspan="1" rowspan="1">Yes</td><td colspan="1" rowspan="1">No</td></tr><tr><td colspan="1" rowspan="1">Magnetic bezels</td><td colspan="1" rowspan="1">Yes (sold separately)</td><td colspan="1" rowspan="1">Yes (sold separately)</td><td colspan="1" rowspan="1">Yes, teak included</td><td colspan="1" rowspan="1">Yes, light wood included</td></tr><tr><td colspan="1" rowspan="1">Separate connection box</td><td colspan="1" rowspan="1">Yes (wired)</td><td colspan="1" rowspan="1">Yes (wireless)</td><td colspan="1" rowspan="1">No</td><td colspan="1" rowspan="1">No</td></tr><tr><td colspan="1" rowspan="1">Local dimming</td><td colspan="1" rowspan="1">No</td><td colspan="1" rowspan="1">Yes</td><td colspan="1" rowspan="1">No</td><td colspan="1" rowspan="1">No</td></tr><tr><td colspan="1" rowspan="1">Sizes</td><td colspan="1" rowspan="1">43 to 65 inches</td><td colspan="1" rowspan="1">65 to 85 inches</td><td colspan="1" rowspan="1">55 to 85 inches</td><td colspan="1" rowspan="1">55 to 85 inches</td></tr></tbody></table><h2 id="9c3faf2f-f2ba-4375-9014-944478b4798a" data-toc-id="9c3faf2f-f2ba-4375-9014-944478b4798a" data-toc-label="How we test">How we test art TVs</h2><figure><img src="https://i.insider.com/689f691bcfc04e97619b8036?format=jpeg" height="1875" width="2500" charset="" alt="A Samsung Frame TV hanging on a wall."/><figcaption>We tested each art frame TV in the same conditions and looked for key differences in features and performance.<p class="copyright">Tyler Hayes/Business Insider</p></figcaption></figure><p>To find the best frame TVs, I spent time with all the major models from Samsung, TCL, and Hisense. In addition to judging them like traditional TVs, I evaluated each one specifically as a design-forward frame TV, paying close attention to differences in build quality, features, and how convincing they look on the wall.</p><p>Since most people buy frame TVs for their art-first design, that&#39;s where I put most of my focus. Picture quality still matters, of course, but it takes a back seat to things like how realistic the artwork looks, how much art is included, the quality of bezels and accessories, and how easy and enjoyable the software and interface are to use.</p><p>I&#39;ve purchased and lived with several Samsung Frame TVs over the years, and I have hands-on experience with every model featured in this guide. I used them the way most people would — watching movies and TV shows and playing video games. All of the TVs were tested in similar, well-lit rooms with plenty of natural sunlight, so I could properly judge glare and anti-reflective performance. To keep comparisons fair, I also watched the same movie at the same volume level on each TV to get a consistent sense of image quality and speaker performance.</p><h2 id="meet-the-expert" data-toc-id="34482e58-b708-4779-974e-d0ddfb53cd67" class="toc-anchor" data-toc-label="Meet the expert"><strong>Meet the expert behind this guide:</strong></h2><p><strong>Tyler Hayes, contributing reporter: </strong>I&#39;ve been covering consumer electronics for more than a decade, testing everything from headphones and soundbars to smart home gear and even electric cars. For this guide, I spent hands-on time with frame-style TVs from Samsung, TCL, and Hisense, and I&#39;ve personally purchased and lived with several versions of Samsung&#39;s Frame over the years. I tested each one not just as a TV, but as a piece of design, comparing how realistic the artwork looks, how appealing each TV looks on a wall, and how intuitive the software feels day to day. My goal is simple: if you&#39;re aiming to buy a TV that doubles as décor, I want to make sure you end up with the one that actually looks (and works) the part.</p><p>Learn more <a target="_self" rel="" class="" href="https://www.businessinsider.com/guides/about-us"><u>about the Reviews team at Business Insider</u></a>.</p><h2 id="de09ca21-b8b8-4207-8283-19f909efdcf0" data-toc-id="de09ca21-b8b8-4207-8283-19f909efdcf0" data-toc-label="FAQs">Art TV FAQs</h2><figure><img src="https://i.insider.com/6980b8fee1ba468a96ab2774?format=jpeg" height="1643" width="2190" charset="" alt="An LG Gallery TV hanging on a wall at CES 2026."/><figcaption>LG is releasing its own art frame TV, called the Gallery TV with frame, in 2026.<p class="copyright">Scott Tharler/Business Insider</p></figcaption></figure><h3 class="faq-question">What is an art frame TV?</h3><p class="faq-answer">An art TV is designed to resemble a framed work of art when it&#39;s &#34;off&#34; and not in use for watching TV. To accomplish this, all of the best art TVs include key features that set them apart from most traditional TVs. These include:</p><ul class="faq-answer"><li>An anti-reflective matte screen meant to resemble canvas</li><li>A thin profile and flush wall mount so they can hang like a picture</li><li>Support for magnetic bezel attachments in different art-frame styles</li><li>Access to a curated gallery of art and photographs that can be displayed when the set isn&#39;t used as a TV</li></ul><p class="faq-answer">Some, but not all, art TVs also include additional features that help them to further mimic the look and feel of a framed painting:</p><ul class="faq-answer"><li>A separate connection box so you can keep your wall free from cables</li><li>A motion sensor to turn on the TV&#39;s art mode only when people are in the room</li></ul><h3 class="faq-question">Which brands make frame TVs?</h3><p class="faq-answer">Samsung, TCL, and Hisense all produce art TVs designed to replicate the appearance of a framed painting. LG and Amazon also recently announced their first full-fledged art frame TVs, the LG Gallery TV with frame and Amazon Ember Artline, respectively. Both TVs will be available later this year.</p><p class="faq-answer">Other major brands, such as Sony, Roku, and Vizio, do not currently sell display models specifically designed to function as frame TVs, but some of their TVs offer certain features that art TVs provide.</p><h3 class="faq-question">When will Amazon&#39;s Ember Artline TV be released?</h3><p class="faq-answer">Amazon is set to launch a new frame-style TV this spring. The <a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-15110285605qk-20&amp;h=43da1322d01dacf8f2930292ec3371b6264a9cb337c4d893a251ef08523ca034&amp;postID=689f3379acbb9be0ea7590ce&amp;postSlug=guides%2Ftech%2Fbest-frame-tvs&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.amazon.com%2FAmazon-Ember-Artline-55-inches-with-Fire-TV%2Fdp%2FB0G4XJ6TQ3" data-autoaffiliated="true">Ember Artline</a> uses a QLED panel with a matte finish and a slim wall mount. It also supports interchangeable bezels, and Amazon will offer 10 styles to choose from. Users get access to around 2,000 pieces of free art. However, the Ember Artline has its ports built into the panel rather than using a separate connection box like Samsung&#39;s Frame TVs.</p><p class="faq-answer">The Ember Artline will be available in <a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-15110285605qk-20&amp;h=a8ee563fb2d1e96a8f6f803ca42ba84f766d19afd34de05ddf96e84c1950525e&amp;postID=689f3379acbb9be0ea7590ce&amp;postSlug=guides%2Ftech%2Fbest-frame-tvs&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.amazon.com%2Fdp%2FB0G4XGLBJB%2F" data-autoaffiliated="true">55 inches</a> for $899 or <a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-15110285605qk-20&amp;h=57e250fd95a52080a85940b9c8ef0581a887a3262e0e07f6258bd7dc9348d16f&amp;postID=689f3379acbb9be0ea7590ce&amp;postSlug=guides%2Ftech%2Fbest-frame-tvs&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.amazon.com%2Fdp%2FB0G4XGN87W" data-autoaffiliated="true">65 inches</a> for $1,099.</p><h3 class="faq-question">When will the LG Gallery TV with frame be available?</h3><p class="faq-answer">LG recently unveiled a new art frame TV called the LG Gallery TV with frame. Exact pricing and a release date have not been detailed yet, but the new display was shown at CES in January. Like other frame-style TVs, the Gallery TV can be mounted flush on your wall, features an anti-glare screen, and supports magnetic bezels in various styles. The TV will also offer access to the LG Gallery+ service with over 4,500 pieces of art, animations, and other images.</p><p class="faq-answer">You can learn more in our <a target="" class="" href="https://www.businessinsider.com/guides/tech/top-tvs-display-trends-ces-samsung-lg-tcl-hisense-2026-1">CES 2026 TV roundup</a>.</p><h3 class="faq-question">Can you access art galleries on other TVs?</h3><p class="faq-answer">Most TVs have a screensaver feature that displays various images when you&#39;re not watching a movie or show. However, these modes aren&#39;t as full-featured as those found on the best frame TVs, and the selection of images is often more limited.</p><p class="faq-answer">That said, Samsung now offers access to its full Art Store on all of its latest Neo QLED and QLED TV models. The Art Store is also available on the S95H, the first Samsung OLED to feature it. You can learn more in our <a target="" class="" href="https://www.businessinsider.com/guides/tech/samsung-2026-s90h-s95h-s85h-oled-4k-tvs-price-impressions">2026 Samsung OLED TV roundup</a>. Those displays don&#39;t have all the design features of a Frame TV, but they can showcase the same images, so long as you have an Art Store subscription. Likewise, LG&#39;s Gallery+ service is available on multiple TV models.</p><h3 class="faq-question">Are art TVs good for home theater enthusiasts?</h3><p class="faq-answer">Art TVs place a greater emphasis on design than on picture quality. Generally speaking, most midrange and high-end traditional TVs offer better image performance than even the best frame TVs. This is especially true for contrast, brightness, and black levels. While casual viewers may not notice the backlight limitations on most art frame TVs, those with a keen eye will see uneven lighting with distracting brightness patches. If you&#39;re a home theater enthusiast looking for a TV with picture quality in mind, we don&#39;t recommend buying a frame TV.</p><p class="faq-answer">For traditional TV recommendations, check out our full suite of buying guides:</p><ul class="faq-answer"><li><a target="" class="" href="https://www.businessinsider.com/guides/tech/best-tvs">Best TVs</a></li><li><a target="" class="" href="https://www.businessinsider.com/guides/tech/best-tvs-for-picture-quality">Best TVs for picture quality</a></li><li><a target="_self" rel="" class="" href="https://www.businessinsider.com/guides/tech/best-smart-tvs"><u>Best smart TVs</u></a></li><li><a target="" rel="" class="" href="https://www.businessinsider.com/guides/tech/best-4k-tvs"><u>Best 4K TVs</u></a></li><li><a target="_self" rel="" class="" href="https://www.businessinsider.com/guides/tech/best-oled-tv"><u>Best OLED TVs</u></a></li><li><a target="_self" rel="" class="" href="https://www.businessinsider.com/guides/tech/best-tv-for-sports"><u>Best sports TVs</u></a></li><li><a target="" class="" href="https://www.businessinsider.com/guides/tech/best-gaming-tvs"><u>Best gaming TVs</u></a></li><li><a target="_self" rel="" class="" href="https://www.businessinsider.com/guides/tech/best-budget-tvs"><u>Best budget TVs</u></a></li><li><a target="_self" rel="" class="" href="https://www.businessinsider.com/guides/tech/best-tv-under-500-dollars"><u>Best TVs under $500</u></a></li><li><a target="_self" rel="" class="" href="https://www.businessinsider.com/guides/tech/best-100-inch-tvs"><u>Best 100-inch TVs</u></a></li><li><a target="_self" rel="" class="" href="https://www.businessinsider.com/guides/tech/best-85-inch-tvs"><u>Best 85-inch TVs</u></a></li><li><a target="" rel="" class="" href="https://www.businessinsider.com/guides/tech/best-75-inch-tv"><u>Best 75-inch TVs</u></a></li><li><a target="_self" rel="" class="" href="https://www.businessinsider.com/guides/tech/best-65-inch-tv"><u>Best 65-inch TVs</u></a></li><li><a target="_self" rel="" class="" href="https://www.businessinsider.com/guides/tech/best-55-inch-tvs"><u>Best 55-inch TVs</u></a></li><li><a target="_self" rel="" class="" href="https://www.businessinsider.com/guides/tech/best-50-inch-tvs"><u>Best 50-inch TVs</u></a></li><li><a target="_self" rel="" class="" href="https://www.businessinsider.com/guides/tech/best-43-inch-tvs"><u>Best 43-inch TVs</u></a></li><li><a target="" class="" href="https://www.businessinsider.com/guides/tech/best-sony-tvs"><u>Best Sony TVs</u></a></li><li><a target="_self" rel="" class="" href="https://www.businessinsider.com/guides/tech/best-lg-tvs"><u>Best LG TVs</u></a></li><li><a target="_self" rel="" class="" href="https://www.businessinsider.com/guides/tech/best-roku-tv"><u>Best Roku TVs</u></a></li></ul><h3 class="faq-question">Do art frame TVs have good sound quality?</h3><p class="faq-answer">Generally speaking, most TVs, including art frame-style ones, do not have good sound quality. Brands use small speaker drivers to fit them into flat panel designs, which restricts dynamic range, stereo separation, and depth.</p><p class="faq-answer">Among the frame TVs we tested, the Hisense CanvasTV had the strongest audio output; however, it still lacked bass. For optimal audio quality, we recommend using a soundbar.</p><p class="faq-answer">You can view our top recommendations in our various audio buying guides:</p><ul class="faq-answer"><li><a target="_self" rel="" href="https://www.businessinsider.com/guides/tech/best-soundbar"><u>Best soundbars</u></a></li><li><a target="_self" rel="" href="https://www.businessinsider.com/guides/tech/best-budget-soundbars"><u>Best budget soundbars</u></a></li><li><a target="" rel="" class="" href="https://www.businessinsider.com/guides/tech/best-dolby-atmos-soundbar"><u>Best Dolby Atmos soundbars</u></a></li><li><a target="_self" rel="" href="https://www.businessinsider.com/guides/tech/best-soundbars-with-subwoofers"><u>Best soundbars with subwoofers</u></a></li><li><a target="_self" rel="" class="" href="https://www.businessinsider.com/guides/tech/best-bose-soundbars"><u>Best Bose soundbars</u></a></li><li><a target="" class="" href="https://www.businessinsider.com/guides/tech/best-sonos-soundbars"><u>Best Sonos soundbars</u></a></li><li><a target="_self" rel="" class="" href="https://www.businessinsider.com/guides/tech/best-surround-sound-systems"><u>Best surround sound systems</u></a></li></ul><figure><img src="/image/-764" height="0" width="0" charset="" alt=""/><figcaption></figcaption></figure><div class="read-original">Read the original article on <a href="https://www.businessinsider.com/guides/tech/best-frame-tvs">Business Insider</a></div>]]></content:encoded>
      <author>insider@insider.com (Tyler Hayes)</author>
      <guid>https://www.businessinsider.com/guides/tech/best-frame-tvs</guid>
      <pubDate>Fri, 10 Apr 2026 18:52:05 +0000</pubDate>
      <category domain="https://www.businessinsider.com/insiderpicks-electronics">Tech (Reviews)</category>
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      <category>tech-guides</category>
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      <category>insider-reviews</category>
      <category>product-card</category>
      <category>insider-picks</category>
      <category>tv</category>
      <category>tvs</category>
      <category>home-theater</category>
      <category>reviews-rit-ads</category>
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      <title>Police arrest suspect after a Molotov cocktail was thrown at Sam Altman&#39;s $27 million home</title>
      <link>https://www.businessinsider.com/sam-altman-home-attack-molotov-cocktail-police-arrest-2026-4</link>
      <description>The San Francisco Police Department said a 20-year-old suspect is in custody and charges are pending. OpenAI praised the police&#39;s quick response.</description>
      <content:encoded><![CDATA[<figure><img src="https://i.insider.com/69d06d2b6a864f6fcd7bd600?format=jpeg" height="3901" width="5851" charset="" alt="MARCH 11: OpenAI CEO Sam Altman speaks during the BlackRock Infrastructure Summit on March 11, 2026 in Washington, DC. The global investment management company held the summit consisting of leaders from government, business, and labor to address expanding U.S. infrastructure. (Photo by Anna Moneymaker/Getty Images)"/><figcaption>OpenAI CEO Sam Altman<p class="copyright">Anna Moneymaker/Getty Images</p></figcaption></figure><ul class="summary-list"><li>OpenAI said someone threw a Molotov cocktail at Sam Altman&#39;s San Francisco home early Friday morning.</li><li>The San Francisco Police Department has a suspect in custody.</li><li>OpenAI praised the SFPD&#39;s quick response and said that no one was harmed during the incident.</li></ul><p>San Francisco police say they have a 20-year-old male in custody after someone threw a Molotov cocktail at <a target="" class="" href="https://www.businessinsider.com/sam-altman">Sam Altman</a>&#39;s mansion early Friday morning.</p><p>Officers responded to a North Beach residence at approximately 4:12 a.m. local time for a fire investigation, a spokesperson for the San Francisco Police Department, Allison Maxie, said in a statement. No one was injured, and the fire was contained to an exterior gate, the spokesperson said.</p><p>OpenAI later confirmed that the attack occurred at <a target="" class="" href="https://www.businessinsider.com/sam-altman-sues-builder-of-27-million-mansion-2024-7">Altman&#39;s $27 million estate</a> in the Russian Hill neighborhood of San Francisco.</p><p>The suspect fled on foot, and his description was later broadcast to all officers, according to SFPD.</p><p>At around 5:07 a.m., officers responded to OpenAI&#39;s office, where they said an unknown man was threatening to burn down the building. Officers quickly realized the man making the threats matched the description of the individual who threw the Molotov cocktail at Altman&#39;s home, the police spokesperson said.</p><p>A spokesperson for OpenAI praised SFPD&#39;s quick response.</p><p>&#34;Early this morning, someone threw a Molotov cocktail at Sam Altman&#39;s home and also made threats at our San Francisco headquarters. Thankfully, no one was hurt,&#34; a spokesperson for the AI company said. &#34;We deeply appreciate how quickly SFPD responded and the support from the city in helping keep our employees safe.&#34;</p><p>SFPD said that charges are still pending and the investigation is ongoing.</p><p>Once just a mainstay in Silicon Valley and the startup scene, Altman has become an international fixture who has traveled with President Donald Trump and met one-on-one with numerous other foreign leaders.</p><p>At the same time, <a target="" class="" href="https://www.businessinsider.com/sam-altman-ai-popularity-us-2026-3">views of AI</a> in the US have cratered in recent months. Criticism of OpenAI spiked in the wake of the company&#39;s decision to announce a deal with the Pentagon hours after Anthropic refused to agree to the Department of Defense&#39;s contractual demands.</p><p>Threats against tech leaders have pushed companies to spend on executive protection. <a target="" class="" href="https://www.businessinsider.com/facebook-spent-25-million-security-mark-zuckerberg-salary-pandemic-elections-2021-4#:~:text=In%202019%20Facebook%20spent%20$20.4,security%20personnel%2C%22%20Facebook%20said.">Mark Zuckerberg</a>&#39;s security cost $23.4 million in 2019. According to Tesla&#39;s SEC filing, the company &#34;incurred expenses of approximately $2.4 million for such security services in 2023 and approximately $0.5 million through February 2024, representing a portion of the total cost of security services concerning <a target="" class="" href="https://www.businessinsider.com/elon-musk-bodyguards-security-code-name-report-2024-9">Elon Musk</a>.&#34;</p><p>It&#39;s unclear how much OpenAI allocates to security for Sam Altman and other executives, but recent incidents underscore the stakes. Last year, employees at the company&#39;s San Francisco headquarters were told to shelter in place after a reported threat from an individual previously linked to an anti-AI activist group, prompting a police response near the Mission Bay office.</p><div class="read-original">Read the original article on <a href="https://www.businessinsider.com/sam-altman-home-attack-molotov-cocktail-police-arrest-2026-4">Business Insider</a></div>]]></content:encoded>
      <author>bgriffiths@insider.com (Brent D. Griffiths,Katherine Li)</author>
      <guid>https://www.businessinsider.com/sam-altman-home-attack-molotov-cocktail-police-arrest-2026-4</guid>
      <pubDate>Fri, 10 Apr 2026 18:34:33 +0000</pubDate>
      <category domain="https://www.businessinsider.com/tech">Tech</category>
      <category domain="https://www.businessinsider.com/artificial-intelligence">AI</category>
      <category>sam-altman</category>
      <category>ai</category>
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      <title>Best Chewy promo codes in April 2026: Save on treats and essentials</title>
      <link>https://www.businessinsider.com/guides/deals/best-chewy-promo-codes-coupons</link>
      <description>These Chewy promo codes will help you get the best deal on your favorite pet treats, toys, and more.</description>
      <content:encoded><![CDATA[<p class="headline-regular financial-disclaimer">When you buy through our links, Business Insider may earn an affiliate commission. <a target="_blank" href="https://www.businessinsider.com/guides/about-us">Learn more</a></p><figure><img src="https://i.insider.com/69d93e9b96ef6a4c9d121bc7?format=jpeg" height="328" width="656" charset="" alt="chewy made products for cats and dogs"/><figcaption><p class="copyright">Chewy</p></figcaption></figure><p>Whether you&#39;re a new pet owner or a longtime fur parent, it doesn&#39;t take long to realize just how expensive supplies are. Between food, medications, vet visits, and the all-too-necessary toys and accessories, costs add up fast. Luckily, <a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-74660-20&amp;h=3e00dbdbc5449828a60ead6a8455a0a7294b6536e7d0c5f2a7b9253dd99606d8&amp;postID=67aa1e675794bed7384c0901&amp;postSlug=guides%2Fdeals%2Fbest-chewy-promo-codes-coupons&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.chewy.com%2F" data-autoaffiliated="true">Chewy</a> not only carries everything you need to pamper your pet, but it also offers sweet coupons and discounts to help you save along the way.</p><p>Chewy&#39;s selection goes well beyond cats and dogs. You&#39;ll also find supplies for reptiles, fish, birds, and small animals (like hamsters and rabbits), as well as specialty items for larger animals and livestock. The retailer also offers helpful services that simplify pet care at home, including a <a target="" class="" href="https://www.businessinsider.com/guides/pets/best-online-pet-care-vet-service">licensed online pharmacy</a> for prescription refills and virtual vet support through Chewy Vet, which can be useful when you need quick guidance without an in-person visit.</p><p>Chewy regularly features limited-time sales, seasonal promotions, and category discounts, but stacking those markdowns with a valid Chewy coupon code can unlock even bigger savings. Below, we&#39;ve rounded up the best Chewy coupons and promo codes available right now so you can get the lowest possible price on pet supplies, pharmacy orders, and more.</p><hr/><h2 id="f16e660c-899c-4061-aa8d-dc6d50f7373c" data-toc-id="f16e660c-899c-4061-aa8d-dc6d50f7373c" data-toc-label="Today&#39;s best Chewy promo codes">Today&#39;s best Chewy promo codes</h2>
      
      <aside class="callout-box headline-regular ignore-typography">
        
        <ul><li><a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-74660-20&amp;h=629f504cd7b1b713cdc1f85ac3b0f942d2e9084e9448fdcf2d0d1264b22006c5&amp;postID=67aa1e675794bed7384c0901&amp;postSlug=guides%2Fdeals%2Fbest-chewy-promo-codes-coupons&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.chewy.com%2Fdeals%2Ftodays-deals-2723" data-autoaffiliated="true">Get a free $20 e-gift card with your first $49+ order with promo code:</a> <strong>WELCOME</strong></li><li><a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-74660-20&amp;h=c828341a463ef7f43d6cbad850688fc311367e90d16acf64664d62f3fc6eb2d7&amp;postID=67aa1e675794bed7384c0901&amp;postSlug=guides%2Fdeals%2Fbest-chewy-promo-codes-coupons&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.chewy.com%2Fbrands%2Fchewy-made-170606" data-autoaffiliated="true">Get a $15 eGiftcard with your first Chewy Made order of $40 or more with code:</a> <strong>Chewy</strong></li><li><a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-74660-20&amp;h=a3874e29413b2fb688360c8c6674b69d341656715efbba231e9cd6de7c46fcef&amp;postID=67aa1e675794bed7384c0901&amp;postSlug=guides%2Fdeals%2Fbest-chewy-promo-codes-coupons&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.chewy.com%2Fdeals%2Ftodays-deals-2723%3F" data-autoaffiliated="true">Registered users get $20 off orders of $49 or more with code:</a> <strong>GIFT20OFF</strong></li><li><a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-74660-20&amp;h=f7f94466fc216a76e53e26b1d019b090817b555b7e27c3b6ce99db4d2a041a27&amp;postID=67aa1e675794bed7384c0901&amp;postSlug=guides%2Fdeals%2Fbest-chewy-promo-codes-coupons&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.chewy.com%2Fapp%2Fcheckout" data-autoaffiliated="true">Back to your cart</a></li></ul>
      
      </aside>
    
    <h2 id="d0e75a0e-0b89-4db6-abc9-b057abf16b40" data-toc-id="d0e75a0e-0b89-4db6-abc9-b057abf16b40" data-toc-label="Today&#39;s best Chewy pharmacy promo codes">Today&#39;s best Chewy pharmacy promo codes</h2>
      
      <aside class="callout-box headline-regular ignore-typography">
        
        <ul><li><a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-74660-20&amp;h=01efc10cbf29fd5a226c5f38804d7cff381df950edf72d88a79e9cf5b238cfbe&amp;postID=67aa1e675794bed7384c0901&amp;postSlug=guides%2Fdeals%2Fbest-chewy-promo-codes-coupons&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.chewy.com%2Fdeals%2F20-off-your-first-pharmacy-order-12577" data-autoaffiliated="true">Save 20% on your first Chewy pharmacy order with promo code*:</a> <strong>RX20</strong></li></ul><p>*This promo code will be automatically applied at checkout.</p>
      
      </aside>
    
    <h2 id="d28c6495-6d3d-4a9d-8a3c-8ae5d8585948" data-toc-id="d28c6495-6d3d-4a9d-8a3c-8ae5d8585948" data-toc-label="Previous Chewy promo codes*">Previous Chewy promo codes</h2>
      
      <aside class="callout-box headline-regular ignore-typography">
        
        <p>These codes are for previous Chewy promotions that have since expired, but they may be reactivated in the future.</p><ul><li><a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-74660-20&amp;h=629f504cd7b1b713cdc1f85ac3b0f942d2e9084e9448fdcf2d0d1264b22006c5&amp;postID=67aa1e675794bed7384c0901&amp;postSlug=guides%2Fdeals%2Fbest-chewy-promo-codes-coupons&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.chewy.com%2Fdeals%2Ftodays-deals-2723" data-autoaffiliated="true">Spend $49+ to get $20 off with promo code:</a> <strong>NEWADOPTION</strong></li><li><a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-74660-20&amp;h=a3874e29413b2fb688360c8c6674b69d341656715efbba231e9cd6de7c46fcef&amp;postID=67aa1e675794bed7384c0901&amp;postSlug=guides%2Fdeals%2Fbest-chewy-promo-codes-coupons&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.chewy.com%2Fdeals%2Ftodays-deals-2723%3F" data-autoaffiliated="true">Get a free $30 e-gift card when you spend $100 or more with promo code:</a> <strong>NEWYEAR</strong></li><li><a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-74660-20&amp;h=8f551de6ed7519756c2c0a168d8dacad8bc72a9a1b91293d2f58e58cbec5df03&amp;postID=67aa1e675794bed7384c0901&amp;postSlug=guides%2Fdeals%2Fbest-chewy-promo-codes-coupons&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.chewy.com%2Fdeals%2F45-egift-card-150-order-select-157502" data-autoaffiliated="true">Receive a free $45 e-gift card with your $150 order of select highest quality dog food with promo code:</a> <strong>QUALITY45</strong></li><li><a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-74660-20&amp;h=a7bdd5fe5383a01b8125e629a9f9f102f75bd36e04cefd925aaedd25f779cefe&amp;postID=67aa1e675794bed7384c0901&amp;postSlug=guides%2Fdeals%2Fbest-chewy-promo-codes-coupons&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.chewy.com%2Fdeals%2Fbuy-one-get-one-50-off-select-dental-158574%23rh%3DBrand%3AWHIMZEES" data-autoaffiliated="true">Buy one, get one 50% off select dental treats with promo code:</a> <strong>SMILE</strong></li><li><a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-74660-20&amp;h=bcc2df73697e960a6ff24cf69c2a94ac9c2244d03bb917a49046617424ab58db&amp;postID=67aa1e675794bed7384c0901&amp;postSlug=guides%2Fdeals%2Fbest-chewy-promo-codes-coupons&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.chewy.com%2Fdeals%2Ffree-wet-food-trial-pack-any-dog-or-156934" data-autoaffiliated="true">Receive a free wet food trial pack with any dog or cat food order with promo code:</a><strong> FREEPACK</strong></li><li><a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-74660-20&amp;h=bda7c9964209f09d247aedb8cc132f619a987b9ed213d15c41543a4fd5fe9f83&amp;postID=67aa1e675794bed7384c0901&amp;postSlug=guides%2Fdeals%2Fbest-chewy-promo-codes-coupons&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.chewy.com%2Fdeals%2F20-off-when-you-buy-3-or-more-select-143342" data-autoaffiliated="true">Save 20% when you buy three or more select dog and cat treats with promo code:</a> <strong>TREATS20</strong></li><li><a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-74660-20&amp;h=3c3bfb3058777183f4bada02c4dbe00c510be635194c704fd323514f89c019a0&amp;postID=67aa1e675794bed7384c0901&amp;postSlug=guides%2Fdeals%2Fbest-chewy-promo-codes-coupons&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.chewy.com%2Fbrands%2Fzesty-paws-7767" data-autoaffiliated="true">Get a $30 gift card with any $100 order of select pet favorites from Zesty Paws with promo code:</a> <strong>SPRING</strong></li><li><a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-74660-20&amp;h=a3874e29413b2fb688360c8c6674b69d341656715efbba231e9cd6de7c46fcef&amp;postID=67aa1e675794bed7384c0901&amp;postSlug=guides%2Fdeals%2Fbest-chewy-promo-codes-coupons&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.chewy.com%2Fdeals%2Ftodays-deals-2723%3F" data-autoaffiliated="true">Get a free $30 e-gift card with any $100+ order with promo code:</a> <strong>HAVEFUN</strong></li><li><a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-74660-20&amp;h=685a5399a5f5d8f4ac52bc5327f1a2c0bfb3d18a6ee7d6b5be1f0b06e273c479&amp;postID=67aa1e675794bed7384c0901&amp;postSlug=guides%2Fdeals%2Fbest-chewy-promo-codes-coupons&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.chewy.com%2Fdeals%2Fsave-on-your-first-pharmacy-order-12577" data-autoaffiliated="true">Save $20 when you spend $49+ at the pharmacy with promo code:</a><strong> RXSPRING20</strong></li><li><a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-74660-20&amp;h=a3874e29413b2fb688360c8c6674b69d341656715efbba231e9cd6de7c46fcef&amp;postID=67aa1e675794bed7384c0901&amp;postSlug=guides%2Fdeals%2Fbest-chewy-promo-codes-coupons&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.chewy.com%2Fdeals%2Ftodays-deals-2723%3F" data-autoaffiliated="true">Get a free $30 e-gift card with any $100+ order with promo code:</a><strong> CELEBRATE</strong></li><li><a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-74660-20&amp;h=3e00dbdbc5449828a60ead6a8455a0a7294b6536e7d0c5f2a7b9253dd99606d8&amp;postID=67aa1e675794bed7384c0901&amp;postSlug=guides%2Fdeals%2Fbest-chewy-promo-codes-coupons&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.chewy.com%2F" data-autoaffiliated="true">Save 30% on select items with promo code:</a> <strong>CHEWYTECH30</strong></li><li><a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-74660-20&amp;h=3e00dbdbc5449828a60ead6a8455a0a7294b6536e7d0c5f2a7b9253dd99606d8&amp;postID=67aa1e675794bed7384c0901&amp;postSlug=guides%2Fdeals%2Fbest-chewy-promo-codes-coupons&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.chewy.com%2F" data-autoaffiliated="true">Save 15% on select items with promo code:</a> <strong>CHEWYTECH15</strong></li><li><a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-74660-20&amp;h=3e00dbdbc5449828a60ead6a8455a0a7294b6536e7d0c5f2a7b9253dd99606d8&amp;postID=67aa1e675794bed7384c0901&amp;postSlug=guides%2Fdeals%2Fbest-chewy-promo-codes-coupons&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.chewy.com%2F" data-autoaffiliated="true">Get a free $30 e-gift card with your $100+ order with promo code:</a> <strong>SUMMER</strong></li><li><a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-74660-20&amp;h=a3874e29413b2fb688360c8c6674b69d341656715efbba231e9cd6de7c46fcef&amp;postID=67aa1e675794bed7384c0901&amp;postSlug=guides%2Fdeals%2Fbest-chewy-promo-codes-coupons&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.chewy.com%2Fdeals%2Ftodays-deals-2723%3F" data-autoaffiliated="true">Get a free $30 e-gift card with your $100+ order with promo code:</a> <strong>STOCKUP</strong></li><li><a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-74660-20&amp;h=0f27de458456330a0cea83cfe8e0e01a450b82915d6fc8ef4aff420ed34584e0&amp;postID=67aa1e675794bed7384c0901&amp;postSlug=guides%2Fdeals%2Fbest-chewy-promo-codes-coupons&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.chewy.com%2Fb%2Fpharmacy-2515" data-autoaffiliated="true">Save $20 on Chewy pharmacy orders of $49 or more with promo code:</a><strong> RXFALL20</strong></li><li><a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-74660-20&amp;h=a3874e29413b2fb688360c8c6674b69d341656715efbba231e9cd6de7c46fcef&amp;postID=67aa1e675794bed7384c0901&amp;postSlug=guides%2Fdeals%2Fbest-chewy-promo-codes-coupons&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.chewy.com%2Fdeals%2Ftodays-deals-2723%3F" data-autoaffiliated="true">Get a free $30 e-gift card when you spend $100 or more with promo code:</a> <strong>CHEER</strong></li></ul>
      
      </aside>
    
    <h2 id="68f449c6-73a8-4e91-b88a-db71678d9f0e" data-toc-id="68f449c6-73a8-4e91-b88a-db71678d9f0e" data-toc-label="Chewy sales and deals">Are there any other Chewy sales running at the moment?</h2><p id="68f449c6-73a8-4e91-b88a-db71678d9f0e">Check out the full list of markdowns and ongoing deals, including the option to shop deals by pet, on Chewy&#39;s <a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-74660-20&amp;h=629f504cd7b1b713cdc1f85ac3b0f942d2e9084e9448fdcf2d0d1264b22006c5&amp;postID=67aa1e675794bed7384c0901&amp;postSlug=guides%2Fdeals%2Fbest-chewy-promo-codes-coupons&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.chewy.com%2Fdeals%2Ftodays-deals-2723" data-autoaffiliated="true">Today&#39;s Deals page</a>. At the time of writing, you can shop for the following deals.</p>
      
      <aside class="callout-box headline-regular ignore-typography">
        
        <ul><li>See all current sales <a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-74660-20&amp;h=629f504cd7b1b713cdc1f85ac3b0f942d2e9084e9448fdcf2d0d1264b22006c5&amp;postID=67aa1e675794bed7384c0901&amp;postSlug=guides%2Fdeals%2Fbest-chewy-promo-codes-coupons&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.chewy.com%2Fdeals%2Ftodays-deals-2723" data-autoaffiliated="true">at Chewy</a></li><li>Save on <a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-74660-20&amp;h=12bc5bdbdd1dcca54f406f56931d83701725169a734b73fdbbc90176c71c2b62&amp;postID=67aa1e675794bed7384c0901&amp;postSlug=guides%2Fdeals%2Fbest-chewy-promo-codes-coupons&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.chewy.com%2Fdeals%2Fhealthcare-deals-8592" data-autoaffiliated="true">healthcare products</a></li><li>Save 35% on your first <a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-74660-20&amp;h=f0c9816f11ee05512614d02177da722ff6fe67b8f305227177286b178b54cc68&amp;postID=67aa1e675794bed7384c0901&amp;postSlug=guides%2Fdeals%2Fbest-chewy-promo-codes-coupons&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.chewy.com%2Fb%2Fautoship-save-15682" data-autoaffiliated="true">autoship order</a></li><li>Shop deals on <a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-74660-20&amp;h=b04d599511da01434f71cdd959e0f72650d96e143d6ba393300c11799aa35cec&amp;postID=67aa1e675794bed7384c0901&amp;postSlug=guides%2Fdeals%2Fbest-chewy-promo-codes-coupons&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.chewy.com%2Fdeals%2Ftoys-109207" data-autoaffiliated="true">dog and cat toys</a></li><li>Shop deals on <a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-74660-20&amp;h=d91293fb07b2de189119c5ec7c076fdb4259f62ab1da51bf7fdee2f28b37f1ed&amp;postID=67aa1e675794bed7384c0901&amp;postSlug=guides%2Fdeals%2Fbest-chewy-promo-codes-coupons&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.chewy.com%2Fdeals%2Fchewy-exclusives-101406" data-autoaffiliated="true">brands by Chewy</a></li><li>Save 35% on your first order of <a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-74660-20&amp;h=21a42851d3aca64f17a3443aa5503ad78d2c56e8bc799dfdd897a91fe2fe2bad&amp;postID=67aa1e675794bed7384c0901&amp;postSlug=guides%2Fdeals%2Fbest-chewy-promo-codes-coupons&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.chewy.com%2Fdeals%2F35-off-your-first-order-nexgard-140830" data-autoaffiliated="true">NexGard or Heartgard products</a></li></ul><p>All deals are automatically applied at checkout.</p>
      
      </aside>
    
    <h2 id="5ef747ef-493b-4c2c-8edf-7284d4b6b108" data-toc-id="5ef747ef-493b-4c2c-8edf-7284d4b6b108" data-toc-label="Use Chewy promo codes on these items">Use Chewy promo codes on these items</h2><p>If you purchase items we recommend in our pet guides on Chewy&#39;s site, you can easily spend enough to earn the free $20 gift card with the code <strong>WELCOME</strong>. Purchasing one of our top <a target="_blank" class="" href="https://www.businessinsider.com/guides/pets/best-cat-treats">cat treats</a>, the <a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-74660-20&amp;h=1074e3b1aa48fd6731f0bd7c71fec5add85944c5fc88847d4ef73a8c1c1db823&amp;postID=67aa1e675794bed7384c0901&amp;postSlug=guides%2Fdeals%2Fbest-chewy-promo-codes-coupons&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.chewy.com%2Finaba-churu-chicken-variety-creamy%2Fdp%2F184457" data-autoaffiliated="true">Inaba Churu Chicken Variety,</a> for $32.96, and the <a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-74660-20&amp;h=970683ca68847c49056d2f87003361253e70fa73b71e331da84185cebae526a1&amp;postID=67aa1e675794bed7384c0901&amp;postSlug=guides%2Fdeals%2Fbest-chewy-promo-codes-coupons&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.chewy.com%2Fchomchom-roller-pet-hair-remover%2Fdp%2F163270" data-autoaffiliated="true">ChomChom Pet Hair Remover</a>, one of our favorite pet hair removers we&#39;ve reviewed, for $24.99, puts the total price of your order over the $49 minimum to use the promo code.</p><ul><li><em>Follow us on </em><a target="_blank" class="" href="https://www.instagram.com/insiderreviews/?hl=en"><em>Instagram</em></a><em> and </em><a target="_blank" class="" href="https://www.whatsapp.com/channel/0029Vb2J5x9J3juulcffA60F"><em>WhatsApp</em></a><em> for more deals and buying guides</em></li></ul><hr/><h2 id="238158ff-c977-4ed2-9153-0bf574fed19f" data-toc-id="238158ff-c977-4ed2-9153-0bf574fed19f" data-toc-label="How to use Chewy promo codes">How to use Chewy promo codes</h2><p>Start by adding coupon-eligible items to your cart. Once on the <a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-74660-20&amp;h=52185bd22f671cf54d587970ac1d392135166ffe62233851c6a33e547d1fd7aa&amp;postID=67aa1e675794bed7384c0901&amp;postSlug=guides%2Fdeals%2Fbest-chewy-promo-codes-coupons&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.chewy.com%2Fapp%2Fcart" data-autoaffiliated="true">&#34;Shopping Cart&#34; page</a>, you should see a list of applicable promo codes in the &#34;Available Savings&#34; dropdown box. Apply any of the Chewy promo codes by clicking &#34;Apply,&#34; and you should see a checkmark to let you know that the coupon will be applied. From there, continue to checkout to enter your shipping and billing information.</p><figure><img src="https://i.insider.com/67d86b54585f1dff88b25c8a?format=jpeg" height="946" width="1004" charset="" alt="Screenshot of the Chewy checkout page, which allows you to enter a promo code."/><figcaption>A promo code field will appear on the checkout page before you place your order.<p class="copyright">Chewy</p></figcaption></figure><h2 id="32c4e503-d27c-42db-8190-948e6672b3ff" data-toc-id="32c4e503-d27c-42db-8190-948e6672b3ff" data-toc-label="Can you stack promo codes?">Can you stack Chewy promo codes?</h2><p>Chewy does allow you to stack promo codes. If multiple promotions apply to your purchase, they will be listed in your cart&#39;s &#34;Available Savings&#34; dropdown box. However, certain promotions may not be eligible for stacking, so be sure to check the terms and conditions.</p><figure><img src="https://i.insider.com/698bc56aa645d11881891a66?format=jpeg" height="2318" width="4636" charset="" alt="Brown yorkie dog sitting in a brown dog bed surrounded by dog toys"/><figcaption>Chewy has a wide selection of dog beds, toys, and accessories.<p class="copyright">Renphoto/Getty Images</p></figcaption></figure><h2 id="1f025bf3-d067-41fd-a024-5b0ec7e13edc" data-toc-id="1f025bf3-d067-41fd-a024-5b0ec7e13edc" data-toc-label="FAQs">Chewy promo code frequently asked questions</h2><h3 class="faq-question">Does Chewy offer discounts for students, teachers, and the military?</h3><p class="faq-answer">As of the time of writing, Chewy does not offer special discounts for students, teachers, or members of the military, so your best bet is to take advantage of their other coupons and deals.</p><p class="faq-answer">If you&#39;re a student or teacher, check out our roundups of the <a target="_blank" class="" href="https://www.businessinsider.com/guides/deals/best-student-discounts">best student discounts</a> and <a target="_blank" class="" href="https://www.businessinsider.com/guides/deals/teacher-discounts-deals-and-freebies">best teacher discounts</a> for more ways to save on your favorite brands.</p><h3 class="faq-question">Can I get pet insurance through Chewy?</h3><p class="faq-answer">Yes, Chewy does offer insurance. Chewy&#39;s <a target="_blank" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-74660-20&amp;h=4289df825e33515634af3eadcac4e6bf2761e392446747af2391526be0deaf20&amp;postID=67aa1e675794bed7384c0901&amp;postSlug=guides%2Fdeals%2Fbest-chewy-promo-codes-coupons&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.chewy.com%2Fpet-insurance%2F" data-autoaffiliated="true">Care Plus insurance</a> offers its customers four plans at varying price points, including everyday wellness coverage and accident and illness coverage.</p><p class="faq-answer">Read our full <a target="_blank" class="" href="https://www.businessinsider.com/personal-finance/pet-insurance/chewy-pet-insurance-review">Chewy pet insurance review</a> for more information on plans and pricing.</p><h3 class="faq-question">Does Chewy offer free shipping?</h3><p class="faq-answer">Chewy offers customers free shipping on all orders over $49. For all other orders, shipping costs a flat fee of $4.95 per order.</p><h3 class="faq-question">What is Chewy&#39;s return policy?</h3><p class="faq-answer">Chewy allows you to return items for a full refund within 365 days of your original purchase. This policy does not apply to prescription medications. That said, if you received damaged or incorrect medication, Chewy will help you exchange it or provide a refund on a case-by-case basis.</p><h3 class="faq-question">Do I need a vet prescription to get pharmacy products from Chewy?</h3><p class="faq-answer">Yes, you must have a prescription from a licensed vet to order medication from Chewy. Chewy will contact your vet by phone or fax for their authorization before fulfilling your order. This process can take around three business days, so consider the timing when deciding how soon to order.</p><h3 class="faq-question">What are the benefits of choosing Chewy&#39;s autoship option?</h3><p class="faq-answer">In addition to not having to remember to reorder pet supplies and prescriptions, shoppers who use autoship can save an extra 5% on select brands for all future autoship orders. There&#39;s no additional fee for choosing the autoship option, so it may be worth it if you frequently need to order the same food, medication, or supplies.</p><hr/><p><em>Still shopping? Check out our roundup of the </em><a target="_blank" class="" href="https://www.businessinsider.com/guides/pets/best-dog-subscription-boxes"><em>best dog subscription boxes</em></a><em>.</em></p><div class="read-original">Read the original article on <a href="https://www.businessinsider.com/guides/deals/best-chewy-promo-codes-coupons">Business Insider</a></div>]]></content:encoded>
      <author>insider@insider.com (Jennifer Gonick,Sarah Saril)</author>
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      <pubDate>Fri, 10 Apr 2026 18:18:07 +0000</pubDate>
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      <title>The 9 best men&#39;s slippers for comfort and support</title>
      <link>https://www.businessinsider.com/guides/style/best-slippers-men</link>
      <description>A podiatrist helped us choose 9 men&#39;s slippers that offer the best comfort and support for wearing at home all day.</description>
      <content:encoded><![CDATA[<p class="headline-regular financial-disclaimer">When you buy through our links, Business Insider may earn an affiliate commission. <a target="_blank" href="https://www.businessinsider.com/guides/about-us">Learn more</a></p><figure><img src="https://i.insider.com/690514f0c007ca8c27380ece?format=jpeg" height="1500" width="3000" charset="" alt="two Bombas slippers side by side"/><figcaption>Bombas Saturday Suede Slip-On (left) and Bombas Gripper Slipper (right).<p class="copyright">Amir Ismael/Business Insider</p></figcaption></figure><p>Few things feel as good as stepping into a pair of slippers, whether it&#39;s first thing in the morning or after a long day on your feet. We should know, because we&#39;ve been testing (and re-testing) men&#39;s slippers across the Reviews team for about seven years now. Yep, we&#39;ve put literal years of research and testing into this buying guide, and we continue to test slippers regularly. </p><p>Our top pick overall, perhaps unsurprisingly, comes from L.L.Bean. Our absolute favorite pair is the <a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=biipgf_111417_best-mens-slippers-20&amp;h=e933e1d51e7e5e24ac89c58add8e2d2d37d9d7d16fc669ff77ac39f27b04d9d9&amp;postID=61b8efc6f2a36b1ac9f4172e&amp;postSlug=guides%2Fstyle%2Fbest-slippers-men&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.llbean.com%2Fllb%2Fshop%2F88422" data-autoaffiliated="true">L.L.Bean Venetian</a> slipper for its versatility as an indoor and outdoor slipper, warm shearling interior, and mid-level support. Our favorite pick for extreme warmth is the indoor-only <a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=biipgf_111417_best-mens-slippers-20&amp;h=f8f3f812ef8a33c4bf92f9f190c4271b0136ea762427e1b16534a6f64c438b54&amp;postID=61b8efc6f2a36b1ac9f4172e&amp;postSlug=guides%2Fstyle%2Fbest-slippers-men&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.llbean.com%2Fllb%2Fshop%2F18999%3Fpage%3Dmens-wicked-good-slippers%26amp%3Bbc%3D474-629-503380%26amp%3Bfeat%3D503380-GN3%26amp%3Bcsp%3Da%26amp%3BattrValue_0%3D926%26amp%3Bgnrefine%3D1*OUTSL_MTRL*Suede%2520Outsole%26amp%3Bpos%3D1" data-autoaffiliated="true">L.L.Bean Wicked Good booties</a>, which one of our editors wore for seven years before needing to replace them.</p><p>As a team, we&#39;ve tested over 48 slippers from all of the best brands, focusing on pairs that offer support, warmth, and comfort. Our testing included pairs built for indoor, outdoor, and  Find more of our favorite pairs for comfortable lounging below.</p><p><a target="_blank" href="https://www.businessinsider.com/our-expertise-style-beauty-insider-style-beauty-reviews">Learn more about how Business Insider&#39;s Reviews team tests and researches style products</a>.</p><h2 id="debe1ffb-e0a7-49a0-a299-b964b9149cb1" data-toc-id="debe1ffb-e0a7-49a0-a299-b964b9149cb1">The top 5 best men&#39;s slippers we tested:</h2><h2 id="0f413d7e-74c8-4585-af25-68df85e5c670" data-toc-id="0f413d7e-74c8-4585-af25-68df85e5c670" data-toc-label="Best moccasin style">Best overall: L.L. Bean Wicked Good Venetian Slippers</h2><p>No one does slippers like L.L.Bean. The brand&#39;s Wicked Good family includes several styles made from its signature shearling-lined suede, but the <a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=biipgf_111417_best-mens-slippers-20&amp;h=e933e1d51e7e5e24ac89c58add8e2d2d37d9d7d16fc669ff77ac39f27b04d9d9&amp;postID=61b8efc6f2a36b1ac9f4172e&amp;postSlug=guides%2Fstyle%2Fbest-slippers-men&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.llbean.com%2Fllb%2Fshop%2F88422" data-autoaffiliated="true">Venetian</a> is our favorite pair.</p><p>The big difference between the Venetian and the popular <a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=biipgf_111417_best-mens-slippers-20&amp;h=9c2fe13f19cc58bfeac0a1269ebf2d51ddf0735735fa9293647a4ac509489e8f&amp;postID=61b8efc6f2a36b1ac9f4172e&amp;postSlug=guides%2Fstyle%2Fbest-slippers-men&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.llbean.com%2Fllb%2Fshop%2F65637" data-autoaffiliated="true">Moccasin style</a> (which is the top pick at Wirecutter) is that the Venetian doesn&#39;t have rawhide laces — and that&#39;s exactly why we like them better. The laces on the moccasin pair come undone easily, at one point leading to a tester tripping up the stairs. The Venetian has the same elegant shape with a sleeker look and no tripping hazards.</p><p>The rubber sole is also a selling point that won us over. It offers great traction and durability for indoor wear and a small amount of support for the moments you may need to leave the house in slippers (grabbing mail, firewood, etc.), or the times you may be on your feet for extended periods (in the kitchen or doing chores). There is no real built-in arch support, but the sheepskin is cushiony enough for most.</p><p>Lastly, the warmth factor is only beatable by the next pair of L.L.Bean slippers on this list. The shearling interior wicks moisture away from the skin, keeping your feet warm but not feeling sweaty or suffocated.</p><p>As far as sizing goes, you&#39;ll want to order a half-size up in this style because they do run a bit snug to start. This isn&#39;t the case for all of the brand&#39;s slippers, but for this pair, the brand&#39;s advice is true.</p><h2 id="3925d9bf-2041-4eca-8a30-c116dc02f065" data-toc-id="3925d9bf-2041-4eca-8a30-c116dc02f065" data-toc-label="Best for warmth">Best for warmth: L.L.Bean Wicked Good Slippers</h2><figure><img src="https://i.insider.com/5e8b784b15ea4b57e5502663?format=jpeg" height="3024" width="4032" charset="" alt="Wicked Good Slippers"/><figcaption><p class="copyright">Amir Ismael/Insider</p></figcaption></figure><p><a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=biipgf_111417_best-mens-slippers-20&amp;h=99ea8db44e27a8963844bcfb6b1a603517e61ea26c1389f8c88918b1a11b3344&amp;postID=61b8efc6f2a36b1ac9f4172e&amp;postSlug=guides%2Fstyle%2Fbest-slippers-men&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.llbean.com%2Fllb%2Fshop%2F18999" data-autoaffiliated="true">L.L.Bean&#39;s Wicked Good Slippers</a> are, hands down, the warmest ones on this list. The bootie-style suede slipper is lined with plush shearling all the way up to the ankle, offering next-level warmth.</p><p>This pair is really for indoor use only because it has a suede bottom rather than a rubber one. However, it patinas beautifully over time, transforming into a leather-like sole. If you&#39;re wondering how that may affect durability, our executive editor, Sally Kaplan, wore her pair for seven years straight until the shearling finally wore down on the footbed. And, several years after his initial test of this pair, style editor Amir Ismael also says his pair is still going strong.</p><p>While they&#39;re incredibly warm and easy to slip on, the one limitation of the booties&#39; construction is that it lacks any real arch support. These really are the definition of a lounging slipper rather than a pair you&#39;d want to wear for hours of doing chores around the house, so keep that in mind when making a decision.</p><p>As far as sizing goes, if you&#39;re usually a half size, you should definitely order the size up since these only come in whole sizes.</p><p>Read our full <a target="_blank" href="https://www.businessinsider.com/guides/style/llbean-wicked-good-slippers-review">L.L.Bean Wicked Good Slippers review</a>.</p><h2 id="cc05bb63-9a97-410d-8ee3-ab3b1359d413" data-toc-id="cc05bb63-9a97-410d-8ee3-ab3b1359d413" data-toc-label="Best indoor">Best indoor: Bombas Gripper Slipper</h2><figure><img src="https://i.insider.com/675c9a60ec3fba82bfa9235a?format=jpeg" height="2268" width="3024" charset="" alt="a man wearing  Bombas Cable Knit Gripper Slippers"/><figcaption><p class="copyright">Amir Ismael/Business Insider</p></figcaption></figure><p>This <a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=biipgf_111417_best-mens-slippers-20&amp;h=f16eb6bd1833f09ae9908c06e720a07927231aa22da3585e93094fe5c274f028&amp;postID=61b8efc6f2a36b1ac9f4172e&amp;postSlug=guides%2Fstyle%2Fbest-slippers-men&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fbombas.com%2Fcollections%2Fmens-gripper-slippers" data-autoaffiliated="true">slipper-sock hybrid from Bombas</a> is best worn while lounging around the house. The Gripper Slippers are our top pick for men who like a slipper they can wear on the couch or even while reading in bed.</p><p>The interior of the slipper is plush and insulated, made from a Merino wool blend that wicks moisture from the foot. It can be worn with or without socks, and thanks to the fact that the pair is machine-washable, you won&#39;t feel bad getting them sweaty. Plus, they pack down like thick socks, so you can travel with them easily.</p><p>The bottom of the slipper has little silicone grip dots to keep you from slipping or sliding on slick floors. If you&#39;re looking for something to carry you from one room to the next but don&#39;t need much in the way of arch support, the Gripper Slippers are an easy, comfy choice.  </p><p>Read our full <a target="_blank" href="https://www.businessinsider.com/guides/style/bombas-gripper-slippers-review">Bombas Gripper Slippers review</a>.</p><h2 id="bc1a4475-40e0-4f72-bf38-4e2d8bdffdae" data-toc-id="bc1a4475-40e0-4f72-bf38-4e2d8bdffdae" data-toc-label="Best overall">Best water-repellent: Subu Concept Slipper</h2><figure><img src="https://i.insider.com/651b19682ce014759e72a728?format=jpeg" height="3000" width="4000" charset="" alt="A pair of black Subu house slippers on a wooden floor with a rug."/><figcaption><p class="copyright">Gabrielle Chase/Insider</p></figcaption></figure><p>If you live in a snowy or rainy climate where you may be trekking through inclement weather to check mail or grab logs for the fire, these are the slippers for you.</p><p>SUBU Tokyo takes the ancient custom of wearing house shoes into the present day with their modern designs and outdoor versatility. The gender-neutral <a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=biipgf_111417_best-mens-slippers-20&amp;h=501f28e5ff8d3725f2d11075c975abc8409dee6d2529d45070d0473f0db2cd0e&amp;postID=61b8efc6f2a36b1ac9f4172e&amp;postSlug=guides%2Fstyle%2Fbest-slippers-men&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.amazon.com%2FSubu-Insulated-Indoor-Outdoor-Slippers%2Fdp%2FB07HJVLT2M" data-autoaffiliated="true">Concept slipper</a> draws inspiration from a traditional silhouette and is retrofitted with modern materials that function well in everyday life.</p><p>They&#39;re built around multilayer insoles to be a comfy retreat for tired feet. The light padding doesn&#39;t offer a tremendous amount of arch support, but it&#39;s still soft enough to give you a fleecy, cushioned footbed. Your feet may get sweaty wearing these with socks in temperatures above 60 degrees, but otherwise, the open-back design lets enough air through so that they won&#39;t become damp.</p><p>While they make an excellent indoor slipper, they function just as well for the outdoors. Their water-resistant, Teflon-coated nylon upper feels like wearing a puffer jacket on your feet. Meanwhile, the sturdy EVA rubber soles are thick and firm enough to steady you on uneven terrain.</p><p>The materials are safe to wash, which can help extend their life. The brand advises that the best way to clean them is by brushing them with soap and lukewarm water, then letting them air-dry in a low-light, well-ventilated area.</p><h2 id="79d4689c-6fa7-4634-a277-f2d8fc54a7a6" data-toc-id="79d4689c-6fa7-4634-a277-f2d8fc54a7a6" data-toc-label="Best outdoor">Best outdoor: Minnetonka Sheepskin Hardsoles</h2><p>For supporting your feet both indoors and out, Minnetonka&#39;s <a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=biipgf_111417_best-mens-slippers-20&amp;h=b3b33a55a6eadb728fc158c6602536b4ef499181350d49ec0ee28999397db73d&amp;postID=61b8efc6f2a36b1ac9f4172e&amp;postSlug=guides%2Fstyle%2Fbest-slippers-men&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.amazon.com%2Fdp%2FB00YHT8EOE" data-autoaffiliated="true">Sheepskin Hardsole slippers</a> have everything you&#39;ll need. Thanks to their thick rubber soles, this pair is our top pick for guys who want both cozy house shoes and slide-on errand gear alike.</p><p>On the inside, you&#39;ll find not-too-thick sheepskin lining, which makes these less obvious as slippers if you&#39;re outside of the home. Sheepskin wicks moisture from the foot and can withstand sweat in a way that faux materials can&#39;t, which is why we prefer these over the pile-lined version, which is a bit more affordable (but a lot more smelly). These also come in several colors, and we think the darker ones are harder to differentiate from normal suede loafers if you&#39;re at the grocery store or running errands.</p><p>On the outside is a genuine suede upper and rawhide lace that&#39;ll withstand regular wear, with a thick rubber sole to provide traction and stability on slippery floors or wet pavement. These fit true to size when worn without socks and come in wide sizes.</p><h2 id="48a93f1a-743c-41f8-8f71-3edb934b272e" data-toc-id="48a93f1a-743c-41f8-8f71-3edb934b272e">Best sandal: OOFOS Ooahh Slide Sandal</h2><p>At the end of a long day wearing close-toed shoes, it&#39;s a relief to step into some slides that let your feet breathe. Even better, though, is the feeling of a remarkably cushioned footbed that&#39;s like walking on clouds.</p><p><a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=biipgf_111417_best-mens-slippers-20&amp;h=040ca21aa45f28c54ce4b96ed8c08ae7c8034fd94f36414d2fbdf495d7f18bd2&amp;postID=61b8efc6f2a36b1ac9f4172e&amp;postSlug=guides%2Fstyle%2Fbest-slippers-men&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.amazon.com%2FOOFOS-Unisex-Ooahh-Slide-Sandal%2Fdp%2FB00BRC4L14%2F" data-autoaffiliated="true">OOFOS slides</a> are designed to absorb shock and relieve tension in your joints, so they work to protect more than just your feet. The instep design helps cradle high arches, while the deep heel cups give you a stable platform to step on. People who tend to drag their feet in slides will find it impossible to do so in these, because the wide strap holds the sandal firmly in place as you walk.</p><h2 id="d719018b-934b-45da-b591-e5c539e3b3e9" data-toc-id="d719018b-934b-45da-b591-e5c539e3b3e9" data-toc-label="Best for wide feet">Best for wide feet: Deer Stags Nordic Memory Foam Slippers</h2><p>Our pick for the best slippers for men with wide feet conveniently come at a budget-friendly price. The <a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=biipgf_111417_best-mens-slippers-20&amp;h=558f08e9247a71907c1a8f34ff8f3d475cf9a8ec7b48bea1148a5a231190601f&amp;postID=61b8efc6f2a36b1ac9f4172e&amp;postSlug=guides%2Fstyle%2Fbest-slippers-men&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.zappos.com%2Fp%2Fdeer-stags-nordic-slipper%2Fproduct%2F7690907" data-autoaffiliated="true">Deer Stags Nordic Memory Foam Slippers</a> are under $40, extremely comfortable, and they come in wide sizing.</p><p>The interior features faux shearling and a comfortable memory foam footbed, but one thing we especially loved about this pair of slippers is that the insole is removable, so you can replace it with your own orthotics if you choose.</p><p>The flexible outsoles aren&#39;t super thick, nor is the memory foam, so you won&#39;t get a ton of shock absorption in these, but we didn&#39;t mind that in our testing as many of our other picks on this list featured similarly flexible outsoles.</p><p>It&#39;s worth noting that these slippers tend to run small, so for this reason, we recommend sizing up on the Deer Stags.</p><h2 id="665e6bec-fe3c-47f5-922b-e995f7015076" data-toc-id="665e6bec-fe3c-47f5-922b-e995f7015076" data-toc-label="Best for plantar fasciitis">Best for arch support: ONCAI Orthotic Slide Sandals</h2><p>Arch support in a slipper is crucial if you&#39;re on your feet a lot around the house. Whether you have high arches or a condition like plantar fasciitis, <a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=biipgf_111417_best-mens-slippers-20&amp;h=dc2d87c5971054b561fa0ef2d055f5f9378d2aac2804dd163b4c6b392fff932c&amp;postID=61b8efc6f2a36b1ac9f4172e&amp;postSlug=guides%2Fstyle%2Fbest-slippers-men&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.amazon.com%2FONCAI-Support%25EF%25BC%258CFur-Orthopedic-Fasciitis-Adjustable%2Fdp%2FB0BGG8QJ95" data-autoaffiliated="true">ONCAI&#39;S Orthotic Slides</a> are your best bet.</p><p>When we began researching for this guide, Dr. Sutera told Business Insider to &#34;Look for features such as cushion, arch support, and a deep-seated heel cup. Avoid thin, flat, and worn-out shoes, which can cause plantar fasciitis.&#34; This pair meets all those requirements and more, with a cushiony footbed, excellent structural arch support that isn&#39;t too hard, and a heel cup that cradles the foot for stability.</p><p>We also love that it has an adjustable strap to accommodate narrow and wide feet, and is available in half-size options to ensure the perfect fit.</p><h2 id="255ab4fa-f644-4044-a622-690cb7e6eec4" data-toc-id="255ab4fa-f644-4044-a622-690cb7e6eec4" data-toc-label="Best memory foam">Best sink-in comfort footbed: Bombas Saturday Suede Slip-On</h2><figure><img src="https://i.insider.com/69051332599d46a4ccc14612?format=jpeg" height="3409" width="4546" charset="" alt="Bombas Saturday Suede Slip-On in black"/><figcaption><p class="copyright">Amir Ismael/Business Insider</p></figcaption></figure><p>Bombas is best known for its socks, but in recent years, the brand&#39;s slippers have really stood out in our testing. While its first pair (featured a few picks earlier) was strictly meant for indoors, the <a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=biipgf_111417_best-mens-slippers-20&amp;h=7bda28252dedce4044c9fdca483b12fd5cbcab411d74124d0c504bde5308ea45&amp;postID=61b8efc6f2a36b1ac9f4172e&amp;postSlug=guides%2Fstyle%2Fbest-slippers-men&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fbombas.com%2Fproducts%2Fmens-saturday-suede-slip-on" data-autoaffiliated="true">Saturday Suede Slipper</a> has an outsole that makes it wearable outdoors as well.</p><p>What we loved most about this pair was the memory foam insoles. They&#39;re really thick, so they mold well to your foot, creating what&#39;s essentially a custom level of arch support. They also don&#39;t need to be worn with socks.</p><p>The thickness of the outsole is also worth noting, because it adds some energy absorption you won&#39;t find on basic hard-bottom slippers. They also have a good amount of traction.</p><p>The uppers are made from suede and treated to be water-resistant, though Bombas recommends spraying them with a suede protector if you plan to run errands outside in inclement weather. We tested the water-resistance claim, and the water beaded off nicely, leaving very little left on the slipper.</p><p>In terms of sizing, they only come in whole sizes, but we recommend sizing up if you&#39;re usually a half size. Our tester normally wears a men&#39;s 8.5 and said the 9 fit him very comfortably. Just note that while they are a slip-on, the heel portion sometimes needs a little extra pull (don&#39;t worry, there&#39;s a heel tab) to get them on. So if you are someone who isn&#39;t comfortable reaching down to pull a shoe on, you may not want to opt for these.</p><h2 id="a72b50cc-5c55-4181-80e4-104d20e6b52d" data-toc-id="a72b50cc-5c55-4181-80e4-104d20e6b52d">How we tested the best slippers for men</h2><p>Our testing starts with choosing slippers that are designed to be comfortable, supportive, and in some cases, warm. Every pair of slippers was wear tested for their specific uses. Indoor slippers were worn indoors with a focus on comfort and ease of putting on, outdoor slippers were tested for traction on outdoor terrains and water-resistance against light rain.</p><p>We also take into consideration factors such as sizing, fit, support, and break-in periods (if any) to reach optimal comfort.</p><h2 id="86fd9e6f-1d23-4e03-a286-1bd26e7da5eb" data-toc-id="86fd9e6f-1d23-4e03-a286-1bd26e7da5eb" data-toc-label="Best slippers for men FAQs">Best slippers for men FAQs answered by a podiatrist</h2><p id="86fd9e6f-1d23-4e03-a286-1bd26e7da5eb" data-toc-label="Best slippers for men FAQs">To help inform our guide to the best slippers for men, Business Insider consulted with surgically-trained podiatrist <a target="_blank" rel="noopener" href="https://www.citypodiatry.com/provider/jacqueline-sutera-dpm">Dr. Jacqueline Sutera</a>, whose practice focuses on what she dubs &#34;whole body podiatry.&#34;</p><h3 class="faq-question"><strong>What kind of slippers are the most comfortable?</strong></h3><p class="faq-answer">Well, that depends on what you&#39;ve got on your feet right now. To provide maximum comfort, the best slippers for men will need to differ in many ways from whatever shoes you&#39;ve been wearing all day. &#34;The body and feet love moderation and variety,&#34; says Dr. Sutera.  Wearing the same shoes all day and everyday is not healthy in the long run. This can lead to overuse and repetitive stress injuries such as tendonitis, plantar fasciitis, just to name a few.&#34; </p><p class="faq-answer">In contrast to dress shoes or work boots, stepping into a pair of slippers with a deep heel cup and extra arch cushion will provide significant relief, especially when worn routinely. </p><h3 class="faq-question">Why are comfortable slippers important even indoors?</h3><p class="faq-answer">&#34;Feet are the foundation of the body. When feet are well-supported by the right shoe and slippers, they can help align the higher up ankles, knees, hip, and back joints,&#34; says Dr. Sutera.</p><h3 class="faq-question"><strong>What slippers are best for plantar fasciitis or high arches?</strong></h3><p class="faq-answer">To determine the best slippers for men with plantar fasciitis, Dr. Sutera developed the &#34;Tabletop Test.&#34; &#34;Take your shoes, put them on a tabletop, and examine the soles at eye level,&#34; she tells Insider. &#34;Are they even? Are they worn? Then flip them upside down and examine the tread. Is it smooth? Does it have holes? If so, replace the shoes.&#34; </p><p class="faq-answer">The idea is to avoid any flimsiness and instead wear slippers that provide ample shock absorption. Sore high arches similarly need extra cushioning, though it&#39;s equally important for the slippers to feel somewhat flexible to accommodate the foot&#39;s natural shape. <br/></p><h3 class="faq-question"><strong>What are the best materials for slippers?</strong></h3><p class="faq-answer">When trying to find the right pair of slippers, consider which materials will accommodate your long-term needs. In cooler climates and seasons, wool and shearling will help regulate body temperature by keeping the extremities warm. For hot weather, opt for a slipper with a ventilated material to prevent any stuffiness. &#34;I would recommend a washable slipper which does not absorb sweat. This will reduce odor-causing bacteria that would thrive in the fabric versions,&#34; Dr. Sutera says.  </p><p class="faq-answer">If the foam midsoles in your current pair have become flat, it&#39;s time to start looking for the best slippers for men that&#39;ll fit true-to-size and maintain the same form and function as they day they were purchased.  &#34;Wearing shoes that fit too tight or too loose can cause injury and pain over time. Bunions and hammertoes can get worse, and this can cause blisters, ingrown toenails, bruising, neuromas, and more,&#34; says Dr. Sutera. </p><div class="read-original">Read the original article on <a href="https://www.businessinsider.com/guides/style/best-slippers-men">Business Insider</a></div>]]></content:encoded>
      <author>gabriellechase@insider.com (Gabrielle Chase,Jacqueline Sutera, DPM,Sally Kaplan)</author>
      <guid>https://www.businessinsider.com/guides/style/best-slippers-men</guid>
      <pubDate>Fri, 10 Apr 2026 18:10:49 +0000</pubDate>
      <category domain="https://www.businessinsider.com/insiderpicks-style">Style (Reviews)</category>
      <category domain="https://www.businessinsider.com/insiderpicks">Reviews</category>
      <category>mens-shoes</category>
      <category>slippers</category>
      <category>ip-style</category>
      <category>style-guides</category>
      <category>insider-picks-guides</category>
      <category>guide-update</category>
      <category>insider-picks</category>
      <category>best-guides</category>
      <category>non-affiliate</category>
      <category>insider-reviews</category>
      <category>reviews-rit-ads</category>
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      <title>Americans feel worse about the economy than ever before</title>
      <link>https://www.businessinsider.com/consumer-sentiment-record-low-umich-gas-prices-inflation-economy-2026-4</link>
      <description>It&#39;s official: Americans are feeling terrible about the economy. Look no further than what&#39;s happening at the gas pump.</description>
      <content:encoded><![CDATA[<figure><img src="https://i.insider.com/69d939a805c9b303c4e77094?format=jpeg" height="2521" width="3781" charset="" alt="people fill up their cars with gas at a gas station in california"/><figcaption>Americans are feeling bad about the economy, and it&#39;s due in part to prices at the gas pump.<p class="copyright">Camden Hall/NurPhoto via Getty Images</p></figcaption></figure><ul class="summary-list"><li>New data showed consumer sentiment slipped to a record low in April.</li><li>Rising gas prices are affecting people&#39;s view of the economy.</li><li>Other economic issues, like the frozen job market, are probably worsening the dreariness.</li></ul><p>Americans&#39; economic mood can be succinctly described in one word: Terrible.</p><p>While <a target="_blank" href="https://www.businessinsider.com/cpi-march-inflation-rose-missed-forecasts-iran-war-2026-4">inflation soars</a> as conflict with Iran drags on and shows up at <a target="" class="" href="https://www.businessinsider.com/gas-prices-record-increase-march-iran-war-2026-4">the gas pump</a>, consumer sentiment is plummeting. University of Michigan&#39;s Consumer Sentiment Index, which tracks how American consumers feel about economic conditions, fell to 47.6 in April — a record low and a nearly 11% decline month-over-month.</p><div id="1775843311210" data-styles="default-width" data-embed-type="custom" data-script="" class="insider-raw-embed" data-type="embed"><iframe title="Consumer sentiment" aria-label="Line chart" id="datawrapper-chart-r4Kvw" src="https://datawrapper.dwcdn.net/r4Kvw/1/" scrolling="no" frameborder="0" style="width: 0; min-width: 100% !important; border: none;" height="392" data-external="1"></iframe><script type="text/javascript">window.addEventListener("message",function(a){if(void 0!==a.data["datawrapper-height"]){var e=document.querySelectorAll("iframe");for(var t in a.data["datawrapper-height"])for(var r,i=0;r=e[i];i++)if(r.contentWindow===a.source){var d=a.data["datawrapper-height"][t]+"px";r.style.height=d}}});</script></div><p>The overall sentiment index combines views of how the economy is doing right now with what Americans think is going to happen in the near future, and both crashed this month.</p><p>&#34;Demographic groups across age, income, and political party all posted setbacks in sentiment, as did every component of the index, reflecting the widespread nature of this month&#39;s fall,&#34; Joanne Hsu, University of Michigan&#39;s director of surveys of consumers, said <a target="_blank" href="https://www.sca.isr.umich.edu/">in a release</a>.</p><p>It&#39;s not the first time in recent years that sentiment has tanked at the same time costs spike. The last low was in June 2022, at 50, when inflation rose to 9.1%, and gas prices hit record highs amid <a target="_blank" href="https://markets.businessinsider.com/news/commodities/us-gas-prices-7-gallon-2023-oil-markets-gasbuddy-2022-12">Russia&#39;s war in Ukraine</a> and a broader inflationary spiral.</p><p>Now, sentiment is worse than the plunges seen in the wake of the Great Recession and the COVID-19 pandemic. Some of that can likely be chalked up to the very real, immediate price hikes showing up at the pump. New consumer price index data showed <a target="_blank" href="https://www.businessinsider.com/gas-prices-record-increase-march-iran-war-2026-4">gas prices</a> increased by a record 21% over the month in March, and accounted for about three-fourths of the overall monthly CPI increase of 0.9%.</p><p>&#34;Much higher gasoline prices, the lower stock market, and volatile news headlines are biting down on consumer sentiment,&#34; said Nationwide economist Oren Klachkin. &#34;We don&#39;t see sentiment recovering in short order since high gas prices are likely to stick around at least in the short term, adding to ongoing cost of living frustrations.&#34;</p><p>Beyond gas, the trickle-down effect of rising oil and energy prices has shown up in everyday purchases and has tampered with Americans&#39; vacation planning — something likely to lead to a more dreary outlook.</p><p>&#34;Airlines are raising prices because of higher jet fuel,&#34; Gbenga Ajilore, chief economist at the Center on Budget and Policy Priorities, said. &#34;Transportation costs are rising because of higher diesel prices which filter into the goods we pay for with Amazon, UPS, FedEx.&#34;</p><p>The general malaise may also be exacerbated by a dreary jobs outlook. Consumers&#39; assessments of their own personal finances fell by 11%, according to the University of Michigan&#39;s survey, and Americans surveyed by the Federal Reserve Bank of New York increasingly don&#39;t think they&#39;d <a target="_blank" href="https://www.businessinsider.com/americans-feel-bad-about-finding-new-role-unemployed-for-longer-2026-4">find a new job</a> in the next three months if they lost theirs today.</p><div id="1775843311210" data-styles="default-width" data-embed-type="custom" data-script="https://datawrapper.dwcdn.net/lKVQe/embed.js" class="insider-raw-embed" data-type="embed"><div style="min-height:464px" id="datawrapper-vis-lKVQe"><script type="text/javascript" defer="" src="https://datawrapper.dwcdn.net/lKVQe/embed.js" charset="utf-8" data-target="#datawrapper-vis-lKVQe"></script><noscript><img src="https://datawrapper.dwcdn.net/lKVQe/full.png" alt="Line chart" /></noscript></div></div><p>Dreary sentiment might be here to stay as the effects of the conflict with Iran keep prices high and drag on the economy.</p><p>&#34;Even if the prices of gasoline and diesel start to come down after the conflict resolves, the effect on the economy will be more long-lasting,&#34; Stephen Kates, a financial analyst at Bankrate, said. &#34;Fuel prices will not fall as quickly as they rose.&#34;</p><p><em>Do you have a story to share about how rising prices and volatility are affecting your economic outlook? Contact these reporters at </em><a target="_blank" href="mailto:jkaplan@businessinsider.com">jkaplan@businessinsider.com</a><em> and </em><a target="_blank" href="mailto:mhoff@businessinsider.com">mhoff@businessinsider.com</a><em>.</em></p><div class="read-original">Read the original article on <a href="https://www.businessinsider.com/consumer-sentiment-record-low-umich-gas-prices-inflation-economy-2026-4">Business Insider</a></div>]]></content:encoded>
      <author>jkaplan@businessinsider.com (Juliana Kaplan,Madison Hoff)</author>
      <guid>https://www.businessinsider.com/consumer-sentiment-record-low-umich-gas-prices-inflation-economy-2026-4</guid>
      <pubDate>Fri, 10 Apr 2026 18:08:08 +0000</pubDate>
      <category domain="https://www.businessinsider.com/economy">Economy</category>
      <category>economy</category>
      <category>consumer-sentiment</category>
      <category>umich-consumer-sentiment</category>
      <category>inflation</category>
      <category>gas-prices</category>
      <category>kitchen-table-big-bet</category>
      <media:thumbnail url="https://i.insider.com/69d942bf05c9b303c4e7710e?format=jpeg" width="2792" height="2094"></media:thumbnail>
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      <title>The US Army is test-driving a new hotline for soldiers overwhelmed with too much data — both in and out of combat</title>
      <link>https://www.businessinsider.com/army-testing-hotline-for-soldiers-with-battlefield-data-problems-2026-4</link>
      <description>The data operations center, a small task force of specialists, is fielding problems with data management and overload from across the Army.</description>
      <content:encoded><![CDATA[<figure><img src="https://i.insider.com/69d92aff96ef6a4c9d121af3?format=jpeg" height="5464" width="8192" charset="" alt="A soldier crouches looking at a tablet. Two soldiers stand behind him. It&#39;s nighttime."/><figcaption>The new data operations center is a 9-1-1 for soldiers with data questions and problems.<p class="copyright">US Army photo by Sgt. Rhianna Ballenger</p></figcaption></figure><ul class="summary-list"><li>The Army has established a new 9-1-1 helpline for soldiers with data problems.</li><li>The pilot data operations center receives requests for help, analyzes the problem, and provides solutions.</li><li>ADOC is an example of the Army&#39;s major data- and software-driven transformation.</li></ul><p>As the Army transforms into a more data-centric force, it&#39;s testing out how to support soldiers navigating data problems, drowning in battlefield information, and adapting to new systems.</p><p>The US Army Data Operations Center, a 180-day pilot program, is the service&#39;s solution to data management, providing a hotline for soldiers across the Army to receive help with problems ranging from data on the <a target="" class="" href="https://www.businessinsider.com/us-army-jammed-new-tech-ngc2-electronic-warfare-2026-2">Next Generation Command and Control</a> system to troubleshooting new software or issues in the cloud. It&#39;s the latest element of what Army leadership describes as a generational shift in how the service operates and fights.</p><p>ADOC went live last week, with a small team of civilian and soldier data specialists and engineers taking requests from different organizations. As of Tuesday, officials told reporters, the center had received seven requests.</p><p>The warfighting engagement cell, operating 24/7, receives questions, essentially tickets in a dashboard, and then analyzes the issues, works with data engineers to provide solutions, and sends them back to the user.</p><p>While the center is currently in test-mode, it could be the nexus of how the Army <a target="" class="" href="https://www.businessinsider.com/new-us-army-software-predicts-ammo-supply-needs-enemy-actions-2026-2">manages its data problems</a> across the service. &#34;I think ADOC will serve as the Army&#39;s single authoritative organization for anything when it comes to data operations,&#34; Lt. Gen. Jeth Rey, deputy chief of staff of the Army&#39;s G-6, said. ADOC, Army leaders said, could be vital to helping the Army&#39;s transition to fully maturing in the data space.</p><figure><img src="https://i.insider.com/69d92b6a96ef6a4c9d121af9?format=jpeg" height="4849" width="7270" charset="" alt="A laptop computer sits at a desk with people standing around it."/><figcaption>The Army is undergoing a major, data- and software-driven transformation.<p class="copyright">US Army photo by Cpl. James Robinson</p></figcaption></figure><p>The center has so far received requests related to unit training. But ADOC is able to respond to tickets from soldiers in <a target="" class="" href="https://www.businessinsider.com/us-army-making-next-day-fixes-on-new-warfighting-software-2025-11">conflict or battlefield environments</a>.</p><p>&#34;We haven&#39;t received anything yet to support those operations, but if there were to be a request, we would surge on that and prioritize that appropriately,&#34; said Brig. Gen. Michael Kaloostian, director of Command and Control Future Capabilities Directorate at Army Transformation and Training Command.</p><p>One major aspect of the first 180 days of ADOC is tracking trends in the types of problems it receives, what types of information related to data could be implemented in training, and whether the center should be expanded.</p><p>Conversations are already underway about what role artificial intelligence can play in help requests and whether an AI agent could field a call and provide a solution before a specialist gets involved.</p><p>The center helps address what Army leaders have referred to as data silos in the service, separating different programs, weapons, and software. It was born out of the Army recognizing frustration over <a target="" class="" href="https://www.businessinsider.com/new-army-office-turns-soldier-ideas-into-real-gear-2026-2">red tape</a> that prevented full-picture understandings of information.</p><figure><img src="https://i.insider.com/69d92c7d05c9b303c4e7700f?format=jpeg" height="500" width="750" charset="" alt="Soldiers stand around in a white tent. One soldier holds a laptop."/><figcaption>ADOC is currently a 180-day pilot for the Army to gather information and feedback before seeking next steps.<p class="copyright">US Army photo by Pfc. Thomas Nguyen</p></figcaption></figure><p>&#34;We&#39;re seeing these lieutenant colonels and these operational data teams that are banging their heads against the wall trying to figure out how to make these connections happen,&#34; Kaloostian said. </p><p>&#34;They need somebody to call,&#34; he continued. &#34;There isn&#39;t a help desk for them to call. That&#39;s why we say we&#39;re the 9-1-1 for those operational data teams… We&#39;re just there to augment and help. Let&#39;s alleviate some of that burden.&#34;</p><p>There is a surge in data from across the battlefield, and the Army believes accessing, analyzing, and understanding all of that data quickly will be essential in a potential future war.</p><p>But with more sensors, weapons, and systems, and therefore more data, comes the potential for <a target="" class="" href="https://www.businessinsider.com/army-information-overload-battlefield-data-management-ai-tool-2026-2">data overload</a>. ADOC, Army officials said, is an example of the service trying to help cut through the noise and move faster, with an ultimate goal being, as Lt. Gen. Chris Eubank, head of US Army Cyber Command, said, that the service is &#34;creating soldiers that are data-smart more and more, and the heavy lifting is done inside of a central organization, if need be.&#34;</p><p>The Army has undergone a seismic shift in how it thinks about battlefield data, specifically getting information to <a target="" class="" href="https://www.businessinsider.com/army-general-new-tech-no-more-hour-long-decision-meetings-2026-2">commanders and decision-makers</a> and how weapons and technologies communicate and work together. It&#39;s a transformation initiative perhaps best exemplified by NGC2, the Army&#39;s future warfighting software, which is heavily data-driven.</p><p>&#34;It used to be about firepower, but it isn&#39;t really about that anymore,&#34; Rey argued. &#34;It&#39;s really about who can get the data to make decisions faster, to dominate.&#34;</p><div class="read-original">Read the original article on <a href="https://www.businessinsider.com/army-testing-hotline-for-soldiers-with-battlefield-data-problems-2026-4">Business Insider</a></div>]]></content:encoded>
      <author>cpanella@businessinsider.com (Chris Panella)</author>
      <guid>https://www.businessinsider.com/army-testing-hotline-for-soldiers-with-battlefield-data-problems-2026-4</guid>
      <pubDate>Fri, 10 Apr 2026 17:42:15 +0000</pubDate>
      <category domain="https://www.businessinsider.com/defense">Military &amp; Defense</category>
      <category>defense</category>
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      <title>10 best travel totes of 2026, tested by travelers</title>
      <link>https://www.businessinsider.com/guides/style/best-travel-totes</link>
      <description>We tested dozens of travel totes and found 10 standout bags that stay organized, fit under the seat, and make travel days easier.</description>
      <content:encoded><![CDATA[<p class="headline-regular financial-disclaimer">When you buy through our links, Business Insider may earn an affiliate commission. <a target="_blank" href="https://www.businessinsider.com/guides/about-us">Learn more</a></p><figure><img src="https://i.insider.com/66f1c6fad17aa3c7b2b53160?format=jpeg" height="600" width="1200" charset="" alt="four images of the author with different travel totes"/><figcaption><p class="copyright">Rebecca Strong</p></figcaption></figure><p>The best travel totes make flying easier by keeping your laptop, chargers, snacks, and other essentials organized and within reach. Whether you want a roomy personal item for work trips or a lightweight tote that fits under an airplane seat, the right bag should be spacious, comfortable to carry, and secure enough for the airport.</p><p>After testing dozens of options, we found the best travel totes for different needs, including work travel, organization, and budget. Our favorite picks balance smart storage, easy portability, and practical features like zip-top closures, laptop compartments, and luggage sleeves that make travel days feel a lot less hectic.</p><p>For a great carry-on suitcase to pair with your travel tote, see our article on the <a target="" class="" href="https://www.businessinsider.com/guides/travel/best-carry-on-bag">best carry-on luggage</a>. And for my favorite cosmetic cases, check out the <a target="" class="" href="https://www.businessinsider.com/guides/style/best-travel-makeup-bag">best travel makeup bags</a>.</p><h2 id="f11c1639-7b68-415f-b3a1-0e8c52559401" data-toc-id="f11c1639-7b68-415f-b3a1-0e8c52559401">A quick look at three of our favorite travel totes</h2><div id="slideshow"><div class="slide">What we looked for in a travel tote<h2 id="aff4e24e-75d8-4774-9cca-ec826c4daca8" data-toc-id="aff4e24e-75d8-4774-9cca-ec826c4daca8"></h2><p>Travel totes come in many shapes, materials, and sizes, and with a range of storage features. While evaluating a number of options, there were several key elements I looked for.</p><p><strong>First, I tested how easy it would be to carry the bag through an airport. </strong>A luggage sleeve is ideal because it allows you to attach the tote onto a wheelie bag, but that feature is harder to find on a tote and it&#39;s not make or break for me personally. However, I did make sure the tote could feasibly sit on top of a suitcase while I rolled it, or at the very least was comfortable enough to wear on my shoulder for long stretches.</p><p><strong>Second, I made sure it could easily fit all my travel essentials.</strong> I considered what types of items I typically travel with — like a water bottle, laptop, a few snacks, etc —and whether the bag would not only accommodate them space-wise but also make them easy to find.</p><p><strong>I also factored in whether the bag could feasibly fit under the seat</strong> in front during take-off and landing. It would be so annoying to be told to put your bag in an overhead compartment when you need to access your essentials throughout the flight.</p><p><strong>Lastly, and most importantly, I only tested zip-top tote bags</strong>. The last thing anyone needs while traveling is a lost passport or wallet, and the zipper closure makes it so much easier to keep things secure.</p></div><div class="slide">Best overall: MZ Wallace Medium Metro Tote Deluxe<figure><img src="https://i.insider.com/66f1bf36ce3009a0fac8a15c?format=jpeg" height="900" width="1200" charset="" alt="author with white quilted bag slung over shoulder next to close up of the bag on the floor"/><figcaption>It&#39;s easy to convert this tote from a shoulder bag to a crossbody because of the removable strap, and with so many pockets and colors to choose from it&#39;s just as practical as it is stylish.<p class="copyright">Rebecca Strong</p></figcaption></figure><p><strong>It&#39;s convertible. </strong>As a general rule,<strong> </strong>I love having options. So, I appreciate that this tote comes with a detachable and adjustable crossbody strap, as well as a luggage sleeve for when I&#39;d rather unburden my shoulders and attach it to my rolling suitcase.</p><p><strong>There are so many color options. </strong>The ultra-popular <a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-72827-20&amp;h=fdd828793a8be5e4cc47a52cb785fa3178665ee0affc32e14289726b09386cc6&amp;postID=66f1b1528d7e7259bc92554f&amp;postSlug=guides%2Fstyle%2Fbest-travel-totes&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fgo.skimresources.com%2F%3Fid%3D35871X943606%26amp%3Burl%3Dhttps%253A%252F%252Fwww.mzwallace.com%252Fproducts%252Fpearl-metallic-medium-metro-tote-deluxe" data-autoaffiliated="true">MZ Wallace Metro Tote</a> comes in a whopping 21 different colorways, from classic neutrals like black, pearl white, and walnut brown to fun alternatives like cherry red, emerald green, and metallic copper. Literally, there&#39;s an option for every mood, vibe, and travel fit.</p><p><strong>The pockets are plentiful. </strong>Organization definitely isn&#39;t an issue with this tote, which fits my 13&#34; laptop perfectly. With six interior pockets and five exterior pockets, I never have to worry about digging into the depths of my bag to find my phone charger, lip balm, or whatever else I might need at any given moment.</p><p><strong>It&#39;s really comfortable. </strong>There&#39;s nothing I despise more than the feeling of straps digging into my shoulders, and it&#39;s a common issue when I&#39;ve packed a particularly heavy bag for a long flight. That&#39;s never been a problem with this tote, though, thanks to the reinforced and padded handles.</p><p>Read our full <a target="_blank" href="https://www.businessinsider.com/guides/style/mz-wallace-large-metro-tote-deluxe-review">MZ Wallace Metro Tote review</a>.</p></div><div class="slide">Best budget: BAGSMART The Wanderland Travel Tote<figure><img src="https://i.insider.com/66f1bcf9cfb7f307e574135c?format=jpeg" height="900" width="1200" charset="" alt="author with black bagsmart bag on shoulder next to close up of same bag"/><figcaption><p class="copyright">Rebecca Strong</p></figcaption></figure><p><strong>It&#39;s remarkably affordable.</strong> At only $36.90, this tote definitely doesn&#39;t break the bank. That means more funds to spend on souvenirs, memorable meals, and other travel-related luxuries.</p><p><strong>There are ample pockets. </strong>I have a hard time staying organized, but the <a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-72827-20&amp;h=37d367154194cd3cff7a6087a5b467b0f3779fd1cc60464c77d536c55e351f25&amp;postID=66f1b1528d7e7259bc92554f&amp;postSlug=guides%2Fstyle%2Fbest-travel-totes&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fgo.skimresources.com%2F%3Fid%3D35871X943606%26amp%3Burl%3Dhttps%253A%252F%252Fbagsmart.com%252Fproducts%252Fthe-wanderland-travel-tote-grey%253Fsrsltid%253DAfmBOorLTP3ri6iFrzVpEIGN_ICl76AYr1GQnCO7KS49Uh4ByGhrq25M%2526variant%253D40483858382930">Bagsmart Wanderland Travel Tote</a> definitely makes it a bit easier. There are multiple zipper and slip pockets for all my belongings, a dedicated padded laptop sleeve (which fits up to a 15.6&#34; device), and external zip pouches on the front and back. I use the hidden back pocket with zipper closure to store my keys, phone, and wallet so they&#39;re easy to access yet totally secure.</p><p><strong>It&#39;s easy to care for. </strong>I&#39;ve been hard-pressed to find the best travel tote that you can also toss in the washing machine, but this one fits the bill. If you don&#39;t want to fully wash it, you can also spot clean it with a damp cloth. This is a major bonus since my bag can get pretty grimy during travel.</p><p>One pro tip: The quilted cotton fabric does seem to sometimes attract lint, hair, etc. — so if that bothers you, consider buying any color other than black so it&#39;s less noticeable.</p></div><div class="slide">Best organizational features: Lo &amp; Sons O.G. 2 Overnight Bag<figure><img src="https://i.insider.com/6824d8053fe8d3928365d938?format=jpeg" height="900" width="1200" charset="" alt="Two shots of a black Lo &amp; Sons&#39; O.G. 2 bag."/><figcaption><p class="copyright">Gabrielle Chase/Business Insider</p></figcaption></figure><p>We absolutely love Lo &amp; Sons&#39; bags for their attention to detail when it comes to functional features. The <a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-72827-20&amp;h=734d8b5cc7b61e2bec691eba5c43dfde75b2fdc49421934a762a0c73a66fb2fb&amp;postID=66f1b1528d7e7259bc92554f&amp;postSlug=guides%2Fstyle%2Fbest-travel-totes&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.loandsons.com%2Fproducts%2Fog-2-nylon-black-gold-grey%3Futm_source%3Dpepperjam%26amp%3Butm_campaign%3D133628%26amp%3Butm_medium%3Daffiliate%26amp%3BclickId%3D5091160310%26amp%3Bev_publisherId%3D133628" data-autoaffiliated="true">O.G. 2</a> is a huge favorite of style editor Gabrielle Chase, who takes it on all her trips. Here&#39;s what she said about it in a <a target="" class="" href="https://www.businessinsider.com/guides/style/best-lo-and-sons-bags">review of our favorite Lo &amp; Sons bags</a>.</p><p><strong>&#34;First off, it&#39;s really easy to carry.</strong> The long shoulder straps are made of durable nappa leather (which our cat tried to chew on, but even he couldn&#39;t puncture them). It also has an optional crossbody strap, which comes with a removable pad to help it stay put on your shoulder.</p><p><strong>The pocket situation is elite. </strong>There&#39;s a huge padded laptop sleeve that can also fit a small book or e-reader, all sealed in with water-resistant zippers. The sides are lined with a mesh pocket for a water bottle, three interior slip pockets, and one zippered pocket.&#34;</p><p><strong>It also has a luggage sleeve in the back</strong>, so it sits perfectly on top of a suitcase. Plus, it has little metal feet to keep the bottom from getting dirty. These small features are fantastic to have in the best travel totes.</p><p>We&#39;ve been huge fans of this bag for years. See our <a target="" class="" href="https://www.businessinsider.com/guides/style/lo-and-sons-og-overnight-bag-review">review of the original O.G. travel bag</a>.</p></div><div class="slide">Best for work travel: Dagne Dover Signature Tote (Legend)<figure><img src="https://i.insider.com/66f1b917ce3009a0fac89c75?format=jpeg" height="900" width="1200" charset="" alt="author with the dange dover tote over shoulder next to photo of it on the floor"/><figcaption><p class="copyright">Rebecca Strong</p></figcaption></figure><p><strong>It looks and feels <em>so </em>luxe.</strong> Totes don&#39;t exactly have a reputation for being the most aesthetically<em> exciting </em>bags, but the <a target="_blank" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-72827-20&amp;h=c59726e4ece28d671e572a34f67fd5d360c43ef503bc02139b661827cf880baa&amp;postID=66f1b1528d7e7259bc92554f&amp;postSlug=guides%2Fstyle%2Fbest-travel-totes&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.dagnedover.com%2Fcollections%2Flegend-tote%23Onyx-Classic" data-autoaffiliated="true">Dagne Dover Signature Tote</a> is an exception to the rule. I truly can&#39;t believe it&#39;s made with 100% vegan materials.</p><p><strong>It holds its shape.</strong> While I can usually cram more into soft-sided bags, I really appreciate that this tote maintains its structure no matter how little or how much I&#39;ve packed in it. It looks polished enough that I can confidently wear it straight from the airport to a conference or a meeting.</p><p><strong>It fits everything I need and more.</strong> I almost always bring my laptop on the plane so I can answer emails, watch my favorite shows, or do a little online shopping — and fortunately, this tote has a padded compartment that can accommodate up to a 15&#34; device. There&#39;s also no shortage of pockets to hold my phone, wallet, lip gloss, hair clips, chargers, notebooks, and pens. The insulated neoprene water bottle holder is a <em>really </em>nice touch, too.</p><p><strong>It works for under-seat storage. </strong>And despite how much it can hold, this tote still fits right under the seat in front of me during take-off and landing — plus, the handles fold down, making it even easier to stash.</p><p>Note that this tote comes in two sizes: <a target="_blank" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-72827-20&amp;h=c59726e4ece28d671e572a34f67fd5d360c43ef503bc02139b661827cf880baa&amp;postID=66f1b1528d7e7259bc92554f&amp;postSlug=guides%2Fstyle%2Fbest-travel-totes&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.dagnedover.com%2Fcollections%2Flegend-tote%23Onyx-Classic" data-autoaffiliated="true">Classic</a> and <a target="_blank" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-72827-20&amp;h=10eb85a4129c5184efbce287d83dadd38d767d36d6f1c95150f7ba4a6e1ec12e&amp;postID=66f1b1528d7e7259bc92554f&amp;postSlug=guides%2Fstyle%2Fbest-travel-totes&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.dagnedover.com%2Fcollections%2Flegend-tote%23Onyx-Legend" data-autoaffiliated="true">Legend</a>. I opted for the Legend, which is bigger and might be better for travel.</p><p>Read our full <a target="_blank" href="https://www.businessinsider.com/guides/style/dagne-dover-classic-tote-review">Dagne Dover Signature Tote review</a> to hear more about why we love this tote so much — and why it also made our lists of the <a target="_blank" class="" href="https://www.businessinsider.com/guides/style/best-work-bag-women">best work bags for women</a> and the <a target="_blank" class="" href="https://www.businessinsider.com/guides/style/best-tote-bag#best-structured-dagne-dover-classic-tote-8">best tote bags</a>.</p></div><div class="slide">Best lightweight: BUG Lightweight Women’s Laptop Tote Bag<figure><img src="https://i.insider.com/66f1be4ece3009a0fac8a0a6?format=jpeg" height="900" width="1200" charset="" alt="author with bag slung over shoulder next to close up of the bag on the floor"/><figcaption>This budget-friendly tote is just as lightweight as it is spacious — and it&#39;s versatile, too, due to the crossbody strap and luggage sleeve.<p class="copyright">Rebecca Strong</p></figcaption></figure><p><strong>It&#39;s remarkably roomy. </strong>At first glance, this tote looked pretty modest in size — but I was shocked at just how much I could squeeze in there, including my laptop, tablet, book, planner, umbrella, external charging port, sunglasses, wallet, and even a light sweater. Note: the padded laptop compartment can fit a device up to 15.6&#34;.</p><p><strong>It&#39;s machine washable. </strong>Since the <a target="_blank" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-72827-20&amp;h=d621efa6dda62bd2df2ff4fd4e5a21cbbc74cb28277e66f54bd776c31b5834e3&amp;postID=66f1b1528d7e7259bc92554f&amp;postSlug=guides%2Fstyle%2Fbest-travel-totes&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.amazon.com%2FBUG-Travel-Laptop-Handbag-College%2Fdp%2FB07RTVW8F3%3Fref_%3Dast_sto_dp%26amp%3Bth%3D1%26amp%3Bpsc%3D1" data-autoaffiliated="true">BUG Lightweight Tote</a> is 100% cotton, I can also throw it into my washing machine on a gentle cycle.</p><p><strong>It&#39;s incredibly lightweight. </strong>It&#39;s pretty important to me that my travel bags are lightweight — I&#39;m not looking to make carrying my belongings around any more strenuous. This tote fits the bill.</p></div><div class="slide">Best quality: KAAI Pyramid Bag<figure><img src="https://i.insider.com/67db1994585f1dff88b29fea?format=jpeg" height="900" width="1200" charset="" alt="left: model with blue KAAI pyramid bag
right: original close-up image of KAAI bag"/><figcaption><p class="copyright">KAAI, Gabrielle Chase, Insider Reviews</p></figcaption></figure><p>This pick from KAAI is one of the <a target="_blank" class="" href="https://www.businessinsider.com/guides/style/best-work-bag-women#best-luxury-kaai-pyramid-bag-2">best work bags for women</a> we&#39;ve ever tested, but it easily doubles as a travel tote. Made of beautiful leather and lined in luxurious suede, this splurge-worthy bag passes all of our quality evaluations.</p><p><strong>&#34;It&#39;s made from scratch-proof leather </strong>that won&#39;t discolor or wilt in the rain. This is a higher grade of leather and far more durable than other kinds of materials like pebbled leather, vegan leather, or genuine leather. So, even if this pick is more expensive, it is likely to last a lot longer than other choices,&#34; says Samantha Crozier, style editor at Insider Reviews.</p><p><strong>It also has travel-friendly details </strong>like a full zipper, outside pockets to store tickets and passports, and a sleek silhouette.</p></div><div class="slide">Most stylish travel bag: Parisa Wang Gabrielle 35<figure><img src="https://i.insider.com/6827681768a2929008018e0f?format=jpeg" height="900" width="1200" charset="" alt="Original image of the Gabrielle 35, one of the best stylish travel totes for women. The tote is pictured on an airplane under the seat."/><figcaption><p class="copyright">Samantha Crozier/Business Insider</p></figcaption></figure><p>If you&#39;ve ever walked through the airport and wished you were one of the chic girls wearing a cute matching travel set and toting a trendy bag, then this will help you get there.</p><p>In our <a target="" class="" href="https://www.businessinsider.com/guides/style/best-work-bag-women#most-stylish-parisa-wang-gabrielle-35-3">best work bags story</a> — in which the Gabrielle 35 won the well-deserved award for being the most stylish pick — style editor Samantha Crozier raved about the craftsmanship.</p><p><strong>&#34;Parisa Wang brand partners with artisans who typically work with top luxury brands</strong> like The Row and Prada, and you can absolutely feel the quality. In fact, the Gabrielle 35 looks and feels like the ultra-coveted suede Margaux bag from The Row (which will run you $5K or more). But dare I say that the Gabrielle is cuter?&#34;</p><p>It&#39;s not <em>quite</em> a tote — the shape is closer to a satchel or a bowler — but it does come with an extra strap that lets you carry it just like a tote. Plus, it&#39;s big enough to fit a 13-inch MacBook and all of your travel essentials.</p><p><strong>It also has big front pockets </strong>that are &#34;incredibly helpful for storing quick-access items like a boarding pass and passport,&#34; says Crozier.</p></div><div class="slide">Best for traveling with kids: Baggu Travel Cloud Bag<figure><img src="https://i.insider.com/66f1be96d17aa3c7b2b527e4?format=jpeg" height="900" width="1200" charset="" alt="author with oversized black baggu bag slung over shoulder next to close up of the bag on the floor"/><figcaption><p class="copyright">Rebecca Strong</p></figcaption></figure><p><strong>It fits<em> everything </em>— and I do mean everything. </strong>This tote brings new meaning to the term<em> carryall</em>. It&#39;s wide, deep, and soft-sided, so I&#39;m honestly not sure there&#39;s anything you wouldn&#39;t be able to cram in here. I was super impressed that I was able to fit my laptop and charger, several books, a full change of clothes and shoes, snacks, a water bottle, and other smaller must-haves and somehow <em>still </em>had room for more.</p><p><strong>The design is foldable</strong>. Even though the Baggu Travel Cloud Bag fits everything, it miraculously folds down into basically nothing — taking up no room in my suitcase. I love that I can pack it inside my luggage, fill it with souvenirs on my trip, and then travel with it as a carry-on for the flight home.</p><p><strong>It&#39;s machine washable. </strong>Let&#39;s be real: things just seem to get dirty quicker when you have kids (not that I would know from personal experience.) This tote, which is made with recycled nylon material, is not only machine washable but really easy to spot clean. When I accidentally spilled some coffee on the outside of the bag while racing to my gate, I was able to wipe it away in a cinch with just a moistened napkin.</p><p>The only thing that could probably improve this tote is some more internal pockets to keep things organized. That said, there is an exterior pocket for any items you need at the ready — like your phone and passport.</p></div><div class="slide">Best sustainable: Parker Clay Eden Caryall Tote Bag<figure><img src="https://i.insider.com/66f1c39cd17aa3c7b2b52cc6?format=jpeg" height="900" width="1200" charset="" alt="author with black tote bag slung over shoulder next to close up of the bag on the floor"/><figcaption>It&#39;s easy to convert this tote from a shoulder bag to a crossbody because of the removable strap, and with so many pockets and colors to choose from it&#39;s just as practical as it is stylish.<p class="copyright">Rebecca Strong</p></figcaption></figure><p><strong>It&#39;s made to last.</strong> Parker Clay&#39;s products are handmade, and the company stands behind the quality — even offering a lifetime guarantee. While I&#39;ve still never had so much as a zipper break, it does give me peace of mind. This particular tote is crafted from luxe leather and features a natural brass zipper and cotton lining.</p><p><strong>The design is sensible yet sleek. </strong>I appreciate the no-frills design of this midsized tote — it doesn&#39;t have a ton of bells and whistles but it does what it&#39;s supposed to do: fit my laptop, keep my belongings secure, and offer storage for smaller knick-knacks in the interior slip pockets.</p><p><strong>There&#39;s a purpose to the purchase. </strong>Part of what sets this <a target="_blank" class="" href="http://redirect.viglink.com/?u=https%3A%2F%2Fwww.parkerclay.com%2Fproducts%2Fcarryall%3Fsrsltid%3DAfmBOooLAtbVtx4vVF-BQeRBe0tMuX47ygUwWVR3Q9W3C7bwuvy0w1zH&amp;key=a0a489b80c119e1fb25b8b4606294f7e">Parker Clay Tote</a> apart is that the leather is ethically and sustainably sourced from Ethiopian providers, ensuring minimal environmental impact. Additionally, the company empowers high-risk Ethiopian women by employing them, paying them fair wages, and providing them with skills training and financial literacy opportunities.</p><p>Note: Prefer <a target="_blank" href="https://www.businessinsider.com/guides/style/best-crossbody-bags">crossbody bags</a> to totes? You can go hands-free by purchasing the detachable Parker Clay <a target="_blank" href="https://www.parkerclay.com/products/crossbody-strap">narrow crossbody strap</a> or <a target="_blank" href="https://www.parkerclay.com/products/wide-crossbody-strap?_pos=4&amp;_sid=9968cf2b0&amp;_ss=r">wide crossbody strap</a> separately — both of which clip right onto the Eden Caryall&#39;s side rings.</p></div><div class="slide">Best for work travel: Quince Italian Leather Triple Compartment Work Tote<figure><img src="https://i.insider.com/66f1bf87ce3009a0fac8a180?format=jpeg" height="900" width="1200" charset="" alt="close up of beige Italian leather Quince tote bag"/><figcaption>Sturdy, chic, and surprisingly roomy, this leather bag doubles as an everyday purse and a travel tote that can store your laptop while keeping all your essentials organized.<p class="copyright">Rebecca Strong</p></figcaption></figure><p><strong>The quality is undeniable. </strong>Quince has previously made our list of the <a target="_blank" href="https://www.businessinsider.com/guides/style/best-work-bag-women#best-overall-dagne-dover-allyn-leather-tote-1">best work bags for women</a>, and it&#39;s not hard to see why. Like many of their other bags, this tote is made with 100% top-grain Italian leather, features protective metal feet, and boasts impressive craftsmanship. Because it&#39;s so durable and high quality, I don&#39;t have to worry about it falling apart after a few long journeys.</p><p><strong>It looks super polished. </strong>A lot of totes are made more with functionality in mind than aesthetics. But the <a target="_blank" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-72827-20&amp;h=35d4c4329bec23b7e057b678b2756c6066d8262e29d4ba3c76c31c15d35172f1&amp;postID=66f1b1528d7e7259bc92554f&amp;postSlug=guides%2Fstyle%2Fbest-travel-totes&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.quince.com%2Fwomen%2Fleather-work-tote%3Fsrsltid%3DAfmBOopD83Oej6SBhXM6iP_QpMbAn9sMns9QOB3NNrN9MXnYOdZbyW5Q" data-autoaffiliated="true">Quince Italian Leather Tote</a> is just as pretty to look at as it is practical, so I can proudly wear this straight from the airport to a meeting or conference. Plus, because it&#39;s modestly sized, it doubles as an everyday bag that I can wear out to dinner, shopping, or whatever else my travels entail.</p><p><strong>It&#39;s more spacious than I expected. </strong>When I first received this bag in the mail, I was a little skeptical that it could hold everything I&#39;d need on my flight. Alas, though, my MacBook Air fit perfectly in the padded center compartment; my wallet, sunnies, AirPods, and chargers slid easily into the two side compartments; and then I was able to use the other three slip pockets and one zip pocket for smaller items like keys, lip gloss, and pens.</p><p>See our full <a target="_blank" class="" href="https://www.businessinsider.com/guides/style/quince-review">Quince review</a> to hear more about our favorite pieces from the brand.</p></div><div class="slide">Travel tote FAQs<h3 class="faq-question">What size travel tote fits under an airplane seat?</h3><p class="faq-answer">Though there is some variance based on airline, the standard dimensions for an under-the-seat bag are <strong>18 inches by 14 inches by 8 inches.</strong></p><h3 class="faq-question">Can a travel tote count as a personal item?</h3><p class="faq-answer">Yes, a travel tote will count as a personal item as long as it fits underneath the airplane seat. For more of our favorite picks, from backpacks to duffels, see our article on the <a target="" class="" href="https://www.businessinsider.com/guides/travel/best-personal-item-bag">best personal item bags</a>.</p><h3 class="faq-question">What features should I look for in a good travel tote?</h3><p class="faq-answer">Some convenient travel tote features include:</p><ul class="faq-answer"><li>A zipper across the entire top of the bag, so that items don&#39;t slip out when you slide the bag under the seat.</li><li>A luggage sleeve.</li><li>A secure pocket on the outside of the bag for quick access to passport, airline tickets, phone, etc.</li><li>Internal organization features like slip pockets, a key leash, and dividers so that you can easily access your items.</li></ul><h3 class="faq-question">What is the best travel tote for flying?</h3><p class="faq-answer">The best travel tote for flying is roomy enough for a laptop, chargers, snacks, and other in-flight essentials, but compact enough to fit under the seat in front of you. A great travel tote should also be comfortable to carry through the airport and easy to organize once you&#39;re on the plane.</p><h3 class="faq-question">Are lightweight or structured travel totes better?</h3><p class="faq-answer">That depends on how you travel. Lightweight travel totes are easier to carry through long airport days, while more structured totes can look more polished for work trips and help keep your belongings neatly organized.</p><h3 class="faq-question">What makes a travel tote better than a regular tote bag?</h3><p class="faq-answer">A travel tote is designed with airport-friendly features in mind, like secure closures, under-seat compatibility, laptop protection, and better organization. The best options balance space, comfort, and easy access so you&#39;re not digging through your bag mid-flight.</p><p class="faq-answer">A tighter three-question version would also work well if you want this module to stay closer to the current page length.</p><h3 id=""></h3></div></div><div class="read-original">Read the original article on <a href="https://www.businessinsider.com/guides/style/best-travel-totes">Business Insider</a></div>]]></content:encoded>
      <author>insider@insider.com (Rebecca Strong)</author>
      <guid>https://www.businessinsider.com/guides/style/best-travel-totes</guid>
      <pubDate>Fri, 10 Apr 2026 17:30:19 +0000</pubDate>
      <category domain="https://www.businessinsider.com/insiderpicks-style">Style (Reviews)</category>
      <category domain="https://www.businessinsider.com/insiderpicks">Reviews</category>
      <category domain="https://www.businessinsider.com/travel">Travel</category>
      <category domain="https://www.businessinsider.com/insiderpicks-travel">Travel (Reviews)</category>
      <category>travel</category>
      <category>tote-bag</category>
      <category>reviews-rit-ads</category>
      <category>ip-travel</category>
      <category>womens-accessories</category>
      <category>luggage</category>
      <media:thumbnail url="https://i.insider.com/68277a8468a2929008019193?format=jpeg" width="1200" height="900"></media:thumbnail>
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      <title>I stayed in a $2,850-per-person balcony cabin on Norwegian Cruise Line&#39;s newest ship. Here&#39;s what it&#39;s like.</title>
      <link>https://www.businessinsider.com/balcony-cabin-norwegian-luna-cruise-ncl-review-photos-cost-2026-4</link>
      <description>I tried a balcony cabin on Norwegian Cruise Line&#39;s newest ship, Norwegian Luna. It has pros and cons, and could be a good value for some travelers.</description>
      <content:encoded><![CDATA[<figure><img src="https://i.insider.com/69d3eac5c02a678bd7e484ef?format=jpeg" height="4896" width="3672" charset="" alt="Author Brittany Chang smiling in room on Norwegian Luna"/><figcaption>10<p class="copyright">Brittany Chang</p></figcaption></figure><ul class="summary-list"><li>I stayed in a balcony cabin on the new <a target="" class="" href="https://www.businessinsider.com/norwegians-new-cruise-ship-luna-could-take-on-royal-caribbean-2024-9" data-autoaffiliated="false">Norwegian Luna</a>. It felt simple and well-equipped with basics.</li><li>These balcony cabins can cost $2,000 more per person than interior rooms on some sailings. </li><li>This price is worth it if you want a private outdoor space, but keep in mind it might not be quiet.</li></ul><p>If you have $2,850 to spend, you could buy a Prada Re-Edition Saffiano purse, a 16-inch MacBook Pro, or an Hermès Bearn mini wallet.</p><p>Or, if you prefer spending your money on experiences rather than products, you could book yourself a balcony cabin on <a target="" class="" href="https://www.businessinsider.com/norweigan-cruise-line-not-worth-it-says-frequent-cruiser-2023-8">Norwegian Cruise Line</a>&#39;s newest ship, the 3,565-guest Norwegian Luna.</p><p>Norwegian Luna, the sister vessel of its predecessor, <a target="" class="" href="https://www.businessinsider.com/i-sailed-on-norwegian-aqua-new-favorite-cruise-ship-2025-5">Norwegian Aqua</a>, is outfitted with family-fun amenities like a hybrid rollercoaster-waterslide and a high-tech mini-golf course, as well as grown-up-friendly spaces like an outdoor <a target="" class="" href="https://www.businessinsider.com/adults-only-cruise-virgin-voyages-surprising-things">adults-only lounge</a> and a wine bar. </p><p>But at the end of the day, when you need a break from all these activities, your stateroom will be the most important space on board.</p><p>For me, that was an aft balcony cabin on the 10th deck, which Norwegian assigned me for the new vessel&#39;s complimentary three-night non-revenue test cruise in late March.</p><div id="slideshow"><div class="slide">Balcony cabins can be $2,000 more expensive (per person) than the cheapest inside cabins.<figure><img src="https://i.insider.com/69d3eac56a864f6fcd7bdb37?format=jpeg" height="4175" width="5567" charset="" alt="view of bed, baclony doors in room on Norwegian Luna"/><figcaption>cabin<p class="copyright">Brittany Chang</p></figcaption></figure><p>At the time of writing, the <a target="" class="" href="https://www.businessinsider.com/carnival-firenze-cruise-ship-cheapest-interior-cabin-shockingly-spacious-2024-5">least-expensive inside cabins</a> for Norwegian Luna&#39;s 2026 itineraries start at about $850 per person for a seven-day cruise from Miami to Harvest Caye (the company&#39;s <a target="" class="" href="https://www.businessinsider.com/private-islands-owned-cruise-lines-royal-caribbean-photos-2023-4">private Belize island</a>); Cozumel, Mexico; and Roatán, Honduras.</p><p>On the same itinerary, a balcony cabin starts at $2,850 per person, or about $410 per person per day. </p><p>As with any cruise, these costs include meals at onboard restaurants, several amenities, and the opportunity to visit multiple destinations in one voyage.</p></div><div class="slide">The balcony felt private and big enough for the basics, but mine wasn&#39;t always quiet.<figure><img src="https://i.insider.com/69d3eac56a864f6fcd7bdb38?format=jpeg" height="4244" width="5659" charset="" alt="View of balcony doors in room on Norwegian Luna"/><figcaption>cabin 2<p class="copyright">Brittany Chang</p></figcaption></figure><p><a target="" class="" href="https://www.businessinsider.com/bad-room-cruise-booking-mistake-princess-family-vacation-frequent-traveler-2026-1">Balcony cabins</a> range from 231 to 358 square feet, according to Norwegian. </p><p>The outdoor area, separated from the room by heavy glass doors, ranges from about 45 to 69 square feet, providing just enough room for two chairs and a small side table, although not much else. </p><p>It&#39;s not the most spacious balcony, but it&#39;s great for a morning coffee or a seated afternoon read.</p><p>However, depending on where your cabin is located, you shouldn&#39;t expect a quiet atmosphere. My stateroom, 10234, had expansive ocean views but was perched above Ocean Boulevard, the ship&#39;s outdoor wrap-around walkway and lounge. </p><p>When I left my sliding door open, I could hear the loud chatter and conversations from the people below. </p></div><div class="slide">In terms of the cabin itself, a queen bed is the star of the space.<figure><img src="https://i.insider.com/69d3eac5e762ed6cfe44a9fb?format=jpeg" height="2560" width="3840" charset="" alt="View of bed, baclony door  in room on Norwegian Luna"/><figcaption>11<p class="copyright">Brittany Chang</p></figcaption></figure><p>Past the sliding glass doors, you&#39;ll find a queen bed. </p><p>The bed — flanked by nightstands with lights and outlets — is perched across from the television screen, which is preset with a handful of paid and complimentary movies, shows, and television stations (the latter is mostly news channels and Norwegian programming).</p></div><div class="slide">If you need to sleep more than two people, you can book a family balcony cabin with a pull-out sofa bed.<figure><img src="https://i.insider.com/69d3eac6c02a678bd7e484f0?format=jpeg" height="2495" width="3742" charset="" alt="Couch with side table with lamp in room on Norwegian Luna"/><figcaption>9<p class="copyright">Brittany Chang</p></figcaption></figure><p>Traveling with more than two people? Some of the balcony cabins also have a pull-out sofa bed that can sleep an additional two travelers.</p><p>The lounge seating is located next to the bed, separated only by the nightstand. Despite being multipurpose, the sofa is firm with just enough give to feel comfortable.</p></div><div class="slide">The sofa is across from the desk area.<figure><img src="https://i.insider.com/69d3eac5c02a678bd7e484ed?format=jpeg" height="2349" width="3523" charset="" alt="Desk/vanity area with tissue box, phone in room on Norwegian Luna"/><figcaption>5<p class="copyright">Brittany Chang</p></figcaption></figure><p>There&#39;s no coffee table, but there is a desk with a small backless seat and wall-mounted shelves for additional storage.</p><p>For <a target="" class="" href="https://www.businessinsider.com/companies-embracing-remote-work-amid-rto-push-2025-11">remote workers,</a> there are plenty of outlets and countertop space for a laptop. For vacationers, this desk doubles as a great vanity with a light-up mirror.</p><p>It also hides the mini-refrigerator, although you&#39;ll have to pay extra for the drinks inside.</p></div><div class="slide">For additional storage, turn to the closets.<figure><img src="https://i.insider.com/69d3eac56a864f6fcd7bdb39?format=jpeg" height="2428" width="3642" charset="" alt="Mirrored closet doors with hangers visible inside"/><figcaption>7<p class="copyright">Brittany Chang</p></figcaption></figure><p>The storage section has two units: a large closet with sliding doors and automatic lights, and a smaller section with vertical space for hanging long dresses and suits.</p><p>Both halves have pull-down shelves for storing luggage and bags. If you want to put away smaller clothing items, use the larger closet, which has plenty of built-in shelves and hangers (it&#39;s also where you&#39;ll find the room&#39;s safe).</p><p>The adjacent wall has a staggered row of hooks, perfect for hanging grab-and-go essentials like jackets and bags.</p></div><div class="slide">The closet is across from the bathroom, which features a large shower.<figure><img src="https://i.insider.com/69d3eac5e762ed6cfe44a9f9?format=jpeg" height="4234" width="5646" charset="" alt="Bathroomwith large sink, shelving  in room on Norwegian Luna"/><figcaption>cabin 3<p class="copyright">Brittany Chang</p></figcaption></figure><p>A narrow walkway separates the closet from the bathroom, which has all the core basics. Expect traditional cruise bathroom amenities: a toilet, a large sink, shelves, drawers, and a shower.</p><p>I&#39;ve been in plenty of cramped cruise cabin bathrooms, where a scalp scrub comes with a few elbows to the wall. That wasn&#39;t the case here.</p><p>Surprisingly, I had no issue with this shower: It was wide and spacious (for my 5-foot, 4-inch frame), with a retractable pull-out drying line to hang post-pool swimwear.</p></div><div class="slide">If you have a strict shower routine, be sure to pack your own toiletries.<figure><img src="https://i.insider.com/69d3eac5e762ed6cfe44a9fa?format=jpeg" height="2230" width="3346" charset="" alt="Shampoo and soap dispensers in shower"/><figcaption>8<p class="copyright">Brittany Chang</p></figcaption></figure><p>The bathroom comes with wall-mounted hand soap, body wash, and two-in-one shampoo and conditioner — no body lotion, separate hair conditioner, or dental hygiene products.</p><p>As far as two-in-one products go, the joint shampoo and conditioner was fine. Did it leave my hair feeling as smooth as a traditional hair conditioner? No. Did it help with some detangling? Yes.</p><p>That said, most <a target="" class="" href="https://www.businessinsider.com/cruise-popularity-royal-caribbean-biggest-winner-growth-ships-2025-3">mass-market cruise lines</a> don&#39;t provide hair conditioner, anyway, and it&#39;s easy enough to pack your own.</p></div><div class="slide">In terms of room decor, the space is very simple.<figure><img src="https://i.insider.com/69d3eac5c02a678bd7e484ee?format=jpeg" height="4284" width="5712" charset="" alt="backlit headboard in room on Norwegian Luna"/><figcaption>7668<p class="copyright">Brittany Chang</p></figcaption></figure><p>The cabin is outfitted with ambient lights that surround the accent wall, modern bedside light fixtures that add a warm glow, and two simple decorative sofa pillows. </p><p>Generally, the space&#39;s design is inoffensive, basic, and light, creating a clean, bright ambiance. Expect neutral hues of browns and blues, much like the rest of the ship. </p></div><div class="slide">Overall, Luna&#39;s stateroom plays it safe with the minimal decor and comfortable amenities, but that&#39;s not a bad thing.<figure><img src="https://i.insider.com/69d3eac66a864f6fcd7bdb3a?format=jpeg" height="3740" width="4987" charset="" alt="View of vanity area, couch, doorway in room on Norwegian Luna"/><figcaption>cabin 4<p class="copyright">Brittany Chang</p></figcaption></figure><p>Is a balcony worth the additional $2,000-per-person cost? If your priority is having access to a private, open-air space with ocean views, then yes.</p><p>It&#39;s comparable in size to most mass-market balcony cabins — and it wasn&#39;t as gaudy as <a target="_blank" href="https://www.businessinsider.com/photos-luxurious-1000-per-person-stateroom-inside-new-norwegian-prima-2022-10">Norwegian Prima&#39;s balcony stateroom</a>, thanks in part to the more simplistic wall decor on Luna.</p><p>It&#39;s the perfect peaceful retreat from the rest of the ship, so long as you remember to pack your own body lotion and select a cabin overlooking a quieter space.</p></div></div><div class="read-original">Read the original article on <a href="https://www.businessinsider.com/balcony-cabin-norwegian-luna-cruise-ncl-review-photos-cost-2026-4">Business Insider</a></div>]]></content:encoded>
      <author>bchang@businessinsider.com (Brittany Chang)</author>
      <guid>https://www.businessinsider.com/balcony-cabin-norwegian-luna-cruise-ncl-review-photos-cost-2026-4</guid>
      <pubDate>Fri, 10 Apr 2026 17:17:01 +0000</pubDate>
      <category domain="https://www.businessinsider.com/travel">Travel</category>
      <category>freelancer-le</category>
      <category>cruise</category>
      <category>cruises</category>
      <category>norwegian-cruise-line</category>
      <category>norwegian-luna</category>
      <category>norwegian-luna-trip</category>
      <category>review</category>
      <category>cruise-ship</category>
      <category>travel</category>
      <media:thumbnail url="https://i.insider.com/69d3f6f3c02a678bd7e4855c?format=jpeg" width="1875" height="1406"></media:thumbnail>
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      <title>A founder proudly shared a wedding-day work text. The backlash had him walk it back.</title>
      <link>https://www.businessinsider.com/startup-founder-wedding-day-message-to-colleague-sparks-debate-2026-4</link>
      <description>A startup cofounder shared a screenshot on X  that appeared to show a Slack exchange with an employee who &#34;popped online&#34; on their wedding day.</description>
      <content:encoded><![CDATA[<figure><img src="https://i.insider.com/69d936abf976785dcb190496?format=jpeg" height="3292" width="4937" charset="" alt="silhouette of couple at their wedding"/><figcaption>Experts say flexible communication tools and an uncertain job market are intensifying the hustle.<p class="copyright">Hiraman/Getty Images</p></figcaption></figure><ul class="summary-list"><li>A startup founder sparked backlash after he appeared to message a colleague on Slack on their wedding day.</li><li>The exchange has raised questions about whether the work-life boundaries are blurrier than ever.</li><li>Experts say flexible communication tools and an uncertain job market are intensifying the hustle.</li></ul><p>Slacking a colleague on their wedding day? This founder&#39;s message set off a viral firestorm across social media.</p><p>A startup founder&#39;s X post purporting to show a Slack exchange with an employee on their wedding day has sparked a debate about <a target="" class="" href="https://www.businessinsider.com/great-lock-in-no-excuses-just-grind-hustle-culture-productivity-2025-9">hustle culture</a> and &#34;always-on&#34; expectations for employees.</p><p>On Tuesday, AJ Orbach, cofounder of the e-commerce analytics company Triple Whale, shared a screenshot on X that shows him asking a staff member on Slack, &#34;How is it going?&#34;</p><p>&#34;It&#39;s going, got married this morning/afternoon, but I am back online,&#34; they replied, the screenshot shows.</p><p>In the X post, which has since been deleted, Orbach praised the employee&#39;s dedication, calling it &#34;special.&#34;</p><p>&#34;One of our team just got married today… and still popped online for a bit,&#34; Orbach wrote in the Tuesday X post, which has since been deleted. &#34;Not because anyone asked. Is on fully approved PTO. Just genuinely excited about what they&#39;re building.&#34;</p><p>&#34;That kind of ownership is special. Also told them to log off,&#34; he added.</p><p>The post quickly went viral, garnering millions of views and hundreds of responses before its deletion. It also sparked debates across many separate social media posts. Many internet users were critical of it, while others praised the employee&#39;s work ethic.</p><p>Business Insider has not been able to verify the authenticity of the exchange Orbach shared on X.</p><p>In a LinkedIn post, Ariel Rubin, the head of content at software firm Air, called the original post &#34;one of the bleakest things I&#39;ve ever seen on this website.&#34; Rubin&#39;s post attracted nearly 300 comments.</p><p>On Thursday, Orbach posted an apology on X.</p><p>&#34;I&#39;ll be the first to admit that my excitement got the best of me here,&#34; he wrote.</p><p>&#34;I care a lot about this company. Probably too much sometimes. This was one of those times.&#34;</p><p>Triple Whale did not immediately respond to several requests for comment from Business Insider about Orbach&#39;s post. Orbach and the employee mentioned in his post, Dylan Gifford, did not immediately respond to requests for comment.</p><div id="1775830889574" data-styles="default-width" data-embed-type="custom" data-script="https://platform.twitter.com/widgets.js" class="insider-raw-embed" data-type="embed"><blockquote class="twitter-tweet"><p lang="en" dir="ltr">I went viral for the wrong reason.<br/><br/>I tweeted about Slacking an employee on his wedding day, logged off for nearly 48 hours to observe Passover, and returned to 1.9 million views and over 600 (mostly) angry comments.<br/><br/>People criticized my intent, my leadership, and most…</p>— AJ Orbach 🐳 (@AY_Orbach) <a href="https://twitter.com/AY_Orbach/status/2042253405079454029?ref_src=twsrc%5Etfw">April 9, 2026</a></blockquote> <script async="" src="https://platform.twitter.com/widgets.js" charset="utf-8"></script></div><h2 id="4aeddd6b-935e-4acd-93a1-a7df887a8a4f" data-toc-id="4aeddd6b-935e-4acd-93a1-a7df887a8a4f"><strong>&#39;Always on&#39; culture</strong></h2><p>Conversations about how digital communication tools have helped perpetuate an &#34;always on&#34; culture have existed for as long as the tools themselves.</p><p>Lines blurred further during the pandemic with the rise of remote work, but a <a target="" class="" href="https://www.businessinsider.com/great-resignation-what-to-know-who-is-quitting-2021-9">post-pandemic boom</a> eased some of the pressure to grind for many tech workers.</p><p>However, mass layoffs and a renewed drive for efficiency in the past few years have <a target="" class="" href="https://www.businessinsider.com/tech-industry-amazon-microsoft-meta-google-companies-intensity-hardcore-2025-3">put some of that pressure back on.</a></p><p>Flexible work has made it harder for employees to disconnect, but an uncertain market has also intensified their work, Thomas Roulet, a professor of organizational sociology and leadership at the University of Cambridge Judge Business School, told Business Insider.</p><p>&#34;Work itself is fast-paced because of the high level of uncertainty and volatility in most industries. It does require people to often be available outside hours for urgent requests,&#34; Roulet added.</p><p>Almuth McDowall, a professor of organizational psychology at Birkbeck University of London, has researched <a target="" class="" href="https://www.businessinsider.com/how-avoid-burnout-hybrid-remote-work-switching-off-intensification-jobs-2025-5">work-life balance</a> and remote work.</p><p>&#34;It&#39;s a persistent issue in many organizations that Slack and WhatsApp messages are being fired off all the time, without boundaries or thought,&#34; McDowall told Business Insider.</p><p>&#34;<a target="" class="" href="https://www.businessinsider.com/how-boss-communicates-workers-slack-era-managers-hr-expert-2025-4">Flexible communication methods</a> can be such an enabler, but if we use them unwisely, they &#39;enslave others&#39; because the expectation is you have to respond.&#34;</p><p>Regarding Orbach&#39;s apology, McDowall said: &#34;If you are an authentic business leader, fess up, say what you are doing to repair damage and outline clear steps for how you are going to do better.&#34;</p><p>Roulet said leaders need to manage expectations from the start on whether a role requires <a target="" class="" href="https://www.businessinsider.com/sunday-new-monday-locked-in-996-2025-12?utm_source=linkedin&amp;utm_medium=social&amp;utm_campaign=business-headline-graphic">around-the-clock availability.</a></p><p>&#34;Employees are also free to push back and be clear on what their boundaries are,&#34; he said.</p><p>&#34;Often, they accept to be contacted outside hours until a time where it becomes hard for them — it&#39;s too late to flag an issue on their end as they have created some expectations,&#34; Roulet added.</p><div class="read-original">Read the original article on <a href="https://www.businessinsider.com/startup-founder-wedding-day-message-to-colleague-sparks-debate-2026-4">Business Insider</a></div>]]></content:encoded>
      <author>rshahidi@insider.com (Roya Shahidi)</author>
      <guid>https://www.businessinsider.com/startup-founder-wedding-day-message-to-colleague-sparks-debate-2026-4</guid>
      <pubDate>Fri, 10 Apr 2026 17:10:51 +0000</pubDate>
      <category domain="https://www.businessinsider.com/careers">Careers</category>
      <category>startup</category>
      <category>work-life-balance</category>
      <category>workplace</category>
      <category>management</category>
      <category>slack</category>
      <category>hustle-culture</category>
      <media:thumbnail url="https://i.insider.com/69d936b496ef6a4c9d121b64?format=jpeg" width="4389" height="3292"></media:thumbnail>
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      <title>He coined &#39;vibe coding.&#39; Now he says there&#39;s a &#39;growing gap&#39; among AI users</title>
      <link>https://www.businessinsider.com/andrej-karpathy-growing-gap-ai-understanding-2026-4</link>
      <description>Ex-Tesla AI director and OpenAI founding member Andrej Karpathy wrote that AI power users and skeptics are &#34;speaking past each other.&#34;</description>
      <content:encoded><![CDATA[<figure><img src="https://i.insider.com/69d8ff8796ef6a4c9d121995?format=jpeg" height="567" width="800" charset="" alt="Former Tesla AI director and OpenAI founding member Andrej Karpathy is pictured."/><figcaption>Andrej Karpathy wrote that AI was &#34;peaky&#34; around technical tasks.<p class="copyright">Michael Macor/The San Francisco Chronicle via Getty Images/Reuters</p></figcaption></figure><ul class="summary-list"><li><a target="" class="" href="https://www.businessinsider.com/andrej-karpathy-coined-vibecoding-ai-prediction-2025-12" data-autoaffiliated="false">Andrej Karpathy</a> wrote on X that AI power users and skeptics were &#34;speaking past each other.&#34;</li><li>The former Tesla AI boss wrote that free ChatGPT users and those using the latest models saw AI capabilities differently.</li><li>AI is also &#34;peaky&#34; around technical traits, he wrote, making the non-technical user less interested.</li></ul><p>The AI superusers and dismissers may be drifting further apart.</p><p>Andrej Karpathy might as well be called AI&#39;s philosopher king. The former Tesla director and OpenAI founding member often posts long, multi-paragraph explanations of AI trends on X. And you&#39;ve probably heard one of the terms he coined that wound up as a new word in the dictionary: &#34;<a target="_blank" href="https://www.businessinsider.com/vibe-coding-dictionary-2025-11">vibe coding</a>.&#34;</p><p>In <a target="_blank" href="https://x.com/karpathy/status/2042334451611693415">his latest</a>, Karpathy wrote that there&#39;s a &#34;growing gap in understanding of AI capability.&#34; He divided users into two populations: the everyday user who has tried out <a target="_blank" href="https://www.businessinsider.com/chatgpt-ads-openai-sam-altman-chart-paid-users-free-2026-3">free ChatGPT</a>, and perhaps only tinkered with early versions of AI chatbots, and the power user who pays to employ the latest models in their work.</p><div id="1775838781122" data-styles="default-width" data-embed-type="custom" data-script="https://platform.twitter.com/widgets.js" class="insider-raw-embed" data-type="embed"><blockquote class="twitter-tweet"><p lang="en" dir="ltr">Judging by my tl there is a growing gap in understanding of AI capability.<br/><br/>The first issue I think is around recency and tier of use. I think a lot of people tried the free tier of ChatGPT somewhere last year and allowed it to inform their views on AI a little too much. This is… <a href="https://t.co/Kx1EwuAYmt">https://t.co/Kx1EwuAYmt</a></p>— Andrej Karpathy (@karpathy) <a href="https://twitter.com/karpathy/status/2042334451611693415?ref_src=twsrc%5Etfw">April 9, 2026</a></blockquote> <script async="" src="https://platform.twitter.com/widgets.js" charset="utf-8"></script></div><p>The first demographic, Karpathy wrote, will laugh at AI&#39;s quirks and hallucinations. He referenced a <a target="_blank" class="" href="https://www.instagram.com/reels/DUwDy8kkseQ/">viral video</a> where OpenAI&#39;s voice mode fumbled the question early on: &#34;Should I drive or walk to the carwash?&#34;</p><p>&#34;The thing is that these free and old/deprecated models don&#39;t reflect the capability in the latest round of state of the art agentic models of this year,&#34; he wrote.</p><p>The second demographic, then, is the user who pays for <a target="_blank" href="https://www.businessinsider.com/claude-code-leak-what-happened-recreated-python-features-revealed-2026-4">Claude Code</a> and Codex and assigns &#34;a much greater gravity to the capabilities, their slope, and various cyber-related repercussions.&#34;</p><p>These users often employ AI for tasks like programming, math, and research, Karpathy wrote. That&#39;s because these models are &#34;peaky&#34; in technical areas, he wrote, which are easier to train and can be more lucrative.</p><p>&#34;Typical queries around search, writing, advice, etc. are *not* the domain that has made the most noticeable and dramatic strides in capability,&#34; Karpathy wrote.</p><p>In a reply, Karpathy wrote that a friend had suggested <a target="" class="" href="https://www.businessinsider.com/openclaw-internet-viral-lobster-hats-claw-hands-poses-tech-china-2026-3">the OpenClaw moment</a> grew &#34;so big&#34; because it was the first time this first demographic was interacting with newer models.</p><p>More broadly speaking, there is clearly a divide among the general population in terms of AI adoption. OpenAI CEO <a target="" class="" href="https://www.businessinsider.com/sam-altman-ai-popularity-us-2026-3">Sam Altman</a> said that AI is &#34;not very popular,&#34; citing data center worries and CEOs using the tech to justify layoffs. Sometimes the AI superfans and avoiders get together, forming what <a target="" class="" href="https://www.businessinsider.com/claude-gap-relationship-vibe-code-couples-2026-3">Business Insider</a> called a &#34;Claude-gap relationship.&#34;</p><p>As more people continue to experiment with Claude Code, OpenAI&#39;s Codex, or Cursor, that could change.</p><p>For now, Karpathy wrote that the two demographics are &#34;speaking past each other.&#34;</p><div class="read-original">Read the original article on <a href="https://www.businessinsider.com/andrej-karpathy-growing-gap-ai-understanding-2026-4">Business Insider</a></div>]]></content:encoded>
      <author>hchandonnet@insider.com (Henry Chandonnet)</author>
      <guid>https://www.businessinsider.com/andrej-karpathy-growing-gap-ai-understanding-2026-4</guid>
      <pubDate>Fri, 10 Apr 2026 17:08:22 +0000</pubDate>
      <category domain="https://www.businessinsider.com/artificial-intelligence">AI</category>
      <category domain="https://www.businessinsider.com/tech">Tech</category>
      <category>andrej-karpathy</category>
      <category>tesla</category>
      <category>openai</category>
      <media:thumbnail url="https://i.insider.com/69d8ff9f05c9b303c4e76eb7?format=jpeg" width="756" height="567"></media:thumbnail>
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    <item>
      <title>Here&#39;s how much every Masters winner has won since the tournament began in 1934</title>
      <link>https://www.businessinsider.com/masters-winners-through-the-years</link>
      <description>The Masters&#39; winnings have rocketed since Horton Smith won $1,500 in 1934. Last year&#39;s champion, Rory McIlroy, earned 114 times that, when adjusted for inflation.</description>
      <content:encoded><![CDATA[<figure><img src="https://i.insider.com/69d906d005c9b303c4e76eea?format=jpeg" height="3376" width="5121" charset="" alt="Rory McIlroy after winning the 2025 Masters."/><figcaption>Rory McIlroy after winning the 2025 Masters.<p class="copyright">Simon Bruty/Augusta National/Getty Images</p></figcaption></figure><ul class="summary-list"><li>Horton Smith won the inaugural Masters in 1934 and was awarded $1,500, or about $37,000 today.</li><li>Last year, Rory McIlroy won $4.2 million, a record for the tournament.</li><li>Here&#39;s who won the Masters — and how much money they took home — every year since it began.</li></ul><p>When Horton Smith won the inaugural <a target="" class="" href="https://www.businessinsider.com/family-rents-out-home-for-masters-tournament-prep-cost-2026-4">Masters</a> in 1934, his winnings totaled $1,500, or around $36,860 in today&#39;s money.</p><p>Compare that with last year, when Rory McIlroy earned a cool $4.2 million, roughly 114 times as much when adjusted for inflation.</p><p>In the 92 years since the Masters Tournament began, the purse has skyrocketed. This year, the <a target="" class="" href="https://www.businessinsider.com/masters-outfits-best-dressed-attendees-golf-tournament-2026-4">Masters Tournament</a> total winnings is expected to at least match last year&#39;s record $21 million, although officials will only confirm the purse and individual prize amounts after the cut on Friday.</p><p>Large purses are now par for the course in golf, as top-level tournaments benefit from mega media deals and <a target="" class="" href="https://www.businessinsider.com/pga-liv-golf-tour-merger-winners-losers-pros-cons-koepka-2023-6">compete for talent</a> and attention across the sport. The US Open increased its prize money to $21.5 million last year, with winner J.J. Spaun<strong> </strong>earning $4.3 million, while the 2026 PGA Tour has a projected purse of more than $550 million, <a target="_blank" class="" href="https://golfweek.usatoday.com/story/sports/golf/pga/2026/03/10/pga-tour-prize-money-2026-season-surpass-550-million/89070827007/">Golf Week</a> reported.</p><p>Any winner will tell you that triumphing at the Masters is far more than the healthy payout. It&#39;s the experience of conquering a notoriously challenging course, walking the same verdant fairways as Bobby Jones, Arnold Palmer, and Jack Nicklaus, feeling the weight of that green jacket on your shoulders, and doing it all at one of the <a target="" class="" href="https://www.businessinsider.com/most-exclusive-golf-clubs-in-the-world-photos">most exclusive golf clubs in the world</a>.</p><p>Still, a $4.2 million paycheck isn&#39;t bad.</p><p>Here&#39;s who has won the tournament throughout history, how they won it, and how much money they earned.</p><div id="slideshow"><div class="slide">1934: Horton Smith<figure><img src="https://i.insider.com/605ccd376746fb0018a73bbf?format=jpeg" height="2888" width="3850" charset="" alt="Horton Smith, Bobby Jones, 1934 Masters"/><figcaption><p class="copyright">Bettmann/Getty Images</p></figcaption></figure><p><strong>Nationality:</strong> American</p><p><strong>Score:</strong> 284 (-4)</p><p><strong>Winnings:</strong> $1,500 (approximately $36,860 in today&#39;s money, according to the US Bureau of Labor Statistics)</p><p>In what would be his first of two wins, Smith won the inaugural Masters, then officially called the Augusta National Invitation Tournament.</p><p>But, as reported by <a target="_blank" rel="noopener" href="https://www.augusta.com/masters/story/history/1934-horton-smith-wins-first-masters-tournament">the Augusta Chronicle</a>, much of the fanfare was around legendary golfer Bobby Jones, who founded and helped design Augusta National, the home of the Masters. Jones came out of retirement to play and came in 13th.</p></div><div class="slide">1935: Gene Sarazen<figure><img src="https://i.insider.com/605ccdf6106eb50019d05a09?format=jpeg" height="2605" width="3473" charset="" alt="Gene Sarazen Masters win 1935"/><figcaption><p class="copyright">Bettmann/Getty Images</p></figcaption></figure><p><strong>Nationality:</strong> American</p><p><strong>Score:</strong> 282 (-6)</p><p><strong>Winnings:</strong> $1,500 ($35,520 today)</p><p>With four holes left, Sarazen trailed Craig Wood by two strokes, but he holed an incredible, rare double eagle on the 15th — the World Golf Hall of Fame called it &#34;arguably the most famous shot in tournament history.&#34; It allowed him to tie Wood for first place on the 18th. </p><p>Ultimately, Sarazen defeated Wood in a 36-hole playoff, finishing with 144 to Wood&#39;s 149.</p></div><div class="slide">1936: Horton Smith<figure><img src="https://i.insider.com/605cce63106eb50019d05a10?format=jpeg" height="2881" width="3842" charset="" alt="Horton Smith at the 1936 Masters"/><figcaption><p class="copyright">Bettmann/Getty Images</p></figcaption></figure><p><strong>Nationality:</strong> American</p><p><strong>Score: </strong>285 (-3)</p><p><strong>Winnings:</strong> $1,500 ($35,780 today)</p><p>Smith took his second win in just three years. He&#39;s one of 18 players to win the Masters multiple times.</p><p>&#34;There is nothing monotonous about that course, and it is one of the most beautiful I ever played,&#34; Smith said, according to the Augusta Chronicle. &#34;Each one of the holes presents something new.&#34;</p></div><div class="slide">1937: Byron Nelson<figure><img src="https://i.insider.com/605ccec26746fb0018a73bc9?format=jpeg" height="1383" width="1845" charset="" alt="Byron Nelson 18th green Masters 1937"/><figcaption><p class="copyright">Bettmann / Contributor / Getty Images</p></figcaption></figure><p><strong>Nationality:</strong> American</p><p><strong>Score: </strong>283 (-5)</p><p><strong>Winnings:</strong> $1,500 ($34,280 today)</p><p>Nelson, who would win again eight years later, &#34;possessed exquisite form, his aggressive lower body action and &#39;square&#39; club position becoming the model for the modern golf swing,&#34; <a target="_blank" href="https://www.nytimes.com/2006/09/26/sports/golf/26cnd-nelson.html">The New York Times reported</a> on his death in 2006.</p></div><div class="slide">1938: Henry Picard<figure><img src="https://i.insider.com/605ccf466746fb0018a73bcd?format=jpeg" height="2625" width="3500" charset="" alt="GettyImages 82744688"/><figcaption><p class="copyright">Augusta National / Contributor / Getty Images</p></figcaption></figure><p><strong>Nationality:</strong> American</p><p><strong>Score: </strong>285 (-3)</p><p><strong>Winnings:</strong> $1,500 ($34,520 today)</p><p>Picard battled bad weather, which caused a delayed start to the tournament, to take a two-stroke lead on the 18th for a 3-under par.</p></div><div class="slide">1939: Ralph Guldahl<figure><img src="https://i.insider.com/605ccfb96746fb0018a73bd3?format=jpeg" height="1874" width="2500" charset="" alt="Ralph Guldahl, 1939 Masters"/><figcaption><p class="copyright">Augusta National/Getty Images</p></figcaption></figure><p><strong>Nationality:</strong> American</p><p><strong>Score: </strong>279 (-9)</p><p><strong>Winnings:</strong> $1,500 ($35,520 today)</p><p>After placing second for the two years prior, Guldahl finally secured a victory in 1939, with an impressive 9 under par, a new course record.</p><p>Also in 1939, the name of the tournament was officially changed from Augusta National Invitation Tournament to the Masters Tournament, the <a target="_blank" class="" href="https://www.augustachronicle.com/story/news/2018/04/09/ticket-from-first-masters-sells-at-auction-for-more-than-118000/12788823007/">Augusta Chronicle</a> reported.</p></div><div class="slide">1940: Jimmy Demaret<figure><img src="https://i.insider.com/605cd0e1106eb50019d05a1c?format=jpeg" height="1482" width="1977" charset="" alt="Jimmy Demaret at Augusta, 1940s"/><figcaption><p class="copyright">Augusta National/Getty Images</p></figcaption></figure><p><strong>Nationality:</strong> American</p><p><strong>Score: </strong>280 (-8)</p><p><strong>Winnings:</strong> $1,500 ($35,010 today)</p><p>Demaret secured his first of three Masters titles while keeping a surprisingly cool head, the Augusta Chronicle reported at the time.</p><p>&#34;He clicked off the final round in machinelike precision despite tremendous pressure, never once appearing concerned about how it all might end,&#34; sports columnist Tom Wall wrote for the Augusta Chronicle.</p><p>Starting in 1940, the Masters went ahead during the first full week in April each year — only changing to November once, during the COVID-19 pandemic in 2020.</p></div><div class="slide">1941: Craig Wood<figure><img src="https://i.insider.com/605cd1486746fb0018a73be0?format=jpeg" height="1482" width="1976" charset="" alt="Craig Wood and his wife, 1941 Masters"/><figcaption><p class="copyright">Bettman / Contributor / Getty Images</p></figcaption></figure><p><strong>Nationality:</strong> American</p><p><strong>Score:</strong> 280 (-8)</p><p><strong>Winnings:</strong> $1,500 ($34,280 today)</p><p>Wood was another serial runner-up, famously losing to Gene Sarazen following his &#34;shot of a lifetime&#34; in 1935. But in 1941, Wood maintained the lead from start to finish, ultimately beating Byron Nelson by three strokes to win his first and only Masters title.</p></div><div class="slide">1942: Byron Nelson<figure><img src="https://i.insider.com/605cd218106eb50019d05a26?format=jpeg" height="1214" width="1619" charset="" alt="Bryon Nelson at the 1942 Masters"/><figcaption><p class="copyright">Augusta National/Getty Images</p></figcaption></figure><p><strong>Nationality:</strong> American</p><p><strong>Score: </strong>280 (-8)</p><p><strong>Winnings:</strong> $1,500 ($30,450 today)</p><p>Nelson got off to a bad start on the last day of the 1942 tournament, floundering with a double bogey at the first hole. But he turned it around and ultimately took his second Masters title following a nail-biting battle against fellow Texan Ben Hogan.</p><p>&#34;Except for the first hole, I think that was the finest round of golf I ever shot,&#34; Nelson said, the Augusta Chronicle reported.</p></div><div class="slide">1943-1945: No tournament was held due to World War II.<figure><img src="https://i.insider.com/605cd32e106eb50019d05a2e?format=jpeg" height="1872" width="2497" charset="" alt="Cows near Augusta National, 1943 or 1944"/><figcaption><p class="copyright">Augusta National/Getty Images</p></figcaption></figure><p>The 1942 tournament was the last held during the war, and the Masters was put on a three-year hiatus.</p><p>With no one using the course, 200 cows were let loose there instead — Bobby Jones figured they could control grass levels before providing meat to the local area. However, Yahoo Sports previously reported, it turned out that the cows weren&#39;t needed to manicure the property&#39;s Bermuda grass, which doesn&#39;t grow in the winter, and unfortunately they started snacking on flowers instead.</p><p>So the club switched the cows for turkeys, raising more than 1,000 for members&#39; Christmas dinners.</p></div><div class="slide">1946: Herman Keiser<figure><img src="https://i.insider.com/605ce3bc106eb50019d05a8b?format=jpeg" height="1874" width="2500" charset="" alt="Herman Keiser, 1946 Masters winner"/><figcaption><p class="copyright">Augusta National/Getty Images</p></figcaption></figure><p><strong>Nationality:</strong> American</p><p><strong>Score: </strong>282 (-6)</p><p><strong>Winnings:</strong> $2,500 ($44,400 today)</p><p>When the tournament resumed in 1946, Keiser unexpectedly took the title, beating favorite Ben Hogan. He had faith in his own skills though — in 2000, his daughter recalled to the Chronicle how he&#39;d borrowed money from &#34;a couple of guys&#34; so he could bet on himself, ultimately winning $1,000 from the bets, or around $16,000 today.</p></div><div class="slide">1947: Jimmy Demaret<figure><img src="https://i.insider.com/605cd063106eb50019d05a18?format=jpeg" height="1874" width="2500" charset="" alt="Jimmy Demaret and Bobby Jones, 1947 Masters"/><figcaption><p class="copyright">Augusta National/Getty Images</p></figcaption></figure><p><strong>Nationality:</strong> American</p><p><strong>Score:</strong> 281 (-7)</p><p><strong>Winnings:</strong> $2,500 ($37,300 today)</p><p>In his second Masters win, Demaret shot four sub-par rounds, the first tournament winner to do so. </p></div><div class="slide">1948: Claude Harmon<figure><img src="https://i.insider.com/605ce5b46746fb0018a73c48?format=jpeg" height="1660" width="2214" charset="" alt="Claude Harmon, Bobby Jones, 1948 Masters"/><figcaption><p class="copyright">Augusta National/Getty Images</p></figcaption></figure><p><strong>Nationality:</strong> American</p><p><strong>Score: </strong>279 (-9)</p><p><strong>Winnings:</strong> $2,500 ($34,330 today)</p><p>Harmon, a club pro, won by a five-stroke lead over Cary Middlecoff, setting a record for margin of victory, according to Augusta.com, and sharing Ralph Guldahl&#39;s 1939 low score of 279.</p></div><div class="slide">1949: Sam Snead<figure><img src="https://i.insider.com/605ce78f6746fb0018a73c4e?format=jpeg" height="2171" width="2895" charset="" alt="Sam Snead, Masters winner, 1949"/><figcaption><p class="copyright">Augusta National/Getty Images</p></figcaption></figure><p><strong>Nationality:</strong> American</p><p><strong>Score: </strong>282 (-6)</p><p><strong>Winnings:</strong> $2,750 ($37,600 today)</p><p>Snead was the first Masters winner to be awarded a green jacket, according to <a target="_blank" rel="noopener" href="https://www.golfmonthly.com/tour/us-masters/masters-history-records/masters-green-jacket-126753">Golf Monthly</a>, a tradition that continues to this day. The previous winners — nine in total — were retroactively awarded jackets.</p></div><div class="slide">1950: Jimmy Demaret<figure><img src="https://i.insider.com/605ce82c6746fb0018a73c52?format=jpeg" height="1428" width="1904" charset="" alt="Jimmy Dameret, 1950 Masters winner"/><figcaption><p class="copyright">Augusta National/Getty Images</p></figcaption></figure><p><strong>Nationality:</strong> American</p><p><strong>Score: </strong>283 (-5)</p><p><strong>Winnings:</strong> $2,400 ($33,230 today)</p><p>Demaret became the first three-time winner in part thanks to fellow competitor Jim Ferrier&#39;s multiple bogeys.</p><p><a target="_blank" class="" href="https://www.augustachronicle.com/sports/masters-golf-tournament/">Augusta Chronicle</a> sports editor Randy Russell wrote, &#34;Demaret, whose colorful garb made him look like an Easter egg rolling along the greensward, backed in to the victory that made him the first man in history to win the Masters three times.&#34;</p></div><div class="slide">1951: Ben Hogan<figure><img src="https://i.insider.com/605d0d666746fb0018a73d12?format=jpeg" height="1696" width="2261" charset="" alt="Ben Hogan Masters 1951"/><figcaption><p class="copyright">Augusta National/Getty Images</p></figcaption></figure><p><strong>Nationality: </strong>American</p><p><strong>Score: </strong>280 (-8)</p><p><strong>Winnings:</strong> $3,000 ($38,000 today)</p><p>It was Hogan&#39;s 10th Masters appearance, and he finally took a win after coming in second twice in the &#39;40s. Tournament Chairman Clifford Roberts (pictured right) commended Hogan&#39;s perfectly executed final 18 holes — he didn&#39;t bogey a single one.</p><p>Hogan told reporters he &#34;got a big bang out of it.&#34;</p><p>&#34;If I never win again, I&#39;ll be satisfied. I have had my full share of golfing luck,&#34; he said, according to Mark Baron at <a target="_blank" href="https://golfhistorytoday.com/april-8-1951-ben-hogan-masters-golf/">Golf History Today.</a></p><p>He <em>would</em> win again, however.</p></div><div class="slide">1952: Sam Snead<figure><img src="https://i.insider.com/605d0dcd6746fb0018a73d14?format=jpeg" height="1120" width="1494" charset="" alt="Sam Snead 1952 Masters win"/><figcaption><p class="copyright">Augusta National/Getty Images</p></figcaption></figure><p><strong>Nationality: </strong>American</p><p><strong>Score: </strong>286 (-2)</p><p><strong>Winnings: </strong>$4,000 ($49,510 today)</p><p>Overcoming windy conditions and a 77 in the third round, Snead&#39;s 72 for the final round ultimately allowed him to win by four shots.</p><p>Following a suggestion from Hogan after his 1951 win, this was also the first year all previous winners dined together, an annual tradition now known as the Champions Dinner, the Chronicle reported.</p><p> </p></div><div class="slide">1953: Ben Hogan<figure><img src="https://i.insider.com/605d0e8c106eb50019d05b7c?format=jpeg" height="2243" width="2991" charset="" alt="Ben Hogan 1953 Masters"/><figcaption><p class="copyright">Augusta National/Getty Images</p></figcaption></figure><p><strong>Nationality: </strong>American</p><p><strong>Score: </strong>274 (-14)</p><p><strong>Winnings: </strong>$4,000 ($49,140 today)</p><p>Hogan finished with an incredible 72-hole score of 274 — a low-score record that would stand for 12 years.</p><p>When Hogan passed away in 1997, <a target="_blank" href="https://www.nytimes.com/1997/07/26/sports/ben-hogan-golf-s-iron-willed-legend-dies-at-84.html">The New York Times</a> called him &#34;perhaps the most creative shotmaker in the history of golf and one of its most accomplished players.&#34;</p></div><div class="slide">1954: Sam Snead<figure><img src="https://i.insider.com/605d0f016746fb0018a73d19?format=jpeg" height="1839" width="2452" charset="" alt="1954 Masters"/><figcaption><p class="copyright">Augusta National/Getty Images</p></figcaption></figure><p><strong>Nationality: </strong>American</p><p><strong>Score: </strong>289 (+1)</p><p><strong>Winnings: </strong>$5,000 ($60,970 today)</p><p>Snead beat Hogan by one stroke in an 18-hole playoff to take the title, his third.</p><p>Five players have won the Masters three times: Jimmy Demaret, Gary Player, Nick Faldo, Phil Mickelson, and Snead.</p></div><div class="slide">1955: Cary Middlecoff<figure><img src="https://i.insider.com/605d0f836746fb0018a73d1d?format=jpeg" height="2826" width="3768" charset="" alt="Cory Middlecoff Masters 1955"/><figcaption><p class="copyright">Bettmann / Contributor / Getty Images</p></figcaption></figure><p><strong>Nationality: </strong>American</p><p><strong>Score: </strong>279 (-9)</p><p><strong>Winnings: </strong>$5,000 ($60,970 today)</p><p>Middlecoff, who worked as a dentist before becoming a full-time golfer, set a new record for margin of victory — he finished seven ahead of runner-up Ben Hogan.</p><p>Despite his prowess, the champion was also known for his nerves on the course.</p><p>&#39;&#39;I don&#39;t deny I&#39;m nervous,&#39;&#39; he once said, according to <a target="_blank" href="https://www.nytimes.com/1998/09/03/sports/cary-middlecoff-77-dentist-who-became-top-pro-golfer.html">The New York Times</a>. &#39;&#39;I have always maintained that a man who is not nervous is either an idiot or has never been close enough to winning to get nervous.&#34;</p></div><div class="slide">1956: Jack Burke Jr.<figure><img src="https://i.insider.com/605d10266746fb0018a73d1f?format=jpeg" height="1348" width="1797" charset="" alt="Jack Burke, Jr., Masters winner, 1956"/><figcaption><p class="copyright">Bettmann / Contributor / Getty Images</p></figcaption></figure><p><strong>Nationality: </strong>American</p><p><strong>Score: </strong>289 (+1)</p><p><strong>Winnings: </strong>$6,000 ($72,890 today)</p><p>After the first three rounds, it looked like amateur Ken Venturi might take the win. But on the last day, due in part to bad weather, he carded seven bogeys over the last 10 holes and finished with a score of 80, giving Burke an opening.</p><p>Despite, as the <a target="_blank" rel="noopener" href="https://news.google.com/newspapers?id=iTAbAAAAIBAJ&amp;sjid=600EAAAAIBAJ&amp;pg=6985%2C3266663">Pittsburgh Press</a> reported, arriving with just 15 minutes to warm up after attending church that morning, Burke scored 71 and ultimately took the title with a tie for the highest winning total in Masters history, 289.</p></div><div class="slide">1957: Doug Ford<figure><img src="https://i.insider.com/605d2c5e106eb50019d05b9f?format=jpeg" height="1874" width="2500" charset="" alt="Doug Ford, 1957 Masters"/><figcaption><p class="copyright">Augusta National/Getty Images</p></figcaption></figure><p><strong>Nationality: </strong>American</p><p><strong>Score: </strong>283 (-5)</p><p><strong>Winnings: </strong>$8,750 ($102,490 today)</p><p>Ford shot a 66 in the final round to beat Sam Snead, thanks, in part, to a bold shot on the 15th, ignoring the advice of his caddie to play it safe and ultimately securing a birdie.</p><p>&#34;That shot,&#34; Ford told <a target="_blank" class="" href="https://www.augustachronicle.com/story/sports/2018/05/15/doug-ford-former-masters-tournament-and-pga-champion-dies-at-95/12225271007/">The Augusta Chronicle</a> in 2017, &#34;was what won it.&#34;</p><p>Ford would take part in 49 Masters in his career which, according to the Chronicle, is third-most in tournament history, after Gary Player (52) and Arnold Palmer (50).</p></div><div class="slide">1958: Arnold Palmer<figure><img src="https://i.insider.com/605d2d5d6746fb0018a73d40?format=jpeg" height="1500" width="2000" charset="" alt="Arnold Palmer, Masters 1958"/><figcaption><p class="copyright">Augusta National/Getty Images</p></figcaption></figure><p><strong>Nationality: </strong>American</p><p><strong>Score: </strong>284 (-4)</p><p><strong>Winnings: </strong>$11,250 ($127,210 today)</p><p>Palmer&#39;s 1958 Masters win — his first of four — remains one of the most controversial in tournament history. The Golf Channel reported that after he embedded a ball on the 12th hole in the final round, he played a second ball, despite the official saying he was not allowed. He made a double bogey with the first and par with the second, and officials later told him he <em>was</em> allowed the better-scoring ball. Afterwards, opponent Ken Venturi, who was playing alongside Palmer on the 12th, said he&#39;d failed to follow the rules.</p><p>However, Doug Ford, who lost the 1958 Masters to Palmer by one shot, told the <a target="_blank" href="https://www.latimes.com/archives/la-xpm-2004-mar-10-sp-golf10-story.html">Los Angeles Times in 2004</a> that he trusted Palmer did the right thing.</p><p>&#34;The man is the most honest man you ever want to meet,&#34; he said. &#34;His integrity should not be [put through] what they&#39;re trying to do. If he thought he was right, then I would never question it.&#34;</p></div><div class="slide">1959: Art Wall Jr.<figure><img src="https://i.insider.com/605d2dd56746fb0018a73d41?format=jpeg" height="1482" width="1977" charset="" alt="Art Wall Jr., Masters, 1959"/><figcaption><p class="copyright">Augusta National/Getty Images</p></figcaption></figure><p><strong>Nationality: </strong>American</p><p><strong>Score: </strong>284 (-4)</p><p><strong>Winnings: </strong>$15,000 ($169,030 today)</p><p>&#34;In the final round, Wall put on one of the most dazzling displays of golf ever seen at Augusta National Golf Club,&#34; <a target="_blank" class="" href="https://goduke.com/news/2020/4/5/mens-golf-on-this-date-blue-devil-art-wall-wins-1959-masters">the Augusta Chronicle reported.</a></p><p>He ultimately beat former champ Cary Middlecoff on the 18th by sinking an 11-foot putt.</p></div><div class="slide">1960: Arnold Palmer<figure><img src="https://i.insider.com/605d2ea36746fb0018a73d43?format=jpeg" height="1874" width="2500" charset="" alt="Arnold Palmer, 1960 Masters win"/><figcaption><p class="copyright">Augusta National/Getty Images</p></figcaption></figure><p><strong>Nationality: </strong>American</p><p><strong>Score: </strong>282 (-6)</p><p><strong>Winnings: </strong>$17,500 ($193,860 today)</p><p>Palmer took the title just two years after his first win, making birdies on his final two holes to beat Ken Venturi by a single stroke.</p></div><div class="slide">1961: Gary Player<figure><img src="https://i.insider.com/605d31616746fb0018a73d45?format=jpeg" height="1755" width="2340" charset="" alt="Gary Player reacts during 1961 Masters"/><figcaption><p class="copyright">Associated Press</p></figcaption></figure><p><strong>Nationality: </strong>South African</p><p><strong>Score: </strong>280 (-8)</p><p><strong>Winnings: </strong>$20,000 ($219,320 today)</p><p>Palmer was again in contention for the green jacket, but he made a double bogey on the final hole, making way for a victory by Gary Player, the Masters&#39; first international champion.</p><p>&#34;It was a very important thing because it gave encouragement for many to follow suit,&#34; Player later said of his win, per <a target="_blank" class="" href="https://www.skysports.com/golf/news/24512/12226779/masters-countdown-one-day-to-go-60-years-since-gary-player-became-first-overseas-winner">Sky Sports</a>. &#34;There&#39;s an international player who can do it.&#34;</p></div><div class="slide">1962: Arnold Palmer<figure><img src="https://i.insider.com/605d32296746fb0018a73d46?format=jpeg" height="1821" width="2428" charset="" alt="Arnold Palmer, Bobby Jones, 1962 Masters"/><figcaption><p class="copyright">Associated Press</p></figcaption></figure><p><strong>Nationality: </strong>American</p><p><strong>Score: </strong>280 (-8)</p><p><strong>Winnings: </strong>$20,000 ($219,320 today)</p><p>Palmer and Player went head-to-head again the following year, but this time, it was Palmer who walked away victorious following an unmatched performance on the back nine.</p></div><div class="slide">1963: Jack Nicklaus<figure><img src="https://i.insider.com/605d32ba6746fb0018a73d48?format=jpeg" height="1249" width="1666" charset="" alt="Jack Nicklaus and his dad, 1963 Masters"/><figcaption><p class="copyright">Associated Press</p></figcaption></figure><p><strong>Nationality: </strong>American</p><p><strong>Score: </strong>286 (-2)</p><p><strong>Winnings: </strong>$20,000 ($214,290 today)</p><p>In 1963, 23-year-old Nicklaus won his first Masters. He would go on to win five more times between 1965 and 1986, setting the record for the most wins in tournament history.</p><p>Also that year, Horton Smith, the first-ever winner, played his last Masters. He passed away six months later, at the age of 55.</p></div><div class="slide">1964: Arnold Palmer<figure><img src="https://i.insider.com/605d33496746fb0018a73d4a?format=jpeg" height="1163" width="1551" charset="" alt="Arnold Palmer, 1964 Masters win"/><figcaption><p class="copyright">Associated Press</p></figcaption></figure><p><strong>Nationality: </strong>American</p><p><strong>Score:</strong> 276 (-12)</p><p><strong>Winnings: </strong>$20,000 ($211,500 today)</p><p>In 1964, Palmer became the Masters&#39; first four-time winner. But this time, there were no nail-biting finishes or surprise twists — he led the board from the second round.</p><p>The Augusta Chronicle headline announcing the win read, &#34;Another green coat for Arnie&#39;s wardrobe.&#34;</p><p>&#39;&#39;This is the most singularly exciting tournament for me ever,&#34; Palmer said at the presentation ceremony. &#34;For once in my life, I planned to do something and did what I wanted.&#34;</p></div><div class="slide">1965: Jack Nicklaus<figure><img src="https://i.insider.com/605d33f9106eb50019d05ba4?format=jpeg" height="1577" width="2103" charset="" alt="Jack Nicklaus, 1965 Masters win"/><figcaption><p class="copyright">Bettmann / Contributor / Getty Images</p></figcaption></figure><p><strong>Nationality: </strong>American</p><p><strong>Score: </strong>271 (-17)</p><p><strong>Winnings: </strong>$20,000 ($208,140 today)</p><p>Nicklaus won with a then-tournament record of 17 under par, beating Ben Hogan&#39;s previous 1953 record of 14 under. Palmer and Player tied for second, each with an 8 under.</p></div><div class="slide">1966: Jack Nicklaus<figure><img src="https://i.insider.com/60623b4067187800184ad2a5?format=jpeg" height="1266" width="1688" charset="" alt="Jack Nicklaus 1966 Masters win"/><figcaption><p class="copyright">Associated Press</p></figcaption></figure><p><strong>Nationality: </strong>American</p><p><strong>Score: </strong>288 (E)</p><p><strong>Winnings: </strong>$20,000 ($202,340 today)</p><p>Despite an even-par score — much higher than his 271 the year prior — Nicklaus became the first back-to-back winner in Masters history. He won in an 18-hole playoff against Tommy Jacobs and Gay Brewer.</p></div><div class="slide">1967: Gay Brewer Jr.<figure><img src="https://i.insider.com/60623bb7c9d73b00186e9086?format=jpeg" height="2298" width="3065" charset="" alt="Gay Brewer Jr and Jack Nicklaus 1967 Masters"/><figcaption><p class="copyright">Augusta National/Getty Images</p></figcaption></figure><p><strong>Nationality: </strong>American</p><p><strong>Score: </strong>280 (-8)</p><p><strong>Winnings: </strong>$20,000 ($197,450 today)</p><p>After losing in the playoff the year prior, &#34;Brewer won more than the coveted green jacket with his victory,&#34; <a target="_blank" href="https://www.nytimes.com/2007/09/01/obituaries/01brewer.html">The New York Times</a> reported. &#34;He also won redemption.&#34;</p><p>Following his loss, he knew he had to work on the mental part of the game and turned to Norman Vincent Peale&#39;s &#34;Power of Positive Thinking,&#34; the Times reported. He even read some before his final round in 1967. Ultimately he beat Bobby Nichols by a single stroke.</p></div><div class="slide">1968: Bob Goalby<figure><img src="https://i.insider.com/60623c2a67187800184ad2ab?format=jpeg" height="1874" width="2500" charset="" alt="Bob Goalby, Gay Brewer, 1968 Masters"/><figcaption><p class="copyright">Associated Press</p></figcaption></figure><p><strong>Nationality: </strong>American</p><p><strong>Score: </strong>277 (-11)</p><p><strong>Winnings: </strong>$20,000 ($189,990 today)</p><p>This was another Masters win marred by controversy. Roberto De Vicenzo, from Argentina, signed an incorrect scorecard, which had him down for 66 for the final round, rather than 65. However, officials upheld the rule that a signed scorecard must stand.</p><p>Meanwhile, Goalby finished with a 66 and won the tournament. Fifty years later, he recalled getting 100 letters &#34;saying I&#39;m the worst so and so that ever lived.&#34;</p><p>&#34;It was unfortunate for Roberto, but it was equally unfortunate for me,&#34; Goalby <a target="_blank" href="https://www.desertsun.com/story/sports/golf/ana-inspiration/2018/04/01/scorecard-controversy-1968-masters-still-haunts-its-champion-bob-goalby/458336002/">told the Palm Springs Desert Sun</a> in 2018. &#34;I didn&#39;t get credit for winning the tournament.&#34;</p></div><div class="slide">1969: George Archer<figure><img src="https://i.insider.com/60623d2267187800184ad2b2?format=jpeg" height="1483" width="1977" charset="" alt="George Archer 1969 Masters"/><figcaption><p class="copyright">Bettmann / Contributor / Getty Images</p></figcaption></figure><p><strong>Nationality: </strong>American</p><p><strong>Score: </strong>281 (-7)</p><p><strong>Winnings: </strong>$20,000 ($180,050 today)</p><p>When Archer won by a stroke, it was the first and last time he&#39;d finish in the top 10 at the Masters. He competed in the tournament 24 times over his four-decade career.</p></div><div class="slide">1970: Billy Casper<figure><img src="https://i.insider.com/60623dab67187800184ad2b7?format=jpeg" height="1773" width="2365" charset="" alt="Billy Casper Masters winner 1970"/><figcaption><p class="copyright">Augusta National/Getty Images</p></figcaption></figure><p><strong>Nationality: </strong>American</p><p><strong>Score: </strong>279 (-9)</p><p><strong>Winnings: </strong>$25,000 ($212,200 today)</p><p>To win the 1970 Masters, Casper beat his long-time friend Gene Littler by five shots in an 18-hole playoff.</p><p>His adoration for Augusta was so great that when he died in 2015, he was buried wearing his green jacket, after his wife sought permission from Augusta National, <a target="_blank" href="https://www.usatoday.com/story/sports/golf/2020/11/10/billy-casper-1970-masters-champion-buried-green-jacket-2015/6234195002/">the Augusta Chronicle reported</a>.</p></div><div class="slide">1971: Charles Coody<figure><img src="https://i.insider.com/60623e39c9d73b00186e909a?format=jpeg" height="1874" width="2500" charset="" alt="Charles Coody Masters 1971"/><figcaption><p class="copyright">Augusta National/Getty Images</p></figcaption></figure><p><strong>Nationality: </strong>American</p><p><strong>Score: </strong>279 (-9)</p><p><strong>Winnings:</strong> $25,000 ($203,730 today)</p><p>After a breakfast of sweet-potato biscuits and switching from red to black socks <a target="_blank" href="https://www.nytimes.com/1971/04/12/archives/coodys-279-takes-masters-by-2-strokes-nicklaus-ties-with-miller-for.html">&#34;for better luck,&#34;</a> Coody won the 1971 tournament by two strokes.</p></div><div class="slide">1972: Jack Nicklaus<figure><img src="https://i.insider.com/60623eb267187800184ad2c7?format=jpeg" height="1875" width="2500" charset="" alt="Jack Nicklaus 1972 Masters"/><figcaption><p class="copyright">Augusta National/Getty Images</p></figcaption></figure><p><strong>Nationality: </strong>American</p><p><strong>Score: </strong>286 (-2)</p><p><strong>Winnings: </strong>$25,000 ($196,860 today)</p><p>Nicklaus won his fourth of six Masters wire-to-wire, beating his runners-up by three strokes. It was also the first tournament without its co-founder and president, Bobby Jones, who died the previous December.</p><p>&#34;It was a big empty hole for the week,&#34; Nicklaus said, according to <a target="_blank" href="https://www.golfchannel.com/news/know-jack-mr-bobby-jones-and-me">the Golf Channel</a>. &#34;I enjoyed our conversation. I always enjoyed being with him. He was a great guy and I always walked away learning something. I was a big fan. He was my idol.&#34;</p></div><div class="slide">1973: Tommy Aaron<figure><img src="https://i.insider.com/60623f19c9d73b00186e90aa?format=jpeg" height="1875" width="2500" charset="" alt="Nicklaus helps Tommy Aaron 1973 Masters"/><figcaption><p class="copyright">Augusta National/Getty Images</p></figcaption></figure><p><strong>Nationality: </strong>American</p><p><strong>Score: </strong>283 (-5)</p><p><strong>Winnings: </strong>$30,000 ($224,850 today)</p><p>&#34;Winning the Masters for me was a dream come true,&#34; Aaron wrote for the Augusta Chronicle in a 2012 article that is no longer available online. &#34;From the time I started playing in Gaines­ville, Ga., northeast of Atlan­ta, I thought the Masters was the only golf tournament in the world.&#34;</p></div><div class="slide">1974: Gary Player<figure><img src="https://i.insider.com/60623fbac9d73b00186e90b0?format=jpeg" height="1416" width="1888" charset="" alt="Gary Player 1974 Masters"/><figcaption><p class="copyright">Associated Press</p></figcaption></figure><p><strong>Nationality: </strong>South African</p><p><strong>Score: </strong>278 (-10)</p><p><strong>Winnings: </strong>$35,000 ($238,280 today)</p><p>For his second of three Masters wins, Player had &#34;the most stylish day ever,&#34; reported <a target="_blank" href="https://www.gq.com/gallery/most-stylish-day-ever-the-1974masters">GQ.com</a>, which noted that he wore &#34;an all-black fit that had become his signature move of intimidation.&#34;</p></div><div class="slide">1975: Jack Nicklaus<figure><img src="https://i.insider.com/60624033c9d73b00186e90b7?format=jpeg" height="1756" width="2342" charset="" alt="Jack Nicklaus 1975 Masters"/><figcaption><p class="copyright">Associated Press</p></figcaption></figure><p><strong>Nationality: </strong>American</p><p><strong>Score: </strong>276 (-12)</p><p><strong>Winnings: </strong>$40,000 ($247,100 today)</p><p>In the final round, it was a nail-bitingly close battle between Nicklaus, Tom Weiskopf, and Johnny Miller.</p><p>Ultimately Weiskopf and Miller tied for second, each just a shot behind Nicklaus.</p><p>&#34;In all the time I have played golf, I thought this was the most exciting display I had ever seen,&#39;&#39; he later said.</p></div><div class="slide">1976: Raymond Floyd<figure><img src="https://i.insider.com/606244c567187800184ad2ee?format=jpeg" height="1664" width="2225" charset="" alt="Raymond Floyd 1976 Masters"/><figcaption><p class="copyright">Associated Press</p></figcaption></figure><p><strong>Nationality: </strong>American</p><p><strong>Score: </strong>271 (-17)</p><p><strong>Winnings: </strong>$40,000 ($233,000 today)</p><p>Floyd won wire-to-wire in 1976, beating runner-up Ben Crenshaw by eight shots and finishing with an incredible 17 under, one of the best scores in tournament history. Floyd was the last wire-to-wire Masters winner until Jordan Spieth in 2015, the Associated Press noted. </p></div><div class="slide">1977: Tom Watson<figure><img src="https://i.insider.com/6062453bc9d73b00186e90cf?format=jpeg" height="1874" width="2500" charset="" alt="Tom Watson, 1977 Masters"/><figcaption><p class="copyright">Peter Dazeley/Getty Images</p></figcaption></figure><p><strong>Nationality: </strong>American</p><p><strong>Score: </strong>276 (-12)</p><p><strong>Winnings:</strong> $40,000 ($217,860 today)</p><p>Watson won his first of two tournament titles after a battle with defending champ, Nicklaus. He beat him by two strokes, thanks in part to an incredible 20-foot birdie on the 17th in the final round.</p><p>&#34;Winning the Masters was the highlight of my career,&#34; Watson told the Augusta Chronicle in 2016.</p></div><div class="slide">1978: Gary Player<figure><img src="https://i.insider.com/606245af67187800184ad2f5?format=jpeg" height="1875" width="2500" charset="" alt="Gary Player, 1978 Masters"/><figcaption><p class="copyright">Peter Dazeley/Getty Images</p></figcaption></figure><p><strong>Nationality: </strong>South African</p><p><strong>Score: </strong>277 (-11)</p><p><strong>Winnings: </strong>$45,000 ($230,130 today)</p><p>At 42, Player won his third green jacket despite starting the final round seven shots behind the leader.</p></div><div class="slide">1979: Fuzzy Zoeller<figure><img src="https://i.insider.com/606246cc67187800184ad2fe?format=jpeg" height="1680" width="2240" charset="" alt="Gary Player, Fuzzy Zoeller, 1979 Masters"/><figcaption><p class="copyright">Bettmann / Contributor / Getty Images</p></figcaption></figure><p><strong>Nationality: </strong>American</p><p><strong>Score: </strong>280 (-8)</p><p><strong>Winnings: </strong>$50,000 ($231,430 today)</p><p>Incredibly, 1979 was Zoeller&#39;s first Masters appearance ... and he won it. Only Zoeller, Horton Smith, and Gene Sarazen have won during their first try.</p></div><div class="slide">1980: Seve Ballesteros<figure><img src="https://i.insider.com/606246d967187800184ad2ff?format=jpeg" height="1553" width="2071" charset="" alt="1980 Masters winner Seve Ballesteros"/><figcaption><p class="copyright">Peter Dazeley/Getty Images</p></figcaption></figure><p><strong>Nationality: </strong>Spanish</p><p><strong>Score: </strong>275 (-13)</p><p><strong>Winnings: </strong>$55,000 ($221,890 today)</p><p>Ballesteros broke records with his 1980 win: He became the first European champion, and, at 23, he also became the tournament&#39;s then-youngest winner. The record was only bested by Tiger Woods, when he was 21, in 1997.</p></div><div class="slide">1981: Tom Watson<figure><img src="https://i.insider.com/6063883421887500193e8422?format=jpeg" height="1222" width="1630" charset="" alt="Tom Watson, 1981 Masters"/><figcaption><p class="copyright">Augusta National/Getty Images</p></figcaption></figure><p><strong>Nationality: </strong>American</p><p><strong>Score: </strong>280 (-8)</p><p><strong>Winnings:</strong> $60,000 ($220,057 today)</p><p>To take his second win, &#34;Watson hit a variety of shots as beautifully as any human can hit them,&#34; <a target="_blank" class="" href="https://www.si.com/">Sports Illustrated&#39;</a>s Dan Jenkins reported in 1981.</p><p>He had to overcome slick new greens — they&#39;d changed from Bermuda to bentgrass — but he ended up winning with a two-shot victory.</p></div><div class="slide">1982: Craig Stadler<figure><img src="https://i.insider.com/606388c021887500193e842a?format=jpeg" height="1875" width="2500" charset="" alt="1982, Craig Stadler, Masters winner"/><figcaption><p class="copyright">Associated Press</p></figcaption></figure><p><strong>Nationality: </strong>American</p><p><strong>Score: </strong>284 (-4)</p><p><strong>Winnings: </strong>$64,000 ($220,380 today)</p><p>Stadler won following the then-shortest playoff in tournament history. The Masters had introduced a sudden-death format to the playoffs in 1979, and Danny Joe Pohl missed a 6-foot putt on the first hole, giving Stadler an immediate win.</p><p>&#34;It took 8 to 10 seconds to realize what had happened,&#34; he told the Chronicle.</p></div><div class="slide">1983: Seve Ballesteros<figure><img src="https://i.insider.com/6063892c21887500193e8430?format=jpeg" height="1874" width="2500" charset="" alt="Champion Seve Ballesteros at the Presentation Ceremony of the 1983 Masters Tournament"/><figcaption><p class="copyright">Augusta National/Getty Images</p></figcaption></figure><p><strong>Nationality: </strong>Spanish</p><p><strong>Score: </strong>280 (-8)</p><p><strong>Winnings: </strong>$90,000 ($298,280 today)</p><p>In his second win, Ballesteros won by four shots.</p><p>&#34;It was like he was driving a Ferrari and everybody else was in Chevrolets,&#34; runner-up Tom Kite said, <a target="_blank" href="https://www.golfersjournal.com/editorial/the-year-is-1983/">the Golfers Journal</a> reported.</p></div><div class="slide">1984: Ben Crenshaw<figure><img src="https://i.insider.com/606389a46183e10019819658?format=jpeg" height="1630" width="2175" charset="" alt="Ben Crenshaw, 1984 Masters"/><figcaption><p class="copyright">Augusta National/Getty Images</p></figcaption></figure><p><strong>Nationality: </strong>American</p><p><strong>Score: </strong>277 (-11)</p><p><strong>Winnings: </strong>$108,000 ($342,320 today)</p><p>Crenshaw, known as one of the best putters in the history of the game, putted a remarkable 60-foot birdie on the 10th on the final day.</p><p>At the time of his win, he still used the same putter he&#39;d been given as a 15th birthday present from his dad, Sports Illustrated reported. It was nicknamed &#34;Little Ben.&#34;</p></div><div class="slide">1985: Bernhard Langer<figure><img src="https://i.insider.com/60638a1e6183e1001981965c?format=jpeg" height="1122" width="1496" charset="" alt="Bernhard Langer Gets The Green Jacket From Ben Crenshaw, 1985 Masters"/><figcaption><p class="copyright">Augusta National/Getty Images</p></figcaption></figure><p><strong>Nationality: </strong>German</p><p><strong>Score: </strong>282 (-6)</p><p><strong>Winnings: </strong>$126,000 ($385,170 today)</p><p>The 1985 Masters was Langer&#39;s first win in America.</p></div><div class="slide">1986: Jack Nicklaus<figure><img src="https://i.insider.com/60638a7d6183e10019819660?format=jpeg" height="1320" width="1760" charset="" alt="Jack Nicklaus, 1986 Masters"/><figcaption><p class="copyright">Associated Press</p></figcaption></figure><p><strong>Nationality: </strong>American</p><p><strong>Score: </strong>279 (-9)</p><p><strong>Winnings: </strong>$144,000 ($433,310 today)</p><p>Few had faith that Nicklaus, then 46, could win again in 1986, as reported by <a target="_blank" href="https://bleacherreport.com/articles/619550-jack-nicklaus-and-the-1986-masters-a-look-back-25-years-later">Bleacher Report</a>, but he reminded the field what he was made of. He shot a 30 on the final back nine, ultimately winning by a shot.</p><p>It means that, as well as holding the record for the most wins (six), he also holds the record for the oldest winner in Masters history.</p></div><div class="slide">1987: Larry Mize<figure><img src="https://i.insider.com/60638af621887500193e844a?format=jpeg" height="1308" width="1744" charset="" alt="Larry Mize, 1987 Masters"/><figcaption><p class="copyright">Augusta National/Getty Images</p></figcaption></figure><p><strong>Nationality: </strong>American</p><p><strong>Score: </strong>285 (-3)</p><p><strong>Winnings: </strong>$162,000 ($469,740 today)</p><p>Mize, an Augusta native, was the underdog going into a sudden-death playoff. But, in a surprising shot that has gone down in Masters history, he beat Greg Norman on the 11th with a 140-foot chip shot.</p><p>&#34;It landed on the exact spot where I was aiming,&#34; he told <a target="_blank" href="https://www.golfdigest.com/story/larry-mize-a-chip-down-memory-lane-1987-masters">Golf Digest in 2017</a>. &#34;I remember thinking, <em>That&#39;s pretty good.</em> Then it began tracking the hole. Next thing I knew I was jumping around and going crazy.&#34;</p></div><div class="slide">1988: Sandy Lyle<figure><img src="https://i.insider.com/60638b7c21887500193e844d?format=jpeg" height="1738" width="2317" charset="" alt="Sandy Lyle, 1988 Masters"/><figcaption><p class="copyright">Associated Press</p></figcaption></figure><p><strong>Nationality: </strong>British (Scottish)</p><p><strong>Score: </strong>281 (-7)</p><p><strong>Winnings: </strong>$183,000 ($510,690 today)</p><p>With a one-stroke lead, Lyle became the first Brit to win the Masters, although fellow Brits would take the next three wins, as well.</p></div><div class="slide">1989: Nick Faldo<figure><img src="https://i.insider.com/60638c1421887500193e8452?format=jpeg" height="1419" width="1892" charset="" alt="Nick Faldo, 1989 Masters win"/><figcaption><p class="copyright">Associated Press</p></figcaption></figure><p><strong>Nationality: </strong>British (English)</p><p><strong>Score: </strong>283 (-5)</p><p><strong>Winnings: </strong>$200,000 ($530,930 today)</p><p>In his first of three Masters wins, Faldo beat Scott Hoch on the second hole of a sudden-death playoff. On the first hole, Hoch missed a 2-foot putt that would&#39;ve won him the title.</p></div><div class="slide">1990: Nick Faldo<figure><img src="https://i.insider.com/60638c9221887500193e8455?format=jpeg" height="1416" width="1888" charset="" alt="Nick Faldo, 1990 Masters"/><figcaption><p class="copyright">Augusta National/Getty Images</p></figcaption></figure><p><strong>Nationality: </strong>British (English)</p><p><strong>Score: </strong>278 (-10)</p><p><strong>Winnings: </strong>$225,000 ($570,420 today)</p><p>Faldo ended up in a sudden-death playoff again, this time with Raymond Floyd. As the defending champion, Faldo would&#39;ve helped Floyd into his green jacket, should he win. The thought of that motivated him, he later told <a target="_blank" href="https://www.bbc.com/sport/golf/52187891">the BBC</a>.</p><p>&#34;I kept saying to myself, &#39;I&#39;m not doing that, I&#39;m not putting the jacket on him,&#39;&#34; Faldo said.</p><p>The playoff lasted just two holes before Faldo won, becoming the first consecutive champion since Nicklaus in 1966. Chairman Hord Hardin helped him into his second green jacket.</p></div><div class="slide">1991: Ian Woosnam<figure><img src="https://i.insider.com/6064e0f66183e100198199db?format=jpeg" height="1322" width="1763" charset="" alt="Ian Woosnam, 1991 Masters"/><figcaption><p class="copyright">Lenny Ignelzi/Associated Press</p></figcaption></figure><p><strong>Nationality: </strong>British (Welsh)</p><p><strong>Score:</strong> 277 (-11)</p><p><strong>Winnings: </strong>$243,000 ($587,340 today)</p><p>After battling former champ Tom Watson and Spain&#39;s José María Olazábal all day in the final round, Woosnam eventually took the victory with a 6-foot putt, the Augusta Chronicle reported. </p><p>&#34;You dream of holing a putt on the last hole to win the Masters,&#39;&#39; Woosnam said. &#34;The putt will be in my memory for a long time.&#39;&#39;</p></div><div class="slide">1992: Fred Couples<figure><img src="https://i.insider.com/6064e15d6183e100198199e1?format=jpeg" height="1754" width="2343" charset="" alt="Fred Couples, 1992 Masters"/><figcaption><p class="copyright">Lenny Ignelzi/Associated Press</p></figcaption></figure><p><strong>Nationality: </strong>American</p><p><strong>Score: </strong>275 (-13)</p><p><strong>Winnings: </strong>$270,000 ($632,490 today)</p><p>At the 12th, Couples tried to play it safe, when his ball hit the bank that leads to Rae&#39;s Creek. Miraculously, it stayed in the long grass and didn&#39;t roll into the water.</p><p>&#34;That&#39;s the most nervous I have ever been, and that was the biggest break of my life,&#34; Couples <a target="_blank" href="https://www.usatoday.com/story/sports/golf/2013/04/03/masters-10-memorable-shots-fred-couples/2045789/">told USA Today</a>.</p><p>He chipped in for par and went on to win by two strokes over Raymond Floyd.</p></div><div class="slide">1993: Bernhard Langer<figure><img src="https://i.insider.com/6064e1bedaf0f10018f99568?format=jpeg" height="1135" width="1514" charset="" alt="Bernhard Langer, 1993 Masters"/><figcaption><p class="copyright">Amy Sancetta/Associated Press</p></figcaption></figure><p><strong>Nationality: </strong>German</p><p><strong>Score: </strong>277 (-11)</p><p><strong>Winnings: </strong>$306,000 ($694,420 today)</p><p>After winning his second Masters title by four strokes, Langer celebrated with kisses with his 9-week-old daughter, Christina.</p></div><div class="slide">1994: José María Olazábal<figure><img src="https://i.insider.com/6064e215daf0f10018f9956d?format=jpeg" height="1728" width="2305" charset="" alt="Jose-Maria Olazabal, Masters"/><figcaption><p class="copyright">Lenny Ignelzi/Associated Press</p></figcaption></figure><p><strong>Nationality: </strong>Spanish</p><p><strong>Score: </strong>279 (-9)</p><p><strong>Winnings: </strong>$360,000 ($798,120 today)</p><p>Olazábal&#39;s first win meant that, between 1988 and 1994, six of the seven winners were from outside the US.</p></div><div class="slide">1995: Ben Crenshaw<figure><img src="https://i.insider.com/6064e28c6183e100198199e9?format=jpeg" height="1642" width="2189" charset="" alt="Ben Crenshaw after 1995 Masters win"/><figcaption><p class="copyright">David Cannon/Getty Images</p></figcaption></figure><p><strong>Nationality: </strong>American</p><p><strong>Score:</strong> 274 (-14)</p><p><strong>Winnings: </strong>$396,000 ($851,920 today)</p><p>Just days after acting as pallbearer at longtime instructor Harvey Penick&#39;s funeral, Crenshaw took the lead in the 1995 tournament with a steady game.</p><p>&#34;Nowhere does he make note of the emotions that are bubbling up inside,&#34; <a target="_blank" href="https://golf.com/news/1995-masters-ben-crenshaw-emotional-triumph/">Golf.com</a> reported.</p><p>But after getting a bogey on the 18th in the final round, winning the tournament, he put his head in his hands and cried, doubling over with emotion.</p><p>&#34;Even now, people still want to talk to me about &#39;95,&#34; he told Golf magazine&#39;s Alan Shipnuck in 2020. &#34;It seems to have touched them in some way.&#34;</p><p>&#34;I&#39;ve had a lot of blessings in my life,&#34; he added. &#34;That week, what it meant to all the people who loved Harvey, what it meant to my family, that&#39;s one of the big ones.&#34;</p></div><div class="slide">1996: Nick Faldo<figure><img src="https://i.insider.com/6064e2f0daf0f10018f99575?format=jpeg" height="1782" width="2376" charset="" alt="Nick Faldo, 1996 Masters"/><figcaption><p class="copyright">David Cannon/Getty Images</p></figcaption></figure><p><strong>Nationality: </strong>British (English)</p><p><strong>Score: </strong>276 (-12)</p><p><strong>Winnings: </strong>$450,000 ($940,840 today)</p><p>Faldo was six shots behind on the last day but persevered to beat Greg Norman by five strokes, winning his third green jacket.</p></div><div class="slide">1997: Tiger Woods<figure><img src="https://i.insider.com/6064e354daf0f10018f99577?format=jpeg" height="1702" width="2270" charset="" alt="Tiger Woods, 1997 Masters"/><figcaption><p class="copyright">TIMOTHY A. CLARY/AFP via Getty Images</p></figcaption></figure><p><strong>Nationality: </strong>American</p><p><strong>Score: </strong>270 (-18)</p><p><strong>Winnings: </strong>$486,000 ($991,370 today)</p><p>As well as becoming the first person of color to win the Masters, Woods was — and still is — its youngest champion, at just 21. He also set a new record for the lowest 72-hole score (270) which held for more than two decades until Dustin Johnson beat it by two strokes in 2020.</p><p>In fact, Woods set or tied 27 records with his win that day, <a target="_blank" rel="noopener" href="https://www.golfdigest.com/story/tiger-woods-set-or-tied-27-masters-records-in-1997-here-they-are-and-how-they-have-held-up">Golf Digest</a> reported.</p></div><div class="slide">1998: Mark O&#39;Meara<figure><img src="https://i.insider.com/6064e3c3daf0f10018f9957b?format=jpeg" height="1416" width="1888" charset="" alt="Mark O&#39;Meara, 1998 Masters"/><figcaption><p class="copyright">Ed Reinke/Associated Press</p></figcaption></figure><p><strong>Nationality: </strong>American</p><p><strong>Score: </strong>279 (-9)</p><p><strong>Winnings: </strong>$576,000 ($1.16 million today)</p><p>&#34;I don&#39;t think anybody had me on their radar screen to win the Masters at 41 years of age, including myself,&#34; O&#39;Meara later told PGATour.com.</p><p>But win he did. He birdied the final two holes to win by a stroke.</p><p>&#34;The cards just kind of all aligned for me that week,&#34; he said.</p></div><div class="slide">1999: José María Olazábal<figure><img src="https://i.insider.com/6064e443daf0f10018f9957f?format=jpeg" height="2615" width="3486" charset="" alt="Olabazal, 1998 Masters win"/><figcaption><p class="copyright">Simon Bruty/Anychance/Getty Images</p></figcaption></figure><p><strong>Nationality: </strong>Spanish</p><p><strong>Score: </strong>280 (-8)</p><p><strong>Winnings: </strong>$720,000 ($1.4 million today)</p><p>Four years before his second win, Olazábal had quit the game, plagued by a foot problem that left him with a limp. With no cure in sight, he wanted to give up. He didn&#39;t play for two years.</p><p>But in 1996, he underwent back surgery that fixed the problems he had been experiencing. It gave Olazábal a new lease of life, and he headed back to the course.</p><p>At the 1999 Masters, he won after avoiding bogeys over the last 13 holes, finishing 1 under for the day.</p><p>&#34;When I was at my lowest, I never thought about this happening again,&#34; he said, according to the Associated Press. &#34;I thought I would never play golf again. To stand before you in a green jacket is an achievement I didn&#39;t even think about.&#34;</p></div><div class="slide">2000: Vijay Singh<figure><img src="https://i.insider.com/6064e4ce6183e100198199fe?format=jpeg" height="1282" width="1708" charset="" alt="Vijay Sinh, Masters 2000"/><figcaption><p class="copyright">Simon Bruty/Anychance/Getty Images</p></figcaption></figure><p><strong>Nationality: </strong>Fijian</p><p><strong>Score: </strong>278 (-10)</p><p><strong>Winnings: </strong>$828,000 ($1.6 million today)</p><p>Singh, whose first name means &#34;victory&#34; in Hindi, had competed for a green jacket six times before winning in 2000. After a 67 in the second round, he took the lead in the third, ultimately beating Ernie Els by three strokes.</p><p>That year, Jack Nicklaus, then 60, made the cut for the final time.</p></div><div class="slide">2001: Tiger Woods<figure><img src="https://i.insider.com/6064e589daf0f10018f9958d?format=jpeg" height="1462" width="1950" charset="" alt="Tiger Woods, Vijay Singh, 2001"/><figcaption><p class="copyright">ROBERTO SCHMIDT/AFP via Getty Images</p></figcaption></figure><p><strong>Nationality: </strong>American</p><p><strong>Score: </strong>272 (-16)</p><p><strong>Winnings: </strong>$1,008,000 ($1.97 million today)</p><p>Before his victory at Augusta, he&#39;d won the US Open, the British Open, and the PGA Championship. Winning the Masters meant 25-year-old Woods held the four major championship titles simultaneously in what was dubbed the &#34;Tiger Slam.&#34;</p><p>&#34;To have it happen four straight times, some of the golf gods are looking down on me the right way,&#34; Woods said, the Augusta Chronicle reported.</p></div><div class="slide">2002: Tiger Woods<figure><img src="https://i.insider.com/6064e5fbdaf0f10018f99591?format=jpeg" height="997" width="1325" charset="" alt="Tiger Woods, 2002 Masters"/><figcaption><p class="copyright">ROBERT SULLIVAN/AFP via Getty Images</p></figcaption></figure><p><strong>Nationality: </strong>American</p><p><strong>Score: </strong>276 (-12)</p><p><strong>Winnings: </strong>$1,008,000 ($1.85 million today)</p><p>Woods won his third Masters victory in six years and became the third player in tournament history to win back-to-back titles.</p><p>Speaking of his son in 2002, Earl Woods <a target="_blank" href="https://golfweek.usatoday.com/2002/04/20/tiger-woods-wins-2002-masters/">told Golfweek</a>, &#34;It&#39;s like a forest fire is coming and you don&#39;t have anything to stop it.&#34;</p></div><div class="slide">2003: Mike Weir<figure><img src="https://i.insider.com/6064e6f36183e10019819a0e?format=jpeg" height="1638" width="2184" charset="" alt="Mike Weir, Tiger Woods, 2003 Masters"/><figcaption><p class="copyright">Harry How/Getty Images</p></figcaption></figure><p><strong>Nationality: </strong>Canadian</p><p><strong>Score: </strong>281 (-7)</p><p><strong>Winnings: </strong>$1,080,000 ($1.81 million today)</p><p>That year, Woods was a 7/5 favorite to win three Masters back-to-back, <a target="_blank" href="https://www.golfchannel.com/news/mike-weir-overcomes-odds-and-oddities-win-2003-masters">the Golf Channel reported</a>, but Weir pushed that thought from his mind.</p><p>&#34;I didn&#39;t let Tiger or anybody affect what I was doing. I was so focused on my game,&#34; Weir told the publication in 2013.</p><p>After a bogey-free final round and a one-hole playoff with Len Mattiace, Weir became the first Canadian, as well as the first left-handed player, to win the Masters.</p></div><div class="slide">2004: Phil Mickelson<figure><img src="https://i.insider.com/6064e778daf0f10018f99598?format=jpeg" height="1439" width="1918" charset="" alt="Phil Mickelson, 2004, Masters"/><figcaption><p class="copyright">Andrew Redington/Getty Images</p></figcaption></figure><p><strong>Nationality:</strong> American</p><p><strong>Score:</strong> 279 (-9)</p><p><strong>Winnings: </strong>$1,117,000 ($1.96 million today)</p><p>Mickelson, whom the Augusta Chronicle called &#34;the world&#39;s most lovable runner-up,&#34; holed an 18-foot putt for a birdie and the Masters title. It was his first major title after 46 major starts.</p><p>&#34;When you finally do achieve that goal, the harder the struggle, the greater the reward,&#34; Mickelson told the Chronicle.</p></div><div class="slide">2005: Tiger Woods<figure><img src="https://i.insider.com/6064e7d26183e10019819a13?format=jpeg" height="762" width="1017" charset="" alt="Phil Mickelson and Tiger Woods"/><figcaption><p class="copyright">Roberto Schmidt/AFP/Getty Images</p></figcaption></figure><p><strong>Nationality:</strong> American</p><p><strong>Score:</strong> 276 (-12)</p><p><strong>Winnings</strong>: $1,260,000 ($2.14 million today)</p><p>Woods won his fourth green jacket, aged 29, after sinking a birdie putt during a one-hole sudden-death playoff against Chris DiMarco.</p></div><div class="slide">2006: Phil Mickelson<figure><img src="https://i.insider.com/6064e833daf0f10018f9959d?format=jpeg" height="1841" width="2456" charset="" alt="Phil Mickelson, Tiger Woods, 2006 Masters"/><figcaption><p class="copyright">Hunter Martin/WireImage/Getty Images</p></figcaption></figure><p><strong>Nationality: </strong>American</p><p><strong>Score: </strong>281 (-7)</p><p><strong>Winnings: </strong>$1,260,000 ($2.06 million today)</p><p>After his 2004 Masters, Mickelson won the 2005 PGA and clinched the Masters again in 2006. Whereas he&#39;d needed to birdie to win in 2004, this time around he approached the final hole with a three-shot lead, the Chronicle reported. He won with 7 under par.</p><p>&#34;In &#39;04 when I won, I felt this great feeling of relief,&#34; Mickelson said, <a target="_blank" href="https://www.nytimes.com/2006/04/10/sports/golf/mickelson-works-magic-for-second-masters.html">The New York Times reported</a>. &#34;This time, it&#39;s a great feeling of satisfaction and accomplishment to come out on top.&#34;</p></div><div class="slide">2007: Zach Johnson<figure><img src="https://i.insider.com/6064e8876183e10019819a18?format=jpeg" height="1327" width="1770" charset="" alt="Zach Johnson, Phil Mickelson, 2007 Masters"/><figcaption><p class="copyright">Mike Ehrmann/WireImage/Getty Images</p></figcaption></figure><p><strong>Nationality: </strong>American</p><p><strong>Score: </strong>289 (+1)</p><p><strong>Winnings: </strong>$1,305,000 ($2.08 million today)</p><p>Johnson, <a target="_blank" href="https://golfweek.usatoday.com/2007/04/14/unknown-zach-johnson-wins-masters/">Golfweek reported</a>, was an &#34;unknown&#34; who &#34;never had finished better than 17th in a major.&#34; But he didn&#39;t let that stop him.</p><p>&#34;Zach put his blinkers on and went,&#34; said Stuart Appleby, who led at one point. &#34;[...] He knew what he was up against, the type of players who were up there. Fantastic to him. It&#39;s a great story, something different than a guy who wins 15 majors in a row.&#34;</p><p>Ultimately, Johnson won the highest-scoring Masters since 1956.</p></div><div class="slide">2008: Trevor Immelman<figure><img src="https://i.insider.com/6064e9036183e10019819a1a?format=jpeg" height="1240" width="1653" charset="" alt="Trevor Immelman"/><figcaption><p class="copyright">Elise Amendola/Associated Press</p></figcaption></figure><p><strong>Nationality: </strong>South African</p><p><strong>Score: </strong>280 (-8)</p><p><strong>Winnings: </strong>$1,350,000 ($2.08 million today)</p><p>Immelman won three strokes ahead of runner-up Tiger Woods with 8 under. His victory came just four months after he underwent surgery to remove a tumor from his diaphragm. </p><p>&#34;This has been the ultimate roller-coaster ride, and I hate roller coasters,&#34; Immelman said, <a target="_blank" href="https://www.heraldtribune.com/article/LK/20080414/News/605212372/SH">the AP reported</a> after his win.</p><p>&#34;Masters champion — it&#39;s the craziest thing I&#39;ve ever heard of,&#34; he added.</p></div><div class="slide">2009: Angel Cabrera<figure><img src="https://i.insider.com/6064e9a7daf0f10018f995a7?format=jpeg" height="1500" width="2000" charset="" alt="Angel Cabrera"/><figcaption><p class="copyright">Morry Gash/Associated Press</p></figcaption></figure><p><strong>Nationality: </strong>Argentinian</p><p><strong>Score: </strong>276 (-12)</p><p><strong>Winnings: </strong>$1,350,000 ($2.06 million today)</p><p>Cabrera prevailed in a three-way playoff against Kenny Perry and Chad Campbell to become the first — and so far only — champion from Argentina and South America.</p><p>In 2021, Cabrera was found guilty of assaulting his former partner, a case in which he denied wrongdoing. In 2022, he pleaded guilty in a separate case related to threatening and harassing another ex. He was sentenced to concurrent terms and served two years in an Argentinian prison before his release in August 2023.</p><p>In December 2023, he spoke to Golf Digest about his plans to get back to the sport, the <a target="_blank" rel="noopener" href="https://apnews.com/article/angel-cabrera-argentina-prison-gender-violence-pga-tour-81bbe7bac328fba76de834668d2ef1bc">Associated Press</a> reported.</p><p>&#34;I am deeply embarrassed because I disappointed the people closest to me — and everyone who loves me through golf,&#34; he said. &#34;Golf gave me everything, and I know I will never be able to repay the debt I owe this sport.&#34;</p><p>Masters winners are automatically allowed to enter every year&#39;s competition for the rest of their lives, and in 2025, Cabrera made his return to the course for the first time since his release from prison. However, with 11-over par following the first two rounds, he missed the cut. He&#39;s returned for the 2026 Masters.</p></div><div class="slide">2010: Phil Mickelson<figure><img src="https://i.insider.com/6064ea656183e10019819a24?format=jpeg" height="1589" width="2119" charset="" alt="Angel Cabrera, Phil Mickelson, 2010 Masters"/><figcaption><p class="copyright">Streeter Lecka/Getty Images for Golf Week</p></figcaption></figure><p><strong>Nationality: </strong>American</p><p><strong>Score: </strong>272 (-16)</p><p><strong>Winnings: </strong>$1,350,000 ($2.04 million today)</p><p>Mickelson ended with an incredible 16 under, three strokes ahead of runner-up Lee Westwood.</p><p>He claimed his third jacket as his wife, Amy, looked on — she was in treatment for breast cancer at the time and had been unable to attend earlier rounds. (She was later declared cancer-free.)</p><p>&#34;I was just really glad she was there,&#34; Mickelson said, the Chronicle reported. &#34;I wasn&#39;t sure if she was going to be there today. To walk off the green and share that with her is very emotional for us. It&#39;s something we&#39;ll look back on the rest of our lives and just cherish. I&#39;ll cherish every moment of this week.&#34;</p></div><div class="slide">2011: Charl Schwartzel<figure><img src="https://i.insider.com/6064eac86183e10019819a28?format=jpeg" height="1477" width="1970" charset="" alt="Charl Schwartzel"/><figcaption><p class="copyright">Sam Greenwood/Augusta National/Getty Images</p></figcaption></figure><p><strong>Nationality: </strong>South African</p><p><strong>Score: </strong>274 (-14)</p><p><strong>Winnings: </strong>$1,440,000 ($2.11 million today)</p><p>Schwartzel birdied his final four shots to finish with a 14-under-par total of 274. His final round of 66 was the lowest by a winner since Nick Faldo&#39;s 65 in 1989, per Augusta.com.</p></div><div class="slide">2012: Bubba Watson<figure><img src="https://i.insider.com/605cf29e106eb50019d05af6?format=jpeg" height="1834" width="2445" charset="" alt="Bubba Watson, 2012 Masters, with mom Molly"/><figcaption><p class="copyright">DON EMMERT/AFP via Getty Images)</p></figcaption></figure><p><strong>Nationality:</strong> American</p><p><strong>Score: </strong>278 (-10)</p><p><strong>Winnings:</strong> $1,440,000 ($2.07 million today)</p><p>During a playoff with Louis Oosthuizen, Watson was deep in the woods on the 10th and, it seemed, deep in trouble. But he hit a gap wedge that hooked 40 yards and ended up on the green, landing within 10 feet, per Sports Illustrated. Ultimately he made par and the green jacket was his.</p></div><div class="slide">2013: Adam Scott<figure><img src="https://i.insider.com/605cf1566746fb0018a73c97?format=jpeg" height="1664" width="2225" charset="" alt="Adam Scott 2013 Masters"/><figcaption><p class="copyright">Augusta National/Getty Images</p></figcaption></figure><p><strong>Nationality: </strong>Australian</p><p><strong>Score: </strong>279 (-9)</p><p><strong>Winnings:</strong> $1,440,000 ($2.04 million today)</p><p>Scott&#39;s win was the first for Australia. Greg Norman had fought hard to get there, coming in second in 1986, 1987, and 1996, but never clinching a win.</p></div><div class="slide">2014: Bubba Watson<figure><img src="https://i.insider.com/605cf09a6746fb0018a73c92?format=jpeg" height="3456" width="4608" charset="" alt="Bubba Watson"/><figcaption><p class="copyright">Getty Images</p></figcaption></figure><p><strong>Nationality: </strong>American</p><p><strong>Score: </strong>280 (-8)</p><p><strong>Winnings:</strong> $1,620,000 ($2.26 million today)</p><p>Watson earned his second green jacket in three years, beating then-20-year-old Jordan Spieth, who, before the tournament, was expected to become the youngest ever Masters winner, <a target="_blank" rel="noopener" href="https://www.sbnation.com/golf/2014/4/13/5611292/masters-results-2014-bubba-watson-wins">SB Nation</a> reported. Ultimately, Watson beat Spieth and Jonas Blixt by three shots.</p></div><div class="slide">2015: Jordan Spieth<figure><img src="https://i.insider.com/605cf064106eb50019d05ae3?format=jpeg" height="1529" width="2042" charset="" alt="Jordan Spieth, 2015 Masters"/><figcaption><p class="copyright">Andrew Redington/Getty Images</p></figcaption></figure><p><strong>Nationality: </strong>American</p><p><strong>Score: </strong>270 (-18)</p><p><strong>Winnings:</strong> $1,800,000 ($2.51 million today)</p><p>Spieth was just 21 when he won the following year, but six months older than Woods had been in 1997. He did, however, tie Woods&#39; 1997 final score of 18 under.</p><p>And, with Spieth leading by at least three shots for the whole tournament, he was the Masters&#39; first wire-to-wire champion since Raymond Floyd managed the same in 1976.</p></div><div class="slide">2016: Danny Willett<figure><img src="https://i.insider.com/605cefc06746fb0018a73c85?format=jpeg" height="673" width="899" charset="" alt="Danny Willett green jacket"/><figcaption><p class="copyright">Andrew Redington/Getty</p></figcaption></figure><p><strong>Nationality: </strong>British (English)</p><p><strong>Score: </strong>283 (-5)</p><p><strong>Winnings:</strong> $1,800,000 ($2.48 million today)</p><p>With just nine holes left, Spieth was five ahead of Willett, but then things started to go very wrong for the defending champion. On the 12th, his ball went into the water, and he finished the hole with a quadruple bogey.</p><p>Meanwhile, Willett&#39;s steady set of birdies and pars led him to victory, allowing him to become the first Englishman to win the tournament in 20 years.</p><p>&#34;You dream about these kind of days and things like that, but for them to happen ... it&#39;s still mind-boggling,&#34; Willett said, <a target="_blank" href="https://affiliate.insider.com/?h=2d9bcaeb8e1ecb696dd5564aed1bf92e50495d995ae9aea28e147c3ee01ff94f&amp;postID=605cc5d0d26b7d2d8523596e&amp;postSlug=masters-winners-through-the-years&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.espn.com%2Fgolf%2Fmasters16%2Fstory%2F_%2Fid%2F15178583%2Fdanny-willett-wins-masters-jordan-spieth-collapse">ESPN reported</a>.</p></div><div class="slide">2017: Sergio Garcia<figure><img src="https://i.insider.com/605cef9a106eb50019d05ad7?format=jpeg" height="2773" width="3708" charset="" alt="Sergio Garcia wins The Masters 2017 title"/><figcaption><p class="copyright">Harry How / Getty Images</p></figcaption></figure><p><strong>Nationality: </strong>Spanish</p><p><strong>Score: </strong>279 (-9)</p><p><strong>Winnings:</strong> $1,980,000 ($2.67 million today)</p><p>Following a nail-biting duel with Justin Rose, Garcia won in a one-hole playoff, earning his first major title after 71 consecutive major championship starts. &#34;The curse is dead,&#34; <a target="_blank" rel="noopener" href="https://www.sbnation.com/golf/2017/4/9/15238338/masters-results-2017-sergio-garcia">SB Nation</a> wrote.</p></div><div class="slide">2018: Patrick Reed<figure><img src="https://i.insider.com/605cef6b106eb50019d05ad5?format=jpeg" height="683" width="910" charset="" alt="Patrick Reed The Masters Green Jacket"/><figcaption><p class="copyright">Patrick Smith/Getty Images</p></figcaption></figure><p><strong>Nationality: </strong>American</p><p><strong>Score: </strong>273 (-15)</p><p><strong>Winnings:</strong> $1,980,000 ($2.61 million today)</p><p><a target="_blank" href="https://www.sbnation.com/2018/4/9/17213750/2018-masters-patrick-reed-wins-at-augusta-national">SB Nation</a> noted the cheers were far louder for Rory McIlroy, Jordan Spieth, and Rickie Fowler on the final day, but ultimately, it fueled Reed, who beat them all with a 15-under 273.</p><p>&#34;It definitely wasn&#39;t easy today,&#34; he said, <a target="_blank" href="https://www.cbssports.com/golf/news/masters-2018-crowd-against-him-villainous-patrick-reed-stands-tall-at-augusta-national/">CBS Sports</a> reported. &#34;I knew it was going to be a dogfight. It&#39;s just a way of God basically saying, &#39;Let&#39;s see if you have it. Everyone knows you have it physically with the talent, but do you have it mentally? Can you handle the ups and downs throughout the round?&#39;&#34;</p><p>He added, &#34;I just kind of went out there and just tried to play golf the best I could and tried to stay in the moment and not worry about everything else.&#34;</p></div><div class="slide">2019: Tiger Woods<figure><img src="https://i.insider.com/605ceee2106eb50019d05acd?format=jpeg" height="1666" width="2223" charset="" alt="Tiger Woods 2019 Masters"/><figcaption><p class="copyright">Augusta National via Getty Images</p></figcaption></figure><p><strong>Nationality: </strong>American</p><p><strong>Score: </strong>275 (-13)</p><p><strong>Winnings:</strong> $2,070,000 ($2.67 million today)</p><p>More than two decades after his first win, Woods won his fifth green jacket. On the last day, he came from behind to finish at 13 under.</p><p>&#34;It was an epic Sunday and a great day for golf,&#34; said Fred Ridley, the chairman of Augusta National Golf Club and the Masters Tournament. &#34;It&#39;s one of the most amazing days in our history.&#34;</p><p>Only Nicklaus has won six Masters.</p></div><div class="slide">2020: Dustin Johnson<figure><img src="https://i.insider.com/605cef016746fb0018a73c80?format=jpeg" height="1666" width="2222" charset="" alt="Dustin Johnson, Tiger Woods, 2020 Masters"/><figcaption><p class="copyright">Rob Carr/Getty Images</p></figcaption></figure><p><strong>Nationality: </strong>American</p><p><strong>Score: </strong>268 (-20)</p><p><strong>Winnings:</strong> $2,070,000 ($2.67 million today)</p><p>The tournament was pushed back from April to November, due to the COVID-19 pandemic.</p><p>Johnson won with the lowest 72-hole score in tournament history: 20 under.</p><p>His runner-up, Australian player Cameron Smith, was the first player to shoot within the 60s in every round. He finished with 15 under, tying for the lowest non-winning score in Masters history, per Golf.com.</p></div><div class="slide">2021: Hideki Matsuyama<figure><img src="https://i.insider.com/624c5b81c4cd0500195a1839?format=jpeg" height="1333" width="1778" charset="" alt="Hideki Matsuyama"/><figcaption><p class="copyright">Getty/Kevin Cox</p></figcaption></figure><p><strong>Nationality: </strong>Japanese</p><p><strong>Score: </strong>278 (-10)</p><p><strong>Winnings:</strong> $2,070,000 ($2.56 million today)</p><p>Matsuyama became <a target="_blank" href="https://www.businessinsider.com/hideki-matsuyama-wins-masters-xander-schauffele-2021-4">the first Japanese player</a> to win the Masters and the first male player from Japan to win a major. Before his win, Matsuyama had finished in the top 20 at the Masters five times.</p><p>&#34;It&#39;s thrilling to think that there are a lot of youngsters in Japan watching today, and in five, 10 years when they get a little older, hopefully some of them will be competing on a world stage, but I still have a lot of years left, so they&#39;re still going to have to compete against me,&#34; <a target="_blank" href="https://www.businessinsider.com/masters-winner-hideki-matsuyama-so-famous-japan-hid-having-wife-2021-4">he said after his win</a>. &#34;But I&#39;m happy for them and hopefully they&#39;ll be able to follow in my footsteps.&#34;</p></div><div class="slide">2022: Scottie Scheffler<figure><img src="https://i.insider.com/62544ecfc9e897001814ba79?format=jpeg" height="3888" width="5185" charset="" alt="Scottie Scheffler waves to the crowd after being awarded the Green Jacket by 2021 Masters champion Hideki Matsuyama of Japan during the Green Jacket Ceremony after winning the Masters at Augusta National Golf Club on April 10, 2022."/><figcaption>Hideki Matsuyama looks on after presenting Scottie Scheffler with his green jacket in 2022.<p class="copyright">Gregory Shamus/Getty Images</p></figcaption></figure><p><strong>Nationality:</strong> American</p><p><strong>Score:</strong> 278 (-10)</p><p><strong>Winnings:</strong> $2,700,000 ($3.08 million today)</p><p>Only two weeks after earning the <a target="_blank" href="https://www.businessinsider.com/scottie-scheffler-irons-tiger-woods-2022-4">World Golf Rankings</a>&#39; No. 1 spot, the Texan won his first green jacket. On the 18th hole of the last round, he fumbled with a double-bogey, but it didn&#39;t matter: He&#39;d stepped up to the 18th tee with a five-shot lead.</p></div><div class="slide">2023: Jon Rahm<figure><img src="https://i.insider.com/64340ca23007470019fe4772?format=jpeg" height="3077" width="4103" charset="" alt="Scottie Scheffler helps 2023 Masters winner Jon Rahm with his green jacket."/><figcaption>Scottie Scheffler helps 2023 Masters winner Jon Rahm with his green jacket.<p class="copyright">Ross Kinnaird/Getty Images</p></figcaption></figure><p><strong>Nationality:</strong> Spanish</p><p><strong>Score:</strong> 276 (-12)</p><p><strong>Winnings:</strong> $3,240,000 ($3.53 million today)</p><p>Due to rain and thunderstorms, players were forced to play Friday&#39;s rounds on Saturday, and Saturday&#39;s rounds on Sunday. At the start of the final day, <a target="_blank" href="https://www.businessinsider.com/jon-rahm-wins-2023-masters-brooks-koepka-2023-4">Jon Rahm</a> was four strokes behind Brooks Koepka, with 30 holes left to play.</p><p>As Koepka faltered in the final round, Rahm ultimately shot 3-under par for a tournament score of 12 under, besting Koepka by four shots. Koepka tied with Phil Mickelson who, at 52, became the oldest runner-up in the tournament&#39;s history, the Associated Press reported.</p><p>Rahm became the fourth Spaniard to win the Masters, after Seve Ballesteros, José María Olazábal, and Sergio Garcia. Ballesteros inspired Rahm to take up the game, and, incredibly, the final day of the tournament would have been Ballesteros&#39; 66th birthday. It was also the 40th anniversary of his second win.</p><p>&#34;I was told a lot of things about why this could be the year,&#34; Rahm said, according to the Associated Press. &#34;And I just didn&#39;t want to buy into it too much.&#34;</p><p>Rahm&#39;s winnings of $3.24 million were $630,000 more than Scheffler took home in 2022, then &#34;the largest year-over-year increase in tournament history,&#34; <a target="_blank" rel="noopener" href="https://www.cbssports.com/golf/news/2023-masters-prize-money-purse-payouts-winnings-for-jon-rahm-each-golfer-from-record-18-million-pool/">CBS Sports</a> reported.</p></div><div class="slide">2024: Scottie Scheffler<figure><img src="https://i.insider.com/661d57521caec1275a702f0e?format=jpeg" height="3344" width="4458" charset="" alt="Scottie Scheffler holds up his trophy after his 2024 Masters win."/><figcaption>Scottie Scheffler after his 2024 Masters win.<p class="copyright">Warren Little/Getty Images</p></figcaption></figure><p><strong>Nationality:</strong> American</p><p><strong>Score:</strong> 277 (-11)</p><p><strong>Winnings:</strong> $3,600,000 ($3.79 million today)</p><p>Scheffler won his second Masters title in three years, becoming the 18th person to win the tournament multiple times. At 27, he was also the fourth-youngest player in history to win twice — only Woods, Nicklaus, and Ballesteros were younger.</p><p>On the final day of the tournament, while his competitors&#39; mistakes took them out of contention, Scheffler charged to victory, securing seven birdies — and three bogeys — and finishing his final round at 4 under par.</p><p>&#34;I had a lot of really talented players trying to chase me down, and I knew pars weren&#39;t going to get it done,&#34; Scheffler told the <a target="_blank" rel="noopener" href="https://apnews.com/article/masters-2024-augusta-national-8f9bcddc2f3c8aa4298a83c016286918">Associated Press</a>.</p><p>Ultimately, he bested his 2022 winning score by one, finishing with 11 under par. The score also put him four ahead of his runner-up, first-timer Ludvig Åberg of Sweden, who finished with 7 under.</p></div><div class="slide">2025: Rory McIlroy<figure><img src="https://i.insider.com/67fd16cba466d2b74ab31365?format=jpeg" height="3243" width="4865" charset="" alt="Rory McIlroy smiles as he wears his green jacket at the 2025 Masters Tournament."/><figcaption>Rory McIlroy won the 2025 Masters Tournament.<p class="copyright">Richard Heathcote/Getty Images</p></figcaption></figure><p><strong>Nationality:</strong> Northern Irish</p><p><strong>Score:</strong> 277 (-11)</p><p><strong>Winnings:</strong> $4.2 million ($4.32 million today)</p><p>McIlroy and Justin Rose were tied at 11-under, forcing them into a playoff. McIlroy won on the first hole, and with it, he earned a career Grand Slam.</p><p>It was a long time coming: The 2025 tournament was McIlroy&#39;s 17th Masters start. He&#39;d finished within the top 10 seven times between 2014 and 2022, including second place in 2022, when Scottie Scheffler won for the first time.</p><p>It was Scheffler who placed the green jacket on McIlroy&#39;s shoulders.</p><p>&#34;My dreams have been made today,&#34; McIlroy said.</p></div></div><div class="read-original">Read the original article on <a href="https://www.businessinsider.com/masters-winners-through-the-years">Business Insider</a></div>]]></content:encoded>
      <author>lwarren@businessinsider.com (Lydia Warren)</author>
      <guid>https://www.businessinsider.com/masters-winners-through-the-years</guid>
      <pubDate>Fri, 10 Apr 2026 17:04:58 +0000</pubDate>
      <category domain="https://www.businessinsider.com/sports">Sports</category>
      <category>features</category>
      <category>masters-tournament</category>
      <category>masters</category>
      <category>golf</category>
      <category>arnold-palmer</category>
      <category>jack-nicklaus</category>
      <category>bobby-jones</category>
      <category>tiger-woods</category>
      <category>dustin-johnson</category>
      <category>augusta-national</category>
      <category>phil-mickelson</category>
      <category>hideki-matsuyama</category>
      <category>scottie-scheffler</category>
      <category>rory-mcilroy</category>
      <media:thumbnail url="https://i.insider.com/69d906aff976785dcb1902e8?format=jpeg" width="4987" height="3740"></media:thumbnail>
    </item>
    <item>
      <title>Ruby on Rails creator says the industry is realizing how important senior developers are</title>
      <link>https://www.businessinsider.com/ruby-on-rails-creator-ai-agents-coding-2026-4</link>
      <description>David Heinemeier Hansson said that senior developers are best suited to seize this agentic AI moment.</description>
      <content:encoded><![CDATA[<figure><img src="https://i.insider.com/69d9230296ef6a4c9d121ab9?format=jpeg" height="1214" width="1619" charset="" alt="A headshot of David Heinemeier Hansson"/><figcaption>David Heinemeier Hansson<p class="copyright">David Heinemeier Hansson</p></figcaption></figure><ul class="summary-list"><li>Ruby on Rails creator David Heinemeier Hansson is embracing the age of agentic AI.</li><li>Hansson said that he&#39;s seeing that senior developers are best able to use AI coding tools.</li><li>The veteran developer said senior engineers can better spot faulty code.</li></ul><p>Ruby on Rails creator David Heinemeier Hansson says it&#39;s senior developers who are thriving in the AI agentic era.</p><p>&#34;The most successful and applicable agent acceleration that I&#39;ve seen at 37 Signal has been from the most senior people, the people who are able to validate whether what the agent produces is suitable to be deployed to millions of people,&#34; Hansson said told &#34;The Pragmatic Engineer&#34; podcast/newsletter in an interview posted on Thursday.</p><p>Hansson, who co-owns 37signals, a software company, said junior employees don&#39;t yet have the knowledge base to be able to discern whether AI-created code can be trusted.</p><div id="1775837765083" data-styles="default-width" data-embed-type="youtube" data-script="" class="" data-type="embed"><iframe width="560" height="315" src="https://www.youtube.com/embed/JiWgKRgdgpI?start=1484&amp;feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen="" title="DHH’s new way of writing code"></iframe></div><p>&#34;Whenever it&#39;s mission critical for something of that nature, we cannot yet rely on the agents to have vetted it all, and junior programmers are not capable of figuring it out,&#34; he said.</p><p>At 37signals, Hansson said senior engineers are much better at working alongside agents, particularly many at once.</p><p>&#34;They&#39;re able to, first of all, work in parallel with lots of agents, but critically examine the quality of the agent output and have a high degree of confidence of whether this is going to work or not, or redirect them if not, because this is what made them senior in the first place,&#34; he said.</p><p>As an example of what can go wrong, Hansson mentioned the difficulties Amazon has encountered with its internal coding tool, Kiro. Business Insider previously reported in March that <a target="" class="" href="https://www.businessinsider.com/amazon-tightens-code-controls-after-outages-including-one-ai-2026-3">Amazon was instituting a 90-day, temporary safety guideline</a> to ensure engineers have two people review their work before implementing changes to services that can directly impact consumers.</p><p>In January, Hansson said that <a target="" class="" href="https://www.businessinsider.com/ruby-on-rails-creator-ai-coding-development-future-2026-1">AI hadn&#39;t yet reached the level of a junior engineer</a>, though it showed promise.</p><p>Now, the veteran programmer said, &#34;My daily work is agent first on everything.&#34;</p><div class="read-original">Read the original article on <a href="https://www.businessinsider.com/ruby-on-rails-creator-ai-agents-coding-2026-4">Business Insider</a></div>]]></content:encoded>
      <author>bgriffiths@insider.com (Brent D. Griffiths)</author>
      <guid>https://www.businessinsider.com/ruby-on-rails-creator-ai-agents-coding-2026-4</guid>
      <pubDate>Fri, 10 Apr 2026 16:52:42 +0000</pubDate>
      <category domain="https://www.businessinsider.com/artificial-intelligence">AI</category>
      <category domain="https://www.businessinsider.com/tech">Tech</category>
      <category>david-heinemeier-hansson</category>
      <category>ai</category>
      <category>tech</category>
      <category>programming</category>
      <media:thumbnail url="https://i.insider.com/69d9230296ef6a4c9d121ab9?format=jpeg" width="1619" height="1214"></media:thumbnail>
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      <title>Celebrity deaths 2026: Remembering the famous people we lost this year</title>
      <link>https://www.businessinsider.com/celebrity-deaths-famous-people-who-died-2026</link>
      <description>Here are the stars we lost this year, including James Van Der Beek, Catherine O&#39;Hara, Nicholas Brendon, Chuck Norris, and Jesse Jackson.</description>
      <content:encoded><![CDATA[<figure><img src="https://i.insider.com/69c11d66e98a37a4841f2884?format=jpeg" height="1439" width="1919" charset="" alt="Nicholas Brendon at a table with hands folded in a grey t-shirt"/><figcaption>Nicholas Brendon.<p class="copyright">Barry Brecheisen/WireImage/Getty</p></figcaption></figure><ul class="summary-list"><li>Actors Chuck Norris, Nicholas Brendon, Robert Duvall, and James Van Der Beek died in 2026.</li><li>So did &#34;Dilbert&#34; creator Scott Adams, Grateful Dead&#39;s Bob Weir, and pop icon Neil Sedaka.</li><li>Civil rights leader Rev. Jesse Jackson also died.</li></ul><p>Below, we look back at those we lost in 2026, listed in alphabetical order.</p><div id="slideshow"><div class="slide">Scott Adams, 68<figure><img src="https://i.insider.com/69666fed04eda4732f2ef8e2?format=jpeg" height="2031" width="3335" charset="" alt="Scott Adams next to a cut out of his creation comic book character Dilbert"/><figcaption>Scott Adams.<p class="copyright">Michael Macor/Getty Images</p></figcaption></figure><p>Adams based the character in his beloved &#34;Dilbert&#34; comic strip on his coworkers at the telephone company he worked at in the 1980s. By the end of the decade, the character and his satirical office humor began appearing in comic strips.</p><p>At its peak, &#34;Dilbert&#34; was syndicated in over 2,000 newspapers. A cartoon series debuted in 1999 and ran for two seasons.</p><p>Adams gained notoriety when he began writing blog posts praising Donald Trump during his 2016 presidential run. In 2023, &#34;Dilbert&#34; was pulled from newspapers across the US following <a target="_blank" class="" href="https://www.washingtonpost.com/media/2023/02/25/scott-adams-dilbert-canceled/">racist comments made by Adams</a>.</p><p>Adams died on January 13 following a bout with <a target="_blank" class="" href="https://variety.com/2026/artisans/people-news/scott-adams-dead-dilbert-creator-1236630162/">metastatic prostate cancer</a>.</p></div><div class="slide">Brad Arnold, 47<figure><img src="https://i.insider.com/6989d52ce1ba468a96aba98b?format=jpeg" height="2303" width="3600" charset="" alt="Brad Arnold leaning on a microphone stand"/><figcaption>Brad Arnold.<p class="copyright">Scott Gries/ImageDirect/Getty Images</p></figcaption></figure><p>As the lead singer of 3 Doors Down, Arnold launched the group into fame with the 2000 rock anthem &#34;Kryptonite,&#34; which peaked at No. 3 on the Billboard Hot 100 that year.</p><p>The success led to other hits like &#34;Loser,&#34; &#34;Here Without You,&#34; and &#34;When I&#39;m Gone.&#34; Arnold&#39;s vocal range and lyrics focused on love and love lost, which fueled the group to stardom.</p><p>Arnold died on February 7 after a battle with cancer.</p></div><div class="slide">Afrika Bambaataa, 68<figure><img src="https://i.insider.com/69d9073bf976785dcb1902f5?format=jpeg" height="2189" width="3319" charset="" alt="Afrika Bambaataa wearing sunglasses"/><figcaption>Afrika Bambaataa.<p class="copyright">Paul Natkin/WireImage/Getty</p></figcaption></figure><p>Regarded as a pioneer in hip-hop during the 1970s and 1980s, Lance Taylor, known professionally as Afrika Bambaataa, would go on to influence the likes of Queen Latifah and A Tribe Called Quest throughout his career.</p><p>First gaining attention as a DJ in the Bronx, Bambaataa signed with Tommy Boy Records in 1981 and released landmark songs like &#34;Jazzy Sensation&#34; and &#34;Planet Rock.&#34;</p><p>Bambaataa founded the hip-hop awareness group, Universal Zulu Nation, in the 1970s to steer kids away from gang life. Bambaataa stepped down as the head of the organization in 2016 after <a target="_blank" class="" href="https://www.nydailynews.com/2016/04/09/exclusive-afrika-bambaataa-sex-abuse-accuser-ronald-savage-details-years-of-torment-following-hip-hop-icons-molestation-he-damaged-me/">accusations of sexual abuse</a>.</p><p>Bambaataa denied all claims.</p><p>He died on April 9 due to <a target="_blank" class="" href="https://web.archive.org/web/20260410085220/https://www.nbcnews.com/news/obituaries/afrika-bambaataa-pioneer-hip-hop-dies-age-68-rcna267550">prostate cancer</a>.</p></div><div class="slide">Nicholas Brendon, 54<figure><img src="https://i.insider.com/69c11dc55b58f1f0f93361db?format=jpeg" height="3000" width="2410" charset="" alt="Nicholas Brendon in a swearer"/><figcaption>Nicholas Brendon.<p class="copyright">Getty Images</p></figcaption></figure><p>Brendon played the beloved character Xander Harris in all seven seasons of &#34;Buffy the Vampire Slayer.&#34;</p><p>Brendon also starred in other TV shows, including &#34;Criminal Minds&#34; and &#34;Kitchen Confidential.&#34;</p><p>Brendon died in his sleep on March 20. According to his family&#39;s statement, the cause was natural. In 2023, Brendon suffered a heart attack and was diagnosed with a congenital heart defect. He also had cauda equina syndrome, which led to several spinal surgeries.<br/><br/>&#34;While it&#39;s no secret that Nicholas had struggles in the past, he was on medications and treatment to manage his diagnosis, and he was optimistic about the future at the time of his passing,&#34; the statement to <a target="_blank" href="https://www.hollywoodreporter.com/tv/tv-news/nicholas-brendon-dead-buffy-the-vampire-slayer-1236543090/">The Hollywood Reporter</a> read. &#34;Our family asks for privacy during this time as we grieve his loss and celebrate the life of a man who lived with intensity, imagination, and heart.&#34;</p></div><div class="slide">Robert Carradine, 71<figure><img src="https://i.insider.com/699d924e156648bc16a8c6a6?format=jpeg" height="1180" width="1573" charset="" alt="Robert Carradine in a grey suit with a bow tie and pocket protector filled with pens"/><figcaption>Robert Carradine.<p class="copyright">Bobby Bank/WireImage/Getty</p></figcaption></figure><p>As a member of Hollywood&#39;s famed Carradine family, Robert was destined for a career on screen.</p><p>He got one of his first screen credits starring in his brother David Carradine&#39;s popular 1970s TV series &#34;Kung Fu&#34; and went on to land roles in everything from Samuel Fuller&#39;s World War II classic &#34;The Big Red One&#34; to the &#34;Lizzie McGuire&#34; series that made Hilary Duff a star.</p><p>But for a generation, Robert Carradine will always be known as the king of the nerds, embodying the iconic geek Lewis Skolnick in the 1980s franchise &#34;Revenge of the Nerds.&#34;</p><p>Carradine&#39;s family shared statements with <a target="_blank" class="" href="https://deadline.com/2026/02/robert-carradine-dead-age-71-1236734055/">Deadline</a> that emphasized being open about his struggles with mental illness.</p><p>&#34;We are bereft at the loss of this beautiful soul and want to acknowledge Bobby&#39;s valiant struggle against his nearly two-decade battle with Bipolar Disorder,&#34; Carradine&#39;s family said. &#34;We hope his journey can shine a light and encourage addressing the stigma that attaches to mental illness.&#34;</p><p>Carradine <a target="_blank" class="" href="https://people.com/robert-carradine-manner-of-death-confirmed-medical-examiner-11916572">died by suicide</a> on February 23.</p><p><em>If you or someone you know is experiencing depression or has had thoughts of harming themself or taking their own life, get help. In the US, call or text 988 to reach </em><a target="_blank" rel=" nofollow" href="https://suicidepreventionlifeline.org/"><em>the Suicide &amp; Crisis Lifeline</em></a><em>. Help is also available through the </em><a target="_blank" rel=" nofollow" href="https://www.crisistextline.org/text-us/"><em>Crisis Text Line</em></a><em> — just text &#34;HOME&#34; to 741741. The </em><a target="_blank" rel=" nofollow" href="https://findahelpline.com/i/iasp"><em>International Association for Suicide Prevention</em></a><em> offers resources for those outside the US.</em></p></div><div class="slide">Bud Cort, 77<figure><img src="https://i.insider.com/698cd81da645d11881892762?format=jpeg" height="2100" width="3703" charset="" alt="Bud Cort blowing a bubble"/><figcaption>Bud Cort.<p class="copyright">CBS Photo Archive/CBS via Getty Images</p></figcaption></figure><p>Cort&#39;s baby-faced looks, combined with his wit and sophisticated persona, led to him becoming the epitome of 1970s counterculture when director Hal Ashby cast him as the lead in the 1971 movie &#34;Harold and Maude.&#34;</p><p>The dark comedy stars Cort as Harold, a twenty-something who is obsessed with suicide until he meets 79-year-old eccentric Maude (Ruth Gordon). The movie would go on to become a cult classic thanks to Cort and Gordon&#39;s unique on-screen chemistry.</p><p>Before that, Cort scored bit parts in Robert Altman&#39;s &#34;M*A*S*H*&#34; (1970) and &#34;Brewster McCloud&#34; (1970).</p><p>After &#34;Harold and Maude,&#34; Cort worked steadily for the rest of his life, occasionally showing up in hit movies like Michael Mann&#39;s &#34;Heat&#34; (1995) and Wes Anderson&#39;s &#34;The Life Aquatic with Steve Zissou&#34; (2004).</p><p>Cort died on Feb. 11 <a target="_blank" class="" href="https://variety.com/2026/film/news/bud-cort-dead-harold-and-maude-1236659856/">following a long illness</a>.</p></div><div class="slide">Eric Dane, 53<figure><img src="https://i.insider.com/6997ccc6e1ba468a96ac5c9f?format=jpeg" height="2000" width="3000" charset="" alt="Eric Dane."/><figcaption>Eric Dane<p class="copyright">Pief Weyman/NBC via Getty Images</p></figcaption></figure><p>Long before becoming one of TV&#39;s most recognizable heartthrobs, Eric Dane was building his career with guest roles on series like &#34;Saved by the Bell&#34; and &#34;Married… with Children.&#34;</p><p>He later gained wider attention with appearances on &#34;Charmed&#34; before landing his breakout role as Dr. Mark &#34;McSteamy&#34; Sloan on &#34;Grey&#39;s Anatomy.&#34; He most recently starred in HBO&#39;s &#34;Euphoria,&#34; where he played Cal Jacobs, the father of Jacob Elordi&#39;s character, Nate Jacobs.</p><p>Dane has two children with his wife, Rebecca Gayheart. In April 2025, the actor said that he was <a target="_blank" class="" href="https://people.com/eric-dane-diagnosed-with-als-exclusive-11713179">diagnosed with amyotrophic lateral sclerosis</a>, or ALS.</p><p>Dane died on February 19 at age 53 after battling the disease, his publicist confirmed in a statement to Business Insider.</p><p>&#34;He spent his final days surrounded by dear friends, his devoted wife, and his two beautiful daughters, Billie and Georgia, who were the center of his world,&#34; his publicist said.</p></div><div class="slide">Robert Duvall, 95<figure><img src="https://i.insider.com/69936a7de1ba468a96ac21c5?format=jpeg" height="1649" width="1955" charset="" alt="Robert Duvall in a leather jacket"/><figcaption>Robert Duvall.<p class="copyright">Jack Mitchell/Getty Images</p></figcaption></figure><p>Robert Duvall built a career of timeless cinema classics: &#34;The Godfather&#34; and &#34;The Godfather Part II,&#34; &#34;Apocalypse Now,&#34; &#34;THX 1138,&#34; &#34;The Natural,&#34; &#34;Days of Thunder,&#34; &#34;The Apostle,&#34; and the list goes on.</p><p>Duvall will be best remembered for starring in three of director Francis Ford Coppola&#39;s iconic films: playing Tom Hagen in the first two &#34;Godfather&#34; movies and playing Lieutenant Colonel Bill Kilgore in &#34;Apocalypse Now,&#34; in which he delivers one of the most memorable lines in movie history: &#34;I love the smell of napalm in the morning.&#34;</p><p>Duvall was lauded for his acting talent, from not saying a word while playing Boo Radley in his first big screen role in the 1962 classic &#34;To Kill a Mockingbird&#34; to his portrayal of a country singer dealing with alcoholism in 1983&#39;s &#34;Tender Mercies,&#34; which earned him an Oscar.</p><p>He died <a target="_blank" class="" href="https://www.facebook.com/RobertDuvallOfficial/posts/pfbid0WGqtC9fNEPtTpFwv5WtsQen31nUSkunt13QMTz84vuAToborwYSgsDifnhBzk8cTl?rdid=zrwkLXXVGVbJQr6U">on his ranch in Virginia</a> on February 15, no cause was given.</p></div><div class="slide">Valentino Garavani, 93<figure><img src="https://i.insider.com/696f80e3e1ba468a96aa53f9?format=jpeg" height="3328" width="4992" charset="" alt="Valentino Garavani stanging in a white suit in front of red dresses"/><figcaption>Valentino Garavani.<p class="copyright">Stephane Cardinale/Corbis/Getty Images</p></figcaption></figure><p>For over six decades, one name has been synonymous with women&#39;s high fashion: Valentino.</p><p>The Italian designer launched his fashion business in Rome in 1960 and never looked back. Soon, every star wanted to be seen in his creations. They&#39;ve been worn by icons like Elizabeth Taylor, Joan Collins, Jackie Kennedy, Princess Diana, Sharon Stone, and more.</p><p>Though Garavani retired from designing in 2008, his label is still a red carpet staple, as is his famous shade of bright red dubbed &#34;Valentino Red.&#34;</p><p>Garavani <a target="" class="" href="https://www.businessinsider.com/italian-fashion-designer-valentino-garavani-dead-at-93-women-tribute-2026-1">died on January 19</a>. No cause was given.</p></div><div class="slide">Jesse Jackson, 84<figure><img src="https://i.insider.com/69945f3fe1ba468a96ac24f4?format=jpeg" height="1571" width="2094" charset="" alt="Jesse Jackson"/><figcaption>Rev. Jesse Jackson speaks at Operation PUSH in Chicago, Illinois in December 1989.<p class="copyright">Raymond Boyd/Getty Images</p></figcaption></figure><p>The Rev. Jesse Jackson was a leader of the Civil Rights Movement, a minister, and an activist icon who twice ran for president.</p><p>Born on October 8, 1941, in Greenville, South Carolina, Jackson experienced Jim Crow segregation on public buses and at school firsthand. It would shape the rest of his life.</p><p>His fight for civil rights began in the 1960s, when he helped organize protests and demonstrations across the US and worked closely alongside civil rights icon Dr. Martin Luther King Jr.</p><p>His decadeslong career as a leading civil rights activist included support for modern national movements, such as the push for voting rights, the fight against racism, and a higher minimum wage.</p><p>Jackson ran for president twice, both times as a democrat. He placed third for the party&#39;s nomination in 1984 and second in 1988. This marked the most successful presidential runs of any Black candidate prior to Barack Obama.</p><p>Jackson announced in 2017 that he&#39;d been diagnosed with Parkinson&#39;s disease. In November 2025, Jackson was treated in a Chicago hospital after complications from progressive supranuclear palsy (PSP), a rare neurodegenerative condition.</p><p>Jackson died on February 17.</p></div><div class="slide">Catherine O&#39;Hara, 71<figure><img src="https://i.insider.com/697cfc6bd3c7faef0ecd48c2?format=jpeg" height="4320" width="6592" charset="" alt="Catherine O&#39;Hara at the 2024 Oscars."/><figcaption>Catherine O&#39;Hara at the 2024 Oscars.<p class="copyright">Frederic J. Brown/AFP via Getty Images</p></figcaption></figure><p>O&#39;Hara, who was best known for her roles in &#34;Beetlejuice&#34; and &#34;Home Alone,&#34; got her start in the Canadian comedy scene, appearing in the now-legendary cast of &#34;SCTV.&#34;</p><p>It would mark the beginning of a fruitful partnership with fellow actor Eugene Levy, who became her frequent costar and collaborator in memorable appearances in Christopher Guest films like &#34;A Mighty Wind&#34; and &#34;Best in Show&#34; and television series like &#34;Schitt&#39;s Creek,&#34; which earned her an Emmy Award for outstanding lead actress in 2020.</p><p>O&#39;Hara&#39;s representation confirmed her death to Business Insider on January 30. Los Angeles County Department of Public Health confirmed in a death certificate <a target="_blank" class="" href="https://people.com/catherine-o-hara-cause-of-death-confirmed-11896368">viewed by People</a> that O&#39;Hara died of a pulmonary embolism, with rectal cancer listed as an underlying cause.</p></div><div class="slide">Tom Noonan, 74<figure><img src="https://i.insider.com/6997096fe1ba468a96ac4a3c?format=jpeg" height="1365" width="2048" charset="" alt="Tom Noonan in a gray shirt"/><figcaption>Tom Noonan.<p class="copyright">Mike Albans/New York Daily News Archive/Getty Images</p></figcaption></figure><p>Standing at a towering 6&#39; 5&#34;, Tom Noonan was born to play the bad guy. And he did just that, starring as the villain in movies like &#34;Manhunter,&#34; &#34;RoboCop 2,&#34; and &#34;Last Action Hero.&#34;</p><p>But this actor had more to show off. He showcased his comedy chops as Rodney Dangerfield&#39;s degenerate gambling friend in the 1983 comedy &#34;Easy Money,&#34; and set up the heist for Robert De Niro in Michael Mann&#39;s 1995 classic &#34;Heat.&#34;</p><p>His knack for storytelling also translated behind the camera. Noonan wrote, directed, and starred in the drama &#34;What Happened Was,&#34; which won the grand prize at the 1994 Sundance Film Festival.</p><p>Noonan died on February 14; no cause was given.</p></div><div class="slide">Chuck Norris, 86<figure><img src="https://i.insider.com/69bd594575bee4e0ee55e696?format=jpeg" height="4630" width="6576" charset="" alt="Chuck Norris in a shirt"/><figcaption>Chuck Norris.<p class="copyright">Frederic Meylan/Getty</p></figcaption></figure><p>Few action stars Chuck Norris&#39; credentials.</p><p>Before he ever stepped in front of a camera, he was a martial arts champion and a black belt in Karate, judo, Brazilian Jiu-Jitsu, Taekwondo, and Tang Soo Do.</p><p>His talents would become known the world over in 1972, when he faced off against Bruce Lee in &#34;The Way of the Dragon.&#34;</p><p>Through the 1980s, Norris became one of the biggest action stars in the world thanks to movies like &#34;A Force of One,&#34; &#34;The Octagon,&#34; and the &#34;Delta Force&#34; and &#34;Missing in Action&#34; franchises.</p><p>In the 1990s, he took over the small screen, playing the lead in the &#34;Walker, Texas Ranger&#34; TV show, which aired in over 100 countries during its run from 1993 to 2001.</p><p>Norris was hospitalized on March 19 in Hawaii and died the following day, <a target="_blank" class="" href="https://variety.com/2026/film/news/chuck-norris-dead-walker-texas-ranger-dies-1236694953/">according to his family</a>. No cause was given.</p></div><div class="slide">Valerie Perrine, 82<figure><img src="https://i.insider.com/69c16f98e98a37a4841f2b20?format=jpeg" height="7963" width="5202" charset="" alt="Valerie Perrine sitting in a truck"/><figcaption>Valerie Perrine.<p class="copyright">Stanley Bielecki Movie Collection/Getty Images</p></figcaption></figure><p>Perrine found herself cast alongside the biggest stars of the 1970s.</p><p>She played the love interest opposite Jeff Bridges in 1973&#39;s &#34;The Last American Hero&#34; and Robert Redford in 1979&#39;s &#34;The Electric Horseman.&#34; She earned an Oscar nomination for starring alongside Dustin Hoffman in 1974&#39;s &#34;Lenny.&#34;</p><p>For most, she&#39;ll be remembered best for sharing the screen with Gene Hackman as the secretary to his evil Lex Luthor in 1978&#39;s &#34;Superman.&#34; She also starred in the sequel. As Ms. Teschmacher, her loyalty to Luthor is questioned when she rescues Superman (Christopher Reeve) after <a target="_blank" class="" href="https://www.tiktok.com/@superman.movie/video/7318701004688461089">he&#39;s chained with Kryptonite</a>.</p><p>Perrine died in <a target="_blank" class="" href="https://www.hollywoodreporter.com/movies/movie-news/valerie-perrine-dead-superman-lenny-1236544394/">her home in Beverly Hills</a> on March 23. She was <a target="_blank" class="" href="https://www.insideedition.com/superman-star-valerie-perrine-gets-her-smile-back-after-parkinsons-meds-cause-her-lose-teeth-38946">diagnosed with Parkinson&#39;s disease in 2015</a>.</p></div><div class="slide">Neil Sedaka, 86<figure><img src="https://i.insider.com/69a579defd4fbd083f2950e8?format=jpeg" height="2428" width="3117" charset="" alt="Neil Sedaka singing while sitting at a piano"/><figcaption>Neil Sedaka.<p class="copyright">Bettmann Archive/Getty</p></figcaption></figure><p>Sedaka is responsible for some of the biggest pop songs of the 1960s and 1970s.</p><p>The Brooklyn native wrote over 500 songs, including classic hits like &#34;Laughter in the Rain,&#34; &#34;Breaking Up Is Hard to Do,&#34; &#34;Bad Blood&#34; and the Captain &amp; Tennille song, &#34;Love Will Keep Us Together.&#34;</p><p>Sedaka died on February 27; no cause was given.</p></div><div class="slide">Kiki Shepard, 74<figure><img src="https://i.insider.com/69bacae4d387710cb9e45dcd?format=jpeg" height="3306" width="4959" charset="" alt="Kiki Shepard in a leopard print top"/><figcaption>Kiki Shepard.<p class="copyright">Dia Dipasupil/Getty Images</p></figcaption></figure><p>In her 15-year tenure as a co-host on &#34;Showtime at the Apollo,&#34; Kiki Shepard was considered royalty at Harlem&#39;s famed Apollo Theater.</p><p>Known in the building as &#34;Apollo Queen of Fashion&#34; thanks to her dazzling outfits, Shepherd was a fixture on the show from 1987 to 2002.</p><p>Throughout her career, Shepard also appeared on TV shows like &#34;Baywatch,&#34; &#34;A Different World,&#34; &#34;NYPD Blue,&#34; and &#34;Grey&#39;s Anatomy.&#34;</p><p>Shepard died on March 16 after <a target="_blank" class="" href="https://www.nbcnews.com/pop-culture/pop-culture-news/kiki-shepard-showtime-apollo-co-host-dies-74-rcna263908">suffering a heart attack</a>.</p></div><div class="slide">Béla Tarr, 70<figure><img src="https://i.insider.com/695e872204eda4732f2ea25e?format=jpeg" height="2000" width="3000" charset="" alt="Béla Tarr in a black jacket"/><figcaption>Béla Tarr.<p class="copyright">Sean Gallup/Getty</p></figcaption></figure><p>Hungarian filmmaker Béla Tarr became a legend in the arthouse world for his unflinching work featuring several-minute-long takes.</p><p>With movies like &#34;Family Nest&#34; (1979) and &#34;The Turin Horse&#34; (2011), Tarr showcased his slow cinema style while focusing on marginalized characters living bleak lives. Tarr pushed the envelope with his style when he made &#34;Sátántangó&#34; in 1994, which had a run time of 450 minutes.</p><p>His work influenced several arthouse filmmakers, including Jim Jarmusch and Gus Van Sant&#39;s &#34;Death Trilogy&#34; (&#34;Gerry,&#34; &#34;Elephant,&#34; and &#34;Last Days&#34;).</p><p>Tarr died on January 6 following a battle with a &#34;<a target="_blank" class="" href="https://www.hollywoodreporter.com/movies/movie-news/bela-tarr-dead-hungarian-film-director-slow-cinema-70-1236465456/">long and serious illness</a>.&#34;</p></div><div class="slide">James Tolkan, 94<figure><img src="https://i.insider.com/69ca620b8e5f53c45ea2d4d9?format=jpeg" height="2400" width="3198" charset="" alt="James Tolkan dressed as a Navy commander in Top Gun"/><figcaption>James Tolkan in &#34;Top Gun.&#34;<p class="copyright">CBS/Getty Images</p></figcaption></figure><p>You might not recognize the name, but if you&#39;re a movie fan, you know the face.</p><p>Tolkan&#39;s tough-guy persona made a mark on movie history in films like &#34;Top Gun&#34; and the &#34;Back to the Future&#34; franchise.</p><p>In &#34;Top Gun,&#34; he played Commander Tom &#34;Stinger&#34; Jardian, who famously gives Tom Cruise&#39;s character a tongue lashing, saying, &#34;Your ego is writing checks your body can&#39;t cash.&#34;</p><p>In &#34;Back to the Future&#34; and its sequels, he played Principal Strickland, who had zero tolerance for &#34;slackers.&#34;</p><p>Other credits include &#34;Serpico,&#34; &#34;WarGames,&#34; &#34;Masters of the Universe,&#34; and &#34;Dick Tracy.&#34;</p><p>Tolkan died on March 26; no cause was given.</p></div><div class="slide">James Van Der Beek, 48<figure><img src="https://i.insider.com/698cef71e1ba468a96abe33e?format=jpeg" height="1365" width="2048" charset="" alt="James Van Der Beek sitting on a couch"/><figcaption>James Van Der Beek.<p class="copyright">Keith Torrie/New York Daily News Archive/Getty Images</p></figcaption></figure><p>Van Der Beek was beloved all over the world for his role as the titular teen Dawson Leery on the WB series &#34;Dawson&#39;s Creek.&#34;</p><p>The series, which ran from 1998 to 2002, turned Van Der Beek into a star and a teen heartthrob. While &#34;Dawson&#39;s Creek&#34; was still airing, he&#39;d cement his stardom playing the lead role of high school quarterback &#34;Mox&#34; Moxon in the 1999 coming-of-age drama &#34;Varsity Blues.&#34;</p><p>Van Der Beek found steady work the rest of his career in movies like &#34;Texas Rangers&#34; and &#34;The Rules of Attraction, and memorably played a fictional version of himself on the TV series &#34;Don&#39;t Trust the B---- in Apartment 23,&#34; and performed on &#34;Dancing with the Stars&#34; in 2019.</p><p><a target="_self" rel="" class="" href="https://www.businessinsider.com/james-van-der-beek-has-colorectal-cancer-at-47-2024-11">Van Der Beek learned he had stage 3 colon cancer</a> in 2023, and publicly announced his diagnosis in late 2024.</p><p>Van Der Beek <a target="_self" rel="" class="" href="https://www.businessinsider.com/james-van-der-beek-colon-cancer-symptom-diagnosis-screening-shield-2025-7">previously told Business Insider</a> that the news came as a shock, given the subtleness of his symptoms and his efforts to stay as healthy as possible.</p><p>&#34;I was doing everything,&#34; he said. &#34;I was doing sauna, cold plunge, weightlifting, Pilates. I would dance and also do football training.&#34;</p><p><a target="" class="" href="https://www.businessinsider.com/james-van-der-beek-dead-cancer-2026-2">Van Der Beek died</a> on Feb. 11.</p></div><div class="slide">Bob Weir, 78<figure><img src="https://i.insider.com/6964dfdd04eda4732f2ee0a0?format=jpeg" height="2291" width="3415" charset="" alt="Bob Weir sitting on a bed playing a guitar"/><figcaption>Bob Weir.<p class="copyright">Mark Sullivan/Getty</p></figcaption></figure><p>Weir was one of the founding members of the Grateful Dead.</p><p>The singer-songwriter wrote and/or sang on songs like &#34;Sugar Magnolia,&#34; &#34;Playing in the Band,&#34; &#34;Truckin,&#39;&#34; &#34;I Need a Miracle,&#34; and &#34;The Other One.&#34;</p><p>After the Grateful Dead disbanded in 1995, Weir went on to form several other bands, including Kingfish, Bobby and the Midnites, RatDog, The Other Ones, and, alongside John Mayer, Dead &amp; Company.</p><p>In the summer of 2025, Weir was diagnosed with cancer.</p><p>Weir <a target="_blank" class="" href="https://www.instagram.com/p/DTWTKqKgKeP/">died on January 10</a>.</p></div><div class="slide">Frederick Wiseman, 96<figure><img src="https://i.insider.com/699455a1d3c7faef0ece5d4d?format=jpeg" height="3035" width="4712" charset="" alt="Frederick Wiseman in a dar suit sitting on a gray couch with his hand to his cheek"/><figcaption>Frederick Wiseman.<p class="copyright">Loic Venance/AFP/Getty</p></figcaption></figure><p>For over five decades, Wiseman&#39;s brand of non-fiction storytelling put a spotlight on everyday people.</p><p>From high schoolers to hospital workers to Air Force cadets training for nuclear war, Wiseman&#39;s close to 50-film catalogue is an unvarnished reflection of America over the last half century.</p><p>Wiseman died on Februay 16, no cause was given.</p></div></div><div class="read-original">Read the original article on <a href="https://www.businessinsider.com/celebrity-deaths-famous-people-who-died-2026">Business Insider</a></div>]]></content:encoded>
      <author>jguerrasio@businessinsider.com (Jason Guerrasio,Callie Ahlgrim,Amanda Goh)</author>
      <guid>https://www.businessinsider.com/celebrity-deaths-famous-people-who-died-2026</guid>
      <pubDate>Fri, 10 Apr 2026 16:45:39 +0000</pubDate>
      <category domain="https://www.businessinsider.com/entertainment">Entertainment</category>
      <category>scott-adams</category>
      <category>bob-weir</category>
      <category>bela-tarr</category>
      <category>valentino-garavani</category>
      <category>catherine-ohara</category>
      <category>brad-arnold</category>
      <category>bud-cort</category>
      <category>james-van-der-beek</category>
      <category>celebrities</category>
      <category>robert-duvall</category>
      <category>frederick-wiseman</category>
      <category>jesse-jackson</category>
      <category>tom-noonan</category>
      <category>eric-dane</category>
      <category>robert-carradine</category>
      <category>neil-sedaka</category>
      <category>kiki-shepard</category>
      <category>chuck-norris</category>
      <category>nicholas-brendon</category>
      <category>valerie-perrine</category>
      <category>james-tolkan</category>
      <category>afrika-bambaataa</category>
      <media:thumbnail url="https://i.insider.com/69d928d6f976785dcb1903fb?format=jpeg" width="2919" height="2189"></media:thumbnail>
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      <title>I flew on the budget airline Norse Atlantic for the first time. Here are 3 things I wish I&#39;d known before the 13-hour flight.</title>
      <link>https://www.businessinsider.com/budget-airline-norse-atlantic-airways-what-to-know-before-flight</link>
      <description>Norse Atlantic Airways offers affordable flights from the US to major European cities like London, Paris, and Rome. The trip was worth the price.</description>
      <content:encoded><![CDATA[<figure><img src="https://i.insider.com/686d6a9f85e81483682d95d1?format=jpeg" height="1355" width="2000" charset="" alt="Norse Atlantic Airways seats"/><figcaption>I flew on the budget airline Norse Atlantic Airways for the first time.<p class="copyright">Patrick Pleul/picture alliance via Getty Images</p></figcaption></figure><ul class="summary-list"><li>I flew on Norse Atlantic Airways for the first time.</li><li>The budget airline is known for offering more affordable flights from the US to major European cities.</li><li>Here&#39;s what I wish I had known before flying the budget airline.</li></ul><p>When I learned there was a budget airline offering <a target="_blank" href="https://www.businessinsider.com/european-airports-ranked-london-heathrow-florence-athens-2025-7">flights to Europe</a> for under $300, I thought it was too good to be true.</p><p>But I decided to give <a target="" class="" href="https://www.businessinsider.com/norse-atlantic-airways-review-london-new-york-review-value-bags-2024-8">Norse Atlantic Airways</a> a chance, and the experience far surpassed my expectations.</p><p>I had tons of space on my 13-hour flight from <a target="_blank" href="https://www.businessinsider.com/best-places-to-visit-in-greece">Athens</a> to Los Angeles in June 2025, and the priority check-in was a breeze to get through.</p><p>Nevertheless, my flight would have been even better if I had been more prepared for the drawbacks of a <a target="_blank" href="https://www.businessinsider.com/flying-budget-norse-atlantic-airways-red-eye-flight-photos-2023-2">budget airline</a>. Here&#39;s what I wish I had known before takeoff.</p><h2 id="e7db7142-fc2f-493c-9e98-ec9bb20c6ad3" data-toc-id="e7db7142-fc2f-493c-9e98-ec9bb20c6ad3">Priority boarding isn&#39;t open-ended</h2><figure><img src="https://i.insider.com/686ed2753d5881a51c1d04b7?format=jpeg" height="1512" width="2016" charset="" alt="Line for boarding on Norse Atlantic flight"/><figcaption>I missed priority boarding for my Norse flight and had to wait in the back of the line.<p class="copyright">Anneta Konstantinides/Business Insider</p></figcaption></figure><p>I bought a <a target="" class="" href="https://www.businessinsider.com/norse-atlantic-airways-premium-economy-review-2025-7">premium economy ticket</a> for my first Norse Atlantic Airways experience, which included priority check-in and boarding, as well as a personal item, a carry-on, a checked bag, and two in-flight meals.</p><p>I assumed priority boarding was open-ended before takeoff, so I took my sweet time perusing the Greek olive oil and chocolate options while strolling through Athens International Airport.</p><p>I got to the gate about 15 minutes after boarding had begun and saw a huge line of people. When I showed my ticket to a Norse employee before entering the roped-off gate, he said I had missed priority boarding and would need to wait with everyone else.</p><p>It wasn&#39;t a big deal, especially since premium economy had plenty of overhead space. Still, if you&#39;re flying with Norse Atlantic and hate waiting in lines, it&#39;s something worth knowing.</p><h2 id="4a8867d7-8cc3-4e64-894b-5bbf036eae0b" data-toc-id="4a8867d7-8cc3-4e64-894b-5bbf036eae0b">There are no free snacks, even in premium economy</h2><figure><img src="https://i.insider.com/686af300f748d8c055f508ff?format=jpeg" height="1512" width="2016" charset="" alt="Meal on Norse Atlantic Airways premium economy flight"/><figcaption>One of the two meals I was served during my Norse Atlantic flight.<p class="copyright">Anneta Konstantinides/Business Insider</p></figcaption></figure><p>Since it was a 13-hour flight, I naively assumed that I&#39;d be offered a snack or two along with the two meals included in my premium economy ticket. Not the case!</p><p>We were about halfway through the trip when my stomach grumbled, and I realized the next meal wouldn&#39;t be served for another four hours. As I browsed through the menu on my seat-back system, I noticed that none of the snacks were complimentary, unlike the beverages.</p><p>I could purchase a wide variety of food, from packaged pretzels and chips to pasta, french fries, or butter chicken. I bought instant noodle soup for $6, which tasted pretty good.</p><figure><img src="https://i.insider.com/686af2acf748d8c055f508f8?format=jpeg" height="1512" width="2016" charset="" alt="Snacks available on Norse Atlantic Airways flight"/><figcaption>Some of the snacks available for purchase on the flight.<p class="copyright">Anneta Konstantinides/Business Insider</p></figcaption></figure><p>I also found the in-flight meals to be much lighter than what I&#39;m used to on international trips. My first meal was a meat lasagna, served with a bread roll, a small Greek salad, and halva for dessert. The second meal was a small meat pastry, a few cut-up pieces of fruit, and more halva. I forgot to pack snacks and was ravenous when I finally got home.</p><p>Economy Classic passengers on Norse Atlantic should also note that you only receive one free drink during the flight — even water will cost you an extra $3.70. So, depending on the seat, make sure to stock up on drinks, snacks, or both before your budget trip.</p><h2 id="e9c5ea0d-5a35-4003-9da4-683d6cc97415" data-toc-id="e9c5ea0d-5a35-4003-9da4-683d6cc97415">The in-flight entertainment system has limited options</h2><figure><img src="https://i.insider.com/686af1e13d5881a51c1cc131?format=jpeg" height="1410" width="1822" charset="" alt="In-flight entertainment on Norse Atlantic Airways premium economy"/><figcaption>Norse&#39;s in-flight entertainment system only had 120 movies available.<p class="copyright">Anneta Konstantinides/Business Insider</p></figcaption></figure><p>I typically never have an issue with in-flight entertainment systems. I love movies and can always find something to watch, whether it&#39;s a rom-com I&#39;ve seen 100 times before or a new release I missed during Oscar season. But I struggled with the options on Norse Atlantic.</p><p>I counted only 120 films total on the in-flight system — a stark contrast to the 1,900-plus on-demand options I had on a <a target="_blank" href="https://www.businessinsider.com/singapore-airlines-economy-review-2025-4">Singapore Airlines</a> flight a few months prior. Most of the movies were old and random, like they&#39;d gone straight to DVD in the 1990s.</p><p>Norse Atlantic also doesn&#39;t offer WiFi on any flights, so it could be worth packing some good books and magazines to keep yourself occupied.</p><p>Despite the drawbacks, Norse is worth it. With cheap flights to popular European destinations like London, Paris, Athens, and Rome, Norse makes international travel from the US far more affordable.</p><p>And as long as you&#39;re prepared with some extra snacks and entertainment, the flight will be just as comfortable as economy on most American carriers — at a fraction of the cost.</p><div class="read-original">Read the original article on <a href="https://www.businessinsider.com/budget-airline-norse-atlantic-airways-what-to-know-before-flight">Business Insider</a></div>]]></content:encoded>
      <author>akonstantinides@businessinsider.com (Anneta Konstantinides)</author>
      <guid>https://www.businessinsider.com/budget-airline-norse-atlantic-airways-what-to-know-before-flight</guid>
      <pubDate>Fri, 10 Apr 2026 16:43:56 +0000</pubDate>
      <category domain="https://www.businessinsider.com/travel">Travel</category>
      <category>travel</category>
      <category>airlines</category>
      <category>flights</category>
      <media:thumbnail url="https://i.insider.com/686af23485e81483682d6f97?format=jpeg" width="2016" height="1512"></media:thumbnail>
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    <item>
      <title>JPMorgan&#39;s former quant chief predicts tech stocks will &#39;crash&#39; after the blistering post-ceasefire rally</title>
      <link>https://www.businessinsider.com/tech-stocks-market-crash-trump-iran-ex-jpm-quant-head-2026-4</link>
      <description>JPMorgan&#39;s former quant head warned that tech stocks are set up for a potential crash after rallying on Trump&#39;s Iran ceasefire deal.</description>
      <content:encoded><![CDATA[<figure><img src="https://i.insider.com/69d9116205c9b303c4e76f56?format=jpeg" height="3792" width="5688" charset="" alt="Stock market today"/><figcaption><p class="copyright">Michael M. Santiago/Getty Images</p></figcaption></figure><ul class="summary-list"><li>The tech-heavy Nasdaq led the post-ceasefire stock rally this week. </li><li>JPMorgan&#39;s former quant chief, Marko Kolanovic, says the run-up in tech is destined to reverse. </li><li>He thinks the Iran deal is too fragile to instill further confidence in investors. </li></ul><p>The tech-heavy Nasdaq Composite has led the post-ceasefire surge in US stocks, but JPMorgan&#39;s former quant chief thinks the blistering relief rally is poised to reverse. </p><p>Invesco&#39;s <a target="" class="" href="https://markets.businessinsider.com/etfs/invesco-dorsey-wright-technology-momentum-etf-us46137v8110?miRedirects=1">momentum tech ETF</a> climbed to a fresh record high on Thursday as US stocks soared after President Donald Trump announced a two-week <a target="" class="" href="https://www.businessinsider.com/iran-war-ceasefire-market-reaction-economic-outlook-inflation-oil-stocks-2026-4">ceasefire agreement with Iran</a>. Marko Kolanovic, JPMorgan&#39;s former quant chief, raised doubts that the gains can be sustained given the fragility of the deal.</p><p>&#34;The biggest gain ever on nothing (fake deal, Hormuz closed). So likely the biggest fade too ...&#34; Kolanovic posted on X in response to a chart showing the jump in momentum tech.</p><div id="1775830247845" data-styles="default-width" data-embed-type="custom" data-script="" class="insider-raw-embed" data-type="embed"><iframe title="" aria-label="Line chart" id="datawrapper-chart-PkZNx" src="https://datawrapper.dwcdn.net/PkZNx/3/" scrolling="no" frameborder="0" style="width: 0; min-width: 100% !important; border: none;" height="485" data-external="1"></iframe><script type="text/javascript">window.addEventListener("message",function(a){if(void 0!==a.data["datawrapper-height"]){var e=document.querySelectorAll("iframe");for(var t in a.data["datawrapper-height"])for(var r,i=0;r=e[i];i++)if(r.contentWindow===a.source){var d=a.data["datawrapper-height"][t]+"px";r.style.height=d}}});</script></div><p>Stocks have rallied on the temporary ceasefire despite signs that the deal may not hold, with Iranian parliament speaker <a target="_self" rel="" class="" href="https://www.businessinsider.com/mohammad-bagher-ghalibaf-iran-war-social-media-posts-trump-challenge-2026-3"><u>Mohammad Bagher Ghalibaf</u></a> <a target="_blank" rel=" nofollow" class="" href="https://x.com/mb_ghalibaf/status/2042202086620750059?s=20"><u>saying</u></a> the current ceasefire deal has been broken by Israel&#39;s continued bombing of Lebanon and Trump <a target="_blank" class="" href="https://truthsocial.com/@realDonaldTrump/posts/116376791555549648">saying</a> that Iran &#34;better not be&#34; charging fees to tankers going through the Strait of Hormuz.</p><p>US negotiators, led by US Vice President JD Vance, are set for an in-person meeting with their Iranian counterparts on Saturday.</p><p>Kolanovic <a target="_blank" class="" href="https://x.com/markoinny/status/2042598929791926430">said</a> momentum tech &#34;will crash if (when) talks yield nothing.&#34;</p><div id="1775830247845" data-styles="default-width" data-embed-type="twitter" data-script="https://platform.twitter.com/widgets.js" class="" data-type="embed"><blockquote class="twitter-tweet"><p lang="en" dir="ltr">who, apart from markets, still thinks negotiations are viable with this condition?<a href="https://t.co/IUxbjthTOJ">https://t.co/IUxbjthTOJ</a></p>— Marko Kolanovic (@markoinny) <a href="https://twitter.com/markoinny/status/2042616043080659284?ref_src=twsrc%5Etfw">April 10, 2026</a></blockquote>
<script async="" src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

</div><p>After the Iranian parliament leader said that a ceasefire in Lebanon and the release of Iran&#39;s blocked assets are required before negotiations begin, Kolanovic <a target="_blank" class="" href="https://x.com/markoinny/status/2042616043080659284">said</a> &#34;who, apart from markets, still thinks negotiations are viable with this condition?,&#34; nodding to market moves despite the growing fragility of a US-Iran deal.</p><p>The tech-heavy <a target="" class="" href="https://markets.businessinsider.com/index/nasdaq_composite">Nasdaq Composite</a> gained nearly 5%, outperforming the <a target="" class="" href="https://markets.businessinsider.com/index/s&amp;p_500">S&amp;P 500</a> and the <a target="" class="" href="https://markets.businessinsider.com/index/dow_jones">Dow Jones Industrial Average,</a> which gained 3.8% and 3.4%, respectively after the ceasefire was announced. The Nasdaq is up from pre-war levels, while the S&amp;P is down less than 1%.</p><p>The former JPM quant <a target="_blank" class="" href="https://x.com/markoinny/status/2042250723279225273">flagged</a> <a target="" class="" href="https://www.businessinsider.com/memory-stock-sell-off-micron-ai-stocks-analyst-pick-bofa-2026-3">memory chip stocks</a> specifically, which make up a substantial weight in the momentum tech ETF, as a key risk.</p><p><a target="" class="" href="https://markets.businessinsider.com/stocks/sndk-stock">Sandisk</a> is up 45% in the past month, which Kolanovic <a target="_blank" class="" href="https://x.com/markoinny/status/2042604257463955607">says</a> is a potential shorting opportunity. <a target="_self" rel="" class="" href="https://markets.businessinsider.com/stocks/wdc-stock"><u>Western Digital</u></a> and <a target="_self" rel="" class="" href="https://markets.businessinsider.com/stocks/stx-stock"><u>Seagate Technology</u></a> also gained over 30% in the same period.</p><div class="read-original">Read the original article on <a href="https://www.businessinsider.com/tech-stocks-market-crash-trump-iran-ex-jpm-quant-head-2026-4">Business Insider</a></div>]]></content:encoded>
      <author>nbuchanan@insider.com (Naomi Buchanan)</author>
      <guid>https://www.businessinsider.com/tech-stocks-market-crash-trump-iran-ex-jpm-quant-head-2026-4</guid>
      <pubDate>Fri, 10 Apr 2026 16:41:17 +0000</pubDate>
      <category domain="https://www.businessinsider.com/markets">Markets</category>
      <category>tech-stocks</category>
      <category>stock-market</category>
      <category>stocks</category>
      <category>us-iran-ceasefire</category>
      <category>jpmorgan</category>
      <category>geopolitical-risk</category>
      <category>chip-stocks</category>
      <category>ai-stocks</category>
      <category>mi-exclusive</category>
      <media:thumbnail url="https://i.insider.com/69d9119e96ef6a4c9d121a2e?format=jpeg" width="5056" height="3792"></media:thumbnail>
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    <item>
      <title>The best reading order to catch up on all 16 of Sarah J. Maas&#39; books before the next &#39;A Court of Thorns and Roses&#39; novel</title>
      <link>https://www.businessinsider.com/sarah-j-maas-books-reading-order</link>
      <description>Sarah J. Maas is releasing two new &#34;A Court of Thorns and Roses&#34; books, which will also connect to her &#34;Crescent City&#34; and &#34;Throne of Glass&#34; series.</description>
      <content:encoded><![CDATA[<figure><img src="https://i.insider.com/69d6b26a1a512d0a63e73b03?format=jpeg" height="1500" width="2000" charset="" alt="A headshot of Sarah J. Maas in front of a printed wallpaper."/><figcaption>Sarah J. Maas has two new novels coming out.<p class="copyright">Alexandra Genova / SAINT LUCY Represents</p></figcaption></figure><ul class="summary-list"><li>Sarah J. Maas is releasing two &#34;A Court of Thorns and Roses&#34; novels in the coming months.</li><li>The books will tie into her other series, &#34;Throne of Glass&#34; and &#34;Crescent City.&#34;</li><li>Here&#39;s the best order to read Maas&#39; books if you want to prep for the next &#34;ACOTAR&#34; novels.</li></ul><p><a target="" class="" href="https://www.businessinsider.com/rise-of-sarah-j-maas-crescent-city-author-2024-2">Sarah J. Maas</a> is back, baby.</p><p>On March 5, Maas announced she was releasing not one but two new <a target="" class="" href="https://www.businessinsider.com/sarah-j-maas-acotar-book-6-release-date-plot-details">&#34;A Court of Thorns and Roses&#34; novels</a>. The bestselling author announced the books on the &#34;Call Her Daddy&#34; podcast, telling host Alex Cooper that they would form a single story arc.</p><p>Maas&#39; <a target="" class="" href="https://www.businessinsider.com/self-publishing-benefits-romantasy-author-carissa-broadbent-interview-2025-10">romantasy novels,</a> which include 16 books across her &#34;ACOTAR,&#34; &#34;Throne of Glass,&#34; and &#34;Crescent City&#34; series, are typically split into parts. Rather than releasing the parts of her sixth &#34;ACOTAR&#34; story as a single book, she told Cooper she would publish them as separate volumes. Book six will be released on October 27, 2026, and cover part one; book seven will contain parts two and three and hit bookshelves on January 12, 2027; and book eight will tell the story of part four and be released at a later date.</p><p>&#34;It&#39;s meant to be read ideally as one massive, massive story as opposed to in a trilogy,&#34; Maas said of the books. &#34;It&#39;s not a trilogy. Like, arcs aren&#39;t wrapped up.&#34;</p><p>The world of &#34;ACOTAR&#34; has grown drastically since Maas&#39; first installment was published in 2015, particularly in her latest works. When she released the third <a target="" class="" href="https://www.businessinsider.com/sarah-j-maas-crescent-city-details-to-remember-2023-12">&#34;Crescent City&#34; book</a>, &#34;House of Flame and Shadow,&#34; in January 2024, Maas created an interconnected literary universe between all three of her series, much like the Marvel Cinematic Universe (fans fondly refer to it as the Maasiverse).</p><p>Maas has yet to release any information about the plot of <a target="" class="" href="https://www.businessinsider.com/empyrean-series-what-rebecca-yarros-has-said-about-fourth-book-2025-1">her coming books</a>, but it seemed clear that the events of &#34;House of Flame and Shadow&#34; had a lasting impact on Prythian and the characters in &#34;ACOTAR.&#34; Therefore, readers will need to be familiar with <em>all </em>of Maas&#39; works to understand everything that happens in &#34;ACOTAR&#34; six and seven.</p><p>However, because her massive catalog overlaps at different points, it can be confusing to know where to start. Whether you&#39;re just getting started reading Maas&#39; books or want to revisit her novels before her next works are released, here&#39;s the best reading order to follow.</p><h2 id="dd1a3cd6-c232-44f2-bf63-c6225ac8730f" data-toc-id="dd1a3cd6-c232-44f2-bf63-c6225ac8730f">Start with the first three &#39;A Court of Thorns and Roses&#39; books</h2><p id="dd1a3cd6-c232-44f2-bf63-c6225ac8730f">If you want to make sure you&#39;re ready for the sixth and seventh &#34;A Court of Thorns and Roses&#34; books, it makes sense to read the earliest installments in the series first as you dive into Maas&#39; work.</p><p><a target="" class="" href="https://www.businessinsider.com/books-to-read-after-a-court-of-thorns-and-roses-2023-5">&#34;ACOTAR&#34;</a> follows Feyre Archeron, a human huntress who gets pulled into the faerie world after killing a fae. As the novels progress, Feyre dives deeper into the magical world of Prythian, discovering unexpected power and love as Maas flexes her world-building skills.</p><p>&#34;A Court of Thorns and Roses&#34; offers the best introduction to Maas&#39; work for those who haven&#39;t read any of her writing before, even though she published &#34;Throne of Glass&#34; first. The otherworldly elements of the series are built slowly, the books offer a comprehensive view of Maas&#39; writing style, and the romance is steamy and compelling. </p><figure><img src="https://i.insider.com/642c7fd6d335200018dda0dd?format=jpeg" height="900" width="1200" charset="" alt="A collage of the &#34;A Court of Thorns and Roses&#34; books."/><figcaption>&#34;A Court of Thorns and Roses&#34; by Sarah J. Maas.<p class="copyright">Bloomsbury</p></figcaption></figure><p>Read the first three books in the series first, in the order they were released: </p><ul><li>&#34;A Court of Thorns and Roses&#34;</li><li>&#34;A Court of Mist and Fury&#34;</li><li>&#34;A Court of Wings and Ruin&#34;</li></ul><p>Then, take a break from &#34;ACOTAR.&#34; Books one through three wrap up Feyre&#39;s story, while four and five are arguably more closely tied plotwise to &#34;Crescent City&#34; and the coming &#34;ACOTAR&#34; books. More on that in a bit.</p><h2 id="d9df1cb9-5709-466e-b23a-fa949050ebda" data-toc-id="d9df1cb9-5709-466e-b23a-fa949050ebda">The &#39;Throne of Glass&#39; series was released first, but it works best as the second Maas series</h2><p>When readers enter the expansive and epic world of &#34;Throne of Glass,&#34; they meet Celaena Sardothien, an 18-year-old assassin imprisoned in Adarlan, a kingdom where magic disappeared years ago.</p><p>The crown prince of Adarlan offers Celaena a chance at freedom, proposing she compete as his contestant to become the king&#39;s champion by defeating 23 other criminals. When other competitors start dying mysteriously around her, she will have to confront the pain of her past to face the battles ahead. </p><p>The world of &#34;Throne of Glass&#34; becomes enormous as the books progress, and the rich, developed fantasy world is so complex that it&#39;s easier to read once you&#39;re already familiar with Maas&#39; style.</p><figure><img src="https://i.insider.com/642c7fb7d335200018dda0c7?format=jpeg" height="900" width="1200" charset="" alt="A collage in the books of the &#34;Throne of Glass&#34; series."/><figcaption>&#34;Throne of Glass&#34; by Sarah J. Maas.<p class="copyright">Bloomsbury</p></figcaption></figure><p>However, reading the &#34;Throne of Glass&#34; books in the order they were published doesn&#39;t offer the best narrative experience for the series.</p><p>Mass originally wrote one of the novels in the series, &#34;The Assassin&#39;s Blade,&#34; as four novellas that she published as e-books between January and July 2012. <a target="" class="" href="https://www.businessinsider.com/sarah-j-maas-bloomsbury-highest-sales-year-2024-5">Bloomsbury</a> released &#34;Throne of Glass&#34; in August 2012 and later released the novellas, including one additional story, as &#34;The Assassin&#39;s Blade&#34; in March 2013.</p><p>Chronologically, the events of &#34;The Assassin&#39;s Blade&#34; take place before the rest of the series, but reading it first reveals details Maas intentionally leaves out of &#34;Throne of Glass,&#34; &#34;Crown of Midnight,&#34; and &#34;Heir of Fire&#34; that quickly become relevant in &#34;Queen of Shadows.&#34; The mystery surrounding Celaena&#39;s past is part of what makes the first three books in the novel so captivating, so you shouldn&#39;t read &#34;The Assassin&#39;s Blade&#34; first.</p><p>In addition, the events of &#34;Empire of Storms&#34; and &#34;Tower of Dawn&#34; take place at the same time in different parts of the &#34;Throne of Glass&#34; world, so there&#39;s <a target="" class="" href="https://www.businessinsider.com/sarah-j-maas-throne-of-glass-tandem-read-2023-11">debate among the fandom</a> on how they should be read. They were released in 2016 and 2017, respectively, and although &#34;Empire of Storms&#34; was released first, it leaves off on a cliffhanger, while &#34;Tower of Dawn&#34; does not.</p><p>To maintain the series&#39; suspense without revealing spoilers, the best <a target="" class="" href="https://www.businessinsider.com/sarah-j-maas-throne-of-glass-reading-order-2023-8">&#34;Throne of Glass&#34; reading order</a> is: </p><ul><li>&#34;Throne of Glass&#34;</li><li>&#34;Crown of Midnight&#34;</li><li>&#34;Heir of Fire&#34;</li><li>&#34;The Assassin&#39;s Blade&#34;</li><li>&#34;Queen of Shadows&#34;</li><li>&#34;Empire of Storms&#34;</li><li>&#34;Tower of Dawn&#34;</li><li>&#34;Kingdom of Ash&#34;</li></ul><p>Maas recommends &#34;The Assassin&#39;s Blade&#34; as the third book in the series on her website, but you will experience more drama from &#34;Heir of Fire&#34; if you leave it for before &#34;Queen of Shadows.&#34; Either way works, though.</p><h2 id="ab1db0c5-e6e7-4683-be29-a2ffe17a78d7" data-toc-id="ab1db0c5-e6e7-4683-be29-a2ffe17a78d7">Maas readers will be ready for &#39;Crescent City&#39; after finishing books four and five of &#39;ACOTAR&#39;</h2><p>Half-fae Bryce Quinlan is at a crossroads when <a target="" class="" href="https://www.businessinsider.com/sarah-j-maas-crescent-city-character-guide-2024-1">the &#34;Crescent City&#34; series</a> begins, grieving the murders of her best friends by a demon.</p><p>She believes the killer was apprehended, but when similar murders start taking place in Crescent City, Bryce agrees to investigate the deaths with Hunt Athalar, a Fallen Angel who has been enslaved for hundreds of years by the all-powerful Archangels after an attempted coup.</p><p>The series has three installments to date, and the most recent book, &#34;House of Flame and Shadow,&#34; was published in January 2024.</p><figure><img src="https://i.insider.com/642c7fc8d335200018dda0d0?format=jpeg" height="900" width="1200" charset="" alt="A side-by-side of the &#34;Crescent City&#34; books."/><figcaption>&#34;Crescent City&#34; by Sarah J. Maas.<p class="copyright">Bloomsbury</p></figcaption></figure><p>&#34;Crescent City&#34; doesn&#39;t work as an introduction to Maas&#39; novels for a few reasons.</p><p>First, the fantasy is more complex than in her other two series. It combines technology and magic, and it includes a wider <a target="" class="" href="https://www.businessinsider.com/fourth-wing-tv-show-release-date-cast-streaming-details-2025-2">variety of fantastical creatures</a> from the get-go, like werewolves and mermaids. Elements from the other series are also key to understanding the climax of the second installment in the &#34;Crescent City&#34; series, and <a target="_blank" href="https://www.businessinsider.com/sarah-j-maas-crescent-city-acotar-release-details-2023-9">Maas herself recommends</a> reading &#34;ACOTAR&#34; before starting &#34;Crescent City.&#34;</p><p>The events of the fifth &#34;ACOTAR&#34; book, &#34;A Court of Silver Flames,&#34; are particularly pertinent to &#34;Crescent City.&#34; In addition, the novel focuses on Feyre&#39;s sister, Nesta Archeron, so it also feels like a different story arc than the first three &#34;ACOTAR&#34; books, a jump that the novella &#34;A Court of Frost and Starlight&#34; helps to bridge.</p><p>So after you finish the &#34;Throne of Glass&#34; series, return to &#34;ACOTAR&#34;:</p><ul><li>&#34;A Court of Frost and Starlight&#34;</li><li>&#34;A Court of Silver Flames&#34;</li></ul><p>It&#39;s ideal to go into &#34;Crescent City&#34; with the events of &#34;ACOSF&#34; fresh on your mind. Then, you can read the &#34;Crescent City&#34; series as it was released:</p><ul><li>&#34;House of Earth and Blood&#34;</li><li>&#34;House of Sky and Breath&#34;</li><li>&#34;House of Flame and Shadow&#34;</li></ul><p>Once books six and seven in the &#34;ACOTAR&#34; series are published, they should be read <em>after</em> &#34;HOFAS,&#34; since it&#39;s the latest installment in the Maasiverse and offers clues at what may be going on in &#34;Prythian&#34; when book six begins.</p><p>Happy reading! </p><div class="read-original">Read the original article on <a href="https://www.businessinsider.com/sarah-j-maas-books-reading-order">Business Insider</a></div>]]></content:encoded>
      <author>sgrindell@businessinsider.com (Samantha Grindell Pettyjohn)</author>
      <guid>https://www.businessinsider.com/sarah-j-maas-books-reading-order</guid>
      <pubDate>Fri, 10 Apr 2026 16:37:55 +0000</pubDate>
      <category domain="https://www.businessinsider.com/entertainment">Entertainment</category>
      <category>books</category>
      <category>romance-books</category>
      <category>fantasy</category>
      <category>book-recommendations</category>
      <category>lifestyle</category>
      <media:thumbnail url="https://i.insider.com/69d6b2b4cc468aeec524d12a?format=jpeg" width="2000" height="1500"></media:thumbnail>
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      <title>I was happy at Apple, but I burned out after becoming a manager. I took a career break at 30 and have no regrets.</title>
      <link>https://www.businessinsider.com/apple-manager-promotion-job-burnout-big-tech-industry-career-break-2026-4</link>
      <description>An Apple manager says her promotion led to burnout — and that taking a career break was worth it.</description>
      <content:encoded><![CDATA[<figure><img src="https://i.insider.com/69d7a304f976785dcb18fc04?format=jpeg" height="3074" width="4099" charset="" alt="Meredith Meyer"/><figcaption>Meredith Meyer<p class="copyright">Carrie Kizuka Photography</p></figcaption></figure><ul class="summary-list"><li>Meredith Meyer was promoted to an engineering manager role at Apple in 2022.</li><li>She says the promotion and return-to-office rules contributed to her burnout.</li><li>Meyer explained why she decided to leave Apple and <a target="" class="" href="https://www.businessinsider.com/returning-to-work-from-a-career-break-what-i-learned-2025-4" data-autoaffiliated="false">take a career break</a>.</li></ul><p><em>This as-told-to essay is based on a conversation with Meredith Meyer, a 30-year-old in the Bay Area who previously worked as an engineering manager at Apple. The following has been edited for length and clarity.</em></p><p>When I started <a target="_blank" href="https://www.businessinsider.com/gen-z-career-squeeze-slow-hiring-no-time-for-training-2026-3">working at Apple</a> as a software engineer in 2020, I was really excited to be there. The environment was fast-paced, but I was all in.</p><p>I had been employed for less than six weeks before we started <a target="_blank" href="https://www.businessinsider.com/jpmorgan-jamie-dimon-remote-work-wfh-office-return-musk-schmidt-2026-3">working from home</a> due to the pandemic. Being stuck at home allowed me to dedicate more time to my work and learn quickly, which I think was a key reason I was promoted to an engineering manager role in just over two years.</p><p>It was nice being promoted, but looking back, it was the start of my experience changing for the worse.</p><h2 id="de55873a-f36a-4f44-a322-f010524bdf8b" data-toc-id="de55873a-f36a-4f44-a322-f010524bdf8b"><strong>My managing job became very stressful</strong></h2><p id="0e6e5ff4-864c-4b2b-a786-fcb688f9104d">The promotion came with additional responsibilities, including overseeing a team of multiple engineers. But I was still doing much of my prior <a target="" class="" href="https://www.businessinsider.com/openai-meta-alum-individual-contributor-role-changing-managers-2026-2">individual contributor work</a>.</p><p>I didn&#39;t feel like my reports were ready to take on much of the work I had been doing. I needed to train them before I could fully hand things off, and in the meantime, I was still doing much of that work myself.</p><p>I hoped that we might get a bigger team at some point. But it just felt like there was more and more work for my team, and nowhere for it to go.</p>
      <aside class="callout-box headline-regular ignore-typography">
        <p>Business Insider is speaking with workers who&#39;ve found themselves at a corporate crossroads — whether due to a layoff, resignation, job search, or shifting workplace expectations.</p><p><strong>Share your story</strong> by <a target="_blank" rel=" nofollow" class="" href="https://docs.google.com/forms/d/e/1FAIpQLSechTVqVWQve8iqYssNriCXdtwwdgGRixNNZpmslSKBQqIJ8g/viewform?usp=header">filling out this form</a>, contacting this reporter via email at <a target="_blank" href="mailto:jzinkula@businessinsider.com">jzinkula@businessinsider.com</a>, or via Signal at jzinkula.29.</p>
      </aside>
    <h2 id="14ef341f-847f-4e14-aea7-48c833789618" data-toc-id="14ef341f-847f-4e14-aea7-48c833789618"><strong>Commuting to the office weighed on me mentally</strong></h2><p>I was promoted in March 2022, and by that September, I was required to <a target="_blank" href="https://www.businessinsider.com/return-to-work-wars-hybrid-remote-permanent-work-2022-6">work in the office</a> three days a week.</p><p>For the first two years, my commute to Apple was under 30 minutes each way. Then in 2024, my friends and I learned that we had to leave the house we&#39;d been renting. We had to scramble to find a new place — and the house we found was about an hour away.</p><p>Commuting was frustrating because I felt I&#39;d demonstrated for over two years that I could <a target="" class="" href="https://www.businessinsider.com/remote-work-from-home-surviving-return-to-office-mandates-era-2026-1">work from home</a> effectively. On days when I had no meetings — and no real reason to be in the office — I still had to add two hours of commuting to my day.</p><p>I&#39;d also gotten a dog during the pandemic, and it was hard to leave my dog at home for long stretches of time. Over time, going into the office weighed on my mental health.</p><p>Returning to the office was also challenging because I&#39;d shifted to remote work so soon after <a target="" class="" href="https://www.businessinsider.com/apple-software-engineer-left-after-2-years-side-hustle-2024-4">starting at Apple</a>. So, I hadn&#39;t gotten to develop relationships with my coworkers as much as I could&#39;ve if I&#39;d had more time in the office at the start. I think I was missing a support system at work — a feeling of belonging and connection with other people.</p><h2 id="1c73947e-60dd-4602-a6ed-0fb21962648a" data-toc-id="1c73947e-60dd-4602-a6ed-0fb21962648a"><strong>Leaving my job felt like something I needed to do</strong></h2><p>I started to feel more burned out and unfulfilled by my work as time went on. It got to the point where I realized that no amount of compensation would make up for the stress seeping into my personal life. It eventually felt like my best option was to leave and take an extended break from work.</p><p>Last October, I left Apple. My plan was to take at least six months off so I could have a break from work and nurture other areas of my life. I&#39;ve always been financially conservative, saving a lot and maintaining my spending habits even as my compensation increased. While I&#39;m following a <a target="" class="" href="https://www.businessinsider.com/personal-finance/banking/50-30-20-rule">general budget plan</a>, I&#39;m not too worried about my spending because the value of this time off outweighs the cost.</p><p>I&#39;ve been thinking there&#39;s no time like the present to enjoy myself, so I&#39;ve used this time to ski as much as possible, visit friends, travel, and cross things off my bucket list. I noticed that I enjoyed my hobbies more when I wasn&#39;t working. I think I had been kind of going through the motions with them — not fully enjoying them because my work stress was still affecting me.</p><h2 id="f230b371-ad03-4868-9c16-0a39a446360a" data-toc-id="f230b371-ad03-4868-9c16-0a39a446360a">My advice for others navigating career challenges</h2><p>I&#39;m coming up on six months since I left my role, and I&#39;m starting to look at what jobs are out there. I&#39;m open to hybrid roles, but would prefer some flexibility on which days I come in. When I go back to work, I want it to be because I&#39;m interested in what I&#39;m doing, not because I feel I need a job. I want to get to a place where I&#39;m excited to work again.</p><p>My advice for other people navigating career challenges is to remember that your career is really long, and that you have time to go at a more comfortable pace — rather than pushing really hard to earn that promotion. I think one of the reasons I ended up having too much on my plate at Apple was that I&#39;d worked very hard and performed well, which made it seem like I could handle more responsibilities than I actually could.</p><p>I&#39;d also recommend that people remember that work is just part of life. What&#39;s really important, at least for me, is life outside work.</p><div class="read-original">Read the original article on <a href="https://www.businessinsider.com/apple-manager-promotion-job-burnout-big-tech-industry-career-break-2026-4">Business Insider</a></div>]]></content:encoded>
      <author>jzinkula@insider.com (Jacob Zinkula)</author>
      <guid>https://www.businessinsider.com/apple-manager-promotion-job-burnout-big-tech-industry-career-break-2026-4</guid>
      <pubDate>Fri, 10 Apr 2026 16:18:58 +0000</pubDate>
      <category domain="https://www.businessinsider.com/careers">Careers</category>
      <category>as-told-to</category>
      <category>apple</category>
      <category>big-tech</category>
      <category>tech</category>
      <category>careers</category>
      <category>economy</category>
      <category>managers</category>
      <category>the-great-flattening</category>
      <category>agnes-burgess-applegate</category>
      <category>contributor-2026</category>
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      <title>Here&#39;s what the best-dressed fans at the 2026 Masters are wearing, from luxury watches to themed accessories</title>
      <link>https://www.businessinsider.com/masters-outfits-best-dressed-attendees-golf-tournament-2026-4</link>
      <description>You can&#39;t be too on-theme at the 2026 Masters. Attendees have been spotted wearing tournament-branded clothes, golf-themed accessories, and more.</description>
      <content:encoded><![CDATA[<figure><img src="https://i.insider.com/69d7db2905c9b303c4e76a03?format=jpeg" height="3626" width="4834" charset="" alt="A woman and a man attend the 2026 Masters Tournament in Augusta, Georgia."/><figcaption>Two attendees at the 2026 Masters Tournament in Augusta, Georgia.<p class="copyright">Augusta National/Getty Images</p></figcaption></figure><ul class="summary-list"><li>The Masters Tournament is being held in Augusta, Georgia, between April 6 and April 11.</li><li>Attendees are wearing standout outfits, including luxury watches and Masters-branded clothing.</li><li>Many of the best looks also feature novelty purses, hats, and sweaters.</li></ul><p>Where can you wear <a target="" class="" href="https://www.businessinsider.com/masters-tournament-merch-hauls-what-golf-fans-are-buying-2026-4">a hat that says &#34;pimento cheese&#34;</a> across the front and be one of the best-dressed people around?</p><p>That would be <a target="" class="" href="https://www.businessinsider.com/guides/tickets/how-to-buy-us-masters-tournament-tickets">the Masters Tournament</a> in Augusta, Georgia, taking place from April 6 to April 12.</p><p>The golf event has <a target="" class="" href="https://www.businessinsider.com/family-rents-out-home-for-masters-tournament-prep-cost-2026-4">a cult following of local and international fans</a>, many of whom gather on the green to watch some of the best athletes in the sport.</p><p>Those on the sidelines, though, might as well be participating in a golf-themed fashion show.</p><p>The best-dressed attendees this year are wearing a mix of <a target="" class="" href="https://www.businessinsider.com/wimbledon-luxury-watches-celebrities-wore-rolex-2025-7">luxury timepieces</a>, straw hats featuring the Masters logo, and novelty accessories that wouldn&#39;t make sense anywhere else.</p><div id="slideshow"><div class="slide">One woman showed how designer sunglasses and luxury accessories can elevate a classic golf look.<figure><img src="https://i.insider.com/69d7d38df976785dcb18fda7?format=jpeg" height="4932" width="3288" charset="" alt="A woman attends the 2026 Masters Tournament in Augusta, Georgia."/><figcaption><p class="copyright">Jared C. Tilton/Getty Images</p></figcaption></figure><p>The base of one attendee&#39;s outfit — a white dress with green stripes, a tan sweater around her shoulders, and a straw hat — would work on any golf course. Her accessories made it ready for the Masters.</p><p>She wore Krewe sunglasses, a &#34;twilly&#34; designer scarf attached to her purse, and an assortment of gold jewelry, including a charm bracelet and floral earrings.</p></div><div class="slide">Green is the signature color of the Masters. One attendee went all out, while another took a conservative approach.<figure><img src="https://i.insider.com/69d7d00296ef6a4c9d121468?format=jpeg" height="7865" width="5164" charset="" alt="Two people attend the 2026 Masters Tournament in Augusta, Georgia."/><figcaption><p class="copyright">Augusta National/Getty Images</p></figcaption></figure><p>One woman wore a statement green sweater with the word &#34;golf&#34; printed across the chest, which stood out against her tan plaid skirt and cream-colored hat. The latter also featured a green ribbon.</p><p>She was photographed alongside another attendee, who opted for a more neutral outfit.</p><p>She wore a floral dress, white sneakers, and a tan straw hat, the latter featuring the Masters logo across a blue-and-green ribbon.</p></div><div class="slide">You can&#39;t forget about luxury bags and watches at the Masters.<figure><img src="https://i.insider.com/69d7d76396ef6a4c9d1214ac?format=jpeg" height="6043" width="4834" charset="" alt="A woman and a man attend the 2026 Masters Tournament in Augusta, Georgia."/><figcaption><p class="copyright">Augusta National/Getty Images</p></figcaption></figure><p>A few people skipped the Masters merchandise and wore simpler outfits instead — letting their accessories do all the talking.</p><p>One woman, who wore a white dress and a blue sweater to the tournament, completed her look with colorful jewelry, <a target="_blank" class="" href="https://www.roweboutique.com/emery-i-18k-matte-domino.html">$335 Rowe sunglasses</a>, and a <a target="_blank" class="" href="https://www.gucci.com/us/en/pr/women/handbags/shoulder-bags-for-women/gucci-diana-small-tote-bag-p-702732U3ZDT2549">$3,650 Gucci purse</a>.</p><p>The man she posed with, on the other hand, wore a blue vest over a white polo top, a green hat, and what appears to be a Breitling Navitimer watch.</p></div><div class="slide">Wearing a sweater over your shoulders instantly makes you look chic.<figure><img src="https://i.insider.com/69d7e43505c9b303c4e76a62?format=jpeg" height="6902" width="4646" charset="" alt="A woman attends the 2026 Masters Tournament in Augusta, Georgia."/><figcaption>A woman attends the 2026 Masters Tournament in Augusta, Georgia.<p class="copyright">Augusta National/Getty Images</p></figcaption></figure><p>One woman proved that as she walked around the tournament with a green knit sweater tied across her shoulders.</p><p>The jacket complemented her blue-and-white minidress, adorned with a green floral print, and her green baseball cap.</p><p>She completed the look with black Miu Miu sunglasses.</p></div><div class="slide">Men&#39;s fashion is loud at the Masters — just look at this attendee&#39;s suit.<figure><img src="https://i.insider.com/69d7d44396ef6a4c9d121497?format=jpeg" height="3609" width="2578" charset="" alt="A man attends the 2026 Masters Tournament in Augusta, Georgia."/><figcaption><p class="copyright">Hector Vivas/Getty Images</p></figcaption></figure><p>Whereas many golfers stick to neutral ensembles, men in the crowd stand out with bold looks.</p><p>One wore a multicolored suit with a checkered pattern that you couldn&#39;t miss on the golf course.</p><p>He paired it with white sneakers, a Masters-branded visor, a black bow tie, and a Masters teddy bear tucked into his jacket pocket.</p></div><div class="slide">Attendees are loving graphic clothes this year.<figure><img src="https://i.insider.com/69d7d95b05c9b303c4e769ea?format=jpeg" height="4931" width="3785" charset="" alt="Women attend the 2026 Masters Tournament in Augusta, Georgia."/><figcaption>Women attend the 2026 Masters Tournament in Augusta, Georgia.<p class="copyright">Augusta National/Getty Images</p></figcaption></figure><p>Similar to the attendee who wore a sweater that said &#34;golf&#34; on the chest, another woman wore a green pullover that said &#34;on par&#34; in large yellow letters across the back.</p><p>She wore it atop a striped dress and with a straw hat tied with a pink Masters ribbon.</p></div><div class="slide">Novelty accessories are everywhere — especially ones that reference pimento cheese.<figure><img src="https://i.insider.com/69d7d17605c9b303c4e769a3?format=jpeg" height="4731" width="3546" charset="" alt="Two people attend the 2026 Masters Tournament in Augusta, Georgia."/><figcaption><p class="copyright">Maddie Meyer/Getty Images</p></figcaption></figure><p>Two women were photographed at the golf tournament wearing green sundresses, white jackets, dark sunglasses, and casual sneakers.</p><p>What really stood out, though, were their purses.</p><p>One woman wore a crossbody shaped like a miniature golf bag, and the other wore a square purse designed to look like a <a target="" class="" href="https://www.businessinsider.com/shake-shack-clubhouse-pimento-cheese-menu-review-photos-2026-3">pimento cheese</a> sandwich — a staple snack of the tournament.</p></div><div class="slide">Pink is becoming another trendy color at the event.<figure><img src="https://i.insider.com/69d7da20f976785dcb18fde2?format=jpeg" height="5020" width="3780" charset="" alt="Two women at the 2026 Masters Tournament in Augusta, Georgia."/><figcaption>Two women at the 2026 Masters Tournament in Augusta, Georgia.<p class="copyright">Augusta National/Getty Images</p></figcaption></figure><p>One woman photographed at the 2026 tournament wore classic green pieces, like a polo and vibrant sneakers. They were only accessories, though.</p><p>The focal points of her look were her pink trousers and matching pullover.</p><p>She stood alongside a woman who wore a white dress, sneakers, a straw hat, and a colorful neck scarf in a variety of rosy shades.</p></div><div class="slide">Silk scarves have become a subtle status symbol.<figure><img src="https://i.insider.com/69d91c32f976785dcb1903b3?format=jpeg" height="1440" width="1920" charset="" alt="Women at the 2026 Masters Tournament are tying scarves on their purses."/><figcaption><p class="copyright">Masters Historic Imagery</p></figcaption></figure><p>Some of the best-dressed attendees at the Masters are wearing scarves on their purses.</p><p>The scarves are made from silk and often feature the Masters logo or golf imagery. Some leave them hanging from a purse strap, while others wrap their bag handles with the scarves.</p><p>You&#39;ll often hear the scarves labeled as &#34;twillies,&#34; inspired by the name Hermès gives its accessory scarves.</p></div></div><div class="read-original">Read the original article on <a href="https://www.businessinsider.com/masters-outfits-best-dressed-attendees-golf-tournament-2026-4">Business Insider</a></div>]]></content:encoded>
      <author>akrause@businessinsider.com (Amanda Krause)</author>
      <guid>https://www.businessinsider.com/masters-outfits-best-dressed-attendees-golf-tournament-2026-4</guid>
      <pubDate>Fri, 10 Apr 2026 16:09:05 +0000</pubDate>
      <category domain="https://www.businessinsider.com/entertainment">Entertainment</category>
      <category>masters-tournament</category>
      <category>golf</category>
      <category>fashion</category>
      <category>style</category>
      <category>sports</category>
      <category>accessories</category>
      <media:thumbnail url="https://i.insider.com/69d91f3005c9b303c4e76fb5?format=jpeg" width="2000" height="1500"></media:thumbnail>
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      <title>I was nervous about moving to a &#39;soulless&#39; commuter city for my job. I&#39;m surprised by how much I love it here.</title>
      <link>https://www.businessinsider.com/moved-to-worst-city-uk-better-than-expected-surprises-culture-2026-4</link>
      <description>I&#39;d heard jokes about Milton Keynes being a commuter city without any culture or history, but moving to this UK city for work pleasantly surprised me.</description>
      <content:encoded><![CDATA[<figure><img src="https://i.insider.com/69ce9277e762ed6cfe449a57?format=jpeg" height="902" width="1203" charset="" alt="The writer and a friend holding drinks and standing in a field in Milton Keynes."/><figcaption>captiontk<p class="copyright">Anya Diggines</p></figcaption></figure><ul class="summary-list"><li>In order to be closer to a job, I moved over 300 miles away to Milton Keynes, a <a target="" class="" href="https://www.businessinsider.com/supercommuter-travels-4-hours-day-10-years-worth-it-2025-2" data-autoaffiliated="false">UK commuter city</a>.</li><li>I&#39;d heard jokes about Milton Keynes being a newer city with no history or culture, which worried me.</li><li>Living here has surprised me in the best way, though — I&#39;ve found lots to do, see, and eat.</li></ul><p>After graduating in 2025, I was excited for the next chapter of my life … and also scared.</p><p>Not only was I preparing to move over 300 miles from my <a target="" class="" href="https://www.businessinsider.com/i-moved-10-minutes-from-parents-london-to-scotland-2023-8">hometown near Glasgow</a> to England, but I was moving to a city regularly located near the top of &#34;worst places to live in the UK&#34; lists: Milton Keynes.</p><p>Officially designated a new town in 1967, Milton Keynes was built in a grid-street pattern with over 130 roundabouts. Since then, it has earned a reputation for being a concrete jungle with no history, culture, or soul.</p><p>Moving here wasn&#39;t exactly my choice. I&#39;d received an exciting job offer, but accepting it meant relocating within a commutable distance. Milton Keynes was the closest city to my new job, making it the obvious pick.</p><p>I&#39;d seen people online describe it as dull, gray, and boring, among other things. Meanwhile, friends and family were surprised to hear I was moving so far away, to somewhere that they only knew as a city made for cars.</p><p>After living here for the past six months, though, I&#39;ve formed my own opinion on this commuter city — and I think it&#39;s earned an unfair reputation.</p><h2 id="8c882770-6e74-471e-b691-d5a89fd32b3e" data-toc-id="8c882770-6e74-471e-b691-d5a89fd32b3e">My new home has everything I need</h2><figure><img src="https://i.insider.com/69ce926be762ed6cfe449a56?format=jpeg" height="2133" width="2844" charset="" alt="A wharf with boats in Milton Keynes."/><figcaption>captiontk<p class="copyright">Gordon Bell/Shutterstock</p></figcaption></figure><p>Sometimes I feel overwhelmed in big cities, especially London, where everything is so spread out and I&#39;m forced to use public transit to get anywhere. In contrast, Milton Keynes has everything I need, and it&#39;s easy to navigate without feeling overwhelmingly busy.</p><p>From <a target="" class="" href="https://www.businessinsider.com/top-chain-restaurants-in-us-ranked-2024-6">chain restaurants</a> to independent eateries, there&#39;s no shortage of places to eat and drink, with a wide range of cuisines and cute cafés to choose from. Among my favorite spots are Canal Street Coffee and Mii &amp; U Oriental.</p><p>There are also plenty of green spaces if you fancy some fresh air, with over 6,000 acres of parks.</p><p>Of course, on the days I <em>do</em> feel like taking a trip to the big city, the <a target="" class="" href="https://www.businessinsider.com/trains-through-uk-europe-better-than-flying-2023-7">trains to London</a> run frequently and I can get there in as quickly as half an hour. I&#39;m never too far from the hustle and bustle if I need a change of scenery or want to catch a concert or visit an art exhibit in London.</p><h2 id="1cb762da-7ca8-48fc-bd52-98255a0d7cdf" data-toc-id="1cb762da-7ca8-48fc-bd52-98255a0d7cdf">Some people think Milton Keynes lacks history, but I haven&#39;t found that to be completely true</h2><figure><img src="https://i.insider.com/69ce8eae6a864f6fcd7bcbf4?format=jpeg" height="1206" width="1622" charset="" alt="Historic ruins near the water, with cloudy skies overhead."/><figcaption>I&#39;ve found lots of cool, historic places to explore near Milton Keynes.<p class="copyright">Anya Diggines</p></figcaption></figure><p>One of the biggest critiques I&#39;ve heard lobbed at Milton Keynes is that, as a newer city, it doesn&#39;t have an interesting, storied past like London or Oxford. However, that&#39;s not completely true — personally, I love history, and there is plenty of it around Milton Keynes.</p><p>You might not find many historic buildings in the city center, but minutes away is <a target="" class="" href="https://www.businessinsider.com/bletchley-park-veteran-remembers-working-during-wwii-2015-1">Bletchley Park</a>, where Allies broke the German Enigma code during World War II, helping end the war sooner.</p><p>Just a half-hour drive away in the city&#39;s neighboring towns, there are plenty of castles and historic landmarks, such as Stowe House and Castle Ashby.</p><p>I also think there are some benefits to Milton Keynes being a relatively &#34;newer&#34; city. For instance, because the city&#39;s theater opened in 1999, I&#39;ve found it to have plenty of space and legroom, especially compared to many of the <a target="" class="" href="https://www.businessinsider.com/vintage-photos-of-movie-theaters-mid-20th-century">older theaters</a> I&#39;ve visited in London and throughout the rest of the UK.</p><h2 id="53087653-b905-49d9-afc0-bd0e7475615c" data-toc-id="53087653-b905-49d9-afc0-bd0e7475615c">All in all, Milton Keynes has won me over and I enjoy sharing the city with others</h2><p>Since moving here, I&#39;ve loved showing off my new home to family and friends and helping them see the potential of a city that gets so much negativity.</p><p>I love showing my visitors the hidden gems of Milton Keynes, like the parks&#39; food markets on sunny days or taco-selling boats on the canal.</p><p>When I tell people I live here now, and they respond with an apology or a comment on how awful that must be, it grates on me — because although Scotland will always be my home, Milton Keynes officially has a soft spot in my heart.</p><div class="read-original">Read the original article on <a href="https://www.businessinsider.com/moved-to-worst-city-uk-better-than-expected-surprises-culture-2026-4">Business Insider</a></div>]]></content:encoded>
      <author>insider@insider.com (Anya Diggines)</author>
      <guid>https://www.businessinsider.com/moved-to-worst-city-uk-better-than-expected-surprises-culture-2026-4</guid>
      <pubDate>Fri, 10 Apr 2026 16:02:01 +0000</pubDate>
      <category domain="https://www.businessinsider.com/real-estate">Real Estate</category>
      <category>uk</category>
      <category>milton-keynes</category>
      <category>moving</category>
      <category>freelancer-le</category>
      <category>england</category>
      <category>essay</category>
      <category>personal-essay</category>
      <media:thumbnail url="https://i.insider.com/69ce926be762ed6cfe449a56?format=jpeg" width="2844" height="2133"></media:thumbnail>
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      <title>Ukraine didn&#39;t just bring interceptor drone know-how to the Middle East. Zelenskyy says it shot down Iranian Shaheds.</title>
      <link>https://www.businessinsider.com/ukraine-shot-down-shahed-drones-helping-middle-east-zelenskyy-2026-4</link>
      <description>Ukraine, with years of experience against Shahed-style drones, is now helping as countries combat Shahed attacks in the Middle East.</description>
      <content:encoded><![CDATA[<figure><img src="https://i.insider.com/69d9189a05c9b303c4e76f89?format=jpeg" height="4000" width="6000" charset="" alt="A figure in camouflage stands with their back to the camera in a field holding a silver and khaki intercetor drone in the air with one hand"/><figcaption>A host of Ukrainian companies have developed interceptor drones, and Ukriane&#39;s president said such drones were successfully used in the Middle East.<p class="copyright">Ukrinform/NurPhoto via Getty Images</p></figcaption></figure><ul class="summary-list"><li>Ukraine has been helping allies in the Middle East as they face Iranian drones.</li><li>President Zelenskyy said Ukrainian personnel downed Shahed drones in multiple countries.</li><li>Ukraine&#39;s experience against Russia means its anti-drone tech and expertise is in demand.</li></ul><p>Ukrainian forces shot down Iranian Shahed drones in the Middle East, the country&#39;s president said, as countries <a target="" class="" href="https://www.businessinsider.com/iran-shahed-drone-interceptor-booming-business-manufacturers-middle-east-t2026-3">turn to Ukrainian expertise</a> in counter-drone warfare.</p><p>Ukrainian President Volodymyr Zelenskyy told reporters this week that Ukrainian personnel have shot down drones in multiple countries as Ukraine <a target="" class="" href="https://www.businessinsider.com/ukraine-says-can-supply-interceptors-allies-stop-drone-attacks-investment-2026-3">looks to help friendly nations</a> now <a target="" class="" href="https://www.businessinsider.com/hundreds-ukrainians-helping-gulf-states-iran-shahed-drones-zelenskyy-2026-3">seeking Ukrainian knowledge</a> amid Iranian attacks resembling the Russian ones Ukraine has been fighting for years.</p><p>&#34;Did we shoot things down? Yes, we did. Did we shoot them down in one country? No, in several,&#34; Zelensky said during a closed-door briefing, according to a report from the local media outlet Kyiv Post.</p><p>He said that Ukrainian forces took part in operations using <a target="" class="" href="https://www.businessinsider.com/allies-ukraine-anti-drone-tech-just-buying-isnt-enough-interceptors-2026-3">domestically made interceptor drones</a>, a technology that Ukraine has pioneered to stop Russian drone attacks and that partners are now deeply interested in acquiring.</p><p>Ukraine has been able to offer guidance to partner countries on strengthening their existing air defense networks and participate in active operations.</p><figure><img src="https://i.insider.com/68e65e2c5dbc4fd10daa69c8?format=jpeg" height="4000" width="6000" charset="" alt="A man in a blue vest squats beside a large black-colored drone that is damaged and lying on a grassy ground"/><figcaption>Russia&#39;s Shahed drones are a huge problem for Ukraine.<p class="copyright">Ukrinform/NurPhoto via Getty Images</p></figcaption></figure><p>&#34;This was not about a training mission or exercises, but about support in building a modern air defense system that can actually work,&#34; Zelenskyy said. He said that Ukrainian forces were also able to defeat jet-powered drones.</p><p>A fragile two-week ceasefire between the US and Iran went into effect on Tuesday, but over the five weeks prior, Iranian forces facing bombardments by the US and Israel launched numerous <a target="" class="" href="https://www.businessinsider.com/iran-war-us-top-allies-fall-behind-in-drone-defense-2026-3">missiles and Shahed one-way attack drones</a> at countries across the Middle East. Deeply familiar with this threat, Ukraine was quick to offer support and assistance.</p><p>Iran&#39;s Shahed drone is a loitering munition that carries a deadly explosive payload. <a target="" class="" href="https://www.businessinsider.com/russia-building-500-shahed-drones-per-day-volodymyr-zelenskyy-2026-1">Russia has used this weapon</a> against Ukraine, as well as a domestically developed version, the Geran.</p><p>Zelenskyy did not say which countries his forces helped or which interceptor drones were used.</p><p>A number of interceptor drone companies, including Ukrainian firms and foreign companies that make interceptor drones used by Ukrainian forces, have told Business Insider that they&#39;ve seen a surge in interest since the war with Iran began in late February.</p><p>The US and its Middle East allies have advanced air defenses, but drone warfare is exposing a cost problem. Ukraine&#39;s cheaper, scalable interceptors are proving critical: a Shahed drone can cost around $50,000, while a <a target="" class="" href="https://www.businessinsider.com/russia-mixes-missile-tactics-ukraine-feeds-intel-to-patriot-makers-2026-2">Patriot PAC-3 interceptor</a> is about $3.7 million. Using high-end missiles to shoot down low-cost drones isn&#39;t sustainable.</p><p>Adversaries can send waves of cheaper drones in an attempt to exhaust traditional air defenses. But most interceptors in Ukraine are sold for around $6,000 or less, changing the cost dynamic entirely.</p><figure><img src="https://i.insider.com/69d9106d05c9b303c4e76f50?format=jpeg" height="4000" width="6000" charset="" alt="Two figure in camouflage with their backs to the camera stand in a brown field holding silver interceptor drones"/><figcaption>Ukraine has developed a host of interceptor drones, a low-cost way to stop enemy drones.<p class="copyright">Nina Liashonok / Ukrinform/Future Publishing via Getty Images</p></figcaption></figure><p>Ukraine has been keen to help friendly partner nations in the Middle East struggling with this challenge, including by sending drone warfare experts to the region. Zelesnkyy said last month that multiple countries had asked for help, and that Ukraine could supply partners with at least 1,000 interceptor drones a day if they helped with funding their production.</p><p>He called Ukraine&#39;s approach &#34;far more cost-effective than anything our partners use today.&#34;</p><p>Helping partner countries serves Ukraine&#39;s interests as it seeks deeper military integration with allies and continued support against Russia. Ukrainian companies and troops also frame it as payback — a way to return the help they&#39;ve received.</p><p>Zelenskyy said this week that in return, Ukraine is receiving weapons to help defend its energy infrastructure from Russian strikes, along with oil, diesel, and additional financial support, the Associated Press reported.</p><p>&#34;We are helping strengthen their security in exchange for contributions to our country&#39;s resilience,&#34; he said. &#34;This is far more than simply receiving money.&#34;</p><p>Zelenskyy said last month that with cooperation and investment, Ukraine can help a host of nations: &#34;If a &#39;Shahed&#39; needs to be stopped in the Emirates, we can do it. If it needs to be stopped in Europe or the United Kingdom, we can do it.&#34;</p><div class="read-original">Read the original article on <a href="https://www.businessinsider.com/ukraine-shot-down-shahed-drones-helping-middle-east-zelenskyy-2026-4">Business Insider</a></div>]]></content:encoded>
      <author>sbaker@insider.com (Sinéad Baker)</author>
      <guid>https://www.businessinsider.com/ukraine-shot-down-shahed-drones-helping-middle-east-zelenskyy-2026-4</guid>
      <pubDate>Fri, 10 Apr 2026 15:49:08 +0000</pubDate>
      <category domain="https://www.businessinsider.com/defense">Military &amp; Defense</category>
      <category>ukraine</category>
      <category>drone-warfare</category>
      <category>drones</category>
      <category>warfare-big-bet</category>
      <category>us-iran-conflict</category>
      <media:thumbnail url="https://i.insider.com/69d918b696ef6a4c9d121a69?format=jpeg" width="5333" height="4000"></media:thumbnail>
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      <title>Gas prices had their biggest monthly spike ever in March</title>
      <link>https://www.businessinsider.com/gas-prices-record-increase-march-iran-war-2026-4</link>
      <description>Gas prices rose by more than 20% in March, new CPI data showed.</description>
      <content:encoded><![CDATA[<figure><img src="https://i.insider.com/69d904be96ef6a4c9d1219b7?format=jpeg" height="4802" width="7318" charset="" alt="Gas prices"/><figcaption>Gas prices rose by more than 20% in March.<p class="copyright">Mario Tama/Getty Images</p></figcaption></figure><ul class="summary-list"><li>Gas prices increased 21.2% between February and March, the highest jump on record.</li><li>Gas prices are volatile, but the new data shows the effects of the Iran war are prominent.</li><li>This likely won&#39;t be the only month with high gas prices.</li></ul><p>The Iran war has led to a record high increase in gas prices. </p><p>New <a target="" class="" href="https://www.businessinsider.com/cpi-march-inflation-rose-missed-forecasts-iran-war-2026-4">consumer price index</a> data showed <a target="" class="" href="https://www.businessinsider.com/uber-lyft-doordash-offer-incentives-as-gas-prices-squeeze-drivers-2026-3">gas prices</a> climbed 21.2% over the month in March. That broke the previous record one-month increase in the index from back in June 2009, when prices increased 20%. The sky-high increase contributed to roughly three-quarters of the overall CPI rise in March.</p><div id="1775828929727" data-styles="default-width" data-embed-type="custom" data-script="" class="insider-raw-embed" data-type="embed"><iframe title="Change in gas prices" aria-label="Line chart" id="datawrapper-chart-uIQee" src="https://datawrapper.dwcdn.net/uIQee/1/" scrolling="no" frameborder="0" style="width: 0; min-width: 100% !important; border: none;" height="454" data-external="1"></iframe><script type="text/javascript">window.addEventListener("message",function(a){if(void 0!==a.data["datawrapper-height"]){var e=document.querySelectorAll("iframe");for(var t in a.data["datawrapper-height"])for(var r,i=0;r=e[i];i++)if(r.contentWindow===a.source){var d=a.data["datawrapper-height"][t]+"px";r.style.height=d}}});</script></div><p>Americans are worried about what the conflict means for energy prices. A Pew Research Center survey of about 3,500 US adults in March found 69% are either very or extremely concerned about higher gas and fuel prices due to US military action against Iran. More recently, the US and Iran agreed to a <a target="" class="" href="https://www.businessinsider.com/what-smart-people-saying-about-donald-trump-ceasefire-deal-iran-2026-4">two-week ceasefire</a>, which wasn&#39;t reflected in the new CPI report.</p><p>Stephen Kates, a financial analyst at Bankrate, said the new report isn&#39;t really a shock to people who&#39;ve been visiting gas stations.</p><p>&#34;Higher prices at the pump represent another headwind for household budgets, and this added &#39;gasoline tax&#39; will crowd out other spending over time,&#34; Kates said. &#34;Households should take advantage of relatively lower <a target="" class="" href="https://www.businessinsider.com/walmart-vs-costco-grocery-shopping-price-comparison-better-review-2026-4">grocery costs</a> and consider shifting spending toward eating at home more often to offset the increased costs of commuting.&#34;</p><p>Prices outside energy were more in line with recent behavior; core CPI, which excludes volatile food and energy prices, rose 0.2% over the month and 2.6% over the year.</p>
      <aside class="callout-box headline-regular ignore-typography">
        <p>How are gas prices affecting your routine, work, or finances? Reach out to this reporter to share at <a target="_blank" class="" href="mailto:mhoff@businessinsider.com">mhoff@businessinsider.com</a>.</p>
      </aside>
    <p>AAA data showed gas prices skyrocketed in March, and the national average is at $4.153.</p><div id="1773971079372" data-styles="default-width" data-embed-type="custom" data-script="https://tbimedia.s3.us-east-1.amazonaws.com/bistudios/_00/dev_edit/graphics/2026/03/2026-03-gas-price-tracker/index.js" class="insider-raw-embed" data-type="embed"><script type="module" crossorigin="" src="https://tbimedia.s3.us-east-1.amazonaws.com/bistudios/_00/dev_edit/graphics/2026/03/2026-03-gas-price-tracker/index.js"></script>
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</div><p>Those spikes in gas prices might not <a target="" class="" href="https://www.businessinsider.com/cpi-preview-inflation-to-rise-iran-war-costs-2026-4">go away anytime soon</a>. &#34;Even if the prices of gasoline and diesel start to come down after the conflict resolves, the effect on the economy will be more long-lasting,&#34; Kates said. &#34;Fuel prices will not fall as quickly as they rose, but they should decline relatively quickly in the months following the end of the conflict.&#34;</p><p>The war&#39;s effects on energy don&#39;t just affect gas prices. Economists have said to watch for changes in airline fares, for example. They rose 2.7% over the month in March.</p><p>&#34;If you are <a target="" class="" href="https://www.businessinsider.com/when-to-book-summer-flights-rising-oil-prices-experts-2026-3">planning a summer trip</a>, book your flights immediately, as the 14.9% annual increase in airline fares suggests that travel costs will continue to climb as energy prices stay high,&#34; Kates said.</p><div class="read-original">Read the original article on <a href="https://www.businessinsider.com/gas-prices-record-increase-march-iran-war-2026-4">Business Insider</a></div>]]></content:encoded>
      <author>insider@insider.com (Madison Hoff)</author>
      <guid>https://www.businessinsider.com/gas-prices-record-increase-march-iran-war-2026-4</guid>
      <pubDate>Fri, 10 Apr 2026 15:38:48 +0000</pubDate>
      <category domain="https://www.businessinsider.com/economy">Economy</category>
      <category>gas</category>
      <category>prices</category>
      <category>economy</category>
      <category>energy</category>
      <category>kitchen-table-big-bet</category>
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      <title>More than 1,500 stores are set to close across the US in 2026. Here&#39;s the list.</title>
      <link>https://www.businessinsider.com/stores-closing-in-2026-list</link>
      <description>Wendy&#39;s, Apple, and Saks are among those closing stores and restaurants in 2026, citing long-term strategy and shifting consumer habits.</description>
      <content:encoded><![CDATA[<figure><img src="https://i.insider.com/69d8feef96ef6a4c9d12198b?format=jpeg" height="5272" width="7908" charset="" alt="Apple store"/><figcaption>Apple is expected to close three stores in June.<p class="copyright">Cheng Xin/Getty Images</p></figcaption></figure><ul class="summary-list"><li>More than 1,500 US retail stores and restaurants are set to close by the end of 2026.</li><li>Major chains, including Wendy&#39;s and Macy&#39;s, are citing efficiency as the reason behind the closures.</li><li>Apple is one of the latest companies to announce closures.</li></ul><p>Retailers and restaurants are gearing up for another wave of <a target="" class="" href="https://www.businessinsider.com/stores-closing-in-2025-list">store closures</a>.</p><p>It&#39;s shaping up to be the continuation of a retail pullback that Business Insider tracked in 2024 and 2025. Major chains, from <a target="" class="" href="https://www.businessinsider.com/macys-said-high-income-shoppers-are-driving-its-retail-comeback-2025-9">department stores like Macy&#39;s</a> and <a target="" class="" href="https://www.businessinsider.com/saks-stores-closing-off-5th-last-call-outlet-full-list-2026-1">Saks Fifth Avenue</a> to restaurant chains Pizza Hut and Wendy&#39;s, have already announced multiyear closure plans that extend into 2026, as have some niche stores.</p><p>Some companies, such as Macy&#39;s, are closing their physical stores to invest more resources into their online businesses.</p><p>In 2025, Business Insider tracked around 4,100 closures as of late December. Retail data and consultant firm Coresight Research predicted earlier in the year that roughly 15,000 retail locations would close in the year.</p><p>So far for 2026, Business Insider has identified more than 1,500 planned closures.</p><p>See the list of major closures below.</p><div id="slideshow"><div class="slide">Francesca&#39;s: over 400 stores<figure><img src="https://i.insider.com/6994d867a645d118818978cd?format=jpeg" height="2000" width="3000" charset="" alt="Francesca&#39;s storefront"/><figcaption><p class="copyright">Josh Brasted/Getty Images</p></figcaption></figure><p>After filing for Chapter 11 bankruptcy protection on February 5, apparel retailer Francesca&#39;s said it will conduct going-out-of-business sales at all of its roughly 400 stores across the US.</p><p>Francesca&#39;s previously filed for bankruptcy protection in 2020 before being acquired by TerraMar Capital and Tiger Group.</p><p>&#34;This process provides a structured path to pursue the best outcome for all stakeholders,&#34; Curt Kroll, CFO, said in a February statement about the bankruptcy. &#34;We remain focused on operating responsibly and supporting our teams, partners, and guests throughout this process.&#34;</p></div><div class="slide">Wendy&#39;s: 300 stores<figure><img src="https://i.insider.com/6986046aa645d1188188d4b2?format=jpeg" height="3839" width="5759" charset="" alt="Wendy&#39;s logo"/><figcaption><p class="copyright">Katy Blackwood/NurPhoto via Getty Images</p></figcaption></figure><p>In a February 13 earnings call, Wendy&#39;s interim CEO Ken Cook said the company planned to close underperforming restaurants in the US, representing 5% to 6% of its roughly 6,000 locations. An estimated 5% of Wendy&#39;s restaurants would come out to around 300 locations.</p><p>Cook told investors to expect the closings to take place in the first half of 2026.</p></div><div class="slide">Pizza Hut: 250 stores<figure><img src="https://i.insider.com/6985ff4dd3c7faef0ecdc311?format=jpeg" height="3164" width="5000" charset="" alt="Pizza Hut sign"/><figcaption><p class="copyright">Jose Luis Torales/NurPhoto via Getty Images</p></figcaption></figure><p>Restaurant chain <a target="" class="" href="https://www.businessinsider.com/why-pizza-hut-struggling-value-proposition-yum-brands-explores-sale-2025-11">Pizza Hut</a> is set to close 250 underperforming stores in the US during the first half of 2026, its parent company, Yum! Brands, said in February. The reduction comes as part of a program to accelerate the Pizza Hut brand in the long term.</p><p>The company said that the 250 targeted closures are a fraction of the 20,000 locations that Yum! Brands operates globally.</p></div><div class="slide">Eddie Bauer: 175 stores<figure><img src="https://i.insider.com/69b81e924d65ec51752a0f93?format=jpeg" height="1923" width="3000" charset="" alt="Eddie Bauer store closing sale."/><figcaption>Nearly 200 Eddie Bauer stores across the US and Canada are expected to close.<p class="copyright">Tim Boyle/Getty Images</p></figcaption></figure><p>Nearly 200 North American <a target="" class="" href="https://www.businessinsider.com/eddie-bauer-us-canada-stores-to-close-2026-3">Eddie Bauer</a> storefronts are expected to shut down after the operating entity behind the stores failed to find a buyer during its <a target="_self" rel="" class="" href="https://www.businessinsider.com/eddie-bauer-chapter-11-bankruptcy-protection-retail-stores-2026-2"><u>Chapter 11 restructuring</u></a>.</p><p>Liquidation sales have been underway at the 175 Eddie Bauer stores in the US and Canada.</p><p>Those store-closing sales are projected to wrap up before April 30, according to court filings in the company&#39;s bankruptcy case.</p></div><div class="slide">Carter&#39;s: 100 stores<figure><img src="https://i.insider.com/6949a1e804eda4732f2dfdb0?format=jpeg" height="1536" width="2118" charset="" alt="A Carter&#39;s storefront."/><figcaption>A Carter&#39;s store in New York.<p class="copyright">Diana Haronis/Getty Images</p></figcaption></figure><p>Carter&#39;s, one of North America&#39;s biggest children&#39;s and baby apparel retailers, said in October that it plans to close 150 stores across the region over the next three years as leases expire, including about 100 by the end of 2026.</p></div><div class="slide">Macy&#39;s: 80 stores<figure><img src="https://i.insider.com/693094dc7ecd1d1da662ddab?format=jpeg" height="2533" width="3800" charset="" alt="Macy&#39;s store sign"/><figcaption><p class="copyright">Jeffrey Greenberg/Universal Images Group via Getty Images</p></figcaption></figure><p>In January 2025, Macy&#39;s said it planned to close 150 locations through 2026, allowing it to focus on its best-performing locations and online experience. After the closures are complete, about 350 Macy&#39;s stores are expected to remain. Macy&#39;s closed at least 66 stores in 2025.</p></div><div class="slide">Kroger: 60 stores<figure><img src="https://i.insider.com/693091bd7ecd1d1da662dd3b?format=jpeg" height="5768" width="8667" charset="" alt="Kroger storefront"/><figcaption><p class="copyright">Brandon Bell/Getty Images</p></figcaption></figure><p><a target="" class="" href="https://www.businessinsider.com/ex-kroger-ceo-rodney-mcmullen-judge-order-questioning-resignation-jewel-2025-9">Grocery giant Kroger</a> said in June 2025 that it planned to close 60 &#34;unprofitable&#34; stores across the US over the next 18 months. The company said in September that it had begun that process.</p><p>The company said in its last annual report that it operated 2,731 supermarkets in 35 states and Washington, DC, as of February 2025.</p></div><div class="slide">Saks Off 5th: 57 stores<figure><img src="https://i.insider.com/690e06fb513c94655a3dd0fa?format=jpeg" height="3258" width="4887" charset="" alt="Saks Off Fifth sign"/><figcaption><p class="copyright">Kevin Carter/Getty Images</p></figcaption></figure><p>Saks Off 5th, a luxury outlet retailer offering discounted designer brands, plans to close 57 stores in early 2026. It announced plans to close nine of those stores last year, and the rest were announced in January.</p><p><a target="" class="" href="https://www.businessinsider.com/saks-bankruptcy-looms-how-crisis-unfolded-2026-1">Saks Global</a>, the parent company of Saks Off 5th, as well as Saks Fifth Avenue, Neiman Marcus, and Bergdorf Goodman, filed for Chapter 11 bankruptcy protection in early January. The outlet&#39;s website, a separate legal entity, is also winding down operations.</p><p>In addition to the Saks Off 5th closures, Saks Global is closing five Last Call locations, the off-price Neiman Marcus stores.</p></div><div class="slide">Grocery Outlet: 36 stores<figure><img src="https://i.insider.com/69b2efa1a96e437d6eb83758?format=jpeg" height="2908" width="4145" charset="" alt="Grocery Outlet"/><figcaption><p class="copyright">MediaNews Group/Orange County Register via Getty Images/MediaNews Group via Getty Images</p></figcaption></figure><p><a target="" class="" href="https://www.businessinsider.com/grocery-outlet-visit-expanding-store-locations-images-2025-9">Supermarket chain Grocery Outlet</a> is set to close 36 underperforming stores, representing about 6% of its fleet in 2026. CEO Jason Potter told analysts on March 4 that the company had identified stores that no longer had a &#34;viable path to sustained profitability.&#34;</p><p>The closures come as the grocery chain has been expanding rapidly, particularly in Eastern states. The chain said in November that it planned to end 2025 with 37 new store openings. It plans to open another 30 to 33 net new stores in 2026, Potter said in the March call.</p><p>Of the 36 stores closing this year, 24 are located in the Eastern US. The closures make up about 30% of that region&#39;s stores, Potter said. He said Grocery Outlet won&#39;t be exiting any state completely.</p><p>&#34;However, it&#39;s clear now that we expanded too quickly and these closures are a direct correction,&#34; Potter said.</p><p>Grocery Outlet saw a nearly $235 million operating loss and a more than $218 million net loss in its fourth-quarter earnings results.</p></div><div class="slide">Torrid: 29 stores<figure><img src="https://i.insider.com/69cfe50a6a864f6fcd7bd2c3?format=jpeg" height="2000" width="3000" charset="" alt="Torrid storefront"/><figcaption><p class="copyright">Daniel Boczarski/Getty Images for Torrid</p></figcaption></figure><p>Torrid, a plus-size apparel retailer, told investors in March that it had previously identified 180 unproductive stores, of which it closed 151 locations by the end of 2025. CEO Lisa Harper said the company plans to close the remaining stores in the first half of 2026.</p><p>Torrid closed 11 locations in the first quarter of 2026, Harper said.</p></div><div class="slide">Allbirds: 23 stores<figure><img src="https://i.insider.com/69cfdd1b6a864f6fcd7bd25d?format=jpeg" height="4547" width="6832" charset="" alt="Allbirds store closing sign"/><figcaption><p class="copyright">Scott Olson/Getty Images</p></figcaption></figure><p><a target="" class="" href="https://www.businessinsider.com/guides/deals/allbirds-sale-deal-2025-12">Shoe brand Allbirds</a> said in January that it would close its remaining full-price stores in the US by the end of February. The company said the closures would enable it to dedicate resources toward its e-commerce business.</p><p>As of December 2025, Allbirds&#39; US retail presence consisted of 23 stores.</p><p>&#34;By exiting these remaining unprofitable doors, we are taking actions to reduce costs and support the long-term health of the business,&#34; said Joe Vernachio, CEO.</p><p>In March, <a target="" class="" href="https://www.businessinsider.com/what-happened-to-allbirds-rise-fall-2023-4">Allbirds agreed to sell</a> to American Exchange Group, a New York-based fashion and consumer goods company, for $39 million.</p></div><div class="slide">Yankee Candle: 20 stores<figure><img src="https://i.insider.com/6930917204d0f0a114f1581e?format=jpeg" height="5768" width="8667" charset="" alt="Yankee Candle storefront"/><figcaption><p class="copyright">Brandon Bell/Getty Images</p></figcaption></figure><p>Newell Brands said in December 2025 that it would close 20 <a target="" class="" href="https://www.businessinsider.com/yankee-candle-daughter-memories-tiktok-23-million-compound-2022-11">Yankee Candle</a> stores in the US and Canada beginning in January 2026. The closures were announced alongside the reduction of its workforce by over 900 employees.</p><p>&#34;This productivity plan is about taking the next, disciplined step to enhance efficiency, sharpen our strategic focus, and deliver stronger, more consistent performance,&#34; CEO Chris Peterson said in a press release.</p></div><div class="slide">Saks Fifth Avenue: 18 stores<figure><img src="https://i.insider.com/6994dbdfa645d11881897940?format=jpeg" height="4359" width="6538" charset="" alt="Saks Fifth Avenue shopping bag"/><figcaption>Saks Fifth Avenue announced 20 store closures after filing for bankruptcy in January.<p class="copyright">ANGELA WEISS / AFP via Getty Images</p></figcaption></figure><p>After filing for bankruptcy in January, <a target="" class="" href="https://www.businessinsider.com/saks-bankruptcy-looms-how-crisis-unfolded-2026-1">Saks Global</a> announced a series of closures.</p><p>The first wave was announced in February, with the company saying it would optimize its Saks Fifth Avenue footprint by closing eight locations. In March, it announced that another 10 locations would close.</p><p>Those closures leave 15 Saks Fifth Avenue locations remaining.</p></div><div class="slide">Neiman Marcus: 4 stores<figure><img src="https://i.insider.com/69ab49971fb3fcb426491a0b?format=jpeg" height="1280" width="1920" charset="" alt="Neiman Marcus in Topanga"/><figcaption>The Neiman Marcus in Topanga, California, is among four that is closing.<p class="copyright">Courtesy of Saks Global</p></figcaption></figure><p>In addition to many Saks Fifth Avenue and Off Fifth locations, Saks Global closed four Neiman Marcus locations. The company announced one of the closures — a Boston store — in February and another three in March.</p></div><div class="slide">Apple: 3 stores<figure><img src="https://i.insider.com/69d8fe9b05c9b303c4e76eac?format=jpeg" height="3415" width="5123" charset="" alt="Apple logo flag"/><figcaption><p class="copyright">Mike Kemp/In Pictures via Getty Images</p></figcaption></figure><p>Apple said on April 9 it would close three stores in June, including locations in Connecticut, California, and Maryland. All of the stores are located in struggling shopping malls, <a target="_blank" class="" href="https://www.macrumors.com/2026/04/09/three-apple-stores-permanently-closing/">MacRumors reported</a>.</p><p>&#34;Following the departure of several retailers and declining conditions at Trumbull Mall, the Shops at North County, and Towson Town Center, we&#39;ve made the difficult decision to close our stores at these locations,&#34; Apple said in the statement to MacRumors.</p><p>The company did not immediately respond to a request for comment from Business Insider.</p><p>In its statement, Apple said that employees at its Trumbull, Connecticut, and North County, California, locations would continue their roles at nearby stores. Employees at the Towson, Maryland, store — which has unionized workers — would be eligible to apply for open roles at Apple in accordance with the collective bargaining agreement.</p><p>The International Association of Machinists and Aerospace Workers, which represents retail employees at the Maryland store, said it was &#34;outraged&#34; by the decision.</p><p>&#34;We are exploring all legal options and will work with elected officials and allies to hold Apple accountable,&#34; the IAM Union said in a statement.</p></div><div class="slide">REI: 3 stores<figure><img src="https://i.insider.com/6930947104d0f0a114f15883?format=jpeg" height="4000" width="6000" charset="" alt="REI store sign"/><figcaption><p class="copyright">Michael M. Santiago/Getty Images</p></figcaption></figure><p>REI confirmed to Business Insider that it plans to close three stores, starting with a location in New Jersey, in the first quarter of 2026. Its stores in New York City&#39;s SoHo neighborhood and Boston are set to follow in late 2026.</p><p>&#34;As markets and customer needs evolve, we must adapt to position the co-op for long-term success,&#34; the company said in a statement.</p></div></div><div class="read-original">Read the original article on <a href="https://www.businessinsider.com/stores-closing-in-2026-list">Business Insider</a></div>]]></content:encoded>
      <author>jhart@insider.com (Jordan Hart,Madeline Berg,Natalie Musumeci)</author>
      <guid>https://www.businessinsider.com/stores-closing-in-2026-list</guid>
      <pubDate>Fri, 10 Apr 2026 15:38:26 +0000</pubDate>
      <category domain="https://www.businessinsider.com/retail">Retail</category>
      <category>macys</category>
      <category>rei</category>
      <category>saks-off-fifth</category>
      <category>yankee-candle</category>
      <category>kroger</category>
      <category>stores-closing</category>
      <category>store-closures</category>
      <category>pizza-hut</category>
      <category>wendys</category>
      <category>retail</category>
      <category>neiman-marcus</category>
      <category>saks-fifth-avenue</category>
      <category>grocery-outlet</category>
      <category>eddie-bauer</category>
      <category>torrid</category>
      <category>allbirds</category>
      <category>apple</category>
      <media:thumbnail url="https://i.insider.com/69d8ffac96ef6a4c9d121997?format=jpeg" width="7029" height="5272"></media:thumbnail>
    </item>
    <item>
      <title>How to watch the Masters free: Live stream the first major golf championship of 2026</title>
      <link>https://www.businessinsider.com/guides/streaming/how-to-watch-masters-tournament-golf-2026</link>
      <description>The first major golf championship of the year has arrived. We&#39;ll show you how to watch the Masters Tournament online.</description>
      <content:encoded><![CDATA[<p class="headline-regular financial-disclaimer">When you buy through our links, Business Insider may earn an affiliate commission. <a target="_blank" href="https://www.businessinsider.com/guides/about-us">Learn more</a></p><figure><img src="https://i.insider.com/69d6bb811a512d0a63e73b8c?format=jpeg" height="3000" width="6000" charset="" alt="Rory McIlroy swing a golf club during a Masters Tournament practice."/><figcaption>Reigning champion Rory McIlroy will return to defend his Masters title.<p class="copyright">Hector Vivas/Getty Images</p></figcaption></figure><p>The first (and glitziest) golf major of 2026 has arrived in sunny Augusta, Georgia. We&#39;ve gathered everything you need to know about how to watch the Masters Tournament, including free streaming options.</p><p>The four-day golf tournament brings together the best golfers in the world for a shot at the elusive Masters title and iconic green jacket. Rory McIlroy is the defending champion, with his 2025 victory sealing his career Grand Slam, following past wins at the PGA Championship, US Open, and Open Championship. Ludvig Åberg, Bryson DeChambeau, Max Homa, Jon Rahm, Xander Schauffele, and Scottie Scheffler are among the top competitors participating in this week&#39;s event.</p><p>Keep reading to learn the best ways to tune into the 90th Masters Tournament, including broadcast and free streaming options. We&#39;ve outlined coverage details for all four rounds.</p><ul><li>See also: <a target="" class="" href="https://www.businessinsider.com/guides/streaming/where-to-watch-monte-carlo-masters-tennis-2026">Where to watch Monte Carlo Masters</a> | <a target="" class="" href="https://www.businessinsider.com/guides/streaming/where-to-watch-champions-league-live-streams-free">Where to watch Champions League</a> | <a target="" class="" href="https://www.businessinsider.com/guides/streaming/where-to-watch-ufc">Where to watch UFC</a></li></ul>
      
      <aside class="callout-box headline-regular ignore-typography">
        
        <h4 id="9211ee39-4a28-4d8f-b1a8-5932bbbf1c7b" data-toc-id="9211ee39-4a28-4d8f-b1a8-5932bbbf1c7b" data-toc-label="How to watch the Masters: quick links">How to watch the Masters: quick links</h4><ul><li><p id="9211ee39-4a28-4d8f-b1a8-5932bbbf1c7b"><strong>US:</strong></p><ul><li><a target="_blank" class="" href="https://www.masters.com/en_US/live/index.html">Masters website (FREE)</a></li><li><a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-151183599443h-20&amp;h=8721594bf7c3bcbd57c3ef39b5420b181c0b3b0f98ca11f941b1256e425ce82f&amp;postID=69d68a362b9f980b65453fea&amp;postSlug=guides%2Fstreaming%2Fhow-to-watch-masters-tournament-golf-2026&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.paramountplus.com%2F" data-autoaffiliated="true">Paramount Plus ($14/month)</a></li><li><a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-151183599443h-20&amp;h=140da568f6f1f1f7d772ab00110d42c9e529ab552924816372d4993f0c585638&amp;postID=69d68a362b9f980b65453fea&amp;postSlug=guides%2Fstreaming%2Fhow-to-watch-masters-tournament-golf-2026&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fplus.espn.com%2F" data-autoaffiliated="true">ESPN Unlimited ($30/month)</a></li><li><a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-151183599443h-20&amp;h=9f815630003c203bb180e2a4a65fe720baa8f8569d8461e41a094a4cb6a6239d&amp;postID=69d68a362b9f980b65453fea&amp;postSlug=guides%2Fstreaming%2Fhow-to-watch-masters-tournament-golf-2026&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.amazon.com%2Fgp%2Fvideo%2Fcollection%2FIncludedwithPrime" data-autoaffiliated="true">Prime Video (30-day free trial)</a></li><li><a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-151183599443h-20&amp;h=0b51cd8a2c2e048f214a92037ad5b4aa8da707dbfbb5a29ba396406d290ccd2e&amp;postID=69d68a362b9f980b65453fea&amp;postSlug=guides%2Fstreaming%2Fhow-to-watch-masters-tournament-golf-2026&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.directv.com%2Faffiliates%2Fgenre-packs%2F" data-autoaffiliated="true">DirecTV (5-day free trial)</a></li><li><a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-151183599443h-20&amp;h=3cc73f043f5ecf8619cdf92118e4c6177816cd2f44d937b45d63aa4634108147&amp;postID=69d68a362b9f980b65453fea&amp;postSlug=guides%2Fstreaming%2Fhow-to-watch-masters-tournament-golf-2026&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.fubo.tv%2Fwelcome%2Fleagues%2F32424089%3Firmp%3D196318%26amp%3Birad%3D596299%26amp%3Bsharedid%3DUSA_Golf_2026-Masters-Tournament_First-Round" data-autoaffiliated="true">Fubo (5-day free trial)</a></li></ul></li><li><strong>Access streaming internationally:</strong> <a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-151183599443h-20&amp;h=7e0ef3d482acb0967b938e4b0cf9ed11f3292de012ff47ab7bb5d6d5ad7c5171&amp;postID=69d68a362b9f980b65453fea&amp;postSlug=guides%2Fstreaming%2Fhow-to-watch-masters-tournament-golf-2026&amp;tags=service%3Acapi&amp;u=http%3A%2F%2Fwww.jdoqocy.com%2Fclick-6415797-13382109">NordVPN (30-day money-back guarantee)</a></li><li><strong>When:</strong> April 9-12, 2026</li></ul>
      
      </aside>
    
    <h2 id="b09adcdc-80c4-4efa-aab1-b9c117499934" data-toc-id="b09adcdc-80c4-4efa-aab1-b9c117499934" data-toc-label="How to watch from anywhere">How to watch the Masters free from anywhere</h2><p>If you&#39;re away from the US right now, you can still access the free live stream on the official <a target="_blank" class="" href="https://www.masters.com/en_US/live/index.html">Masters website</a> with the help of a VPN to bypass geo-restrictions. Short for virtual private networks, VPNs are easy-to-use tech tools that allow people to temporarily alter the digital locations of their electronic devices. This way, they can access their favorite websites and apps from anywhere. They&#39;re especially popular apps for those looking to use their usual services while traveling abroad or improve their cybersecurity.</p><p><a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-151183599443h-20&amp;h=7e0ef3d482acb0967b938e4b0cf9ed11f3292de012ff47ab7bb5d6d5ad7c5171&amp;postID=69d68a362b9f980b65453fea&amp;postSlug=guides%2Fstreaming%2Fhow-to-watch-masters-tournament-golf-2026&amp;tags=service%3Acapi&amp;u=http%3A%2F%2Fwww.jdoqocy.com%2Fclick-6415797-13382109">NordVPN</a> is the <a target="" class="" href="https://www.businessinsider.com/guides/tech/best-vpn-service">best VPN</a> we&#39;ve tested. It&#39;s a user-friendly option with a 30-day money-back guarantee and a selection of cybersecurity perks (especially in the long-term plans). You can learn more about the service in our <a target="" class="" href="https://www.businessinsider.com/guides/tech/nordvpn-review">NordVPN review</a>.</p>
      
      <aside class="callout-box headline-regular ignore-typography">
        
        <h4 id="ffa9cb6a-b66a-4879-84b7-ff51ad7a8196" data-toc-id="ffa9cb6a-b66a-4879-84b7-ff51ad7a8196" data-toc-label="How to use a VPN">How to use a VPN</h4><ul><li>Sign up for a <a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-151183599443h-20&amp;h=7e0ef3d482acb0967b938e4b0cf9ed11f3292de012ff47ab7bb5d6d5ad7c5171&amp;postID=69d68a362b9f980b65453fea&amp;postSlug=guides%2Fstreaming%2Fhow-to-watch-masters-tournament-golf-2026&amp;tags=service%3Acapi&amp;u=http%3A%2F%2Fwww.jdoqocy.com%2Fclick-6415797-13382109">VPN</a> if you don&#39;t have one.</li><li>Install it on the device you&#39;re using to watch the event.</li><li>Turn it on and set it to a US location.</li><li>Navigate to the live section of the <a target="_blank" class="" href="https://www.masters.com/en_US/live/index.html">Masters website</a> and enjoy!</li></ul>
      
      </aside>
    
    <h2 id="86b7e16f-b429-41b3-b06a-60af39c88382" data-toc-id="86b7e16f-b429-41b3-b06a-60af39c88382" data-toc-label="How to watch in the US">How to watch the Masters in the US</h2><p>It&#39;s good news for US golf fans. The Masters Tournament is the rare golf major where coverage is available completely free online, in addition to the TV broadcasts. Fans can catch all of the action for free on the <a target="_blank" class="" href="https://www.masters.com/en_US/live/index.html">Masters website</a>.</p><p>Coverage will also be available across ESPN, CBS and Paramount Plus, and Prime Video. On Thursday and Friday, Rounds 1 and 2 will be available on Prime Video from 1 to 3 p.m. ET and on ESPN from 3 to 7 p.m. ET. On Friday and Saturday, Rounds 3 and 4 will be available on Paramount Plus from 12 to 2 p.m. ET and on CBS (and Paramount Plus) from 2 to 7 p.m. ET. For early-morning coverage, your best bet is the ESPN app or the Masters website.</p><p><a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-151183599443h-20&amp;h=140da568f6f1f1f7d772ab00110d42c9e529ab552924816372d4993f0c585638&amp;postID=69d68a362b9f980b65453fea&amp;postSlug=guides%2Fstreaming%2Fhow-to-watch-masters-tournament-golf-2026&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fplus.espn.com%2F" data-autoaffiliated="true">ESPN</a> offers two tiers of service: ESPN Select and ESPN Unlimited. While some programming will be streaming exclusives, the best way to ensure you can see all of the ESPN action (including direct live streams of the flagship channels) is by subscribing to ESPN Unlimited for $30 a month.</p><p><a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-151183599443h-20&amp;h=8721594bf7c3bcbd57c3ef39b5420b181c0b3b0f98ca11f941b1256e425ce82f&amp;postID=69d68a362b9f980b65453fea&amp;postSlug=guides%2Fstreaming%2Fhow-to-watch-masters-tournament-golf-2026&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.paramountplus.com%2F" data-autoaffiliated="true">Paramount Plus</a> also offers two tiers of service: Essential and Premium. While Essential comes with some live sports, the only way to live stream the CBS channel directly is with Paramount Plus Premium. This tier costs $14 a month and comes with ad-free on-demand streaming, Showtime programming, and other perks.</p><p>If you already have an Amazon Prime subscription, you automatically have access to Prime Video. If you don&#39;t, you can sign up for <a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-151183599443h-20&amp;h=354dcd735f338a5463089e7181a3850e6bd2fe46d48062d430b47a60331584c3&amp;postID=69d68a362b9f980b65453fea&amp;postSlug=guides%2Fstreaming%2Fhow-to-watch-masters-tournament-golf-2026&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.amazon.com%2F" data-autoaffiliated="true">Amazon Prime</a> for $15 a month or <a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-151183599443h-20&amp;h=9f815630003c203bb180e2a4a65fe720baa8f8569d8461e41a094a4cb6a6239d&amp;postID=69d68a362b9f980b65453fea&amp;postSlug=guides%2Fstreaming%2Fhow-to-watch-masters-tournament-golf-2026&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.amazon.com%2Fgp%2Fvideo%2Fcollection%2FIncludedwithPrime" data-autoaffiliated="true">Prime Video</a> by itself for $9 a month. In addition to all Prime Video shows and movies, this also unlocks access to other select live sports, including Thursday Night Football, and games across the NBA, WNBA, and NWSL.</p><p>If you&#39;re hoping to catch all of the ESPN and CBS coverage in one place or you&#39;d like a cable alternative service with additional channels, one of the <a target="" class="" href="https://www.businessinsider.com/guides/streaming/best-live-tv-streaming-services">best live TV streaming services</a> we&#39;ve tested might be of interest. Two of our favorite options, which are both CBS and ESPN-friendly, are <a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-151183599443h-20&amp;h=0b51cd8a2c2e048f214a92037ad5b4aa8da707dbfbb5a29ba396406d290ccd2e&amp;postID=69d68a362b9f980b65453fea&amp;postSlug=guides%2Fstreaming%2Fhow-to-watch-masters-tournament-golf-2026&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.directv.com%2Faffiliates%2Fgenre-packs%2F" data-autoaffiliated="true">DirecTV</a> and <a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-151183599443h-20&amp;h=3cc73f043f5ecf8619cdf92118e4c6177816cd2f44d937b45d63aa4634108147&amp;postID=69d68a362b9f980b65453fea&amp;postSlug=guides%2Fstreaming%2Fhow-to-watch-masters-tournament-golf-2026&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.fubo.tv%2Fwelcome%2Fleagues%2F32424089%3Firmp%3D196318%26amp%3Birad%3D596299%26amp%3Bsharedid%3DUSA_Golf_2026-Masters-Tournament_First-Round" data-autoaffiliated="true">Fubo</a>.</p><p>You can get both of these networks, a nice selection of other channels, and access to ESPN Unlimited in DirecTV&#39;s MySports genre pack or Fubo&#39;s Sports + News package. <a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-151183599443h-20&amp;h=0b51cd8a2c2e048f214a92037ad5b4aa8da707dbfbb5a29ba396406d290ccd2e&amp;postID=69d68a362b9f980b65453fea&amp;postSlug=guides%2Fstreaming%2Fhow-to-watch-masters-tournament-golf-2026&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.directv.com%2Faffiliates%2Fgenre-packs%2F" data-autoaffiliated="true">DirecTV MySports</a> costs $65 a month, but you can get your first two months for $45 a month after a five-day free trial. <a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-151183599443h-20&amp;h=3cc73f043f5ecf8619cdf92118e4c6177816cd2f44d937b45d63aa4634108147&amp;postID=69d68a362b9f980b65453fea&amp;postSlug=guides%2Fstreaming%2Fhow-to-watch-masters-tournament-golf-2026&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.fubo.tv%2Fwelcome%2Fleagues%2F32424089%3Firmp%3D196318%26amp%3Birad%3D596299%26amp%3Bsharedid%3DUSA_Golf_2026-Masters-Tournament_First-Round" data-autoaffiliated="true">Fubo Sports + News</a> costs $56 a month, but you can get your first month for $46 after a five-day free trial.</p><h2 id="ae48e24b-2ee6-46c7-a824-11663486623b" data-toc-id="ae48e24b-2ee6-46c7-a824-11663486623b" data-toc-label="Location">Where is the Masters Tournament held?</h2><p>The Master Tournament takes place at the Augusta National Golf Club in Augusta, Georgia. The golf club has been home to the tournament every year since its inception in 1934 (excluding years when the tournament wasn&#39;t held).</p><h2 id="e39a7a7c-8ce2-47e8-ba7a-d07ad295ff97" data-toc-id="e39a7a7c-8ce2-47e8-ba7a-d07ad295ff97" data-toc-label="Past winners">Who are the most recent Masters winners?</h2><p id="a721b71d-9a6f-427b-8794-0e5447ace8db" data-toc-label="Ror">Rory McIlroy is the most recent Masters champion, having won in 2025. Other recent winners include Scottie Scheffler (2024, 2022), Jon Rahm (2023), Hideki Matsuyama (2021), Dustin Johnson (2020), and Tiger Woods (2019).</p><hr/><p><em>Note: The use of VPNs is illegal in certain countries, and using VPNs to access region-locked streaming content might constitute a breach of the terms of use for certain services. Business Insider does not endorse or condone the illegal use of VPNs.</em></p><div class="read-original">Read the original article on <a href="https://www.businessinsider.com/guides/streaming/how-to-watch-masters-tournament-golf-2026">Business Insider</a></div>]]></content:encoded>
      <author>insider@insider.com (Lillian Brown)</author>
      <guid>https://www.businessinsider.com/guides/streaming/how-to-watch-masters-tournament-golf-2026</guid>
      <pubDate>Fri, 10 Apr 2026 15:13:44 +0000</pubDate>
      <category domain="https://www.businessinsider.com/insiderpicks-streaming">Streaming (Reviews)</category>
      <category domain="https://www.businessinsider.com/sports">Sports</category>
      <category domain="https://www.businessinsider.com/insiderpicks">Reviews</category>
      <category>insider-reviews</category>
      <category>reviews-rit-ads</category>
      <category>limited-synd</category>
      <category>golf</category>
      <media:thumbnail url="https://i.insider.com/69d6bb8dcc468aeec524d1a7?format=jpeg" width="4772" height="3579"></media:thumbnail>
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      <title>Ex-Google X exec made bold predictions about AI in 2020. He says 3 of them have come true.</title>
      <link>https://www.businessinsider.com/ex-google-x-exec-3-predictions-about-ai-come-true-2026-4</link>
      <description>In 2020, Mo Gawdat made predictions about AI that seemed bold at the time but now resonate more than ever and could shape what comes next.</description>
      <content:encoded><![CDATA[<figure><img src="https://i.insider.com/69cea31f6a864f6fcd7bccb6?format=jpeg" height="1080" width="1920" charset="" alt="Mo Gawdat sitting in a chair in a black t-shirt and jeans."/><figcaption><p class="copyright">Business Insider</p></figcaption></figure><ul class="summary-list"><li><a target="" class="" href="https://www.businessinsider.com/mo-gawdat-ai-predictions-risk-fall-capitalism-job-loss" data-autoaffiliated="false">Mo Gawdat</a> made predictions about AI in 2020 that seemed bold at the time.</li><li>Today, they have already come true, he said, and it&#39;s reshaping society as we know it.</li><li>We will likely see disruption before we reep the benefits of AI, he said.</li></ul><p>&#34;There&#39;s nothing sci-fi about AI. I think that&#39;s one of the biggest myths in our world today,&#34; Mo Gawdat said.</p><p>Gawdat spent decades working across IBM, Microsoft, and Google, and today is a <a target="" class="" href="https://www.businessinsider.com/ex-google-x-exec-mo-gawdat-ai-threatens-ceos-capitalism-2026-2">prominent voice and author on AI safety</a>.</p><p>In 2020, shortly after leaving his role as Google&#39;s chief business officer, Gawdat made several <a target="" class="" href="https://www.businessinsider.com/ai-architects-what-worries-excites-them-about-superintelligence-2026-4">predictions about artificial intelligence</a> based on patterns he was seeing inside the technology.</p><p>In a recent video interview with Business Insider, he said that three of those predictions have come true and described how they are beginning to shape the societal disruption that may come next.</p><h2 id="f4542a84-ab9d-4c53-b322-67cd7d5fc162" data-toc-id="f4542a84-ab9d-4c53-b322-67cd7d5fc162">Prediction 1: &#39;AI is inevitable&#39;</h2><p>&#34;AI is inevitable,&#34; he said, adding that there will be &#34;no way to stop it.&#34;</p><p>That momentum is already visible in how <a target="" class="" href="https://www.businessinsider.com/ex-microsoft-exec-ai-expert-says-colleges-need-new-curriculum-2026-2">AI systems shape everyday</a> behavior. &#34;If anyone is watching that video that we&#39;re recording right now, it&#39;s because an AI recommended it to them,&#34; he said.</p><p>Once the technology proved useful, <a target="" class="" href="https://www.businessinsider.com/ai-training-ceo-artificial-data-humans-matt-fitzpatrick-invisible-technologies-2026-1">competition ensured its expansion</a>. Gawdat described an AI &#34;arms race,&#34; where nations and corporations push forward to avoid falling behind.</p><p>He said that dynamic could lead to a world where more decisions are handed over to machines as systems scale faster than humans can manage.</p><p>Over time, he suggested, that shift could redefine how power, competition, and coordination work at a global level.</p><p>&#34;This is the very first time ever that the episode of history where humanity was the smartest being on the planet ends,&#34; he said.</p><h2 id="b87a0dd5-9258-4347-b5fb-5940db53ab3f" data-toc-id="b87a0dd5-9258-4347-b5fb-5940db53ab3f">Prediction 2: AI will become smarter than humans in everything</h2><p>AI models already outperform humans in many specific tasks, from pattern recognition to strategic gameplay.</p><p>Gawdat referenced systems like <a target="" class="" href="https://www.businessinsider.com/deepminds-alphago-ai-gets-alphago-zero-upgrade-2017-10">AlphaGo Zero</a>, which in 2017 learned to play the game Go without human input and surpassed top-performing predecessors within weeks.</p><p>Gawdat argued that modern AI can &#34;reason now like humans can,&#34; drawing on vast datasets and neural networks that mirror aspects of the human brain.</p><p>The result, he suggested, could accelerate progress in ways that are <a target="" class="" href="https://www.businessinsider.com/ai-fastest-tech-in-history-microsoft-warns-billions-left-out-2025-10">difficult for humans to track</a> or control. Systems that can learn, share knowledge instantly, and improve their own code may compress years of human work into a microsecond, he said.</p><p>Over time, that shift could reshape how expertise is defined.</p><p>As machines take over analytical and technical tasks, the remaining advantage for humans may center more on judgment, ethics, and interpersonal connection — areas Gawdat said AI is less likely to replicate in the same way.</p><h2 id="7d9429ae-6eed-45ea-bacc-8447f49da23f" data-toc-id="7d9429ae-6eed-45ea-bacc-8447f49da23f">Prediction 3: Some things will go wrong</h2><p>Indeed, things have already taken a turn, with <a target="_blank" href="https://www.businessinsider.com/tech-layoffs-q1-march-data-ai-impact-2026-4">mass tech layoffs</a> and power outages, including one that led to <a target="_blank" href="https://www.businessinsider.com/ai-challenges-companies-fast-paced-innovation-strategy-2026-3">120,000 lost Amazon orders</a>. But he says this is just the beginning.</p><p>Gawdat described a period of instability ahead. He expects disruptions to labor markets, with up to &#34;50% unemployment in certain sectors&#34; as automation expands.</p><p>He also warned about the erosion of shared reality. &#34;We&#39;re going to go through an erasure of reality and the ability to recognize what is true and what is fake,&#34; he said.</p><p>That breakdown could have ripple effects beyond the technology sector. If people struggle to agree on what is real, it may become harder to maintain trust in institutions, media, and even personal relationships.</p><p>At the same time, Gawdat suggested the disruption could force a broader reset.</p><p>As economic systems and information networks come under pressure, societies may need to rethink how work, value, and truth are defined in a world where machines can generate both output and influence at scale.</p><p>He connected that <a target="" class="" href="https://www.businessinsider.com/how-ai-will-change-everything-2026-1">risk to human behavior</a> rather than the technology itself. The near-term danger, he said, comes from how people use powerful systems — including for misinformation, surveillance, or conflict.</p><p>He also warned about the erosion of shared reality, where AI-generated content makes it harder to distinguish what is real from what is not.</p><p>Across all three predictions, Gawdat returns to the same theme: the challenge is not intelligence itself, but the context in which it is deployed. </p><p>The ultimate outcome, he said, will depend less on the technology and more on the decisions humans make while it evolves.</p><div class="read-original">Read the original article on <a href="https://www.businessinsider.com/ex-google-x-exec-3-predictions-about-ai-come-true-2026-4">Business Insider</a></div>]]></content:encoded>
      <author>rmakhoul@insider.com (Reem Makhoul,Jessica Orwig)</author>
      <guid>https://www.businessinsider.com/ex-google-x-exec-3-predictions-about-ai-come-true-2026-4</guid>
      <pubDate>Fri, 10 Apr 2026 14:57:22 +0000</pubDate>
      <category domain="https://www.businessinsider.com/artificial-intelligence">AI</category>
      <category domain="https://www.businessinsider.com/tech">Tech</category>
      <category>video-to-text</category>
      <category>ai</category>
      <category>jobs</category>
      <category>googlex</category>
      <media:thumbnail url="https://i.insider.com/69d9435105c9b303c4e77112?format=jpeg" width="2058" height="1543"></media:thumbnail>
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      <title>Bear Elite Hybrid mattress review: After 10 months, it&#39;s still a great fit for couples and hot sleepers</title>
      <link>https://www.businessinsider.com/guides/home/bear-elite-hybrid-mattress-review</link>
      <description>After 10 months of testing, the Bear Elite Hybrid mattress still delivers excellent cooling, motion isolation, and edge support for couples.</description>
      <content:encoded><![CDATA[<p class="headline-regular financial-disclaimer">When you buy through our links, Business Insider may earn an affiliate commission. <a target="_blank" href="https://www.businessinsider.com/guides/about-us">Learn more</a></p><figure><img src="https://i.insider.com/67a50988eb4be2fff9a3d1e5?format=jpeg" height="2000" width="4000" charset="" alt="Bear elite hybrid mattress"/><figcaption>The Bear Elite Hybrid offers the plush feel of memory foam but without the often associated side effects of mushiness and overheating. The mix of breathable foam and well-designed coils aims to create a mattress that combines the best of both worlds.<p class="copyright">Brendan Griffiths/Business Insider</p></figcaption></figure><ul class="summary-list"><li>I&#39;ve been testing the <a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-74649-20&amp;h=3a845e1c6f9d6128b11d727e455713b2c78eb93482af8d4a8968ab5b5405a896&amp;postID=67a505d5e72cf8b4936e8e43&amp;postSlug=guides%2Fhome%2Fbear-elite-hybrid-mattress-review&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.bearmattress.com%2Fproducts%2Felite-hybrid-mattress" data-autoaffiliated="true">Bear Elite Hybrid mattress</a> for 10 months, and it consistently sleeps cool.</li><li>It has stayed comfortable and supportive over time, with no noticeable sagging or heat buildup.</li><li>One catch: bed frame slats must be no more than four inches apart, but most standard frames are six.</li></ul><p>The Bear Elite Hybrid is a premium mattress that couples and hot sleepers should consider. Available in three firmness options, it offers excellent edge support, motion isolation, and cooling, copper-infused memory foam to keep you comfortable throughout the year.</p>
      
      
      
      
      
      
      
      
      
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        <p><strong>Find your perfect mattress:</strong> We&#39;ve spent years testing mattresses for every sleep style. The result: A comprehensive list of <a target="_self" rel="" class="" href="https://www.businessinsider.com/guides/home/best-mattress">the best mattresses</a> for side, back, and stomach sleepers, with top picks for cooling, pressure relief, and budget shoppers.</p>
      
      
      
      
      
      
      
      
      
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    <p>This long-term <a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-74649-20&amp;h=3a845e1c6f9d6128b11d727e455713b2c78eb93482af8d4a8968ab5b5405a896&amp;postID=67a505d5e72cf8b4936e8e43&amp;postSlug=guides%2Fhome%2Fbear-elite-hybrid-mattress-review&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.bearmattress.com%2Fproducts%2Felite-hybrid-mattress" data-autoaffiliated="true">Bear Elite Hybrid</a> review details my experience using the medium mattress at home for the last ten months, covering both a particularly hot and humid summer and frigid winter nights.</p><h2 id="23ed91d2-fa7d-4ba2-b28b-29375f4338ab" data-toc-id="23ed91d2-fa7d-4ba2-b28b-29375f4338ab" data-toc-label="10-month update">10-month update: Does the Bear mattress still hold up?</h2><p id="23ed91d2-fa7d-4ba2-b28b-29375f4338ab" data-toc-label="10-month update: Does the Bear mattress still hold up?">After about 10 months of nightly use — including a move and a new setup — the Bear mattress has held up well overall, with no meaningful decline in comfort or support. Most issues I ran into were related to setup, not the mattress itself.</p><p id="23ed91d2-fa7d-4ba2-b28b-29375f4338ab" data-toc-label="10-month update: Does the Bear mattress still hold up?">• <strong>Durability:</strong> No long-term concerns. I briefly noticed a spring pushing up slightly on one side, but it resolved on its own and hasn&#39;t returned. No sagging or structural issues since.</p><p id="23ed91d2-fa7d-4ba2-b28b-29375f4338ab" data-toc-label="10-month update: Does the Bear mattress still hold up?">• <strong>Comfort and performance:</strong> Largely unchanged. Still supportive and comfortable, though it runs a bit firm for side sleeping. No new pressure issues or morning soreness.</p><p id="23ed91d2-fa7d-4ba2-b28b-29375f4338ab" data-toc-label="10-month update: Does the Bear mattress still hold up?">• <strong>Cooling:</strong> Solid cooling for a hot sleeper. Even through humid NYC summer nights, it didn&#39;t trap excessive heat.</p><p id="23ed91d2-fa7d-4ba2-b28b-29375f4338ab" data-toc-label="10-month update: Does the Bear mattress still hold up?">• <strong>Maintenance and real-world use:</strong> You can&#39;t rotate this mattress due to its zoned support design, so wear will stay concentrated. Using a <a target="" class="" href="https://www.businessinsider.com/guides/home/best-mattress-protector">mattress protector</a> has kept the surface in excellent condition.</p>
      
      
      
      
      
      
      
      
      
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        <p><strong>Setup warning:</strong> This mattress <strong>requires slats 4 inches apart or less</strong> for proper support, but most bed frames are closer to 6 inches. I struggled to find a compatible frame, and my current one still doesn&#39;t meet the requirement, which <strong>causes noticeable dipping</strong> at the foot of the bed when I&#39;m sitting on it. A <strong>solid platform base is the safer choice</strong>.</p>
      
      
      
      
      
      
      
      
      
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    <p id="23ed91d2-fa7d-4ba2-b28b-29375f4338ab" data-toc-label="10-month update: Does the Bear mattress still hold up?"><strong>Final verdict:</strong> Would I buy it again? <em>Probably — with caveats</em>. The mattress itself has held up well and sleeps cool enough for this hot sleeper. But between the firmness (especially if you sleep on your side) and strict support requirements, it&#39;s not the easiest mattress to get right. If you&#39;re willing to dial in the setup, it performs reliably. If not, there are more forgiving options.</p><h2 id="d198b21e-a37a-4d4e-84e0-30660f341aea" data-toc-id="d198b21e-a37a-4d4e-84e0-30660f341aea" data-toc-label="Construction">Construction</h2><figure><img src="https://i.insider.com/67a506d9bfebcc4d029e15d2?format=jpeg" height="756" width="1344" charset="" alt="Bear hybrid mattress construction"/><figcaption>A look at the the six mattress layers of the Elite Hybrid.<p class="copyright">Bear</p></figcaption></figure><p>The Bear Elite Hybrid mattress blends the worlds of memory foam and traditional coil design for a feel of softness but with strong support underneath.</p><p>The surface is made with a luxuriously padded hand-quilted cushion layer that&#39;s cool to the touch without excessively wrapping around the body and causing you to overheat. The copper-fused memory foam layer directly beneath is an important feature, as copper draws heat away from the body and can help spread it out across the mattress instead. It&#39;s also an antimicrobial element that can add hypoallergenic properties and also helps to keep the mattress fresh and reduce the growth of bacteria, fungi, and odors. Remember that this is a <em>thin</em> layer of the mattress&#39;s construction - you still need to shower.</p><p>A thick layer of Dynamic Transition foam adds firmer support across the mattress, easing your weight onto the coils below. I couldn&#39;t feel any individual coils through it when lying down or forcing my hand into the mattress.</p><p>The coil size and placement design are carefully considered. With motion isolation in mind, all coils are individually cased. On the outside edges, they&#39;re wound more narrowly for stronger support. Coils toward the middle of the bed are thinner than the rest of the mattress to offer additional lumbar support.</p><p>One final layer of high-density support foam lies on the bottom for base support. However, it&#39;s not particularly hardy, and Bear does not recommend using the Elite Hybrid on a boxspring as you need something with a more evenly distributed support surface.</p><h2 id="8329ef60-0453-4417-be88-b8635a25b603" data-toc-id="8329ef60-0453-4417-be88-b8635a25b603" data-toc-label="Our review of the Bear Elite Hybrid">Our review of the Bear Elite Hybrid</h2><h3 id="1194f1e0-6f49-4878-9add-4ca70603890d" data-toc-id="1194f1e0-6f49-4878-9add-4ca70603890d" data-toc-label="Setup">Setup</h3><figure><img src="https://i.insider.com/67a5093d7bb3f854015c0f89?format=jpeg" height="3000" width="4000" charset="" alt="Bear Mattress with box"/><figcaption>The Bear Elite Hybrid ships vacuum-sealed in a box about the size of a mini-fridge.<p class="copyright">Brendan Griffiths/Business Insider</p></figcaption></figure><p>The full-size Bear Elite Hybrid is delivered boxed and tightly rolled in multiple layers of plastic. While you can unbox it solo, you&#39;ll have an easier time with a second pair of hands, as unwrapping the clingy plastic requires some aggressive pulling to unravel it.</p><p>There are no markings to indicate which direction to point the mattress as you tug away, and it only starts unfurling after you have most of it off. When I realized the mattress was coming out sideways across the bed, I had to quickly spin it around before it finished erupting from its plastic cocoon, as it would have been difficult to move once it had laid itself out flat.</p><p>Some mattresses have a strong plastic or chemical odor at first. But this was closer to a nice &#34;new carpet smell.&#34; Regardless, after unboxing the mattress in the morning, all traces of it had faded away by the time I went to bed that night.</p><p>Once the final loose layer of plastic was removed, the mattress promptly began to take its proper form, rapidly reaching its 14-inch thickness. Overall, the unboxing process took around five minutes.</p><h3 id="6f9f43b2-dffc-4220-ae2f-5902621d13f4" data-toc-id="6f9f43b2-dffc-4220-ae2f-5902621d13f4" data-toc-label="Comfort and support">Comfort and support</h3><figure><img src="https://i.insider.com/67a50afdbfebcc4d029e16f5?format=jpeg" height="3000" width="4000" charset="" alt="Bear Mattress with coffee cup on night stand"/><figcaption>A close up look of the plush surface that&#39;s contouring without offering too much sinkage. Most sleep types should find comfort with the medium, but it&#39;s available in soft and firm options too.<p class="copyright">Brendan Griffiths/Business Insider</p></figcaption></figure><p>The Bear Elite Hybrid mattress is available in soft, medium, and firm variations, but on Bear&#39;s own scale of 1 (mushy) to 10 (rock), they rate those variations at 5, 6, and 7, respectively. That&#39;s not a huge difference, but the medium seems like a safe bet if you&#39;re mixing things up between side, back and some stomach sleeping or you and your partner prefer different positions.</p><p>I&#39;m generally a side sleeper but sometimes lie on my back to read or watch TV, and both are comfortable once settled. If anything, I&#39;d say the medium firmness option on the Elite Hybrid slightly favors back and stomach sleepers because I&#39;d sometimes find myself fidgeting to &#34;get right&#34; at lights out. For reference, I&#39;m around 5&#39;7&#34; and 150 pounds. Our reporter who wrote our guide to the <a target="_blank" class="" href="https://www.businessinsider.com/guides/home/best-mattress-for-stomach-sleepers">best mattresses for stomach sleepers</a> identified the medium Bear as a great option for front-facing sleepers with back pain, thanks to its ability to provide pressure relief and zone lumbar design where she needed it most. Though, heavier sleepers, especially stomach sleepers, might want to consider the firmer version of the Bear Elite Hybrid for extra support.</p><p>When on my side in a more upright position — think with your knees together or when closely spooning your partner — I found my lower back slightly uncomfortable. It didn&#39;t feel like I was aligned properly, when I checked my spine with the <a target="_blank" class="" href="https://backscience.com/pages/mattress-checker-app">Mattress Checker app</a> , which showed a 29-degree deviation between the base of my spine and the top of my neck.</p><p>However, if I sprawled out a bit more, half on my side, half on my stomach, and moved my top leg over in the same direction, I felt much more supported, and the discomfort in my lower back went away. My deviation degree here decreased to a much more acceptable 8.8 degrees, too. According to the app&#39;s developers, the ideal deviation is as low as possible, or under 7 degrees.</p><h3 id="03a974d3-663f-431c-b51a-e7547855b76d" data-toc-id="03a974d3-663f-431c-b51a-e7547855b76d" data-toc-label="Edge support">Edge support</h3><figure><img src="https://i.insider.com/67a50828bfebcc4d029e1633?format=jpeg" height="2252" width="3003" charset="" alt="woman sits on the edge of the bear mattress"/><figcaption>The Bear Hybrid dipped about two inches when sitting on the edge, which is below the average 3.5 inch sag, indicating strong edge support.<p class="copyright">Brendan Griffiths/Business Insider</p></figcaption></figure><p>When we refer to edge support, we&#39;re looking at how well weight is supported if sleeping close to the edge of the bed and basic requirements like sitting on the side and putting shoes on.</p><p>For the first couple of nights, I noticed that the edge support seemed a little soft, and I even seemed to dip inwards a little if lying back in the <em>middle</em> of the bed (not a usual sleeping position, I must say). However, after 48 hours, both issues had completely resolved themselves.</p><p>In fairness, Bear&#39;s website advises that a mattress might take 24-48 hours to <em>fully</em> decompress, but sleeping on it after it&#39;s had time to expand on that first day is fine. So, if you&#39;re having your old one removed from your home the same day the Bear Elite Hybrid arrives, you&#39;ll be fine to enjoy it on the first night.</p><p>In testing, I could lie right on the edge of the bed on my back or side without issue. I&#39;d have to let myself lean a fair few degrees over before starting to fall. I also measured how far the mattress sunk on the side, bottom, and bottom corner when sitting on it like I might to put on my shoes, and it only went down by two inches. Anything under three inches is a good rating for edge support, so if you like to sleep dangerously on the edge, the Bear Elite Hybrid will embrace your daredevil dreams. This is especially handy if your partner is a sprawler (or maybe even a bit of an elbow swinger) or radiates too much heat, and you find yourself edging away a little.</p><h3 id="d30d6d08-9eed-42e4-98df-de6186194914" data-toc-id="d30d6d08-9eed-42e4-98df-de6186194914" data-toc-label="Motion Isolation">Motion Isolation</h3><p>To evaluate motion isolation, we dropped a 12-pound weight near a full soda can to see how many times it topples, and we found this would happen about 70% of the time. That doesn&#39;t sound great, as we&#39;ve tested mattresses where the can survives at a higher rate, but I wouldn&#39;t go as far as to say the motion isolation is poor here.</p><p>Given that it&#39;s quite firm without being bouncy (I opted for Bear&#39;s medium-firmness mattress), I found I could toss and turn, fidget, and get out of bed without disturbing my partner, and I didn&#39;t feel any lurching or dipping movements when she did the same.</p><h3 id="8c656b51-08a3-448a-afa3-0592c293c2d0" data-toc-id="8c656b51-08a3-448a-afa3-0592c293c2d0" data-toc-label="Cooling">Cooling</h3><p>The Bear Elite hybrid is a solid choice for those who sleep on the hotter side of the scale. After months of testing through a New York summer, I&#39;ve found that it doesn&#39;t hold onto heat much at all. In the mornings, I&#39;d measure the surface temperature with an infrared cooking thermometer, as 88 degrees Fahrenheit as soon as I woke up. Come back two minutes later, and that would have dropped to about 78 degrees on most days.</p><p>These cooling properties didn&#39;t betray me during the winter either, as a sensible level of body heat is maintained during the night without adding unnecessary chill to the surface, and I&#39;ve not felt the need to turn the heating on in the room at all overnight despite it being the coldest room in the apartment. Picking up one of the <a target="_blank" href="https://www.businessinsider.com/guides/home/best-comforter">best comforters</a> won&#39;t hurt if you&#39;re fully revamping your sleep experience.</p><p>We&#39;ve tested models that offer even cooler sleeps over on our guide to the <a target="_blank" href="https://www.businessinsider.com/guides/home/best-cooling-mattress">best cooling mattresses</a>, but don&#39;t forget your bedding can also be a major factor here, so it&#39;s not the end of the world if a mattress you like the look of might lose a couple of points for heat dissipation. Take a look at our guide to the <a target="_blank" href="https://www.businessinsider.com/guides/home/best-cooling-sheets">best cooling sheets for hot sleepers</a> to add a little extra chill comfort to your nights.</p><h3 id="b0c7f583-c207-4eae-9d46-2dbfb6bb9e8d" data-toc-id="b0c7f583-c207-4eae-9d46-2dbfb6bb9e8d" data-toc-label="Trial period">Trial period and warranty</h3><figure><img src="https://i.insider.com/67a50afd7bb3f854015c0ffc?format=jpeg" height="3000" width="4000" charset="" alt="close up of bear mattress edge"/><figcaption>Bear offers a 120 night trial and a lifetime warranty, but there are some terms and conditions you&#39;ll want to note: like sleeping on the mattress for at least 30 days before initiating a return.<p class="copyright">Brendan Griffiths/Business Insider</p></figcaption></figure><p>You can try the Bear Elite Hybrid for up to 120 nights to determine if it works for you. You just need to sleep on it for 30 nights before it&#39;s eligible for a return, as Bear is confident that is the break-in period during which most buyers have been able to gel with it. Unlike some other brands, returns during this 120-night trial period are free, with no minimum shipping or restock fees to be concerned about.</p><p>However, items in closeout or clearance sales can not be returned, but these items should be clearly labeled as such in those sales. Also, if you&#39;re considering returning the mattress and picking up another Bear one, just be mindful that you cannot return the second one. You will still, of course, be able to enjoy the generous warranty offering on Bear&#39;s mattresses, though.</p><p>I&#39;ve read through all of Bear&#39;s returns and warranty T&amp;Cs, and it all looks pretty impressive. This mattress has a lifetime warranty, covering a range of defects, such as collapsing coils causing a visible indentation of 1.5 inches or more.</p><p>However, Bear&#39;s warranty won&#39;t cover you if you&#39;ve been using a boxspring. They advise using a solid, flat surface with their mattresses, which makes sense given that they&#39;re on the heavier side. Adequate support is essential to keeping the mattress in strong condition for years to come. Normal wear and tear, misuse, and abuse are not covered.</p><p>Unlike returning the mattress during the trial period, you will have to <em>initially</em> bear the brunt of shipping it back to Bear. However, if they find a defect in the mattress, they will &#34;assume all transportation costs associated with returning and replacing your mattress.&#34;</p><p>It all seems reasonable, with a few protections built in to protect them from fraudulent claims. If you&#39;d like to comb through the details yourself, take a look at the <a target="_blank" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-74649-20&amp;h=2878e765206ba32d19c8514c185d8f14d86257f412ff890f1f3a43e7a38c7052&amp;postID=67a505d5e72cf8b4936e8e43&amp;postSlug=guides%2Fhome%2Fbear-elite-hybrid-mattress-review&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.bearmattress.com%2Fpages%2Fwarranty" data-autoaffiliated="true">warranty section on their site</a>.</p><h2 id="f1586b13-bef4-4857-adfb-836653b8e207" data-toc-id="f1586b13-bef4-4857-adfb-836653b8e207" data-toc-label="Cons to consider">Cons to consider</h2><p>This 14-inch mattress with coils and foam comes with considerable weight and awkwardness. Getting the bed set up is one thing, and a temporary problem for sure. But lifting the mattress corners to put on a fitted cover might be hard work for some, especially if the mattress is boxed into the corner of the room.</p><p>The heaviness issue is further compounded if you&#39;re moving house/redecorating and need to pick it up properly, as Bear has followed the irritatingly inconsiderate design flaw trend of only putting handles on the long sides of the mattress, with none on the shorter sides. If you&#39;ve <em>ever</em> moved a heavy mattress in your life, you&#39;ll know what a pain this is as most people carry them lengthways (because doorways and stairs exist).</p><h2 id="2877aef3-7c6c-45b1-9fad-25d1584e05a9" data-toc-id="2877aef3-7c6c-45b1-9fad-25d1584e05a9" data-toc-label="What are your alternatives?">What are your alternatives?</h2><figure><img src="https://i.insider.com/663544f010dfcda40966bcfc?format=jpeg" height="2737" width="3583" charset="" alt="Leesa Sapira mattress"/><figcaption>We rate the Leesa Sapira as the best mattress overall that suits all sleep types and offers excellent temperature regulation, pressure relief, motion isolation, and edge support.<p class="copyright">Jaclyn Turner/Business Insider</p></figcaption></figure><p>Bear offers a few other less expensive mattresses, but they&#39;re only available in &#39;medium-firm.&#39; Their <a target="_blank" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-74649-20&amp;h=def2ee6fe477ba7a72cb19c754f01ef8acdfae675a1a8e3e06e89f9222f7e90d&amp;postID=67a505d5e72cf8b4936e8e43&amp;postSlug=guides%2Fhome%2Fbear-elite-hybrid-mattress-review&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.bearmattress.com%2Fproducts%2Fstar-hybrid-mattress" data-autoaffiliated="true">Star Hybrid</a> mattress is the next one down from the Elite and doesn&#39;t lose many features. The most notable difference is the lack of copper memory foam.</p><p>The <a target="_blank" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-74649-20&amp;h=a2dce595917f0cf129a85fa95fb759d0a1a0d4a51dc3e4ae46fd1dee743a3da7&amp;postID=67a505d5e72cf8b4936e8e43&amp;postSlug=guides%2Fhome%2Fbear-elite-hybrid-mattress-review&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.bearmattress.com%2Fproducts%2Fpro-hybrid-mattress" data-autoaffiliated="true">Pro Hybrid</a> and <a target="_blank" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-74649-20&amp;h=4008ae16594873d5a3eb842bf2c08386af12ff9a2f8095d339d53e0d6b6af5d0&amp;postID=67a505d5e72cf8b4936e8e43&amp;postSlug=guides%2Fhome%2Fbear-elite-hybrid-mattress-review&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.bearmattress.com%2Fproducts%2Fbear-original-mattress" data-autoaffiliated="true">Bear Original</a> models see further price drops, but hot sleepers in particular might want to take note, as the cooling isn&#39;t rated as highly on these models, and edge support isn&#39;t as strong on them either.</p><p>The Bear Original offers the biggest savings, especially compared to the Elite Hybrid, but the lack of coils in favor of an all-memory foam design won&#39;t be for everyone.</p><p>If you&#39;re looking for an option from a different brand, then the <a target="_blank" href="https://www.businessinsider.com/guides/home/leesa-hybrid-mattress-review">Leesa Sapira Hybrid</a> is worth considering, as it&#39;s our No. 1 pick. They&#39;re very similar in nature — and made in the same <a target="_blank" class="" href="https://www.businessinsider.com/guides/home/how-mattresses-are-made-mattress-factory-tour">mattress factory</a> — , but if you&#39;re looking for a difference between the Leesa and the premium Bear Elite Hybrid, though, we&#39;d argue the Bear has slightly better cooling and is better suited to hot sleepers.</p><h2 id="2c74c6d6-fc6d-4306-a0bb-dc8eee80d9f7" data-toc-id="2c74c6d6-fc6d-4306-a0bb-dc8eee80d9f7" data-toc-label="The bottom line">The bottom line</h2><figure><img src="https://i.insider.com/67a5093deb4be2fff9a3d1cb?format=jpeg" height="3000" width="4000" charset="" alt="Bear Mattress with cat on the window sill"/><figcaption>The Bear Elite Hybrid is an ideal option for couples with different sleep preferences, with excellent temperature regulation, edge support, and motion isolation to keep everyone cool and comfortable.<p class="copyright">Brendan Griffiths/Business Insider</p></figcaption></figure><p>The overall firmness won&#39;t be a match for <em>all</em> side-sleepers or those who prefer a super soft feel, but it&#39;s a very pleasing middle ground for couples wanting decent support. I&#39;ve slept comfortably on my side for months with this mattress, and my partner rates it highly as someone who sleeps on her back and front a lot.</p><p>That cooling design and generous heat dissipation hold up well in hot and humid conditions. The firmer side of soft feel, combined with excellent edge support, makes the Bear Elite Hybrid one of the best mattresses for couples, both for sex and not feeling your partner tossing and turning or getting in/out of bed. I&#39;m assuming that firm feel will hold up well over time, as I&#39;ve not noticed any difference or degradation six months later.</p><p>Yes, all of this comes at a premium, but if you&#39;re spending this much on a mattress, it&#39;s reassuring to know it will last a long time. I&#39;d go as far as to say that anyone looking for one of the <a target="_blank" href="https://www.businessinsider.com/guides/home/best-mattress-for-couples">best mattresses for couples</a> or the <a target="_blank" href="https://www.businessinsider.com/guides/home/best-cooling-mattress">best cooling mattress</a> should surely have the Bear Elite Hybrid on their radar.</p><p>After ten months of daily use, the Bear Elite Hybrid mattress has proven to be durable and consistent where it counts — no sagging, no lasting structural issues, no real decline in comfort and cooling, even through hot, humid nights. But it&#39;s not a plug-and-play mattress. Its firmer feel may not suit dedicated side sleepers, and the strict support requirements (especially slat spacing) can create real challenges that could affect performance. If you&#39;re willing to get the foundation right, it&#39;s a reliable long-term pick. If not, you may run into frustrations.</p><div class="read-original">Read the original article on <a href="https://www.businessinsider.com/guides/home/bear-elite-hybrid-mattress-review">Business Insider</a></div>]]></content:encoded>
      <author>insider@insider.com (Brendan Griffiths)</author>
      <guid>https://www.businessinsider.com/guides/home/bear-elite-hybrid-mattress-review</guid>
      <pubDate>Fri, 10 Apr 2026 14:53:17 +0000</pubDate>
      <category domain="https://www.businessinsider.com/insiderpicks-home">Home (Reviews)</category>
      <category domain="https://www.businessinsider.com/insiderpicks">Reviews</category>
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      <title>YouTube Premium is increasing US prices for the first time since 2023</title>
      <link>https://www.businessinsider.com/youtube-premium-price-increase-cost-2026-6</link>
      <description>YouTube Premium raised its individual subscription plan by $2 and its family plan by $4 on Friday, marking the latest example of &#34;streamflation.&#34;</description>
      <content:encoded><![CDATA[<figure><img src="https://i.insider.com/69d8fb4df976785dcb190292?format=jpeg" height="3543" width="5315" charset="" alt="YouTube"/><figcaption>YouTube Premium increased its prices on Friday.<p class="copyright">Olly Curtis/Future Publishing via Getty Images</p></figcaption></figure><ul class="summary-list"><li>YouTube increased its Premium subscription prices on Friday.</li><li>The individual plan is now $15.99, up $2 from $13.99.</li><li>The family plan now costs $26.99, a $4 price increase.</li></ul><p>YouTube Premium raised its US prices on Friday, marking the latest example of &#34;streamflation.&#34;</p><p>The massively popular Google-owned video platform increased the price of its individual Premium subscription to $15.99 a month, up $2 from $13.99. The family Premium plan rose $4 to $26.99 a month, and the student plan rose $1 to $8.99.</p><p>&#34;We&#39;re updating the price for YouTube Premium plans in the US for the first time since 2023 to continue delivering a high-quality experience that supports creators and artists on YouTube,&#34; a spokesperson told Business Insider in a statement. </p><p>&#34;This change allows us to maintain the features our members value most: ad-free viewing, background play, and a massive library of 300M+ tracks on YouTube Music,&#34; they added. &#34;We continue to offer several plans, ensuring subscribers can choose the option that works best for them.&#34;</p><p>Current subscribers can expect to receive an email from YouTube at least 30 days in advance confirming the updated prices.</p><p>YouTube isn&#39;t the only major streaming service to raise prices this year. Netflix, Paramount+, Crunchyroll, and Hulu all announced or implemented price hikes in 2026. Other streaming hubs like Disney+. HBO Max, Peacock, and Apple TV raised their prices in 2025.</p><div class="read-original">Read the original article on <a href="https://www.businessinsider.com/youtube-premium-price-increase-cost-2026-6">Business Insider</a></div>]]></content:encoded>
      <author>ledmonds@businessinsider.com (Lauren Edmonds)</author>
      <guid>https://www.businessinsider.com/youtube-premium-price-increase-cost-2026-6</guid>
      <pubDate>Fri, 10 Apr 2026 14:40:55 +0000</pubDate>
      <category domain="https://www.businessinsider.com/tech">Tech</category>
      <category domain="https://www.businessinsider.com/media">Media</category>
      <category domain="https://www.businessinsider.com/entertainment">Entertainment</category>
      <category>youtube</category>
      <category>youtube-premium</category>
      <category>alphabet-inc</category>
      <category>subscription-price</category>
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      <title>Why the Fed won&#39;t be in a rush to bolster the economy against the latest oil shock, according to famed investor Ruchir Sharma</title>
      <link>https://www.businessinsider.com/fed-rate-cuts-inflation-oil-price-shock-ruchir-sharma-2026-4</link>
      <description>The Fed put, or the idea that the central bank will rush to cut interest rates to prop up the economy, is likely off the table, Ruchir Sharma says.</description>
      <content:encoded><![CDATA[<figure><img src="https://i.insider.com/69d8edcd05c9b303c4e76e5f?format=jpeg" height="1702" width="3404" charset="" alt="Ruchir Sharma speaking"/><figcaption><p class="copyright">Bloomberg/Getty Images</p></figcaption></figure><ul class="summary-list"><li>Ruchir Sharma says the Fed won&#39;t step in to rescue the US economy.</li><li>Despite growth risks from the Iran war, the Fed has been dealing with above-target inflation for too long, he said.</li><li>The US is unlikely to rush in with fiscal aid to help prop up economic growth either, he added.</li></ul><p>Don&#39;t expect the Fed to rush to prop up <a target="" class="" href="https://www.businessinsider.com/us-recession-warning-job-market-signal-unemploymen-trate-mark-zandi-2026-4">the US economy</a> if it runs into trouble, Ruchir Sharma says.</p><p>The famed investor and Rockefeller Capital Chairman said he believes the Fed&#39;s hands are tied when it comes to <a target="" class="" href="https://www.businessinsider.com/interest-rate-cuts-federal-reserve-hike-economy-trump-iran-ceasefire-2026-4">cutting interest rates</a> to prop up economic growth. That&#39;s because — despite the risks to growth stemming from higher oil prices — the Fed has little room to ease monetary policy, considering that inflation has remained above the Fed&#39;s 2% price target for 60 months in a row, Sharma said.</p><p><a target="" class="" href="https://www.businessinsider.com/cpi-march-inflation-rose-missed-forecasts-iran-war-2026-4">Inflation</a> clocked in at 3.3% annually in March, up from the 2.4% yearly increase in February. The increase largely stems from the 10.9% year-over-year growth in energy costs, according to the Bureau of Labor Statistics.</p><p>Inflation hasn&#39;t grown at or below a 2% pace since early 2021.</p><div id="1775823866670" data-styles="default-width" data-embed-type="custom" data-script="" class="insider-raw-embed" data-type="embed"><iframe title="CPI duplicate for markets" aria-label="Line chart" id="datawrapper-chart-TvMEj" src="https://datawrapper.dwcdn.net/TvMEj/1/" scrolling="no" frameborder="0" style="width: 0; min-width: 100% !important; border: none;" height="429" data-external="1"></iframe><script type="text/javascript">window.addEventListener("message",function(a){if(void 0!==a.data["datawrapper-height"]){var e=document.querySelectorAll("iframe");for(var t in a.data["datawrapper-height"])for(var r,i=0;r=e[i];i++)if(r.contentWindow===a.source){var d=a.data["datawrapper-height"][t]+"px";r.style.height=d}}});</script></div><p>The Fed&#39;s stance on monetary policy now looks very different from several years ago, Sharma said, referring to the period when the central bank cut interest rates aggressively to bolster economic growth during the pandemic. That response — also called the &#34;Fed put&#34; in markets — is likely gone, he suggested.</p><p>&#34;I think the Fed is out,&#34; Sharma said of rate cuts, speaking to CNN this week. &#34;When you got any shock to the economy, central banks would rush to the aid of the economy at the slightest hint of trouble. I don&#39;t see that happening this time.&#34;</p><p>Investors have grown hopeful again about Fed rate cuts since the US announced a <a target="" class="" href="https://www.businessinsider.com/what-smart-people-saying-about-donald-trump-ceasefire-deal-iran-2026-4">ceasefire with Iran</a>, but markets are largely expecting the central bank to remain hawkish. Investors are pricing in just a 29% chance the Fed will issue more rate cuts this year, down from an 84% chance a month ago, according to the CME FedWatch tool.</p><p>The economy is also unlikely to get any fiscal support the longer the oil price shock goes on, Sharma said, referring to the <a target="" class="" href="https://www.businessinsider.com/trump-stocks-oil-price-iran-markets-war-wall-street-sell-2026-3">Trump put</a> — the idea that the administration will respond to an economic shock with stimulus to boost growth. </p><p>He pointed to the recent rise in <a target="" class="" href="https://markets.businessinsider.com/bonds">bond yields</a>, which suggests that markets are more concerned about the growing budget deficit, and that any further fiscal support could stoke a negative reaction in Treasurys. </p><p>The benchmark <a target="" class="" href="https://markets.businessinsider.com/rates/u-s--rates-10-years">10-year US Treasury yield</a> ticked up to 4.30% on Friday, up 34 basis points from where it was prior to the start of the Iran war.</p><div id="1775823866670" data-styles="default-width" data-embed-type="custom" data-script="" class="insider-raw-embed" data-type="embed"><iframe title="10-year US Treasury yield since start of Iran war" aria-label="Line chart" id="datawrapper-chart-nhngd" src="https://datawrapper.dwcdn.net/nhngd/3/" scrolling="no" frameborder="0" style="width: 0; min-width: 100% !important; border: none;" height="442" data-external="1"></iframe><script type="text/javascript">window.addEventListener("message",function(a){if(void 0!==a.data["datawrapper-height"]){var e=document.querySelectorAll("iframe");for(var t in a.data["datawrapper-height"])for(var r,i=0;r=e[i];i++)if(r.contentWindow===a.source){var d=a.data["datawrapper-height"][t]+"px";r.style.height=d}}});</script></div><p>&#34;The bond markets this time aren&#39;t tolerating that,&#34; he said. &#34;The doomsayers have been around a long time worrying about the debt and the deficits, and the question many people ask is, &#39;So what? The bond market is not really reacting to any of this.&#39; That&#39;s changing now.&#34;</p><div class="read-original">Read the original article on <a href="https://www.businessinsider.com/fed-rate-cuts-inflation-oil-price-shock-ruchir-sharma-2026-4">Business Insider</a></div>]]></content:encoded>
      <author>jsor@businessinsider.com (Jennifer Sor)</author>
      <guid>https://www.businessinsider.com/fed-rate-cuts-inflation-oil-price-shock-ruchir-sharma-2026-4</guid>
      <pubDate>Fri, 10 Apr 2026 14:19:47 +0000</pubDate>
      <category domain="https://www.businessinsider.com/markets">Markets</category>
      <category>bond-market</category>
      <category>ruchir-sharma</category>
      <category>fed-rate-cuts</category>
      <category>inflation</category>
      <category>fed-rate-cut-outlook</category>
      <category>bond-yields</category>
      <category>mi-exclusive</category>
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      <title>When my kids got their first phones at 10, I made them sign a physical contract. They&#39;re teenagers now, and it&#39;s still binding.</title>
      <link>https://www.businessinsider.com/gave-kids-phones-sign-strict-contract-2026-4</link>
      <description>I gave my kids a cellphone at 10, but they had to agree to and sign a strict contract. They had to understand they were renting the phones from me.</description>
      <content:encoded><![CDATA[<figure><img src="https://i.insider.com/69d7e33e05c9b303c4e76a4c?format=jpeg" height="884" width="1178" charset="" alt="author&#39;s son on the couch with his cellphone"/><figcaption>The author&#39;s kids had to agree to strict rules before getting a cellphone.<p class="copyright">Courtesy of Naomi Tsvirko</p></figcaption></figure><ul class="summary-list"><li>When my kids turned 10 and got their first phones, my husband and I made them sign a contract.</li><li>They&#39;re now teenagers, and that contract still works.</li><li>The agreement was simple: the phone doesn&#39;t belong to them.</li></ul><p>When my oldest daughter turned 10, many of her friends were already getting phones. At the time, I was working as a middle school teacher, and I had a front-row seat to what constant <a target="_blank" href="https://www.businessinsider.com/how-tech-execs-balance-ai-screentime-social-media-limits-kids-2026-3">screen time</a> was doing to my students. I saw rising anxiety, shortened attention spans, and social dynamics that played out more online than in real life. It made me pause.</p><p>My husband and I weren&#39;t <a target="_blank" href="https://www.businessinsider.com/millennials-gen-z-internet-simpler-times-old-technology-ai-rejection-2026-2">against technology</a>, but we knew we didn&#39;t want to rush into it. Instead, we decided to introduce it carefully and on our terms.</p><p>Before our daughter got a phone, we created a simple contract for her to sign, and when our son reached the same age two years later, we followed the same approach. They&#39;re now teenagers, and that contract still works.</p><h2 id="880e9956-c6ee-42d8-9ce3-199b3c6b314a" data-toc-id="880e9956-c6ee-42d8-9ce3-199b3c6b314a"><strong>The contract introduced phone expectations early on</strong></h2><p>On their 10th birthday, each of our children received their <a target="_blank" href="https://www.businessinsider.com/history-phone-photos-2017-6">first phone</a>. From the outset, they knew it came with expectations, and everything was laid out in a simple contract that they had to read, agree to, and sign.</p><p>The contract was simple and included rules that many families struggle to enforce consistently: phones don&#39;t go into bedrooms (unless it&#39;s FaceTime and the door stays open), devices are taken away between 8 and 9 p.m., and <a target="_blank" href="https://www.businessinsider.com/fallen-media-young-cofounder-rowan-winch-tiktok-viral-shows-2026-3">social media</a> is limited until they&#39;re older. There are occasional exceptions for travel, sleepovers, or special events, but the structure has stayed the same for years.</p><p>What surprised me most was that the contract didn&#39;t just control screen time; it removed the <a target="_blank" href="https://www.businessinsider.com/real-relationships-need-arguing-not-perfection-2025-12">daily arguments</a>. The expectations were clear from the beginning, and because the kids signed it themselves, it felt less like punishment and more like an agreement. Now that they&#39;re teens, we still follow the same framework.</p><h2 id="4cfdc58f-4f21-46ec-aa20-6e608b921900" data-toc-id="4cfdc58f-4f21-46ec-aa20-6e608b921900"><strong>How framing the phone as a &#39;rental&#39; changed our kids&#39; mindset</strong></h2><p>Although we gave our children phones as gifts, we were clear about one thing: the phones were rentals. It belonged to my husband and me, not to them.</p><p>My husband and I agreed we would always have full access to the phones. We didn&#39;t want any confusion about ownership, and more importantly, we wanted to protect our kids as they began navigating the online world. Setting that expectation early helped us avoid arguments later.</p><figure><img src="https://i.insider.com/69d7e3b896ef6a4c9d12152d?format=jpeg" height="2419" width="3618" charset="" alt="Naomi Tsvirko and her family sitting on a bench"/><figcaption>The author (second from left) allowed her 10-year-old kids have cellphones.<p class="copyright">Courtesy of Naomi Tsvirko</p></figcaption></figure><p>When my daughter or son challenges me about access to their phone, I simply pause and remind them of the contract terms. </p><p>&#34;Who does the phone belong to?&#34; I ask, and they often fall silent, knowing I will follow through on taking away the privilege of a phone at any point.</p><h2 id="c8369d8e-e4b7-4922-9887-9a91804fd3e6" data-toc-id="c8369d8e-e4b7-4922-9887-9a91804fd3e6"><strong>Our children are surprisingly grateful not to have phones in their bedrooms</strong></h2><p>It&#39;s not often that our kids admit we&#39;re doing something right in real time, but this is one thing they both appreciate.</p><p>When my daughter came back from a <a target="_blank" href="https://www.businessinsider.com/youth-sports-expensive-competitive-huge-commitment-2025-9">sports camp</a>, she told me she hadn&#39;t slept well because her phone was in her room. Even though she wasn&#39;t using it, she said its presence made it harder to relax.</p><p>My son has never asked to keep his phone overnight and values the structure around protecting sleep, especially since he plays travel ice hockey and is often exhausted after practice.</p><h2 id="2b5f3bd2-1a41-494e-b55f-386cebbd563e" data-toc-id="2b5f3bd2-1a41-494e-b55f-386cebbd563e"><strong>How the system evolved as our kids became teenagers</strong></h2><p>Like most parenting moments, curveballs are expected, so as my kids got older and we got busier, we became more relaxed about how long they could FaceTime their friends (especially during the pandemic and occasional later nights).</p><p>One change that made a big difference was introducing a lockbox. Instead of taking phones away each night, we lock them up. It removes the need for negotiation and helps everyone switch off.</p><p>In the morning, the phones stay locked away until basic routines are done, their beds made, breakfast eaten, and chores are complete. Then I unlock the box.</p><h2 id="925deb6a-8e77-4159-b5b0-9ee04de14295" data-toc-id="925deb6a-8e77-4159-b5b0-9ee04de14295"><strong>Becoming a low-screen family takes a lot of effort, but it&#39;s worth it</strong></h2><p>We know no system is perfect, but parenting in the <a target="_blank" href="https://www.businessinsider.com/companies-replacing-workers-executives-recruiters-hiring-slowdown-job-market-economy-2026-4">modern world</a> of phones means we are doing our best, knowing that there are so many variables in how our children grow up.</p><p>We&#39;re not a no-screen family, but we are intentional about being a low-screen one. We understand the benefits of technology, but we&#39;re also realistic about the downsides.</p><p>The contract gives our kids freedom within clear boundaries, like a river that stays on course. And years later, that balance still holds.</p><div class="read-original">Read the original article on <a href="https://www.businessinsider.com/gave-kids-phones-sign-strict-contract-2026-4">Business Insider</a></div>]]></content:encoded>
      <author>insider@insider.com (Naomi Tsvirko)</author>
      <guid>https://www.businessinsider.com/gave-kids-phones-sign-strict-contract-2026-4</guid>
      <pubDate>Fri, 10 Apr 2026 13:57:54 +0000</pubDate>
      <category domain="https://www.businessinsider.com/parenting">Parenting</category>
      <category domain="https://www.businessinsider.com/tech">Tech</category>
      <category>essay</category>
      <category>parenting-freelancer</category>
      <category>parenting</category>
      <category>screen-time</category>
      <category>children</category>
      <category>phones</category>
      <category>teenagers</category>
      <media:thumbnail url="https://i.insider.com/69d7e35c05c9b303c4e76a4d?format=jpeg" width="1178" height="884"></media:thumbnail>
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      <title>Best ballet flats for comfort, support, and style</title>
      <link>https://www.businessinsider.com/guides/style/best-ballet-flats</link>
      <description>These ballet flats pair classic style with comfort features like cushioned footbeds, supportive soles, and better fit options for long days out.</description>
      <content:encoded><![CDATA[<p class="headline-regular financial-disclaimer">When you buy through our links, Business Insider may earn an affiliate commission. <a target="_blank" href="https://www.businessinsider.com/guides/about-us">Learn more</a></p><figure><img src="https://i.insider.com/69d7ef5a96ef6a4c9d1215ac?format=jpeg" height="600" width="1200" charset="" alt="Side-by-side photos of ballet flats on feet: a woven beige pair with brown trim and bow on the left, and a black leather pair with bow detail in warm sunlight on the right."/><figcaption><p class="copyright">Talia Ergas, Gabrielle Chase/Business Insider</p></figcaption></figure><p>This season&#39;s best ballet flats tie comfort and sophistication together with a bow. As people who walk a lot, we require a lot from our ballet flats. So, we&#39;ve gathered our favorite pairs that support you in each step. For years, our team has tested some of the <a target="_blank" href="https://www.businessinsider.com/guides/style/best-flats">best flats</a>, including many that are distinctly ballerina-inspired.</p><p>Our top pick overall is the <a target="_blank" rel="noopener" href="https://affiliate.insider.com/?amazonTrackingID=biauto-64330-20&amp;h=f16bdc8c5f750c904d26ebabe2837b77bffa2098d9e41a90dc0bb09e235c7132&amp;postID=65dcb93a598842733a2bf705&amp;postSlug=guides%2Fstyle%2Fbest-ballet-flats&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fmargauxny.com%2Fproducts%2Fthe-demi-black" data-autoaffiliated="true">Margaux Demi Ballet Flat</a>. &#34;With all the walking I do, my feet end up swelling a bit, and the wide pair is more comfortable for long days out,&#34; says executive editor Sally Kaplan. <br/><br/>Another brand we recommend is <a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=biauto-64330-20&amp;h=b47e203e15cffd88b929e6ab65e39e04924765f7b4836ecaf4f392cefdfe229d&amp;postID=65dcb93a598842733a2bf705&amp;postSlug=guides%2Fstyle%2Fbest-ballet-flats&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fmgemi.com%2Fcollections%2Fflat-shoes-for-women" data-autoaffiliated="true">M.Gemi</a>, an Italian brand that specializes in high-quality leather footwear. Its <a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=biauto-64330-20&amp;h=0f3a03da830caea258bc2ca4a183a46f657a7742372782e28a6648228e68cb9f&amp;postID=65dcb93a598842733a2bf705&amp;postSlug=guides%2Fstyle%2Fbest-ballet-flats&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fmgemi.com%2Fproducts%2Fthe-danza-tan-leather" data-autoaffiliated="true">Danzas</a> and <a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=biauto-64330-20&amp;h=d6ec6dfb119f616ef5c478408925ee88ea40a27604a9864e352ed7cce0c11f71&amp;postID=65dcb93a598842733a2bf705&amp;postSlug=guides%2Fstyle%2Fbest-ballet-flats&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fmgemi.com%2Fproducts%2Fthe-una-leopard-print-suede" data-autoaffiliated="true">Unas</a> are some of our favorites from its flats collection.</p><h2 id="9e6d7be6-9015-47cc-9f47-f92b191693b0" data-toc-id="9e6d7be6-9015-47cc-9f47-f92b191693b0">The top 3 ballet flats we tested:</h2><div id="slideshow"><div class="slide">Best overall: Margaux The Demi<figure><img src="https://i.insider.com/67f69c23a466d2b74ab2ac4a?format=jpeg" height="900" width="1200" charset="" alt="Butter yellow ballet flats on model."/><figcaption><p class="copyright">Margaux</p></figcaption></figure>
      
      
      <aside class="callout-box headline-regular ignore-typography">
        
        
        <ul><li><strong>Color options: </strong>11</li><li><strong>Size availability: </strong>3.5-14, including half sizes and custom widths</li></ul>
      
      
      </aside>
    
    
    <p>The Demis are essential if you want to get a lot of wear from an archetypal leather ballet flat. Aside from looking prim and polished, they also score major points in the comfort department thanks to five millimeters of foam plush padding and a functional, adjustable cord bow that helps you get the perfect fit. </p><p>&#34;As far as sizing and fit both go, I&#39;d recommend going true to size since Margaux offers half sizes. And, possibly the best feature is the ability to choose your width (narrow, medium, or wide). I got the medium width and it was fine for my relatively average-width feet, but I also tried a wide pair later on and realized that&#39;s probably the size I&#39;ll opt for in the future. With all the walking I do, my feet end up swelling a bit, and the wide pair is more comfortable for long days out. They didn&#39;t make my feet look pancake-like, either — I still got that nice elongated silhouette you get from ballet flats.&#34; — <em>Sally Kaplan, executive editor</em></p><p>Read more in our full <a target="_blank" href="https://www.businessinsider.com/guides/style/margaux-demi-flats-review">Margaux Demi flats review</a>.</p></div><div class="slide">Best ballet flats for standing all day: Frankie4 Trinity<figure><img src="https://i.insider.com/6864070af748d8c055f4b9c8?format=jpeg" height="900" width="1200" charset="" alt="A pair of black leather Frankie4 ballet flats, some of the best flats for women."/><figcaption><p class="copyright">Gabrielle Chase/Business Insider</p></figcaption></figure>
      
      
      <aside class="callout-box headline-regular ignore-typography">
        
        
        <ul><li><strong>Color options:</strong> 4</li><li><strong>Size range:</strong> 6-13, including some half sizes</li></ul>
      
      
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    <p>&#34;<a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=biauto-64330-20&amp;h=6bb8bdc646f367cef03a8730ca8d449afdd53226f7c16007345deeb5ed7e5665&amp;postID=65dcb93a598842733a2bf705&amp;postSlug=guides%2Fstyle%2Fbest-ballet-flats&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fus.frankie4.com%2F" data-autoaffiliated="true">Frankie4</a> is an Australian footwear brand founded by two podiatrists who&#39;ve created some of the <a target="_blank" class="" href="https://www.businessinsider.com/guides/style/most-comfortable-heels#best-low-heel-frankie4-juliett-ii-18">most comfortable heels</a> we&#39;ve tested. Within the <a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=biauto-64330-20&amp;h=268d5f21a616ff317de6b1b186ee7e12f05a444975f5c5523a56ccc601e579d1&amp;postID=65dcb93a598842733a2bf705&amp;postSlug=guides%2Fstyle%2Fbest-ballet-flats&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fus.frankie4.com%2Fproducts%2Ftrinity-silver-snake-emboss%3Fvariant%3D44705588740281" data-autoaffiliated="true">Trinity flats</a> are its proprietary &#39;Sole Hero Footbeds,&#39; which have three layers of padding — each with different levels of cushioning in the forefoot, arches, and heels. This design helps engage the parts of your feet that need extra support.<br/><br/>Even though they look flat, the subtle heel raise makes them feel anything but. It&#39;s a tiny detail that angles your feet out of the dead flat position, so your ankles are better aligned. You can also adjust the padding in the forefoot if the toe box feels too loose, since they come with extra gel cushions. <br/><br/>These run slightly small. If you&#39;re between sizes, the brand recommends going up a half size for its ballet flats. I&#39;m a size 8 and they were a bit snug to get used to. The outer leather feels super luxe, and the lining inside is buttery smooth. My only regret is that this pair comes in just four colors — plus, the price is steep (but ultimately worth it). — <strong>Gabrielle chase, senior associate style editor, Insider Reviews</strong></p></div><div class="slide">Best ballet flats for wide feet: FitFlop Delicato<figure><img src="https://i.insider.com/67f9561aa466d2b74ab2f841?format=jpeg" height="900" width="1200" charset="" alt="Left: The author in beige ballet flats. Right: Beige ballet flats."/><figcaption>The Delicato flats in &#34;Classic Beige.&#34;<p class="copyright">Gabrielle Chase, Business Insider/FitFlop</p></figcaption></figure>
      
      
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        <ul><li><strong>Color options</strong>: 8</li><li><strong>Size range:</strong> 5-11, with some half sizes</li></ul>
      
      
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    <p>&#34;These <a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=biauto-64330-20&amp;h=e57fa476546d8f3e4c721c1a0e50ff07d56ea42f2dfa41793c51dadc31ea7565&amp;postID=65dcb93a598842733a2bf705&amp;postSlug=guides%2Fstyle%2Fbest-ballet-flats&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.fitflop.com%2Fus%2Fen%2Fshop%2Fdelicato-bow-soft-leather-ballerinas-p-HX8%23001" data-autoaffiliated="true">FitFlop flats</a> were among the lightest pairs I tested. The nappa leather is really smooth and unstructured, so much that they almost feel like rubber. They even squeaked a bit like rubber when I was breaking them in. Despite being so lightweight, these shoes are packed with lots of comfort features: a &#39;Dynamicush&#39; footbed made from squishy foam, a roomy squared-off toe box, and a flexible collar that prevents any uncomfortable friction. I also like that the tread is <em>really</em> non-slip. I couldn&#39;t slide-step in these even if I tried.<br/><br/>I have to disagree completely with FitFlop&#39;s disclaimer that these run slim. They were actually quite loose across the toes and felt a whole size too big on me. This is great if you&#39;re wide across the forefoot, but if your heel is narrow, make sure you size down by at least half a size. Otherwise, they&#39;ll feel floppy in the rear.&#34; — <strong>Gabrielle chase, senior associate style editor, Insider Reviews</strong></p><p>Read up on another standout pair from the brand in our <a target="" class="" href="https://www.businessinsider.com/guides/style/fitflop-flip-flop-review">FitFlop flip-flop review</a>.</p></div><div class="slide">Best ballet flats for travel: Allbirds Tree Breezer Bow<figure><img src="https://i.insider.com/68922962f748d8c055f6e7cc?format=jpeg" height="900" width="1200" charset="" alt="Gray mesh ballet flats"/><figcaption><p class="copyright">Allbirds</p></figcaption></figure>
      
      
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        <ul><li><strong>Color options:</strong> 3</li><li><strong>Size availability: </strong>5-11</li></ul>
      
      
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    <p>&#34;The wool inside has worn down to the shape of my foot with wear and the breathable material means they&#39;ve transitioned from spring to summer to fall seamlessly,&#34; writes former reporter Mara Leighton in our <a target="" class="" href="https://www.businessinsider.com/guides/style/allbirds-tree-breezer-flats-review">Allbirds Tree Breezer flats review</a>. <br/><br/><a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=biauto-64330-20&amp;h=3cf1242eca0419de5e95e9b73675cd592829fb1f9c746f55c7864c0372d6ce54&amp;postID=65dcb93a598842733a2bf705&amp;postSlug=guides%2Fstyle%2Fbest-ballet-flats&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.allbirds.com%2Fcollections%2Fwomens-flats" data-autoaffiliated="true">Allbirds</a> makes the Tree Breezers with a bow accent and the same cushioned insoles, which you can <a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=biauto-64330-20&amp;h=bf14460904d93c1dcecd77b5d843a401e38287ef2f3514118d95003b0830a682&amp;postID=65dcb93a598842733a2bf705&amp;postSlug=guides%2Fstyle%2Fbest-ballet-flats&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.allbirds.com%2Fproducts%2Fwomens-breezer-insoles" data-autoaffiliated="true">replace</a> whenever they need a refresh. We recommend these packable ballet flats for travel because they don&#39;t overheat or turn damp from sweat after long walks. Plus, they&#39;re easy to style with any outfit.<br/><br/>Read our full <a target="" class="" href="https://www.businessinsider.com/guides/style/allbirds-review">Allbirds review</a>.</p></div><div class="slide">Best trendy: Freda Salvador Jada<figure><img src="https://i.insider.com/6968184f764ca5f34d2a79b3?format=jpeg" height="900" width="1200" charset="" alt="Calf hair ballet flats."/><figcaption><p class="copyright">Freda Salvador</p></figcaption></figure>
      
      
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        <ul><li><strong>Color options:</strong> 23</li><li><strong>Size availability: </strong>5-11, including half sizes</li></ul>
      
      
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    <p>Soft on the outside, even softer on the inside. Cow print is the latest trend in animal prints, and the calf hair uppers of these ballet flats is quite the literal translation. The <a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=biauto-64330-20&amp;h=fb06a5bc8d4cc1fdb93d8f93e9b579437f865190486fd916a37654e6985ec7b8&amp;postID=65dcb93a598842733a2bf705&amp;postSlug=guides%2Fstyle%2Fbest-ballet-flats&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fgo.skimresources.com%2F%3Fid%3D35871X943606%26amp%3Burl%3Dhttps%253A%252F%252Ffredasalvador.com%252Fproducts%252Fjada-cow-haircalf">Jadas</a> are handcrafted in Spain with soft, flexible leather that molds to your feet with more wear — just beware that the heel counter may be stiff at first, so pack some BandAids during the break-in period. Once you&#39;ve put in the work, you&#39;ll be rewarded with some smooth shoes that really pop against your favorite denim.</p></div><div class="slide">Best ballet flats with arch support: M. Gemi The Danza<figure><img src="https://i.insider.com/6733bfaf5ec9bfa3d63da74f?format=jpeg" height="900" width="1200" charset="" alt="Left: Red ballet flats. Right: Black ballet flats on model."/><figcaption><p class="copyright">M.Gemi</p></figcaption></figure>
      
      
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        <ul><li><strong>Color options:</strong> 5</li><li><strong>Size availability: </strong>5-12</li></ul>
      
      
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    <p>If a totally flat shoe tends to irk your high arches, you&#39;ll appreciate a nifty feature from M. Gemi&#39;s Danzas: a small hidden wedge inside that adds arch support and makes them overall more comfortable than your average flat. Furthermore, they&#39;re made with soft Italian Nappa leather that molds to your feet for a glove-like fit. If you tend to slip out of ballet flats, round down a half size for this pair.</p></div><div class="slide">Best square-toe: Alohas Rosalind Ballet Flats<figure><img src="https://i.insider.com/6733c08d5ec9bfa3d63da7a2?format=jpeg" height="900" width="1200" charset="" alt="Two pairs of ballet flats on model."/><figcaption><p class="copyright">Alohas</p></figcaption></figure>
      
      
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        <ul><li><strong>Color options: </strong>7</li><li><strong>Size availability: </strong>35-42</li></ul>
      
      
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    <p>In my own experience with Alohas, I found their footwear to be high-quality, durable, and versatile. And if you like a bit of extra wiggle room for your toes, these stretchy, square-toe kicks might just be the top ballet flats for you. The Rosalind flats are crafted from soft leather with an elasticized back and have flexible soles that are easy on the feet.</p><p>Read our full <a target="_blank" href="https://www.businessinsider.com/guides/style/alohas-review-sustainable-shoes">Alohas review</a>.</p></div><div class="slide">Best pointed-toe: Quince Italian Leather Pointed Bow Flat<figure><img src="https://i.insider.com/65de3d7dce7f1785b2e448cb?format=jpeg" height="900" width="1200" charset="" alt="Black Quince pointed toe ballet flats on model."/><figcaption><p class="copyright">Quince</p></figcaption></figure>
    
    
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      <ul><li><strong>Color options:</strong> 3</li><li><strong>Size availability: </strong>5-10</li></ul>
    
    
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    <p> In our <a target="_blank" href="https://www.businessinsider.com/guides/style/quince-review">Quince review</a>, we came away impressed with nearly everything we tried from their <a target="_blank" rel="noopener" href="https://affiliate.insider.com/?amazonTrackingID=biauto-64330-20&amp;h=2e298b614207654bd4833d72d7c9cb0bc87fe729d4028d07db60ad9189b4737a&amp;postID=65dcb93a598842733a2bf705&amp;postSlug=guides%2Fstyle%2Fbest-ballet-flats&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.quince.com%2Fwomen%2Fcashmere" data-autoaffiliated="true">cashmere collection</a> to their <a target="_blank" href="https://www.businessinsider.com/guides/style/quince-washable-silk-review">washable silk line</a>. Their luxury materials are competitively priced, but in our experience the quality is comparable to designer labels.</p><p>These pointy Italian leather flats are complete with padded OrthoLite insoles that give your feet extra cushioned arch support, so you can comfortably wear them for commuting or strolling around. In our experience Quince flats run slightly large, so we recommend sizing down if you&#39;re between sizes.</p></div><div class="slide">Best woven: Milaner The Woven Nicole Ballerina Flat<figure><img src="https://i.insider.com/65e770ad90413ab8e1d96432?format=jpeg" height="900" width="1200" charset="" alt="Tan woven leather Milaner Nicole ballet flats worn by the author."/><figcaption><p class="copyright">Talia Ergas</p></figcaption></figure>
    
    
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      <ul><li><strong>Color options: </strong>4</li><li><strong>Size availability: </strong>6-11</li></ul>
    
    
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    <p>These handwoven ballet flats are crafted from buttery 100% sheepskin leather with genuine goat hide insoles that mold perfectly to your feet and get softer with each wear. These run true to size in whole sizes only, so we recommend those who are in between sizes should order a half size up.</p></div><div class="slide">Best velvet ballet flat: Birdies The Hummingbird<figure><img src="https://i.insider.com/6733c40888cea3ba1c2043f4?format=jpeg" height="900" width="1200" charset="" alt="Three velvet ballet flats."/><figcaption><p class="copyright">Birdies/Instagram</p></figcaption></figure>
      
      
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        <ul><li><strong>Color options: </strong>8 (not including leather and suede colorways)</li><li><strong>Size availability: </strong>5-12</li></ul>
      
      
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    <p>Birdies&#39; velvet Hummingbirds flats are cute, festive, and the perfect shoes if you&#39;re handling a lot of errands during the holiday season. Inside, they&#39;re lined with satin over an extremely plush seven layers of padding, including shock-absorbing cushions and dual-layer high-density memory foam.<br/><br/>&#34;My first word of advice when it comes to Birdies&#39; flats is that they run large, so I recommend sizing down by half,&#34; says senior associate style editor Gabrielle Chase. &#34;But the quilted footbed is undeniably comfortable, especially in its support around the heels.&#34;</p></div><div class="slide">Best foldable ballet flats: M.Gemi La Una<figure><img src="https://i.insider.com/67f9734dc6ad288d147dfd86?format=jpeg" height="900" width="1200" charset="" alt="The co-author wearing butter yellow flats."/><figcaption><p class="copyright">Gabrielle Chase/Business Insider</p></figcaption></figure>
      
      
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        <ul><li><strong>Color options: </strong>14</li><li><strong>Size range:</strong> 5-12, with some half sizes</li></ul>
      
      
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    <p>&#34;M.Gemi has some of the best Italian leather footwear out there. All winter I&#39;ve been wearing my cozy shearling-lined <a target="_blank" class="" href="https://www.businessinsider.com/guides/style/m-gemi-felize-loafer-review">Felize loafers</a>. But as soon as I put on these buttery-soft leather flats, I knew my new favorites for spring had arrived.<br/><br/><a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=biauto-64330-20&amp;h=9a1c9a06041da7f30713f510a9f6fdbc1c3a0ecffbc0810b1a5c037768d7ec92&amp;postID=65dcb93a598842733a2bf705&amp;postSlug=guides%2Fstyle%2Fbest-ballet-flats&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fmgemi.com%2Fproducts%2Fthe-una-ballerina-pink-nappa" data-autoaffiliated="true">The Una</a> is made with a thin, unstructured nappa leather that&#39;s extremely flexible and smooth. Inside around the heel is a layer of suede, so there&#39;s no chance of developing blisters. I don&#39;t recommend these for long walks, since they don&#39;t come with any padding or cushions. I wore mine on a stroll in the park and could feel the pavement underfoot.</p><p>Nevertheless, the main appeal of the Una is how soft and delicate they feel. They&#39;re designed with a stretchy criss-cross strap to keep them in place and a soft square toe, similar to a real ballet slipper. I got mine in the shade &#39;Butter,&#39; and they come in 13 more colorways.&#34; — <strong>Gabrielle chase, senior associate style editor, Insider Reviews</strong></p></div><div class="slide">Best ballet flats for narrow feet: Vionic Klara<figure><img src="https://i.insider.com/6733da90192f525898580a02?format=jpeg" height="900" width="1200" charset="" alt="An array of three ballet flats from Vionic."/><figcaption><p class="copyright">Zappos</p></figcaption></figure>
      
      
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        <ul><li><strong>Color options: </strong>14</li><li><strong>Size availability: </strong>5-13 in narrow, standard, and wide widths</li></ul>
      
      
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    <p><a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=biauto-64330-20&amp;h=d3a269fe5f10945736ed5657be74e41abccc65169e3a497ec2c48972c5744975&amp;postID=65dcb93a598842733a2bf705&amp;postSlug=guides%2Fstyle%2Fbest-ballet-flats&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.vionicshoes.com%2Fwomen%2Fflats%2Fballet-flats.html%3Ficid%3Dtopnav_womens_ballet_flats_plp" data-autoaffiliated="true">Vionic&#39;s orthotic shoes</a> come in wearable styles that may not be the pinnacle of fashion, but they&#39;re designed according to what a podiatrist considers important in footwear. People with narrow feet know that shoes made from leather and suede may fit at first, but wearing them in causes them to stretch and become loose. The Klara comes in narrow sizes, so even after breaking them in they&#39;ll fit snugly (and still feel flexible).<br/><br/>These ballet flats come with two pairs of removable insoles, so you can test out which makes your step feel the most stable. These are likely to take four to five wears to break in because of the stiff leather, but the process will help adjust the shoes to where you need the most support.</p></div><div class="slide">Best Mary Jane ballet flat: Loeffler Randall Leonie<figure><img src="https://i.insider.com/65de5590ce7f1785b2e454b5?format=jpeg" height="900" width="1200" charset="" alt="Brown satin Loeffler Randall Leonie ballet flats on model."/><figcaption><p class="copyright">Loeffler Randall</p></figcaption></figure>
      
      
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    <p>These coquettish ballet flats come in a classic satin sheen we associate with genuine pointe shoes, as well as woven leather, mesh, and crochet knit versions. The <a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=biauto-64330-20&amp;h=3f81800bc79d6cae308bca49a739d705a2b93fc860a17ed00e5f9458c69cb65a&amp;postID=65dcb93a598842733a2bf705&amp;postSlug=guides%2Fstyle%2Fbest-ballet-flats&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Floefflerrandall.com%2Fsearch%3Fview%3Dshop%26amp%3Bq%3Dleonie" data-autoaffiliated="true">Leonies</a> have a padded leather footbed with Loeffler Randall&#39;s gold stamped logo, an almond toe, and an elastic bridge strap for added security.</p></div><div class="slide">Best luxury ballet flats: Mansur Gavriel Dream Ballerina<figure><img src="https://i.insider.com/65de4df8ce7f1785b2e45000?format=jpeg" height="900" width="1200" charset="" alt="Tan Mansur Gavriel Dream Ballerina ballet flats worn with tan socks on model."/><figcaption><p class="copyright">Mansur Gavriel/Instagram</p></figcaption></figure>
    
    
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    <p>Though these are definitely a splurge, the $395 price tag on Mansur Gavriel&#39;s Dream Ballerina flats isn&#39;t so unreasonable when you compared to similar ballet flats from Chanel (starting at $750) or Louboutin (about $500).</p><p>What you&#39;re paying for: a buttery soft lambskin leather, cushioned insoles that make the shoes wear more like a loafer than a flat, just enough sole traction to keep you stable on slippery surfaces, and a classic look that can be worn with virtually anything in your closet. </p><p>&#34;As far as sizing goes, I am usually somewhere in between a 7.5 and 8, and I ordered a size 38 (the European equivalent of an 8). Mansur Gavriel&#39;s site says to order a full size up from your usual size, but in my experience, it&#39;s better to opt for either your true size or one half size up if you sometimes find your true size to be tight in other brands.&#34; <strong>Sally Kaplan, executive editor, Insider Reviews</strong></p></div><div class="slide">FAQ<h3 class="faq-question">Are ballet flats comfortable for all-day wear?</h3><p class="faq-answer">Some are, but not all. The most comfortable ballet flats for long wear usually have cushioning, some arch and heel support, a roomy toe box, and enough structure to keep your foot stable; very flat, thin-soled styles tend to be less forgiving over time.</p><h3 class="faq-question">Are ballet flats bad for your feet?</h3><p class="faq-answer">Ballet flats are not automatically bad for your feet, but very flat, flimsy, or pointed pairs can crowd the toes and provide too little support for long walks or long hours standing. That is especially true if you already deal with foot pain, plantar fasciitis, bunions, or arch issues.</p><h3 class="faq-question">Do ballet flats need arch support?</h3><p class="faq-answer">They often do, especially if you have flat feet, high arches, or recurring foot fatigue. Podiatry guidance generally recommends matching support to your arch type, and insoles or orthotics can add cushioning and stability if a flat&#39;s built-in footbed is too minimal. Some picks with great arch support are the <a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=biauto-64330-20&amp;h=cf1bad9771958275180a6c882a190883158374afe104556db41631f2aa9f9e21&amp;postID=65dcb93a598842733a2bf705&amp;postSlug=guides%2Fstyle%2Fbest-ballet-flats&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fus.frankie4.com%2Fproducts%2Ftrinity-black-tumbled" data-autoaffiliated="true">Frankie4 Trinity Ballet Flats</a> or the <a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=biauto-64330-20&amp;h=0f3a03da830caea258bc2ca4a183a46f657a7742372782e28a6648228e68cb9f&amp;postID=65dcb93a598842733a2bf705&amp;postSlug=guides%2Fstyle%2Fbest-ballet-flats&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fmgemi.com%2Fproducts%2Fthe-danza-tan-leather" data-autoaffiliated="true">M.Gemi Danza</a>.</p><h3 class="faq-question">Are ballet flats good for standing all day?</h3><p class="faq-answer">They can work if they have real cushioning and support, but many minimal ballet flats are not ideal for all-day standing. Foot specialists generally recommend more structured, cushioned shoes for prolonged standing, especially for people with flat feet or recurring soreness.</p><h3 class="faq-question">How should ballet flats fit?</h3><p class="faq-answer">They should feel secure without pinching, with room for your toes to move and a heel that stays in place without slipping. A common fit guideline is about a half-inch, or roughly 1 centimeter, of space in front of your longest toe, plus adequate width so your foot does not spill over the insole.</p><h3 class="faq-question">Can you wear ballet flats if you have plantar fasciitis?</h3><p class="faq-answer">You can, but only if the pair has meaningful support. Cleveland Clinic advises looking for cushioning plus heel and arch support and notes that very flat shoes can worsen plantar fasciitis, so a slightly raised, supportive flat or one with room for orthotics is a better bet.</p><h3 id=""></h3><h3 id=""></h3></div></div><div class="read-original">Read the original article on <a href="https://www.businessinsider.com/guides/style/best-ballet-flats">Business Insider</a></div>]]></content:encoded>
      <author>insider@insider.com (Talia Ergas)</author>
      <guid>https://www.businessinsider.com/guides/style/best-ballet-flats</guid>
      <pubDate>Fri, 10 Apr 2026 13:52:56 +0000</pubDate>
      <category domain="https://www.businessinsider.com/insiderpicks-style">Style (Reviews)</category>
      <category domain="https://www.businessinsider.com/insiderpicks">Reviews</category>
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      <category>ip-style</category>
      <category>ip-roundup</category>
      <category>insider-reviews</category>
      <category>womens-shoes</category>
      <category>quince</category>
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      <title>My husband and I traveled to 29 states last year. These 4 exceeded my expectations.</title>
      <link>https://www.businessinsider.com/us-states-that-surprised-me-frequent-traveler-2026-4</link>
      <description>After traveling across the US last year with my husband, a few states really surprised me, like North Dakota, Georgia, Kentucky, and Minnesota.</description>
      <content:encoded><![CDATA[<figure><img src="https://i.insider.com/69b9a65febc245a53a811338?format=jpeg" height="1258" width="1677" charset="" alt="Emily and her husband pose for a selfie on a porch-style balcony."/><figcaption>After traveling to 29 states last year, a few pleasantly surprised me.<p class="copyright">Emily Pogue</p></figcaption></figure><ul class="summary-list"><li>My husband and I spent most of last year <a target="_blank" href="https://www.businessinsider.com/most-beautiful-places-to-visit-in-us-2024-1" data-autoaffiliated="false">traveling around the United States</a>.</li><li>After visiting 29 states, I was pleasantly surprised by North Dakota&#39;s natural beauty.</li><li>As a lover of both history and nature, I really enjoyed spending time in Georgia.</li></ul><p>Last year, my husband Joey and I traveled across the US, visiting 29 states.</p><p>Although I thought I knew what to expect, a few states were filled with pleasant surprises, from fascinating hole-in-the-wall historic sites to stunning natural beauty.</p><p>Of all the places we visited, these four states surprised me most.</p><h2 id="3b039925-2c00-4a9e-b615-c7549023f0ac" data-toc-id="3b039925-2c00-4a9e-b615-c7549023f0ac">North Dakota is home to some stunning landscapes</h2><figure><img src="https://i.insider.com/69b99180d387710cb9e458fe?format=jpeg" height="3024" width="4032" charset="" alt="Two horses grazing in a field."/><figcaption>I was amazed by the wildlife in North Dakota.<p class="copyright">Emily Pogue</p></figcaption></figure><p>I have to be honest — going into North Dakota, my hopes were not high. <a target="" class="" href="https://www.businessinsider.com/what-its-like-living-in-bismarck-north-dakota-2023-10">North Dakota</a> isn&#39;t exactly at the top of most people&#39;s &#34;must-visit&#34; list.</p><p>In fact, the state has a tongue-in-cheek response to being a less-popular destination: when we visited the Fargo-Moorhead Visitors Center, my husband got a (surprisingly soft) T-shirt and certificate for &#34;saving&#34; North Dakota as his 50th state to visit.</p><p>However, there&#39;s one place that completely flipped my narrative on North Dakota: <a target="" class="" href="https://www.businessinsider.com/every-major-us-national-park-ranked-traveler-who-visited-all">Theodore Roosevelt National Park</a>. Located near the state&#39;s western border, this national park contains everything I seek out in a park experience: incredible wildlife, dramatic views, and a sense of solitude.</p><p>The animal sightings here were top-tier. We saw dozens of bison, including newborn calves, roaming all throughout the park. But even more exciting was seeing the elusive wild stallions.</p><p>There&#39;s something so fascinating about seeing a typically domesticated animal completely unrestrained.</p><p>We also spent some time cruising around the quaint town of Medora. The little shops have everything you&#39;d expect to find in a Western town, like homemade jam and handmade leather jewelry.</p><p>Although I didn&#39;t spend much time exploring the rest of North Dakota, I think the western section is a well-deserved detour if you&#39;re visiting a surrounding state.</p><h2 id="f51a5d30-6e33-460a-98d5-fcceb36d3d3a" data-toc-id="f51a5d30-6e33-460a-98d5-fcceb36d3d3a">As a lover of both history and nature, I really enjoyed visiting Georgia</h2><figure><img src="https://i.insider.com/69b99426d387710cb9e45910?format=jpeg" height="3024" width="4032" charset="" alt="A road lined with arching oak trees covered in Spanish moss."/><figcaption>There&#39;s so much to love about Georgia.<p class="copyright">Emily Pogue</p></figcaption></figure><p>My husband and I really leaned into our inner history nerds last year as we traveled across the country.</p><p>We visited mainstream historic sites, like Gettysburg and <a target="" class="" href="https://www.businessinsider.com/famous-landmarks-under-construction-photos">the Statue of Liberty</a>, but also broadened our search to more niche landmarks. During our two months in Georgia, we discovered a treasure trove of slightly offbeat historic sites.</p><p>One weekend, we ventured out to the Little White House — Franklin Delano Roosevelt&#39;s private retreat, where he sought treatment for his polio symptoms in the local <a target="" class="" href="https://www.businessinsider.com/hot-springs-national-park-arkansas-unique">hot springs</a>.</p><p>We also checked out Plains, Georgia, the hometown of <a target="" class="" href="https://www.businessinsider.com/president-jimmy-carter-life-in-photos">Jimmy Carter</a>. On a warm December afternoon, we wandered around Carter&#39;s childhood farm and school.</p><p>Of course, we didn&#39;t spend all our time wandering around old buildings. We also checked out Georgia&#39;s beautiful nature and spent time lounging on the beach on Tybee Island (even spotting a few dolphins) and marveling at the live oaks in Wormsloe State Historic Site in Savannah.</p><h2 id="8f669300-9050-479c-bdb9-763ecd195d22" data-toc-id="8f669300-9050-479c-bdb9-763ecd195d22">I was shocked how much I enjoyed my time in Kentucky</h2><figure><img src="https://i.insider.com/69b9ab30d387710cb9e459a7?format=jpeg" height="2994" width="3992" charset="" alt="The exterior of a distillery that looks like a castle."/><figcaption>Castle and Key Distillery was gorgeous.<p class="copyright">Emily Pogue</p></figcaption></figure><p>For years, our friend group had discussed exploring the Kentucky Bourbon Trail. And last year, we finally did it. The only problem? I don&#39;t like bourbon.</p><p>I shrugged off this minor detail, happy to spend time with my friends and absorb a new experience. However, I was shocked by how much I enjoyed the rural areas of Kentucky, as well as Louisville and Lexington.</p><p>First off, I didn&#39;t expect the bourbon distilleries to be so picturesque. I found myself wanting to wander around the stunning grounds rather than sit through the tastings. Castle and Key Distillery, for example, is a literal castle that looks like it should be in Scotland instead of the Bluegrass State.</p><p>Between our visits to distilleries, however, the views didn&#39;t stop. On tiny backroads, we&#39;d drive past sprawling ranches that were neat as a pin.</p><h2 id="642d5a2d-9d7f-4c7a-87b5-0949f3e46bb3" data-toc-id="642d5a2d-9d7f-4c7a-87b5-0949f3e46bb3">I was impressed by Minnesota&#39;s nature and charming towns</h2><figure><img src="https://i.insider.com/69bc14e1d387710cb9e463f1?format=jpeg" height="5165" width="6887" charset="" alt="A downtown street in Stillwater, Minnesota."/><figcaption>We spent some time exploring Stillwater, Minnesota.<p class="copyright">Cheri Alguire/Shutterstock</p></figcaption></figure><p>Growing up in Iowa, I only went to Minnesota once: to visit the <a target="" class="" href="https://www.businessinsider.com/photos-mall-of-america-experiences-better-than-shopping-minneapolis-2022-4">Mall of America</a>. So, last year, we decided to see what else the state has to offer.</p><p>We quickly discovered that its &#34;Land of 10,000 Lakes&#34; nickname is very appropriate. Even on rural highways, we found the prettiest little lakes, some untouched and others with small docks.</p><p>Just about 30 miles east of Minneapolis, we visited the small river town of Stillwater, which was jam packed with antique shops, book stores, and so many candy and ice cream shops that I became worried about the town&#39;s sugar intake.</p><p>We took the scenic byway north out of Stillwater, stopping at overlooks to watch the kayakers on the St. Croix River far below. It was a lovely way to spend an afternoon, and I can&#39;t wait to check out other natural areas on my next visit.</p><div class="read-original">Read the original article on <a href="https://www.businessinsider.com/us-states-that-surprised-me-frequent-traveler-2026-4">Business Insider</a></div>]]></content:encoded>
      <author>insider@insider.com (Emily Pogue)</author>
      <guid>https://www.businessinsider.com/us-states-that-surprised-me-frequent-traveler-2026-4</guid>
      <pubDate>Fri, 10 Apr 2026 13:47:01 +0000</pubDate>
      <category domain="https://www.businessinsider.com/travel">Travel</category>
      <category>freelancer-le</category>
      <category>freelancer</category>
      <category>travel</category>
      <category>us-travel</category>
      <category>north-dakota</category>
      <category>georgia</category>
      <category>kentucky</category>
      <category>minnesota</category>
      <media:thumbnail url="https://i.insider.com/69b9a65febc245a53a811338?format=jpeg" width="1677" height="1258"></media:thumbnail>
    </item>
    <item>
      <title>The most famous movie set in every state</title>
      <link>https://www.businessinsider.com/most-famous-movie-set-in-every-state</link>
      <description>From California to New York, from &#34;Clueless&#34; to &#34;Taxi Driver,&#34; here&#39;s the most famous movie set in every state.</description>
      <content:encoded><![CDATA[<figure><img src="https://i.insider.com/69d689aaf36fd1a78c051f41?format=jpeg" height="1470" width="1960" charset="" alt="hairspray"/><figcaption>&#34;Hairspray.&#34;<p class="copyright">New Line Cinema</p></figcaption></figure><ul class="summary-list"><li>Every state is home to at least one truly iconic movie.</li><li>We used box-office success, awards, and pop-culture staying power to determine the most famous.</li><li>Some states were no-brainers, while others had myriad options.</li></ul><p>A movie doesn&#39;t need the backing of a major studio to become famous; a small-budget cult classic can be just as iconic — it just needs to speak to audiences and make them feel something.</p><p>Business Insider set out to name the most famous movie in every state, a challenging and subjective endeavor.</p><p>Some states were more obvious than others. While Iowa might be heaven, New York has inspired directors from Martin Scorsese to <a target="" class="" href="https://www.businessinsider.com/rob-reiner-best-movies-directed-2025-12">Rob Reiner</a>, while <a target="" class="" href="https://www.businessinsider.com/john-hughes-best-movies-ranked-according-to-critics">John Hughes&#39;</a> entire filmography consists of Illinois movies.</p><p>To pick the most famous, we evaluated the state&#39;s prominence in the movie and considered whether it was filmed in that state or not. The <a target="" class="" href="https://www.businessinsider.com/highest-grossing-movies-box-office-2017-1">movie&#39;s lifetime gross</a>, its critical acclaim, and testimonials by our geographically diverse staff also influenced our decisions.</p><p>Here&#39;s our list of the most famous movie from every state.</p><p><em>An earlier version of this story was written by Melia Robinson and Frank Pallotta. Additional reporting by Melissa Stanger, Ian Phillips, and Kirsten Acuna.</em></p><div id="slideshow"><div class="slide">ALABAMA: &#34;Forrest Gump&#34; (1994)<figure><img src="https://i.insider.com/69d66d841a512d0a63e73846?format=jpeg" height="1186" width="2372" charset="" alt="forrest gump"/><figcaption>&#34;Forrest Gump.&#34;<p class="copyright">Paramount Pictures</p></figcaption></figure><p>Even though &#34;Forrest Gump&#34; took Tom Hanks from Vietnam to the White House, home was always the fictional town of Greenbow, Alabama. Plus, Forrest was an All-American for the Alabama Crimson Tide.</p></div><div class="slide">ALASKA: &#34;Into the Wild&#34; (2007)<figure><img src="https://i.insider.com/69d66dddf36fd1a78c051e0b?format=jpeg" height="1338" width="2676" charset="" alt="into the wild"/><figcaption>&#34;Into the Wild.&#34;<p class="copyright">Paramount Vantage</p></figcaption></figure><p>&#34;Into the Wild&#34; follows Chris McCandless, played by Emile Hirsch, as he heads to Alaska to find his place in the world. The journey would bring McCandless to many places, but his ultimate destination was the Land of the Midnight Sun.</p><p>Business Insider also named the book that inspired the movie, &#34;Into the Wild&#34; by Jon Krakauer, <a target="" class="" href="https://www.businessinsider.com/most-famous-book-set-in-every-state">the most famous book</a> set in Alaska.</p></div><div class="slide">ARIZONA: &#34;Raising Arizona&#34; (1987)<figure><img src="https://i.insider.com/69d66e111a512d0a63e7384f?format=jpeg" height="600" width="1200" charset="" alt="raising arizona"/><figcaption>&#34;Raising Arizona.&#34;<p class="copyright">20th Century Fox</p></figcaption></figure><p>The Coen brothers&#39; cult classic follows H.I. McDunnough, a Tempe native, and his wife as they attempt to have a baby, either naturally or through kidnapping.</p><p>The Coens made the pair all the more real by incorporating a vernacular that Joel Coen called &#34;a mixture of local dialect and a vocabulary we imagined from the likely reading materials of the characters.&#34;</p></div><div class="slide">ARKANSAS: &#34;Sling Blade&#34; (1996)<figure><img src="https://i.insider.com/69d66fe8cc468aeec524ce84?format=jpeg" height="640" width="1280" charset="" alt="Sling Blade"/><figcaption>&#34;Sling Blade.&#34;<p class="copyright">Miramax Films</p></figcaption></figure><p>&#34;Sling Blade&#34; tells the story of a man with a developmental disability, played by Billy Bob Thornton, an actual Arkansan, who was put away for killing his mother as a child. The film, set and shot in Arkansas, explores what it means to be redeemed in rural America.</p></div><div class="slide">CALIFORNIA: &#34;Clueless&#34; (1995)<figure><img src="https://i.insider.com/5a7daa0ad03072e6078b48cd?format=jpeg" height="760" width="1520" charset="" alt="clueless stacy dash alicia silverstone"/><figcaption><p class="copyright">Paramount Pictures</p></figcaption></figure><p>The 1995 teen comedy may focus on the lifestyle of Beverly Hills&#39; most rich and privileged, but it&#39;s as sunny as the Golden State itself. Led by Alicia Silverstone&#39;s Cher, &#34;<a target="" class="" href="https://www.businessinsider.com/clueless-interesting-details-you-missed-fun-facts">Clueless</a>&#34; showcases the ideal Californian lifestyle while never going below Sunset.</p></div><div class="slide">COLORADO: &#34;The Shining&#34; (1980)<figure><img src="https://i.insider.com/69d6705f1a512d0a63e73869?format=jpeg" height="1181" width="2362" charset="" alt="the shining"/><figcaption>&#34;The Shining.&#34;<p class="copyright">Warner Bros. Pictures</p></figcaption></figure><p>Even though the movie was filmed in different states, &#34;The Shining&#34; takes place at the Overlook Hotel in the secluded Colorado mountains that could — once the long winter sets in — drive anyone as mad as Jack Nicholson&#39;s axe-wielding Jack Torrance.</p></div><div class="slide">CONNECTICUT: &#34;The Stepford Wives&#34; (1975)<figure><img src="https://i.insider.com/69d670961a512d0a63e7386c?format=jpeg" height="750" width="1500" charset="" alt="The Stepford Wives"/><figcaption>&#34;The Stepford Wives.&#34;<p class="copyright">Columbia Pictures</p></figcaption></figure><p>The female residents of the small town of Stepford, Connecticut, seem too good to be true, and they are. The 1975 film, shot in Connecticut, shows that life in the suburbs may not be all it&#39;s cracked up to be.</p></div><div class="slide">DELAWARE: &#34;Fight Club&#34; (1999)<figure><img src="https://i.insider.com/5696bd23c08a80492c8b7b19?format=jpeg" height="500" width="1000" charset="" alt="Fight Club"/><figcaption><p class="copyright">Fox 2000 Pictures</p></figcaption></figure><p>It&#39;s hard to tell that David Fincher&#39;s &#34;Fight Club&#34; was set in Delaware, but there are small hints. Addresses, license plates, and the original Wilmington location in the novel by Chuck Palahniuk make it easy to see that the state where you &#34;don&#39;t talk about fight club&#34; is Delaware.</p></div><div class="slide">FLORIDA: &#34;Scarface&#34; (1983)<figure><img src="https://i.insider.com/69d670dacc468aeec524cea1?format=jpeg" height="1278" width="2556" charset="" alt="scarface"/><figcaption>&#34;Scarface.&#34;<p class="copyright">Universal Pictures</p></figcaption></figure><p>Though shot in Los Angeles — Miami officials thought filming there would ruin tourism — &#34;Scarface&#34; is set during the wild 1980s in South Beach and explores the underbelly of the Sunshine State better than any other movie could.</p></div><div class="slide">GEORGIA: &#34;Gone with the Wind&#34; (1939)<figure><img src="https://i.insider.com/5671bce92340f816008b6242?format=jpeg" height="496" width="992" charset="" alt="gone with the wind"/><figcaption><p class="copyright">MGM</p></figcaption></figure><p>From the Antebellum Era to Reconstruction, the events of Civil War-time Georgia are told through the love story of Rhett Butler and Scarlett O&#39;Hara in this 1939 romance.</p></div><div class="slide">HAWAII: &#34;Pearl Harbor&#34; (2001)<figure><img src="https://i.insider.com/5a7dab28d0307253048b49a6?format=jpeg" height="1024" width="2048" charset="" alt="pearl harbor movie"/><figcaption><p class="copyright">Buena Vista Pictures</p></figcaption></figure><p>The 2001 action drama depicts the attack on Pearl Harbor, a &#34;day that will live in infamy,&#34; while employing a love story to explore the beauty of Hawaii.</p></div><div class="slide">IDAHO: &#34;Napoleon Dynamite&#34; (2004)<figure><img src="https://i.insider.com/69d67270f36fd1a78c051e3d?format=jpeg" height="1000" width="2000" charset="" alt="napoleon dynamite"/><figcaption>&#34;Napoleon Dynamite.&#34;<p class="copyright">Fox Searchlight Pictures</p></figcaption></figure><p>This 2004 cult classic, starring Jon Heder in the titular role, takes place in the town of Preston, Idaho, where Napoleon tries to get his buddy Pedro elected class president.</p></div><div class="slide">ILLINOIS: &#34;Ferris Bueller&#39;s Day Off&#34; (1986)<figure><img src="https://i.insider.com/5a7dabc5d03072920e8b47f2?format=jpeg" height="1083" width="2166" charset="" alt="Ferris Bueller Paramount"/><figcaption><p class="copyright">Paramount</p></figcaption></figure><p>Director John Hughes&#39; love letter to Chicago sees Ferris Bueller and his buddies play hooky by exploring Wrigley Field, the Chicago Mercantile Exchange, the Art Institute of Chicago, and other Windy City locales.</p><p>While many Hughes films — and other classic films — take place in Illinois, none represent the state better than &#34;Ferris Bueller.&#34;</p></div><div class="slide">INDIANA: &#34;A Christmas Story&#34; (1983)<figure><img src="https://i.insider.com/69d673091a512d0a63e7389c?format=jpeg" height="640" width="1280" charset="" alt="a christmas story"/><figcaption>&#34;A Christmas Story.&#34;<p class="copyright">MGM/UA Entertainment Co.</p></figcaption></figure><p>In early-1940s Indiana, Ralphie&#39;s pursuit of a Red Ryder BB gun for Christmas makes this perennial holiday film a classic. The film also reminds viewers to never lick a metal pole outside in the middle of a cold Indiana winter.</p></div><div class="slide">IOWA: &#34;Field of Dreams&#34; (1989)<figure><img src="https://i.insider.com/5a7dac09d0307298068b4956?format=jpeg" height="800" width="1600" charset="" alt="Field of Dreams"/><figcaption><p class="copyright">Universal</p></figcaption></figure><p>&#34;Field of Dreams&#34; captures the dreamy quality of the Hawkeye State when Kevin Costner&#39;s Ray builds a baseball field in the middle of his Iowa cornfield. The line &#34;Is this heaven? No, it&#39;s Iowa&#34; has since become one of the state&#39;s slogans.</p></div><div class="slide">KANSAS: &#34;In Cold Blood&#34; (1967)<figure><img src="https://i.insider.com/69d673871a512d0a63e738a0?format=jpeg" height="788" width="1400" charset="" alt="in cold blood"/><figcaption>&#34;In Cold Blood.&#34;<p class="copyright">Columbia Pictures</p></figcaption></figure><p>No, it&#39;s not the most pleasant movie to watch, but it&#39;s based on one of the most (in)famous things to ever happen in Kansas: the 1959 murders of the Clutter family in Holcomb by two ex-cons, Perry Smith and Richard Hickock.</p></div><div class="slide">KENTUCKY: &#34;Coal Miner&#39;s Daughter&#34; (1980)<figure><img src="https://i.insider.com/69d677291a512d0a63e738c7?format=jpeg" height="800" width="1600" charset="" alt="Coal Miner&#39;s Daughter"/><figcaption>&#34;Coal Miner&#39;s Daughter.&#34;<p class="copyright">Universal Pictures</p></figcaption></figure><p>&#34;Coal Miner&#39;s Daughter&#34; tells the story of country singer Loretta Lynn and how she went from the backwoods of Kentucky to the top of the charts. Sissy Spacek won an Academy Award for her portrayal of the singer.</p></div><div class="slide">LOUISIANA: &#34;The Green Mile&#34; (1999)<figure><img src="https://i.insider.com/5a7dac76d0307298068b4958?format=jpeg" height="640" width="1280" charset="" alt="The Green Mile"/><figcaption><p class="copyright">Warner Bros.</p></figcaption></figure><p>&#34;The Green Mile&#34; places Tom Hanks and Michael Clarke Duncan in a Louisiana prison. The film explores the soft sensibilities of the state through Hanks&#39; kind prison officer and Duncan&#39;s Oscar-nominated performance as the magically healing John Coffey.</p></div><div class="slide">MAINE: &#34;The Shawshank Redemption&#34; (1994)<figure><img src="https://i.insider.com/5a7dacacd0307281028b49c1?format=jpeg" height="440" width="880" charset="" alt="shawshank repedemption"/><figcaption><p class="copyright">Columbia Pictures</p></figcaption></figure><p>Another Stephen King adaptation on the list, &#34;The Shawshank Redemption&#34; takes place in King&#39;s home state of Maine. Most of the film is set behind the bars of the fictional Shawshank Prison, but once Andy Dufresne escapes, he takes a moment to throw up his hands in the great Maine outdoors.</p><p>Honorable mention to almost <a target="_blank" href="https://www.businessinsider.com/every-stephen-king-adaptation-ranked">every other King adaptation</a>, most of which take place in Maine.</p></div><div class="slide">MARYLAND: &#34;Hairspray&#34; (2007)<figure><img src="https://i.insider.com/55d5ef899dd7cc22008b49fb?format=jpeg" height="700" width="1400" charset="" alt="Hairspray, Baltimore"/><figcaption><p class="copyright">New Line Cinema</p></figcaption></figure><p>&#34;Hairspray&#34; opens with Tracy Turnblad belting &#34;Good Morning, Baltimore,&#34; and with that begins her dreamy journey to &#34;The Corny Collins Show.&#34; The musical comedy shows Maryland to be a place of dreamers, doers, and dancers.</p></div><div class="slide">MASSACHUSETTS: &#34;Good Will Hunting&#34; (1997)<figure><img src="https://i.insider.com/5a7dacf8d0307253048b49b1?format=jpeg" height="519" width="1038" charset="" alt="Good Will Hunting robin williams matt damon"/><figcaption><p class="copyright">Miramax</p></figcaption></figure><p>&#34;Good Will Hunting&#34; explores the heart of Boston through the eyes of Will Hunting (Matt Damon), a genius janitor trying to deal with his issues. Massachusetts natives and costars Damon and Ben Affleck won an Academy Award for the screenplay.</p></div><div class="slide">MICHIGAN: &#34;American Pie&#34; (1999)<figure><img src="https://i.insider.com/69d677d5f36fd1a78c051e89?format=jpeg" height="1254" width="2508" charset="" alt="american pie"/><figcaption>&#34;American Pie.&#34;<p class="copyright">Universal Pictures</p></figcaption></figure><p>The raunchy teen comedy follows four Michigan teenagers trying to lose their virginity before going to college. Writer Adam Herz grew up in Grand Rapids and based the film&#39;s script on his adventures growing up there.</p></div><div class="slide">MINNESOTA: &#34;The Mighty Ducks&#34; (1992)<figure><img src="https://i.insider.com/5a7dad52d03072920e8b47fb?format=jpeg" height="750" width="1500" charset="" alt="Emilo, Mighty Ducks"/><figcaption><p class="copyright">Buena Vista Pictures</p></figcaption></figure><p>Minnesota is known for its wildlife, but the most famous ducks from the Gopher State are the hockey players coached by Gordon Bombay.</p><p>The 1992 film takes place in Minneapolis, and later franchise installments feature Minnesota landmarks like the Mall of America.</p></div><div class="slide">MISSISSIPPI: &#34;The Help&#34; (2011)<figure><img src="https://i.insider.com/69d6799bcc468aeec524cf04?format=jpeg" height="1331" width="2662" charset="" alt="the help"/><figcaption>&#34;The Help.&#34;<p class="copyright">Walt Disney Studios Motion Pictures</p></figcaption></figure><p>Rightful <a target="_blank" href="https://www.businessinsider.com/the-help-is-a-terrible-movie-to-watch-about-racism-2020-6">criticisms about its portrayal of race</a> aside, &#34;The Help&#34; was a phenomenon upon its release in 2011, with Octavia Spencer winning the Academy Award for best supporting actress, plus additional nominations for <a target="_blank" href="https://www.businessinsider.com/viola-davis-regrets-the-help-criticism-racism-2020-7">Viola Davis</a>, Jessica Chastain, and best picture.</p><p>The film follows two Black maids living in Jackson, Mississippi, in the &#39;60s, as they deal with systemic racism.</p></div><div class="slide">MISSOURI: &#34;Gone Girl&#34; (2014)<figure><img src="https://i.insider.com/69d67afd1a512d0a63e73903?format=jpeg" height="1000" width="2000" charset="" alt="gone girl"/><figcaption>&#34;Gone Girl.&#34;<p class="copyright">20th Century Fox</p></figcaption></figure><p>David Fincher&#39;s wildly entertaining adaptation of the novel of the same name uses suburban Carthage, Missouri, to capture a bizarre mystery and a crumbling marriage.</p></div><div class="slide">MONTANA: &#34;Legends of the Fall&#34; (1994)<figure><img src="https://i.insider.com/69d67b2bf36fd1a78c051ead?format=jpeg" height="1408" width="2520" charset="" alt="Legends of the Fall"/><figcaption>&#34;Legends of the Fall.&#34;<p class="copyright">Sony Pictures Releasing</p></figcaption></figure><p>An epic Western saga starring Brad Pitt, Anthony Hopkins, and Aidan Quinn, &#34;Legends of the Fall&#34; follows three brothers and their father living in a remote part of Montana, depicting the events of World War I through Prohibition.</p></div><div class="slide">NEBRASKA: &#34;Nebraska&#34; (2013)<figure><img src="https://i.insider.com/69d67b6e1a512d0a63e7390a?format=jpeg" height="640" width="1280" charset="" alt="nebraska"/><figcaption>&#34;Nebraska.&#34;<p class="copyright">Paramount Pictures</p></figcaption></figure><p>This one seems too obvious. Director Alexander Payne sets most of his films (&#34;Election,&#34; &#34;About Schmidt&#34;) in his home state of Nebraska, but we had to go with the titular movie. This film, shot in black and white, captures the surprisingly haunting beauty of the vast prairies of the Cornhusker State.</p></div><div class="slide">NEVADA: &#34;The Hangover&#34; (2009)<figure><img src="https://i.insider.com/69d67dfd1a512d0a63e73925?format=jpeg" height="1125" width="2250" charset="" alt="the hangover"/><figcaption>&#34;The Hangover.&#34;<p class="copyright">Warner Bros. Pictures</p></figcaption></figure><p>Set against the Vegas Strip and Nevada desert, &#34;The Hangover&#34; is an ode to one of man&#39;s rites of passage: a bachelor party in Sin City. The movie follows, as Alan puts it, &#34;Four of us wolves, running around the desert together, in Las Vegas, looking for strippers and cocaine.&#34;</p></div><div class="slide">NEW HAMPSHIRE: &#34;Jumanji&#34; (1995)<figure><img src="https://i.insider.com/5a7db00bd030727f068b491f?format=jpeg" height="600" width="1200" charset="" alt="jumanji bonnie hunt new hampshire kirsten dunst"/><figcaption><p class="copyright">Sony Pictures Releasing</p></figcaption></figure><p><a target="" class="" href="https://www.businessinsider.com/every-robin-williams-movie-ranked-by-rotten-tomatoes-2022-7">Robin Williams</a>&#39; fantasy-adventure flick &#34;Jumanji&#34; (the original) was set in the fictional town of Brantford, New Hampshire, and shot in the real town of Keene.</p><p>After filming, the crew left an advertisement for Parrish Shoes (the brand Alan&#39;s family owns) painted on a downtown brick wall, which can still be seen today.</p></div><div class="slide">NEW JERSEY: &#34;Clerks&#34; (1994)<figure><img src="https://i.insider.com/69d67e76cc468aeec524cf38?format=jpeg" height="600" width="1200" charset="" alt="clerks"/><figcaption>&#34;Clerks.&#34;<p class="copyright">Miramax Films</p></figcaption></figure><p>Anyone from outside the state will tell you &#34;Garden State&#34; should be the winner here, but after consulting the many Jersey transplants at Business Insider, it&#39;s clear that &#34;Clerks&#34; is the favorite among homegrown audiences.</p><p>The low-budget cult classic was shot in a Leonardo, New Jersey, convenience/video store where director Kevin Smith worked in real life.</p></div><div class="slide">NEW MEXICO: &#34;The Good, the Bad, and the Ugly&#34; (1966)<figure><img src="https://i.insider.com/69d67eb3f36fd1a78c051ecb?format=jpeg" height="512" width="1024" charset="" alt="the good, the bad, and the ugly movie clint eastwood"/><figcaption><p class="copyright">Produzioni Europee Associati</p></figcaption></figure><p>Clint Eastwood, Lee Van Cleef, and Eli Wallach star in the title roles, respectively. The three gunslingers race to find a fortune in gold buried in the then-territory of New Mexico.</p></div><div class="slide">NEW YORK: &#34;Taxi Driver&#34; (1976)<figure><img src="https://i.insider.com/555e04d56da811af0a2bdb84?format=jpeg" height="750" width="1500" charset="" alt="taxi driver robert de niro"/><figcaption>&#34;Taxi Driver.&#34;<p class="copyright">Columbia Pictures</p></figcaption></figure><p>No state had competition for this list quite like New York, with Woody Allen&#39;s most memorable films and a slew of Mafia flicks set in the state.</p><p>But none captures the grit of New York City in the 1970s quite like Martin Scorsese&#39;s &#34;Taxi Driver.&#34; Fans are still drawn to Robert De Niro&#39;s cabbie 40 years later, despite the unfathomable depths of his psychosis.</p></div><div class="slide">NORTH CAROLINA: &#34;Bull Durham&#34; (1988)<figure><img src="https://i.insider.com/69d67f631a512d0a63e73930?format=jpeg" height="930" width="1860" charset="" alt="Bull Durham"/><figcaption>&#34;Bull Durham.&#34;<p class="copyright">Orion Pictures</p></figcaption></figure><p>Set in (of course) Durham, North Carolina, &#34;Bull Durham&#34; is a love letter to minor league baseball, the state of North Carolina, and the crackling chemistry between Crash (Kevin Costner) and Annie (Susan Sarandon).</p></div><div class="slide">NORTH DAKOTA: &#34;Fargo&#34; (1996)<figure><img src="https://i.insider.com/5a7db079d030721b008b4b06?format=jpeg" height="500" width="1000" charset="" alt="fargo original"/><figcaption><p class="copyright">Working Title</p></figcaption></figure><p>While most of the Coen brothers&#39; &#34;Fargo&#34; takes place in Minnesota, the town of Fargo, North Dakota, became famous after the movie&#39;s lead, played by William H. Macy, travels there to hire two men to kidnap his wife and hold her hostage.</p><p>The movie has left such a lasting legacy on pop culture that it even spawned the critically praised drama of the same name. Like the film, the TV show keeps the same dark sense of humor and snowy landscapes.</p></div><div class="slide">OHIO: &#34;Heathers&#34; (1988)<figure><img src="https://i.insider.com/5a7db08ed0307260008b4aa8?format=jpeg" height="640" width="1280" charset="" alt="heathers winona ryder"/><figcaption>&#34;Heathers.&#34;<p class="copyright">New World Pictures</p></figcaption></figure><p>While &#34;Heathers&#34; showed a high school unlike any we&#39;ve ever been to, the killer comedy certainly captured the stereotypical conservatism of Ohioans at the time.</p><p>As Christian Slater&#39;s JD put it, &#34;This is Ohio. I mean, if you don&#39;t have a brewski in your hand, you might as well be wearing a dress.&#34;</p></div><div class="slide">OKLAHOMA: &#34;Twister&#34; (1996)<figure><img src="https://i.insider.com/69d680d71a512d0a63e73935?format=jpeg" height="670" width="1340" charset="" alt="twister"/><figcaption>&#34;Twister.&#34;<p class="copyright">Warner Bros.</p></figcaption></figure><p>Hardcore fans of the iconic natural disaster movie can make the pilgrimage to the &#34;Twister&#34; museum in Wakita, Oklahoma. During filming, the building that houses the museum served as the production studio&#39;s on-location office, dressing room, and art department.</p></div><div class="slide">OREGON: &#34;The Goonies&#34; (1985)<figure><img src="https://i.insider.com/53e38aeaeab8ea5b22dd5fcc?format=jpeg" height="600" width="1200" charset="" alt="the goonies"/><figcaption>&#34;The Goonies.&#34;<p class="copyright">Warner Bros.</p></figcaption></figure><p>The band of teenage misfits who comprise &#34;The Goonies&#34; lives in the &#34;Goon Docks&#34; neighborhood of Astoria, Oregon.</p><p>The real-life town hosts the Walsh family&#39;s house — without the Rube Goldberg contraptions that operate the gate — the Clatsop County Jail, and the Flavel House Museum, where Mr. Walsh worked.</p></div><div class="slide">PENNSYLVANIA: &#34;Rocky&#34; (1976)<figure><img src="https://i.insider.com/5a7db13ad03072ae0a8b48ae?format=jpeg" height="1500" width="3000" charset="" alt="rocky steps philadelphia philly"/><figcaption>&#34;Rocky.&#34;<p class="copyright">United Artists</p></figcaption></figure><p>Two of the most famous tourist attractions in Philadelphia, according to the city&#39;s tourism website, are the Rocky Statue and the &#34;Rocky Steps,&#34; better known as the Art Museum Steps.</p><p>The <a target="_blank" rel="noopener" href="https://www.youtube.com/watch?v=NubH5BDOaD8">montage</a> showing the Italian Stallion climbing all 72 stone steps is one of the most iconic movie scenes of all time.</p></div><div class="slide">RHODE ISLAND: &#34;The Witches of Eastwick&#34; (1987)<figure><img src="https://i.insider.com/5a7db155d030727f068b492d?format=jpeg" height="1024" width="2048" charset="" alt="witches of eastwick"/><figcaption>&#34;The Witches of Eastwick.&#34;<p class="copyright">Warner Bros.</p></figcaption></figure><p>Based on the John Updike novel of the same name, &#34;The Witches of Eastwick&#34; takes place in the picturesque waterfront town of Eastwick and follows three women who accidentally summon the devil. It&#39;s inspired by the Rhode Island town of Wickford, which Updike visited once, falling in love with its charm.</p></div><div class="slide">SOUTH CAROLINA: &#34;The Notebook&#34; (2004)<figure><img src="https://i.insider.com/5a7db177d03072ae0a8b48b2?format=jpeg" height="750" width="1500" charset="" alt="The Notebook"/><figcaption><p class="copyright">New Line Cinema</p></figcaption></figure><p>&#34;The Notebook&#34; does Charleston justice like few movies have. Some of the most recognizable filming locations include the American Theater, where Allie and Noah have their double-date, and Cypress Gardens, the dreamlike swamp that Noah and Allie paddle through during the rainstorm.</p></div><div class="slide">SOUTH DAKOTA: &#34;Dances with Wolves&#34; (1990)<figure><img src="https://i.insider.com/5a7db18fd03072920e8b4818?format=jpeg" height="809" width="1618" charset="" alt="dances with wolves kevin costner"/><figcaption>&#34;Dances with Wolves.&#34;<p class="copyright">Orion Pictures</p></figcaption></figure><p>Located just 15 minutes from Mount Rushmore, the original buildings used in the Oscar-winning movie &#34;Dances with Wolves&#34; have been transformed into a museum.</p><p>According to its website, you can stand where Kevin Costner&#39;s character, John D. Dunbar, was given his new posting orders for Fort Hays.</p></div><div class="slide">TENNESSEE: &#34;Nashville&#34; (1975)<figure><img src="https://i.insider.com/69d683291a512d0a63e7395d?format=jpeg" height="1139" width="2277" charset="" alt="nashville"/><figcaption>&#34;Nashville.&#34;<p class="copyright">Paramount Pictures</p></figcaption></figure><p>&#34;Nashville&#34; is widely regarded as one of the best films of all time. It tells a sprawling story of 24 main characters as they try to break into the country music industry (or struggle to maintain their success) during an action-packed 48 hours.</p></div><div class="slide">TEXAS: &#34;The Texas Chain Saw Massacre&#34; (1974)<figure><img src="https://i.insider.com/5a7db1e4d030720a038b4ab1?format=jpeg" height="640" width="1280" charset="" alt="the texas chainsaw massacre"/><figcaption>&#34;The Texas Chain Saw Massacre.&#34;<p class="copyright">Bryanston Distributing Company</p></figcaption></figure><p>An over-the-top slasher movie that continues to influence the horror genre today, &#34;The Texas Chain Saw Massacre&#34; was filmed mostly near Round Rock, Austin, with a budget of $60,000, which was raised by an Austin politician, per <a target="_blank" href="http://www.texasmonthly.com/content/they-came-they-sawed">Texas Monthly</a>.</p></div><div class="slide">UTAH: &#34;127 Hours&#34; (2010)<figure><img src="https://i.insider.com/5a7db1f1d030720a038b4ab3?format=jpeg" height="485" width="970" charset="" alt="127 hours james franco"/><figcaption>&#34;127 Hours.&#34;<p class="copyright">Fox Searchlight Pictures</p></figcaption></figure><p>Shot on location in Utah&#39;s red-rock country, &#34;127 Hours&#34; depicts the remarkable true journey of hiker Aron Ralston through Bluejohn Canyon.</p><p>The <a target="_blank" href="http://www.visitutah.com/things-to-do/arts-museums/filmed-in-utah/127-hours">Utah Office of Tourism</a> released 127-hour itineraries, mapping excursions through filming locations and other parts of the state, to celebrate the movie&#39;s success.</p></div><div class="slide">VERMONT: &#34;Super Troopers&#34; (2001)<figure><img src="https://i.insider.com/69d684a1f36fd1a78c051f14?format=jpeg" height="600" width="1200" charset="" alt="super troopers"/><figcaption>&#34;Super Troopers.&#34;<p class="copyright">Fox Searchlight Pictures</p></figcaption></figure><p>During its initial theatrical run, this comedy about Vermont state troopers didn&#39;t do so well at the box office. But thanks to strong home-video sales, &#34;Super Troopers&#34; has become a cult classic, and a sequel is on the horizon for 2026.</p></div><div class="slide">VIRGINIA: &#34;Remember the Titans&#34; (2000)<figure><img src="https://i.insider.com/5229f2d3ecad04bb3e00d7e9?format=jpeg" height="1024" width="2048" charset="" alt="denzel washington remember the titans"/><figcaption>&#34;Remember the Titans.&#34;<p class="copyright">Buena Vista Pictures Distribution</p></figcaption></figure><p>The pinnacle sports drama &#34;Remember the Titans&#34; is based on the real-life T.C. Williams High School football team, which forever changed their racially divided town of Alexandria, Virginia.</p></div><div class="slide">WASHINGTON: &#34;Sleepless in Seattle&#34; (1993)<figure><img src="https://i.insider.com/59402c3fc4adeec3178b58d0?format=jpeg" height="600" width="1200" charset="" alt="sleepless in seattle"/><figcaption>&#34;Sleepless in Seattle.&#34;<p class="copyright">TriStar Pictures</p></figcaption></figure><p>After the death of his wife, Sam Baldwin, played by Tom Hanks, and his son relocate to Seattle, where he learns to love again. Their unusual home, a houseboat docked in Lake Union, can be viewed from a boat tour of the lake.</p></div><div class="slide">WASHINGTON, DC: &#34;A Few Good Men&#34; (1992)<figure><img src="https://i.insider.com/69d68568f36fd1a78c051f1d?format=jpeg" height="1024" width="2048" charset="" alt="a few good men"/><figcaption>&#34;A Few Good Men.&#34;<p class="copyright">Columbia Pictures</p></figcaption></figure><p>This star-studded courtroom drama — with performances by Tom Cruise, Jack Nicholson, Demi Moore, Kevin Bacon, and Kiefer Sutherland — was filmed in DC locations recognizable to tourists and locals, such as the US Department of Commerce, Potomac Park baseball field, and Idle Time Books.</p></div><div class="slide">WEST VIRGINIA: &#34;October Sky&#34; (1999)<figure><img src="https://i.insider.com/5a7db268d030720a038b4ab7?format=jpeg" height="640" width="1280" charset="" alt="October Sky jake gyllenhaal"/><figcaption><p class="copyright">Universal Pictures</p></figcaption></figure><p>Going to work as a coal miner is just something you do in Coalwood, West Virginia. But Homer Hickam, played by Jake Gyllenhaal, defies his father by neglecting tradition and pursuing rocketry in the fall of 1957.</p></div><div class="slide">WISCONSIN: &#34;Dawn of the Dead&#34; (2004)<figure><img src="https://i.insider.com/69d685c71a512d0a63e73975?format=jpeg" height="1024" width="2048" charset="" alt="dawn of the dead"/><figcaption>&#34;Dawn of the Dead.&#34;<p class="copyright">Universal Pictures</p></figcaption></figure><p>When the fictional town of Everett, Wisconsin, is overrun by zombies, a resilient group of human survivors bands together in the local mall to stay alive.</p></div><div class="slide">WYOMING: &#34;Close Encounters of the Third Kind&#34; (1977)<figure><img src="https://i.insider.com/5a7db2b2d030721b008b4b5f?format=jpeg" height="453" width="905" charset="" alt="close encounters of the third kind kevin costner"/><figcaption><p class="copyright">Columbia Pictures</p></figcaption></figure><p>In Steven Spielberg&#39;s Academy Award-nominated sci-fi flick, a UFO transmits a set of geographical coordinates for Devils Tower National Monument near Moorcroft, Wyoming, where a team of investigators set up a top-secret landing zone for their otherworldly friends.</p></div></div><div class="read-original">Read the original article on <a href="https://www.businessinsider.com/most-famous-movie-set-in-every-state">Business Insider</a></div>]]></content:encoded>
      <author>insider@insider.com (Gabbi Shaw)</author>
      <guid>https://www.businessinsider.com/most-famous-movie-set-in-every-state</guid>
      <pubDate>Fri, 10 Apr 2026 13:44:01 +0000</pubDate>
      <category domain="https://www.businessinsider.com/entertainment">Entertainment</category>
      <category domain="https://www.businessinsider.com/travel">Travel</category>
      <category>states</category>
      <category>movies</category>
      <category>entertainment</category>
      <category>50-states</category>
      <media:thumbnail url="https://i.insider.com/69d68a4dcc468aeec524cfbd?format=jpeg" width="1992" height="1494"></media:thumbnail>
    </item>
    <item>
      <title>A busy dietitian, who strength-trains during her son&#39;s naps, shares how she gets protein in every meal</title>
      <link>https://www.businessinsider.com/busy-dietitian-mom-eating-enough-protein-in-a-day-2026-4</link>
      <description>A dietitian balancing work, working out, and motherhood shares how she eats enough protein without obsessively tracking her macros.</description>
      <content:encoded><![CDATA[<figure><img src="https://i.insider.com/69d7dae396ef6a4c9d1214d7?format=jpeg" height="641" width="854" charset="" alt="Lauren Twigge"/><figcaption>Lauren Twigge, a registered dietitian, makes sure she includes protein in every meal and snack.<p class="copyright">Lauren Twigge</p></figcaption></figure><ul class="summary-list"><li>Lauren Twigge, a registered dietitian and mom of two, doesn&#39;t obsessively count her <a target="" class="" href="https://www.businessinsider.com/how-to-eat-100-grams-protein-a-day-dietitian-2026-3" data-autoaffiliated="false">protein intake</a>.</li><li>Instead, she aims for roughly 30 grams of protein per meal and 10 grams per snack.</li><li>She shared her favorite ways to sneak in protein, from cottage cheese dips to energy balls.</li></ul><p>Eating enough protein to hit your targets can feel like a second job, especially when you&#39;re already busy.</p><p>Lauren Twigge, a registered dietitian and mom of two living in Dallas, understands the struggle. She told Business Insider that following the recommended <a target="" class="" href="https://www.businessinsider.com/common-mistake-equation-calculating-protein-goal-needs-weight-loss-2026-1">protein intake guidelines</a> — about 1.2 to 1.6 grams per kilogram of body weight — can &#34;sound like a lot of numbers.&#34;</p><p>For busy parents like Twigge, who does strength workouts from YouTube while her son naps, logging every bite just doesn&#39;t feel realistic.</p><p>Instead, Twigge has a simpler way of reaching her protein goals. &#34;I just make protein a priority — I try to get it in every meal and every snack,&#34; she said. She aims for roughly 30 grams per meal and at least 10 grams per snack. Research suggests these amounts are best for staying full and supporting muscle health.</p><p>She incorporates other nutrient-dense foods, such as <a target="" class="" href="https://www.businessinsider.com/easy-lunch-grain-bowl-recipe-protein-fiber-dietitian-approved-2026-3">fiber-packed veggies</a>, complex carbohydrates like whole grains, and healthy fats such as nuts, so that her diet &#34;isn&#39;t protein-only, but protein-paired.&#34;</p><p>Twigge shared some of her favorite ways to sneak protein into her meals without overthinking it.</p><h2 id="9a95d51d-ab6e-44b5-ab99-f030f64e8555" data-toc-id="9a95d51d-ab6e-44b5-ab99-f030f64e8555"><strong>She adds milk, chia seeds, and nuts to her oatmeal</strong></h2><figure><img src="https://i.insider.com/69d7d9dd96ef6a4c9d1214c4?format=jpeg" height="900" width="1200" charset="" alt="Blueberry overnight oats"/><figcaption>Twigge adds toppings like berries and chia seeds to give her oatmeal more fiber and protein.<p class="copyright">Lauren Twigge</p></figcaption></figure><p>Twigge usually starts her mornings with oatmeal, whether it&#39;s hot or meal-prepped overnight oats.</p><p>&#34;You can make oatmeal a really, really balanced breakfast,&#34; she said.</p><p>Oatmeal already has some <a target="" class="" href="https://www.businessinsider.com/easy-breakfast-weight-loss-recipe-protein-fiber-2025-12">protein, fiber, and carbohydrates</a>. To enhance its nutrition, Twigge uses milk instead of water for extra protein and adds chia seeds for additional fiber and healthy fats. Toppings like fruit add more fiber and antioxidants, while nuts add a bit more protein and healthy fats.</p><p>To change things up, she&#39;ll sometimes make chia seed pudding with similar ingredients, or eat pre-made egg bites for something savory.</p><h2 id="a993e955-0ddb-493c-b067-53afcbda4f39" data-toc-id="a993e955-0ddb-493c-b067-53afcbda4f39"><strong>Lunch is a protein-packed snack plate, smoothie, or salad</strong></h2><figure><img src="https://i.insider.com/69d7da1d05c9b303c4e769f2?format=jpeg" height="900" width="1200" charset="" alt="Greek yogurt ranch dip"/><figcaption>To add protein, Twigge uses Greek yogurt or cottage cheese in her ranch dip.<p class="copyright">Lauren Twigge</p></figcaption></figure><p>Twigge generally eats a big breakfast and dinner, while making her lunches lighter.</p><p>&#34;I&#39;m a big snack plate person,&#34; she said. &#34;They&#39;re great for busy people.&#34;</p><p>Hers include hard-boiled eggs (which she batch-cooks in advance), meat sticks, and either a <a target="" class="" href="https://www.businessinsider.com/i-tried-high-protein-cottage-cheese-recipe-tiktok-pasta-eggs-2024-4">cottage cheese-based</a> ranch dip or edamame guacamole served with fresh vegetables.</p><p>Another favorite is a protein smoothie, made with fruit, whey protein powder, milk, and riced cauliflower instead of ice to add extra fiber.</p><p>If she&#39;s pressed for time, she also loves throwing together a bagged salad. &#34;You can make them really convenient, very nutrient dense,&#34; she said.</p><p>For her <a target="" class="" href="https://www.businessinsider.com/high-protein-recipes-from-dietitian-2026-3">protein source</a>, she&#39;ll add some hard-boiled eggs, chickpeas, quinoa, or chicken nuggets.</p><h2 id="5fbe2a7b-7d3d-42fd-87bf-862029924336" data-toc-id="5fbe2a7b-7d3d-42fd-87bf-862029924336"><strong>Common dinners include one-pot stir-fries and creamy pastas</strong></h2><figure><img src="https://i.insider.com/69d7da5af976785dcb18fde4?format=jpeg" height="900" width="1200" charset="" alt="Stir fry"/><figcaption>Twigge switches up the protein source, vegetables, and sauces in her stir-fries to keep them interesting.<p class="copyright">Lauren Twigge</p></figcaption></figure><p>Twigge tries to keep her dinners quick and simple — ideally under 30 minutes.</p><p>&#34;I love <a target="" class="" href="https://www.businessinsider.com/quick-one-pot-dinner-recipes-from-professional-meal-planner-mom">one-pot meals</a>,&#34; she said, adding that she has a few in rotation where she might swap out a few ingredients or sauces, &#34;but the components are the same.&#34;</p><p>She makes lots of stir-fries with ground chicken, turkey, or beef, including vegetables like broccoli and bell peppers. &#34;They&#39;re a really great way to get your protein and your color in a really flavorful way,&#34; she added.</p><p>Twigge also loves building up a <a target="" class="" href="https://www.businessinsider.com/easy-pasta-sauce-recipe-protein-fiber-mediterannean-diet-2025-12">simple pasta dinner</a> by choosing protein-enhanced or high-fiber pastas and swapping milk for cream in the sauce for extra protein.</p><p>Sometimes, she keeps dinner even simpler by making grilled chicken or steak and pairing it with roasted vegetables and sweet potatoes.</p><h2 id="ec36939d-d40a-411d-91c9-309512924dee" data-toc-id="ec36939d-d40a-411d-91c9-309512924dee"><strong>Her go-to desserts are nut butter-stuffed dates and energy bites</strong></h2><figure><img src="https://i.insider.com/69d7da9cf976785dcb18fdeb?format=jpeg" height="900" width="1200" charset="" alt="Protein balls"/><figcaption>Twigge makes energy balls to make sure her desserts have some protein, too.<p class="copyright">Lauren Twigge</p></figcaption></figure><p>One of Twigge&#39;s favorite desserts is dates stuffed with peanut or walnut butter for a protein- and fiber-packed pick-me-up.</p><p>Sometimes, she meal-preps protein <a target="" class="" href="https://www.businessinsider.com/best-things-at-costco-this-month-according-to-employee-2026-2">energy bites</a> using ingredients like oats and peanut butter, and protein powder.</p><p>&#34;Those are typically my go-tos when I want something sweet,&#34; she said.</p><div class="read-original">Read the original article on <a href="https://www.businessinsider.com/busy-dietitian-mom-eating-enough-protein-in-a-day-2026-4">Business Insider</a></div>]]></content:encoded>
      <author>jpugachevsky@businessinsider.com (Julia Pugachevsky)</author>
      <guid>https://www.businessinsider.com/busy-dietitian-mom-eating-enough-protein-in-a-day-2026-4</guid>
      <pubDate>Fri, 10 Apr 2026 13:36:16 +0000</pubDate>
      <category domain="https://www.businessinsider.com/health">Health</category>
      <category>protein</category>
      <category>fiber</category>
      <category>strength-training</category>
      <category>diet</category>
      <category>oatmeal</category>
      <category>meal-prep</category>
      <category>kids</category>
      <category>dietitian</category>
      <media:thumbnail url="https://i.insider.com/69d7db9605c9b303c4e76a08?format=jpeg" width="854" height="641"></media:thumbnail>
    </item>
    <item>
      <title>These are the 20 most dangerous countries for US travelers in 2026, according to the US State Department</title>
      <link>https://www.businessinsider.com/most-dangerous-countries-tourism-travel</link>
      <description>The US State Department warns Americans not to travel to these 20 countries due to risks like terrorism, kidnapping, and limited embassy support.</description>
      <content:encoded><![CDATA[<figure><img src="https://i.insider.com/69af1b92d3e2f1aef36a3fcb?format=jpeg" height="2400" width="3200" charset="" alt="Tehran engulfed in flames after explosing"/><figcaption>Iran is one of the countries on the US State Department&#39;s &#34;Do-Not-Travel&#34; list.<p class="copyright">ATTA KENARE / AFP via Getty Images</p></figcaption></figure><ul class="summary-list"><li>Worldwide travel has been strained by rising oil prices and global conflict.</li><li>Twenty countries are on the US State Department&#39;s &#34;Do Not Travel&#34; list due to risks.</li><li>The State Department warns of threats like terrorism and kidnapping in some of these countries.</li></ul><p><a target="" class="" href="https://www.businessinsider.com/european-cities-to-visit-from-frequent-traveler-2026-3">Travel season</a> is coming soon, but recent global developments — from rising oil prices leading to higher plane ticket prices to security concerns in the Middle East — might make some travelers&#39; vacations feel like more of a risk than an escape.</p><p>The <a target="" class="" href="https://www.businessinsider.com/caribbean-travel-state-department-advisory-guide">US State Department</a> ranks 20 countries around the world as a travel advisory level four, or &#34;do not travel,&#34; due to risks like terrorism and kidnapping.</p><p>The advisory lists in countries like the US and the UK often overlap, although they&#39;re not identical.</p><p>Historical and cultural ties, proximity, and level of familiarity may all play a role in shaping these lists, Alan Fyall, a professor of tourism at the University of Central Florida, told Business Insider.</p><p>&#34;All countries will rank destinations slightly differently,&#34; Fyall said</p><p>For some of the &#34;do-not-travel&#34; countries, the US has suspended <a target="" class="" href="https://www.businessinsider.com/how-us-special-ops-leader-shuttered-embassy-ukraine-russia-invaded-2025-4">embassy operations</a>, making it difficult for the US to assist travelers when they&#39;re in trouble, which is part of the reason the warnings can be stringent, Fyall said.</p><p>&#34;Do you really want to go and rescue your citizens from a country that, really, they&#39;re not that advised to go to in the first place?&#34; he said.</p><p>The US and UK governments also issue warnings for specific areas in some countries, such as near the Thailand-Malaysia border, the Western Desert in Egypt, or parts of Israel.</p><p>While some risk-takers travel to these countries for a thrill, others go to visit family or for business reasons.</p><p>&#34;Some people think the perceived risk is overstated,&#34; Edward Dramberger, a University of South Carolina tourism and hospitality professor, told Business Insider.</p><p>For those who travel to level-four countries, the US State Department often offers routine advice, including staying aware of your surroundings, keeping your travel documents on hand, drafting a will before travel, creating a plan to leave the country without the aid of the US government, and monitoring local news for emergency situations.</p><p>Nations and regions can change travel advisory levels on the US&#39; list based on changing circumstances, but these are the 20 countries the State Department considers &#34;do-not-travel&#34; zones as of April 2026.</p><div id="slideshow"><div class="slide">Afghanistan<figure><img src="https://i.insider.com/69d575facc468aeec524cb92?format=jpeg" height="3888" width="5184" charset="" alt="A view of the mud houses of Bamiyan, Afghanistan"/><figcaption><p class="copyright">Iviaggidimanuel/Shutterstock</p></figcaption></figure><p>Sitting between Iran and Pakistan, mountainous Afghanistan has rugged terrain and an arid climate.</p><p>&#34;People perceive Afghanistan as just a desolate, mountain desert country with no attributes, no culture, which is wrong,&#34; Dramberger said.</p><p>Decades of coups, civil wars, and invasions have made the country difficult for travelers to get to know, except via the news.</p><p>The country, like the rest of the region, has become more vulnerable since the start of the US-Iran war in late February.</p><p>The US State Department lists crime, civil unrest, terrorism, wrongful detention, health, natural disasters, and kidnapping among the safety concerns when traveling to Afghanistan. Medical care may be more difficult to obtain in rural areas.</p><p>In late February, the agency posted a security alert noting the threats of the Afghanistan-Pakistan conflict and <a target="_blank" class="" href="https://af.usembassy.gov/security-alert-u-s-mission-to-afghanistan-from-doha-qatar-february-27-2026/">urging citizens not to travel</a> to the country.</p><p>The country is also prone to earthquakes, like one that struck the country in September 2025 and resulted in over a thousand deaths.</p><p>In 2021, the <a target="_blank" href="https://www.businessinsider.com/us-evacuate-kabul-embassy-as-taliban-storm-the-afghan-capital-2021-8">US Embassy in Kabul</a> closed its operations in the country.</p><p>The agency recommends that American visitors keep a low profile while in the country.</p></div><div class="slide">Belarus<figure><img src="https://i.insider.com/69d575cc1a512d0a63e73579?format=jpeg" height="3403" width="4537" charset="" alt="Mir Castle. A castle on the shore of a lake. A summer landscape. Sunset. An ancient medieval fortress. Travel. An architectural monument of the Middle Ages - Mir Castle, Belarus."/><figcaption><p class="copyright">Tatyana.s/Shutterstock</p></figcaption></figure><p>Once part of the Soviet Union, Belarus maintains close ties with its neighbor, Russia. From Gothic architecture to rare near-endangered species, Belarus has attractions for castle seekers and nature enthusiasts.</p><p>In recent years, Belarus has allowed Russia to use some of its territory to invade Ukraine.</p><p>The risk of civil unrest makes visits to Belarus unwise, according to the State Department. The US Embassy suspended operations there in 2022.</p><p>Americans traveling to Belarus should exercise the usual precautions for visiting high-risk countries and consider leaving their phones, computers, and other electronic devices behind. The State Department also recommends not accessing social media accounts while in Belarus because they may be monitored.</p></div><div class="slide">Burkina Faso<figure><img src="https://i.insider.com/69d5759b1a512d0a63e73576?format=jpeg" height="3648" width="4864" charset="" alt="Main View to the Bobo Dioulasso Grand Mosque, Ouagadougou, Burkina Faso"/><figcaption><p class="copyright">Dave Primov/Shutterstock</p></figcaption></figure><p>Ouagadougou, the capital of Burkina Faso, is a West African hub of culture and arts, and the country also has an incredible wildlife refuge, Réserve de Nazinga, near its border with Ghana.</p><p>Despite the country&#39;s positive attributes, the US State Department advises that travelers avoid visiting the country.</p><p>The <a target="_blank" href="https://www.businessinsider.com/burkina-faso-military-seizes-power-coup-detains-president-2022-1">country&#39;s government</a> has declared a state of emergency for several regions.</p><p>Terrorism, crime, and other threats have displaced over 2 million residents, as reported by the <a target="_blank" class="" href="https://www.unhcr.org/where-we-work/countries/burkina-faso">United Nations</a>. While the displacement crisis has been slowly decreasing, the country still finds itself engulfed in a deep humanitarian crisis.</p><p>Since 2015, several citizens of countries like the US have been kidnapped in Burkina Faso, according to the US <a target="_blank" href="https://www.osac.gov/Content/Report/892f3b82-62c6-4130-b48c-1c5d5fcecd77">Overseas Security Advisory Council</a>, which classifies the situation in the country as &#34;critical.&#34;</p><p>While the US Embassy still operates in Ouagadougou, government employees are unable to travel to many parts of the country due to safety concerns, which include the threat of terrorist violence.</p><p>Travelers with dual citizenship might not have their US citizenship recognized if they are also citizens of Burkina Faso, the department warned.</p><p>In January 2026, the US government began suspending visas and limiting entry for citizens of 39 countries, including Burkina Faso. As a response measure, the West African country also suspended visas for US citizens.</p><p>The US government&#39;s recommendations for lowering risk while traveling in Burkina Faso include avoiding areas where Westerners typically travel and not resisting if someone attempts to rob you.</p></div><div class="slide">Central African Republic<figure><img src="https://i.insider.com/69d5758cf36fd1a78c051ae0?format=jpeg" height="5464" width="7285" charset="" alt="View to elephants at Sangha Bai forest clearing throught the leafs in Central African Republic of Congo"/><figcaption><p class="copyright">INTERTOURIST/Shutterstock</p></figcaption></figure><p>The Central African Republic touches several other level-four countries, including Sudan and South Sudan, and is home to an incredibly rich biodiversity in its national parks, including Dzanga-Sangha National Park and Manovo-Gounda St. Floris National Park.</p><p>Many of the country&#39;s species are endangered, and its citizens have faced decades of instability, according to the United Nations.</p><p>Recently, armed groups have targeted Muslims and refugees.</p><p>The US State Department considers CAR a dangerous travel destination due to threats of terrorism, crime, civil unrest, unexploded land mines, and kidnapping, as well as health concerns. US citizens can expect limited help from the US Embassy in Bangui, CAR&#39;s capital.</p><p>Due to the threat of kidnapping, the US&#39; travel advisory website suggests travelers leave DNA samples with their doctor and establish proof-of-life protocols with family or friends so they can assist you if you&#39;re abducted. The State Department also suggests keeping a low profile, avoiding travel to rebel-controlled areas, and not resisting robbery attempts.</p></div><div class="slide">Haiti<figure><img src="https://i.insider.com/69d57523f36fd1a78c051adc?format=jpeg" height="3376" width="4501" charset="" alt="Housing stacked up a hillside in Port-Au-Prince, Haiti"/><figcaption><p class="copyright">Sylvie Corriveau/Shutterstock</p></figcaption></figure><p>The Caribbean country of Haiti shares the island of Hispaniola with the Dominican Republic. The country, which won its independence from France in 1804, maintains some of its historic monuments, like its Citadelle Laferrière.</p><p>In recent years, the country has fallen under a state of emergency. In July 2023, the US ordered government employees to leave the country, and since 2025, the US government has enforced a ban on flights to Port-au-Prince, its capital, due to <a target="_blank" href="https://www.businessinsider.com/whats-happening-haiti-gang-violence-prime-minister-resigns-2024-3">gang violence</a>. The ban has since been extended to September 2026, and the country&#39;s capital remains cut off from US travel.</p><p>In addition to the flight ban, the country is also under a travel ban to the US, meaning that its citizens cannot enter the country, and that new visas are not being issued.</p><p>In the capital city of Port-au-Prince, local authorities have enforced curfews and &#34;shelter-in-place&#34; advisories since the beginning of the state of emergency.</p><p>The State Department has warned that armed robberies, sexual assaults, and kidnappings are among the reasons to reconsider travel to Haiti.</p><p>Anyone who does go should avoid walking in the streets when possible, travel in groups, and keep vehicle doors and windows locked when driving, according to the State Department.</p></div><div class="slide">Iran<figure><img src="https://i.insider.com/69d574e11a512d0a63e73571?format=jpeg" height="3456" width="4608" charset="" alt="Mass protests in January have made conditions in Iran even more dangerous for travelers."/><figcaption><p class="copyright">vanchai tan/Shutterstock</p></figcaption></figure><p>One way to see over 800 miles of this Middle Eastern country is the Trans-Iranian Railway, which runs from the Caspian Sea to the Persian Gulf. Tehran, the capital, lies along the route.</p><p>Some of the country&#39;s natural wonders include dormant volcanoes and the stunning limestone formations of Badab-e Surt.</p><p>Right now, it&#39;s not safe for US citizens to travel to the country, according to the State Department.</p><p>Starting in late February, the US and Israel engaged in strikes against Iran. President Donald Trump announced a <a target="" class="" href="https://www.businessinsider.com/what-smart-people-saying-about-donald-trump-ceasefire-deal-iran-2026-4">two-week ceasefire</a> on Tuesday.</p><p>In a <a target="_blank" class="" href="https://ir.usembassy.gov/security-alert-iran-march-10-2026-update-2/">security alert</a> issued on March 10, the government informed US citizens of departure options. For those staying in the country, the State Department advised sheltering in place and staying indoors away from windows.</p><p>The last travel advisory to the country, issued in December 2025, urged US citizens not to travel to Iran, to depart the country immediately, and to be aware that there is no US Embassy in the country to aid travelers in case of emergency.</p><p>Following protests in 2022, thousands of people were arrested and tortured by Iranian authorities, according to <a target="_blank" href="https://www.amnesty.org/en/location/middle-east-and-north-africa/middle-east/iran/report-iran/">Amnesty International</a>.</p><p>Starting in December 2025, massive anti-government protests broke out in the country again and resulted in violent crackdowns by state actors, with thousands of deaths and arrests in the tens of thousands. The Iranian government also imposed an internet blackout in efforts to censor information about the protests.</p><p>The US government has cautioned that Iranian officials may wrongfully and arbitrarily detain or imprison US nationals and other foreigners.</p><p>The travel advisory also warns of terrorism, civil unrest, and kidnapping throughout the country.</p></div><div class="slide">Iraq<figure><img src="https://i.insider.com/69d574b8cc468aeec524cb84?format=jpeg" height="3840" width="5120" charset="" alt="Ruins of Babylon and palace of Saddam Hussain. Babylon, Iraq. Ishtar gate and Hanging gardens"/><figcaption><p class="copyright">Nastya Smirnova RF/Shutterstock</p></figcaption></figure><p>From the Tigris and Euphrates to the <a target="_blank" href="https://www.businessinsider.com/babylon-unesco-world-heritage-site-un-names-2019-7">Hanging Gardens of Babylon</a>, Iraq holds sites that many remember from their ancient history textbooks. Sadly, some of its artifacts were lost to looting during the 2003 Iraq invasion.</p><p>Since the US invasion and the overthrow of Saddam Hussein, Iraq has faced threats from terrorist groups such as ISIS. Terrorism, kidnapping, and civil unrest are enough of a risk that the State Department considers Iraq a level-four country.</p><p>As of August 2025, ISIS was still active in <a target="_blank" class="" href="https://www.osac.gov/Content/Report/c5d1794f-1b0d-4364-b698-1c7826508d54">parts of Iraq</a>, according to OSAC.</p><p>Amid the Israel/US-Iran war in the Middle East, Iraq has become increasingly dangerous, and in a travel advisory issued on March 2, the US State Department warned that &#34;<a target="_blank" class="" href="https://travel.state.gov/content/travel/en/traveladvisories/traveladvisories/iraq-travel-advisory.html">anti-US militias</a>&#34; pose a threat to US citizens and international companies.</p><p>Armed conflict and continued terrorist threats are also dangerous at the northern borders, per the State Department.</p><p>The State Department also warns that US travelers should avoid the country&#39;s northern border and consider making arrangements with a professional security organization for any visits. US employees in the country are also forbidden from using Baghdad International Airport for travel due to security concerns.</p></div><div class="slide">Lebanon<figure><img src="https://i.insider.com/69d57475f36fd1a78c051ad7?format=jpeg" height="3470" width="4627" charset="" alt="Aerial View of Zaitunay Bay and Beirut Skyline, Lebanon"/><figcaption><p class="copyright">Cedrus Media/Shutterstock</p></figcaption></figure><p>At just over 4,000 square miles, Lebanon is slightly larger than Puerto Rico.</p><p>A lengthy civil war from 1975 to 1990 left scars in its capital city of Beirut and beyond. In recent years, an <a target="_blank" href="https://www.businessinsider.com/massive-economic-crisis-and-coronavirus-push-lebanon-towards-famine-2020-7">economic crisis</a> has taken a toll. Meanwhile, conflicts in neighboring Israel and Syria have also affected Lebanon.</p><p>During the US-Iran conflict, the country has faced some of the most intense attacks, with Israeli strikes targeting Hezbollah in Beirut and southern Lebanon.</p><p>On February 23, non-emergency US government personnel and their families were ordered to leave the country due to security concerns.</p><p>The country&#39;s level four travel advisory warns of crime, terrorism, civil unrest, kidnapping, armed conflict, and unexploded land mines.</p><p>The US government has said that terrorist groups operating in Lebanon put travelers at risk. There have been suicide bombings, and a gunman opened fire at the embassy in Beirut in June 2024.</p><p>The State Department also warns that US citizens should especially avoid Southern Lebanon, the country&#39;s border with Syria, and refugee settlements, urging them to depart if they are there.</p><p>Visitors should take the advised security measures for high-risk countries and have a kidnapping protocol in place with family members, per the State Department.</p></div><div class="slide">Libya<figure><img src="https://i.insider.com/69d574411a512d0a63e7356c?format=jpeg" height="2000" width="2667" charset="" alt="Leptis Magna, Libya. Tourists exploring the ancient Roman theatre overlooking the Mediterranean Sea on the coast of Libya."/><figcaption><p class="copyright">BasPhoto/Shutterstock</p></figcaption></figure><p>Situated between Egypt and Algeria, Libya has a coastline along the gorgeous Mediterranean Sea. Roman emperor Septimius Severus was born in Leptis Magna, an UNESCO World Heritage site with striking ruins of large, impressive buildings.</p><p>Violence, including two recent civil wars, has marred the country. <a target="_blank" href="https://www.businessinsider.com/battle-rages-tripoli-airport-2014-7">Armed groups</a> have attacked hotels and airports in Tripoli, Sruman, and other cities, according to the State Department. The US Embassy hasn&#39;t been active in Tripoli since 2014.</p><p>The State Department warns of violent crime, terrorism, unexploded land mines, civil unrest, widespread kidnapping, and armed conflict throughout the country, and suggests that US citizens draft a will and consult with a professional security organization if traveling to the country.</p><p>The agency urges US citizens in the country to depart as soon as possible via commercial means, even though US commercial flights aren&#39;t allowed to operate within the country&#39;s airspace.</p></div><div class="slide">Mali<figure><img src="https://i.insider.com/69d573ffcc468aeec524cb7e?format=jpeg" height="2000" width="2667" charset="" alt="Timbuktu, Mali, Africa - May 22, 2008:  Street view of the city of Timbuktu in Mali Africa. Isolated and with social distance during the covid 19 pandemic in Africa."/><figcaption><p class="copyright">Tremens Productions/Shutterstock</p></figcaption></figure><p><a target="_blank" class="" href="https://whc.unesco.org/en/list/119">Centuries-old mosques</a> can be found in Mali&#39;s Timbuktu, symbols of its history as a seat of Islamic culture and learning. Its marketplace drew travelers and traders during the 15th and 16th centuries.</p><p>To the southwest of Timbuktu is Bamako, Mali&#39;s capital. Outside the city and in other parts of the country, <a target="_blank" href="https://www.businessinsider.com/french-strike-highlights-counterterrorism-fight-in-africa-sahel-region-2021-10">terrorists and kidnappers</a> target foreign visitors in the hopes of getting a ransom, according to OSAC. US personnel aren&#39;t allowed to visit nightclubs or attend concerts for safety reasons.</p><p>The State Department&#39;s advisory warns of terrorism, civil unrest, inadequate health services, and violent crime, including kidnapping, throughout the country.</p><p>Some advice for traveling in Mali includes avoiding walking deserted streets at night, carrying minimal cash, not leaving valuables in your hotel, and looking for a well-lit area when stopped by police.</p><p>US citizens are also advised to avoid travel outside Bamako and to have a plan to leave an emergency plan that doesn&#39;t require help from the US government.</p></div><div class="slide">Myanmar (Burma)<figure><img src="https://i.insider.com/69d573bff36fd1a78c051ad6?format=jpeg" height="4000" width="5333" charset="" alt="Bagan Temples and Pagodas on the Bagan Plains: Myanmar (Burma)"/><figcaption><p class="copyright">ozerkizildag/Shutterstock</p></figcaption></figure><p>Located on the Bay of Bengal in <a target="" class="" href="https://www.businessinsider.com/beautiful-photos-of-myanmar-2014-6">Southeast Asia</a>, Myanmar boasts a fascinating mix of architecture, from pagodas and palaces to colonial hotels and government offices. One stupa, or pagoda, the Shwedagon, is the country&#39;s most sacred Buddhist site.</p><p>A coup in 2021 sparked demonstrations. The military detained protestors and used force against them and bystanders, according to the State Department.</p><p>The risk of continued civil unrest and wrongful detentions, and arbitrary arrests, as well as poor health infrastructure, land mines, and crime, makes it unwise to travel to the country, according to the US State Department travel advisory.</p><p>Some armed groups have used improvised explosive devices in Yangon, Myanmar&#39;s largest city, while NGOs have reported land mines in Shan State, Chin State, and Kachin State.</p></div><div class="slide">Niger<figure><img src="https://i.insider.com/69d57393cc468aeec524cb7b?format=jpeg" height="3150" width="4200" charset="" alt="Agadez, Niger - September 2013: traditional mud African architecture city center view from above"/><figcaption><p class="copyright">Katja Tsvetkova/Shutterstock</p></figcaption></figure><p>Visitors to the landlocked African country of Niger can explore the ancient mud-brick mosque of Grande Mosquée d&#39;Agadez and the storied old town of Agadez, as well as see the Sahara Desert and the country&#39;s unique wildlife.</p><p>In October 2025, the US authorized that all government employees leave the country due to widespread safety concerns. Parts of the country have been under a state of emergency for over a decade, and local authorities &#34;require military escorts for any foreigners&#34; traveling outside the capital, Niamey, per the US State Department.</p><p>The agency warns of violent crime, civil unrest, terrorism, limited health services, and kidnapping throughout the country.</p><p>If they choose to visit anyway, US citizens are advised by the government to draft a will and have an emergency plan that doesn&#39;t depend on support from the US Embassy.</p></div><div class="slide">North Korea<figure><img src="https://i.insider.com/69d573571a512d0a63e73562?format=jpeg" height="4309" width="5745" charset="" alt="The skyline view of Ryugyong Hotel, an unfinished 105-story pyramid-shaped skyscraper &amp; the first tall building in Pyongyang city, the capital of North Korea (DPRK)"/><figcaption><p class="copyright">Truba7113/Shutterstock</p></figcaption></figure><p>One of the world&#39;s most mysterious and <a target="_blank" href="https://www.businessinsider.com/photos-north-korea-daily-life-workers-2019-10">isolated countries</a>, North Korea shares borders with South Korea, China, and Russia. Kim Jong-Un took over the presidency in 2011, continuing a family dynasty that&#39;s been in power since the 1950s.</p><p>In 2025, North Korea reopened to <a target="_blank" href="https://www.businessinsider.com/north-korea-open-to-foreign-tourists-again-after-5-years-2025-2">Western tourists</a> for the first time since the pandemic. The State Department warns that US nationals may be arrested and held for extended periods.</p><p>It warns that it cannot provide emergency services to its citizens who are detained, as the two countries do not have diplomatic relations.</p></div><div class="slide">Russia<figure><img src="https://i.insider.com/69d572ed1a512d0a63e7355b?format=jpeg" height="3660" width="4880" charset="" alt="Baikal Lake in Autumn sunny morning. View from rocky Burkhan Cape to famous Shamanka Rock - natural landmark of Olkhon Island on October."/><figcaption><p class="copyright">Katvic/Shutterstock</p></figcaption></figure><p>Russia&#39;s cities contain dazzling buildings, and its landscape is breathtaking. <a target="_blank" href="https://www.businessinsider.com/ice-waves-siberia-lake-baikal-russia-frozen-2016-10">Siberia&#39;s Lake Baikal</a> is the planet&#39;s oldest and deepest. The world&#39;s last woolly mammoths lived and died out on Wrangel Island, where polar bears, musk oxen, and walruses now congregate.</p><p>Due to Russia&#39;s invasion of Ukraine, the US State Department has declared it unsafe for US citizens, who may face harassment or detention. The US State Department urges every US citizen in the country to leave immediately, and notes that authorities might not inform the US government if an American is arrested.</p><p>The US&#39; travel advisory also cited drone attacks and explosions in Moscow, St. Petersburg, locations near the Ukrainian border, and other areas.</p><p>The State Department notes there may be risks for those with dual US-Russian nationality. Because the situation is volatile, travelers should stay informed about the latest local news while visiting.</p><p>Digital communications also pose a risk, and the agency advises US citizens to reconsider bringing any electronic devices into the country, as the Russian government&#39;s security services closely monitor electronic communications and can use them to arrest foreign nationals.</p><p>Those who still choose to travel to the country are advised by the government to prepare for wrongful detention, draft a will, and leave DNA samples with a medical provider.</p></div><div class="slide">Somalia<figure><img src="https://i.insider.com/69d5728d1a512d0a63e73554?format=jpeg" height="3078" width="4104" charset="" alt="Mogadishu Somalia center of commerce"/><figcaption><p class="copyright">Abdulkadir Hirabe/Shutterstock</p></figcaption></figure><p>Located in the Horn of Africa, Somalia&#39;s lengthy coastline borders the Gulf of Aden and the Indian Ocean. Somali archaeologist <a target="_blank" class="" href="https://www.sadamire.com/the-unbreakable-pearl/">Sada Mire</a> has called the capital, Mogadishu, an &#34;<a target="" class="" href="https://www.businessinsider.com/mogadishu-somalia-fragile-city-unemployment-rate-2016-9">unbreakable pearl</a>,&#34; tracing its history as a trade center back to the first century AD.</p><p>During the 1990s, Somalia experienced famine and civil war. Instability continued in the form of <a target="_blank" href="https://www.businessinsider.com/ap-somalia-marks-1-year-since-devastating-mogadishu-bombing-2018-10">terror attacks</a>, including a suicide bombing on a popular beach in 2024.</p><p>Due to the possibility of kidnapping, terrorism, and civil unrest, the US has issued a do-not-travel advisory. The State Department notes that the US also has very limited consular services in the country and that health services in Somalia can be limited and absent in rural areas.</p><p>The State Department also advised against sailing near <a target="" class="" href="https://www.businessinsider.com/2-navy-seals-missing-somalia-after-rescue-ends-tragically-reports-2024-1">Somalia&#39;s coast</a> due to piracy.</p></div><div class="slide">South Sudan<figure><img src="https://i.insider.com/69d5722a1a512d0a63e73550?format=jpeg" height="2268" width="3024" charset="" alt="South Sudan village"/><figcaption><p class="copyright">Ruot Bayoch/Shutterstock</p></figcaption></figure><p>It was only during the 21st century that South Sudan declared its independence and was recognized as a sovereign state. Its neighbors include Sudan, Ethiopia, and the Democratic Republic of Congo.</p><p>Its short history was dominated by a <a target="_blank" class="" href="https://www.nytimes.com/2025/03/17/world/africa/south-sudan-war.html">civil war</a>, and a new conflict is brewing between the military and an opposition force, which clashed near the Ethiopian border. NGOs, the UN, and others have found it difficult to accurately assess crime levels, but firearms easily cross the border from Sudan, <a target="_blank" class="" href="https://www.osac.gov/Content/Report/60d44686-9142-4338-937d-1c78087363c9">according to OSAC</a>.</p><p>The US State Department warns of civil unrest, violent crimes, kidnapping, unexploded land mines, and limited health services in the country and urges US citizens not to travel to the country for any reason.</p><p>Anyone traveling in South Sudan should avoid its border areas and adhere to restrictions around public photography and videography, the State Department says.</p></div><div class="slide">Sudan<figure><img src="https://i.insider.com/69d571f31a512d0a63e7354c?format=jpeg" height="2678" width="3571" charset="" alt="Smoke plumes in the sky of Khartoum due to clashes between the Sudanese army and the Rapid Support Forces"/><figcaption><p class="copyright">Abd_Almohimen_Sayed/Shutterstock</p></figcaption></figure><p>Khartoum, Sudan, is where the Blue and White Niles meet. Meroë is further north, where ancient Kushite rulers lived and were buried in pyramids. Some date back to the third century BCE; several have collapsed but others retain decorative carvings.</p><p>Civil war threatens not only the archaeological history but locals and travelers. Officials at the US Embassy hastily <a target="_blank" href="https://www.businessinsider.com/evacuation-us-embassy-sudan-surrounded-guns-explosions-street-fighting-2023-5">evacuated Khartoum</a> in 2023, soon after the conflict broke out. Various groups frequently engage in violent fighting, the State Department says.</p><p>The Darfur, Khartoum, and Kordofan regions have all been <a target="_blank" class="" href="https://www.osac.gov/Content/Report/a835186b-730a-4bd6-a39f-1c5d651706d3">sites for kidnappings</a>, according to OSAC. The Khartoum International Airport is closed.</p><p>The State Department warns of widespread violent crime, kidnapping, terrorism, unrest, unexploded land mines, and extremely limited health services in the country.</p><p>The US travel advisory suggests travelers be aware of their surroundings, especially in locations where Westerners typically visit, and that they draft a proof-of-life protocol with loved ones in case of kidnapping.</p></div><div class="slide">Syria<figure><img src="https://i.insider.com/69d571981a512d0a63e73543?format=jpeg" height="3024" width="4032" charset="" alt="An aerial view captures the new Syrian national flag hoisted on a towering pole in central Damascus, with Mount Qasioun, one of the capital&#39;s most prominent landmarks rising in the background."/><figcaption><p class="copyright">Mohammad Bash/Shutterstock</p></figcaption></figure><p>Not only is Damascus the capital of Syria, but it&#39;s also the seat of cultural history. Established over 2,000 years ago, it&#39;s one of the oldest cities in the Middle East. Evidence of its Roman and Byzantine past exists alongside important Islamic monuments such as the Umayyad Mosque.</p><p>Despite the allure of these ancient sites, the US doesn&#39;t recommend travel to Syria. A lengthy civil war broke out in 2011, with efforts to oust <a target="_blank" href="https://www.businessinsider.com/what-next-us-syria-relationship-assad-gone-iran-russia-trump-2024-12">Bashar Assad</a> from power. Since Assad resigned at the end of 2024, violence has continued to erupt in parts of western Syria.</p><p>The State Department has also warned that terrorism, kidnapping and hostage-taking, and unjust detention are risks in Syria, saying that &#34;no part of Syria is safe from violence.&#34;</p><p>The agency recommends visitors set up proof-of-life protocols with loved ones, among other precautions, before and during travel.</p></div><div class="slide">Ukraine<figure><img src="https://i.insider.com/69d5716ccc468aeec524cb66?format=jpeg" height="3640" width="4853" charset="" alt="Rooftops of the old town in Lviv in Ukraine during the day."/><figcaption><p class="copyright">Ryzhkov Oleksandr/Shutterstock</p></figcaption></figure><p>Much like Istanbul&#39;s Hagia Sofia, for which it was named, the Saint Sophia Cathedral serves as an eye-catching landmark in Kyiv. It&#39;s just one of the Ukrainian capital&#39;s architectural treasures.</p><p>Russia invaded Ukraine in 2022, and years of fighting have ensued, mainly in the east, where the border lies. Belarusian troops are also present along its border with Ukraine.</p><p>The ongoing conflict is the principal reason the US government cautions against visiting. Areas that aren&#39;t on the frontline of fighting could still experience drone and missile attacks, the State Department notes.</p><p>Drafting a will, coordinating a security plan, and creating a communication protocol with loved ones are just a few of the steps suggested on the travel advisory website.</p></div><div class="slide">Yemen<figure><img src="https://i.insider.com/69d5711acc468aeec524cb61?format=jpeg" height="2469" width="3292" charset="" alt="View of the old city of Sana&#39;a in Yemen"/><figcaption><p class="copyright">javarman/Shutterstock</p></figcaption></figure><p>Beautiful gypsum patterns adorn red fired-brick buildings in the Old City of Sana&#39;a. People have lived in this area of Yemen for over 2,500 years. The country is located on the Arabian Peninsula next to Saudi Arabia and Oman.</p><p>Yemen&#39;s civil war started over a decade ago and continues today. The threat of <a target="_blank" class="" href="https://www.osac.gov/Content/Report/be3c9c94-9ef2-4b14-bc5c-1d14c93428d6">armed conflict</a> continues, according to OSAC. Detained US citizens have not been allowed to contact their families or the embassy, which suspended its operations in 2015.</p><p>The US travel advisory says US citizens should avoid travel to the country due to the threat of terrorism, civil unrest, unexploded land mines, crime, including kidnapping, and health risks.</p><p>The State Department warns against visiting the Yemeni island of Socotra. Some travel companies have offered trips there with unofficial visas, which puts travelers at risk, according to the <a target="_blank" class="" href="https://travel.state.gov/content/travel/en/traveladvisories/traveladvisories/yemen-travel-advisory.html">travel advisory</a> website.</p></div></div><div class="read-original">Read the original article on <a href="https://www.businessinsider.com/most-dangerous-countries-tourism-travel">Business Insider</a></div>]]></content:encoded>
      <author>jmcgrath@insider.com (Jenny McGrath,Kristine Villarroel)</author>
      <guid>https://www.businessinsider.com/most-dangerous-countries-tourism-travel</guid>
      <pubDate>Fri, 10 Apr 2026 13:16:01 +0000</pubDate>
      <category domain="https://www.businessinsider.com/travel">Travel</category>
      <category>us-state-department</category>
      <category>afganistan</category>
      <category>syria</category>
      <category>iraq</category>
      <category>iran</category>
      <category>tourism</category>
      <category>ukraine</category>
      <media:thumbnail url="https://i.insider.com/69b06d81441e48aec3a1d676?format=jpeg" width="5120" height="3840"></media:thumbnail>
    </item>
    <item>
      <title>Russia&#39;s air force is much more dangerous now than it was before it invaded Ukraine, airpower experts warn</title>
      <link>https://www.businessinsider.com/russian-air-force-now-more-dangerous-nato-learned-ukraine-2026-4</link>
      <description>Russia&#39;s early performance in Ukraine led many to underestimate its air force, but it&#39;s been learning and getting stronger, air warfare experts say.</description>
      <content:encoded><![CDATA[<figure><img src="https://i.insider.com/69d7aa4396ef6a4c9d121322?format=jpeg" height="1624" width="2878" charset="" alt="Bombs fall from an aircraft falling over green and brown fields"/><figcaption>Russia&#39;s air force has gained vital experience in its war with Ukraine.<p class="copyright">Russian Ministry of Defense/Anadolu via Getty Images</p></figcaption></figure><ul class="summary-list"><li>Russia&#39;s air force has grown more capable during the Ukraine war, airpower experts say.</li><li>They argue it now poses a greater threat to NATO than before the war.</li><li>Pilots are more experienced, losses are being replaced, and systems have been improved.</li></ul><p>Russian <a target="" class="" href="https://www.businessinsider.com/russias-air-defenses-learned-ukraine-now-bigger-threat-nato-2026-2">airpower has become</a> far more dangerous and poses a greater threat to the NATO alliance than it did before the invasion of Ukraine in February 2022, air combat experts warn.</p><p><a target="" class="" href="https://www.businessinsider.com/why-did-russia-invade-ukraine-putin-politics-motive-2023-6">Russia&#39;s war in Ukraine</a> has provided its pilots with combat experience and lessons in modern warfare. Russia has also upgraded systems and weaponry and has been producing more aircraft than it has lost, boosting its overall end strength.</p><p>Justin Bronk, an airpower expert at the UK&#39;s Royal United Services Institute think tank, asserted in a recent report that Russian airpower &#34;represents a greater <a target="" class="" href="https://www.businessinsider.com/russia-invasion-west-focused-too-much-weapon-quantity-over-numbers-2024-11">threat to Western air power</a> capabilities in Europe than it did prior to the invasion of Ukraine.&#34;</p><p>NATO needs to ensure it has upgraded its view of Russia&#39;s air force, retired US Army Maj. Gen. Gordon &#34;Skip&#34; Davis, who served as NATO&#39;s deputy assistant secretary-general for its defense-investment division, told Business Insider. &#34;NATO can&#39;t be complacent with what it thought Russia once was as an air power versus what it is now.&#34;</p><p>He said &#34;<a target="" class="" href="https://www.businessinsider.com/russias-struggles-in-ukraine-dont-mean-wont-attack-the-west-2025-2">Russia is more dangerous</a> now to NATO than it was before the war because of lessons learned.&#34;</p><p>Bronk said Russia&#39;s performance in Ukraine — including its early failure to <a target="" class="" href="https://www.businessinsider.com/russia-air-problems-show-early-setbacks-still-problem-intelligence-2024-1">achieve air superiority</a> and its significant aircraft losses — has led many NATO policymakers and military observers to downgrade the threat posed by its air force, the VKS.</p><p>But that&#39;s a mistake, he said, because, &#34;in many respects, the VKS of 2025 is a significantly more capable potential threat for Western air forces than it was in 2022.&#34;</p><h2 id="9cc50eb3-b123-4123-abee-37277fc9035e" data-toc-id="9cc50eb3-b123-4123-abee-37277fc9035e">Russia&#39;s fleet has grown</h2><p id="9cc50eb3-b123-4123-abee-37277fc9035e">Russia has <a target="" class="" href="https://www.businessinsider.com/ukraine-naval-drones-shoots-down-russian-fighter-jets-word-first-2025-5">lost many aircraft</a> to the ongoing war in Ukraine. Around 130 Russian fixed-wing aircraft have been shot down or badly damaged in the fighting, Bronk said, noting that his estimates are based on interviews with Western air forces and ministries, data from Ukraine&#39;s armed forces, and open-source information.</p><p id="9cc50eb3-b123-4123-abee-37277fc9035e">But he said the impact of those losses isn&#39;t as strong as the figures might suggest.</p><figure><img src="https://i.insider.com/69d8c97f05c9b303c4e76df5?format=jpeg" height="4480" width="6720" charset="" alt="Destroyed remnants of a blue-colored jet on grassy tarmac with rusted vehicles behind"/><figcaption>Ukraine has destroyed dozens of Russian jets as it fights Russia&#39;s invasion.<p class="copyright">Ukrinform/NurPhoto via Getty Images</p></figcaption></figure><p id="9cc50eb3-b123-4123-abee-37277fc9035e">The types of Russian aircraft that have seen the highest losses — planes like the Su-25SM(3) and Su-34(M), at around 40 each — are not of much use to Russia in a conflict with NATO. And new production has resulted in the expansion of Russia&#39;s overall fleet.</p><p id="9cc50eb3-b123-4123-abee-37277fc9035e">Russia has been able to produce more of its Su-35S, Su-34s, and Su-30SM(2) aircraft than have been lost in the war, Bronk said, and deliveries for other aircraft types have also continued.</p><p id="9cc50eb3-b123-4123-abee-37277fc9035e">Russia has largely kept some of its <a target="" class="" href="https://www.businessinsider.com/russia-advanced-aircraft-not-over-ukraine-thinking-nato-war-experts-2024-7">best aircraft</a> out of the fight, as well as some of its better weapons.</p><p id="9cc50eb3-b123-4123-abee-37277fc9035e">Bronk told Business Insider that the point &#34;is not to downplay the attrition that the <a target="" class="" href="https://www.businessinsider.com/ukraine-shoots-down-3-russian-jets-one-morning-air-chief-2024-2">Russian forces have suffered</a> in Ukraine.&#34; However, he said, &#34;a lot of the areas that the Russian forces have been really worn down aren&#39;t particularly relevant for us in that fight.&#34;</p><h2 id="cdc1b669-af0e-4ec3-87d4-07138ad563e6" data-toc-id="cdc1b669-af0e-4ec3-87d4-07138ad563e6">Russia&#39;s pilots have improved</h2><p id="cdc1b669-af0e-4ec3-87d4-07138ad563e6">Russia&#39;s aircrew cadre, including its pilots, &#34;has also grown significantly more capable during the war,&#34; Bronk said. While Russia has lost experienced crew members, it has lost far fewer pilots than it has jets. Skilled pilots are harder to replace in any air force.</p><p>And any losses in capable crews have been &#34;more than offset&#34; by the additional flying time and combat experience provided by warfighting in Ukraine, Broke added.</p><p>For a long time, Russian pilots generally flew far less than their NATO counterparts, but Ukraine has delivered years of valuable combat experience.</p><figure><img src="https://i.insider.com/69d8ca1c96ef6a4c9d1218bd?format=jpeg" height="1502" width="2734" charset="" alt="A dark and shiny looking aircraft sihouetted in an orange sky with spilling propellers on tarmac"/><figcaption>Russia&#39;s pilots have gained far more experience in the air.<p class="copyright">Russian Defense Ministry/Anadolu via Getty Images</p></figcaption></figure><p>&#34;In most cases, they have vastly improved both pilot and air crew experience in combat and high-intensity warfare,&#34; Davis said. Bronk noted they&#39;ve also become better at air-to-air engagements against both drones and aircraft.</p><h2 id="8efcd0b0-4348-4dcd-9c11-3c86877feb2e" data-toc-id="8efcd0b0-4348-4dcd-9c11-3c86877feb2e">Russia has more attacking power</h2><p id="8efcd0b0-4348-4dcd-9c11-3c86877feb2e">Russia has also upgraded its weaponry in ways that would make it more of a threat. In early 2022, Bronk said, Russia &#34;would have struggled to employ effective battlefield firepower on a large scale due to inadequate weapon options, a lack of targeting pods, and poor close air support training. This is no longer the case.&#34;</p><p id="8efcd0b0-4348-4dcd-9c11-3c86877feb2e">Tim Robinson, a military aviation specialist at the UK&#39;S Royal Aeronautical Society, told Business Insider that &#34;they&#39;re doing things smarter: better tactics, new weapons.&#34;</p><p id="8efcd0b0-4348-4dcd-9c11-3c86877feb2e">Russia&#39;s air force, for instance, is arming its Su-35 jets with longer-range R-37M missiles, which Bronk said &#34;have significantly contributed to increasing the threat that they can theoretically pose to NATO air operations.</p><p id="8efcd0b0-4348-4dcd-9c11-3c86877feb2e">Russia has also developed stand-off airborne strike capabilities, from missiles to <a target="" class="" href="https://www.businessinsider.com/defeating-russia-new-glide-bomb-means-risking-ukraines-patriot-systems-2024-7">glide bombs</a>, that not only complicate air defense but also allow it to strike from positions of relative safety. It&#39;s been a <a target="" class="" href="https://www.businessinsider.com/nato-russia-glide-bombing-air-war-2025-3">problem in Ukraine</a>.</p><p id="8efcd0b0-4348-4dcd-9c11-3c86877feb2e">Robinson said that being able to fire precision weapons without entering Ukrainian airspace is &#34;an example of their tactics and their munitions and technology improving.&#34;</p><p id="8efcd0b0-4348-4dcd-9c11-3c86877feb2e">In a potential future war, Bronk said, &#34;NATO forces on the front lines could be intensively bombarded with glide bombs,&#34; without Russian aircraft needing to risk flying beyond the protection of ground-based air defenses.</p><h2 id="1ffef8e4-6c38-4c8e-ad2a-efafbba4ce69" data-toc-id="1ffef8e4-6c38-4c8e-ad2a-efafbba4ce69">Russia&#39;s defenses are more formidable</h2><p id="1ffef8e4-6c38-4c8e-ad2a-efafbba4ce69">Russia&#39;s already formidable air defense arsenal, on which its airpower partly depends, may also now pose a greater threat to NATO forces than it did before the war.</p><p id="1ffef8e4-6c38-4c8e-ad2a-efafbba4ce69">Ukraine has been able to damage and destroy a vast number of them, but Bronk warned that &#34;several hundred batteries of assorted Russian surface-to-air missile (SAM) systems remain in service, and the primary threat systems are also still all in production in their latest variants.&#34;</p><figure><img src="https://i.insider.com/69d8cb5f96ef6a4c9d1218ce?format=jpeg" height="1996" width="3000" charset="" alt="Two large green camouflage vehicles on tracks, with weaponry on top"/><figcaption>Russia is now better at using its surface-to-air missile systems.<p class="copyright">Mikhail Galustov/Bloomberg via Getty Images</p></figcaption></figure><p id="1ffef8e4-6c38-4c8e-ad2a-efafbba4ce69">Russia&#39;s experience has also made it more effective at using its systems to shoot down Ukrainian aircraft and drones, and it has upgraded its systems with new hardware and software.</p><p id="1ffef8e4-6c38-4c8e-ad2a-efafbba4ce69">&#34;Russian SAM systems not only remain numerous but are also likely to perform better against NATO aircraft and munitions in a hypothetical direct conflict than they would have before 2022,&#34; Bronk said.</p><p id="1ffef8e4-6c38-4c8e-ad2a-efafbba4ce69">Russian forces have also shown improvement at coordinating the use of their aircraft and ground-based missile systems, Bronk said. That means a more coordinated threat to NATO aircraft if there were to be a direct conflict.</p><p id="1ffef8e4-6c38-4c8e-ad2a-efafbba4ce69">In a fight, though, as the Pentagon is fond of saying, the enemy gets a vote. While Russia may be more threatening than it was, NATO militaries are heavily armed with combat-proven equipment handled by skilled operators.</p><p id="1ffef8e4-6c38-4c8e-ad2a-efafbba4ce69">Russia doesn&#39;t outmatch NATO, Bronk said, but &#34;they are more of a credible threat.&#34;</p><p id="1ffef8e4-6c38-4c8e-ad2a-efafbba4ce69">He predicted that Russia would still &#34;struggle significantly in a direct air-to-air clash with Western forces. I think they would come off pretty badly.&#34; But the problem is that the fight wouldn&#39;t just be in the air; it would also have the power and effect of ground-based air defenses.</p><p id="1ffef8e4-6c38-4c8e-ad2a-efafbba4ce69">US and Western officials have said that Russia&#39;s fighting style and formidable defenses show that the West may not be able to <a target="" class="" href="https://www.businessinsider.com/air-superiority-only-possible-short-bursts-us-air-force-officer-2024-1">get control of the air</a> in a future large-scale war, which would make the fight harder and riskier for aircraft and potentially drag Western forces into an attritional slog — Russia&#39;s way of war.</p><p id="1ffef8e4-6c38-4c8e-ad2a-efafbba4ce69">Russia still has many problems, including a rigid command structure that limits flexibility and adaptation and limits on the Western technology it can access to build higher-end systems.</p><p id="1ffef8e4-6c38-4c8e-ad2a-efafbba4ce69">And NATO has learned a lot from the war, from Ukraine, for example, gaining more accurate data about Russia&#39;s surface-to-air missile systems, including their strengths and weaknesses, than it had before 2022, Bronk said. NATO, he added, has the right weaponry to counter them, &#34;albeit not in sufficient numbers in Europe yet.&#34;</p><div class="read-original">Read the original article on <a href="https://www.businessinsider.com/russian-air-force-now-more-dangerous-nato-learned-ukraine-2026-4">Business Insider</a></div>]]></content:encoded>
      <author>sbaker@insider.com (Sinéad Baker)</author>
      <guid>https://www.businessinsider.com/russian-air-force-now-more-dangerous-nato-learned-ukraine-2026-4</guid>
      <pubDate>Fri, 10 Apr 2026 12:37:32 +0000</pubDate>
      <category domain="https://www.businessinsider.com/defense">Military &amp; Defense</category>
      <category>russia</category>
      <category>nato</category>
      <category>air-defense-systems</category>
      <category>warfare-big-bet</category>
      <media:thumbnail url="https://i.insider.com/69d7aa57f976785dcb18fc3b?format=jpeg" width="2165" height="1624"></media:thumbnail>
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      <title>Inflation rose in March to the highest rate in 2 years as the Iran war lifted energy prices</title>
      <link>https://www.businessinsider.com/cpi-march-inflation-rose-missed-forecasts-iran-war-2026-4</link>
      <description>The new CPI report showed headline inflation sped up in March to the highest rate since 2024. The Iran war is affecting gas prices.</description>
      <content:encoded><![CDATA[<figure><img src="https://i.insider.com/69d7e65b96ef6a4c9d121547?format=jpeg" height="3666" width="4888" charset="" alt="Sign with gas prices"/><figcaption>The Bureau of Labor Statistics published new consumer price index data, including data on energy and gas.<p class="copyright">Andrew Harnik/Getty Images</p></figcaption></figure><ul class="summary-list"><li>The new CPI report showed the inflation rate sped up in March from 2.4% to 3.3%.</li><li>Economists expected inflation of 3.4% due to higher energy prices.</li><li>Gas prices spiked 21.2% between February and March, a record increase.</li></ul><p>The effects of the Iran war showed up in the latest <a target="_blank" href="https://www.businessinsider.com/personal-finance/investing/what-causes-inflation">US inflation</a> reading. Inflation climbed to the highest rate since May 2024, and gas prices reached a record month-over-month increase.</p><p>The consumer price index increased 3.3% in March from a year ago, up from the 2.4% increase in January and February, and just shy of the 3.4% forecast. Economists expected inflation to rise due to higher energy prices.</p><div id="1775821371097" data-styles="default-width" data-embed-type="custom" data-script="" class="insider-raw-embed" data-type="embed"><iframe title="Inflation" aria-label="Line chart" id="datawrapper-chart-ktpeg" src="https://datawrapper.dwcdn.net/ktpeg/10/" scrolling="no" frameborder="0" style="width: 0; min-width: 100% !important; border: none;" height="469" data-external="1"></iframe><script type="text/javascript">window.addEventListener("message",function(a){if(void 0!==a.data["datawrapper-height"]){var e=document.querySelectorAll("iframe");for(var t in a.data["datawrapper-height"])for(var r,i=0;r=e[i];i++)if(r.contentWindow===a.source){var d=a.data["datawrapper-height"][t]+"px";r.style.height=d}}});</script></div><p>&#34;The market was braced for a hot print, so today&#39;s inline number is a slight relief,&#34; said Alexandra Wilson-Elizondo, global co-chief investment officer of multi-asset solutions at Goldman Sachs Asset Management. &#34;However, it may be the best headline inflation number we see for a while as it may only partially capture the full force of the Iran conflict, which sent US crude and US gas up 70% at peak.&#34;</p><p>CPI increased 0.9% over the month, just short of the forecast of 1% and surpassing the previous 0.3% rise. That, plus a 0.2% month-over-month increase in average hourly earnings, means real earnings fell by 0.6%.</p><p>Energy prices rose 10.9% over the month, the largest increase since September 2005, after a 0.6% rise in February. Gas prices surged 21.2% in just a month, the largest on record.</p><p>Compared to the previous year, energy prices increased 12.5% in March, the largest rise since November 2022, with gas prices rising 18.9% year-over-year after declining 5.6%.</p><p>Stephen Juneau, senior economist in BofA Global Research, told Business Insider prior to the new report that it would probably be too early to &#34;see material pass through to core.&#34; Core CPI, which excludes volatile food and energy prices, increased 2.6% from a year ago in March, in line with the forecast of 2.7% and the previous 2.5% increase. It rose 0.2% over the month, just shy of the 0.3% forecast but matching February&#39;s rise.</p><p>In addition to usual spring demand, Americans have felt the effects of the war at the <a target="" class="" href="https://www.businessinsider.com/uber-lyft-doordash-offer-incentives-as-gas-prices-squeeze-drivers-2026-3">gas pump</a>. AAA data showed the national average skyrocketed in March, ending the month at $4.018. It&#39;s a crucial milestone as it surpassed $4 for the first time in four years.</p><p>The new report doesn&#39;t include the recent temporary ceasefire. &#34;As risk diminishes, <a target="" class="" href="https://www.businessinsider.com/americans-paying-4-gallon-gas-2026-3">gas prices</a> might come down slightly, mortgage rates might fall, and businesses may gain confidence to hire, but we are still far from business as usual,&#34; said Stephen Kates, a financial analyst at Bankrate.</p><p>The Fed will meet to decide its next <a target="" class="" href="https://www.businessinsider.com/fed-meeting-interest-rate-decision-march-live-updates-2026-3">interest rate move</a> on April 28 and 29. CME FedWatch showed based on interest-rate traders that it&#39;s likely the Fed will decide to hold rates steady again.</p><p>&#34;The implications of developments in the Middle East for the US economy are uncertain,&#34; Federal Reserve Chair Jerome Powell said in the FOMC Press Conference in March. &#34;We will remain attentive to risks to both sides of our dual mandate.&#34;</p><p>The war&#39;s effects <a target="" class="" href="https://www.businessinsider.com/cpi-preview-inflation-to-rise-iran-war-costs-2026-4">could go on for a while</a>.</p><p>&#34;Even if the prices of gasoline and diesel start to come down after the conflict resolves, the effect on the economy will be more long-lasting,&#34; Kates said. &#34;Fuel prices will not fall as quickly as they rose, but they should decline relatively quickly in the months following the end of the conflict. The ripple effects from these events, however, will take longer to play out and will affect the prices of shipped products, manufactured goods, building materials, and consumer products for far longer.&#34;</p><p>And the effects of tariffs aren&#39;t over, either.</p><p>&#34;The normal annual price increases from businesses are still contributing to overall inflation, and tariffs are responsible for part of that as the tail end of their drawn-out impact continues to settle into the economy,&#34; Kates said.</p><p><em>This is a developing story. Please check back for updates.</em></p><div class="read-original">Read the original article on <a href="https://www.businessinsider.com/cpi-march-inflation-rose-missed-forecasts-iran-war-2026-4">Business Insider</a></div>]]></content:encoded>
      <author>insider@insider.com (Madison Hoff)</author>
      <guid>https://www.businessinsider.com/cpi-march-inflation-rose-missed-forecasts-iran-war-2026-4</guid>
      <pubDate>Fri, 10 Apr 2026 12:35:02 +0000</pubDate>
      <category domain="https://www.businessinsider.com/economy">Economy</category>
      <category>cpi</category>
      <category>inflation</category>
      <category>consumer-prices</category>
      <category>energy</category>
      <category>kitchen-table-big-bet</category>
      <media:thumbnail url="https://i.insider.com/69d7e65b96ef6a4c9d121547?format=jpeg" width="4888" height="3666"></media:thumbnail>
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    <item>
      <title>The best digital picture frames</title>
      <link>https://www.businessinsider.com/guides/home/best-digital-picture-frames</link>
      <description>After testing more than a dozen digital picture frames, these are the best for display quality, easy setup, and instant photo sharing.</description>
      <content:encoded><![CDATA[<p class="headline-regular financial-disclaimer">When you buy through our links, Business Insider may earn an affiliate commission. <a target="_blank" href="https://www.businessinsider.com/guides/about-us">Learn more</a></p><figure><img src="https://i.insider.com/69d681a7cc468aeec524cf58?format=jpeg" height="2856" width="5712" charset="" alt="Several photo frames lined up, many have the same image"/><figcaption>The author testing digital picture frames in his home, each with the same display image.<p class="copyright">Tyler Hayes/Business Insider</p></figcaption></figure><p>We&#39;re taking more photos than ever before, but don&#39;t ever get a chance to show them off. A digital photo frame is the perfect way to display memories, even if a <a target="_blank" href="https://www.businessinsider.com/guides/gifts/best-photo-books">photo book</a> is a nice option, too. Instead of settling on one image, you can curate your own slideshow gallery. The newest frames are WiFi-enabled, making it easy to add photos from your phone to the frame. Digital frames also make it possible to stay connected with family and friends, even over long distances.</p><p>The setup process and display quality of digital frames have also continued to improve. I&#39;ve used and tested more than a dozen models over the last several years, and it&#39;s never been easier or cheaper to get started. From wall-mountable E Ink frames to large-screen options, these picks represent the best digital photo frames to choose from right now.</p>
      
      <aside class="callout-box headline-regular ignore-typography">
        
        <p><strong>Get to the point:</strong> The best of the bunch are from Aura, specifically the <a target="_blank" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-1511836131803-20&amp;h=35cc46c4cc6e68a384fc9364cfdd15f09e07678cc16a83806103fa7dc5f03f70&amp;postID=69d545902b9f980b65446ddb&amp;postSlug=guides%2Fhome%2Fbest-digital-picture-frames&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.amazon.com%2FAura-Aspen-Digital-Photo-Frame%2Fdp%2FB0DWVBBGXS" data-autoaffiliated="true">Aspen</a> and <a target="_blank" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-1511836131803-20&amp;h=d558f0de130cf18ccca6e03f12196f5879efde299a5869573ab15fc5c9913d98&amp;postID=69d545902b9f980b65446ddb&amp;postSlug=guides%2Fhome%2Fbest-digital-picture-frames&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fauraframes.com%2Fdigital-frames%2Fcolor%2Fcarver-gravel" data-autoaffiliated="true">Carver</a> models. In addition to top-notch screen quality, the company offers unlimited photo storage without a subscription fee. If you want to keep the cost even lower, the <a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-1511836131803-20&amp;h=214bb26e208e95022d0f245ccf5925a912c6773a16ecafc7ac1d66ab003a0ed8&amp;postID=69d545902b9f980b65446ddb&amp;postSlug=guides%2Fhome%2Fbest-digital-picture-frames&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.amazon.com%2FAkimart-Digital-Auto-Rotate-Anywhere-Android%2Fdp%2FB083SH697H" data-autoaffiliated="true">Akimart Digital Frame</a> is well under $100 and should be suitable for anyone with a smartphone.</p>
      
      </aside>
    
    <h2 id="ea5cc3ff-ddd8-41ca-8419-dba91a4ebcc3" data-toc-id="ea5cc3ff-ddd8-41ca-8419-dba91a4ebcc3">Our picks of the top digital photo frames</h2><p><strong>Best overall:</strong> Aura Aspen or Aura Carver - <a target="_blank" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-1511836131803-20&amp;h=35cc46c4cc6e68a384fc9364cfdd15f09e07678cc16a83806103fa7dc5f03f70&amp;postID=69d545902b9f980b65446ddb&amp;postSlug=guides%2Fhome%2Fbest-digital-picture-frames&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.amazon.com%2FAura-Aspen-Digital-Photo-Frame%2Fdp%2FB0DWVBBGXS" data-autoaffiliated="true">See at Amazon</a></p><p><strong>Best budget:</strong> Akimart Digital Frame - <a target="_blank" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-1511836131803-20&amp;h=214bb26e208e95022d0f245ccf5925a912c6773a16ecafc7ac1d66ab003a0ed8&amp;postID=69d545902b9f980b65446ddb&amp;postSlug=guides%2Fhome%2Fbest-digital-picture-frames&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.amazon.com%2FAkimart-Digital-Auto-Rotate-Anywhere-Android%2Fdp%2FB083SH697H" data-autoaffiliated="true">See at Amazon</a></p><p><strong>Best large:</strong> Pastigio 15.6&#34; Digital Frame - <a target="_blank" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-1511836131803-20&amp;h=626d1a8f14b6e38f8fc679d8f0bb444998e5cf729936f16d037b187b2722d9a0&amp;postID=69d545902b9f980b65446ddb&amp;postSlug=guides%2Fhome%2Fbest-digital-picture-frames&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.amazon.com%2FDigital-Picture-Tabletop-Wall-Mounted-Birthday%2Fdp%2FB0CQN2PKQR" data-autoaffiliated="true">See at Amazon</a></p><p><strong>Best wall-mounted: </strong>Aura Ink - <a target="_blank" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-1511836131803-20&amp;h=221602b3bf49ac21e9a27b9b73bcddf1ad41ee25704fe2fd0ee6ffc252dfa203&amp;postID=69d545902b9f980b65446ddb&amp;postSlug=guides%2Fhome%2Fbest-digital-picture-frames&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fauraframes.com%2Fink" data-autoaffiliated="true">See at Aura</a></p><p><strong>Best touchscreen:</strong> Cozyla Digital Frame - <a target="_blank" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-1511836131803-20&amp;h=b8b7f9aaf65de84f9c5a5fcdee8b8cca5b6eb224c2c6fd61375e3fd7798f643c&amp;postID=69d545902b9f980b65446ddb&amp;postSlug=guides%2Fhome%2Fbest-digital-picture-frames&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.amazon.com%2FCozyla-Frame-Instagram-Unlimited-Electronic%2Fdp%2FB0CKTG323L" data-autoaffiliated="true">See at Amazon</a></p><p><strong>Best with a calendar</strong>: Skylight Calendar 2 - <a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-1511836131803-20&amp;h=d7f935ca77913f758516aa97e40bad98d81510523fe573b2d11b364e23e777d4&amp;postID=69d545902b9f980b65446ddb&amp;postSlug=guides%2Fhome%2Fbest-digital-picture-frames&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fgo.skimresources.com%2F%3Fid%3D35871X943606%26amp%3Burl%3Dhttps%253A%252F%252Fmyskylight.com%252Fproducts%252Fthe-skylight-calendar-2-classic-white%252F">See at Skylight</a></p><hr/><h2 id="f12d1da5-672a-4158-ad27-b50e9f97f0ad" data-toc-id="f12d1da5-672a-4158-ad27-b50e9f97f0ad">Best overall</h2><p><strong>Aura Frames have a design that&#39;s worthy of displaying people&#39;s fondest memories.</strong> The <a target="_blank" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-1511836131803-20&amp;h=35cc46c4cc6e68a384fc9364cfdd15f09e07678cc16a83806103fa7dc5f03f70&amp;postID=69d545902b9f980b65446ddb&amp;postSlug=guides%2Fhome%2Fbest-digital-picture-frames&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.amazon.com%2FAura-Aspen-Digital-Photo-Frame%2Fdp%2FB0DWVBBGXS" data-autoaffiliated="true">Aura Aspen 12-inch digital photo frame</a> is simply stunning. It&#39;s in a class of its own with bright, accurate color and multiple orientations, and an easy, intuitive app.</p><p>The Aspen is a one-inch-thick, minimal frame that highlights your photos instead of drawing attention to itself. It may not completely fool people, but its paper-like matting is an elegant design. Instead of utilizing a touchscreen, there are two touch bars (one on the top and one on the side) for swiping through photos and videos. Tapping the bar favorites a photo, and displays a caption, if available.</p><figure><img src="https://i.insider.com/69d680eacc468aeec524cf46?format=jpeg" height="3648" width="5472" charset="" alt="side by side of two Aura frames displaying a dog"/><figcaption>Both the Aura Aspen (right) and Aura Carver (left) have vibrant displays. It simply comes down to your desired size and look. The Aspen features a faux matting with a thin black frame while the Carver does not have a matte and is chunkier.<p class="copyright">Tyler Hayes/Business Insider</p></figcaption></figure><p><strong>The hardware is an important component of a digital photo frame, but the software and storage are the other parts. </strong>Aura alleviates concerns about storage with unlimited free uploads. After years of testing multiple Aura frames in my home, I&#39;ve never run into a message about too many pictures or images not loading. There is an undisclosed amount of storage on the devices, so if your internet connection goes out, pictures won&#39;t disappear. The frames can also handle video with built-in speakers and display Apple&#39;s Live Photos, adding a hint of movement as the photos appear on the screen.</p><p><strong>Aura&#39;s mobile app is easier to use than Instagram.</strong> You can select photos from your library to send to the frame, and within seconds, they&#39;ll show. Recent updates have brought email and texting options for sending photos to the frame. While Aura&#39;s sharing feature in the mobile app is robust and easy to use, if you&#39;d rather not invite someone, you can give them the number or email address they can use to send pictures. The company also makes it easy to gift a digital frame to other people. You can preload pictures so they appear during setup.</p><p><strong>Consider Aura&#39;s other frame sizes. </strong>Of course, the Aspen&#39;s 12-inch screen and $229 retail price might not fit everyone&#39;s home or budget. In that case, the <a target="_blank" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-1511836131803-20&amp;h=6ac0d3bd71132d605333580ab80820eb595940e128b3c04e660477ff748b5b71&amp;postID=69d545902b9f980b65446ddb&amp;postSlug=guides%2Fhome%2Fbest-digital-picture-frames&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.amazon.com%2FAura-Aspen-Digital-Photo-Frame%2Fdp%2FB09X1XN3FZ" data-autoaffiliated="true">Aura Carver</a> is a fantastic stand-in with a 10.1-inch screen and a $149 retail price. It skips the faux-matting for a thicker grooved frame and can only be positioned in landscape orientation, which is its most significant drawback. Otherwise, the screen is crisp and vibrant. It has a gloss to it that looks best outside of direct sunlight, but its brightness should overcome that aspect. It&#39;s a great small digital frame that can fit nicely on a desk or a nightstand.</p><p>If money isn&#39;t a concern, the Aspen&#39;s size and versatility make it an excellent pick. Beyond the Aspen, the <a target="_blank" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-1511836131803-20&amp;h=a962574d94a8e1ec880ec4ef9267c8d0900eea131b2e562f537f21daffd15bfc&amp;postID=69d545902b9f980b65446ddb&amp;postSlug=guides%2Fhome%2Fbest-digital-picture-frames&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.amazon.com%2FAura-Aspen-Digital-Photo-Frame%2Fdp%2FB0C2JF6BKW" data-autoaffiliated="true">Walden</a> extends that experience up to 15 inches. But if you don&#39;t have the cash to splurge or need a smaller frame for a certain area of the home, the Carver is also an excellent choice that&#39;s hard to be disappointed with.</p><h2 id="2b4994eb-674f-4af9-bdb7-8e444ef5d723" data-toc-id="2b4994eb-674f-4af9-bdb7-8e444ef5d723"><strong>Best budget</strong></h2><p><strong>The </strong><a target="_blank" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-1511836131803-20&amp;h=214bb26e208e95022d0f245ccf5925a912c6773a16ecafc7ac1d66ab003a0ed8&amp;postID=69d545902b9f980b65446ddb&amp;postSlug=guides%2Fhome%2Fbest-digital-picture-frames&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.amazon.com%2FAkimart-Digital-Auto-Rotate-Anywhere-Android%2Fdp%2FB083SH697H" data-autoaffiliated="true">Akimart Digital Frame</a><strong> is a great option for anyone looking to show off their photos without spending more than a $100.</strong> There are shortcomings of a budget digital photo frame, but its use of Frameo software helps make the experience top-notch.</p><p><strong>Frameo is third-party software used by various manufacturers for photo frames. </strong>That means you could use the same app with different frames. You can think of it like Android for mobile phones. Frameo&#39;s interface is polished and tailored to photo-specific tasks, including uploading from your phone and letting others share their photos with your permission.</p><figure><img src="https://i.insider.com/69d680ea1a512d0a63e73936?format=jpeg" height="3648" width="5472" charset="" alt="a photo frame on top of a record player showing a building"/><figcaption>The affordable Akimart uses the Frameo software which is extremely user-friendly.<p class="copyright">Tyler Hayes/Business Insider</p></figcaption></figure><p><strong>From unboxing to sending my first picture to the frame took under 10 minutes. </strong>The process is straightforward: scan a QR code to download the free Frameo app. The app works well, but because the Akimart Digital Frame is a touchscreen, you can also change settings and adjust brightness right on the frame.</p><p><strong>At nearly every turn, I was surprised at how well this digital photo frame performed. </strong>It was responsive to touch and refreshed pictures quickly. Of course, there are a few downsides to the $59 product. The screen&#39;s colors and brightness weren&#39;t as good as the other frames in this guide. I noticed more glare and reflections on the screen because of its dimmer display. You won&#39;t want to put this frame in direct sunlight if you can avoid it, but otherwise it should perform fine. There are sacrifices to spending less on a digital frame, but in this case, those aren&#39;t significant enough to dismiss all of the conveniences if you have limited funds for an electronic frame like this.</p><h2 id="ba08276c-478f-4fe7-9c00-3ce7b6f083f4" data-toc-id="ba08276c-478f-4fe7-9c00-3ce7b6f083f4"><strong>Best large</strong></h2><p><strong>If you want to make a statement with your photos, go with a large digital frame for extra impact.</strong> The 15.6-inch <a target="_blank" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-1511836131803-20&amp;h=35e8d645c7481ceb9d412358b86d69e9eef5b6af863987ab8452b197de1d49f2&amp;postID=69d545902b9f980b65446ddb&amp;postSlug=guides%2Fhome%2Fbest-digital-picture-frames&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.amazon.com%2FDigital-Picture-Tabletop-Wall-Mounted-Birthday%2Fdp%2FB0CQN2PKQR%2Fref%3Dsr_1_1" data-autoaffiliated="true">Pastigio Digital Frame</a> set itself apart with an attractive display and easy-to-use software. Just make sure to give it enough room on a shelf or nightstand.</p><p><strong>Photos that pop.</strong> Because of its larger size, one of the things I immediately noticed and appreciated about the Pastigio was its ability to auto-crop images to fit its size. Your results in this area will depend on the types of photos you use and their resolution, but this frame handled all of my pictures quite well. Even though this wasn&#39;t the brightest frame I tested, it was bright enough to make colors pop and reduce glare. The viewing angle and overall appearance were good, especially for the frame&#39;s price. The Pastigio 15.6 uses the same Frameo software as the budget Akimart frame. The benefit of a bigger screen, however, is that Frameo&#39;s collage feature is better utilized. It makes more sense to show off up to six images at once.</p><figure><img src="https://i.insider.com/69d6829e1a512d0a63e7394b?format=jpeg" height="3648" width="5472" charset="" alt="Pastigio"/><figcaption>The Pastigio Digital Frame is large enough to group photos in a collage format, if desired. It can also display the time and the weather.<p class="copyright">Tyler Hayes/Business Insider</p></figcaption></figure><p><strong>Versatile display options. </strong>The back of the Pastigio 15.6 has a removable stand for dual orientation. It also has four mounting holes for a TV or monitor arm. And if you don&#39;t mind a dangling power cable, there are two holes for wall mounting the frame. However, if you are looking for a big art experience, you may want to consider a dedicated art-style TV, which can display your own photos as well as famous paintings and photographs. I&#39;ve covered the <a target="_blank" href="https://www.businessinsider.com/guides/tech/best-frame-tvs">best frame TVs</a>, and there are some worthy options available now.</p><h2 id="e9f1c04d-03e5-4dfb-98bd-8203a54d992b" data-toc-id="e9f1c04d-03e5-4dfb-98bd-8203a54d992b"><strong>Best wall-mounted</strong></h2><p><strong>Most of these digital photo frames have holes on the back and mounting options, but that doesn&#39;t mean you should or that they&#39;re good for that purpose.</strong> Nearly all electronic photo frames need to be tethered by a power cord, hanging in plain sight, which is a non-starter for most people. The <a target="_blank" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-1511836131803-20&amp;h=221602b3bf49ac21e9a27b9b73bcddf1ad41ee25704fe2fd0ee6ffc252dfa203&amp;postID=69d545902b9f980b65446ddb&amp;postSlug=guides%2Fhome%2Fbest-digital-picture-frames&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fauraframes.com%2Fink" data-autoaffiliated="true">Aura Ink</a> frame solves this problem with a battery capable of providing three months of life. It hangs on the wall wire-free.</p><p><strong>E Ink is a display technology that mimics paper for better visibility in the sun and less eye strain. </strong>It flashes to refresh its pixels and only consumes power when the image changes. Otherwise, there&#39;s very little power draw for the automatic backlight, which turns off at night or when no one is in the room. If you&#39;ve seen a color Kindle or other e-reader, you know that the color aspect can be lacking. Aura has done special work behind the scenes to make the Ink frame look better, but up close, you can still see some pixelation, and small details can blur together.</p><figure><img src="https://i.insider.com/69d680eaf36fd1a78c051ee0?format=jpeg" height="3648" width="5472" charset="" alt="a photo frame on top of a record player showing a building"/><figcaption>The Aura Ink gives off the look of a printed image and has minimal glare. If you choose to frame it on the wall, there&#39;s no cords to fuss with.<p class="copyright">Tyler Hayes/Business Insider</p></figcaption></figure><p><strong>I&#39;ve continually been drawn to all the incredible benefits of the Aura Ink. </strong>It looks like a printed photo, much more than any other digital frame. It has a display that pops in the sunlight, instead of becoming hard to see. The physical frame is sleek and gives off hints of an electronic design, yet it still includes light and motion sensors that work seamlessly across a room. There are also stealth buttons on the side to change photos without having to grab your phone. Despite the drawbacks, including a steep price,</p><p><strong>The E Ink technology won&#39;t be for everyone. </strong>The Ink can&#39;t do videos or rapidly change images. It&#39;s also quite expensive, for a relatively small frame. But if what you&#39;re looking for is a digital frame you can hang on the wall without having to hide a cord, this option is stunning. It can also be quite good, with the included stand for displaying in portrait or landscape orientations on a tabletop.</p><p><strong><em>Note</em></strong>: I tested the <a target="_blank" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-1511836131803-20&amp;h=b60e5e8158620611df8d299f6a7808d855cae5e2368ebe07c1daf019e6b72318&amp;postID=69d545902b9f980b65446ddb&amp;postSlug=guides%2Fhome%2Fbest-digital-picture-frames&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.amazon.com%2FSwitchBot-Electronic-Compatible-Decoration-AI-Generated%2Fdp%2FB0GDFSR9SN%2Fref%3Dsr_1_1_sspa" data-autoaffiliated="true">13-inch SwitchBot AI Art Frame</a> too, but it can only hold 10 pictures, and its screen didn&#39;t deliver the same level of detail as the Aura Ink. The AI Art Frame is neat for displaying certain pictures or posters, but right now it doesn&#39;t work as well as a photo frame.</p><h2 id="671ffbc6-fa19-4d0b-bdc6-e1905804f662" data-toc-id="671ffbc6-fa19-4d0b-bdc6-e1905804f662"><strong>Best touchscreen</strong></h2><p><strong>A well-rounded option that’s responsive to touch, features a bright, high-quality display, and comes with an easy-to-use mobile app. </strong>We tested the <a target="_blank" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-1511836131803-20&amp;h=b8b7f9aaf65de84f9c5a5fcdee8b8cca5b6eb224c2c6fd61375e3fd7798f643c&amp;postID=69d545902b9f980b65446ddb&amp;postSlug=guides%2Fhome%2Fbest-digital-picture-frames&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.amazon.com%2FCozyla-Frame-Instagram-Unlimited-Electronic%2Fdp%2FB0CKTG323L" data-autoaffiliated="true">Cozyla 10.1-inch digital photo frame</a> and it&#39;s hard to go wrong with this option if you need a small and relatively compact option for your work desk or anywhere else around the house. It&#39;s also available in larger 17 and 32-inch sizes.</p><p><strong>The digital photo frame supports basic features such as auto-rotation, slide shows, auto brightness, and a sleep mode. </strong>It goes a little bit further than other frames with unlimited free storage and the ability to connect to Google Photos for easy transfer. You can also use the company’s mobile app for iPhone or Android, upload via the website, and email pictures to the frame.</p><figure><img src="https://i.insider.com/69d680ea1a512d0a63e73937?format=jpeg" height="3648" width="5472" charset="" alt="a photo frame on top of a record player showing a building"/><figcaption>The Cozyla frame has a nice display and easy to use app.<p class="copyright">Tyler Hayes/Business Insider</p></figcaption></figure><p><strong>One of the more interesting features available is the AI photo enhancement. </strong>I tried it a few times with mixed results. Sometimes it made colors more vivid, among with other tweaks, but more often than not I thought the results were less appealing than the original, with unnatural appearances or smoothing. If AI isn’t your thing, then you don’t need to use it.</p><p><strong>I also wasn’t crazy about the prominent light sensor right in the front, on the white matting.</strong> It makes it even less believable as a “real” picture frame. However, for the convenience it provides, it may be a fine trade-off. Like the Aura frames, it also relies on cloud storage and does not have an SD port for memory cards.</p><h2 id="5ea58c68-1be2-4380-afc7-4444b24aa1f1" data-toc-id="5ea58c68-1be2-4380-afc7-4444b24aa1f1"><strong>Best with a calendar</strong></h2><p><strong>Hard to beat as a communal family appointment center. </strong>The <a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-1511836131803-20&amp;h=d7f935ca77913f758516aa97e40bad98d81510523fe573b2d11b364e23e777d4&amp;postID=69d545902b9f980b65446ddb&amp;postSlug=guides%2Fhome%2Fbest-digital-picture-frames&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fgo.skimresources.com%2F%3Fid%3D35871X943606%26amp%3Burl%3Dhttps%253A%252F%252Fmyskylight.com%252Fproducts%252Fthe-skylight-calendar-2-classic-white%252F">Skylight Calendar 2</a> will sync with Google, Outlook, Cozy, and other online services to pull in everyone’s events. It’s a great way to get an overview of which time slots are taken and what days are free. To go even further into home management, Calendar 2 can handle to-dos and kids’ chores.</p><p><strong>Calendar 2 looks just like a photo frame. </strong>However, its software is geared toward productivity rather than simply memories. To that point, you need Skylight’s $79 yearly subscription to enable photo screensavers and general photo frame functionality. With the subscription, you also get meal planning, rewards, and a special email address for additional data imports.</p><figure><img src="https://i.insider.com/69c563a948461c18d7be6643?format=jpeg" height="4284" width="5712" charset="" alt="The display of a Skylight calendar showing a week&#39;s worth of events."/><figcaption>When not showing off your schedule, the Skylight Calendar 2 has a photo screensaver setting.<p class="copyright">Jamie Davis Smith/Business Insider</p></figcaption></figure><p>If your priority lies just beyond photos, but you’re still looking for an all-in-one unit, then the Calendar 2 should be on your radar. Right now, it’s hard to find a device like this that does calendars and photos equally well. <a target="_blank" class="" href="https://www.cozyla.com/products/smart-family-calendar-digital-calendar-table-calendar">Cozyla</a> also offers its own Calendar design; it has a slightly higher upfront cost but no annual subscription.</p><p>Read our full <a target="_blank" href="https://www.businessinsider.com/guides/home/skylight-calendar-2-review">Skylight Calendar 2 review</a>.</p><hr/><h2 id="a3060db3-e3d4-427f-8d59-e182bb8bed76" data-toc-id="a3060db3-e3d4-427f-8d59-e182bb8bed76">Our best digital picture frames compared</h2><table style="min-width: 200px;"><colgroup><col style="min-width: 25px;"/><col style="min-width: 25px;"/><col style="min-width: 25px;"/><col style="min-width: 25px;"/><col style="min-width: 25px;"/><col style="min-width: 25px;"/><col style="min-width: 25px;"/><col style="min-width: 25px;"/></colgroup><tbody><tr><td></td><td>Product</td><td>Price</td><td>Display Size</td><td>Resolution</td><td>Storage</td><td>Connectivity</td><td>Orientation</td></tr><tr><td colspan="1" rowspan="1" colwidth="82">Best overall</td><td colspan="1" rowspan="1" colwidth="85"><a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-1511836131803-20&amp;h=35cc46c4cc6e68a384fc9364cfdd15f09e07678cc16a83806103fa7dc5f03f70&amp;postID=69d545902b9f980b65446ddb&amp;postSlug=guides%2Fhome%2Fbest-digital-picture-frames&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.amazon.com%2FAura-Aspen-Digital-Photo-Frame%2Fdp%2FB0DWVBBGXS" data-autoaffiliated="true">Aura Aspen</a></td><td colspan="1" rowspan="1" colwidth="51">$$$</td><td colspan="1" rowspan="1" colwidth="70">12”</td><td colspan="1" rowspan="1" colwidth="108">1600 x 1200</td><td colspan="1" rowspan="1" colwidth="86">Unlimited cloud</td><td colspan="1" rowspan="1" colwidth="102">WiFi</td><td colspan="1" rowspan="1" colwidth="110">Portrait + Landscape (auto-rotate)</td></tr><tr><td colspan="1" rowspan="1" colwidth="82">Best overall</td><td colspan="1" rowspan="1" colwidth="85"><a target="_blank" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-1511836131803-20&amp;h=d558f0de130cf18ccca6e03f12196f5879efde299a5869573ab15fc5c9913d98&amp;postID=69d545902b9f980b65446ddb&amp;postSlug=guides%2Fhome%2Fbest-digital-picture-frames&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fauraframes.com%2Fdigital-frames%2Fcolor%2Fcarver-gravel" data-autoaffiliated="true">Aura Carver</a></td><td colspan="1" rowspan="1" colwidth="51">$$</td><td colspan="1" rowspan="1" colwidth="70">10.1&#34;</td><td colspan="1" rowspan="1" colwidth="108">1280 x 800</td><td colspan="1" rowspan="1" colwidth="86">Unlimited cloud</td><td colspan="1" rowspan="1" colwidth="102">WiFi</td><td colspan="1" rowspan="1" colwidth="110">Landscape only</td></tr><tr><td colspan="1" rowspan="1" colwidth="82">Best budget</td><td colspan="1" rowspan="1" colwidth="85"><a target="_blank" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-1511836131803-20&amp;h=214bb26e208e95022d0f245ccf5925a912c6773a16ecafc7ac1d66ab003a0ed8&amp;postID=69d545902b9f980b65446ddb&amp;postSlug=guides%2Fhome%2Fbest-digital-picture-frames&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.amazon.com%2FAkimart-Digital-Auto-Rotate-Anywhere-Android%2Fdp%2FB083SH697H" data-autoaffiliated="true">Akimart Digital Frame</a></td><td colspan="1" rowspan="1" colwidth="51">$</td><td colspan="1" rowspan="1" colwidth="70">10.1”</td><td colspan="1" rowspan="1" colwidth="108">1280 x 800</td><td colspan="1" rowspan="1" colwidth="86">Internal + SD card</td><td colspan="1" rowspan="1" colwidth="102">WiFi</td><td colspan="1" rowspan="1" colwidth="110">Portrait + Landscape</td></tr><tr><td colspan="1" rowspan="1" colwidth="82">Best large</td><td colspan="1" rowspan="1" colwidth="85"><a target="_blank" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-1511836131803-20&amp;h=35e8d645c7481ceb9d412358b86d69e9eef5b6af863987ab8452b197de1d49f2&amp;postID=69d545902b9f980b65446ddb&amp;postSlug=guides%2Fhome%2Fbest-digital-picture-frames&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.amazon.com%2FDigital-Picture-Tabletop-Wall-Mounted-Birthday%2Fdp%2FB0CQN2PKQR%2Fref%3Dsr_1_1" data-autoaffiliated="true">Pastigio Digital Frame</a></td><td colspan="1" rowspan="1" colwidth="51">$</td><td colspan="1" rowspan="1" colwidth="70">15.6&#34;</td><td colspan="1" rowspan="1" colwidth="108">1920 x 1080</td><td colspan="1" rowspan="1" colwidth="86">Internal + app</td><td colspan="1" rowspan="1" colwidth="102">WiFi</td><td colspan="1" rowspan="1" colwidth="110">Landscape (some support rotate)</td></tr><tr><td colspan="1" rowspan="1" colwidth="82">Best wall-mounted</td><td colspan="1" rowspan="1" colwidth="85"><a target="_blank" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-1511836131803-20&amp;h=221602b3bf49ac21e9a27b9b73bcddf1ad41ee25704fe2fd0ee6ffc252dfa203&amp;postID=69d545902b9f980b65446ddb&amp;postSlug=guides%2Fhome%2Fbest-digital-picture-frames&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fauraframes.com%2Fink" data-autoaffiliated="true">Aura Ink</a></td><td colspan="1" rowspan="1" colwidth="51">$$$</td><td colspan="1" rowspan="1" colwidth="70">13&#34;</td><td colspan="1" rowspan="1" colwidth="108">1600 x 1200</td><td colspan="1" rowspan="1" colwidth="86">Unlimited cloud</td><td colspan="1" rowspan="1" colwidth="102">WiFi</td><td colspan="1" rowspan="1" colwidth="110">Wall-mounted, Portrait + Landscape</td></tr><tr><td colspan="1" rowspan="1" colwidth="82">Best touchscreen</td><td colspan="1" rowspan="1" colwidth="85"><a target="_blank" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-1511836131803-20&amp;h=b8b7f9aaf65de84f9c5a5fcdee8b8cca5b6eb224c2c6fd61375e3fd7798f643c&amp;postID=69d545902b9f980b65446ddb&amp;postSlug=guides%2Fhome%2Fbest-digital-picture-frames&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fwww.amazon.com%2FCozyla-Frame-Instagram-Unlimited-Electronic%2Fdp%2FB0CKTG323L" data-autoaffiliated="true">Cozyla 10.1-inch digital photo frame</a></td><td colspan="1" rowspan="1" colwidth="51">$$</td><td colspan="1" rowspan="1" colwidth="70">10.1&#34;</td><td colspan="1" rowspan="1" colwidth="108">1280x800</td><td colspan="1" rowspan="1" colwidth="86">Internal + app</td><td colspan="1" rowspan="1" colwidth="102">WiFi</td><td colspan="1" rowspan="1" colwidth="110">Portrait + Landscape</td></tr><tr><td colspan="1" rowspan="1" colwidth="82">Best with calendar</td><td colspan="1" rowspan="1" colwidth="85"><a target="_blank" class="" href="https://affiliate.insider.com/?amazonTrackingID=bi-auto-1511836131803-20&amp;h=d7f935ca77913f758516aa97e40bad98d81510523fe573b2d11b364e23e777d4&amp;postID=69d545902b9f980b65446ddb&amp;postSlug=guides%2Fhome%2Fbest-digital-picture-frames&amp;tags=service%3Acapi&amp;u=https%3A%2F%2Fgo.skimresources.com%2F%3Fid%3D35871X943606%26amp%3Burl%3Dhttps%253A%252F%252Fmyskylight.com%252Fproducts%252Fthe-skylight-calendar-2-classic-white%252F">Skylight Calendar 2</a></td><td colspan="1" rowspan="1" colwidth="51">$$$</td><td colspan="1" rowspan="1" colwidth="70">14.8”</td><td colspan="1" rowspan="1" colwidth="108">920x1080</td><td colspan="1" rowspan="1" colwidth="86">16 GB</td><td colspan="1" rowspan="1" colwidth="102">WiFi</td><td colspan="1" rowspan="1" colwidth="110">Wall-mounted, Portrait + Landscape</td></tr></tbody></table><hr/><h2 id="d1f3abf8-e357-4b03-b8f0-fb840a2e4bf1" data-toc-id="d1f3abf8-e357-4b03-b8f0-fb840a2e4bf1">What to look for</h2><h4 id="adebc387-a6db-42aa-af04-dc08d3f03682" data-toc-id="adebc387-a6db-42aa-af04-dc08d3f03682"><strong>WiFi vs non-WiFi digital frames</strong></h4><p>If you haven’t looked at digital photo frames since their early days, you may still think of them as requiring manual photo transfer using an SD Card or USB flash drive. Some of them still offer that option, but most of them use WiFi to transfer pictures right from a mobile phone. Unless a digital frame will be used in a very specific way that requires a memory card, prioritize WiFi.</p><h4 id="5e7a8f78-bff7-4537-ba68-dfea17518d06" data-toc-id="5e7a8f78-bff7-4537-ba68-dfea17518d06"><strong>Storage: cloud vs local</strong></h4><p>One reason to have an eye towards local storage is for privacy. Still, in the age of online services, cloud syncing is the way to go. We’ve read through Frameo’s, Aura’s, and Cozyla&#39;s terms of service, and they’re all very standard terms that let companies use your photos to sync them, but they aren’t using them for any other purpose. If this aspect of using a digital frame is important to you, then you’ll want to dig into a company’s specific privacy policy.</p><h4 id="33ffb83f-cc48-4be8-b9e3-1b8bbe455854" data-toc-id="33ffb83f-cc48-4be8-b9e3-1b8bbe455854"><strong>App experience</strong></h4><p>Each of the frames we tested has apps for iPhone and Android. If you’re looking at a different option, then you’ll want to check that there is an app for your phone. The Aura app is among the most polished, with an easy-to-understand interface. I didn’t feel lost or confused by apps from Frameo or Cozyla, but they were a little busier and took a little time to fully get acquainted with them.</p><h4 id="41a6343c-d3ae-49f4-9411-3969c49e8cbd" data-toc-id="41a6343c-d3ae-49f4-9411-3969c49e8cbd"><strong>Orientation and mounting</strong></h4><p>While a lot of digital frames can be used in either landscape (horizontally) or portrait (vertically) orientations, not all can. Even if a frame doesn’t rotate, nearly every frame will still display all the photos, just with blank space on the side, which is called pillar-boxing</p><h4 id="3964be26-3e23-4587-8623-0827aa13b7e6" data-toc-id="3964be26-3e23-4587-8623-0827aa13b7e6"><strong>E Ink vs LCD</strong></h4><p>Right now, most people will want a more traditional LCD digital frame. This type of screen is bright and colorful and can accommodate videos and fast slideshows. E Ink is a more static technology that powers frames with a battery and lets them hang on a wall without a dangling cord. The other reason to heavily consider an E Ink frame, if you can stomach the cost, is for very sunny areas. E Ink is much more visible, with less glare in bright light.</p><hr/><h2 id="f6aeeabc-d260-4af4-837a-5ff9d94f9a1f" data-toc-id="f6aeeabc-d260-4af4-837a-5ff9d94f9a1f">How we tested</h2><figure><img src="https://i.insider.com/69d68454f36fd1a78c051f0e?format=jpeg" height="4284" width="5712" charset="" alt="side by side of two frames"/><figcaption>Comparing display quality, here you can see how two frames, the Aura and Akimart, handle the tricky colors from a neon light.<p class="copyright">Tyler Hayes</p></figcaption></figure><p>When we test digital photo frames, we evaluate each frame based on display quality, ease of use, sharing features, and overall design. We consider both hardware and software.</p><p>These frames need to look nice, but ease of use and sharing capabilities are also key. To get a gauge on the display quality, we used the same set of pictures on all the frames and turned the brightness up to 100%. Then we compared image quality side-by-side with an iPhone 17 Pro and directly with the other frames, evaluating color reproduction, resolution, and viewing angles.</p><p>We used photos with elements like a neon light, a famous landmark at dusk, a laptop with a hard-to-define color, and a several-week-old puppy. We looked at photos with people to get a sense of skin tones, but don’t show those here for privacy reasons.</p><p>The photo frames were evaluated in a bright, sunny room with direct light and monitored throughout the day and at night in the dark. We looked at their design, sensors, materials, and general appeal.</p><p>In terms of the software, we used as many sharing options as we could, adding photos to the frames in various ways. The most tedious part is going through all the settings and features offered. A lot of the features overlap, but each of these companies does things just a little differently. For example, all of them can be used for free out of the box, but Frameo software frames require a monthly or yearly subscription fee if you want longer videos (up to 2 minutes), online backups, or the ability to upload up to 100 photos at once to a frame.</p><h3 id="c4eadd01-1785-471d-8aab-b950f6ece6c8" data-toc-id="c4eadd01-1785-471d-8aab-b950f6ece6c8">Meet the expert behind the guide:</h3><p><strong>Tyler Hayes, contributor:</strong> I spend my time writing about technology and covering the latest consumer electronics. My first digital frame was a Kodak model with an odd aspect ratio back in 2006. It required transferring pictures in a specific resolution from an SD Card. Since then, I’ve had dozens of various ones from different brands, which have all gotten progressively better.</p><hr/><h2 id="78087513-44da-4932-9310-5ed810cf7809" data-toc-id="78087513-44da-4932-9310-5ed810cf7809">FAQs</h2><h3 class="faq-question">Are digital photo frames worth it?</h3><p class="faq-answer">Most people won’t be fooled into thinking a digital frame is a real printed photo. But the point of this product is convenience and the ability to display all the photos you take regularly. With a wide range of sizes and prices, there should be an option that fits your budget if you want to display digital slideshows.</p><h3 class="faq-question">How does a smart display compare to a digital picture frame?</h3><p class="faq-answer">While you can display photos on most kinds of screens, the benefit of choosing a digital photo frame is its software features. These products are designed to display images, so they make it easy to upload images and rotate through them with various settings.</p><h3 class="faq-question">Do digital frames need WiFi?</h3><p class="faq-answer">Having WiFi makes it easier to connect a phone or tablet to a digital picture frame. While you don’t need to have WiFi to use some of them, not having the feature will make adding photos more tedious, so you likely won’t show off as many pictures or add new ones as often.</p><h3 class="faq-question">Can multiple people send photos to a frame?</h3><p class="faq-answer">Many digital photo frames offer sharing via a mobile app or an email address that delivers pictures directly to the frame. Whether it’s only people in your family or a group of friends, there are plenty of ways to have people directly add pictures to your photo frame without needing to manage every image.</p><h3 class="faq-question">What is the best digital photo frame for families?</h3><p class="faq-answer">Any of the frames we tested with software by Frameo, Aura, or Cozyla all offer sharing functionality, so everyone in the family can add their own memories. Frameo and Cozyla will display calendar dates if you want a visual indicator. If you’re looking for a dedicated calendar, your best bet is to look at specific products like the Skylight Calendar 2.</p><h3 class="faq-question">Are Aura frames worth it?</h3><p class="faq-answer">Aura makes great frames, but they do tend to be among the more expensive options. Part of the value Aura offers is free, unlimited photo storage. How many pictures to display is just never a question or concern. If one of the company’s products fits your budget, you can get high-quality hardware, an easy-to-use interface, and free photo sharing.</p><div class="read-original">Read the original article on <a href="https://www.businessinsider.com/guides/home/best-digital-picture-frames">Business Insider</a></div>]]></content:encoded>
      <author>insider@insider.com (Tyler Hayes)</author>
      <guid>https://www.businessinsider.com/guides/home/best-digital-picture-frames</guid>
      <pubDate>Fri, 10 Apr 2026 12:00:01 +0000</pubDate>
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