Cult Branding Blog

Five More Reasons to Focus on Your Best Customers

Here are five more reasons to focus on your Brand Lovers: 1. In The Loyalty Effect, Frederick Reichheld explains how a 5% increase in customer loyalty can increase a company’s profitability by 40 to 95%. 2. Think about what would happen if you turned just 10% of your occasional customers into Brand Lovers. For large [...] Related posts:

Five Reasons to Focus on Your Best Customers Your best customers are your Brand Lovers. Understanding the needs...
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Mean It Like You Say It

Don't make your brand the emperor without clothes shouting false claims to the public, mean what you say and show it with your actions. No related posts. Related posts brought to you by Yet Another Related Posts Plugin.

Old rules? Going … Going … Gone

“The world hates change, yet it is the only thing that has brought progress” - Charles Kettering Brands that are built on fear, are failing quicker than ever. Those that are set in their ways and refuse change are already dead. The funeral is just a detail. Trends such as time compression are erasing the [...] No related posts. Related posts brought to you by Yet Another Related Posts Plugin.

Level 5 Leadership at Zappos

Jim Collins in Good to Great, clearly spelled out the attributes of great leaders. Level 5 leaders, as Collins calls them, exemplify a seemingly incongruous mix of personal humility and professional will. Humility + Will = Level 5 “Level 5 Leaders are a study in duality: modest and willful, humble and fearless,” Collins explains. They [...] Related posts:

How Zappos Inspires a Higher Calling Jobs are everywhere. We clock in and clock out, putting...
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Creating Customers for Life A customer returned a wallet she ordered from online retailer...

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Legions of Loyalty

How to build a mass movement behind your brand and unlock the secrets of true customer loyalty. Share this on del.icio.us Digg this! Stumble upon something good? Share it on StumbleUpon Share this on Technorati Share this on Facebook Tweet This! Email this to a friend? Subscribe to the comments for this post? Share this [...] Related posts:

Seven Steps to Cultivating Customer Loyalty Ever wonder why some companies have brands that attract raving...

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Five Reasons to Focus on Your Best Customers

Your best customers are your Brand Lovers. Understanding the needs of your Brand Lovers and serving them better than anyone else is critical if you want to outmaneuver the competition and grow a long-term sustainable business. Here are five reasons why your Brand Lovers are so important: 1. Your Brand Lovers choose you more often [...] Related posts:

Focus on Your Customers Business owners and executives often make their jobs harder than...
Creating Customers for Life A customer returned a wallet she ordered from online retailer...
The Power of Word of Mouth Tony Hsieh, CEO of Zappos, knows a thing or two...

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The Birth of BRAND JORDAN

“Brand Jordan exists because of what Phil Knight created before I ever came along.” – Michael Jordan The year was 1984, and Michael hesitantly took a flight to Portland, Oregon. It was the day that he would meet Nike Founder Phil Knight for the first time. Neither of them could imagine what the next 20+ [...] No related posts. Related posts brought to you by Yet Another Related Posts Plugin.

Zappos: The Bald and the Beautiful

Can you imagine a day at the office where you might be asked to shave the head of your co-worker? Or better yet, how about taking a razor to the mane of your CEO? Leave it to the folks at Zappos to create not just a day, but an annual event called the Bald & [...] Related posts:

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The Key to Building a Profitable Business

What drives your business? Most executives and entrepreneurs would say sales or revenue. But where do those sales come from? Customers, right? Now, are all customers created equal? Of course not. Most customers will remain indifferent to your brand. They will buy from you on occasion—when it’s most convenient—and shop elsewhere when it’s not. Amazingly, [...] Related posts:

The Purpose of Business Peter Drucker noted that the organization is an abstraction—a concept...
Building for Long-Term Profitability Beware executives: An obsessive focus on growth leads your company...
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Three Essential Brand Building Ingredients

Today brands are faced with a new challenge, mainly that of clutter. In a cluttered marketplace of indistinguishable brands, developing a strong position in the heart of the customer is extremely challenging. Brands that don’t actively work to differentiate are generally defined and controlled by their competition. In the world of Branding, you either grow [...] Related posts:

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