Cult Branding Blog

Introducing the New Brand Modeling Blog

The Cult Branding team is excited to announce the launch of our new blog devoted exclusively to the topic of Brand Modeling. Get ready for unique observations and illustrative commentary on how successful brands use consumer insights and an understanding of their best customers to make effective marketing decisions—and ultimately, to dominate their market. Join [...] No related posts. Related posts brought to you by Yet Another Related Posts Plugin.

Brand Lovers Form Brand Communities

Your best customers love your brand the most. We call these coveted customers Brand Lovers. Not surprisingly, your Brand Lovers enjoy hanging out with one another, as do most like-minded individuals united by a common passion. These social groups are called brand communities. When a brand community develops, you can be sure the brand is [...] No related posts. Related posts brought to you by Yet Another Related Posts Plugin.

Why Coauthored Brands will Rule the World

Great brands have always realized that, just like in all aspects of life, there are two parts to great relationships—it’s a constant give and take. No related posts. Related posts brought to you by Yet Another Related Posts Plugin.

The Ultimate Business Lens

The last post explained how your pervasive internal questions produce a lens through which you evaluate information and make decisions. If you’re a marketer, you have certain marketing questions posed in mind. What driving questions do you need to consistently ask in order to determine how best to proceed? At our company (Cult Branding), we [...] No related posts. Related posts brought to you by Yet Another Related Posts Plugin.

What’s Your Decision-Making Lens?

You actually have multiple lenses. Your base lens is your perceptual filter—how you process information through your five senses. This perceptual filter is colored by past memories, experiences, sensations, and images. Each perceptual filter is unique. Therefore, each of us experiences a slightly different take on reality. The variance in perceptual filters helps explain how [...] No related posts. Related posts brought to you by Yet Another Related Posts Plugin.

BRAND JORDAN: Uncovering The Soul of the Brand

“There has to be a soul to the process. There has to be a real.” – Michael Jordan Today Brand Jordan is an international icon. To create this icon, amazing people (Jordan + Nike + Design + Soul) came together and were each allowed to do what they do best. This kind of creative collaboration [...] No related posts. Related posts brought to you by Yet Another Related Posts Plugin.

BRAND JORDAN: Authenticity and Beyond

It is difficult to build an extraordinary brand when the goal is to become the best version of some other brand. Unfortunately, “cloning” brands is often the default strategy for most large corporations. Those who take the road well traveled want security and are willing to sacrifice true innovation for certainty. But true authenticity is [...] No related posts. Related posts brought to you by Yet Another Related Posts Plugin.

BRAND JORDAN: Aspirational

“Anything can happen if you are willing to put in the work and remain open to the possibility. Dreams are realized by effort, determination, passion and staying connected to that sense of who you are.” – Michael Jordan One can never imagine everything that will happen. But dreams are like that. That’s what makes the [...] No related posts. Related posts brought to you by Yet Another Related Posts Plugin.

BRAND JORDAN: Uncompromised

“You have to be uncompromised in your level of commitment to whatever you are doing.” – Michael Jordan There are my fads that emerge into the consumer landscape. Some live long. Some trends disappear before they are noticed. Going beyond a fad and becoming a brand takes a real connection with people. For over 20 [...] No related posts. Related posts brought to you by Yet Another Related Posts Plugin.

BRAND JORDAN: Earned

“No one had to market Michael Jordan. I marketed myself by what I did on the court.” – Michael Jordan Today’s professional business world is quick. NBA scouts are tracking twelve-year-old players to catch the next rising star. Trend software run the numbers on each player to generate risk models for casinos. And many NBA [...] No related posts. Related posts brought to you by Yet Another Related Posts Plugin.