http://www.cult-branding.com/ CultBranding.com is your guide to creating a Cult Brand. Discover the forces of Customer Loyalty. Thu, 17 May 2012 07:46:08 -0400 en-us p.MsoNormal, li.MsoNormal, div.MsoNormal { margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: "Times New Roman"; }div.Section1 { page: Section1; } Misperception can hurt your brand, especially when it starts from within the industry. http://www.cult-branding.com/content/article/111 http://www.cult-branding.com/content/article/111 Mon, 10 Jan 2011 00:00:00 -0500 Three core reasons consumers tattoo themselves, the four main qualities frequently tattooed brands share, and three steps you can take to strengthen your brand. http://www.cult-branding.com/content/article/108 http://www.cult-branding.com/content/article/108 Wed, 21 Apr 2010 00:00:00 -0400 Your best customers are your Brand Lovers. Understanding the needs of your Brand Lovers and serving them better than anyone else is critical if you want to outmaneuver the competition and grow a long-term sustainable business. http://www.cult-branding.com/content/article/107 http://www.cult-branding.com/content/article/107 Sun, 28 Feb 2010 00:00:00 -0500 Brand loyalty doesn’t happen by accident. Brands that cultivate loyalty find ways to emotionally connect with their customers; these brands stand for something meaningful in their customers’ eyes. http://www.cult-branding.com/content/article/106 http://www.cult-branding.com/content/article/106 Mon, 22 Feb 2010 00:00:00 -0500 The customers experience doesn't end at the store front. Using music, photography, and creativity Ikea brings their brand to life in the virtual world. http://www.cult-branding.com/content/article/105 http://www.cult-branding.com/content/article/105 Thu, 08 Oct 2009 00:00:00 -0400 Learn how Cult Brand MINI embraces the Golden Rule of Fun, and celebrates the child within us all. http://www.cult-branding.com/content/article/104 http://www.cult-branding.com/content/article/104 Wed, 16 Sep 2009 00:00:00 -0400 Reading books are a great way to extract yourself from the web of busyness and can provide valuable insight for many dimensions of your life. http://www.cult-branding.com/content/article/103 http://www.cult-branding.com/content/article/103 Tue, 01 Sep 2009 00:00:00 -0400 Have everything the consumer interacts with become a reflection of some aspect of your brand’s archetype. http://www.cult-branding.com/content/article/102 http://www.cult-branding.com/content/article/102 Mon, 10 Aug 2009 00:00:00 -0400 Companies that honor their employees as real people build stronger brands. http://www.cult-branding.com/content/article/101 http://www.cult-branding.com/content/article/101 Thu, 23 Jul 2009 00:00:00 -0400 Creativity is a paradox: it requires an odd blend of open idea generation but with the restriction to a specific problem with specific constraints. http://www.cult-branding.com/content/article/98 http://www.cult-branding.com/content/article/98 Thu, 02 Jul 2009 00:00:00 -0400 What makes a theatre production great is what makes a brand great. Strong brands are expressions of a core idea that their customers love. http://www.cult-branding.com/content/article/97 http://www.cult-branding.com/content/article/97 Tue, 16 Jun 2009 00:00:00 -0400 Cult Brands cultivate meaningful relationships with their Brand Lovers. http://www.cult-branding.com/content/article/96 http://www.cult-branding.com/content/article/96 Mon, 01 Jun 2009 00:00:00 -0400 Great brands understand the importance of admitting when they make a mistake. http://www.cult-branding.com/content/article/94 http://www.cult-branding.com/content/article/94 Wed, 20 May 2009 00:00:00 -0400 With an obsession for driving new traffic and new sales, companies waste time and energy speaking to people who are interested instead of investing their energy talking to their Brand Lovers. http://www.cult-branding.com/content/article/93 http://www.cult-branding.com/content/article/93 Fri, 08 May 2009 00:00:00 -0400 Great brands cultivate a trusting, open culture that reflexs out to their customers. http://www.cult-branding.com/content/article/92 http://www.cult-branding.com/content/article/92 Tue, 28 Apr 2009 00:00:00 -0400 The truth is: trust drives sales. Respect is not enough. Learn how Cult Brands build trust with their employees and their customers. http://www.cult-branding.com/content/article/91 http://www.cult-branding.com/content/article/91 Fri, 17 Apr 2009 00:00:00 -0400 How a great brand with loyal customers lost its way. http://www.cult-branding.com/content/article/87 http://www.cult-branding.com/content/article/87 Wed, 01 Apr 2009 00:00:00 -0400 The importance of facilitating a sense of freedom in the workplace can not be overstated. Learn how great brands build internal cultures that support freedom. http://www.cult-branding.com/content/article/21 http://www.cult-branding.com/content/article/21 Tue, 24 Mar 2009 00:00:00 -0400 Does Nintendo qualify for a Cult Brand status? We explore the possibility in this Cult Branding profile. http://www.cult-branding.com/content/article/79 http://www.cult-branding.com/content/article/79 Tue, 24 Feb 2009 00:00:00 -0500 The field of mindfulness is booming and the benefits for corporations who introduced mindfulness principles are many. Can mindfulness increase productivity? We believe so. http://www.cult-branding.com/content/article/73 http://www.cult-branding.com/content/article/73 Thu, 12 Feb 2009 00:00:00 -0500 Your brand extends everywhere, especially at the point of purchase. If you have your own retail space make sure your store says, looks, and feels what your brand is trying to communicate. http://www.cult-branding.com/content/article/74 http://www.cult-branding.com/content/article/74 Thu, 05 Feb 2009 00:00:00 -0500 The Cult Branding team's coverage of Harley-Davidson's 105th anniversary including a video profiling this Cult Brand and its Brand Lovers. http://www.cult-branding.com/content/article/72 http://www.cult-branding.com/content/article/72 Mon, 19 Jan 2009 00:00:00 -0500 The key to market research is to understand what you're looking for and to know what questions to ask. http://www.cult-branding.com/content/article/71 http://www.cult-branding.com/content/article/71 Wed, 07 Jan 2009 00:00:00 -0500 Is financial advice and community The Motel Fools a Cult Brand? We explore TMF through the lens of the Seven Golden Rules of Cult Branding. http://www.cult-branding.com/content/article/70 http://www.cult-branding.com/content/article/70 Thu, 11 Dec 2008 00:00:00 -0500 Organizations with long-term profitability (think Southwest Airlines or Wal-Mart) come from a place of service that pervades the entire organization and ultimately impacts their customers. http://www.cult-branding.com/content/article/69 http://www.cult-branding.com/content/article/69 Sun, 07 Dec 2008 00:00:00 -0500 A brief analysis of Mozilla's Firefox as a potential Cult Brand. http://www.cult-branding.com/content/article/68 http://www.cult-branding.com/content/article/68 Wed, 26 Nov 2008 00:00:00 -0500 How to find a marketing approach that best suits your enterprise ... http://www.cult-branding.com/content/article/66 http://www.cult-branding.com/content/article/66 Tue, 11 Nov 2008 00:00:00 -0500 Understand the power of selling an experience versus just selling another material possession. http://www.cult-branding.com/content/article/65 http://www.cult-branding.com/content/article/65 Wed, 29 Oct 2008 00:00:00 -0400 Mini's annual Take the States event demonstrates how this Cult Brand fosters its brand community. http://www.cult-branding.com/content/article/64 http://www.cult-branding.com/content/article/64 Thu, 23 Oct 2008 00:00:00 -0400 Can data ever become more important than the methods we use to understand it? If you believe statisticl analysis will answer all your questions, read this article. http://www.cult-branding.com/content/article/63 http://www.cult-branding.com/content/article/63 Tue, 21 Oct 2008 00:00:00 -0400 Mini's Cult Branding profile highlights what the car manufacturer is doing right to build brand loyalty. http://www.cult-branding.com/content/article/22 http://www.cult-branding.com/content/article/22 Thu, 16 Oct 2008 00:00:00 -0400 In our culture's obsession with the new-new, we often overlook the notion that we already have the business solutions we need. http://www.cult-branding.com/content/article/26 http://www.cult-branding.com/content/article/26 Wed, 15 Oct 2008 00:00:00 -0400 The power of archetypes reveals the true success behind the Dark Knight. http://www.cult-branding.com/content/article/62 http://www.cult-branding.com/content/article/62 Wed, 08 Oct 2008 00:00:00 -0400 The DVD-by-mail provider fended off Wal-Mart and took out Blockbuster. Learn Netflix's secret to building a loyal customer base in this Cult Brand profile. http://www.cult-branding.com/content/article/59 http://www.cult-branding.com/content/article/59 Thu, 25 Sep 2008 00:00:00 -0400 Build a stronger brand by focusing on your organization first. http://www.cult-branding.com/content/article/61 http://www.cult-branding.com/content/article/61 Tue, 23 Sep 2008 00:00:00 -0400 Great brands know what to sacrifice and focus on what's most important to their customers. http://www.cult-branding.com/content/article/57 http://www.cult-branding.com/content/article/57 Tue, 16 Sep 2008 00:00:00 -0400 Yes, there is a place for humor in the office. In fact, studies show that humor in the workplace can actually increase overall performance. http://www.cult-branding.com/content/article/24 http://www.cult-branding.com/content/article/24 Mon, 15 Sep 2008 00:00:00 -0400 Google's plan to take on the Long Tail of mobile computing. http://www.cult-branding.com/content/article/56 http://www.cult-branding.com/content/article/56 Mon, 15 Sep 2008 00:00:00 -0400 How Cult Brand Apple turned the hacker community into allies and launched its next stage of mobile domination. http://www.cult-branding.com/content/article/54 http://www.cult-branding.com/content/article/54 Tue, 26 Aug 2008 00:00:00 -0400 Great brands have powerful images associated to them. The work of Carl Jung illuminates how archetypal images can influence brand loyalty. http://www.cult-branding.com/content/article/50 http://www.cult-branding.com/content/article/50 Sat, 23 Aug 2008 00:00:00 -0400 Apple releases the iPhone around the world and loyal customers stand on line to get the world's greatest smart phone. http://www.cult-branding.com/content/article/55 http://www.cult-branding.com/content/article/55 Wed, 20 Aug 2008 00:00:00 -0400 Does eBay qualify as a Cult Brand? This article looks at eBay through the lens of the seven Golden Rules of Cult Branding. http://www.cult-branding.com/content/article/20 http://www.cult-branding.com/content/article/20 Mon, 18 Aug 2008 00:00:00 -0400 Five tips to help you get your entire organization aligned to your brand identity. http://www.cult-branding.com/content/article/51 http://www.cult-branding.com/content/article/51 Thu, 14 Aug 2008 00:00:00 -0400 Seth Godin doesn't believe Apple's advertising is effective because it only speaks to their core customer. In fact, that's what makes their ads so effective. http://www.cult-branding.com/content/article/25 http://www.cult-branding.com/content/article/25 Mon, 11 Aug 2008 00:00:00 -0400 It's imperative that executives understand the different between objectives, strategies and tactics to be successful in business. http://www.cult-branding.com/content/article/52 http://www.cult-branding.com/content/article/52 Mon, 11 Aug 2008 00:00:00 -0400 Ries and Trout's concept of positioning has ruled marketing for over 20 years. And for good reason ... http://www.cult-branding.com/content/article/53 http://www.cult-branding.com/content/article/53 Fri, 08 Aug 2008 00:00:00 -0400 An introduction to a series on how to make your meetings more effective and increase your level of group creativity. http://www.cult-branding.com/content/article/44 http://www.cult-branding.com/content/article/44 Tue, 05 Aug 2008 00:00:00 -0400