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		<title>Meta, Amazon, And The Real Question About Agentic Commerce</title>
		<link>https://www.forrester.com/blogs/meta-amazon-and-the-real-question-about-agentic-commerce/</link>
		
		<dc:creator><![CDATA[Sucharita Kodali]]></dc:creator>
		<pubDate>Sat, 03 Oct 2026 00:41:40 +0000</pubDate>
				<category><![CDATA[Age of the Customer]]></category>
		<category><![CDATA[Agentic AI]]></category>
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					<description><![CDATA[Recent media reports have highlighted Amazon’s decision to block Meta&#8217;s Muse AI agent from making purchases on its marketplace. Muse has quickly gained attention for its ability to research products, complete tasks, and shop on behalf of consumers, while Amazon appears focused on maintaining direct control of the customer relationship and checkout experience.   The situation [&#8230;]]]></description>
		
		
		
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		<title>The More Advertising Automates, The More Creative Matters</title>
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		<dc:creator><![CDATA[Nikhil Lai]]></dc:creator>
		<pubDate>Fri, 02 Oct 2026 19:25:18 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Advertising Agencies]]></category>
		<category><![CDATA[B2C Marketing]]></category>
		<category><![CDATA[Chief Marketing Officer]]></category>
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					<description><![CDATA[Automation is eating advertisers’ workflows. Media buying — once dependent on traders’ skills of budget allocation and bid management — has become the push of a button, where self-attributing platforms auto-optimize for advertisers’ desired outcomes. And customer understanding is increasingly cultivated by walled gardens like Amazon, Google, and Meta, which turn media planning into conversations [&#8230;]]]></description>
		
		
		
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		<title>There’s A Consumer AI Trust Gap In Financial Services, But The Solution Is Surprisingly Simple</title>
		<link>https://www.forrester.com/blogs/theres-a-consumer-ai-trust-gap-in-financial-services-but-the-solution-is-surprisingly-simple/</link>
		
		<dc:creator><![CDATA[Jess Lloyd]]></dc:creator>
		<pubDate>Fri, 02 Oct 2026 17:02:57 +0000</pubDate>
				<category><![CDATA[Age of the Customer]]></category>
		<category><![CDATA[AI Insights]]></category>
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		<category><![CDATA[consumer loyalty]]></category>
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		<category><![CDATA[financial services]]></category>
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		<guid isPermaLink="false">https://www.forrester.com/?p=305363</guid>

					<description><![CDATA[Today, as a society, we agree on little: Politics. Climate. Health. Whether a hot dog is a sandwich. But one topic is bringing us back together: artificial intelligence! According to Forrester’s Consumer Benchmark Survey, 2026, nearly nine in 10 online adults in the US and the UK have at least heard about AI, but ubiquitous [&#8230;]]]></description>
		
		
		
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		<title>To Prepare For The Future Of Owned Search, Take Our ADVICE</title>
		<link>https://www.forrester.com/blogs/to-prepare-for-the-future-of-owned-search-take-our-advice/</link>
		
		<dc:creator><![CDATA[Emily Pfeiffer]]></dc:creator>
		<pubDate>Fri, 02 Oct 2026 15:34:33 +0000</pubDate>
				<category><![CDATA[Age of the Customer]]></category>
		<category><![CDATA[Agentic AI]]></category>
		<category><![CDATA[Commerce technology]]></category>
		<category><![CDATA[customer experience]]></category>
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		<guid isPermaLink="false">https://www.forrester.com/?p=305257</guid>

					<description><![CDATA[Forrester’s ADVICE framework guides merchants to optimize content for discoverability in their owned environment — i.e., their sites and apps. Learn what to do.]]></description>
		
		
		
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		<title>Ideas And Books In London</title>
		<link>https://www.forrester.com/blogs/ideas-and-books-in-london/</link>
		
		<dc:creator><![CDATA[George Colony]]></dc:creator>
		<pubDate>Fri, 02 Oct 2026 12:13:48 +0000</pubDate>
				<category><![CDATA[The Counterintuitive CEO]]></category>
		<guid isPermaLink="false">https://www.forrester.com/?p=305321</guid>

					<description><![CDATA[Fresh from Forrester’s London events, take a look at the provocative ideas, executive debates, and reading recommendations that got people talking.]]></description>
		
		
		
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		<title>Oktane 2026 Recap: Okta Announces A Unified IAM Control Plane, With Agent Governance And Identity Details Remaining Unclear</title>
		<link>https://www.forrester.com/blogs/oktane-2026-recap-okta-announces-a-unified-iam-control-plane-with-agent-governance-and-identity-details-remaining-unclear/</link>
		
		<dc:creator><![CDATA[Andras Cser]]></dc:creator>
		<pubDate>Thu, 01 Oct 2026 20:32:53 +0000</pubDate>
				<category><![CDATA[Agentic AI]]></category>
		<category><![CDATA[AI Insights]]></category>
		<category><![CDATA[IAM - Identity And Access Management]]></category>
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		<guid isPermaLink="false">https://www.forrester.com/?p=305296</guid>

					<description><![CDATA[At last week’s Oktane conference in Las Vegas, Okta unveiled its ambitious vision for transforming the Okta platform into a control plane for AI agents and extending deeper into AI security. The strategy was reflected throughout the event’s keynotes and product announcements, which focused heavily on agent identity, runtime authorization, agent-to-agent interactions, and ecosystem collaboration. [&#8230;]]]></description>
		
		
		
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		<title>Lessons Learned From The Forrester Wave™: Conversational AI Platforms For Customer Service, Q2 2026</title>
		<link>https://www.forrester.com/blogs/lessons-learned-from-the-forrester-wave-conversational-ai-platforms-for-customer-service-q2-2026/</link>
		
		<dc:creator><![CDATA[Max Ball]]></dc:creator>
		<pubDate>Thu, 01 Oct 2026 16:17:11 +0000</pubDate>
				<category><![CDATA[Customer Experience Measurement]]></category>
		<category><![CDATA[Customer Service Solutions]]></category>
		<category><![CDATA[digital business]]></category>
		<guid isPermaLink="false">https://www.forrester.com/?p=305098</guid>

					<description><![CDATA[Learn key lessons about deploying conversational AI from practitioners who have delivered self-service applications for their organization.]]></description>
		
		
		
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		<title>How To Stop Rogue AI</title>
		<link>https://www.forrester.com/blogs/how-to-stop-rogue-ai/</link>
		
		<dc:creator><![CDATA[Brian Hopkins]]></dc:creator>
		<pubDate>Thu, 01 Oct 2026 14:02:50 +0000</pubDate>
				<category><![CDATA[Agentic AI]]></category>
		<category><![CDATA[AI Insights]]></category>
		<category><![CDATA[AI model]]></category>
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		<guid isPermaLink="false">https://www.forrester.com/?p=305173</guid>

					<description><![CDATA[A model does not have to be smarter than us to be a problem. It needs a goal that it is certain about, the resources to keep pursuing it, and no one watching. Two of those three exist already. We took one doom scenario apart to find out how worried enterprises should be.]]></description>
		
		
		
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		<title>Conversational Commerce Moves Closer To Mainstream Reality</title>
		<link>https://www.forrester.com/blogs/conversational-commerce-moves-closer-to-mainstream-reality/</link>
		
		<dc:creator><![CDATA[Emily Pfeiffer]]></dc:creator>
		<pubDate>Thu, 01 Oct 2026 13:10:16 +0000</pubDate>
				<category><![CDATA[Age of the Customer]]></category>
		<category><![CDATA[Commerce technology]]></category>
		<category><![CDATA[Retail Trends]]></category>
		<guid isPermaLink="false">https://www.forrester.com/?p=305220</guid>

					<description><![CDATA[Recent moves from major players in the market are embedding both commerce and conversation into more experiences — learn more.]]></description>
		
		
		
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		<title>The AI Doomsday Circus: Don’t “Step Right Up!”</title>
		<link>https://www.forrester.com/blogs/the-ai-doomsday-circus-dont-step-right-up/</link>
		
		<dc:creator><![CDATA[Sharyn Leaver]]></dc:creator>
		<pubDate>Wed, 30 Sep 2026 16:02:05 +0000</pubDate>
				<category><![CDATA[Age of the Customer]]></category>
		<category><![CDATA[AI Insights]]></category>
		<category><![CDATA[Change Management]]></category>
		<category><![CDATA[CIO insights]]></category>
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		<category><![CDATA[Security management]]></category>
		<category><![CDATA[security risk management]]></category>
		<guid isPermaLink="false">https://www.forrester.com/?p=305170</guid>

					<description><![CDATA[Don’t let AI doomsday headlines dictate your strategy. Stay grounded in what’s real, manage the risks you can control, and focus on the investments most likely to create new value.]]></description>
		
		
		
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