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		<title>Private AI Will Beat Public AI For B2B Marketing Use Cases</title>
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		<dc:creator><![CDATA[Mark Ogne]]></dc:creator>
		<pubDate>Fri, 11 Sep 2026 19:07:55 +0000</pubDate>
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					<description><![CDATA[Since Everyone Has Access To Increasingly Capable AI, Where Is Your Differentiation? When it comes to AI, B2B marketing leaders often focus on chatbots, prompts, content creation and agentic use cases, and model selection. Those topics are understandably relevant and where most of my AI client conversations begin. But in my experience, they aren’t usually [&#8230;]]]></description>
		
		
		
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		<title>The Information Security Leader’s Guide To Security &#038; Risk Forum 2026</title>
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		<dc:creator><![CDATA[Forrester]]></dc:creator>
		<pubDate>Fri, 11 Sep 2026 17:03:16 +0000</pubDate>
				<category><![CDATA[Age of the Customer]]></category>
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					<description><![CDATA[From securing AI and modernizing identity to strengthening governance and resilience, security leaders face a rapidly expanding mandate. See how Security &#038; Risk Forum 2026 can help you stay ahead of emerging challenges.]]></description>
		
		
		
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		<title>Qualtrics Bets On The Future Of XM; Most Companies Still Need The Foundation</title>
		<link>https://www.forrester.com/blogs/qualtrics-bets-on-the-future-of-xm-most-companies-still-need-the-foundation/</link>
		
		<dc:creator><![CDATA[Colleen Fazio]]></dc:creator>
		<pubDate>Fri, 11 Sep 2026 16:39:08 +0000</pubDate>
				<category><![CDATA[Age of the Customer]]></category>
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					<description><![CDATA[Qualtrics is betting that AI can finally make predictive decisioning practical at scale. Whether customers realize that value, however, will depend less on the technology and more on whether they have the data, governance, and operating model needed to put those insights into action.]]></description>
		
		
		
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		<title>B2B Growth Is A Team Sport: Winning The Buying Group Era Requires Every Function To Play Together</title>
		<link>https://www.forrester.com/blogs/b2b-growth-is-a-team-sport-winning-the-buying-group-era-requires-every-function-to-play-together/</link>
		
		<dc:creator><![CDATA[Jeremy Schwartz]]></dc:creator>
		<pubDate>Fri, 11 Sep 2026 15:38:49 +0000</pubDate>
				<category><![CDATA[B2B Marketing]]></category>
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					<description><![CDATA[Learn why B2B growth depends on cross-functional alignment, buying group strategies, and shared revenue goals to improve customer outcomes, accelerate pipeline, and drive growth.]]></description>
		
		
		
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		<title>AI Is Reshaping How Consumers Seek Financial Guidance</title>
		<link>https://www.forrester.com/blogs/ai-is-reshaping-how-consumers-seek-financial-guidance/</link>
		
		<dc:creator><![CDATA[Aurelie L'Hostis]]></dc:creator>
		<pubDate>Fri, 11 Sep 2026 13:01:53 +0000</pubDate>
				<category><![CDATA[Banking]]></category>
		<category><![CDATA[customer experience]]></category>
		<category><![CDATA[digital business]]></category>
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		<category><![CDATA[Generative AI]]></category>
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		<guid isPermaLink="false">https://www.forrester.com/?p=303716</guid>

					<description><![CDATA[As consumers turn to AI for personal finance, trust becomes the key differentiator of financial guidance.]]></description>
		
		
		
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		<title>How Leading Organizations Are Rethinking B2B Event Strategy</title>
		<link>https://www.forrester.com/blogs/how-leading-organizations-are-rethinking-b2b-event-strategy/</link>
		
		<dc:creator><![CDATA[Conrad Mills]]></dc:creator>
		<pubDate>Fri, 11 Sep 2026 09:59:41 +0000</pubDate>
				<category><![CDATA[Age of the Customer]]></category>
		<category><![CDATA[B2B Marketing]]></category>
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		<guid isPermaLink="false">https://www.forrester.com/?p=303631</guid>

					<description><![CDATA[B2B event teams are operating under increasing pressure. Budgets remain constrained, audience expectations continue to rise, and CMOs want clearer evidence that events contribute to business impact — yet not all event programs respond in the same way. Our analysis of Forrester’s Q1 2026 State Of B2B Events Survey reveals that the highest-performing organizations set [&#8230;]]]></description>
		
		
		
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		<title>AGI Has Arrived, But It’s Just Barely Competent</title>
		<link>https://www.forrester.com/blogs/agi-has-arrived-but-its-just-barely-competent/</link>
		
		<dc:creator><![CDATA[Brian Hopkins]]></dc:creator>
		<pubDate>Thu, 10 Sep 2026 21:10:03 +0000</pubDate>
				<category><![CDATA[Agentic AI]]></category>
		<category><![CDATA[AI Insights]]></category>
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		<guid isPermaLink="false">https://www.forrester.com/?p=303947</guid>

					<description><![CDATA[On September 6, Jensen Huang declared that AGI has arrived. Hours later, Gary Marcus answered that there was no evidence and no definition behind the claim. Both men are arguing without criteria. We published ours in August 2025, and by that yardstick, the frontier just crossed into competent AGI, the first of four stages.]]></description>
		
		
		
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		<title>Why B2B Marketers Need To Stop Confusing Engagement With Accountability</title>
		<link>https://www.forrester.com/blogs/why-b2b-marketers-need-to-stop-confusing-engagement-with-accountability/</link>
		
		<dc:creator><![CDATA[Forrester]]></dc:creator>
		<pubDate>Thu, 10 Sep 2026 19:38:54 +0000</pubDate>
				<category><![CDATA[Age of the Customer]]></category>
		<category><![CDATA[B2B NA]]></category>
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					<description><![CDATA[At B2B Summit North America, VP and Principal Analyst Ross Graber argued that AI search should motivate marketing leaders to rethink how accountability is measured and align it more closely with business outcomes.]]></description>
		
		
		
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		<title>The World That Spawned RevOps Is Unrecognizable</title>
		<link>https://www.forrester.com/blogs/the-world-that-spawned-revops-is-unrecognizable/</link>
		
		<dc:creator><![CDATA[Ross Graber]]></dc:creator>
		<pubDate>Thu, 10 Sep 2026 18:30:31 +0000</pubDate>
				<category><![CDATA[Age of the Customer]]></category>
		<category><![CDATA[B2B Marketing]]></category>
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					<description><![CDATA[Over the past decade, B2B go-to-market (GTM) organizations have grown increasingly complex and fragmented. Revenue operations (RevOps) functions emerged to drive consistency, efficiency, and alignment across the GTM processes and systems that connect sales, marketing, and product functions. While never seamless, RevOps managed the mission. It standardized processes, improved data quality, drove common metrics, and brought much-needed discipline [&#8230;]]]></description>
		
		
		
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		<title>Companies Get The Marketing They Expect</title>
		<link>https://www.forrester.com/blogs/companies-get-the-marketing-they-expect/</link>
		
		<dc:creator><![CDATA[Craig Moore]]></dc:creator>
		<pubDate>Thu, 10 Sep 2026 17:39:54 +0000</pubDate>
				<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[B2B Research]]></category>
		<category><![CDATA[CMO Trends]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<guid isPermaLink="false">https://www.forrester.com/?p=303949</guid>

					<description><![CDATA[Marketing’s role is shaped less by strategy documents than by the expectations executives place on the function. New research reveals a significant gap between how companies currently view marketing and how marketing leaders believe the function should contribute to growth, strategy, and business performance.]]></description>
		
		
		
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