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		<title>AI Forces A Redesign Of How Marketing And Agencies Work</title>
		<link>https://www.forrester.com/blogs/ai-forces-a-redesign-of-how-marketing-and-agencies-work/</link>
		
		<dc:creator><![CDATA[Jay Pattisall]]></dc:creator>
		<pubDate>Mon, 22 Jun 2026 15:00:07 +0000</pubDate>
				<category><![CDATA[Advertising Agencies]]></category>
		<category><![CDATA[Age of the Customer]]></category>
		<category><![CDATA[AI Insights]]></category>
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		<guid isPermaLink="false">https://www.forrester.com/?p=299761</guid>

					<description><![CDATA[As CMOs take on greater responsibility for AI-driven business outcomes, they must lead changes in how marketing is structured, executed, and measured. This is exposing a gap between what CMOs need and what traditional agencies deliver, creating an opportunity for a new class of partner focused on transformation, not just execution.]]></description>
		
		
		
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		<title>The IT Singularity Is Here: Announcing Forrester’s 2026 Technology Events</title>
		<link>https://www.forrester.com/blogs/the-it-singularity-is-here-announcing-forresters-2026-technology-events/</link>
		
		<dc:creator><![CDATA[Stephanie Balaouras]]></dc:creator>
		<pubDate>Mon, 22 Jun 2026 12:30:02 +0000</pubDate>
				<category><![CDATA[Age of the Customer]]></category>
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		<category><![CDATA[TI Central 2026]]></category>
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		<guid isPermaLink="false">https://www.forrester.com/?p=298989</guid>

					<description><![CDATA[The IT singularity is already here — and traditional IT operating models can’t keep up with an always-on, AI-driven world. Learn how technology leaders are adapting now and what it takes to turn disruption into real business advantage at Forrester’s 2026 Technology &#038; Innovation Forums.]]></description>
		
		
		
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		<title>Nuvei Makes Its B2B Cross-Border Payment Move: The Payoneer Acquisition</title>
		<link>https://www.forrester.com/blogs/nuvei-makes-its-b2b-cross-border-payment-move-the-payoneer-acquisition/</link>
		
		<dc:creator><![CDATA[Meng Liu]]></dc:creator>
		<pubDate>Mon, 22 Jun 2026 09:53:36 +0000</pubDate>
				<category><![CDATA[Age of the Customer]]></category>
		<category><![CDATA[fintech]]></category>
		<category><![CDATA[mergers & acquisitions (M&As)]]></category>
		<category><![CDATA[Payments]]></category>
		<guid isPermaLink="false">https://www.forrester.com/?p=299780</guid>

					<description><![CDATA[Nuvei’s planned $2.75 billion acquisition of Payoneer signals a broader shift in B2B cross-border payments. The market is moving from fragmented point solutions toward integrated finance operating platforms that combine collections, payouts, multicurrency accounts, foreign exchange (FX), settlement, compliance, and embedded financial services. The deal combines Nuvei’s strengths in merchant payment acceptance, local acquiring, card [&#8230;]]]></description>
		
		
		
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		<title>Google Dethrones OpenAI As Agencies’ Preferred AI Partner</title>
		<link>https://www.forrester.com/blogs/google-dethrones-openai-as-agencies-preferred-ai-partner/</link>
		
		<dc:creator><![CDATA[Jay Pattisall]]></dc:creator>
		<pubDate>Sun, 21 Jun 2026 15:00:30 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Advertising Agencies]]></category>
		<category><![CDATA[AI Insights]]></category>
		<category><![CDATA[B2B Marketing]]></category>
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		<category><![CDATA[vendor selection]]></category>
		<guid isPermaLink="false">https://www.forrester.com/?p=299616</guid>

					<description><![CDATA[New Forrester and 4As research shows that agencies are prioritizing ecosystems that connect data, creative, media, and commerce at scale, with Google emerging as the leading partner. As marketing moves from isolated tools to integrated operating systems, the ability to orchestrate end-to-end workflows is becoming the new competitive edge.]]></description>
		
		
		
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		<title>When Algorithms And LLMs Become Sellers, Your Commerce Strategy Must Change</title>
		<link>https://www.forrester.com/blogs/when-algorithms-and-llms-become-sellers-your-commerce-strategy-must-change/</link>
		
		<dc:creator><![CDATA[Chuck Gahun]]></dc:creator>
		<pubDate>Thu, 18 Jun 2026 20:51:58 +0000</pubDate>
				<category><![CDATA[Commerce technology]]></category>
		<category><![CDATA[digital design]]></category>
		<guid isPermaLink="false">https://www.forrester.com/?p=299447</guid>

					<description><![CDATA[Distributed commerce is here — and is already reshaping how consumers discover and buy. Learn what you need to do to achieve long-term success and profitability.]]></description>
		
		
		
			</item>
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		<title>Google Goes All-In: An AI-Operated System, Not AI-Assisted Products</title>
		<link>https://www.forrester.com/blogs/google-goes-all-in-on-ai/</link>
		
		<dc:creator><![CDATA[Emily Collins]]></dc:creator>
		<pubDate>Thu, 18 Jun 2026 19:04:49 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Age of the Customer]]></category>
		<category><![CDATA[B2C Marketing]]></category>
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		<category><![CDATA[digital business]]></category>
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		<guid isPermaLink="false">https://www.forrester.com/?p=299726</guid>

					<description><![CDATA[Will Consumers And Marketers Follow? Three years ago, Google was on the defensive. ChatGPT reset expectations for search experiences and Microsoft gained early momentum with its investments in OpenAI. Today, the answer engine race continues, but Google is back in pole position. Even with new market diversification thanks to OpenAI and Anthropic, Google remains the [&#8230;]]]></description>
		
		
		
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		<title>Cisco’s Platform Push: Big Vision, Real Questions</title>
		<link>https://www.forrester.com/blogs/ciscos-platform-push-big-vision-real-questions/</link>
		
		<dc:creator><![CDATA[Andre Kindness]]></dc:creator>
		<pubDate>Thu, 18 Jun 2026 18:47:25 +0000</pubDate>
				<category><![CDATA[Age of the Customer]]></category>
		<category><![CDATA[infrastructure & operations]]></category>
		<category><![CDATA[network security]]></category>
		<category><![CDATA[networking]]></category>
		<guid isPermaLink="false">https://www.forrester.com/?p=299148</guid>

					<description><![CDATA[I wasn’t on the ground at Cisco Live in Las Vegas this year, but I stayed closely plugged in, comparing notes in real time with Joseph Blankenship, Carlos Rivera, and James Plouffe, who were navigating the show floor, breakout sessions, and keynotes (their blog on Cisco Live 2026 is coming soon!). My own take is [&#8230;]]]></description>
		
		
		
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		<title>Retail’s Incremental Total Experience Shift: Select Brands See Significant Improvement</title>
		<link>https://www.forrester.com/blogs/retails-incremental-total-experience-shift-select-brands-see-significant-improvement/</link>
		
		<dc:creator><![CDATA[Emily Pfeiffer]]></dc:creator>
		<pubDate>Thu, 18 Jun 2026 13:45:49 +0000</pubDate>
				<category><![CDATA[customer experience index (CX Index)]]></category>
		<category><![CDATA[employee experience]]></category>
		<category><![CDATA[Retail Trends]]></category>
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		<guid isPermaLink="false">https://www.forrester.com/?p=299453</guid>

					<description><![CDATA[Forrester assessed 41 major US retailers for our Total Experience Score to determine how well brands win and serve customers. Retailers have work to do: The average Total Experience Score across all retailers was a mere 59.1 on a 100-point scale. Still, retail did improve compared to last year, increasing a statistically significant 0.4 points [&#8230;]]]></description>
		
		
		
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		<title>It’s Time To Elevate Journeys Into Decision Systems</title>
		<link>https://www.forrester.com/blogs/its-time-to-elevate-journeys-into-decision-systems/</link>
		
		<dc:creator><![CDATA[Joana de Quintanilha]]></dc:creator>
		<pubDate>Thu, 18 Jun 2026 13:42:34 +0000</pubDate>
				<category><![CDATA[Age of the Customer]]></category>
		<guid isPermaLink="false">https://www.forrester.com/?p=299637</guid>

					<description><![CDATA[You already have journey maps. That’s not the problem. Last week, in a portfolio discussion, a team reviewed a backlog of work that was worth millions. What was missing? A clear view of which customer journeys they were improving — or breaking. When CX teams position journeys as tools or CX deliverables, they circulate journey insights [&#8230;]]]></description>
		
		
		
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		<title>AI Agents Need Real-Time Context: Data Streaming Is How You Are Going To Get It</title>
		<link>https://www.forrester.com/blogs/ai-agents-need-real-time-context-data-streaming-is-how-you-are-going-to-get-it/</link>
		
		<dc:creator><![CDATA[Mike Gualtieri]]></dc:creator>
		<pubDate>Thu, 18 Jun 2026 12:50:50 +0000</pubDate>
				<category><![CDATA[AI Insights]]></category>
		<category><![CDATA[Architecture & Technology Strategy]]></category>
		<category><![CDATA[Data Insights]]></category>
		<category><![CDATA[real-time analytics]]></category>
		<guid isPermaLink="false">https://www.forrester.com/?p=299457</guid>

					<description><![CDATA[Real-time data is reality. It is the context that represents the physical and digital reality of what is happening in your business right now. That context is what AI agents need to make accurate decisions and take appropriate actions that affect customers, operations, the workforce, and the market. Unlike humans, AI agents act at digital [&#8230;]]]></description>
		
		
		
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