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		<title>AMD’s AI Strategy Is Shifting From Chips To Systems</title>
		<link>https://www.forrester.com/blogs/amds-ai-strategy-is-shifting-from-chips-to-systems/</link>
		
		<dc:creator><![CDATA[Christy Punch]]></dc:creator>
		<pubDate>Tue, 04 Aug 2026 17:46:57 +0000</pubDate>
				<category><![CDATA[Agentic AI]]></category>
		<category><![CDATA[AI model]]></category>
		<category><![CDATA[Application Development & Delivery]]></category>
		<category><![CDATA[Architecture & Technology Strategy]]></category>
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		<guid isPermaLink="false">https://www.forrester.com/?p=302044</guid>

					<description><![CDATA[At AMD’s Advancing AI event in San Francisco, I expected to hear about faster GPUs, next-generation CPUs, AI PCs, and the company’s latest AI infrastructure roadmap. Those announcements certainly happened. AMD introduced new AI infrastructure, processors, software, and AI PC capabilities. But the most important message wasn’t about a specific product. It was about positioning: [&#8230;]]]></description>
		
		
		
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		<title>Introducing Frontier AI Model Platforms — Because An AI Model Is Not A Business Model</title>
		<link>https://www.forrester.com/blogs/introducing-frontier-ai-model-platforms-because-an-ai-model-is-not-a-business-model/</link>
		
		<dc:creator><![CDATA[Mike Gualtieri]]></dc:creator>
		<pubDate>Tue, 04 Aug 2026 14:30:27 +0000</pubDate>
				<category><![CDATA[Agentic AI]]></category>
		<category><![CDATA[AI Insights]]></category>
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					<description><![CDATA[The world’s most advanced AI companies just learned a lesson that enterprises have understood for decades: Technology doesn’t create value — solutions do. Our 2024 Forrester Wave™ covering AI foundation models for language evaluated the models themselves, but raw capability predicts little about enterprise success. The vendors know this, too. Anthropic and OpenAI launched billion-dollar [&#8230;]]]></description>
		
		
		
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		<title>Forrester’s 2026 Technology Award Winners For APAC</title>
		<link>https://www.forrester.com/blogs/2026-tech-awards-apac/</link>
		
		<dc:creator><![CDATA[Frederic Giron]]></dc:creator>
		<pubDate>Tue, 04 Aug 2026 01:54:35 +0000</pubDate>
				<category><![CDATA[Age of the Customer]]></category>
		<category><![CDATA[Architecture & Technology Strategy]]></category>
		<category><![CDATA[Asia Pacific]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[technology-driven innovation]]></category>
		<guid isPermaLink="false">https://www.forrester.com/?p=301984</guid>

					<description><![CDATA[Technology leaders across Asia Pacific are under pressure to deliver more than just resilient systems and efficient operations. They are also expected to help their organizations grow, adapt, earn trust, and turn emerging technologies (especially AI) into measurable business value. Forrester’s Technology Awards recognize organizations that demonstrate how technology can become a true business catalyst. [&#8230;]]]></description>
		
		
		
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		<title>Stop Selling Code — Start Sending Assurance As A Service</title>
		<link>https://www.forrester.com/blogs/stop-selling-code-start-sending-assurance-as-a-service/</link>
		
		<dc:creator><![CDATA[Clinton Herget]]></dc:creator>
		<pubDate>Mon, 03 Aug 2026 16:25:48 +0000</pubDate>
				<category><![CDATA[Age of the Customer]]></category>
		<guid isPermaLink="false">https://www.forrester.com/?p=302056</guid>

					<description><![CDATA[Agentic software development is lowering the barrier to building applications, but it is also exposing a harder question for technology leaders: Who is accountable when AI-generated software becomes business-critical? My new report, Reinventing Software Development Services For The Age Of AI Coding, argues that software development service providers face an identity crisis as code production becomes [&#8230;]]]></description>
		
		
		
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		<title>Emotion Leads CX Quality Rebound In The US</title>
		<link>https://www.forrester.com/blogs/emotion-leads-cx-quality-rebound-in-the-us/</link>
		
		<dc:creator><![CDATA[Pete Jacques]]></dc:creator>
		<pubDate>Mon, 03 Aug 2026 16:24:11 +0000</pubDate>
				<category><![CDATA[Age of the Customer]]></category>
		<category><![CDATA[customer experience]]></category>
		<category><![CDATA[customer experience index (CX Index)]]></category>
		<category><![CDATA[Customer Experience Measurement]]></category>
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		<category><![CDATA[financial services]]></category>
		<category><![CDATA[Loyalty]]></category>
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		<category><![CDATA[voice of the customer (VOC)]]></category>
		<category><![CDATA[Wealth Management]]></category>
		<guid isPermaLink="false">https://www.forrester.com/?p=302059</guid>

					<description><![CDATA[After four years of decline, customer experience (CX) in the United States has finally ticked back upward. New findings from Forrester’s 2026 Customer Experience Index (CX Index™) reveal a modest but important improvement in overall CX quality, marking the first year-over-year increase since 2021. At the same time, the data shows that organizations still have [&#8230;]]]></description>
		
		
		
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		<title>What Optimizely Customer Zero Teaches About Agentic AI Governance</title>
		<link>https://www.forrester.com/blogs/what-optimizely-customer-zero-teaches-about-agentic-ai-governance/</link>
		
		<dc:creator><![CDATA[Joe Cicman]]></dc:creator>
		<pubDate>Fri, 31 Jul 2026 19:45:54 +0000</pubDate>
				<category><![CDATA[Age of the Customer]]></category>
		<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[Business & IT Alignment]]></category>
		<guid isPermaLink="false">https://www.forrester.com/?p=301823</guid>

					<description><![CDATA[This is the story behind writing Customer Zero Case Study: Optimizely Shows AI Success Requires Operating Model Governance. When I Went Looking For Agentic Marketing, I Found A Constraint Early in my career, my dad handed me a copy of The Goal by Eliyahu Goldratt. The book introduced me to the theory of constraints: Improve [&#8230;]]]></description>
		
		
		
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		<title>How Adobe Adapted To ChatGPT And Gemini Reshaping B2B Buying</title>
		<link>https://www.forrester.com/blogs/how-adobe-adapted-to-chatgpt-and-gemini-reshaping-b2b-buying/</link>
		
		<dc:creator><![CDATA[Joe Cicman]]></dc:creator>
		<pubDate>Fri, 31 Jul 2026 19:43:24 +0000</pubDate>
				<category><![CDATA[Age of the Customer]]></category>
		<category><![CDATA[B2B Marketing]]></category>
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		<guid isPermaLink="false">https://www.forrester.com/?p=301820</guid>

					<description><![CDATA[To me, the most interesting part of Adobe’s customer zero story is that when AI disrupted how buyers learn, Adobe couldn’t buy a solution because the solution didn’t exist yet. This is a story of marketing and technology leaders adapting an operating model under pressure and feeding those lessons back into products. At Adobe Summit, [&#8230;]]]></description>
		
		
		
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		<title>OpenAI Makes Hardware Passkeys Mandatory For Its Highest-End Cyber Model</title>
		<link>https://www.forrester.com/blogs/openai-makes-hardware-passkeys-mandatory-for-its-highest-end-cyber-model/</link>
		
		<dc:creator><![CDATA[Andras Cser]]></dc:creator>
		<pubDate>Fri, 31 Jul 2026 17:11:00 +0000</pubDate>
				<category><![CDATA[AI Insights]]></category>
		<category><![CDATA[IAM - Identity And Access Management]]></category>
		<category><![CDATA[open source AI]]></category>
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		<guid isPermaLink="false">https://www.forrester.com/?p=301977</guid>

					<description><![CDATA[In April 2025, OpenAI announced that it will require its users to complete formal, government-issued, national ID document-based identity verification (IDV). Now OpenAI has announced that, effective September 1, 2026, Trusted Access for Cyber (TAC) accounts will be required to authenticate using hardware passkeys to access OpenAI’s most advanced cyber AI models. This capability will [&#8230;]]]></description>
		
		
		
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		<title>Forward-Deployed Engineers Are The Training Wheels For AI Reinvention</title>
		<link>https://www.forrester.com/blogs/forward-deployed-engineers-are-the-training-wheels-for-ai-reinvention/</link>
		
		<dc:creator><![CDATA[Ashutosh Sharma]]></dc:creator>
		<pubDate>Thu, 30 Jul 2026 21:06:32 +0000</pubDate>
				<category><![CDATA[Age of the Customer]]></category>
		<guid isPermaLink="false">https://www.forrester.com/?p=301559</guid>

					<description><![CDATA[Deloitte named a forward-deployed engineering (FDE) practice back in December 2025. At the time, it read as a consulting rebrand with better vocabulary. Then, between May 4 and July 15 of this year, four technology providers committed roughly $9 billion to putting their own engineers inside their customers’ buildings. Anthropic opened with a $1.5 billion enterprise services venture alongside Blackstone, [&#8230;]]]></description>
		
		
		
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		<title>AI Agents Are Driving Measurable Value To CRM Operations</title>
		<link>https://www.forrester.com/blogs/ai-agents-are-driving-measurable-value-to-crm-operations/</link>
		
		<dc:creator><![CDATA[Kate Leggett]]></dc:creator>
		<pubDate>Thu, 30 Jul 2026 10:55:16 +0000</pubDate>
				<category><![CDATA[Age of the Customer]]></category>
		<category><![CDATA[Agentic AI]]></category>
		<category><![CDATA[Automation]]></category>
		<category><![CDATA[Business Technology (BT)]]></category>
		<category><![CDATA[customer relationship management (CRM)]]></category>
		<guid isPermaLink="false">https://www.forrester.com/?p=301896</guid>

					<description><![CDATA[AI agents are delivering measurable business value to CRM operations by closing the gap between data, decision, execution, and results. In interviews with dozens of consultancies and customers, we found that AI agents in CRM: Increase productivity and lower the cost to serve. A public sector firm saves 90% in routine labor costs while processing [&#8230;]]]></description>
		
		
		
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