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		<title>Anthropic Claude Rolls Out End User Identity Verification (IDV)</title>
		<link>https://www.forrester.com/blogs/anthropic-claude-rolls-out-end-user-identity-verification-idv/</link>
		
		<dc:creator><![CDATA[Andras Cser]]></dc:creator>
		<pubDate>Mon, 04 May 2026 15:13:16 +0000</pubDate>
				<category><![CDATA[AI Insights]]></category>
		<category><![CDATA[IAM - Identity And Access Management]]></category>
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					<description><![CDATA[Anthropic is now requiring select users to successfully complete a physical government issued ID document verification (PIDV) process “for a few use cases” although those use cases are not currently specified. Anthropic is the data controller in the process, and will be using IDV provider Persona Identities to conduct the identity verification process.  Identity verification [&#8230;]]]></description>
		
		
		
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		<title>Marketing Program Proliferation Hurts Customer Experience And Limits Business Growth</title>
		<link>https://www.forrester.com/blogs/marketing-program-proliferation-hurts-customer-experience-and-limits-business-growth/</link>
		
		<dc:creator><![CDATA[Naomi Marr]]></dc:creator>
		<pubDate>Mon, 04 May 2026 13:46:34 +0000</pubDate>
				<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[B2B Research]]></category>
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					<description><![CDATA[More programs don’t equal better outcomes. As buyer behavior changes, traditional channel-driven marketing programs are creating friction and inefficiency. This post explores Forrester’s research on marketing program orchestration and a practical workflow teams can use to reduce overlap and drive revenue impact.]]></description>
		
		
		
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		<title>Circular IT And Factual ESG Data Are Becoming Architecture Decisions</title>
		<link>https://www.forrester.com/blogs/circular-it-and-factual-esg-data-are-becoming-architecture-decisions/</link>
		
		<dc:creator><![CDATA[Stéphane Vanrechem]]></dc:creator>
		<pubDate>Mon, 04 May 2026 08:31:19 +0000</pubDate>
				<category><![CDATA[Business Value]]></category>
		<category><![CDATA[Climate Action]]></category>
		<category><![CDATA[Forr The Planet]]></category>
		<category><![CDATA[Information Technology]]></category>
		<category><![CDATA[infrastructure & operations]]></category>
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		<category><![CDATA[Responsible AI]]></category>
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		<guid isPermaLink="false">https://www.forrester.com/?p=295163</guid>

					<description><![CDATA[As global CO₂ emissions continue to rise, IT stands out as one of the fastest‑growing contributors, driven by expanding digital estates, accelerating AI investments, and rapidly growing data center demand. This reality is reshaping expectations for enterprise architecture (EA). Architects are no longer asked only to optimize cost, performance, and resilience. They are increasingly expected [&#8230;]]]></description>
		
		
		
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		<title>Why Scaling Products Without Architecture Slows You Down</title>
		<link>https://www.forrester.com/blogs/why-scaling-products-without-architecture-slows-you-down/</link>
		
		<dc:creator><![CDATA[Stéphane Vanrechem]]></dc:creator>
		<pubDate>Mon, 04 May 2026 08:30:43 +0000</pubDate>
				<category><![CDATA[Agile]]></category>
		<category><![CDATA[Architecture & Technology Strategy]]></category>
		<category><![CDATA[Business & IT Alignment]]></category>
		<category><![CDATA[Business Value]]></category>
		<category><![CDATA[digital business]]></category>
		<category><![CDATA[digital product management]]></category>
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		<guid isPermaLink="false">https://www.forrester.com/?p=292408</guid>

					<description><![CDATA[Product-centric operating models are now the default aspiration for digital organizations. Agile adoption continues to rise. Our data shows that 55% of firms in North America and Europe now use agile or product-centric ways of working, up double digits since 2023, while APAC adoption is approaching 50%. The promise is compelling: faster value delivery, empowered [&#8230;]]]></description>
		
		
		
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		<title>SUSECON 2026: From Open Infrastructure To Operational Sovereignty</title>
		<link>https://www.forrester.com/blogs/susecon-2026-from-open-infrastructure-to-operational-sovereignty/</link>
		
		<dc:creator><![CDATA[Brent Ellis]]></dc:creator>
		<pubDate>Fri, 01 May 2026 19:03:44 +0000</pubDate>
				<category><![CDATA[Age of the Customer]]></category>
		<category><![CDATA[AI Insights]]></category>
		<category><![CDATA[Cloud Computing Trends]]></category>
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					<description><![CDATA[SUSECON 2026 in Prague marked a clear advance on the platform pillars SUSE introduced a year earlier in Orlando — and a more forceful articulation of its choice narrative. SUSE argued that choice only matters if it can be operationalized: enabling sovereign workload control and resilience not just to technical failure but to economic and [&#8230;]]]></description>
		
		
		
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		<title>Atlassian And ServiceNow: The Dominant AI-Enabled IT Management Platforms Lean Into Context Graphs</title>
		<link>https://www.forrester.com/blogs/atlassian-and-servicenow-the-dominant-ai-enabled-it-management-platforms-lean-into-context-graphs/</link>
		
		<dc:creator><![CDATA[Charles Betz]]></dc:creator>
		<pubDate>Fri, 01 May 2026 18:58:16 +0000</pubDate>
				<category><![CDATA[Age of the Customer]]></category>
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					<description><![CDATA[A two-years-later follow-up to ServiceNow And Atlassian: The Rise Of IT Management Platforms (July 2024) and a continuation of Context Graphs Are A Convergence, Not An Invention (April 2026) Most public discussion of enterprise AI still fixates on models, GPUs, and benchmarks. That focus misses where durable value is actually being created. The hard work [&#8230;]]]></description>
		
		
		
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		<title>Building The Human Foundation Of The AI-Powered Enterprise</title>
		<link>https://www.forrester.com/blogs/building-the-human-foundation-of-the-ai-powered-enterprise/</link>
		
		<dc:creator><![CDATA[Rusty Warner]]></dc:creator>
		<pubDate>Thu, 30 Apr 2026 18:13:56 +0000</pubDate>
				<category><![CDATA[Age of the Customer]]></category>
		<category><![CDATA[B2B CX]]></category>
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		<category><![CDATA[customer centricity]]></category>
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					<description><![CDATA[As organizations rush to deploy AI, too many forget the people it’s meant to serve. A human‑first foundation is what separates AI that frustrates from AI that truly drives better experiences.]]></description>
		
		
		
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		<title>GenAI Is Rebuilding Search, And Google is Still Winning (Q1 2026 Search Revenue Up 19% YoY)</title>
		<link>https://www.forrester.com/blogs/genai-is-rebuilding-search-and-google-is-still-winning-q1-2026-search-revenue-up-19-yoy/</link>
		
		<dc:creator><![CDATA[Keith Johnston]]></dc:creator>
		<pubDate>Thu, 30 Apr 2026 14:10:24 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
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		<category><![CDATA[Age of the Customer]]></category>
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					<description><![CDATA[Every tech cycle needs a good funeral: a villain to bury and a hero to crown. In genAI’s version of the story, kill advertising (again) and Google (search) is dead. The plot is tidy: GenAI replaces searching, ads become obsolete, and the web finally escapes the “attention tax.” It’s a satisfying story. Clean. Moral. Wrong. [&#8230;]]]></description>
		
		
		
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		<title>Spring-Clean Your Customer Data For Consumer Personalization Programs</title>
		<link>https://www.forrester.com/blogs/spring-clean-your-customer-data-for-consumer-personalization-programs/</link>
		
		<dc:creator><![CDATA[Jessica Liu]]></dc:creator>
		<pubDate>Thu, 30 Apr 2026 02:53:58 +0000</pubDate>
				<category><![CDATA[Age of the Customer]]></category>
		<category><![CDATA[B2C Marketing]]></category>
		<category><![CDATA[digital business]]></category>
		<category><![CDATA[personalization]]></category>
		<guid isPermaLink="false">https://www.forrester.com/?p=296373</guid>

					<description><![CDATA[Every year, the arrival of spring brings open windows and blossoming trees. For many, it’s also time for spring cleaning. Whether you love or hate the spring-clean, it’s an important ritual in ushering in the warmer seasons. This year, we recommend extending your spring cleaning ritual to your company’s customer data for consumer personalization programs. [&#8230;]]]></description>
		
		
		
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		<title>The GTM Singularity Is Here, And We’re Ready: Parting Thoughts From B2B Summit North America</title>
		<link>https://www.forrester.com/blogs/parting-thoughts-b2b-summit-north-america-2026/</link>
		
		<dc:creator><![CDATA[Dave Frankland]]></dc:creator>
		<pubDate>Wed, 29 Apr 2026 21:50:04 +0000</pubDate>
				<category><![CDATA[Age of the Customer]]></category>
		<category><![CDATA[AI Insights]]></category>
		<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[B2B Research]]></category>
		<category><![CDATA[B2B Sales]]></category>
		<category><![CDATA[Chief Marketing Officer]]></category>
		<category><![CDATA[Chief Sales Officer]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[Marketing Technology (martech)]]></category>
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					<description><![CDATA[B2B Summit North America made one thing clear: Leaders know the ground is shifting, and they’re ready to adapt. Across three days, conversations centered on navigating the GTM singularity with confidence, alignment, and optimism.]]></description>
		
		
		
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