Buxton Analytics - Using Customer Analytics in Real World Strategies

The future of healthcare: ACO’s, delivery of care, telemedicine & more

Courtney Hall — Thu, 09 Feb 2012 16:49:14 +0000

On Monday we wrote about healthcare legislature and prepping for a world of ACO’s. Proactive healthcare providers are already working in the vein of taking care to the patient. Earlier this year we sat down with a panel of experts (folks from Banner Health, Mercy Health, etc) and talked about trends they are seeing and [...]

Treating Patients as Consumers: A Second Opinion

Courtney Hall — Wed, 08 Feb 2012 14:00:06 +0000

A recent article in the Harvard Business Review titled “The Trouble with Treating Patients as Consumers” caught my eye and spurred this conversation with David Rambie, a partner here at Buxton. Why should patients be treated as consumers? David: If you don’t treat patients as consumers, you’re saying they don’t have choices. Patients have been [...]

Don’t Get Buried in the Big Data Movement: Make It Work for You

Jim Sellers — Mon, 06 Feb 2012 15:06:18 +0000

“Big Data” is a term you hear everywhere these days. Massive amounts of data are growing exponentially every second. According to an article in the Jan. 30, 2012 issue of Time magazine, more video is uploaded to YouTube every month than has been broadcast by the three big TV networks in the past 60 years. [...]

Papa John’s Takes Super Bowl Gamble

Bill Stinneford — Fri, 03 Feb 2012 16:34:50 +0000

Papa John’s is Genius! In an announcement this morning, they said the company will give away a free pizza and Pepsi to thousands of people if the coin toss in the Super Bowl is “heads.” To win a free pizza and Pepsi all you have to do is sign up for Papa John’s loyalty program [...]

It’s a Franchise Focus

Courtney Hall — Thu, 02 Feb 2012 18:42:39 +0000

As we internally prepare for the IFA’s Annual Conference later this month, we thought it would be a good idea to recap some of our previous blogs and articles in the franchise space. What Quizno’s Needs to Do to Right the Ship Franchising Proven For Job Creation Mama Fu’s Finds Big Benefits in Site Selection [...]

Urban vs. Rural Service Mixes: The Doctor Desert

Matt Montgomery — Wed, 01 Feb 2012 14:30:06 +0000

For several of my associates, dealing with aging parents in rural areas has opened their eyes to the terrifying existence of “healthcare deserts” — rural areas underserved by healthcare facilities. Healthcare deserts are just as serious a concern as the food deserts discussed in one of our blog posts in November. Nearly one-fourth of the [...]

Daily Deals: Bringing in the Right Customers?

Stephen Polanski — Mon, 30 Jan 2012 16:16:12 +0000

Everyone continues to talk about the “daily deals” email trend, three years down the road from its introduction. Groupon, Living Social and hundreds of look-alike sites have had dramatic impact on retailers and restaurants — some good, some bad. These coupon-selling websites position themselves as an easy path to new customers, and there are certainly [...]

What Quizno’s Needs To Do To Right The Ship

Chris Briggs — Fri, 27 Jan 2012 17:47:55 +0000

Quizno’s, and its recent financial struggles, was a topic of discussion on NPR’s Morning Edition yesterday morning. Quizno’s has been taken over by its creditors, which is obviously not a good thing. The restaurant chain has an eroding brand. Some contributing factors include struggling franchisees, closing locations, and a long-term brand promotion battle with Subway; a [...]

What Healthcare Systems Can Learn From Health Clubs

Matt Montgomery — Fri, 27 Jan 2012 13:30:30 +0000

We’ve been advising healthcare systems to approach their market planning and marketing in new ways and one excellent category to emulate this is health clubs. Not only are they closely related to the healthcare industry, but health clubs set a defined path for market planning and target marketing to diverse audiences. Health clubs expertly utilize [...]

So where can I find those healthcare mega-consumers?

Chris Briggs — Thu, 26 Jan 2012 13:30:28 +0000

Yesterday, we took a look at the 7 household types that account for 50% of the nation’s healthcare spending. In the closing of that blog post we talked about why the customer analytic approach to healthcare planning is important. The reason being that the approach ultimately gives an organization the ability to pinpoint where each [...]