While many marketers and businesses alike had a gut feeling, Facebook finally said it has been underreporting advertising results on Apple iOS devices. The statement caused the social media giant’s shares to take a toll of 3.7%, reaching $344.32 in morning trading sessions. In a...
Read more
If you’re a business owner, then congratulations, you are independent! The next thing for you to do as a business owner is to stay that way. One way of going about that is through social media. The days of going door to door are long...
Read more
As COVID-19 changed the way the world operates, e-commerce became an explosive growth avenue for many companies. Many merchants closed their brock-and-mortar locations and channeled their business through e-commerce. Many dynamics changed including shipping costs that went through the roof. Here are 3 ways to...
Read more
No one will argue that the pandemic has shifted the way businesses reach their customers. Now that we are starting to see the world going back to normal, can businesses shift back to how they were marketing their products/services before the pandemic? Not exactly. While...
Read more
Influencer marketing is the current favorite child in the marketing world. But as much as marketers know they need to use influencer marketing, it is hard to prove the results that influencers can drive sales to stakeholders. Many brands have found workarounds such as tracking...
Read more
Given the recent and drastic escalation of Amazon’s advertising revenue, other tech giants such as Google and Facebook are left wondering what the future of tech and advertising will look like. As of now, Amazon accounts for about 40% of all e-commerce in the United...
Read more
Starting today, all users on Facebook and Instagram will have the option to hide the number of “likes” that their posts receive from the public. This new feature also allows users to choose whether they can view the like counts on all posts in their...
Read more
Google today announced it will be deepening its partnership with Shopify. Shopify’s 1.7 million merchants will now be able to easily reach shoppers in across some of Google’s platforms, including Search. The move comes as Google and Shopify are ramping up their efforts against increased competition in...
Read more
With Apple’s recent roll-out of IOS 14.5, the digital marketing industry has finally faced what it fretted for many months – the depreciation of Apple’s identifier for advertisers (IDFA). The advertising industry has long relied on the IDFA, a.k.a. identifier for advertisers, which is a...
Read more
Social media is no longer optional for businesses to succeed. Today, it has become a mandatory element to any business’s marketing plan. How many times have you found a product you need, or a service recommended by a friend while scrolling through your newsfeed? Know...
Read more
Apple has announced changes within its iOS 14 update that will impact the way Facebook can receive and process conversion analytics from tools such as its Facebook pixel. This may affect mobile app advertising in addition to web conversion statistics to optimize, target and report...
Read more
Alphabet Inc, parent company of Google and several former Google subsidiaries, announced last week that it plans to stop using or investing in tracking technologies that uniquely identify web users as they browse the internet. Coming from the world’s biggest digital advertising company, this decision...
Read moreLET US SHOW YOU WHY IT PAYS TO WORK WITH US.
