CXOToday Fireside Chat: Deepak Narayanan on Taking Indian Consulting Global

In our latest Fireside Chat, Deepak Narayanan, Co-founder and CEO of Practus, sat down with L Subramanyan, publisher of CXOtoday, to explore the challenges and opportunities facing Indian consulting firms in the global marketplace. Deepak shared his insights on how these firms, while brimming with talent, often struggle to establish credibility internationally, largely due to their historical connections to family-run businesses. He emphasized the need for these firms to embrace professionalization and innovation to compete effectively.

Deepak pointed out that the dominance of the Big Four in India presents significant challenges for local firms. To navigate this landscape, he highlighted the importance of articulating a strong value proposition that showcases a clear ROI. Furthermore, effective change management is crucial for overcoming resistance within client organizations, ensuring smoother transitions and buy-in at all levels.

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While technology is a vital enabler, Deepak argued that consulting firms should view it as a tool to solve specific business problems rather than as an isolated solution. He further suggested that Indian consulting firms should prioritize developing and documenting successful methodologies to create valuable intellectual property, enabling consistent delivery of results for their clients.

Finally, Deepak advocated for collaboration among Indian consulting firms, as working together can enhance their collective strength. By uniting their efforts, these firms can better challenge larger global competitors and seize emerging market opportunities.

Watch the video for a riveting conversation on the Indian consulting landscape from one of its leading veterans!