CyberJournalist.net

Gary Vaynerchuk: Why you should care about the ‘interest graph’

Jonathan Dube — Thu, 09 Feb 2012 03:35:50 +0000

In this video from The Daily, Gary Vaynerchuk explains the “interest graph” and why the future of social media is not about who you’re friends with, but what their interests are.

Lady Gaga’s New Social Network Resembles Pinterest, Reddit

Jonathan Dube — Wed, 08 Feb 2012 17:06:20 +0000

Pop megastar Lady Gaga has pierced her powerful, digitally-willing paws deeper into the online world with the closed beta launch of her new social network. via Mashable

NPR: Social Media Fails To Dominate Election Coverage

Jonathan Dube — Wed, 08 Feb 2012 16:28:20 +0000

“Newt Gingrich has made it clear his GOP presidential aspirations also depend on running a national media race on cable TV and in major newspapers. A study from the Pew Research Center shows the promise that “new media” will dominate the nominating process isn’t coming true....

The best Super Bowl second-screen and social TV tools

Jonathan Dube — Sun, 05 Feb 2012 22:23:40 +0000

Super Bowl XLVI promises to be the biggest second-screen TV and social TV event in history, with dozens of companion apps, special websites and add-on features being offered across desktop and mobile platforms. Some of the more interesting ones include: NBCSports.com will stream the game live...

Make Every Ad Perform Like a Super Bowl Ad

Jonathan Dube — Sat, 04 Feb 2012 19:03:03 +0000

If you are curious how social media analytics firms are helping brands, Networked Insights, a social media analytics and marketing start-up, has published a free report, tied to the Super Bowl, on how you can use real-time social data to understand your audiences and deliver them relevant content....

The future of television advertising

Jonathan Dube — Wed, 25 Jan 2012 15:31:27 +0000

David Verklin, the former CEO of Aegis Media Americas, one of the five largest buyers of advertising time and space in the nation, says in this video interview that TV has moved from a device to “an experience” in the past 36 months. He believes advertisers will continue to spend a lot...

Meet Facebook’s new app partners

Jonathan Dube — Thu, 19 Jan 2012 17:21:18 +0000

Facebook has announced 60 new partners who have created apps in new categories, ranging from travel to entertainment. Users can add the apps to their timeline and share their activities with the friends on Facebook. This is the next step from the apps released a few months ago, such as Spotify and...

Three alternate ways to access Wikipedia

Jonathan Dube — Wed, 18 Jan 2012 16:27:59 +0000

Wikipedia is among a number of sites blacking out today in protest of SOPA and PIPA, two bills before Congress that many in the tech community fear will infringe upon free expression and do serious harm to the Internet. You can read more about Wikipedia’s position and the bill here. And here...

Is the ‘App Internet’ the future?

Jonathan Dube — Wed, 14 Dec 2011 13:49:09 +0000

Forrester Research’s Chairman and CEO George Colony said recently that the world is moving toward the “App Internet, which offers a “faster, simpler and better Internet experience.” The App Internet market is worth $2.2 billion, according to Forrester Research, and decision makers at 41% of...

Mobile usage finally passes print

Jonathan Dube — Tue, 13 Dec 2011 20:09:06 +0000

American adults spent 30 percent more time with their mobile phones this year, meaning that for the first time now spend more time with their mobile phones than with print magazines and newspapers combined, according to a new report from eMarketer. That gap is likely to continue widening. TV still...