cybersoc.comhttp://www.cybersoc.com/at the collision point of journalism, the social web, online community management, citizen journalism and internet lawenMon, 08 Feb 2010 08:09:34 PSTTypePad http://www.typepad.com/citizen,journalism,robin,hamman,cybersoc,cybersoc,com,sociology,online,community,virtual,communityTechnologyrobin@cybersoc.comRobin Hamman at cybersoc.comRobin Hamman at cybersoc.comnocitizen,journalism,robin,hamman,cybersoc,cybersoc,com,sociology,online,community,virtual,communitycybersoc.com by Robin Hamman: online community, internet law, social impact of techology and citizen journalismcybersoc.com by Robin Hamman: online community, internet law, social impact of techology and citizen journalismThis is an XML content feed. It is intended to be viewed in a newsreader or syndicated to another site, subject to copyright and fair use.links for 2010-02-08http://feedproxy.google.com/~r/cybersoc/~3/yDjovE2ixek/links-for-2010-02-08.htmlrobin@cybersoc.com (Robin Hamman at cybersoc.com)Mon, 08 Feb 2010 08:09:34 PSTtag:typepad.com,2003:post-6a00d834515f1669e20120a875715a970b


]]>St. Albans Stop Tesco Group: Snap! Tesco's Cookie Cutter Public Statements on "Consultation" A post I wrote when I was running the Stop Tesco St. Albans blog - secretly - back in 2007. I'm rather proud of this particular won....http://www.cybersoc.com/2010/02/links-for-2010-02-08.htmllinks for 2010-02-05http://feedproxy.google.com/~r/cybersoc/~3/vQS9jK41jyk/links-for-2010-02-05.htmlrobin@cybersoc.com (Robin Hamman at cybersoc.com)Fri, 05 Feb 2010 08:10:12 PSTtag:typepad.com,2003:post-6a00d834515f1669e20120a8661c25970b


]]>#wearethefuture: Small businesses are the new mass market | Media | guardian.co.uk Some links to interesting social business tools... (tags: guardian marketing socialmedia socialnetworking business strategy shedworking) Ogilvy opens Brixton pop-up advice shop - Brand Republic News - Brand Republic...http://www.cybersoc.com/2010/02/links-for-2010-02-05.htmllinks for 2010-02-04http://feedproxy.google.com/~r/cybersoc/~3/4pLOjD9fB7U/links-for-2010-02-04.htmlrobin@cybersoc.com (Robin Hamman at cybersoc.com)Thu, 04 Feb 2010 08:09:15 PSTtag:typepad.com,2003:post-6a00d834515f1669e20120a860137d970b


]]>How the enterprise is going social | Software, Interrupted - CNET News Gartner believes that social services will be embraced, but perhaps not in the way we thought they would. In boiling down the various social mediums into mechanics such...http://www.cybersoc.com/2010/02/links-for-2010-02-04.htmllinks for 2010-02-03http://feedproxy.google.com/~r/cybersoc/~3/DQyh2LCxrHw/links-for-2010-02-03.htmlrobin@cybersoc.com (Robin Hamman at cybersoc.com)Wed, 03 Feb 2010 08:09:52 PSTtag:typepad.com,2003:post-6a00d834515f1669e20128775a1152970c


]]>Olivier Blanchard Basics Of Social Media Roi An enjoyable presentation about social media roi (tags: roi measurement socialmedia metrics business presentation strategy socialnetworking advertising publicrelations marketing)http://www.cybersoc.com/2010/02/links-for-2010-02-03.htmllinks for 2010-02-02http://feedproxy.google.com/~r/cybersoc/~3/aq3CYbO1cWQ/links-for-2010-02-02.htmlrobin@cybersoc.com (Robin Hamman at cybersoc.com)Tue, 02 Feb 2010 08:09:03 PSTtag:typepad.com,2003:post-6a00d834515f1669e20128774afc74970c


]]>BBC World Service - World Agenda - New media vital in breaking Haiti earthquake story Interesting article about how Social Media was used by victims of the Haitian earthquake, new organisations searching for facts, and aid agencies trying to raise...http://www.cybersoc.com/2010/02/links-for-2010-02-02.htmllinks for 2010-02-01http://feedproxy.google.com/~r/cybersoc/~3/VyNh1ICPqYo/links-for-2010-02-01.htmlrobin@cybersoc.com (Robin Hamman at cybersoc.com)Mon, 01 Feb 2010 08:09:14 PSTtag:typepad.com,2003:post-6a00d834515f1669e20120a83bd142970b


]]>20+ mind-blowing social media statistics revisited | Blog | Econsultancy (tags: roi statistics facebook socialmedia socialnetworking research twitter usage strategy business) Kellie Parker » Behind SEGA’s Free Stuff Friday - Online Community, Social Media Strategy (tags: socialmedia business strategy twitter...http://www.cybersoc.com/2010/02/links-for-2010-02-01.htmllinks for 2010-01-30http://feedproxy.google.com/~r/cybersoc/~3/y6h7wwu89N8/links-for-2010-01-30.htmlrobin@cybersoc.com (Robin Hamman at cybersoc.com)Sat, 30 Jan 2010 08:08:57 PSTtag:typepad.com,2003:post-6a00d834515f1669e201287734953c970c


]]>BBC News - Malaysian PM wooing voters online (tags: malaysia government politics elections marketing advertising campaigning)http://www.cybersoc.com/2010/01/links-for-2010-01-30.htmlaggregation - parasite or opportunity for content providers?http://feedproxy.google.com/~r/cybersoc/~3/JhJX-SMzPNE/aggregation-parasite-or-opportunity-for-content-providers.htmlbloggingjournalismnewspapersrobin@cybersoc.com (Robin Hamman at cybersoc.com)Thu, 28 Jan 2010 03:05:42 PSTtag:typepad.com,2003:post-6a00d834515f1669e20128771f3cec970cThe Daily Mirror has joined a growing number of newspapers who block a news aggregator, NewsNow, from crawling it's site. The Sun and Times Online had already made similar moves.

Having worked in the media industry myself for nearly ten years, I understand why, on the face of things, content providers see aggregators as a threat. Aggregators essentially monitor sites for new content and, like an RSS reader, pull in and display any new content.

The move to block aggregators is, however, short sighted. Aggregators, which range from Google News to more configurable services such as NetVibes, typically allow their users to configure the content they see via keywords or tags. Someone who is a regular reader of a particular news source, say the BBC News website, is unlikely to go off and look at other news sites unless they are particularly interested in reading other viewpoints of the same story. News aggregators, however, display the content from a range of sources, which encourages users to explore new publications and providers.

One of the workshops that I frequently run for our clients helps them better understand how to use the whole web as their canvas. The point of such a strategy is that the only people who visit your website are people who already know about you, or who find you through search engines such as google. By posting content, for example images, video or presentation slides, on third party sites, then linking them back to the relevant piece of content on your own site, you're potentially reaching out to new audiences who have never heard of you previously but who can, nonetheless, engage with your message and organisation after stumbling upon your content on third party sites.

Creative Commons Licensing of content is an important piece of the puzzle as it allows content creators to determine who can use their content and under what conditions. So, for example, on flickr I have set my default Creative Commons Licensing so that it restricts use of my images to those, non-commercial and commercial, who are willing to attribute me and link back to the original image on flickr. By doing this, my photos have been used in powerpoint presentations, a mobile guide to Bristol, and as the derivative basis of a watercolour painting. Each time this happens, my content is seen by people who would have never come across it otherwise, potentially inticing new audiences to visit and consume my other content.

Whilst I understand the initial reaction of publishers and other content providers to aggegators, some of which make money by pulling in and displaying third party content, I also firmly believe that allowing them to do so is a powerful marketing tool. With newspaper audiences diminishing, and television audiences fragmenting, it makes sense to do, or in this instance allow, other sites to display your content so long as they clearly attribute that content and link back to you.

Aggregation may very well be parasitic at first glance, but the benefits - greater exposure to new audiences, as well as SEO gains - mean that, in actuality, it's a potentially powerful marketing tool for content providers.

(I originally posted this on the Headshift Blog)


]]>The Daily Mirror has joined a growing number of newspapers who block a news aggregator, NewsNow, from crawling it's site. The Sun and Times Online had already made similar moves. Having worked in the media industry myself for nearly ten...http://www.cybersoc.com/2010/01/aggregation-parasite-or-opportunity-for-content-providers.htmllinks for 2010-01-26http://feedproxy.google.com/~r/cybersoc/~3/aD4RztW-HUA/links-for-2010-01-26.htmlrobin@cybersoc.com (Robin Hamman at cybersoc.com)Tue, 26 Jan 2010 08:08:27 PSTtag:typepad.com,2003:post-6a00d834515f1669e20120a811db78970b


]]>Foursquare's New Frontier: Newspapers "Metro readers and tourists alike can think of the editorial content inside Foursquare (Foursquare) as a travel guide book that highlights useful articles and unlocks the best a neighborhood has to offer." (tags: local hyperlocal socialmedia...http://www.cybersoc.com/2010/01/links-for-2010-01-26.htmllinks for 2010-01-25http://feedproxy.google.com/~r/cybersoc/~3/uV9ElSKyqWo/links-for-2010-01-25.htmlrobin@cybersoc.com (Robin Hamman at cybersoc.com)Mon, 25 Jan 2010 08:05:58 PSTtag:typepad.com,2003:post-6a00d834515f1669e20120a80b1f8a970b


]]>Tweetminster Analysis of Politicians who Tweet (tags: parliament government socialmedia twitter ukpolitics election politics advertising marketing transparency strategy) The 4 Big Myths of Profile Pictures « OkTrends Some research, from an analysis of a dating website, explores different results of...http://www.cybersoc.com/2010/01/links-for-2010-01-25.htmlRobin Hamman at cybersoc.comnonadult