As a sender of commercial emails, it is not sufficient to invoke the existence of legitimate interest to use personal data in email marketing. The sender is, therefore, on the right side of the law if they can rely either – and this should be the rule – on consent or – exceptionally – on an existing customer relationship. [...]
[more]
certified-senders.org 
Listbuilding, Law
The confirmation email is an absolute exception in order to enable a clean and verifiable consent procedure. A further intervention in the form of a reminder sent to the user therefore crosses the line into harassment and is already illegal. This becomes particularly clear in the case where the address written to was provided by a third party. Here, the recipient of the DOI mail did not react because, after all, they did not trigger it themselves. [...]
[more]
certified-senders.org
Listbuilding, Law, Deliverability
Email marketing is increasingly critical to business success. There’s no question: Email has always been important. But now? It’s essential. Personalization and automation are must-haves. While not new, personalization and automation are no longer nice to have someday. The time is now. Privacy measures are forcing strategies to change. Industry trends to protect privacy are impacting marketing’s ability to do personalization well. [...]
[more] 
litmus.com
Study, Trend
Eine Möglichkeit um für mehr Sicherheit im E-Mail-Postfach zu sorgen ist BIMI. Wir zeigen wie das Authentifizierungsverfahren funktioniert.
[more]
agnitas.de
From, Deliverability
Cross-border data transfer as subject to data protection regulations; both national and international. While transferring personal data within the EU is clearly and strictly regulated by the GDPR, senders looking to transfer data to other jurisdictions need to carefully research how they can legally share data across borders. Provided a sender is based in a member state of the European Union (EU) and wishes to send e.g. mailings to another EU country, this is simple: the rules of the General Data [...]
[more]
certified-senders.org
Law
Creating a secure-by-default experience based on robust defenses has always been a core design principle for Gmail. That’s why we’ve established a strong baseline of security in Gmail, with built-in protections to help automatically filter out potentially malicious messages. While these defenses help keep Gmail users safe, email functions as part of a large, complex, interconnected ecosystem that we continually invest in and work to protect. After first announcing Gmail’s Brand Indicators for [...]
[more]
google.com
Deliverability
Virginia is the second U.S. state to pass comprehensive privacy legislation, according to this article for The Privacy Advisor. [...]
[more]
iapp.org
Law
68 Email Service Providers Compete for Market Share among the Top 1,000 in U.S. E-Commerce. Sending Services Are Changing the Market Considerably. [...]
[more]
publicare.de
ESP
We’ve got some big news to share with you! Pathwire has acquired Email on Acid. We’ll give you a moment to let that sink in …. While you probably have a few questions right now, the first thing we want to let each and every one of our customers know is that you don’t need … Continue reading "Major Announcement: Email on Acid Joins the Pathwire Family" [...]
[more]
emailonacid.com
Tool
Find out how Apple’s Mail Privacy Protection may impact email marketing programs and what you can do now to optimize your emails. [...]
[more]
litmus.com
Openingrate
Looking for an email button that actually works, even in Outlook? Learn how to code yours correctly, plus the design best practices to get you clicks. [...]
[more]
litmus.com
Design
Microsoft Threat Intelligence Center (MSTIC) has uncovered a wide-scale malicious email campaign operated by NOBELIUM, the threat actor behind the attacks against SolarWinds, the SUNBURST backdoor, TEARDROP malware, GoldMax malware, and other related components. The campaign, initially observed and tracked by Microsoft since January 2021, evolved over a series of waves demonstrating significant experimentation. [...]
[more]
microsoft.com
Spam
?Today is an exciting day for Taxi for Email. For our team, for our customers, and for email teams everywhere?. [...]
[more]
taxiforemail.com
ESP
In 2015, the ANA surveyed advertisers and agencies to identify problems in the often dysfunctional client/agency relationship. One issue rose to the top — the creative brief. [...]
[more]
marketoonist.com
Marketing
Bekanntlich löst der Versand von werbenden E-Mails ohne eine vorherige Einwilligung einen Unterlassungsanspruch des Empfängers aus. Auch etwaige Anwaltskosten für eine Abmahnung sind normalerweise zu ersetzen. Die DSGVO wirft aber die Frage auf, ob darüber hinaus auch ein weitergehender Schadensersatzanspruch besteht. Immer öfter machen Abmahner auch einen Anspruch aus Art. 82 DSGVO geltend; bisher zu Recht ohne Erfolg. [...]
[more]
absolit.de
Law
EPiCβ - Rene's daily Email PiCks
