Daily Data

Cinema Pre-Show Audiences Pay More Attention to Advertising - Daily Data Sponsored by Screenvision

JackMyers Research — Tue, 24 Mar 2009 16:05:00 GMT

Audiences who are typically in their seats at least 20 minutes before the movie trailers index 152 against total movie-goers for "movie theaters have commercials that are interesting to me

Cinema is the #1 Medium to Compensate for Under-Delivery of Broadcast and Cable Impressions - Daily Data sponsored by Screenvision

JackMyers Research — Mon, 23 Mar 2009 16:00:00 GMT

Key Demos who frequently view TV programs online and on portable devices index exceptionally high for seeing and paying attention to cinema advertising indexing 158 compared to total adults for "I pay more attention to commercials in movie theaters than on TV."

Cinema Advertising Ranks First Among 40 Media Categories for Advertising Attentiveness

Jack Myers Research — Mon, 16 Mar 2009 21:16:32 GMT

Pre-movie video advertising is the hightest indexing medium among audiences who say they are"very likely/extremely likely" to pay attention to advertising in 21 media categories

Seeking Audiences That Love Advertising…Try Cinema - Daily Data Sponsored by Screenvision

JackMyers Research — Fri, 20 Mar 2009 19:00:00 GMT

Fifty-six percent of adults who frequently view network TV programs online and portable devices say they are likely to pay attention to cinema advertising, higher attentiveness than any other medium

Moviegoers Watching In-Cinema Pre-Shows Are Engaged With Advertising - Daily Data Sponsored by Screenvision

JackMyers Research — Thu, 19 Mar 2009 19:00:00 GMT

Perhaps it's the elated mindset of moviegoers as they enter their moviegoing experience…with good friends and family, ready to see their favorite star in their latest film, all settled in their seats with their concession snacks watching the preshow entertainment.

Cinema Advertising Leads to Purchase Intent... Key to Reaching Digital Video Viewers - Daily Data Sponsored by Screenvision

Maryann Teller — Wed, 18 Mar 2009 20:00:00 GMT

Cinema Advertising Leads to Purchase Intent...Key to Reaching Video Gamers - Daily Data Sponsored by Screenvision

Jack Myers Research — Tue, 17 Mar 2009 22:06:01 GMT

The movies are booming this year with admissions up as much as 12 percent compared to a year ago.

TiVo Users Listen to iPod With Greater Frequency - JackMyers Daily Data

JackMyers Research — Fri, 27 Jun 2008 10:00:00 GMT

Adult Swim #1 DVR-Buster Among Teens

Maryann Teller — Wed, 28 Nov 2007 13:36:31 GMT

75% of DVR Playback Within Same Day

Maryann Teller — Mon, 10 Dec 2007 12:25:53 GMT

HD-TV Owners Use Their DVR More Often - JackMyers Daily Data

JackMyers Research — Fri, 23 May 2008 10:00:00 GMT

Program Restart Feature Drives Consumer DVR Interest

Maryann Teller — Tue, 15 Jan 2008 17:23:40 GMT

DVR Users "Stop and Watch" Commercials

Maryann Teller — Wed, 16 Jan 2008 11:00:00 GMT

DVR Penetration at 31%

Maryann Teller — Wed, 07 Nov 2007 15:22:09 GMT

Commercial Attentiveness Among DVR-users

Maryann Teller — Wed, 05 Dec 2007 12:01:14 GMT

Cinema Commercials Are Interesting

Maryann Teller — Thu, 20 Dec 2007 12:35:03 GMT

Children Go Cellular - JackMyers Daily Data

JackMyers Research — Mon, 18 Aug 2008 12:25:07 GMT

"Rescue Me" A Frequent Watch on FX

JackMyers Research — Thu, 14 Aug 2008 13:43:27 GMT

Display a Good Portion of Interactive Ad Spend - JackMyers Daily Data

JackMyers Research — Wed, 13 Aug 2008 11:36:14 GMT

Job Opportunities at the MediaVillage

Maryann Teller — Thu, 24 Jul 2008 14:13:33 GMT