NEW YORK, Sept. 22, 2009 - DailyMakeover.com, the Web's leading online beauty resource, has introduced new looks from the Emmy Awards that women can try-on using the Makeover Studio, the most advanced virtual makeover technology in the industry.
With a few simple clicks women can experience all the glamour of the night by simply uploading their photo and applying hairstyles that celebrities such as Jennifer Love Hewitt wore on the Red Carpet. Makeover Studio currently has nine of the night's hottest looks available to try-on and will continue to add more Red Capet beauty throughout the week. Looks include:
1. Jennifer Love Hewitt
2. Katrina Bowden
3. Alicia Witt
4. Rose Byrne
5. Kate Walsh
6. Leighton Meester
7. Debra Messing
8. Kaley Cuoco
9. Ginnifer Goodwin
"Nothing says Hollywood glamour like the Emmys," said Rachel Hayes, editor-in-chief, DailyMakeover.com. "It's the first award show of the season, and sets the tone for what we'll see on the Red Carpet come January with the Oscars and the Golden Globes. Visitors to DailyMakeover.com can see how they look in amazing hairstyles to get inspired for their own personal look. They can also recreate similar makeup effects to see how they'd look in a smoky eye or dramatic lip. This season we saw very feminine and flowing long hairstyles, plenty of soft updos and lots of classic red lip looks."
DailyMakeover.com's 1-Click Looks are also showcasing fresh off the runway looks from Spring 2010 Fashion Week including Alexander Wang, Agent Provocateur and Lacoste. Women can try on some of the newest trends hot off the runway, including fishbone braids, voluminous curls, and blue eyeliner.
About Daily Makeover
Daily Makeover is a leader in interactive media and virtual reality try-on technology. The company has been developing and delivering image processing tools and technology for more than 10 years. Its virtual makeover technology enables users to access it content library of more than 8,000 hairstyles and 7,000 cosmetics and accessories to create their best looks, which can be saved, printed, emailed or shared via popular social networks. The try-on technology is used by Daily Makeover's own online beauty community DailyMakeover.com, the web's leading beauty information site with more than four million community members. DailyMakeover.com offers up to the minute trends, celebrity hairstyles, beauty blogs for women to share style opinions and product reviews. Daily Makeover offers an enterprise version of its virtual reality try-on technology and vast customizable content library as well; 60 beauty and lifestyle sites and major brands around the world currently license it. The company is headquartered in New York City and is backed by Village Ventures, Rho Canada and Borealis Ventures. For more information visit www.dailymakeover.com, Facebook and Twitter.
NEW YORK, Sept. 22, 2009 - DailyMakeover.com, the Web's leading online beauty resource, today revealed what women within its online beauty community have claimed are the season's hottest new looks debuted at the Mercedes Benz New York Spring 2010 Fashion Week. The DailyMakever.com community is made up of nearly four million women, many of whom have tried on hairstyles and makeup looks from last week's Spring 2010 Fashion Week through DailyMakeover.com's Makeover Studio, the most advanced virtual makeover technology in the industry.
The five most popular looks from the Mercedes Benz New York Spring 2010 Fashion Week include:
1. Agent Provocateur: a full-bodied bob and striking red lips
2. Alexander Wang: a wispy fishbone braid and natural makeup
3. Eile Tahari: sunset-inspired eyes and sunkissed skin
5. Luca Luca: voluminous curls and lightly smoky eyes
In addition to the top five looks from the Mercedes Benz New York Spring 2010 Fashion Week, the DailyMakeover.com team uncovered some of the hottest trends for 2010, including big bow accessories, structured updo's and turquoise eyeliner. The DailyMakeover.com full Fashion Week Trend Report is complete with commentary from its team of beauty experts regarding top beauty trends from the shows.
"The DailyMakeover.com online beauty community has been given a backstage pass to the Mercedes Benz New York Spring 2010 Fashion Week, not only by being able to try-on popular looks but with tips on how to create the hairstyles and makeup techniques as well as backstage photos and video interviews with makeup artists and hairstylists," said Rachel Hayes, editor-in-chief, DailyMakeover.com. "With the season's hottest new looks revealed in the last few days, real women can preview how they will look on them before the new styles even hit the streets by using Makeover Studio."
Resources:
• Try-on Looks from the Mercedes-Benz New York Spring 2010 Fashion Week: http://bit.ly/k3t6D
• Backstage Photos: http://bit.ly/11fR8p
• DailyMakeover.com Fashion Week Trend Report: <http://bit.ly/TeswP
• Backstage Video Interviews: http://www.youtube.com/dailymakeover
About Daily Makeover
Daily Makeover is a leader in interactive media and virtual reality try-on technology. The company has been developing and delivering image processing tools and technology for more than 10 years. Its virtual makeover technology enables users to access it content library of more than 8,000 hairstyles and 7,000 cosmetics and accessories to create their best looks, which can be saved, printed, emailed or shared via popular social networks. The try-on technology is used by Daily Makeover's own online beauty community DailyMakeover.com, the web's leading beauty information site with more than four million community members. DailyMakeover.com offers up to the minute trends, celebrity hairstyles, beauty blogs for women to share style opinions and product reviews. Daily Makeover offers an enterprise version of its virtual reality try-on technology and vast customizable content library as well; 60 beauty and lifestyle sites and major brands around the world currently license it. The company is headquartered in New York City and is backed by Village Ventures, Rho Canada and Borealis Ventures. For more information visit www.dailymakeover.com, Facebook and Twitter.
NEW YORK, Sept. 14, 2009 - Daily Makeover, a leader in virtual reality try-on technology has integrated the next generation of its virtual makeover application - Makeover Studio - into its highly popular online beauty community, DailyMakeover.com. Makeover Studio offers women the most advanced virtual makeover technology in the industry; making the online makeover experience more like a beauty counter and salon experience than ever before.
Using Makeover Studio women can upload their photo and virtually try-on different cosmetic brands and their full suite of products, accessories, hairstyles and colors. The ability to try-on new looks and styles is critical before committing to a purchase or taking the risk of a major style change. Two-thirds of women purchase beauty products without having the benefit of trying them beforehand. Yet, according to a recent online survey, 90 percent of women prefer to try-on new looks and styles before they buy or walk into a salon and change their look. Makeover Studio empowers women to do just that. Whether they want to try-on their favorite celebrity's hairstyle with accessories or test a radically different hair color, Makeover Studio has the ability to help them tweak their look until it is just right.
The enhanced technology behind Makeover Studio enables women to see the true properties specific cosmetics create when applied. A woman can see how different types of colors and finishes such as satin, matte, metallic, shimmer and glossy appear on her face. As a woman goes through the makeover process, she will be able select from all the leading cosmetic brands and their full suite of products to try-on. She will also have the option to read customer reviews on these products and purchase her selections through DailyMakeover.com. Unlike other virtual makeover applications, Makeover Studio will be integrating online videos and editorial content with instructional guidance and beauty tips by its team of beauty experts to help women recreate their virtual looks offline.
"Women love to try-on the latest makeup color and hairstyles but are often hesitant to make a change or commit to a purchase without being sure the look is right for them. Yet the option to try before you buy is rarely available when it comes to cosmetics and especially hair colors and hairstyles," said Jeannette McClennan, CEO Daily Makeover. "Makeover Studio is not just a tool for women to try-on new looks it's a channel they can use to empower themselves with knowledge of what products and what looks work for their individual styles and preferences AND have access to information from recognized beauty experts on how to create those looks offline."
Four million women already visit and participate in the DailyMakeover.com online beauty community each month, seeking beauty advice, sharing product reviews and tapping into Makeover Studio. Since Makeover Studio was introduced in beta in August, DailyMakeover.com has seen engagement among women increase 50 percent, demonstrating the ability and desire to try-on a rich variety of products and styles for a complete makeover experience.
What's New in Makeover Studio:
• Automatic Face Tracing: As soon as a woman uploads her photo, her face is instantly traced and the image is optimized to enhance the brightness and clarity. Not only does this enhance her makeover results but it limits the amount of time women must spend preparing their photos for the makeover.
• Makeup Colors and Finishes are True-to-Life: Makeover Studio presents products from all major cosmetic brands in their true form; women can see how a specific product will appear if truly applied. Makeover Studio also encompasses the largest range of makeup finishes--satin, matte, metallic, shimmer, stained, dewy, sheer, and glossy. In prior technologies, these capabilities were limited to generic colors or styles.
• Foundation & Concealer: Women can try-on foundation and concealer and select different levels of coverage as well as application techniques including an all-over application, t-zone and spot-apply.
• Eyebrow Thinning: The fullness of the eyebrow can be increased or decreased.
• Hair Styles: Makeover Studio includes the industries largest gallery of hairstyles for women to try-on, including thousands of celebrity hairstyles. Women can adjust the hair color and add highlights and lowlights to personalize the hairstyles they select.
• Accessories: Women can add hats, sunglasses, necklaces, earrings as well as color contact lenses to complete their makeover.
• Sharing: The DailyMakeover.com community encourages women to solicit feedback from other members and its team of beauty experts regarding the looks they have created. Soon, women can share their looks with an even broader audience - their personal friends via social networking sites, such as Facebook and MySpace.
• Act Now: After a woman completes her makeover, a list of the products she used to create her makeover is saved. Women can print their selections out to make in-store purchases, but DailyMakeover.com also makes it easy for women to purchase their selections online through a variety of relationships it has in place with online retailers.
About Daily Makeover
Daily Makeover is a leader in interactive media and "virtual reality try-on technology. The company has been developing and delivering image processing tools and technology for more than 10 years. Its virtual makeover technology enables users to access it content library of more than 8,000 hairstyles and 7,000 cosmetics and accessories to create their best looks, which can be saved, printed, emailed or shared via popular social networks. The try-on technology is used by Daily Makeover's own online beauty community DailyMakeover.com, the web's leading beauty information site with more than four million community members. DailyMakeover.com offers up to the minute trends, celebrity hairstyles, beauty blogs for women to share style opinions and product reviews. Daily Makeover offers an enterprise version of its virtual reality try-on technology and vast customizable content library as well; 60 beauty and lifestyle sites and major brands around the world currently license it. The company is headquartered in New York City and is backed by Village Ventures, Rho Canada and Borealis Ventures. For more information visit www.dailymakeover.com, Facebook and Twitter.
NEW YORK, Sept. 10, 2009 - DailyMakeover.com, the Web's leading online beauty resource, will bring its online community the latest fashion trends and beauty news featured at the Mercedes Benz New York Spring 2010 Fashion Week. The online beauty community will host a Fashion Week Beauty Report complete with featured runway looks women can try-on via the newly launched Makeover Studio, the most advanced virtual makeover technology in the industry. The Fashion Week Beauty Report will be complete with trend recaps, runway updates and backstage interviews, and on-scene videos that the DailyMakeover.com editors will conduct with Fashion Week makeup artists, hairstylists, manicurists and designers.
The DailyMakeover.com editorial team, headed by beauty industry veteran, and Daily Makeover's Editor-in-Chief, Rachel Hayes, will attend more than 80 shows to uncover the hottest trends in hairstyles, makeup, manicures and accessories being debuted at Mercedes Benz Fashion Week. Using Makeover Studio women will be able to try-on many of the most popular runway looks by simply uploading their photo. Women can virtually step into Gisele's shoes - or at least her hairstyle -- to see how they look in the emerging styles and colors from Mercedes Benz Fashion Week.
"Visitors to DailyMakeover.com will be able to be a part of all the glamour experienced at Fashion Week. Women will have access to backstage interviews with the industry's leading trend setters and see the latest looks that walk down the runway each day," says Hayes. "DailyMakeover.com has a behind-the-scenes seat at some of the hottest shows at Fashion Week, allowing us to deliver an authentic opportunity for women to take part in the excitement instantaneously. Many of the next season's most popular beauty trends are born in the tents and giving our readers the opportunity to see themselves wearing those trends in the Makeover Studio is a very unique and engaging experience."
About Daily Makeover
Daily Makeover is a leader in interactive media and "virtual reality try-on technology. The company has been developing and delivering image processing tools and technology for more than 10 years. Its virtual makeover technology enables users to access it content library of more than 8,000 hairstyles and 7,000 cosmetics and accessories to create their best looks, which can be saved, printed, emailed or shared via popular social networks. The try-on technology is used by Daily Makeover's own online beauty community DailyMakeover.com, the web's leading beauty information site with more than four million community members. DailyMakeover.com offers up to the minute trends, celebrity hairstyles, beauty blogs for women to share style opinions and product reviews. Daily Makeover offers an enterprise version of its virtual reality try-on technology and vast customizable content library as well; 60 beauty and lifestyle sites and major brands around the world currently license it. The company is headquartered in New York City and is backed by Village Ventures, Rho Canada and Borealis Ventures. For more information visit www.dailymakeover.com, Facebook and Twitter.
NEW YORK, August 24, 2009 - Aiming to change how women discover, try and even buy beauty products, Daily Makeover, a leader in virtual reality try-on technology, today introduced the next generation of its virtual makeover application, Makeover Studio, disrupting much of the traditional marketing relationships for large beauty industry brands, online publishers catering to women and customers themselves.
Featuring the industry's most advanced rendering capabilities, Makeover Studio offers women a new online connection with beauty products and gives beauty brands a new channel to increase consumer awareness and product trial, as well as drive e-commerce transactions.
That same compelling experience is also driving online media publishers to deploy Makeover Studio as a tool to engage visitors, incorporate innovative contextual advertising units and build customer loyalty. Makeover Studio is currently licensed to more than 60 major beauty brands and web media publishers, and is featured on Daily Makeover's flagship editorial website, DailyMakeover.com.
"Advances in virtual reality are used very effectively in many industries and now we are bringing the same kind of advanced virtual makeover technology to the vast and lucrative female audiences buying beauty, fashion and health products," says Jeannette McClennan, CEO and president, Daily Makeover. "Women love to try-on products and by creating the capability to do that effectively online, we are not only changing how women discover, try and buy these products, but how companies develop and market them and how web properties can use that kind of engagement to drive new marketing programs."
Re-creating the Beauty Counter Online
Makeover Studio encompasses the most advanced virtual makeover features in the industry, making the online experience more like a department store beauty counter experience than ever before. When a woman uploads her photo, her face is instantly traced so that all the different application techniques such as a smoky eye shadow effect can be superimposed on her face in the correct area.
Daily Makeover's virtual try-on technology includes new rendering functionality, visualization technology and face-tracing capabilities and has the largest range of makeup finishes--satin, matte, metallic, shimmer, stained, dewy, sheer, and glossy--to reflect the true properties specific cosmetics create when applied. Makeover Studio has incorporated an option for women to adjust the placement and coverage levels of foundations, concealors, lip colors, eye shadows, mascara, and blush. The application also includes an enhanced facial recognition component.
"Makeover Studio has unsurpassed attention to detail, from accessories, hairstyles to makeup finishes and formula types to application styles. We can differentiate between volumizing and a lengthening mascara or how a dewy cream blush looks versus a soft satin powder blush," said CEO McClennan. "Whether a woman wants to try on her favorite celebrity's hairstyle with accessories or test a radically different hair color, Makeover Studio has the style and the ability to tweak her look until it's just right."
Virtual Reality Affords New Online Strategy for Beauty Companies
Cosmetic and beauty companies have long relied on trial in stores to develop sales, but Daily Makeover's enhanced rendering technology represents the first time they will be able to move the practice online and showcase products to a larger audience.
The enhanced virtual try-on technology visually presents products from all major cosmetic brands in their inherent properties; the rendering enables a specific product to appear as it would if truly applied, so a woman can see how different types of colors and finishes might appear. In prior technologies, these capabilities were limited to generic colors or styles, greatly limiting the power of product sales and advertising effectiveness. But now, with the introduction of Makeover Studio, they are the specific, branded products beauty companies actually sell in stores and online, turning the online experience into a real selling opportunity, just like in-store counters. The technology behind Makeover Studio can also be extended to multiple formats including mobile and in-store kiosks to further enhance marketing and brand loyalty initiatives.
Makeover Studio presents an opportunity for cosmetic and beauty companies to identify emerging beauty and fashion trends through the unique data aggregation capabilities that have been added to the platform. The application will provide access to an extensive collection of voice-of-the-customer information such as the types hair colors, hairstyles, makeup and brands women are trying-on.
High Engagement Translates to Online Marketing Ad Units & Viral Opportunities for Media Companies and Web Properties
The enhanced version of Makeover Studio adds another layer of revenue opportunities for media company and online property licensees, as well as social media extensions to support organic and viral traffic. The interface of Makeover Studio can be customized and branded for these licensees to support their own web site content and individual marketing initiatives. The platform lets licensees incorporate targeted advertising campaigns, sponsorships and related editorial content within the application. This content can be tagged for display in context to where a user is within Makeover Studio.
On average, media company and online property licensees capture more than one million emails from women conducting virtual makeovers. Those emails can be leveraged for targeted online marketing initiatives. The new social media and viral extensions incorporated into Makeover Studio can support existing online marketing initiatives and drive organic traffic. With the application branded as their own, the viral components allow users to can share virtual makeovers with friends through email and social networking sites, such as Facebook and MySpace, helping to increase the brands online recognition.
Virtual Makeover Technology Added to DailyMakeover.com Beauty Community Daily Makeover will incorporate the enhanced version of Makeover Studio into its own highly popular consumer-facing website, DailyMakeover.com. Four million women already visit and participate in the DailyMakeover.com online beauty community each month.
In addition to having the industry's largest gallery made up of more than 8,000 hairstyles and 7,000 accessories for women to try-on virtually, Daily Makeover has a team of beauty and fashion experts who provide community members information on the latest trends and how-to beauty tips.
"Our team of beauty and fashion experts constantly infuse Makeover Studio with new makeup launches, celebrity hairstyles, and accessories such as necklaces, sunglasses, barrettes and hats. Not only does this enhance our members experience by helping them create a more customized makeover, but it also provides an e-commerce channel for beauty brands. When women complete their makeover experience they are able to purchase the products they virtually tried-on via Makeover Studio," said McClennan.
About Daily Makeover
Daily Makeover is a leader in interactive media and "virtual reality try-on technology. The company has been developing and delivering image processing tools and technology for more than 10 years. Its virtual makeover technology enables users to access it content library of more than 8,000 hairstyles and 7,000 cosmetics and accessories to create their best looks, which can be saved, printed, emailed or shared via popular social networks. The try-on technology is used by Daily Makeover's own online beauty community DailyMakeover.com, the web's leading beauty information site with more than four million community members. DailyMakeover.com offers up to the minute trends, celebrity hairstyles, beauty blogs for women to share style opinions and product reviews. Daily Makeover offers an enterprise version of its virtual reality try-on technology and vast customizable content library as well; 60 beauty and lifestyle sites and major brands around the world currently license it. The company is headquartered in New York City and is backed by Village Ventures, Rho Canada and Borealis Ventures. For more information visit www.dailymakeover.com, Facebook and Twitter.
Media Contact:
Elaine N. Schoch 104 West Partners | 720.407.6064
Elaine . Schoch @ 104west.com
Elaine.Schoch@104west.com
NEW YORK, July 20, 2009 - DailyMakeover.com, the web's leading beauty information site that provides access to its virtual try-on technology to create customized makeovers, has released the Daily Makeover Index: Most Popular Celebrities. More than four million women visit the DailyMakeover.com online beauty community each month to create and share virtual makeovers. The index provides insight into specific celebrities women are seeking to emulate through the hairstyles they select to try-on. DailyMakeover.com found the majority of women are seeking to mirror hairstyles from Miley Cyrus, Anne Hathaway and Adrianne Bailon.
"Celebrities make fashion statements every time they walk out the door. Sometimes women love them and other times they fall flat," said Rachel Hayes, editorial director at DailyMakeover.com. "The celebrity hairstyles most tried-on this year show us that while it is always fun to try-on Angelina Jolie or Paris Hilton's look, women are really looking for a style that is attainable and will work for them in their everyday life like the classic cut of Adrienne Palicki or the young, fun look of Brittany Snow."
Daily Makeover Index: Most Popular Celebrities
| January-March 2009 | Index | April-June 2009 | Index |
| 1. Adrianne Palicki | 1,881 | 1. Brittany Snow | 946 |
| 2. Adrienne Bailon | 1,642 | 2. Jennifer Lopez | 864 |
| 3. Paris Hilton | 1,639 | 3. Ashley Tisdale | 834 |
| 4. Alexis Bledel | 1,630 | 4. AnnaLynne McCord | 829 |
| 5. Angelina Jolie | 1,564 | 5. Ashley Greene | 784 |
| 6. Tara Reid | 1,197 | 6. Anne Hathaway | 741 |
| 7. Miley Cyrus | 1,050 | 7. Amanda Seyfried | 647 |
| 8. Janet Jackson | 1,045 | 8. Miley Cyrus | 646 |
| 9. Anne Hathaway | 981 | 9. Adrienne Bailon | 608 |
| 10. Alicia Keys | 976 | 10. Anne Hathaway | 593 |
Daily Makeover Index: Most Popular Celebrities provides insights into hairstyles from specific celebrities women are selecting to try-on. The numbers are the ratio of the "try-ons" of a particular celebrity relative to the average of all celebrities within the DailyMakeover.com Makeover Studio.
About Daily Makeover
Daily Makeover is a leader in interactive media and virtual reality try-on technology. The company has been developing and delivering image processing tools and technology for more than 10 years. Its virtual makeover technology enables users to access it content library of more than 8,000 hairstyles and 7,000 cosmetics and accessories to create their best looks, which can be saved, printed, emailed or shared via popular social networks.
The try-on technology is used by Daily Makeover's own online beauty community DailyMakeover.com, the web's leading beauty information site with more than four million community members. DailyMakeover.com offers up to the minute trends, celebrity hairstyles, beauty blogs for women to share style opinions and product reviews. Daily Makeover offers an enterprise version of its virtual reality try-on technology and vast customizable content library as well; 60 beauty and lifestyle sites and major brands around the world currently license it. The company is headquartered in New York City and is backed by Village Ventures, Rho Canada and Borealis Ventures. For more information visit www.dailymakeover.com, Facebook and Twitter.
]]>New guide offers hundreds of summer-specific
hairstyles, makeup and accessories to virtually "try-on"
NEW YORK, June 10, 2009 - DailyMakeover.com, the web's leading beauty information site and online beauty community that provides access to its virtual try-on technology to create customized makeovers, today announced the launch of its Summer of Color guide. The new guide within its beauty community is dedicated to highlighting the season's hottest summer looks and accessories.
The Summer of Color guide enhances DailyMakeover.com's online beauty community of more than four million women by providing summer specific information, such as how-to videos, beauty and fashion tips along with expert advice regarding this summer's trends in hairstyles, hair color, make-up and accessories. Hundreds of summer celebrity hairstyles, from braids and twists to pretty ponytails as well as the addition of 300 new summer beauty products and100 accessories from 20 different product lines are featured within Makeover Studio for community members to try-on to create a customized summer look.
The addition of the Summer of Color guide marks the launch of DailyMakeover.com's new Beauty & the Street blog. DailyMakeover.com's team of experts and the Beauty Bloggerati, an elite group of beauty and fashion bloggers from across the country will scout out the best summer looks from across the country and share them with the online community via the Beauty Street blog. Throughout the season, the Summer of Color guide will feature videos of real makeovers, including the summer-inspired transformations of four DailyMakeover.com staffers. The special Summer of Color guide will also highlight the best of summer beauty with articles on everything from the most Tweeted about trends on Twitter to the new must-have Minx manicure.
"At DailyMakeover.com we are always seeking new information to share with our community regarding new beauty and fashion trends. With the addition of the new celebrity summer looks and accessories as well as working with the Beauty Bloggerati to showcase this summer's hottest looks from everyday women throughout the country, this guide is truly a great resource that is both fun and interactive," said Rachel Hayes, editorial director, Daily Makeover.
About Daily Makeover
Daily Makeover is a leader in interactive media and virtual reality try-on technology. The company has been developing and delivering image processing tools and technology for more than 10 years. Its virtual makeover technology enables users to access it content library of more than 8,000 hairstyles and 7,000 cosmetics and accessories to create their best looks, which can be saved, printed, emailed or shared via popular social networks.
The try-on technology is used by Daily Makeover's own online beauty community DailyMakeover.com, the web's leading beauty information site with more than four million community members. DailyMakeover.com offers up to the minute trends, celebrity hairstyles, beauty blogs for women to share style opinions and product reviews. Daily Makeover offers an enterprise version of its virtual reality try-on technology and vast customizable content library as well; 60 beauty and lifestyle sites and major brands around the world currently license it. The company is headquartered in New York City and is backed by Village Ventures, Rho Canada and Borealis Ventures. For more information visit www.dailymakeover.com, Facebook and Twitter.
]]>NEW YORK, May 28, 2009 - Daily Makeover, the web's leading beauty site that provides users access to its virtual try-on technology to create customized makeovers, today announced its expansion into the beauty communities of France, Germany and Italy. As part of this expansion, consumers in these markets will have access to Daily Makeover's virtual makeover application, Makeover Studio, which is designed to help women discover and virtually 'try-on' cosmetics and style products. Makeover Studio includes the industry's most advanced virtual try-on technology and features thousands of hairstyles and cosmetics and accessories for women to create customized makeovers based on beauty trends popular in their geographic locations. Daily Makeover's international expansion is designed to further its online beauty community and provide beauty brands and advertisers a new marketing and sales channel to engage with women online.
"With the move to these countries, a new audience of woman ages 18 to 49 can enjoy our celebrity style coverage and overall beauty try-on experience, which allows them to find the latest beauty styles and trends that suit them best," said Jeannette McClennan, CEO and president, Daily Makeover. "We already have four million members in our beauty community at DailyMakeover.com and are looking to build a similarly loyal international following while adding a new channel for our advertisers to reach women overseas."
The sites can be found at dailymakeover.fr, dailymakeover.de and dailymakeover.it.
About Daily Makeover
Daily Makeover is a leader in interactive media and virtual reality try-on technology. The company has been developing and delivering image processing tools and technology for more than 10 years. Its virtual makeover technology enables users to access it content library of more than 8,000 hairstyles and 7,000 cosmetics and accessories to create their best looks, which can be saved, printed, emailed or shared via popular social networks.
The try-on technology is used by Daily Makeover's own online beauty community DailyMakeover.com, the web's leading beauty information site with more than four million community members. DailyMakeover.com offers up to the minute trends, celebrity hairstyles, beauty blogs for women to share style opinions and product reviews. Daily Makeover offers an enterprise version of its virtual reality try-on technology and vast customizable content library as well; 60 beauty and lifestyle sites and major brands around the world currently license it. The company is headquartered in New York City and is backed by Village Ventures, Rho Canada and Borealis Ventures. For more information visit www.dailymakeover.com, Facebook and Twitter.
]]>New York, NY May 13, 2009 - Daily Makeover, the web's leading beauty site that provides users access to its virtual try-on technology to create customized makeovers, today announced the addition of the Beauty Bloggerati. The Beauty Bloggerati is an elite group of beauty and fashion bloggers selected to join Daily Makeover's team of experts to enhance its online community of four million women with a powerful combination of in-depth, beauty and fashion news for all women across all demographics.
The Beauty Bloggerati is an invitation only editorial initiative that brings together the leading beauty bloggers in the country in categories including: makeup, skincare, hairstyles, hair care, green beauty, weddings, travel beauty and mom beauty. The group of bloggers will serve as expert beauty beat reporters, enriching Daily Makeover's in-depth beauty and fashion news with information from their area of expertise. This editorial initiative also creates a unique opportunity for advertisers to connect with millions of women, a highly desirable demographic.
"The Beauty Bloggerati will expand our beauty knowledge base, enrich the online dialogue and offer our community members the latest trends and advice from experts across the country," said Jeannette McClennan, CEO, Daily Makeover. "This isn't simply another beauty network. We've hand selected 13 beauty and fashion bloggers to join after conducting an extensive search, which included their content, traffic and online ratings from various outlets. Not only will the Daily Makeover Beauty Bloggerati enhance our members online experience, but it offers a channel for these experts to extend their exposure and stand-out in the blogosphere."
The Beauty Bloggerati are on the pulse of beauty trends in their local areas as well as nationwide, reaching everyone from leading fashionistas to moms on the cutting edge. The addition of these trend-makers provides community members individual perspectives and opinions and expands on the beauty and fashion topics that are important to them personally and in their local community. Leading beauty bloggers selected for the Daily Makeover Beauty Bloggerati include:
About DailyMakeover.com
DailyMakeover.com, from Makeover Solutions, Inc., is the web's leading beauty information site, providing virtual try-on technology and content needed for personalized makeovers. With more than 4 million unique visitors, Daily Makeover enables users to see themselves wearing numerous hairstyles, cosmetics and accessory options to create their best looks, which can be saved, printed or emailed. The site also offers up to the minute trends, celebrity hairstyles, an online community including beauty blogs for women to share style opinions and product reviews. Makeover Solutions, Inc. licenses its turnkey try on tool and vast customizable content library to other publishers. It is currently licensed to 53 web sites in the USA and around the world. For more information visit www.dailymakeover.com, Facebook and Twitter.
About Makeover Solutions
Makeover Solutions, Inc. is a leader in interactive media and virtual reality try-on technology. The company has been developing and delivering image processing tools and technology for more than 10 years. With a library of 7300 hairstyles and 6000 beauty products and accessories, Makeover Solutions has deep content that its partners can leverage to reach a unique set of audiences.
The try-on technology is used by Makeover Solutions' own highly-popular beauty website, DailyMakeover.com, as well as several beauty and lifestyle sites and the sites of major brands. Makeover Solutions, Inc. is headquartered in New York City and is backed by Village Ventures, Rho Canada and Borealis Ventures.
]]>Enables brides to use virtual try-on technology to select wedding hairstyles and bridal makeup to create the perfect look for their wedding day
New York, NY April 28, 2009 - Daily Makeover, the web's leading beauty information site that provides users access to its to create customized makeovers, today announced the launch of a new wedding and bridal community to help brides-to-be plan their dream bridal look.
The addition of the wedding and bridal community enhances Daily Makeovers online community of more than 4 million women by providing access to its extensive beauty resource library with wedding specific tips, expert advice on the latest trends and hot topics from Daily Makeover's wedding experts as well as advice from past brides. The Bridal Beauty Q&A blog will feature questions from brides and answered by celebrity makeup artists, hairstylists, etc.
Daily Makeover has also added 150 new celebrity inspired wedding hairstyles and more than 100 wedding accessories for brides to try-on using its virtual makeover tool. The virtual makeover tool allows brides the freedom to try-on different wedding hairstyles and cosmetic looks and match them with accessories such as earrings, necklaces, hair clips and tiaras so they can create the perfect look for their wedding day. Through the community, brides can compare looks, solicit feedback on what look they should wear on the big day, share opinions on product reviews as well as tell their unique and personal wedding stories.
"Finding the perfect wedding hairstyle, lipstick and matching accessories can be both time-consuming and costly for brides-to-be," said Rachel Hayes, editorial director, Daily Makeover. "The launch of our bridal community extends the support we already provide more than 4 million women by helping them save time, money and heartache by finding the perfect hairstyle, color and overall look for their wedding day."
Resources
Bridal Community
Wedding Look Book
Bridal Beauty Q&A
About DailyMakeover.com
DailyMakeover.com, from Makeover Solutions, Inc., is the web's leading beauty information site, providing virtual try-on technology and content needed for personalized makeovers. With more than 4 million unique visitors, Daily Makeover enables users to see themselves wearing numerous hairstyles, cosmetics and accessory options to create their best looks, which can be saved, printed or emailed. The site also offers up to the minute trends, celebrity hairstyles, an online community including beauty blogs for women to share style opinions and product reviews. Makeover Solutions, Inc. licenses its turnkey try on tool and vast customizable content library to other publishers. It is currently licensed to 53 web sites in the USA and around the world. For more information visit www.dailymakeover.com, Facebook and Twitter.
About Makeover Solutions
Makeover Solutions, Inc. is a leader in interactive media and virtual reality try-on technology. The company has been developing and delivering image processing tools and technology for more than 10 years. With a library of 7300 hairstyles and 6000 beauty products and accessories, Makeover Solutions has deep content that its partners can leverage to reach a unique set of audiences.
The try-on technology is used by Makeover Solutions' own highly-popular beauty website, DailyMakeover.com, as well as several beauty and lifestyle sites and the sites of major brands. Makeover Solutions, Inc. is headquartered in New York City and is backed by Village Ventures, Rho Canada and Borealis Ventures.
]]>New York, April 24, 2009 - While makeovers are generally viewed as a way to help someone improve their look, a recent survey found 75 percent of people feel that makeovers are really about enhancing BOTH your inner spirit and your appearance. The survey was conducted in response to a virtual makeover of Britain's Got Talent singing sensation, Susan Boyle by DailyMakeover.com, the web's leading beauty information site that provides users access to its virtual try-on technology to create customized makeovers.
DailyMakeover.com asked 577 people this week about their thoughts on makeovers and the survey found that 78 percent of the respondents feel that makeovers are more about helping someone feel more confident than about improving their looks. In fact, the survey found the number one reason a person should get a makeover is to increase their confidence; becoming more beautiful was noted as last.
"It's true that when you look good, you feel good. Ninety-five percent of the respondents said when you feel good about how you look, you look better and stand taller," said Rachel Hayes, editorial director at DailyMakeover.com. "Most people like their overall look, they just want or need some advice on what makeup colors to wear or what haircut frames their face well. This survey confirms that. Half of the respondents liked their overall appearance but would just like help with creating a simple makeover."
When it comes to singing sensation, Susan Boyle of Britain's Got Talent, images of her virtual makeover have made their way across the Internet and onto national television outlets. Her virtual makeover and potential real makeover have been topic for many heated debates. Some people have been cheering on the idea of a makeover while others are adamantly opposed to changing a single hair. This survey found that three quarters of the respondents thought she should have a makeover and that having a makeover DID NOT in any way detract from who she is.
"The bottom line is, you should feel confident and fabulous about how you look, no matter what others say. And whether that means you want a total makeover or keep everything as is, that's up to you," said Hayes.
Survey Highlights
* Reasons to have makeover: increase confidence (34%); just for fun (23%); look special for a special occasion (15%); update their look for seasonal trends (14%); become more beautiful (12%).
* Half of the respondents liked their overall appearance but would like help with creating a simple makeover. When asked what things respondents would like to have done during a makeover, haircut/hairstyles ranked as the number one choice (27%) followed by makeup (26%), clothing advice (24%) and hair color (25%).
* Having a makeover doesn't come without reservations. The two scariest things about having a makeover are letting someone change their haircut or color (47%) and the reaction of friends (25%).
* Nearly all (90%) of the respondents said they would like to try on their new look before they commit to it.
The survey was conducted online this week and includes responses from 577 people.
Resources
Images of Susan Boyle's Virtual Makeover.
Video Clip of Susan Boyle on Britain's Got Talent.
Britain's Got Talent.
Daily Makeover on Twitter.
Daily Makeover on Facebook.
About DailyMakeover.com
DailyMakeover.com, from Makeover Solutions, Inc., is the web's leading beauty information site, providing virtual try-on technology and content needed for personalized makeovers. With more than 4 million unique visitors, Daily Makeover enables users to see themselves wearing numerous hairstyles, cosmetics and accessory options to create their best looks, which can be saved, printed or emailed. The site also offers up to the minute trends, celebrity hairstyles, an online community including beauty blogs for women to share style opinions and product reviews. Makeover Solutions, Inc. licenses its turnkey try on tool and vast customizable content library to other publishers. It is currently licensed to 53 web sites in the USA and around the world. For more information visit www.dailymakeover.com, Facebook and Twitter.
About Makeover Solutions
Makeover Solutions, Inc. is a leader in interactive media and virtual reality try-on technology. The company has been developing and delivering image processing tools and technology for more than 10 years. With a library of 7300 hairstyles and 6000 beauty products and accessories, Makeover Solutions has deep content that its partners can leverage to reach a unique set of audiences.
The try-on technology is used by Makeover Solutions' own highly-popular beauty website, DailyMakeover.com, as well as several beauty and lifestyle sites and the sites of major brands. Makeover Solutions, Inc. is headquartered in New York City and is backed by Village Ventures, Rho Canada and Borealis Ventures.
]]>New York, April 16, 2009 - Britain's Got Talent singing sensation Susan Boyle, who has become an unlikely global celebrity overnight, has undergone a virtual makeover at DailyMakeover.com, the web's leading beauty information site that provides users access to its virtual try-on technology to create customized makeovers. Susan Boyle's virtual makeover will be aired on EXTRA on April 16, 2009.
DailyMakeover.com was contacted by EXTRA and asked to leverage its virtual try-on technology using a picture of Boyle to give her a virtual makeover. Her virtual makeover will be featured on EXTRA tonight, April 16, 2009.
"We're excited to offer our team's beauty expertise to enhance Susan Boyle's look," said Rachel Hayes, editorial director at DailyMakeover.com. "We wanted to keep her look natural, something easy that she could create on her own. We selected a sleek, side-parted bob with bangs to help bring more contour to her face. As for makeup, we wanted to bring out her eyes so we thinned out her brows, added thickening mascara and a soft, gray eyeliner. Susan also has a natural, red hue in her cheeks so we used foundation to even out her coloring and added a rose lipstick. Her virtual makeover is a simple and natural look that enhances her current style."
More than four million women are a part of DailyMakeover.com's online beauty community and have leveraged its try-on technology to reinvent their look and solicit feedback from other members in the community before making any real changes. The virtual makeover tool enables users to see themselves wearing numerous hairstyles, including over a thousand celebrity hairstyles, as well as cosmetics and accessory options to create their best looks, which can be saved, printed or emailed. DailyMakeover.com also offers up to the minute trends, celebrity hairstyles, and beauty blogs for women to share style opinions and product reviews.
Boyle, a 48-year-old Scottish charity worker, electrified viewers with her rendition of I Dreamed a Dream from the musical Les Miserables during Saturday's launch of the third series of Britain's Got Talent. The video clip of her performance has become a global YouTube hit and is being replayed on other websites and television stations around the world.
Resources
Images of Susan Boyle's Virtual Makeover.
Extra's Coverage on Susan Boyle here.
Video Clip of Susan Boyle on Britain's Got Talent.
Britain's Got Talent.
Daily Makeover on Twitter.
Daily Makeover on Facebook.
About DailyMakeover.com
DailyMakeover.com, from Makeover Solutions, Inc., is the web's leading beauty information site, providing virtual try-on technology and content needed for personalized makeovers. With more than 4 million unique visitors, Daily Makeover enables users to see themselves wearing numerous hairstyles, cosmetics and accessory options to create their best looks, which can be saved, printed or emailed. The site also offers up to the minute trends, celebrity hairstyles, an online community including beauty blogs for women to share style opinions and product reviews. Makeover Solutions, Inc. licenses its turnkey try on tool and vast customizable content library to other publishers. It is currently licensed to 53 web sites in the USA and around the world. For more information visit www.dailymakeover.com, Facebook and Twitter.
About Makeover Solutions
Makeover Solutions, Inc. is a leader in interactive media and virtual reality try-on technology. The company has been developing and delivering image processing tools and technology for more than 10 years. With a library of 7300 hairstyles and 6000 beauty products and accessories, Makeover Solutions has deep content that its partners can leverage to reach a unique set of audiences.
The try-on technology is used by Makeover Solutions' own highly-popular beauty website, DailyMakeover.com, as well as several beauty and lifestyle sites and the sites of major brands. Makeover Solutions, Inc. is headquartered in New York City and is backed by Village Ventures, Rho Canada and Borealis Ventures.
]]>New York, NY March 26, 2009 - Nearly two-thirds of women say the economy is affecting how much they spend on beauty products and services, according to a recent survey by DailyMakeover.com, with over half reporting they are spending less on makeup, hair products and salon treatments.
As a way to save, nearly half of the women who responded to the recent online survey said they have changed the brands of beauty products they purchase in order to save. Even more (55%) said they are spending less on professional salon services and opting to do things themselves such as coloring their hair and doing their own nails.
"At DailyMakeover.com, more than four million women come to our website each month to find the latest information on beauty trends, looks and to share their insights with our community, so we pride ourselves on understanding women's attitudes on beauty trends and issues," said Jeannette McClennan, CEO, DailyMakeover.com. "While women may be spending less on their products and services, they aren't eliminating them. We have seen that they want to find alternatives and more than ever are using our virtual makeover tool to try-on new hairstyles and makeup before making a purchase or spending money at the salon to change their look."
Highlights from the survey include:
Salon Services Take a Hit
• More than half (55%) are spending less on professional salon services (haircuts, coloring, waxing)
• Nearly half of the respondents (44%) said they will likely color their own hair to save money; nearly a quarter (23%) of the women who responded will not likely give up their professional colors
• Three quarters of the respondents (76%) will wax/pluck their own eye brows instead of having them professionally sculpted
• A vast majority of respondents (86%) said they would forgo professional manicures and pedicures to save money
Women will Change Brands of Their Beauty Products to Save Money
• Nearly half (47%) of all the women surveyed said they had already changed brands of particular beauty products to save money; nearly two-thirds (61%) of women aged 45-54 said they had already changed brands
• Nearly three-quarters of respondents (73%) said they would change lipstick and two-thirds (66%) said they would change shampoo and/or conditioner. Other items included: blush/bronzer (67%) lotions/cleansers (64%), foundation (57%)
"Women will always want to look great and not spend a lot to do so - especially now as more women are tightening their pocket books," McClennan continued. "This survey reflects the impact the economy is having on beauty spending and supports our own experience: women want the ability to try before they buy before opening their pocketbooks."
In conjunction with survey findings, DailyMakeover.com has introduced a new blog within its online beauty community - Beauty on a Dime. Megan McIntyre, resident associate editor for Dailymakeover.com will provide tips and relevant information for women on how they can manage their beauty regime on a budget.
The online survey was conducted in March by DailyMakeover.com and includes responses from 450 women.
About DailyMakeover.com
DailyMakeover.com, from Makeover Solutions, Inc., is the web's leading beauty information site, providing virtual try-on technology and content needed for personalized makeovers. With more than 4 million unique visitors, Daily Makeover enables users to see themselves wearing numerous hairstyles, cosmetics and accessory options to create their best looks, which can be saved, printed or emailed. The site also offers up to the minute trends, celebrity hairstyles, an online community including beauty blogs for women to share style opinions and product reviews. Makeover Solutions, Inc. licenses its turnkey try on tool and vast customizable content library to other publishers. It is currently licensed to 53 web sites in the USA and around the world. For more information visit www.dailymakeover.com, Facebook and Twitter.
About Makeover Solutions
Makeover Solutions, Inc. is a leader in interactive media and virtual reality try-on technology. The company has been developing and delivering image processing tools and technology for more than 10 years. With a library of 7300 hairstyles and 6000 beauty products and accessories, Makeover Solutions has deep content that its partners can leverage to reach a unique set of audiences.
The try-on technology is used by Makeover Solutions' own highly-popular beauty website, DailyMakeover.com, as well as several beauty and lifestyle sites and the sites of major brands. Makeover Solutions, Inc. is headquartered in New York City and is backed by Village Ventures, Rho Canada and Borealis Ventures.
]]>Daily Makeover, the largest virtual makeover site with over 4 million visitors monthly, has the top red carpet hairstyles to try on and the tips to pull them off. The Daily Makeover exclusive Oscar Look Book has over 25 of the hottest Oscar styles, plus celebrity hairstylist, Ted Gibson's picks on his personal favorite looks.
Gorgeous Oscars Hairstyles from sleek modern bobs to sexy half up styles! Try them on in an instant...refresh, reinvent, repeat!
Whether creating these looks at home by following the step-by-step tips and advice from the Daily Makeover experts, or simply envisioning how you'd look as your favorite Hollywood legend, Daily Makeover provides the tools needed every step of the way.
Plus, new and updated content all the time with Backstage Beauty, a unique preview of Fall 2009 New York Fashion Week beauty trends, "Makeup Flub Fixes" and the newest celebrity hairstyles to want to see yourself in!
About DailyMakeover.com
DailyMakeover.com, from Makeover Solutions, Inc., is the web's leading beauty information site, providing virtual try-on technology and content needed for personalized makeovers. With more than 4 million unique visitors, Daily Makeover enables users to see themselves wearing numerous hairstyles, cosmetics and accessory options to create their best looks, which can be saved, printed or emailed. The site also offers up to the minute trends, celebrity hairstyles, an online community including beauty blogs for women to share style opinions and product reviews. Makeover Solutions, Inc. licenses its turnkey try on tool and vast customizable content library to other publishers. It is currently licensed to 53 web sites in the USA and around the world. For more information visit www.dailymakeover.com, Facebook and Twitter.
About Makeover Solutions
Makeover Solutions, Inc. is a leader in interactive media and virtual reality try-on technology. The company has been developing and delivering image processing tools and technology for more than 10 years. With a library of 7300 hairstyles and 6000 beauty products and accessories, Makeover Solutions has deep content that its partners can leverage to reach a unique set of audiences.
The try-on technology is used by Makeover Solutions' own highly-popular beauty website, DailyMakeover.com, as well as several beauty and lifestyle sites and the sites of major brands. Makeover Solutions, Inc. is headquartered in New York City and is backed by Village Ventures, Rho Canada and Borealis Ventures.
]]>Three audience members got to try the virtual makeover tool with fantastic results! Marisa Tomei's large waves, Jennifer Aniston's stunning braid, and Taraji P Henson's bangs all looked beautiful on the three women.
The 28 virtual hairstyles come direct from the red carpet of the 2009 Academy Awards. You too can try on these glamorous chignons, braids and bobs.
From Anne Hathaway's elegant updo, to Kate Winslet's gravity-defying hair, to the half-up hairstyle of Jessica Biel, you can try on and test out the latest looks.
Watch the clip here.
The transcript follows:
Announcer:
And, how would you look with Jennifer Aniston's hair? Stay tuned for your virtual makeover. But first, your hosts...
Michael Jerrick, Co-Host:
Hey, coming up ladies, try on Jennifer Aniston's hair.
Juliet Huddy, Co-Host:
Maybe try on Robert Wagner's hair.
Michael Jerrick:
Yeah.
Juliet Huddy:
Galliant-do.
Michael Jerrick:
Jenna Lee's hair, when we come back.
Announcer:
Still ahead, the kitchen diva's recipe for a delicious Mardi Gras. But first, how would you look with the latest Hollywood hairstyle? Find out with our virtual makeover, next.
[Commercial break]
Juliet Huddy:
Welcome back to the Morning Show. If you watched the Oscars like everybody did, with all the celebrities and their perfect hair, you may have asked yourself, "I wonder how that style would look on my." Hmm. Here with the answer, from DailyMakeover.com, Rachel Hays. I love this website.
[Applause]
Rachel Hayes, Beauty Editor, DailyMakeover.com:
Great.
Juliet Huddy:
Tell the audience what this website's all about.
Rachel Hayes:
All right. So, DailyMakeover.com not only has the latest in celebrity trends, but we also have this cool try-on virtual makeover technology where you can try on looks on yourself.
Juliet Huddy:
So, I'm looking at Jessica Biel's hair. She is stunningly beautiful, but you take her face out, okay, look at that hairstyle--gorgeous. It's like a gorgeous Hollywood glam.
Rachel Hayes:
Yeah.
Juliet Huddy:
I mean, that's not looking so good there.
Rachel Hayes:
Well, that's, that's the joy of virtual makeover.
Juliet Huddy:
Yikes.
Rachel Hayes:
You can see, do you think you look good as a brunette?
Juliet Huddy:
Hell no.
Rachel Hayes:
[Laughs]
Juliet Huddy:
No, I do not. Okay, but like, yeah, see, definitely--but, we tried Jennifer Aniston, also.
Rachel Hayes:
Yes.
Juliet Huddy:
Her hair, a little braided kinda deal. So, here, here's Jennifer Aniston--awesome hair. Look at that.
Rachel Hayes:
She had that really cute braid.
Juliet Huddy:
Yeah, let's--see that, that's...
Rachel Hayes:
There you go.
[Applause]
Juliet Huddy:
That's kinda more my style, I think.
Rachel Hayes:
Yeah.
Juliet Huddy:
So, I know that I am not a brunette.
Rachel Hayes:
Exactly.
Juliet Huddy:
I like the blonde. We have some audience members who wanted to try this, so can we try some 'a this stuff out?
Rachel Hayes:
Yes.
Juliet Huddy:
Okay, first is Kathleen. Whose hair did you wanna try?
Kathleen, Member, Audience:
I wanted to try Marisa Tomei.
Juliet Huddy:
So, you're a blonde.
Kathleen:
Yes.
Juliet Huddy:
You're not a brunette, okay? So, that's Marisa Tomei's hair. So, let's, now let's look at--all right.
[Applause]
Rachel Hayes:
See? So...
Juliet Huddy:
So, I don't know. What do you think about that?
Kathleen:
It looks great. You know, I've never, ever had dark hair before, but I might have to go darker.
Juliet Huddy:
Let's see that again. Okay, yeah, I like that.
Rachel Hayes:
That's right. It gives you a real good sense. And also, it's a great, it's a great look for, uh, any kind of evening that she's going out, or you know, to learn how to do that kind of volumized up-do.
Juliet Huddy:
Do you do makeup on the site as well?
Rachel Hayes:
Yes, you can try on thousands of different makeup colors.
Juliet Huddy:
Isn't that wild?
Rachel Hayes:
Yeah.
Juliet Huddy:
I love that. Okay, so we another audience member. This is Theresa--there she is. Who do you wanna do?
Theresa, Member, Audience:
Jennifer Aniston.
Juliet Huddy:
Jennifer Aniston's hair. Okay. So here's Jennifer again at the Oscars. Beautiful long blond--yeah, I mean.
Rachel Hayes:
So, you get...
Juliet Huddy:
Yeah, I like it.
[Applause]
Rachel Hayes:
...yeah, I mean, for her to go for Jennifer Aniston...
Juliet Huddy:
I think she does.
Rachel Hayes:
...she would have to go for extensions. That's kind of pricey, and to be able to make that commitment, to give you a good idea of what you would look like.
Juliet Huddy:
Would you be, would you be willing to go for extensions and, and have the Jennifer Aniston do?
Theresa:
I like it. It's great for Spring, it's very carefree and fun, which is what I loved about it on the Oscars, is it wasn't a tight, sprayed-down up-do. So, that was great.
Juliet Huddy:
Yeah. Okay, now, let's go to our next audience member. Autumn?
Autumn, Member, Audience:
Yes.
Juliet Huddy:
Whose hair do you love?
Autumn:
Taraji P. Henson.
Juliet Huddy:
Taraji. Okay, let's look at Taraji at the Oscars.
Rachel Hayes:
Yeah, Taraji had this...
Juliet Huddy:
That's a cute, like, basically a blunt little bob.
Rachel Hayes:
A very sleek bob. Really shiny, really sophisticated.
Juliet Huddy:
All right, let's see what you would look like--oh, very good.
[Applause]
Rachel Hayes:
Nice. You have the same kind of coloring, so...
Juliet Huddy:
Yeah, the hair color would look...
Rachel Hayes:
It's very similar, and you know, um, Taraji's bob isn't that different from Autumn's, uh, hairstyle, but going to get bangs is a big commitment. So, this is a great way for to see what she would look like before she spends the time and the money and the effort and everything to go get the look.
Juliet Huddy:
What do you think of that hairstyle?
Autumn:
I actually like it. I might try it.
Juliet Huddy:
Would you guys try this? This website?
[Applause]
Juliet Huddy:
This is a really good website. Exactly. You know, you talk about changing your hair color drastically, or cutting your bangs. I mean, these are things that, yeah, hair grows, but still...
Rachel Hayes:
Right.
Juliet Huddy:
...it's an investment.
Rachel Hayes:
If you cut off more than a couple 'a inches, that's a big investment. And, it's also a lot of money to go get your hair done. And, in this economy, women aren't gonna wanna take any bets.
Juliet Huddy:
All right. That's very cool. You can try these looks yourself--you can go to DailyMakeover.com, and kinda mix and match.
[Applause]
Juliet Huddy:
Do the makeup, too.
Rachel Hayes:
Yeah, do all the makeup looks.
Juliet Huddy:
Very, very cool. I like it. Thank you, honey.
Rachel Hayes:
Thanks.
About DailyMakeover.com
DailyMakeover.com, from Makeover Solutions, Inc., is the web's leading beauty information site, providing virtual try-on technology and content needed for personalized makeovers. With more than 4 million unique visitors, Daily Makeover enables users to see themselves wearing numerous hairstyles, cosmetics and accessory options to create their best looks, which can be saved, printed or emailed. The site also offers up to the minute trends, celebrity hairstyles, an online community including beauty blogs for women to share style opinions and product reviews. Makeover Solutions, Inc. licenses its turnkey try on tool and vast customizable content library to other publishers. It is currently licensed to 53 web sites in the USA and around the world. For more information visit www.dailymakeover.com, Facebook and Twitter.
About Makeover Solutions
Makeover Solutions, Inc. is a leader in interactive media and virtual reality try-on technology. The company has been developing and delivering image processing tools and technology for more than 10 years. With a library of 7300 hairstyles and 6000 beauty products and accessories, Makeover Solutions has deep content that its partners can leverage to reach a unique set of audiences.
The try-on technology is used by Makeover Solutions' own highly-popular beauty website, DailyMakeover.com, as well as several beauty and lifestyle sites and the sites of major brands. Makeover Solutions, Inc. is headquartered in New York City and is backed by Village Ventures, Rho Canada and Borealis Ventures.
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