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	<title>Velocity | DalePollak.com</title>
	
	<link>http://www.dalepollak.com</link>
	<description>Used Car Market - A Guide for Success</description>
	<pubDate>Mon, 13 Jul 2009 14:00:40 +0000</pubDate>
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		<title>It’s not always easy at the top</title>
		<link>http://feedproxy.google.com/~r/dalepollak/~3/DGoYvBMnoi0/</link>
		<comments>http://www.dalepollak.com/2009/07/13/its-not-always-easy-at-the-top/#comments</comments>
		<pubDate>Mon, 13 Jul 2009 14:00:40 +0000</pubDate>
		<dc:creator>dpollak</dc:creator>
		
		<category><![CDATA[Home]]></category>

		<category><![CDATA[Merchandising]]></category>

		<category><![CDATA[Velocity]]></category>

		<category><![CDATA[Amateur]]></category>

		<category><![CDATA[Business and Economy]]></category>

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		<guid isPermaLink="false">http://www.dalepollak.com/?p=372</guid>
		<description><![CDATA[I&#8217;ve heard from several velocity dealers that aggressive vehicle pricing may have a short-term unintended and somewhat unpleasant consequence: You attract some customers whose online shopping homework has only just begun. That is, you may find yourself wrestling with customers that recognize your price is competitive, but haven&#8217;t shopped other dealers to validate, for themselves, [...]]]></description>
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		<item>
		<title>David Desmarais Takes Me to Task for Mis-Timed Predictions</title>
		<link>http://feedproxy.google.com/~r/dalepollak/~3/C4hJkiZ-o4A/</link>
		<comments>http://www.dalepollak.com/2009/07/08/david-desmarais-takes-me-to-task-for-mis-timed-predictions/#comments</comments>
		<pubDate>Wed, 08 Jul 2009 17:27:58 +0000</pubDate>
		<dc:creator>dpollak</dc:creator>
		
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		<guid isPermaLink="false">http://www.dalepollak.com/?p=371</guid>
		<description><![CDATA[Yesterday I received a copy of a letter written by David Desmarais stating:
Gentlemen,
My apologies in advance but I need to make you aware of something.
See the articles below. Dale is 100% wrong about his &#8220;Danger!&#8221; statements. I just spoke to the West Coast Credit Manager of Chase Auto Finance. They haven&#8217;t used NADA values in [...]]]></description>
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		<item>
		<title>A dealer questions the validity of the velocity approach for sub-prime operations</title>
		<link>http://feedproxy.google.com/~r/dalepollak/~3/EMT4I3NkNzQ/</link>
		<comments>http://www.dalepollak.com/2009/07/06/a-dealer-questions-the-validity-of-the-velocity-approach-for-sub-prime-operations/#comments</comments>
		<pubDate>Mon, 06 Jul 2009 15:43:24 +0000</pubDate>
		<dc:creator>dpollak</dc:creator>
		
		<category><![CDATA[Home]]></category>

		<category><![CDATA[Velocity]]></category>

		<category><![CDATA[Automobile]]></category>

		<category><![CDATA[Cars.com]]></category>

		<category><![CDATA[Chrysler]]></category>

		<category><![CDATA[Dodge]]></category>

		<category><![CDATA[Ford Motor Company]]></category>

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		<guid isPermaLink="false">http://www.dalepollak.com/?p=369</guid>
		<description><![CDATA[Dale,
We have been using the vAuto system in our dealership group for a little over a year. After some time to get everyone on board, we are starting to see some real success with it and the Velocity philosophy. Our Ford store has gone from the #4 used vehicle dealership in our market to #1 [...]]]></description>
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		<item>
		<title>How Car Dealers Help CarMax Buy Cars</title>
		<link>http://feedproxy.google.com/~r/dalepollak/~3/8GK8amt-ueg/</link>
		<comments>http://www.dalepollak.com/2009/07/02/how-car-dealers-help-car-max-buy-cars/#comments</comments>
		<pubDate>Thu, 02 Jul 2009 21:56:08 +0000</pubDate>
		<dc:creator>dpollak</dc:creator>
		
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		<category><![CDATA[Stocking Inventory]]></category>

		<category><![CDATA[Automobile]]></category>

		<category><![CDATA[Bill Pearson]]></category>

		<category><![CDATA[Business and Economy]]></category>

		<category><![CDATA[Car dealership]]></category>

		<category><![CDATA[CarMax]]></category>

		<category><![CDATA[Ford Motor Company]]></category>

		<category><![CDATA[Motoring]]></category>

		<category><![CDATA[Used car]]></category>

		<guid isPermaLink="false">http://www.dalepollak.com/?p=367</guid>
		<description><![CDATA[I continuously encounter used car managers that scratch their head in bewilderment as they watch CarMax buy truckloads of vehicles for prices that seem absurdly high. Little do these used car managers know that it is their dealership&#8217;s practices that actually allow CarMax to thrive in the auction lanes. In order to understand how this [...]]]></description>
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		<item>
		<title>Congratulations John Deason</title>
		<link>http://feedproxy.google.com/~r/dalepollak/~3/eDrOJCL4dS0/</link>
		<comments>http://www.dalepollak.com/2009/07/02/congratulations-john-deason/#comments</comments>
		<pubDate>Thu, 02 Jul 2009 20:29:32 +0000</pubDate>
		<dc:creator>dpollak</dc:creator>
		
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		<guid isPermaLink="false">http://www.dalepollak.com/?p=366</guid>
		<description><![CDATA[Hi Dale,
I hope this finds you well. It was about this time last year that we spoke for the first and only time - I had just finished grad school, and was in the process of exploring opening an independent dealership here in Raleigh. Most of my professional career has revolved around the car business [...]]]></description>
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		<item>
		<title>How much do customers really want to negotiate today?</title>
		<link>http://feedproxy.google.com/~r/dalepollak/~3/hPnjzCdW1MA/</link>
		<comments>http://www.dalepollak.com/2009/07/02/how-much-do-customers-really-want-to-negotiate-today/#comments</comments>
		<pubDate>Thu, 02 Jul 2009 18:04:28 +0000</pubDate>
		<dc:creator>dpollak</dc:creator>
		
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		<category><![CDATA[auto]]></category>

		<category><![CDATA[Automotive]]></category>

		<category><![CDATA[Automotive industry]]></category>

		<category><![CDATA[Business]]></category>

		<category><![CDATA[Business and Economy]]></category>

		<category><![CDATA[Canada]]></category>

		<category><![CDATA[Customer base]]></category>

		<category><![CDATA[Generation Y]]></category>

		<guid isPermaLink="false">http://www.dalepollak.com/?p=365</guid>
		<description><![CDATA[Do customers really want to negotiate?
This is a fair question that comes up while talking with velocity dealers, particularly in light of what they are able to accomplish with limited negotiation (floormats and tanks of gas) when they price used vehicles fairly and can prove market value. 
I discussed this question with the auto industry&#8217;s [...]]]></description>
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		<item>
		<title>Some cars appear to be worth more at wholesale than retail</title>
		<link>http://feedproxy.google.com/~r/dalepollak/~3/MWKjDOAdQ3M/</link>
		<comments>http://www.dalepollak.com/2009/06/30/some-cars-appear-to-be-worth-more-at-wholesale-than-retail/#comments</comments>
		<pubDate>Tue, 30 Jun 2009 18:26:20 +0000</pubDate>
		<dc:creator>dpollak</dc:creator>
		
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		<guid isPermaLink="false">http://www.dalepollak.com/?p=364</guid>
		<description><![CDATA[Dale - looks like used cars are worth more wholesale than retail. Example - we had an 08 Sebring convertible priced at $16,900 - #1 in vAuto, it brings $17,900 and an 06 330M, we had $16,200 in it, and it brings $19,500 at auction. It is definitely a silly season. It reminds me of [...]]]></description>
		<wfw:commentRss>http://www.dalepollak.com/2009/06/30/some-cars-appear-to-be-worth-more-at-wholesale-than-retail/feed/</wfw:commentRss>
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		<item>
		<title>How To Drive More Traffic Using Keywords Differently</title>
		<link>http://feedproxy.google.com/~r/dalepollak/~3/CDUrugCgU-E/</link>
		<comments>http://www.dalepollak.com/2009/06/26/how-you-can-drive-more-traffic-using-key-words-in-a-different-way/#comments</comments>
		<pubDate>Fri, 26 Jun 2009 15:37:30 +0000</pubDate>
		<dc:creator>dpollak</dc:creator>
		
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		<category><![CDATA[Merchandising]]></category>

		<category><![CDATA[Automobile]]></category>

		<category><![CDATA[Automotive]]></category>

		<category><![CDATA[Business and Economy]]></category>

		<category><![CDATA[car dealers]]></category>

		<category><![CDATA[Car dealership]]></category>

		<category><![CDATA[Cars.com]]></category>

		<category><![CDATA[Model]]></category>

		<category><![CDATA[Online advertising]]></category>

		<category><![CDATA[Vehicle Identification Number]]></category>

		<guid isPermaLink="false">http://www.dalepollak.com/?p=363</guid>
		<description><![CDATA[
It wasn&#8217;t all that long ago that online advertising was relatively new. Today, as online buying becomes increasingly sophisticated, it&#8217;s not uncommon for online buyers to go beyond make and model in their used vehicle searches to include keywords such as &#8220;repair records included,&#8221; &#8220;garage kept&#8221; and &#8220;one owner car&#8220;. 
I had a conversation with [...]]]></description>
		<wfw:commentRss>http://www.dalepollak.com/2009/06/26/how-you-can-drive-more-traffic-using-key-words-in-a-different-way/feed/</wfw:commentRss>
		<feedburner:origLink>http://www.dalepollak.com/2009/06/26/how-you-can-drive-more-traffic-using-key-words-in-a-different-way/</feedburner:origLink></item>
		<item>
		<title>A curious requirement about the cash for clunkers legislation</title>
		<link>http://feedproxy.google.com/~r/dalepollak/~3/xpaJTIXi2og/</link>
		<comments>http://www.dalepollak.com/2009/06/25/a-curious-requirement-about-the-cash-for-clunkers-legislation/#comments</comments>
		<pubDate>Thu, 25 Jun 2009 16:42:27 +0000</pubDate>
		<dc:creator>dpollak</dc:creator>
		
		<category><![CDATA[Home]]></category>

		<category><![CDATA[vAuto]]></category>

		<category><![CDATA[Automobile]]></category>

		<category><![CDATA[Automotive industry]]></category>

		<category><![CDATA[Canada]]></category>

		<category><![CDATA[General Motors]]></category>

		<category><![CDATA[Government]]></category>

		<category><![CDATA[Incentive program]]></category>

		<category><![CDATA[Leasing]]></category>

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		<guid isPermaLink="false">http://www.dalepollak.com/?p=359</guid>
		<description><![CDATA[There is a minor but curious requirement in the newly enacted cash for clunkers legislation. In order for a lease on a new vehicle to qualify, it must be for at least 60 months. One may wonder why the government is limiting this important incentive to leases that are only long-term. Does leasing a vehicle [...]]]></description>
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		<item>
		<title>How to restructure operations to win in today’s market place</title>
		<link>http://feedproxy.google.com/~r/dalepollak/~3/RJysDMdXgCU/</link>
		<comments>http://www.dalepollak.com/2009/06/24/how-to-restructure-operations-to-win-in-todays-market-place/#comments</comments>
		<pubDate>Wed, 24 Jun 2009 21:24:36 +0000</pubDate>
		<dc:creator>dpollak</dc:creator>
		
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		<guid isPermaLink="false">http://www.dalepollak.com/?p=358</guid>
		<description><![CDATA[Used vehicle primacy exposes inefficiencies
In my last column, I discussed that it is time to give used vehicle operations more primacy in the dealership. Why? Because it is the one area of the variable operations that can still be controlled given the uncertainty caused by the volatility in today&#8217;s marketplace.
However, I believe that it is [...]]]></description>
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