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	<title>Daniele Rossi - Illustrative designer and social media strategist</title>
	
	<link>http://danielerossi.ca</link>
	<description>Illustrative designer and social media strategist</description>
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		<title>PAB is the TED of social media content creation</title>
		<link>http://feedproxy.google.com/~r/danielerossi2/~3/XrOXZfy5qrw/</link>
		<comments>http://danielerossi.ca/pab-is-the-ted-of-social-media-content-creation/#comments</comments>
		<pubDate>Sun, 27 Jun 2010 16:55:04 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[creativity]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[pab2010]]></category>

		<guid isPermaLink="false">http://danielerossi.ca/?p=572</guid>
		<description><![CDATA[As usual, PAB, held at the National Arts Centre in Ottawa this year, did not disappoint this year. And as [...]]]></description>
			<content:encoded><![CDATA[<p>As usual, <a href="http://podcastersacrossborders.com" target="_blank">PAB</a>, held at the <a href="http://www.nac-cna.ca" target="_blank">National Arts Centre</a> in Ottawa this year, did not disappoint this year. And as usual, it topped the previous year. I feel there is no need for me to write up a summary when there are already fantastic posts describing the event; <a href="http://thoughtwrestling.com/blog/crowdsourcing-creativity-2/" target="_blank">Crowdsourcing Creativity</a> and <a href="http://www.marketingwhatsnew.com/2010/06/how-to-communicate-digitally/" target="_blank">How to Communicate Digitally</a> by PAB first-timers <a href="http://www.suzemuse.com/about-me/" target="_blank">Susan Murphy</a> and <a href="http://www.marketingwhatsnew.com/about/" target="_blank">Glenn Schmelzle</a>, respectively.</p>
<p>&#8230;and YouTube allowing me to embed videos of a few of the sessions themselves.</p>
<p><strong>Sylvain Grand&#8217;maison &#8211; You are what you hear</strong><br />
<object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="560" height="340" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/3ULfJ7-5ZOg&amp;hl=en_US&amp;fs=1&amp;rel=0" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="560" height="340" src="http://www.youtube.com/v/3ULfJ7-5ZOg&amp;hl=en_US&amp;fs=1&amp;rel=0" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p><strong>Anthony Marco &#8211; A Word is Worth a Thousand Pictures</strong><br />
<object width="560" height="340"><param name="movie" value="http://www.youtube.com/v/_wRPnjzrw64&#038;hl=en_US&#038;fs=1&#038;rel=0"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/_wRPnjzrw64&#038;hl=en_US&#038;fs=1&#038;rel=0" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="560" height="340"></embed></object></p>
<p><strong>John Meadows &#8211; Where did all the amateurs go?</strong><br />
<object width="560" height="340"><param name="movie" value="http://www.youtube.com/v/hTLC531JzFE&#038;hl=en_US&#038;fs=1&#038;rel=0"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/hTLC531JzFE&#038;hl=en_US&#038;fs=1&#038;rel=0" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="560" height="340"></embed></object></p>
<p>Keep an eye on <a href="http://podcastersacrossborder.com" target="_blank">podcastersacrossborder.com</a> as videos and audio content are posted throughout the summer.</p>
<p>&#8230;And a few backchannel notes I favourited on Twitter<br />
<a href="http://danielerossi.ca/wp-content/uploads/2010/06/pab2010twitterfavs.gif"><img src="http://danielerossi.ca/wp-content/uploads/2010/06/pab2010twitterfavs.gif" alt="" title="pab2010twitterfavs" width="525" height="362" class="aligncenter size-full wp-image-575" /></a></p>
<p>Registration for <a href="http://www.podcastersacrossborders.com" target="_blank">PAB2011</a> is open and I highly recommend attending. PAB is indeed the <a href="http://ted.com" target="_blank">TED</a> of social media content creation but without the six grand fee. Also, the <a href="http://www.flickr.com/search/?q=pab2010&#038;w=all" target="_blank">PAB community</a> is creative, energetic and supportive. </p>
<img src="http://feeds.feedburner.com/~r/danielerossi2/~4/XrOXZfy5qrw" height="1" width="1"/>]]></content:encoded>
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		<item>
		<title>Rebranding update: wireframing</title>
		<link>http://feedproxy.google.com/~r/danielerossi2/~3/Y2tAm_lVQHU/</link>
		<comments>http://danielerossi.ca/rebranding-update-wireframing/#comments</comments>
		<pubDate>Tue, 18 May 2010 00:23:50 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[news]]></category>

		<guid isPermaLink="false">http://danielerossi.ca/?p=566</guid>
		<description><![CDATA[
As you can see from the photo, I’ve been sketching away at possible wireframes for the new design and branding [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone" title="Wireframe brainstorm" src="http://danielerossi.ca/images/20100517.jpg" alt="Wireframing" width="450" height="338" /></p>
<p>As you can see from the photo, I’ve been sketching away at possible wireframes for the new design and branding of this website. It’s proving to be an interesting exercise (in a good way) as I have two important categories I need to spotlight yet both are pretty different from each other. When you’re browsing either of them, the user will wonder how on Earth the other has to do with it. Hence the rebranding.</p>
<p>I’ve narrowed it down to a completely different contender (not shown) but need to do further exploring and testing. Will keep you posted.</p>
<p>P.S. Geez, what an ugly photo.</p>
<img src="http://feeds.feedburner.com/~r/danielerossi2/~4/Y2tAm_lVQHU" height="1" width="1"/>]]></content:encoded>
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		<title>I’m at BookCamp2010</title>
		<link>http://feedproxy.google.com/~r/danielerossi2/~3/CV_fSZlDnp0/</link>
		<comments>http://danielerossi.ca/im-at-bookcamp2010/#comments</comments>
		<pubDate>Sat, 15 May 2010 14:44:17 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[news]]></category>

		<guid isPermaLink="false">http://danielerossi.ca/im-at-bookcamp2010/</guid>
		<description><![CDATA[Here I am at BookCamp Toronto 2010 learning, observing, sharing, discussing and such about the present and future of book [...]]]></description>
			<content:encoded><![CDATA[<p>Here I am at <a href="http://bookcamp.pbworks.com" target="_blank">BookCamp Toronto 2010</a> learning, observing, sharing, discussing and such about the present and future of book publishing (oh the irony of writing this post with my iPhone). This is an area I&#8217;m looking to dip my feet into since 1) I really, really, really want to <a href="http://mischiefmayhemandmirth.com" target="_blank">self-publish</a> 2) anybody can self-publish today and 3) well, ebook are here to stay and physical books aren&#8217;t going anywhere soon.</p>
<img src="http://feeds.feedburner.com/~r/danielerossi2/~4/CV_fSZlDnp0" height="1" width="1"/>]]></content:encoded>
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		<feedburner:origLink>http://danielerossi.ca/im-at-bookcamp2010/</feedburner:origLink></item>
		<item>
		<title>Redesigning and rebranding danielerossi.ca</title>
		<link>http://feedproxy.google.com/~r/danielerossi2/~3/_j9g_qmNmQ4/</link>
		<comments>http://danielerossi.ca/redesigning-and-rebranding-danielerossi-ca/#comments</comments>
		<pubDate>Fri, 23 Apr 2010 05:00:21 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[news]]></category>

		<guid isPermaLink="false">http://danielerossi.ca/?p=554</guid>
		<description><![CDATA[I’ll be rebranding and redesigning this website. Why? Because I feel it no longer accurately reflects what I’d like you [...]]]></description>
			<content:encoded><![CDATA[<p>I’ll be rebranding and redesigning this website. Why? Because I feel it no longer accurately reflects what I’d like you to know about me.</p>
<p>Oh, I’m still a web designer, illustrator , user experience, social media integration, character design… what? It doesn’t matter— I’m passionate in all these things. The common characteristic among them is user experience is vital.</p>
<p>Taking everything I’ve read in the past about user experience in the abovementioned areas (and more), I’m currently exploring ideas for my new branding. I even bought myself a nice new blank notebook to devote entirely to this project. I feel it’s important that a project like this has a physical object as a center of focus.</p>
<p>My new branding will also be applied to my other websites and I’ll blog more about my project as I move along.</p>
<img src="http://feeds.feedburner.com/~r/danielerossi2/~4/_j9g_qmNmQ4" height="1" width="1"/>]]></content:encoded>
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		<title>New website: snertohno.com</title>
		<link>http://feedproxy.google.com/~r/danielerossi2/~3/stqC21B9yyY/</link>
		<comments>http://danielerossi.ca/new-website-snertohno-com/#comments</comments>
		<pubDate>Thu, 22 Apr 2010 23:06:50 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[news]]></category>

		<guid isPermaLink="false">http://danielerossi.ca/?p=552</guid>
		<description><![CDATA[
I was chatting with my friend from Indonesia one night when she told me of her shopping trip in a [...]]]></description>
			<content:encoded><![CDATA[<p><img class="aligncenter size-full wp-image-558" title="snertohno-site" src="http://danielerossi.ca/wp-content/uploads/2010/04/snertohno-site.jpg" alt="" width="460" height="286" /></p>
<p>I was chatting with my friend from Indonesia one night when she told me of her shopping trip in a nearby city. One of her purchases was a stuffed turtle who needed a name.</p>
<p><strong>I suggested “Snert” </strong></p>
<p>You may recall way back when, I had designed an <a href="http://www.flickr.com/photos/danielerossi/3232073141/in/set-72157612824367012/" target="_blank">owl character named Snert</a>. I asked my friend if she wanted a last name for the toy. She had meant to reply with a full sentence but accidentally hit the enter key. All that came out was “Oh no”.</p>
<p><strong>Snert Oh No</strong></p>
<p>Immediately, I envisioned a series of 1-panel comics chronicling the shenanigans of a mischievous turtle named Snert Oh No. The comics would be wordless with the exception of “SNERT OH NO!!” written in block letters. This would imply the narrator’s flabbergast at Snert Oh No’s public display of scoundrelship.</p>
<p>The last thing I need is to own yet another domain however, I really liked this comic idea. The comics would be quick drawings in ink (yes, paper isn’t exactly dead yet). No pencils used. This is one of the challenges. The other is to give me an outlet to improve my rusty inking skills.<br />
<strong><br />
No deletions, no erasing, no touch ups in Photoshop.</strong></p>
<p>The design of the site would be very minimal to save me from spending too much time on web development. In fact, I’d use my iPhone as much as possible when posting the comics. Draw, photograph, upload and post via Wordpress iPhone app.</p>
<p><strong>The outcome</strong></p>
<p>As much as I tried, there is still some tech in the way, however, this project is still fun.</p>
<p>I draw my comics during my spare time with a <a href="http://www.moleskine.com/catalogue/classic/cahier/cardboard_kraft_cover/set_of_3_plain_cahier_journals__kraft__pocket.php" target="_blank">pocket-sized soft cover moleskine</a> and messy inky pen (I love messy ink). Since I’m taking photos of my comics with my iPhone, I need some help fixing the photos. I use the <a href="http://www.athentech.com" target="_blank">PerfectlyClr app</a> to brighten up the photo and then I rotate and sharpen it with the <a href="http://mobile.photoshop.com/iphone/" target="_blank">Photoshop app</a>.</p>
<p>Since the photos can’t be resized to fit the dimensions I’m using on the <a href="http://snertohno.com" target="_blank">Snert Oh No website</a>, I upload them to <a href="https://www.dropbox.com" target="_blank">DropBox</a>.</p>
<p>Back home, I use Photoshop on my laptop to open up the photos directly from DropBox, resize and post. Let me know if there’s an iPhone app that resizes photos— that way I can post via the <a href="http://iphone.wordpress.org/" target="_blank">WordPress app</a> and skip my laptop altogether! I also ended up using Photoshop to touch up certain inking mistakes— only those that would otherwise affect the overall gag of the comic. But my goal is to use my iPhone as much as possible (I sit in front of a computer all day plus have too many computer-based personal projects I need to tend to).</p>
<p>I don’t include summaries or any explanations of the gag. A good wordless, 1-panel comic shouldn’t need it. So that’s another challenge of mine when creating these comics.<br />
<strong><br />
The user experience</strong></p>
<p>Readers can receive new <a href="http://snertohno.com" target="_blank">Snert Oh No comics</a> via <a href="http://feeds.feedburner.com/SnertOhNo" target="_blank">RSS</a> or by following it’s Twitter feed <a href="http://twitter.com/commmics3" target="_blank">@coMMMics3</a> (more about this on a future post). I need to make the site mobile compliant so mobile users can see the comics optimized for their devices.</p>
<p>On Twitter, I post a <a href="http://bit.ly" target="_blank">bit.ly</a> link (for stats purposes) and a short lead-in hoping to entice new viewers to check it out and follow.</p>
<p>Since I’m also a podcaster, I also started offering a ‘director’s commentary’ via <a href="http://audioboo.fm/danielerossi" target="_blank">AudioBoo</a>. Not explaining the gag, only the inspiration behind it. This is also good for reaching a new audience.</p>
<p>Not sure where this site will go but so far I’m enjoying the challenges and self-imposed drawing time.</p>
<p>Check it out at <a href="http://snertohno.com" target="_blank">snertohno.com</a>.</p>
<img src="http://feeds.feedburner.com/~r/danielerossi2/~4/stqC21B9yyY" height="1" width="1"/>]]></content:encoded>
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		<title>I’m going to Podcasters Across Borders 2010</title>
		<link>http://feedproxy.google.com/~r/danielerossi2/~3/bpZ2_ls4rTI/</link>
		<comments>http://danielerossi.ca/im-going-to-podcasters-across-borders-2010/#comments</comments>
		<pubDate>Thu, 22 Apr 2010 23:05:52 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[news]]></category>

		<guid isPermaLink="false">http://danielerossi.ca/?p=549</guid>
		<description><![CDATA[Podcasters Across Borders is one of the conferences I never miss. I also spoke at PAB last year. Can&#8217;t wait [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.podcastersacrossborders.com/" target="_blank">Podcasters Across Borders</a> is one of the conferences I never miss. I also <a href="http://qik.com/video/1918097" target="_blank">spoke</a> at PAB last year. Can&#8217;t wait to go this year as it will take place at the National Arts Centre in the nation&#8217;s capital, Ottawa. More info on <a href="http://www.podcastersacrossborders.com/" target="_blank">the site</a> (of course).</p>
<img src="http://feeds.feedburner.com/~r/danielerossi2/~4/bpZ2_ls4rTI" height="1" width="1"/>]]></content:encoded>
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		<title>More iPad Ux goodness</title>
		<link>http://feedproxy.google.com/~r/danielerossi2/~3/Lj-R_OEUrWI/</link>
		<comments>http://danielerossi.ca/more-ipad-ux-goodness-2/#comments</comments>
		<pubDate>Wed, 10 Mar 2010 22:10:50 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[blog]]></category>
		<category><![CDATA[user experience]]></category>
		<category><![CDATA[ipad]]></category>
		<category><![CDATA[ux]]></category>

		<guid isPermaLink="false">http://danielerossi.ca/more-ipad-ux-goodness-2/</guid>
		<description><![CDATA[Came across this fantastic presentation given at PodCamp Nashville illustrating the vital user experience elements us designer and developers need [...]]]></description>
			<content:encoded><![CDATA[<p>Came across <a href="http://camerondaigle.com/v1/articles/podcamp_nashville_2010_presentation">this fantastic presentation</a> given at PodCamp Nashville illustrating the vital user experience elements us designer and developers need to keep in mind when creating for the device.</p>
<p>In a nutshell: no fold but use that space wisely.</p>
<img src="http://feeds.feedburner.com/~r/danielerossi2/~4/Lj-R_OEUrWI" height="1" width="1"/>]]></content:encoded>
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		<title>More iPad Ux goodness</title>
		<link>http://feedproxy.google.com/~r/danielerossi2/~3/6AuFja8zRHk/</link>
		<comments>http://danielerossi.ca/more-ipad-ux-goodness/#comments</comments>
		<pubDate>Wed, 10 Mar 2010 22:10:50 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[blog]]></category>
		<category><![CDATA[user experience]]></category>
		<category><![CDATA[ipad]]></category>
		<category><![CDATA[ux]]></category>

		<guid isPermaLink="false">http://danielerossi.ca/more-ipad-ux-goodness/</guid>
		<description><![CDATA[Came across this fantastic presentation given at PodCamp Nashville illustrating the vital user experience elements us designer and developers need [...]]]></description>
			<content:encoded><![CDATA[<p>Came across <a href="http://camerondaigle.com/v1/articles/podcamp_nashville_2010_presentation" target="_blank">this fantastic presentation</a> given at PodCamp Nashville illustrating the vital user experience elements us designer and developers need to keep in mind when creating for the device.</p>
<p>In a nutshell: no fold.</p>
<img src="http://feeds.feedburner.com/~r/danielerossi2/~4/6AuFja8zRHk" height="1" width="1"/>]]></content:encoded>
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		<title>Designing for mobile device first</title>
		<link>http://feedproxy.google.com/~r/danielerossi2/~3/0UTbTMeykrM/</link>
		<comments>http://danielerossi.ca/designing-for-mobile-device-first/#comments</comments>
		<pubDate>Sat, 20 Feb 2010 04:06:07 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[blog]]></category>
		<category><![CDATA[user experience]]></category>

		<guid isPermaLink="false">http://danielerossi.ca/?p=540</guid>
		<description><![CDATA[NICE! Three reasons why web apps should be designed for the mobile first. In a nutshell, designing for mobile apps [...]]]></description>
			<content:encoded><![CDATA[<p>NICE! Three reasons why <a href="http://www.lukew.com/ff/entry.asp?933" target="_blank">web apps should be designed for the mobile <em>first</em></a>. In a nutshell, designing for mobile apps forces you to prioritize the important features.</p>
<img src="http://feeds.feedburner.com/~r/danielerossi2/~4/0UTbTMeykrM" height="1" width="1"/>]]></content:encoded>
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		<title>I made an iPhone app for PodCamp Toronto</title>
		<link>http://feedproxy.google.com/~r/danielerossi2/~3/QaTXwE3IlZE/</link>
		<comments>http://danielerossi.ca/i-made-an-iphone-app-for-podcamp-toronto/#comments</comments>
		<pubDate>Wed, 17 Feb 2010 04:08:51 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[news]]></category>
		<category><![CDATA[user experience]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[pcto2010]]></category>
		<category><![CDATA[podcamp]]></category>
		<category><![CDATA[toronto]]></category>

		<guid isPermaLink="false">http://danielerossi.ca/?p=536</guid>
		<description><![CDATA[&#8230;with my good friend John Meadows who did a fantastic job with the back end development. You can view it [...]]]></description>
			<content:encoded><![CDATA[<p>&#8230;with my good friend <a href="http://www.meadowsonline.com" target="_blank">John Meadows</a> who did a fantastic job with the back end development. You can view it at <a href="http://m.pcto.ca" target="_blank">http://m.pcto.ca</a>. You&#8217;ll have to view it on an iPhone or iPod Touch &#8211; and any webkit based smartphone. More on this later.</p>
<p>As of writing, the mobile app is in beta and features only the event schedule and Twitter stream. This is due to time constraints however, we took advantage of the fact that regular websites function very well on the iPhone so we didn&#8217;t sweat too much on keeping features at a minimum. Further information about the event can always be found on the regular website.</p>
<p>My job was on the front end making things look pretty while adhereing to the functionality of the iPhone and the design scheme of the <a href="http://2010.podcamptoronto.com" target="_blank">PodCamp Toronto 2010</a> website.</p>
<p>Another big thank you goes to the people behind the <a href="http://www.iwebkit.net" target="_blank">iWebKit</a> iPhone framework. If you&#8217;re looking to design a web app with the exact ok and feel of the iPhone UI, this is a good framework to use.</p>
<p>Although the framework is made for the iPhone and iPod Touch (and now the iPad), I didn&#8217;t use any of the Apple specific code so that non-Apple users at PodCamp can use the mobile site as well (webkit css works on Android smartphones). Unfortunately, John and I didn&#8217;t have enough time to build a BlackBerry version.</p>
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