In Silicon Valley years, search is getting up there.

Consider that Google celebrated its 11th birthday this year, and Goto, on which Google modeled its auction-based system (and which later became the underpinning of Yahoo’s search-marketing offering), was born in 1998.

No longer do search-engine marketing advocates have to convince big marketers on the value of search. According to trade group SEMPO, nine out of 10 marketers practice organic search optimization, and 70% use paid search.

The maturing search market has also demonstrated its ability to withstand a recession, eking out growth during recent months and gaining share on other forms of advertising. It accounted for 47% of second-quarter internet ad spending, up from 44% a year ago, according to the Interactive Advertising Bureau and PricewaterhouseCoopers.

But in some ways, it’s still very early for search, and activity this year has provided ample evidence.

In April, Microsoft Corp. announced Bing, its new search engine, with much fanfare and an $80 million ad push from WPP’s JWT, New York.

Shortly after that, in July, Microsoft announced a deal with Yahoo in which Bing would power the portal’s search for the next decade. Consumers could still perform searches at yahoo.com, but Microsoft would provide the results and the automated buying platform for advertisers. Yahoo would provide the worldwide relationship sales force for both companies’ premium search advertisers.

The move, meant to challenge the industry giant by consolidating about 26% of search share to Google’s 65%, is currently in regulatory review and is expected to be implemented next year.

But one thing is clear now: Microsoft CEO Steve Ballmer is serious about taking on Google. He said in June he’d be willing to spend 5% to 10% of Microsoft’s operating income on search for up to five years — implying spending of $1 billion to $2 billion a year based on the company’s fiscal 2009 operating profits.

Meanwhile, Google is hustling to make sure it extends the lead it’s captured in PC-based search to the mobile space, where the number of devices worldwide far outweighs the number of computers.

That was part of the reasoning behind the launch of Android, Google’s mobile operating system. Just last month, Google launched a mobile-search service that will sit on the home screen of Android phones and search contents of the phones as well as the wider web. Considering there are more than a dozen Android phones debuting over the next year in the U.S., that’s a bold move.

Reason for hope
Although Google has a wide lead in search, there’s reason for other engines to be optimistic because comparatively few searchers confine themselves to a single engine. According to Nielsen data from July for the U.S., 27% of Google searchers also used Bing at least once that month, and 39% used Yahoo. Of course, the same holds true for Bing and Yahoo searchers — a majority of them also use Google.

It’s a trend that’s obscured by the share numbers, said Ken Cassar, VP-industry insights for Nielsen Co.’s Online division. “The tendency is to assume, given Google’s share, that they’re locked in,” he said. “Certainly its lead is formidable, and I don’t see it changing significantly in the near future. But the reality is few consumers limit themselves to a single search engine, and the engine that builds a better mousetrap has the opportunity to make its case to searchers.”

Time will tell how successful “Microhoo,” or Bing, will be at picking off Google users. Advertisers, and even Google, should hope it can prove competitive as the market-share gap between Google and No. 2 Yahoo is upwards of 50 points. For advertisers, the alliance pushes the market’s players toward a closer power balance; for Google, the newly strengthened number two may help keep regulators off the giant’s back.

Regardless, it should be a year to watch. As Bryan Wiener, CEO of digital shop 360i, told Ad Age earlier this year, “The challenge is going to be how Bing and Yahoo are going to maintain their competitive position to Google during the year-and-a-half to implementation.”

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Post From: Search Engine Marketing : Darin Carter

2009 : State of Search Marketing

Real time Search is very valuable because it’s Social and it’s what is happening at that very moment. This is a very important time for search because if used correctly it could change the way search works as we know it!

Here is a great Article written by Miguel Helft giving you more info into this Real Time Opportunity!

http://www.nytimes.com/2009/10/25/business/25ping.html?_r=1

Darin Carter

Search Engine Marketing Job Board sponsored by Darin.CC!

Post From: Search Engine Marketing : Darin Carter

Real Time Searches

I wanted to test the cloud to see what it’s capable of and so far, I’m Loving it!

No worries about keeping a box up to date, 24/7 support, everything works!

Now lets just see what happens under stress!

Darin Carter

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Post From: Search Engine Marketing : Darin Carter

Now Hosted on The Rackspace Cloud

Forget the old school of Cartier, Tiffany’s or Harry Winston. When modern Hollywood stars like Jessica Alba need unique earrings to wear to the Teen Choice Awards, when NBA great LeBron James wants to memoralize his career in diamonds, when Lil’ Jon craves a pendant big enough to be deemed the largest in the world by the Guinness Book of World Records… they all go to Jason of Beverly Hills!

Follow Jason on Twitter @JasonofBH

Darin Carter

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Looking for Diamonds

http://www.paytonatlantaraffle.com/

Help Payton Thornton Today. View the story!

Darin Carter

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Payton Thornton – Fundraiser

Read the Rest of the Article at Techcrunch!

Darin Carter

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Post From: Search Engine Marketing : Darin Carter

Bingtweets – New site from Federated Media and Bing

It seems each summer the iPhone gets better and better. This year is no exception. Here’s a brief timeline: First was the introduction of the iPhone, which caused quite the uproar. Then came the iPhone 3G. Many were very happy with the changes and upgrades Apple introduced. But, still the people wanted more. Well, now they’ve got it as many of the requests have been met.

New iPhone 3GS Features

•Cut, Copy and Paste- Now you have the ability to cut, copy and paste blocks of text and images across various applications such as email or texting.

•Landscape Keyboard – Finally! To those who’ve had the iPhone and/or iPhone 3G, finally getting a landscape keyboard for texting is like music to our ears. This simply means a much larger keyboard to do the texting and emailing just by turning the phone.

•MMS – Multimedia Messaging Service is the upgraded version of SMS or Short Messaging Service. Now you can do more with your texts and you are able to send texts, pictures, video clips, audio clips and more through a text.

•Spotlight Search – Search for a contact or keyword across all aspects of your iPhone.

•Voice Memos – Now you won’t have to write so many notes. You can record those important meetings, say reminder to yourself and more with the voice memo.

•Better Calendar – The previous calendar was simply that, a calendar. Now you are able to do so much more, for instance you can set reminders. Never miss another birthday or anniversary as the iPhone will remind you of the event, as long as you put it into the calendar in the first place. So now you can use your calendar the way you are supposed to and never miss an important event again.

•Buy Movies, TV Shows, and More – Now there is no need to plug into your laptop or computer to get that new movie or television show downloaded to your iPhone. You can download these directly from your iPhone now to save time.

•Internet Tethering – Having issues getting online with your laptop? Now you can hook your laptop to your iPhone and surf the Internet in no time!

•Shake to Shuffle – Now instead of turning your iPhone on to shuffle to a new song in your playlist you can simply shake the iPhone to shuffle to a new song.

Those are just a few of the many changes that are taking place with the new iPhone 3G S. With all of these new options, what’s not to love about the iPhone 3G S? Price? Not an option for you! Complete a couple offers and your new iPhone 3G S will be on its way to your door at no cost to you! Be the frist to own the new iPhone 3G S!

Post From: Search Engine Marketing : Darin Carter

iPhone 3Gs

To be eligible for the Crazy Monday cash give-away promotion, new 7Search.com advertisers must make a deposit and activate the campaign account the week before the Monday drawing. For example, to be eligible for the drawing on July 6, advertisers must make a deposit between June 29 and July 5.

When registering, advertisers must enter the promo code CASHCOW to be eligible for the promotion.
The winner of each 7Search.com Crazy Monday drawing, which will take place 1 PM CST, will be announced by 3 PM CST that same day.
To learn more, visit http://7search.com/contest/cow/index.htm.

7Search.com offers companies an economical and measurable opportunity to obtain new business leads and sales from the highest quality Internet traffic in the industry across all business verticals.
For complete Rules and Disclaimers for the 7Search.com Crazy Monday promotion, please visit http://7search.com/contest/cow/rules.htm.

About 7Search.com: 7Search.com has been a leading pay per click search engine advertising and affiliate network since our inception in 1999 and is dedicated to providing value and service for online businesses. Continually recognized as a premier online advertising solution and a respected Web partner network, 7Search has provided thousands of Web businesses with an economical and measurable opportunity to obtain Internet traffic and generate revenue through their online presence.

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Post From: Search Engine Marketing : Darin Carter

7Search.com Launches “Crazy Monday” Cash Give-Away Promotion for New Advertisers in July

So at 365 Days A Year, 2 Hours a Day thats 730 Hours. Now take $500,000 / 730 = $684/hr

I recommend you grab a drink, a bite to eat and pull up a chair because you’re going to want to watch this from beginning to end.

http://www.johnchow.ca/how-i-make-40000-a-month-from-a-blog/

Darin Carter

Sponsor: Join the Affiliate Revolution. PepperjamNetwork.com

Post From: Search Engine Marketing : Darin Carter

John Chow Makes $684 Dollars a Hour Blogging