I met with two very different companies yesterday who both wanted help generating revenue digitally. One very successful company offline, has been in business going on ten years. He’s now moving his business online and is starting at square one online He has the SAME problems as the second company I met with which was […]

The post A Tale of Two Companies written by Darrell Evans

Many entrepreneurs and companies I meet with have growth goals of 15-50% for the upcoming year. They ask, what can we be doing to increase leads and sales from channels like Google (organic SEO or Google Ads). In some cases, its utilizing social media more effectively (in particular Facebook Ads or LinkedIn). I’m all for […]

The post The Importance of Customer Retention written by Darrell Evans

A successful real estate agent who has been in the business 18 years runs up to me and says: “I lost a sale.” I said, “What happened?” He tells me that he was referred to a woman who was a prospective buyer. They had a great conversation but she was one of three people she […]

The post Why You Need to Build an Online Presence (NOW!) written by Darrell Evans

It seems with all of the popular digital marketing channels available today, everyone is wondering is email marketing dead? Let’s be clear. Email marketing is NOT dead! If it was, we wouldn’t be seeing open rates ranging from 25%-58% long after someone has opted in. Like you, I hear all the noise. Warning: Google’s promotions […]

The post Is Email Marketing Dead? (Uh, No. Here’s Why.) written by Darrell Evans

The biggest problem entrepreneurs and marketers have with marketing to their database is: You “don’t know WHAT to send them,” right? The second problem isyou “don’t know WHAT to send them something.” When you don’t know what to send, you do nothing. When you do nothing, you lose the RELATIONSHIP you built. When you lose […]

The post Why Database Marketing Is Critical To Revenue Growth written by Darrell Evans

In this episode of Inspired Entrepreneur, Darrell Evans shares a strategy for dealing with the tug of war between certainty and being an entrepreneur. This strategy is powerful. If you ask most entrepreneurs, they’d likely agree that one of their deepest desires is that of certainty. As an entrepreneur, don’t you want to be assured […]

The post The Entrepreneur’s Elusive Desire For Certainty written by Darrell Evans