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	<title>Dash Media</title>
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	<link>https://dash.marketing</link>
	<description>Grow your business faster with strategy-led web design services and ongoing digital marketing support.</description>
	<lastBuildDate>Wed, 04 Mar 2026 00:38:33 +0000</lastBuildDate>
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	<url>https://dash.marketing/wp-content/uploads/2020/02/cropped-logo-circle-whmcs-invoices-150x150.webp</url>
	<title>Dash Media</title>
	<link>https://dash.marketing</link>
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	<item>
		<title>Google Workspace: 2025 Product Updates</title>
		<link>https://dash.marketing/blog/google-workspace-2025-update/</link>
		
		<dc:creator><![CDATA[Jon Haslett]]></dc:creator>
		<pubDate>Tue, 29 Apr 2025 03:40:26 +0000</pubDate>
				<category><![CDATA[Announcement]]></category>
		<category><![CDATA[Google Workspace]]></category>
		<guid isPermaLink="false">https://dash.marketing/?p=6323</guid>

					<description><![CDATA[Today we’re sharing important updates about changes to Google Workspace’s Business Starter and Business Standard plans - affecting both pricing and the valuable features now included in every subscription.]]></description>
		
		
		
			</item>
		<item>
		<title>Expanding Our Domain Registration Service</title>
		<link>https://dash.marketing/blog/expanding-domain-registration/</link>
		
		<dc:creator><![CDATA[Jon Haslett]]></dc:creator>
		<pubDate>Thu, 10 Apr 2025 09:34:19 +0000</pubDate>
				<category><![CDATA[Announcement]]></category>
		<category><![CDATA[Domains]]></category>
		<guid isPermaLink="false">https://dash.marketing/?p=6291</guid>

					<description><![CDATA[As we celebrate our 14th anniversary at Dash Media, we&#8217;re excited to announce significant updates to our domain registration services as we continue to adapt to the ever-changing digital landscape to provide you with the best possible services. Expanded Domain Extension Options We&#8217;re thrilled to share that we&#8217;ve expanded our domain registration service to now [&#8230;]]]></description>
		
		
		
			</item>
		<item>
		<title>Ready to Dash? The Next Local Business Digital Revolution and Dash&#8217;s 14-Year Journey</title>
		<link>https://dash.marketing/blog/14-year-journey/</link>
		
		<dc:creator><![CDATA[Jon Haslett]]></dc:creator>
		<pubDate>Mon, 31 Mar 2025 15:32:18 +0000</pubDate>
				<category><![CDATA[Announcement]]></category>
		<guid isPermaLink="false">https://dash.marketing/?p=6191</guid>

					<description><![CDATA[From responsive web design to AI-powered marketing solutions, discover how our journey reflects the evolving landscape of digital opportunities for small businesses.]]></description>
		
		
		
			</item>
		<item>
		<title>Email Manager Price Update</title>
		<link>https://dash.marketing/blog/email-manager-price-2025/</link>
		
		<dc:creator><![CDATA[Jon Haslett]]></dc:creator>
		<pubDate>Tue, 04 Mar 2025 05:51:29 +0000</pubDate>
				<category><![CDATA[Announcement]]></category>
		<guid isPermaLink="false">https://dash.marketing/?p=6180</guid>

					<description><![CDATA[Today we&#8217;re announcing updated pricing for Email Manager, our email subscriber and newsletter management system that many of our clients use to to collect email subscribers and to send newsletters. The changes take effect from 30 Mar 2025. We have avoided raising Email Manager pricing for many years. Our software platform costs have increased to [&#8230;]]]></description>
		
		
		
			</item>
		<item>
		<title>Integrating Website Goals into Your Marketing Strategy for Business Growth</title>
		<link>https://dash.marketing/blog/website-goals-marketing-strategy/</link>
		
		<dc:creator><![CDATA[Jon Haslett]]></dc:creator>
		<pubDate>Thu, 03 Oct 2024 09:17:21 +0000</pubDate>
				<category><![CDATA[Digital Marketing Strategy]]></category>
		<guid isPermaLink="false">https://dash.marketing/?p=6107</guid>

					<description><![CDATA[A well-crafted marketing strategy is essential for businesses aiming to grow and succeed in today's digital landscape. Central to an effective digital marketing strategy is the establishment of clear and measurable website goals.]]></description>
		
		
		
			</item>
		<item>
		<title>Supercharge Sales Networking Efforts With These 4 Digital Tactics</title>
		<link>https://dash.marketing/blog/supercharge-sales-networking-efforts-with-these-4-digital-tactics/</link>
		
		<dc:creator><![CDATA[Jon Haslett]]></dc:creator>
		<pubDate>Wed, 04 Aug 2021 00:00:20 +0000</pubDate>
				<category><![CDATA[Business Development]]></category>
		<category><![CDATA[business development]]></category>
		<category><![CDATA[business development goals]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Digital Strategy]]></category>
		<category><![CDATA[digital transformation]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[networking]]></category>
		<category><![CDATA[Professional Service Orgs]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[Strategy]]></category>
		<guid isPermaLink="false">https://dash.marketing/?p=4527</guid>

					<description><![CDATA[Nearly everyone in sales understands (at least superficially) the power of networking. Hundreds of thousands of career professionals have been sat down in convention auditoriums or conference rooms only to have an overhyped MC remedy them like a wayward child. &#8220;Your network is your net worth.&#8221; &#8212; Porter Gale But this experience wouldn’t be so [&#8230;]]]></description>
		
		
		
			</item>
		<item>
		<title>Business Development: How to Set Goals that Drive Growth</title>
		<link>https://dash.marketing/blog/business-development-how-to-set-goals-that-drive-growth/</link>
		
		<dc:creator><![CDATA[Jon Haslett]]></dc:creator>
		<pubDate>Wed, 21 Jul 2021 00:00:09 +0000</pubDate>
				<category><![CDATA[Business Development]]></category>
		<category><![CDATA[business development]]></category>
		<category><![CDATA[business development goals]]></category>
		<category><![CDATA[Concentrated Targeting]]></category>
		<category><![CDATA[Digital Strategy]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[Repositioning]]></category>
		<category><![CDATA[Strategy]]></category>
		<guid isPermaLink="false">https://dash.marketing/?p=4502</guid>

					<description><![CDATA[“Business development” is a broad topic that has not one but at least a hundred different definitions. For some, it’s marketing, or at least a kinda-sorta marketing. For others, it’s a fancy name for sales or client onboarding. No matter where you stand on defining business development, in the end, it boils down to whatever [&#8230;]]]></description>
		
		
		
			</item>
		<item>
		<title>What is business development? A Definitive Guide.</title>
		<link>https://dash.marketing/blog/what-is-business-development-a-definitive-guide/</link>
		
		<dc:creator><![CDATA[Jon Haslett]]></dc:creator>
		<pubDate>Wed, 30 Jun 2021 00:00:37 +0000</pubDate>
				<category><![CDATA[Business Development]]></category>
		<category><![CDATA[business development]]></category>
		<category><![CDATA[Digital Strategy]]></category>
		<category><![CDATA[Marketing]]></category>
		<guid isPermaLink="false">https://dash.marketing/?p=4476</guid>

					<description><![CDATA[Coming up with a definitive answer to the question, “what is business development?” isn’t easy, but here’s our take: Business development encompasses a broad range of ideas, initiatives, and activities that lead to one goal—creating growth for your professional services organisation. In reality, a singular business development definition simply doesn’t exist. That’s because, in practice, [&#8230;]]]></description>
		
		
		
			</item>
		<item>
		<title>How to turn your website into an engine for your digital strategy goals</title>
		<link>https://dash.marketing/blog/how-to-turn-your-website-into-an-engine-for-your-digital-strategy-goals/</link>
		
		<dc:creator><![CDATA[Jon Haslett]]></dc:creator>
		<pubDate>Wed, 16 Jun 2021 00:00:19 +0000</pubDate>
				<category><![CDATA[Website Design]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Digital Strategy]]></category>
		<category><![CDATA[Professional Service Orgs]]></category>
		<category><![CDATA[Web Design]]></category>
		<guid isPermaLink="false">https://dash.marketing/?p=4448</guid>

					<description><![CDATA[At Dash we often talk about &#8220;Buyer, Brand, and Build&#8221; the &#8220;Three Bs” of your digital marketing strategy. One of those Bs, “build,” considers what core infrastructure, tools, and features that will enable your brand to consistently connect with more of your ideal customers across all the stages of the buyer&#8217;s journey. For professional services [&#8230;]]]></description>
		
		
		
			</item>
		<item>
		<title>Master Your Growth: Crafting a Digital Marketing Strategy</title>
		<link>https://dash.marketing/blog/digital-marketing-strategy-everything-you-need-to-know-for-long-term-success/</link>
		
		<dc:creator><![CDATA[Jon Haslett]]></dc:creator>
		<pubDate>Wed, 02 Jun 2021 00:00:49 +0000</pubDate>
				<category><![CDATA[Digital Marketing Strategy]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Digital Strategy]]></category>
		<category><![CDATA[digital transformation]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[Strategy]]></category>
		<guid isPermaLink="false">https://dash.marketing/?p=4407</guid>

					<description><![CDATA[Explore and understand the importance of a digital marketing strategy in business success. Navigate the evolving world of technology to stay relevant and profitable.]]></description>
		
		
		
			</item>
		<item>
		<title>Defining Digital Transformation Strategy: 5 Principles to Evolve your Service Organisation</title>
		<link>https://dash.marketing/blog/defining-digital-transformation-strategy-5-principles-to-evolve-your-service-organisation/</link>
		
		<dc:creator><![CDATA[Jon Haslett]]></dc:creator>
		<pubDate>Wed, 19 May 2021 00:00:29 +0000</pubDate>
				<category><![CDATA[Digital Marketing Strategy]]></category>
		<category><![CDATA[Digital Strategy]]></category>
		<category><![CDATA[digital transformation]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Strategy]]></category>
		<guid isPermaLink="false">https://dash.marketing/?p=4374</guid>

					<description><![CDATA[Technology is evolving across every business sector, increasing productivity and efficiency while giving forward-thinking companies a distinct competitive edge. Professional service organisations are not immune to this shift. If they want to deliver exceptional value to their customers and clients, firms need to address their digital strategies and find ways to maximise new and emerging [&#8230;]]]></description>
		
		
		
			</item>
		<item>
		<title>Looking ahead to the future of Dash</title>
		<link>https://dash.marketing/blog/looking-ahead-to-the-future-of-dash/</link>
		
		<dc:creator><![CDATA[Jon Haslett]]></dc:creator>
		<pubDate>Thu, 13 May 2021 23:09:57 +0000</pubDate>
				<category><![CDATA[Announcement]]></category>
		<category><![CDATA[News]]></category>
		<guid isPermaLink="false">https://dash.marketing/?p=4347</guid>

					<description><![CDATA[As we reflect on the first 10 years of Dash, we’re pleased to share some thoughts on the future of our company.]]></description>
		
		
		
			</item>
		<item>
		<title>Strengthening Your Digital Strategy: How to find Education and Advice</title>
		<link>https://dash.marketing/blog/strengthening-your-digital-strategy-how-to-find-education-and-advice/</link>
		
		<dc:creator><![CDATA[Hedley Swann]]></dc:creator>
		<pubDate>Wed, 05 May 2021 00:00:19 +0000</pubDate>
				<category><![CDATA[Digital Marketing Strategy]]></category>
		<category><![CDATA[Digital Strategy]]></category>
		<category><![CDATA[Professional Service Orgs]]></category>
		<category><![CDATA[Strategy]]></category>
		<guid isPermaLink="false">https://dash.marketing/?p=4318</guid>

					<description><![CDATA[Every company needs a digital strategy. This is the element that outlines how you reach your goals online and informs your marketing decisions. While formulating a digital strategy is quite straightforward, many organisations need assistance with execution. Creating a digital strategy is the first step towards success in the online realm. An effective digital strategy [&#8230;]]]></description>
		
		
		
			</item>
		<item>
		<title>Embracing Continuous Digital Media Strategy Optimization</title>
		<link>https://dash.marketing/blog/embracing-continuous-digital-media-strategy-optimization/</link>
		
		<dc:creator><![CDATA[Hedley Swann]]></dc:creator>
		<pubDate>Wed, 21 Apr 2021 00:00:04 +0000</pubDate>
				<category><![CDATA[Content Creation]]></category>
		<category><![CDATA[Digital Marketing Strategy]]></category>
		<category><![CDATA[Digital Marketing Tactics]]></category>
		<category><![CDATA[Digital Strategy]]></category>
		<category><![CDATA[Strategy]]></category>
		<guid isPermaLink="false">https://dash.marketing/?p=4270</guid>

					<description><![CDATA[It used to be that upgrading or optimizing your technology or media was a cycle of extreme preparation, negotiation, expense, and risk management. However, our post-covid world (and largely even before that) is no longer friendly to this type of high friction cycle. Emerging markets demand constant attention to your market position and a near-constant [&#8230;]]]></description>
		
		
		
			</item>
		<item>
		<title>12 Digital Strategies You Can Implement Today</title>
		<link>https://dash.marketing/blog/12-digital-strategies-you-can-implement-today/</link>
		
		<dc:creator><![CDATA[Hedley Swann]]></dc:creator>
		<pubDate>Wed, 07 Apr 2021 00:00:27 +0000</pubDate>
				<category><![CDATA[Digital Marketing Strategy]]></category>
		<category><![CDATA[Digital Strategy]]></category>
		<category><![CDATA[Professional Service Orgs]]></category>
		<category><![CDATA[Strategy]]></category>
		<guid isPermaLink="false">https://dash.marketing/?p=4245</guid>

					<description><![CDATA[Companies today come up with various digital strategies to help them adapt to the ever-changing technological world. With so many strategies available, it can be tricky figuring out which one you should prioritize to bring in more traffic to your business. Marketers and leaders looking for the best digital strategies to implement should have a [&#8230;]]]></description>
		
		
		
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		<item>
		<title>Frameworks for Digital Strategy: How to Structure Your Plan</title>
		<link>https://dash.marketing/blog/frameworks-for-digital-strategy-how-to-structure-your-plan/</link>
		
		<dc:creator><![CDATA[Hedley Swann]]></dc:creator>
		<pubDate>Wed, 24 Mar 2021 00:00:06 +0000</pubDate>
				<category><![CDATA[Digital Marketing Strategy]]></category>
		<category><![CDATA[Benchmarking]]></category>
		<category><![CDATA[Competition]]></category>
		<category><![CDATA[Digital Strategy]]></category>
		<category><![CDATA[Professional Service Orgs]]></category>
		<category><![CDATA[Strategy]]></category>
		<guid isPermaLink="false">https://dash.marketing/?p=4158</guid>

					<description><![CDATA[In the past year, digital transformation has accelerated by up to seven years. Many organisations who’ve invested in the process found themselves surprised by their digital initiatives’ speed and success. Most businesses expect the changes they’ve made to be long-lasting, and they’re making investments to ensure new strategies and practices are integrated into their operations. [&#8230;]]]></description>
		
		
		
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		<title>Digital Strategy Foundations: Definition, Preparation &#038; Approach</title>
		<link>https://dash.marketing/blog/digital-strategy-foundations-definition-preparation-approach/</link>
		
		<dc:creator><![CDATA[Hedley Swann]]></dc:creator>
		<pubDate>Wed, 10 Mar 2021 00:00:57 +0000</pubDate>
				<category><![CDATA[Digital Marketing Strategy]]></category>
		<category><![CDATA[Digital Strategy]]></category>
		<category><![CDATA[Professional Service Orgs]]></category>
		<category><![CDATA[Strategy]]></category>
		<guid isPermaLink="false">https://dash.marketing/?p=4086</guid>

					<description><![CDATA[To risk becoming obsolete, companies around the world are pouring millions into digital transformation initiatives. Many, though, are putting the proverbial cart before the horse— investing in technologies rather than doing what’s needed first: changing their overall business strategy. A smart digital strategy is the foundation of a successful digital transformation. That means aligning tech [&#8230;]]]></description>
		
		
		
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		<title>Brand Positioning Strategy for Professional Service Organisations</title>
		<link>https://dash.marketing/blog/brand-positioning-strategy-for-professional-service-organisations/</link>
		
		<dc:creator><![CDATA[Hedley Swann]]></dc:creator>
		<pubDate>Wed, 24 Feb 2021 00:00:18 +0000</pubDate>
				<category><![CDATA[Brand Positioning]]></category>
		<category><![CDATA[Digital Marketing Strategy]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[Professional Service Orgs]]></category>
		<category><![CDATA[Strategy]]></category>
		<guid isPermaLink="false">https://dash.marketing/?p=4040</guid>

					<description><![CDATA[Businesses that occupy a distinct place in the minds of buyers are said to be well-positioned. In previous posts, we’ve talked about how a well-positioned professional service organisation has many marketing advantages over its competitors. Even under the best circumstances, though, using positioning to directly drive sales for professional services is challenging. That’s because, unlike [&#8230;]]]></description>
		
		
		
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		<title>Positioning in Marketing: Where it Fits and Why it Matters</title>
		<link>https://dash.marketing/blog/positioning-in-marketing-where-it-fits-and-why-it-matters/</link>
		
		<dc:creator><![CDATA[Hedley Swann]]></dc:creator>
		<pubDate>Wed, 10 Feb 2021 00:00:46 +0000</pubDate>
				<category><![CDATA[Brand Positioning]]></category>
		<category><![CDATA[Competition]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[positioning statements]]></category>
		<guid isPermaLink="false">https://dash.marketing/?p=3997</guid>

					<description><![CDATA[When a company or brand establishes and maintains a distinctive place for itself and its offerings in the market, it’s said to be well-positioned. In an increasingly competitive professional service organisation environment, an effective positioning strategy is one of your most critical marketing tasks—and the most crucial one for long-term, sustainable growth. The positioning process [&#8230;]]]></description>
		
		
		
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		<title>Guide to Brand Repositioning Strategies [With Examples]</title>
		<link>https://dash.marketing/blog/planning-for-the-inevitable-the-ultimate-guide-to-brand-repositioning-with-examples/</link>
		
		<dc:creator><![CDATA[Hedley Swann]]></dc:creator>
		<pubDate>Wed, 27 Jan 2021 00:00:42 +0000</pubDate>
				<category><![CDATA[Brand Positioning]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[Repositioning]]></category>
		<category><![CDATA[Strategy]]></category>
		<guid isPermaLink="false">https://dash.marketing/?p=3970</guid>

					<description><![CDATA[You have noticed that people are not as excited about your brand as they used to be. Sales are slowing down and you are wondering if you should sit and wait for the inevitable—the slow death of your business. While running any business requires a constant effort to keep up with market trends, the pressure [&#8230;]]]></description>
		
		
		
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		<title>Targeting Marketing Strategies That Work Part 2: Concentrated Targeting Strategy</title>
		<link>https://dash.marketing/blog/target-marketing-strategies-that-work-part-2-concentrated-targeting-strategy/</link>
		
		<dc:creator><![CDATA[Hedley Swann]]></dc:creator>
		<pubDate>Wed, 20 Jan 2021 00:00:29 +0000</pubDate>
				<category><![CDATA[Brand Positioning]]></category>
		<category><![CDATA[Concentrated Targeting]]></category>
		<category><![CDATA[Market Segmentation]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[Strategy]]></category>
		<guid isPermaLink="false">https://dash.marketing/?p=3945</guid>

					<description><![CDATA[As we talked about in our post on how to set your brand apart, a competitive positioning strategy helps you gain traction in the marketplace and eventually garner more of the market share. Positioning is the foundation of all strategic marketing, including targeted marketing, which helps focus your marketing scope to specific groups of people. [&#8230;]]]></description>
		
		
		
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		<title>Competitive Positioning Strategy &#8211; How to Stand Out Without Losing Your Identity</title>
		<link>https://dash.marketing/blog/competitive-positioning-strategy-stand-out-without-losing-your-identity/</link>
		
		<dc:creator><![CDATA[Hedley Swann]]></dc:creator>
		<pubDate>Tue, 12 Jan 2021 23:30:04 +0000</pubDate>
				<category><![CDATA[Brand Positioning]]></category>
		<category><![CDATA[Competition]]></category>
		<category><![CDATA[Market Segmentation]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[Strategy]]></category>
		<guid isPermaLink="false">https://dash.marketing/?p=3911</guid>

					<description><![CDATA[Differentiation, segmentation, messaging, branding, and positioning. All terrific long-term marketing strategies for professional service organisations. And all are part of a comprehensive road map in meeting your business goals.]]></description>
		
		
		
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		<item>
		<title>4 Best and 2 Worst Positioning Statement Examples and How to Create Your Own</title>
		<link>https://dash.marketing/blog/4-best-and-2-worst-positioning-statement-examples-and-how-to-create-your-own/</link>
		
		<dc:creator><![CDATA[Hedley Swann]]></dc:creator>
		<pubDate>Wed, 16 Dec 2020 00:00:17 +0000</pubDate>
				<category><![CDATA[Brand Positioning]]></category>
		<category><![CDATA[Differentiation]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[positioning statements]]></category>
		<category><![CDATA[Strategy]]></category>
		<guid isPermaLink="false">https://dash.marketing/?p=3800</guid>

					<description><![CDATA[&#160; Here’s a tough pill to swallow for many entrepreneurs—only 30% of businesses make it past the 10-year mark while a half of businesses do not cross the 5-year mark. While you will find online lists stating numerous reasons why businesses are not thriving, the answer boils down to one sentence — lack of a [&#8230;]]]></description>
		
		
		
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		<title>The Anatomy Of Great Brand Positioning</title>
		<link>https://dash.marketing/blog/anatomy_of_great_brand_positioning/</link>
		
		<dc:creator><![CDATA[Hedley Swann]]></dc:creator>
		<pubDate>Wed, 09 Dec 2020 00:00:04 +0000</pubDate>
				<category><![CDATA[Brand Positioning]]></category>
		<guid isPermaLink="false">https://dash.marketing/?p=3766</guid>

					<description><![CDATA[&#160; Some would call it a radical idea, but it’s the foundation of proper branding: not everyone is your customer, nor should they be. Professional service organisations that adopt this branding tenet can quickly learn who their real customers are and successfully market to them. As brands who consistently present themselves see an average revenue [&#8230;]]]></description>
		
		
		
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		<title>Targeting Strategies That Work Part 1: Differentiated Marketing</title>
		<link>https://dash.marketing/blog/targeting_strategies_work_pt1_differentiated_marketing/</link>
		
		<dc:creator><![CDATA[Hedley Swann]]></dc:creator>
		<pubDate>Tue, 17 Nov 2020 23:30:05 +0000</pubDate>
				<category><![CDATA[Brand Positioning]]></category>
		<category><![CDATA[Differentiation]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[Strategy]]></category>
		<guid isPermaLink="false">https://dash.marketing/?p=3730</guid>

					<description><![CDATA[&#160; If “marketing” were a one-size-fits-all operation, we’d be able to sum up the beauty of differentiated market targeting strategies in one statistic: high-growth firms are three to five times more likely to have a strong differentiator. Unfortunately, it’s never that simple. But we can say professional service organisations who adopt brand differentiated market targeting [&#8230;]]]></description>
		
		
		
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		<title>Mastering Brand Differentiation and Positioning Strategy</title>
		<link>https://dash.marketing/blog/differentiation-positioning-strategy-expectations-vs-reality/</link>
		
		<dc:creator><![CDATA[Jon Haslett]]></dc:creator>
		<pubDate>Tue, 03 Nov 2020 23:30:19 +0000</pubDate>
				<category><![CDATA[Brand Positioning]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[Strategy]]></category>
		<guid isPermaLink="false">https://dash.marketing/?p=3570</guid>

					<description><![CDATA[You’ve probably heard you need to differentiate your firm. How do you do it and is it actually all that important? Come to think of it, what exactly is brand differentiation?]]></description>
		
		
		
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		<title>Keyword Discovery: Produce Creative Content to Be Seen</title>
		<link>https://dash.marketing/blog/keyword-discovery-produce-creative-content/</link>
		
		<dc:creator><![CDATA[Jase Rodley]]></dc:creator>
		<pubDate>Thu, 14 May 2020 04:16:37 +0000</pubDate>
				<category><![CDATA[Content Creation]]></category>
		<guid isPermaLink="false">https://dash.marketing/?p=3294</guid>

					<description><![CDATA[If there was ever a recipe for ranking well on search engines, the main ingredient would be producing great content. After all, how far will optimizing your website get you if you don’t have content that’s useful?]]></description>
		
		
		
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		<title>Adjust Your Marketing Message to Match the Changing Needs of Your Clients</title>
		<link>https://dash.marketing/blog/adjust-marketing-message-match-changing-needs-clients/</link>
		
		<dc:creator><![CDATA[Hedley Swann]]></dc:creator>
		<pubDate>Thu, 07 May 2020 01:45:07 +0000</pubDate>
				<category><![CDATA[Digital Marketing Strategy]]></category>
		<guid isPermaLink="false">https://dash.marketing/?p=3220</guid>

					<description><![CDATA[Through any time of global market uncertainty, the ability to adapt – how you work, what you focus on, and how you're talking to your clients – will be crucial to how well your business will bounce back, survive and thrive.]]></description>
		
		
		
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		<item>
		<title>How To Use the Buyer&#8217;s Journey to Create Better Small Business Marketing</title>
		<link>https://dash.marketing/blog/use-the-buyers-journey-better-small-business-marketing/</link>
		
		<dc:creator><![CDATA[Hedley Swann]]></dc:creator>
		<pubDate>Thu, 11 Oct 2018 12:37:00 +0000</pubDate>
				<category><![CDATA[Digital Marketing Strategy]]></category>
		<guid isPermaLink="false">https://dash.marketing/blog/announcement/how-to-use-the-buyers-journey-to-create-better-small-business-marketing-infographic/</guid>

					<description><![CDATA[No matter what type of product or service they are searching for, customers typically follow a similar pattern in their purchasing decision, called the buyer’s journey.]]></description>
		
		
		
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		<item>
		<title>How to update your Google My Business description</title>
		<link>https://dash.marketing/blog/how-to-add-update-google-my-business-description/</link>
		
		<dc:creator><![CDATA[Hedley Swann]]></dc:creator>
		<pubDate>Thu, 04 Oct 2018 12:00:00 +0000</pubDate>
				<category><![CDATA[Digital Marketing Tactics]]></category>
		<guid isPermaLink="false">https://dash.marketing/blog/announcement/how-to-add-a-description-to-your-google-my-business-listing/</guid>

					<description><![CDATA[Your Google My Business (GMB) listing is an important marketing tool. Especially for local businesses. Now you can add a description of your business to your Google Business listing. Here’s why you should, and how to make it count. As this is a relatively new feature, you should take advantage of it as soon as [&#8230;]]]></description>
		
		
		
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		<item>
		<title>How to Promote Your Small Business Blog Content on Facebook</title>
		<link>https://dash.marketing/blog/how-to-promote-your-small-business-blog-content-on-facebook/</link>
		
		<dc:creator><![CDATA[Hedley Swann]]></dc:creator>
		<pubDate>Wed, 03 Oct 2018 12:00:00 +0000</pubDate>
				<category><![CDATA[Content Creation]]></category>
		<guid isPermaLink="false">https://dash.marketing/blog/announcement/how-to-promote-your-small-business-blog-content-on-facebook/</guid>

					<description><![CDATA[Facebook remains among the most popular social media platforms. So, if you aren’t using it to promote your blog articles, you could be missing out on a serious boost to your site traffic. Here’s what you need to know to get the most out of promoting your blog on Facebook. Sharing Your Blog Posts on [&#8230;]]]></description>
		
		
		
			</item>
		<item>
		<title>6 Ways Small Business Can Beat the Facebook Algorithm Changes</title>
		<link>https://dash.marketing/blog/6-ways-small-businesses-can-beat-the-facebook-2018-algorithm-changes/</link>
		
		<dc:creator><![CDATA[Hedley Swann]]></dc:creator>
		<pubDate>Tue, 02 Oct 2018 12:00:00 +0000</pubDate>
				<category><![CDATA[Digital Marketing Tactics]]></category>
		<guid isPermaLink="false">https://dash.marketing/blog/announcement/6-ways-small-businesses-can-beat-the-facebook-2018-algorithm-changes/</guid>

					<description><![CDATA[According to Mark Zuckerberg, the new Facebook algorithm now prioritises content from friends, families and groups. This is a complete about-face from the 2014 update that gave more weight to posts from businesses, brands and media. So what exactly does this mean? While encouraging engagement is still the way to go, the new Facebook algorithm [&#8230;]]]></description>
		
		
		
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		<item>
		<title>10 Small Business Blog Post Topics for When You Run Out of Ideas</title>
		<link>https://dash.marketing/blog/10-small-business-blog-post-topics-for-when-you-run-out-of-ideas/</link>
		
		<dc:creator><![CDATA[Hedley Swann]]></dc:creator>
		<pubDate>Mon, 01 Oct 2018 12:00:00 +0000</pubDate>
				<category><![CDATA[Content Creation]]></category>
		<guid isPermaLink="false">https://dash.marketing/blog/announcement/10-small-business-blog-post-topics-for-when-you-run-out-of-ideas/</guid>

					<description><![CDATA[Driving new traffic to your site week after week with fresh content can be a challenge. You need original, quality content to engage your audience and to boost your SEO. But what happens when you run out of ideas? There are countless topics to write about that offer value to your audience. However, sometimes it [&#8230;]]]></description>
		
		
		
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		<item>
		<title>A Weekly Facebook Posting Schedule Every Small Business Can Follow</title>
		<link>https://dash.marketing/blog/a-weekly-facebook-post-schedule-every-small-business-can-follow/</link>
		
		<dc:creator><![CDATA[Hedley Swann]]></dc:creator>
		<pubDate>Sun, 30 Sep 2018 12:24:00 +0000</pubDate>
				<category><![CDATA[Content Creation]]></category>
		<category><![CDATA[Digital Marketing Tactics]]></category>
		<guid isPermaLink="false">https://dash.marketing/blog/announcement/a-weekly-facebook-post-schedule-every-small-business-can-follow/</guid>

					<description><![CDATA[To increase engagement, keep your small business top of mind for local customers, and build brand awareness on Facebook you need to post regularly and consistently. Here are some of the benefits of posting regular content on Facebook, as well as a template post schedule you can follow every week to keep the content flowing. [&#8230;]]]></description>
		
		
		
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		<title>How to Write Headlines That Don&#8217;t Suck</title>
		<link>https://dash.marketing/blog/how-to-write-headlines-that-dont-suck/</link>
		
		<dc:creator><![CDATA[Hedley Swann]]></dc:creator>
		<pubDate>Mon, 27 Aug 2018 20:45:00 +0000</pubDate>
				<category><![CDATA[Content Creation]]></category>
		<guid isPermaLink="false">https://dash.marketing/blog/announcement/how-to-write-headlines-that-dont-suck/</guid>

					<description><![CDATA[Headlines, titles and subtitles catch your reader’s attention and help your content rank on Google. Your headlines are the face of your content, and they’re what makes it sell. Whether it’s on social media, email, or to search engines, having an attention-getting headline or title is critical. There are a few things you can do [&#8230;]]]></description>
		
		
		
			</item>
		<item>
		<title>Save Time and Money and Boost Performance with Facebook Dynamic Creative Ads</title>
		<link>https://dash.marketing/blog/save-time-and-money-and-boost-performance-with-facebook-dynamic-creative-ads/</link>
		
		<dc:creator><![CDATA[Hedley Swann]]></dc:creator>
		<pubDate>Tue, 21 Aug 2018 22:19:00 +0000</pubDate>
				<category><![CDATA[Digital Marketing Tactics]]></category>
		<guid isPermaLink="false">https://dash.marketing/blog/announcement/save-time-and-money-and-boost-performance-with-facebook-dynamic-creative-ads/</guid>

					<description><![CDATA[Have you ever wondered how to get your brand message across to your audience? Are you sick of testing numerous ads to find out what works best? Now Facebook can help with its new Dynamic Creative Ads feature. What exactly is it and how does it help your social media marketing? What Are Facebook Dynamic [&#8230;]]]></description>
		
		
		
			</item>
		<item>
		<title>10 Facebook Live Ideas You Can Use Right Now</title>
		<link>https://dash.marketing/blog/10-facebook-live-ideas-you-can-use-right-now/</link>
		
		<dc:creator><![CDATA[Hedley Swann]]></dc:creator>
		<pubDate>Mon, 13 Aug 2018 18:32:00 +0000</pubDate>
				<category><![CDATA[Content Creation]]></category>
		<category><![CDATA[Digital Marketing Tactics]]></category>
		<guid isPermaLink="false">https://dash.marketing/blog/announcement/10-facebook-live-video-ideas-you-can-use-right-now/</guid>

					<description><![CDATA[Facebook Live is rapidly becoming a “go-to” platform for local businesses. Audiences engage more with live video than they do with the pre-recorded kind. A Facebook Live Stream is ideal if you want to build brand awareness and have a direct conversation with your customers.]]></description>
		
		
		
			</item>
		<item>
		<title>How to Get Inbound Links to Your Website and Improve Local Business SEO</title>
		<link>https://dash.marketing/blog/inbound-links-improve-local-business-seo/</link>
		
		<dc:creator><![CDATA[Hedley Swann]]></dc:creator>
		<pubDate>Wed, 25 Jul 2018 16:02:00 +0000</pubDate>
				<category><![CDATA[Digital Marketing Tactics]]></category>
		<guid isPermaLink="false">https://dash.marketing/blog/announcement/how-to-rank-your-local-business-website-with-inbound-links/</guid>

					<description><![CDATA[You probably know that getting inbound links (also called “backlinks”) is essential for your Local Business SEO strategy. They represent trust in your business and improve your rankings in search results. But what are they and how can you get them? Here’s what you need to know about inbound links and Local Business SEO. What [&#8230;]]]></description>
		
		
		
			</item>
		<item>
		<title>SEO Basics: How to Make Your Blog Posts Unique and Useful</title>
		<link>https://dash.marketing/blog/seo-basics-how-to-make-your-blog-posts-unique-and-useful/</link>
		
		<dc:creator><![CDATA[Hedley Swann]]></dc:creator>
		<pubDate>Tue, 26 Jun 2018 19:52:00 +0000</pubDate>
				<category><![CDATA[Content Creation]]></category>
		<guid isPermaLink="false">https://dash.marketing/blog/announcement/seo-basics-how-to-make-your-blog-posts-unique-and-useful/</guid>

					<description><![CDATA[For your blog to be effective, you need to write it well and offer your readers the information they need. But this isn’t enough on its own. If people are going to find your blog posts online, you need to optimise them for search engines. This is the only way to make them show up [&#8230;]]]></description>
		
		
		
			</item>
		<item>
		<title>Fast and Fun Browsing: Top Firefox Quantum Tips and Tricks</title>
		<link>https://dash.marketing/blog/fast-and-fun-browsing-top-firefox-quantum-tips-and-tricks/</link>
		
		<dc:creator><![CDATA[Jon Haslett]]></dc:creator>
		<pubDate>Wed, 10 Jan 2018 16:20:00 +0000</pubDate>
				<category><![CDATA[Announcement]]></category>
		<guid isPermaLink="false">https://dash.marketing/blog/announcement/fast-and-fun-browsing-top-firefox-quantum-tips-and-tricks/</guid>

					<description><![CDATA[Firefox recently released the newest web browser in it’s arsenal, dubbed Quantum. This new browser purports to be faster than Google Chrome and all previous versions of Firefox. If you are still using Chrome or some other browser, it may be time to make the switch. Here’s what you need to know about the new [&#8230;]]]></description>
		
		
		
			</item>
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