What do we create in this factory?  Well, it’s a unique factory. The products are the digital manifestations of our hearts and minds. They are our tweets, posts, shares, preferences, purchases, collections, discoveries, essays, opinions, and art. They are the digital reflections of ourselves.  Our identities.

The vast majority of people in the world are frustrated (I hate to say 99%) because, for some damn reason, we can’t figure out how to make money from the products of their hearts and minds. But the money is being made. In the billions every year.

Why aren’t the factory workers getting paid? More to the point: why aren’t we striking, unionizing, lobbying for labor reforms? Why aren’t we demanding remuneration?

Because we’ve bought into the belief that we aren’t creating products, we are using free services. Before Google, Facebook, and others we couldn’t share ourselves with the world. The tools didn’t exist.  Now that they do, we are discovering that the ability to share who we are effortlessly with other people is very rewarding. We want our friends, family, and followers to know anything about us that may be interesting to them. Social tools feed a fundamental human desire: to connect with other humans.  We don’t share ourselves to make money, we share because of the psychological rewards of connecting with one another.

Where is this leading us? Frictionless sharing. Facebook has (rightly, I think) predicted that as we evolve as a global consciousness, we will become less and less private. We will begin to acknowledge that we don’t live in a vacuum, that our activities aren’t unique, that no matter who we are, someone somewhere will identify with us. We will focus much less on what to share and much more on how to collaborate, explore, debate, create, and appreciate together. The tools will evolve to help us filter and distill the information so we can find deeper connections with each other. And we will pour every possible digital reflection of ourselves into the systems that give us these tools.

This will only increase the value of our digital identities. Sellers who want to more effectively find and influence buyers will pay more. And we, the consumer, will buy more.  But the companies that sell our digital identities will never share the profits with us. They don’t have to. We won’t demand financial incentive to give up our data, because we’ve got psychological incentive.

Besides, there is no alternative. There exists no factory that pays us for the digital products of our hearts and minds.  Not yet, anyway.

What if we built a system that splits the profits amongst all who contribute? If you provide information about yourself that is used by a seller to target you or another buyer, you make money. If you build a tool that entices a buyer to click an advertisement, you make money.

This division of profits wouldn’t depend on a philanthropic entity who has promised to be generous, or a government forcing them to. It would be a necessary consequence of a system where:

1. Every user stores and controls their digital identities
2. Anyone can build social tools and interfaces to our digital identities

A system like this would allow individuals to profit from the products of their hearts and minds, as well as spawn new companies that provide the tools we rely on to connect with each other. This would do more to level the 99% disparity than any act of Congress.

Let’s stop being slaves in the digital identity factory.

There is another way.

The web evolved into a powerful, ubiquitous tool because it was built on egalitarian principles… The web as we know it, however, is being threatened in different ways. Some of its most successful inhabitants have begun to chip away at its principles… The more you enter, the more you become locked in. Your social networking site becomes a central platform – a closed silo of content, and one that does not give you full control over your information in it.

If we lock ourselves into the model of centralized data control, we risk succumbing to a tyranny of unprecedented scale. A tyranny of information.

A recent upstart, Diaspora, struck a chord worldwide with its promise to deliver a “privacy aware, personally controlled, do-it-all, open source social network.” It quickly raised an unprecedented $200,000 in Kickstarter crowdfunding, attracted droves of geeks to lend their able minds, and peaked the interest of mainstream media. The message was clear: we don’t want a social monopoly.

I applaud Diaspora for planting the seeds of social systems reform. The world is now more aware of the arbitrary tradeoff of social data for social tools. People have begun opening their minds to the possibility of alternatives. That is no small feat.

Unfortunately, data privacy and control are tiresome concepts for the average social networking user. Many don’t understand the risks and many who do simply don’t care. It’s not like they’re paying to use the service, why should they complain? Better protections of privacy and more control of data are not compelling enough reasons to persuade 800 million people to adopt something else.

So what is? Tim Berners-Lee offered a hint:

The web evolved into a powerful, ubiquitous tool because it was built on egalitarian principles…

The web is a decentralized system. A common set of open protocols and standards enables anyone to participate by publishing content and interlinking it with other content. It therefore evolves through the contributions of millions of people worldwide.

If our social systems were a set of similarly open protocols and standards, a new era of global innovation around how we store and consume social data would be born.

What if a developer could dream up a new social interface, build it, publish it, and immediately allow anyone to use it? Imagine watching a dynamic visualization of your friends’ social activity as it relates to the latest internet meme.

What if users didn’t have to forfeit their data to the company that built the latest social interface? Imagine clicking a link and immediately seeing your social data appear in some new way without popup boxes asking you to let company x access your data.

What if users could put their data on a variety of data storage providers who competed on services and prices? Imagine DropBox + Social Data.

New companies would be founded, new jobs would be created, and users would bask in the ever expanding array of services and tools that strive to help us make the most of OUR social data.

If that doesn’t compel users to rethink social, nothing will.

So, I’m picking up the pace. In August I moved to San Francisco, the mecca of internet technology startups. This town is absolutely swarming with young world-changers and seasoned entrepreneurs. Brain waves bounce around laptop filled coffee shops and coworking labs. Conversations about products, technologies, markets, opportunities, and the Next Big Thing can be overheard on every other city block, muni bus, or bar stool. Hacker, geek, designer, startup meetup groups keep people downtown long after regular office hours. And everyone is looking for someone.

DataCosmos isn’t an app. It isn’t a web site. It isn’t a neatly built, packaged, and distributed product. It is a set of services, standards, and protocols that will augment the web itself. It is a massive undertaking. It will require the participation of all sorts of people. It will require a movement.

That is why I created the Secure Open Social of San Francisco meetup group. Initial responses have been encouraging. People understand the problems with our current social systems and many are interested in doing something about them. This group will hopefully attract those people, provide a forum for debate on possible solutions, and motivate people to work together on building them.

In addition to organizing that meetup group, I’ve been focusing on articulating what DataCosmos is exactly, why we need it, and what sort of impact it could have. Stay tuned for posts on this and other developments…

For those of you who’ve heard me talk about DataCosmos for the past two years, thanks for sticking with me. It’s been slow going, but I think we’re finally building momentum.

Change happens quickly when its time has come.