drumblog

Ideal Website for Ideal Catering

Colin — Tue, 27 Jul 2010 09:40:01 +0000

Norwich based catering equipment specialist, Ideal Catering asked our web design team to produce a new e-commerce website. The brief was to produce a site that was professional, easy to use and made lots of sales! Easy peasy, no problem (gulp!)

The first stage was to design the structure which allowed for hundreds (if not thousands of products) and make it simple for buyers to find what they want and buy.

Our web designers then created the design layouts for all the pages. The site was then built using our DrumEdit Content Management System with the site also having key word research and onpage search engine optimisation. The site is now selling stuff by the truck load so its another success for the website design team at our Norfolk base.

See the website here: www.idealcatering.co.uk

Re-branding rolled out for Q Lawns

Colin — Mon, 26 Jul 2010 13:07:34 +0000

Leading lawn and turf company, Q Lawns, have recently been re-branded by our Norwich based design team. Q Lawns needed to stand out from its competitors and existing identity needed updating to reflect its reputation for quality in the market place.

The new design focuses on the Q for Quality and we introduced the colour purple to the branding, a modern colour which is also commonly associated with quality. The new identity has now been applied to sales brochures and the website. DataDrum have also produced an ad campaign and newsletter this year as part of a new marketing campaign.

Services used

New Ride Alert Brand Launched

Colin — Mon, 12 Jul 2010 09:04:41 +0000

Norfolk Entrepreneur Andy Keats approached DataDrum with a great business idea he was launching and asked us to produce the branding, launch campaign and website for it. Andy had already been successful in the security ID market and had developed a new security ID product for horse riders offering 24/7 emergency support and help to horse riders and horses. Ride Alert was born and was launched at this years BETA International exhibition.

Our creative team developed the whole Ride Alert brand identity which was then applied to brochures, adverts, graphics and the new website. The product has also been endorsed by many leading profiles in the horse riding world such as Tim Stockdale and Mary King.

Visit the website at www.ride-alert.co.uk

Services used

Cool Ad Campaign

Colin — Fri, 09 Jul 2010 08:12:47 +0000

It’s getting hot and the new summer advertising campaign is out for Norwich Sunblinds courtesy of DataDrum’s creative team. It’s simple, creative and eye catching as all good advertising should be. What else is there to say?

Services used

PIP Goes Online

Colin — Thu, 08 Jul 2010 09:49:48 +0000

Our Norwich based web design team have recently completed the new website for the Property Investor Partnership (PIP) who help people invest in UK and overseas property. The website is both a marketing tool for PIP agents and for the general public who can sign up and view development opportunities that are available.

DataDrum developed an online property database to power the website, the database is maintained by the PIP team using a customised version of DrumEdit, our Content Management System. The PIP website also allows agents to browse property availability and reserve properties online. The website has already been a huge success with more developments planned for the near future.

You can visit the site at www.propertyip.net

Services used

Reepham Reduces its Carbon Footprint

Colin — Mon, 21 Jun 2010 13:59:47 +0000

Our web design team have just finished a new website for the Reepham Low Carbon Communities Challenge.

Reepham is one of the first towns in the UK to become a Low Carbon Community which means they have won funding to develop a sustainable low carbon lifestyle with a wide range of projects across the community. DataDrum were appointed to design and build the website with the key objective of communicating all of the projects that are being developed in Reepham as part of the challenge. Our web design team in Norwich produced a design, layout and structure that would appeal to a wide audience and be simple to use.

The result is a colourful site combined with strong photography. Projects can be easily searched through nine categories which cover everything from thermal performance to reneweable energy. Finally the new site is enhanced with DrumEdit CMS, our content management system that enables the client to update all of the content easily themselves.

Visit the new website at www.reephamchallenge.org.

Services used

DataDrum create new Made Again brand

Colin — Mon, 26 Apr 2010 10:09:43 +0000

Following a credentials meeting DataDrum were appointed to design new brand imagery for Sefton Transmail’s new 100% recycle range of polythene envelopes and polypockets called Made Again. The product is unique in the market place and is sold through major high street retailers.

Our creative team were briefed to design a new brand logo for Made Again. It had to be modern, fresh, “green” and be widely appealing. The main message is that has to be communicated is 100% recycled. The final design is bold and simple using a “tag” as an identifiable visual hook with bold greens and a “recycled” arrow graphic.

The next stage was to design pack graphics for flexgraphic printing. These designs were bold and pushed the limits of modern flexo print across all product packs. The Made Again brand has been successfully launched with a brochure and a website. DataDrum Deliver Again.

Services used

Redesigning Recycling: The New BMRA Website by DataDrum

Colin — Mon, 19 Apr 2010 13:26:36 +0000

BMRA (British Metals Recycling Association) are an organisation representing the £5 billion UK metal recycling sector. DataDrum were appointed to redesign and develop their website to bring it up to date.

The existing BMRA website was no longer an accurate reflection of how the majority of people were using it, therefore they required a new website that would help users find the information they wanted more easily, with a better structure and a modern design.

After reviewing user behaviour and website statistics for the website, DataDrum worked closely with BMRA to develop a revised website structure. The biggest structural shift was a move to very clearly defined sections, each of which was aimed at different segments of their wide audience. The other major change was breaking down the search result pages into a format that was easier to monitor so that traffic and usage patterns can be analysed more clearly.

The whole website was built on our DrumEdit Content Management System allowing BMRA to add and update their own content, including the page text, news, events and stolen metals alerts.

An advanced search facility was integrated into the website using a bespoke members database and postcode lookups so that end users can find the nearest relevant facilities to them. The members database was built into DrumEdit so that it could be managed by BMRA.

Visit the new website at www.recyclemetals.org and find your nearest metal recycler!

Services used

Information Architecture
Web design and build
DrumEdit CMS

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More web design case studies

High growth in email marketing at DataDrum

Mark — Thu, 01 Apr 2010 13:07:45 +0000

Creative Marketing Agency, DataDrum, have achieved a 30% growth in demand for their EasyDrum email marketing package which allows companies to produce and send branded emails. Over 40 clients have signed up for the service over the past 12 months including The Department of Health, Bell & Webster, Eurotek, Norwich City FC, Girl Guiding Anglia, British Trust for Ornithology and The Royal Bank of Scotland.

“EasyDrum has been hugely successful for us over the past 12 months as clients seek cost effective and measurable methods of marketing. Email marketing is growing every month as companies realise its potential and customers are more willing to receive them.” states Mark Ellaway, Commercial Director at DataDrum.

DataDrum’s success in this area is attributed to the quality of its EasyDrum product and the support provided. Mark Ellaway, Datadrum, “EasyDrum is simple to set up and use. Clients love it because its so easy to create and send a dynamic, eye catching email and then view the tracking statistics.”

A recent GAP study by the Direct Marketing Association has shown that email marketing is set to grow further this year with consumers preferring to receive emails over other direct marketing channels such as direct mail, so DataDrum is set to continue its growth of EasyDrum.

Back to the 80′s with the new Tintamarre website

Colin — Tue, 30 Mar 2010 13:17:52 +0000

Remember the 80s? Now you can relive them at the Tintamarre festival this summer. DataDrum were appointed to design and build a website for this festival in only 2 weeks! No problem for our team, the sounds of Rick Astley and Spandau Ballet inspired(?) them to new heights of production speed!

Layouts were turned around in 24 hours and content went back and forth with the client until the website was approved. Our DrumEdit content management system was added so that they can keep the site up to date at short notice and online credit card payments allow customers to buy tickets securely through the website.

It’s at Belvoir Castle 31 July-1 August so check out the website www.tintamarre.co.uk and start growing your mullet.