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How To Get Started The Right Way In Internet Marketing (pt 6)

admin — Sat, 03 Jul 2010 02:05:09 +0000

This article will touch on ways to generate traffic. If you recall, part 2 of this series was about finding long tail keywords keywords related to your niche. Using the methods outlined there, you would have a list of such keywords. Now is the time to use them. Also, if you had done paid traffic generation methods in the last part (part 5) of this series, you would also know which keywords made you money. These are also the keywords to use in today’s traffic generation methods.

This article will focus on the free traffic generation methods. Everyone likes free stuff but as mentioned in the last article, there are pros and cons to free traffic generation methods. The most important and crucial part about using free traffic generation methods is getting the right keywords. If you target wrong keywords, you are dead in the water even before starting. It’s that important.

So please review part 2 of this series to make sure you get your keywords right. In essence, right (or good) keywords are those which fulfill these criteria:

1. They are used by people (searchers in search engines) who want to buy something in your niche. Obviously, a keyword phrase with the word ‘free’ in it is not what you want to target.

2. They are precise in meaning. That’s why Internet Marketers go for long tail keywords (those that have at least three words in the phrase). Long tail keywords are very precise. You know exactly what the searcher is looking for and therefore can provide it to him.

3. They must be words that are connected to a compelling need. Everyone has needs but not every need is compelling. Compelling needs are those which have to do with relieving pain or enhancing pleasure. For example, ‘get rid of head lice’ is a good keyword phrase that is about a compelling need.

4. They must have a high search count and low SERP count (defined in part 2). How high and how low is a matter of choice. Obviously, the higher the search count and the lower the SERP count, the better the keyword.

5. Page 1 of Google for the keyword phrase must not have too many exact matches or be full of websites with a high page rank (PR). There are 10 results on page 1. If a majority of these are websites with exact matches in their descriptions or titles, that is a bad sign. Likewise, if a majority of the page 1 websites have a PR of 4 or higher, that’s a bad sign, too.

You can find out the page rank of any webpage by using Firefox’s page rank plugin.

Once you have a list of keywords that fulfill these 5 criteria, then it is possible to generate some massive traffic (depending on the niche). And the good thing is that all the traffic is free.

The next article will focus on the actual free traffic generation methods to use.

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Getting Started the Right Way in Internet Marketing pt 5

admin — Thu, 17 Jun 2010 02:00:06 +0000

Now that you have your product ready and your website set up, it gets more exciting because it is time to promote your website. In other words, it is time for traffic generation. There are literally tons of ways to drive traffic to your website. But broadly, they can be divided into two main kinds of traffic generation. You can either pay for it or get it free.

There are pros and cons to both ways. Obviously, the paid traffic generation methods cost money but on the positive side, they get you fast and often targeted results. On the other hand, the free traffic generation methods do not cost money but on the negative side, they are generally slower and may not produce much targeted traffic.

There is no silver bullet when it comes to traffic generation. Every method works to some extent, so you need to choose which ones suit you the best. But generally, traffic generation is a numbers game. This means the more you do it, the better results you get in the long run.

If you can afford it, it’s better to start promoting your website with paid traffic methods. This includes Google Adwords, Yahoo Search and MSN Adcenter. These three major search engines work roughly the same way. You design your advertisement according to the search engine’s specifications and specify certain parameters like the countries you want to advertise in and the dollar limit on advertising you want to spend in one day. Generally, you are billed for the number of clicks on your advertisement. Each click brings the searcher to your website where they are presented with your product. Some will buy and then you profit.

As you can tell, there is a danger of losing a lot of money in these paid advertising methods when lots of people click but no one buys. To reduce the possibility of this happening, there are two things to do. Firstly, put your long tail keywords into your advertisement. This ensures targeted visitors going to your website. A targeted visitor is one who has been looking for a solution to his problem that your product gives. Such a visitor to your website is much more likely to buy your product than a less targeted visitor.

Secondly, avoid advertising in certain countries known to have lots of browsers but not many buyers. Two of such countries are India and the Philippines. Chances are, you will get lots of clicks from these countries but few sales.

Besides text ads, you can also make image ads on the paid advertising networks of the search engines. Image advertisements consist of banners of certain sizes specified by the search engines. Image ads are not as popular as text ads so that makes it generally cheaper. But they work fine and are certainly worth a try.

The reason it is better to go for paid traffic generation methods first is because with paid advertising, you can get quick results. You also can determine which keywords produce good ROI. Once you have carried out paid advertising for a few weeks, you can switch to free advertising using the same keywords that have produced good results for you.

Free traffic generation methods will be the topic for the next article.

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Getting Started in Internet Marketing (part 4)

admin — Fri, 11 Jun 2010 01:44:24 +0000

Now that you have got a product, the next logical step would be to sell it. Here’s where many newbie Internet marketers get it wrong.

The biggest mistake you can make is to set up a website, write about your ebook on the website and expect people to visit your website in droves and buy your ebook. It does not work that way. In other words, if you think you can ‘create it and they will come’, you are mistaken. Even with targeted keywords, great website design and a killer product, hardly anyone will find your website if you do not promote it.

So there are a few more steps to take before you will see your first sale.

Firstly, you need to design your website. In the past, you could get by with a simple two page website – a sales letter and a thank you or download page. As recently as 4 years ago, such simple websites would still get ranked by Google. Actually 4 years is a long time in Internet marketing and a lot has happened since then. The most significant development was the Google Slap.

The Google Slap is the term used to mean that Google now wants your website to contain quality content and not just a sales pitch. These days, if you just put up a 2 page website without good content, Google will not rank it well. In other words, you will find your website in page 1,245 in Google’s search results or something like that.

So when you design your website, you have to make sure that it has more than just a sales page. There are many ways to design a website and each person has his or her own preference. A good practice would be to make your website have at least 8 pages – a home page, a sales page, a blog, a thank you or download page, a privacy policy, a disclaimer (especially if your product is connected with making money), a contact page and an about us page.

Briefly, a home page would contain a welcome message and an introduction to your website. It should also contain an opt-in box where you collect the names and emails of visitors so that you can build your list. To incentivize visitors to give you their names and emails, you need to provide a freebie like a short report, video, audio or a newsletter. Make your freebie connected to your niche topic.

A blog would contain the latest news in your niche, interesting articles or your personal teaching on your niche. Many Internet marketers and webmasters put their blog in a separate directory on their website. That means the blog URL would be http://www.mydomain.com/blog. Alternatively, you could purchase another domain with the same domain name but different extension as your blog. Then you could link your blog to your main website. This gives your main website added ‘link juice’ in Google’s eyes.

‘Link juice’ is the term referring to how many links are pointing to your website. The more links you have, the better it is for your website. You need both external and internal links for your website. External links are other websites linking to yours and internal links are internal pages of your website that link to each other.

All the other pages of your website are self-explanatory. Once you have your website up, the next thing you want to do is promote it. That will be covered in the next article.

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Getting Started the Right Way in Internet Marketing (part 3)

admin — Fri, 28 May 2010 02:29:34 +0000

Now that you have identified your target market and gathered your 10 or so long tail keywords, it’s time to create your product. Product creation may take you anywhere from one day to two weeks so during this period, it is wise to put some other steps into action also. Here are 2 things you should do simultaneously with product creation.

First, you should register a domain name. Go to namecheap.com or godaddy.com. Choose one with your long tail keyword inside. If the exact long tail keyword has already been taken, try adding another word that makes it attractive, such as ‘best’, ‘tips’, ‘online’, ‘center’ etc. For example ‘organic farming’ can become ‘organicfarmingtips’.

As for the extension to choose, go for a .com if possible. If that has been taken for the domain name you want, take either a .net or .org. The next best option other than these three would be a .biz or .info. These are the common ones considered to be search engine friendly.

The reason why you should register a domain name now is that it takes 24-48 hours to propagate, and you will only be able to upload content into that domain after it has propagated. So by registering a domain name while you work on product creation, you save time.

The second thing you should do while creating your product is join relevant forums in your niche. Every niche has forums where people interested in their niche hang out. To find these forums, type the name of your niche followed by the word ‘forum’ (without quotes) at the end into Google’s search engine. So, for organic farming, it would be ‘organic farming forums’. Join at least 4 forums.

Joining a forum is easy. Just go to the sign up page and fill up the required fields. Every forum allows you to insert a signature. Here’s where you should put your website URL with some catchy statement. If your website has not been set up yet, you can add your signature later.

One feature to utilize in your signature is BB Codes. BB Codes is like html. For your signature you only need to know 2 BB Codes – the one for hyperlinking and the one for making your words bold. To hyperlink your words to your website URL, the opening BB Code is [url=http://www.yourdomain.com] and the closing BB Code is [/url]. For example, if you want to hyperlink the sentence, ‘Secret Tips to Organic Farming for Good Health’, type [url=http://www.yourdomain.com]Secret Tips to Organic Farming for Good Health[/url] in your signature column. Now anyone who clicks on that sentence will be directed to your website.

And if you want to bold your words, just add the bold BB Codes which are [b] and [/b] at the beginning and the end of the string of code above. So it would appear like this – [b][url=http://www.yourdomain.com]Secret Tips to Organic Farming for Good Health[/url][/b]. Most forums have BB Code on by default. But check just in case.

For more BB Codes, just Google it.

It’s important to join forums as soon as possible because it takes time to build relationships. So post anything you want into these forums everyday (take 30 minutes a day). If you aren’t very knowledgeable in that niche, just post intelligent questions. The more posts you make, the better your standing in the forum. The relationships you make in these forums will be very valuable to you when your product is ready.

Another important thing to do while at forums is to look for the most frequently asked questions and most common problems faced by the members in the forums. Take note of these because you want to include these into your product.

Now for product creation. The easiest way to create your product is to go to Amazon and type in the main keyword for your niche. Amazon will probably produce a list of books on that topic. Find one you like and look into the contents page. Copy the contents page and re-write the chapter titles the best you can. Also include the questions and problems that you found in the forums into the chapters.

The fastest way to produce your product is to outsource it. Go to elance.com or guru.com and post a job for a researcher to research the list of chapters you have compiled. This person only has to cut and paste information from various sources according to the chapters you give him. It should not take more than 2 or 3 days.

Once you get the research back, look for a writer to re-write the research materials into an ebook of 80 to 100 pages in length. This should take no longer than a week. You can find good writers from the Philippines who work at cheap rates. Be prepared to pay about $100 for the researcher and $200 for the writer.

So in about 10 days you should have your product ready. Now you need a designer to design your ebook cover and website. What to do from here onwards will be covered in the next article.

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Best Ways to Create Successful Blogs

Guest Author — Fri, 28 May 2010 02:28:44 +0000

Blogging is a skill to master just like any of the other online money making methods. You need to understand how blogging works in order to see success with it. As an internet marketer blogging can increase your market reach and bring in new customers. Blogging is low maintenance but does requires you to update it every once in a while; with the right knowledge you can cash-in with minimum effort. Here are a few hints for you to use to help your blog be more successful.

An RSS Feed can give your blog an advantage. ”Really Simple Syndication” is the full meaning of RSS. Many blogs now come with their feeds already enabled. You can stick with your own blog’s feed or you can choose one of the many that are available from other companies for free. Sometimes a third party system is better because it might have further reach across the net than your blog’s RSS; in this case you can use Feedburner who was recently bought by Google.

Once a reader subscribes to your RSS Feed they can read your posts whenever you add new content without the need of visiting your site. It is a major convenience when someone gets updated through their feed reader every time you make a post and it can also serve as a reminder in case they forgot about your blog. You get to flex your creativity when it’s time to choose a theme for your blog. There are a lot of companies out there that will build you a custom made blogging theme or template for a fee. Of course, there are also millions of free themes you can download if you prefer get started as cost-effectively as possible.

You have the choice of literally millions of different free themes and templates for your blog. If you want a custom built blog, but don’t want to pay for it, why not download a free theme and tweak the code a little so it appears unique?

You may have the idea of writing a long explanatory post about your blog. You will have the urge to explain why you are starting your blog and what you hope to accomplish. The only problem with doing this is that after a few weeks, this long explanation about your blog will be hard to find because of all the other posts you’ve (hopefully!) written. What you might do instead is to make a separate page describing yourself rather than a post. Having a page like this is good because it’s easier to find than a single post, and people can easily find out the basic facts about your blog. There are many hints and tricks available to teach internet marketers about effective blogging. When your blog is running, you’ll find maintaining it take much less time than some people think. You might even end up enjoying your blogging activities. This could mean your blog becomes a source of fun as well as a source of revenue for your business. Have some fun with your blog and who knows where it could lead you?

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Creating An Email List Is a Must; Is This True or Not?

Guest Author — Fri, 28 May 2010 02:26:29 +0000

Any successful internet marketer will be happy to tell you that the money is in the list.

Why do online marketers feel the need to push this same piece of advice at anyone who will listen?

Is having your own mailing list really that crucial to success? Innovations in affiliate marketing can be seen at this Fast Track Cash page.

Yes, it really is that important. Building a list of responsive people means you will have access to an entire list of people who are already interested in your products or services. Your online mailing list is an asset for your business that can provide higher conversion rates, more sales and far less advertising costs. Acquiring new customers for your business can be very expensive, especially with the rising costs of advertising. If you use Adwords and it costs you 50 cents per click to bring in new visitors to your site, you’re paying $50 for every 100 new visitors you receive.

Let’s say you use Adwords to bring in new visitors and that you pay 50 cents for each click, this would mean you’re paying $500 for 100 clicks through to your site. If you only have a conversion rate of 2%, this means you’ll make 2 sales for every 100 visitors you paid for. Comparatively, if you get that visitor to sign up for your mailing list, you have the chance to raise your conversion rates as high as 40%. For this reason, it’s clear to see how spending some time building your list can make such a big impact on your business.

In this article we’ll look at some simple things you can do to begin building your list.

You can have your subscribers recommend your list to others. If you brush this away you are leaving a ton of money on the table. This method is known as word-of-mouth marketing. You should focus part of your list building efforts on viral marketing. Viral growth depends on one main fact: Is your list worth being on? If you really want to see your list grow then offer your subscribers a commission on every product that a person buys that signed up through them. Your subscribers will grow to trust you as they realize how valuable your messages are and as a result will market it for you by suggesting to other to sign-up. For example, you can also give them a free report (with a link to your opt-in box) and have them distribute it to their friends, put it on their website or blog, etc. Super new marketing revolutions can be found at this Fast Track Cash Bonus page.

List building can turn out to be a slow, dull and boring process that takes months or years if you don’t know what you’re doing. There are many ways to speed up up your list building process and the best way to do this is to learn it from the right source. You could work with a mentor or teacher who can show you the best list building tactics. You know you’ll be able to build huge lists quickly, filled with responsive subscribers. When you have a mentor, there are many mistakes you can avoid on the long run. In order to keep ahead of your competitors, you need to build that list fast.

Maybe you’ve been neglecting the online business facts of life if you’re a marketer who does not have a list. If you dream of having a highly profitable business that will last, then sit down and start planning out how to create your own targeted email list.

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Blogging for Profit

admin — Sat, 22 May 2010 15:59:44 +0000

Blogging is becoming an increasingly popular way for entrepreneurs to earn a living online while doing something they really enjoy. In many cases bloggers can profit with very little effort. There may be quite a bit of work involved in the beginning with designing a method of gaining revenue and promoting the website but once this is established simply maintaining the blog with regular postings may be enough to keep the revenue rolling in.

Two of the most popular methods for generating a profit from blogging include advertising methods. This includes advertising with AdSense and securing independent advertisers. This article will discuss these two methods of advertising on a blog.

Using AdSense to Generate Revenue

Using AdSense is one of the most popular ways for bloggers to generate revenue from their blog. This method is so popular because it is also very simple. AdSense is a program offered by Google where bloggers agree to have advertisements on their website and are compensated when users click on these advertisements. Bloggers simply have to create a blog and submit the website address of the blog as well as some other information to apply for participation in AdSense.

Once a blog is approved the owner is given code they can simply copy and paste to have advertisements displayed on their blog. Google then serves appropriate advertisements each time the blog is accessed. Whenever possible, the advertisements served on the blog are closely related to the content of the blog because Google crawls the website ahead of time to determine which advertisements are relevant to the content.

Blog owners do have some ability to place restrictions on the types of advertisements which may appear on the blog. For example the blog owner can specify adult advertisements are not to appear on the blog and Google will filter these out.

How Advertisements on a Blog Generate Revenue

Many bloggers use advertisements on their blogs to generate a profit. This method of advertising is more difficult than using AdSense but it can be significantly more financially beneficial to the blogger. This method of advertising is similar to the type of targeted advertising often seen in magazines.

For example magazines for parents often feature advertisements which will appeal to parents such as advertisements for toys, children’s clothing or foods popular with children. Likewise a magazine for runners may feature advertisements for shoes, athletic clothing, races or training equipment. In these cases the advertisers pay for advertising space in the magazine in the hopes that the magazine’s audience will be enticed to purchase products or services after seeing these advertisements.

Blog owners can use this type of advertising but it can be hard to find willing advertisers. However, there are some factors which may make an advertiser more willing to have an advertisement appear on a blog. One of the most important factors for advertisers is the amount of traffic the blog receives. This is important because advertisers who are paying for ad space are more likely to invest in a blog with high traffic than one with very little traffic.

Another important factor for advertisers is the focus of the blog. Advertisers are more likely to purchase advertising space from a blog with a specific focus of interest to the advertiser’s target audience. Like the examples listed previously of magazines for parents and runners, advertisers want to advertise on a blog which is already reaching the same target audience.

Bloggers who utilize advertising on their website may be compensated in a number of different ways. Some advertisers may pay a set fee for the advertisement to run on the website for either a set amount of time or for a set number of page views. This means the advertiser may purchase space for a set number of days, weeks or months or may purchase space for a set number of times the advertisement is served to website visitors.

Alternately the advertiser may choose to compensate the blogger according to the number of times specific actions occur. This may include users clicking through the advertisement or users making a purchase after clicking through the advertisement. The type of compensation offered will have to be worked out between the blogger and advertiser beforehand to determine a fair method of payment.

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Affiliate Marketing and Blogging

admin — Sat, 15 May 2010 23:36:00 +0000

Affiliate marketing is one way in which bloggers utilize their blog to generate revenue. The amount of revenue generated by a blog featuring affiliate marketing links may vary significantly depending on the amount of traffic the blog receives as well as the compensation offered for the affiliate marketing.

Affiliate marketing essentially entails creating a link on the blog to another company’s website. The other company then compensates the blog owner according to a previously agreed upon contract. This compensation may be awarded in a number of different ways. The blog owner may be compensated each time the advertisement is served, each time a unique website visitor clicks through the advertisement or each time a blog visitor performs a desired action such as making a purchase or registering with the website.

This article will discuss some aspects of affiliate marketing which bloggers should understand including selecting opportunities carefully, maximizing the income potential for these opportunities and understanding the requirements associated with these affiliate marketing opportunities.

Selecting Affiliate Marketing Opportunities

There is a wide variety of affiliate marketing opportunities available. Many different companies and websites offer affiliate marketing opportunities. In most cases the blog owner simply needs to submit the website address of his blog along with some other basic information for approval.

In most cases the company is not likely to reject the application unless the content of the website is deemed to be objectionable or otherwise in conflict of interest with the company’s goals.

However, although getting approved to display affiliate links on your website is a rather simple process, this does not mean blog owners should select these affiliate marketing opportunities without discretion. It is a far better idea to carefully select affiliate marketing opportunities with companies who are of interest to the target audience of the blog.

A well focused blog that is reaching a specific target audience should seek to display marketing links directing website traffic to companies which complement the blog without acting as direct competition to the blog. This helps to ensure the blog visitors will not only be interested in the affiliate marketing links and therefore more likely to click on the links but will also help to ensure the blog visitors do not find the affiliate marketing links to be bothersome.

Maximizing Affiliate Marketing Opportunities

Once blog owners have selected affiliate marketing opportunities it is time to consider how they can maximize the profit generated by these links. There are a couple of critical factors which blog owners should carefully consider to help maximize their profit from affiliate marketing. This includes regularly evaluating the effectiveness of the affiliate links and promoting the blog to maximize traffic.

Blog owners who incorporate affiliate marketing into their blog should regularly evaluate the effectiveness of the affiliate links. This can be done by comparing the percentage of blog visitors who click on the affiliate links to the overall blog traffic.

A blog which has high traffic but a relatively small percentage of visitors who click on the affiliate links should consider making changes to attempt to entice more blog visitors to click on the links. These changes can involve the aesthetics, size or location of the advertisements. Making only one change at a time is recommended because it makes it easier for the blog owner to evaluate which changes are most beneficial.

Blog owners can also help to maximize the profit from their affiliate marketing opportunities by doing self promotion to drive additional website to the blog. This will likely be beneficial because higher website traffic will generally translate to greater profit from affiliate marketing. Additionally, the blog owner may want to occasionally mention companies for which they are an affiliate to generate interest in the advertisements on the website.

Understanding Affiliate Marketing Requirements

Finally, blog owners should pay careful attention to the affiliate marketing agreements they enter. This is important because some companies may place restrictions on the usage of a link to their website. This may include restrictions such as avoiding objectionable content, not including links or advertisements for direct competitors or restrictions on the appearance of the affiliate links.

Failure to adhere to these guidelines may result in the blog losing affiliate privileges and the blog owner being denied compensation.

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Quick Blogging Hints for Internet Marketers

Guest Author — Mon, 10 May 2010 02:32:04 +0000

Blogging is a skill to master just like any of the other online money making methods. You need to understand how blogging works in order to see success with it. As an internet marketer blogging can increase your market reach and bring in new customers. If you take the time to learn the few techniques it take to become a successful blogger then you can start making lots of money with very little effort. Read on to find out you can learn to blog like a professional.

Create blog posts consistently. This helps get you into the right frame of mind when you start a blog. This is a crucial factor in getting more traffic to your blog. Knowing that there will be new content gives your viewers a good reason to keep returning to your site. You do not have to post everyday (though that may be tempting, especially in the beginning). Whether you want to do a long post once a month or short ones every few days, or something in between is your choice. As long as readers know when you will post you can post however often or little as you like. Just make a schedule and stick to it!

Plan your posting topics in advance. Deciding on your posting topics does not have to be difficult. The best way to figure out what you should post about is to sit down and make a list of everything that you can think of about your niche or topic. So if your blog is about training dogs, for example, you could make a list of the different dog breeds and what you know about them, or several different training styles; you would soon have a good list of blog post topics. Or if your blog is about online marketing, you could make a list about every way you know of to make money online and writes one or more posts about each of these. The more you get used to posting, the easier it will be to come up with posting topics.

Some people start their blog with a post giving a detailed explanation about themselves. You probably have some great ambitions for your blog and you want to tell everyone what these are. Before you do this, you should remember that you will soon be writing lots of other posts that will soon make this introduction hard to find. One alternative to this would be to write a page (rather than a post), such as an About Me page, that tells everyone what you and your blog are all about. If you do this, people can easily find your About Me page, no matter how many posts your blog has.

Although, these are some extremely powerful methods; they are only the tip of the iceberg. Blogging is one of many major mediums that can be utilized in order to connect with people and become the solver of their problems, all while making an extraordinary income. The only thing that’s holding you back from becoming a successful blogger is yourself. Don’t take this information lightly because these are the same tactics that super-affiliates are using to make huge incomes.

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How To Get Started in Internet Marketing (Step 2) – Researching The Market

admin — Sat, 08 May 2010 19:03:54 +0000

You can find many ways to earn an income on the internet. But it doesn’t matter which option you select, it all starts out with market analysis. You have got to locate a group of buyers who have a typical difficulty or need. Then all you have to do is offer them information that will answer the difficulty or satisfy the need.

Market study can be divided into two components – finding a lucrative niche along with uncovering long tail key phrases inside of that niche. The best part is the fact that there are quite a few zero cost resources available to do this. Some of the best resources are offered by Google itself. And so the first thing to do is subscribe for an account with Google. When you have completed that, head over to Google’s search-based keyword tool at www.google.com/sktool. Type in the terms ‘buy, purchase, order, get’ (without quotation marks) into the search area. The sktool will list out 800 words or terms that will include these buying keywords along with additional useful data such as level of competition, queries each month etc. All you have to do is pick the phrase that you believe is the most suitable for yourself, preferably one that has no less than 2,500 queries per month.

After that, mouse click on the icon that looks like a magnifying glass next to the search term that you have chosen. This will take you to Google Insights for Search, an additional totally free tool from Google at www.google.com/insights. It’ll automatically lookup the term that you have selected and generate the related information at Google insights. Scroll down to the lower portion of the page and you will notice other similar search phrases. Take note of all the associated search phrases that you find.

Now you would likely have around 10 buying keyword terms in a selected market. This simply implies that there are people looking for advice to remedy a problem or meet a need within this niche. Then, you will need to research even more into how big a sector this niche is and find additional search term ideas.

Go to amazon.com, ebay.com, magazines.com and also clickbank.com. Insert the main keyword of the niche into the search area and find out if there are products that are mentioned in these websites within this particular niche. Chances are you will locate products in all these websites pertaining to your niche. Briefly examine some of the products for suggestions – both search term ideas and product or service ideas. The next step is to locate long tail keywords.

To do this, check out Google’s external keyword tool at https://adwords.google.com/select/KeywordToolExternal. Type in your 10 keywords and it will crank out a listing of associated keywords. Take note of the keyword phrases with no less than 3 words in them (long tail keywords) and which generate at least 2,500 searches each month.

Now proceed to the Google search engine at www.google.com and enter in the main keyword in quotation marks. While you are typing, Google is going to present you with related search terms. Take note of the long tail keywords. As soon as you press the search button, Google will list out all of the websites relevant to your search phrase (this is known as the SERP or Search Engine Results Page). Take note of the number of websites displayed (it is listed at the top right hand corner of the page). You are targeting keywords with a maximum of 1,000,000 websites. When it is substantially higher than 1 million, then the keyword is way too competitive. Carry out the same thing with all of the search terms that you have and pick out all those that have got fewer than 1 million competing websites.

For each of the key phrases you type into Google, look at the bottom of the SERP and you’ll find extra suggested associated keywords. Click on them and you will discover a lot more keywords. Drill lower into the keywords as far as you can until eventually you discover long tail keywords with lower than 1 million competing websites.

So long as you have performed your market research good enough, you will at this point have found a niche that includes serious customers along with the long tail keywords (about 10 will be alright) that they use to search in the search engine for info to do with a product to purchase. The subsequent step will be Product or service Analysis and Creation which is going to be discussed in the next article.