Steve Dahl

Ha, this week. I got to talk to one of my favorite people in the world. Yes, there is a fair amount of ass kissing in this podcast, but when you get a chance to talk to Steve Dahl. I mean radio legend Steve Dahl. You must pay homage to all of the things that he has done in 35 plus years of radio and podcasting.

From Disco Demolition to playing the audio of his first born to having his vasectomy done live on the air. He was one of the first radio personalities to have his own website; he has had his finger on the pulse of his many fan when it comes to social media from being on Twitter and Facebook very early on.

Disco Demolition

He owns all of his past shows, and now includes them as a part of the monthly subscription package on Saturday’s. In recent weeks, he has added Kevin Mathews and James VonOsdol. Kevin does a twice weekly show and James will be doing a weekly or bi-weekly show. (I think there is room for me)hint hint…

Steve and I talk about his being an early adopter from setting up a tv and vcr for his kids to watch, to his website, I remember him being on AOL in the early days. He was offering his shows almost as soon as he could as a free download on his site. I was working in South Bend at the time and I would miss part of his show. So, I would often listen to it a day later or catch the first half when I got home.

Chicago radio in recent years had really gone downhill. I remember up through my mid-30’s I hated not being able to ear Chicago radio. Now, if you go to any American city it all sounds the same like going to McDonald’s they all taste the same. In McD that is good in radio that kind of sucks.

What led to the downfall of Chicago radio? The people meter…Steve personally went from #1 in 25 to 54 age range to 29^th. The people reader listened to what you were listening to, if you were in an elevator. Yeah, it registered that.

Steve thinks and I agree there is not much that can be done to fix it. I mean for crying out loud Johnny B. is on WGN. As more and more stations continue to act like they are a TV station and continually “tease” what is coming next and never really do it. We will have to learn to live with drivel like and Eric and Kathy, and I am afraid that there is not a whole that can be done.

Well, there is you can subscribe to the Steve Dahl Show, it is a mere $9.95 a month. As, I said while I was talking to Steve, he is as funny as he has ever been, and as his network grows. It is only going to get better.

You can listen to the Dahl Show from 02/08/12 by visiting the Dahl Show by clicking here

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Burnin’ Boats

Dave

This is not your daddy’s podcast. This week I got a little bit of rant in me.

Dave throws a rant

I talk about domain names, and the importance of owning your own name. I find it funny when I see or hear about real estate agents that do not own their own domain name.  I know of several local companies both real estate and others that incorporate, but do not buy their name or were never able to get their own domain.

I picked up that we are using for a local training blog. Well, within a day or so of picking it up on auction at GoDaddy. I got an email requesting to buy the domain for $250. I thought nothing of it, but I wanted to see if they would match my counter. So, I shot them over $10,000 counter. I really did not think they would match it, but what the heck. I had nothing to lose.

Yeah, they did not go that high, but they did counter my counter with $1000. I did not accept it, but I speculated how they came to lose this 10 or 12 year old domain. They had an outside person buy the domain and when it came time to renew it they never renewed. Maybe there was an invoice not paid. Whatever it was, they lost a aged domain and I picked one up for $20 bucks.

I offer a tool of the week. I am a huge fan of gmail. I do not use outlook or any other mail client preferring to run all the email through gmail. So, I rely on some tools like rapportive and boomerang.

Rapportive is a tool that lets you see what social networks the senderis on. Here you see I got an email from @CoachLee.

my favorite gmail tool

Boomerang allows me to send an email and if I do not hear back, it will resend the email. Plus, it will allow me to send an email later. I really like that option as I

another great gmail tool

work a little late at night, and I do not want them to know that I am up that later and/or since that a lot of people have smart phones. I do not want to wake them up with an email.

Speaking of smartphones, I just read that over half the people used a mobile device for shopping over the Christmas. Does your business have a mobile stategy?

Here is where I go on the rant

I am getting back into real estate. I explain why I am getting back into real estate. I think that some agents local or not do not do enough to market their homes. They simply drop a sign in the yard and walk away, hoping and waiting for that phone call.

I am going to say, I am sorry now, but this has irritated me for more than a few years and then to see, but we will see if I am going to succeed or whether or not I will crash and burn.

Dave

#DaveCast 25: CoWork Spaces and Live Event Coverage

@AndreaCook

This week on the #DaveCast I skyped it up with @AndreaCook, owner of The Midas Center a co-work space in Plymouth, IN. Yes, Plymouth Indiana, a small town in north central Indiana of about 12,000 people, and they have a vibrant business solution of professional office space that could meet the needs of many of us who work remotely.

What is CoWork Space?

It is an emerging trend that is catching on more and more everyday across the United States and the globe in urban and rural locations.

A cowork space brings together likeminded professionals to a shared work space environment allowing for flexibility and cost-savings for an office while gaining the benefit of synergy from working side by side in a collaborative professional community. It’s perfect for small businesses and solopreneurs who are looking to stretch their marketing budgets and benefit from the social interactions found in a professional community

Some cowork spaces offer an open floor-plan with no walls. If you want improve communications with in your office, open up your area, tear down your walls and your people will start learning and thriving from each other.

The Midas Center offers a wide variety of amenities from:

The Midas Center

• Coffee bar
• Message center
• Gig board
• Super fast WiFi
• Whiteboards
• Green (environmentally friendly) environment

Live Event Coverage?

Another one of Andrea’s business offerings is live event coverage which covers trade shows or conferences. She tweets, live blogs in a way that brings additional attention to you, your company and your brand.

I have seen examples of her work and how it increases of traffic and attention paid to a conference or event that it might not have gotten otherwise. It frees up the event coordinator to focus on the event rather than jumping around on Twitter or other social platforms.  It also gives them an extra set of eyes to help avoid any issues that may arise, but most of all the marketing efforts before, during and after are unbeatable.

For more information on Andrea and her Live Event Coverage company visit her site.

I want to thank the #DaveCast sponsor SimpleNexus.com the makers of branded mortgage and real estate calculator apps.

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A #90Dave update, I have maintained the last few weeks. My issue is night eating. I need to focus on my “Why”, but the Body by Vi system offers a great meal replacement drink. I just need to know when to say when at night.

Till next week – burn boats

Dave

Why I Podcast?

I think I have wrote and written and am re-writing this post.

I am actually typing this one out and I have not done it this way in a long time.

Why do I podcast? Most of you have heard me talk about Steve Dahl. I went to college to be the next Steve Dahl. Well, I guess you all can figure out that did not happen. But, I have always wanted to entertain. I, even, did a radio show for free for with one partner for over a year and then another show for nearly as long.

I started my first podcast which was about mortgages and that did not last all that long. No one really cares about mortgages…

I chose to do a podcast for several reasons

1. I want to share my knowledge

I have an opinion and I really want to share it. I am pretty well versed and know more than the average bear in video marketing, SEO, local SEO, Google products, mobile applications, SMS marketing and marketing in general.

2. I want to make more money

This is really a two parter –

I would like to make more money doing the podcast and that is why I got a sponsor. SimpleNexus was the first to do become a sponsor and it is an affiliate relationship, and if you sign up then you will get a 10% discount by the using the code “Daver”.

I think it is a good way to be recognized as a speaker and be invited to speak at events from real estate and mortgage to marketing and even as a keynote.

That sums it up that is why I podcast.

I love listening to podcasts. They are a narrowcast. I can just about listen to anything that I want. I can just about find it on iTunes. I have even heard a sex show done in the voice of Jimmy Stewart.

I can listen to a podcast anywhere and anytime. In the car, the gym, working around the house, mowing the yard, etc…the list is endless. The downside seems to be is laughing out loud in the grocery store.

I called up Coach Lee again. I tossed it out on twitter and facebook and she was the one that responded first. We talked about how little planning do and I think I suffered from this on this podcast today. But, I had heard recently that the United States ranks eleventh in the American Dream. Needless to say, I was shocked to say the least, ten other countries rank higher that we do in the American Dream. How the heck did that happen?

I am still out to make mine happen

Dave

Why so many real estate agents fail at social?

Just about two weeks ago, I was sitting by the pool in sunny Punta Gorda with nothing better to do.  With iPad in hand I started to peruse the real estate Twitter stream that I set up. I was not looking for anyone or anything to pick, but for an idea that I could glean (that I could steal for my local market). However,  I starting seeing a trend develop. I was noticing some real estate agents trying to fit that round peg into the square hole. In a sense, pushing old media/marketing ways into new marketing mediums.

Let me start out by saying…I really do like the idea of listings getting their own website. I like the “idea” of it, but there is a better way to do it. A much better way to do it, but your new listing does not need it’s own twitter account. In my mind, the thought of that has #FAIL all over it.

First, I am will to bet that if your listing has a Twitter account then I can safely assume that you do. So, why are you trying to bleed away your social brand by enticing them to look away. There are plenty of other distractions out there don’t give them another outlet.

Second, in an effort to be noticed, you are probably using a local hashtag or two. Also, if you are tweeting as a “house”. I do not see envision a lot of changing up of the content or tweets  that much. Chances are very high then, that you are going to be darn close to the Twitter spam with your near constant and unchanging twitter message.

Third, by tweeting as a house, you are missing a great opportunity to brand yourself as anything but a twitter spammer. If you do not understand the power of branding then we have a lot more work to do than just altering your Twitter use. More on the power of branding, I still get recognized as a local mortgage expert even after being out of the business for nearly two years and rarely does a week or two go buy that I get a question or a call.

While, I may applaud you for the tad bit of innovation, but you are barely out of the box on this one. There are so many other options out there that you can take advantage of that you are not doing. Also, I do not want to hear that you do no have time. We all have the same 24 hours. It is time to work smarter rather than harder.

Also, it is time to get over the “it has to be perfect” or I will never post it. No one is, and not many of us expect it and it is better to seen as being out there doing something than not seen at all. It is really something to experience the “ISYOT” effect. If you want to be a successful agent you want to be recognized and have people say to you, “hey, I have seen you out there”. More on that in a later post.

As Twitter grows in popularity along with the other social channels, and as any new medium. Marketers, in any business, try to fit the round peg in a square hole. They try to  broadcast as if they are still marketing in a newspaper, radio or TV. I urge anyone trying to use Twitter or any other social medium to learn that particular channels best use and find out what your follower expects.

The majority of those on Twitter generally expect some level engagement rather than tuning into a broadcast.

Oh, the one huge downside of having every listing having it’s own website – search engine rankings, but that discussion is for another day.

Let’s burn some boats

Dave

FYI: I will be an active agent again here real soon, by 2/1/12

This week, I got the chance to Skype in with Robby Slaughter (@robbyslaughter) of Slaughter Development and the author of “Failure: the Secret to Success”. I met Robby several years ago when we presented at one of the RE BarCamps in Indianapolis.

Fail This

Mr. Robby Slaughter

I have always enjoyed talking to Robby, and I do not for the life of me know why it took me so long to get him on the #DaveCast. Well, I finally got him on the show, and with his busy schedule this is no easy feat.

Robby is an expert at productivity, and I have been having some issues with my email. Every day, I seem to be caught up in a virtual landslide of email. I know really what I need to do, but I always used my email wrong. I chose to keep it open like a giant library. However, I am willing to bet we all deal with email overload and it keeps up from being truly productive.

Here are some of the tips that Robby shared with me on Email Productivity.

First, we really need to break down elements of email -

1. Clients (gmail, outlook and so on)

2. Server and systems (where the emails are stored)

3. Spam filtering

Second, don’t bow to expectations –

We train the people that email us as to what to expect.  When someone emails us and we grab our phone or jump on the computer and bang out an immediate response.  Then their expectations are that – we jump like we are Pavlov’s dog. We need to break that habit, and we do that by not allowing ourselves to be tied to rapid email response,

Third, go offline –

We can stem the flow of email by using setting that are in about every major email client. It will stem the flow, the wave of email that fills our boxes every day.  I don’t think you can do this one with first doing number two. So, keep that in mind.

You will need to listen to the #DaveCast to lean what 5-word email that cost U.S. taxpayers $10 million dollars. Yes, one 5- word email cost $10 million dollars in bandwidth, time and computer downtime.

We, also, took on the idea of “Medium Change”. Where you will email someone and they will text you back or call you.  I am seeing this more and more in the age of Facebook. I am not a fan of Facebook email!

Personal Productivity:

I wish I was more productive. I suffer from junk overload. I have a messy desk, a messy office and I need to learn to toss things away or recycle them. Robby, again, shared with me some tip to make us all more productive.

1. Chunking – do less and do it longer

When I write my blogs, I will hand write my blogs out by hand to avoid the electronic pull of the computer. When I start writing, I will generally write more than one post and the post will be longer than if I had gone in and typed them to begin with.

2. Pen & Paper – a place to write anything, just for you to read

No more relying on your memory to send someone a link or where they tell you to go eat and you will not offend anyone when you grab your phone to add some notes about your conversation.

3. Plenty of room in the future –

We are all busy today, tomorrow or next week, but we are not busy 3 or 4 months down the road. When whatever project you set forth in the future, you can either keep it, ignore it and push it out once again.

Failure: the Key to Success:

We should not fear failure. You should not go out tempt failure, but so much can be learned by failing. Do not pretend that it never happened, do not hide it. Think of all of the famous people that failed, and their failures are what made them to the extraordinary things that made us come to know them.

Fail This

Abraham Lincoln –

• lost almost every election he was in
• filed bankruptcy
• became the 16^th president and known as one of the greatest American Presidents

Michael Jordan –

• was cut from his high school basketball team as a sophomore
• missed more game winning shots than he made
• won 6 NBA championships & is part-owner of an NBA team

I still find it very funny and incredibly sad that we seemingly have a generation of kids that never knew loss. They all got participation medals or trophies. We simply ignored the reality of failure.

Personally, I have learned more in failure than I ever did in success.

Do not be afraid to fail, take that step out on the ledge, if you fail in business. In America, we all love an underdog.

To order Robby’s book, “Failure: the Key to Success”*

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I really hope you are enjoying the #Davecast, and if you are please leave me a comment/recommendation on iTunes.

Burning Boats,

Dave

*affiliate link

I am doing this episode of the #DaveCast with a bit of egg on my face. I had originally done a great episode of with Harrison Painter and Ricky Lee Potts on QR Codes, but some where in the sands of time and recesses of my hard drive. I lost the episode,

So, in an effort to keep my goal for 2012 and do a weekly show. I scrambled Wednesday night through together this goals episode at the last minute. I am sure you will find it informative.

I wanted to share with you all some of my Goals and Plan I have for 2012 and beyond. I am also adding on to my 11/1/11 #90Dave weight goals.

2011 was a real butt kicker for me, it seemed that every time I took two step forwards I fell back one. “Frustrating” would be the word of the year for me. I hate when a sports team uses the term “rebuilding year”. Well, that is what 2011 felt like to me.

A couple of days ago, I commented on Facebook that I never felt more prepared for any year than 2012.  You know how muck favors the prepared mind. I am going to be so lucky in 2012.

I have a more formal announcement coming in a week or so after I have my real estate license renewed and I am back in the MLS very early in 2012. Yes, you read that right I did say I am getting back into real estate, but this time as a real estate agent. If you are not looking over your shoulder you will be soon.

90 Day Challenge

#90Dave started back on 11/1/11

I tipped the scales at a fat 292lbs and two months later I getting compliments all over the place at 269lbs. I lost 23lbs in 2 months and those months had Thanksgiving and Holiday parties galore. Two of the hardest months of the year to lose weight. Also, to top it all off the Girl was home and the Mom made some of the best fudge she has ever made.

DaveWoodson.com 

I spoke more than a few times in 2011 from Chicago to Cincinnati to Indianapolis and South Bend on a variety of subjects from Local Social Marketing, Video Marketing and Social Media Marketing. I was even invited to be a panelist in New York at Inman Real Estate Connect, one of the biggest real estate conventions in the United States. So, in 2012, I set some big public speaking goals.

Goal

Speak 8 to 10 times.

The Podcast

Doing the #DaveCast has truly been an incredible experience for me. I have had some killer guests on the show in the last quarter of 2011 and I am building on that success for a great 2012. I have some great plans and guests lined up and the information that I hope to provide will knock your socks off. The problem with these goals for 2012 is that they just may be too easy

Goal

• weekly show of 45 to 60 minutes
  

  DaveCast

• 1 to 2 guests a month
• get the show into the Top 10 on iTunes
• I want to interview a couple of the guys I look up to like Todd Duncan and Andy Andrews

I know the 3rd and 4th goal will not be easy, but not all of your goals should be easy. The trick is that they should be attainable and realistically set high and they are all that. I am going to add a little wrinkle to the weekly podcast. I am going to add a bi-monthly, free and educational webinar with little to no selling like you do other sites.

Goal

• do 6 to 9 webinars
• free with little to no selling
• offer a lot of great information

getUnoticed

I am keeping this one pretty close to the chest. In 2011, I had to do a major shift in strategy and to add insult to injury. I doubt I will ever take on another business partner without some sort of serious super air tight partner agreement not to mention a lot of pondering and prayer.

Currently, I have 10 active, traffic getting and lead generating local websites in several Indiana cities.

Goal

• add 10 more site (3/12)
• add 1 employee (8/12)

Blatant plug here for getUnoticed, to learn more about the Local Lead Generation and other services offered visit getUnoticed today or call us at (219)872-8000.

If you are thinking I have a lot of work to do? Well, you are right and you are wrong. What I like about what I do with DaveWoodson, the real estate and getUnoticed they all tend to feed off of each other. To learn about how I do it you will need to listen the #DaveCast and contact me how to consult and speak at your next event.

Some of my other goals for 2012 with no real time frame. I wanted to get them out there and written down as they are more than mere wishes and wants.

1. do more videos (for myself and other businesses)
2. read more and therefore learn more
3. scheduling with these goals. I cannot afford to let any thing fall through the cracks.

I do not for a moment think that 2012 will be a piece of cake. However, I have tied some emotional value to all of my goals.

I have them all written down and aligned to my beliefs.

All my goals are mine and/or mutually agreed on with the Wife

All those goals are specific

they are measurable and attainable

they are realistically set high

And, they all have an end date and are set up a timetable.

So, all of my goals meet the “WAY SMART” way to set goals.

I am curious what some of your goals are for 2012?

Are you prepared to do what you need to do to meet them.

burning boats

Dave

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#DaveCast #21: Setting Your 2012 Goals the Right Way

A month or so ago, I sat down with Leanne Hoagland-Smith, Chief Results Officer at ADVANCED SYSTEMS and professional, while we talked about Local Social Mobile

@CoachLee

Marketing for small businesses in Northwest Indiana. It was then that she offered me a chance to take her coaching assessment. I jumped at the chance. I will admit to everyone that I have struggled since I shuttered my mortgage business in 2008 and left the industry in 2010.

I found ways to make money, but I struggled to find a footing or an attitude that best suited my needs. However, even after she sent me all that I needed to fill out which was essentially two pages and bout 10 to 15 questions. I dragged my feet. Well, within a few days, she had called me back to schedule a time for her to go over my assessment.

As we went over the assessment, I was literally floored. What I had always thought to be my strength was really a weakness and the reverse was true, and it brought a few things into a clearer view, which is helping me set my goals for the New Year. (She is offering a performance appraisal special to the listeners of the #davecast)

As the New Year approaches, most of us turn to create resolutions and set goals for the coming year. The New Year tends to kick in ideas of starting anew. Coach Lee talked about how some “do” their goals. We are taught or told to set goals and then we move right into action steps or developing a plan. We are not taught to “emotionalize” our goals, but without adding some sort of emotion to a goal. You have less of a chance of meeting your goal. The thought is that if we do not have a reason to achieve them; we will never achieve them.

We talked about the goals that we had made at the beginning of the year, and while I had not achieved all the goals that I set in beginning of 2011. I had made some great strides here in late 2011. She told that some goals do to longer for us to achieve. She had made a goal in 2010, but did see it come to fruition till late 2011 and will not happen and that was to speak internationally, and that is India at the Techniche Conference.

Several weeks ago, I did a video asking for accountability in helping me lose weight. I laid in bed one morning while my family was out doing some errands that I was not needed for. I tried to envision myself 20 years in the future at the Girl’s wedding, and I was not there. Well, not as fat diabetic man. So, I am tying in the emotion of possibly not being there for my family if I do not lose the weight.

Also, another component to keep your goals in 2012 is writing them down and posting them someplace that you see every day. I keep mine in two places, in my bathroom mirror and over my computer monitor. You need to visualize your goals, by seeing them every day and what you need to do to meet your goals.

Coach Lee shared with me her method of setting her goals, which is WAY SMART!

ready for 2012

Written down

Aligned to your passion, purpose and plan

Yours

Specific

Measurable

Attainable

Realistically set high

Time frame

I believe that if you set your goals via this method. You will experience success in achieving your goals and success in 2012.

As for me, I am below 270lbs. for the first time since this Spring and with a very well envisioned goal of hitting 225lbs. by this Summer.

I hoped you enjoy this episode of #DaveCast. Please take the time to leave a review over at iTunes.

I wish you all the success in 2012.

For more information on the program that Coach Lee offers students visit the College Success Boot Camp program.

Please visit our new sponsor Simple Nexus and use the code “daver” for 10% off and for my weight loss system

I am burning boats in 2012

Dave

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University Park Mall in Mishawaka, IN is taking a lot of heat on their Facebook business page over a news story that some grandparents were ejected from the mall for taking a picture of their grandson.

I may make some assumptions about what I think happened.

1. grandpa snaps a picture of grandson (we all have cell phone cameras now expect more of this)
2. overzealous mall cop freaks out and pushed the boundary or her job
3. she ejects both grandparents from mall
4. WNDU picks up the story, run a little blurb about it and it goes viral
5. Facebook explodes with protests, declarations of never going to shop there again, etc etc

If I am wrong about any of the above please correct me in the comments below with constructive criticism.

Here is what I would do if I were the University Park Mall.

1. I would drop any canned responses. People see through them at this point and using them just makes us mad.
2. Explain the rule that was violated and where I can see that rule posted in the mall
3. Explain why you have that rule from terrorism to corporate espionage.
4. If the officer overreacted explain what she did wrong and how you corrected the issue.
5. If you feel the need to apologize do so
6. If you feel the need to offer a correction do so, and make it appropriate free pic with Santa was cool with me.
7. Stick by your guns

Do not be wishy-washy, stand by your convictions, and do right by you and your corporation. You cannot and will not make everyone happy in this situation. If you try to make everyone happy you will just go mad and/or broke.

Burning Boats,

Dave

Once again for the 2^ndweek in a row, we have a repeat offender on the #davecast, and it was none other than Mr. Tim Davis.  He is

Mr. Tim David

an author, business coach and certified speaker/trainer with John Maxwell.

Since, we last spoke with Tim. He finally got around to getting his much anticipated children’s book “Squiggly’s Race to the Ark”. I am joking. Tim is one of the hardest working guys out there. He is a former mortgage broker and that is how I first came to learn about Tim and all the killer work he is doing.

But, this time Tim and I talk about Squiggly and his journey to the ark and all the trials and tribulations he endures along the way. All the while, little Squiggly learn about his God-given talent.  Tim has even been so gracious to offer a free gift assessment of your child’s gift. I am going to urge the Wife to do this soon for the Girl.

I strongly urge you to head over there and take the assessment for your child after you listen to the latest episode of the #DaveCast. Tim shares with us all some great stories, experiences and triumphs from Squiggly and his own extensive business and coaching background.

Squiggly's Race to the Ark

Perseverance is the key element to Squiggly getting to the ark before the rains start. Perseverance is one of the strengths, if not the main strength that any sales professional needs.  When statistics show that most sales are made after the 6^th call when most of salespeople will quit after the first or second call.

It may be a tad late to buy Squiggly for Christmas, but to order it for your children, grandkids, or for your church head on over to Squiggly and Friends and order a few up.

Personally, I cannot recommend Tim enough. If you are looking for business coach or a speaker for your business or next event, call Tim. Call Tim and I. Really, Tim has been a great friend and teacher over the years.

Again, thank you for listening. A great Christmas gift for me would be a few positive reviews in iTunes.

Have a Merry Christmas and stay tuned for next week when I do a little “best of…” of the last 20 shows. Yes, I cannot believe it either 20 shows.

Burning Boats,

Dave