David Starkweather

David Starkweather

Director of Business Analysis at DEG Digital

Kansas City, Missouri Area500+ connections

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DEG Digital
University of Kansas
Personal Website

About

David is a digital marketing professional with a wide range of experience. He has worked on projects varying from search, email and affiliate marketing campaigns to gathering business and functional requirements and writing technical documentation for large scale fortune 500 site redesigns.

Specialties: project management, technical documentation, business requirements, paid search marketing, search engine optimization, email marketing, web analytics (Google Analytics and Omniture), Axure, Visio, training presentations.

Experience working with multiple CMS systems including Ektron, Sitecore, Adobe CQ, TeamSite, MarketLive, Umbraco, Drupal and Wordpress

Activity

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Experience

  • DEG Digital

    DEG Digital

    4 years 7 months

    • Director of Business Analysis

      DEG Digital

      – Present6 months

    • Manager of Business Analysis

      DEG Digital

      – 2 years 3 months

    • Business Analyst Team Lead

      DEG Digital

      – 11 months

    • Business Analyst

      DEG Digital

      – 1 year 2 months

  • Sr. Business Analyst

    VinSolutions

    – 10 months

    - Act as the product owner for the Analytics, SEO and Social Media teams.

  • MMGY Global

    MMGY Global

    2 years 1 month

    • Sr. Interactive Business Analyst

      MMGY Global

      – 1 year 5 months

      Kansas City, Missouri Area

      - Defined the newly created BA role within the technology department
      - Created and conducted a formal discovery process for all digital projects - including stakeholder interviews, requirements documentation, wireframes and writing SOW for all digital projects
      - Created wireframes for the agency's product offerings

      In addition to the BA responsibilities, I acted as project manager and QA analyst on an as needed basis

    • Interactive Business Analyst

      MMGY Global

      – 2 years 1 month

      Kansas City, Missouri Area

  • VML

    VML

    3 years 2 months

    • Lead Business Systems Analyst

      VML

      – 3 months

      Kansas City, Missouri Area

      - Conducted stakeholder interviews
      - Documented requirements
      - Created training documentaiton and conducted global training sessions

    • Business Systems Analyst

      VML

      – 3 years

      Kansas City, Missouri Area

  • Web Manager

    Russell Stover Candies

    – 2 years 7 months

    Kansas City, Missouri Area

    - Responsible for all online marketing activities for the B2C, B2B and Corporate gift websites
    - Managed the paid search, SEO optimizations, email marketing, website marketing content creation, Adobe Analytics (Omniture) tagging and analysis.

  • Account Executive - Business Development

    Virtumundo

    – 1 year 9 months

    Overland Park, KS

    - Worked to grow the existing affiliate network
    - Created a new lead generation website along with a proprietary lead routing system that was used to collect, qualify and route all of the leads generated through the network.

  • Partnership Developer

    PlattForm Advertising

    – 1 year 10 months

    Kansas City, Missouri Area

  • Franchisee

    College Pro Painters

    – 3 years

    Olathe, KS

    I ran a profitable business for three years while being a full-time student at the University of Kansas. During those three years, I was responsible for all aspects of running the business including; sales and marketing efforts, finding and training employees, planning and managing the work from sale to completion.

Education

Honors & Awards

  • Sitecore Strategy MVP

    Sitecore

    he Sitecore MVP Award celebrates the most active Sitecore community members from around the world who provide valuable online and offline expertise that enriches the community experience and makes a difference.

    Each year, the Sitecore Most Valuable Professional (MVP) Awards recognize individuals with a passion for sharing their knowledge and expertise through active participation in online and offline Sitecore communities.

Groups

Recommendations

A preview of what LinkedIn members have to say about David:

  • “
    David is a wonderful person to work with. He is a very professional and a very friendly person too. He has got awesome knowledge towards what he is doing. I enjoyed every moment working with him. I'm sure he is an asset to any organisation.... David, It was a great pleasure working with u, I wish you all the success
  • “
    As a colleague of David, his willingness to pitch in and go the extra mile for his clients never ceased to amaze me. Outstanding customer service skills, but even more impressive was his thorough understanding of the internet landscape, and how he used that to educate his clients and consistently devise the most beneficial strategic marketing plan. If you're looking for an innovative thinker who performs well under pressure, then look no further!

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David Starkweather

David Starkweather

Director of Business Analysis at DEG Digital

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    Director of Business Analysis at DEG Digital

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    University of Kansas

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