DaxThink: Digital life

Friday fun: Funniest logo fails [updated with link!]

noreply@blogger.com (Dax Hamman) — Fri, 30 Jul 2010 13:04:00 +0000

TFIF is all I have to say about this week, TFIF. (And perhaps that will be my excuse for showing you logos first sent virally as far back as 2005...)

And so to lift the Friday spirits here are the 10 worst logo fails, courtesy of @caudron. My favorite fail, if there is such a thing, is the London Olympics 2012 logo - it takes a little while to spot what is going on, but when you do you can not see the real logo anymore.

Think Simpsons goes adult.

The logo was certainly controversial when it came out, and there were shouts of it growing on us all - and do you know what? It absolutely has not grown on me at all - this is going to be the image we are stuck with showing the World. Oh good.

And a quick look at some of these websites reveals that whilst the Arlington Pediatric Center has updated their logo, the OGC seems happy still sporting a rather 'happy' image. I did also find this train warning sticker on Google Images too, and quite frankly I have no idea what it is telling me I can or can not do!

Happy Friday people, happy Friday.

The return of the Martini lunch

noreply@blogger.com (Dax Hamman) — Thu, 22 Jul 2010 23:04:00 +0000

A great lunch menu idea from the Urban Tavern at the San Francisco Hilton. A Martini for lunch and it won't appear on the bill. Gotta love media!

(Thanks to Criteo for picking up the tab too!)

Playboy versus Palin

noreply@blogger.com (Dax Hamman) — Wed, 21 Jul 2010 16:00:00 +0000

Not really sure why Facebook thinks I should care about either Palin or Playboy, but I couldn't help chuckle at my "recommended pages' on Facebook this morning and how similar these 2 options were.

Not really sure what it means that Palin is winning, maybe that's a good thing. Or bad.

Pay Attention! An update to online privacy law

noreply@blogger.com (Dax Hamman) — Wed, 21 Jul 2010 15:39:00 +0000

In October of 2009, Europe began the process of making all cookies opt-in as reported here, primarily in response to a growing movement of concern by consumers, but mostly by a smaller group of privacy folks acting on behalf of a public who are mostly in the dark about what is being tracked about them.

The US has also been moving in a similar direction for some time, but has been approximately 18 months behind - which in this case is good! To me, Europe has gone too far - cookies are an essential part of online marketing, the funder of all the great free content and functionality online. Take away cookies and at the very least the web becomes less the experience it is today.

Under the European move each country now has decide how they will implement the ruling. My guess is that the UK will mostly try and bury it in privacy policies (although the updated Telecoms Reform Act in question here tries to block this, the Germans will go for a full 'you must accept this cookie to proceed" ruling and the rest somewhere in the middle.

(When I was dealing with CRM and email systems we used to joke that if it was legal in Germany it was legal everywhere - a good indicator to how seriously they take privacy.)

Thankfully the US has the NAI / IAB and others who have been trying to prove that as an industry we can self-regulate. But this was thrown back at us with a piece of regulation by Boucher that insisted on steps that would take our industry backwards.

As of this week though, legislation proposed by Rush looks to provide a more balanced approach. It accepts the work that has been done by the industry and makes specific provision for it - if you participate in the self-regulation programs, you are exempt from requesting opt-in or providing a global opt-out. And he seems to 'get it', asking regulators to clarify terms such as 'sensitive data'.

Keep watching this story, and start caring about it. It astonishes me how little marketers and agencies know what is going on in this space.

More reading:

EU Passes Cookie Law - Opt-in Required

New Privacy Bill Released, House To Consider Thursday

IAB: New Privacy Regulation Proposal In House Is 'Mixed Bag

Can browser speed be exciting?

noreply@blogger.com (Dax Hamman) — Fri, 07 May 2010 15:59:00 +0000

There are some campaigns you just wish you had designed! Who'd have thought browser speed advertising would be one of them. Happy Friday.

What do you do for work daddy? (And why we need to simplify our industry)

noreply@blogger.com (Dax Hamman) — Sat, 10 Apr 2010 01:02:00 +0000

I am fortunate enough to have 3 girls, twins who are about to turn 7 and a little 3 year old. One of them asked me this week, 'What do you do for work daddy?'.

I was a little bit surprised when the question came as it was totally out context in that great way kids can do, I think we had been talking about ballet shoes that came stuck to the front of her comic. Maybe she thought about ballet as work for that moment and made the mental connection. Who knows!

But it did get me thinking.

Can you explain our industry and what we do in 6 year old terms? I think I failed the test! I went off talking about how if Smarties (their favourite chocolate) wanted to tell people about how great Smarties are then that's what I do. (I have nothing to do with Smarties, but I doubted she cared about hotel rooms, credit cards, car loans or petrol stations!)

Her response was awesome.

"Do you do anything else for work daddy?"

Ouch! But point taken, I don't think I made it sound exciting to a 6 year old in the slightest and the temptation to say I was a fireman, an ice dancer, a policeman or anything else that is peaking her interest right now was huge.

And I struggled because what we do tends to be over complicated, Finding ways to simplify it has been on my mind lately. Take yourself over to AdExchanger to read my latest piece on our industry and the need to simplify.

Will the iPad blend??

noreply@blogger.com (Dax Hamman) — Mon, 05 Apr 2010 21:06:00 +0000

There are many important questions related to the iPad - but 'will it blend?' is clearly the most important of them all....

Asda fight back with factory webcams

noreply@blogger.com (Dax Hamman) — Fri, 02 Apr 2010 16:32:00 +0000

Asda, owned by Walmart, has a very successful clothing range called George. As with other clothing manufacturers, there are constant rumors and stories with regards to their usage of sweat shops for cheap manufacturing.

Asda has now found a clever use of social content to try and overcome these stories - they have installed webcams in 2 of it's factories which can be viewed live by anyone during factory hours. On its website Asda state that the cameras are "part of our effort to increase the transparency of the Asda business and show customers where their products come from".

It's certainly an interesting concept, and it's great ammunition for the Asda PR team to use against these sorts of stories.

You can view the webcams here:

Arctic Sunshine and The New Dorks

noreply@blogger.com (Dax Hamman) — Tue, 09 Mar 2010 03:51:00 +0000

I am so copy writing that as the name of a band!

Our friends over at Google send us a list of cool and new things each week, and in today's edition there are 2 that are perfect for taking a few minutes break from work for.

The New Dork - Jay-Z spoof

New Dork

Social networks are what dreams are made of

There's nothing you can't do

Now you're the New Dork

This VC money is brand new

The geek is now damn cool

Lets hear it for New Dork

Sunvertising

An advertising stunt on a grand scale. Very cool.

Gutless Marketers

noreply@blogger.com (Dax Hamman) — Mon, 08 Mar 2010 16:19:00 +0000

In a recent post on AdExchanger, I made the point that display campaigns are about the placement + the creative message. In a data driven display world where planning is fast becoming a science, the art form of creative can get lost.

As a colleague said to me recently, a big part of marketing is gut feel. Don't be gutless, use data when its valuable but don;t be ruled by it.

Read the full article here - It's Not All About Data.

There are few better examples of creative in action than with the Apple ads, my favorite below. Click through and then opt to play the banner with sound.

Video: OMMA Performance - Digital marketer's panel

noreply@blogger.com (Dax Hamman) — Fri, 29 Jan 2010 22:46:00 +0000

On Monday of this week I had the pleasure of sitting on the Marketer's panel at OMMA Performance in San Francisco.

What are marketers trying to accomplish with their performance marketing efforts? This panel will give a group of marketers the floor to talk about their experience using performance and how their goals have changed over the years. Key takeaways, learning and advice will be abundant, so be sure to attend.

David Shor, Principal, Quillion (Moderator)
Frances Friedland, Senior Marketing Manager, Vail Resorts Inc.
Dax Hamman, VP, Display Media, iCrossing
Mary Huffman, Executive Vice President, Ionic Media
Mike Pugh, VP, Marketing, j2 Global

There are some good topics covered including metrics for performance, demand side platforms and the good old topic of attribution modeling.

How media exchanges are impacting search marketers

noreply@blogger.com (Dax Hamman) — Fri, 29 Jan 2010 22:30:00 +0000

For those of you in media who have not yet found AdExchanger.com, you need to taking a look. The media exchanges are changing the digital landscape, and in a recent column for this site I talk specifically about how this is impacting search marketers:

The average search marketer doesn't rate display very highly. They operate in a very ROI-orientated world based on hard facts and close to 100% accountability. They see display as fluff, and place little credit on what they see as a view-thru-reliant world lacking in the same level of accountability that they are held to. But the increasing awareness of newer buying models created by the exchanges is making search marketers reassess.

Read the full article here.

Mile High Club Hijacked

noreply@blogger.com (Dax Hamman) — Thu, 17 Dec 2009 02:21:00 +0000

A tip of the hat to my iCrossing colleagues in the UK for an awesome promotional idea for our client, Ann Summers. This is a lingerie and adult toys high street retailer in the UK, and was likely one of the first such retail stores to appeal to women and put products like this openly on the high street.

With the British Airways strike still in the breaking news stage, it was decided to run the following paid search advert:

The planes may be grounded, but you can still join the mile high club

A great bit of cheeky and fun marketing.

Amazing United Ad

noreply@blogger.com (Dax Hamman) — Sun, 13 Dec 2009 02:56:00 +0000

Caveat to this post is I am 6 beers in with my roomies and feeling sentimental!

As per my last post I also first saw this on a United flight this week, but this one is a new commercial for the airline. It portrays a common situation for those of us who travel a lot for work. We are lucky we do what we do and to experience what we do, but going on any journey usually involves saying goodbye.

This video positions United as the people who will get you to your destination, but also as the people who will bring you back to where you want to be.

The trick I have learned is that to make the goodbyes easier, try and create as many hellos at the other end.

Enjoy.

Beautiful short film (or lessons in copy writing)

noreply@blogger.com (Dax Hamman) — Fri, 11 Dec 2009 05:03:00 +0000

First saw an edited version of this on a United flight a few days back. This is just a stunningly beautiful short film, and a rightful Cannes winner.

Amazing example of why copy writing is so important and what a skill it is.

Enjoy.

Social Retargeting - learn more

noreply@blogger.com (Dax Hamman) — Thu, 10 Dec 2009 17:48:00 +0000

Social retargeting is a display targeting technique that I use for a variety of clients, including retail, personal finance and travel.

The basic principal comes from a study done in the 1980's of telemarketing. Back then it was possible to buy the phone numbers that newly converted customers called most often from their home phone line. The marketer would not be able to call those people and say "your friend Jenny just bought xyz...", but even when dialled anonymously, they saw a 6 times uplift in conversion rates.

Why?

Well as humans we tend to group ourselves together on things like education, geography, income, kids, hobbies, passions etc - birds of a feather flock together.

Listen to the Womma webinar that I did in partnership with Kathy Leake from Media6Degrees where we explain what social retargeting is and discuss some case studies:

ROI is Achievable in Display with New Techniques such as Social Retargeting

View more presentations from Word of Mouth Marketing Association.

There was also a panel yesterday at SES Chicago where we discussed how display is evolving to look much more like search, and this is happening because of the creation of the media exchanges. Without this evolution, social retargeting would not be possible.

Search Becomes the Display OS
"The increasing marginal returns of search advertising are now doing more than taking market share from display advertising, they are en route to becoming display advertising's operating principle." —Scott Rafer, CEO Lookery

Matt McGowan, VP & Publisher, Incisive Media
Jonathan Mendez, Founder & CEO, RAMP Digital
Dax Hamman, Vice President of Display Media, iCrossing
Steven Kaufman, EVP, MediaMath

There is a write-up and photos on the Bruce Clay blog of this panel, and some interesting commentary on social retargeting - be sure to read my clarification comment on their blog post!

Friday (ish) Fun - epic fail!

noreply@blogger.com (Dax Hamman) — Tue, 24 Nov 2009 21:16:00 +0000

Given that it's Thanksgiving week in the US and most of you are off from tomorrow, this week's Friday Fun comes on our fake Friday.

This is just awesome! How bad would you feel??!!

A Roadmap to Google's Destruction? (Updated)

noreply@blogger.com (Dax Hamman) — Tue, 17 Nov 2009 21:39:00 +0000

UPDATED (23rd November):

UPDATED (1st December)

TheRegister never fails to find an interesting angle on an article, and today's take on Rupert Murdoch's recent speech is no different. Murdoch is the King at News Corp, and through its multiple publications, wields incredible power over society and governments. When The Sun newspaper recently switched its allegiances back to the Conservatives in Britain, the Labour Party took note, and rightfully they should.

Murdoch, some would argue, is in a dying business. Newspapers and Magazines are clearly suffering, and TV is dead in the traditional channel format. And so he is fighting to protect his business. Murdoch recently announced he would start charging for online access for the content his paper's produce, and many (including myself) said this was a big mistake as there would always be a provider willing to put news content out there. And yes, some of his content is better quality, but whilst he owns The Sun, he certainly can't claim all of it is!

In a speech last week he announced the idea of blocking Google from indexing his site, something that goes against the traditional SEO thinking within the industry. But as The Register rightfully points out, what he did was to inform an industry on its knees how it has a chance to rise again and stand over all of us.

If Murdoch blocked Google's spiders, and others followed suit, then the value of Google search index would fall dramatically. It wouldn't go away, but a company whose mission is to "organise the world's information" has a unique problem. If it can't access that information, then the mission statement will never be fulfilled.

What Google would be left with is an apparatus - created at great expense - for collecting much of the world's garbage. Google becomes the world's most stupid tape recorder - collecting all the dross that was never intended to be recorded - drivel, overheard. Much of this is spam, created by bots; much of the rest is chatter.

This is a highly relevant point.

So, if his content is wanted, and can't be found through Google, people may start paying his fees. Or, there may even be a deal to be done where Google is forced to pay for access to his content to maintain their own value?

He has every right to block his content if he wishes, and as was reported in a legal case between eBay and auction aggregators, if Google were to go against the wishes of News Corp, Murdoch can sue them for Digital Trespassing.

Interesting times, this one is going to ride for a while.

Image credit: http://www.inquisitr.com/21237/murdoch-targets-google-over-google-news-lawsuit-to-follow/

---

UPDATE (23rd Nov 2009):

The idea of an engine paying to index news content has now happened. Bing has stepped into the race and may pay News Corp for exclusive access to their content. Something like this may change the search landscape faster than anyone previously predicted.

UPDATE: (1st Dec 2009):

Murdoch has successfully created fear at Google HQ as can be seen with the recent changes they have made for publishers in relation to how they index their content:

http://mashable.com/2009/12/01/google-news-media-changes/

Booth Babes and Data - a Brief Review of Ad Tech NY 2009

noreply@blogger.com (Dax Hamman) — Sun, 15 Nov 2009 23:10:00 +0000

Another year of AdTech is ticked off the list. It was an encouraging New York event with a great buzz about it, a full exhibition hall, well attended sessions & panels and the booth babes are well and truly back, (to the point I sometimes felt the companies using them thought they were in Mad Men times!)

As someone always seeking the bleeding edge, exhibition halls are often disappointing to me - never do you see anything significantly different. The usual vendors for email marketing, ad serving, media suppliers, media buyers and affiliates filled the hall, annoyingly with what seemed like the same stories as last year. Perhaps we have simply matured as an industry that some activities have come about as far as they can?

But AdTech does bring an industry together and the bleeding edge can be found if you look for it. In the sidelines, groups huddle around the lunch tables at the back of the hall working out ways to work together and there seems to be a constant game at play.

Display media is going through a subtle revolution and it's capabilities are swiftly evolving before most of the industry has even noticed. Often thought of as the burner of brand budgets, display has firmly added acquisition to its list of weapons. Those of us who understand this are using display to achieve ROIs not seen before and sometimes above and beyond what SEM can achieve.

The exchanges are the facilitator to this change, allowing us to talk direct to individuals who have expressed a specific intent rather than just blasting a message at the crowd. And we understand this intent with the use of data.

As with any revolution there is a lot of fuss and talk between those that can see it, but its those quiet conversations around the lunch tables where future battle plans are being drawn. Agencies, technology providers, networks and exchanges are all trying to reach the same answer but starting in very different places. This makes our industry extremely dynamic right now with each player working out who best to partner with, acquire or copy.

I had a couple of panels to do, once of which was written up by my colleague at iCrossing, Alisa Hansen and can be found here. The panelists are listed below and the topic was "Display Advertising for Search Marketers: Banners Aren't Just for Branding Anymore":

• Roy de Souza, CEO, Zedo

• Rob Leathern, Founder and CEO, CPM Advisors

• Div Bhansali, Director, Self-Service Products, AOL Advertising

(Image credit: AdRants)

Friday fun: Guy Ditches $2.5m Bugatti Veyron Into Water

noreply@blogger.com (Dax Hamman) — Sat, 14 Nov 2009 00:15:00 +0000

More info on the muppet driving it and what happened here.

Twitter Delivers Me Tea!

noreply@blogger.com (Dax Hamman) — Fri, 13 Nov 2009 18:05:00 +0000

It's all about free food this week after the Food Drive for Advertisers! I walked back into my office in San Francisco today to a great free gift - a box of good old British tea! The note read:

Dear Dax, Saw on Twitter today that you love & miss a proper British builder's brew*. Thought you might enjoy our tea. Real builders tea, tested and approved by 300 builders! They loved it, hope you do too. Regards, Jonathan

How cool is that! Thank you to the folks over at "Make Mine a Builders" tea company who found me on Twitter, then found my work address and then shipped me a box of tea from England!

(* To my none British readers who are wondering what tea has to do with builders, then read more here: http://en.wikipedia.org/wiki/Builders_tea)

Follow MakeMineABuilders on Twitter too

EU Passes Cookie Law - Opt-in Required

noreply@blogger.com (Dax Hamman) — Fri, 13 Nov 2009 15:15:00 +0000

On October 26th of this year, a vote took place in Europe that most digital marketers are unaware of, but one that has the potential to redefine the rules of digital marketing. The vote on the 'Telecoms Reform Package' included an amendment to a existing privacy directive that now requires a user's consent before dropping a cookie on their computer.

Websites use cookies extensively, hence the implications this may have. As an industry we use cookies for providing a good web experience such as storing products in a shopping cart until checkout or for holding login information from page to page as we browse, but we also use it for targeting advertising, and it's the latter that the Council is trying to get in front of.

Part of the new change states:

"ensure that the storing of information, or the gaining of access to information already stored, in the terminal equipment of a subscriber or user is only allowed on condition that the subscriber or user concerned has given his/her consent, having been provided with clear and comprehensive information."

So is this law today?

No. The way the European Union works is that the Council has now voted on this issue and has suggested it must be so. This still needs to be approved by the European Parliament by the end of December '09, and if passed, each member state must interpret the ruling in the context of their own country and implement it by April 26th 2011. Those close to the situation call the 'rubber stamping' just a formality and would be surprised if this didn't pass.

As an industry we must presume this will happen and plan for it.

There are a number of ways in which a member state could interpret this law, and the outcome in each one is likely to be effected by the voice from our industry to the policy makers. For instance, the original directive also required notification of cookies, but the language was such that this could be provided through the site's privacy policy, something read very infrequently by site visitors. This was considered a fair and balanced approach, and is a method that served us well for a number of years. This latest amendment however requires much more in terms of notification.

But how much more is reasonable?

I for one really do not want to have to read and click on a popup as I arrive on every site or as I jump from page to page within the same site. Think about the negative impact this would have on your day to day browsing experience as you read content, perform online banking or shop online. The good news is that the Council seems to recognize this and as a Clickz article highlights, there are steps to protect 'functional' or 'operational' cookies from this ruling.

Cookies without user consent would only be allowed when they are "strictly necessary" to provide a service "explicitly requested" by the user such as storing shopping cart information on e-commerce sites, for example.

So what format is this likely to take?

It's hard to say, but there are several options. When arriving on a site you may be presented with a popup that asks for permission, you may have to pass through a 'landing page' of some sort whereby you grant permission for cookies, or perhaps we will move to a model where we see browsers become more sophisticated and the existing cookie options will become more comprehensive.

The latter seems to be the ideal interpretation of this law for the marketing industry - an option in the browser that says "allow cookies for advertising" and when checked all advertising cookies will be allowed.

My greatest concern though is that whatever direction the interpretation takes, this is going to highlight cookies and tracking to online users in general. Now, I agree and believe in transparency, but the terms 'cookies' and 'behavioral targeting' have negative implications and we MUST partner with the government to make users aware of why cookies are not evil and actually facilitate a lot that is great about the web. If we don't the only message to consumer is that "we have passed a law to protect you from something evil."

Are consumers aware for instance that their beloved Facebook is funded by advertising and data? Will they be made aware that if they don't accept these cookies that Facebook's earnings will decrease? Are they aware that this means Facebook might not be free anymore?

And of course the implications are far broader than just Facebook.

We need to educate everyone about the role advertising plays in their lives and that free content and functionality is funded by advertising, they need to know advertising isn't going to go away and at the end of the day we are simply trying to make the advertising they see more relevant to them.

So that's Europe, what about the US?

Well I feel the US is more in front of this situation. The equivalent body that may pass such a ruling is the FTC, and they are a period of time away from making a decision. They would prefer our industry to self regulate and we have bodies that are trying to do this. The NAI for instance is pushing hard for an opt-out situation rather than an opt-in. They are bringing networks and publishers together and looking at a mechanism to place "About this Ad" above or over every banner ad and when clicked that will present an individual opt-out option.

Some are saying the European situation has occurred because of a lack of self-regulation within the industry in Europe, and that the IAB has done far too little to satisfy the law makers, forcing them to step in and take action.

Let's not allow this to happen in the US. Go learn about the NAI, get involved, be part of the voice. If you don't the law makers will walk all over our industry. If the NAI can get the support then maybe we can stop the US from following the EU's lead and allow us to self regulate with opt-out.

And note that the EU is not afraid to take action, this is not a soft threat. Back in April 2009 the E.U. Telecoms Commissioner Viviane Reding went after the UK for their 'breach' of European Law with regards to BT's trial of the controversial ad network, Phorm. (Phorm was a 'deep packet inspection' system that I followed closely for some time, and can be read about here, here and here).

So what can you do right now?

Spread the word, let's make sure that our industry knows whats going on
Understand the issues yourself, go read as much as you can
Know what the NAI is trying to do and help them do it

This is an industry defining moment.

Important resources:

Consent will be required for cookies in Europe

Proposed changes to cookie laws

Food Drive for Advertisers

noreply@blogger.com (Dax Hamman) — Thu, 12 Nov 2009 18:26:00 +0000

In media we often get sent some unusual gifts from publishers - and they are all gratefully received! This morning we received a large box from Mediaspace Solutions. We opened it to find a box of food to be given to a local food drive:

Giving Thanks is our holiday food drive for the advertising industry. We start off the process by mailing several hundred boxes to our clients in markets across the country.

Each box contains a generously-sized bag and a few non-perishable food items to get started. We encourage recipients to fill the bag with appropriate food items and drop it off at a local food bank.

With the help of our newspaper partners, we have compiled a list of food banks in major markets across the country. We encourage recipients who don't find a location on our list to contact Feeding America (formerly Second Harvest) who keep a national database of food banks.

Nice idea. The concept is to encourage donations and the idea of the large bag to fill is clever.

I wish them luck with this promotion, it's a very original idea. Found out more here. There was no name in the box and so we don't know who to thank, and so if you are reading this from Mediaspace then thanks!

The Blizzard of AAHs

noreply@blogger.com (Dax Hamman) — Wed, 11 Nov 2009 20:18:00 +0000

A fond memory came back to me this week - The Blizzard of AAHs - the greatest ski movie ever made and the one that started the idea of ski movies.

I am shocked that this was made 21 years ago - I remember being in a ski shop being fitted with horrendously uncomfortable boots whilst a group crowded around a VHS player (a what?) and spent ages skipping through to their favorite bits. Didn't realize I had got that old!!

(The director, Greg Stump, went on to produce videos for Seal, but lets not hold that against him)

Have your question asked at Ad Tech!

noreply@blogger.com (Dax Hamman) — Tue, 03 Nov 2009 14:54:00 +0000

So it's Ad Tech week again in New York, seems amazing how fast these come by. This year the show is joined by Content Revenue Strategies, a show within a show. I will be moderating a panel on Thursday and this is your chance to submit a question that you would like asking to the panelists.

The panel is:

Display Advertising for Search Marketers: Banners Aren't Just for Branding Anymore
The line between text ads and display ads is getting blurrier by the minute. Google allows banners on the Google Content Network and many display advertising networks now offer CPC or CPA pricing for banner campaigns. Learn how you can use display to grab a huge volume of additional clicks and improve your existing text-based campaigns.

MODERATOR:
• Dax Hamman, VP, Display Media, iCrossing

PANELISTS:
• Roy de Souza, CEO, Zedo
• Rob Leathern, Founder and CEO, CPM Advisors
• Div Bhansali, Director, Self-Service Products, AOL Advertising

I expect the topics covered will be broad and include buying models, the changing face of media buying, the role of a media planner / buyer and of course attribution between paid and display.

But, if you would like a question asking then email me at daxhamman@gmail.com and I will ask it for you and let you know how it went - a virtual attendance!

I will also be sitting on a panel later in the day that will discuss emerging platforms. Stop by and say hi if you are the show.

Emerging Platforms: Blogs, Video, Display Ads—Are They Right for Your Marketing?
iPhone ads, YouTube-promoted videos and widgets are no longer fringe marketing vehicles. Many advertisers are shifting budget to these contextual units as a way to diversify their media spend and also drive positive ROI. Find out whether your business should be leveraging these emerging platforms now and in the future.

MODERATOR:
• Saar Gur, Partner, Charles River Ventures

PANELISTS:
• Mani Iyer, CEO and Founder, Kwanzoo Inc.
• Steen Andersson, Co-Founder and VP, Marketing, 5th Finger
• Jennifer Hyman, Head of Business Marketing, YouTube
• Dax Hamman, VP, Display Media, iCrossing