Key Features

• 24.5 megapixel FX format CMOS sensor with high signal-to-noise ratio, wide dynamic range and 12-channel readout.
• ISO 100 – 1600: extendable up to 6400 (equivalent) and down to ISO 50 (equivalent).
• 5fps consecutive shooting (7fps in DX Crop mode)
• EXPEED image processing engine with 14-bit A/D conversion and 16-bit image processing for superb tonal gradation.
• Advanced Scene Recognition System combines the camera’s metering and AF sensors for precise exposures and sharply defined images.
• Multi-CAM3500FX 51-point AF system. Individually selectable or configurable in 9-point, 21-point and 51-point coverage settings.
• Picture Controls streamline in-camera image processing by enabling customization of image parameters before capture and offer complete control over sharpening, contrast, brightness, hue and saturation in various color modes.
• 920,000-dot 3-inch VGA LCD monitor with wide, 170-degree viewing angle.
• Live View with Autofocus enables composition of images using the LCD monitor. Two modes are supported: Handheld or Tripod.
• Two Crop Modes: DX format and 5:4 ratio. The DX crop mode can be automatically enabled when a DX lens is attached.
• Quick response: approx. 40 ms shutter-lag and 55 ms viewfinder black-out.
• Highly accurate, durable Kevlar/carbon fiber-composite shutter unit: Standard rating of 300, 000 cycles, with a maximum shutter speed of 1/8,000 sec and flash synchronization at up to 1/250 sec.
• Active D-Lighting enables superior high-contrast images by automatically applying tone compensation at the moment of capture.
• Dual CF card slots: configurable for parallel (simultaneous) or serial (consecutive) recording.
• HDMI video output interface enables connection to high-definition video systems.
• Intuitive ergonomics with optimized button placement for fast and comfortable handling.
• Durable magnesium alloy body built to withstand the rigors of the harshest of environments.
• Wireless LAN and Ethernet support via optional Wireless Transmitter WT-4.
• Optional GPS and wireless transmitterOptical viewfinder achieves approx. 100%*6 frame coverage and 0.7x*7 magnification in FX format
• Three sensing areas: FX format (36 x 24), DX format (24 x 16), and 5:4 (30 x 24)
• Customizable function button
• Lets you shoot up to approx. 4,400 frames on a single battery charge*8

Price and Availability
The Nikon D3X will be available at Nikon Authorized Professional Dealers starting December 2008, and will be available for an estimated selling price of $7999.95.

 Canon EOS Rebel XS Key Features:

• 10.1 Megapixel CMOS sensor
• EOS Integrated Cleaning System
• 7-point wide-area AF system
• Up to 3 frames per second
• 2.5” LCD with Live View shooting
• DIGIC III image processor
• Compatible with SD and SDHC memory cards
• Compact and lightweight body
• Digital Photo Professional RAW processing software
• Fully compatible with all Canon EF and EF-S lenses and EX-series Speedlites

Canon’s estimated retail price is $699 for the camera and lens, Check the price at Amazon here.

Canon EOS Rebel XS Press Release

CANON’S NEW EOS REBEL XS CAMERA LOOKS TO INSPIRE A NEW GENERATION OF DIGITAL SLR PHOTOGRAPHERS Photographers Looking for the Next Step Up From Their Point-and-Shoot Camera Will Enjoy the High-End Features and Fun-to-Use SLR Technology of Canon’s Newest Rebel Camera

LAKE SUCCESS, N.Y., July 8, 2008 – Canon U.S.A., Inc., a leader in digital imaging, today announced the introduction of the EOS Rebel XS, a new entry-level digital camera that affordably puts Canon SLR technology such as an Optical Imaged Stabilized lens and easy-to-use professional features into the hands of emerging photographers. Consumers looking to take their photography a step further and begin shooting with an SLR will find the transition easier than ever with Canon’s new Rebel XS digital SLR camera. From the parent photographing a little league game, to the tourist shooting a wondrous new city, the Canon Rebel XS camera makes photography easy for everyone. Canon has also introduced the latest model in the EX series of Speedlite flashes: the Canon Speedlite 430EX II.

Ideal for a wide range of photographers from first-time digital SLR users to veteran photo enthusiasts, the new Canon EOS Rebel XS camera was designed to embody what customers have come to expect from the EOS Rebel series – a fast, non-intimidating, lightweight, easy-to-use camera that produces excellent images and starts emerging photographers off on the right foot. Immediately, photographers will take notice of the camera’s Optical Image Stabilized kit lens for crisp focus, compensating for camera shake from unsteady hands or a moving vehicle. The new Rebel model also incorporates Canon’s DIGIC III image processor, 10.1 megapixel CMOS sensor, Live View, Auto Lighting Optimizer, 7-point wide-area autofocus (AF) sensor and 3.0 frames per second continuous JPEG burst rate where the number of consecutive shots in a burst is only limited by the capacity of the flash memory card in the camerai.

"We are proud to introduce the new EOS Rebel XS camera at a very exciting time in digital imaging. As consumers have fully embraced digital photography, with many consumers purchasing their second or third digital camera models, we see the Rebel XS as the bridge to help photographers cross over from the world of point-and-shoot cameras to digital SLR technology," said Yuichi Ishizuka, senior vice president and general manager, Consumer Imaging Group, Canon U.S.A.

A first in Canon’s EOS line-up, the Rebel XS camera’s continuous JPEG burst rate allows users to continuously shoot a scene until the memory card is at capacity. This will be particularly helpful for new photographers looking to capture that perfect image of a moving subject.

The Live View function allows users to frame and shoot images in real time via the camera’s 2.5 inch LCD screen, a great feature for users accustomed to framing shots via LCD monitors on point-and-shoot digital cameras. The Camera’s Auto Lighting Optimizer detects dark areas of an image and automatically adjusts brightness and contrast to ensure optimal image results. The Canon Rebel XS allows greater ease of use through large control buttons and easy-to-see operating panel indications such as ISO settings visible through the viewfinder and Canon Speedlite controls through the camera LCD menu.

The Rebel XS incorporates an APS-C size (22.2 x 14.8 mm) CMOS sensor with 10.1 million pixel images and Canon’s exclusive high-performance DIGIC III image processor to help deliver high levels of imaging performance and responsiveness. It also has Canon’s exclusive EOS Integrated Cleaning System, which features both hardware and software-based dust removal technology. Additionally, weighing less than 1 lb./450 grams, this camera is the lightest body in the EOS digital series camera lineup.

The EOS Rebel XS camera is compatible with Canon’s extensive lineup of more than 60 EF and EF-S lenses, including the Image Stabilizer-equipped EF-S18-55mm f/3.5-5.6 IS, which is included in the camera’s standard zoom lens kit package. The Canon Rebel XS will be available in black or silver colored body variations.

Canon Speedlite 430EX II
The new Canon Speedlite 430EX II, which succeeds the 430EX, realizes an approximately 20 percent reduction in recycling time compared with its predecessor. Like the 580EX II, the 430EX II allows users to control flash functions and input settings using the camera’s LCD monitorii, and also offers a quick-lock attachment system and a metal mounting foot for improved contact reliability and durability. The new Canon Speedlite 430EX II will carry an estimated retail price of $329.99.

In the Box
Expected to ship in August 2008 the Canon Rebel XS camera is available in a zoom lens kit version, which includes the EF-S18-55mm f/3.5-5.6 IS zoom lens, a rechargeable battery pack and charger, USB and video cables, a neckstrap, an EOS Solutions Disk CD, and a 1-year Canon U.S.A., Inc. limited warranty. The new camera’s estimated retail price is $699.99.

Though standard in the EOS Rebel XS kit, the EF-S 18-55mm f/3.5-5.6 IS lens is also available as a stand-alone purchase and carries an estimated retail price of $199.99.

If you want to update your Nikon, firmware updates are available for download on Nikon’s website.

Nikon D700 12.1MP Digital SLR Camera (Body Only)

Nikon D700 12.1MP Digital SLR Camera with 24-120mm f/3.5-5.6G ED IF VR Nikkor Zoom Lens

Read more about the Nikon D700

Main Features:

• Multi-step auto zoom covers wide 17-200mm zoom range (24-105mm：SB-800)
• Three illumination patterns (standard, center-weighted and even) are available to match each shooting environment
• Automatically detects Nikon FX and Nikon DX formats and selects suitable light distribution
• Improved booster circuit for high-speed recycle time: Recycle time using four AA-size batteries is almost equal to the SB-800 with five AA-size batteries
• New AF-Assist illumination covers a wide 20-105 mm focal range compatible with the new Multi-CAM3500 FX/DX AF sensor
• Firmware update via Nikon D3 and D700 is possible (world’s first*)
• Thermal Cut-out function limits the number of flashes to avoid deterioration of light emitting parts caused by continuous flash firing
• Automatically detects color filters (fluorescent or incandescent), enabling camera to control color temperature according to filter information from SB-900
• Optional Water Guard WG-AS1 (for D3), WG-AS2 (for D300), and WG-AS3 (for D700) is useful for protecting the camera’s hot shoe contact when the SB-900 is mounted on these Nikon digital SLR cameras

Nikon Speedlight SB-900 Press Release

TOKYO – Nikon Corporation is pleased to announce the introduction of the Nikon Speedlight SB-900, a new external i-TTL flash unit with advanced features. The SB-900 offers a powerful guide number of 48/157.5 (ISO 200, meters/feet) and an incredible array of creative flash functions. The SB-900 is an ideal way to solve lighting challenges and extend Nikon D-SLR creativity.

The SB-900 is a high-performance Speedlight developed as the successor to the hugely successful Nikon SB-800. Practical functionality was emphasized in designing the SB-900, especially evident when used with Nikon digital SLR cameras compatible with the Nikon Creative Lighting System. It provides a wide 17-200 mm auto zoom range (expanded from the SB-800’s 24-105mm), three illumination patterns, newly designed, streamlined operation with a full-information LCD panel, and AF-Assist illumination compatible with new-generation AF sensors. The SB-900 has an improved booster circuit for high-speed recycle time. In addition, firmware can be uploaded via a Nikon digital SLR camera—a world’s first* for flash units, assuring that the SB-900 can accept technological advancements. The SB-900 serves as the new core for the Nikon Creative Lighting System when used in combination with current Nikon digital SLRs, and it supports Advanced Wireless Lighting as a master or a remote Speedlight, inviting photographers to explore the many creative possibilities.

Additional new functions include 180 degrees of left or right head swivel, a special built-in overheat protection system and automatic filter detection for unprecedented white balance correction, even in fluorescent lighting conditions.

With the SB-900, users can enjoy all the benefits of the Nikon Creative Lighting System for both automation and comprehensive control, enabling endless lighting possibilities.

*The world’s first flash unit with a user-applied firmware update function via a digital SLR camera as of July 1, 2008 (according to research conducted by NIKON CORPORATION).

Note: Specifications, design, product name, standard accessories and release schedule may differ by country or region

Speedlight SB-900 Specifications

The Nikon D700 also features 5fps continuous shooting (8fps with optional MB-D10 battery pack), EXPEED image processing engine with 14-bit A/D conversion and 16-bit image processing for superb detail and tonal gradation, 51-point AF system, Live View function, 920,000 dot 3-inch VGA LCD monitor with wide, 170-degree viewing angle, HDMI video output and Active D-Lighting. The D700 also includes several function improvements over the D3 including Image Sensor cleaning (‘sensor shake’), more flexible ‘hard button’ programming, virtual horizon in Live View and different DX mode indication on the focusing screen. The D700 also becomes the first professional Nikon DSLR to sport a built-in flash.

Nikon D700 Key Features

• 12.1 megapixel FX (full-frame) CMOS sensor with high signal-to-noise ratio, wide dynamic range, and built-in self-cleaning sensor unit that minimizes dust.
• ISO 200 – 6400: extendable up to 25600 (equivalent) and down to ISO 100 (equivalent).
• 5fps continuous shooting (8fps with optional MB-D10 battery pack with lithium-ion battery EN-EL4a or 8 AA batteries).
• EXPEED image processing engine with 14-bit A/D conversion and 16-bit image processing for superb detail and tonal gradation.
• Advanced Scene Recognition System combines the camera’s metering and AF sensors for precise exposures and sharply defined images.
• Multi-CAM3500FX 51-point AF system. Individually selectable or configurable in 9-point, 21-point and 51-point coverage settings.
• Picture Controls streamline in-camera image processing by enabling the pre-set customization of image parameters such as sharpening, contrast, brightness, hue and saturation in various color modes.
• 920,000 dot 3-inch VGA LCD monitor with wide, 170-degree viewing angle.
• Live View with Autofocus enables composition of images by use of the LCD monitor. Two modes are supported: Handheld or Tripod.
• DX Crop Mode can be automatically enabled when a DX format lens is attached.
• Quick response: approx. 40 ms shutter-lag.
• Active D-Lighting enables superior high-contrast images by automatically applying tone compensation at the moment of capture.
• HDMI video output interface enables connection to high-definition video systems.
• Intuitive ergonomics with optimized button placement for fast and comfortable handling.
• Durable Magnesium alloy body: moisture and dust resistant.
• Wireless LAN and Ethernet support via optional Wireless Transmitter WT-4.

Nikon D700 Press Release

Nikon FX-format digital SLR – exceptional performance combined with superior mobility and functional versatility to provide serious photographers with outstanding value

TOKYO – Nikon Corporation is pleased to announce the introduction of its newest FX-format digital SLR, the Nikon D700.

The D700 features an FX-format first introduced with the Nikon D3. Highly praised for its outstanding features, the D3 established a new level of professional performance in terms of overall image quality, extraordinarily low noise, ISO sensitivity range, continuous high-speed shooting, color gradation, image crispness, durability, weather-resistant operation, system versatility and more.

The new D700 incorporates an extensive array of features that boast a level of performance that is in many ways comparable to the D3. At the same time, it derives a wide range of benefits – including functionality, flexibility and operability – from the more agile D300, Nikon’s flagship DX-format D-SLR.

The D700 has everything it takes to satisfy a broad spectrum of photographic needs. The 12.1-megapixel FX-format CMOS sensor with a sensing area of 36.0 x 23.9 mm; a sensitivity range of ISO 200 to 6400; continuous shooting at up to 5 frames per second (and up to 8 fps with the optional Multi-Power Battery Pack MB-D10; Nikon’s exclusive 51-point AF system; Scene Recognition System for optimum autofocus, auto exposure and auto white balance detection – these are but a few of the advanced capabilities of the extraordinary new D700.

Major Features

Large image sensor, developed by Nikon; 12.1 effective megapixels

The D700 employs an FX-format CMOS image sensor with an area of 36.0mm (h) x 23.9mm (v). It provides superior picture quality throughout a wide ISO sensitivity range, with advantages that include a large pixel size to ensure a higher signal-to-noise ratio and wide dynamic range, and improved circuit layout to efficiently increase the strength of the electrical signal from pixels. High-speed, 12-channel readout enables fast continuous shooting of high-resolution images at up to 8 frames per second (with Multi-Power Battery Pack MB-D10 and Rechargeable Li-ion Battery EN-EL4a/4 or eight AA-size batteries).

Wide sensitivity range

The D700 offers an extremely wide sensitivity range of ISO 200 to 6400. It delivers extraordinary image quality at low sensitivity settings, while also delivering outstandingly low-noise characteristics at ISO settings as high as 6400. Furthermore, sensitivity can be increased to HI 0.3, HI 0.5, HI 0.7, HI 1 (ISO 12,800 equivalent), HI 2 (ISO 25,600 equivalent), or decreased to Lo 1 (ISO 100 equivalent), Lo 0.7, Lo 0.5 and Lo 0.3, to expand shooting versatility.

High-speed performance

Features a startup time of approximately 0.12 second, and a shutter release time lag of only 40 ms* – both equivalent to the flagship Nikon D3. The continuous shooting speed is up to 5 frames per second with the included Rechargeable Li-ion Battery EN-EL3e, and up to 8 fps when using the optional Multi-Power Battery Pack MB-D10 and Rechargeable Li-ion Battery EN-EL4a/4 or eight AA-size batteries. The Nikon D700 is also compliant with the next-generation high-speed UDMA CompactFlash cards, that will enable 35-Mbyte recording speed.

* Based on the new CIPA guideline established in August 2007.

EXPEED image processing

Nikon’s state-of-the-art EXPEED digital image-processing incorporates remarkable intelligence and technologies accumulated and optimized throughout our long history. It makes possible a diverse range of functions that ensure superior picture quality and high-speed image processing.

Scene Recognition System

Improvements to the exclusive 1,005-pixel RGB light sensor have allowed information from the sensor to be utilized for auto exposure, auto white balance and autofocus. 3D-Tracking in AF, for example, achieved by using the Scene Recognition System, tracks subject position and automatically shifts the AF points used to match the subject’s movement within the frame. This system also contributes to higher accuracy of auto exposure and auto white balance detection.

Picture Control System

Nikon’s Control System enables users, from novices to professionals, to create the pictures they envision by making specific selections and adjustments to image sharpening, tone compensation, brightness, tone and saturation. Even with different cameras, when the settings are the same, you get the same picture tone. Picture Control System offers four fundamental setting options – Standard, Neutral, Vivid and Monochrome – for easy customization of image parameters.

Active D-Lighting lets photographers choose from various intensities – Auto, High, Normal, Low or OFF (Unchanged) – prior to shooting. Instead of employing the conventional compensation method of simply expanding dynamic range, localized tone control technology is utilized to ensure proper contrast and eliminate flat images with lost highlights and shadows.

AF system with high-density 51-point AF

The D700 incorporates a Multi-CAM 3500FX autofocus sensor module featuring 51 AF points. Fifteen cross-type sensors located in the center enable subject detection with lens apertures as small as f/5.6. The functioning of the AF points is linked to the Scene Recognition System, to deliver superior subject detection and focus tracking performance. A single AF point can be selected from the 51 or 11 focus points. In Dynamic-area AF mode, you can select from either 9, 21 or 51 AF areas. The 51-point option offers 3D-Tracking mode, which automatically shifts the focus point to match the subject’s movements. Auto-area AF mode gives greater priority to the subject’s position when selecting AF points.

Choose from two Live View modes

Live View allows shooting while confirming the subject on the 3-inch, 920,000-dot color LCD monitor. In Handheld mode, which lets you recompose the frame prior to actual shooting, ordinary TTL phase-detection AF is activated, using all 51 AF points including 15 cross-type points. Tripod mode is designed for precise focus accuracy with still subjects and tripod stabilization. It enables focal-plane contrast-detect AF on a desired point within a specific area. Remote view, focusing and shooting can also be controlled from a PC (via connection or wireless) using optional Nikon Camera Control Pro 2 software.

The Nikon D700 lets you select from either FX format (36 x 24) or DX format (24 x 16). At the default setting of [Auto DX crop], the camera will automatically select DX format when a DX NIKKOR lens is attached.

High-definition, 3-inch VGA, TFT LCD monitor with wide viewing angle

The ultrahigh-definition [920,000-dot VGA (640 x 480)], 3-inch LCD monitor with tempered glass provides a 170° viewing angle. The large monitor is remarkably effective when confirming the focus with enlarged playback images. The wide viewing angle enables easy recomposing of the frame in Hand-held mode with Live View.

Viewfinder provides 95% frame coverage, 0.72x magnification in FX format

The viewfinder features an eye-level pentaprism with high refraction index and provides 95% frame coverage with 0.72x magnification. Fifty-one AF points and a framing grid are superimposed on the finder screen. The eyepoint is 18 mm (at –0.1 m-1), and the diopter can be adjusted within a range of –3 to +1 m-1.

Vibrations at four different resonant frequencies remove dust from the optical low-pass filter in front of the image sensor. This function is automatically activated each time the camera is turned on and off, and can also be activated on demand by the photographer.

Built-in flash with wireless commander function

With a guide number of approximately 17/56 (m/ft., ISO 200, 20°C/68°F) and 24mm lens coverage, the high-performance built-in flash enables i-TTL flash control that evaluates flash exposure with greater precision for exceptional results. Compatible with the Nikon Creative Lighting System, the built-in flash controls up to two groups of remote units as a master/commander in Advanced Wireless Lighting.

A magnesium alloy is used for the exterior cover, rear body and mirror box to reduce weight and provide rugged durability. O-ring sealing where connections are made gives you valuable protection against dust and moisture. The shutter unit developed and manufactured by Nikon employs shutter blades made of a new material (a hybrid of carbon fiber and Kevlar). Tested on fully assembled cameras, the D700′s shutter unit has been proven through 150,000 cycles under demanding conditions. The self-diagnostic shutter constantly monitors and maintains shutter precision.

The optional Multi-Power Battery Pack MB-D10, which uses one Rechargeable Li-ion Battery EN-EL4a/4/3e or eight AA-size batteries, is equipped with a shutter-release button, AF-ON button, multi selector, and main- and sub-command dials. When attached, it enables high-speed continuous shooting of 12.1-megapixel images at a rate of up to 8 fps*. * When using EN-EL4a/4 or eight AA-size batteries.

Exclusive Wireless Transmitter WT-4/4A (option)

The WT-4/4A supports both wired LAN (10BASE-T, 100BASE-TX) and wireless LAN (IEEE 802.11b/g, 11a), and incorporates a thumbnail mode. A PC allows wireless connection of up to five cameras, for display of thumbnail images and downloading of selected images. Using Camera Control Pro 2 (option) and the Live View function, wireless remote view/control shooting is also possible.

The focal point in AF for the current CPU lenses can be fine-tuned and registered. A certain level of adjustment set for up to 12 lens types is applied when a lens of the same type is attached. When using a lens that has not been registered, the same level of adjustment can be applied.

Improved Function button feature

In addition to the exclusive Function button, this feature can be assigned to the Preview button and the AE/AF Lock button, for optimum flexibility. Furthermore, NEF copy recording together with JPEG image can be assigned to the Function button.

HDMI output (High-Definition TV) supported

The D700 complies with HDMI (High-Definition Multimedia Interface) Ver. 1.3a for the transfer of global-standard video and audio signals. A Type C mini connector is provided.

Various shooting information is displayed on the LCD monitor, including shutter speed and aperture. Character color can be adjusted to match lighting conditions – black for light locations, white for dark locations. Auto switch mode can also be set.

A variety of setting options can be customized under My Menu, then added to, deleted and reordered.

Electronic Virtual Horizon

Using a sensor incorporated in the body, the inclination of the camera is detected and displayed in the LCD monitor.

ViewNX/Nikon Transfer image-management software included in Software Suite CD-ROM

The ViewNX viewer application offers quick display of images; Nikon Transfer enables simple transfer of taken images to a computer.

Nikon Digital SLR Camera D700 Specifications

With the lightest body of any digital EOS camera, the EOS 1000D also incorporates many of the new features found in its big brother the EOS 450D, including the DIGIC III image processor, and Live View mode, and presents them in a less expensive package.

Key Features:

• 10.1 Megapixel CMOS sensor
• EOS Integrated Cleaning System
• 7-point wide-area AF system
• Up to 3 frames per second
• 2.5” LCD with Live View shooting
• DIGIC III image processor
• Compatible with SD and SDHC memory cards
• Compact and lightweight body
• Digital Photo Professional RAW processing software
• Fully compatible with all Canon EF and EF-S lenses and EX-series Speedlites

Canon EOS 1000D Press Release

The EOS 1000D: gateway to full EOS power

• 10.1 Megapixel CMOS sensor
• EOS Integrated Cleaning System
• 7-point wide-area AF system with f/5.6 cross-type centre point
• Up to 3 frames per second
• 2.5” LCD with Live View shooting
• DIGIC III image processor
• Compatible with SD and SDHC memory cards
• Compact and lightweight body
• Digital Photo Professional RAW processing software
• Fully compatible with all Canon EF and EF-S lenses and EX-series Speedlites

Designed to deliver more

As with all EOS models, key components for the EOS 1000D are designed and manufactured in-house to work with each other for the ultimate image quality. A 10.1 Megapixel CMOS sensor – with larger pixels for smooth, low-noise images – offers sufficient resolution to produce prints in sizes up to A4, even when cropping your image. To protect images against the effects of sensor dust, the EOS 1000D includes the EOS Integrated Cleaning System, which combats dust in three separate ways: reducing, removing and repelling.

The EOS 1000D also features a DIGIC III image processor, as used in Canon’s professional D-SLR models. This allows continuous shooting until the SD or SDHC memory card is full, at speeds of up to 3fps – with the number of shots limited only by the size of the card. DIGIC III also delivers superior image rendering, rapid operation and virtually instant start-up times.
Intelligent focus and flash

For shots where fast focusing is needed, the EOS 1000D features a 7-point wide area Auto Focus system, capable of locking onto a subject in a fraction of a second. A cross-type central focus point continues to operate effectively even when used in lower-light and lower-contrast settings. Also included is E-TTL II, Canon’s distance-linked flash exposure system found in professional EOS models.

Weighing just 450g, the EOS 1000D is Canon’s lightest D-SLR to date, with a compact, ergonomic body designed for comfortable handling. A bright 2.5” LCD screen lets users instantly review images for composition, sharpness and focus – or, thanks to a wide viewing angle, instantly share shots with friends. The LCD also provides access to a fast, easy-to-read menu system, which uses tabs to avoid unnecessary scrolling. Inherited from the latest EOS models, the menu system includes direct control over external devices such as Speedlite flash units.

Photo quality in every situation is aided by 12 custom functions, including Auto Lighting Optimizer – which corrects brightness and contrast during image processing, while improving skin tones in portraits by ensuring correct exposure for faces. Photographers can also enable additional noise reduction for shots captured at high ISO speeds.

For shooting situations where using the viewfinder is impractical – or where a tripod is used – users can switch to Live View mode, which displays the scene as a smooth, 30fps video feed on the LCD. An optional grid line and histogram display can be selected to help with shot composition and exposure. Two AF modes are available for use with Live View: Quick AF, which momentarily flips the camera’s mirror to engage the AF sensor, and Live AF, which uses contrast information for compact camera-style focusing.

The EOS 1000D is supplied with a comprehensive software suite that provides all the necessary tools for managing and processing images. This includes Digital Photo Professional (DPP), a powerful RAW converter that provides complete RAW image processing control. DPP also integrates with camera features such as Dust Delete Data and Picture Styles. The supplied Picture Style Editor software can be used to create custom Picture Styles for fine control over colour display. The camera also comes with EOS Utility, Image/Zoom Browser and Photostitch.

The Optio W60 can operate underwater up to 13 feet (4 metres) for as long as two hours and in temperatures as cold as 14 degrees Fahrenheit (minus 10 degrees Celsius). Waterproofed to the JIS Class 8 standard, the camera is dustproof to JIS Class 5 against sand and dust. This makes it an ideal choice for outdoor winter activities such as skiing as well as for water sports including boating, fishing, kayaking, snorkelling.

The Pentax W60 also features Face Recognition function, 7 auto picture modes, HDTV movie capture capabilities, ISO up to 6400 and 36 megabytes of internal memory. The Optio W60 is available in a choice of two colours: ocean blue and silver.

Pentax Optio W60 Press Release

WATERPROOF PENTAX OPTIO W60 SHOOTS DEEPER, WIDER AND AT COLDER TEMPS

GOLDEN, CO — May 22, 2008 — PENTAX Imaging Company has announced the PENTAX Optio W60 compact digital camera. Lightweight and fully waterproof, the Optio W60 features 10 megapixels and a 5X zoom lens with 28mm wide-angle capability. The enhanced design of the Optio W60 allows the camera to operate up to 13 feet underwater for two hours and at extreme temperatures well below freezing.

Perfect for photography in adventurous as well as everyday settings, the 5X optical zoom refraction lens never protrudes from the Optio W60, yet it covers focal lengths from 5mm to 25mm (approximately 28mm to 140mm in 35mm format). This range allows the camera to capture a wide variety of scenes including expansive landscapes, architecture, and group photos in confined spaces as well as close-up telephoto shots of subjects. A Digital Wide function merges two shots into one image for ultra-wide-angle image capture (equivalent to a focal length of 21mm in 35mm format).

The Optio W60 also accompanies users to new aquatic depths. With improved design and construction of the shutter button and controls, as well as reinforced, airtight joints, the Optio W60 allows underwater photography up to 30 percent deeper than previous PENTAX waterproof models. In addition to the JIS Class 8 waterproofing standard, the camera is JIS Class 5 dustproof against dirt, sand and dust and operates in extreme temperatures as cold as 14 degrees Fahrenheit (minus 10 degrees Celsius).

Other important features and modes of the PENTAX Optio W60 include a High-Quality Movie mode with HD resolution up to 1280 x 720 pixels (comparable to a 720p HDTV at 15fps) as well as Auto Picture mode, fast Face Recognition, Smile Capture, Blink Detection, an Underwater Movie mode, High Sensitivity Digital SR mode that automatically adjusts the sensitivity up to ISO 6400, and an LCD monitor with a 170 degree wide-angle view and Anti-Reflection coating to reduce glare.

A perfect companion for indoor and outdoor enthusiasts, the PENTAX Optio W60 performs well during winter and summer activities as well as in and around water and sand. The PENTAX Optio W60 will be available in July 2008 for US $329.95 in a choice of two colors: Ocean Blue and Silver.

PENTAX Optio W60 FACT SHEET

10 Megapixel Resolution

With 10 effective megapixels, the PENTAX Optio W60 delivers highly detailed photos.

5X Zoom Lens

The PENTAX Optio W60 features an internal 5X zoom lens that covers focal lengths from 5mm to 25mm (approximately 28mm to 140mm in 35mm format) and a refraction lens that never protrudes from the camera while zooming. This system allows the camera to capture a variety of scenes including expansive landscapes, architecture, and group photos in confined spaces as well as close-up telephoto shots of subjects. When combined with the intelligent digital zoom function (up to 5.7X) zoom magnification may be increased to 28.5X.

Enhanced Waterproof And Extreme Weather Performance

The Optio W60 operates underwater up to 13 feet (four meters) for up to two hours, which is an increase of 30 percent over the performance of previous PENTAX models that were limited to 10 feet. This performance is the result of improved construction of the shutter button and other controls and reinforced, airtight external joints. Waterproofed to the JIS Class 8 standard, the camera is dustproof to JIS Class 5 against sand and dust and operates in temperatures as cold as 14 degrees Fahrenheit (minus 10 degrees Celsius). This makes it a perfect choice for outdoor winter activities such as skiing as well as for water sports including boating, fishing, kayaking, snorkeling, etc.

Bright, Wide-angle LCD Monitor

The 2.5 inch high-resolution (approximately 230,000 dots) LCD monitor features an Anti-Reflection coating to reduce reflective glare and be easily viewed even in bright sunlight. The monitor’s wide viewing angle (about 170 degrees both horizontally and vertically) allows users to view images from nearly any angle.

High-Quality Movies With Shake Reduction And HD Resolution

The Optio W60 captures movies at resolutions as high as 1280 x 720 pixels, which is comparable to HDTV resolution at 720p (15 fps). The camera also features Movie Shake Reduction to automatically correct camera shake and an Underwater Movie mode that optimizes color settings for recording underwater.

Auto Picture Mode

Featuring scene-recognition technology, the camera’s Auto Picture mode determines the subject’s shooting conditions and automatically selects the optimal scene mode. Optio W60 photographers also may select from seven capture modes including Flower, Sport, Night Scene Portrait, Landscape, Portrait, Night Scene, and Standard modes.

Face Recognition Function

Face Recognition AF & AE function on the Optio W60 delivers beautiful portrait shots with a single setting. This convenient function automatically sets the focus and exposure detecting up to 32 faces at one time in 0.03 seconds. The camera also features Smile Capture mode that automatically captures images when subjects smile and Blink Detection, which warns the photographer if any subject’s eyes are closed during exposure.

High Sensitivity Digital Shake Reduction

The Optio W60 features Digital Shake Reduction, which compensates for camera shake and subject blurring during still-image photography. This mode automatically adjusts sensitivity up to a maximum of ISO 6400 based on ambient lighting, which permits a faster shutter speed to capture sharp, clear images. In addition, Digital Shake Reduction for playback corrects blurring in images post-capture.

• Macro focusing can focus on subjects as close as a centimeter (less than one inch) for stunning close-up shots
• PENTAX proprietary SP (Super Protect) coating adds superior water repellency and scratch resistance to the lens’s front protective glass to prevent water droplets from forming
• Panorama mode stitches a series of up to three shots into one wide photo
• Intelligent zoom function extends the zoom range without compromising the optical zoom’s image quality
• Supports SD memory cards and SDHC memory cards
• Approximately 36.4 MB of built-in memory
• Frame composite function allows photographers to shoot and create images with decorative frames; 80 styles to choose from
• Date and Time imprint function for easy image categorizing
• Includes the ACDSee for PENTAX 3.0 image viewer/image management software, that supports Windows VistaTM
• Supports PictBridge, DPOF printing, Exif Print, and PRINT Image Matching

The Fujifilm A850 also features selectable sensitivity up to 800 ISO, 14 selectable scene modes, 24 megabytes of internal memory and Picture Stabilisation to reduce image blur dur to camera movement.

Press Release

The Fujifilm A850 is the new addition to Fujifilm’s A-Team

Fujifilm is pleased to announce the launch of the new Fujifilm A850. The stylish new camera will offer high-end technology to every-day users who want point-and-shot simplicity at an affordable price point, but are not prepared to compromise on image quality. The Fujifilm A850 features a sharp Fujinon 3x optical zoom lens, an 8.1 Megapixel CCD sensor and ISO 800 sensitivity at full resolution.

The Fujifilm A850 features Image Intelligence processing combined with a 3x Fujinon lens to deliver images of unrivalled quality. Fujifilm has employed decades of imaging know-how to ensure that each image, no matter how challenging the shooting conditions, is optimised for colour, tone, exposure and colour balance. This makes the A850 the perfect camera for beginners, because the combination of a sharp lens and cutting-edge image processing means that quality images, without overdue effort, will be produced time after time. Despite its modest credentials, Fujifilm employs its Picture Stabilisation (usually found on higher-priced models) to ensure that image blurring, caused by subject movement or camera shake, is kept to an absolute minimum.

In addition to this, the Fujifilm A850 offers handy features such as selectable scene modes and movie recording with sound, for versatility and ease of use.

An intuitive, icon-based Graphical User Interface (GUI) and simple button layout make it easy for users to navigate through menus and switch between shooting modes and scene positions.

The 14 selectable scene modes simplify shooting even further. With options including Beach, Snow, Sports and even Museum mode, users can be creative with their picture taking, regardless of the situation or their experience behind the lens.

The Fujifilm A850 features 24MB of internal memory, which is a great fallback storage option, so users can continue to shoot and save pictures even when the media card is full. What’s more, the camera’s low power consumption (operating on two standard AA batteries) means users will never miss out on capturing the action.

Lastly, looks are everything for modern electronic products. Consumers demand elegant styling, beautiful curves, and simple ergonomics. They demand a product to be proud of. The A850 does not disappoint in any respect. It has the feel of a high-end camera, with a sculpted grip and metallic finish, and mimics models sold for more than twice the price.

Fujifilm has designed three key features into this model: excellent image quality, simple operation and amazingly good looks. The A850 is likely to be the hit camera for this summer’s key selling season.

Fujifilm A850 features at a glance:

• 8.1 Megapixels
• 3x optical zoom
• 2.5-inch LCD monitor
• Selectable sensitivity up to ISO 800
• 24MB internal memory permits shooting without a media card
• Power source 2x AA-size alkaline (included),2x AA-size Ni-MH (optional) and AC Power Adapter AC-3V (optional)
• Movie mode, 30 frames/ second with monaural sound
• Picture stabilisation
• 14 selectable scene positions

Availability & pricing
The Fujifilm A850 will be available from retailers from July. Pricing will be announced nearer to the date of the launch.